Struggling to stand out in your niche? This is the episode for you!

 

 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷

 

Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:

✨ How to define your brand and communicate it effectively 📣 Tips for standing out in a crowded market 🤝 Building a loyal audience by staying authentic to your mission

 

Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!

 

Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.

 

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

_________________

 

Chapters:

00:00 Thank You For Listening & Please Leave a Review

05:14 The Beginnings of Cork & Fizz

23:15 Understanding Your Target Audience

26:26 Marketing and Unique Selling Points

30:19 Community Engagement and Learning

36:59 Overcoming Imposter Syndrome

42:18 The Importance of Experimentation in Wine AND Marketing

48:11 Finding Your Niche and Unique Selling Point

51:50 More About Cork & Fizz

 

_________________

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Cork & Fizz: https://www.corkandfizz.com

 

The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

_________________

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Happy Thanksgiving S.O.B’s! 

This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer.

 

Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you have something you want us to discuss, send us a dm or email us at help@TheSeasonedMarketer.com. 

We hope you have a wonderful Thanksgiving with friends and family.

 

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

_________________

Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:28 The Impact of Gratitude on Productivity and Perspective

10:03 The Non-Linear Growth of Small Businesses

16:33 Creativity and Idea Generation from Gratitude 

23:57 TLDL: Embracing Gratitude in Business

_________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

_________________

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding.

Learn how to recognize a market worth your time, and how to avoid markets that may not work for your small business.

Where to find The Design Demon:

website: https://shopdesigndemon.com

socials: @TheDesignDemon

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business.

Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and personalizing marketing messaging. ______________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Interested in learning more about the S.O.B. Community? Visit skool.com/sob

Lead Magnets Episode: https://youtu.be/7o_TRgtn8tU

Interact Quiz Maker:  https://get.tryinteract.com/sob

What is Your Marketing Personality Quiz: https://www.tryinteract.com/share/quiz/66b94e5c5bb2260015d99e36

______________________________

Do not forget to check out our SOB Community! The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need.

A membership includes: an extensive library of tutorials, a community of like minded small owned businesses, free downloads and templates for you to jumpstart your marketing, and a weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Interested in learning more about the S.O.B. Community? Visit skool.com/sob

______________________________

PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing!

 

The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need.

A membership includes:

🎥 An extensive library of tutorials

👯‍♀️A community of like minded small owned businesses

📝 Free downloads and templates for you to jumpstart your marketing

📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Interested in learning more about the S.O.B. Community? Visit skool.com/SOB

________________________  

DON’T FORGET TO JOIN OUR GIVEAWAY! Win a free S.O.B. shirt by:

1. Leaving us a review on whatever platform you listen on.

2. Take a screenshot of the review!

3. Send us the screenshot at help@TheSeasonedMarketer.com

Two winners will be selected on Thursday, September 20th. Good luck!

__________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Join Our S.O.B. Community waitlist:  https://theseasonedmarketer.com/resources/  __________________________

PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand.

This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent!

Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on social media and the importance of the right business name.

 

DON'T FORGET TO FOLLOW!

DON’T FORGET TO JOIN OUR GIVEAWAY!

Win a free S.O.B. shirt by:

1. Leaving us a review on whatever platform you listen on.

2. Take a screenshot of the review!

3. Send us the screenshot at help@TheSeasonedMarketer.com

Two winners will be selected on Thursday, September 20th. Good luck!

 

__________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Sweet Rose Waxing Company:

social media platforms: @SweetRoseWaxCo

website: www.SweetRoseWaxCo.com

 

Join Our S.O.B. Community waitlist:  https://theseasonedmarketer.com/resources/ 

———————

PLEASE REMEMBER TO FOLLOW!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Is your small business missing out on the power of a website?

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data insights, and maintaining control over your brand.

We dive into key topics like: mobile optimization, reducing website clutter, enhancing website navigation, strategic planning & branding, improving website speed, and cost-effective website building.

Plus, discover how to ensure your website is user-friendly, secure, and aligned with your small business goals. Listen now for actionable tips to build a website that drives your small business forward!  ___________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

FREE Website Speed Check: https://developers.google.com/speed

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training __________________________

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

If you are an Apple 🍎 user and use Facebook ads or boost any of your Meta posts - you need to listen to this episode!

 

Apple is now charging a 30% service fee for small business owners (and any user) who are funning Facebook or Instagram ads through their iPhones. 👀

 

In this episode of the Small Owned Business (S.O.B.) Marketing podcast you will learn who exactly is affected by this fee and how to avoid it.

 

Do NOT let Apple steal your hard earned money! 

___________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

 

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Thinking about turning your passion into a business? This episode is for you! ✨

 

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.

 

Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she: 

 

🎨 Turned her passion into a thriving business 

 

🌟 Found her community and built strong relationships 

 

📈 Leveraged markets to achieve success 

 

📢 Promotes herself through meaningful customer communication

 

Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!

 

Make sure you read the Related Content section for more information on Southern Curiosities!

 

____________________________

 

Chapters:

00:00 Introduction

01:59 Southern Curiosities: Ethical Taxidermy and Art

10:15 Finding Your Audience and Building a Community

19:00 Finding Markets and Success

30:00 Success Metrics and Building Relationships

34:43 Post Communication to Build a Community

38:43 Navigating Pricing and Competition in the Market Industry

42:37 Support and Camaraderie in the Small Business Community

51:54 Taking the Leap: Pursuing Your Passion as a Business

 

____________________________

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Southern Curiosities: 

 

Website: https://www.southerncuriosities.com

 

**Instagram: https://www.instagram.com/southerncuriosities/

 

**Facebook: https://www.facebook.com/southerncuriosities

 

**Tiktok: https://www.tiktok.com/@southerncuriosities

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

**TikTok: https://www.tiktok.com/@theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Can direct mail marketing help your small business stand out in the digital age? 📬

  In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to: 🎯 Get granular with your target audience 📇 Build your own direct mail campaign using postcards 📊 Make educated decisions to optimize your marketing efforts   Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies! _____________________   𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734   Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ———————   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube: https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Unlock the power of Facebook groups for your small business! 🌟

  In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners.   Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies: 👥 Joining existing Facebook groups to interact with your target audience   📈 Creating your own Facebook group to share valuable content and gain insights from your brand evangelists.   Get the most out of Facebook groups to boost your small business. Tune in to this week’s episode for all the tips and strategies!   #facebookgroup #socialmediamarketing #smallbusinessmarketing #freemarketing _____________________   Chapters   00:00 Introduction and Relevance of Facebook 06:17 Joining Existing Facebook Groups 10:51 Interacting with Facebook Group Members 12:07 Gaining Insights from Group Discussions 16:29 Creating Your Own Facebook Group 17:58 Prioritizing Marketing Initiatives and Facebook Groups 19:51 Gathering Feedback and Going Live 27:50 Facebook Page vs Facebook Group 32:53 Cross-Pollination and Promotion   _____________________     𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Nothing But Email Membership: https://theseasonedmarketer.com/services/   ———————   PLEASE REMEMBER TO LIKE AND SUBSCRIBE!   If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:   **Youtube: https://www.youtube.com/@TheSeasonedMarketer   **Facebook: https://www.facebook.com/theseasonedmarketer   **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Balancing a side hustle with a full-time job? We've got you covered!

This week on the S.O.B. Marketing Podcast, Vivian shares her firsthand experience of juggling an 8-5 job while running a side hustle. Tune in to learn:

✅ Strategies for starting a side hustle while working full-time

📅 The importance of setting realistic goals and staying organized

📝 Creating an effective marketing plan

🧘‍♂️ How to avoid burnout and prioritize self-care

Whether you're already running a small business or planning to start one alongside your full-time job, this episode is packed with valuable insights just for you!

____________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing a minority-owned small businesses comes with unique opportunities. ✨

 

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing.

 

Learn more about available resources and strategies to amplify your brand.

 

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

_________________

Chapters:

00:00 Thank You For Listening & Please Leave a Review

01:25 Marketing for Minority-Owned Businesses

04:22 The Impact of Identity on Business Promotion

15:30 Building Community and Networking as a Minority-Owned Business

20:55 Marketing Strategies for Minority-Owned Business

21:58 Resources for Minority-Owned Businesses

29:58 Final Tips for Minority-Owned Businesses

 

_________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

_________________

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Unlock the power of sponsorships for your small business!

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into the power of sponsorships as a marketing tool for small businesses. Discover how to:

📈 Increase brand visibility

🤝 Build strong community relationships

💰 Find affordable sponsorship opportunities

📊 Track and measure performance

Join us to learn about leveraging sponsorships to grow your small business.

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

_________________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

_________________________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small business owners 🗣️ Stop consuming and start creating!

 

In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we tackle the common issue for small business owners: consuming too much content and not creating enough.

______________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend:

https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small business owners, don't overlook the power of ribbon cuttings! ✂️🎉

Ribbon cuttings are often underutilized by small business owners, even though they are a powerful marketing tool for sharing your small business with your community.

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how ribbon cuttings can be a game-changer for your small business.

Learn:

✂️ What a ribbon cutting is and why it’s important

📅 When to host a ribbon cutting

📋 How to plan a successful event on your own or with your local chamber of commerce

Discover how to generate free press and boost your business visibility with a well-executed ribbon cutting and press releases. Subscribe now and make your grand opening unforgettable! 🚀 _________________________________

Chapters:

00:00 Introduction and Thank You

01:58 Overview of Ribbon Cuttings

11:54 Choosing the Date, Location, and Invitations

25:26 Crafting an Engaging Speech

30:55 Creating a Flow and Engaging Activities for you Ribbon Cutting

36:53 Maximizing Free Press through Press Releases and Social Media

38:30 Real Life Example of a Ribbon Cutting

44:29 Thank You For Listening. Please Follow & Leave a 5 Star Review

____________________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

_____________________________________

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Get your small business in the news for FREE with the power of press releases!

This week on the Small Owned Business( S.O.B.) Marketing Podcast, we’re breaking down everything you need to know about press releases and how to use them effectively. Learn how to:

✅ Understand what makes a story “newsworthy”

✅ Write an attention-grabbing press release

✅ Reach out to journalists successfully

✅ Hear real examples of press releases done right (and wrong!)

We’ll provide practical tips and resources to make the press release process less intimidating and more impactful for your small business.

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Chapters:

00:00 Remember to Subscribe & Share With Other Small Business Owners

02:24 The Power of Press Releases for Small Businesses

06:55 Bridging the Gap: Press Releases and Journalists

09:15 The Changing Landscape of News Media

14:09 Examples of Successful and Unsuccessful Press Releases

27:14 Submitting Your Small Business's Press Release

34:34 Press Release Outline

38:48 Take a Chance and Write A Press Release

 -------------------------------------------------------------

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: PR List Tracker: https://theseasonedmarketer.com/pr/ Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

-------------------------------------------------------------

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing your small business in 2024 without paid ads can feel daunting, but it is possible!

This week on the Small Owned Business (S.O.B.) Marketing podcast, we’re diving into the best organic (i.e. FREE) ways to promote your small business. Learn powerful marketing strategies like:

📲User-generated content

🤳 Social media marketing

👩‍💻 Reviews

📧 Email marketing

💻 Blog posts & SEO

🎙️ Starting a podcast

🤝 Networking Discover how to be strategic and implement these tactics effectively. Join us for valuable insights to grow your business organically!

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

----------------------------------------

Chapters:

00:00 Introduction and Call for Topics

1:39 Promoting Your Small Business Without Paid Advertising

04:43 The Power of Blog Posts for Organic Reach

10:34 Repurposing Blog Posts for Social Media Content

12:38 Social Media Marketing

19:00 Rock Your Fair: Event Marketing Course

20:04 Harnessing User-Generated Content for Brand Evangelism

26:13 The Importance of Reviews for Small Businesses

34:34 Maximizing the Potential of Email Marketing

38:30 Starting a Podcast to Connect with Your Audience

45:38 Networking: The Old-School Way to Promote Your Small Business

52:26 Recap on Organic Marketing Tactics

----------------------------------------

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Quarry Shoppe: https://quarryshoppe.com

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

First time at a craft fair or market as a small business owner? This week’s episode is a MUST LISTEN!

We dive into everything people don’t warn you about when participating in markets, craft fairs, and events. Learn insider tips and tricks to make your experience successful:

📦 Practice your table display setup

❓Ask questions and stay curious

📋 Stick to the rules and guidelines

⚠️ Be prepared for unexpected challenges

💬 Master body language and interactions

 

Join us as we share essential advice to help you thrive as a small business vendor. Don't miss out on these crucial insights!

———————

Chapters:

00:00 Introduction

04:48 Rock Your Fair Course

10:05 Be Curious and Ask Questions

18:00 Introducing the Display Audit Service

27:10 Taking Breaks and Budgeting for Market Participation

37:13 Considering Competition and Event Vibe

39:44 Engaging with Customers

48:16 Not Everyone Will Like Your Products

55:43 Join The Small Owned Business (S.O.B.) Community

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

———————

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Ew! Emmie Web Art: https://www.ewemmiewebbart.com

Yallmart: https://www.yallmartsc.com

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com 

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, discover the 3 AI tools that we SWEAR by for small business success! 🚀

 

🔧 Opus Clip - Transform your videos into engaging clips.

🤖 Chat GPT - Your AI-powered content creator and assistant.

🎨 Canvas AI - Create stunning visuals effortlessly.

 

Join us as we dive into how these AI tools can revolutionize your small business marketing strategy. Learn practical tips, real-life experiences, and our recommendations on how to harness the full potential of AI in your business.

 

Don't miss out on these game-changing tools!

PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!

———————

Chapters

00:00 Please Consider Leaving Us a Review

02:00 AI Tools for Small Business Efficiency

12:00 Opus Clip: Creating Short Form Content

21:50 Chat GPT: Optimizing Content Creation

33:12 Unlocking the Power of Canva’s AI Features

49:05 Optimizing Content Creation With AI Tools

51:35 Leave a Review, Follow, Like, and Subscribe!

———————

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Chat GPT Prompts Download: https://theseasonedmarketer.com/prompts/

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

In this episode of the S.O.B. (Small Owned Business) Marketing podcast we are discussing the importance of email marketing, exploring the top platforms, and tips on how to choose the perfect one for your business.

 

We will be covering topics such as automation, templates, analytics, integrations, AI assistance, segmentation, personalization, and mobile optimization.

MAKE SURE TO FOLLOW US AND LEAVE A 5 STAR REVIEW!

 

00:00 Introduction and Overview

6:27 Choosing an Email Marketing Platform

9:13 Considerations for Selecting a Platform

15:55 Take Advantage of Free Trials

22:38 Integrating Other Marketing Channels

30:45 Audience Segmentation and Personalization

36:58 Mobile Optimization

43:12 Thank You for Listening!

————————————————————————————

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training  

————————————————————————————

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

In this episode of the S.O.B. Marketing Podcast, we explore the effectiveness of Instagram hashtags for small business marketing in 2024.

 

Discover whether hashtags still play a crucial role in social media marketing and how they impact your small business's visibility. While hashtags used to be essential for categorizing content and reaching target audiences, their importance has shifted.

 

Join us as we discuss:

• The current role of hashtags in your social media strategy

• Best practices for using hashtags on Instagram and other platforms

• Expert recommendations for small business owners

Learn how to adapt your social media marketing strategy to maximize engagement and growth!

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

_______________

Chapters 00:00 Introduction and Topic Request

01:54 The Relevance of Hashtags in Social Media Marketing

04:44 Hashtags: Not as Important as Before

08:02 Strategic Use of Hashtags: Narrowing Down the Audience

15:52 The Debate: Number of Hashtags and Where to Post Them

17:10 Instagram: Three to Five Hashtags and Placement Options

18:39 Research and Conflicting Data on Hashtag Usage

21:20 Instagram's Perspective on Hashtags

26:30 Hashtags in Marketing Campaigns

28:24 DiGiorno Pizza Hashtag Mishap

33:00 Hashtag Usage on Facebook and Twitter

36:32 Importance of Content and Keywords

37:48 Thank You For Listening!

_______________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Banned Instagram Hashtags List - https://blog.kicksta.co/a-complete-list-of-banned-hashtags-you-should-avoid/

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast!

In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career.

Michelle is a videographer/photographer who focuses on helping small businesses put their best foot forward for their target audience. You can find Vision Balm at:

https://www.visionbalm.com  

https://www.facebook.com/visionbalm

https://www.instagram.com/visionbalm/

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

____________________________

Chapters:

00:00 Introduction to Michelle from Vision Balm

3:10 Michelle's Small Business Journey: From Engineer to Photographer

11:20 Dealing with an Identity Crisis

22:33 The Importance of Having a Plan (But Being Flexible)

29:12 The Entrepreneur Journey of Patience and Persistence

37:36 The Value of Freedom in Entrepreneurship

50:58 The Ever-Changing Landscape of Social Media

58:58 The Power of Authenticity and Relatability

01:06:33 Where to Find Michelle and Vision Balm

____________________________

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

✅ FREE MINI COURSE - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Confused about the difference between marketing and advertising? You’re not alone!

 

 In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the  key differences between marketing and advertising, and why focusing on both will help you reach your target audience.

 

If you’re a small business owner looking to take control of your marketing, you NEED to listen to this episode!

 

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!

 

_________________

Chapters:

00:00 Thank You For Listening & Please Leave a Review

04:16 Defining Marketing and Advertising

09:26 Marketing Goals vs. Advertising Goals

10:48 Building Relationships for Small Business Growth

19:05 The Importance of Feedback in Marketing

23:43 TLDL: Key Takeaways on Marketing vs. Advertising

_________________

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

_________________

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The word of the week is ✨Authenticity ✨

Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur.

Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode you do NOT want to miss! And thank you once again to Rae for talking with us.

You can find Rae at: https://shopdesigndemon.com

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

You created an Instagram page with all the intentions of posting and promoting your small business, but that was months ago and you haven't touched it since. DO NOT delete that page! DO NOT give up!

This week on the S.O.B. Marketing podcast we are talking about how you can revive a DEAD social media account (or start from scratch).

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Content Marketing: Reuse, Repurpose, & Recycle - https://youtu.be/tehAhmMco0w?si=cXDGwOmU7rcbQ1BY

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hey you S.O.B.s (Small Owned Businesses)!

This week is all about spring cleaning and what steps you can take to "clean up" your small business.

As small business owners, you are busy with your day to day. However, there are some parts of your marketing that you want to routinely check up on, or clean, to make sure you are providing your audience with the most up to date information.

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

How To Create a Simple Marketing Plan That WORKS: https://youtu.be/3ouST--c9gA?si=apU3SieEPe_ng8Gr

 

Ranking in Google's New Search Generative Experience (SGE): https://youtu.be/OAQh2UXVdy0?si=KfKU-mII32bPxOiu

 

Small Business Emails Are in Danger of Being Blacklisted: https://youtu.be/SGnd1T-oYyg?si=lZb73bEhbYdfJYGY

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hey S.O.B.s 👋

This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners!

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training  

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com  

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

A podcast can be a great way for your small business to connect with your community and grow a following. However, there is a lot that goes into podcasting, and it might not be the best option for YOUR small business.

In this episode we discuss 4 questions you need to ask yourself before deciding to create a podcast for your small business.

 

REMEMBER TO FOLLOW US AND LEAVE A 5 STAR REVIEW!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training 

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer 

 

**Facebook: https://www.facebook.com/theseasonedmarketer 

 

**Instagram: https://www.instagram.com/theseasonedmarketer 

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hey all you S.O.B.s! This week on the podcast we are talking about the potential TikTok ban and what it could mean for your small business.

Will TikTok actually get banned? Who knows - but we want to give you some ideas and action items for your small business in case it does go away.

#tiktokban #smallbusinessmarketingtips #smallbusinesstips

PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW AND FOLLOW!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE).

Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general.

Don't worry! We have tips to help get a head start on prepping for SGE.

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Viral videos, trends, and memes - do they help or hurt your small business? This week we are talking about how to navigate meme culture and viral trends as a small business owner looking to gain more visibility.

 

You do NOT want to skip this episode, as we discuss how to use trends to your advantage, AND how to NOT use trends that might hurt your business.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hey you S.O.B.'s 👋 Who else has a difficult time talking about their small business? Today we are taking our two different personalities (Vivian's extrovert to Chelsea's introvert) and listing ways you can feel more comfortable and confident while talking about your baby! (...your small business...not your actually babies.)

 

PLEASE REMEMBER TO FOLLOW US.

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

One Sentence Business Summary - https://www.youtube.com/watch?v=znU3mF0XFzs

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The age old question: Do I outsource or try to handle my marketing in house?

In this week's episode we discuss how to decide if it is time for you to outsource (or STOP outsourcing) and what should go into your decision making.

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡

 

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on core business growth can be a better strategy than trying to monetize, and what makes monetization more effort than it is worth.

 

If you're feeling overwhelmed by the pressure to monetize on social, this episode is for you!

 

Follow now for more down-to-earth marketing advice to help your small business grow confidently. 🌱

 

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

_________________

 

Chapters:

 

00:00 Thank You For Listening & Please Leave a Review

02:30 Monetizing on Social Media: Is It Necessary?

05:07 The Pyramid Scheme Analogy

08:43 The Reality of Content Creation

11:00 Aligning Goals with Monetization

15:35 The Financial Reality of Monetization

21:04 Recommendations for Small Business Owners

25:49 TLDL: Brief Summary of Conversation

 

_________________

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

_________________

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hey S.O.B.'s! This week we are talking about content marketing and how you are likely making too much unneeded work for yourself!

While fresh content is ALWAYS good, learning when to reuse, recycle, and repurpose content can help you find success AND save you time and effort.

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Nothing But Email Membership: https://theseasonedmarketer.com/services/

PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW AND FOLLOW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Nostalgia - it can be a powerful tool for small business marketing. In this episode of the S.O.B. Marketing podcast, we discuss what exactly nostalgia marketing is and how it can be a powerful tool for businesses.

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hey you S.O.Bs! This week on the S.O.B. Marketing Podcast we are talking about affiliate marketing, what it is, and whether it is worth your time. As a small business owner, your time is limited.

We are going to talk about how you can decide whether an affiliate program is worth your time - and everything you need to know about affiliate marketing. (Including the things people DON'T tell you.)

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com 

Hey you S.O.B.s! This week we are talking about competition, and whether you should be keeping a close eye on your competitors.

There is nothing wrong with looking to your competition for inspiration - but watching what others are doing because you want what they have is NOT productive. As a small business owner, you do not have time to waste.

We talk about how you can look to others for inspiration, tools you can use to help you get creative, and why your competition is not as important as you may think.

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

NOTHING BUT EMAIL MEMBERSHIP: https://theseasonedmarketer.com/services/

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Happy February you S.O.B.'s! This week we are talking about Valentine's Day and how small businesses can make the most of this holiday - without feeling icky about it.

Whether you go all in on the holiday, or decide to do an Anti-Valentine's day, we have some ideas and marketing strategies to help you promote your small business.

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

 

Nothin But Emails Service: https://theseasonedmarketer.com/services/

 

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Unlock the Power of Guerrilla Marketing for Your Small Business!

In this week's episode of the S.O.B. Marketing Podcast, we're diving deep into the world of Guerrilla Marketing. Discover what it is, how it can transform your business, and hear about some standout campaigns that made a big impact.

Don't miss out—hit follow now to stay updated with our latest marketing insights!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

If you have not started your video marketing journey yet as a small business owner, now is the time. Moving into 2024, video marketing is already an extremely important marketing strategy - and it's only going to get bigger from here. That's why we talk about the important things you need to know and tricks that will help you on your video marketing journey. This is a quick and dirty introduction to video marketing for small businesses!

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

 

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

What works when it comes to marketing your small business is constantly changing. In this week's episode we are discussing marketing strategies that are going to be HUGE in 2024, as well as ways to go about implementing them. 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Nothing But Emails Service: https://theseasonedmarketer.com/services/

 

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

In this episode of the S.O.B. Marketing podcast we are talking about segmenting your target audience and how you can go about it.

When you segment your already niched down audience, it allows you to PERSONALIZE your marketing to better suit each of your potential customers.

While your target audience is already niched down - segmenting them will help the efficiency of your marketing initiatives.

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small business owners - if you are looking to ramp up your marketing in 2024 then you NEED to create a marketing plan. We get it. Marketing plans seem intense, long, and like a lot of work, so we broke it down to its simplest form.

In this episode of the S.O.B. Marketing Podcast we give you 3 easy steps to follow to create a marketing plan that will guide you through 2024.

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”. 

 

Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for small business owners.

 

Join us for this fun conversation and Happy Halloween! 

 

 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

 

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

 

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Chapters:

 

00:00 Thank You For Listening & Please Leave a Review

01:57 Trick or a Treat in Marketing

03:11 Meme Marketing

12:45 Combining Serious Topics with Menial Tasks

23:41 Navigating Brand Statements and Public Pressure

30:13 Sharing Advice BUT Leaving Out KEY Elements

35:35 Hashtag Campaigns

40:55 Gen Z Lingo: The Fine Line Between Trendy and Cringe

 

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

 

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:   https://www.youtube.com/@TheSeasonedMarketer

 

**Facebook: https://www.facebook.com/theseasonedmarketer

 

**Instagram: https://www.instagram.com/theseasonedmarketer

 

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Lead Magnets: one of the greatest content marketing tools a small business owner can use. But what exactly is a lead magnet?

In this episode of the S.O.B. Marketing podcast we talk in depth about what a lead magnet is, why small business owners should use them, and how you can create one.

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer

As a small business owner, you need to find your COMMUNITY. If you are trying to be everything to everyone - you end up being very forgettable to everyone. Watch this video for our in depth conversation on why you should niche down your small business and focus your time, effort, and money, on a specific target audience.

 

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer

Happy Thanksgiving! 🦃 This week we decided to have some fun and share all the little things we are "thankful" for as small business owners. Let us know in the comments what you're "thankful" for as a fell S.O.B. - and don't forget to like this video and subscribe!

 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

BLACK FRIDAY 50% OFF ROCK YOUR FAIR COURSE: https://seasonedmarketer.kartra.com/page/blackfriday

We're diving into the world of Return on Investment (ROI) and showing you that it is nothing to be weary of. Learn the secrets to setting up your small business's marketing initiatives in a way that will make tracking ROI a walk in the park, AND what to do if calculating ROI is not a viable option.