We’re women who never stopped talking, questioning, debating — and occasionally challenging one another — about how to keep moving forward. We still love gathering, laughing, and talking things through, often with a glass of wine in hand, trying to make sense of what life has taught us so far… and what we’re still figuring out.

Because the truth is, life doesn’t come with instructions — and the questions don’t stop just because you’ve lived a little.

Which brings us to the title.

So When Do I Take My Clothes Off? isn’t really about sex (though that may come up).

It’s a metaphor for those moments when we quietly ask ourselves:

When do I speak up?

Let go?

Start over?

Try something new?

Stop caring what everyone else thinks?

Whether you’re navigating relationships, reinvention, loneliness, or simply wondering “Is this it… or is there more?” — you’re not alone. And if you need company, you can drop into a conversation with women who sound a lot like you — sharing stories, supporting one another, and telling the truth without pretending we’ve got it all figured out.

We also know we don’t have to do this alone. So we bring in experts — from health and wellness to beauty, relationships, money, and longevity — people who help us understand our bodies, our choices, and ourselves without shame or hype.

And yes, we love products. Smart ones. Thoughtful ones. Things that make life easier, healthier, and a little more fun. We are not invisible — we’re engaged, curious, and paying attention.

So When Do I Take My Clothes Off? is a starting point — for conversations that begin with “When do I…?”

We dig deep. We laugh (often at ourselves). We’re honest about where we are — and we invite you to be honest too.

Because while some things change, our appetite for connection, clarity, and a good laugh absolutely hasn’t.

Follow us at @getinthegroove1 and @sowhendoi on Instagram for more!

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