SMC: School Marketing and Communications

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https://imageseven.typeform.com/to/VQIz0PXK
43 partages
https://www.imageseven.com.au/work-with-us/
22 partages
https://marcomsociety.org/join-now-australia
18 partages

https://www.youtube.com/watch?v=udqtSM-6QbQ
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227: Digital Marketing update, is content still king and could you advertise without your school's logo?

Saison 1 · Épisode 227

jeudi 6 mars 2025 • Durée 34:16

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?”

· Got more questions for Charlie and the team? You can ask them via the following:

· Email: smc@imageseven.com.au

· Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

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228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari’s Formula 1 campaign

Saison 1 · Épisode 228

jeudi 3 avril 2025 • Durée 37:40

School marketing and communications with Charlie Maughan and James Tindall

In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.

Got more questions for Charlie and the team? You can ask them via the following:

· Email: smc@imageseven.com.au

· Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

218: How to fix your OOH ads

Saison 1 · Épisode 218

mercredi 1 mai 2024 • Durée 18:56

School marketing and communications with Charlie Maughan and Rita Kilroy

In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.

Got more questions for Charlie and the team? You can ask them via the following:

Email: smc@imageseven.com.au
Survey: imageseven.typeform.com

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128: the importance of audio branding

Saison 5 · Épisode 128

mercredi 21 mars 2018 • Durée 26:16

Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; and how to create high-quality video with your smartphone. Brad and Scully talk with imageseven Account Manager, Kristian Lawrence, about his top tips for WordPress. This week’s school marketing example: Hillbrook Anglican School’s responsible use of drones for their home page video. The rants and raves segment looks at why storytelling isn’t a strategy; and the repercussions of a school not listening to their stakeholders.

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127: the role of video

Saison 5 · Épisode 127

mercredi 7 mars 2018 • Durée 22:21

Brad and Scully discuss the decline of Facebook use amongst teenagers. In addition, they examine the role of video in school marketing as they analyse the top videos on Vimeo in 2017. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using YouTube at your school. This week’s school marketing example: East 9th Brewing’s creative use of trademarking. The rants and raves segment looks at how Twitter use has changed with the introduction of the new 280-character limit.

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126: Snapchat at your school

Saison 5 · Épisode 126

mercredi 21 février 2018 • Durée 28:04

Brad and Scully discuss how our markets are lacking customer experience quality. In addition, they examine the future of customer relationship management; and how to help journalists adjust to inbound marketing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Snapchat at your school. This week’s school marketing example: the effective use of live streaming by Harvard-Westlake School in California. The rants and raves segment looks at an interview with Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD on the subject of behavioural science in marketing.

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125: using video for social media engagement

Saison 5 · Épisode 125

mercredi 7 février 2018 • Durée 29:37

Brad and Scully discuss research from Brightcove on using video for social media engagement. In addition, they examine the pros and cons of directing users away from social media to your website; and the growing use of imagery in newsletters. Brad and Scully interview imageseven Senior Account Manager, Tess Palmyre, on her tips for content marketing in 2018. This week’s school marketing example: the Whiteboard Friday’s blog by Rand Fishkin. The rants and raves segment looks at brands as a legal asset.

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124: summer series - the role of a media strategist

Saison 5 · Épisode 124

lundi 22 janvier 2018 • Durée 24:00

In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also discuss how to make the most of a media strategist no matter the size of your budget. Brad and Amanda also consider the rise of digital marketing and what that means for traditional media. In conclusion, Amanda explains what every decision maker needs to understand about media planning.

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123: summer series - conversion optimisation

Saison 5 · Épisode 123

lundi 8 janvier 2018 • Durée 27:24

In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

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122: summer series - enrolments as a KPI

Saison 4 · Épisode 122

lundi 25 décembre 2017 • Durée 26:34

In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI and the fact that Google and Facebook now control 20% of global media ad spend. In addition, they examine showing culture through your brand. For this episode’s commonly asked school marketing question, Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound. This week’s school marketing example: Removing inappropriate advertising from your brand the right way. The rants and raves segment looks at how to persuade your boss to fork out for your marketing training.

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SMC: School Marketing and Communications – Détails, épisodes et analyse

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SMC: School Marketing and Communications – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other99+

Youtube44

LinkedIn9

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other99+

Youtube44

LinkedIn9