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	Titre	Date	Durée
	The 4 Marketing Metrics That Actually Matter for Small Teams	15 Oct 2025	00:11:07
Clear, practical guidance for UK SMEs. We break down the four value metrics that cut through noise—CPA, CLV, lead-to-customer rate, and marketing-sourced revenue—plus a simple tool stack, quick wins, and a five-step action plan. What you’ll learn (quick takeaways) CPA: include ads, tools, and a fair share of staff time. CLV: use past invoices to estimate an average—good enough to guide spend. Lead→Customer rate: a clean signal of lead quality and sales handover. Marketing-sourced revenue: start with last-touch attribution and keep it simple. Tooling: begin with GA4 conversions → add a light CRM (HubSpot Starter / Pipedrive) → optional dashboard later. Quick wins (today): repurpose one asset, refine targeting, A/B a headline/CTA, nurture warm leads. Golden rule: CPA must be lower than CLV—or you’re buying growth at a loss. Chapters 00:00 Intro & why ROI now 01:05 Confidence currency: defend budget, focus time, improve decisions 03:10 Three barriers for small teams 05:10 The four value metrics (CPA, CLV, Lead→Customer, Marketing-sourced revenue) 08:10 Case study: shifting spend to webinars (+28% ROI) 09:35 Tools that won’t overwhelm (GA4 → CRM → dashboard) 11:10 Four quick wins this week 12:30 Five-step action plan 13:50 Outro & next steps Resources & links People First Digital — : https://www.peoplefirstdigital.com Contact People First Digital: https://www.peoplefirstdigital.com/contact If this helped, follow Small Team, Big Impact and share it with one SME leader who needs clearer marketing numbers. Ratings on Apple Podcasts really help others find us—thank you. UK SME, Marketing ROI, CPA, CLV, GA4, B2B Marketing, Small Business Marketing, Attribution, Pipedrive, HubSpot, Conversion Rate
	Trailer — Small Team, Big Impact	08 Oct 2025	00:00:44
Welcome to Small Team, Big Impact, a practical marketing podcast for UK SMEs and lean teams from People First Digital. Each short episode shares clear ideas, useful tools, and repeatable wins — from GA4 and ROI to content, CRM, and campaigns that actually move the numbers. Follow the show and get the links and resources via our site. • About us: https://www.peoplefirstdigital.com/ No fluff. No jargon. Just what works for small teams under pressure.

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