Small Plates, Big Ideas – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Small Plates, Big Ideas

Leoni Parkinson

Business & Entrepreneuriat

Fréquence : 1 épisode/0j. Total Éps: 2

Welcome to Small Plates, Big Ideas, the podcast where we're discussing big ideas and trends in the digital marketing world.

Brought to you from our cozy kitchens and served with a side of snacks ...because there's no better way than this to let big conversations and creativity flow!

About Your Hosts

▶ Khaled stacked up an impressive +14 years experience working at Ad agencies, client side and SaaS technology firms. Specializing in enabling flagship global brands, he helps them to harness the power of creative design and communication to overcome advertising challenges. ▶ Leoni comes armed with 8 years in performance marketing and automation, supporting businesses across many verticals, from start ups to eCommerce giants to embrace the power of data and automation.

If you wanna say hey, connect with us on LinkedIn 👋🏻

www.linkedin.com/in/leoni-parkinson/

www.linkedin.com/in/khaledhalwani/

Lire plusRéduire

Site

RSS

Apple

Données mises à jour le 04/07/2026

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.linkedin.com/in/leoni-parkinson/
4 partages
https://www.linkedin.com/in/khaledhalwani/
4 partages
http://www.linkedin.com/in/leoni-parkinson/
1 partage

https://www.youtube.com/watch?v=JIg7wQ3iIJA
2 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 53%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Jaguar: The shock factor in rebranding and does it work?

lundi 23 décembre 2024 • Durée 31:19

Today’s episode dives into a topic that’s got A LOT of emotional charge in the marketing and creative industry

…we even questioned whether we should discuss this but we decided we couldn’t NOT talk about

THE JAGUAR REBRAND 👀

But it’s not just about Jaguar. We unpack how polarizing opinions can sometimes oversimplify complex topics and why, although people don’t see diving into nuances and sexy, it IS the key to learning and growth in marketing. We also look at other famous rebrands (hello, Snoop Dogg and Apple!) and for those of you who want to check out the Austrian mobile ad where Snoop pops out of the freezer, here’s the link

https://www.youtube.com/watch?v=JIg7wQ3iIJA

We also have to correct misinformation on the podcast, Leoni realised it was way further back than she said BUT it’s ok, these things happen sometimes

Key Takeaways

▶ There can be less drastic steps to a rebrand Not at all, there are different stages leading up to this size of a rebrand, such as a facelift or building a new product line for a new audience. ▶What is the shock factor and why does it work? The shock factor in marketing is used to startle the audience by going against norms and expectations. This helps with brand recall.

▶ People give you respect on the road when you drive a Jaguar And Leoni might buy a Jaguar when she gets the money because of said shock factor. It works.

About Your Hosts

Together, we offer a unique blend of creativity, performance paired with a cosy feeling and great snacks 🥟

If you wanna say hey, connect with us on LinkedIn

https://www.linkedin.com/in/leoni-parkinson/

https://www.linkedin.com/in/khaledhalwani/

Lire plusRéduire

Brandformance: What it is and why we need it.

Saison 1 · Épisode 1

lundi 23 décembre 2024 • Durée 36:26

What better way to kick off the first episode of Small Plates, Big Ideas than speaking to the topic that covers both of our professional backgrounds…creative and branding vs. performance.

In this episode, we dive into Brandformance — where brand marketing and performance marketing start to merge.

It’s been a long time coming and 5 years ago, we might not have been able to sit at the table together and agree on our marketing practices. BUT we’re seeing a shift in the industry. Not only a shift where a creative and a performance marketer can sit together over a plate of Gyozas and agree with each other but where brand and performance teams are becoming less siloed.

We explore how this is happening with the introduction of incrementality testing which helps us to understand the true value of marketing. Both upper funnel and lower funnel. And how this is helping to change the perspective of marketers and creatives working across the funnel to build a more cohesive strategy.

Key Takeaways

▶ What is Brandformance? Where brand and performance start to merge and how the teams start to understand each other.

▶ Why the Shift? The industry is moving away from siloed KPIs toward unified goals that benefit both brand equity and measurable performance.

▶ Incrementality Testing: A method of using randomised, controlled experiments to understand the uplift in conversions and revenue that specific marketing activities bring.

▶ Why do we need this? It's not enough to just keep screaming at the same audience of people on social media to buy, we have to find new ways of connecting with our existing audiences and new audiences AND finding ways of measuring that.

About Your Hosts

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à Small Plates, Big Ideas. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !

Il n'y a pas de contenu associé à ce podcast.

À propos Méthodologie Contact Me soutenir Politique de confidentialité Mentions légales

Small Plates, Big Ideas – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

LinkedIn4

Youtube1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

LinkedIn4

Youtube1