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Nonprofit Leadership and The "PolyCrisis"11 Nov 202500:32:57

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The nonprofit sector is facing a “polycrisis”. In this candid conversation, we unpack how simultaneous shocks (policy shifts, funder chill, shrinking donor pools) are reshaping civil society and what small nonprofits can do to adapt. We talk about building durable strategies instead of episodic crisis responses, and how to make decisions that protect mission over ego. Just as importantly, we get real about leadership wellbeing: navigating fear, staying in productive tension, and knowing when to step back. You’ll hear concrete ways to hold both urgency and care without burning yourself out or your team. 

On this week’s episode of The Small Nonprofit Podcast, host Maria Rio sits down with consultant and movement leader Rachel D'Souza, founder and principal of Gladiator Consulting and a member of the Community-Centric Fundraising Global Council. Together, they explore how nonprofit leaders can stay grounded, collaborative, and courageous in uncertain times, and what this moment asks of all of us. 

The Highlights: 

  • Polycrisis = this is a structural reset, not a blip. Multiple shocks are hitting at once, from government pullbacks to donor-consolidation trends; this reset requires long-term strategy, not perpetual crisis appeals. 
  • Leadership in ambiguity: Discomfort isn’t the same as harm; staying in relationship through tension is a core leadership skill right now. 
  • Mission over ego: When resources shift, leaders may need to right-size, share services, merge, or even sunset, to preserve gains made. 
  • Wellbeing as capacity: The sector isn’t well; leaders need practices that keep them resourced enough to make hard, long-horizon decisions. 
  • Values alignment matters: If we claim justice externally, our internal policies and culture must reflect it. 

Actionable Tips for Nonprofits: 

  • Create a “durability plan,” not just a crisis plan: Define 12–24 month funding scenarios, decision triggers (e.g., reserves level), and pre-agreed pivots (program pause, shared HR/finance). 
  • Normalize productive tension: Add a “discomfort check” to meetings: name what feels hard, distinguish discomfort from harm, and agree on the next experiment. 
  • Protect leadership capacity: Set non-negotiables (quiet hours, coverage plans, reflective time). Model boundaries so the team believes you mean it. 
  • Align inside practices: Audit internal policies (pay equity, leave, flexibility) to match your external equity commitments. Then share that story with donors. 

Resources and Links: 

  • Guest: Rachel D'Souza— Founder & Principal, Gladiator Consulting 
    • Website: gladiatorrds.com  
    • Instagram: @ConsultingGladiator 
    • LinkedIn: Gladiator Consulting / Rachel D'Souza 

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

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Grant Writing: Getting to YES! with DeaRonda Harrison04 Nov 202500:19:45

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If you’re tired of chasing dead-end applications or hearing “we don’t accept unsolicited proposals,” this episode is for you. We dig into how to build a smarter pipeline by prioritizing funders that welcome new grantees. Then we tackle the myth of “hard-to-fund” programs (arts, advocacy, civic education, etc.) and show you how reframing your work to match donor priorities can unlock dollars without changing your programming. 

On this week’s episode of The Small Nonprofit Podcast, grant expert DeaRonda Harrison shares practical ways small and mid-sized nonprofits can sharpen their prospecting and reposition “tough” programs, especially in shifting political climates. You’ll learn how to identify real opportunities, speak to funder focus areas, and package your outcomes in ways that resonate. 

The Highlights 

  • Prospect where the odds are real: Use research tools to identify funders who funded new grantees last year and build your pipeline around them instead of chasing closed doors. 
  • Positioning beats “hard-to-fund”: No program is inherently unfundable; reframe outcomes to align with funder interests. 
  • Mindset shift for momentum: Swap “our program is hard to fund” for “we haven’t matched the right funder-message fit, yet.” 
  • Save time, increase wins: Stop spending time on “no unsolicited proposals” and redirect to open, new-grantee-friendly funders. 

Actionable Tips for Nonprofits 

  • Start your list with “new grantees” filters: Find 20–30 funders who added new organizations last year; prioritize by alignment and deadlines. 
  • Write a 1-paragraph positioning brief: For each program, list the community problem, your outcome, and 1–2 crosswalks to current funder priorities (e.g., “street outreach → community building”). 
  • Qualify fast: If a funder is closed to unsolicited proposals and has no pathway to connect, park them for later and move on. 
  • Collect proof points: Gather quotes, stories, or early indicators (surveys, sign-ups, attendance) that validate your reframed outcomes. 

Resources and Links 

Check out the What The Fundraising podcast here.

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Donor Stewardship: Community-Centric Segmentation and Practices02 Sep 202500:30:25

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Your top donors don’t just write big cheques; they could be folding newsletters in your conference room every Tuesday or serving on your board for the third consecutive year.

In this episode of The Small Nonprofit Podcast, we're exploring on what it means to steward supporters through a Community-Centric Fundraising lens. We're sharing ways we’ve shown gratitude to people who show up for your mission with time, talent, advocacy, and yes, dollars too. We challenge the traditional approach of stewarding people based solely on gift amounts and explore who really deserves your high-touch attention (spoiler: it's not just your $1,000+ donors).

1. Volunteers Are Major Donors in Disguise

Your regular volunteers are often contributing the equivalent of $15,000-$60,000 in staff time, yet most organizations don't steward them like major donors. That volunteer who designed your website for free? That's a $15,000 gift that deserves the same recognition as a financial contribution of that size.

2. Monthly Donors Deserve VIP Treatment

Even a $5 monthly donor should be in your major giving category. These supporters show incredible commitment and loyalty, and research shows they're likely to increase their giving over time. Plus, they're your best candidates for additional campaign gifts and planned giving opportunities.

3. Your Staff Are Subsidizing Your Mission

Every nonprofit staff member is essentially making a $20,000-$30,000 gift by accepting below-market wages. During the current hiring and retention crisis, treating staff with the same stewardship approach you'd use for major donors isn't just nice. It's smart business.

4. Longevity Matters More Than Single-Year Giving

A donor who's given $100 for five consecutive years is more valuable than someone who gave $500 once. Length of relationship and consistency of support are stronger indicators of future giving potential than one-time gift amounts.

5. Meaningful Stewardship Is About Connection, Not Cost

The most impactful stewardship often costs very little. A quick, personal email sharing a story you just heard can be more meaningful than an expensive branded gift. Authenticity trumps fancy materials every time.

Resources and Links

o   Connect with our host, Maria Rio

o   Connect with our cohost, Caitlin McBride

o   Support our show. We are fully self-funded!

o   Watch this episode on YouTube

o   Need help with your fundraising?

o   Liked this episode? Have an idea? Send us a text HERE :)

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Asking for unrestricted funds with Aimee Lindenberger09 May 202300:26:47

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Today we'll tackle a common challenge faced by small nonprofits – obtaining unrestricted funds. It's no secret that while many organizations excel at securing grants and program funding, the quest for those vital, unrestricted annual operating funds can be an uphill battle. In this episode, we’re joined by Aimee Lindenberger, the founder of Refocused Fundraising, an expert in fundraising communications, key messages, annual appeals, and legacy giving. Listen in as we discuss the importance of unrestricted funds and how to effectively communicate their value to your supporters.

Key Highlights:

  • The importance of unrestricted funds for small nonprofits
  • How to shift from program-based fundraising to vision-based asks
  • Tips for tapping into your organization's unique values and personality
  • The benefits of humanizing your fundraising appeals and communications
  • Strategies for balancing specific asks with broader, unrestricted funding goals


Connect with Aimee:
Website: https://refocusfundraising.com/
LinkedIn: https://www.linkedin.com/in/aim%C3%A9e-lindenberger/
Twitter: https://twitter.com/a_lindenberger?lang=en
Unrestricted Funds Bonus: https://bit.ly/UnrestrictedFundsBonus

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Moving people with words with Jordana Merkin02 May 202300:25:43

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Are you struggling to connect with your audience and make an impact with your organization's messaging? In this episode of The Small Nonprofit Podcast, I speak with Jordana Merkin, founder and CEO of Voice for Good, about the power of words in moving people to action. Join us as we dive into the world of nonprofit messaging and show you how to make a lasting impact with your words.

Key Highlights: 

  • The importance of a messaging guide for your nonprofit
  • Strategies for crafting a consistent message that brings together all stakeholders
  • Common messaging mistakes nonprofits make and how to avoid them
  • The power of language in motivating and moving people to action

Connect with Jordana: 

LinkedIn: http://linkedin.com/in/jordana-merkin/

Instagram: https://www.instagram.com/voiceforgood/

Website:  https://www.voiceforgoodmarketing.com/

Freebie: https://www.voiceforgoodmarketing.com/prompts (download a free guide to building your messaging guide)



If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Can we agree to stop exploiting our staff? with Nicole Gagliardi 25 Apr 202300:25:51

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Are you tired of watching your nonprofit's most passionate and dedicated employees leave due to burnout and exhaustion? It's time to address the elephant in the room - the exploitation of nonprofit staff. In this episode, we're joined by Nicole Gagliardi, an innovator and changemaker in the nonprofit sector with over 10 years of experience leading small nonprofits.  Join us as we discuss the pervasive issue of staff exploitation in the nonprofit sector and explore practical solutions to create a healthier workplace culture. 

Key Highlights: 

  1. Why the exploitation of nonprofit staff is a pervasive issue
  2. The role of charity and scarcity mindset on this issue 
  3. The importance of connecting sector-wide understanding with the daily lived realities of nonprofit workers
  4. Why nonprofit organizations do not think of themselves as employers
  5. The importance of creating a healthy workplace culture and how it affects the organization's mission
  6. Using an equity lens to review HR practices 

Connect with Nicole: 

LinkedIn: https://www.linkedin.com/in/nicolegagliardi1/



If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Stop gatekeeping nonprofit knowledge with Tiffany Allen18 Apr 202300:25:19

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Our sector has a clear response when someone asks about starting a nonprofit - “please don’t”. I’ve seen this in Facebook groups and discussions. But what if starting a nonprofit is an act of equity and justice? Tune in to hear from our guest, Tiffany Allen, CEO of Boss On A Budget, as she shares her experience and expertise in the world of nonprofit startups.

Key Highlights:

  • The challenges of starting a nonprofit and accessing vital information
  • Key questions to ask yourself before starting a nonprofit
  • The importance of having a vision and a plan for your nonprofit
  • Essential skill sets for nonprofit founders
  • First things to outsource or get help with
  • Recognizing the impact of small and new nonprofits

Connect with Tiffany: 

Youtube: https://www.youtube.com/@BossonaBudget

Website: www.bossonabudget.com

Instagram: https://www.instagram.com/bossonab/

Facebook: https://www.facebook.com/bossonab



If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Uncover the truth about status quo bias with Veronica LaFemina11 Apr 202300:27:42

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Are you struggling to turn your organization's strategic plan into a reality? Do you feel like your efforts to create change within your nonprofit are falling flat? Today on the podcast, I'm joined by Veronica LaFemina, a strategic advisor to nonprofit leaders with over 20 years of experience in change management. In this episode, Veronica shares her insights on why change often fails in organizations and what you can do to set yourself up for success.

Key Highlights:

  • The importance of implementing a strategic plan in organizations
  • The significance of having a visible and engaged executive sponsor
  • How to involve staff members in the change process 
  • Different stages of change 
  • Being intentional about pursuing change in your organization 

Connect with Veronica:

Website: https://lafemina.co/

LinkedIn: https://www.linkedin.com/in/vlafemina



If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

get those elusive event sponsors with Mariah Monique28 Mar 202300:34:20

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Have you ever considered hosting an event for your nonprofit organization? Do you know how to incorporate sponsorship into the profitability of your event? In this episode of The Small Nonprofit podcast, Mariah Monique,  founder of The Sponsorship Catalyst, shares some insightful tips on how to leverage strategic partnerships and potential sponsors to make your event a success.

 Key Highlights:

  • How to get started with sponsorship for your nonprofit events 
  • The mistake nonprofits make in hosting an event and how to avoid it
  • Building long-term relationships with potential sponsors and funders
  • How to deliver meaningful experiences to sponsors and event attendees

Connect with Mariah:

Website: https://www.thesponsorshipcatalyst.com/

Free resource: What to offer sponsors https://colossal-hustler-635.ck.page/104885a769

Instagram: https://www.instagram.com/thesponsorshipcatalyst/

LinkedIn: https://www.linkedin.com/in/thesponsorshipcatalyst/


If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

behind the scenes of the Fractional Fundraising Movement28 Mar 202300:10:51

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In today's episode of the Small Nonprofit Podcast, I'm introducing you to the Fractional Fundraising movement and our new private podcast series that will give you an inside look at how we do this revolutionary approach to fundraising that has helped many small nonprofits thrive. 

Key Highlights:

  • What fractional fundraising is and how it can benefit fundraisers and charities
  • The behind-the-scenes of our Fractional Fundraiser Academy
  • The stories and experiences of our current members in the network

If you're interested in learning more, visit thegoodpartnership.com/pod to get exclusive access to our limited-time private podcast series. Don't miss out on the opportunity to change the fundraising game for your small nonprofit.



Check out the What The Fundraising podcast here.

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Overcoming isolation at work with Sean Kosofsky21 Mar 202300:29:09

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In this episode of the Small Nonprofit Podcast, I’m joined by Sean Kosofsky, aka the Nonprofit Fixer, to discuss the impact of isolation on small nonprofit organizations in a post-pandemic world. Working remotely or changing jobs can leave nonprofit professionals feeling disconnected and lonely, but Sean offers practical advice for breaking through the isolation. 

Key Highlights:

  • The impact of working remotely for small nonprofits 
  • Practical tools for combating isolation 
  • Productivity hacks: setting top three priorities and four-day workweek 
  • The importance of recognizing burnout and ways to overcome it
  • Creating a meaningful environment for team collaboration 

Connect with Sean:

Website:  www.NonprofitFixer.com

4 Day Workweek: https://www.nonprofitfixer.com/nonprofit-fixer-blog/the-complete-guide-to-implementing-the-four-day-workweek

FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide


If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Older audience? Find the next generation of donors with Emily Taylor14 Mar 202300:33:40

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As donors get older, it's essential for nonprofits to find new, younger donors to keep their organizations running. In this episode of The Small Nonprofit, I talk to Emily Taylor, the founder of Teeny Big, where she helps nonprofit leaders create clear, defined paths to build engagement with people so they can achieve their goals faster. Emily talks about the challenge of engaging younger donors and her insights on how to understand and connect with them.

 Key Highlights:

  • How can nonprofits better engage with younger donors?
  • How strategic listening can help connect your organization with new audiences or deepen connections with existing ones.
  • How can we recognize and overcome unconscious biases to make better strategic decisions?

Connect with Emily:

LinkedIn: https://www.linkedin.com/in/emily-taylor-teenybig/

Free worksheet on biases: https://mailchi.mp/teenybig/beyondbias



If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

measuring your impact with Julie Gilbert07 Mar 202300:35:14

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Are you struggling to demonstrate your organization's impact? Are you looking for ways to engage your donors and keep them coming back? In this episode, I’m joined by Julie Gilbert, an independent consultant and coach in Julie Gilbert Consulting. She has over 25 years of experience working with public sector and nonprofit organizations, focused on helping organizations measure and communicate their impact. Julie talks about the meaning of impact, strategies and how solid measurement work can benefit organizations in attracting funding, and achieving their mission. 

Key Highlights:

  • The meaning of impact 
  • Why it is crucial for nonprofits to communicate their impact to stakeholders, funders, and donors.
  • How Julie’s Stepping Stones Impact framework can help nonprofits
  • What are the “impacts” that nonprofits should measure and strategies to evaluate change
  • How to use narratives and storytelling strategy for impact measurement

Connect with Julie:

Website: 
Julie Gilbert Consulting: https://juliegilbertconsulting.com/
Impact Institute Academy: https://juliegilbertconsulting.com/impact-institute
LinkedIn: https://www.linkedin.com/in/juliegilbert001/

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Why DEI Fails in Nonprofits (and How to Do It Right) 26 Aug 202500:29:06

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Is your nonprofit struggling to turn DEI intentions into meaningful action?

Fear, burnout, and performative allyship often hold us back from creating truly equitable organizations. But what if we could move beyond discomfort into sustainable change?

In this episode, Maria sits down with Jonathan Meagher-Zayas, an equity educator and nonprofit consultant, to explore the real reasons why DEI work stalls and how to finally make it stick. They discuss power dynamics, fear of being "canceled," the broken board structure, and how small nonprofits can lead with community and strategy at the center.

Justice Work in Nonprofits: – The Highlights:

  • Why traditional nonprofit boards are “a dysfunctional hot mess” (his words 😆)
  • How fear paralyzes well-meaning teams and leaders
  • The difference between being canceled and being held accountable
  • 4 stages of meaningful equity work (Assessment → Acknowledgement → Learning → Action)
  • How to center equity across fundraising, governance, and communications

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!

About Jonathan Meagher-Zayas:

Jonathan Meagher-Zayas is a global educator, equity strategist, and nonprofit consultant. With 14+ years in fundraising, DEI work, and community organizing, he now empowers nonprofits to assess their internal systems, build more inclusive strategies, and take meaningful action toward equity.

Actionable Tips for Nonprofit Leaders to Advance Equity:

➜ Start with an internal assessment: Before jumping into training or committees, assess your org's culture, systems, and staff perspectives to understand where change is most needed.

➜ Engage your community in the process: Talk to your staff, board, and the people you serve. Let their lived experiences guide your equity goals—not just checklists or trends.

➜ Invest in internal capacity: If you're asking people to lead DEI efforts, pay them, redistribute their workload, and give them authority—not just responsibility.

Resources and Links 

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Confessions with Jess and Cindy: From burnout to being your own boss with Sabrina Walker28 Feb 202300:44:12

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In today’s podcast, we’re chatting with Sabrina Walker Hernandez about how she moved from being completely burned out (including how that affected her health) to growing a business that allowed her to still serve nonprofits but in a way that protected herself and her own well-being.  Through her company, Supporting World Hope, Sabrina is a trainer, facilitator, and coach who specializes in strategic planning, fundraising, and leadership development.

Highlights:

  1. How Sabrina invested in herself - for her health, but also in learning to start a business 
  2. Getting clear on your business’ offerings and services
  3. Working in your business vs. on your business and how to balance those two 

Connect with Sabrina:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

practical minimalism in nonprofits with Danielle Russell21 Feb 202300:30:48

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When you're a small nonprofit, your work often involves doing more with less—which is why it's so important to know which tasks are essential and which just add up to clutter. Today, we’re talking about one approach that helps streamline our workload while staying focused on the biggest priorities- minimalism.

Danielle Russell walks us through minimalism in nonprofits. Danielle S. Russell, CAE is a Canadian Not-for-Profit Industry Leader, Consultant, Author, Speaker, YouTuber, and Artist. She loves connecting ideas and people so that each individual can achieve their greatest potential impact. From keynote podiums, to the boardroom, to YouTube; Danielle leverages her unique strengths to help foster collaboration, empathy and action.

Key Highlights:

  • What is Minimalism in nonprofits?
  • Practical guide to minimalism for nonprofits 
  • Letting go of “sentimental items” in your small nonprofit

Connect with Danielle:

Website: http://daniellerussell.ca/

Instagram:@Danny_S_Russell

Resources: 

FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide



If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Introducing: Missions to Movements with Dana Synder14 Feb 202300:52:34

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On today’s podcast, we’re bringing you someone else’s podcast! That’s right, from time to time we’ll be featuring some friends and their podcast episodes that we think are worth a listen. Today it’s Dana Synder’s podcast, Missions to Movements. 

If there is an organization to watch, Hope for Haiti is it, and today, you’ll meet Community Director of Innovative Philanthropy, Sarah Porter, and CMO Taylor Hebble. Hope for Haiti is pushing the boundaries with incredible creativity and innovation! A new VR experience transports supporters to a partner school in rural Haiti, they created a beautiful NFT collection in partnership with Haitian artists to fund the build of new schools after the earthquake, AND they’re using LinkedIn as an outlet to reach the media and have already more than doubled their following in the process.

It’s time to step into the future and imagine the possibilities as we consider VR experiences as a launchpad for deeper social impact.

Key Highlights:

  • Bringing Haiti to everyone through VR experiences
  • From concept to execution: how long it took Hope for Haiti to launch their VR experience
  • How Hope for Haiti grew to over 8,000 followers on LinkedIn

Connect with:



If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

making your tech work for you with Kevin Christopher George07 Feb 202300:35:15

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The cloud is changing the tech game. In fact, it's already changed it. But how can you adapt to this new technology? How can your small nonprofit make sure that you're ready for what's coming next? On this episode, I speak with Kevin Christopher George of Green Merits Consulting, about cloud technology with a grounded, real life, practical perspective on what it means to research, select and adapt cloud technologies.

Key Highlights:

  • The benefits of cloud-based technology for small nonprofits
  • Why the cloud is better than an external hard drive
  • Building partnerships with technology providers
  • How to get started and adapt cloud-based technology
  • Cloud collaboration and accessibility

Connect with Kevin:

Website: https://www.greenmerits.com/

Email: kgeorge@greenmerits.com

Resources: 

FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide




If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

equity in data with Meena Das31 Jan 202300:31:06

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So many small nonprofits don't know where to start when it comes to managing the data they have. How can we use our data effectively and efficiently? And how do we make sure it’s being used with an equity lens? If you're struggling with this, definitely give this episode a listen!

On today’s episode, I’m joined by Meena Das, Founder & Philanthropy Analytics Consultant at NamasteData, and her focus of work is grounding data and analytics solutions for nonprofits in the ideas of equity and inclusion.

Key Highlights:

  • Best practices of equitable data management for small nonprofits
  • How to apply an equity lens in data collection as a nonprofit?
  • Ethical challenges of data collection in the nonprofit sector
  • How to balance DEI values with funders and partners?

Connect with Meena Das:

Resources: 

FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

employee volunteering with Heather Nelson24 Jan 202300:38:02

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“Everybody pays, nobody pays. Because I think one of the most important principles that we put in place with our clients around corporate is transparency” - Heather Nelson

employee volunteering with Heather Nelson

Is corporate volunteerism trendy right now? Absolutely! Should you still include it in your corporate giving strategies? Probably.

In this episode, I sat down with Heather Nelson of Bridgeraise, and talked about how your nonprofit can benefit from corporate volunteerism and how to get started with building a strong relationship with your corporate partners.

Key Highlights:

  • The value of corporate volunteerism to for-profit organizations and how to leverage it for your small nonprofit
  • Types of employee engagement: In-person, online, employee education
  • Activity ideas for an employee engagement program
  • How to gain revenue from corporate volunteering
  • How to set up corporate partnerships with transparency

Connect with Heather: 

LinkedIn: https://ca.linkedin.com/in/nelsonheather

Website: https://www.bridgeraise.com/

Resources: 

FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

practicing community centric fundraising with Maria Rio17 Jan 202300:37:26

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“Community-Centric Fundraising is about reimagining how we engage our communities, so whether that's our service users or volunteers, our donors, to make everyone feel really valued and invested in the work. - Maria Rio”

practicing community centric fundraising with Maria Rio

You may have heard of a growing movement called Community Centric Fundraising (CCF) but have lots of questions of how it works and how you might apply it to your organization.

Maria Rio, joins me in this conversation today on The Small Nonprofit Podcast. She has been working in nonprofits for ten years, has personal experience as a service user, and has spent the last year and a half testing out various CCF approaches. Maria is going to talk about how community-centric fundraising works—and how it can enable your fundraising program to raise money AND fulfill your mission at the same time. 

Highlights: 

  • What is community-centric fundraising and what makes it different?
  • Equitable donor stewardship
  • Building non-transactional relationships in fundraising events
  • Community Advocacy and public policy work
  • Collective mission

Connect with Maria: 

LinkedIn: https://www.linkedin.com/in/mariario/

Resource: 

FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

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in between asks - with Mike Duerksen10 Jan 202300:48:34

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Sometimes fundraising in a small nonprofit can feel start-stop. You put in effort and maybe see results, but then as soon as you slow down, the money stops coming in. 

But on today’s podcast, guest Mike Duerksen, Founder and CEO of BuildGood, shares with us his “flywheel” method for creating a fundraising program that operates on momentum, so that the longer you fundraise, the less effort it takes to grow.

Sounds dreamy, right? Mike covers:

  • The Flywheel analogy of fundraising for small nonprofits
  • Five parts of Flywheel analogy 
  • Listening to donors
  • How to engage donors through virtual and in-person events
  • The tactics of a good “ASK”

Connect with Mike: 

LinkedIn: https://www.linkedin.com/in/mikeduerksen

Website: https://buildgood.com/

Resources: 

5minutefundraisingfix.com

FREE Fundraising Strategy Guide: https://www.thegoodpartnership.com/guide

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

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direct mail isn’t dead with John Lepp12 Dec 202200:29:41

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And the small charities can slow down a little bit and stop automating. I remind people that direct response, whether it's direct mail or if it's online, I don't care what it is. It is an opportunity for conversation. You are talking to other human beings that we call donors. And that's an opportunity to have something, a meaningful connection with someone who wants to help you achieve your goals. And just like relationships are in real life. - John Lepp

direct mail isn’t dead with John Lepp

In today’s episode, we are joined by John Lepp, a partner at Agents of Good and the author of Creative Deviations. He has over 25 years of experience in the fundraising and design industry and is an expert in direct-response fundraising. John is breaking down how to raise more money through direct mail using design and authenticity. 

Highlights:

  • The role of creative design in fundraising
  • The importance of direct mail in fundraising, despite the common belief that it is no longer effective.
  • The advantages that small organizations have in terms of being able to stand out and be more personal with their donor communications.
  • Debunking myths about direct mail in fundraising 
  • How can small nonprofits stand out in direct mail to raise more money

Connect with John: 

Resources:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

networks for impact with Michelle Shumate05 Dec 202200:29:17

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“Your first goal is let's create a win where we can begin to work on these relationships, where we can begin to build some trust, and then we're going to come back and we're going to see what the next step is. ” - Michelle Shumate

networks for impact with Michelle Shumate

In today’s episode, we are joined by Michelle Shumate from Northwestern University and the author of Networks for Social Impact. If you’ve ever wondered about working in partnership with other organizations, Michelle shares her experience and framework to help that go smoothly so that everyone benefits.

Highlights: 

  • How small nonprofits can benefit from collaboration
  • How to make partnerships work for your organization without depleting your resources
  • Two paths of sharing vision and goals in partnerships
  • Implementing an equitable collaboration
  • Managing collaborations during unexpected circumstances

Connect with Michelle: 

Resources:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

Social Enterprise: Earned Revenue for Nonprofits 19 Aug 202500:21:04

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Social enterprises aren't only about earning or diversifying revenue; they’re key to finding creative, sustainable ways to advance your mission while serving your community with dignity. 

In this episode of The Small Nonprofit Podcast, host Maria Rio chats with Tom Armitage, who has been leading The SEED, a project of the Guelph Community Health Centre, for almost 10 years. The SEED is dedicated to ensuring that everyone in the community has access to good food, and along the way they have built innovative programming, including a social enterprise, that rethink how nonprofits can deliver impact. 

Meet the Guest

Tom Armitage is the driving force behind The Seed. With a background in agriculture and local food systems, not business, he is proof that passion and persistence matter more than waiting to get an MBA. Over nearly a decade, Tom has helped grow The SEED from a central food distribution idea into a multi-program social enterprise reaching thousands of people. 

5 Key Takeaways 

  1. Start with Real Community Needs 
    The SEED was born out of a lack of infrastructure in Guelph. Agencies were struggling with storage and distribution, while people facing poverty were subjected to invasive, stigmatizing processes. Centralizing food storage and access improved both dignity and efficiency. 
  2. Social Enterprise is Part of the Solution, Not the Whole Answer 
    From the beginning, The SEED designed a wholesale program that took a small margin on food sales, stretching limited grant further. But Tom is clear - no single program fully funds itself. Social enterprises can reduce reliance on grants, but it does not automatically eliminate the need for funders and donors. 
  3. Pilot First, Scale Later 
    The SEED did not dive into big projects overnight. They started small - like testing sliding-scale markets - then expanded when the model worked. This iterative approach minimized risk and made scaling more sustainable. 
  4. Speak the Language of Business 
    By talking about margins, efficiencies, and outcomes, Tom found that funders and business leaders connect more easily with The SEED‘s mission. It builds credibility and opens new doors for partnerships. 
  5. Don’t Lose Sight of the Big Picture 
    Even with impressive growth moving millions of dollars’ worth of food annually, Tom always brings conversations back to the root causes of food insecurity: poverty and income inequality. Programs help, but systemic change is what really solves the problem. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!  

3 Actionable Tips for Small Nonprofits & Fundraisers 

  1. Ask Tough Questions Before Launching a Social Enterprise 
    Look at your fundraising strategy first and think carefully about your participants. Will charging for a service create barriers? If they aren’t your customers, who is? How will you reach them? Social enterprise should enhance your mission, not compete with it. 
  2. Start Small, Learn, and Grow 
    Instead of going all-in, test your idea at a small scale. Use real-world results to refine the model and build a stronger case for funders when you are ready to expand. 
  3. Frame Impact in Business Terms 
    When speaking to donors, funders, or local businesses, use language they understand - like ROI, efficiency, and value creation

Check out the What The Fundraising podcast here.

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optimizing your event revenue in surprising ways with Rebecca Alfred28 Nov 202200:30:55

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"What are those moments where we can captivate our audience in a different way,  because otherwise, they would just be standing around. And how can we use those moments to also encourage donations in giving?” — Rebecca Alfred

Optimizing your event revenue in surprising ways with Rebecca Alfred

Fundraising events can be hard for small organizations. The time and effort to get it off the ground and make it “profitable” doesn’t often work out. But if you are going to host an event or have a legacy event that is profitable, our guest for this episode will make sure you achieve maximum results. Join Rebecca Alfred, Charity Relationships Lead, Trellis Social Enterprise Inc. to learn how to raise more money and have a bigger impact with your events. 

Highlights:

  • Optimizing fundraising events for meaningful giving opportunities
  • Fundraising drivers that are helping organizations hit and succeed their fundraising goals at their events
  •  The future of fundraising events - hybrid, online, in-person
  • Creating better donor experience at events

Connect with Rebecca Alfred:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

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from a plan to implementation with Deborah Gold21 Nov 202200:37:15

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There's more fear than there was courage. We had to sort of change into, you know what, we're trying something new. We are not asking the clients to give to their own campaigns or to give to anyone else's campaign. We are asking them to tell their story to their friends and family and invite their friends and family to support us. — Deborah Gold

From a plan to implementation with Deborah Gold

Planning to change the world might seem daunting. Getting help with your fundraising - maybe even more daunting! Today’s podcast is a conversation with one of our clients about how she made the leap to hiring a fundraising consultant, what she learned along the way, and what’s working for them now. On today’s podcast, join Deborah Gold to dive deep into all things fundraising for BALANCE for Blind Adults.

Highlights:

  1. Making a decision to seek fundraising help
  2. Behind the scenes, challenges and wins in implementing a fundraising plan
  3. Raising funds and awareness through peer-to-peer campaign
  4. How the campaign evolved over time, including lessons learned about what works and what doesn't

Connect with Deborah Gold:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

get those grants with DeaRonda Harrison14 Nov 202200:30:14

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"Grant writing is one of those things that small organizations love and hate. I would say the idea of grant funding, that is, funding programs that feels like large amounts of money coming in and one ask is really a dream for so many small organizations, but they struggle with how to do it.” — DeaRonda Harrison

get those grants with DeaRonda Harrison

Are you still hesitant to hire a grant writer for your organization? Maybe you’ve had great success with grants and the portfolio has become time-consuming and too large to handle. Or, maybe your sending out applications left, right, and centre and still not having any luck. Join DeaRonda Harrison to deep dive into all things grant writing - from benefits, challenges and the importance of it!

Highlights:

  • How can grants help small organizations
  • How to get started with grant writing
  • Guide to hiring grant support and internal training
  • Outreach and networking for grants
  • Managing relationships after getting the grant

Connect with DeaRonda:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

the secrets to successful emails with Ben Johnson07 Nov 202200:32:32

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“And number one question I would get usually is how many emails should I send in a year? So if you're starting from that big picture and I was like, oh, great, great, and I want to write a book, how long should it be? And you get why is that an appropriate response? And it's like, well, you shouldn't write bad content. And it turns out you can write seven books about a middle school kid who's a wizard. And it's like, if we do great content that's really engaging, keep going, please.” — Ben Johnson

the secrets to successful emails with Ben Johnson

Email marketing is the most effective way to engage your supporters. But how do you leverage it for maximum impact? In this episode, we'll discuss how to use email marketing to maximize your nonprofit's fundraising efforts in a way that is aligned with your values and mission. .Join Ben Johnson as he deep dives into the successful ways and strategies to engage community and raise more money for your nonprofit.  

Highlights:

  1. Trends and best practices of email marketing for small nonprofits
  2. Benefits of email list segmentation for fundraising
  3. How to leverage email marketing tools and funnels to raise more money
  4. How you can communicate effectively with donors using email

Connect with Ben:

  • https://www.frontier.io/
  • LinkedIn: https://ca.linkedin.com/in/mrbenjohnson

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

tending the seeds that you sew with Patrick Rodriguez31 Oct 202200:27:50

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“Patience is getting beyond yourself. If there's a lack of patience, it's because you're putting yourself as a priority to any situation that there is.” - Patrick Rodriguez

tending the seeds that you sew with Patrick Rodriguez

In our work in the nonprofit sector, it often feels like things need to happen right away - the needs are, after all, urgent. But today on the podcast we’re talking all about patience - the ability to play the long game to have a greater impact. I’m joined by first-time ED and formerly incarcerated Patrick Rodriguez, from the Georgia Coalition for Higher Education in Prison. Patrick’s journey from inmate to ED along with his deep reflections and patience, teaches us how to look beyond the immediate needs to a more strategic long-term vision.

Highlights:

  • The benefit of having patience for long-term growth and mission fulfilment
  • How to take time to do things well to set your organization up for success
  • The role of relationships to get buy-in for patience and long term planning

Resources Mentioned In This Episode:

Connect with Patrick:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

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leveling up your leadership with Danielle Rocheleau24 Oct 202200:31:53

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“I'll talk often to clients about the idea of building a culture of succession so that we know from the get go that when we hire someone into the organization, that our hope is to offer development pathways. It doesn't necessarily mean climbing the ladder, but an opportunity for professional growth and naturally with professional growth, we need to be open and honest around feedback.“ Danielle Rocheleau

leveling up your leadership with Danielle Rocheleau

Your employees are your BEST asset when it comes to having an impact, yet it’s also one of the most under invested in resources. In today’s episode, we have Danielle Rocheleau from Laridae sharing ways to support your employees in honing their skills and empowering them as leaders.

Highlights:

  • The reason why investing in your team is important for your organization 
  • Identifying opportunities and providing support to employees
  • The importance of onboarding process for internal candidates 

Resources Mentioned In This Episode:

Connect with Danielle:

  • Email: danielle@laridaemc.com

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

get unstuck with Ashley Fontaine17 Oct 202200:25:53

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“We're not changing for the sake of change. We're changing because we wanna do something different or grow or improve.” - Ashley Fontaine

get unstuck with Ashley Fontaine

We’ll all be there - stuck! In a rut. Bored. Trapped.

It feels like this is just part of the nonprofit experience. But this can be hurting our missions. And ourselves. In today’s episode, Ashley Fontaine, founder of Flux AF Consulting shares with us how she is helping nonprofits navigate getting “unstuck” by building skills, improving leadership, and avoiding burnout.

Highlights:

  • The story behind her upcoming book “Unstuck: Disrupting the Status Quo”
  • Dichotomy of change and status quo bias
  • Power and influence of nonprofit leaders
  • Values-based leadership for creating change

Resources Mentioned In This Episode:

Connect with Ashley:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

testing, testing, 123... with Cherian Koshy10 Oct 202200:29:55

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You might have heard about the benefits of testing in your fundraising. Tweaking copy and sending to two different groups to see which performs better. Testing different web pages to see which gets more conversions. Maybe you’ve also tried to survey your donors to see what they like. This can be daunting, but it doesn’t have to be! On today’s podcast join Cherian Koshy to deep dive into all things testing in a way that’s accessible to small organizations with limited resources. 

Highlights:

  1. Why you should be testing and getting to understand your donor’s behaviours
  2. How to use market research and other tools to get a clear picture of how your donors actually behave (vs. what they say they will do)
  3. Testing behavior through conjoint analysis (and what even is conjoint analysis)
  4. Framing questions to avoid bias and social desirability bias

Resources Mentioned In This Episode:

  • Endowment Partners
  • Robert Cialdini’s Pre-Suasion

Connect with Cherian:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

nonprofit sector role models with Jarrett Ransom03 Oct 202200:29:13

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“What am I doing in modeling for future leaders? I firmly believe everyone is a leader. Everyone has that ability just innately from birth. And so what are we doing to support the next leaders of the community, of the nonprofit sector in particular? - Jarrett Ransom

NONPROFIT SECTOR ROLE MODELS WITH JARRETT RANSOM

Join our conversation with Jarrett Ransom, known as The Nonprofit Nerd. We reflect on the legacy that we would want to leave behind in the nonprofit sector, which led to a discussion of the mindsets we don’t want to pass on, and how we can overcome these.

HIGHLIGHTS:

  1. The responsibility of teaching the next generation of nonprofit professionals
  2. Why investing in people is so important for our sector (and why we’re bad at it)
  3. Shifting to an abundance perspective


CONNECT WITH JARRETT RANSOM:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

indigenous protocols in fundraising with Rowena Veylan26 Sep 202200:26:42

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“If you're learning about what indigenous protocols are applicable and relevant to your work? That's a journey. If we're learning how to balance decolonization and philanthropy, that's a journey. And I feel like that's also aligned with what I understand, or the people who I've worked with from the indigenous communities looking at how they've approached just everything. It is a journey.” - Rowena Veylan

INDIGENOUS PROTOCOLS IN FUNDRAISING WITH ROWENA VEYLAN

In today’s episode, we are joined by Rowena Veylan from New School Of Fundraising to talk about how to meaningfully incorporate Indigenous Protocols in fundraising through an authentic and impactful approach.

HIGHLIGHTS:

  • What are Indigenous Protocols and why is it important to fundraising
  • Meaningful and authentic land acknowledgments
  • Fundraising, colonization and anti-oppression work


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


CONNECT WITH ROWENA:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

The Network Myth: A Hiring Red Flag12 Aug 202500:17:24

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Relying on a fundraiser’s personal network isn’t a fundraising strategy; it’s a shortcut that can cost your nonprofit big in the long run. 

In this episode, Maria Rio and Caitlin McBride unpack why this common hiring question is a major red flag, what it reveals about an organization’s approach to fundraising, and how small nonprofits can shift toward healthier, more sustainable donor relationships. 

Meet the Hosts 

  • Maria Rio: Expert fundraiser with 10+ years of experience helping Executive Directors secure the funding they need without the overwhelm. 
  • Caitlin McBride: Certified Fundraising Executive with a decade of experience making fundraising less chaotic and more doable for small nonprofits. 

5 Key Takeaways 

  1. Fundraising Is About Mission, Not Personal Rolodexes 
    A fundraiser’s job is to connect donors to the mission, not just to themselves. The strongest relationships are built between donors and the organization’s cause, not one staff member. 
  2. “Who Do You Know?” Reveals Short-Term Thinking 
    When nonprofits ask this, they’re often chasing quick wins instead of building long-term fundraising systems. It signals a lack of investment in donor stewardship. 
  3. It’s an Inequitable Expectation 
    Not everyone has a wealthy, well-connected network. Tying job eligibility to personal privilege shuts out talented, values-aligned fundraisers from diverse backgrounds. 
  4. Over-Reliance on One Person is Risky 
    If donor relationships live only with one fundraiser, they walk out the door when that person leaves. That’s a high-stakes gamble for any small nonprofit. 
  5. You Need Hunters AND Farmers 
    Hunters go after big gifts fast; farmers cultivate relationships for the long haul. The best fundraising teams balance both approaches for sustainable growth. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!  

Key Quote: 

“Focus on relationships between the mission and the donor, not just between the fundraiser and the donor.” – Caitlin McBride 

3 Actionable Tips for EDs & Hiring Managers 

  • Hire for Relationship-Building Skills 
    Ask candidates how they build, deepen, and sustain donor relationships. Skip the “who do you know” question; it doesn’t measure actual fundraising ability. 
  • Build Systems That Keep Donors Connected to the Mission 
    Use stewardship processes, regular communication, and impact storytelling so donors feel invested in the cause regardless of staff changes. 
  • Prioritize Values Alignment Over Access to Wealth 
    Fundraisers who share your mission’s values will build stronger, more authentic relationships that last – no matter who’s in their contact list. 

Check out the What The Fundraising podcast here.

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fundraising through an empathetic lens with Kyle Empringham19 Sep 202200:31:33

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One of the biggest tenets of empathy is just listening and doing an act of deep listening. So understanding where people are at. You know how to be able to engage with them in a way that makes sense. If you have the patience and ability to just be in a moment with people, understand what they do. I think that can, that can work wonders. - Kyle Empringham

FUNDRAISING THROUGH AN EMPATHETIC LENS WITH KYLE EMPRINGHAM

In today’s episode, we have Kyle Empringham from Starfish Canada to discuss building connections and empathy’s power in making small nonprofits stand out in their fundraising.

HIGHLIGHTS:

  • Why fundraising is like selling (the good and the bad)
  • Applying an empathetic lens to fundraising
  • Tools and tips for fundraising in a small organization where everyone can get involved


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


CONNECT WITH KYLE:

  • Instagram: https://www.instagram.com/kbempringham/?hl=en
  • Twitter: https://twitter.com/kbempringham
  • LinkedIn: https://www.linkedin.com/in/kbempringham/

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

broad and deep relationships for fundraising success with Janaiha Bennett12 Sep 202200:29:50

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“Sometimes you have to have the courage to say that you are walking away from a potential supporter because it's not missionly aligned.” - Janaiha Bennett


BROAD AND DEEP RELATIONSHIPS FOR FUNDRAISING SUCCESS WITH JANAIHA BENNETT

In today’s episode, we are joined by  Janaiha Bennett from Youth Leadership Foundation to teach us how to develop relationships with our donors and how to treat them as humans first than people who would just give you money.

HIGHLIGHTS:

  • How she got into fundraising without being a fundraiser herself
  • The importance of leadership in raising funds
  • Developing a community who share the same vision 


LINKS AND RESOURCES:


CONNECT WITH JANAIHA:

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

giving Tuesday - hope or hype?25 Aug 202200:46:23

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Re-release curated by: Morgan Domijan, Peerfect Fundraising Solutions

Every year before GivingTuesdays, a lot of fundraisers and Executive Directors are scratching their heads and wondering whether they should do something on GivingTuesday, and if do do something, what can make their organization’s messaging stand out? On today’s podcast, Lys Huggesen, the VP of Partnerships at CanadaHelps and one of the pioneers and leaders of GivingTuesday Canada, shares her insights on how charities might best leverage this day of giving and generosity.

Myths that Lys wants us to walk away

  1. GivingTuesday is not just about fundraising. Giving Tuesday is a day to celebrate generosity that over 73 countries are now participating in. Any form of generosity is celebrated. There are 100 different ways to celebrate generosity without making a money ask. 
  2. People are tired of GivingTuesday asks. 52% of people say that they want to give on GivingTuesday because they want to be part of something bigger. Lys likened it to Black Friday - just because everyone is having a sale, does that mean you shouldn’t? Of course not - it’s an opportunity to capitalize on people’s planned behaviour.

Lys’ tips on leveraging GivingTuesday

  1. Don’t treat GivingTuesday as just a day-long campaign. The best campaigns launch before the day, and the campaign can continue beyond GivingTuesday. Be intentional about the campaign launches and the different touch points you design with your audience and donors. 
  2. Have good messages in your ask and don’t rely on “just because it’s GivingTuesday.” GivingTuesday or not, people give when they are emotionally motivated and inspired. While the day provides a great opportunity to make an ask, make sure your communication also includes compelling messages and storytelling.
  3. Thank your supporters and express gratitude. If you are not planning to make an ask on GivingTuesday, there are still many ways to engage your audience. It is a day to celebrate generosity, and so why not thank your donors and share messages of gratitude and community togetherness? 

Favourite Quotes from Today’s Episode

Post your favourite quote on social media to share with us!

“People are primed to give. 52% of people say that they want to give on GivingTuesday itself because they're part of something bigger.”

“I think one of the biggest myths is that GivingTuesday is just a day. It's more than just a day. The best campaigns start well before.”

Resources from this Episode

The Good Partnership

Download toolkit and resources to support your GivingTuesday campaign

Connect with Lys on Linkedin

Learn more about Morgan at Peerfect Fundraising Solutions

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

changing the world through fundraising with David Love22 Aug 202200:35:29

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Re-release curated by: Morgan Domijan, Peerfect Fundraising Solutions

On today’s podcast, David Love, seasoned fundraiser also known as the Godfather of Good, shares with us his take on the role of fundraisers in achieving change in the world. When we centre our work around the mission and the journey that we are on as an organization and how that aligns with the journey our donors are making - we can impact meaningful and lasting change in the world.

Myths that David wants us to walk away from

  1. The nature of a fundraiser's work to raise money. What fundraisers actually do is create value and make connections - connecting donors to the causes that matter deeply to them. 
  2. Less people are donating nowadays. Donors are stepping up again and again for different causes. Less people are donating just for a charitable receipt, but more people are giving to causes they are deeply passionate of regardless of the tax receipt. This is why we don’t yet have a great metric on the current state of philanthropy.

David’s tips on working with donors:

  1. Recognize that the donors’ journey already started and you’re here to support them on their journey. No hard sell is needed. There is a reason that a potential donor is interested in the organization's mission and vision. You’re just here to support them on a path that they’re already on, guided by their own values, interest, and passion.  
  2. Help them to find and support initiatives that speak to their values and the changes they want to see in the world. Ask questions or guide the donors to hone in what is it that will make them feel the spark or the connection with the impact that matters to them. 
  3. Show passion and authenticity in your communication with your donors. Do away with aloof and formal language and focus on showing that you too deeply care about the mission and vision that your donors are invested in. 

Favourite Quotes from Today’s Episode

Post your favourite quote on social to share with us!

“It’s a fallacy to think that fundraisers raise money. What fundraisers spend their lives doing is creating value. Fundraisers make dreams come true. Small organizations with difficult causes need to find ways to make the values that are at the heart of what they do come alive in a donor’s soul.”

“Donors are already on a journey. We as fundraisers didn't actually start that journey. They come to us because they're on a journey and they're actually trying to find out whether the road that we’re showing them is one we want to go down or not.”

Resources from this Episode

The Good Partnership

Connect with David on Linkedin

David’s new book: Green Green: Reflections on 51 Years of Raising Money for Nature

Learn more about Morgan at Peerfect Fundraising Solutions

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

the burnout is real with Sam Laprade18 Aug 202200:41:31

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RE-RELEASE CURATED BY: Lacey Kempinski, Balanced Good

These are scary times. The world is in crisis as we work hard to contain the COVID 19 outbreak and minimize its impact. Our organizations are being challenged in ways we could never imagine. For some of us, our clients are at high risk and we are working around the clock to support them. For others, we have been forced to lay off staff because our programs have been cancelled. The emotional toll on each and every one of us is significant, at a time when we are most isolated.

We’re also seeing stories of hope, community, and caring. I’ve seen breweries turn the alcohol they have into free hand sanitizer. My neighbours created a mini food drive for a local shelter. Communities coming together in song.

While this podcast episode was recorded a little while ago, the content is perhaps even more relevant now. Our guest is Sam Laprade and we are talking about burnout. Sam has been talking about mental health so that we can better take care of ourselves and our colleagues. Now more than ever. Sam joins me in today’s podcast, talking about burnout, mental health and self-care. So, take a breath and take a listen.

Connect with Lacey Kempinski at Balanced Good

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

a feminist COVID recovery with Chi Nguyen15 Aug 202200:32:13

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RE-RELEASE CURATED BY: Lacey Kempinski, Balanced Good

How do we recover from the exhaustion and pain of the pandemic? How do we lead our organizations into the post-pandemic world with responsible leadership in service for our communities? On today’s episode, social impact leader Chi Nguyen gives us the real talk on how to approach our leadership and the way we show up with a feminist and inclusive lens.

Chi’s tips on approaching leadership from a feminist and inclusive lens:

  1. Caregiving is deeply feminist. Caregiving translates into leadership at all levels of our society. Leaders who understand the value of caregiving have the potential to transform how we are organized and governed.
  2. Purpose and responsibility driven. Think about responsibility not just for ourselves and our immediate community, but our collective responsibility for this planet and future generations.
  3. Show up as our whole selves. We carry what’s going on in our lives, our identities, and our values to the table and so let our authenticity and experience shine through our decision-making and leadership.
  4. Be ok with the discomfort when wrestling with power. Disrupting systemic privilege and the power structure is uncomfortable but a necessary part of the work in service for our communities. And it’s not just about disrupting power structures outside of our own organizations and our sector. We have to be able to look inward as well.

Favourite Quotes from Today’s Episode

Post your favourite quote on social to share with us!

“When I think about inclusive leadership and feminist leadership, it’s about bringing that whole person and all of the weight of that into decision making, into how we run our organizations with lots of forgiveness and resiliency, and frankly, real humanity.”

“The best community programming and best response to community initiatives is a program that is for us by us — fundraised, led, designed, implemented. That is the model for ownership of community solutions, but it is not how our systems have been built. We need to move from a charitable model to collective impact model.”

Resources from this Episode

The Good Partnership

Chi Nguyen

Balanced Good

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

working with consultants with Jess Campbell 11 Aug 202200:43:08

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RE-RELEASE CURATED BY: Jordana Merkin, Voice for Good

Working with a consultant can be beneficial for nonprofits. They enable organizations to focus on keeping things running smoothly and efficiently by freeing up time for the bigger picture. But how do you find the right consultant for your organization? 

In today’s episode, we’re going to talk about working with consultants with Jessica Campbell, Founder and CEO of Out in the Boons and a dear friend of mine. She is a trained nonprofit fundraiser who has worked with big and small organizations and runs a consulting business where she helps organizations to connect with the right consultants to get the help they need. 

Myths that Jess wants us to walk away from:

  • Consultants only develop the plan. Some consultants like Jess, are committed to doing things differently. They are out there to help organizations not only get the plan, but also understand it and have the tools and resources they need to carry it out.
  • Nonprofit consultants are always expensive. There is a large range in price for nonprofit consultants. The right consultant will have a pricing structure that works for you and your organization's budget.

Jess’s tips on working with consultants 

  • Outsourcing helps you focus on your mission: Wearing multiple hats is common in our sector, but trying to do everything at once can lead you and your team to burnout. Getting help from a consultant allows your organization to do other tasks and focus on what really matters.
  • Leveling of expectations: Before you decide to work with a consultant, Jess suggests that it is critical to identify the outcome that you want out of consulting, what your expectations and needs are to make this work effective for your organization. 
  • Matchmaking: In her own program, Jess uses matchmaking to match nonprofits with consultants based on their specific needs and areas of expertise. She also stresses the importance of finding the right match between the consultant's personality, working style, and the nonprofit's team.

Favourite Quotes from Today’s Episode

Post your favorite quote on social media to share with us!

“The biggest pet peeve is I see small organizations trying to do it all themselves. Or one person or two person team trying to do it all. And I wish that people realize that there's no trophies for burnout. You don't get a gold star for that. ”

Resources from this Episode

outintheboons.me/the-rolodex

Jess Campbell Instagram

The Good Partnership

Connect with Jordana on Instagram @voiceforgood, or on LinkedIn.

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

leading with "nice" with Mathieu Yuill08 Aug 202200:39:48

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RE-RELEASE CURATED BY: Jordana Merkin, Voice for Good

What makes a good leader? If you’re an executive director in a nonprofit, you're probably thinking about how you can be more effective and motivate your team to create a bigger impact. But what are these qualities you should have to inspire others? 

To learn more about what makes a great leader, I sat down with Mathieu Yuill, Founder of Leading with a Nice, consultancy that develops leaders. Mathieu has more than 25 years of experience in the field of communication and marketing, as well as a master's degree in management and leadership. 

Myths that Mathieu wants us to walk away from:

  • Leaders only give orders. Leaders who inspire their employees are those who practice empathy, listen, and genuinely care about their employees' well-being rather than just the work.
  • Leaders should hide any weaknesses. Honesty and trust are qualities of a good leader that requires being vulnerable, assessing one's own weaknesses, and communicating them to one's team.

Matthieu’s  GET HG: qualities of leaders that inspire 

  • Gratitude: Checking in with your staff and simply asking how things are going or offering them help is a way to express gratitude because you trust the person to do their job. You're also acknowledging that they're working hard and that you appreciate it.
  • Empathy: Stepping into other people’s shoes to understand their circumstances. A leader who shows empathy toward their employees reduces employee absenteeism and has a more productive team. 
  • Trust: It is all about intent.  By communicating your desired outcome to your team and trusting them to choose the best path forward.
  • Honesty: It is about understanding your own weaknesses and releasing control. 
  • Generosity: It is simply a matter of making time to mentor your employees and check in with them.

Favourite Quotes from Today’s Episode 

Post your favorite quote on social media to share with us!

“So if you have a report who's working on a project often what we do is we'll come by and be like, “Hey, you know, are you done with that yet? Or how far along are you?” That's checking up and that's like a doctor's appointment. Nobody likes it. But instead, check-in and be like, “Hey, how are things going? Is there anything I can help you with?”  That's actually showing gratitude and trust cause you're trusting the person they're doing their job and you're also acknowledging that they're working hard and you recognize like, “Hey, can I help you? Like I get this is a job that might need an extra set of hands.” That's a very simple way to show gratitude.”

”We need to understand how to communicate with each other and that's really the first base, the barrier to entry is do you know how to communicate with each other? ”

Resources from this Episode

Leading with Nice

Crucial Conversations

Culture Code 

The Good Partnership

Connect with Jordana on Instagram @voiceforgood, or on LinkedIn.



If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

HR made simple with Bruce MacDonald04 Aug 202200:36:38

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RE-RELEASE CURATED BY: IMAGINE CANADA

From lack of opportunity to develop leaders or train managers to pay transparency, there are so many issues and topics about HR that we never seem to have time to do or be able to make the proper investments. It's going to be a big problem for our sector because our work is only as good as our teams. Our organizations are only as strong as our culture.

In today’s podcast episode, Bruce MacDonald, President, and CEO of Imagine Canada,  is going to share with us HR Intervals - a new and entirely free human resources toolkit specifically designed for nonprofit professionals to help them manage new challenges and opportunities in our work cultures.

Myths that Bruce wants us to walk away from

  • Small nonprofits can’t afford human resources. Some leaders may need to find some volunteers to help them out, whether it's a member of the board or just networking to find some HR folks. Start that conversation with the staff about the priorities and urgent needs of the organization and be willing to listen to them. A talented staff member who is inspired by this work could be the staff lead supported by the executive director. They can also access the information and resources they need to perform HR functions at their organizations with the new HR Intervals toolkit. 
  • Nonprofits shouldn’t invest in human resources. The pandemic posed new challenges in terms of attracting and retaining employees. Private-sector firms are improving their ability to attract and retain talent, which has an impact on charities and nonprofits. Companies are now offering incentives to work there, and it is critical to ensure that we have the best possible workplaces, fair workplaces, reasonable, transparent compensation, that the culture is there, that this equity and equality is more vital than it has been in quite some time because of this competition for talent.

Bruce’s thoughts around HR Intervals for Nonprofits 

  • Access to free information and resources. A vast majority of our sector does not have paid human resources talent inside their organizations, there can be a gap in terms of how organizations think about the management of their people. HR Intervals is made to bring a service that organizations can go to, to help leaders better understand, address, and guide people management in their organizations.
  • Be intentional. HR Intervals offers a variety of resources and practices that can be utilized by nonprofits to assess their organizations. They can leverage this information to develop realistic opportunities and set priorities that will create a better workplace for their employees and enable them to do their mission effectively.

Favorite Quotes for Today’s Episode

“I think the one thing I've learned is you can't do it all at the same time or can do it all at once, but over time can create a basket of offerings that make it a place where people want to be, want to go and want to stay.”

Resources from this Episode 

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

young and diverse - the new workforce with Tamara Balan and Bareera Sial01 Aug 202200:33:55

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RE-RELEASE CURATED BY: IMAGINE CANADA

Guess what - the next generation of workers are not millennials!

We’re so past the conversation of millennials in the workplace and now is the time to think about how you’re hiring and engaging the next generation. This new generation values diversity and inclusion, as well as the ability to have an impact. This is in great alignment with the nonprofit sector, but the reality is that as many as 30% of employers struggle to fill their entry-level roles.

Want to build your pipeline of talent in a meaningful and lasting way? Listen to today’s podcast with CivicAction and their HireNext program.

For more HR resources, including on topics related to workplace wellness, decent work and equity, visit HR Intervals - an entirely free, bilingual toolkit specifically designed to help nonprofit professionals better understand, address, and guide people management in their organization.

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

5 Trends Redefining Nonprofits by 203505 Aug 202500:30:38

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The nonprofit world is changing FAST - and the way we fundraise, build teams, and connect with communities is being rewritten in real time. If you’ve been feeling the tension between keeping your nonprofit afloat today and preparing for tomorrow, this episode is a must-listen. 

In this solo episode, Maria Rio dives into five powerful forces shaping the future of the nonprofit sector and lays out what organizations might look like by 2035. From workforce shifts and AI adoption to government instability and DEI backlash, Maria doesn’t sugarcoat the challenges but she also shares smart ways small nonprofits can stay resilient, ethical, and effective through it all. 

The Future of Nonprofit Organizations: The Highlights 

  1. The nonprofit workforce is already in crisis....and it’s getting worse. 
    Hiring and retention are major hurdles, with salary competition, burnout, and tight budgets making it hard to maintain strong teams. By 2035, nonprofits may rely more heavily on fractional staff and consultants, while in-house roles shrink to essential functions. 
  2. Fundraising will rely even more on the ultra-wealthy. 
    Donor concentration is increasing. Fewer donors are giving more, and donor-advised funds (DAFs) hold billions in untapped potential. While this creates big opportunities, it also makes funding riskier. A single major donor changing course could disrupt an entire budget. 
  3. AI is transforming how nonprofits work, but not always for the better. 
    From grant writing to stewardship emails, nonprofits are embracing AI. But too much automation risks alienating donors and devaluing relationships. Stewardship that feels “too perfect” may be seen as inauthentic, and relational fundraisers will become even more critical. 
  4. Government funding is becoming unreliable and politicized. 
    Nonprofits are facing freezes, layoffs, and rising scrutiny—especially if they advocate for equity. Some governments are threatening charitable status based on political alignment, putting advocacy-focused organizations at serious risk. 
  5. DEI and CCF efforts are facing backlash but they’re not going away. 
    While many staff support Community-Centric Fundraising (CCF) and DEI, boards are hesitant or outright opposed. The result? Tension, watered-down messaging, and even lawsuits. But Maria sees a continued rise in CCF adoption, especially among younger, justice-focused fundraisers. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! 

 

3 Actionable Tips for Small Nonprofits: 

  1. Start building your future team now. 
    Think beyond full-time hires. Begin exploring how consultants, fractional leaders, and AI tools can support your mission while keeping burnout and payroll manageable. 
  2. Diversify your revenue and donor pool. 
    Relying on one major donor or a single grant is risky. Start developing earned revenue strategies, invest in planned giving, and engage donors who align with your values. 
  3. Revisit your policies before backlash hits. 
    Now’s the time to review your gift acceptance policy, create (or update) your AI usage policy, and plan for donor education around your values. This will prepare you for political shifts, funder scrutiny, and community questions. 

🎧 Resources + Links  

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

your case for support from the ground up with Leah Eustace28 Jul 202200:43:16

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RE-RELEASE CURATED BY: Kim Peterson, Cedar Fundraising

I know you have a long list of “to-dos” that never seems to end. I can also guess that on that list, somewhere towards the end (and seemingly never moving) is to create a  Case for Support for your organization. 

Well, today you’re in luck because our podcast guest Leah Eustice is a pro when it comes to writing a Case for Support and she’s going to give you all of her tricks and tips. The best part about it - she shows you how you can write your Case quickly and still make it meaningful.

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

fundraising as community building with David Karvinchuk25 Jul 202200:39:01

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RE-RELEASE CURATED BY: Kim Peterson, Cedar Fundraising

In times like this, it’s so important that we stay connected. The same goes for our donors. They want to hear from you about how you and your organization are doing. I know what you are thinking: donors already have a lot on their plate right now. Why would they want to hear from me?

On today’s podcast, David from The Common Good Philanthropy shares a great story about how donors felt so connected to a small nonprofit that they got upset when they were not called to help in a time of crisis. David wants us to think about fundraising as community building, and offers great advice on how to connect with our donors as our authentic selves. Take a listen!

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

raise more money with this one simple trick with Cindy Wagman21 Jul 202200:29:53

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RE-RELEASE CURATED BY:  Sara Hoshooley, Charity Shift

Small nonprofit organizations face the same fundraising challenges over and over again. They often believe that one fundraising strategy can solve all of their problems and look to large organizations for inspiration. Better marketing, major gift campaigns, corporate sponsorship- they have so many ideas, but most of the time, those solutions are not aligned with what will raise their organization money today and in the near future and grow it into a sustainable program.

Myths that Cindy wants us to walk away from

  • A donor meeting is an ask for money. Donor meetings are not an ask for money. It is not a pitch and it's not talking about your organization very much. This is an opportunity for you to get to know your donors, why they support you, what they care about. Maybe they even have feedback around your fundraising or ideas to help you raise more money.
  • It’s okay to make assumptions about your donors.  We make so many assumptions about our donors based on our beliefs around fundraising and the value of our work, and almost always we're wrong. And then we use these wrong assumptions to then drive our fundraising strategy and decisions, which leads to us making bad fundraising decisions, which leads to us not raising the money we want to make or raise for the organization. 

Cindy’s thoughts around fundraising 

  • Get to know your donors. Most of our fundraising decisions are made by people sitting in a boardroom or around zoom and we make assumptions about our donors. And almost always these assumptions are wrong. We need to stop making assumptions and start verifying information about our supporters. The more information we know the more we can think about fundraising strategies that make sense for their donors and of course for our mission.
  • Donor meetings help you find more donors. By getting to know your donors, it will help you see patterns and learn about their values. They have probably shared these values with their friends and networks.  Your donors are one of the biggest untapped resources in finding new donors to your cause so the more you get to know them and build that fundraising strategy in line with them, you're also creating opportunities for them to welcome more people and introduce your organization to more potential donors.
  • Communicate with donors. Getting to know your donor is an opportunity to understand how to communicate with them. By leveraging tools and technology, you can find ways to connect more with them. And to be effective, you need to communicate in a way that is aligned with your organization’s mission and what your donors are supporting. This could also be an opportunity to fix some problems with donors who are misaligned with your mission and lead them to learn more about your organization. 

Favourite Quotes from Today’s Episode

“We always get so caught up in elaborate fundraising plans and strategies, and we have to do these big things. It's not fundraising. Success comes from consistency and finding those points of intersection between your organization, its mission, and your donors.”

Resources from this Episode:

Charity Shift is offering customized, End of Year Campaign Strategy packages for charities ready to raise more money than ever before this holiday season. Visit charityshift.ca to download our free tips and to learn more.

If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.

Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values. 

Check out the What The Fundraising podcast here.

Support the show

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