Explorez tous les épisodes du podcast Small Business PR
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Titre
Date
Durée
Lessons I Learned From Scaling To 7 Figures
10 Mar 2025
00:26:10
Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success.
Essential Lessons for Scaling Your Business to $1 Million and Beyond
Leverage existing platforms before building your own.
Adapt and refine your business model to stay relevant.
Address deep-rooted fears to unlock greater business potential.
Surround yourself with experienced mentors and peers.
Not everyone is your ideal client—clarify who you serve.
Invest in tools, team members, and systems for efficiency.
Stop relying on cookie-cutter marketing strategies.
Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn’t just about working harder—it’s about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips to make your eCommerce product photography work for you and turn views into revenue!
Snap, Sell, Repeat: Fun & Easy Product Photography Tips to Boost Sales and Build Trust:
Position your products to highlight key features and benefits
Create consistent visual branding that builds consumer trust
Use lighting techniques that make your products stand out
Capture attention-grabbing images that stop the scroll
Optimize product photos for various platforms and devices
With these game-changing photography hacks, your product images become your 24/7 sales team—convincing shoppers to buy even while you sleep! 📸✨ Killer eCommerce photos build trust, stop the scroll, and make hitting that "buy" button irresistible. 🚀🔥
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Email Mistakes Killing Your Open Rates (and How to Fix Them) w/ Michael Barber
27 Feb 2025
00:35:17
Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.
In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don’t let these changes hurt your sales—learn how to optimize your email strategy today!
The Power of Email Marketing in 2024: What You Need to Know
How email marketing gives you full control over customer relationships
The 0.3% spam complaint rule and how to maintain a healthy email list
Why cleaning your email list regularly is more important than ever
Segmentation strategies that drive higher engagement
The right way to repurpose content without devaluing your email list
How AI Can Help Write Better Emails—If Used Correctly
Email marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don’t let privacy regulations, new email categorization rules, or stricter spam filters derail your success! 🚀
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these artificial intelligence solutions streamline your public relations efforts.
Ultimate guide to AI tools for PR success: Boost your media visibility & outreach
How AI can enhance media outreach and press coverage
Perplexity AI Replaces Google for PR Research & Media Targeting
Using ChatGPT for follow-up emails and refining press pitches
Claude as best AI Tool for Long-Form Content & PR Storytelling
Leveraging AI to improve SEO, media mentions, and brand credibility
Ready to get your name out there without draining your bank account on PR firms? These AI tools are total game-changers for DIY publicity. With a bit of practice and these smart assistants by your side, you'll be landing media coverage and growing your brand like a pro. No fancy agency required – just you, your story, and some AI magic to help you share it with the world. Time to get started!
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
5 Simple Email Tweaks to Increase Sales w/ Anita Siek
10 Feb 2025
00:27:03
Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.
Unlock the Power of Psychology-Driven Copy to Boost Email Sales
Why AI-generated email templates fail to connect with modern consumers
The role of design thinking in crafting emails that grab attention and drive action
The psychology behind word choice
Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs
How to use curiosity-driven subject lines and pre-headers to increase email open rates
Addressing objections within emails to eliminate hesitation and drive purchases
How changing hyperlink colors can boost click-through rates
Mastering email copywriting isn’t just about clever words—it’s about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience’s behaviors, test what resonates, and use your brand’s unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Why Losing Followers is the Best Thing for Your Brand
03 Feb 2025
00:13:33
I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up authentically, and letting go of followers who aren’t aligned with my mission. If you’ve ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try to silence your voice. Discover how to stay true to yourself and grow your brand authentically in a world of digital noise. Personal branding, authentic marketing, and community alignment are key themes we’ll explore in this empowering episode.
Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in Business
The power of being unapologetic about personal values in business
How societal changes and challenges are shaping business practices
Why authenticity and self-expression are crucial in marketing
Navigating shadow banning on social media and its impact on marketing strategies
The role of community responsibility in building a strong business
Evolving consumer expectations for authentic brand connections
Redefining success to prioritize human connection and impact over financial metrics
Encouragement to embrace unique stories and challenge conventional business norms
Your authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting!
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.
Here’s Must-Know Truths to Boost Sales and Scale Your E-Commerce Store
Product pages are your sales team—optimize them to convert browsers into buyers.
Utilize email marketing to nurture leads and upsell existing customers.
Invest in retargeting ads to re-engage visitors who didn’t convert.
Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.
A/B test headlines, CTAs, and layouts to find what resonates best with your audience.
Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success! 🚀
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Why the Old Way of Marketing Is Dead (and What to Do Instead) w/ Veronica Romney
20 Jan 2025
00:25:32
The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don’t miss this episode!
Harness the Power of Identity Marketing to Transform Your Brand Messaging
Why traditional authority-based marketing no longer works post-pandemic
How changing customer identities impact marketing strategies
The difference between brand identity and identity marketing and why it matters
The four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identity
How to use non-negotiables to clarify your brand’s values and connect authentically
Build stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers’ changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
3 Must-Haves to Boost SEO This Year w/ Laura Jawad
13 Jan 2025
00:21:23
Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable tips to help you rank higher, reach your ideal audience, and grow your business. Tune in for easy strategies that deliver real results!
Boost Your Small Business’ Online Presence with These 3 Essential SEO Strategies
Conduct a quick audit to spot easy fixes like broken links and slow page speeds.
Map out content pillars and clusters to build authority and create a clear strategy.
Use strategic PR to build backlinks and a broader online footprint, balancing relevancy and quantity.
Gain sustainable growth and better search visibility with these practical tips: audit your site for quick wins, structure content to enhance expertise, and use PR strategically for authentic backlinks. Optimize your business' SEO one step at a time—because starting, no matter where you are, is always better than waiting.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
SEO Kickstart Kit: https://www.laurajawadmarketing.com/smallbusinesspr Unlock 5 SEO checklists to help you optimize your website so you're bringing in more qualified leads and customers on autopilot. Grab your free guide here.
Why This Year Changed Everything For Me (Part 2)
06 Jan 2025
00:16:22
In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.
5 Other Crucial Lessons Every Small Business Owner Needs for Success
Healing yourself creates a ripple effect, impacting your relationships and the world.
True richness comes from time, freedom, and presence, not just financial gains.
Saying "no" more often leads to focused growth, better results, and prevents burnout.
Tools and software help, but fast decision-making ultimately determines your business’ speed.
Follow mentors and coaches aligned with your values, not just the loudest ones.
Unlock personal growth and business success with these mindful strategies: heal from within to transform relationships, embrace simplicity for true richness, scale down to boost profitability, say “no” to stay focused, and trust authentic connections over shiny tools. Thrive by doing less, but doing it better!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.
5 Crucial Lessons Every Small Business Owner Needs for Success
Embrace grief as a stepping stone for growth in your business journey.
Build trust by listening and caring, not just solving problems.
Focus on meaningful goals and sustainable growth, not endless hustle.
Stop forcing outcomes; let what’s meant for your business come naturally.
Let your authenticity shine through; customers can sense your energy.
Boost your small business success with these simple, sustainable strategies: turn challenges into growth, listen actively, focus on meaningful goals, trust the process, and let your authenticity guide customer connections. Make your business thrive while staying true to your values!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs navigate loss, this is for you.
Effective Strategies for Managing Grief and Building Resilience in Business Success
See grief as a reminder of what you love and how you grow.
Let your emotions breathe instead of trying to run away from them.
Use tools like journaling, venting, or mindful movement to process feelings.
Learn to pause, reflect, and adapt instead of always pushing forward.
Regular body-and-mind care can boost your creativity and clarity.
Celebrate your wins, no matter how small, and let them fuel your future.
Grief might feel like the uninvited guest, but it’s actually here to help you grow, adapt, and thrive. By leaning into it, you can build a business that’s not just successful but deeply aligned with who you are—and that’s the kind of magic you can’t fake!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How To Make An Annual Plan That Works w/ Frenchie Ferenczi
16 Dec 2024
00:33:17
Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works!
Easy Tips for Crafting an Annual Plan That Boosts Your Business Success
Prioritize PR, SEO, email marketing, and social media to support your sales funnel.
Begin with measurable goals like revenue growth or audience expansion.
Use data to assess successes, failures, and guide future efforts.
Limit your focus to 1-3 impactful strategies aligned with your goals.
Align initiatives with lead generation, nurturing, conversion, delivery, or retention.
Focus on scaling core offerings to build a strong, sustainable foundation.
Planning ahead doesn’t have to be overwhelming—just keep it simple and focused. Whether you’re aiming for more revenue, better leads, or streamlined products, clear goals and sticking to what works can drive big growth. Simplicity scales, so focus on what truly matters and treat your business like a system that thrives with the right care and tools!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In this episode, I'm calling out the toxic marketing tactics that are manipulating small business owners and sharing what we can do differently. Because guess what? You can sell without being sleazy, grow without manipulation, and build a successful business while keeping your soul intact. Let's talk about what authentic marketing actually looks like (spoiler: no fake urgency required).
Here’s What We Cover In the Episode and More:
The importance of equity, inclusion and psychological safety in marketing strategies.
Critique of high-pressure, urgency-driven selling and manipulative scarcity tactics.
Dislike for exaggerated promises like “10X your business” without empirical evidence.
Why authority alone is not enough—focus on creating belonging and psychological safety.
Challenges of overpriced, low-support programs and their inefficiency for entrepreneurs.
Addressing harmful narratives that ignore real-world struggles and diversity of experiences.
Transitioning to inclusive, value-driven marketing that prioritizes genuine connection.
Making PR strategies approachable for small business owners, immigrants, and marginalized groups.
Toxic marketing tactics need a serious rebrand. Fake scarcity and urgency might sell fast, but they destroy trust faster—authenticity always wins. Arbitrary promises like “10X your business” without proof are just math-flavored lies that savvy customers won’t buy. Bragging about authority alone is outdated; today’s buyers crave connection, not condescension. Finally, toxic positivity that ignores real-world struggles isn’t inspiring—it’s insulting. Marketing thrives when it’s human, honest, and built on mutual respect, not manipulation.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Get your business in front of top 1% journalist at People, InStyle, Real Simple, Travel + Leisure, Food + Wine on Dec 11th for an entire week! Join our program to meet this shopping editor who LOVES fe
How To Get Featured In Q4/Q1
02 Dec 2024
00:15:20
End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience!
Here’s What We Cover In the Episode and More:
Analysis of how businesses can seamlessly transition their messaging between Q4 reflections and Q1 aspirations.
Specific examples of pitches, such as industry recaps or forecasting trends for the upcoming year.
A closer look at holiday guides, gratitude campaigns, and using local community angles for PR.
Detailed ideas for capitalizing on New Year trends, Valentine’s Day, and diversity-related holidays.
Practical steps to reframe product offerings and make them timely for seasonal PR.
How to use pitching calendars and frameworks effectively for sustained media coverage.
Strategies to connect personal mission with PR storytelling for authentic and compelling pitches.
Want to shine in Q4 or Q1? Stop pitching like a late-night infomercial and start thinking like the life of the party—relevant, engaging, and impossible to ignore. Journalists don’t want your sales pitch; they want a story, a trend, or a solution that fits the season like a cozy holiday sweater. So ditch the fluff, add a sprinkle of humor, and make your angle so irresistible that editors can’t help but RSVP ‘Yes’ to your pitch!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
5 Ways to Increase Revenue This Holiday Season with Tracy Matthews
25 Nov 2024
00:26:24
The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!
Here’s What We Cover In the Episode and More:
Definition and importance of AOV (Average Order Value) in increasing sales
Avoid underpricing and set proper markups
Upselling complementary items
Bundling best-sellers
Offering customization options
Free shipping thresholds
Gift-with-purchase offers
Tiered discounts (Buy More, Save More)
Manual text outreach to thank and upsell
Attract quality buyers without over-discounting
Tracy’s podcasts and book for more strategies
This holiday season, don’t just sell—strategize! Tracy Matthews reveals five genius revenue-boosting hacks: upsell like a pro, bundle for irresistible deals, and sprinkle in some personalized magic. Ditch discounts and focus on perceived value to attract premium buyers who love what you offer. Remember, a little creativity and human touch go a long way to turning shoppers into loyal fans!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Don't Make These Three Mistakes If You Want PR for Your Business
18 Nov 2024
00:09:53
From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business!
Here’s What We Cover In the Episode and More:
Sharing your story with the press positions you as an innovator and an industry leader.
Media exposure can deter competitors by showcasing your expertise.
Journalists value fresh perspectives and bold opinions over unanimous agreement.
Confidence in your viewpoint is essential to being seen as a credible expert.
You don’t need flawless logistics or operations to pitch your story.
Public relations is an accessible way to grow your business without relying on ads or agencies.
Sharing your story can unlock credibility, opportunities, and a stronger market presence.
Getting your story out there doesn't have to be perfect—it's about taking that bold step forward and pressing send. Remember, the magic happens when you stop waiting for the perfect moment and start claiming your space as a trailblazer. Whether your logistics are still evolving or you’re just beginning to shape your audience, embracing your voice and owning your expertise is what sets you apart.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How to Get Your Products into Top Wholesalers Like Faire w/ Moni Ainslie
11 Nov 2024
00:29:24
Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss!
Here’s What We Cover In the Episode and More:
Strategies for small businesses to succeed on Faire.
Key insights from retail expert Moni Ainslie.
Tactics to reach retailers without trade shows.
Cost-effective approaches to Faire fees.
Signs your business is ready for wholesale.
Best practices for product listing optimization.
Using PR and reviews to build credibility.
Proven pricing strategies for wholesale success.
Tips for nurturing retailer relationships.
Expert advice for scaling in the wholesale market.
Want your products into top wholesalers like Faire? Expert Moni Ainslie says, start with retailer-friendly listings, not just a copy-paste of your Shopify. Think like a buyer—showcase irresistible packaging, top-notch photos, and seasonally relevant keywords. And above all, nurture those retailer relationships; they’re your key to scaling without the costly trade shows. The path to wholesale success isn’t magic—it’s strategic preparation.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
What a Shopping Editor Looks For in Products to Feature with Neha Tandon
04 Nov 2024
00:34:13
Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales.
Here’s What We Cover In the Episode and More:
Effective strategies for small businesses to pitch products to editors.
Role and responsibilities of a shopping editor in selecting products for features.
Significance of high-quality product presentation and website design.
Tips for crafting a compelling and unique pitch.
Timing considerations for pitching, especially for seasonal gift guides.
Follow-up etiquette and best practices after initial pitches.
The value of offering product samples to enhance coverage chances.
Building genuine relationships with editors and journalists for better outreach.
Remember, successful pitching is all about relevance, a unique angle, and a touch of that genuine connection. Whether you’re offering a thoughtfully crafted product or reaching out to editors who share your story, there are always ways to make an impact!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play!
Here’s What We Cover In the Episode and More:
PR is about effective brand communication beyond features.
Introduction to the CPR Method (Credibility, Point of view, Relevance).
Importance of specificity and relevance in pitches.
Practical example of specificity using the “onion layer” metaphor.
Crafting concise, engaging subject lines.
Relevance as a way to capture attention quickly.
Tips for targeting pitches with one strong angle.
Encouragement to approach pitches as specific “puzzle pieces.”
To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that’s too general? It’s like serving soup without salt—no one’s biting. Nail these two, and you’ll have editors saying, “Tell me more!”
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How to Get Into Holiday Gift Guides and Product Roundups with Shopping Expert Trae Bodge
21 Oct 2024
00:38:58
Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured!
Here’s What We Cover In the Episode and More:
Trae Bodge’s background and expertise
How to create effective gift guides
Tips for pitching products to writers
Importance of product samples and packaging
Affiliate links and discount strategies
Building relationships with lifestyle writers
Optimizing PR efforts for holiday seasons
Getting into holiday gift guides isn’t about shouting louder; it’s about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it’s not about selling to everyone, it’s about being unforgettable to the right people.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
The WORST Podcast Pitches I Ever Received As A Podcast Host
14 Oct 2024
00:37:22
Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility!
Here’s What We Cover In the Episode and More:
Reads actual poorly written podcast pitches received
Common mistakes found in these pitches
The importance of personal relevance and not delegating pitches to agencies
Need for specificity and relevance in pitches
How to focus pitches on the podcast’s audience, not just self-promotion
Suggestions on how to improve podcast pitching strategies
The worst podcast pitches aren’t just bad—they’re like a one-sided date where all you do is brag, ignore the other person’s interests, and then wonder why you got ghosted. If you can’t take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it’ll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How To Get Into ANY Shopping, Product, Gift Guides w/ Emily Cieslak
07 Oct 2024
00:35:11
Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, Emily Cieslak, talks about all the ways a small business can get their indie brands into these outlets!
Here’s What We Cover In the Episode and More:
Insights on writing buying guides, focusing on SEO, product selection and expert input.
How to pitch products for editorial features, including preparation and timing.
Common mistakes in pitching, such as irrelevant pitches.
Tips on making pitches stand out: uniqueness, inclusivity, sustainability.
Effective pitching techniques, from subject lines to follow ups.
The impact of strong PR strategies on small brands.
Getting into shopping, product or gift guides is all about knowing your audience – and by audience, I mean the editors. Do your homework: tailor each pitch to the publication, highlight your product’s unique angle and align it with current trends like sustainability or inclusivity. Keep it short, sweet and relevant, because editors are like shoppers themselves— they love a good deal, but hate wasting time on irrelevant pitches. Finally, be persistent but not pushy; remember, you’re building relationships, not just getting a feature.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How To Take a Sabbatical and Not Feel Guilty About It w/ Jereshia Hawk
30 Sep 2024
00:31:56
If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she shares her journey of building her business from zero to 1 million+ a year in revenue and why she decided to take a step back by taking a 7 month sabbatical at the height of her business growth.
Here’s What We Cover In the Episode and More:
Jereshia’s decision to take a planned sabbatical at the height of her career
Key themes like internalized capitalism, burnout, and redefining success
Jereshia’s business journey and how she planned her seven-month sabbatical
The role of money mindset and discovering the concept of “enough”
Shifts in business priorities and how personal growth played a role
Value of agency, defining success, and healing through business
Tips for managing stress, personal boundaries, and self-care as a business owner
Taking a sabbatical isn’t stepping away from success; it’s recharging your superpowers. Remember, burnout doesn’t make you a hero— balance does. So ditch the guilt and embrace the break; your best work is waiting on the other side of rest!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Why It's Never Too Late To Pitch Gift Guides w/ Shopping Editor Victoria Giardina
23 Sep 2024
00:39:58
If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the best part is that it is NEVER TOO LATE to pitch for gift guides. Journalists write gift guides ALL YEAR ROUND, even one week before Christmas and even AFTER Christmas, so do not delay and start pitching your product now for gift guides to get the same incredible results as our PR members! Hear it directly from a journalist the who, what, when, where, and how of all things gift guides!
Here’s What We Cover In the Episode and More:
Importance of service journalism in product reviews
Planning for seasonal stories and gift guides
Insights on pitching products for various occasions like Father’s Day, holidays
The significance of SEO and content strategy in commerce reporting
Process of curating and updating gift guides
Relevance of small businesses in commerce content
Tips on how small businesses can get featured in major publications
Role of affiliate programs and partnerships in securing coverage
Timing and best practices for pitching products to media outlets
Differences between organic coverage and paid placements
Subject line and pitch content advice for successful media outreach
Just like last-minute shoppers, editors are always hunting for the perfect pick. Pitching late is like finding the only open spot on Christmas Eve— it might just be the golden ticket. Remember, even Santa takes requests up until the last minute!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How Product Owners Can Get Featured Year Round With Kim Behzadi
16 Sep 2024
00:21:54
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she shares how PR not only helped her grow sales and SEO, but also helped her hire staff, open a brick and mortar store and launch a bookfair with the media wins she got through the methods she learned in our program!
Here’s What We Cover In the Episode and More:
Kim’s journey from passion project to impactful business
How Kim shattered limiting beliefs about PR and business success
Achieving national media coverage through PR, including major outlets like Fox News, New York Post and Women’s Day
The role of relevance in successful PR pitches
Importance of follow up and building relationships with journalists
Leveraging PR skills to grow other areas of business, including partnerships and community events
Overcoming imposter syndrome and building confidence through PR
Kim’s upcoming goals: national platform launch, holiday season pitches and book fair preparations
By mastering the art of relevance and persistence, you can get featured all year long. Just like Kim, don’t limit yourself to big holidays or trending seasons. Follow up, get creative with your pitches, and stay tuned into what’s happening in the world. Remember: It’s not about selling— it’s about being the story the world wants to hear.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-defining my relationship with money, success, self worth, and how I believe our marketing should be a reflection of our core values. Recently, I attended an event that was very bro marketing which not only lacked any diversity at all, but prioritized MORE IS ALWAYS BETTER and this made me want to record an episode on my reflections on this. Although we live in a world where sometimes the loudest voices get heard or valued, may this episode be an invitation to give yourself permission to define success on your own terms.
Here’s What We Cover In the Episode and More:
Reflection on a $5000 business event experience
Diversity issues and lack of representation at the event
Focus of the event on selling businesses, not just growth
High-pressure sales tactics and lack of transparency
Personal misalignment with extreme capitalist business strategies
Value in a more nuanced definition of success
Importance of balancing revenue growth with personal well-being and impact
Emphasis on bringing humanity back into marketing
Encouragement to reflect on personal business goals and values
Attending a high-cost business event full of aggressive upselling and lacking diversity was a wake up call— authenticity and integrity in business far outweigh any superficial revenue growth. The event’s narrow focus on preparing businesses for sale, while sidelining valuable voices, only solidified my belief that success isn’t about relentless hustle but about genuine connections and meaningful progress. Let’s ditch the cookie-cutter capitalist paradigm and embrace a more nuanced, human-centered approach to business growth.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)
02 Sep 2024
00:40:19
It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how to pitch, when to pitch, what to write, what samples (if any to send), if a big social media following is required, this episode is a must listen if you make a product and want to get featured in gift guides!
Here’s What We Cover In the Episode and More:
Fun ways to get your products spotlighted in gift guides and top lists.
Why being credible in editorial spots beats paid ads any day.
When to pitch your products to editors for those seasonal gift guides.
How to tailor your pitches to match the vibes of specific writers and publications.
Common pitch blunders to dodge, like being too pushy or bland.
Why building bonds with writers and editors can score you future wins.
Tips for crafting killer, to-the-point email pitches.
How sending product samples can boost your media coverage.
How to approach influencers vs. journalists differently.
Sure, pitching can feel a bit nerve-wracking at first, but it’s totally a skill you can master, and the payoff? Amazing media coverage for your business! By keeping it real, getting super specific, and building true connections, founders can seriously up their chances of landing spots in gift guides and other cool editorial features.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How to be authentic as f*ck in your marketing w/Sun Yi
26 Aug 2024
00:34:58
How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or having lots of "famous friends". Tune in if you want to truly stand out in this saturated online space and create content that engages and converts, because people want to buy from people!
Here’s What We Cover In the Episode and More:
Strategies for growing Instagram followers.
Building personal branding on social media.
Crafting relatable and simple content.
Techniques for engaging audiences.
Selling products through compelling stories.
The “Inventor’s Journey” in marketing.
Visual storytelling in digital marketing.
Addressing consumer pain points in sales.
Insights into consumer psychology and buying behavior.
Tips for E-commerce and sales pages.
Simplifying language for better engagement.
Trends in online content creation and coaching.
Authenticity is the key to unlocking the true potential of your brand; just ask Sun Yi, who grew his Instagram from 60K to 130K by ditching jargon for genuine, relatable stories. Simplify your message like you’re speaking to a friend, not a boardroom— trust me, no one is impressed by corporate-speak. Remember, it’s not about sounding smart; it’s about making your audience feel seen and understood.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
5 Mistakes to Avoid When Pitching Journalists for PR
19 Aug 2024
00:17:20
From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fresh voices to feature and if you do these simple things, they will thank you for making their job easier when publishing a story--one that can reach millions of potential new customers!
Here’s What We Cover In the Episode and More:
Essential steps before sending a pitch email.
Importance of correct spelling, formatting and recipient details.
Crafting irresistible subject lines.
Verifying journalists’ recent coverage.
The CPR Method: Credibility, Point of view, and Relevance.
Structuring concise, three-paragraph pitches.
Effective calls to action.
Enhancing pitch credibility by connecting journalists with experts.
Maintaining persistence and resilience in pitching.
Before hitting send, remember: sloppy spelling and broken links scream unprofessional; don’t pitch what they just published— no one likes déjà vu; your subject line should be enticing, not clickbait; brevity is the soul of a good pitch— ditch the fluff; and finally, a confident call to action beats desperate pleas every time.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera confidence and video expert Xayli Barclay will show you EXACTLY how to appear natural and authentic on camera so your videos connect with your audience the right way so you can get more sales, while still being you!
Here’s What We Cover In the Episode and More:
Insights from XayLi on overcoming camera shyness and building confidence.
How to select the ideal video platforms like Instagram and YouTube based on your marketing goals.
Tips on creating compelling behind the scenes clips, how-to videos, and leveraging trends.
Being true to yourself on camera.
Experimenting with different video styles to find what resonates with your audience.
Techniques for hooking viewers in the first few seconds.
Using short, looping videos for extended reach.
Recommendations for video creation and editing tools such as Ecamm, ChatGPT, Opus Pro and CapCut Pro.
Strategies for the camera-shy to maintain a strong video presence.
From Camera Shy to Sales Fly: Authenticity is your secret weapon— ditch the lengthy intros and embrace the power of raw, behind-the-scenes content. XayLi Barclay’s masterclass reveals that even a simple demo can skyrocket engagement. Equip yourself with the right tools and watch your sales soar without breaking the bank on ads!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Why Your Sales Page Isn't Selling with Marisa Corcoran
05 Aug 2024
00:37:10
WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple fixes to your copywriting so you can stand out and get more revenue. Marketing and consumer behavior are changing, so this episode is a must listen if you want to not just survive, but THRIVE this year! You'll also learn about the different types of "copy personalities" and find the one style that suits YOU, so you can connect with your customers authentically while growing your sales!
Here’s What We Cover In the Episode and More:
Common copywriting blunders include getting too stuffy or leaning on tired clichés and how to keep it fresh and fun.
Being specific in your messaging is key—it lets your personality sparkle and shine!
"Copy stars"—these archetypes help you discover your unique writing voice and make your copy stand out.
Building your own "word closet" full of your favorite words and phrases to keep your copy authentic and uniquely you.
Strategies for building relationships with customers through personalized copy.
The need for diverse content to cater to different buyer personas.
The role of AI in copywriting and the importance of maintaining a human touch in writing.
Using these game-changing ideas, improve your sales page and increase your income! Discover your own "copy personality," learn simple changes that will make a big impact, and interact with your audience in a very real manner. Being real is absolutely vital as marketing changes quickly. Hit play now to turn your copy into a potent instrument for personal development and deep connections.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
5 Things I Learned from PR Pitching to 1000 Journalists
29 Jul 2024
00:20:37
From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, complex thing you need to hire expensive agencies or PR reps for, think again--this episode will tell you exactly what you need to do to put your unknown small business on the map, so you can make more sales and get more visible to become a buzzworthy brand!
Here’s What We Cover In the Episode and More:
Common misconceptions around PR for small business owners.
Insights from sending over 1000 cold pitches.
Crafting a newsworthy pitch using the CPR method (Credibility, Point of View, and Relevance)
The fear of being “blacklisted” for persistent pitching.
Encouragement to confidently press send on pitches.
Innovative PR strategies for gaining media coverage.
Example of Dr. Ross Radusky’s creative pitch on Halloween candy.
Unique angles and long-term PR thinking.
Benefits of managing PR in-house and building lasting relationships with journalists.
Strategies like offering to be a resource for future stories and providing samples or experiences.
Visibility and representation for diverse entrepreneurs in the media.
Personal journey of challenging the entrepreneurial narrative.
Encouragement for diverse entrepreneurs to pitch themselves to major media outlets.
Uncover the media spotlight without breaking the bank or needing an A-list endorsement! With the CPR method— Credibility, Point of View, and Relevance— you can craft newsworthy pitches that capture journalists’ attention and debunk the myth of a PR “blacklist.” Embrace your unique story, press send with confidence, and become the media darling you were meant to be.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu
22 Jul 2024
00:26:56
Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, quizzes allow you to get more information about your audience while keeping them engaged, creating a win win for email nurturing later to increase your chances of making that sale! Don't miss this episode with quizz expert Linda Sidhu who has created quizzes that generated 6 figures in sales and more!
Here’s What We Cover In the Episode and More:
Linda’s transition from pharmaceutical sales to quiz strategist.
Effectiveness of quizzes as lead magnets over social media.
Overview of different quiz types— scored quizzes, personality quizzes, assessments, and e-commerce quizzes.
Steps to create a successful quiz.
Importance of a well-integrated email marketing system.
Necessity of a follow up welcome series to nurture leads into customers.
Strategies for targeting specific demographics with positive messaging.
Use of tools like ChatGPT to streamline quiz creation.
Introduction to Linda’s “Quiz to Cash Strategy.”
The value of market research and creation of compelling quiz titles and questions.
Tips on leveraging PR to gain media visibility.
Explore the magic of quizzes and transform your lead generation game—just ask Linda Sidhu, the quiz queen who turned midlife crises into midlife advantages. Whether you’re in skincare or paddleboards, quizzes can be your marketing MVP, nurturing leads and boosting sales with personalized charm. Ditch the social media grind and let quizzes do the hard work, one engaging question at a time!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the most CREATIVE PR campaigns on a budget to inspire you to build buzz around your brand even on a shoestring budget!
Here’s What We Cover In the Episode and More:
Crises are inevitable and can significantly impact a small business’s revenue and profitability.
Common crises include negative online reviews, cyberattacks and health related issues.
The necessity of preparation, including vulnerability assessments and crisis communication plans.
The triple As— Acknowledge, Apologize, Act— and advises against the three Ds— Deny, Diminish, Deflect.
Incentive PR tactics such as leveraging unique events and building strong relationships with journalists.
Memorable campaigns like sending pizza-sized cookies to journalists and using visual stunts at airports.
Power of authenticity and taking contrarian viewpoints to capture media attention.
Maintaining a reputation for honesty and delivering compelling stories.
Evolving media landscape, including the rise of AI in communications.
How AI can automate routine tasks, freeing up time for genuine human connections.
Value of unique, original voices.
Being prepared and creative in crisis PR can not only help small businesses survive tough times but also can turn challenges into unique opportunities for growth and visibility. Additionally, these strategies can help differentiate themselves and cultivate robust relationships with journalists, even when operating with limited resources.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass
From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you!
Here’s What We Cover In the Episode and More:
The difference between a story topic and a story angle.
Three powerful angles: leveraging seasonal trends, commenting on major company news, and using community data or surveys.
How to challenge industry norms, make bold predictions and tell heartwarming local stories.
Leveraging current regulations and policies for relevant pitches.
Using gift and product guides to expand your reach.
How small business owners can get featured in top-tier media outlets without prior connections or a big budget.
Mastering PR is about creating unique story angles and leveraging timely trends to stand out in the media landscape. By implementing these strategies, anyone can transform from an unknown entity to a sought-after industry expert in just 30 days.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
PR tips from a food/travel journalist w/Kristie Hang
01 Jul 2024
00:25:16
Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food, travel, and Asian culture Host & Journalist seen on Eater LA, CNN, Food Network, Netflix, KTLA, and more! Tune in and be warned--you might get hungry after listening to this episode!
Here’s What We Cover In the Episode and More:
The advantages of freelance writing, including the freedom to pitch stories to multiple editors and showcase diverse culinary cultures.
Seamless connection between food and travel journalism.
Challenges of creating seasonal and engaging content.
Current trends in the food industry.
Tips for crafting effective pitches, emphasizing clarity, personalization, and relevance.
Follow up etiquette and provide value to recipients.
Kristie’s favorite dining spots, including a unique home-based Malaysian food service in LA.
Unconventional stories such as the alleged boba shortage during COVID.
The worlds of food and travel journalism offer unique opportunities to explore diverse cultures through cuisine. By understanding the economic pressures on small businesses and the true costs behind dining experiences, consumers can make more informed choices and support local enterprises. Additionally, effective pitching and PR techniques are necessary for both journalists and small businesses to create meaningful connections and share compelling stories with the world.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
3 Types of Money-Making Emails to Send with Eman Ismail
24 Jun 2024
00:29:30
You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of money making emails work for any industry niche, so tune in now to see how you can start sending emails easily and make more sales today!
Here’s What We Cover In the Episode and More:
Why email marketing matters for small biz owners.
Strategies for creating effective email sequences.
Balancing content and product promotion in email.
Creating engaging and non-pushy sales emails.
Welcome sequence as a revenue-generating tool.
Getting customers back with abandoned cart emails.
Keeping the love alive with post-purchase emails.
Email marketing is an indispensable tool for small business owners looking to drive sales and build lasting customer relationships. By implementing the essential email sequences —welcome sequences, abandoned cart sequences, and post-purchase sequences— you'll craft an email marketing game plan that's as engaging as it is profitable!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing expert Keenya Kelly breaks down exactly HOW to do it right, when you are short on time. Tune in for this must listen episode if you are tired of spending all your time trying to make one video go viral--and we'll tell you what to do instead!
Here’s What We Cover In the Episode and More:
Create engaging content that captures your audience's attention
Effectively promote your business using different types of video content
Build a loyal community and drive people to your email list
Optimizing your social media bio and create content that addresses your target audience's pain points
Collaborating with social media managers and handling content strategy yourself
In today's fast-paced digital world, small businesses need to embrace short-form video content to capture their audience's attention and drive growth. With short attention spans and widespread mobile use, these videos are essential for all businesses. Don’t miss the chance to elevate your business—start using short-form videos now!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
10 Best Ways to Get Into Product Gift Guides for Free (Part 2)
10 Jun 2024
00:14:26
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!
Here’s What We Cover In the Episode and More:
How getting featured in gift guides and product lists can boost your sales, SEO, and street cred!
Aligning the pitch with the angle to capture journalist's attention.
The power of local media and building a solid presence in your community.
Why being seen and trusted is key for small businesses.
The nitty gritty of pitching process and connecting with journalists.
In the competitive world of small business, being seen and trusted is the name of the game! When you tap into the right angles, craft killer pitches, and build relationships with journalists, your PR game gets a serious boost and let your brand out there for everyone to see!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
10 best ways to get your products featured in the media (part 1)
03 Jun 2024
00:13:57
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz and sales! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!
Here’s What We Cover In the Episode and More:
Boosting small businesses with gift guides, product lists, and best-of lists.
Why seasonal themes, holidays, and celebrations are a blast for pitching your products!
Showcasing unique and innovative products to grab media attention
Trend of sustainability, wellness, and self-care in gift guides and product lists
Aligning products with social media trends, pop culture, and celebrity influences
Value of contrarian angles, travel-friendly products, travel-friendly products, and local gems!
In the digital age where advertising can seem like the only way to get noticed, small businesses are often at a crossroads. Remember, whether it's your unique story, a nod to sustainability, or simply capitalizing on the latest trends, there's a way to make your product stand out. And the best part? You can do it without spending a fortune on ads!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand as a buzzworthy household name, this episode is for you!
Here’s What We Cover In the Episode and More:
Best times to pitch for digital and print gift guides to maximize chances of getting featured.
The nuances of sending samples to editors and when it’s necessary or not for securing media placements.
Adopting a broad perspective and confidently pitching products to elevate the brand's profile.
Strategies for forging strong connections with journalists leading to consistent media coverage.
Differentiating between paying for placements and earning editorial features.
How to pitch your product based on its unique aspects, story and trend relevance, not relying solely on customer testimonials.
In the competitive world of small business, mastering the art of PR and gift guide pitching can be a game-changer for boosting sales and brand credibility. Embracing persistence, strategic storytelling and understanding the media landscape can elevate your product from obscurity to editorial acclaim without relying on expensive ads or PR firms.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Style + Beauty Industry Insights w/Journalist Jennifer Chan
20 May 2024
00:51:15
Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their product, regardless of the season. Because no matter what season or time of month, there are ALWAYS customers who are interested in your product--you just need to listen to this episode to learn how to get it featured on national TV or on a top tier magazine!
Here’s What We Cover In the Episode and More:
Opportunities for indie brands and solopreneurs to pitch and get featured.
Killer strategies to set yourselves apart and get noticed.
Building genuine relationships with journalists and understanding their areas of focus.
Do's and don'ts when pitching to media professionals.
Finding timely hooks for pitching without being salesy.
The right way to follow up and the frequency between follow-ups.
If you're running a small biz or you're all about that diverse founder life, here's the deal: it's all about keeping it real with those media folks and staying on their radar. You've gotta hit them with pitches that feel personal, keep gently nudging them and make the most of your social media game. The media world keeps changing, but there's always a shot for your brand to shine! So keep slinging those pitches, don't give up, and who knows? Your brand might just be the next headline grabber.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How to TRIPLE your sales using Etsy w/Monica Little
13 May 2024
00:31:07
If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy!
Here’s What We Cover In the Episode and More:
Why Etsy is an essential marketplace for small business owners looking to increase exposure and sales.
Creating attractive listings that stand out in Etsy’s search algorithm.
The marketing strategies that can significantly boost one’s Etsy revenue.
How to optimize your product listings for seasonal searches.
Promoting your bestsellers on Etsy is important.
The significance of authentic content creation in a market where the barriers to entry are low.
In a marketplace as vast as Etsy, the key to success lies not in the saturation of products but in the meticulous optimization and differentiation of your offerings. It’s the dedicated attention to detail in aligning with the platform’s algorithm and the authenticity of your brand that can transform an ordinary shop into a standout success story.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that others may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and it's YOUR job as CEO to decide how you want to lead your business!
Here’s What We Cover In the Episode and More:
Merits of rejecting popular business advice and following a path aligned with your values and vision.
Having singular focus on one compelling offer.
Avoiding the dangers of scattering energy across too many options.
Advocating for balanced growth that respects personal limits and entrepreneurial spirit.
Recognizing and honoring the different seasons in business and life.
Misconceptions surrounding networking and relationship building in business.
Fostering connections creatively and authentically.
Embracing your own unique path in business, even when it contradicts popular advice, can lead to a more authentic and satisfying entrepreneurial journey. By focusing on a singular vision, honoring the natural seasons of growth and leveraging creativity for publicity, you unlock the potential for success without sacrificing personal well being.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that other's may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and its YOUR job as CEO to decide how you want to lead your business!
Here’s What We Cover In the Episode and More:
Rejecting common advice and embracing quantity over quality in early content creation.
Understanding visionary leadership as a non-delegable core business function.
Embracing an abundance mindset as opposed to scarcity in information sharing.
Recognizing the limits of delegation, while maintaining control over areas that are your "zone of genius".
Strategic experimentation and rapid iteration in finding what works best for your business.
As you venture through your entrepreneurial path, remember to trust your instincts, filter advice through your own lens, and run your business in a style that feels totally you! After all, it's your unique vision and values that will shape your success.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now?
Every business needs a team to scale, and no business succeeds as a team of one. If you are hiring your first intern, assistant, contractor, or team member, or are looking to hire your 10th, this episode is a MUST LISTEN. We talk the top 3 mistakes small businesses make when hiring, how to fire someone without stress, how to decide WHO to hire for WHAT roles, and how to address money scarcity fears. This is an raw and authentic episode that every CEO needs to hear. Listen as business strategist and leadership expert Veronica Romney who has worked with the industry's TOP names, breaks down lessons learned from helping entrepreneurs scale their team as they go from zero to 8 figures.
Here’s What We Cover In the Episode and More:
Small business owners must embrace the role of chief advocate and spokesperson for their brand.
Recognize delegation as a tool to scale business, avoid common hiring mistakes, and strategically invest in the right team members.
Support team members according to their strengths as thinkers or doers.
How to approach hiring and firing without fear, instead recognize it as an opportunity for personal and professional growth.
Assess potential hires based on their strategies for achieving outcomes rather than just their resumes.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!
Here’s What We Cover In the Episode and More:
Create powerful, enduring content to develop deep connections with audiences and drive sales for the business.
Apply strategies to repurpose long-form content across various platforms that will maximize the brand’s reach and voice.
How to master DIY public relations and land media exposure without the need for a large budget.
Understand how to navigate the media landscape, position yourself as a go-to expert and unlock speaking and feature opportunities.
How to measure the return on investment for your content and prioritize activities having long-term value.
By focusing on crafting evergreen content, maximizing its repurposability and harnessing the power of media attention, entrepreneurs can build lasting relationships with their audience and convert content into sales on a budget,
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How to Get 1 New Customer a Day in the DMs w/ Sophia Parra
08 Apr 2024
00:39:31
Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling?
This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, who has mastered the art of fostering genuine relationships and initiating meaningful conversations on social media platforms, leading to successful client engagements and business growth. The secrets are out in the open. Start counting your followers and eventually turning some of them into customers.
Here’s What We Cover and More:
Start with around five conversations a day centered around quality interactions to make your business grow.
Apply the power of human touch and authenticity that will entice and retain followers.
Proven ways to engage with an audience that builds trust and fosters a sense of community.
How to establish personal connections through direct messaging using specific questions and techniques.
How to introduce your services or products without being pushy or desperate.
Meaningful engagement and building authentic relationships are far more valuable than chasing follower counts or content quality in the digital world. Prioritize genuine conversations and human connections to cultivate a loyal community with trust and support for the product or service being offered.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How to Get Your Next Event Sponsored Without a Big Following
01 Apr 2024
00:34:06
Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event?
If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan Gill secured 6 figure sponsorships for her 2nd event, and how you can do the same, even with a smaller following. We reveal EVERYTHING you need to know and leave no stone left unturned. Get ready to fund your next event and be a sponsorships pro after listening!
Here’s What You'll Discover:
Why a huge following isn't necessary for securing sponsorships.
VIP opportunities and unique engagement strategies that ditch the cookie-cutter approach.
Creating high-quality swag that amplifies your event and tips on crafting that pitch-perfect deck.
Understanding the demographics and spending power of event attendees to attract sponsors.
Community-building and PR tactics that can help catapult your small business to stardom on a budget.
We're not just talking about getting any sponsorship; we're crafting enduring partnerships that resonate with your brand's core values. Remember, the power to elevate your business is at your fingertips.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.