Explorez tous les épisodes du podcast Small Business Growth School
| Titre | Date | Durée | |
|---|---|---|---|
| Skyrocket Your Business in 2025 – Learning From Elon Musk? /Episode 209 | 03 Jan 2025 | 00:12:00 | |
What happens when you fire over 80% of the employees in a business ... the answer may surprise you! In todays episode we're digging into what genius move Elon made when grabbing Twitter and also one business move for us to avoid. Whether your a massive company like Twitter or a small mom & pop business, these lessons are pure gold. Enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (03:00) - Getting "political" can destroy your business (05:00) - What happens When Firing 80% Of Staff (06:25) - Inefficiencies In My Own Business & Yours (09:50) - What To Do With Freed Up Time To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| The Single Biggest Roadblock To Marketing Success In The Early Days & Later On /Episode 208 | 20 Dec 2024 | 00:14:01 | |
In these next 14 minutes you'll find the statistically highest reason why your marketing isn't working .... Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:20) - Advice From Mentor That's Changed Everything For Me (04:06) - How Business Is Like "Quick Sand" (06:20) - Measure & Track Your Marketing (2 variables) (08:40) - #1 Marketing Constraint Early On (11:20) - #1 Marketing Constraint Later On (12:45) - Overview To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| How to Weaponize Brand Marketing For Your Own Small Business /Episode 207 | 06 Dec 2024 | 00:13:13 | |
Brand marketing can used in either massive corporations or small mom & pop services businesses. The effect can be the same... a massive amount of FREE paying customers. So this episode will tell you if brand marketing can work for you and if so how should you execute on it starting today. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:59) - What Is Brand Marketing Exactly? (02:30) - Pick Your Platform To Post (05:23) - Best Content To Use (06:30) - DO NOT Have "Call To Action" (09:50) - Nurturing Leads & Time It Takes To Work (11:15) - Who Should Use Brand Marketing? To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| (ATTN: US Small Business Owners) Want To Get Fined $500 EVERYDAY From The Government In 2025? /Episode 206 | 29 Nov 2024 | 00:07:10 | |
Theirs a completely new mandate from the government that's actually due before the end of December, but heres' the problem... no one knows about it! Check out this episode to learn about what exactly owners MUST do and how to do it to avoid heavy expenses coming up in the new year. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:35) - My Thanksgiving "Carb Coma" (02:55) - What Is BOI? (03:28) - Exact Types Of Businesses That Must Do This (04:40) - Where To Go To Fill This Out (05:30) - Penalties If You Ignore This To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Five Things EVERYONE With An Automated Business Has In Place /Episode 205 | 22 Nov 2024 | 00:13:06 | |
The latest guru on You Tube often times says things like "learn to make a boatload of money while your sitting on the couch.. ZERO effort required. Create a 100% fully automated asset! " Those claims are pretty suspicious, can we actually do that with our own small businesses? It'd be nice to have our own little money making machines that provide for us and our families with zero effort. Today we're going to dig into what this actually looks like in real life and what are the five steps to achieving it. Lets dig in! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - Definition Of Automated Business (03:21) - Realistic Automation (04:30) - Control Customer Demand - Aka Marketing (08:30) - Business Is Dynamic - Preframe (10:20) - Your Secret Weapon - General Manager (11:27) - What Will You Do With Your Free Time To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| How Can You Make An Irresistible Offer Without Being Taken Advantage Of? /Episode 204 | 08 Nov 2024 | 00:08:30 | |
What if your insane offer that gives you boatloads of new clients also leads to a flood of freebie seekers as well? People that get your stuff for free and completely take advantage of you.. This is the concern and why businesses don't do irresistible offers or half heartily craft offers that don't truly resonate with people. What if I was to tell you that you could have your cake and eat it too? Todays topic will do just that, it'll review one single key factor that will allow you to give out INSANE offers and at the same time not get loads of refunds. Enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:50) - My Side "Carpentry" Business (02:35) - Why An Irresistible Offer Is Important (03:20) - Is A Lead Magnet A Good Idea? (05:00) - Don't Use Discounts.. Instead Value Adds (07:00) - One Thing To Prevent Loads Of Refunds To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Top 6 Website Fails That’s Costing You Thousands/Episode 203 | 25 Oct 2024 | 00:10:31 | |
Did you know that I can give you 6 insanely simple website changes that can be implemented within just a few days.. and they all can DRASTICALLY improve how many clients you get each quarter of your business? Its true, and today I'm going to run you through these tweaks to maximize your online presence! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:25) - Two Fun Things Going On In My Own Companies (02:45) - Main Ways Your Site Gets Paying Customers (03:45) - Top 6 Website Mistakes To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Why I FORBID Anyone From Using Paid Ads… / Episode 202 | 11 Oct 2024 | 00:06:40 | |
You've heard it right, I am officially telling all the listeners to not spend a dime on Facebooks paid platform... But the real question is why? Tune in to find out! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:25) - My Recent Sickness (01:05) - What Are Facebook's Strengths? (03:30) - Election Years Effect On Ad Cost (05:20) - What To Do If Your Already Running Ads? To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| How To Be Awful At Sales And Still Get Loads Of Customers / Episode 201 | 04 Oct 2024 | 00:08:03 | |
Even if you are the worlds greatest marketer, if your selling something more than a few hundred dollars, and are awful at selling... your business with go bust. Or will it?? Today I'm going to go over 1 secret weapon that you can use to avoid this truth, and still have a successful business despite a lack of sales skills. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - Story Of How I learned This Secret (03:00) - What's Good Sales? (.. Not the creepy car salesman you saw last wk) (05:30)- How To Craft Your Irresistible Offer (With Examples) To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Help – I Feel Like I Don’t Have Enough Hours In The Day To Do My Marketing! / Episode 200 | 28 Sep 2024 | 00:12:06 | |
Feel like you just want to give up on hitting that dream of running your own business? Is that it feels almost impossible to work a job to pay your bills AND do the marketing it takes to make your company a reality? If so, this episode could change your life. It'll give you the two pieces of knowledge that will make that marketing work. Enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:30) - Exact Minimum Amount Of Hours Needed To Market Successfully (05:00) - What's The Price You Must Pay? (... its not money) (07:50)- Your Strategy Depends On What Business Stage Your In (09:30) - Leverage Of Staff To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Big Google Software Change That WILL Affect Your Marketing/ Episode 199 | 16 Sep 2024 | 00:07:00 | |
Every fall Google makes some massive change to "stick it" to us marketers using their platform. And lets be honest, we all use their platform.. For example, probably over 50% of your leads your going after have a gmail. So this change is VERY relevant to you. So in today's episode we talk about what this software change entails, and quick & easy ways to get around it. So you can continue to reach your leads and ultimately do business with them. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:30) - Yearly Google Changes & Why It Matters (01:10) - 2024's Software Update (02:55)- Getting Put In Spam Box (05:00) - Two Tricks To Avoid This To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Top 11 Ways To Slow Or Totally Prevent Your Business From Growing/ Episdoe 198 | 12 Sep 2024 | 00:17:53 | |
If you were to simply.. not make mistakes, your business would grow! Unfortunately mistakes happen, they are very costly, and they will make you to want to pull your hair out. I want to short cut this whole process and help you avoid all that pain So with that said, sit back and discover the top 11 mistakes owners make that hault growth. That way you can avoid them, and grow that business at lightening speed! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:45) - Giving Out Education with Your Marketing (04:00) - Do More Than 4-5 Hours Of Marketing A Week (06:30)- Don't Spend Heavy Early On (09:10) - Zero Follow Up (11:20) - Lower The Barrier To Entry For Customers (14:17) - Business Cards, Websites, And Word Of Mouth Won't Explode Your Business (16:00) - Pay Your Idiot Tax 15 Years Earlier To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Two Of The Most Powerful Organic Facebook Marketing Strategies / Episode 197 | 02 Sep 2024 | 00:10:11 | |
Want to take advantage of Facebook, but don't have much money to spend on paid ads? Don't worry, I've got a work around! Today we're going to go through two different forms of organic, aka free marketing to help you get more customers coming in without all those super expensive bills from the paid stuff. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:45) - Best Marketing Routes Used Back In The Day (02:10) - What Is Organic Marketing? (02:40)- Fast Vs Slow Organic Marketing On Facebook (08:50) - Can You Just Do Organic Marketing? To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Is Being On A Directory A Great Marketing Idea? / Episode 196 | 31 Aug 2024 | 00:07:00 | |
What if their was just a SINGLE place where people went to get a particular service. You just go there, offer your stuff, and people happily pay you. Pretty amazing right? In theory this is exactly what directories are. But as with most things in life.. things aren't always as they appear. With that said lets dig into today's topic, directories! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:30) - Pure Definition Of Marketing (01:45) - Amazing Vs. Awful Directories (04:30)- How To Optimize Directory Marketing To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| You Don’t Have Any Clients Because Your Selling The Wrong Thing/ Episode 195 | 26 Aug 2024 | 00:06:38 | |
I did a survey with 35 new business owners, and we found that 79% of them we're selling their services the wrong way. Check out this podcast to boost your sales and avoid this massively common mistake. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:30) - What Owners LOVE To Sell (02:00) - Features Vs. Benefits (04:30)- How To Correctly Sell Your Thing To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| How Do You Know Your Ready For Your First Hire? / Episode 194 | 23 Aug 2024 | 00:10:54 | |
Know you want to have a business that runs by itself, but the thought of hiring random people scares the daylights out of you? No worries, I've got you covered! Today Im going to walk you through my exact process I use to make initial hires in any company. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:40) - Don't Hire Too Many Staff (03:30) -How To Limit Nightmare Employees (04:30)- What Happens When This Goes Wrong (06:30) - Complete Steps Before Hiring (10:30) - Bonus- Best Order Of Hiring To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| My Five Step Plan To Leave Your 9-5 & Finally Go Full Time In The Business / Episode 193 | 19 Aug 2024 | 00:12:07 | |
Feel like your trapped in that job you hate? The lack of money or time, can be something that holds many people back from actually experiencing the lives they know they could have if they started their own company. I've been through that transition, and today Im going to walk you through the exact steps you NEED to take to actually leave that job in a safe financially responsible way that doesn't put your family in danger. Lets dig in! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:20) - All The Confusion On Social Media (05:20) -Five Steps To Leave Your Job To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| When Is It Smart To Do Paid Ads? / Episode 192 | 16 Aug 2024 | 00:12:43 | |
Paid ads can be a "double ended sword." On one hand using them can add another 100k to your bottom line and even also allow you to have the extra cash to hire staff to fully automate your business. But their is most definitely a dark side to it. If not used correctly, they can keep you up at night, damage your relationship with family/friends, and of course put your company out of business. I've learned a lot of lessons the hard way over the years, and I hope to help any listeners avoid this. So if you want to grow your business in the safest way.. this episode is a must hear! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:40) - How Paid Ads Destroyed Dave's Business (07:25) - Do Paid Ads Work & Which To Use (09:00) - How Long Until Paid Ads Work (10:10) - Free Marketing Gets You To 100-200K (12:00) - Summary To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| How To Easily Sell Any Service Over $4,000/ Episode 191 | 12 Aug 2024 | 00:11:03 | |
Unable to sell that massive clean up job as a bookkeeper? What about that expensive cash pay plan of care if your a PT or Chiropractor? We've got you covered! Check out today's episode and we're going to dig pretty deep into two methods that can be used to sell high dollar services. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:00) - Forming Solid Relationships With Your Clients (04:00) - Bigger The Price = More Contact Points Given (05:10) - Your Free Consult - Biggest MISTAKE (07:50) - 2 Options & Payment Plan (08:20) - Best Approach To Sell $4,000 Services To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| (Marketing Match Up) Best Websites In 2000 Vs. 2024 / Episode 190 | 09 Aug 2024 | 00:14:23 | |
Theirs some pieces to those old school websites that were literal lead getting machines that have been lost with time.. But I can say this as well, many parts of a 2000 era website should be avoided at all costs in 2024. So today's going to be a fun episode where we go back in time and dissect what works and what doesn't and by the end of the episode you'll have all the tweaks to level up that website of yours a good bit. Enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:30) - Why It's So Important To Have a Good Website (02:00) - Condense Your Info/Tabs (03:45) - Lead Magnet Vs No Lead Magnet (05:20) - Content Tab = Loads Of Free High Value Clients (08:15) - Be A "Real Person" On Your Site (08:45) - Best Thing On 2000 Websites (11:50) - EXTRA BONUS: Website Tips To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Help – How Do I Figure Out My Prices? / Episode 189 | 05 Aug 2024 | 00:07:20 | |
If you price too high, people will laugh you off the phone. But on the other hand if your price are too low then you can't make a good living to pay the bills or even enjoy the occasional day off. So what are we to do?!?! Don't worry I've got you covered today. Lets dig into how to price when you first open and moving forward. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - Why It's Hard To Price High Early On (02:30) - High Quality Vs. Cheapest Business (05:00) - Figure Out 10 Competitors Prices (06:20) - How To Set Your Rates To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Easiest Way To Turn 1 Customer Into 2 / Episode 188 | 03 Aug 2024 | 00:08:20 | |
Want to do 50% less marketing, free up hours of your time, and even drop your paid ad spend??.. Of course you do! Well today Im going to give you an exact strategy and script that can be used to do it, enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:45) - Crazy 70 Year Old From My First Business (03:10) - #1 Thing You Shouldn't Do After You Sell Your Service (03:30) - Script To Turn 1 Client Into 2 (06:50) - Financial Incentives For Clients To Refer To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Human Psychology - 3 Way’s People Decide To Buy Things/ Episode 187 | 31 Jul 2024 | 00:09:08 | |
Do you have lead after lead after lead blowing you off once you get to talking about your paid service? People make purchases based off 3 factors, you may be missing one or ALL of these things with your offer. Feel free to check out today's episode to learn about what these things are and how to easily apply them to your services so you can double or even triple those conversions, enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:30) - Problem That You DON'T Know You Have (03:40) - 3 Ways People Make Buying Decisions (08:15) - Simple Take Home Point To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| From Lead To Paying Customer – How Long Do Different Marketing Strategies Take? / Episode 186 | 26 Jul 2024 | 00:12:45 | |
Not sure how long it should take to get new leads with your marketing? Or what kind of marketing you should do? Not knowing these two things has been keeping owners stuck for YEARS! Don't you worry though, my job is to get you unstuck! :) Check out the episode below, where we walk through real life time frames that you can use to judge your own marketing.. enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:30) - #1 Question Struggling Owners Have (03:30) - The Marketing You Pick Depends On... (04:15) - Facebook/Google Paid Ads - Time Frame (06:20) - Content Strategy - Time Frame (10:05) - Facebook Group/Partnerships- Time Frame To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| What Would I Do If I Opened Bookkeeping Company From Scratch? / Episode 185 | 22 Jul 2024 | 00:14:38 | |
Do you have a bookkeeping company and frustrated by the fact that you can't get new clients from the ESTABLISHED competition with 15+ years experience? Don't worry I've got you covered. Check out today's episode where I go through my complete plan to grow a bookkeeping company and destroy the competition... when you have lots of them, enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:00) - Advantage Of Being Able To Do The "Thing" (03:30) - How To Find My Employees (06:50) - Building Or No Building? (07:00) - My 3 Free Ways To Get New Clients @ Beginning (10:00) - How I'd Scale To 300k After Tax Profit To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Don’t Let “Opportunity” Destroy Your Business / Episode 184 | 19 Jul 2024 | 00:08:57 | |
Theirs always dozens of business "opportunities" out there that could make you thousands. And hopping around to different ones all the time will 100% guarantee you won't make thousands! So how do we know what to actually focus on to give us and our families the lives we want? Don't worry, Im going to go over all of this and more with today's episode. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:25) - Why The 2000's Were The Greatest (01:15) - Lady In The Red Dress Principle (03:30) - Horrible Marketing Decision's I've Made (07:00) - Questions To Ask Yourself To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| The Greatest Lead Magnet Of All Time / Episode 183 | 17 Jul 2024 | 00:06:50 | |
We all know lead magnets are free tools we use to get more clients coming in. But what is the GREATEST lead magnet of all time? Today Im going to go through the 3 big ones, and of course save the best one for last! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:23) - Most Common Marketing Mistakes (02:10) - 3 Kinds Of Lead Magnets (04:50) - Greatest Lead Magnet Of All Time (06:25) - Summary To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Why I Hate Meetings… Kinda / Episode 182 | 16 Jul 2024 | 00:08:23 | |
Most traditional meetings are hours long, make it a struggle to stay away, and don't really achieve anything. Today Im going to teach you how to make 10-20 min meetings that actually grow you business! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:30) - Nightmare Business Meetings (02:30) - Meetings With Purpose (04:50) - Planning To Make Short Effective Meetings (07:00) - Zoom Vs. In Person Meeting To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| What Do I Actually Do When My Staff Are Running My Business 100% For Me? / Episode 181 | 15 Jul 2024 | 00:11:34 | |
Whether you need all the tactical steps to get your business to run without you OR some great motivation for what business automation can do to completely change your life... this episode is for you! Listen closely we're going to do a deep dive into the topic in just a few moments. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - What Business Automation Has Done For Me (04:25) - How To Get Here? (07:30) - Only 3 Hours Of Work Each Week ( explained) To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| Need A Building? My Sure Fire Way To Grab One Quickly & Safely / Episode 180 | 12 Jul 2024 | 00:11:00 | |
It's sad to say that many people that want to start a small business feel hopeless. Their hopeless because, they need a building to run their company and these insane real estate costs can make it seem almost impossible! I've heard this so many times on coaching calls that I've decided to do an episode on a fail proof way for anyone to get over this hurdle and have their dream business. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:20) - If You Don't Need A Building, Don't Get One (03:19) - Buying My Own First Building (05:00) - How Rent & Mortgage Can Eat You Alive (06:00) - Method To Get Your First Building To grab some free personalized marketing advice from Arnan himself, check out his website here | |||
| ATTN: 3 Different Kinds Of Leads And How To Respond To Actually Get The Sale / Episode 179 | 11 Jul 2024 | 00:12:41 | |
Im running a small business, people want to buy my stuff. Every lead is the same.. right? ... WRONG! This is a very common misunderstanding that new or struggling owners have. Theirs actually a few types of leads out there and how to get each one to buy your services is drastically different. So with that said, lets dive into what these 3 kinds of leads are and how to best approach them so we can not only pay our bills, but scale our companies! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - Is everyone getting price shopped, ghosted, or just having a hard time getting leads? (03:00) - "Special Snowflake Effect" (07:15) - 3 Leads & How to convert them To check out more of Arnan's business/marketing services you can head to his website here | |||
| Want To Automate Your Business? Four Places To Find Your Next New Hire… / Episode 178 | 10 Jul 2024 | 00:08:06 | |
The first big question an owner has is where in the world do I find customers? Once that problems solved, of course another one comes :)... Where in the world do I find my next hire? So today Im going to go after that second question, I'll give you four key strategies you can use to find your next hire. This way I can take a little stress out of the equation, so you can get one step closer to getting that business to run by itself! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:00) - So many variables to finding a new hire (02:50) - 4 proven strategies to finding new staff (07:45) - What this new hire will give you To check out more of Arnan's business/marketing services you can head to his website here | |||
| Why Most Local Businesses Are Wasting Their Time Doing YouTube / Episode 177 | 09 Jul 2024 | 00:07:48 | |
YouTube has over 2.49 billion users on the platform EACH month. So its pretty much a no brainer that us local businesses should use it right?.... wrong! This may seem pretty controversial at first, but after hearing today's episode its going to make a lot of sense. And hopefully save you a lot of wasted marketing time. Time that you can refocus on better platforms for local businesses. Lets dig in! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:40) - Businesses killing it on YouTube right now (03:02) - Why YouTube Doesn't Work For Most Local Businesses (05:50) - Three Better Alternatives To Market On To check out more of Arnan's business/marketing services you can head to his website here | |||
| Seven Simple Ways Business Owners Can Reduce Headaches & Neck Pain / Episode 176 | 08 Jul 2024 | 00:09:40 | |
Running a business definitely takes a toll on the body. Between all the stress we carry in our shoulders to hours of sitting at the desk... neck pain and headaches can hit us like a mac truck! Luckily for all you listeners, my very first business was a physical therapy company, so Im fairly qualified to talk on the subject. :) So with that said, lets dig into 7 quick and simple ways to start reducing your neck pain and headaches! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:35) - Two Most Common Causes Of Neck Pain/Headaches (In Owners) (03:45) - 7 Tips To Reduce Pain (09:20) - Big Picture - Why You Should Do These To check out more of Arnan's business/marketing services you can head to his website here | |||
| 4 Steps To Getting Your Payment From A “Deadbeat” Client / Episode 175 | 05 Jul 2024 | 00:09:36 | |
Who here doesn't go crazy when they do a terrific job for someone and at the very end when its time to pay... your client ghosts you? This happens all too often with us service businesses. So with that said, will today's lesson teach you how to get all of your missing cash back from the year, no. But... I can give you all a system to teach you how to recoup ALOT of those funds that aren't paid out. Stay tuned to find out how! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - Why in 2024 People Ghost You Even More (03:30) - Two Types Of People Who Don't Pay (05:10) - 4 Steps To Get Your Payments (08:55) - Biggest Takeaway To check out more of Arnan's business/marketing services you can head to his website here | |||
| Main Lesson From The Most Popular Business Book Of All Time/ Episode 174 | 04 Jul 2024 | 00:10:56 | |
If you just read this book Im going to talk about today say 10 times. And aggressively apply its principles each and every day for 10 years, its almost impossible to not be successful in business... So with that said, lets dig into what this great business book is and the biggest take home principle you can get from it! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:30) - My Afternoon Rituals (03:10) - Best Book For Money Management, Marketing/Sales, and Mindset (05:00) - The "Best Overall Book" For Business Owners (07:00) - Biggest Takeaway From This Text To check out more of Arnan's business/marketing services you can head to his website here | |||
| Why Your Website Is Actually Pushing Leads Away… / Episode 173 | 03 Jul 2024 | 00:07:57 | |
One of the first things we do when we start a business is create our website, but what 99% of mom & pop business owners DON'T know is that their making something that actively pushes leads away... So today we're going to do a deep dive into two different things that you must have on your site to avoid this trap and make it a lead converting monster! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:30) - Why You Actually Want An Ugly Website (04:30) - Reduce The Options Given (05:50) - Easy Access To Nurture Content To check out more of Arnan's business/marketing services you can head to his website here | |||
| Japanese Study Found This One Thing To Reduce Stress By 19.4% In Business Owners / Episode 172 | 02 Jul 2024 | 00:10:08 | |
I've got to admit, every single business owner that I've ever known that was insanely stressed day after day after day... didn't make it. Whether it was their business dying, family relationships taking a hit, or having a major health scare. Things went downhill. As business owners we must control stress for all of those reasons. Good news though is that a recent study out from Japan shows a simple way that we can do that, so stay tuned! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - Unique Stressors As Business Owners (04:15) - "Green" Things Can Reduce Stress By 19.4% (06:20) - Misconceptions On The Best Work Environment (07:30) - Details Of The Study (08:40) - Actionable Steps To Take To check out more of Arnan's business/marketing services you can head to his website here | |||
| Exact Script To Use After Each Sale to Get Another FREE Customer / Episode 171 | 01 Jul 2024 | 00:10:57 | |
Want to learn a fun sales strategy to turn 1 paying client into 2? ... The immediate answer should be YES! The best part about this is that this isn't a deceptive tactic that takes from your new customer. It's a deal that they actually love, gives them loads of value (.. maybe even cash), and their able to help out a friend in the process. Today we're going to dig into the exact script to use, and how it applies to all the different types of small businesses out there! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:20) - What Happened First Time I Used It (05:40) - 2 Steps To Boost Your Success With This (08:30) - Exact Script To check out more of Arnan's business/marketing services you can head to his website here | |||
| 3 Most Common Reasons Why Your Lead Gen Fails / Episode 170 | 28 Jun 2024 | 00:12:38 | |
Having problems with your paid ads? Your posts on Instagram and Facebook not getting much interaction? Or just feeling like marketing in general just doesn't work for your specific business? If so, your not alone. Almost every business owner feels this way at some point. But here's the thing... Two things will happen from here, you'll either find a solution or go out of business. I'd much rather you find a solution, and live the life you've always wanted. So with that said, lets dig into 3 reasons why your marketing isn't working! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:40) - Common Excuses Why You Go Out Of Business (03:35) - Poor Execution Of Marketing Approach (08:55) - Weak Lead Follow Up (10:00) - Cannot Close The Sale To check out more of Arnan's business/marketing services you can head to his website here | |||
| How To Make Newspaper Marketing Actually Work / Episode 169 | 26 Jun 2024 | 00:08:08 | |
What if I was to tell you there's a massive opportunity with Newspapers in 2024. Laughable right?!?.. Maybe not Today we're going to walk through a strategy that will allow you to reach thousands of people, develop solid credibility fast if your a new/struggling small business, get new PAYING customers quickly, and most importantly... do it all at no cost. Lets dig in! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:20) - Why is their an opportunity here in 2024? (04:00) -Don't do paid ad..Instead do Educational Column (06:20) - Excel chart to track performance To check out more of Arnan's business/marketing services you can head to his website here | |||
| Most Underrated Social Media Platform In 2024 & Why You Must Market Here / Episode 168 | 24 Jun 2024 | 00:11:08 | |
Everyone loves a good underdog story! What if I was to tell you that theirs a platform that NONE of your competition is using and on top of that it could bring in a boatload of hot leads into your business? You'd probably jump on it really quick. Well that's what we're going to cover today. Im going to tell you what this platform is, and how to best utilize it to bring in new customers! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:30) - Insane 100 Degree Days (03:10) - What is this mystery platform? (04:40) - This platforms superpower (07:40) - Why the mega corporations don't use it (08:30) - 3 Ways to use this marketing platform To check out more of Arnan's business/marketing services you can head to his website here | |||
| How To Get Customers To NOT Balk At Spending Over $100 / Episode 167 | 21 Jun 2024 | 00:10:32 | |
Frustrated by leads constantly price shopping you and going to competitors that give them horrible service/results? This can not only impact the profits of your business, but it ends up making a lot of people unhappy with the poor results they get from the competitors that are charging nothing. Today we're going to do a deep dive into this and talk about two key things that will allow you to sell your high cost services with much less push back! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:20) - Two Different Kinds Of Small Businesses (03:15) - Have More Marketing Contact Points (05:30) - Emotional Triggers (06:20) - Examples On How To Implement This Idea To check out more of Arnan's business/marketing services you can head to his website here | |||
| Marketing Strategy That Will Give You The Highest % Of Leads That Buy/ Episode 166 | 19 Jun 2024 | 00:08:20 | |
What if I was to tell you that their was a single marketing approach that could give you 25-40% more buyers than any other marketing strategy out there. You'd be pretty interested right? If so, your in luck! Today we're going to dig into what this approach is and two different ways you can implement it in your own small business. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:50) - 3 Major Forms Of Marketing (01:30) - Definition : Slow Relationship Marketing (02:30) - Nurture System (04:30) - Why More Leads Actually Buy With This (05:35) - Two Slow Relationship Post Types & Examples To check out more of Arnan's business/marketing services you can head to his website here | |||
| Want To Increase Your Profit’s Quickly? Check Out My Top 3 Ways To Do It! / Episode 165 | 17 Jun 2024 | 00:11:24 | |
Did you know that Revenue is ... meaningless? Most owners focus 100% on that number, but what really matters is what you ACTUALLY take home and put in your pocket, which is profit! Today we're going to do a deep dive into three quick and simple ways you can scale the profit in your company. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:10) - Lesson From Watching Shark Tank (03:00) - Everyone's Huge Obsession With Revenue (03:57) - Manipulate Your Demand Through Marketing (07:00) - Focus 100% On Experience (09:15) - Reduce Certain Expenses To check out more of Arnan's business/marketing services you can head to his website here | |||
| 3 Vital Steps To Automate Your Small Business / Episode 164 | 14 Jun 2024 | 00:09:37 | |
Not interested in working 12 hours days for the rest of your life? Heck, that's worse than a 9-5 but why do so many business owners do it? Simple, because they don't know how to automate their business! Today we're going to talk about the three important step's ALL businesses must take before they can run on autopilot! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:20) - Learn How To Attract More Customers (05:13) - Create Google Drive Systems (07:40) - Hire The Right Staff, In The Correct Order To check out more of Arnan's business/marketing services you can head to his website here | |||
| Accelerating Your 5 Star Reviews On Google & Facebook To Get More Organic Traffic / Episode 163 | 12 Jun 2024 | 00:18:30 | |
Lets be honest here, if you don't have 10+ Five Star reviews on your Facebook page or Google My Business page its pretty likely that people will pick your competition over you... Even if you have the better service! That's just the world we live in, in 2024. At the scroll of a finger people will use their smart phones to go through their options at lightning speed. So knowing that, we must do everything we can do to build up our reviews. If you have less than 10 five star reviews, no worries! I'll give you my tried and true method to build up those reviews a bit more so more of those organic leads will come your way. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - My Crazy Food Poisoning Story (03:45) - Why Boost Your Reviews Over 10? (05:30) - My Approach To Boosting Reviews To check out more of Arnan's business/marketing services you can head to his website here | |||
| When’s The PERFECT Time To Hire A Marketing Assistant? / Episode 162 | 10 Jun 2024 | 00:11:06 | |
Want to hire a $15-$17/hour member of staff that will get you 10 solid phone consultations a week, sounds great right? It is, but to make sure your business and this hire last you need to hire at the RIGHT time. Today we're going to go over exactly when this time is, so when you make this hire you can rest easy that you made the right decision! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:55) - My New Strange "Old Man" Hobby (03:35) - Three Advantages To Marketing Assistant (07:15) - 2 Factors - When Should You Make Hire To check out more of Arnan's business/marketing services you can head to his website here | |||
| SEO Marketing, Is It A Powerful Lead Gen Strategy Or Flop? / Episode 161 | 07 Jun 2024 | 00:06:57 | |
In the marketing world SEO is the newest hot term. But with all fads, we have to all wonder is it really worth all the hype or is this just a waste of money? Luckily for all the listeners I've had to ask myself that same question with all of my own businesses over the years, and Im going to give you a quick run down of what SEO really is and if you should start using it in your own businesses! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:35) - SEO.. Greatest Thing Since Sliced Bread? (02:25) - Two Major Marketing Strategies (03:00) - SEO Basic Run Down (04:30) - Faster Marketing Alternatives (05:15) - Is SEO Something You Should Use? To check out more of Arnan's business/marketing services you can head to his website here | |||
| (Opinion) From 100+ Coaching Calls- Here's Most Common Reason Businesses Fail / Episode 160 | 05 Jun 2024 | 00:08:09 | |
You may think marketing, sales, or product makes or breaks your business... nope. This is the #1 thing Ive found to kill businesses from doing consultations with hundreds of owners. We're going to walk you through what this is, and how you can avoid it to allow you to grow your business to the 300k after tax profit range and have the time freedom you've always looked for! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and business coach that specializes in working with mom & pop companies that sell services. He was able to build up his first ever service business to multiple 6 figures of after tax profit in a town of only 338! Arnan talks about everything from marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:50) - My Talk With Other Owners (02:00) - What ISN'T The #1 Cause Of Business Failure (03:00) - Main Reason Businesses Fail (06:10) - Big Birds Eye View (Real Life Examples) To check out more of Arnan's business/marketing services you can head to his website here | |||