Small Business Growth Podcast – Détails, épisodes et analyse

LISTEN TO THIS EPISODE IF YOU’RE TRYING TO BUILD COMMUNITY AROUND YOUR BRAND

Let’s talk about the most important asset in your business: community. You’ve probably heard the advice to “build a community around your brand” — but what does that actually mean when you sell products? This episode breaks it all down.

I’m walking you through:

• How to identify your ideal customer and what they actually care about
• What your brand needs to stand for to create connection
• How to build content that attracts your people — and repels the wrong ones
• The difference between building for relationships vs. chasing the algorithm
• Why a human-first brand always wins

This is about showing up with clear messaging, intentional energy, and real connection — so your audience doesn’t just follow you, they buy into you.

If you’ve been craving stronger relationships with your audience, this is how you start.

Topics We Discuss: Community Building, Brand Messaging, Ideal Customer, Content Strategy, Human-Centered Marketing

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LISTEN TO THIS EPISODE IF YOU’VE BEEN CONSISTENT ON SOCIAL MEDIA BUT STILL AREN’T SEEING SALES

If you’re showing up every day, creating content, and still wondering why your sales feel slow or inconsistent — this one’s for you. I can usually tell within seconds if a brand’s social media is set up to convert... and in this episode, I’m walking you through the red flags I see all the time.

This is for the product-based business owner who:

✔️ Posts consistently but gets minimal traction

✔️ Feels like they’re working so hard for every sale

✔️ Wants to optimize their account without burning out

Inside, we cover:

• Why your profile setup might be repelling sales
• The missing messaging, SEO, and pinned post strategy
• What a clear brand differentiator actually looks like
• Why content pillars and value-driven content matter more than ever
• The biggest icks: recycled photos, vague bios, and selling like everyone else
• How to stop selling features and start selling experience + emotion
• What tripwires and passive sales systems you might be missing

No fluff — just real talk about why your content might not be converting and what to shift to start making it work.

Topics We Discuss: Social Media Strategy, Optimizing Instagram, Product-Based Business Tips, Content that Converts, Sales Funnels

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LISTEN TO THIS IF YOU WANT ANSWERS TO THE MOST ASKED BUSINESS QUESTIONS!

This episode is a business Q&A straight from the community—covering everything from marketing & sales to balancing a busy schedule, staying motivated, and making more money from your current audience.

💡 In this episode, we’re answering:

✨ How to diversify your products without confusing your audience

✨ The secret to getting more conversions from email marketing

✨ How to handle burnout & stay motivated when you feel depleted

✨ Time management tips for balancing business & a busy schedule

✨ Strategies for market season & in-person pop-up sales

If you’ve been stuck on a business question, chances are we’re answering it in this episode!

🎧 Topics: Business Growth, Marketing & Sales, Productivity Tips, Small Business Strategy, Email Marketing

🔥 Join my free community, Small Business Cafe, to get your business questions answered! ⬇️

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LISTEN TO THIS IF YOU’VE BEEN STRUGGLING TO GET ONLINE SALES CONSISTENTLY

This is a benchmark that a lot of business owners are striving for -- consistent sales through social media.Listen to this if you're desiring:- easy natural sales coming from social media- a community on social media that buys as soon as you release anything new- to sell online like you do at markets TOPICS WE DISCUSS: social media selling, social media marketing, consistent online sales, how to sell products, product sales, ecommerce JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠

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FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

LISTEN TO THIS EPISODE IF YOU HATE SOCIAL MEDIA & DON’T WANT TO USE IT FOR BUSINESS

A question that is asked alllll the time -- how to run a business without social media? Is it possible to not use social media for my product based business?In today's episode we are covering all of these topics -- tune in! JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠

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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO LEARN MORE ABOUT THE META TIERS ALLOWING YOU TO PAY FOR ADDED VISIBILITY ON YOUR PROFILE

In this episode I'm breaking down all of the details of the new tiered Meta Verified program that has some businesses paying up to $350 A MONTH for added features.

I wanted to record a full episode breaking down what this means for business owners & if this changes anything for social media strategy. JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠

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LISTEN TO THIS EPISODE IF YOU HAVE BEEN CONTEMPLATING INVESTING IN A BUSINESS MENTOR BUT ARE UNSURE IF YOU NEED IT Today Marley asked this question & it's one I actually get a lot! I am not here to sell you on my programs, I am here to educate you as someone who has invested in my business, have had people invest in me, & have lots of conversations with business owners who invest in themselves.

Let's breakdown how you would know if you are ready for a business mentor or if you are just being sold to! JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠

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LISTEN TO THIS EPISODE IF YOU ARE TRYING TO BUILD YOUR BUSINESS ON SOCIAL MEDIA & ARE LOOKING FOR A REAL LIFE EXAMPLE OF SOMEONE WHO DID IT In this episode we are breaking down he growth journey of myBreakthrough Content Lab student who grew her jewelry business from crickets on social media to selling out her next launch literally THREE WEEKS after joining this program... Ready to do this too? Here's your first steps: JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠

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EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠

APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠

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LISTEN TO THIS IF YOU WANT TO GO FULL TIME BUT DON'T KNOW HOW TO GAUGE IF YOU'RE READY

Many people's goal is to be a full time entrepreneur, but how do we know when to feel comfortable to do so?! In this episode I'm answering the question of what numbers goals should you be looking to hit before going full time! Topics we Discuss: full time business owner, business analytics, business growth metrics JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠

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LISTEN TO THIS IF YOU FEEL YOUR INDUSTRY IS SATURATED & YOU'RE TRYING TO MAGNETIZE CUSTOMERS TO YOUR SOCIAL MEDIA In this episode we are discussing the missing piece to standing out on social media -- so many people feel like they just blend in to the noise and there are too many people selling what they are selling to ever gain traction. What we talk about today is going to help you gain that traction & make people LOVE what you have -- you need to look at your FOUNDATIONS!! TOPICS WE DISCUSS: stand out on social media, social media marketing, business foundation, social media for small business, small business marketing JOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠

FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠

EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠

APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠

FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠