In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares her journey and insights to growing a profitable online business.

She shares why it feels so hard and shines a spotlight on what others don't tell you - it's a secret that you need to know about. This is the formula to growing your ecommerce business in a simple and sustainable way, without spending hours on social media or hustling - because that's just hard!

Hear the trick to getting more freedom and flexibility in your business and what you need to measure and influence in order to make that as easeful as possible. 

If you are new to the online world as a business owner, this episode is a must! 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

In this podcast episode, host, Chontelle Fossey, shares her insights around the two traits every successful entrepreneur possesses.

Join her and take note of what it takes to be successful, these may surprise you as they did Chontelle. Once Chontelle unlocked these traits herself, her business started to soar and it enabled her to quit her full-time corporate career as her ecommerce business, was finally paying her.

If you want to get there faster, this is an episode you need to prioritise.

Join Chontelle's Facebook group: Side Hustle to Six Figures and come join her as she shares her top tips, on Facebook and Instagram to share your thoughts or ask questions about the episode.

In this episode, Side Hustle to Six Figure host, Chontelle Fossey, interviews her role model and mentor, Susan Bradley. 

Susan shares her journey as a successful ecommerce business owner and what ultimately led to her forming a successful membership which supports ecommerce business owners to sustainably grow their sales. 

Chontelle shares her experience with being a member of the membership and how it helped her on her journey to growing her business. Chontelle is now a coach inside the membership, supporting others to do the same. 

Learn More

• The Inner Circle Membership (founded by Susan Bradley)
• One to one coaching with Chontelle Fossey (podcast host and ecommerce coach)

In this episode of the Side Hustle to Six Figure Podcast, host Chontelle Fossey dives into strategies for generating a cash injection in your business without resorting to a sale. She highlights the dangers of relying on frequent sales and offers actionable alternatives that can boost revenue while maintaining the value of your products.

Key Takeaways:

• Understanding the Psychology of Selling: Explore the three key elements—scarcity, urgency, and exclusivity—that drive purchasing decisions.
• Creative Revenue Boosters:
  • Last Chance Collections: Turn slow-moving inventory into quick sales by creating urgency.
  • Mystery Boxes: Bundle and sell unsold stock in exciting, value-driven packages.
  • Targeted Email Campaigns: Use segmentation to re-engage potential customers who visited your site but didn’t purchase.
  • Free Gift with Purchase (with a twist): Offer a gift card with purchase to encourage repeat sales.
  • Personalized VIP Outreach: Strengthen relationships with top customers through heartfelt, plain-text emails.

Chontelle emphasizes the importance of testing different strategies to find what works best for your business and then automating those tactics for consistent success.

Links Mentioned and Connect with Chontelle 

• Side Hustle to Six Figures Facebook Group

Tune in and discover how to keep the cash flowing without discounting your products!

In today's episode of the Side Hustle to Six Figure Podcast, host, Chontelle Fossey is diving into the journey of turning inconsistent sales into steady, reliable 10K months. Whether you're feeling overwhelmed by the myriad tasks of running your e-commerce store or you're unsure where to focus your efforts, this episode is for you.

Episode Highlights:

• The E-Commerce Journey: Discover why running an e-commerce store can feel like having a baby – full of challenges and without a manual.
• Identifying the Problem: Many store owners are busy but still struggle to achieve consistent sales. Learn why this happens and how to overcome it.
• The Four Key Stages: Awareness, Attraction, Connection, and Loyalty – understand these stages and identify where your business currently stands.
• Actionable Insights: Get a checklist to determine your current stage and practical steps to strengthen it before moving on to the next.
• Focused Growth: Understand the importance of mastering one area at a time for faster and more sustainable growth.
• Real-Life Strategies: Learn about specific strategies for each stage, including content strategy, traffic generation, website optimization, and building customer loyalty.

Key Takeaways:

1. Awareness Stage: Aim to reach 100,000 people monthly across social platforms.
2. Attraction Stage: Ensure you get at least 100 daily website visitors or have an email list of over 1,000 subscribers.
3. Connection Stage: Work on increasing your conversion rate to industry standards (typically 1-2%).
4. Loyalty Stage: Strive for a returning customer rate of 30% or below to maintain growth momentum.

Resource Episodes:

Find the following podcast episodes referenced here: Chontelle Fossey - Side Hustle to Six Figures

• [Episode 5]: Deep Dive into Traffic Strategies
• [Episode 7]: Turning Website Visitors into Buyers
• [Episode 8]: How to Get Your First or Next 10 Sales

Join the Conversation:

• Facebook Group: Connect with fellow side hustlers in our Facebook group, Side Hustle to Six Figures.
• Rate and Review: If you enjoyed this episode, please rate and review the podcast. Your feedback helps shape future episodes.

Welcome to another exciting episode of the Side Hustle to Six Figure podcast! with Chontelle Fossey, your host and go-to e-commerce coach and email marketing strategist. 

In this episode, Chontelle will reveal a simple yet powerful strategy that can transform your side hustle into a six-figure business without the endless hustle of chasing quick wins. Imagine automating your sales and freeing up your time to focus on what you love. Sounds too good to be true? It's not!

You'll discover:

• The truth about social media myths and why a large following doesn't always translate to sales.
• The secret weapon of successful e-commerce brands: email marketing.
• How to set up automated email flows that convert visitors into loyal, repeat buyers.
• Tips for crafting an effective welcome series that nurtures your subscribers and overcomes their objections.
• Real-life success stories and actionable steps to implement this strategy today.

If you've ever felt overwhelmed by the pressure to post daily on social media, or if you've tried email marketing before and didn't see results, this episode will change your perspective and give you a fresh start.

Tune in to learn how you can achieve the financial freedom you deserve while creating a thriving business. Don't miss out on this valuable episode!

Key Takeaways:

• Automate your sales process with email marketing.
• Overcome common objections and build trust with your audience.
• Free swipe file templates available in the show notes to help you get started.

FREE Download:

• Download your free email marketing swipe file templates here!

If you found this episode helpful, please leave a review and share it with your business bestie. Subscribe or follow to stay connected for more tips and strategies to grow the business of your dreams. 

In this episode of the Side Hustle to Six Figure Podcast, host Chontelle Fossey delves into her transformative journey from struggling with inconsistent sales and high anxiety to discovering a scalable, automated sales strategy that doesn’t rely heavily on Facebook ads.

Chontelle shares the key metrics that changed her approach, the power of growing an email list, and how this shift allowed her to achieve predictable outcomes and leave her corporate job. She also highlights a client success story to illustrate the effectiveness of this strategy and announces her upcoming online course designed to help other side hustlers achieve similar success. Tune in for actionable insights and strategies to turn your passion into a profitable, sustainable business.

    Episode Highlights:

• The Early Struggles: Chontelle shares her journey from inconsistent sales and anxiety to finding an automated way to scale her business without relying heavily on Facebook ads.
• The Turning Point: Discover how a light bulb moment and a key metric analysis transformed Chontelle's approach to marketing and profitability.
• Email Marketing Magic: Learn how growing an email list became Chontelle's secret weapon, allowing her to scale her sales sustainably and profitably.
• Client Success Story: Hear about a client who transitioned from spending thousands on Facebook ads with little profit to using email marketing effectively, resulting in increased profits and more free time.
• Upcoming Course Announcement: Chontelle is launching an online course in September to teach this scalable sales strategy, perfect for side hustlers preparing for Q4.

• Predictable Outcomes without Facebook Ads: Chontelle reveals the automated strategy that helped her achieve consistent sales without burning through profits on ads.
• Analysing Metrics: The importance of understanding key metrics like the cost of purchase to make informed decisions.
• The Power of Email Lists: Why growing your email list is a game-changer and how it can lead to sales on autopilot.
• Client Transformation: Real-life example of how email marketing can reduce marketing spend, increase profits, and give you back your weekends.
• Scalable Sales System: Steps to create a reliable sales system using lead ads and automated email flows.

• Episode 3: Why Your Email Marketing Isn’t Working: Listen Here
• Join the Waitlist for Chontelle’s Online Course - Scrollers to Subscribers: Sign Up Here
• Ready for Chontelle and her team to implement an email marketing strategy? Learn More Here

In this episode of the Side Hustle to Six Figures Podcast, host Chontelle Fossey dives into the exact steps you need to take to secure your first 10 sales—or your next 10. Whether you're just starting out or looking to break through a sales plateau, Chontelle's strategies will guide you towards success. Get ready for a deep dive into both organic and paid marketing strategies that will help you build brand awareness, drive traffic to your website, and convert visitors into loyal customers.

Organic Strategy for Gaining Sales:

Chontelle covers the importance of building traffic and the exact number of visitors to your website to aim for. A social media strategy is shared, and Chontelle explains how you can measure your effectiveness on social media, to get seen by more people. 

Chontelle shares how you can use insights from Meta Business Suite to grow your reach and how you can see if your content is resonating with your ideal audience. 

Paid Strategy for Gaining Sales:

Chontelle shares how Facebook Ads can help you with your overall strategy, building brand awareness and reach at a really low cost. She then explains how utilising Facebook ads at a really low cost, can help you to scale your sales faster.

Combining Strategies:

Chontelle shares how you can combine both an organic and paid strategy to get your first 10 sales faster. 

Resources Mentioned:

• Episode 5. of Side Hustle to Six Figure Podcast to grow your traffic
• Meta Business Suite
• Answer the Public
• Pinterest for content pillar ideas

Stay Connected and Keep Learning with Chontelle: 

• Join the waitlist to Chontelle's upcoming online course - 'Scrollers to Subscribers' to learn how to grow and nurture an email list with Facebook lead ads, for a really low cost.  Join here. 
• Join Chontelle’s Facebook group for more tips and support.
• Subscribe to the podcast for weekly actionable strategies.

We all want to turn more website visitors into buyers, so in this Side Hustle to Six Figure podcast episode, host and online business strategist, Chontelle Fossey, will dive into key aspects that make a site convert higher than others, with easy to understand examples. Grab a pen and paper as there's lots of takeaways!

• The Importance of Conversion Rates: Learn about conversion rates, why they matter, and how to check yours in Shopify analytics.
• Website Optimisation Insights: Discover key similarities among high-converting Shopify sites and how you can apply these insights to your own website.
• Focus on Navigation: Understand the role of clear and intuitive navigation in enhancing user experience and increasing conversions.
• Building Trust: Explore simple yet effective ways to build trust with your website visitors, from showcasing reviews to displaying payment icons.
• Effective Product Descriptions: Learn how to craft product descriptions that address your customers’ needs and desires.
• The Power of the About Page: Optimize your About page to connect with your audience and keep them engaged.
• Traffic Quality Check: Ensure the traffic coming to your site is of high quality and relevant to your offerings.

Ways to connect with Chontelle (the host):

• Join the Side Hustle to Six Figure Facebook group
• Follow her on Facebook, Instagram or Tiktok
• Work with her one on one
• Optimise your email marketing game for effortless sales

Welcome to another episode of the "Side Hustle to Six Figure Podcast" with your host, Chontelle Fossey.

In this episode, Chontelle delves into the crucial topic of goal setting and how it can sometimes be the very thing holding you back from moving forward.

Highlights:

Discover why declaring your goals might give you a temporary high but can ultimately hinder your motivation. Chontelle shares her own experience with launching this podcast and the unexpected challenges she faced.

The Pitfalls of Goal Setting: Learn about common mistakes in setting goals and why focusing solely on the end goal can be detrimental.

Action-Oriented Goals: Explore the concept of setting realistic, actionable goals that bring you closer to your big dreams.

Micro Progress: Understand the power of small, consistent actions and how they compound over time to create significant results.

Key Takeaways:

• Why traditional goal setting might not be working for you.
• The importance of setting micro goals and celebrating small wins.
• How to create a realistic action plan that moves you forward. The difference between planning and procrastination.

Join Chontelle as she provides actionable steps to reframe your goal-setting process and achieve your dreams without getting overwhelmed. If you're tired of juggling your full-time job with a side hustle and feeling stuck, this episode is for you. Listen now to transform your approach to goals and start seeing real progress in your entrepreneurial journey!

Connect with Chontelle:

Facebook Group: Side Hustle to Six Figures Facebook Group

In this episode of the "Side Hustle to Six Figure Podcast," host Chontelle Fossey shares essential strategies to drive more traffic to your website, a crucial step for increasing sales.

Chontelle, an experienced e-commerce coach and email marketing strategist, draws from her journey of turning a side hustle into a six-figure business.

Key highlights include:

• SEO Basics: Understand the importance of search engine optimization and how blogging can enhance your site’s visibility.
• Social Media Strategies: Learn why consistent posting on your preferred platform is vital and how to effectively use stories with links.
• Collaborations and Influencers: Explore how teaming up with micro-influencers and brand ambassadors can expand your reach.
• Giveaways: Discover the benefits of hosting giveaways to engage your audience and grow your brand. Advertising Insights: Get tips on using Google and Meta ads wisely as part of a broader marketing strategy.
• Entering Awards: See how business awards can boost your credibility and visibility. Email Marketing: Find out why building and nurturing an email list is one of the most effective ways to drive traffic and convert sales.

Chontelle emphasizes the importance of tracking your traffic to identify what works best for your business.

Join her next week as she delves into goal setting, a critical component for achieving entrepreneurial success. Don’t miss out on actionable insights to help turn your passion into profit!

Resources mentioned - Join the Side Hustle to Six Figure Facebook Group today! https://www.facebook.com/share/uGPZ1oKTCRZnmnT4/

Episode Description:

Are you feeling overwhelmed by the highs and lows of your side hustle? In this episode, Chantelle Fossey, your go-to e-commerce coach and email marketing strategist, shares her journey from corporate life to turning her side hustle into a six-figure business. Learn the essential metrics that will steer your business towards consistent growth and how to gain control over your sales. Don't miss the actionable strategies that can transform your side hustle into a thriving enterprise.

Highlights:

• The emotional roller coaster of juggling a side hustle with a full-time job.
• Why having control over your business is crucial for sustained success.
• Chontelle's personal journey from a high-paying corporate job to e-commerce success.
• The importance of key metrics: website traffic, conversion rates, and average order value.
• Real-life client success stories and how simple changes can significantly boost sales.
• Actionable steps to benchmark your current performance and identify growth opportunities.
• How focusing on the right metrics can take the emotion and overwhelm out of your business decisions.

Key Takeaways:

• Learn how to benchmark your business performance with key metrics.
• Discover why influencing your traffic, conversion rate, and average order value is critical.
• Understand how to set realistic and achievable sales goals.
• Gain insights into creating a plan that provides control and direction for your business.
• Get motivated to take your side hustle to the next level with practical tips and strategies.

Resources Mentioned:

• Book a Strategy Session with Chontelle
• Download the Weekly Tracker
• Join the Side Hustle to Six Figures Facebook Group

Next Episode Teaser:

Join us next week as we dive into strategies for increasing your website traffic. Chontelle will share easy and effective methods to attract more visitors to your site, helping you to grow your e-commerce business.

Make sure to follow and subscribe to the podcast so you don't miss out!

If you found this episode helpful, please leave a review to help others discover the podcast. Your feedback is invaluable and helps us reach more aspiring entrepreneurs.

Join the Conversation:

Connect with like-minded entrepreneurs in our free Facebook Group and share your journey. Don't forget to download our weekly tracker to start gaining clarity on your business metrics today!

In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares the exact 3 step strategy, that took her personal e-commerce business to six figures and enabled her to quit her corporate career for good.

Learn the options available to set up a repeatable sales system that enables you to get seen as a brand (without pleasing the algorithm), nurtures and converts your ideal customer (traffic without the hustle) and how to automate and optimise the whole process for sales whilst you sleep. 

Chontelle puts a spotlight on the realities of growing an e-commerce business and exactly what you need to be able to get sales on repeat, in an automated way that enables you to scale. 

Connect with Chontelle

- Book a FREE 30-minute strategy session - DM Chontelle on either Facebook or Instagram, with the word "SALE," and Chontelle will send you a calendar link to book this free call. During the call, Chontelle will evaluate where your brand is at and share her insights as it relates to her repeatable sales system. 

- Join Chontelle and other entrepreneurs in her Facebook Group - Side Hustle to Six Figures

Overview:

This episode delves into the common pitfalls of email marketing and provides insights on how to transform your email campaigns into highly profitable endeavours. The host shares their personal journey, explaining why their initial email marketing efforts didn't yield expected results and what changes led to significant improvements.

Key Points:

• Setting Realistic Expectations: Email marketing is often touted for its high ROI, but initial efforts may not reflect this. Understanding and setting realistic expectations is crucial.
• Analysing Metrics: Key metrics such as open rates and click-through rates are essential. The host emphasizes that good open and click rates indicate effective subject lines and engaging content.
• Importance of List Size: A small email list can limit the number of sales. The host highlights the significance of growing the email list to increase website traffic and conversion rates.
• Consistency: Regular and consistent emailing is vital. Subscribers should know when to expect emails, which helps in maintaining engagement and improving sales.
• Automations: Setting up email automations, like abandoned cart reminders, can significantly boost conversions by re-engaging potential buyers.
• Data-Driven Decisions: Using metrics and analytics to make informed decisions can help in identifying and fixing issues in the email marketing strategy.

Why Listen: Learn from Experience: The host's personal journey provides relatable insights and practical advice.

• Actionable Tips: The episode is packed with specific tips on improving email marketing performance, from growing the email list to setting up effective automations.
• Motivation to Persist: Encouragement to not give up on email marketing too soon, with reassurance that consistent effort and strategy refinement can lead to success.

Tune in to gain a deeper understanding of why your email marketing might not be working and how to turn it into a major revenue driver for your business.

Other ways to connect:

View email marketing packages (either one off or ongoing): https://ecomelevate.co.nz/done-for-you/

Join the Facebook Group - Side Hustle to Six Figures: https://www.facebook.com/share/jWZxkApzsU6kuVzs/

Follow or subscribe to this podcast to never miss an episode.

Transform Your Business: Build Trust, Connect Deeply, and Grow Effortlessly

Welcome to the Side Hustle to Six Figure Podcast! In this episode, Chontelle Fossey, your e-commerce coach and email marketing strategist, reveals three powerful strategies to supercharge your business growth without spending hours on social media.

• Build Trust: Discover why trust is essential for converting visitors into customers and how to leverage reviews to boost your credibility and sales.
• Create Connection: Learn the secret to making your brand relatable and engaging, leading to increased customer loyalty and higher sales.
• Effective Marketing: Uncover a foolproof way to get in front of your ideal customers and drive traffic to your site, even if you're not a fan of social media.

Intrigued? Tune in to learn these game-changing strategies and start growing your business today!

More ways to connect:

• Subscribe and follow this podcast
• Join the Side Hustle to Six Figure Facebook Group - https://www.facebook.com/groups/1463610990944482/ A safe place to connect and find support from entrepreneurs (just like you), looking to turn their side hustles into thriving six figure businesses and beyond. A place to observe, learn and freely ask questions. A group that actively supports your dreams, helping you to turn them into your reality.
• One to one coaching strategy sessions with Chontelle - ⁠⁠Work With Me - Ecom Elevate⁠⁠get unstuck and turn your passion into profit

• Email Marketing one off packages or ongoing monthly support -⁠Done For You - Ecom Elevate⁠⁠

Unlock the confidence to leave your 9-5 job and scale your side hustle!

Welcome to the Side Hustle to Six Figure Podcast, hosted by Chontelle Fossey, your go-to e-commerce coach and email marketing strategist. In this transformative episode, Chontelle shares the four fundamental foundations that you need in your business, to support your business to grow. If you're looking to confidently take your business to the next level, then this episode is for you!

Episode Highlights

• Chontelle's Journey: Chontelle shares some of her own learnings and things that she wished she had implemented, right from day one.

• Visualize Your Last Day: Learn a powerful technique to help you prepare mentally for leaving your corporate job and embarking on your entrepreneurial journey. Practice this, and you'll get there faster.

• Four Essential Foundations: Uncover the critical areas you need to focus on to build a strong business foundation that can support significant growth.

• Actionable Strategies: Get practical tips that will help you implement these foundations and set your business up for long-term success.

Why Listen?

If you're struggling to balance your full-time job with a side hustle that you know could be more, this episode is for you. Chontelle offers step-by-step strategies and insights that will give you the confidence to take the leap and grow your business.

Subscribe and Share:

Don't miss out on future episodes packed with actionable advice and inspiration. Subscribe to the Side Hustle to Six Figure Podcast and share it with your business besties who are ready to turn their passion into profit.

Join Chontelle in the next episode for more game-changing strategies that have propelled her business forward. Get ready to elevate your side hustle!

More Ways to Connect:

• Subscribe and follow this podcast
• Join the Side Hustle to Six Figure Facebook Group - https://www.facebook.com/groups/1463610990944482/ A safe place to connect and find support from entrepreneurs (just like you), looking to turn their side hustles into thriving six figure businesses and beyond. A place to observe, learn and freely ask questions. A group that actively supports your dreams, helping you to turn them into your reality.
• One to one coaching strategy sessions with Chontelle - ⁠Work With Me - Ecom Elevate⁠
  get unstuck and turn your passion into profit

• Email Marketing one off packages or ongoing monthly support -Done For You - Ecom Elevate⁠

Welcome to Side Hustle to Six Figures, the podcast that shares strategies to turn your passion project into profit so that you can kiss your 9-5 behind. Hosted by podcast host, successful entrepreneur and marketing agency owner, Chontelle Fossey.

More ways to connect:

• Subscribe to this podcast
• Join the Side Hustle to Six Figure Facebook Group - Side Hustle to Six Figure Facebook Group - A safe place to connect and find support from entrepreneurs (just like you), looking to turn their side hustles into thriving six figure businesses and beyond. A place to observe, learn and freely ask questions. A group that actively supports your dreams, helping you to turn them into your reality.
• One to one coaching strategy sessions with Chontelle - ⁠Work With Me - Ecom Elevate⁠ get unstuck and turn your passion into profit
• Email Marketing one off packages or ongoing monthly support -Done For You - Ecom Elevate⁠

In this episode, host, Chontelle Fossey, dives deep into crafting an effective email marketing strategy to prepare for Black Friday. If you haven’t already, check out these complimentary previous episodes:

• Episode 17: The 5 key decisions for your best black Friday sales
• Episode 19: Do this NOW for your best black Friday (without the overwhelm)

Key Takeaways:

• Email Marketing Importance: Email marketing is a crucial tool for driving free traffic to your website, especially around Black Friday. It's not too late to grow your email list!

• Email Frequency: Start by sending at least one email per week leading up to Black Friday. As the day approaches, increase the frequency to engage your audience.

• Email Flows: Implement essential email flows—browse abandonment, abandoned cart, and welcome emails—to maximize engagement.

• Promotional Strategy: Build excitement before your sale by sending emails that outline your offers, remind customers of urgency, and encourage them to prepare.

• Segmentation: Utilise list segmentation to resend emails to those who didn’t open previous messages.

• Countdown Timers: Use countdown timers in your emails to create urgency on the last day of your promotion.

Resources Mentioned:

• Free Download: How to Grow and Nurture an Email List
• Free Black Friday Planner and Checklist
• Join my Facebook group: Side Hustle to Six Figures
• Email Countdown Timer: Sendtric

Feel free to reach out to me, Chontelle Fossey, on Facebook and Instagram to share your thoughts or ask questions about the episode. Let’s get ready for an amazing Black Friday together!

In this episode, podcast host, Chontelle Fossey, dives into the importance of preparation for Black Friday. Emphasizing that small, consistent steps lead to significant progress, she shares key decisions and actionable steps to take now to avoid chaos and overwhelm as the big day approaches.

1. The Power of Small Steps:

   • Emphasizes how tiny actions accumulate to create major results.
   • Preparation alleviates feelings of chaos and helps maintain control.

2. Recap on the 5 Key Decisions You Need To Have Made

3. Creating and Preparing Assets:

   • Develop a cohesive look for your website, social media, and email marketing to reflect your Black Friday campaign.
   • Duplicate your Shopify theme for modifications without disrupting your current site.

4. Social Media Strategy:

   • Create all necessary images and schedule social media posts in advance.
   • Incorporate various formats like posts, stories, and reels for broader reach.

5. Inventory Management:

   • Check stock levels to ensure you have enough of your best-selling products.
   • Set up discounts or promotional codes ahead of time to streamline the process.

6. Email Marketing Strategy:

   • Actively grow your email list with strategies like collaborations or giveaways.
   • Nurture new subscribers through a well-crafted welcome email series.
   • Plan regular email communications leading up to Black Friday to build rapport.

• Review and finalise the five key decisions regarding your Black Friday strategy.
• Start creating promotional materials (images, emails, etc.) to ensure a consistent brand message.
• Schedule social media posts and prepare your email marketing strategy.
• Assess stock levels and set up necessary discounts in advance.

• Link to Free Download: Checklist for Black Friday preparations, including the five key decisions.
• Link to Email List Growth Guide: Tips and strategies to effectively grow and nurture your email list.

• For more support, join the Side Hustle to Six Figures Facebook group and connect with Chontelle and ask questions.
• Consider booking a one-on-one coaching session with Chontelle for personalised strategy support.

In this episode, host Chontelle Fossey, shares her personal journey from corporate leadership to becoming an e-commerce coach and business owner.

Key Highlights

Background and Career Path: Chontelle discusses her early career, including her travels and corporate roles, highlighting her transition from a high-pressure environment to a coaching position.

E-Commerce Beginnings: She explains how she started selling houseplants as a hobby during the pandemic, which evolved into a full-fledged business after recognising demand.

The Shift to Coaching: After gaining experience in e-commerce and email marketing, Chontelle became a contracted e-commerce coach, allowing her to help others navigate their own business journeys.

The Importance of Email Marketing: Chontelle emphasizes how mastering email marketing significantly impacted her business growth and client success.

Future Aspirations: Chontelle shares her plans to launch online courses and expand her coaching services, aiming to empower others to achieve freedom and flexibility in their lives.

Three Key Areas for E-Commerce Success: Chontelle breaks down the 3 areas you need to master to be able to scale your sales, from her perspective and experience. 

Connect with Chontelle

Follow Me on Instagram

Follow Me on Facebook

Work With Me - 1:1 Coaching

Join my Facebook Community - Side Hustle to Six Figures

Email Marketing Agency - Ecom Elevate

In this episode of the Side Hustle to Six Figure Podcast, Chontelle Fossey dives into the crucial preparations you need to make for Black Friday.

With only 73 days left, Chontelle shares five key decisions that can set your e-commerce business up for success during the biggest sales event of the year. From deciding when to launch your sale, crafting the right offer, to whether or not you should invest in paid advertising, Chontelle covers it all. She also highlights the importance of treating your email subscribers like VIPs and ensuring your promotions are simple and effective.

Tune in to this episode to get actionable tips that will help you prepare, avoid costly mistakes, and maximize your sales during Black Friday.

If you want to make the most of Black Friday and have a record-breaking quarter, this episode is for you!

Resources Mentioned

Get your FREE Black Friday Planner Checklist, to help guide your planning and execution.

In this episode, Chontelle takes you behind the scenes of a powerful coaching session that offers valuable insights for e-commerce business owners. She walks you through her process and shares key takeaways that can help you scale your business while managing time constraints.

Key Takeaways:

• Overcoming Business Challenges: Mary’s business faced tough times, losing key team members and struggling to scale sales despite having good website traffic.
• Importance of Returning Customer Rate: Chontelle explains how Mary’s high returning customer rate (over 70%) signaled a need for more new customers. If your returning customer rate exceeds 30%, you might be relying too much on existing customers and not attracting enough new ones.
• Tracking Engagement with Klaviyo: Chontelle highlights the importance of monitoring list engagement when growing an email list through ads, especially using giveaways. Mary’s highly engaged list was an excellent foundation for future sales growth.
• Repurposing Content with Automated Flows: A simple yet powerful change was creating an automated email flow that sends out an email every Monday without additional effort. Chontelle shares how repurposing existing content can drive free traffic and increase sales.
• Small Budget Tweaks for Big Results: By reallocating Mary’s ad spend slightly, focusing more on growing her email list, they were able to bring in new customers and increase sales without spending more money overall.
• Maximizing Email Frequency: Chontelle emphasizes that sending more emails don’t necessarily lead to unsubscribes—consistent, value-driven emails build trust, drive traffic, and generate more sales.
• Turning Off Smart Sending: A crucial tip for Klaviyo users—disabling "Smart Sending" in email flows ensures subscribers receive all scheduled emails, boosting the chances of sales.

Actionable Tips:

• Check your returning customer rate to ensure you're balancing between repeat buyers and new customers.
• Review your email list engagement when growing it through ads or giveaways to ensure you're attracting the right people.
• Consider setting up automated email flows using repurposed content to save time and increase traffic.
• Evaluate your marketing spend and test small adjustments to boost brand awareness without increasing your overall budget.
• Send more emails! Don’t shy away from frequent, value-packed communication with your list—it’s a proven way to drive sales.

Join Chontelle in this episode as she uncovers practical, hands-on strategies that can help any e-commerce business owner overcome roadblocks and scale their business efficiently.

Need Further Help - Book a One to One Coaching Session with Chontelle:

• Book a 1:1 coaching session to gain clarity and control of your business. Book here. 

In this episode, Chontelle recaps key insights from the Girls in Business Conference in New Zealand, where six and seven-figure entrepreneurs shared their journeys.

They spoke candidly about the challenges they faced and what led to each of their success. 

Listeners will learn about the seven traits that Chontelle observed, that these successful entrepreneurs each seem to have.:

• Embracing hard times
• Having a clear unique selling proposition
• Staying authentic and personable
• Taking bold action
• Being brave
• Consistency
• Belief in their vision

Whether you’re just starting out or looking to grow, this episode offers valuable takeaways that could make all the difference. Chontelle also invites listeners to join the Side Hustle to Six Figures Facebook group, where she has shared exclusive content from the conference, including valuable slides, shared by successful entrepreneur, Priscilla Hajiantoni. 

In this episode of the Side Hustle to Six Figure Podcast, Chontelle Fossey shares actionable ways to automate your e-commerce business and start working smarter, not harder.

Learn how to repurpose your social media content with Metricool, increase your average order value with Shopify apps like Frequently Bought Together and Reconvert, and capture more reviews automatically with Judgeme.

Plus, discover the power of email automations and how they can help boost customer retention and sales, and explore how ManyChat simplifies your list-building process.

Tune in to discover the tools you need to scale your business without adding extra hours to your day!

Links for key episode topics:

• Metricool
• Frequently bought together
• Reconvert
• Judgeme
• Email automations - I recommend Klaviyo
• Manychat

Join Chontelle's Facebook Group - Side Hustle to Six Figures for extra support and a community of like-minded entrepreneurs. 

Sales will be your last measure of success, you need to align a few other metrics first, in order to see repeatable sales.

In this podcast episode, host, Chontelle Fossey, shares a traffic light system that she has used to scale her ecommerce brand to 6 figures. It's a roadmap to success and highlights where you need to best spend your time and focus. 

When you feel clear on what to focus on, the overwhelm is reduced and you have a clear path to influence your sales.  When you master the system, you have successfully set up a repeatable sales system that gets you consistent, repeatable sales, day after day. 

Resources mentioned in this episode:

The Repeatable Sales System Traffic Light Evaluation Form. 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

In this podcast episode, host, Chontelle Fossey, shares six things that she needed to stop, in order to scale her sales. 

She shares these with you so that you can scale your sales much faster, without the roadblocks that she faced. 

When you stop doing these things, you can scale your sales with a lot more ease. 

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

Episode Summary:

In this eye-opening episode, Chontelle Fossey reveals the most overlooked (and critical) step in the customer journey that’s costing ecommerce founders sales. While many assume traffic equals revenue, Chontelle explains why this "see → click → buy" model doesn't reflect reality, and what you can do instead to convert more of your website visitors.

She walks through the real path most customers take, why they’re likely to leave without buying, and how to bridge the gap with one powerful step: nurture. You’ll hear practical tips for how to build an email nurture sequence that actually converts, what to include in each email, and how to make your email list your most profitable sales channel.

Whether you’re struggling to scale or feeling exhausted from social media, this episode will help you build a more sustainable and scalable sales system.

What You’ll Learn:

• Why 97% of your traffic is walking out the “back door” of your website

• The most under-utilised page on your site (and why it needs your name on it!)

• How to shift your focus from traffic to conversion

• What an effective welcome flow looks like, and why yours probably isn’t cutting it

• A step-by-step breakdown of the 4 must-have emails in your nurture sequence

Bonus: Grab Chontelle’s Welcome Flow Swipe Files—a plug-and-play email sequence designed to boost your conversions. Visit chontellefossey.com/welcomeflowswipefiles or click this link to download them. 

Connect with Chontelle: Chontelle mainly hangs out on Instagram and you can find her here @chontellefossey

In this episode of Six Figure Systems, Chontelle Fossey breaks down what every ecommerce founder needs to hear: scaling your sales isn’t about doing more, it’s about influencing the right numbers.

Using her own journey of scaling an ecommerce brand (without burning out or handing it all over to an agency), Chontelle shares the simple math behind consistent, profitable growth and the three metrics that matter most: traffic, conversion rate, and average order value.

She dives into the real cost of chasing sales through ads, the power of email as a measurable marketing engine, and how focusing on the right numbers can give founders back control of their time, profit, and peace of mind.

This episode is a must-listen for ecommerce business owners who feel like they’re stuck on a hamster wheel and are ready to scale in a smarter, more sustainable way.

What You’ll Learn in This Episode:

• Why ecommerce really is just a numbers game (and why that’s empowering)

• The 3 metrics that determine your sales (and how to influence them)

• Why paid traffic might be eating your profits

• How Chontelle uses her email list as a powerful traffic engine

• What most founders aren’t measuring, and why that’s costing them

• The smarter way to spend your marketing budget (that scales and sustains)

Connect with Chontelle 

• Follow Chontelle on Instagram → @chontellefossey

Today’s episode is a little lighter, a little snappier, and super practical.

I’ve been diving deep in recent weeks, and while those episodes are important, sometimes we just need a few simple, actionable wins.

So this week I’m sharing 7 quick hacks that are working right now for e-commerce businesses in 2025. These are things I’ve tested myself and seen work for my students inside Six Figure School.

What you’ll hear in this episode:

✅ A super simple pop-up tweak that could take your email list growth from meh to magic (we’re talking up to 16–17% submit rates!)

✅ The best way to grow your list with Meta ads without blowing your budget—or wasting hours building fancy landing pages

✅ The one email marketing trick that could destroy your deliverability if you’re not careful (and what to do instead)

✅ A sneaky little sender name change that bumped my open rate to 59% overnight

✅ My $2-a-day social media strategy that grows your following without relying on reels or stories

✅ Why now’s the time to embrace AI (and how to create your very own marketing assistant bot to save you HOURS)

These are real results from real ecom brands and the best bit? They’re all things you can try today without spending a fortune!

If this episode is helpful to you, please share with a business bestie - it would mean so much to me. 

Can you believe we're nearly six months into the year? If you're still staring at the same goals you set in January without much progress, this episode is for you.

Chontelle breaks down the three types of ecommerce business owners right now:

• The exhausted business owner who’s lost the love for it
• The passionate hustler doing all the things but still not paying herself
• The strategic planner with a game plan but still room to grow

If you’re not where you expected to be, it’s probably not about working harder - it’s about working smarter and more intentionally.

In this episode, you’ll learn:

• Why most businesses don’t make it past year two and how to avoid being a statistic
• The three ecommerce metrics that actually move the needle: traffic, conversion rate, and average order value
• How 1% weekly improvements can lead to huge changes over time
• Simple ways to increase average order value, grow your list, and get more traffic to your site
• How to stay focused and avoid the shiny object syndrome

This episode is your reminder that big results come from small, consistent actions.

The key is to pick one area, focus your energy there, and track the impact. One percent better every week really adds up.

Key Takeaways

Choose one metric this week - average order value, conversion rate, or traffic, and ask yourself, what would a 1% improvement look like? Then put a plan in place to make it happen.

Links mentioned:

• Episode 37: 10 Similarities Between Growing a Business & Dieting
• Episode 43: The Hidden Cost of Hustle: Why Founders Burnout & How to Fix It
• Episode 46: Are You Building a Business You Love or Loathe?

Want help figuring out your next best step? Reach out to Chontelle via DM or leave a review to share your thoughts on this episode.

What’s It's really like inside Six Figure School? (And Why Now’s the Time to Join)

Description:
Six Figure School is officially open, and in this episode, I’m giving you a sneak peek inside. I’m sharing why I created it, how it’s different from other programs, what members are saying, and what’s coming next.

If you’re tired of working so hard in your ecommerce biz without consistent results, this might be exactly what you’ve been waiting for. Early bird pricing is only available for a few more days, before doors close again.

Learn more or join now: Six Figure School

Questions? DM me on Instagram @chontellefossey or book a call with me to discuss here. 

How to Systemise Your Sales and Create More Freedom with Automation

Episode Summary:
If you're stuck working harder than ever in your ecommerce business but not seeing the sales you want... it's not because you're not doing enough. It's because you're trying to do it all manually.

In today’s episode, I’m sharing why automation is the missing piece you need to finally scale your sales — and how it can create the freedom and flexibility you started this business for in the first place.

Imagine sales still rolling in while you’re doing school pickups, running errands, or having a cheeky sleep in. That’s the power of automation, and it’s easier to set up than you think.

I'll show you where to start, what to focus on, and how to finally stop being stuck on the hustle hamster wheel.

Ready to work smarter, not harder?

Links & Resources:

• Save Your Seat for My Free Masterclass:
  Sales While You Sleep – The 3-Step System to Consistent $10K Months
  Register Here: https://www.sidehustletosixfigures.co/sales-while-you-sleep-masterclass

• Follow me on Socials: @chontellefossey or Facebook 

Running a business should feel good. If it doesn’t, something’s gotta shift.

In this episode, Chontelle shares the one question every ecommerce founder needs to ask—and why your answer can change everything.

Whether you’re feeling stuck, drained, or just not as excited as you used to be, this episode is here to help you realign with the business (and life) you actually want to build.

IN THIS EPISODE, YOU'LL HEAR:

• Why “how do I want to feel?” is a business question worth asking
• The real reason you might be falling out of love with your biz
• How clarity in feelings leads to better decisions (and more freedom)
• A simple 4-step reflection to reconnect with your purpose
• What Chontelle changed in her own business to reignite the spark
• How to move from overwhelm to in control with actionable tweaks

Chontelle would love to know if you've enjoyed this episode and got something out of it. Drop into her DM's anytime - she loves hearing from her loyal and new listeners!

Connect with Chontelle on Facebook or Instagram. 

Why You're Working So Hard But Still Not Seeing Results

In this episode of Side Hustle to Six Figures, Chontelle shares the real reason why so many ecommerce business owners feel like they’re doing all the things but still aren’t seeing the results they’re working so hard for.

This episode is a must-listen for anyone feeling stuck, burnt out, and wondering if all this hustle is ever going to pay off.

Here’s what Chontelle covers:

• Why working harder isn’t the answer (and what actually moves the needle)
• The three biggest reasons ecommerce owners stay stuck
• How to get clear on your strategy so you’re not just spinning your wheels
• What money-making activities really are – and how to tell if you're doing them
• The three key things she tracks every week to stay on course

Listeners will walk away with clarity, direction, and a practical way to make the most of their limited time – without burning themselves out.

Mentioned in this episode:

• Episode 42: Set This Up Once - Get Sales on Repeat (Chontelle's sales system strategy)

• Episode 43: The Hidden Cost of Hustle: Why Founders Burnout & How to Fix It

If this episode hit home, be sure to share it with a business bestie or leave a review – it helps more people find the show.

Most ecommerce coaches are shouting about ads, but what if you didn’t need to pay to get people to your website? What if there was a strategy that brought in free traffic, nurtured your audience, and helped you increase sales by up to 30%?

Well, that’s what podcast host, Chontelle Fossey is sharing in this episode. 

If you’re still handing over your hard-earned profits to Facebook and Insta and hoping for the best, it’s time to hit pause on that and tune in here instead.

Inside this episode, Chontelle breaks down:

• Why paid traffic isn’t sustainable for most small brands
• The two core purposes of every email (and how to nail them)
• Easy ways to increase click-throughs (hint: it’s not just adding a ‘shop now’ button)
• Smart ways to create urgency, exclusivity, and FOMO without slashing prices
• How email builds real connection – and why that trumps socials every time

Free Video Training: 

Watch the free video training - how to write compelling and converting emails. Click here to gain access. 

Connect with Chontelle: Still confused about Email Marketing? Chontelle would love to help you! Flick her a DM on Instagram. 

Episode Summary:
This episode is a special one – I’m joined by my very first guest, Sarah Wood from The Founder Wellbeing Co. Sarah’s a health and wellbeing coach who works with entrepreneurs and founders to help them stop living in survival mode and start feeling their best – mentally, physically, and emotionally.

We chat about the very real (and often ignored) cost of hustle culture, what burnout actually looks like, and how your wellbeing is directly tied to your business success. Sarah also shares practical, doable strategies to build resilience, restore your energy, and stay in love with your business – even on the tough days.

Whether you’re feeling flat, overwhelmed, or just running on empty, this one’s packed with real talk and helpful tips.

What We Cover in This Episode:

• Sarah’s journey from burnt-out corporate exec to founder wellbeing coach

• The 4 signs of burnout you need to look out for

• Why business success and wellbeing aren’t separate things

• The “restore-resolve-resilience” model and how it can help you feel more in control

• How to build stamina for the long game of entrepreneurship

• What to do when you start falling out of love with your biz

• Simple daily habits to boost energy and protect your mental health

Links & Resources:

• Follow Sarah on Instagram: @thefounderwellbeingco

• Download Sarah’s free sleep meditation audio (link in her bio)

Share & Support:

• Got a biz bestie who needs to hear this? Share this episode with them!

Why Sales Feel So Hard – And the Simple System That Changes Everything

Are you pouring hours into your biz and still wondering why sales aren’t rolling in consistently? You’re not alone – but you might be missing just one key piece.

In this episode, I’m sharing the gold from my recent masterclass, The E-commerce Automation Advantage. You’ll hear how I went from corporate burnout to daily Shopify sales (without relying on the algorithm or blowing cash on ads).

I’ll walk you through my Repeatable Sales System™ – the same system that helped me quit my 9-5, hit consistent $10K months, and turn my business on and off when I choose. Yep, really.

We’ll cover:

• The three sales systems you need to stop burning out
• What’s really missing in your customer journey
• How to set up a sales machine that works while you sleep
• The overlooked metric that’s tanking your conversion rate
• Why social media alone isn’t going to cut it

If you’re serious about scaling without the stress, this one’s for you.

Grab a cuppa (or a wine – no judgment here) and get ready to take notes!

Join Six Figure School – my signature program for ecom biz owners ready to scale to consistent $10K months (and finally pay themselves well).
Doors close Sunday 30th March at midnight NZDT. Click here to join now

• Connect with Chontelle on Facebook
• Connect with Chontelle on Instagram

If your e-commerce sales have slowed—or worse, completely stalled—you’re not alone. But before you panic, slash your prices, or assume no one wants your products, let’s diagnose what’s really going on.

In this episode, I walk you through a six-point checklist to help you identify exactly why sales might be slow and what you can do to fix it—fast. We’ll cover:

• The #1 mistake business owners make with their website that stops visitors from buying.
• How to know if your pricing is helping or hurting your sales.
• Why most people don’t buy on their first visit—and what to do about it.
• The sneaky way you might be marketing to the wrong audience.
• Why your social media might not be driving sales (and how to fix it).
• How to create urgency without constantly running sales.

Sales dips are normal, but they don’t mean your business is broken. Sometimes, small changes make the biggest difference—and this episode will help you pinpoint exactly where to start.

So, grab a pen, listen in, and let’s get those sales flowing again!

Get More FREE Support:

Want automated sales on repeat? Sign up to the FREE Masterclass - The Ecommerce Automation Advantage - the exact steps to setting up a system for consistent sales to reach predictable $10K months. Register here. 

Anyone who joins live, will get access to a free lesson to create their own AI Marketing Assistant and there is a replay if you are unable to attend in person. 

In this thought-provoking episode of Six Figure Systems, Chontelle shares the five inner traits that unlock true business growth, and spoiler alert: it’s not about doing more.

If you’ve ever felt like you’re doing all the things but not getting ahead, this episode is your invitation to pause. To reflect. And to rethink what it really takes to scale sustainably.

We’re not talking tactics or to-do lists today. We’re diving deep into mindset, the quiet power behind every smart, scalable business. You'll walk away feeling clear, calm, and re-energized with what to focus on (and what to let go of) as you grow.

What You’ll Learn:

• The mindset shift that changed everything for Chontelle

• Why belief is the first step to breakthrough growth

• How to set boundaries around your time, role, and energy

• What strategic thinking really looks like and how to develop it

• Why action still matters (and how to do it without burnout)

• The difference between DIY-ing your growth vs. getting guidance and why timing matters

Connect with Chontelle:

Come say hi on Instagram or Facebook

In this episode, we're breaking down why your business isn’t paying you and what you need to do differently to start seeing consistent, reliable sales.

What you'll learn:

• The biggest mistake keeping e-commerce business owners stuck and why working harder isn’t the answer
• How to stop chasing sales and set up an automated system that brings in revenue while you sleep
• The three key elements of a high-performing sales system and how to measure where you’re at
• Why relying on social media alone is risky and what you need to focus on instead
• Details on my free masterclass where I’ll walk you through the exact system that gets my students to consistent $10K months

Listen in now and let’s get your business working for you, not the other way around.

Register for my free masterclass: Click here to register and save your spot!

Tired of working harder but not seeing results?
Let me share a little secret with you: You do NOT need to spend your days posting on social media. You don’t need to learn SEO. You don’t need to spend all your profits on marketing companies. What you do need is a system that allows you to scale your sales with ease—without the stress and burnout.

In today’s episode, I’m breaking down:

• Why eCommerce business owners get stuck in the "do more" cycle (and why it’s NOT the answer)
• What a scalable sales system actually looks like
• How to set up a system that brings in repeatable sales while you sleep

If you’re tired of feeling stuck, second-guessing your strategies, and wondering if you’re missing some secret ingredient—this episode is for you.

Listen in and learn:

• Why working harder isn’t the answer—working smarter is
• The biggest mistake eCommerce business owners make (hint: discounting your products all the time is a slippery slope)
• The simple four-step framework that ensures your business isn’t reliant on social media’s unpredictable algorithm
• How to set up a repeatable system that attracts, nurtures, and converts customers on autopilot

Ready to implement this in your business?
Join me for my free masterclass: The E-Commerce Automation Advantage, where I’ll walk you through:

• The three automation strategies that will help you scale without burnout
• How to escape the feast or famine cycle of inconsistent sales
• The step-by-step roadmap to consistent $10K months—without spending all day on social media

Save your seat here: Automated Sales on Autopilot Masterclass

Bonus for live attendees:
If you show up live, you’ll get exclusive access to one of my most powerful Six Figure School modules—designed to save you hours in your business.

Date: Saturday, March 22nd (NZT) | Friday, March 21st (US/ET)
Can’t make it live? No worries! Sign up and I’ll send you the replay.

The One Strategy You’re Underutilising That Will Bring You More Sales

Episode Summary:
If every single business owner automated and optimised this one process, they’d see more sales rolling in. Yet, it’s the most underutilised strategy I see time and time again. In this episode, I’m breaking down exactly why your email welcome flow is your secret weapon for consistent sales, how to optimise it, and the mistakes you need to avoid. Whether you’ve already set one up or have no idea where to start—this is an episode you don’t want to skip.

What You’ll Learn in This Episode:

• Why your email welcome flow is the key to increasing conversions
• How to get more people into your welcome flow (beyond just a discount pop-up)
• Common mistakes that are killing your sign-up rate (and how to fix them)
• The exact number of emails you should have in your welcome flow (hint: one isn’t enough)
• A simple optimisation process that could skyrocket your sales

Links and Resources:

• Free download: Get my proven high-converting plug-and-play welcome email swipe files here
• Download my free guide on how to grow and nurture an email list of buyers
• Connect with me on Instagram
• Join my free Facebook group: Side Hustle to Six Figures Community 

Would love to hear how you go with implementing your welcome flow. Drop into my DMs and let me know!

Ever feel like growing your e-commerce business is as hard as sticking to a diet? You’re not alone! In this episode, I’m drawing surprising parallels between business growth and weight loss—because, honestly, the process is eerily similar.

From needing a solid strategy to tracking progress and handling setbacks, we’ll cover ten key similarities between these two journeys. So, if you’ve ever tried (and struggled) to grow your online store or shed a few kilos, you’ll relate to this one!

Plus, I’m getting real about a big lesson I learned the hard way—why leaving things to the last minute nearly derailed my podcast!

What You’ll Learn in This Episode:

• Why doing the same thing and expecting different results doesn’t work (for diets or businesses!)
• How to find a strategy that actually fits you—because one size definitely doesn’t fit all
• The importance of tracking progress and celebrating small wins
• Why setbacks are inevitable, and how to handle them without giving up
• The power of perseverance—and why those who push through see the biggest rewards

Links & Resources:

• Want to finally create a system that works for your business? Join the waitlist for my program, Six Figure School, so that you have a proven strategy to scale your sales using my Repeatable Sales System 
• Connect with me on Instagram: @chontellefossey
•  Join my free Facebook community: Side Hustle to Six Figures

If you loved this episode, don’t forget to leave a review and share it with a fellow biz owner who needs to hear this!

In this episode, podcast host, Chontelle Fossey, is myth-busting some of the biggest lies floating around the eCommerce world that could be keeping you stuck.

From the belief that you need a massive social following to make sales (spoiler: you don’t) to why lowering your prices isn’t the magic bullet—it’s all here. She shares the 6 lies she believed when she started her own business and the hard lessons she learned along the way.

Plus, she's flipping the script with 3 powerful truths that will shift how you think about growth, sales, and success in your eCommerce journey.

Expect real talk, zero fluff, and actionable insights you can apply right now to start seeing results. What you’ll learn:

• Why a huge social following doesn’t equal sales
• The surprising truth about pricing (and why dropping prices can hurt your brand)
• How email marketing is far from dead—and could be your secret weapon
• The importance of customer retention over constant new sales
• Why success isn’t an overnight thing (and that’s totally okay!)

If you found value in today’s episode, it would mean the world if you could leave a review on Apple Podcasts or Spotify. Your feedback helps more eCommerce biz owners find us!

Share the love: Know a business bestie who’s feeling stuck? Send them this episode—they’ll thank you for it and Chontelle will thank you too! 

Connect with Chontelle:

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

Episode Summary:
In this episode of Side Hustle to Six Figures, we’re diving into the moment that changes everything for your business. If you’ve decided that this is the year you quit your job, grow your side hustle, and build a business that truly pays you, this episode is for you. Host Chontelle Fossey shares her personal journey, the tough choices she made, and the mindset shifts required to turn her side hustle into a thriving six-figure business.

We’ll cover:

• The crossroads moment: staying comfortable vs. stepping into the unknown.
• Why making a firm decision is the hardest but most crucial step.
• How to become a passionate problem solver.
• The power of sacrifices: time, money, and mindset shifts.
• Creating a game plan that simplifies your journey to success.

If you’re ready to embrace this path, lean into the challenges, and build the life you’ve been dreaming of, this episode will give you the motivation (and practical steps) to get started.

What You’ll Learn in This Episode:

• How Chontelle left her 20+ year corporate career to pursue her business.
• Why your mindset is key to turning sporadic sales into predictable income.
• The importance of surrounding yourself with the right people and letting go of those who hold you back.
• Why you need a repeatable sales system.
• Why choosing strategies that align with you is critical for success.

Resources & Links:

• Free Training: The Automated System to Consistent 10k Months - Grab it here.
• DM me the word SALES on Instagram or Facebook for a link to the training.
• Learn more about the Six Figure School program, opening March 2025: Join the Waitlist by messaging me on Instagram or Facebook. 

Connect with Chontelle:

• Instagram: @chontellefossey
• Join the free Facebook Group: Side Hustle to Six Figures Community

In this episode of Side Hustle to Six Figures, host Chontelle Fossey reveals how AI can be a game-changer for e-commerce business owners who are looking to save time, reduce overwhelm, and gain strategic insights.

Many entrepreneurs are underutilizing AI, and Chontelle is here to show how it can become the ultimate business strategist.

Listeners will learn:

• Why AI isn’t just a trendy tool—it’s a powerful asset that can free up hours of valuable time.
• How Chontelle trained her AI assistant, "Chelsea," to understand her brand voice and strategy.
• Step-by-step methods to leverage AI for content creation, business planning, and even tracking key e-commerce metrics. Why investing time in AI training now can lead to massive returns in efficiency and growth.

Mentioned in this episode:

• Chontelle’s personal experience using AI to scale her business.
• Practical strategies to train ChatGPT to align with brand messaging.
• How AI can help business owners calculate traffic goals, improve planning, and make data-driven decisions.

Join Six Figure School: Chontelle’s signature program, Six Figure School, helps e-commerce entrepreneurs achieve consistent $10K months. Enrolment opens again in March, and listeners can get on the waitlist by sending Chontelle a DM on her socials with the word "SCALE" and she will get you on the waitlist (see her social links below). 

CONNECT WITH CHONTELLE:

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

If this episode was helpful, listeners are encouraged to share it with a business bestie and leave a review—it helps others discover the show!

Episode Summary:

Does social media feel like a full-time job? In today’s episode, Chontelle shares her Set and Forget Social Media Strategy—a proven method to automate your social media for 10 weeks at a time. Say goodbye to daily content stress and hello to more time to focus on growing your business!

Chontelle dives into:

• Why social media isn’t just about posting daily (and what actually works).
• How to analyse past content to identify what resonates with your audience.
• The secret power of content pillars for a consistent and varied feed.
• Tools and hacks to automate posting, track performance, and optimise along the way.
• Why repurposing your best-performing content is your secret weapon for growth.

You’ll learn how to work smarter, not harder, while building visibility and traffic for your eCommerce brand. 

Links & Resources Mentioned in This Episode:

• Metricool: Schedule and repurpose your content effortlessly find it here.
• Judge Me App: Automate posting customer reviews to your social platforms find it here.

Next Steps:
Ready to scale your eCommerce business to six figures? DM Chontelle on the links below to see if Six Figure School is the right next step for you. 

Connect with Chontelle:

Join Chontelle on socials, on either Facebook, or Instagram (or use these links to DM her)

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

Why Reflection is Your Biggest Business Hack for 2025

Episode Summary:
In this episode, I’m getting personal – sharing the lessons, wins, and hard knocks from 2024. I’ll walk you through why reflection at the start of the year is the secret weapon for growth and how choosing an intentional word can shape your entire year. Spoiler: Productivity was my word for 2024, but I learned the hard way that working harder doesn’t always mean achieving more. I’ll dive into what I’m doing differently in 2025 to flourish in all areas of life – business, relationships, and health.

What You’ll Learn:

• Why New Year’s resolutions aren’t the game-changer (but intentional goal-setting is)
• How “productivity” held me back from my biggest goal in 2024
• The hidden cost of saying yes to too many things
• How I overcame fear and self-sabotage by hiring a coach
• Why reflecting regularly (not just once a year) accelerates growth
• My new word for 2025 and how it’s shaping my goals

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

 In this episode of Side Hustle to Six Figures, host, Chontelle Fossey, shares the exact steps you need to take, to quit your job and go all in on your side hustle e-commerce business. 

She shares what steps she personally took, to quit her corporate career and be her own boss.

You’ll learn: 

- that making the decision is the first step and feeling uncomfortable is part of the journey.

- that knowing the exact number of your minimal viable income, is something you need to be across, and why.

- the 3 metrics that matter and why setting up a repeatable sales system, reduces overwhelm and brings in consistent, predictable sales.

Connect with Chontelle

Join Chontelle on socials, on either Facebook, or Instagram and send her the word “SCHOOL” for more information on her signature program - Six Figure School (commencing 3/2/25). 

Join her inside her intimate Facebook Group - Side Hustle to Six Figures

Slip into her DM’s and let her know what you like about this podcast, and she welcomes topics to talk about anytime. She would love to connect with you!

In this episode, Chontelle unpacks the difference between being stuck in the day-to-day of a business and stepping fully into the strategic mindset of a CEO.

Speaking directly to ecommerce founders who are already making sales but still feel like everything relies on them, she dives into what it really looks like to build a business that doesn’t need you to show up daily to succeed. From mindset shifts to automation strategies, this episode is packed with actionable insights and thought leadership to help listeners take that next-level leap.

Listeners will walk away with:

• A clear understanding of the traits and thinking that separate CEOs from business owners

• Real-life examples that highlight the difference between hustle and scalable systems

• A practical checklist to assess where they’re currently operating from

• Tangible ideas for systems they can build today that will pay off tomorrow

• The real reason consistent sales don’t always equal reliability, and how email marketing solves that

This episode is a powerful reminder that freedom and growth aren’t found by doing more, they come from building smarter systems. Chontelle shares her own experience transitioning from business operator to strategic CEO, showing what’s possible when you stop doing it all and start building for scale.

Connect with Chontelle:

Come say hi on Instagram or Facebook