Explorez tous les épisodes du podcast Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs
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| Things I've stopped recommending to clients this year (market changes) (Ep185) | 06 Oct 2026 | 00:21:59 | |
There are four things I recommended to clients for years that I've stopped recommending inside the Mastermind in 2026. If the strategy that built your business suddenly feels like it's stopped working, there's a good chance it has.
If this episode sounded a little too close to home and you're ready for a business where no single launch is make or break, the Peace and Profit Mastermind is where we build it. Jump on the waitlist and you'll be the first to know when places open. Links + Resources | |||
| Peace + Profit FAQs (Ep184) | 22 Sep 2026 | 00:22:00 | |
If you've had the Mastermind page open in another tab all week, this one's for you. I'm answering every question that's landed in my DMs about the last 2026 cohort, including the one most people are too polite to ask. What actually happens inside your business in the first few weeks after you join Why the business you'll have in February gets built right now The end-of-year mistake that had me playing catch-up until June What we built for a client with a four-month one-to-one waitlist, without her giving up her one-to-one
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| Exactly What’s included in P+P (Ep183) | 20 Sep 2026 | 00:18:44 | |
You've bought the courses, done the coaching, maybe even joined a mastermind, and you're still the one sitting at your desk working out what to do next. In this episode I'm walking you through exactly what happens inside the Peace and Profit Mastermind, from the week you join to the plan you'll take into 2027. In this episode:
This is my final cohort for 2026. If you want your next year mapped out before you take your December break, this one is for you.
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| Peace + Profit doors open! (Ep182) | 17 Sep 2026 | 00:27:48 | |
Applications for the Peace and Profit Mastermind are open, and there are five places left in this cohort. If you have been circling this one for a while, this is the episode where I lay out exactly what it is, who it is for, and what happens in your first seven days. Inside this episode: What a true mastermind actually is, and why that 300-person group programme you were in doesn't count The three types of women who apply, and which one sounds most like your business right now What happens in the first seven days, and the part that has women exhaling for the first time in months The maths on the investment, and how few sales it actually takes to cover it The decision I made 14 months ago when life got busy, and why I would make it again tomorrow If you are scaling a signature group offer and you can see how different the next six months could look with real support behind you, applications are open until 25 September, or until the last places are taken. Book a call using the link below, or send me a DM on Instagram if calls aren't your thing and we can chat there instead. Links + Resources | |||
| Overwhelmed? Why you feel like a squirrel on cocaine in your business (Ep181) | 09 Sep 2026 | 00:15:55 | |
Many are overwhelmed in business but it isn't a planning problem. It's what happens when you keep staring at the big scary number instead of the one tiny thing sitting right in front of you.
If any of this sounds familiar, Robyn's running a free training next week that walks through exactly how to build a business that scales without the constant reinvention. Seats are capped at 100, so get in early. Links + Resources Free training, Signature Offer Sales Engines Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind Mentioned in this episode: Ads with Ashley (Instagram) | |||
| From failed launch to $150k in 18 Months (Ep180) | 01 Sep 2026 | 00:24:58 | |
I sold four places in my first online course launch. One person refunded, and the Facebook group I'd built for it never got a single like. Eighteen months later that same offer had made $150,000 while I was working a couple of hours a week around a newborn and a toddler. In this episode:
If you've got a group offer that keeps landing you the same four to eight buyers, this is exactly what I'm teaching inside Sold Out Signature. Four days, roughly 30 minutes of curriculum and 30 minutes of execution a day, tickets start at $97. LINKS + RESOURCES | |||
| Creating + Selling Group Offers: What *not* to do (most common pitfalls) (Ep179) | 31 Aug 2026 | 00:26:07 | |
Nine mistakes are quietly capping your offer's income ceiling, and most course creators don't know it's happening. This episode walks through every one of them.
If you want the answers to exactly what's holding your offer back, that's what Sold Out Signature is built for. It's a four-day live boot camp, running in just under two weeks. Join us: Sold Out signature | |||
| Stop learning AI. Invest in learning THIS skill instead (Ep178) | 25 Aug 2026 | 00:33:17 | |
Everyone is telling you AI is the skill of the decade. I spent two months down the rabbit hole and came out convinced they're wrong, and I'm bringing you the whole messy journey.
If you want a sales page, a launch and an offer built on the kind of thinking no AI tool can hand you, that's exactly what we do inside Sold Out Signature. Come join us: Links + Resources
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| Invitation: Sell your Signature Offer Bootcamp (Ep177) | 19 Aug 2026 | 00:08:22 | |
If your signature offer is stuck in your head, or it's live but not converting the way it should, you get a live four day shot at fixing that with me this September. No big launch required.
If you've been dithering on this for a while, September is when you finally get it built and sold. Grab your spot for Sold Out Signature, live from the 7th to the 10th of September. Links + Resources 2026 Sold Out Signature Bootcamp | |||
| Step-by-Step: How to make $100k from September - December (Ep176) | 18 Aug 2026 | 00:22:35 | |
You don't need a bigger audience or a more complicated funnel to hit $100k this quarter. You need one of these two plans.
Links to similar Episodes; $100k Signature Offer Series Day 1: $100k with a $397 Online Course $100k Signature Offer Series Day 2: $100k with a $997 Group Coaching Program $100k Signature Offer Series Day 3: $100k with $2,997 Mastermind $100k Signature Offer Series Day 4: $497 Online Course Funnel $100k Signature Offer Series Day 5: $497 Evergreen Online Course | |||
| 8 sneaky mindset Gremlins stopping you from hitting $250k+ in the business (Ep175) | 11 Aug 2026 | 00:31:26 | |
Most business owners plateau under $100k for the same eight reasons, and almost none of them come down to strategy. This episode names them, one by one.
If any of these landed a bit too close to home, I want to know on Instagram. | |||
| LInkedIn? Substack? Or Instagram? Which is best for high level clients (Ep174) | 04 Aug 2026 | 00:18:00 | |
You don't need to be everywhere. You just need to be in the right three places, and if you're targeting six and seven figure clients, the platform you're probably underusing might surprise you.
Want the full playbook on what actually creates demand for premium offers? I’m running a free training called In Demand, walking you through exactly what has people sliding into your DMs ready to pay. Link in the show notes. Links + Resources
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| The two things I’d be doubling down on to maximise sales in Q4 (Ep173) | 29 Jul 2026 | 00:16:58 | |
If you could only do two things to maximise sales this quarter, this is what I'd tell you to focus on.
Ready to wake your audience up and walk into quarter four with your best sales season yet? Join Robyn's free webinar, In Demand, link in the show notes. Click here to join my free In Demand Webinar | |||
| Million Dollar Launch Series No 4: Callan Faulkner's $19 million launch (and 2 other incredible AI Experts) (Ep172) | 14 Jul 2026 | 00:26:24 | |
Three women. Three completely different AI businesses. One had a $500K launch, one did $1.5 million, and one hit $19 million, reportedly one of the biggest female founder launches ever. This episode breaks down exactly what they did the same way, and it's not what you think.
Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind Links + Resources
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| Million Dollar Launch Series No 3: The Salesgirls Official's Million Dollar Week Takeaways (Ep171) | 07 Jul 2026 | 00:20:14 | |
Macy McNeely didn't run a big launch. She didn't go viral. She just had a million dollar week, and if you've been following the Sales Girls for any amount of time, it probably wasn't her first. In this episode: Why running the same challenge on repeat every month builds a business that a one-off launch never could The feeder offer model that quietly fills a $25,000 mastermind without ever launching it directly Why premium pricing is the only logical direction when you want to hit serious revenue goals The content volume that most seven-figure business owners are actually posting, and why AI isn't doing it for them What Macy's daily non-negotiables reveal about what it actually takes to run a business like this alongside three kids | |||
| Million Dollar Launch Series No 2: Takeaways from Kate Northrup's $2 million launch (Ep170) | 01 Jul 2026 | 00:35:22 | |
$2 million. 32,000 webinar registrants. $100,000 in Meta ads. This is what a normal, well-executed, big-team launch actually looks like, and it's a very different story to what most people assume. In this episode: Why re-enrolling past students is one of the most overlooked revenue strategies in online business The webinar registration page that converted at 31% and what she did about it mid-launch Why a 1.5% conversion rate from a cold audience is something to celebrate, not spiral about The show-up bonus tightrope that even seven-figure entrepreneurs get wrong What her payment plan and six-month money-back guarantee reveal about what actually closes sales at the end of a launch
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| Million Dollar Launch Series No 1. Takeaways from Jessi Jean's 2 x million dollar launches (Ep169) | 23 Jun 2026 | 00:42:53 | |
Everyone is talking about Jessie Jean right now, and honestly, you should be paying attention. In the space of a few weeks, she ran two launches that did over a million dollars each. The second one hit a million in just over an hour. This episode breaks down exactly what she did and what you can take from it into your next launch, from how she built her audience, to her sales page structure, the objections she crushed before anyone could voice them, and how she rode the momentum instead of collapsing after it. If you've ever wondered what a textbook bandwagon effect looks like in real time, this is it. Grab the free Hot Launch Leads guide in the links below. It walks through the exact strategy Jessie Jean used, with a real case study from one of my own launches. Links + Resources Hot Launch Leads (free guide) | |||
| Are you accidentally attracting energy vampire clients into your program? Fix this ONE thing (Ep168) | 09 Jun 2026 | 00:10:26 | |
If your programs keep filling with clients who drain you, stretch boundaries, and treat you like their last hope, your content might be the reason. Here's the one shift that changes everything. In this episode, I break down the difference between pain point content that magnetises the wrong clients and activating language that speaks directly to your Cloud Nine client, the person who shows up, does the work, and actually gets results. If you've ever looked at your last 20 posts and wondered why you keep attracting freebie seekers or energy vampires, this one's for you. | |||
| Perimenopause, a Puppy.....How I'm building differently in 2026 (Ep167) | 02 Jun 2026 | 00:19:24 | |
A puppy, a renovation, two businesses and two kids. This is what my life looks like right now, and somehow my business is running better than ever. Here's exactly how. In this episode I'm talking about the automations that are keeping my business ticking without me, the rolling funnel I keep refining and running, how I record my podcast from my sofa on my phone, and why building differently means letting go of how you think things are supposed to be done. If you want to see exactly how the funnels, offers and launches work behind the scenes, my next workshop is where it all lives. Spots are limited and there's no replay. Links + Resources:
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| Why the Old Playbook Isn't Working Anymore (Ep166) | 26 May 2026 | 00:23:23 | |
If you've noticed that what used to work in your business isn't working the same way anymore, you're not imagining it. The market has shifted, and the playbook that got people to multiple six figures in 2019 and 2020 is not the same one that gets them there now. This episode is an opinion piece, not a step-by-step. I'm sharing what I'm seeing behind the scenes of the 20 businesses I work with closely, what's changed, what still works, and where you actually need to shift. In this episode:
If you want to learn exactly how circle back sales work and how to optimise your launches for this market, come and join me at my free workshop. Check the show notes below, head to launcheasylife.com/workshop, or DM me on Instagram and I'll send you the details. Links + Resources
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| The scheduling secrets that allow me to make multiple six figures in 20 hours or less per week (Ep165) | 19 May 2026 | 00:13:58 | |
If you've ever looked at your calendar and wondered how anyone finds the time to run a business, create content, show up on social media and still have a life, this episode is for you. I'm sharing the exact scheduling habits that allow me to run a multiple six-figure business in 20 hours or less per week, and right now, with school holidays and a new puppy, it's a lot less than 20 hours. In this episode:
If you want to work with me in a programme built around this exact model, full access to my brain without your calendar being taken over, the Peace and Profit Mastermind waitlist is open. DM me on Instagram for the details. Links + Resources | |||
| 2026 Update: If I had 1 year to make $100k from my Group Offer, here's the 5 things I'd do (Ep164) | 13 May 2026 | 00:18:44 | |
If you've got a scalable group offer that isn't yet hitting six figures, this episode is going to be very telling. I'm walking you through the exact five things I'd do if I had 12 months to make $100,000 from a group program, and these are the same moves I've used to hit multiple six figures twice. In this episode:
If you want to learn the exact six ways to stack cash between launches, three of which could add nearly $80,000 to your revenue in a week, come and join me for my upcoming Stack Cash Between Launches workshop. Link in the show notes below or DM me on Instagram for the details.
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| 6 things my top clients do that gets them results (Ep163) | 05 May 2026 | 00:15:38 | |
I work with a lot of incredible clients. The ones who consistently get the best results all have something in common, and most of it isn't tactical. It's the way they show up. In this episode:
If you want the exact 12 month offer and promotional plan I walk my clients through, the one that grows revenue between launches and increases launch on launch results, come and join me for my free masterclass. Link in the show notes below or DM me on Instagram for details. Links + Resources | |||
| 9 Sales Page Hacks I wish I knew sooner (Ep162) | 28 Apr 2026 | 00:28:42 | |
If your sales page is getting traffic but not converting, the problem is almost never the offer. It's nine specific things that almost everyone gets wrong, and once you see them, you can't unsee them. In this episode:
If you want me to personally audit your sales page or webinar, that happens inside the Peace and Profit Mastermind. DM me on Instagram and I'll send you the details. Links + Resources | |||
| $100k month only a year after restarting. Here's how… (Ep161) | 21 Apr 2026 | 00:15:03 | |
I shut down a successful business in August 2024, deleted thousands of email subscribers, closed my programs, and started again. This is exactly how I got to a $100k revenue month just over a year later.
If you want to map out exactly how to stack cash between launches so that no single launch holds your entire year hostage, join me at my free workshop. Links + Resources
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| How to casually sell your 1:1 services (off the back of your Scalable Signature Offer) (Ep160) | 15 Apr 2026 | 00:21:57 | |
You do not have to choose between a scalable offer and staying in one-to-one work. This episode is the exact five-step process for keeping your one-to-one container quietly full without it ever feeling like a hard sell.
If you want to map out exactly how this fits into a full 12 months of offers and promotions, join me at my free upcoming workshop. We will build it out together live. Links + Resources
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| I broke up with Chat GPT and migrated to Claude. Here's how I'm using it (and here's how I'm not) (Ep159) | 07 Apr 2026 | 00:34:01 | |
I almost quit AI entirely. This episode is the honest account of what actually pushed me over the edge, why I landed on Claude, and the boundaries I have put around it that I think most people are getting completely wrong.
If you want my Claude migration guide, no opt-in required, just send me a DM on Instagram at @robynbirkin and I will send it straight to you. Links + Resources
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| Instagram Advice I give my clients (that is different to what an Instagram Coach would give) (Ep158) | 01 Apr 2026 | 00:28:59 | |
Most Instagram advice is designed to keep you comfortable, not to get you clients. This episode is the one your Instagram coach probably doesn't want you to hear.
If you want to see exactly what this looks like in practice, comment "grow" on any post on my Instagram and I will send you a 13-page pre-launch case study showing the content that moved people through the funnel. And if you want to get your hands on Traction, my new low-ticket content tool, follow me on Instagram or get on my email list so you are first to know when it drops. Links + Resources
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| The unhinged way I grew my life coaching business (and why that's exactly why I was so successful) (Ep 157) | 24 Mar 2026 | 00:18:36 | |
Eight years ago I did some things to grow my business that most people would call reckless. Looking back, I'd call them right. In this episode: 00:00: The launch that flopped and what I did immediately after 03:45: Why I fired all my one-to-one clients before most coaches even had a roster 07:20: The thing I leveraged instead of qualifications that gave my programmes instant credibility 11:10: How I went from 5 people in a group programme to 50, and the one thing that made the difference 15:30: The community-building strategy from 2018 that still works today and almost nobody is doing If you're an established business owner wondering whether the fundamentals have actually changed, or whether you're just being told they have, this one's for you. The Peace and Profit Mastermind waitlist is open. Places are released monthly and numbers are kept small on purpose. Link below if you want to be considered. Links + Resources | |||
| How to turn every launch debrief into your next record-breaking launch (Ep 156) | 17 Mar 2026 | 00:36:30 | |
Most people do a quick spreadsheet after a launch and call it a debrief. This episode is about what actually moves the needle between one launch and the next. In this episode: [02:30]: Why doing your debrief too soon can skew your data in ways that actually matter [07:15]: The "blocked pipe" framework for finding the one constraint that's costing you sales [14:40]: The client drill-down exercise most people skip entirely, and what it tells you about where your buyers actually come from [22:10]: Why your warmest leads from this launch are your biggest asset for the next one, and what to do with them right now [31:05]: The money mistake at the end of every launch that makes growth almost impossible to sustain If you're ready to stop launching in circles and start building launches that actually compound, the Peace + Profit Membership is where we do this work together. [Link to join below] | |||
| How to kick start momentum (when you're feeling unmagnetic) (Ep 155) | 10 Mar 2026 | 00:17:21 | |
Have you ever felt like you’re just… not it right now? Like your engagement has tanked. Your last launch didn’t pop the way you hoped. You’re posting, but it feels like you’re speaking into a void. And the worst part? You know you need to show up magnetic to create sales… but you feel anything but magnetic. In this episode, I’m talking about what to do when you’re feeling flat, deflated, or even a little bit like a fraud. Especially if you teach the very thing that doesn’t feel like it’s working for you right now. Jeez. That spiral is real. I’m walking you through the four shifts I personally use to kickstart momentum fast: • Adopting an “everything is always working out for me” mindset (and how this instantly changes your energy) • Raising your personal standards so you start moving like a winner again • Taking messy, prolific action instead of overthinking yourself into paralysis • Stopping the busy work and actually fixing what isn’t working This isn’t about faking confidence. It’s about rebuilding momentum in a way that feels powerful and grounded. Because demand is everything. And when you know how to generate it on purpose, you stop making low engagement or a slow season mean something about you. If you’re ready to feel back in demand instead of invisible, this episode is going to hit. Resources mentioned: Grab the free behind-the-scenes case study on Instagram where I break down how we created 1,500 leads in just three weeks during a pre-launch. Head to my Instagram for all the details. | |||
| Creating a low mental load business (so you can increase profit, save 10+ hours a week and stop feeling so stressed) (Ep 154) | 03 Mar 2026 | 00:46:16 | |
You didn’t start your business to feel constantly behind, constantly selling, constantly thinking about what’s not working. You started it for founder freedom. The freedom to take a Friday off. The freedom to go to the dentist with your kid without spiralling about revenue. The freedom to switch off without your nervous system screaming at you. In this episode, I’m talking about the eight shifts I’ve made to build a low mental load business. The kind of business that feels easeful, profitable and steady. The kind where you can start the month knowing your revenue is covered. The kind that doesn’t live rent free in your brain 24/7. We’re discussing simplifying your offer suite, building recurring revenue, why fewer offers usually equals more profit, and how radical simplicity is often the real scaling strategy. I’m also sharing the truth about evergreen funnels, low ticket offers, live launching, and the exact framework I use to eliminate unnecessary work inside my business. And if you’re multi-passionate or get bored easily, I’m speaking directly to you too. Because not every passion needs to become a business. And chasing every idea might actually be the thing creating the stress you’re trying to escape. If what you really want is peace and profit, this episode will show you how to build it. Resources mentioned: Episode 133: Pro’s and Cons: Evergreen vs Live Launches | |||
| Are you avoiding discomfort in your business (and that is the real reason you're not reaching your goals?) (Ep 153) | 24 Feb 2026 | 00:14:29 | |
If you say you want multiple six figures, $100k launches, scalable revenue and CEO freedom… but you’re still playing it safe, we need to talk. This episode is your short, sharp pep talk for 2026. Because here’s the truth no one loves to admit: you are probably not stuck because you’re incapable. You’re not behind because you’re lazy. And you’re definitely not “bad at business.” You’re avoiding discomfort. In this episode, I’m walking you through the subtle ways avoidance is keeping you small. Avoiding showing up because you don’t feel ready. Avoiding selling because you’re scared something will flop. Avoiding your numbers because accounting feels overwhelming. Avoiding discipline because you started this business for freedom. I’m discussing what leaning into discomfort has looked like for me, from restructuring my entire team to forcing myself to understand my profit and loss statements, and why short term discomfort and even short term disappointment are the price of long term growth. We talk about the 10,000 hour rule. We talk about selling every day. We talk about why you cannot call yourself a CEO and ignore marketing or your books. And we talk about choosing “future you” over “right now you” when it would be easier to stay comfortable. If your business feels a little too safe right now, this is your sign. 2026 is not the year to coast. It’s the year to expand. Lean in. Resources mentioned in this episode:
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| The limiting beliefs I've nixed in 2026 (that I didn't even know I had last year) (Ep 152) | 17 Feb 2026 | 00:40:26 | |
You know that moment when you think you’ve done the mindset work… and then something completely blindsides you? That was 2025 for me. I didn’t expect to be dismantling limiting beliefs at this level. I’m multiple six figures in. My Mastermind works. The messaging works. The retention is high. On paper, everything looked solid. And yet behind the scenes? I felt at capacity. What I uncovered changed everything. In this episode, I’m talking about the beliefs I’ve completely nixed this year, including: • The belief that I needed to increase my capacity to hold more, instead of being more supported • The idea that co-coaches mean less value, instead of better and faster support • The quiet revenue ceiling I didn’t even realize I had set for myself • The myth that you can’t scale beyond $200k and still have a life • The addiction to pivoting instead of staying the course • And why I’ve stopped trying to compete with 20-year-old energy and started competing on wisdom instead We’re talking nervous system regulation, support, systems, mentorship, spacious scaling, and what it actually looks like to build a business that feels calm, lean, and deeply profitable. If you’re a coach, therapist, psychologist, or not-a-baby-turtle-anymore business owner and you’ve secretly thought, “Surely I should be beyond this by now”… this one is for you. And if this episode hits, if you’re ready to dismantle the quiet ceilings in your business and build a multiple six-figure company that feels regulated and spacious, then it might be time to apply for the Mastermind. Applications are open. | |||
| The 5 biggest mistakes I see experts make when they're launching an online course, mastermind or group offer (Ep 151) | 11 Feb 2026 | 00:22:09 | |
What if the reason your launch isn’t working has nothing to do with your audience… and everything to do with your strategy? You started the year with big goals. Maybe you mapped out your revenue targets in November. Maybe you swore this would be the year you finally launch that online course, mastermind, or scalable group offer. And now it’s February and you’re in implementation mode thinking, oh hang on… why does this suddenly feel harder than I expected? In this episode, I’m discussing the five biggest mistakes I see experts make when they’re launching an online course, mastermind or group offer and honestly, some of these are costing people years. We’re talking about: • Pricing too low and trying to “be accessible” instead of profitable • Failing to create real demand before opening the cart • Building an offer in isolation without validating it first • Waiting months or years to launch because you think everything has to be perfect • Ignoring audience growth between launches and wondering why sales shrink I also share real client examples from inside Peace and Profit, including how we’ve helped clients move from low ticket exhaustion to premium scalable offers, six figure launches, and beyond. If you are a consultant, practitioner, agency owner, or service provider who wants to scale with a course, mastermind, or group program, this episode will show you exactly where to look first. Because most launch problems are not launch problems. They are pricing, positioning, demand, or audience problems. And once you see it, you cannot unsee it. Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind | |||
| Lead Magnet or Low Ticket Offer: Here's how to decide (Ep150) | 03 Feb 2026 | 00:22:25 | |
If you’re mapping out your funnel for the year and keep going back and forth between a lead magnet or a low ticket offer, this one is for you. Because the answer is not what Instagram makes it sound like, and it is definitely not one size fits all. In this episode, I take you behind the scenes of a real Mastermind conversation where we unpacked what an evergreen funnel actually needs to do its job. Not look good. Not feel trendy. But work. Especially if you are planning for 2026 and want a sales strategy that does not rely on you being online 24 seven. We talk about why low ticket offers are not designed to make you money upfront, what they are actually meant to do in your business, and why counting on them for revenue is where so many people go wrong. I also break down the myth of the so called freebie seeker and why this is a messaging issue, not a lead magnet issue. You’ll hear exactly what to consider when choosing between a free lead magnet, a low ticket offer, or a hybrid approach like a tripwire. We cover customer journey, belief shifts, ad spend, nervous system capacity, data tracking, and the real complexity that comes with paid funnels that nobody warns you about. If you want a clear, grounded way to think about funnels, ads, and sales forecasting without shiny object syndrome, this episode will give you that clarity. And if you’re listening thinking, I want someone to help me map this properly instead of guessing, this is exactly the work we do inside the Peace and Profit Mastermind. Resources mentioned:
I’ll see you next week. | |||
| Organic Marketing vs Paid Ads: how to know which lead generation strategy is right for you (Ep 149) | 28 Jan 2026 | 00:16:26 | |
You’ve probably heard the advice: “Just focus on organic!” or “You have to run ads to scale!” But how do you actually know what will work best for your business, especially if you’re not trying to be glued to your phone 24/7? In today’s episode, I’m discussing the three-part MAP framework I teach inside the Peace and Profit Mastermind to help you grow your audience and generate high-quality leads consistently, whether you're running on time, money, or a bit of both. We’re talking:
Whether you’re new to lead generation or you’re ready to scale with ads, this episode will help you get clarity on where to spend your time, energy and money so you can start building demand without burning out. Resources & links mentioned: | |||
| The 5 Things I'm Focusing On To Double my Revenue in 2026 (Ep 148) | 20 Jan 2026 | 00:25:47 | |
If you’re someone who’s looking at the year ahead and thinking, I want more, but without burning myself out... then this episode is seriously going to land. I’m talking about the 5 very specific and practical things I’m doing this year to double my revenue, without doubling my hours. Spoiler: none of this is about doing more for the sake of it. And it’s definitely not about hustling harder. This is a real behind-the-scenes look at what it’s taken to grow my business while being the primary parent, supporting a husband with a demanding job, living through a full home renovation, and still holding big goals. In this episode, I’m sharing:
If you’ve ever felt like you’re stuck between wanting to scale and not wanting to sacrifice your entire life to do it, this episode is for you. It’s honest. It’s detailed. And it’s here to help you zoom out, zoom in, and get really clear on how to grow in a way that’s actually sustainable. | |||
| Why some experts had their best ever year in 2025 and others SANK (Ep 147) | 14 Jan 2026 | 00:31:28 | |
If 2025 felt like a mystery to you, like how TF did they skyrocket while I stayed stuck?, this episode will help you unpack it all. Because while some experts had their biggest revenue years yet (despite the shifting economy, algorithm changes, and buyer behavior), others were quietly bowing out, downsizing, or burning out. And honestly? The difference wasn’t just about who had the prettiest brand or trendiest offers. In this behind-the-scenes breakdown, I’m discussing what I saw. Up close and personal. As someone with a front row seat to dozens of businesses (including my own), I’m sharing the five key factors that separated the experts who soared from the ones who felt like they were sinking. We’ll talk:
Plus, I’m giving you the exact questions to audit where you’re at now so you can fix what’s not working before another year rolls by. This one is part pep talk, part strategy breakdown, and totally essential if you’re planning to scale in 2026 without burning down your business. | |||
| Feel like you did everything right and your launches still sucked? It's because attraction is everything right now (Ep 146) | 07 Jan 2026 | 00:18:36 | |
If your last launch flopped, like, really flopped, and you’re sitting there thinking “What the hell else could I have done?”... This episode is going to help make sense of what just happened. The truth? You might be trying to fix a demand problem with a launch strategy and that’s never going to feel good. Inside this episode, I’m talking about what’s actually going on when your launch leaves you feeling drained and doubting everything. I’m sharing why attraction has become a non-negotiable strategy in 2026…and what to do if your audience is no longer responding the way they used to. We’re talking through:
This one’s not just strategic, it’s also a little pep talk if you’re crawling through the school holidays, juggling a thousand tabs open in your brain, and feeling like you should be further along by now. You’re just in a season. And this is exactly what you needed to hear to move forward differently. | |||
| 2026 Online Business Predictions (it's all about these TWO words) (ep.145) | 16 Dec 2025 | 00:16:49 | |
We can already see the writing on the wall that there are certain things the market is naturally gravitating toward in 2026... In-person events... Live webinars... It's my prediction that there are TWO words that will define everything that works in 2026 (and everything that transcends AI and algorithm dips). Tune in and I feel like it's going to be a massive aha moment. And if you want to learn more about my thoughts on what works (and what doesn't) - grab a copy of my Biz Trend Report (The Big Online Shift) - it's a free Google Doc. Grab it here. | |||
| 2025 Wrapped Part 2 (what worked, what sucked and what I'm celebrating in 2025) (Ep. 144) | 14 Dec 2025 | 00:45:32 | |
If you're anything like me, you love this style of episodes. Can definitely relate to the year of the snake in my business and can confirm it's absolutely been the rollercoaster and in this episode I'm speaking to what worked, what sucked and what I'm celebrating this year. This is a 2-parter, so make sure you catch the last episode and if you can relate to any of this - please reach out on Instagram. I'd love to hear from you x | |||
| 2025 Wrapped Part 1 (what worked, what sucked and what I'm celebrating this year) (Ep. 143) | 11 Dec 2025 | 00:45:52 | |
If you're anything like me, you love this style of episodes. Can definitely relate to the year of the snake in my business and can confirm it's absolutely been the rollercoaster and in this episode I'm speaking to what worked, what sucked and what I'm celebrating this year. This is a 2-parter, so make sure you're subscribed. If you can relate to any of this - please reach out on Instagram. I'd love to hear from you x | |||
| 4 things I do to take time off in my online business (and not lose momentum) (Ep.141) | 10 Dec 2025 | 00:17:59 | |
In this episode I'm taking you BTS of things I do to take time off in my online business - and not lose momentum... ESPECIALLY during the end of year break when I want to take extended time off, and begin the year with a bunch of recurring revenue.
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| The secrets behind consistent 5-figure launches (why is nobody talking about these?!) (EP. 140) | 18 Nov 2025 | 00:20:43 | |
What you think creates consistent 5-figure launches... and what actually creates them - are two different things. And I guarantee that there are a number of needle-moving elements to a successful 5 and six-figure launch that you're potentially continuing to put on the backburner, and I don't want that for you. In today's episode I'm speaking to 6 things that make for successful launches - and of course, if you'd like support to create, grow and scale your Signature Offer, send me a DM on Instagram and we can chat about whether you're a great fit for the Scalable Signature Society or Peace and Profit Mastermind. | |||
| The best launch strategy for a part-time schedule (EP. 139) | 17 Nov 2025 | 00:30:32 | |
Here's why you probably feel burnt out from launches:
So let me share with you in today's episode what it looks like to launch your 1:many offers in 2025 (and beyond) and have launches that support multiple six figures in revenue, while working part-time and minimising launch burnout. In this episode, I'm speaking to five things that are going to be critical in allowing you to do that. And of course - reach out to me on Instagram if you'd like to be considered for the Peace and Profit Mastermind or if you're considering joining us in the Scalable Signature Society. | |||
| BTS of this year (what's worked, what hasn't and what I learned going into 2026) (Ep 138) | 10 Nov 2025 | 00:42:02 | |
Register for my upcoming free training: How to scale from $5k to $20k months in your business (and become an easy breezy group goddess) in 2026 - click HERE to register I very much started this year with a simple plan for the business - which it became very apparent early on in the year, actually wasn't going to be sustainable with the life commitments and type of business I wanted to run. In this episode I'm taking you behind the scenes of ALL the things - the launches, the offers, what worked, what didn't and the big lesson(s) I'm taking away from the year. Hope you love it x P.S. I'll be running a Black Friday promotion on Scalable Signature Society - if you'd like the sneak peek of what I'll be doing, feel free to reach out to me on Instagram @robynbirkin and I'd be so so happy to spill all of the beans. And if you're currently earning $5k - $10k per month average in your business and you'd like to be considered for the Peace and Profit Mastermind (we'll be opening up some places soon), click HERE to register your interest. | |||
| What SELLS in 2025 - 7 things killing conversions this year (EP. 137) | 04 Nov 2025 | 00:32:39 | |
Hellooooo, I'm BACK! So much has been happening behind the scenes and I'll share more in the next epsiode but today I'm diving deep into the BTS of why some service providers and coaches are having incredible launches and best ever revenue years, while others are feeling like things are haaaard. And I'm talking about 7 things that are KILLING conversions this year. P.S. I've also started a little series on Instagram where I'm reflecting on some of my past offers (what worked, what didn't - with so many actionable insights for you too - click here for the first) A few other notes... If you're interested in working together - there are two ways you can do that:
SUBSCRIBE + REVIEW If you loved this episode - it would mean so much to me if you'd take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more female founders and entrepreneurs who need these insights. | |||
| My new Signature Offer: work with me in my new 12 month mastermind-esque offer: Scalable Signature (EP. 136) | 23 Sep 2025 | 00:14:07 | |
I’ll never forget this one launch. I was camping with my family in a little town with zero signal, and when we drove out the next day, my phone lit up: ping ping ping, sales. All scheduled, all automated, all rinse-and-repeat. And this? This is exactly what I want for you. A business that sells even when you’re offline. A business that feels simple, scalable, and supportive. A business that creates consistent revenue without you being chained to Zoom. That’s why I created Scalable Signature, my brand new 12-month, mastermind-style program for experts who are so ready to stop tinkering and start stacking their revenue in repeatable, predictable ways. In this episode, I’m walking you through:
This isn’t just about launches. It’s about peace, leverage, repeatable income, and becoming the go-to in your niche without overworking or overcomplicating things. Doors to Scalable Signature are open now (but only for a few more days), and I’d so love to welcome you in. Check out Scalable Signature & join us before the doors close. | |||
| Why scaling DOWN is the new shortcut to creating your best ever revenue (and why just one offer can dramatically shift your launch results) (EP. 135) | 16 Sep 2025 | 00:23:49 | |
Doors to Scalable Signature are open now (but only for a few more days), and I’d so love to welcome you in. Check out Scalable Signature & join us before the doors close. | |||