Explorez tous les épisodes du podcast Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs
| Titre | Date | Durée | |
|---|---|---|---|
| 8 mistakes you're making on Instagram (and how to fix 'em TODAY) (EP.121) | 16 Jun 2025 | 00:36:45 | |
You’re showing up. You’re posting. But it’s just not working. Wanna know why?It’s probably not that you suck or that people don't like you —it’s that your strategy is wonky donkey. In this episode, I’m walking you through 8 of the most common mistakes I see (and the super simple ways to fix them TODAY). This isn’t about more hacks or trends. This is about the foundations of a strategy that actually works—and one that doesn’t burn you out in the process. We’re talking:
If you’re ready to stop spinning your wheels, start posting smarter, and finally create content that brings in leads and sales… you’re gonna love this one. And if you want my step-by-step system for making content creation lightning fast and wildly effective? You need to get inside Batched Bootcamp. It’s only $47 and it comes with everything you need—plug-and-play content frameworks, AI prompts, templates, caption formulas, and your ticket to our next live “get-it-done” round. Links + Resources:
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| You hate Instagram. I love it. Here’s 5 reasons why (and how to fall back in love with posting) (EP.120) | 10 Jun 2025 | 00:26:28 | |
Let me paint a picture of what I see often. Instagram feels like a relentless chore? Half the time, you sit there staring at your screen, wondering what to say, what to post, and whether it’s even worth it anymore. And the other half of the time, you post but feel like you're getting crickets... and you want to make your posts pop off but... it doesn't feel like that in reality. I get it. But in this episode, I’m giving you a totally different perspective—because I actually love Instagram. And I’m going to walk you through exactly why - both from a mindset and a tactical perspective (plus what you can do if you’re totally over it - to actually start enjoying posting again and feel like you're getting more traction on Instagram). Here's some of that I'm speaking to:
If you’ve been tying your self-worth to your engagement, comparing yourself to giant creators with teams of 17, or just want to crawl into a hole instead of posting every time you open the app… this episode is your permission slip to do things differently. And if you want to make it even easier on yourself? Join me for Batched Bootcamp. It’s my $47 grab-and-go guide that’s jam-packed with AI prompts, plug-and-play content calendars, reel templates, and the exact workflow I use to post lightning fast (and still get results). You’ll also get a free ticket to the next live round where we do it all together. 👉🏻Click here to join Batched Bootcamp Links + Resources:
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| $100k Signature Offer Series Day 5: $497 Evergreen Online Course | 10 Apr 2025 | 00:13:51 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today’s episode? DM me “105” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| 8 uncommon things I did to grow my business in the early days (Ep.24) | 05 Sep 2023 | 00:23:57 | |
Today on the podcast I'm talking about 8 uncommon things I did in the early days of growing my business (that most people won't do) and I'm talking about this as I'm feeling reflective about the growth that we've accomplished in my life coaching brand. We're in the midst right now of launching my signature program, The Reset for the final time ever so that I can create more spaciousness in my life moving forward - which I'm thrilled about, and this morning I checked our insights on Instagram and we're tracking with reaching 230k accounts in the last month, as well as recently hitting the 1 million downloads mark on the podcast. Our Pinterest also continues to gather views for our website and posts (even though I haven't been active there in almost a year) - we're sitting at 213k monthly views and all we've published there is repeating posts from years ago. So how did I do it? And this is what I want to address today. Not by just posting on Instagram 3 x per week. It's easy to look at someone who has a larger account and see their success and think that's all it takes, but full disclosure - in the start it might be a fair whack of work! So in today's episode I talk to you about 8 of the things I did in the early days of my business to set up the foundations that we have today. I hope you find it incredibly helpful and please reach out to me in the DM's at @launcheasylife if you have any questions at all (love when y'all reach out). Any links mentioned in the show Discover the 3 types of posts I've used to grow my Instagram to reach 250k per month LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| What type of product should you create first in your online business? (Ep.23) | 28 Aug 2023 | 00:14:05 | |
If you're working in health and wellness in any capacity (life coach, dietician, naturopath, acupuncturist - any profession that focuses on physical, emotional or spiritual wellbeing and health) - you've probably been trained to offer single sessions to frow your business, and if you've been following me for a while you know that's absolutely not the approach I recommend. Why? Because you've probably created your business so that... in essence, you could make a living working more flexible and probably part-time hours, and don't want to sacrifice income in order to have that... and even if you're just starting out and feeling like you just want to make some money - I guarantee that deep down, you don't want to make chump change. Single sessions appear great on the outside - like OMG I'm earning $120 per hour, but when it boils down - you're likely only going to be keeping 50% of that as take-home pay (at best) and then you'll probably spend more than double that time doing tasks that are necessary for growth, prospecting and admin - like bookkeeping, handling enquiries, professional development, website edits, social media etc. That means that when all is said and done, you'll probably walk away with an income that is more like $30 per hour - and only that amount if you're full. So... you've probably spied the internet and maybe searched things like 'passive income ideas for naturopaths' and wondering what product do you create next? Do you stick with 1:1 sessions (and how do you make that more sustainable? Do you create an online course? Or do you create a $27 ebook or collection of resources? In this episode, I'll walk you through which product you'll likely want to create and when the right time is to create each different type of product in your business. If this episode is helpful, make sure you subscribe and make sure you also come and follow me @launcheasylife on Instagram. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Which first? Grow your audience or build your signature program? (Ep.22) | 21 Aug 2023 | 00:17:40 | |
When people reach out to me in the DM's of Instagram, one of the biggest questions I'm asked (especially about Launch Easy Life and when the right time to join us) - it's - I'm just starting out - should I continue to build my audience for a while longer? Or should I create my program? And my opinion might not be what everyone else says but I'm generally in the camp of - you can start creating your program, wherever you are, and in today's episode I'm telling you some major reasons why that's the smartest approach. You'll learn:
I know you'll LOVE this episode and walk away with some major clarity on whether you should be focusing on growing your audience or building out your signature program. If you do love this episode - come and let me know over at @launcheasylife LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Online Course vs Membership. Which should you choose? (Ep.21) | 14 Aug 2023 | 00:29:46 | |
Since I've had my business, I've run 3 memberships - 2 of which lasted a year before I closed them and pivoted elsewhere, and one that is still running to this day. In today's podcast episode, I'm talking about my experience of running both online courses and memberships and 7 lessons (many unexpected) that I learned from each, as well as my preference and considerations for you if you're tossing up between running both. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 4 tools I can't live without in my business (and why) (Ep.20) | 07 Aug 2023 | 00:21:29 | |
When I look at my business, I often think that if I could sit and tinker with tech all day, I'd be a very happy woman but I know that for so many of you tech feels like a gigantic headache. I love researching and using tools in my business and they're one of the cornerstones of how I manage to get so much done in a short period of time - I have a list of STACKS of online tools I use in my business over in my black book opt in - DM me on Instagram @launcheasylife if you'd like a copy but today I'm sharing an in-depth look at my 4 ride or die tools in my business that help me save so much time. Honestly - if I could buy shares in these 4 companies, you best believe I would! Tune into today's podcast for the full tea on my platforms. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| The 5 best online business books I've read (Ep.19) | 31 Jul 2023 | 00:13:41 | |
Something that I absolutely used to love doing was listening to audiobooks a few years ago while I drove to my part-time corproate gig in Marketing - it used to be an hour drive there and another hour drive back and I'd listen to audiobooks - sometimes fiction, sometimes business books to help myself get into the zone of 'thinking' and then on the way back I'd listen to music and my playlists. But because the drive was such a decent chunk, I'd get through a full audiobook every two weeks or so. This year, I'm getting back into that but it's as I prioritise my health and wellness - I recently joined a gym and so I'm listening to audiobooks while I workout or when I'm walking or on the treadmill. Of all the books I've read, here is a bit of an eclectic mix of my top 5. Tune into the podcast to learn more about what they're about and when on your business journey I recommend listening to each one. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 7 reasons I always show my price on my website (Ep.18) | 24 Jul 2023 | 00:19:17 | |
There's several different camps when it comes to whether or not to show your price on your sales page, particularly if what you're offering is a 1:1 package - one big school of thought is to get people to apply to work with you and then reveal the price on the sales call. This is not my strategy. I always show my price on my website, and in today's podcast I'm sharing 5 reasons I always show my price on my website. We're talking about:
Tune into today's episode and let me know what you think! And let's continue the conversation over on Instagram - find me here @launcheasylife LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Swipe my Easy Instagram Story Ideas (Ep.17) | 17 Jul 2023 | 00:25:38 | |
I remember when Instagram Stories first came out and the overarching thought in my mind was 'uggghhh, another thing I 'should' be doing on Instagram' and it felt like this unnecessary obligation and almost like Instagram was this black hole of time-sucking activities. Ha! Since that point, I've come to LOVE Instagram Stories! They are one of my favourite functions of the Instagram App and one of the best ways to really build trust, authority and most importantly conversions, so if you aren't using them, you're feeling confused about what to post on Instagram stories or generally feeling like a duck out of water on the platform, this episode is going to help you get into the flow of Instagram stories in a much easier way with this flow and it's something I used all the time in my life coaching business. Tune into today's episode for a really practical look at Instagram Stories and how you can get consistent, with stories that convert. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 3 things you need before running Facebook Ads (Ep.16) | 10 Jul 2023 | 00:15:46 | |
Facebook and Instagram ads are one of the biggest game changers for your business and I'll let you know - one of the things our clients have the most success with in the Well Conceived MastermindThere's a big misconception that Facebook and Instagram ad costs are skyrocketing, and the truth is that while maybe that's true for business coaching etc, it's not what I've seen at all for people who work in health and wellness and serve the general front end consumer (e.g. Molly who is going through Menopause or Sandy who has PCOS). In fact, this is where I feel it can be great to have a business that markets to front-end consumers - because you still have the ability to get leads at a really cost-effective price, and it also means that it's going to take away some of the heavy lifting on converting people into email subscribers and then clients/members in your programs.So, how do you know if you're ready for Facebook Ads? We talk in this episode about 3 things you need before running Facebook Ads and why they're so important (hint: if you don't do these it will be like putting lipstick on a pig!) LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Tips for working on your business during school holidays (Ep.15) | 03 Jul 2023 | 00:39:07 | |
I feel like this is the podcast that every mama needs but that nobody really talks about - how to get work done during school holidays when you're running your own business. Let's not pretend that it's easy to keep a business running when you're looking after small children during school holidays, especially if in your neck of the woods you're coming up to the big mama holidays. It's f*cking hard. To be honest, I've never known any different than to build my business around my girls - I first started the podcast when Chloe was a year old and I was also working part-time as a Marketing Consultant for an elite Girls' School. That doesn't mean I haven't felt resentment and like I've had a rope tied around my waist as I've tried to implement and create something, have a creative outlet, and feel like there has been something more to my life - other than to be a mother. What I've learned since then though is that mom guilt serves nobody - not yourself and not your children and I've made strides in navigating school holidays with my children, as well as generally running a business alongside my kids. In today's podcast, I share:
This is just one of the articles I shared in the Well Conceived Mastermind monthly magazine, Peace + Profit - if you'd like to know more and jump on the waitlist for the Mastermind (exclusively for women who run health and wellness businesses) then click here. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| $100k Signature Offer Series Day 4: $497 Online Course Funnel | 09 Apr 2025 | 00:25:05 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today’s episode? DM me “104” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| Do you need more qualifications or more business support? How to tell. (Ep.14) | 26 Jun 2023 | 00:13:46 | |
If I've ever been asked a question or seen it in our free Facebook Group for health and wellness service providers, it's this: Do I need business support, or do I need to get more qualified? People have a dream... but they don't know in which order they should do it, or how they get started. And then I feel like there are some professions that I feel enter an endless qualification binge and wanting to be qualified in all the things - but fail to progress further in their business. Tune into today's episode to learn how to decide what's next: business support or more qualifications and a logical order to starting your online business. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Online course on the top of your to-do list? You must do this. (Ep.13) | 19 Jun 2023 | 00:13:41 | |
Today on the Well Conceived Business Podcast, I'm diving into the single most important thing you need to do if 'create an online course' is on your to-do list. I bet that many of you have been seduced by the idea of creating and delivering an online course and rightly so - last week on the podcast I talked about just some of the incredible things an online course can give you - and help bring that Marie Kondo level joy back into your business. On today's episode you'll learn:
Tune in and let me know what you think - and if creating and launching an online course is on your heart - come and join me for our challenge starting NEXT WEEK - Business without Burnout: how to create a drool-worthy online course that skyrockets your business, your revenue and your free time (while creating a community of raving fans!). Click here to enroll in the challenge. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 17 reasons why an online course will set you free (Ep.12) | 12 Jun 2023 | 00:30:01 | |
Today on the podcast I'm sharing with you 17 reasons why an online course will set you free (and possibly be the most rewarding and beneficial step you take in your business).Even if you aren't sure whether an online course is right for your business model or expertise, (ahem... speaking to all of you who think the only way you can run your business is by doing seeing people individually) you're going to discover how creating and delivering an online course can not only help your clients more, but also help you create more revenue, more freedom and more impact.Still to this day the best (on all levels) stage of my business has been the time when I created and sold one single online course - but pulled levers within that to help provide folks with additional support and add more cash flow behind the scenes.Listen in to this episode and make sure you're subscribed to Well Conceived Business - especially over the next few episodes as we talk all things Online Courses and Signature Programs. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| The wrong way to launch a program or service (Ep.11) | 05 Jun 2023 | 00:29:39 | |
Today's podcast is for anyone who has already launched their online course or signature program, or for anyone who wants to launch but isn't there yet. I'm diving into 11 mistakes you might be making with your online course launches and what you really need to focus on in order to make more sales, make creating your assets faster, and ensure you're launching your online course in the right way.Just one note before you listen though: perfection is a unicorn: if doesn't exist (and I've made maaaannyyy of these mistakes along the way) - so the point is never to make things perfect before you get started, the right way to launch or do anything in your online business is to do it, rather than get paralysed and never get started because you're trying to do it all, and trying to do it all perfectly.So many of us are running our online businesses in between naptimes, 9 - 5s and patient consults - so done is always going to be better than perfect.Listen in and let me know what you think! Robyn LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Your 100k Signature Program Roadmap (Ep.10) | 29 May 2023 | 00:29:54 | |
Creating a successful signature program that is not only profitable but also helps establish yourself as an expert in your field whether you are just starting or looking to scale your existing program needs a solid plan for successful implementation. In this episode, I break down the steps to creating a successful signature program and give actionable tips and the need for marketing and promoting your program effectively. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Why I'm scaling back my fertility life coaching business (Ep.09) | 22 May 2023 | 00:34:22 | |
This podcast was... hard to record. I've ummed and ahhed for the longest time about what to do and how to move forward and I know that so many of you have been wondering what is going on behind the scenes of my life coaching and fertility business @mindbodyfertilityreset and the truth is that I haven't really known what to do. I love my fertility life coaching business. I am eternally grateful to my clients, my colleagues and everyone who has supported me as I've grown it. But the truth is that I can't run two businesses... well. So, I've decided to start shifting the way I run that business, even more, to allow me to focus my efforts here more at Launch Easy Life HQ. This is why I've finally made the decision and what it's going to look like from hereWith absolute honesty, and raw truths about what it takes to run two businesses and why I can't anymore.Robyn xx LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| If I were starting my online business from scratch, here's what I'd do (Ep.08) | 15 May 2023 | 00:24:41 | |
Building a successful online business takes time, effort, and a willingness to learn and adapt. So here's what I'll do if I were starting my online business from scratch to build a business that I love and that supports my lifestyle.In this episode, I talk about:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 6 Hard Truths About Running an Online Business (Ep.07) | 08 May 2023 | 00:31:53 | |
Starting a business is not easy, but neither is working for someone else and so here are 6 HARD truths about running an online business and choosing your hard and having a plan when things get tough. In this episode, I talk about:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| How to Juggle Being a CEO and a Mother (Ep.06) | 02 May 2023 | 00:29:35 | |
The JUGGLE is real! Today's podcast is for all the mama's out there growing and building their businesses and juggling being a CEO and a mother. I've only known growing my business alongside being a mama and so here are 7 tips about how to manage the juggle and what I've found helpful as I go along. I talk about:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 7 Instagram Growth Tips for Health Businesses (Ep.05) | 24 Apr 2023 | 00:19:37 | |
Whenever I post about Instagram tips on my own Instagram, I get such good engagement – and I know that you know that Instagram is this unicorn platform that allows you to not only grow online, but also build engagement and connection with your audience and convert. All in the same place. But.. I see so many folks struggling with really getting traction on their accounts and I haven’t gatekept at all in this podcast episode – I’m talking about 7 Instagram Growth Tips for Health Businesses and it’s a goodie! I guarantee that if ‘Grow Instagram’ is on your to-do list in 2023, you’re going to love this episode and find at least 2 – 3 things that you could be leveraging better. The waitlist for the Well Conceived Mastermind is NOW OPEN – and applications will be opening shortly. You’ll find the link below but highly recommend that you jump on the waitlist if you’re ready to grow because first dibs go to existing Masterminders and then the waitlist and there are only 24 places available. First in, best dressed. Robyn xo LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| $100k Signature Offer Series Day 3: $100k with $2,997 Mastermind | 08 Apr 2025 | 00:17:57 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today’s episode? DM me “103” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| 11 Biggest Mistakes I See Health Practitioners Make While Growing Their Online Business (Ep.04) | 24 Apr 2023 | 00:42:13 | |
Can we please for a moment acknowledge the huge learning curve of growing an online business. It’s freaking hard, and I feel like it takes way more time than any of us realise. I’ve now had the privileged position of getting a backstage pass to many online businesses within health and wellness and there’s a few common threads of things I see that lead to lacklustre results or a business that doesn’t feel aligned. In today’s episode I’m diving into the 11 biggest mistakes I see health practitioners make while growing their online business and we’re diving into all the topics from marketing and social media, to offer creation and products and services. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| 6 Figures in 6 Hours per Week (What I Did and How You Can Do It Too) (Ep.03) | 24 Apr 2023 | 00:22:56 | |
I had to make a choice. Quit my business, or continue on in a radically different way. All I could give to my business was 6 hours per week (that also included life admin, me time… and didn’t include the time we’d take off for school holidays). I chose the latter, but that required massively overhauling the way I did online business. In this episode I talk about:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| That one time... when I quit my online business (Ep.02) | 24 Apr 2023 | 00:39:58 | |
In November 2018 I quit my online business. It was shortly after Ross and Olivia tag teamed in hospital EVERY weekend in September. I had just started a new part time role that was an hour drive away and needed to also juggle our other daughter… And the business. And 1836 other things. I had to cancel one of our live group coaching calls from Olivia’s hospital bed… And then remember getting one of those Zoom notifications that someone had still showed up to the call, so I had to quickly jump on and explain to this fertility warrior that I wasn’t going to be able to do that week’s call while she was beside me with an oxygen tube. So hard. My business felt impossible. I’d only started as a business 9 months ago (although I had the blog and podcast before that) and it had been at least six months of HUSTLE. I tried lots of packages. 1:1 coaching, single sessions, ebooks, group coaching…. I tried (and failed) to be everywhere. It felt messy and chaotic and a lot of DOING. And I got some $$$ into the door but not enough to pay myself (actually not enough to even pay myself back for what I had invested in logo’s and business coaches etc). And then… one day, I decided to unquit my business and just quit the strategy I’d been using up until now. In this episode you’ll learn:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| From the depths of infertility to creating a dreamy life-coaching business (Ep.01) | 24 Apr 2023 | 00:29:24 | |
Welcome to the first episode of the Well Conceived Podcast. This is the story of how I went from navigating the depths of infertility to creating a dreamy life-coaching business… to where I am today, now sharing my 20+ years of experience in marketing, social media and growth to help you rise too. In today’s episode, I’m sharing:
LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| Welcome to Signature Course Secrets | 20 Apr 2023 | 00:01:11 | |
COMING 25 April.... Looking to grow your online health and wellness business without burnout? Then welcome to Signature Course Secrets, a podcast hosted by me! Marketing and Online Business Specialist, Robyn Birkin, just for health and wellness practitioners and professionals, like you. Whether you're just getting started or you're ready to scale your online business and reach for both more profit and more peace - you'll love Signature Course Secrets, a mix of healthy and refreshing conversations mixed with strategies, tips and insights to help you start, grow and scale your dreamy small business... in a healthier and more sustainable way. Here, we're not just about a business that is well paid, but here we're about creating one that is well lived. We're about... a healthy hustle. Whether you're all in on your business (but don't want the burnout) or building your side-hustle between naptimes or a 9 to 5, stay tuned to learn about creating and launching your signature program, generating more leads and more authority through social media, automation, Facebook Advertising, Instagram and podcasting. So if you're a Nutritionist, Naturopath, Health or Life Coach or other health-based service provider and you want a business that gives you back both time and money, hit subscribe and join us at Signature Course Secrets. LINKS + WORK WITH ROBYN
FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| $100k Signature Offer Series Day 2: $100k with a $997 Group Coaching Program | 07 Apr 2025 | 00:20:23 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today’s episode? DM me “102” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| $100k Signature Offer Series Day 1: $100k with a $397 Online Course | 06 Apr 2025 | 00:18:12 | |
Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.
Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist here DM me “101” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required. | |||
| Is your business addicted to the dopamine of doing more? (Ep.111) | 02 Apr 2025 | 00:15:31 | |
Do you keep pivoting, launching new offers, changing your niche or tinkering with your business model… but deep down know it’s just keeping you busy, not actually profitable. Stop. It's trashing your profit and your growth. When I work with clients, sometimes they'll come into the space feeling 'itchy' or like there is something radical to add or change in their business - and oftentimes when that occurs - rather than creating big (burnout-inducing) shifts, we create alignment and revenue through simplification. So, this episode is your invitation to pause for the sake of your profitability.
Whether you’re at 6 figures and feeling stretched, or on the edge of overcomplicating your funnel for the sake of “doing more”—this episode will help you come back to calm, focus and profit. You don’t need 17 new offers. You need to refine what’s already working. Links & Resources Mentioned:
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| What buyers want in 2025 (How to sell your group program, mastermind or online course) (Ep.110) | 25 Mar 2025 | 00:18:54 | |
The online course and group program landscape is shifting—fast. If your sales page still highlights "self-study," "go at your own pace," or the number of modules and hours of content… you might be unknowingly turning buyers away. Because here’s the truth: in 2025, buyers don’t want more information—they want transformation, support, and accountability. Inside this episode, you’ll learn:
If your last launch didn’t hit the numbers you wanted, this episode will give you actionable insights to help you tweak, refine, and sell with confidence in 2025. Join the Waitlist for the Peace + Profit Mastermind | |||
| Hard things I've done in business that have made me more successful (Ep.109) | 19 Mar 2025 | 00:32:05 | |
It’s so easy (and common) to think that when you grow your business to a particular revenue level, everything becomes easier—or that business should always feel easier. The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business is a direct reflection of the level of discomfort you can navigate and hold, while remaining regulated and steady. And I can directly tie my success in business to many of the hard decisions I’ve made over the years. Such as... hiring a business coach for $4,000 on just an 8-week package as I started my business and right off the back of a failed launch—which then led to a program that made $150,000 across the following 18 months while I worked super part-time hours. Or... taking a pay cut early last year in order to reinvest in growth via email list building and joining a high-level mastermind... which then later led to a six-figure month and my best-ever sales year to date. Want to know more of the hard decisions I’ve made in business that I believe have directly been tied to my success? THIS is what I’m sharing in today’s episode with the hope that it inspires you to believe in yourself and your success and take a chance on yourself. 🔗 Want support in making bold business decisions? | |||
| $250k in 20 hours per week within 1 year. Here's what I'd tell you to do (Ep.108) | 11 Mar 2025 | 00:16:10 | |
What would it take to scale your business to $250K in revenue while working just 20 hours per week? If you came to me for a strategy audit with this goal, here’s exactly what I’d tell you to do. Inside this episode, I’m breaking down the six key steps you need to take to hit this revenue goal—without working yourself into burnout. In this episode, you’ll learn: ✔️ The biggest decision you need to make before setting your revenue goal ✔️ Why your signature offer is everything—and why most people overcomplicate their product suite ✔️ How to reverse engineer your numbers so you know exactly how many leads and sales you need ✔️ The reason most launches fail (hint: it’s not your product, it’s your lead strategy) ✔️ The power of iterating, launching, and refining—instead of constantly chasing new offers ✔️ Why selling isn’t just posting on Instagram—and what you actually need to do to close sales If you’re tired of throwing spaghetti at the wall, running in circles with too many offers, or not seeing the revenue growth you want, this episode is a must-listen. 📩 Ready to build a streamlined, profitable business? DM me on Instagram @robynbirkin to chat about how the Peace and Profit Mastermind can help you hit your next revenue milestone. | |||
| I'm in my low ticket era (and mildly terrified) (Ep.107) | 06 Mar 2025 | 00:26:50 | |
I’ve officially entered my low ticket era... and honestly? I’m mildly terrified. 😅 This shift has been a long time coming, and in this episode, I’m taking you behind the scenes of my thought process, why I waited over a year before making this move, and the lessons I’ve learned from experimenting with low-ticket offers in my previous business. Inside, I break down:
If you’ve ever thought about launching a low-ticket offer—or you’re wondering whether it’s really the right move for your business—this episode is a must-listen. I’m sharing everything I wish I’d known before diving in, plus how I’m navigating the shift while keeping my business profitable (and peaceful). Follow along to see how this plays out in real-time: 📩 Join my email list for updates and behind-the-scenes insights 📲 Follow me on Instagram @robynbirkin to watch this strategy in action | |||
| You're too smart for your own good (and it's costing you sales) (Ep.119) | 04 Jun 2025 | 00:20:57 | |
Ever feel like you're pouring your heart (and time and brainpower) into your content and offers—and still hearing crickets? This episode is your wake-up call (and maybe a bit of a loving nudge to dumb it down a little). Because you're probably too smart for your own good - and it's costing you sales. Here’s the hard truth: you're an expert. You know exactly what's going on for your clients, and exactly how to fix what's going on for them. And I'm asked - frequently - how much information should I give away vs keep inside my programs? And if you're asking this - I can be fairly certain your content is far too advanced for your audience. Because most of your audience isn’t nearly as informed as you are—and that’s exactly why they need you. But if your content, your offer, or even just the way you describe what you do is too advanced, too jargony, or assumes too much awareness (i.e. you're trying to help them fix a problem they don't even know they have)… you’re losing people before they even realise they need you. So your Cloud 9 Clients are thinking "Oh that's nice" and scrolling on by and then going to work with the next service provider Instead of thinking "OMG she gets me and this is EXACTLY the thing I need help with" In this podcast, I’m breaking down:
If you’re feeling like “I know my stuff, so why isn’t this working?”—this is your episode. And if you’re nodding along while also staring at a blinking cursor trying to figure out what to post on Instagram… my $47 plug-and-play content guide Batched is going to change your life. Seriously. It’s one of my best-selling products ever—and for good reason. It gives you a grab-and-go strategy to generate content that actually connects, converts, and feels like you. Links and resources:
See you inside the next episode—where we’re diving even deeper into juicy IG tips, what to post (and what not to), and how to make your content actually work for you. | |||
| What my most successful clients have in common (Ep.99) | 13 Feb 2025 | 00:20:07 | |
Hi there! Can you believe the end of the year is almost here? Today, I’m starting reflections on 2024 to support you with strategic planning for 2025, and the lessons learned from supporting my most successful clients this year with the common threads of what I believe has made them successful. Whether you're running on empty or already planning your next big move, you've had an awesome year.... or you want next year to be radically different - this episode is packed with actionable strategies to set your business up for sustainable success in 2025 (maybe a few hard truths in there too!) Here’s what you’ll learn in this episode: 0:01 Reflections on 2024: How we’ve been planning for 2025 and what you can learn from it. 5:13 Addressing End-of-Year Exhaustion: Why some feel calm while others feel burnt out, and how to reset. 9:28 Fast Action Matters: How moving quickly (even imperfectly) sets you up for big wins. 17:02 Leveraging Support: Why asking for help is key to growth. 20:45 Consistency Over Perfection: How showing up regularly builds momentum. 26:34 The Long Game: How successful entrepreneurs focus on long-term strategies, not just short-term wins. Links and Resources Mentioned:
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| My words for 2025 – How they’re shaping my Peace and Profit decisions this year (Ep.106) | 11 Feb 2025 | 00:20:24 | |
Are you looking to build a business that balances bothpeace and profit in 2025? Curious how intentional words can shape your business strategy? In this behind-the-scenes episode, I’m sharing mywords for 2025 and how they’re already influencing my decisions to grow a fulfilling, sustainable business. I’ll take you through:
One of the biggest shifts this year has been my decision tocap the Peace and Profit Mastermind and focus on creating a moreintimate, high-touch experience (because who wants to get lost in a 200-person group program?Ewww, David.). This decision is driven by my commitment todelivering a high-quality, results-focused space where every single member gets the absolute best of me and my team. We already support our Mastermind clients with:
Everything is designed to help youmaximise profit with ease. This year, we’re going even further. We’re creatingcustom GPTs tailored for our Mastermind members—designed to help you get3x the work done in the same amount of time. Whether you’re in the early stages of your business or looking to simplify and scale, this episode will give you a fresh perspective on how togrow with both ease and intention. | |||
| 4 ways your offer suite could be keeping you broke (Ep.105) | 05 Feb 2025 | 00:19:50 | |
Struggling to scale your business? Feeling stuck at $50k despite having multiple offers and feeling like you're hustling all the time? I've just come out of a season of auditing dozens of businesses and one of the biggest things keeping these business owners from hitting $10k months consistently (and beyond to multi-six figures) that is also one of the easiest things to fix - is their offer suite. Not all offers will make you enough profit. Some offers sabotage other offers In this episode, I'm speaking to four of the big offer suite mistakes that might be sabotaging your revenue, keeping you overworked, and preventing you from reaching your Sweet Six business goals. Here’s what you’ll learn:
LINKS + WORK WITH ROBYN
If you’re ready to stop spinning your wheels and start building a lean, profitable business, this episode is a must-listen. | |||
| TikTok Bans! Instagram Changes! Putting all of your eggs in one basket + how we're growing our audience in 2025 (Ep.104) | 21 Jan 2025 | 00:24:54 | |
Are you relying too heavily on one social media platform to grow your business? In this episode, we're talking about the EXHAUSTING ROLLER COASTER of social media in the last week from TikTok's Ban (or really... shall we call it a little time out? 😂), Instagram dropping a bunch of changes on us without notice (including a new app), Zuck making changes to fact checking and also secretly dropping really big and significant changes for health and wellness businesses running ads - specifically - we're speaking about how to diversify your audience growth channels and exactly what we're doing in my business to not only grow but diversify (after I had an 'all eggs in one basket' moment last year) Here’s what you’ll learn:
Mentioned in this episode:
If you’re ready to take control of your audience growth and diversify your strategy for a more resilient business, this episode is for you. FOLLOWDaily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin | |||
| My 2024 FAILS (Ep.103) | 15 Jan 2025 | 00:33:54 | |
2024 was a year of experimentation, learning, and some major fails for me—and I’m sharing it all in this episode. From passive income experiments that flopped to humbling moments in podcasting and Instagram strategy, I’m peeling back the curtain on what didn’t work and the lessons I’m taking into 2025. If you’ve ever felt like things should be working in your business but they’re not, this episode will remind you that failure is part of the journey—and often leads to the best insights for success. Here’s what you’ll learn:
LINKS + WORK WITH ROBYN
FOLLOW
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| Invest in THIS, not THAT in your online business spending for 2025. Learn how much to pay yourself in your business and how to reduce your software expenses. (Ep.102) | 07 Jan 2025 | 00:20:48 | |
If you’ve ever felt unsure about where to spend your money, time, and energy in your business, this episode is for you. Here’s what you’ll learn:
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| 2025 Online Business Trends: 3 must-know trends for female course creators in 2025 (Ep.101) | 19 Dec 2024 | 00:15:14 | |
Can you believe we’re wrapping up another year? As 2025 is just around the corner, I’ve been diving deep into the trends that will shape the way we do business next year - from seeing what's working and what's not within my networks, for my clients and my audience. From content strategies to program delivery and the key to standing out, in this podcast I'm speaking to three trends I'm seeing emerging in the market and how to leverage those for success and sales in 2025. Oh, and if you want to go DEEP with me on what's hot and what's not in 2025 - download my free 2025 Business Trends Report—a 24-page guide packed with actionable tips and insights. Head to launcheasylife.com/trends or comment “Trends” on any of my Instagram posts to grab your copy. Links and Resources Mentioned:
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| Building a six-figure business in part-time hours (Ep.100) | 11 Dec 2024 | 00:20:54 | |
If you’re feeling stuck in the weeds of your business and feeling like it’s impossible to make a reasonable revenue and work part-time hours, I hope today’s podcast episode delivers the inspiration and drive as we travel into New Year that… it’s possible. In fact, it’s more than possible, it’s reasonable, and absolutely achievable for anyone. And I hit my first six figure business in just six hours per week (and grew from there) between naptimes and a part-time corporate job and today I’m sharing with you exactly how I achieved that and the core things I think were pivotal to achieving that result. This episode is packed with practical advice and reflections that’ll help you reimagine how you approach your business in 2025. Here’s what you’ll learn in this episode:
Links and Resources Mentioned:
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| 2024 Business Lessons for 2024 (Ep.98) | 26 Nov 2024 | 00:59:27 | |
In today’s episode of Signature Online Course Secrets I’m speaking to 24 Business Lessons for 2024 - both lessons that I’ve learned in the last and lessons that have played out with my clients in Peace + Profit - that you can take away and apply to your business. Here’s a little sneak peek: [00:00:30] Why simplicity is your best growth strategy. [00:03:15] How I restarted my business from scratch and rebuilt to six figures. [00:06:45] Email Marketing and why I can assure you that you’re not sending too many emails [00:13:10] The importance of standing out in a crowded market. [00:16:30] Facebook ads: friend, foe, or both? [00:25:50] Why Instagram is easier than you think when done right. [00:34:00] Diversifying your marketing strategies for long-term success. Big shout out to Vix Meldrew for this idea and also a shoutout to some other folks I mentioned in today’s podcast episode:
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| How to strategically take time off during school breaks without losing momentum (Ep.97) | 20 Nov 2024 | 00:16:11 | |
As we head into the end of the year, I know many of us are gearing up for school holidays or the festive season. In Australia, it’s our big break, and if you're in the U.S. or the UK, your major school holidays or holiday season might be approaching too. But let’s face it: taking a break from business while juggling life and family can feel overwhelming, and for many mama CEOs, it means seeing momentum grind to a halt. Today, I’m diving into a better approach. We’re talking about how to take intentional, strategic breaks so that your business continues to grow—even while you’re enjoying holiday time. I’ll share how I shifted from feeling constantly behind to having a business that sustains itself during my time off. It’s all about planning, understanding lagging indicators in marketing, and making sure your revenue and visibility don’t take a nosedive. Let’s make 2025 your smoothest year yet! Here’s What You’ll Learn in This Episode:
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| My $500k Revenue Plan for Peace and Profit (Ep.118) | 27 May 2025 | 00:44:40 | |
If you’ve been wondering what it actually looks like to plan out $500K in revenue without sacrificing your life, this episode is for you. In this mid-year check-in, I’m pulling back the curtain on what’s really happening behind the scenes in my business... what’s working, what’s changing, and how I’m navigating the juggle of running a profitable business while also being present for my kids and home life. I walk you through the exact way I’ve mapped out my revenue goals for the rest of the year and why I’ve made the decision to not expand my mastermind beyond 20 people, even though it’s nearly full. I’ve come to peace with that, and it’s part of a much bigger conversation around energy, sustainability, and doing business on your own terms. In this episode, I share:
If you’re feeling like you’re at a crossroads, or maybe just tired of business strategies that don’t factor in real life, this is a grounded look at what it means to grow with intention. I’d love to hear your thoughts, slide into my DMs and let me know what part hit home for you. Links & Resources:
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| How to Design Your Dream Life and Business as a Mama CEO in 2025 (Ep.96) | 18 Nov 2024 | 00:31:18 | |
Today’s episode is all about setting yourself up for a breakthrough 2025. We’re getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started. Here’s what you’ll learn in this episode:
Links and Resources Mentioned:
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