Explorez tous les épisodes du podcast Simplified Marketing | Marketing Strategies for Service Providers
| Titre | Date | Durée | |
|---|---|---|---|
| 22. Behind the Scenes Wrapping up the Year & Prepping for a New Year in Business | 06 Nov 2024 | 00:15:55 | |
I take you behind the scenes of my year-end wrap-up and share insights into how I prepare for the new year in business.
If you're a business owner, especially a financial professional, this episode is packed with actionable tips on optimizing your operations, refining your marketing, and setting up for a successful year ahead.
In this episode, I chat about:
Book a Free Call:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 21. What's Going on In the World of Social Media Marketing October Edition | 30 Oct 2024 | 00:14:34 | |
What’s going on in the world of social media marketing?
Social media marketing is constantly evolving, and staying up-to-date is crucial. Let’s dive into the latest updates across three major platforms: Instagram, LinkedIn, and Threads. These insights will help you understand what’s currently working on each platform and how you can use these strategies in your marketing.
In this episode, I chat about:
Sign up: Simplified Marketing Newsletter
Book a Free Call:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 12. Diversify Your Marketing: Don't Put All Your Eggs in One Basket | 24 Jul 2024 | 00:13:11 | |
Let’s talk about a critical aspect of your marketing strategy: diversification. Unlike a single-channel marketing strategy where you focus on one channel, such as social media, a diversified marketing strategy uses multiple ways of reaching potential clients. For example, you might use social media AND email marketing.
In this episode, I dive into the critical topic of diversifying your marketing strategy, how important it is to not rely solely on social media, and explore various marketing channels to ensure your business thrives even when you need to take a break.
In this episode, I chat about:
Grab your FREE Resource: The Simplified Guide to Diversified Marketing Strategies https://simplifiedmarketingservices.com/resources/
Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/
Book a coffee chat: https://calendly.com/biancamsmith/coffee-chat-w-bianca
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 11. Enhancing Your Marketing with Video w/ Erika Jones | 17 Jul 2024 | 00:26:44 | |
Video marketing is a powerful tool for financial professionals looking to enhance their marketing strategies. It allows you to showcase your expertise, personality, and business to a broader audience, making it a vital tool for connecting with clients outside your time zone or local community.
In today’s episode, my guest, Erika Jones shares her expertise in video marketing, discussing its importance and providing actionable tips for financial professionals to integrate video into their marketing strategies.
In this episode, we chat about:
About the Guest:
Erika Jones is the brains and hands behind Intelligent Octopus video editing. She loves to work with the video editing details of your business projects. She began editing in college, on what was then the only digital editing computer on campus. Since then, she has worked in corporate, non-profit, and online video editing.
Some of us thrive in creating content, talking to interview guests, or teaching. Erika loves to help all of those endeavors shine with no-nonsense, simple editing that makes your content shine. With over 15 years of experience, she takes all of the rewatching and detail work out of your hands and returns a deceptively simple-looking video to you with all of the details in the right places.
Connect with Erika below:
Free Resource: | |||
| 10. Simplify Your Schedule: Theme Out Your Workweek | 10 Jul 2024 | 00:13:55 | |
As financial professionals, your days are often filled with client work and if you haven’t outsourced your marketing then marketing your business and all the other things we have to do as business hours. This is why simplifying your schedule and having dedicated theme days and time blocking can reduce the overwhelm you may feel.
In today’s episode, I’m sharing how you can simplify your scheduling by theming out your week. This will save you time, and energy, let you get more work done, and give you more focus on your business.
In this episode, I chat about:
Grab your FREE Resources: https://simplifiedmarketingservices.com/resources/
Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub | 03 Jul 2024 | 00:17:43 | |
Imagine walking into a chaotic bookstore where books are strewn everywhere with no clear organization. Frustrating, right? You'd probably leave without finding the book you wanted. Now, picture walking into a cozy, well-organized bookstore where books are neatly categorized by genre and author, making it easy to find what you need and enjoy your visit. This is the experience you want with your content—a feeling of calm and order, not overwhelm.
In today’s episode, I’m sharing on how a content hub serves as your organized bookstore, a centralized location where all your content is stored, organized, and easily accessible. It’s your personal content sanctuary, helping you control the chaos and amplify your marketing efforts.
In this episode, I chat about:
Grab your FREE Simplified Content Hub: https://simplifiedmarketingservices.com/the-simplified-content-hub/
Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 8. Simplify Your Summer Marketing: How to Prep and Unplug | 26 Jun 2024 | 00:12:22 | |
It’s easy to want to reduce your marketing this summer and just sit by the beach or pool all day. But stopping your marketing can be a big mistake. Even during the busiest seasons, or the lazy days of summer, nurturing your audience is crucial. Think of it like tending to a garden. Just as plants need regular care, so does your marketing. If neglected, both can wither away.
In today’s episode, I’m sharing tips on how to maintain your marketing momentum during the summer while still enjoying some much-needed downtime.
In this episode, I chat about:
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Grab your FREE Simplified Content Hub: https://simplifiedmarketingservices.com/the-simplified-content-hub/
Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/
PBS Method (Plan, Batch & Schedule): Episode 4: https://simplifiedmarketingservices.podbean.com/e/simplifyyourcontentpbsmethodpart1/ Episode 5: https://simplifiedmarketingservices.podbean.com/e/simplifyyourcontentpbsmethodpart2/
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 7. Integrating Marketing into Your Daily Routine | 19 Jun 2024 | 00:13:28 | |
Marketing doesn’t have to be a separate chore. It can be seamlessly woven into your day-to-day life. Find what works best for you and embrace the freedom and creativity that entrepreneurship offers.
In today’s episode, I’ll explore the concept of work/life integration and how blending your business and personal life can lead to a more fulfilling and less stressful routine. I’ll share personal stories and practical tips on integrating marketing tasks into your daily life, ensuring your marketing efforts are effective and sustainable.
In this episode, I chat about:
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Grab your FREE resources: https://simplifiedmarketingservices.com/resources/
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 6. Building Bonds: Social Media Engagement for Financial Professionals | 12 Jun 2024 | 00:13:53 | |
Have you ever wondered if you’re truly leveraging the full potential of social media to create lasting client relationships? If so, you’re in the right place.
In today’s episode, we’ll be exploring how financial professionals can transform social media from a mere broadcast tool into a powerful platform for building genuine relationships. We’ll discuss lead generation, building referrals, and how to humanize your brand.
In this episode, I chat about:
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
Grab your FREE resources: https://simplifiedmarketingservices.com/resources/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 5. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 2 | 05 Jun 2024 | 00:09:15 | |
As a business owner, simplifying content creation is crucial for marketing and maintaining an effective social media presence without feeling overwhelmed. It's the key to streamlining your processes and reducing the time and effort spent producing and managing content. This allows you to focus on core activities like strategy development and customer engagement while ensuring a consistent flow of high-quality content without burnout. A simplified approach to content creation leads to better resource management, increased productivity, and more impactful marketing efforts.
In this episode, I discuss how you can simplify content creation through batching and scheduling, which are part of the PBS (Planning, Batching, and Scheduling) method, can simplify content creation. Listen and learn how these techniques can help you manage your content more effectively, reduce stress, and free up time for other critical business activities.
In this episode, I chat about:
Resources:
Grab your FREE Content Hub: https://simplifiedmarketingservices.com/the-simplified-content-hub/
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 4. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 1 | 29 May 2024 | 00:16:23 | |
As a business owner, creating marketing content, particularly for social media, can be very demanding. You have to think about the ideas, create the graphics, write a copy, do the hashtag research, and schedule your posts. When marketing isn't your thing, these tasks can quickly become overwhelming, leading to burnout. Content creation demands time, creativity, and strategic planning, making it a challenge for those juggling multiple aspects of their business. However, the good news is that creating a steady flow of high-quality marketing content without burnout is possible. With a clear strategy, you can effectively create content that promotes your business on social media.
In this episode, I discuss how to plan social media content using my PBS (Planning, Batching, and Scheduling) method. Let’s explore how this structured approach can simplify and streamline the often-overwhelming content creation process by breaking it down into 5 pillars that can help you build and maintain a consistent and engaging online presence.
In this episode, I chat about:
Resources:
Grab your FREE Content Hub: https://simplifiedmarketingservices.com/the-simplified-content-hub/
Let’s Connect:
Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 3. Humanize Your Brand Content Through Personal Stories | 22 May 2024 | 00:08:38 | |
The human side of your brand is very critical and it's about infusing authenticity, empathy, and human connection into your brand's identity and interactions. In a marketplace increasingly driven by technology and automation, consumers crave genuine and relatable experiences. By humanizing your brand, you build trust and loyalty, as customers feel understood and valued. Humanizing your brand opens a door for transparent communication, personalized service, and a consistent demonstration of your brand's values and personality.
In this episode, I discuss strategies for humanizing your brand, being authentic, and increasing your traction. Listen and learn how to leverage storytelling in your messaging to build genuine connections with your audience.
In this episode, I chat about:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices | |||
| 20. How to Find Work/Life Harmony for Increased Joy & Profitability with Simone Little | 23 Oct 2024 | 00:16:41 | |
Do you want to know how you as an entrepreneur can find work-life harmony for increased joy and profitability?
In this episode, I sit down with Simone Little. Simone shares her insights on blending personal and business goals, the importance of creating systems, and how to prevent burnout, particularly for financial professionals heading into busy seasons. Through her signature "Four P's" approach—Priorities, Productivity, Processes, and Planning — Simone offers actionable steps to help listeners balance their energy, avoid stress, and grow both their life and business.
In this episode, we chat about:
Resources Mentioned:
About the Guest: Simone is a renowned Lifestyle Designer. For over 10 years, she has dedicated herself to helping women build strong, impactful lives and businesses. Specializing in working with emotion-driven entrepreneurs who seek a balance between a soft life and hustle culture, Simone brings a unique perspective that resonates deeply.
Connect with Simone below: | |||
| 2. How We Infuse Our Mission, Vision, and Core Values into Our Marketing | 22 May 2024 | 00:09:04 | |
As a business owner looking to drive sustainable growth and success, infusing your mission, vision, and core values into your marketing can help create a cohesive and authentic brand identity that resonates deeply with your audience. This integration is the key to maintaining clarity and focus in your marketing strategies, ensuring that all campaigns and content are purpose-driven and aligned with your objectives. By consistently communicating your values, beliefs, and long-term goals, you differentiate your brand in a crowded marketplace and build a strong, recognizable presence.
In this episode, I talk about how I infuse our mission, vision, and core values into our marketing at Simplified Marketing Services. Our goal is to help you know us on a deeper level, understand who we are as an agency, and get some tips on how you can make every marketing effort reflect the true essence of your business to maximize your profitability.
In this episode, I chat about:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices | |||
| 1. Seasons of Entrepreneurship & Life: Embracing the Pivots | 22 May 2024 | 00:09:21 | |
Cultivating a pivotal mindset is crucial for any business owner. Recognizing that change and adaptation are not just inevitable but essential for growth and success. When market conditions shift, customer needs evolve, or unforeseen challenges arise, the ability to pivot allows us to remain resilient and relevant. This means being open to reevaluating strategies, experimenting with new approaches, and sometimes making tough decisions to move in a different direction. By embracing the pivot, you can turn ideas and potential setbacks into opportunities for innovation and improvement, ultimately leading to a stronger, more successful business.
In this introductory episode of the Simplified Marketing podcast, your host, Bianca, shares the pivotal moments that have shaped her career, from her days as a military spouse to becoming a marketing strategist and the inspiration behind the podcast. Bianca is a marketing strategist for financial professionals who want to humanize their brand content through storytelling.
In this episode, she chats about:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| Trailer | 14 May 2024 | 00:01:40 | |
Are you a CPA, CFO, bookkeeper, or another financial professional struggling with your marketing?
Do you want to find ways to simplify your marketing and learn how to integrate marketing into your everyday life?
If so, welcome to the Simplified Marketing Podcast.
I'm your host, Bianca Smith. I’m here to share the lessons I’ve learned and the wisdom gained from running a financial marketing agency.
I’m going to give you actionable steps to not only simplify your marketing as a financial professional but also how to humanize your brand and integrate marketing into your daily routine. I’m also keeping it real about the ups and downs of this entrepreneurial rollercoaster.
Connect with me on social: Instagram: https://www.instagram.com/simplifiedmarketingservices/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/
Grab your free resources: https://simplifiedmarketingservices.com/resources/ | |||
| 19. Tales of Finance: Storytelling Strategies for Financial Experts | 16 Oct 2024 | 00:11:39 | |
What if your clients could see the real person behind the spreadsheets—what difference would that make in building trust? As a financial professional, how often do you share your personal journey or success stories with your clients? And when was the last time you thought about how your own story could help potential clients relate to you and choose you over a competitor?
In this episode, I talk about the power of storytelling in the financial industry and how it can transform your business. Learn why it’s crucial to step away from the financial jargon and start connecting with clients on a personal level by sharing your unique journey and client success stories.
In this episode, I chat about:
Grab your FREE Resources: Resources - Simplified Marketing Services
Work with us: Services - Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections! | |||
| 18. Marketing Before the Madness: Preparing Your Financial Firm for the Busy Season | 09 Oct 2024 | 00:16:09 | |
Don’t wait until you’re overwhelmed to outsource your marketing. Invest the time now to ensure your marketing is not just surviving but thriving during peak seasons.
In this episode of the Simplified Marketing Podcast, I discuss the importance of outsourcing your marketing strategy well ahead of your financial firm's busy season.
In this episode, I chat about:
Grab your FREE Resources: Resources - Simplified Marketing Services
4 ways to work with us: Services - Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 17. How to Simplify Your Marketing with SEO with Stephanie Bilinsky | 02 Oct 2024 | 00:26:50 | |
What is SEO? What does it mean? How does it work? How do you use SEO in your marketing? Learn how to Simplify Your Marketing with SEO.
In this episode, I sit down with Stephanie, an SEO copywriter and founder of Brandscended. She helps small businesses connect with their dream clients by crafting high-quality SEO-optimized content that establishes authority and drives leads. Stephanie shares her insights on SEO, blogging, and how to simplify your marketing efforts to thrive without hustling on social media.
In this episode, I chat about:
Resources Mentioned:
About the Guest: Stephanie is an SEO copywriter who helps small businesses connect with their dream clients on Google. At Brandcendent, she crafts quality content that establishes authority and drives leads so that service providers can thrive without having to hustle so hard on social media. Get your free copy of her guide Alt Text 101 to get your images ranking on Google.
Connect with Stephanie below: | |||
| 16. Real Talk: Templates & Onboarding | 25 Sep 2024 | 00:14:14 | |
I used to run a segment called Real Talk Tuesday, where I shared the raw truths of marketing in a respectful way. I believe that “you don’t know what you don’t know,” and I think it’s time we dive into a couple of topics that need addressing.
In this episode of the Simplified Marketing Podcast, we dive deep into two critical topics in social media management and content creation: ready-made content and the client onboarding process. Let’s explore the importance of authenticity in marketing and the essential steps for a smooth onboarding experience.
In this episode, I chat about:
Grab your FREE Resources: Resources - Simplified Marketing Services
4 ways to work with us: Services - Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 15. Why I Am Shifting to a Boutique Agency Model | 18 Sep 2024 | 00:16:10 | |
I share some exciting updates and a new direction for my business. After taking a 5-week break from podcasting, I reflected on the importance of listening to yourself and making the best decisions for your personal and business growth—even when it means stepping away from the hustle.
I dive deep into the concept of embracing change in entrepreneurship and introducing my transition to a boutique agency model. I also highlight the importance of focusing on communication and building strong, meaningful relationships with her clients.
In this episode, I chat about:
Grab your FREE Resources: Resources - Simplified Marketing Services
4 ways to work with us: Services - Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 14. My Marketing Strategy for August: Slowing Down | 07 Aug 2024 | 00:09:25 | |
August is here and so is vacation time. During this episode, I discuss my plans to take a break in August from my business and marketing. I share my strategy for maintaining a minimal marketing presence and how to make the most of a summer hiatus.
In this episode, I chat about:
Grab your FREE Resources: https://simplifiedmarketingservices.com/resources/
Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 13. Simplifying Your Email Marketing with Shannon Vonderach | 31 Jul 2024 | 00:31:09 | |
Many business owners underestimate the power of email marketing. They often rely solely on social media to promote their businesses. But social media shouldn't be the only marketing channel you use.
In this episode, I chat with Shannon Vonderach about all things email marketing and its essential role in business success. Join us as we explore the journey from near business collapse to discovering the potential of a strong email list. We discuss practical strategies to kickstart your email marketing efforts and how to leverage this powerful tool to connect with your audience and boost your business growth.
In this episode, we chat about:
Resources Mentioned:
About the Guest:
Shannon Vondi. Shannon (aka Mrs. Vondy and often called The Email Queen) went from burnt-out wedding photographer to email obsessed when she sent ONE email and earned $2600. After earning an additional 13k that year from email marketing alone, she created The Email Club. Now, through her Email Club Membership, she's helped hundreds of business owners discover that email is easy, fun, and extremely profitable.
When she isn't talking about email or mentoring business owners, you can find her snuggled up on the sofa binging Netflix with her husband and their 2 rescue huskies.
Connect with Shannon below:
| |||
| 29. From Chaos to Clarity: Organizing Your Content | 12 Feb 2025 | 00:12:53 | |
Marketing shouldn’t feel like a never-ending game of catch-up—especially if you’re already overwhelmed with client work. In this episode, I’m breaking down a simple system that will help you stay organized, repurpose content effectively, and get more consistent with your marketing—without the stress.
In this episode, I chat about:
Resources: Free Airtable Content Hub Template
Book a Free Call:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices | |||
| 28. My Word of the Year: Reset | 05 Feb 2025 | 00:13:27 | |
After a busy year, it’s time to step back, reflect, and hit the reset button. This episode is all about embracing a fresh start and setting yourself up for success in 2025. If you've been feeling overwhelmed or stretched thin, this conversation will help you simplify, refocus, and move forward with clarity.
Resetting doesn’t mean starting over—it means refining what’s working, letting go of what’s not, and making space for something even better. In this episode, I’ll share how I’m approaching my own reset in both business and life and offer some insights to help you do the same.
In this episode, I chat about:
Resources:
Book a Free Call:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices | |||
| 27. Social Media Changes You Need to Know: January 2025 Updates | 29 Jan 2025 | 00:15:03 | |
After over a month away I’m finally back and so excited to catch up with you all. This episode is jam-packed with all the latest social media updates for January 2025. From Instagram’s new grid format to Threads’ scheduling capabilities, every platform is shaking things up—and I’m here to simplify it for you.
If keeping up with these changes feels overwhelming, don’t worry—I’ve got you covered. In this episode, I break down the highlights, share actionable insights, and offer tips to help you embrace the ever-changing world of social media.
In this episode, I chat about:
Resources:
Book a Free Call:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices | |||
| 26. How to Prep Your Marketing for Tax Season | 04 Dec 2024 | 00:15:58 | |
This week, I’m wrapping up the year with tips to help tax professionals prepare their marketing for tax season.
Tax season can be overwhelming, and marketing often gets pushed to the back burner. But taking a break can lead to disengaged audiences and a tougher time rebuilding momentum later. This episode is all about how to stay consistent—even when you’re busy—by planning ahead.
In this episode, I chat about:
Resources:
Book a Free Call:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 25. How to Prioritize Activities and Increase Focus with Diana Alt | 27 Nov 2024 | 00:34:03 | |
Focus and prioritization are essential skills for professionals and business owners who juggle multiple responsibilities. Identifying what’s truly important and dedicating time to it can be transformative for productivity and well-being.
In this episode, I chat with Diana Alt, an executive coach and career growth strategist, about how to prioritize activities and increase focus in both life and business.
In this episode we chat about:
About the Guest: Diana Alt is a no-BS executive coach and career growth strategist who helps you become the boss of your career or business. She helps people align their lives and their work in a way that feels good—not like a long, slow march to oblivion.
Connect with Diana below: | |||
| 24. Inside My First Big Event: Highlights from FinCon | 20 Nov 2024 | 00:09:42 | |
This week, I’m sharing my experience attending FinCon 2024—a conference for financial creators in Atlanta, Georgia. From connecting with like-minded professionals to reflecting on my goals as a financial marketer, this episode gives you a behind-the-scenes look at my first in-person conference experience.
In this episode, I chat about:
Book a Free Call:
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices
Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!
| |||
| 23. Networking, Branding, and Building Trust with Toni Brown | 13 Nov 2024 | 00:33:05 | |
Personal branding and networking are essential tools for professionals to grow and sustain their businesses. Authenticity, storytelling, and consistency are key to building a brand that resonates with audiences and stands out in competitive industries.
In this episode, I chat with Toni Brown, founder of Sky Media Group, who shares her expertise on the importance of personal branding and effective networking strategies.
In this episode we chat about:
Resources Mentioned:
About the Guest: As a speaker and consultant, Toni shares branding strategies and insights with women transitioning from corporate to entrepreneurship, with features on platforms like Bmore Lifestyle TV, Revision Path, and Grow with Google.
Connect with Toni below:
| |||
| 72. Storytelling in Marketing: How to Be Seen and Build Trust | 04 Mar 2026 | 00:14:18 | |
Storytelling is one of the most powerful ways to be seen and build trust in your business and it doesn’t require oversharing or turning into an influencer.
In this episode, I break down what storytelling actually is, why service providers often struggle to connect online (even when they’re posting), and how to use client stories, values, and real results to create content that feels human. You’ll walk away with simple ways to start using storytelling immediately, plus a practical tip for turning testimonials into trust-building narratives.
In this episode I talk about:
Resources Mentioned: https://www.instagram.com/p/DPPFogtjQNp/?img_index=7 https://beesimplified.com/thehub/
Book a Free Call: https://beesimplified.com Let’s Connect: LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: https://www.instagram.com/beesimplified | |||
| 71. KPIs Beyond Social Media: What Your Marketing Numbers Are Really Telling You | 25 Feb 2026 | 00:18:55 | |
What are KPIs? What to track, why it matters, or how to look at your marketing without spiraling over likes and followers.
This episode is really about zooming out and looking at your marketing like a whole system and not just individual posts.
In this episode I talk about:
Resources mentioned: Metricool
Book a Free Call: https://beesimplified.com
Let’s Connect: LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: https://www.instagram.com/beesimplified
| |||
| 62. 3 Marketing Myths Keeping Financial Professionals Stuck | 29 Oct 2025 | 00:16:29 | |
Marketing in the financial industry can feel way more complicated than it needs to be. There are so many voices telling you what you “should” be doing, but most of them don’t actually understand the unique needs of accountants, CPAs, CFOs, and financial firms. I’m sharing three common marketing myths that are making financial pros feel overwhelmed, overworked, and burnt out; and what to do instead to simplify your strategy without sacrificing results.
In this episode I chat about: ✨ Why trying to show up on every platform is watering down your message ✨ How to choose the right platform based on where your clients actually are ✨ Why stiff, overly “corporate” content is costing you trust and connection ✨ How showing more of your personality builds real credibility ✨ Why more content ≠ better marketing (and what to focus on instead) If marketing has started to feel like a second full-time job, this one’s for you.
Book a 1:1 Marketing Clarity Session Need personalized clarity on your content, platform, or messaging? I now offer One Problem → One Solution consultations for $147 and you walk away with a simple, customized one-page marketing action plan.
Let’s Connect LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/beesimplified.com | |||
| 61. 6 Hard Truths About Marketing (Said with Love) | 22 Oct 2025 | 00:14:14 | |
Your marketing doesn’t have to blend in to belong. Because when your marketing comes from you, people feel that and that’s what builds trust, credibility, and clients.
In this episode, I share a few hard truths about what’s holding financial professionals back from marketing that actually works and how to fix it without burning everything down.
In this episode, I chat about:
Book a Free Call:
Let’s Connect: LinkedIn: http://www.linkedin.com/inbiancamarissasmith Instagram: http://www.instagram.com/beesimplified
| |||
| 60. How to Build and Grow Your Email List w/ Melissa Seideman | 15 Oct 2025 | 00:26:55 | |
LinkedIn and Instagram can feel like the “suit and tie” of social… but your inbox? That’s your VIP room.
In this guest convo, Melissa Seidman from Not Another Virtual Assistant (NAVA) breaks down how to build and grow an email list, without making it complicated or spammy.
In this episode, I sit down with Melissa, to chat about:
Grab your free resources, join her Facebook group and so much more: https://notanothervirtualassistant.com/everything/
About the Guest: Melissa Seideman is the CEO of Not Another Virtual Assistant (NAVA), a company she founded to empower entrepreneurs to scale their businesses through strategic email marketing. She built NAVA into a multi-six-figure business while working as a full-time history teacher and raising two young boys, a journey that fuels her passion for creating efficient systems and impactful automation. A self-taught entrepreneur, Melissa is dedicated to helping her clients reclaim valuable time, build strong customer relationships, and achieve their full potential.
Connect with Melissa below: Facebook Group: Email Marketing for Business Owners 💌 | Facebook
Instagram: https://www.instagram.com/notanotherva/
| |||
| 59. Why Tax Season is the Wrong Time to Outsource Your Marketing | 08 Oct 2025 | 00:14:57 | |
Don’t hire a marketing strategist in the middle of tax season.
Sounds strange coming from me, right? But if you’re a CPA or financial pro trying to outsource your marketing between December and April, you’re setting yourself up for overwhelm.
In this episode, I’m breaking down:
Book a Free Call:
Let’s Connect: LinkedIn: http://www.linkedin.com/inbiancamarissasmith Instagram: http://www.instagram.com/beesimplified
| |||
| 58. How to Humanize Your Marketing with Stories That Convert | 01 Oct 2025 | 00:10:22 | |
Financial professionals are used to numbers, deadlines, and compliance but not always storytelling. The thing is, stories are the bridge to trust, and trust is one of your biggest marketing assets.
In this episode, I break down:
Whether you’re a CPA, CFO, or financial advisor, this episode will show you how to bring more humanity into your marketing without it feeling overwhelming.
Resources Mentioned: Storytelling Guide: The Storytelling Guide for Accountants, CPAs & CFOs
Book a Free Call:
Let’s Connect: LinkedIn: http://www.linkedin.com/inbiancamarissasmith Instagram: http://www.instagram.com/beesimplified | |||
| 57. The Marketing Metrics That Grow Your Accounting Firm | 24 Sep 2025 | 00:15:17 | |
Creating content shouldn’t feel like a guessing game. If you’re posting carousels, reels, emails, and stories but have no clue what’s actually working then it’s time for a reset. This episode is your friendly reminder that you don’t need to track everything; you just need to track the right metrics.
In this episode, I’m sharing:
Episode mentioned: Episode 56: Is Your Website Helping or Hurting Your Accounting Firm? 56. Is Your Website Helping or Hurting Your Accounting Firm?
Book a Free Call:
Let’s Connect: LinkedIn: http://www.linkedin.com/inbiancamarissasmith Instagram: http://www.instagram.com/beesimplified
| |||
| 56. Is Your Website Helping or Hurting Your Accounting Firm? with Kristen Corey | 17 Sep 2025 | 00:27:08 | |
You can post consistently, show up on social media, send newsletters…But if your website doesn’t match your message, you're sending people into a dead end.
Your website is the anchor of your funnel. Not just a “nice-to-have.” In this episode, I sit down with Kristen Corey, Founder of Media Books Agency, to talk about:
Resources Mentioned: DIY Your Website: https://enchanting-term-193.myflodesk.com/jyduielyq8
About the Guest: After obtaining her Bachelors and Master's in accounting, Kristen went into public accounting where she became an auditor. It wasn’t until she had the opportunity to move abroad that she began to do marketing work for entrepreneurs. She quickly gained experience working with industries including tech, fashion, legal, real estate, and even a high-end chocolate brand. Her experience grew from doing PR, graphic design, inbound marketing, social media management, to website development. Upon returning back from overseas she was hired by a boutique accounting company to work as both an accountant and marketer.
This is when she found combining her two favorite industries wasn’t just possible but needed, Kristen decided to start a marketing agency dedicated to helping accounting firms.
Today Kristen has helped hundreds of accounting firms build their online presence with modern and professional techniques that allow accounting firms to hit their goals.
Connect with Kristen below:
LinkedIn: https://www.linkedin.com/in/kristen-corey/
Instagram: https://www.instagram.com/mediabooksagency Youtube: | |||
| 55. Reset Your Marketing for Fall 2025 | 10 Sep 2025 | 00:11:13 | |
Fall always feels like a natural reset, especially for financial professionals heading into the busiest time of year. In this episode, I’m diving into exactly how to reset your marketing this fall without the overwhelm.
In this episode, I’m sharing:
Book a Free Call:
Let’s Connect: LinkedIn: http://www.linkedin.com/inbiancamarissasmith Instagram: http://www.instagram.com/beesimplified | |||
| 54. From Agency to Me: The Soft Rebrand Story | 03 Sep 2025 | 00:16:00 | |
Taking a break this summer wasn’t just about sunshine and sangria, it led to a deeper shift in my business. I realized something big: it was time to be simplified literally and figuratively.
Whether you're running a firm or feeling a little off in your own brand, this episode is your reminder to pivot with purpose.
In this episode, I’m sharing:
Book a Free Call:
Let’s Connect: LinkedIn: http://www.linkedin.com/inbiancamarissasmith Instagram: http://www.instagram.com/beesimplified | |||
| 53. Mindset: Feeling Behind? Here’s How to Reset Without Guilt | 30 Jul 2025 | 00:03:53 | |
Feeling like you're behind on marketing? You're not alone especially if you're a financial pro coming off of tax season or juggling a full life.
But here's the good news: You're not behind. You're not failing. You're human and your marketing doesn’t have to be perfect to be powerful.
In this episode, I’m wrapping up the 5-Minute Marketing series with a little reset and a big reminder:
Book a Free Call: Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices | |||
| 70. Marketing in Seasons (Not Algorithms) | 18 Feb 2026 | 00:11:30 | |
Marketing advice loves to focus on algorithms, schedules, and “showing up every day,” but real life doesn’t work that way. In this episode, I talk about why marketing works better when you think in seasons instead of urgency and how to stay visible without forcing yourself through burnout.
I share how life, energy, and business seasons all impact the way we show up in our marketing, and why consistency doesn’t mean perfection or doing everything all the time. This episode is about giving yourself permission to simplify, honor where you are, and build marketing that supports your life instead of competing with it.
In this episode, I talk about:
Book a Free Call: https://beesimplified.com
Let’s Connect: LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: https://www.instagram.com/beesimplified | |||
| 52. Mindset: Simplify Your Marketing with One Thoughtful Post | 23 Jul 2025 | 00:03:36 | |
Marketing doesn’t have to take over your calendar or your sanity.
In this episode, I’m breaking down how you can keep your marketing simple, sustainable, and actually doable in just 10 minutes a week. No complex funnels. No 27-step plans. Just real, consistent visibility that fits into your life as a financial pro.
Here’s what I cover:
Book a Free Call: Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 51. Mindset: Marketing Doesn’t Have to Be Loud | 16 Jul 2025 | 00:03:26 | |
Marketing can feel like it’s built for extroverts: bold colors, bold claims, big personalities. But if you’re a quiet thinker (especially if you’re a financial pro), this episode is for you.
You don’t have to shout to stand out. Seriously.
In this episode, I break down:
Book a Free Call: Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices | |||
| 50. Social Media: Repurpose Like a Pro: Turn 1 Tip into 3 Posts | 09 Jul 2025 | 00:04:44 | |
Feeling like you need to be on a content creation treadmill just to stay visible? Let’s put that myth to rest. You can get more mileage (and less stress) out of the advice you’re already giving clients every single day.
In this episode, I walk you through:
Reset of the Day: Your best content already lives in your client convos.
Book a Free Call: Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 49. Social Media: Stop Overthinking the Caption | 02 Jul 2025 | 00:03:56 | |
If writing social media captions makes you freeze up, you’re not alone.
You don’t have to be a writer or storyteller to stop the scroll and make an impact. You just need a solid, simple structure and that’s exactly what I’m giving you today.
In this episode, I chat about:
This formula will help you get your message across clearly, connect with your audience, and actually enjoy showing up online.
Book a Free Call: Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 48. Social Media: 3 Non-Cringe Social Media Posts That Show Off Your Expertise | 25 Jun 2025 | 00:04:41 | |
Stop Overthinking Your Social Media Posts (They're Easier Than You Think)
Social media doesn’t have to feel like a stage where you’re expected to perform, dance, or drop one-liners. And no, you don’t need to go full “influencer” to grow your firm online.
In this episode, I’m sharing 3 types of social media posts that are: ✨ Super helpful to your audience ✨ Cringe-free (no dancing, I promise) ✨ Easy to write, even if you're not “a content person” ✨ Designed to build trust and show your expertise
This is the kind of strategy you can actually stick with—because it works, and it feels good to post.
Grab your free content hub: The Simplified Content Hub - Simplified Marketing Services
Book a Free Call: Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices
| |||
| 47. Email Marketing: The Magic of a 3-Email Welcome Series | 18 Jun 2025 | 00:03:56 | |
Email marketing can feel like a lot. And the email welcome sequence? That part tends to get skipped altogether (no shame, I’ve been there too). But here’s the thing: those first few emails someone gets after joining your list? They actually matter a lot.
In this episode, I am breaking down the simple but powerful welcome sequence that helps financial pros like you build trust fast—without overthinking it.
In this episode, I chat about: ✨ Why your email welcome sequence is more important than you think ✨ The three-email format that keeps things simple and effective ✨ What to say in each email (with examples!) ✨ Easy ways to create connection—without sounding salesy ✨ A quick action step to reset your email marketing today
Book a Free Call: Simplified Marketing Services
Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices | |||
| 46. Email Marketing: The One Email You Should Send | 11 Jun 2025 | 00:04:40 | |
Let’s talk about one of the most low-effort, high-impact emails you probably forgot to send.
It’s not a pitch. It’s not a full-on newsletter. It’s just a simple check-in.
In this episode, I’m breaking down how a short, thoughtful email—yes, even straight from your personal inbox—can help you stand out, rebuild connections, and boost visibility without selling anything.
In this episode, I chat about: ✨ The underrated “thinking of you” email that financial pros aren’t using ✨ Real examples of what to say (no cringe, no awkward vibes) ✨ Why this works so well for trust and visibility ✨ A quick reset challenge to reconnect with three people this week
Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices | |||