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Why Most Big Goals Fail, and How to Avoid It

In 2012, I told my 20-person team we’d grow from $4 million to $15 million in three years. Eighteen months later, we were still stuck at $4 million, and the energy in the room had gone flat. In this episode, I share the hard lesson that came from that stall, and how it later helped me grow a merged company from $13M to $40M in three years and sell it in an all-cash deal.

At the heart of it is a paradox: the ambition and optimism that fuel a bold long-term vision are the same traits that can derail short-term execution. I’ll walk you through how great leadership teams use both mindsets, each in its proper place.

In this episode, you’ll learn:

• Why 10 years is the sweet spot for a truly ambitious goal, and how the economic cycle affects your timeline
• Real-world examples of long-term goals, from NASA and Nike to small and mid-sized firms
• Why focus fades after about 90 days, and the simple cycle top teams use to reset each quarter
• Why hitting 80% of your goals still builds real momentum
• The warning signs of a widening gap between ambition and execution, and how to close it

Dream big. Execute small. Do it again in 90 days.

Every ambitious leader wants growth.

Few have the discipline to sustain it.

For the past decade, I’ve coached leadership teams while obsessing over one question: Which business practices actually move the needle — and which just waste time?

That’s the heart of Simple Leadership — my new newsletter about timeless truths for modern business builders.

Now I’m sharing those insights — because too many good leaders are stuck repeating the same patterns.