In this exciting first-ever guest-hosted episode of the Simple and Smart SEO Show, Sara Jensen and Shea Karssing from Brighter Messaging step in to share their expertise.

They discuss two pressing topics in the world of SEO and digital marketing: why relying solely on AI for content creation is risky and what their predictions are for visibility in 2025.

Sara and Shea explore the nuances of maintaining a human touch in marketing, the limitations of AI tools, and strategies for creating meaningful, effective content. 

Tune in to discover actionable tips and the latest insights for SEO and digital marketing in 2025.

Key Takeaways:

1. AI as a Tool, Not a Creator: AI can assist with brainstorming and summarization but cannot replace the creativity and personal touch required for content creation.
2. The Risks of AI Dependence: Over-relying on AI for marketing can lead to generic, duplicated, and sometimes inaccurate content, harming your brand's trust and SEO rankings.
3. The Value of Human Connection: Authentic human interaction and unique perspectives build trust and differentiate your brand in an increasingly AI-dominated space.
4. Future of Visibility in 2025: Personalization, authenticity, and professional expertise will remain critical for standing out in a competitive digital environment.

Memorable Quotes:

• "Trust is built human to human. You can’t replace that with AI." – Shea Karssing
• "If your graphics look like everybody else's, they’re not going to stop the scroll." – Sara Jensen
• "AI helps with the grunt work but can't replace your creative process." – Sara Jensen

Listener Action Items:

1. Evaluate Your AI Use: Assess how you're using AI in your marketing. Focus on tools that complement your creative efforts rather than replace them.
2. Invest in Human Creativity: Prioritize hiring professionals for critical content like website copy and brand design.
3. Focus on Authe

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, host Crystal Waddell walks listeners through practical steps for optimizing their business. 

Drawing inspiration from RJ Licata's insights on marketing strategy and ruthless prioritization, Crystal shares actionable advice on evaluating your marketing plan, focusing on impactful priorities, building strong networks, and auditing your digital footprint. 

Tune in to learn how small, intentional actions today can lead to big results tomorrow.

Key Takeaways:

1. Evaluate Your Marketing Strategy: Align your efforts with your business goals instead of being distracted by trendy tactics.
2. Ruthless Prioritization: Focus on what truly moves the needle and organize your projects effectively.
3. Expand Your Network: Strengthen relationships and explore new opportunities by joining local groups or reconnecting with old contacts.
4. Audit Your Digital Footprint: Ensure your business presence is optimized across key platforms with an omni-channel approach.

Memorable Quotes:

• "Set the goals and parameters of your business before you get started. Don’t let your business happen to you—happen to your business!"
• "Small actions today lead to big results tomorrow."

Listener Action Items:

1. Focus on ruthless prioritization by outlining your most impactful goals.
2. Reach out to someone in your network this week to strengthen your connections.
3. Join the SEO Squad!

Call-to-Action:

Ready to take your strategy to the next level? DM Crystal on Instagram @SimpleandSmartSEO or connect on LinkedIn. 

Don’t forget to subscribe to the Simple and Smart SEO Show podcast for more tips to optimize your business!

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. 

Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush.

Key Takeaways:

1. Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by pivoting from an SEO agency to creating a top-tier SEO tool.
2. SEO Tool Competitiveness: Dragon Metrics competes with major players like SEMrush and Ahrefs by offering a product-focused, cost-effective solution with unparalleled customer support.
3. Changes in SEO Industry: The past 18-24 months have been the most turbulent in SEO history, with shifts in algorithms, AI advancements, and economic factors impacting the industry.
4. The Future of Search: AI is dramatically shaping the future of search and content creation, with new challenges and opportunities for SEO professionals.
5. Actionable Advice for Small Businesses: Play to your strengths by doing what others can't. Focus on offering unique, non-scalable services to build your brand.

Memorable Quotes:

• "I quit my way to the top. Every time I quit, the job kept getting better and better." - Simon Lesser
• "SEO tools are fully complementary to Google Search Console. They fill in the gaps, offering insights Google can't provide." - Simon Lesser
• "You can create the best product in the world, but if you don't tell people about it, you'll fail as a business." - Simon Lesser

Listener Action Items:

1. Explore Dragon Metrics: Sign up for a 30-day free trial of Dragon Metrics to see how it can help improve your SEO strategy.
2. Take a Product Tour: Schedule a demo session to understand how Dragon Metrics can specifically cater to your business needs.
3. Focus on What You Do Best: Identify services or features you can offer that larger competitors can't

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

What to do when that blinking cursor of death is staring at you?

Mocking you because you have nothing clever to write for a headline…

Let alone worry about weaving keywords into said headlines.

Listen to this!

No, really—listen to this episode.

You’re going to learn exactly how to write headlines like the pros. 🤓

Including:

• What’s the deal with the different headlines—H1, H2, H3
• What should a headline do for your reader
• How to include keywords in your headlines
• How to smartly weave social proof into headlines
• The best numbers to include in blog or article headlines
• Two simple prompts from Brittany to help you start ideating

PS:

Curious about the private podcast training we mentioned inside Brittany’s case study training program? ←click to check it out!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.

We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively. 

Connect with Matt:
Understanding SEO (free course)
Website
Instagram
TikTok

1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:

• Knowing what goes into SEO like keyword placements, 
• Content strategies, and technical aspects of SEO.
• For any business to thrive, they should be able to handle their own SEO. 
• Or at least have a basic grasp of its functioning. 

2. Matt gave an analogy of a website being a physical store:

• SEO is like building roads to that store making it easier for customers to find and access it.
• There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.

3. Matt mentioned the benefits  of using platforms like Shopify for e-commerce:

• Shopify can handle large traffic.
• Shopify takes care of SEO aspects like SSL certificates.
• Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).

4. Tips beyond basic SEO:

• Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.
• A crucial piece of advice from Matt was to get user feedback on the site's user experience to identify site issues and improve it accordingly.
• SEO Services need a balanced approach that involves both personality and technical SEO optimization. 
• Matt emphasized the importance of infusing

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

We hear it all the time… Get some social proof!

And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️

…social proof → sells! Social proof can include:

• Testimonials
• Case studies
• Screenshots
• Interviews
• And more!

Today we’re chatting about getting GOOD testimonials from your clients & customers.

✨ hint: the magic lies in specificity ✨

And then… how you should use testimonials in your marketing.

Grab the Testimonial Template if you want to collect testimonials TO-DAY! ✨

Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.) 

PS:
Already have lots of social proof, but want to put it to good use in a case study? ⬇️

Brittany writes case studies (rooted in SEO & story)!

Want to DIY a case study? ⬇️

Join Brittany’s 4-day email course all about “Who & How to Interview for a Case Study”

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions?

Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more.

Website
Services
Instagram
LinkedIn
Online Creator Podcast

1. Audio feeds enhance the client experience.

• You can use private audio feeds as an innovative way to engage with clients who desire high level, high touch interaction.
•  B uses Loom and Voxer for onboarding and client communication
• Use audio in proposals, off-boarding, and course delivery.

2. Audio feeds can potentially replace a traditional funnel.

• It involves sending an RSS link to a private audio feed.
• Use a hosting platform that allows for a private feed. 
• Kim's favorite is Hello Audio.

3. Audio feeds can create connections with audiences.

• Use audio not specific to your business. Incorporate CTAs for YOUR business. 
• Consider creating a private feed for paying members to share real-life experiences and behind-the-scenes.
• Use audio in email lists and blogging to entertain.

4. Audio helps you keep up with rapidly changing platforms.

• Business owners must adapt to a multitasking environment. 
• Using audio interfaces helps cater to needs of busy people.
• Marketing through audio is another organic way to reach clients.
• Record all episodes with video as part of a repurposing strategy.

Connect w/ B: YouTube, Website,

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site.
But what are those pesky errors that show up on the SEO audit reports all about?
What do they mean? And can you even fix them?

Today we’re covering 8 common SEO issues & how to fix them including:

• Broken links 
• Meta description errors
• Low word count
• SEO non-friendly
• Response code 4xx
• Title tag errors

Most of the fixes we walk you through are simple & require you to do things like:

• Only allow for one H1 headline on each page
• Create a 404 error page (like Brittany’s 404 page or Crystal’s 404 page)
• Create a 301 redirect (how to create a 301 redirect on Squarespace)
• How to add more copy to any web page
• When to update URL slugs
• How to prevent duplicate title tags (SEO titles) and meta descriptions
• Ideal character count for title tags, meta descriptions, and more!

Ready to fix some of your site’s technical issues? ⤵️

Book an SEO Technical Audit

» with Crystal

» with Brittany

**Note: 

The Galas conversation thread is no longer active. But ⤵️

Have you had an SEO win since listening to SEO Shorts? Tell us!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.

Connect with  Samantha:
Website
Instagram 

We discussed the importance of combining website strategy and SEO.

1. Critical steps of optimizing your website:

• Messaging comes first. 
• Copywriting next.
• Invest in high quality brand photos BEFORE website design.
• Implement basic SEO setups to ensure visibility.

2. Basic SEO may or may not be included in web designing services. 

• Much of the SEO comes from the website content. 
• Often this is submitted by the clients themselves or written by a copywriter.
• The main goal of websites Samantha creates: present a professional online space.

3. Professional, personalized brand photos can enhance the quality of a website. 

• Use brand photos when possible over generic stock photos.
• Proper optimization of images can assist in quick loading of webpages.

4. Best practices to improve a website's functionality and visibility: 

• Set clear site goals (Set a fundamental goal for the site). 
•  Integrating main goal into every page's design.
• Track conversions toward goal(s). 
• Utilize SEO and keywords. 
• Create an accommodating user experience. 
• Incorporate a blog for content creation. 
• "Choose Your Own Adventure" section on home page.
• Keep buttons and menus simple.

5. Common business goals for a website:

• Building an email list.
• Getting people on sales/consultation calls.
• Three pillar blog posts.
• Make sure site map is submitted to Google Search Console.

Con

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?

We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack.

We couldn’t resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?

News flash ‼️ it’s completely different from how you’re used to using them on Instagram.

Salina shared:

• If you should use a branded hashtag
• If it’s wise to use the same hashtags on every post
• And a couple more critical tips!

In the podcast we reference a video walkthrough companion for this episode.← That’s it!

If you like what you heard/learned, make sure you go connect w/ Salina on LinkedIn, her site, and on Instagram!

And grab the Rock Your LinkedIn Profile Checklist ASAP!

Be friends with us (Brittany & Crystal) on Linkedin too!

Help us spread the word about SEO Shorts? Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.

Google Search Console
Semrush Article

Join us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.

1. The Google Product Suite Products We Love To Use.

• Google Search Console integrates with Google's other services. 
• Google Analytics and Google Looker Studio.

2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.

• Waddell and Herzberg go in-depth with the 'performance' tool 
• These insights assist in content creation to drive more site traffic.
• Index Coverage indicates which pages are visible on search engines.
• Mobile usability is essential as most users access websites via mobile.
• We discuss the importance of submitting a sitemap.
• We identify the 'linking domains and internal links' feature.
• Our favorite: a monthly email report from Google Search Console.
  Today's discussion centers around leveraging Google Search Console for SEO. 

3. Other Notable GSC Insights:

• Proposed changes to Google Search Console such as INP (Interaction to Next Paint)
• Google Merchant Center for e-commerce sellers.
• The importance of Security certificate (SSL) for site audits.

Need help with your GSC? Send us a message on Instagram!
B's IG
Crystal's IG

Connect w/ B: YouTube, Website,

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Work smarter—not harder, they say. Consistently crank out content, they say. Well what "they" haven't been telling you is exactly how to optimize your blogs to incorporate more SEO. In this quick hitting bonus episode of SEO Shorts, Crystal & Brittany are here to walk you through 5 key elements your blog needs in order to improve its ranking on Google & other search engines.

Don't overlook these key areas of your blog:

• keywords
• H1 headline
• links: internal & external 
• images: titles and Alt text
• button copy

Other episodes you might also like to listen to:
Website Accessibility w/ Erin Perkins
Share Blogs to Pinterest w/ Mackenzie Armstrong
Measure the SEO Success of Blogs w/ Holly Wiedman
Google's Helpful Content Update Explained
SEO Dictionary Part 1
SEO Dictionary Part 2

Want a pro to walk you through the exact steps to write a keyword-rich, findable piece of content for your website (aka: a blog)? You might be interested in Brittany's "How to Write a Blog w/ SEO" 10-day email course!

**Note:
The Galas conversation thread is no longer active. But ⤵️
Have you had an SEO win since listening to SEO Shorts? Tell us!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life.

Connect with Kathleen:
Website
FB
IG
Linkedin

Episode Highlights:

• The connection between breathwork, stress reduction, and improved health
• Exploring the benefits of breathwork for business owners and their output
• Embracing consistency and staying true to your own unique journey
• Unveiling the parallels between intentionality in breathwork and strategic use of SEO keywords
• Practical exercises to prioritize tasks and create a healthy work-life balance
• Cultivating self-kindness and fostering awareness for personal and professional growth
• Applying mindful breathing techniques to navigate stressful business situations

Join Kathleen, Crystal, and Brittany as they discuss  insights and strategies for integrating breathwork and intentionality into your business routine.

BONUS: 

• A guided breathwork exercise led by Kathleen  [00:25:30 to 00:33:30]

Elevate your mindset, optimize your decision-making, and discover how these strategic practices can propel you towards success.

You might also like to listen to:
Our interview w/ TaVona Denise on how your nervous system impacts your business

Connect w/ B: YouTube, Website, LinkedIn,

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.

Key Takeaways:

• Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data​.
• Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time​.
• UTM Parameters are essential: Use UTM parameters in your URLs to track traffic sources accurately, especially for channels like Google Business Profiles​​.
• SEO is more accessible now: SEO has evolved from a niche technical field to a more content-driven, accessible discipline​.

Memorable Quotes:

• "The best time to set up [GA4] was at the beginning, but the next best time is right now." — Dana DiTomaso​.
• "SEO has become more grown-up and professional, and that's why it's drawing more women into the field." — Dana DiTomaso​.

Listener Action Items:

1. Set up GA4: If you haven't yet, get started with GA4 to track valuable user data and engagement.
2. Add UTM Parameters: Make sure you're using UTM codes to track where your website visitors are coming from, especially from Google Business Profiles and social media​.
3. Embrace execution: Don’t overanalyze — make incremental improvements and learn from the results​.

Connect with Dana:

Linkedin
Get the Kickpoint Playbook 

• Use code "simpleandsmart" for 20% any courses!

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

What’s one of the easiest things you can do to boost your SEO strategy?

Internal linking!

This is where you link from one page on your site to another page on your site.

Examples include:

• Linking from a blog post to your Services page
• Linking from your Contact page to your Podcast
• Linking from your Services page to a case study
• Linking from your About Us page to your Shop

The great thing about this linking strategy is that it doesn’t require cold outreach, you have full control of the process, & it can take less than a minute to implement!

Listen in as we walk you through:

• what internal links are
• what internal linking does for your SEO strategy
• the best way to create internal links

Let us know if this episode was helpful!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients.

Connect with Celi:
Instagram
LinkedIn
Website

Key Takeaways from this episode:

1. Trust your instincts and have confidence in your business,

• Believe in yourself and avoid feeling reliant on someone else for success.
• B shared her experiences with seeking validation and confirmation from others, which stopped after going through Arias' program.
• Crystal shared observations of people holding back out of fear of how they will appear professionally.

2. Arias emphasized on how in business no idea is completely new. 

• The art of business is a  constant conversation and iteration.
• Challenge existing consumer analysis frameworks and simplify them.
• Traditional demographic-based targeting tells a fraction of a person's story.
• Keeping things simple has proven to be more efficient in business.

3. Companies need to know how their customers are describing them.

• SEO can serve as a confidence-building tool by reinforcing the business owner's intimate knowledge of their product and business.
• Understand the value of asking clients for feedback. 
• Involve customers in the decision-making process.
• Good business strategies  empower clients to become their best selves vs. projecting the strategist's version of the client's business.

Join us for an inspiring conversation as we explore Celi Arias' approach to business coaching.

Simplify your strategies, empower your success, and take your entrepreneurial journey to new heights.

Don't miss out on this transformative episode!

Connect w/ B: YouTu

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Fun fact for our ecommerce friends—Shopify is sneaky! They hide your Home page SEO title & meta description fields.

In this installment of SEO Shorts—Crystal helps you find it!

This is perfect for existing Shopify store owners, Etsy store owners considering opening a Shopify store, & anyone who’s just curious about… Shopify!

You’ll learn:

• what a meta description is
• what an SEO title is
• why it’s critical to have an SEO title & meta description for your Shopify site
• ideal character count for both
• if you should add a social sharing image

You may also want to check out these episodes:
→  Etsy SEO w/ Nicole Lewis
→  What is SEO Shorts?
→  AI to help your Shopify & Etsy SEO

Help us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement.

Connect with Haley:
Website
LinkedIn
Facebook

Like this episode? Sign up for the messaging masterclass w/ Marisa: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

Key Takeaways from this episode:

1. It's important to embed keywords into creative, engaging language and content.

• Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.
• Continually optimize website content from both an SEO and copywriting perspective.

2. Haley emphasized unique and refined writing for an authentic brand voice.

• Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)
• Engage with diverse people and note their unique phrases.
• Take breaks from social media.

3. Is there a specified formula or objective in copywriting for high-quality content?

• Haley: Sharing something new that resonates with the target audience suffices.
• B defined high-quality content as helpful.
• Crystal believes sharing a fresh and genuine perspective = high quality.
• For e-commerce, compelling content can contain word graphics and images.
• Haley: intention and honesty as crucial elements to high-quality content.

4. Conversion copywriting addresses objections to sales success.

• Mastering conversion copywriting can lead to more effective persuasion techniques and stronger arguments in content.
• Addressing potent

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Ever wonder what SEO pros use for keyword research? We’re answering this burning question today!

We’re also introducing you to our new segment: SEO Shorts 🩳

(Yes, like the summer version of pants. The intro episode is linked above ⬆️)

Originally our private podcast episodes, we’ve decided to roll these super short (~10 min or less) episodes into our regular show—giving you a double dose of SEO info. 🤓

These episodes are intended to be action-oriented bite-sized nuggets that help you build your SEO strategy & get found online—easily once and for all!

You'll see them drop each Friday. We can't wait to hear what you think!

Google Chrome extensions mentioned:

• Ubersuggest
• Keywords Everywhere
• Keyword Surfer

^^ not affiliate links! Just links to make finding our favorite tools super easy.

We'd love it if you help us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy.

B shared her two-year process of refining her website.

• This involved understanding her ideal client, their budget, and prevalent problems. 
• To find more information, she performed voice of customer (VOC) interviews.

B noted her increased visibility indicating her SEO expertise.

• B updated her website messaging. 
• She overhauled her offer suite, 
• Performed keyword research, and 
• Created new SEO strategies for specific pages.

B has a step by step process for creating SEO strategies.

• B outlines each page before writing the first draft. 
• Consider the overall flow and story for each page. 
• B weaves SEO, storytelling, and social proof into her work.

Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

B and Crystal shared ways of using social proof on your website:

• Testimonials and statistics,  organized for easy reference during writing tasks.
• B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics 
• Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).
• Crystal also emphasized using customer quotes to enhance customer experience.
• Brittany shared that 92% of consumers read reviews and testimonials before buying a product.

SEO services provided by B and Crystal

• B updated Crystal about her new services: which all fall under the big umbrella of SEO.
• Crystal believes that an SEO technical audit should be the first step before implementing any further SEO strategies to ensure a strong foundation.
• Crystal in

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we talk about the importance of effectively managing leads that come in through SEO, with an emphasis on using a system to manage these leads.

Colie James is a  "Workflow & Automations Guru" and the host of the Business-First Creatives podcast.

Connect with Colie, aka "Dubsado Systems Fairy Godmother":
IG
Linkedin
"Love Your Leads" Free Training

1. Colie shared practical ways to set up a system for your business.

• Automate client booking through Customer Relationship Management (CRM) systems like Dubsado and HoneyBook.
• You need for a system to handle leads generated from effective SEO practices.
• Automating consultation calls and bookings ultimately saves time and money.

2. The importance of clarity and confidence selling services.

• Use local SEO keywords.
• Explain the uniqueness of your services
• Google search your own business and see how well you rank for business name.

3. Align the front end (SEO and marketing) to the back end (client experience).

• Use storytelling in blogs to attract potential clients.
• Use blogs and strategic social posts to give insights into your sessions.
• Focus on blogs, not pages on your website when you want to target Local SEO keywords.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we discuss optimizing Etsy Shops for better Search Engine Optimization (SEO).

1. Nicole Lewis, an Etsy expert who founded a company, Art 2 the Extreme.

• Nicole was the first to create and sell handmade crayons online.
• Her first custom crayons for children who couldn't grasp traditional crayons.

2. How Nicole defines SEO:

"Effectively using that magical combination of words that describe your service or product to get it in front of your ideal buyer or customer."

3. Critical elements of Etsy SEO:

• Product listings, tags, category, and listing attributes impact SEO.
• The first two sentences in any listing description are crucial.
• Avoid copying title in the listing description.
• "Keyword stuffing" in the Etsy title can result in better Etsy SEO.

5. Final takeaways: These tips improve search discoverability, and maximize sales. 

• A/B test your listings.
• Update your listings for holiday and for press and branding. 
• Join Etsy's affiliate program!
• Diversify and collect emails.

Shop on Etsy (Nicole affiliate link).
Schedule to "Pick Nicole's Brain"

Connect w/Nicole:
Pinterest         TikTok
YouTube         Facebook         Twitter

Connect w/ B:

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today's guest is Erin Perkins, founder of Mabely Q and Successible.

We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals.

Connect with Erin:
Social Media Accessibility Scorecard
Website
Instagram
The Successible Community

Resources:
WebAIM Accessibility: WCAG 2 Checklist
NVDA Screen Reader

1. Erin Perkins shared her experiences as a deaf-blind person navigating the online world.

• Importance of accessibility beyond just websites.
• Current technology (and Ai) helps her stay connected.

2. Erin interpreted SEO as writing content in a way it can be easily found on search engines.

• Benefits of alt text and image descriptions.
• Avoid strung together keywords that make no sense.

3. Erin discussed her difficulties with platforms like Pinterest and Instagram due to their limited accessibility features.

• Platforms often don't consider accessibility during its initial stages.
• Accessibility can be costly to fix.

4. How to use SEO elements for better accessibility:

• Use header tags (H1, H2, H3) correctly for proper website structuring and better accessibility. 
• Not doing so can make it difficult for screen reader users who skim headers for context.

5. Limitations of Ai and accessibility

• Ai hasn't completely mastered the subtleties of accessibility. 
• Transcriptions may not accurately capture certain voices or languages.

6. Tips for web developers to make sites more accessible

• Test websites with a screen reader.
• Shorten sales pages.
• Avoid accessibility overlays.

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join us for a conversation with business owner and dentist, Dr. Jasmine Elmore.

Jasmine defines SEO: the process of making unfindable content findable.

Connect with Jasmine:
Soma IG
Jasmine Personal IG

Jasmine is transitioning from a mindset of serving everyone in a healthcare-related field to adopting a more business-oriented approach.

We discuss:

• Importance of social proof in building brand credibility and trust.
• Powerful impact of storytelling in sales and case studies. 
• Benefits of testimonials, case studies, and positive customer experiences for a brand's reputation.

How to recognize the value of specialized skills and charging premium rates:

• Identify target customers, 
• Stay upfront about the costs involved in solutions, 
• Focus on customer problems, 
• Develop confidence in the solution you offer.
• Create case studies in addition to asking for reviews.

Storytelling is an effective tool for engaging audiences: 

• Important in context of sales pages and case studies.
• Walk audiences through every stage of a story, making it relatable and engaging.
• The idea is not to focus on the solution the business provides, but on the problem the potential clients face.

How to  generate and use social proof effectively. 

• Use social proof in social media posts, 
• Feature testimonials throughout a website,
• Incorporate into any form of communication with words (copy).
• Stay vigilant and attentive towards customer experiences. 

How to navigate the dilemma for "helper" mentality 

• Change your mindset: by charging adequate rates to clients who can afford it, they can subsidize free or lower-cost services for those who cannot.
• Ask potential clients specific questions to assess their needs and willingness to commit to

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

I'm sharing a personal update, the importance of balancing life and work, and learning when to step back.

Key Takeaways:

• Recognize your limits: It's important to identify when to step back and take time for personal matters.
• Future-proofing the podcast: To ensure the podcast continues, guest hosts may be invited to share their insights in future episodes.
• Resilience in challenges: Even with setbacks, it’s essential to learn and grow from them, focusing on failing differently next time.

Memorable Quotes:

• "As much as we want to come across like we have everything together, there are times we just can't show up as our best selves, and that's okay."
• "I’ve realized it’s not about intentions, but actions that matter."

Listener Action Items:

• Reflect on your own work-life balance and consider whether you need to step back in certain areas.
• If you're interested in being a guest host on the show, pitch your idea to me via LinkedIn or email at hello@simpleandsmartseo.com.
• Stay tuned for upcoming guest-hosted episodes for fresh insights on SEO and marketing strategies.

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we are talking Local SEO & sales w/ B's dad.

Our conversation ranged from the transition of marketing from older tactics (newspapers, radio, door knocking) to utilizing local SEO to target specific geographical areas.

• The importance of obtaining customer reviews, follow-ups, and creating a smooth testimonial process for customers.
• Honesty is so important in business and the psychology of sales and marketing.
• Marketing should focus on the positives and have a ready answer for any negatives.
• Self-awareness and humility can lead to a more rounded and successful business owner.

1. Dave Herzberg, a window replacement business owner in Raleigh, struggled with understanding and implementing SEO at the beginning.

• The initial explanation of SEO felt like trying to corral smoke, but with Brittany's help, his understanding improved.
• The process of working with Brittany for SEO copywriting involved using relevant keywords to funnel website traffic.
• Local SEO is essential for businesses like Dave's that only cater to clients within a specific geographical range.
• Creating a website that is simple and easy to navigate is crucial to capture and retain people's attention.

2. Dave emphasized the importance of providing clear information on websites without making it too complicated.

• It's important to follow up with customers to get reviews.
• Dave shared the importance of setting expectations and making the process easy.
• Brittany suggested various ways customers can provide testimonials, such as email, voice memo, or video testimonial.
• Crystal mentioned the value of the conversation for business owners who may not have a sales background.

3. Understanding the psychology of sales and marketing can lead to better results.

• Business owners sometimes forget that people want to understand and forgive when mistakes are made.
• Offering customer satisfaction guarant

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today: SEO insights, the importance of valuing one's services,  and encouraging entrepreneurship among listeners.

Special guest on podcast: Jeff Clark, father of co-host Crystal Waddell

Crystal's dad joins us to share what he's learned about SEO from the podcast!

1. Jeff says: Make sure to value yourself and price your services appropriately.

• Consider building clientele at different price points for services.
• Find a balance between giving away information and charging for expertise.
• Find your inspiration; Jeff was inspired by the freedom and desire to put family first in his life.

2. Jeff says: Learn from your mistakes.

• Stressed the importance of owning the building for his second business
• Had a goal of starting each day with $200 in his pocket.
• Discussed the different services and opportunities in lawn care and landscaping industry.

3. Understand the importance of SEO for businesses to attract customers.

• Jeff says: SEO is targeted advertising, attracting customers looking for specific help.
• Jeff says:  SEO would have helped his lawn-care business grow and maintain a customer base.
• Go back and listen to the SEO Dictionary episodes!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle.

Entrepreneurship may not be easy, but doesn't mean it should be hard!

Connect with Angie:
Podcast
Book
Facebook
Instagram
LinkedIn

Today Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.

1. Have no fear that AI is here!

• AI in marketing and copywriting is flawed in areas like giving feedback and prompting.
• Instances of AI-generated copy without human editing or proofreading.

2. Steps for an SEO overhaul:

• audit for technical details, 
• update SEO titles and meta descriptions
• give every page a job, and 
• update image titles and alt text
• create a content plan 

3. Need a Quick SEO Win?

• Run Ubersuggest technical SEO audit to fix broken links and other issues.
• Aim for a domain authority score of 15 or higher for small businesses.
• Use SurferSEO

4. Tips for doing keyword research:

• Talk directly to customers to find out the non-jargony words they use.
• Use paid tools like Keywords Everywhere or the free Keyword Surfer plug in.
• Analyze page 1 search results to understand search intent.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.

Latesha Lynch is a marketing coach, consultant, and community builder.

Connect with Latesha!
Instagram
Tiktok
YouTube
Podcast

Latesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.

1. Latesha defines SEO as the ability for people to find you anywhere on the internet. 

• Choose keywords based on your niche, content pillars, and what  you want to be known for.
• Choose marketing channels based on their personality and energy type.
• Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.

2. Focus on Simple ways to promote SEO channels.

• Share YouTube videos to other platforms or pull quotes from blog posts.
• Use  email newsletters alongside SEO channels for better implementation.
• Connect problem-aware content to different stages of awareness.
• Building authority through content, and brand messaging.

3. It's important to collaborate and demonstrate clear messaging in marketing.

• B's PET framework: Storytelling broken down into beginning, middle, and end.
• Crystal shares the idea of her YouTube channel called "Knowledge Vomit."
• Clarity in messaging and  showcasing unique knowledge leads to collab opportunities.
• Establish trust through collaborations.

Connect w/ B: YouTube,

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

The discussion focused on leveraging Pinterest as an offsite SEO strategy and maximizing its potential to drive traffic to blogs, podcasts, and e-commerce websites.

Mackenzie Armstrong is a Pinterest strategist for bloggers and podcasters.

1. Pinterest is a search engine, not a social media platform.

• Conduct SEO research within Pinterest for better results.
• Promote content on Pinterest ahead of the actual season and use clear, concise graphic designs.
• Pinterest analytics help identify high-performing content and seasonal trends to inform future content strategies.

2. Focus on email list building as a primary call-to-action (CTA) when driving traffic from Pinterest to a website.

• Embed YouTube videos in blog posts rather than directly linking to YouTube from Pinterest.
• Make sure boards on a business account are relevant to the business and convert any irrelevant boards to secret boards.
• Consider creating blog posts about products to help expand the content available for pins.

3. Viewing Pinterest as an offsite SEO strategy can help rank on Google search and increase visibility for blogs, podcasts, and e-commerce websites.

• Emphasis on incorporating SEO throughout Pinterest accounts, including profile descriptions, board names, and pin titles.
• For podcasters or content creators, create seven pins per week, one for each day, related to the content produced.
• Perform keyword research for SEO within Pinterest by typing topics into the search bar and noting suggested keywords.

Sunny’s pre-funnel content episode

Connect with Mackenzie:
Ultimate Guide To Optimizing Your Pinterest Account
LinkedIn
Facebook

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Kristin Lawton is the Chief Brand Mixologist at District Brand Bar.

She has come on the show to demonstrate the importance of "know, like, trust" in a marketing strategy and how SEO plays a role in each stage.

Connect with Kristin!
Website
Instagram
Marketing Style Quiz

Kristin's High-level definition of SEO: making it easier for people to find you on various platforms (e.g. Google, Instagram, Pinterest, YouTube).

1.Know, like, trust marketing strategy broken down into stages:

•   Know: Focus on three marketing channels to optimize discovery (e.g. website, Instagram, Facebook groups).
•   Like: Engage with the audience on specific platforms (e.g. Instagram stories/DMs, email, TikTok stitches).
•   Trust: Convert clients through established mechanics (e.g. launches, masterclasses, call to actions).

2. A well-defined client journey is important:

• Build a good client experience, including referral systems and testimonials.
•  Relationship-oriented approach rather than metric/data-driven.
• Establishing a client management system before starting SEO.

3. Storybrand framework for messaging & goal setting:

• Utilize Storybrand framework in messaging.
• Setting yearly goals and breaking them into smaller, manageable tasks. 
• Scheduling six-week planning retreats for organization.
• Tips on simplifying brand and marketing: create a client journey and narrow brand focus.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Join us for a conversation w/ TaVona Denise, master certified life coach and trauma informed business coach.

Connect with TaVona Denise:
Website
Instagram

We talk about finding the balance between pricing, personal values, setting boundaries, and leveraging visibility opportunities such as SEO to grow a business without burning out.

TaVona talks pricing:

• Change pricing in order to have a sustainable business.
• Connection between value, worthiness, and pricing.
• How personal beliefs and experiences can affect decisions regarding pricing.
• The fear of pushing people away with pricing.
• Identifying ideal clients: readiness, ability, and willingness to pay.
• Consider personal capacity and lifestyle when setting prices.

TaVona on the nervous system + business:

• The nervous system needs comfort and safety.
• Calm the nervous system by breaking down the numbers.
• Establish boundaries and identifying the "why" behind business decisions to maintain personal values and avoid burnout.
• Create offers in order to maintain a balanced life and business.

TaVona on SEO + online visibility: 

• Leverage visibility opportunities such as SEO and networking to help reach more people and grow the business more efficiently.
• Creating authentic and intentional branding and messaging to attract the right clients and business opportunities.

About TaVona:

• She is a former physical therapist turned master certified life coach and trauma-informed business coach.
• She primarily works with women who have a background in healthcare, helping them transition into the online world of business.
• TaVona explains the importance of being trauma-informed and how the healing process often involves other people.
• A common theme found in healing trauma is addressing issues of worth and value.
• Suggestions for over

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.

Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.

Connect w/ Whitney:
IG
LinkedIn
Pinterest

Whitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.

• Whitney has learned the importance of user experience and SEO on Shopify, the value of meta-descriptions, targeted keywords, and customer testimonials.
• She is now starting a podcast to provide customers further support while also supporting other small businesses and women.

Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for  your podcast:

• Basic equipment such as a computer, and cheap microphone (e.g.,  Blue Snowball) and headphones. 
• We do not have a pre-set structure, but keep an idea list for topics.
• We downloaded our music from Storyblocks.
• We record our podcasts on Zoom.
• Post-production editing is done by Crystal or a Fiverr editor.

Podcasts are an excellent way to build trust and relationships with listeners due to the audio format and personal connection.

• Leverage SEO by utilizing keywords in show titles, descriptions and transcripts.
• Manage workload with automated processes such as HoneyBook intake forms.

Our favorite tools for podcast organization:

•  Google Docs.
• Headli

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.

Connect with Crystal Carter:

SERPs Up Podcast
Twitter
Website

Our takeaways from Crystal:

1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".

• Clarity is key when it comes to SEO, and communicating with bots.
• Make sure your website does what it "says on the tin" – keep descriptions concise & clear!

2. With Wix, everyone has a baseline of "SEO starting points":

• such as dynamic site maps & 
• structured data. 
• Customization is also available for more advanced users.

3. Fun SEO terms to understand:

•  Site maps are important tools that help web crawlers understand a website better.
•  Internal links can be used to help pages become indexed and increase visibility.

4. Double check your tagging.

• Be aware of near duplicates in tagging; avoid tags with similar meanings.
• Clean up tags to save Google’s ‘crawl budget’ for more meaningful content. 

5. Use schema.org to search and study existing schema.

• Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.
• Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.

Get in touch with Erika:

• Instagram
• Website
• Hiring Cheat Sheets
• See open roles

Erika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done").

1. Research what words people are typing into Google when they are looking for a particular service or product.

• Look at what competitors are using. Use those as an inspiration point.
• Niche down! You won't get found on page 35 of Google.

2.  Utilize Instagram bio descriptions for service providers—no vague descriptions.

• The phrase “virtual assistant” is outdated. Replace with  specific job titles.
• Prioritize experience over hourly rate when hiring a team member.

4. Tips to improve your search visibility:

• JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.
• JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.
• JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilities and the pay.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. 

Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.

Key Takeaways:

1. Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and how you rank in a specific geography.
2. The Power of Internal Linking: Proper internal linking between service and location pages is one of the most effective ways to improve local rankings and increase traffic.
3. Content Clustering for Local Search: Tailoring content to reflect local search behaviors is crucial for SEO success. Understand how people search in your city and focus on that.
4. Combatting Duplicate Content in Local SEO: Customize location-specific pages by including unique aspects like user-generated content, reviews, and local awards to avoid content duplication.
5. Non-Branded Traffic is Essential: Relying on branded traffic limits your reach. Developing non-branded content will help you attract more diverse visitors.

Listener Action Items:

1. Audit your current internal linking strategy to ensure your key service and location pages are well-connected.
2. Develop location-specific service pages that speak directly to the needs and search habits of your audience.
3. Explore content opportunities that reflect local search terms and behaviors in your market.
4. Utilize tools like Google Trends to understand keyword trends in your region, helping you make data-driven SEO decisions.

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business.
Website
YouTube
Instagram
Market Research FREEBIE
5-Figure Leap

1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:

• Rely less on gimmicks and focus more on connecting with customers.
• Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.

2.  How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. 

• Remain objective (external research, quantitative data, one-on-one interviews). 
•  Analyze cold audience data not associated with the client's list.
• Research conversations occurring within the industry.
• Use surveys sent to the client's list.

3. How to increase your conversions with your words (and SEO):

• Use social media platforms with a purpose or strategy in mind.
• Celebrate customers' critical thinking and discernment vs. using FOMO tactics.

Like this episode? Sign up for Marisa's messaging masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media. 

Find Alex:
Website
Linked In
IG / FB

Listen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!

Super fans should be provided with differentiated content, while most followers will only follow one platform.

1.  Alex defines SEO as having two levels:

• surface level organic SEO (content/keywords)
• and technical SEO (deep dark hole for smarter nerds).

2.  Best practices for repurposing content should involve getting the most use out of it while creating.

• YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.
• Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.

3.  Regular practices of ideation and production should be followed, such as 9am studio time analogy, to create consistent output.

• Content should be on the same umbrella to increase engagement and build trust.
• Only super fans need differentiated content!
•  Knowing what the goal of the created content is allows for greater success.
• Creating educational videos allows followers to learn from your brand and get to know your vibe.
•  An easy hack for using a webcam is to place a post-it note with an arrow above the lens for reference when filming. 

Connect w/ B: YouTube,

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.

Find Susan:
Website
Instagram
Microcopy Micro Course

1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.

• Empathizing with users, defining problems, ideating solutions, prototyping and testing results.
• Combining data into a user journey is possible with resources such as the 60 Minute Story Map and Content Home.

2.  Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.

• E-commerce store owners need to consider their customers’ needs and provide reassurance when appropriate.
• Businesses can often have too many features on their websites, and that it is important to narrow down the focus to address root problems.

3.  Susan Reoch described UX as how something works rather than just how it looks, focusing on big wins first to create immediate results.

• The steps of Design Thinking: Empathize with Client, Define The Problem, Ideate, Prototype, Test.
• Your website copy should include the skillsets of conversion copywriting, SEO and User Experience (UX) Design.

Donald Miller's Book Storybrand

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!

Find Holly:
Website
Instagram
FREE SEO Checklist for Your Blog

1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.

• To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link).
• "Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.

2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.

• For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.
• Tracking metrics is key to understanding if efforts are achieving desired goals.

3. Metrics to track in Google Analytics and Search Console:

• Page Views, and SEO performance (organic traffic).
• Audit past content is to evaluate reader experience (images, headings, etc.) 

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros!

Find Laura:
Website
Instagram
Newsletter

1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.

• She noted the importance of fact-checking and avoiding generating false or offensive content.
• AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descriptions, headlines and alliterative content.
• Careful consideration should be taken when using these tools, since they  rely on the internet for their knowledge.

2.  Laura's top four tips for using online tools for SEO copywriting:

• Address the tone of content to ensure it was written by a human.
• Verify that content is factually accurate.
• Run content through a Ai detector such as Hugging Face OpenAI Detector.
• Scan for plagiarism using Copyscape.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Meg Yelaney is a business mentor, podcaster, & speaker whose passion lies in helping women build businesses that allows them to thrive in their marriages as much as their bank.

Find Meg:

Instagram
Podcast
Guide to signing your next high ticket client

1. According to Meg, In the beginning stages of an online business, many people feel like they don't know enough due to imposter syndrome. 

•  When starting out, take advantage of having more intimacy you can have with each follower by welcoming them and asking how you can help or serve them. 
•  Having knowledge but no confidence is common.

2.  Meg's top tips for gaining confidence as an online business owner:

•  Write down the evidence of why you are great at what you do. Create a folder on your phone with screenshots as reminders.
• Meg suggests getting strategic with time spent on social media platforms and not "friendzoning" yourself. 

3. Meg's top tips to setting yourself apart:

• Develop a unique method to stand out.
• When coaching, it is important to understand that results may vary and one cannot control outcomes.
• Focus on one step at a time: start by getting clear on what you actually do.
• Stories that Stick is a great source of inspiration for creating emotional content.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

This transcript has been machine-generated and has not been edited for errors.

In this episode, we interview Jordan Gill, the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers.

1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach. 

• Jordan defines SEO as the ability to be found on the internet.
• Over the years, Jordan's team has built a strategy of ranking multiple domains for keywords they want to win.

2. Jordan, Crystal, and Brittany review an SEO audit of SystemsSavedMe.com:  what's working well, opportunities for improvement and changes in the business.

• Jordan revealed her website had been "dead" for 5 years before they started making progress in January 2022.
• Jordan and her team focused on updating meta descriptions and alt text.
• Incidentally, Jordan was also adding backlinks from other websites to hers through a directory page on her site as well as podcast appearances.
• Jordan's team also "sprinted" a YouTube Shorts strategy which helped bring more traffic to her website.

More about Jordan!
Jordan Gill is a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue! She’s helped over 400 coaches and consultants work with clients only 4 days a month with VIP Days! When she’s not spreading the gospel of VIP Days, she’s working on one of her thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son.

Connect w/ Jordan:
Facebook
Instagram
YouTube

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Welcome to part 2 of our SEO dictionary  episode where we cover 10 more common SEO terms!

Share us with a friend!

1.  SEO terms discussed today include alt text, domain authority/rank, headings (H1s and H2s), 301 redirects, and more.

• Alt text is used to describe images for accessibility purposes.
•  URL stands for Uniform Resource Locators
• Domain Authority measures how trustworthy a website is.
• Headings are where keywords should be strategically placed to optimize SEO.
• Canonical URLs designate one page you want Google to index while similar pages won't be indexed.
• A 301 Redirect allows an outdated page URL to go somewhere else instead of being broken

2.  Fun facts about how the internet works:

•  Bots are behind the scenes, indexing and crawling to help gather and analyze information.
• Amazon owns most of the online real estate due to its serves, making money through web services.
• Anchor texts should relate specifically to the link they are connected to ... try to avoid generic phrases like "click here."

3.  Organic search is becoming more popular as a result of new search engines such as you.com, which does not rely on ads for its results.


Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy.

Welcome to the Simple & Smart SEO Show!
Share us with a friend!

1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.

• LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.
• Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.
• Search intent is more important than hashtags in terms of getting the right results on social media searches.

2. Offsite SEO benefits can still be achieved even without having one's own platform.

• Be assertive and strategic with backlinks when appearing on other podcasts or shows.
• Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.
• Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.

3. SEO is vital for businesses to remain competitive during a recession.

• Offsite SEO has evolved from spammy backlinks to a pay-to-play system.
• Small businesses can still compete without paying for links by pitching content and writing guest posts.
•  Copywriting and SEO intersect at this point because if searchers don’t feel a connection with what is being shared then they will keep clicking past it.
• For solo entrepreneurs who do everything themselves there is no distinction between developer tasks and SEO tasks- both must be done together for success.

To sum it up:
• AI tools are increasingly influencing how people search on the internet, so content must be written to meet Google's EAT (Expertise, Authority & Trustworthiness)
• The best time to invest in SEO is now; exist

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we are talking the connection between MESSAGING and SEO with Marisa Corcoran.

Sign up for the messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

1. Marisa Corcoran encourages entrepreneurs to focus on creating a clear, specific message that will spark curiosity and get people following up out of interest.

• Marisa's signature program, the Copy Confidence Society, helps people uncover what to say and how to say it so they can attract their dream clients with words used on websites, social media posts, emails etc.
• B realized she was a copywriter while attending Marisa's Copy Chat Summit in 2020!
• Marisa  suggests using the Proton Pack Messaging Playbook which consists of four Ps (Person, Product, Purpose and Perspective) to help hone in on one's messaging. (She's giving it away FREE at her LIVE masterclass!)

2. Listen as Marisa workshops Crystal's SEO offers.

• Marisa noted that people need multiple touchpoints in order to remember something or someone; this is why repetition is so important.
• Marisa shared two of her motifs: 

1. “The best copy cannot fix a muddied message” and 
2. “People make purchasing decisions based on what you're selling (something they want) as well as if you are the person they want to do business with."

3.  Sign up for Marisa's Leave Them Wanting More Masterclass Details:

• LIVE! Covers topics such as creating irresistible copy with creativity and chutzpah, 
• Understanding messaging for SEO purposes, 
• How to use the Copy Stars barometer and apply motifs through six post prompts.

Let us know what you think of the episode!

Connect with Marisa:

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. 

Key Takeaways:

• SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.
• Hiring the right people is critical: Nathan shares his strategy for hiring A-players and the importance of setting clear expectations and processes during onboarding.
• Market validation before investment: Before fully launching a business, ensure there is a market for it by testing ideas with potential clients and proving your ability to retain them.
• Balancing automation and human touch: Nathan explains how automation can help, but emphasizes the importance of keeping a personal touch in customer interactions, especially in SEO and customer service.

Episode Highlights:

• “Prove that there’s an actual market for it. Prove that you can get clients for it and prove that you can keep clients for it.”
• "We always want clients to feel like they’re one step away from talking to me."

Listener Action Items:

1. Create or refine your SOPs: Start documenting your key business processes, and schedule quarterly reviews to ensure they stay updated.
2. Review your hiring process: Focus on communication, attitude, and red flags during interviews to ensure you hire the right people for your team.
3. Test your business ideas: Before investing significant time or money, run tests to ensure your product or service has a viable market.
4. Optimize customer service: Balance automation with personal touches to ensure clients feel valued and heard.

Resources & Links Mentioned:

• Free SOPs for SEO: TrioSEO.com/SOP
• EcomBalance (E-commerce bookkeeping): EcomBalance.com

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we are talking common SEO audit issues we've seen!

Welcome to the Simple & Smart SEO Show!
Share us with a friend!

1. Common SEO Audit issues:

• Broken Links
• Meta Description errors
• Low Word Count
• 404 pages
• Multiple or missing H1

2. How they happen?

• Broken Links: when a user clicks on an online link that doesn't go anywhere.
• Meta Description: missing descriptions, duplicated ones or too long/short.
• Not having enough words on the page (maybe page is image-heavy).

3. Make your URLs "SEO friendly" by:

•  Including keywords separated by dashes.
• Avoiding  characters like ampersands, at symbols or exclamation points.
• Get insider Shopify Page Tips!

4. What about content?

• Content should be scannable and helpful to the reader in order to rank favorably with Google.
• For blogs, aim for a minimum of 300 words.
• The length of content depends on what is already ranking for that keyword.

Let us know what you think of the episode! 

• Leave a text or voice note
• Apply for your own $99 SEO Site Audit!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we are talking Google Business Profiles: How they work and why you should have one!

Welcome to the Simple & Smart SEO Show!
Share us with a friend!

• Apply for a $99 SEO Site Audit!
• Leave a text or voice note

1. Easy wins with Google Business Profile:

• Embedding a Google Map on one's contact page is recommended to make it easier for customers to find their location.
•  Double check all information is up-to-date including prices and ratings/reviews as these can change over time.

2. Interesting things we learned related to Google Business Profile:

• Searches for "where to buy" and "near me" have increased over 200% in recent years, leading to an increase of discovery searches.
• It is important to ensure accurate information on all platforms such as Yelp so customers can easily contact businesses via iPhone apps.

3. Why Google Reviews are the most valuable reviews:

• Reviews should also be taken with a grain of salt as they can easily be fabricated or edited by businesses themselves. 
• Google reviews typically tend to more accurate than other review sources since people have verified accounts through Google before leaving them.
• It's important to respond politely to reviews, even if they are negative. This will help build trust with potential customers. 

4. Final thoughts about the artist formerly known as GMB (Google My Business):

• Ask customers to leave a review on your Google Business Profile (send them a link to make it easy!) as it follows you wherever you go.
• Specify an area of the world that is served if there isn't a physical location.

Connect w/ B: YouTube,

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today we are talking SEO for blogging & SOPs (Standard Operating Procedures) for a smooth blog workflow w/ Dolly Delong, brand photographer & systems educator!

Welcome to the Simple & Smart SEO Show!
Share us with a friend!

• Apply for a $99 SEO Site Audit!
• Leave a text or voice note

Dolly DeLong is a branding photographer & systems and workflow educator based in Nashville, Tennessee who helps business owners create their own SOPs.

1. To optimize your website SEO, Dolly suggests: 

• Understanding what words your ideal clients use when searching on Google so you can show up with relevant content that answers their questions
•  Creating four different types of blog posts:  future focused, evergreen, trending topics & client features.

2. Dolly's favorite SEO tools and workflow assistants:

• Lightroom: for meta tags & descriptions to images with keywords about who it's for/serving plus where it was taken or business name.
• Showit (website builder) for WordPress.
• Yoast (SEO tool) for WordPress.
• Facebook pixel code (for tracking and retargeting).
• UberSuggest competitor keyword research tool.

3. Dolly has a free pop-up podcast that will be live at the end of January!

• Sign up for the Foundational Funnel Training private podcast series here!

>> Check out B's episode on Dolly's podcast here!

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!