Explorez tous les épisodes du podcast SIGHTLINE LIVE

Benja Juster is the Lead Creative Producer, Global Events at HubSpot, where he helps create experiences that bring people together and build meaningful connections. After years creating experiences for some of the world's leading brands, his work sits at the intersection of creativity, community, and live experiences.   In this episode, he explores why the most memorable experiences are built through participation, emotion, and community rather than promotion alone. Benja shares how brands can create cultural momentum, what today's experiential industry still misunderstands about authenticity, and why the strongest experiences leave people feeling like they were part of the story instead of simply watching it unfold.   Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

 

Liz Urheim, Chief Marketing Officer at Verifone, and Courtney Engel, VP Strategy & Development at Magnet Media, to explore how the most successful brands are turning events into year round marketing engines. Drawing from their collaboration around NRF, they share how strategy, storytelling, and content work together before, during, and after an event to build awareness, deepen engagement, and drive business results.

Liz and Courtney discuss what separates content that extends the life of an event from content that simply captures it, how executive voices amplify event impact, and why every event should support a larger marketing strategy. 

  Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

 

What makes a brand-agency partnership truly work?

In this episode of SIGHTLINE LIVE, Gil Forer, former partner at EY and current founder of ForerSight Advisors, and Lina Beaudin, VP of Production at C2 Studio, unpack the long-term EY and C2 partnership behind one of experiential marketing’s most ambitious leadership platforms.

They discuss how trust, strategic alignment, and creative tension helped turn big business ideas into immersive experiences with lasting value. For brand leaders, experiential marketers, and agency teams, this conversation is a practical look at what great collaboration really requires - and what becomes possible when both sides operate as one team.

  Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

 

Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance, and technology, she has spent her career making purposeful moves toward one goal: designing experiences that earn attention at a global scale.

 

In this episode, she gets into how LinkedIn decides when and how to show up at the world's biggest stages like Cannes Lions, SXSW, and CES, why the most impactful experiences often outperform the budgets behind them, and what separates a moment that lives inside the room from one that travels far beyond it. If you have ever wanted to understand what it takes to design experiences that break through the noise, this one is for you.  

Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

 

Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world's most recognized financial institutions.   In this episode, Michael gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation. If you have ever wanted to understand what separates a brand moment that sticks from one that fades, this one is for you.   Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.    Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, a global entertainment company built at the intersection of comedy and culture.

With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. In this episode, he gets into what it takes to build live experiences that earn cultural relevance, why comedy is one of the most powerful tools for connecting people, and what brands get wrong when they try to tap into culture without truly understanding it.  

Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide.

In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed's owned flagship experience how to decide when to build your own stage versus showing up on someone else's,and what separates events that generate attention from those that generate trust. He also shares the audience insight that reshaped how Lightspeed shows up in market, why B2B brands need to fight harder for heart in their experiential work and what most brands get wrong when they sponsor an event. 

  

Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

Jimmy Knowles is the Global Head of Experiential at Canva, one of the fastest-growing visual communications platforms in the world. As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.   In this episode, he shares what it really takes to keep bold ideas alive inside a global organization, why B2B brand experiences need just as much heart as any consumer campaign, and how to take risks without losing who you are as a brand. If you have ever felt the pull between a big idea and a brand guardrail, this one is for you.     Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/ 

Jennyfer Goune, Harvard-trained marketer and Product Marketing Lead at Amazon, shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.     In this conversation, you’ll hear how to transform event moments into ongoing narratives, invite audiences in as co-creators, and focus on metrics that reflect real impact beyond clicks and views.     Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.     Want to sponsor or be featured on an episode?   ➡️ Reach out to our team today: contact@sightlinelive.com   Join our newsletter for industry news and expert insights before anyone else.   ➡️ https://www.sightlinelive.com/join    Connect with us and follow our growing community:   ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/   ➡️ Instagram: https://www.instagram.com/sightline.live/      Explore the complete SIGHTLINE world: https://www.sightlinelive.com/