This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into the question Ruthie brought straight off the back of her own launch plans, fresh from a holiday neither of us has quite come back from: should I care that my group programme isn't growing as fast as I want?
Because most of us build the thing in a burst of excitement, get it open, get the proof of concept, get the lovely testimonials, and then land somewhere much quieter. It's working. People love it. It's just not moving. And then September arrives and everyone decides this is the month to fix it.
Sophie ran her first group programme for 9 months before she sat down and did the maths on it. Ruthie says out loud the thing most of us do very quietly, which is bottle it on the price, and then bottle it again.
In this episode:
- The group programme Sophie ran for 9 months before working out she needed 40 people in it, and how many were actually in there
- Ruthie doing the numbers, landing on a price, and then dropping it twice before she launched
- The 3 pillars Sophie takes every client through when a group offer stalls, and the one they all tell her to leave alone
- Buy, build or borrow, and why sitting on just one of the three keeps you bobbing around the same number forever
- The midnight spiral with Claude that becomes "I think I need to add one-to-ones", and the question Sophie asks instead
New episodes every Tuesday.
Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative
When you're ready, here's the next step:
Outrageous – for established women coaches and service providers who want their group offer to hit 6 figures without them being the engine of every sale. [Find out more]
Show notes links:
Lucy Legal, where Sophie gets her contracts. Both are affiliate links, just so you know.
AI Legal Toolkit (£97): https://www.lucylegal.co.uk/a/2148134164/ZPrrYXQy
AI Policy (£47): https://www.lucylegal.co.uk/a/2148134165/ZPrrYXQy
Ruthie's Bloody Good Story Club - https://ruthiefpn.myflodesk.com/wait2
The Wandering Chapter book truck [click here]
The social media post about the 10 businesses [click here]