Explorez tous les épisodes du podcast Shopify Masters
| Titre | Date | Durée | |
|---|---|---|---|
| The Lost Art of Sourcing Locally | 29 août 2024 | 00:31:02 | |
Founder Caroline Weaver turned her passion and knowledge of small businesses in New York City into an online guide called Locavore Guide. She also opened a variety store to feature some of the cool products made in and around the city. | |||
| How to Shift Consumer Preferences Quickly and Effectively | 27 août 2024 | 00:36:52 | |
SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements. | |||
| Why Spending 5 Cents More on Your Product Is Worth It | 22 août 2024 | 00:26:47 | |
Samantha Kent is the founder of the pure beauty company, The Cleanest Lab, and the chief growth officer of her family's beauty manufacturing business, LaDove. She shares why customers will notice (and keep coming back) for high-quality products. To learn more about The Cleanest Lab and for show notes: https://www.shopify.com/blog/the-cleanest-lab-manufacturing | |||
| Pre-launch Tips to Help You Reach Millions | 20 août 2024 | 00:36:21 | |
Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two years thanks to prelaunch prep. | |||
| A Serial Entrepreneur's Failures Led to YouTube Success | 15 août 2024 | 00:25:13 | |
Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk business to a photography service. These other companies all led to his current venture, a YouTube channel focused on plant-based cooking called Yeung Man Cooking. Here's how he has redefined failure to become a successful serial entrepreneur. For more about Yeung Man Cooking: https://www.shopify.com/blog/wil-yeung | |||
| How to Implement a Limited Drop Model Without Losing Money | 13 août 2024 | 00:39:52 | |
Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously. | |||
| The Secret to Remaining Consistently Profitable | 08 août 2024 | 00:37:40 | |
Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable. | |||
| A Group Chat Inspired a Multimillion-Dollar Brand | 06 août 2024 | 00:32:15 | |
"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term. To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community | |||
| Personal Branding Strategies Every Entrepreneur Needs | 01 août 2024 | 00:27:34 | |
Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content. Read more about Alexa Curtis and show notes here. | |||
| How a First-time Founder Overcame Launch Challenges | 30 juil. 2024 | 00:34:30 | |
David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions. | |||
| How to Go From Idea to Product, Smoothly | 25 juil. 2024 | 00:34:44 | |
Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae. To read more about Oceanfoam and show notes click here. | |||
| Getting Creative with Marketing a Lifestyle — Not the Product | 23 juil. 2024 | 00:32:29 | |
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing | |||
| How to Start Optimizing Your Company’s Revenue Growth | 18 juil. 2024 | 00:32:50 | |
Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To hear more on Apothékary and read show notes click here. | |||
| How De La Calle’s Rebrand Aims to Capture New Customers | 16 juil. 2024 | 00:28:41 | |
Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand. For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding | |||
| Iteration Is The Secret Ingredient for This Beverage Company | 11 juil. 2024 | 00:27:15 | |
Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs. To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iteration | |||
| Marketing Strategies Proven to Drive Results | 09 juil. 2024 | 00:39:22 | |
Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands. | |||
| The Best Financial Advice From Our Guests | 04 juil. 2024 | 00:17:40 | |
In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell. | |||
| A Guide to Creating Scalable Business Models | 02 juil. 2024 | 00:44:49 | |
Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business that has the potential to scale. | |||
| Making Connections in Business—Even if You Don’t Start With Any | 27 juin 2024 | 00:30:27 | |
Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success. For more on Art of Tea and show notes click here. | |||
| Strategies for Finding Product Market Fit | 25 juin 2024 | 00:34:49 | |
Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovative solution for others. For more on Bill Bachand and show notes click here. | |||
| Key Networking Skills Every Entrepreneur Needs | 20 juin 2024 | 00:39:09 | |
Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand. | |||
| How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity | 18 juin 2024 | 00:34:09 | |
Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity. For more on Eastside Golf and show notes click here. | |||
| How This Popular Gardening Blog Blossomed Into an Empire | 13 juin 2024 | 00:30:16 | |
Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation. For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerce | |||
| Proven Ways to Improve Customer Retention and Boost Loyalty | 11 juin 2024 | 00:32:57 | |
Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience. For more on Francis Henri and show notes click here. | |||
| Reach Customers, Spend Less With These Expert Tips | 06 juin 2024 | 00:26:15 | |
The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers. | |||
| How to Craft Your Pitch to Attract Big Investors | 04 juin 2024 | 00:34:16 | |
Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch. For more on Made by Nacho and show notes click here. | |||
| This Founder’s Shower Idea Became a Viral Sensation | 30 mai 2024 | 00:32:01 | |
Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok. To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-ecommerce-framework | |||
| The Product Launch Strategy That Earned Glamnetic Millions | 28 mai 2024 | 00:30:22 | |
Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business. For more on Glamnetic and show notes click here. | |||
| Road to Retail: Connecting the Dots | 23 mai 2024 | 00:11:59 | |
During the last few hours of opening day, the Cozey team reflects on how far they've come. | |||
| A Consumer Product That Helps Fund Humanitarian Projects | 21 mai 2024 | 00:29:09 | |
The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water. To learn more about LifeStraw and show notes: https://www.shopify.com/blog/lifestraw-impact | |||
| Road to Retail: Leap of Faith | 16 mai 2024 | 00:11:25 | |
It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail. | |||
| Money Tips Every Entrepreneur Needs | 14 mai 2024 | 00:40:46 | |
Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice to help entrepreneurs succeed. For more on Tori Dunlap and show notes click here. | |||
| Road to Retail: Failures and the Moments that Define Us | 09 mai 2024 | 00:13:57 | |
In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail. | |||
| Tools for Collecting Market Research & Community Feedback | 07 mai 2024 | 00:28:27 | |
Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love. For more on August or show notes click here. | |||
| Road to Retail, A Shopify Miniseries | 02 mai 2024 | 00:01:15 | |
Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto. Join host Benjamin Gottlieb each week for new episodes of Road to Retail. | |||
| The Content Strategy You Need To Reach Millions of Engagements | 30 avr. 2024 | 00:35:53 | |
Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy. For more on Timm Chiusano and show notes click here. | |||
| Unlock Brand Growth With a Community Event Strategy | 25 avr. 2024 | 00:31:36 | |
Vote for Shopify Masters at the 2024 Shorty Awards: click here Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy. For more on Gym+Coffee and show notes click here. | |||
| The PR Playbook from DTC Companies' Favorite Agency | 23 avr. 2024 | 00:33:09 | |
Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more. For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-pr | |||
| What It Takes To Build Community on Social Media in 2024 | 18 avr. 2024 | 00:43:34 | |
Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry. For more on KraveBeauty and show notes click here. | |||
| Inside This Furniture Brand’s Unique Approach to Sustainability | 16 avr. 2024 | 00:27:02 | |
Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products. To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sustainability | |||
| Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism | 11 avr. 2024 | 00:25:20 | |
Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back. For more on New Lane Road and show notes click here. | |||
| This Legacy Brand’s Next 100 Years is Inspired by Its Past | 09 avr. 2024 | 00:31:50 | |
It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process. https://www.shopify.com/blog/belstaff-building-after-100 | |||
| Tools To Make Running Your Business Easier | 04 avr. 2024 | 00:33:28 | |
Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers. For more on Legendary Rootz and show notes click here. | |||
| Tackling Founder Impostor Syndrome with Brightland's CEO | 02 avr. 2024 | 00:20:10 | |
Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to overcome founder impostor syndrome. Now, Brightland is a fan-favorite olive oil, honey and vinegar brand that has set the standard for what pantry staples should look and taste like. To learn more about Brightland and show notes: https://www.shopify.com/blog/brightland-olive-oil | |||
| How To Start a Business With No Money | 28 mars 2024 | 00:35:42 | |
Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running. For more into on Dapper Boi and show notes click here. | |||
| The Design Principles That Helped This Brand Grow—And Save Lives | 26 mars 2024 | 00:27:00 | |
After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer. For more about Thousand and show notes: https://www.shopify.com/blog/thousand-designing-for-safety | |||
| The Blueprint for a Winning YouTube Strategy | 21 mars 2024 | 00:33:21 | |
Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform. For more on Mimi Ikonn and show notes click here | |||
| Inside This Black-Owned Bookstore’s Massive Organic Growth | 19 mars 2024 | 00:27:11 | |
Jazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business. To learn more about Reparations Club and show notes: https://www.shopify.com/blog/reparations-club-space The clip of President Barack Obama in this episode is from Crown Publishing Group. | |||
| The Key To Building a Business on Social Media | 14 mars 2024 | 00:28:49 | |
Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.
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| A Latin American Game's Remarkable Journey to US Target Stores | 12 mars 2024 | 00:28:27 | |
It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career. To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career | |||