You’re listening to She’s That Founder: the show for ambitious women ready to stop drowning in decisions and start running their businesses like the confident CEO they were born to be.
Here, we blend business strategy, leadership coaching, and a little AI magic to help you scale smarter—not harder.
I’m Dawn Andrews, your executive coach and business strategist. And if your to-do list is longer than a CVS receipt and you’re still the one refilling the printer paper... this episode is for you.
Each week, we talk smarter delegation, systems that don’t collapse when you take a nap, and AI tools that actually lighten your load—not add more tabs to your mental browser.
You’ll get:
Proven strategies to grow your revenue and your impact
Executive leadership frameworks that elevate you from manager to visionary
Tools to build a business that runs without burning you out
So kick off your heels—or your high-performance sneakers—and let’s get to work.
Tuesdays are deep-dive episodes. Thursdays are quick hits and founder rants. All designed to make your business easier, your leadership sharper, and your results undeniable.
Do you feel like you're stuck in a cycle of transaction after transaction, struggling to build lasting connections in your business? Or maybe you're unsure how to identify the right opportunities to grow your company into something more aligned with your vision?
In today’s episode of My Good Woman, I sit down with Jessy Grossman, founder of Women in Influencer Marketing (WIM), who built a thriving agency from scratch by spotting untapped market opportunities. Jessy shares her journey of shifting from a transactional business model to creating a powerful, community-first organization, and the lessons she learned about listening to her audience, aligning with the right partners, and trusting her gut.
If you’re ready to stop chasing quick wins and start building a sustainable, fulfilling business that’s driven by authentic connections and smart strategies, this episode is packed with actionable insights that will help you get there.
Stay tuned as we explore the mindset shifts, strategies, and big wins that will empower you to take your business to the next level!
In this episode, you’ll learn …
How to build a community-driven business that fuels long-term growth.
How to trust your instincts to create a business aligned with your vision.
How to build resilience and adapt when facing unexpected business challenges.
This episode at a glance:
[2:45] – Jessy’s journey from commercial talent representation to influencer marketing
[12:10] – The birth of Women in Influencer Marketing (WIIM) and why community matters in business
[20:15] – The differences between an influencer talent agency and a networking organization
[55:33] – Jessy’s advice to female founders: Trust your gut and expand beyond your comfort zone
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
064 | She’s That Founder: A New Beginning for Us All
Dawn Andrews here, and today I’m bringing you something bittersweet but oh-so-exciting. After 63 amazing episodes of "My Good Woman," we’re stepping into a brand-new era together.
Yep, it’s official: we’re rebranding!
Say hello to She’s That Founder—the next evolution of the podcast you’ve come to love. But don’t worry, we’re keeping all the juicy bits you adore: practical tips, real-talk advice, and incredible founder stories.
What’s changing? We’re getting laser-focused on helping you step into your power as a founder, CEO, and game-changer.
What to Expect:
More stories of female entrepreneurs shaking up their industries and owning their space.
Tactical tips to help you transform your biz from good to legacy-level great.
Real talk on leadership, visibility, and creating lasting impact.
This isn’t just a name change—it’s a movement. We’re diving deeper, growing bolder, and aiming higher. This space is for the founder who wants more than just success—it’s for the woman who’s here to change the world.
Here’s to stepping fully into our power and owning our space as that founder. Let’s do this together.
PS: Get all the details on our Insta, YouTube, and email list so you don’t miss a thing. Because if you’re a founder with a bold vision, this is your space. Let’s GO!
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
055 | Expand Your Reach: 8 Strategies for Niche-Bound Businesses
In this episode, we unlock the secret to scaling by mastering your niche, finding the perfect balance between depth and breadth, and diversifying your revenue streams.
But that’s not all—I will also share eight practical ways to expand your niche without losing focus, helping you make strategic decisions that keep your business thriving.
Tune in for insights and strategies that will transform the way you think about your business!
In this episode, I discuss:
How narrowing your niche can scale your business effectively.
The pros and cons of broadening your niche to reach a wider audience.
Eight practical ways to expand your niche without losing focus.
This episode at a glance:
[01:52] People resist niching because they want to serve anybody and everybody all the time in order to be able to make that revenue.
[04:20] You can expand your niche and open up new markets and our opportunities by slightly widening your focus.
[07:24] Finding a different twist of what it is that you do to help a client, go more deeply into what it is that your service offering is.
[08:51] There are probably natural expansion opportunities within the clients that you already have.
[10:04] It all comes down to your business goals and the needs of your target audience.
How do you show up authentically in business without compromising your faith and values?
In this episode, we get real about the struggle many female entrepreneurs face: dressing in a way that gets noticed and moves your business forward without compromising your faith and values.
Courtney Robinson from Image by Courtney spills her secrets on how to make a faith-aligned fashion statement that commands respect and makes a lasting impact.
She shares her wisdom on embracing minimalism while staying true to your essence and evolving your style to attract the right business connections. Plus, you'll hear transformative client stories and practical tips on creating a functional, impactful wardrobe that screams confidence and authenticity.
Get ready to rethink your closet and your business approach!
In this episode, you’ll …
Learn 3 powerful ways for female founders to align personal style with business goals to enhance leadership and executive presence.
Discover how to use color psychology to make a bold, faith-aligned fashion statement and command respect in the business world.
Discover why most female founders fail to make a lasting impression and how personal style can revolutionize your leadership.
This episode at a glance:
[08:43] We really only wear 20 percent of our wardrobe, so that gives you some indication that most of what you have in your wardrobe really doesn't align with who you are.
[11:01] How we dress really is a reflection of our beliefs and our values as you alluded to.
[12:48] Make sure that you're wearing colors that compliment you, but also want you to understand what you're communicating when you wear that color.
[19:24] Find those key pieces that you can wear that as soon as you step into them, you feel empowered and confident and ready to take on the world.
053 | Building Success: Real-Time Coaching for Female Founders (Part One)
Ever wondered what it really takes to build a business from scratch?
In this episode, get ready for a game-changer: you'll get a peek behind the curtain as I coach Rebecca, a budding entrepreneur, through the gritty, real-life challenges of starting her personal training and wellness business.
Expect raw and relatable moments as we tackle branding, client engagement, and the social media beast, all while harnessing the power of AI tools. This new series is packed with actionable advice and candid conversations, giving you the insights and motivation to take bold steps in your own journey.
Tune in and get inspired to push your business to extraordinary heights!
In this episode, you’ll learn
How to create irresistible service packages that resonate with your ideal clients and boost your bottom line.
The secrets to leveraging AI tools like ChatGPT to streamline your branding and messaging effortlessly
The art of navigating social media overwhelm and transforming it into a powerful marketing engine for your business.
The step-by-step process of setting up a business page that doubles as your website, capturing leads without the tech headache.
The actionable strategies to turn a simple freebie into a lead magnet that attracts and converts your target audience into excited buyers.
This episode at a glance:
[03:54] If I don't have a product yet, should I just kind of try and come up with some?
[07:32] We'll be able to use that as the core message for reaching out to other people.
[11:39] Sometimes it works, sometimes it doesn't so let's see what happens.
[12:32] Put everything together and review what you've got and tweak what you've got so that it's true to what you want to create.
052 | Power Up Your Mid-Year Review With Your Secret Sauce
Is your business feeling the mid-year slump? You are not alone!
In this episode, we’re jumping headfirst into the juicy, game-changing secrets that will yank you out of that summertime slump and catapult your business into a growth frenzy. We’ll unlock the magic of mid-year reviews—think of them as your business’s GPS to avoid veering off course and missing those sweet, sweet milestones.
We’ll sprinkle in some playful financial tricks and guerrilla marketing tactics that make budgets and KPIs actually fun. And because we’re all about that continuous improvement, we’re borrowing Google’s genius to spark innovation and personal growth. Get ready to transform your mindset and rocket through the second half of the year like the badass CEO you are!
In this episode,
You’ll learn how to transform a mid-year slump into your business's most powerful growth spurt.
You’ll learn the crucial importance of mid-year reviews to keep your business on track.
You’ll learn strategies to reignite team engagement and morale.
This episode at a glance:
[04:04] All of the underpinnings of your success and your systems go out the window when summertime shows up.
[05:21] You can spend a lot of time, energy, and money; making yourself miserable because you are off focus and off plan.
[07:40] Everybody needs to get out of their houses, out of the office, off Zoom, and into community with each other.
[08:47] You need to be smart with your resources, but you also want to maximize your impact.
[10:57] Businesses that regularly review and adjust their strategies are two and a half times more likely to succeed in the long term.
Resources and Links mentioned in this episode
051 | 3 Essential Strategies for Expanding Your Business without Sacrificing Your Time
Have you ever felt like growing your business means sacrificing your sanity?
In this episode, I'm serving up a triple scoop of business wisdom. I'm delving into the art of expanding your business without losing your sanity, sharing essential strategies to clarify your vision and goals, master the magic of delegation and outsourcing, and set rock-solid boundaries for a harmonious work-life tango.
Plus, I've got a juicy invite for you to join the Female Founder Society on Facebook—a vibrant community where we can get real-time support and cheer each other on. Grab your earbuds and get ready to transform your business and life with a side of lady-boss vibes!
In this episode,
You’ll learn a powerful three-part strategy to expand your business without sacrificing personal growth.
Discover how to align your business growth with your personal values through vision and goals clarity.
Master the art of delegation and outsourcing to focus on high-level strategic work.
This episode at a glance:
[02:02] If you are feeling overwhelmed at the thought of expanding your business, it is part of the entrepreneurial journey.
[04:20] If you love what you're doing, you'll be successful. So what would it take for you to love what you're doing in your business?
[06:50] Don't try to compete with people that are 4 or 5 times your size.
[08:02] Establish clear boundaries between work and personal time, like specific work hours.
[09:41] Stop driving yourself so hard. Don't be the overachiever. Give yourself a little bit of grace.
Resources and Links mentioned in this episode
050 | No Plan B: Transforming HR into a Strategic Driver for Business Growth with Sel Watts
Do you believe in having a Plan B in business, or is it a setup for failure?
In this episode of My Good Woman, I sit down with Sel Watts, Founder and CEO of The HR Linc to discuss why having no Plan B can lead to greater success.
We dive deep into the world of HR and explore how HR professionals can become strategic drivers for business growth. You'll learn strategies that transform HR into a strategic driver of business scalability, boost leadership skills, and break barriers for female founders aiming to scale.
Packed with real-life, no-fluff advice, this episode is your go-to guide for leveling up your business.
In this episode, you’ll learn:
The essential leadership skills that female entrepreneurs need to boost their business growth effectively.
How to turn your HR department into a strategic driver for business scalability and smoother growth.
No-fluff, actionable advice from someone who has navigated the challenges of HR, business growth, and entrepreneurship, providing you with practical tips.
This episode at a glance:
[12:53] They're missing the key information from the founder about what's important, what are the goals for the business, and where is this going?
[15:57] We need to get HR people to realize that where you add the most benefit is in understanding the business first.
[18:30] Ultimately, they should be looking at how do I, through the people, help this business achieve its goals.
[21:58] I need to be investing in people and handing things over well before I can actually afford it. Because ultimately, I don't want to be stuck in this business doing these things.
[29:47] If you know what your thing is, then live that and then let everything else fall away instead of trying to live what other people think you should be doing.
049 | 3 Crucial Lessons the USPS Taught Me About Service Businesses
What can a trip to the post office teach you about running a successful service-based business? A lot!
Remember those warm, fuzzy feelings of childhood visits to the post office? I sure do. But let me tell you, my recent trip was anything but magical.
Picture this: a disheartening encounter at the USPS that left me frustrated and questioning everything I thought I knew about good service. But here’s where it gets juicy—I realized some golden business lessons are hidden in that mess.
In today’s episode, I’m sharing how this postal fiasco reminded me of the importance of human connection, adaptability, and consistency in running a service-based business. Think of it as a mini-mystery, where the clues lead us to become better leaders and more compassionate service providers (which means more clients and more revenue).
So, join me on this reflective ride. Let’s turn a disappointing errand into a masterclass on elevating our businesses and making a real impact. Are you ready to uncover the secrets to exceptional service? Let’s dive in.
In this episode,
You’ll learn why maintaining personal connections is crucial in service-based businesses.
You’ll understand the importance of evolving with changing customer needs and how adaptability can keep your business relevant and competitive.
You’ll gain actionable tips on creating a more connected and consistent service experience to keep your clients happy and satisfied.
This episode at a glance:
[04:22] I was the only one there. So unless there was some sort of massive postal emergency, which I'm sure we could have worked out. I couldn't understand why she wasn't able to help me.
[05:09] It's all about efficiency automation at the expense of personal service.
[05:46] As business owners, we've got to be willing to pivot and innovate continuously to stay relevant and competitive.
048 | Reignite Mentorship: Transform Your Training Culture
In this episode, we tackle the chaos of post-pandemic team training and why it’s driving us all nuts. You’ll discover how to reignite the spark of mentorship and development in a hybrid world, especially if you’re a female leader juggling a million roles. We’ve got killer, real-world strategies to ditch the fatigue.
Plus, you’ll hear the story from my early career days, where starting in the mailroom taught me everything about training and scaling. We’re breaking it all down so you can rebuild a robust training culture and get your team back on track.
In this episode,
You’ll learn actionable strategies to revive mentorship and team training and create a thriving people-centered work environment.
You’ll take away 3 ways to impart your wisdom, delegate tasks, and scale your business.
You’ll discover how to combat training fatigue while strengthening your remote training process.
You’ll learn about how structured training systems transform raw recruits into professionals and how you can apply these principles to your team.
This episode at a glance:
[02:13] We can revive and build a robust training culture that fosters growth and resilience and peel some of that stuff off of us so that other people can take it on.
[06:20] I think that people love and need the flexibility that they discovered during COVID. We gotta get creative with how we build these training programs.
[07:44] We're trying to focus on speed and getting things done and not necessarily slowing down to teach people what needs to get done.
[09:46] Don't just leave people to their own devices. Help them set up that mentorship meeting and or the questions to ask the trainee so that they can use their time to its best effect also.
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. We share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
[30:04] Make sure that how you show up is how you want to show up, what you want to be known for, and that it represents the substance of who you are.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And bef
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.
Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact.
If you liked what you heard, don’t forget to follow along, so you never miss an ep
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
[6:32] Strive for consistency in your service delivery and address any lapses promptly and sincerely.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
My Good Woman is a podcast for new and future female leaders. Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.
We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact.
Don’t forget to follow along, so you never miss an episode.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
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