Explorez tous les épisodes du podcast She's That Founder: Business Strategy, Time Management and AI Magic for Impactful Female Leaders
| Titre | Date | Durée | |
|---|---|---|---|
| 113 | Stop The 2 AM Decision Spiral. How Female Founders Pressure-Test Their Biggest Decision in 15 Minutes | 12 Dec 2025 | 00:08:40 | |
If you're stuck between the "safe" job that's slowly draining your soul and the scary leap into building something of your own—you’re not alone. But there is a way through, and it starts with asking a better question. In this velvet-boot episode, Dawn shares a powerful client story that mirrors the decision spiral so many high-achieving women face: leave the suffocating but successful corporate job or risk the unknown building a business on your terms. You’ll learn how to pressure-test your biggest decisions—emotionally and practically—in just 15 minutes. Because your life isn’t lived in spreadsheets. It lives on Tuesday afternoons. If you’ve been stuck between safe and scared, this one’s your flashlight in the fog. Download the free guide: 10 Ways AI Will Make You a Better Leader. Inside, you’ll learn how to pressure-test tough decisions using both data and emotion—plus 9 other ways to lighten your leadership load with AI. Key Takeaways
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| AI Series Day 12 | 12 Days of AI. How Female Founders Use AI to Build 90-Day Plans They Actually Execute (So You Stop Abandoning Goals by February) | 12 Dec 2025 | 00:07:57 | |
January goals fade fast. Let’s build a Q1 Game Plan you’ll actually execute—with help from AI and one powerful 90-day sprint structure. By February, most goals are already forgotten. Want to be the exception? This episode shows you how to map your Q1 goal to weekly actions in 10 minutes using AI. In Day 12 of 12 Days of AI Quick Wins, Dawn reveals how to use AI to design a Q1 plan that doesn’t collect digital dust. With one simple prompt, you’ll go from vague intentions to a milestone-driven, week-by-week plan that lives in your calendar—not your imagination. It’s how visionary founders actually get things done without burning out or getting stuck in “someday” land. Your Day 12 Action: Key Takeaways:
Resources & Links: Related Episodes:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 111 | Hey Girl, Stop Playing Santa and Use AI to Set December Boundaries So That You Start Q1 Energized Not Resentful | 05 Dec 2025 | 00:09:51 | |
Is your calendar full of holiday chaos and client deadlines, but you’re the one burning the midnight oil? A yes in December = resentment in January. In this Thursday rant, Dawn Andrews drops a boundary-setting truth bomb every female founder needs before year-end burnout hits. If your Slack is full of time-off requests and your inbox is brimming with client deliverables, this episode shows you how to stop playing Santa and start leading like a CEO. Learn how to use AI to draft warm, clear boundary scripts that don’t make you sound like the Grinch — and walk into Q1 energized, not resentful. Download The Feedback Fix — Get the free script-filled guide that shows you how to say what you mean without sounding harsh. Perfect for holiday boundary-setting, team feedback, and boss moves that actually land. Key Takeaways
Resources & Links
Related Episodes
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 025 | Procrastiperfection and My Unanticipated Podcast Hiatus | 17 Aug 2023 | 00:09:18 | |
If you're a business owner, leader, or dreamer eager for transformation and ready for a reality check served with the side of hilarity, then this is your show. Remember that anniversary podcast episode I promised you two months ago? No? Good. Let's pretend I never mentioned it. Just kidding. In this, My Good Woman short, in this MGW short, we are unmasking the not-so-sneaky villain behind that delay. In this episode:
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More about the “My Good Woman” podcast My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review! Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 024 | 5 Myths that Stop Women from Starting Businesses & Becoming Female Leaders | 27 Apr 2023 | 00:20:33 | |
Why haven't you started your own business yet? Is it a matter of time? Is it a matter of thinking you're qualified? Is it a matter of money? It could be security or feeling overwhelmed and not knowing what's necessary to get started. There are so many reasons that women don't start businesses. Most of them are myths, and we will bust them today. In this episode:
[03:29] At the time I decided to leave my corporate career, there was nothing that would have indicated I would be where I am today - which is generating high six figures in revenue, making so much more than my previous corporate salary [04:15] To make a difference for others and not feel like I was just a small part of somebody's larger plan. And sometimes even an invisible part in someone's much larger plan. [11:07] Successful businesses, in this space in the small business space usually are looking at a common pain point or need in the market rather than reinventing the wheel. [14:50] Everyone who starts a business learns as they go because they've never started a business before. Once you've had one or sold one and started a new one. Then maybe you do things differently. [18:01] There are lots of options for getting your business up and started. Don't let a narrow prescriptive view of how you think it's supposed to go or that there's a right way for it to go stop you from getting started.
More about the “My Good Woman” podcast My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And b Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 023 | Navigating The Female Leadership Rollercoaster & Business Strategy, with Tracy Crossley | 28 Mar 2023 | 00:44:19 | |
Have you ever had a conversation with somebody you just met and felt like they know you better than, you know yourself. So much so you almost feel like you're sitting there naked in the chair in front of them. Well, that's the conversation I just finished with My Good Woman, Tracy Crossley. If you are a high achieving woman who prioritizes your business goals over your mental and personal health, this episode is for you. Tracy is committed to changing that. With her background in business, marketing, psychology, ontological coaching, and emotional intelligence, Tracy is the game changer for women leaders reinventing how they live and lead from the inside out.
[04:09] It's about your self-worth because you derive your self-worth from your accomplishment or your business, whether it's successful or it's failing. [08:33] We can be self sabotaging without knowing that that's what we're doing. Even if we're having tremendous success, we may be struggling in certain areas. [20:30] You may have great ideas, you may be an awesome leader in terms of strategy, but getting everybody on your page doesn't work because you don't have a lot of tolerance for people if they're not like you. [29:43] There's a limit to how much we can achieve if we rely and lean on those old school patterns. [39:23] You wanna make your decisions not from fear. I'm telling you, most people make it from fear. It's reactionary. It is not original in creative thought at all.
More about the “My Good Woman” podcast My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review! Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 022 | Self Sabotage or Systemic Oppression: Are Women Holding Themselves Back From Being Female Leaders? | 23 Mar 2023 | 00:14:06 | |
Have you ever thought about the privilege you hold as a white woman? It's Women's History Month. As we celebrate the progress we've made as women, we also need to acknowledge that work still needs to be done and discuss why we might be the ones holding ourselves back. Being raised by strong and self-made women, and only realizing my own privilege in my 40s, I was inspired to become an activist when I attended the 2017 Women's March. Yes, I was a late bloomer. As the COVID-19 pandemic hit women particularly hard, I was reminded of the systemic inequalities that women still face in society, from unequal pay to lack of access to childcare. Inspired and determined, this episode is a call for all women to come together and fight for representation and equality in all areas of society. In this episode:
[03:28] Systems of oppression are in place, alive and thriving bias exists. And we need to keep talking about it and raising awareness because without acknowledging there's a problem, you can't fix the problem [05:52] That imposter syndrome I was feeling was more about me being concerned about what I looked like. Then being a stand, a representation of something bigger than myself. [08:20] The pandemic highlighted the systemic inequalities that women face in society. And though we've made significant progress in the last few decades. We still face significant challenges in the workplace. [10:07] We need to invest in women's education and skills development and in women growing and building their own businesses to ensure that they have the same opportunities as men. [12:50] Don't beat yourself up for being late to the game. It's never too late. Every voice makes a difference and your voice makes a difference.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 021 | How Courage Can Lead You To Your Purpose As A Female Leader with Rebekah Johnson | 20 Feb 2023 | 00:51:07 | |
Imagine excelling at your job, finding your voice, and asking for a promotion, only to be fired as you file for divorce. Most of us would settle into the couch with a pint of Ben and Jerry's and never get up again. Instead, my good woman, Rebekah Johnson, launched a business and became an industry pioneer. Rebekah is the founder and CEO of Numeracle, a leading expert in the telecom industry for establishing enterprise identity using their proprietary Entity Identity Management Platform™. With over ten years of regulatory government and compliance experience, businesses have leaned on Rebekah's expertise to guide them through the ever-evolving complexities of maintaining a trusted identity in a changing telecom ecosystem. Rebekah is an active member of the FCC hospital robocall protection group and the enterprise communications advocacy coalition chair. Before founding Numeracle, Rebekah served on the FCC's Robo Call Strike Force, and we all know about those robocalls y'all. And though these are impressive credentials, Rebekah and I had a super down-to-earth conversation. In this episode, Rebekah and I discuss
This episode at a glance: [03:27] Not getting what you want is going to tear you down and bring you to a place where you really reflect on who you are, what matters, and what's essential in life. [15:59] It was a calling for me. I wasn't gonna be able to sleep at night knowing that this problem existed and calls, especially healthcare calls, might not be delivered. That was a burden on my shoulders that I needed to solve. [22:54] I need a mental health break because I'm about to completely unravel. I didn't get the job offer I wanted and just filed divorce papers. I'm scared, and I just need a break. [28:11] I'm not that person that's motivated by status or money. I didn't care about any of that stuff. It's just what's your purpose and what is a legacy that you're gonna leave behind is really that I want to focus more on. [34:29] When we're going through changes, it is going to upset the outside world because we've trained people to see us a certain way, and they need to see us a certain way because of their agendas
You might also like: Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 020 | Getting Out of Your Own Way: The Best Strategy To Overcoming Obstacles in Business as Female Leaders | 17 Feb 2023 | 00:23:06 | |
As a business owner, how do you know when you've gotten in the way of your growth? And who do you turn to for help? Family, friends with entrepreneurial experience, google, other business owners? Small business owners are strapped for time and energy. Running a business with a small but mighty team is a daunting task. And we often work much longer hours than we'd like to keep up with our to-do lists.
This episode at a glance: [05:32] I was unwilling to receive the help I needed. It was all about being the lone wolf. I thought I had to know everything. I felt I had to know everything. I thought I had to know everything. I was afraid to be vulnerable. And let people know I didn't know things. You might also like:
More about the “My Good Woman” podcast My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Follow along so that you can catch all of the episodes. And before you go, leave us a review! Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 019 | 5 Things I'm Doing Differently In My Business This Year, The Best Strategy For Female Leaders | 09 Feb 2023 | 00:31:04 | |
What was your biggest business accomplishment in 2022? What would you do differently? As a CEO, founder, or small business owner, it’s easy to fall back on your tried and true methods for running your business. But I’ve found that if you want continued growth and success, you must stay open to new ideas and strategies. Last year my business grew 62%! And along with it came tough lessons, lots of trial and error, and some deep reflection. In this episode of My Good Woman, I take you behind the scenes and share three things I learned last year and five things I'm doing differently this year that have already helped my business grow —and could do the same for yours too!
[02:50] Starting the business felt like a gigantic risk leaving the stability and seeming certainty of corporate life more than 20 years ago. And I would do the same thing all over again today. There's no greater satisfaction than doing what I love and being able to make a difference for people. [10:24] Don't do it yourself. You can't see the tip of your nose. You need to be able to be in a conversation with a skilled and smart marketing strategist. [13:06] Whatever you're excited about, whatever you're dreaming about, start now and believe in yourself and do it. And get some help. [17:58] You only have so much space in your belly. Put the best stuff in there first, the high-ticket items. And how that plays out in my business. It may mean that significantly less get started during the year, but substantially more gets done. [27:04] I have learned over the past several years that I don't have to do everything myself. Delegation is crucial for growth.
More about the “My Good Woman” podcast My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women, leading enterprises that are changing the world. Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 018 | Leveling The Playing Field for Female Leaders with Melissa Widner | 24 Jan 2023 | 00:49:04 | |
Being a female founder is hard. Raising capital and retaining control of your company is harder when only 2.6% of all venture capital goes to female-founded startups. And the cost of getting that capital is giving up your equity in your company. That's why I sat down with My Good Woman, Melissa Widner, the CEO of Lighter Capital. Melissa deeply understands the entrepreneur's journey and the role a funding partner can play in developing a business. As CEO, Melissa led two companies to successful exits returning more than 10 X to her investors. She was the founder and CEO of Silicon Valley-based 7 Software and the Managing Director of NAB Ventures, the VC arm of the National Australia Bank. She led NAB’s investments into high-growth fintech, including Lighter Capital, the pioneer and leader in revenue-based financing for tech startups and scale-up. And if that isn't awesome enough for you, Melissa is also the co-founder and chairperson of Sydney- based Heads Over Heels, an organization supporting women entrepreneurs running companies with high growth potential.
This episode at a glance: [04:54] There are people that become very successful entrepreneurs, even in their forties or fifties, who wouldn't have seemed to have had an entrepreneurial bone in their body as a kid. [13:10] Revenue-based financing leverages the strength of women. Women tend to be good at creating relationships, which means they can build community. That would build on that angel funding. [20:54] I realized timing is something you can't control, but often it's what determines success. [26:23] We connect our companies to senior business leaders willing to open up their networks because they want to see the numbers change. They want to see more women growing their businesses.
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More about the “My Good Woman” podcast Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 017 | Don't Start the Year Hustling in Business: Business Strategy For Female Leaders | 17 Jan 2023 | 00:24:19 | |
The beginning of a new year is often a time of reflection and goal setting and planning. Maybe a little bit in December, but with all of the holiday shenanigans, sometimes it's hard to do. January can also be an incredibly busy time for getting back into the swing of things after a holiday break. You might feel like you have to hit the ground running and come in hot to make up for lost time or to get ahead of the game. But let's also be real when you own and run your own thing. The opportunity to pull over to the side of the road and be thoughtful and intentional about how you want to change things up is tough. What if you took a different approach? What if instead of rushing headlong into the year, you started off slow and steady? This is what happened to me at the beginning of this year. And I'm going to share with you what happened. And what I did and what's making things so easy, breezy. In this episode, you will learn:
This episode at a glance: [03:42] That space between holiday celebrations and getting back to work. It's really small and the window for reflection and taking a breath. It closes really quickly most of the time [09:38] When you start a business on your own, especially if you bootstrap a business on your own, there isn't a lot of intentional planning, to begin with. [13:30] Taking a moment to reflect has made it clear to me that the reason I'm not enjoying myself in my business is because I haven't been thoughtful in planning what I want to be doing. I'm flying blind and fear is making most of my choices [19:45] Sometimes taking action is a great way out of a difficult or uncomfortable spot, sometimes you just got to try things and see what happens and then iterate and make it better. [22:03] Starting slow doesn't mean being unproductive. It means being intentional about how we choose our actions in order to make long lasting progress and impact towards our ambitions.
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More about the “My Good Woman” podcast Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 016 | The Power of Community In Tough Times For Female Leaders, with Tammi Leader | 23 Oct 2022 | 00:54:51 | |
When you're a business owner, you pour your heart and soul into it, and there's always the risk that something could go wrong and you could lose everything. No one knows this better than my good woman, Tammi Leader. She also knows what it takes to bounce back better than ever. After three decades as an award-winning television producer for the Today Show and more, Tammi took a huge leap of faith, stepping out of the control room and back into nature. She created Campowerment, a dynamic, live and transformative, expert-led experience to help people find their purpose and their people and live life bigger and better, all centered around playtime. Campowerment has been featured in O, The Oprah Magazine, Forbes and Fortune, The Today Show, The Hollywood Reporter, and The LA Times. It has been hailed as THE place where women and companies go to celebrate connection in community and start living the life they've been dreaming about.
This episode at a glance: [10:45] With the state of the world and where it is now, “news flash, people, we need you.” Get off your tushies and start figuring out what you're supposed to do to help save this planet, and let us help you get there.
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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| AI Series Day 4 | 12 Days of AI. Your Inbox is Overwhelming You: AI Email Triage for Female Founders (5 Minutes) | 04 Dec 2025 | 00:05:11 | |
You’re not bad at email, you’re overwhelmed. AI can triage your inbox before it hijacks your morning. Let’s fix your overwhelm with one simple daily ritual. In Day 4 of 12 Days of AI Quick Wins, Dawn delivers a game-changing AI workflow that helps female founders regain control of their inbox—without the spiral. Instead of stress-scanning emails and reacting to the loudest ping, you’ll learn how to copy your top 20 unread subject lines and let AI sort them into clear, actionable priorities. Your mornings just got 20 minutes lighter. Your Day 4 Action:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 015 | Price & Raise Your Rates With Confidence As A Female Leader | 17 Oct 2022 | 00:24:16 | |
This episode is for you if you’re in business or you're thinking about starting a business, and you don't know what to charge for your services. And I get it. It can be hard to price your services, especially when you're just starting out. We don't necessarily have a track record. Maybe you don't have any success stories to share. You don't want to undervalue yourself, but you also don't want to scare clients away with high prices. And you might be nervous about charging what you're worth, or you don't know what your services are worth yet.
This episode at a glance: [03:13] I felt like I barely had time to shower, much less spend time having fun, and I was starting to burn out. Being booked solid is a great idea, but not at the expense of having some personal time to yourself. It was clear that I needed to start looking at my pricing because I was becoming resentful. And not wanting to go to work. [04:25] Women, upon being hired into their jobs, took what was offered with no further discussion. And here's the staggering part; that could equate to as much as $1.5 million in lost income over the course of a woman's career. Based on the cumulative effect of one negotiation. [06:50] We need to be bigger and braver than our doubts and insecurities and go for it. We've just got to decide we're doing it and then support each other in doing it. [11:54] It's important to really look at all the different ways that you can serve and are serving and where those services overlap with what the client's challenges are. That's where the cash is. [19:38] A mistake we make as female business owners that eats away at our profits and has us question our pricing is becoming overly concerned with whether or not we're enough
You might also like: More about the “My Good Woman” podcast My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world. Follow along so you never miss an episode. And before you go, leave us a review! Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 014 | Nice Gals Finish First: The Power of Kindness in Business & Business Strategy with Kat Jones | 11 Oct 2022 | 00:53:14 | |
Do you ever wonder, “Can I be successful in business if I'm kind to others? Being kind in business doesn't mean you don't stand up for yourself or you're a pushover. Being kind helps you stand out. In this episode, Kat and I discuss:
This episode at a glance: Resources and Links
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More about the “My Good Woman” podcast My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterpris Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 013 | How to Get Motivated Again As a Female Leader (When You Stop Giving a F*#k): Business Strategy & Time Management | 03 Oct 2022 | 00:19:07 | |
What happens when you're a leader but you've lost your motivation? It's hard to get momentum back when you’ve taken time off, or things are tough in your business. Suddenly, the challenges of moving your business forward seem insurmountable; what if you stay stuck? What happens to your company? Your family? Seriously though, how do you find your mojo again so you can be the leader you were meant to be? Any ideas? I have a few. My Good Woman, If I can get unstuck, you can too. Let’s find our mojo together. In this episode, I share
[00:06:29] If you have discovered that you're stuck. It's okay. You're stuck. Good. Now we can do something about it. [00:11:03] It's coming from past history and fear. And it's difficult to create, much less get moving when you're in that head space. You're stuck in the past. [00:15:15] So just do something. Taking rapid messy action is what starts the wheels of motivation and momentum turning again for me. Resources and Links:
My Good Woman is a podcast for new and future female leaders hosted by Dawn Andrews. I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training. Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women who are leading enterprises that are changing the world. We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact. If you liked what you heard, don’t forget to follow along so you never miss an episode. And before you go, leave us a review - it Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 012 | Grit, Tenacity, and Getting Messy: What Makes an Entrepreneur Successful as Female Leaders with Dr. Ingrid Murra | 13 Sep 2022 | 00:42:25 | |
So you want to be an entrepreneur? You have the idea, the drive, and the passion. But what else do you need? Being an entrepreneur is not for the faint of heart. It takes grit, tenacity, and a willingness to get messy. Which is exactly why I'm excited for you to meet my good woman, Dr. Ingrid Murra.
This episode at a glance: [00:06:35] That's what made me want to become an orthodontist. I realized how transformative it could be to a person to have the confidence, to just smile and, you know, not have to restrict yourself. Resources and Links:
You might also like:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 011 | Why Summer is the Best Time To Reset Your Business Vision & Strategy as Female Leaders (And Here's Why) | 05 Jul 2022 | 00:24:54 | |
Summertime's here, and you're ready to downshift and relax for a minute. But what if I told you there's a lovely window of opportunity open right now that could dramatically impact your day-to-day life and business results for the rest of the year? In summer, our natural inclination is to take our foot off the gas. But I'm asking you to keep it there for a little longer because summer is the best time to reset your business vision.
This episode at a glance: [07:03] The telltale symptoms of a lack of vision [08:27] The benefits of a vision reset [09:45] How to make the vision reset process fun and easy (and what that means for left-brain vs. right-brain people) [11:47] Five steps to create or refresh your business vision [16:39] An exercise to help you define and visualize your version of success: the one step you need to turn a dry list of goals and actions into a vision that can inspire others. [19:32] Tips for staying focused and on track with your business vision Resources and Links mentioned in this episode
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More about the "My Good Woman" podcast Grab a seat at the table with me each week for candid conversation Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 010 | Trust Your Gut: Crafting a Career by Being Unapologetically You As A Female Leader With Carrie Byalick | 28 Jun 2022 | 01:07:11 | |
It’s tough to get noticed in Hollywood, and today's guest made a career by helping others do just that. She was one of the entertainment industry’s most respected and sought-after media and publicity strategists, ran her own talent management firm (B. Company), and now she works with Late Show legend, Stephen Colbert… as president of his production company Spartina. Carrie inspires me and so many other women by being a kind leader in a tough industry, her dedication to her team, and her 1.8 second-response time to text messages. Whether you're just starting out or you've been in business for years, there's something here for you. So grab a cup of tea, buckle up and tune in! In this episode, we discuss
This episode at a glance: [08:23] What helped Carrie take off on her own: she wanted to contribute to the choices that her clients were making, not just enhance the work they were already doing. And it just took one client, America Ferrara, to say “I see you as that” to give her the confidence to *be* that. [20:45] The main reason Carrie said YES to running Stephen and Evelyn Colbert’s production company, Spartina: If that YES is loud, if something magnetic is pulling you, that’s telling. [31:08] Carrie’s empowering leadership style: she taps into people's strengths and celebrates the things her team can do that she can’t. If you have a team of clones, you won't succeed. [44:05] Carrie was surrounded by strong female role models, starting with her mom, author and speaker Marcia Byalick. She learned from great women in her industry like Kelly Bush Novak, Lesley Dart, Lois Smith, and Pat Kingsley. [58:03] What’s on Carrie’s Times Square billboard: “There’s always a ticket”. There's a way around any challenge. Resources and links:
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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 009 | How to Rise and Lead Through Grief, Loss and Trauma as Female Leaders | 21 Jun 2022 | 00:07:32 | |
How do you rise and lead when you're experiencing grief, loss, and trauma? And my short answer today is, “I don't freaking know.” Today’s episode is a little different than those we’ve had so far. It's brief, more personal, and sometimes confessional. But always real, vulnerable, and created to leave you connected and inspired as a leader. This past week, a friend died horribly and tragically, and I'm grieving the loss. I'm vacillating between sadness and rage and gratitude and pushing all those feelings down. I'm looking at the world with a particular set of eyes because this loss popped the top off so much bottled-up anguish that I feel as a human being in this country and on the planet. So that’s what I want to talk about. How to show up and lead (or not) when you’re dealing with loss, trauma, or any of the other hurdles life throws in our path when we’re least expecting it. And if that’s you too right now, my Good Woman, please know that I am sending you my love, support, and compassion - and especially sending you big hugs. This episode at a glance: [01:47] Dealing with the torrent of feelings that come with grief, loss, trauma, and life in 2022. [03:05] Holding onto your feelings because of how you think you’re “supposed” to behave as a leader. People are counting on you, and there’s always stuff that “must get done.” [04:58] Leadership does not mean showing up perfectly every time. Give yourself space and grace to process the emotions in front of you. More about the “My Good Woman” podcast Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 008 | Leaving the "Perfect" Job So You Can Fly Even Higher As Female Leaders - with Nicole Marra, Strategic Partner to the World’s Most Dynamic Luxury Brands | 14 Jun 2022 | 00:58:59 | |
Quitting your dream job to start a business is a risky decision, especially if you’re in a high-ranking, visible position. And Nicole Marra, did just that. As the CEO and Founder of Fixer Advisory Group, Nicole works with some of the world's most dynamic luxury brands. Nicole led Gucci America's legal, real estate, compliance, security, and crisis management functions for over a decade before taking the leap and founding Fixer. In this episode, Nicole and I discuss
This episode at a glance: [16:29] When Nicole made the leap, support was coming from all sides. The people around her carried her over the launch line. [21:13] The most significant challenge she faced: wearing all the hats simultaneously. [25:13] When men build businesses, they surround themselves with help. Women often try to build systems so they don’t need to ask for help. [31:52] ”The Power of the Pack”: the power that women have when they work together. [37:19] The foundations of running a business (or having any type of career) as a woman. [56:03] What Nicole’s Times Square billboard would say: Enough of being afraid of everything. Put yourself out there. You can’t live in fear of what might happen. Resources and links mentioned in this episode
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More about the “My Good Woman” podcast Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 007| Burnout: What it is, what it isn’t, and how to stop it as a female leader | 07 Jun 2022 | 00:31:27 | |
Burnout. You’ve most likely heard the term before - right now, it’s everywhere. Burnout is not just about being exhausted, overextended or needing to take more time off.; it goes so much deeper than any of that. In this episode, I discuss
This episode at a glance: [02:03] Three Lies and a Truth About Burnout. [02:56] Burnout affects women more than men. We’re dealing with pay gaps and promotion blocks, and we often carry a larger portion of the mental load of home and life. And we tend to avoid the conversations that might make this better. [15:22] Keeping your burnout a secret because you’re embarrassed about “not handling things” is the worst thing you can do. That’s when you need to cultivate connection the most. [17:10] My second experience of burnout, in my forties - this time while running my own business. [19:09] The connection between burnout and trauma. [22:51] The three things I’m doing to make sure I avoid round 3 of burnout. Disclaimer: Resources and links mentioned in this episode
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More about the “My Good Woman” podcast Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 006 | Creating A Movement The World Is Waiting For as Female Leaders -with Elise Pettus | 31 May 2022 | 01:10:35 | |
When your nicely-planned life and career take a turn for the unexpected, it’s easy to let yourself get dragged down, crawl into a hole, and feel like a total failure. Or you could do like My Good Woman, Elise Pettus, and realize that the kind of support you need doesn’t exist yet, find a dozen kindred souls, and start building the movement you know your people need. Elise is the Founder and Editorial Director of UNtied, an online community that connects women navigating separation and divorce so they can support and educate one another through the process. Elise took “the worst that could happen” and turned it into her inspiration and motivation to become a bold leader for the thousands of women in her community. In this episode, Elise and I discuss
This episode at a glance: [20:13] How growing a big movement can start small and organically - by filling a void and creating what your people tell you they need. [30:35] If what you want to offer (and what your people need) doesn’t exist yet, build your model and pave your own road. [42:06] Giving people you work with permission to boss you around and use their “stern math teacher voice” to stop being in your head and get more and better things done. [44:02] Helping your people feel safe enough to be vulnerable around you lets you have open conversations about the best way to work together. [47:11] “Hard skills” directly impact revenue and move the needle. But a business is made up of people, and you need the “soft skills” to work with them effectively. [53:58] If Elise had a do-over, the only thing she’d change is to ask for help or find a strategic partner (or business coach) sooner. [53:58] The main element Elise loves to bring out in people is resilience. It’s hard work but so worth it. [01:04:50] Elise’s essential advice for women going through a divorce.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| AI Series Day 3 | 12 Days of AI. Your AI Prompts Are Trash. Here's Why (And How Top Female Founders Fix It in 10 Seconds) | 04 Dec 2025 | 00:06:10 | |
Ever asked ChatGPT for help and gotten a bland, robotic response? Yeah, that’s not AI’s fault—it’s yours. But don’t worry, there’s an easy fix. If AI’s answers sound like a bad TED Talk and not like YOU, it’s because you’re missing this one magic sentence. Add it to any prompt and your results get 10x more useful. In Day 3 of 12 Days of AI Quick Wins, Dawn reveals the #1 reason AI sounds like a boring corporate intern—and how to fix it in one sentence. Whether you're writing posts, emails, or making strategy decisions, the “context sentence” is your new secret weapon. You’ll hear real examples, quick rewrites, and why this one tweak makes ChatGPT feel like a real assistant (not a clueless robot). Your Day 3 Action:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 005 | How to Create a Powerful Voice and Presence as Female Leaders - with Ilana Levine | 24 May 2022 | 00:57:32 | |
How can you stop waiting for permission and lead a community, a company, or a movement with confidence? How do you stay true to yourself and your dreams, when people say “no” more often than they say “yes” to you? And how can we stop wasting our talents, our time, and our energy so we can truly make an impact on the world? To answer these questions, I invited my friend, Broadway actress and podcast host, Ilana Levine to My Good Woman. Her podcast, Little Known Facts, gives people space to share their magnificence - because if there’s one thing Ilana excels at, it’s helping people unlock their true potential. Ilana has a gift for making her podcast guests and listeners feel at home because her conversations are unfiltered, raw, honest, and so freaking funny! And today the shoe is on the other foot. She’s in MY digital living room. Lucky me!
[09:36] Staying true to yourself and to your dream, despite the naysayers. How to hold on to the certainty that what you have to offer is unique and special - when many people are in your way. [12:45] Why women sometimes feel they need permission to do what they love (and how much talent, time and energy is wasted by that) [23:07] Things that make your life move and work more smoothly: outsourcing what you don’t like to do. [39:45] Ilana looks at herself as a “producer”: someone who’s in charge of figuring out how to give everyone they work or live with the tools to bring out the best in them. [46:40] Why we need to own our roles as leaders - and how that starts at home, with our family and our community. (and the introduction of hashtag #uniquequal) [50:52] The message Ilana would put on her Times Square billboard: “Believe!” We need to believe that we have every right to have our voices heard and ideas shared. That we are worthy of a place at whatever table we want to sit at. Resources and Links mentioned in this episode
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 004 | Perfectionism Is Killing Your Business (And How To Fight Back) - Business Strategy with Dawn Andrews | 24 May 2022 | 00:14:19 | |
Have you ever stopped to think about how much more we could accomplish if we weren’t trying to be perfect? How much time, energy, and talent goes to waste because we feel what we’ve got is not good enough? In case we haven't met yet: I’m Dawn, proud mom of two amazing kids, courageous leader, public speaker, and founder of a highly successful business consulting firm. I’m also a former beauty queen. And nothing will make a woman try to be perfect more than being (literally) judged all the time. A lot of good things came from my beauty pageant days, but one of the not-so-great byproducts was a burning need to be perfect. I spent so many years feeling like I had to be prepared for every eventuality, be ahead of the game, and know all the answers every time.
[04:05] How fear held me back in my first two years of business. Fear of not being perfect keeps us from taking risks, moving forward, and achieving our goals. [06:17] Join me in an exercise in choosing progress over perfection. What are you doing now (or soon) that will make a huge difference in your life or business six months from now? [07:50] Why believing in perfection means believing that there’s only one right way to do something. [09:49] How the alternative to perfectionism is not failure; it’s honesty and vulnerability which create connection. Being real and vulnerable makes you more likeable and relatable. People are drawn to authenticity. [12:11] The difference between striving for excellence and being a perfectionist. Let me know what awkward action you’re taking today and how you’re letting go of perfectionism; I would love to hear from you!
My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews! I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training. Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women leading enterprises making a change in the world. We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact. If you liked what you heard, don’t forget to follow along, so you never miss an episode. And leave us Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 003 | Leading as a Trailblazer and an Introvert: Business Strategy For Female Leaders - with Nicole J. Butler | 24 May 2022 | 01:10:10 | |
How can you stay true to yourself, even if the whole wide world is telling you to be different? From (not) networking in Hollywood as an introverted actress to turning an ADHD diagnosis into a wonderful opportunity to acquire new skills and techniques, Nicole J Butler does things her own way. But that level of success didn't come easily. Nicole moved to Hollywood with just $200. She got stuck with jobs that she hated, made it through terrible auditions, quit acting, and went broke. Then, after years of doing it wrong, she decided to stop following “the rules”… and started getting it right.
[10:34] How Nicole turned political disenchantment into a compelling web series. [19:11] Getting through those "make or break" moments. [23:16] How to know if someone is a good match to work with: shared work ethics, values, and people who are a pleasure to be around. [27:58] Being a Black woman in Hollywood - from back when all the roles were bailiffs and policewomen... to now. [29:48] The conundrum of intersectional invisibility: being incredibly unique and visible - but at the same time finding it so much harder to get people to listen to you. [36:18] Being an introvert in a traditionally extroverted field [40:42] Why leadership is not about value or importance; it's about adding your unique talents to the big puzzle. [42:42] How even if leading is not your default setting, sometimes it’s necessary, a means to an end [50:59] Working through burnout - mental and physical exhaustion Resources and Links mentioned in this episode
More about the “My Good Woman” podcast My Good Woman is a podcast for new and future female leaders hosted by me, Dawn Andrews! I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training. Grab a seat at the table with me each week for can Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 002 | Mentors & Masterminds: Why Female Leaders Supporting Each Other is the Future - with Dawn Andrews & Rachel Archelaus | 24 May 2022 | 00:33:37 | |
No (wo)man is an island. Behind every successful female leader, there’s usually a group of women who listen, advise, support, coach, and lift each other up. Female business owners often face challenges that their male counterparts don’t, and they need a supportive community to ensure their success. Today, I’m being interviewed by one of my little group of Business BFFs - author, artist, screenwriter, and alignment coach, Rachel Archelaus. Rachel has seen me at my best and at my worst, and today we’re talking about the journey that led to this podcast. In this episode, Rachel and I talk about
[04:52] Why I’m so passionate about helping women find their true calling as a leader and supporting each other to rise (because each of us is extraordinary in our own way, and the world needs to see that!) [10:20] How my mentor and former boss, Leanne, encouraged me to work out what I was really passionate about and use that discovery to start my own thing. [13:48] Why it’s so much harder to run a business when you want to do everything and help everybody ( the importance of finding your niche) [17:46] How many women tend to sit behind the scenes and work out our ideas by ourselves, stuck in our own echo chamber, doing all the work to make it “picture perfect” before going into the world and road-testing something. And why it’s actually important to talk with others, and listen, before you develop your ideas. [19:23] What can go wrong when women try to lead like a man: the two sides of that coin [23:10] How my mastermind group helped me overcome a burnout - and by asking the right questions, helped me uncover what I really wanted to do. Which, in the end, led to this podcast! Resources and Links mentioned in this episode
More about the “My Good Woman” podcast My Good Woman is a podcast for new and future female leaders hosted by me, Dawn Andrews! I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training. Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women leading enterprises making a change in the world. We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 001 | My Good Woman: A Movement to Advance Female Leaders | 23 May 2022 | 00:17:06 | |
More about “My Good Woman” My Good Woman is hosted by me Dawn Andrews! I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with consulting and leadership training. Grab a seat at my table for conversations with culture-shifting, glass ceiling-busting, trailblazing women making a change in the world. We discuss what makes them tick and how they get it all done. Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| Trailer: Introducing My Good Woman. The Podcast for Female Leaders | 10 May 2022 | 00:01:53 | |
Welcome to My Good Woman, the podcast that takes you inside the lives and minds of culture-shifting, glass ceiling busting, trailblazing women, to learn what it takes to successfully lead a company, team, community, or movement. Hosted by Dawn Andrews, Founder, and CEO of Free Range Thinking.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| AI Series Day 2 | 12 Days of AI. The 3 AI Prompts Every Female Founder Needs in Her Phone to Stop Overthinking Every Email, Meeting, and Decision | 03 Dec 2025 | 00:05:52 | |
You opened ChatGPT… now what? If the blinking cursor of doom has ever stared back at you, this one’s for you. You don’t need 1,000 prompts. You need three that actually save you time. These are the ones that belong in your Notes app forever. Welcome to Day 2 of The 12 Days of AI Quick Wins! If you’ve ever sat in front of ChatGPT unsure what to ask, today’s episode is your shortcut. Dawn shares the only three prompts you actually need as a founder—tools that will rewrite your emails, prep you for meetings, and un-jam your decision-making. These aren’t “nice to have.” These are use-them-daily, copy-them-now prompts. Your Day 2 Action:
Resources & Links:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 110 | 3 Custom GPTs That Save Female Founders 16 Hours a Week (+ Build Your First in 10 Minutes) | 03 Dec 2025 | 00:27:05 | |
Still explaining your business to ChatGPT like it’s a temp with amnesia? You’re wasting 12 weeks a year—and I’m about to help you win them back. In this tactical Tuesday workshop, Dawn Andrews unveils the three custom GPTs every founder needs to reclaim their time, sharpen their strategy, and scale like a CEO. You'll learn exactly how to build your first AI teammate—your Decision-Maker GPT—in under 10 minutes. If you’re tired of re-explaining your business and craving AI that actually gets you, this episode is your gateway to clarity and efficiency. Join the Insider Email Community at hellodawn.live/insider to get access to exclusive GPT Build Days, training templates, and advanced workflows that actually sound like YOU. Key Takeaways:
Resources & Links: Related Episodes:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| AI Series Day 1 | 12 Days of AI. Stop Overthinking ChatGPT: Free vs. $20? Here's What ACTUALLY Matters for Founders | 02 Dec 2025 | 00:05:12 | |
Are you spinning in circles trying to figure out if ChatGPT Plus is worth the $20? Let’s cut through the tech noise and make a clear, founder-focused call right now. In Day 1 of the 12 Days of AI Quick Wins, Dawn breaks down the only AI question that really matters for founders: Do you stick with the free ChatGPT or level up to Plus? If you’ve been stalling on getting started with AI or wondering why the paid version even exists this quick-hit episode gives you the clarity (and permission) you need. No FOMO. No fluff. Just strategic direction. Your Day 1 Action:
Resources & Links:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 109 | How AI Caught Me Right Before I Broke: A Female Founders Thanksgiving Reflection | 27 Nov 2025 | 00:12:59 | |
What if the tool you keep ignoring could be the thing that saves your sanity next year? This isn’t your typical "thankful" episode. In this raw and revealing Thanksgiving reflection, Dawn Andrews shares the behind-the-scenes moment she nearly broke under the weight of business, motherhood, and life. What pulled her back from the edge? Three simple (but powerful) AI workflows that helped her breathe, lead, and build again. If you’re over firefighting your way through founder life, this one’s for you. Want to start next year with systems instead of stress? Join Dawn’s Insider Email List for free prompts, frameworks, and behind-the-scenes strategies that actually work: hellodawn.live/insider
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 108 | 3 AI Systems That Help Female Founders Manage Time, Clients, and Business During the Holidays | 25 Nov 2025 | 00:21:50 | |
Are you actually resting? Or just pretending to unplug while silently panicking about your inbox? If the holidays have you caught between client deadlines and family obligations, you’re not alone—and you’re not failing. You’re just running a business that needs smarter systems. In this episode of She’s That Founder, Dawn Andrews reveals the 3 AI-powered workflows that helped her compress business chaos into 30 focused minutes—so she could actually enjoy Thanksgiving and keep her business visible, client-ready, and thriving. You’ll learn the same time-saving strategies Dawn and her clients use to check in once, respond to what matters, and actually be present with the people they love. Even better? These aren’t just holiday hacks—they’re year-round CEO systems in disguise. Want the exact prompts, templates, and checklists Dawn uses? Grab the free Holiday Systems Pack and join the insider community at: hellodawn.live/insider
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 107 | The Client Costing You Six Figures: AI Business Audit Series Finale (Part 3) | 20 Nov 2025 | 00:09:00 | |
Is one of your clients quietly draining your time, energy, and profits? In this fiery finale of the 3-part AI Business Audit series, Dawn exposes the hidden costs of "good" clients who are actually sabotaging your business from the inside out. This episode is your wake-up call: You could be working twice as hard for half the payoff—and not even realize it. If you’ve already audited your revenue (Part 1) and your time (Part 2), this final dimension—client profitability—might be the one that finally unlocks your CEO clarity. “You don’t have a data problem. You have an interpretation problem.” — Dawn Andrews If you're done working hard on the wrong things and want a trusted expert to audit your business with you: Together, we’ll run the 4D audit, interpret what your business is really telling you, and build your next-level growth plan. No fluff. Just clarity.
Resources & Links Related Episodes:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 106 | AI Ethics and Security with Elizabeth Goede (Part 2) | 18 Nov 2025 | 00:18:31 | |
Are you feeding your AI tools private info you’d never hand to a stranger? If you’re dropping sensitive data into ChatGPT, Canva, or Notion without blinking, this episode is your wake-up call. In Part 2 of our eye-opening conversation with AI ethics strategist Elizabeth Goede, we delve into the practical aspects of AI use and how to safeguard your business, clients, and future. This one isn’t about fear. It’s about founder-level responsibility and smart decision-making in a world where the tools are evolving faster than most policies. Grab your ticket to the AI in Action Conference — March 19–20, 2026 in Grand Rapids, MI. You’ll get two days of hands-on AI application with 12 done-with-you business tools. This isn’t theory. It’s transformation.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| AI Series Day 11 | 12 Days of AI. 10-Minute AI Planning for Female Founders So You Actually Accomplish What Matters (Not Just Survive Your Calendar) | 11 Dec 2025 | 00:04:28 | |
You’ve got a full calendar and zero clarity. Here’s how to flip the script in just 10 minutes using AI. If your week starts in panic-scroll mode and ends in “what did I even do?” mode—this one’s for you. Let’s build your Weekly CEO Reset and take back control. In Day 11 of 12 Days of AI Quick Wins, Dawn walks you through the Weekly CEO Reset—a 10-minute AI ritual to help you prioritize, plan, and protect your time. Instead of letting the week run you, this simple framework helps you brain-dump everything, sort by impact, and schedule what actually matters. Perfect for Sunday nights, Monday mornings, or any time you feel the chaos creeping in. Your Day 11 Action:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 105 | The Time Tax: How Founders Waste 24 Hours a Week (AI Business Audit Part 2) | 13 Nov 2025 | 00:08:44 | |
Are you secretly paying a 24-hour-a-week tax that’s draining your profits and sanity? In part two of the AI Business Audit series, Dawn dives into the hidden time costs that sabotage your leadership and stall your revenue growth. Spoiler alert: your packed calendar may be killing your business momentum. Learn how to audit your time, uncover team bottlenecks, and start shifting from “doing it all” to “delegating like a CEO.” This episode is a kick in the A$$ wrapped in a velvet boot. Ready to stop paying the time tax and start leading like the CEO you were meant to be? Book your CEO Clarity Call now. You’ll get eyes on the blind spots that are draining your profits and keeping you stuck.
Resources & Links
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 104 | AI Ethics and Security with Elizabeth Goede (Part 1) | 12 Nov 2025 | 00:21:12 | |
Is your AI use exposing your business to risks you can’t see coming? It’s not just about saving time — it’s about protecting your clients, your content, and your credibility. In this episode, Dawn Andrews sits down with AI strategist Elizabeth Goede to unpack the real (and often ignored) risks of using AI in business. From ChatGPT to Claude, learn what founders must know about security, data privacy, and ethical use — without getting lost in the tech. “You wouldn’t post your financials on Instagram. So why are you pasting them into AI tools without checking where they’re going?” Listen in and get equipped to lead smart, safe, and scalable with AI — no fear-mongering, just facts with a side of sass. Want to stop talking about AI and actually use it safely and strategically? Join us at the AI in Action Conference, happening March 19–20, 2026 in Grand Rapids, Michigan. Get hands-on with 12 action-packed micro workshops designed to help you apply AI in real time to boost your business, protect your data, and ditch the digital grunt work.
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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 103 | Your Bank Account Is Lying to You: The AI Business Audit Series (Part 1) | 06 Nov 2025 | 00:08:23 | |
What if the offer or service you’re most proud of is the one that’s secretly draining your profits? Welcome to Part 1 of the "AI Business Audit" series. In this Thursday episode, Dawn Andrews reveals why most founders are flying blind when it comes to knowing which offers are actually profitable. If your bank account is growing but you’re still burned out, this episode is for you. Dawn walks you through the first step of her Four-Dimensional Business Audit Framework: Revenue Reality. You’ll learn how to uncover the hidden truth behind your revenue numbers, why total revenue is misleading, and how to calculate what your time is really worth. Plus, you’ll hear how AI can do the heavy lifting in this process so you can stop guessing and start optimizing. Book a CEO Clarity Call to run your AI-powered business audit with Dawn. Stop guessing and start leading.
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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 102 | 3 Standard Operating Procedures Every Founder Should Build in 30 Minutes (Using AI to Write Your SOPs) | 04 Nov 2025 | 00:21:49 | |
Is your business secretly held together by your memory? If you walked away for two weeks, would things run—or fall apart? If the answer makes you sweat, this episode is your lifeline. We're breaking down the three essential SOPs every founder needs to scale—and showing you how to write them in 30 minutes flat using AI. Spoiler alert: You’re not writing 47 documents. You’re building three power moves that unlock freedom, delegation, and growth. Join the Insider Experience and get the exact AI prompts + walkthroughs for all 3 SOPs. This is your shortcut to scaling with sanity.
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 101 | Stop Asking Permission to Lead—Just Lead | 30 Oct 2025 | 00:06:53 | |
What if the only thing standing between you and next-level leadership… is waiting for permission that no one’s coming to give? You don’t need another leadership book—you need to stop playing small in your own company. If this episode hit home, you’re ready for Dawn’s private email community where real leadership shifts happen. Get the hard truths, frameworks, and strategic moves to lead like the CEO your business deserves. Join now—it’s free
Resources & Links Related Episode
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 100 | What 1 Year, 1 Rebrand, and 89% Down Taught Me About Leadership | 28 Oct 2025 | 00:23:39 | |
Are you holding it all together while quietly falling apart? In this raw and radically honest milestone episode, Dawn Andrews peels back the curtain and shares what it really took to hit 100 episodes—while living through the most unrelenting year of her life. We're talking an 89% business drop, a full rebrand, marathon training, eldercare chaos, and teen parenting drama. This is not your tidy “12 leadership tips” post. It’s a masterclass in what leadership looks like when you're building in the middle of the storm. If you’ve ever felt like you’re barely holding it together behind the scenes while trying to lead with grace in public—this one’s for you. Key Takeaways
Related Episodes
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 99 | Stop Writing Terrible Prompts (Your AI Is Only As Smart As Your Instructions) | 23 Oct 2025 | 00:11:00 | |
Is your AI tool sounding like a corporate robot with a word salad problem? It’s not broken, you’re just briefing it like an intern you secretly resent. Let’s get one thing straight: getting great AI results isn’t magic, it’s instructions. In this founder-fire Thursday episode, Dawn Andrews reveals why most female founders are getting mediocre results from AI and what to do about it. She shares the exact 5-part framework that turns AI from a confusing timesuck into your most powerful business sidekick. You’ll laugh, cringe, and most importantly, learn how to stop wasting time and start getting content that actually works. Takeaways
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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 98 | The AI Content System That Sounds Like You (In 10 Minutes) | 21 Oct 2025 | 00:31:18 | |
Still rewriting everything your team writes "to sound more like you"? It's not your team—it's your system. If you’re spending hours editing social posts, emails, and podcast promos because they just don’t sound like you, this episode is your game-changer. Dawn Andrews reveals how to train AI and your team to write in your authentic voice—so you can stop being the bottleneck in your business. Learn the 3-pillar "Voice-First Content System" that saves you time, protects your brand, and actually scales your message. Whether you're DIY-ing or want the shortcut, this episode shows you how to sound like you (without writing every word). Grab the free guide: 10 Ways AI Will Make You a Better Leader. It includes the exact prompts Dawn uses to train AI and her team. Ready to go deeper? Join the AI for Founders Community and stop content bottlenecks for good. Key Takeaways:
Resources & Links:
Related Episode: Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 097 | How One Firm Went From “12% Growth” To Industry Domination—By Finally Getting Honest | 16 Oct 2025 | 00:07:27 | |
What if your growth plan isn’t strategy—but just a percentage in a power suit? Let’s be real: “Grow revenue by 12%” isn’t visionary. It’s just math dressed up as leadership. This quick-hit episode delivers a $50K wake-up call—how one professional firm went from playing small to owning their entire market, just by ditching their safe goal and getting brutally honest about what they actually wanted. You’ll learn how to shift from incremental goals to industry-shifting strategy—without getting lost in planning overwhelm. 🎧 Listen now if you’re done thinking small and ready to build something that actually lasts.
Grab it: Related episodes to keep you in your CEO flow: Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 096 | The CEO Trap: How AI Ends Your Decision Fatigue and Frees You to Lead | 14 Oct 2025 | 00:25:47 | |
Are you crushed under the weight of being the decision czar in your business? Does your to-do list include tasks your team should handle? Then it's time for a leadership upgrade. If you're the CEO who still picks slide colors, approves every invoice, and solves all the "quick questions," this episode is your wake-up call. Today, we break down why great decision-making isn't your superpower anymore—decision architecture is. Learn how to train your team to think like you (without needing you), free up your time for true CEO work, and finally step out of the weeds and into your strategic zone of genius. Key Takeaways:
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Related episodes to keep you in your CEO flow: EP 072 How Female Founders Delegate Like a CEO Before They Burn Out Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||
| 112 | The 4-Stage AI process Female Founders Use to Stop Losing 10 hours Each Week Answering Questions Their Team Should Own | 10 Dec 2025 | 00:17:22 | |
Still doing your team’s job for them? If your team still needs you to weigh in on every little thing, you don’t have a performance problem. You have a leadership bottleneck. And if you don’t fix it before January, you’re setting yourself up for another year of burnout. This week on She’s That Founder, Dawn lays down the leadership law on why your team still treats you like human Google. Spoiler: It’s not because they’re incompetent. It’s because you haven’t transferred ownership—just tasks. And that stops now. You’ll walk away with a 4-stage framework to stop bottlenecking your business, a script for the accountability convo you’ve been avoiding, and an AI-powered way to document the magic in your head so your team can finally lead without you. Listen if you’re ready to finally step into your CEO seat and stay there. Join the AI for Founders Community on LinkedIn, the free space for leaders to test AI tools, troubleshoot delegation, and scale smarter together.
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“I make decisions about [X] all the time. Help me identify the factors I consider, the frameworks I use, and the criteria that matter most.” Related Episodes:
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence. | |||