Anne Rajoo lives in an idyllic island setting in the Indian Ocean. But business has not always been so carefree for this multi-talented, multi-skilled, multi-passionate, entrepreneur mom.

Anne turned things around for her peace of mind and productivity after realizing she needed to get help--she couldn't do it all by herself without risking repeated burnout. Peaceful Productivity was how she has been able to do more, have more, and stress less.

One of Anne's business ventures grew out of this desire to get help for herself. Her virtual assistance agency now helps others find just the right people to help them complete the tasks on their to-do lists so they can focus more on their zone of genius; the income-producing areas of their business.

I talked with Anne about how coaches and content creators can get started with the process of hiring help. She also shared what she sees as some of the biggest mistakes to avoid in getting help for your business.

• Discover Peaceful Productivity and how you, too, can achieve it! (Yes, you!)
• The myth of the do-it-all virtual assistant.
• The two questions you must ask yourself before you hire your first or next VA to save yourself time, stress, and misunderstandings.
• The mind-shift you must make to get the best ROI with each new team member you add. Hint--it has to do with everyone working in their zone of genius.
• Busting the myth that only you can do it all and why that mindset is actually harmful to your business.
• And don't miss the golden nugget that Anne shares towards the end of the interview. Mic drop moment. 😉

Links and products mentioned in today's episode:

To claim your complimentary consultation with Anne, use the orange Book Your Consultation button at the bottom of this page.

The blog post referenced in this episode: The Ultimate Guide To Outsourcing Tasks to Virtual Assistants. It provides a great overview of the types of VAs and budget considerations.

Anne Rajoo is the founder and CEO of Virtufully, an e-assistance hub that helps female entrepreneurs streamline and scale their businesses through strategic outsourcing. Anne's goal is to guide dynamic women on a journey toward a mindful mastery of work and life, reshaping the way we perceive productivity.

Anne is also the creative force behind Magic Mum Life and Peaceful Productivity, which are designed to support ambitious women who balance careers with motherhood.

Anne's journey started as a career woman, wife, and mother of two young boys. She felt the pressure of motherhood and the pursuit of perfection in her career, but she shifted her focus toward what truly matters. Now, Anne uses the tools she applied in her own life to help mothers become focused, productive, and fulfilled without succumbing to burnout.

A lifelong dream of an extraordinary life led Anne from a tiny village in East Germany to London and finally to Mauritius, where she now resides with her family.

Both Anne and Virtufully are committed to redefining success for female entrepreneurs by creating a harmonious blend of professional achievement and personal fulfillment. If you're a woman looking to streamline and scale your business, connect with Anne Rajoo and Virtufully to take your entrepreneurial journey to new heights.

Virtufully.com for Anne's virtual assistant agency to learn more about hiring a VA.

If you've ever felt stuck watching your email list inch up by single digits or stay at the same number month after month, get ready to turbocharge your list growth! This week on "She's Got Content," we dive deep with Prisca Benson, the master of email list collaborations, who reveals how she turned her slow-growing list into a bustling hub of engaged subscribers.

• Creative Collaboration for Introverts: Discover the advantages of collaborative opportunities for those who might be more introverted. Melissa and Prisca share their experiences inside supportive communities that offer encouragement, accountability, and the opportunity to forge lifelong friendships with like-minded entrepreneurs in groups like the Collab Club and the Podcast Collaborative.
• Networking IS Relationship Building: Explore the significant role of networking in business growth as Prisca outlines the importance of making meaningful connections. Get valuable tips on becoming an attractive podcast guest and creating mutually beneficial relationships that can lead to a surge in your business exposure and email list size.
• The Art of Effective Email Communication: Listen as host Melissa Brown discusses the common fear of emailing a growing list and Prisca emphasizes the importance of regular communication to stay top-of-mind with your audience. Learn how to balance the influx of emails during collaborations and maintain a strong connection with your subscribers.
• Imaginative Ways To Collaborate: The sky is the limit with the types of collaborations you can create with business buddies. There are at least ten different collaborative ideas shared by Prisca during this episode. Be sure to take notes!

Links and products mentioned in today's episode:

Get Prisca's free gift: 3 Steps to Financial Freedom Guide

The Collab Club, hosted by Nicole Batey, is designed to help solopreneurs and small business owners connect and collaborate.

Podcast Collaborative Find a guest and be a guest on podcast shows.

ConvertKit Email service provider. Get a 14-day free trial to check it out.

The video mentioned by Prisca in this episode about Creator Network on Convertkit:

7 steps to growing your newsletter with Recommendations

SparkLoop The number one newsletter recommendation platform

Prisca is a dedicated money coach who guides professional women towards financial freedom. She crafts simple, customized plans that allow her clients to enjoy life while securing their financial future, ultimately guiding them toward a peaceful relationship with their money. With years of helping people create their money plans and a proven track record of growing her own investment accounts by over $280k in just 6 years, Prisca brings firsthand expertise to her coaching practice. Join her on Instagram (@ourgreenlifenj) for daily strategies, inspiration, and behind-the-scenes insights on mastering your finances and...

If your niche is one that people tend to think of only at certain times of the year or even only once a year, how do you reach your audience and keep them engaged? Listen to my interview with Hayla Folden who I've dubbed The Health Insurance Whisperer.

Hayla helps entrepreneurs, solopreneurs, and small business owners understand health insurance. She breaks it down in such a way that you can finally understand what type of coverage you need and she helps you access it.

She also helps her clients fully understand what to expect when they need to use their health insurance so there are no unexpected surprise charges threatening to break the budget.

Hayla uses Instagram to educate and engage her audience. She invites them to connect on a more personal level through IG so she can help them more individually.

While health insurance is not the sexiest topic, it's a very important one. Hayla has figured out how to reach her ideal clients, engage them with relatable posts and educate them so they trust her and want to work with her. Listen to this episode to hear how she does that.

• Discover how Hayla uses Instagram as her content playground to educate her audience about health insurance throughout the year.
• Learn Hayla's unique approach to finding what works for her and for her audience to keep the engagement going all year long. (Even when insurance coverage isn't top of mind at the time.)
• Hayla shares her secrets for finding the perfect health insurance plan for entrepreneurs and others working for themselves without feeling overwhelmed. From customized coverage to understanding the fine print, she's got you covered with all things health insurance.

Links and products mentioned in today's episode:

Hayla's Better Doctor Playbook. Get your free copy of the exact process Hayla uses for herself and her family to find the best doctors for any medical condition.

Check out aligned marketing in Jade Francesca's interview in She's Got Content podcast Episode 23.

Ready to find your best health insurance without frustration? Then you need Hayla Folden in your corner...

In addition to finding a health insurance plan that works with your current doctors, Hayla creates a safe space to ask all of your questions so you finally understand how it works. She’s making health care simple.

When not traveling the country with her husband in an RV, you can find this former public health worker watching reruns of Gilmore Girls and consuming inappropriate amounts of black coffee.

HaylaFolden.com

Connect with Hayla on Instagram @Hayla_Folden

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm...

Join me on this week's episode and find out what the advantages are for coaches to share their expertise through the podcasting medium.

• Learn how podcasting can give your coaching business a competitive advantage.
• Discover how podcasting allows you to reach a broader audience.
• Explore the convenience and accessibility of podcasting and the reasons why your potential leads prefer podcasting to video.
• Hear how podcasting opens doors for opportunities that expand your professional network and visibility within the coaching niche.

Links and products mentioned in today's episode:

The Podcast Kit and Caboodle Giveaway. The event goes live on July 17th, and you can be notified FIRST when it's available. Click the link and head over to find out how you can go to the front of the line to get access first.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Facebook

Twitter

Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show.

In this episode, I'm going to show you how to come up with endless ideas for compelling content that your ideal audience will absolutely love. You'll never run out of content ideas in the future when you master how to do a brainstorming session and collect all your ideas in a place where you can access them in the future.

I'll tell you the secrets to set yourself up for success so you generate the most ideas during your designated time. It's important to plan this time with certain strategies in mind so you're not heading down rabbit holes that are not productive paths.

Additionally, ideas are lost too often because content creators have no one set place to put their ideas. Start with a designated content container and always put your content ideas into that one place. This way, you'll always have plenty of accessible sparks and ideas for coming up with magnetic new content for your audience whenever you want.

Tune in to this episode to learn how to produce an endless content stream for your business.

• How to set up your brainstorming sessions so you'll be able to create the most ideas for your future content.
• Discover how to remember the most important ways to set up for content idea success using the acronym, CONTENT.
• One surprising place to mine for content creation ideas that will guarantee your audience will love what you write about. HINT-they've already shown you what they like there.
• How to use Amazon to spark ideas for coaching groups and digital products.

Links and products mentioned in today's episode:

If you liked these tips for content creation, head over to ShesGotContent.com/content and get your ToolKit/Workbook to "Never Run Out of Content Ideas."

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Facebook

Twitter

Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is...

How can content creation be like creating a big pot of homemade tomato sauce?

In this episode of the She's Got Content podcast, my guest, Health Coach, Fitness Instructor, and College Professor Christiane Schroeter, explains the similarities between making a big batch of homemade tomato sauce and high-quality content pieces.

Christiane discovered she had plenty of perfectly good content in the wrong social media platform where it wasn't being utilized effectively. So she created a system to showcase this great content in audio, video, and text formats and send it all out into the world to do its work.

Discover how Christiane grew her audience reach and her health coaching business with this strategy. With plenty of actionable tips and inspiration, this episode is a must-listen for anyone looking to up their content game.

• Learn how to create a high-quality piece of content, then repurpose it across multiple platforms to increase traffic to your website and build engagement with your audience.
• Discover how AI tools such as Chat GBT can assist you in creating content for your email newsletter and social media platforms.
• Gain valuable insights into how a small business entrepreneur can find flexibility and adjust course to create a more efficient and successful content marketing strategy.
• Unlock the secrets of creating engaging and high-quality visual content for Instagram, along with tips on how to use this content to start and grow a podcast that brings more value to your listeners.

Links and products mentioned in today's episode:

"Content Repurposing: Unlock Your Inner Happy Healthy Hustler" Christiane's free guide to her content repurposing strategy so you can become a happy, healthy hustler, too.

Are you ready for your daily dose of positivity?

Christiane from Hello Happy Nest empowers you to start your happy healthy hustle and kickstart your Journey to Wellness! As a Food & Health Coach, she has transformed the lives of thousands of students! With her doctorate in Health Economics, her publications on food labeling & obesity, and her expertise as a fitness instructor, she has a wide area of experience.

Hello Happy Nest

Instagram @hello.happy.nest

TikTok @hello.happy.nest

Happy Healthy Hustle Podcast

Facebook @HelloHappyNest

Connect with Christiane on LinkedIn

Christiane's YouTube Channel

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the

In this week's episode of the She's Got Content podcast, host Melissa Brown interviews Sarah Whitbread, a web copy and brand voice specialist from the UK. Sarah shares tips on crafting an unforgettable online presence and being confident in your authenticity through her three C's of courageous web copy.

We discuss the importance of having a strong brand voice, understanding who you are through your values and goals, and the benefits of working with a copywriting expert to create effective web copy.

Tune in to learn how you can create an uncopyable online presence with your web copy so you can attract your just-right clients.

• Discover the three C's to crafting courageous web copy so you can create your own uncopyable online presence that converts ideal clients.
• Find out what's the one most important variable that you must get clear on first or any piece of your copy will miss its mark.
• How imposter syndrome might show up when you're thinking about writing copy and what you can do about it.
• Hear how Sarah weaves pop culture into web copy to help her clients have a truly uncopyable website.

Links and products mentioned in today's episode:

Sarah's free Stand Up and Sell Out Swipe files are a web copy mini-masterclass.

Rachel Luna's book, Permission to Offend; The Compassionate Guide for Living Unfiltered and Unafraid

Sarah Whitbread, Webcopy, UX and Brand Voice Specialist, is devoted to helping you craft an unforgettable online presence—so you truly have the confidence to stand up, and show the world who you are.

Sarah knows a sensational site will give you the courage to unleash your uniqueness—and liberate your life’s work. Her secret? Fearless, unapologetic webcopy that captures your voice in a way no one else can.

Sarah honed her craft under copy giants Alex Cattoni, Laura Belgray and Stefan Georgi. She’s an English graduate from Goldsmiths, University of London and has a First Class in Graphic Media from UCA. Before finding her calling as a copywriter, she worked for over a decade in the creative industry as a graphic designer and illustrator—but now it’s her words that paint an irresistible picture for her clients.

When not bringing your uncopyable message to light, you can spot this Renaissance woman flouncing around castles in the UK’s glorious Garden of England, or throwing colors on a canvas in her studio.

Check out Sarah's beautiful website at SarahCopy.com. You, too, can have a gorgeous website with copy that speaks to your ideal audience -- just like Sarah. Keep the 3 C's in mind when you're creating your web copy!

Connect with Sarah on LinkedIn

Connect with Sarah on Instagram

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches...

On this episode of the She's Got Content podcast, Dr. Melissa Brown sits down with Tishia Lee, also known as the Body Positive Fairy Godmother. Tishia shares her journey of self-love and body acceptance, and how she's using social media, specifically TikTok, to spread her message. Tishia shares how she experimented on multiple social media channels before finding a supportive community and success on TikTok.

The discussion also covers the challenges of promoting oneself and dealing with trolls and hate comments* on social media. Tune in for an insightful conversation on content creation and body positivity.

*Trigger Warning: This episode contains some themes that might be disturbing for some people. My guest talks about enduring comments from internet trolls who espouse self-harm for people of a certain body size. There is mention of an eating disorder and the word 'fat' is used in a non-pejorative way by my guest to describe herself. This warning is provided for those of you who find these themes and topics triggering,

• How all that's needed for a meaningful movement to ignite can be one sentence for those who hear it. In other words, one person can make a huge difference in the lives of many. Don't give up.
• How quickly and easily Tishia was able to create content that resonated with her audience on TikTok.
• The one big surprise she's discovered from the TikTok platform.
• The heart-breaking reason that Tishia sometimes needs to take a break from social media (and the response she receives when she returns to posting.)
• What one thing you need to keep top of mind when you are on the receiving end of negative comments and hate messages.

Links and products mentioned in today's episode:

The app that Tishia uses to remove the Watermark from TikTok videos to repurpose on other platforms : SnapTik

The Body Positive Journal--download a free copy from Tishia's website.

The Body Positive Fairy Godmother, Tishia Lee, encourages women of all sizes to take up space confidently and comfortably with no apology. She knows if you don't take your space in the world, no one else can. And that would be a damn shame.

Check out Tishia's website at Shining Self

Connect with Tishia on TikTok

Connect on Instagram

Connect on Facebook

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those...

Do you hate marketing?

Are you constantly putting off the marketing tactics that the experts tell you MUST be done?

Are you drained by marketing strategies that stress you out and pull you too far out of your comfort zone so you're depleted just thinking about it?

Then you're in the right place. On this podcast episode, my guest Jade Francesca discusses her journey to joy with marketing which she calls Aligned Marketing.

If the marketing strategies taught by the gurus just aren't working for you, it may not be you that's the problem. Jade encourages you to figure out what marketing is best aligned for you and your business and not accept the one-size-fits-all marketing myths.

Tune in to hear more about Jade's personal journey and how she now helps others avoid the burnout she experienced. She encourages others to check in often with themselves and to choose to trust the process.

• Discover the concept of aligned marketing and stop doing marketing strategies that don't fit your business.
• Jade's 3 best tips when it comes to marketing
• Why one size fits all advice fits no one.
• The importance of intuition and checking in with oneself to avoid burnout
• The one small shift creating affirmations that makes a big difference.

Links and products mentioned in today's episode:

Aligned Marketing Membership

Jade Francesca is an advocate for self-discovery and alignment with business marketing strategy. She emphasizes the importance of listening to yourself and figuring out what works best for your own unique business needs.

With her guidance, she encourages entrepreneurs to empower themselves to become experts of their own businesses. Jade believes that this personalized approach to marketing and business ultimately leads to greater success and fulfillment.

Strategize With Creativity

Connect with Jade on Facebook

Connect with Jade on Instagram

Jade is on LinkedIn.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook...

Are you a coach or change agent? Do you have a message to get out there into the world? Would you like to have a way for more people to learn about you, your message, and the ways you can help your ideal dream clients?

Well, listen up, because this interview is for you.

Book coach, Candice L. Davis, dishes up a number of ways that writing your own book can earn more money for you and bring new opportunities your way.

• A proven strategy for coaches to fill their coaching slots by giving away their books.
• Why event hosts often choose authors over non-authors to fill speaking slots.
• How to choose your next (or your first) book topic when you've got multiple ideas all fighting for space in your head and calendar.
• Different ways to optimize your investment in your book when you're self-publishing.
• Check out the bonus clip for more additional out-of-the-box ways you can create multiple streams of income once you've got a book written.

Links and products mentioned in today's episode:

Candice's free Jumpstart guide to help you figure out what book you want to write first.

Authors Ignited--Candice's group coaching program to get your book written.

Book Coach Candice L. Davis helps experts go beyond the surface of their knowledge to reach their deeper wisdom and write a transformative book. She believes any book worth writing is worth writing well. It’s her mission to help you write a world-class book from a place of joy and delight and surprise yourself with how beautifully you can put your genius on the page. Candice is also the host of “Nothing but the Words,” the podcast that gives you insights and practical strategies to write the book you feel called to write.

CandiceLDavis.com

Nothing But The Words Candice's Podcast

Connect with Candice on Instagram

Connect with Candice on LinkedIn

Candice's YouTube Channel

Connect with Candice on Facebook

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

It's been 3 months since I published an episode of the She's Got Content Podcast. I didn't plan to take a break, let alone this much time off from the show. In this episode, I share the sad truth about my absence and the lessons I learned while away.

• What happened in early February that shook my world and led to my 'disappearance' for 3 months this year.
• 5 Lemons to Lemonade lessons I learned during this time away from the podcast.
• How you can apply my lessons to your podcast or content production.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Facebook

Twitter

Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show.

There are more than 400 million people around the world on Pinterest--people who are coming to Pinterest for inspiration. You can be one of those people that inspire somebody with your content.

And you don't have to worry that you're going to have to carve out a ton of time every day to tap into the traction of Pinterest. You could literally spend as little as an hour a week scheduling your Pinterest pins, and people will still be seeing your content months from now.

Finally, an easy and simple Pinterest strategy that makes sense for coaches and content creators! Mackenzie Armstrong held nothing back in this interview as we dove into all things Pinterest.

• The 3 different types of pins, how often to pin them, and which ones will lead a potential client back to your website.
• The longevity of pins on Pinterest vs other social media platforms--(hint--this blew me away)
• Which type of Instagram posts can be repurposed easily into a pin--make it once and use it on both platforms.
• Gold, silver, and bronze pins--what's the difference?
• Rich pins and how to get verified for rich pins.
• How much of your content vs other people’s content should you focus on pinning to your boards?
• Keywords and where to put them 

Links and products mentioned in today's episode:

Get your Pinterest audit checklist from Mackenzie.

Mackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches coaches and entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest.

Mackenzie believes that Pinterest is an underutilized strategy for most businesses--especially coaches and podcasters.

You can feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.

Mackenzie's Website

Armstrong Virtual Solutions

Connect with Mackenzie on Linked In

Check out Mackenzie on Facebook

Follow Mackenzie on Instagram

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the...

Ever just want to 'borrow someone's brain' to help you make sense of great business advice that might be going wrong for you for some reason?

Human behavior consultant Lisa Thurston helps solopreneurs cut through the overwhelm, overthinking, and wheel spinning that's often so much a part of the early stages of business. Using a simple line of questioning with her assessment to learn more about her client's values, personalities, and deep desires, she helps them swim through the sea of great business advice that might be wrong for them as an individual.

Listen to Lisa discuss three examples where great business advice went wrong and what to do instead.

• What is a human behavior consultant?
• How human behavior consultants help customize and plan the best business model for you, based on your likes, values, and your own personality.
• Three examples of generally great business advice and where it can go wrong for a specific individual.
• Why you might be struggling with content creation based on the business model you've currently got set up.
• Lisa's tool for validating your business ideas--where 'the rubber meets the road.'

Links and products mentioned in today's episode:

Nail Your Niche Workbook and Skill Audit

Marisa Corcoran, founder of Copy Confidence Society and The Copy Chat.

Human Behavior Consultant, Lisa Thurston is all about helping solopreneurs gain clarity, maximize their potential, and shine in their fields of expertise. 

From helping you maximize your strengths to creating your unique selling proposition to mapping out your customer journey, Lisa is obsessed with helping women solopreneurs create the life and business of their dreams.

NOTE: Lisa's website has changed since the recording date for this episode. She mentions in the audio that her website is LisaThurston.biz, but this is no longer current. The correct website is LisaThurston.cc, and the link below will take you to her current website.

LisaThurston.cc

Lisa Thurston on Instagram

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook...

Happy Lunar New Year! It's the year of the rabbit in 2023. A year to work smarter, not harder in your business.

This episode is chock full of examples of ways you can work smarter, not harder by leveraging your relationships with other coaches, entrepreneurs, and business owners.

• How you can get in front of other coaches' and bloggers' audiences.
• The one thing you must do when you're collaborating with other coaches and entrepreneurs.
• How you can use the same speech for different speaking opportunities.
• Examples of other people's stages where you could get booked.
• This golden nugget for multiplying your podcast bookings once you've got the first one.

Links and products mentioned in today's episode:

Laurie-Ann Murabito, Speaker Strategist: Speak and Stand Out

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Facebook

Twitter

Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show.

Have you ever thought about starting your own podcast? The podcasting industry is in its infancy but it won't stay that way for much longer.

Right now is the right time for coaches, creatives, solopreneurs--just about all business owners to start their podcast shows. Today's episode looks at some of the many benefits of podcasting and addresses a few of the common objections.

• Benefits of podcast audio content vs. written or video content.
• Some numbers that highlight why your written blog is getting lost and how your audio content has a better chance to be found.
• Why I think 'podcasts' are the new 'book.'
• Examples from the past that explain how audio content can fast-track the know, like, and trust factors quicker than written content.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Facebook

Twitter

Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show.

Have you ever wished you could wave a magic wand and all your content creation tasks were completed? And the results were all beautifully crafted, easy to read, with no grammar or spelling errors.

Artificial Intelligence and the newest player on the block, ChatGPT, come pretty close to a magic wand to help save you time, frustration, and money so you can create more content more quickly.

I recently took ChatGPT for a test-drive and I see real potential for using this tool in the future with several different aspects of content creation. It's not just for article spinning. It's got way more potential. Have a listen.

• Several ways to use ChatGPT to create blog articles or scripts for your podcast or video content.
• What is PLR--private label rights content.
• How you can use ChatGPT to edit all that accumulated PLR that you've got stashed on your hard drive.
• What everyone should do with AI-generated content before publishing.

Links and products mentioned in today's episode:

ChatGPT by OpenAI

Copyscape plagiarism checker

PLR providers I recommend.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Facebook

Twitter

Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of...

Get ready to retain everything from the next book you read, keep it organized for your next book club meeting (or just for yourself), and prep like the pro that you are so you can easily facilitate your next book group discussion and each one after that.

Meet the person I'm calling the Book Club Whisperer, Vivian Najib from The Fig Tree Boutique. She's created a unique Reading Journal that is both beautiful and functional.

After our recording, Vivian and I had a chat off the mic and I twisted her arm (gently) and she shared a discount coupon code for her beautiful Reading Journals--exclusively for the listeners of the She's Got Content Podcast! You can find that discount code right down below in the section labeled, "Links and products mentioned in today's episode."

• A unique idea for a gift or lead magnet for your audience.
• An idea for coaches so you can add more value to your already-existing group coaching program.
• The one-word simple concept that helps you have a much more meaningful book discussion--whether it's for book club or for making book recommendations to others.
• Listen in to discover how we came up with a name for the book awards for Vivian's community!
• Introducing The Figgy Awards!

Links and products mentioned in today's episode:

Vivian's free gift--15 Questions For Your Next Book

“She’s Got Content” special discount on any digital reading journal (or any other digital notebook, journal, or diary in the shop). Enter code SGC at checkout for 20% off your order! Go to TheFigTreeBoutique.com to check out the selections.

GoodNotes App PDF reader for iPad users

Xodo PDF reader for Android users

Swedish death cleaning--If you're not familiar with this term, check out this article.

"Shelf help" books--Link to a blog post I wrote about what are shelf help books and how to deal with them.

Donald Miller’s books mentioned:

• Business Made Simple--60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity, and More
• Building a Story Brand--Clarify Your Message So Customers Will Listen

Meet Vivian from The Fig Tree Boutique. Vivian is the creator of The Reading Journal --for people who read multiple books a month and want to remember what they read, keep it all organized in one place, and be ready to discuss on book club day.

Downloaded directly to your iPad or tablet, this journal will help keep everything you’re reading organized and in one place.

Customers rave that The Reading Journal has transformed the way they approach reading, especially with the 15 thoughtful questions and brackets to uncover your favorite book of the year.

When she’s not judging books by their cover on Amazon, you can find Vivian Zoom-organizing her friends’ closets, practicing her Portuguese by shopping at the antique market for cool stuff to decorate a house she doesn’t have, or asking Alexa “where is the nearest lazy river”.

The Fig Tree Boutique

Vivian on Instagram

Connect on

End-of-the-year planning doesn't have to be a long, painful process.

In this episode, you'll learn a simple 4-step process to reflect on the highlights of the past year and make plans for the new one. Plus you'll discover a powerful exercise to help you visualize and manifest success with everything you're planning for the new year.

• 4 simple steps + a bonus exercise to help you reflect on the past year and plan for the future one.
• Tips to help you keep your personal Word of the Year or theme for the new year top of mind.
• The important difference between the words implement and execute.

Links and products mentioned in today's episode:

Interview with Connie Ragen Green, episode 13 of She's Got Content podcast.

Books mentioned in today's episode:

Business Made Simple by Donald Miller

Atomic Habits by James Clear

Join the She's Got Content Mastermind and enjoy a 35% discount with coupon code NEWYEAR when you join through the end of December 2022.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Facebook

Twitter

Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week...

One of the most common challenges I hear from my audience is that they don't know what to write about for their next blog post or email content. This turns into a huge snowball effect with inconsistent publishing of new content, procrastination, and avoidance.

We're gonna get that fixed right here in this episode where you'll learn how to plan and execute a content brainstorming session. You can do this once and generate a ton of ideas or do it quarterly and come up with new, fresh ideas more often. It's all customizable!

Get ready to take notes!

• The importance of setting up your content container and making sure ALL your ideas are put in there whenever you're blessed with a content spark--whether that's during your brainstorming session or weeks later.
• Why you need to set a timer for the different micro-tasks during brainstorming sessions.
• You could do this once and literally have hundreds of content ideas to keep you busy for weeks, months, or even YEARS!
• Don't miss how you can get even more ideas for content sparks with the Never Run Out of Content Ideas workbook. See the link below.

Links and products mentioned in today's episode:

Be sure to get your workbook--Never Run Out of Content Ideas

Places to mine for content ideas:

Answer The Public

Amazon

Good places to check out for a possible 'Container' for your content ideas to live:

Trello

Notion

Evernote

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Facebook

Twitter

Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to

Connie Ragen Green walked away from her dual career as a teacher and real estate agent to start an online business in 2005. In the time since then, she's figured out this whole online business thing and completely reinvented herself.

Connie has gone from 'non-writer' to prolific writer, blogger, and content creator. She has had multiple best-selling books and continues to write at least one book annually.

During our chat, Connie dropped many truth-bombs and nuggets of wisdom for your own online journey and she offered multiple tips to help you sharpen your own writing skills.

• How Connie started online by monetizing her blog and how you can do the same.
• Using your blog to create your first (or next) book.
• Connie's best advice for how she turned herself, a non-writer, into a writer. You can easily follow her lead with this simple strategy, too.
• The first thing you must do before writing a blog post or article. This will save you a lot of time and make it a much easier task.
• Why it's important to separate your writing and editing tasks.
• Big or small, we can all make a difference. You don’t have to wait until you’ve ‘made’ it. Now is a perfect time to make a difference in the world. 

Links and products mentioned in today's episode:

Connie's Blog article: Sharpen Your Writing Skills

750words.com Site for keeping track of daily writing habit.

Kiva.org Micro loans to change lives!

Really Simple Authority Blogging self-study course. Use CODE: AUTHORITYBLOGGING to bring the cost down to zero through January 31, 2023. This is a $499 course that Connie is offering only for the She's Got Content listeners and only for a limited time. Don't miss this!

Connie's Action Habits Challenge - free. Helping you achieve your wildest dreams and goals.

Connie Ragen Green is a multiple bestselling author, independent publisher, international speaker, and online marketing strategist, working with individuals and corporations on six continents to help them increase their credibility, expand their visibility, and explode their profitability.

Connie enjoys helping others create a business based on publishing content that tells their story in a way that attracts the right people into their community.

Connie works with new and newer online entrepreneurs and authors. She offers more than sixty products and courses, as well as an ongoing mentorship program.

ConnieRagenGreen.com

Twitter: @ConnieGreen

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches...

Is email marketing dead? According to my guest on this episode, if it is, it should probably be a zombie on the Walking Dead due to the many times it's been declared dead and come back to life.

The bottom line is this: Email marketing is alive and well, stronger than ever, and here to stay. And you want to be in it to win with it.

Today’s guest, Jennifer Burke, lets me borrow her brain to tap into her brilliance about all things email marketing. Whether you're new and just getting started with email marketing or you've been at this for a while, Jennifer shared information to help you with whatever level you're at right now.

And Jennifer didn't just give us info about email marketing. She also dropped tons of nuggets about building a community, leveraging social media, optimizing your lead magnet and so much more.

Get your coffee ready along with your notebook and pen. You'll wanna take notes on this one!

• The best way to build a relationship with your followers (hint: it doesn't involve crazy dancing and pointing on TikTok!)
• Statistics about the effectiveness of email marketing vs. social media for growing your business and sales. This will shock you!
• How to leverage social media and why you want to move people off the social platforms and onto your email list.
• The best type of lead magnet to create, how to create one quickly, and why waiting until you've got it perfect is a big mistake.
• A big 'No-No' that many people commit after networking events. Don't do this.
• Why 'one size fits all' doesn't apply when you're deciding on an email service provider (ESP).
• At least 5 different strategies you can easily implement to grow your email list starting today.
• What are 'essential emails' and when is the best time to send these?
• Why your social media 'link in bio' call-to-action should be redirecting visitors back to your website, not some software 'tree' with a list of links.

Links and products mentioned in today's episode:

Active Campaign email service provider --Jennifer and Melissa both use.

Jennifer's free Email Set-Up for Success Guide. This is Jennifer's most successful freebie opt-in that she talks about in the interview.

Jennifer's free Fix Your Freebie guide-- Jennifer walks you through how to improve your lead magnet.

The Mighty Easy Email Gifts Workbook - No more procrasti-planning for you!

Exclusively for all the listeners of the She's Got Content podcast; Jennifer created a super special discount coupon = YES17 just for you. [Thank you so much, Jennifer!]

Instead of the $27 regular price, you'll pay only $10 for this workbook which will walk you through how to get your first [or next] email list-building freebie done in record time. Not just any old freebie. Jennifer shows you how to pick the best idea to attract your most aligned ideal clients to your new freebie. And you can use this workbook over and over. Get your copy now.

*************

Head to IG and continue the email marketing conversation over at Instagram : @drmelissabrown

Jennifer Burke is a marketing geek and darn proud of...

• Why it's important to express your gratitude and not keep it to yourself.
• 10 no-cost ways you can quickly and easily express your gratitude to other coaches, creatives, and content creators.
• Learn how each time you express gratitude in these 10 different ways, you're increasing your own visibility.
• Learn how expressing gratitude is like the building blocks to more abundance.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Join the She's Got Content Facebook group: https://www.facebook.com/groups/shesgotcontent

Facebook: https://www.facebook.com/drmelissabrown

Twitter: https://twitter.com/drmelissabrown

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit: https://shesgotcontent.com/content

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I would love to give you a shout-out as the next Content Creator of the Week when I read your review of the show.

Are you a Diva? Do you have a Diva-tude??

Today’s guest, Michelle D. Garrett, has a unique spin on the description of a Diva. She’s passionate about helping other women develop their Diva-tude so they can show up fully. No matter what that means!

If you're curious about whether you’re a Diva or what exactly a Divatude is, tune in to my chat with Michelle, blogger, entrepreneur, wife, mom, and more.

• What exactly is a Diva, Diva-tude, and a Diva Plan.
• Truth bombs about your purpose. Hint--it doesn't have to be a grandiose thing.
• Real-life examples of how necessity becomes the mother of inventing ways to monetize inside your business.
• The 'easy' path to becoming a published author.
• The 4 "B's" we discovered during our chat.
• How you can get a discount on Michelle's Diva Plan.

Links and products mentioned in today's episode:

Take $20 off the Diva Plan when you use coupon code MELISSA and this link: The Diva Plan

Continue the conversation over on Instagram : @drmelissabrown

Michelle D. Garrett is a blogger, entrepreneur, wife, and proud mom to four – a tween, teen, and two college graduates. She's passionate about helping female entrepreneurs succeed in their businesses through goal-setting and strategic planning. She, also, writes, speaks, and advocates for mental health awareness, parenting older children, and empowering tween and teen girls to be their best selves.

Michelle's Diva Plan helps female entrepreneurs that are either new in business or need assistance with showing up consistently. The Diva Plans is a proven roadmap to put you on the path to success.

Divas With a Purpose

Instagram: @divamdgarrett

Twitter: @divamdgarrett

Pinterest: DivaMDGarrett

Facebook: Divas With A Purpose

LinkedIn: Michelle D. Garrett

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook group:

Get ready for a super insightful episode this week. My special guest, Pam Hamilton, joined me for a chat about all things podcasting. Pam, a mindset and visibility expert, shares her recent journey of creating her own podcast, "Becoming Seen," and offers some awesome advice for navigating the world of podcast launching.

Soak up Pam's wisdom on facing your fears, embracing your authentic self, and having the courage to make a pivot when you recognize it's needed. It's going to be a fun and enlightening conversation, so grab your favorite drink and get ready to be inspired!

• Embracing change. Pam highlights the importance of pivoting in her early podcasting journey and how she realized she needed to make a fix in the name of her show to be discoverable.
• The challenges with getting started with your podcast and how to find support. And how it all boils down to taking one step and then another.
• Discover some of the best tried-and-true software to make podcast production easier and less time-consuming.
• You can't fix something without taking action and getting feedback about what needs fixing.

Get your copy of Pam's free Visibility Journal

Books mentioned in this episode:

Feel the Fear and Do It Anyway by Susan Jeffers

The Big Leap by Gay Hendricks

Atomic Habits by James Clear

Software mentioned in this episode:

Audacity: Free, open-source audio editing software.

Descript: Editing audio is as easy as highlighting text. Monthly fee. Can be paused if need be.

Castmagic: The key to quickly and beautifully creating show notes and social media assets for your podcast. Monthly fee.

Other podcasts mentioned in this episode:

Pam's Podcast: Becoming Seen

Karen Robinson's Podcast: Heal Thrive Dream Podcast

Pam Hamilton is a mindset and visibility expert who's serious about helping women business owners over 50 get past the mindset hurdles that keep them invisible and playing small so they can live full out in their purpose and create a life they love. 

Building Visibility

Pam's free Facebook group: Building Visibility

Pam's Facebook page: The Coaching Lawyer

Instagram: @coachinglawyer

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business, which can lead to feeling...

• What is a 'brain loop' and how your brain works in the background to answer questions you pose to it.
• Why your freebie items need to be exceptional, value-filled, and solve the 'right' problem for your audience.
• Where to look in your own community for coaching clients.
• Why it might be better to focus on some of the smaller or less popular social media platforms.
• How to leverage other coaches' communities.
• The importance of social proof for your products and services and the 2-step process of collecting testimonials.

Links and resources mentioned in this episode:

An alternative to Google alerts is talkwalker.com/alerts for setting alerts for potential speaker opportunities (or any other topic you want to keep an eye on.)

HelloRevel, Reddit, Quora are other social engagement platforms where you can share your expertise and shine the spotlight on yourself and your business.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Join the She's Got Content Facebook group: https://www.facebook.com/groups/shesgotcontent

Facebook: https://www.facebook.com/drmelissabrown

Twitter: https://twitter.com/drmelissabrown

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit: https://shesgotcontent.com/content

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute,...

Content is more than merely written text. The words on your website, in your blog, newsletter, social media, and digital products can be enhanced and clarified with the visual content you include.

Today's expert, photographer Amanda Myers, has an eye for images and how to use them to promote your products and services. She shares her expertise in this episode and helps you get the right visual content in place.

• The most important thing to consider before you start taking photos of products or images for your website.
• Learn the time of day to avoid taking your own DIY natural light photos and what time of day to plan for photographing instead.
• What's a compelling reason for outsourcing image creations (or considering outsourcing any other tasks in your business.)
• Tips for shooting group photos (think retreat group shots, networking events, and even your family's holiday get-togethers.)
• How to ensure visually impaired visitors to your website have a good experience.

Links and products mentioned in today's episode:

Kelly McCausey's podcast interview on She's Got Content podcast: Episode 2: What's Your Content Creation Mindset?

Free gift from Amanda: 52 Stock Photos and Inspirational Quotes package. Use coupon code: Melissa

Amanda Myers is a freelance photographer, specializing in photographing pets and products. She has over 6 years of children and family portrait studio experience and over 27 years of pet photography experience.

Her education includes a Bachelor of Science Degree in Photography with a double minor in Art and Graphic Design from Central Missouri State University.

Amanda teaches Photoshop and Photography classes as well as private Photoshop lessons. In addition to taking photos, Amanda enjoys restoring old vintage photos.

Amanda's Websites

A Style Photography focuses on local pet photos, children and family portraits (Orlando, Florida, and surrounding areas), and product photography from anywhere as long as it's shippable!

Create Meow focuses on stock photography and inspiration quote photos for small businesses to use for their social media photos or website needs.

Connect With Amanda on Social

Facebook

Instagram for A Style Photography

Instagram for Create Meow

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change...

This Pennsylvania Dutch quote on a plaque in my grandparents' kitchen was ingrained in me from an early age : Ve get too soon oldt undt too late schmart. It doesn't have to be that way. You don't have to get smart late in life. Learn from others.

• The riches are in the niches. Why you don't want to wait to claim a niche and how it's actually easier to create content when you narrow down who you work with and the specific solution you bring.
• Common email marketing mistakes to avoid.
• What's the fastest path to low self-esteem and how to recognize it.
• How you can pay for the expenses of outsourcing what you don't want to do or what causes you to want to pull out your hair.
• How Eleanor Roosevelt can help you get past perfectionism.

Links and products mentioned in today's episode:

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook: https://shesgotcontent.com/content

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Join the She's Got Content Facebook group: https://www.facebook.com/groups/shesgotcontent

Facebook: https://www.facebook.com/drmelissabrown

Twitter: https://twitter.com/drmelissabrown

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook: https://shesgotcontent.com/content

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

If you want to be notified every time a new episode is published, you can subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform. You can also subscribe from the podcast apps on your mobile device.

If you have a minute, please leave an honest review on Apple Podcasts. I am so grateful for the time and effort it takes to rate and review this show and I...

• If writer's block is content creation constipation, learn what's the equivalent of fiber that keeps your writing and your creativity flowing.
• What famous artist do you need to learn to think like and what's the book that helps you do just that?
• 5-5-7 breathing and how it helps you focus and create.
• Learn what forest bathing is and the benefits of regular exposure to nature.
• What are negative ions and where are they found? How do they help your creative process?
• More tips when writer's block hits and ways to prevent it from happening in the first place.

Links and products mentioned in today's episode:

The Artist's Way book by Julia Cameron

She's Got Content Episode 3 with Rosie Battista: Bust Through Blocks and Kickstart Your Creativity

How To Think Like Leonardo DaVinci- Seven Steps To Genius Every Day book by Michael J. Gelb.

Transcription software:

Descript

Otter.ai

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Join the She's Got Content Facebook group: https://www.facebook.com/groups/shesgotcontent

Facebook: https://www.facebook.com/drmelissabrown

Twitter: https://twitter.com/drmelissabrown

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit: https://shesgotcontent.com/content

The human brain takes in information and makes sense of our world by thinking in terms of pictures and stories--much like a video storyboard. We then take that information--the sense that we make of our world and relate it to other humans by sharing our stories.

So it makes sense then, to connect more deeply with your right-fit client, use your own personal stories to show you're human, you're relatable, and not perfect! Just like your right-fit clients--they're not perfect either.

Everyone has stories--slice-of-life moments happen to everyone. Remembering them is sometimes the tricky part.

Start collecting your stories, so you've always got a story to tell in a piece of content you're working on--blog posts, podcasts, videos, speeches, social media.

You'll want to set the mood. A quiet, non-distracting environment will set the ambiance for you to remember past stories. Candles, incense, or essential oils, and the right kind of music for you can help set the mood too.

Choose some type of container to keep all your stories, so you can retrieve these remembered gems when you need a story for a piece of content you're creating.

A journal or notebook, software like Evernote or Google docs, or Google sheets will help keep your stories accessible. It doesn't matter what type of storage container you use; just use something so those stories can be saved for later.

1. Think about school--all the years you were a student. Remember the good and the bad times when you were in school. What stories come up around school?
2. Stories that have to do with relationships. Friends, relatives, roommates, camp friends. What are some stories you can remember about relationships?
3. Scary moments make for great stories. When were you frightened by something or someone? What stories can you remember about this topic?
4. Vacations often set the stage for great stories. The good, bad, and ugly vacation times you've had--what stories can you remember about those times?
5. What are some life-changing moments that have a story or two (or more) attached? This type of story will help motivate and inspire others.
6. Last but not least are stories that illustrate wins, losses, successes and failures. Tap into memories about stand-out moments when you won something or when you were disappointed because you missed out on winning.

For even more ways to remember great stories in your past, read my blog post to find out how you can use your sense of smell to unlock more stories.

Get your workbook to Never Run Out of Content Ideas. Generate enough ideas to keep you and your audience filled with compelling content--blog posts, newsletters, social media, videos--all the content things.

Please follow, subscribe, review, rate, and show some love for the She's Got Content podcast. Every comment or rating helps make sure that more coaches and content creators can be reached--so they can reach more people, too.

Thank you so much for tuning in.

• What's the biggest roadblock to getting your content consistently created and published?

• What's the one question you need to answer to find the fuel that will propel you to complete the things you think you can’t do in your business?

•. How can you use free content found on the internet to create some of your content? (Psst. . . . you don’t always have to be creating all the content yourself. )

Think of content as a conversation--whether it's a blog post, an email, or a social post--you're having a conversation with another person on the other end through your content. That person is out there struggling with an issue that you solve, that you have strategies for, and you need to get this content to them to help them get past their struggles.

Content is the vehicle that allows us to reach those people out there, wherever they are, and pull them into our world.

Message consistency—remain on brand with your message across all platforms and different media. If you’re sharing something that’s ‘off-brand’ connect the dots for your audience—give your audience context. Don’t leave it up to your readers or listeners to fill in the blanks.

Niche down to blow up with your content and your followers. By niching down, you'll actually be able to create more content and attract specific people to that content. Be a specialist instead of a generalist.

Don’t assume everyone sees all your content, especially social media. Keep reminding people what it is you do.

There is no perfect schedule for consistency. What works for your audience and what works for you is the best schedule to follow.

Instead of pivoting, be flexible and monitor and adjust.

Deb recommends this book—Dare to Lead by Brene Brown.

Get your free gift from Deb: The 3 Costly Content Mistakes

On Facebook

On Instagram

On Twitter

On Linkedin

Some may call it writer’s block, feeling stuck, in a rut, or any other number of terms.

Serial entrepreneur, Rosie Battista, The Queen of Card Decks, teaches people how to take their expertise--their content, and channel it into a physical product, like a deck of cards.

When your content is turned into a physical deck of cards, your clients can always have your wisdom and support at their fingertips—even when you can’t be there with them. 

But what if you sometimes don’t feel creative?

And what if you don’t even believe you’re a creative person? Or believe the creative genes skipped over you?

Rosie believes we are all talented and creative—creativity is the divine looking to express through us. We are each creative with our own unique set of gifts.

•          the biggest cause of creativity block

•          why a shower can be one of the best places to allow creativity to flourish (!)

•          what happens when you hold back from sharing your gifts, your creativity

•          creative ideas to get unstuck, tap into your creative zone, and unleash your creative genius—no matter what you’re creating

•          ways to capture your creative ideas when the creation sparks do hit and you don’t want to lose those genius thoughts

•          why it’s never too late to discover your gifts and talents

•          learn what expansive creativity is and discover a beautiful example

How to Think Like Leonardo da Vinci: Seven Steps To Genius Every Day by Michael Gelb

And if you think creating card decks is for someone else but not for you, then think again. Rosie has a special bonus gift for you where she shares scores of ideas about how you can repurpose your content into a customized card deck that your clients will love.

Get your gift from Rosie:

Rosie shopped for you to inspire ideas for a card deck for your business.

Melissa's free resource so you Never Run Out of Content Ideas

Don't forget to subscribe and leave a rating or a review wherever you listen to this podcast.

Thanks so much for tuning in!

My guest today, Kelly McCausey, is a blogger, podcaster and business coach with a focus on Content Marketing and Community Building. She knows you want to publish content you're proud of for a community you love.

Kelly talks about mindset and content creation in today's episode.

• There is a plague that affects many content marketers--it's the plague that stops you from sharing your message because you believe that someone else has already [been there/done what you want to do/teach what you want to teach].

• There are people who need to hear from you--and only you are able to help them. When you hold back from sharing your gifts out into the world, you're leaving these people without a life preserver.

• Every negative thought about your content marketing can be flipped with some intentionality and mindfulness.

• Pretend like there are 1000 people already on your email list even if you're just starting out. You wouldn't want to disappoint 1000 people who are eagerly awaiting hearing from you. If there's at least 1 person on your email list, start building the habit of consistently sending an email to share your content.

• Content attracts and serves a community.

• The impact of comparison is up to you--you get to choose how something makes you feel. You can choose to feel puny by comparing yourself to someone else and what they've created or you can be inspired by that comparison to stretch and grow.

Kelly's favorite book: The Big Leap by Gay Hendricks

Kelly's free gift to you: The Intentional Inbox--Kelly shows you how to get intentional with your inbox, the hub of all your business communication. Get your power tips from Kelly to shift your mind around this energy trap and regain your focus.

Find out what Kelly's up to at her main website at LovePeopleMakeMoney.com.

And find out how to never run out of content ideas with your free report and workbook from me.

Subscribe, rate, and leave a review of She's Got Content Podcast and you just might get a shout-out in a future episode as my Content Creator of the Week!

Thank you for tuning in and listening.

Author, Business Consultant / Mentor, and All Around Awesome Human, Nicole Dean educates and empowers entrepreneurs to create kick-ass businesses so they can live life with no regrets. And maybe even make the world a better place in the process.

Nicole helps online business owners like you LEVERAGE your business. LEVERAGE your life. And change the world. 

Nicole believes . . .

"Leverage is everything!

Leverage your business for greater profits (with more freedom).

Leverage shortcuts that others have figured out for you.

Leverage your time. It's our most valuable resource.

Leverage your energy so you can have adventures and live your dream.

Leverage travel so you can see the world now, and not someday.

Leverage so you can do those things on your bucket list now and also when you’re older.

Life Is So Precious and Full of Miracles. Don’t Wait To Live It Like You Really Want To."

Definition of Leveraging: to use something to maximum advantage. 

Spelunker—someone who loves exploring caves, especially as a hobby

Blog Takeover (sometimes called a blog tour): A blog takeover is a form of influencer marketing. A blog owner or brand lets someone temporarily "take over" and post content on the brand's blog. This person can be an influencer, a fellow team member, or an industry expert. They “take over” the account and post content they've created.

Blinknow.org—The non-profit organization helping orphaned and impoverished children in Nepal. 

Nicole's Gift on her Coach Glue site--Done-for-you content for coaches.

If you're a coach, you can also get this FREE Coaches New Client Kit from Coach Glue.

Nicole's other websites:

nicoleonthenet.com Nicole's blog and coaching site.

contentdrafts.com Nicole's done-for-you content site for personal growth and development content.

Work smarter, not harder. 

Leverage your time—get more done at the same time. Do like tasks together.

Batching is a great way to leverage your time when you create content.

You can leverage your relationships to benefit everyone. 

Know your peak creative times and energetic times of the day/month/year and adjust your expectations for those peak and trough times. 

Leverage your skills—what are you best at?

Writing? Create a blog.

Speaking? Maybe a podcast is for you.

And if you’re great in front of the camera, create a video channel or do live streaming.

Leverage what you love.

There are a million ways to drive traffic. Do the thing you’re going to do. Not the thing someone tells you you have to do. 

You don’t have to be an expert in everything. 

An affiliate program may be a genius way to leverage your affiliates’ expert skills at a social media platform that you don’t have a desire to master.

You don’t get momentum by trying to be all over the place. Remember the car analogy—you can’t push 5 cars at once but you might be able to get one car to move with the same effort.

If you’ve got something that’s working, grow that first. Maybe add different or more strategies later.

Leverage a team to help you get unstuck and/or move you forward.

If you have a roadblock standing between you and cash, outsource it. If you’ve spent more than 3 minutes trying to Google how to...

Welcome to the She's Got Content Podcast--where our mission is to help coaches get their knowledge and passion out of their heads and hearts so they can get their message out into the world--through their content!

In this episode, I'll share more about me, Dr. Melissa Brown, your host for this podcast. And I'll paint a picture of what you can expect from the weekly episodes.

Give this trailer a listen and if you're curious, hit subscribe to follow the journey and not miss a single episode.

After you've listened to a few episodes, I would love it if you would leave a 5-star rating wherever you listen to podcasts.

And if you're listening on Apple Podcasts, do leave a thoughtful review there. It only takes a minute. And you just might be chosen as one of my Content Creators of the week and that means you'll get a shout-out on the show in a future episode!

Get your free report and workbook, "Never Run Out of Content Ideas' at shesgotcontent.com/content.

Thank you for listening.

Grab a pen and paper--you'll want to take notes so you can optimize your website immediately. SEO expert, Brittany Herzberg shares so many easy-to-implement nuggets in this episode.

The "O" in SEO doesn't have to represent 'overwhelm' or 'overthinking.' Brittany has simple, down-to-earth tactics to get started optimizing your website. And just like fine wine and aged cheeses, once you start the SEO optimization process, the payoff comes in the future. Start where you are, but do start. You'll be so glad you did.

• Gain a simplified definition of SEO and the importance it plays in increasing your visibility, building trust, and connecting with your ideal audience.
• Learn Brittany's 'Start Where You Are' approach with practical strategies for optimizing blog content, including headlines, SEO titles, and meta descriptions, so you can improve search engine ranking and attract the right audience.
• The 'payoff' from doing the work, starting now, to optimize your website content. Hint: It's like aged cheese or fine wine; it gets better with time.
• You can write content that shows off your personality and still pleases the search engine bots. It doesn't have to be one or the other. Brittany's tip on approaching this is golden.
• The impact of guest appearances on podcasts and HARO entries in building website traffic and domain authority.

Get Brittany's free SEO checklist

Books mentioned:

They Ask, You Answer by Marcus Sheridan. The latest edition was published in August 2019.

You Are A Badass At Making Money by Jen Sincero

You Are A Badass by Jen Sincero

Marisa Corcoran--Founder of The Copy Chat and The Copy Confidence Society

HARO--Help a Reporter Out--Now rebranded to Connectively

We all know visibility is important, but it can be intimidating & time-consuming. (But who wants to remain the internet's best-kept secret?)

As a massage therapist-turned-copywriter, my guest Brittany Herzberg believes having a connection-driven approach to business is more important than ever. That's why she helps people harness the power of social proof marketing & SEO copywriting to get their businesses found online organically & to make their content *really* count!

Check out Brittany's website at BrittanyHerzberg.com

Instagram: @brittany_herzberg

LinkedIn:

If you're looking to enhance your coaching business and build meaningful relationships with your audience, this episode is a goldmine of inspiration and actionable tips. My guest in this episode is also a guide by your side for building a new relationship with food and exercise!

Jillian Beck Rogers is a certified health and life coach. She specializes in helping busy professionals break the habit of comfort eating to create new relationships with food, regain their health and energy, and love their bodies.

Jillian shared valuable insights on stress eating, the impact of stress on your eating habits, and the importance of addressing underlying issues rather than using food as a crutch for relaxation.

She also discussed her strategies for acquiring new coaching clients, which include leveraging social media, networking, and participating in local activities and women's groups.

We dove into the world of social media, with Jillian sharing what's been working for her on IG. She emphasizes the power of genuine connection, personal stories, and well-written captions to drive engagement with potential new clients.

The importance of mindful eating: enjoying food or feeling comforted by it is not inherently a bad thing.

Effective strategies for acquiring clients that don't always look like business networking: leveraging local activities, women's groups, and social media for a fun and low-pressure approach.

The value of genuine engagement on social media and the importance of personalized communication in building authentic relationships that organically lead to clients self-selecting to work with you.

Creating impactful content for your coaching businesses, including sharing personal stories, well-written captions, and experimentation with different post formats on Instagram.

The value of using personalized video messages in emails to build relationships and trust with potential clients.

Bombomb video messaging

Alternative to BombBomb that I use: SendSpark.com

Use coupon code SCALEYOURSELF to get a 10% discount on SendSpark.com

Marisa Corcoran, the founder of The Copy Chat and The Copy Confidence Society.

Book recommendation: Atomic Habits by James Clear.

Get your free copy of Jillian's 9 Healthy Snack & Breakfast Ideas for Meal Prep

Jillian Beck-Rogers is a Certified Health and Life Coach whose mission is to help busy professionals stop turning to food for comfort and start loving their bodies again. She helps people transform their relationships with food and exercise so they can have the energy and confidence they crave.

Jillian Health & Wellness

Find Jillian on Instagram: @jillianbeckrogers

Jillian on LinkedIn: @jillianbeckrogers

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and...

• Discover the importance of the holistic approach to you and your business. What is the Founder Market fit and how does that apply to your business?
• What to focus on instead of the pain points for your ideal customer avatar.
• Learn about the holistic method of creating content pillars in your business. What's the one thing to focus on before you create any content?
• Hear how to make yourself truly uncopyable as one of your pillars. You are unique and no one will have all the same stories, experiences, and opinions as you do--use these unique traits of yourself to truly stand out from the crowd.
• Don't miss the mic drop moment when Michele shares the one key takeaway that she hopes all listeners walk away with.

My guest for this episode is Mindi Trimble who mentors students through the college application process. Mindi and I discuss the similarity between the process of students standing out through their personal statements and unique experiences, and how this mirrors the journey of entrepreneurs and coaches as they niche down their businesses and nail their messaging to stand out. Mindi offers her students advice and guidance to help them through this time and these principles can also be applied to the content creators' journey, too!

• How an overstretched waistband from a pair of pantyhose became a defining moment for my guest!
• Discover how to stand out and make your content unique, using strategies shared by a college prep mentor.
• Gain insights into the power of regular moments of reflection.
• Learn about why you want to develop your own 'Word Closet' and how that helps your content and copy.
• Don't miss the wisdom of the colors--blue sky and green and gold statements and what they represent in your content.
• Mindi's 4-D framework to help her students with their college prep and hint--this can also be applied to creating a content plan for you, too.

Links and products mentioned in today's episode:

Mindi's Goodies exclusively for podcast listeners: Be sure to check out the Bubble Wrapped College Planning Timeline and Mindi's upcoming events.

Marisa Corcoran: Check out the Copy Confidence Society to learn just what to say when someone asks you what you do, and how to write uncopyable words for all things in your business. Mindi and I met through participating in Marisa's Copy Confidence Society and her Intentional Icons program.

Lyn Fairchild Hawks--Blue Sky and Gold Coins

Brittany Herzberg--The Case Study Queen mentioned by Mindi in this episode.

Described as “the bubble wrap of life & college coaching,” Mindi Trimble encourages college-bound students to POP with fun, stress-relieving ideas for navigating their educational journeys using the Majorly Determined method inside her multi-year Accepted Academy program.

She then makes sure her students don’t POP under pressure by coaching them through carefully chosen coursework and self-directed experiences—all culminating in personality-filled applications that get put in the ‘yes’ pile.

Besides increasing acceptance rates, working with Mindi has been known to yield college financial offers ranging from five to thirty times her students’ investment in her programs. When not singing her students’ praises, Mindi is flexing her Phi Beta Kappa-from-UC Berkeley skills at trivia nights, hiking with her family and German Sheagle, or using her formal opera training to make up silly versions of soprano arias. 

Find Mindi's website here: MindiTrimble.com

Mindi's free goodies for podcast listeners.

Connect with Mindi on Instagram: @minditrimblementoring

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she...

How does a Board-certified psychiatrist become a business mindset coach for Christian mompreneurs? Celia Varghese listened to that inner voice that whispered to her that she had finally found the place where she was called to serve.

And once she said yes to this special calling -- this niche where she felt right at home, she has consistently put together the pieces of her coaching business to serve a community of her just-right people.

One of the first things she quickly discovered is to serve her audience with resources that mompreneurs can consume in the nooks and crannies of their busy day. A compelling lead magnet quiz has been the answer to building Celia's email list. This tool serves her audience by helping them identify their specific entrepreneurial God-given gifts.

Listen to Episode 31 of The She's Got Content podcast where Celia describes her journey of finding her niche and developing her lead magnet quiz for her mompreneur audience.

• Learn about the importance of listening to your inner voice and the impact it has on the success of your business. If there's a voice inside you that's telling you something's not right--listen to it. Likewise, that voice can tell you when you're on the path to your life's purpose.
• Why coaches will want to consider creating a lead magnet quiz instead of the usual PDFs, eBooks, or worksheets. The conversion rate that Celia is experiencing with her quiz is well above the industry standard for other forms of lead magnets.
• The most important thing you'll want to nail down with clarity before you begin creating your quiz. Once you have this information solidly down, the rest of the quiz-creating process falls into place.
• Learn what type of quizzes perform the best for coaches. Also, discover how to easily segment your audience through your quiz results and how this helps you write more effective emails tailored to each specific segment.

Links and products mentioned in today's episode:

Linda Sidhu Quiz Lab--This was the mentor and the course that Celia used for creating her quiz for Christian Mompreneurs.

Celia's quiz: What is your God-given entrepreneurial gift?

Celia is a board-certified psychiatrist with training in cognitive behavioral therapy and psychodynamic psychotherapy. She is also a certified life coach. Celia has integrated all of these skills and her career experiences to become a business mindset coach for Christian mompreneurs.

As a mama of one, Celia’s mission is to help all you Christian female mompreneurs navigate motherhood and business without sacrificing yourself and your faith.

Mindset Coach MD Celia's quiz can also be accessed right from her home page on her website.

Celia on Instagram: @MindsetCoachMD

Email Celia at Celia@mindsetcoachmd.com

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged

Imagine you're embarking on a long-distance hike in an unfamiliar wilderness. Your goal is to reach a beautiful mountaintop that offers breathtaking views.

Along the way, you come across a signpost with clear markers indicating the path and distance to your destination. You follow these markers, one by one, step by step, knowing that each one brings you closer to your ultimate goal.

In this analogy, the signposts represent the clear action steps provided in a course. Just like the hiker, learners need these markers to guide their progress and ensure they stay on track toward transformation.

Join me with guest, Sarah Shoop, to explore the 3 essential ingredients your online course needs to power-up and ensure your students take action and get the ultimate transformation.

• Discover the secret ingredients for transforming your courses into action-driven experiences that leave a lasting impact on your learners. Dive into the 3 essential elements expert trainer Sarah Shoop swears by.
• Ever wondered why some courses fizzle out while others inspire meaningful change? Sarah Shoop shares her game-changing techniques to keep your audience engaged, motivated, and eager for more.
• Learn why less is more with online learning. And how you can actually add more into your course without overwhelming your students.
• Discover how to tap into different learning styles for all learners to achieve the highest possible rate In helping your students achieve the transformation you promise.

Links and products mentioned in today's episode:

Download the Checklist for Course Engagement to gain access to the tool that will empower you to take your courses to the next level. Get ready to supercharge your skills, captivate your learners, and embark on a thrilling journey of growth and success.

Meet Sarah Shoop, an education enthusiast who is passionate about creating captivating lessons. With an impressive 20-plus years of teaching and corporate training experience under her belt, she's perfected the art of simplifying complex ideas while supporting coaches in creating online courses that bring transformations to their clients.

As a seasoned course designer, Sarah is all about crafting informative and entertaining content that truly comes to life. She loves incorporating interactive and engaging elements into her courses, ensuring that the material stays etched in the minds of your clients. Sarah has an in-depth knowledge of learning theories and effective instruction principles, allowing her to create courses that guide students toward achieving their goals.

SarahShoop.com

Sarah is not on social media. The best place to connect with her is through her website. She personally answers all emails through her contact page.

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to...