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	Titre	Date	Durée
	382 – Facebook Ads for Chiropractors: Ditch the Agency and Go In-House feat. Dr. Travis Stewart	13 Sep 2026	01:13:35
What if the marketing agency you hired to grow your chiropractic practice is actually keeping you from understanding one of the most important parts of your business? In Part One of this conversation, Dr. Lauryn sits down with Dr. Travis Stewart to unpack how taking control of his own Facebook and Instagram ads helped transform a struggling new practice. Travis shares how he went from roughly $12K to $70K a month by bringing marketing in-house, developing condition-specific ad funnels, and learning how to create messaging that actually builds trust and converts. They also explore the shift from clinician to CEO, simplifying marketing so it remains sustainable, building a team around a bigger vision, and confronting the burnout and identity challenges that can come when your entrepreneurial ambitions grow beyond patient care. Key Takeaways Owning your marketing creates control. Travis stopped depending on agencies, learned the mechanics of Facebook and Instagram advertising, and built an in-house system that helped take his practice from roughly $12K to $70K per month. Effective chiropractic advertising starts with relevance and trust. Condition-specific messaging, strong hooks, clear positioning, social proof, and a compelling call to action can make an ad feel built specifically for the patient seeing it. Practice growth requires a CEO mindset. Learning to track data, understand demand generation, simplify systems, and make informed business decisions became just as important as being an excellent chiropractor. More revenue does not automatically create more freedom. As the practice grew, Travis moved from being money-poor and time-rich to money-rich and time-poor, forcing him to build a team, delegate, and rethink where his time and attention belonged. About the Guest Dr. Travis Stewart is the owner of Move Chiropractic in Boulder, Colorado, and co-founder of Making Moves, the coaching company behind Chiro Ads Academy. After opening his practice during the 2020 lockdown, Travis helped grow it from roughly $12K to $70K per month in just a few months by bringing his marketing in-house and developing his own Facebook and Instagram advertising system. Since then, Travis and his team have helped more than 450 chiropractic practices implement their own ads, managing over $5 million in ad spend and generating more than $30 million in care plan revenue for clients. He also hosts The Arena, where he shares strategies for chiropractic practice growth, marketing, leadership, and entrepreneurship. Resources: Rich Doc Playbook: Secure your spot today! Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
	381 - Marketing Strategy Beyond Social Media: Build an Ecosystem feat. Whitney Abraham	06 Sep 2026	01:09:44
Is your marketing actually growing your business—or are you just posting on social media and hoping something happens? What if the problem isn’t your content, your follower count, or the algorithm, but the fact that you’ve never built a true marketing ecosystem around your business? Dr. Lauryn sits down with Whitney Abraham, founder of Your CMO & Co., to break down what strategic marketing looks like beyond Instagram. They explore the role of a fractional CMO, turning an audience into revenue, knowing when to delegate marketing, and why successful entrepreneurs often wait too long to address burnout and resentment. Whitney also shares why certainty is one of the strongest predictors of entrepreneurial success—and her simple formula for building confidence through self-talk, action, and repetition. Key Takeaways Social media is only one piece of a successful marketing strategy. Sustainable business growth requires an integrated marketing ecosystem that connects content, email, launches, partnerships, messaging, and sales around a clear objective. A fractional CMO can bring executive-level marketing strategy without the expense of hiring a full-time C-suite executive. The goal is not simply to create more content, but to orchestrate the entire marketing operation around revenue and growth. A large audience does not automatically equal a profitable business. Before monetizing followers, business owners need to understand why people followed them, whether that audience aligns with what they want to sell, and how to strategically convert attention into opportunity. Certainty and self-trust are critical to entrepreneurial success. Whitney’s confidence formula—positive self-talk + action + repetition—helps entrepreneurs build proof that they can solve problems, make decisions, and continue moving forward. About the Guest Whitney Abraham is the founder of Your CMO & Co., a marketing agency built for business owners who want to leverage the internet to strategically scale their companies. A serial entrepreneur, Whitney has built multiple seven-figure online businesses and an eight-figure business from the ground up. She has spent nearly a decade in digital marketing and has coached thousands of women on building, launching, and scaling businesses of their own. After years of watching entrepreneurs struggle to execute the strategies they were learning, Whitney created Your CMO & Co. to provide the complete marketing ecosystem of a fractional CMO combined with hands-on implementation and operational support. Book a Call with Whitney Follow Whitney on Instagram Resources: Rich Doc Playbook: Secure your spot today! Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
	380 - Financial Freedom for Doctors: Build Wealth Beyond Your Practice feat. Dr. Daniel Herzberg	30 Aug 2026	01:11:42
What if your clinic is profitable, your schedule is full—and you’re still financially handcuffed to patient care? In this episode, Dr. Lauryn sits down with Dr. Daniel Herzberg to unpack why high income alone doesn’t create freedom, and why doctors need a strategy that extends beyond simply earning more, saving more, or waiting until the practice hits the next revenue milestone. Together, they explore the shift from active income to capital that works for you, why doctors often delay investing, how lifestyle creep and risk aversion can stall wealth building, and the importance of coordinating taxes, cash flow, investing, risk management, and business operations. Daniel also breaks down hard money lending, private investments, and the family office approach—giving practice owners a framework for building wealth, optionality, and a future where working is a choice rather than an obligation. Key Takeaways High income does not automatically create financial freedom. If your income still depends on how many patients you personally see, you’re continuing to trade time for money regardless of how successful your practice becomes. Doing nothing with your money is still an investment decision. Risk aversion can protect doctors from bad opportunities, but years of financial inaction can also mean losing valuable time, compound growth, and opportunities to build income outside the clinic. Stop treating wealth building like a collection of disconnected financial products. Taxes, cash flow, investments, business operations, risk management, and long-term goals should work together as one coordinated wealth strategy. Your capital can become your best employee. Building assets and passive income allows your money to work independently of your clinical hours, ultimately giving you the freedom to practice because you want to—not because you financially have to. About the Guest Dr. Daniel Herzberg is a physician freedom coach, founder of the Intelligent Investor Forum, and creator of the Physician Freedom Plan, a strategic framework designed to help physicians and high-income professionals reduce financial stress, build income beyond their careers, and create greater freedom over their time and future. With more than 33 years of experience and over 9,000 clients served, Daniel helps clients identify the gap between where they are financially and where they want to be, then coordinate strategies around investing, taxes, cash flow, risk management, business operations, and wealth building to help close that gap. Find all the resources the Intelligent Investor Forum has to offer! Follow Dr. Daniel: LinkedIn Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
	379 - Healthcare Websites That Convert: Branding That Attracts Patients feat. Alexa Torres	23 Aug 2026	01:02:45
Is your practice website actually helping patients choose you, or is it just a digital brochure listing your services? In this episode, Dr. Lauryn sits down with branding strategist Alexa Torres to unpack what makes a healthcare brand connect, convert, and stand out in 2026. They explore why great marketing starts with making patients feel seen, not simply telling them how qualified you are. Alexa breaks down emotional selling, identifying your primary audience, creating a website that functions like a pre sales conversation, and designing for both quick decision makers and analytical buyers. They also dive into using AI to develop your brand voice, write better content, build websites, and even create an AI twin that helps you show up consistently without constantly being on camera. Key Takeaways Patients buy outcomes, not services. Effective healthcare marketing speaks to the emotional problem behind what a patient is experiencing so they immediately recognize that your practice understands them. Your website should operate like a sales conversation. Strategic messaging, clear positioning, intentional calls to action, and a series of small “yeses” can pre sell prospective patients before they ever contact your practice. Your personal brand matters, but your patient should remain the focus. Establish your expertise and personality without making the homepage a résumé about your education, credentials, and accomplishments. AI works best when you give it your ideas instead of asking it to invent them. Detailed prompting, voice training, AI assisted website building, and tools like AI twins can make marketing faster while still preserving the perspective that makes your brand unique. Guest Bio Alexa Torres is a creative director and branding strategist who has built more than 200 brands and websites since beginning her career in 2009. After shifting her focus exclusively to healthcare in 2016, Alexa and her team have helped more than 100 health entrepreneurs transform their ideas into magnetic brands that attract ideal patients, communicate their value clearly, and inspire action. Through her branding agency, Care Identity, and educational platform, The Clinician’s Atelier, she helps healthcare entrepreneurs strengthen their branding, websites, messaging, and marketing while leveraging emerging AI tools to work more efficiently. For ways to work with Alexa, visit The Kliˈnishen's Atelier Follow Alexa on Instagram Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	378 - Find Your WHY: Better Hiring, Marketing & Leadership feat. Dr. Gary Sanchez	16 Aug 2026	01:09:10
Do you actually know why you do what you do, or have you just gotten really good at describing what you do? Most personality assessments explain how you behave, but Dr. Gary Sanchez believes the deeper question is what fundamentally drives you. In this episode, Dr. Lauryn explores the WHY.os framework and discovers just how clearly knowing your WHY, HOW, and WHAT can explain your career, leadership style, relationships, and business decisions. Dr. Gary breaks down the nine WHYs, walks through Lauryn’s personal operating system, and shows how this framework can transform everything from marketing to hiring. They discuss finding the right people for the right roles, why misalignment can look like burnout, how your WHY shapes your ideal clients, and why understanding your team’s motivations could make hiring and leadership dramatically easier. Key Takeaways Start with who, then what. Understanding the motivation behind how you operate can bring clarity to your career, leadership style, personal brand, and the work that actually gives you energy. Your WHY can sharpen your marketing. When you clearly articulate what you believe and why you do what you do, you can attract patients and clients who share those beliefs instead of competing primarily on price or services. Hiring is about alignment, not just qualifications. Mapping a team’s WHY, HOW, and WHAT can help practice owners identify whether people are in roles that naturally fit how they think, work, and contribute. Different motivations belong in different seats. The traits that make someone exceptional at challenging the status quo, building trust, simplifying systems, solving problems, or contributing to others may make them perfect for one role and miserable in another. Guest Bio Dr. Gary Sanchez, also known as “Dr. WHY,” is the founder and CEO of the WHY Institute and creator of the WHY Discovery and WHY.os framework. A former dentist who practiced for 32 years, Dr. Gary turned his fascination with purpose and human motivation into a system designed to help individuals and teams understand the WHY, HOW, and WHAT behind the way they operate. Today, he is an international speaker, author, inventor, and thought leader whose work helps leaders, businesses, and individuals gain greater clarity around their strengths, relationships, careers, messaging, and purpose. She Slays listeners can get The Why Discovery for free (normally $47) by visiting this link. Follow Dr. Gary on Instagram Learn more about The Why Institute and all their resources and programs Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
	377 - Break the Seven Figure Ceiling: Scale Your Practice Without Working More feat. Allison Maslan	09 Aug 2026	00:55:41
What if breaking the seven figure ceiling has less to do with working harder and more to do with completely changing how your practice grows? Many clinic owners hit a point where more patients, longer hours, and more personal effort simply create more exhaustion. In this episode, Dr. Lauryn sits down with Allison Maslan to explore what actually has to change when your own capacity becomes the bottleneck. They unpack scalable business models that can help practice owners grow without trading more time for money, including building a team of providers, creating recurring revenue, and acquiring other practices. Allison also explains why owners often wait too long to hire support, how to develop employees into strategic thinkers instead of task takers, why creativity matters in scaling, and how mindset and leadership must evolve alongside your business. Key Takeaways Scaling requires leverage, not simply more volume. If your growth plan is based entirely on seeing more patients yourself, your personal capacity eventually becomes the ceiling of the business. Build a team that multiplies the business. Hiring support earlier, empowering employees to think strategically, and developing other providers allows the practice to grow beyond what the owner can personally produce. Look beyond the traditional chiropractic business model. Memberships, recurring revenue, ancillary services, multiple locations, and practice acquisitions can create new paths to growth without requiring the owner to work more hours. Your leadership and mindset must scale too. Breaking through a revenue plateau requires strategic execution, bigger thinking, creativity, delegation, and a willingness to stop controlling every part of the business yourself. Guest Bio Allison Maslan is a Wall Street Journal bestselling author, CEO of Pinnacle Global Network, and business scaling mentor who has built ten successful companies over more than four decades. Through Pinnacle Global Network, she works with CEOs and leadership teams to break through growth plateaus and build companies that can thrive without depending entirely on their founders. She is the author of Scale or Fail and creator of the SCALEit Method, which combines strategic planning, leadership, team development, marketing, sales, cash flow, and mindset to help entrepreneurs multiply their growth, impact, and freedom. Learn more about Allison, Pinnacle Global Network, and how to work with her and her team by visiting their website. Follow Allison on Instagram Get your free copy of Scale Or Fail, Allison’s best selling book, by visiting here. Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	376 – Cut Payroll Bloat and Build a More Profitable Practice feat. Dr. Mark Mouw	02 Aug 2026	01:14:53
Is your practice generating more revenue while leaving you with less money? Are the team members you hired to create freedom actually increasing overhead, creating bottlenecks, and draining your profit? Dr. Lauryn sits down with Dr. Mark Mouw to examine why growing a practice does not automatically mean building a profitable or sustainable business. Dr. Mark shares lessons from more than 24 years of hiring associates, replacing himself in patient care, expanding services, and developing a high-performing team. They discuss compensation models, meaningful KPIs, transitioning away from a personality-based practice, and using virtual chiropractic assistants for insurance verification, lead follow-up, scheduling, and administrative work. This conversation will help clinic owners reduce payroll bloat, protect their in-office teams from burnout, and build practices that provide greater financial and personal freedom. Key Takeaways Practice growth must be measured by profitability, not revenue alone. Clinic owners need to understand their payroll, cost per visit, average collections, profit margins, and meaningful KPIs before adding more people or services. An associate doctor cannot succeed without the right positioning, systems, and compensation model. Patients should be introduced to another qualified doctor, not “the associate,” while the owner remains responsible for creating demand and transferring trust. Expanded services can improve both patient outcomes and practice profitability. Laser therapy, decompression, supplements, and other offerings must remain congruent with the clinic’s philosophy while helping patients receive better results. Virtual chiropractic assistants can reduce payroll bloat and employee burnout. Insurance verification, lead follow-up, scheduling, administrative work, and other non-patient-facing responsibilities can be delegated so the in-office team can focus on relationships, leadership, and patient care. Guest Bio Dr. Mark Mouw is a chiropractor, practice owner, and business leader with more than 24 years of clinical and entrepreneurial experience. After building a successful patient-centered practice alongside his wife, Dr. Mark developed extensive experience hiring associate doctors, creating scalable systems, expanding services, and building teams that allow a clinic to grow beyond its owner. As a co-owner of Chiro Matchmakers, he helps chiropractic practices find the right associate doctors, chiropractic assistants, and virtual chiropractic assistants for their specific needs. His mission is to help chiropractors build winning teams, serve more patients, improve profitability, and create greater freedom within their practices. Real People, Real Affordable: Hire a High-Caliber Virtual CA from $9.87/hr. Check out Chiro Match Makers now! Follow Dr. Mark on Instagram Resources: Rich Doc Summer Series: A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
	375 - Tax Strategies to Keep More of What You Earn feat. Barbara Schreihans	26 Jul 2026	00:59:48
What if the fastest way to make an extra $50,000 isn’t generating more revenue—but keeping more of what your practice already earns? In the final episode of the summer From the Vault series, Dr. Lauryn revisits her conversation with tax strategist Barbara Schreihans to explore why proactive tax planning belongs in every profitable practice owner’s wealth strategy. Barbara breaks down how entity selection, S corporation elections, home office and vehicle deductions, business travel, content creation expenses, and real estate can affect your tax liability. She also explains why receipts, mileage logs, board minutes, and real-time documentation matter, how to evaluate whether your accountant is actually saving you money, and why quarterly CPA conversations should replace the annual tax-season scramble. Tax laws change, so use these principles to ask better questions of your own licensed tax professional. Key Takeaways: Tax strategy begins with profitability and proactive planning. Once your business is consistently profitable, taxes should become part of your year-round wealth strategy—not a problem you address after December 31. Your business entity can significantly affect your tax burden. Barbara explains why practice owners should regularly evaluate whether their LLC, sole proprietorship, or S corporation structure still supports their income and long-term goals. Legitimate deductions require legitimate documentation. Home offices, mileage, business travel, content creation, board meetings, and other expenses need a clear business purpose supported by receipts, calendars, logs, and timely records. The right accountant should create measurable value. A low-cost accountant may ultimately cost you more when they fail to identify legal planning opportunities, educate you throughout the year, or help you make strategic decisions before tax season. About the Guest: Barbara Schreihans is the founder and CEO of Your Tax Coach, creator of the Write Off Your Life and Write Off Your Real Estate courses, and host of the Life-Changing Money podcast. After earning her master’s degree in tax and beginning her career at one of the world’s largest accounting firms, Barbara built a tax strategy company focused on helping entrepreneurs and high-income business owners understand their finances, legally reduce their tax burden, and keep more of what they earn. Through proactive planning and practical education, she helps business owners make taxes part of their broader wealth-building strategy. Find all things Your Tax Coach Follow Barbara on Instagram Resources: Rich Doc Summer Series: A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	374 - The Practice Numbers That Point to Your Next $50K	19 Jul 2026	00:55:06
You cannot make an extra $50,000 by guessing your way through the rest of the year. In part three of Dr. Lauryn’s Summer From the Vault series, we move from mindset and sales into the numbers that reveal what is actually happening inside your practice—and where your next opportunity for growth may be hiding. Dr. Lauryn explains how to separate emotion and ego from your business metrics, determine which numbers deserve your attention, and use data to diagnose problems with marketing, conversion, retention, training, and practice systems. You’ll learn why weekly visits and revenue never tell the whole story, how small improvements can produce meaningful growth, and why your numbers are information—not a judgment of your success. Key Takeaways Revenue and weekly visits do not tell the entire story. Profitability, patient value, lead quality, and the context behind each metric provide a much clearer picture of your practice’s financial health. Tracking the right KPIs reveals where revenue is leaking. New patient calls, booking rates, show rates, conversions, retention, breakups, and referrals can show you exactly where to focus your attention. Established practices usually grow through small improvements. Better training, stronger table talk, more qualified marketing leads, and 1–5% improvements across key systems can create significant financial results. Your numbers are tools, not a measure of your worth. They help you make non-emotional decisions, identify operational bottlenecks, and determine whether your practice needs better systems, renewed leadership, or intentional rest. Resources: Rich Doc Summer Series: A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	373 – Sell Without Feeling Salesy: The Five-Step Sales Process feat. Nikki Rausch	12 Jul 2026	01:03:29
What if sales isn’t about convincing people—but making it easier for the right patients to say yes? In part two of Dr. Lauryn’s July From the Vault series, sales expert Nikki Rausch explains how better conversations, clearer invitations, and confident follow-up can help practice owners work toward making an extra $50,000 by the end of 2026—without becoming pushy, scripted, or fake. Nikki breaks down her five-step Selling Staircase, from creating curiosity and building rapport to discovery, proposal, and closing the sale. She shares how to ask better questions, recognize buying signals, gain permission before presenting a solution, reduce decision fatigue with clear closing language, and use circle-back calls when someone needs more time. This episode is a practical guide to treating sales as communication, leadership, and service. Key Takeaways Successful sales begin with rapport. Adjusting your communication style, listening carefully, and asking thoughtful questions can make prospective patients feel understood instead of pressured. Follow the five-step Selling Staircase. Introduction, curiosity, discovery, proposal, and close provide a clear framework for moving conversations forward without prematurely jumping to the offer. Make the buying decision easier. Ask permission before presenting a solution, use direct closing language such as “Which do you prefer?” and give the other person space to process and respond. Follow up without chasing people. Scheduling a specific circle-back call can dramatically improve conversions, while a prospect who refuses the follow-up can be respectfully “blessed and released.” About the Guest Nikki Rausch is the CEO of Sales Maven, a sales training and coaching company that helps entrepreneurs and service-based business owners sell with confidence, kindness, and credibility. With nearly 30 years of sales experience, Nikki began her career in the technology and audiovisual industries, becoming a top-producing sales representative and working with organizations including Hewlett-Packard, the Bill & Melinda Gates Foundation, and NASA. Since founding Sales Maven in 2013, she has become known for making the sales process simple, strategic, and authentic. Nikki is also an author and the host of the Sales Maven Podcast, where she shares practical strategies for improving sales conversations and closing more business without feeling pushy or fake. Follow Nikki: Facebook \| Instagram \| LinkedIn Listen to Nikki’s podcast, Sales Maven: Apple \| Spotify Closing the Sale ebook for free: https://yoursalesmaven.com/slays Resources: Rich Doc Summer Series: A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	372 - Make More Money by Rewriting Your Money Mindset feat. Hilary Hendershott	05 Jul 2026	01:05:11
What do doctors need to hear right now if they want to make an extra $50,000 by the end of 2026? To kick off this July series, Dr. Lauryn is pulling from the vault to revisit the conversations that answer that question from different angles. And before we get into strategy, sales, systems, or scaling, we have to start with the thing quietly driving all of it: your relationship with money. In this conversation, Dr. Lauryn sits down with financial expert Hilary Hendershott to unpack money mindset, scarcity, self-worth, pricing, profit, and the “money operating systems” that shape the way business owners earn, spend, save, and sell. They discuss why your practice numbers often reveal your beliefs about money, how guilt and shame can sabotage profit, and why becoming financially empowered requires both practical numbers and deeper emotional awareness. Key Takeaways: Your money mindset is not just personal—it shows up directly in your practice numbers, pricing, sales conversations, debt, profit, and ability to grow. If your money operating system is built on scarcity, guilt, or self-worth, your business will reflect it. Financial health requires both the technical side of money and the emotional side of money. Hilary explains why business owners need to understand their numbers while also healing the patterns that keep them undercharging, overspending, or avoiding money conversations. Profit matters more than appearances. Big revenue, high volume, and flashy success metrics mean very little if the practice is not actually creating savings, stability, and long-term financial independence. Your ability to receive more money often depends on your comfort level with pricing, selling, and being seen as successful. When docs detach their self-worth from their numbers, they can make clearer, more empowered business decisions. Guest Bio: Hilary Hendershott is an MBA, Certified Financial Planner, founder and chief advisor of Hendershott Wealth Management, a fee-only fiduciary financial advisory firm helping women and couples build, invest, and protect their wealth. With more than 20 years of experience, Hilary blends practical financial strategy with money mindset work to help clients reduce financial stress, grow long-term wealth, and feel more empowered in their financial lives. She is also the host of Love Your Money, where she shares honest conversations and actionable advice around investing, financial freedom, and creating a healthier relationship with money. To follow or find ways to work with Hilary, visit her Linktree Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	371 – Strategic Brand Colors: Stop Guessing and Start Standing Out feat. Nadine Hanafi	28 Jun 2026	01:09:57
Are your brand colors actually helping people trust you, or are they just colors you happen to like? In this episode, Dr. Lauryn sits down with branding expert Nadine Hanafi to unpack why color choices are one of the most emotionally charged, overthought, and misunderstood parts of building a personal brand or business. Together, they discuss why branding is a strategic decision, not a stylistic one, how to choose colors based on brand energy instead of personal preference, and the difference between personality-driven and corporate-style brands. Nadine also breaks down common branding mistakes, when it makes sense to rebrand, why black-white-beige might be a safety move, and how “procrasti-branding” keeps entrepreneurs from actually putting themselves out there. Key Takeaways: Brand colors should be chosen strategically, not emotionally. Nadine explains why picking colors based only on personal preference can create misaligned branding that fails to communicate trust, confidence, authority, or the right brand energy. Personal brands and corporate brands need different color strategies. If you are the face of the business, your visual identity should reflect your personality while still sending the right signals to the clients, patients, or audience you want to attract. Rebranding is not a lifetime commitment. Nadine shares why branding is seasonal and may need to evolve when your audience, positioning, offers, business model, or personal identity shifts. “Procrasti-branding” is a real trap for entrepreneurs. Spending too long tweaking colors, logos, fonts, and photos can become a creative way to avoid launching, being visible, and telling the world what your brand is really about. Guest Bio: Nadine Hanafi is the founder of Digital Brand Kit and creator of Branded in a Day, a premium branding experience designed to help entrepreneurs develop a complete, strategic brand quickly and confidently. After more than a decade working with hundreds of personal brands, Nadine created her unique color consultation and branding process to help business owners avoid long, expensive, overwhelming branding projects and instead walk away with clear positioning, a cohesive visual identity, and the confidence to show up online. Her work has helped entrepreneurs, speakers, coaches, and industry leaders create brands that reflect the level they are operating at, attract aligned clients, and stand out with more clarity and confidence. Nadine’s work has been featured in Fast Company, Entrepreneur, TED, Time Inc., and Harvard Business Review. To shop Nadine’s Digital Brand Template and let her know She Slays sent you, visit here. To shop Nadine’s Digital Branded In A Day Experience and let her know She Slays sent you, visit here. Follow Nadine on Instagram & LinkedIn Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	370 – Raising Financially Smart Kids Without Creating Entitlement feat. Kirby	21 Jun 2026	00:57:17
How do you give your kids every advantage without raising kids who expect life to hand them everything? In this episode, Dr. Lauryn and Kirby unpack one of the biggest first-generation wealth parenting dilemmas: using money to create opportunity while still teaching work ethic, perspective, gratitude, and financial responsibility. Together, they talk through the money conversations they’re having with their kids, from career choices and salary expectations to credit history, Roth IRAs, 529 plans, cars, jobs, chores, and college. They also share where they feel confident, where they still feel like they’re figuring it out, and why the way you live may teach your children more about money than anything you say. Key Takeaways: Financial literacy starts with honest conversations. Lauryn and Kirby explain why kids need to understand the connection between career choices, income, lifestyle, debt, and the tradeoffs that come with every path. Wealth can create opportunity without creating entitlement. They discuss tools like building credit history, employing kids through the family business, Roth IRAs, 529 plans, and college planning while still keeping the bigger focus on responsibility. Work ethic is modeled more than it is preached. Kids are watching how you spend, save, work, repair, travel, and find joy, which means your everyday choices may shape their money mindset more than formal lessons. Parenting financially smart kids requires ongoing course correction. Lauryn and Kirby share why they’re looking for signs of independence, gratitude, and initiative now, while their kids are still young enough to be guided. Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	369 - Ethical Sales That Convert Without Burning You Out feat. Dr. Daniel Bai	14 Jun 2026	01:06:45
Why do so many chiropractors struggle to sell care plans they genuinely believe in? And why does every “no” from a patient feel so personal? In this episode, Dr. Lauryn sits down with Dr. Daniel Bai of Close for Chiro for a candid, hilarious, and unfiltered conversation about ethical sales, patient psychology, and why the best closers are often the ones who stop talking so much. Together, Lauryn and Dr. Dan break down what actually happens on day one and day two, why patients need to feel deeply heard before they’ll trust your solution, and how confusion kills conversions. They also dive into pricing confidence, why doctors over-explain their recommendations, how to stop taking patient decisions personally, and why ethical sales might be one of the most important skills for reducing practice owner burnout. Key Takeaways: Ethical sales starts with understanding the patient’s real want, need, or desire. When doctors lead with curiosity instead of explanation, patients feel heard and are more likely to trust the recommended solution. Day one and day two are not separate events; they are one connected sales process. The more curious and patient-centered you are on day one, the more authority you earn when presenting answers on day two. Confused minds don’t buy, and time kills deals. Simplifying care plans, finances, and recommendations can increase conversions more than adding more explanation ever will. Practice owners burn out when every patient yes or no becomes personal. A strong sales system helps doctors stay confident, ethical, and consistent without constantly defending their value. Guest Bio: Dr. Daniel Bai is the CEO of Close for Chiro, a provocative and enterprising consulting company serving the chiropractic industry through sales training, communication strategy, and business development. An author, speaker, and thought leader on modern sales and marketing, Dr. Dan is known for challenging outdated ideas about selling in healthcare while helping doctors build practices rooted in confidence, clarity, and ethical patient communication. His lessons are designed for chiropractors, but his straight-from-the-hip teaching style and no-nonsense approach to sales apply far beyond the profession. Follow Daniel on Instagram Book a consulting call with Daniel Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	368 - The SEAD Framework: How to Delegate and Finally Step Into CEO Mode	07 Jun 2026	00:37:16
Are you still the bottleneck in your clinic even though you have a team? In this solo episode, Dr. Lauryn is back with part two of her conversation on owner dependency, and this time she is getting practical. If your team still needs constant hand-holding, your systems feel messy, and delegation feels harder than just doing it yourself, this episode is your next step. Dr. Lauryn walks through the SEAD framework: Simplify, Eliminate, Automate, and Delegate. She explains how to use team time audits, blank org charts, AI tools, VAs, software automation, and smarter delegation to create real bandwidth inside your practice. This is not about dumping more work onto your staff. It is about cleaning up chaos, freeing your best people for higher-level ownership, and helping you finally move from manager mode into CEO mode. Key Takeaways: Before you delegate more, you need to understand what your team is already carrying. A full team time audit helps reveal repeated tasks, interruptions, unnecessary approvals, manual work, and hidden capacity leaks. The SEAD framework gives clinic owners a practical way to clean up operations before adding more responsibility to the team. Simplify what is too complicated, eliminate what no longer matters, automate what software or AI can handle, and delegate work to the right person or resource. Delegation should not start by pushing your chaos onto an already overwhelmed employee. The first move is often delegating tasks away from your team to a VA, software, AI tool, outside service, or lower-level support role. Moving from manager to CEO requires patience, leadership, and a willingness to invest time now for freedom later. Your team needs clarity, authority, safety to make mistakes, and structured support as they take ownership of higher-value work. Resources: Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	367 - Practice Valuation: How to Build a Sellable Chiropractic Business feat. Dr. Jay LaGuardia	31 May 2026	01:04:07
Is your chiropractic practice actually a sellable business, or have you accidentally built yourself a job? In this follow-up conversation on preparing your practice for sale, Dr. Lauryn sits down with Dr. Jay LaGuardia to unpack the numbers, systems, and blind spots that determine whether a clinic becomes a valuable asset or quietly closes its doors. Together, they break down EBITDA, practice valuation, multipliers, profitability, private equity, succession planning, and why gross revenue alone does not determine what your practice is worth. Dr. Jay also shares why chiropractors need to increase their financial IQ, how strong systems and predictable cash flow raise practice value, and why waiting until you’re tired, injured, or ready to retire may cost you hundreds of thousands of dollars. Key Takeaways: Your practice valuation is based on profitability, predictable cash flow, systems, team, brand, and future earning potential—not just gross revenue. A high-revenue practice can be worth less than a smaller, more profitable clinic if the business fundamentals are weak. EBITDA and multipliers are essential concepts for chiropractic practice owners to understand before they ever think about selling. The stronger your systems, documentation, team, cash flow, and patient base, the stronger your multiplier can become. Chiropractors need to start preparing for succession three to five years before they plan to exit. Illness, disability, burnout, and unexpected life changes can destroy practice value quickly if there is no plan in place. Financial IQ and business IQ are no longer optional for clinic owners. Learning how to read a P&L, understand payroll metrics, and make decisions from abundance instead of scarcity can dramatically change the future of your practice. Guest Bio: Dr. Jay LaGuardia has been an entrepreneurial enthusiast for more than 45 years, beginning his first business journey at just 12 years old. Over the course of his career, he has opened 18 companies across multiple industries, including chiropractic offices, coaching companies, real estate development, fitness studios, podcasting, and more. He is also an Amazon bestselling author and the founder of Triple P Life, where he helps entrepreneurs build thriving, profitable businesses while also pursuing peak health, strong family lives, and long-term personal fulfillment. Contact Dr. Jay directly drjay@tripleplife.com Find resources and ways to work with Dr. Jay at Triple P Life Follow Dr. Jay on Instagram Resources: Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	366 - Preparing Your Practice to Sell Before Burnout feat. Ruth Mannschreck, D.D.S.	24 May 2026	00:58:34
Are you planning on the sale of your practice to fund your retirement, but waiting until you’re already exhausted to think about it? In this episode, Dr. Lauryn sits down with Dr. Ruth Mannschreck to talk about why practice owners need to start preparing for a future sale years before they ever plan to leave. Together, they discuss how to increase the value of your clinic beyond revenue, why selling on an upward trend matters, and how owner dependency, weak systems, referral risks, and team uncertainty can hurt your resale value. Ruth also shares what she learned from selling two practices, why your team should be part of the transition conversation, and how to build a clinic that is more turnkey, more transferable, and more aligned with the legacy you actually want to leave behind. Key Takeaways: Preparing your practice to sell should start long before retirement. The strongest sales happen when the clinic is still growing, energized, and positioned as a valuable opportunity—not when the owner is burned out and ready to escape. Your practice value is about more than revenue. Referral systems, team culture, intellectual property, patient retention, vendor relationships, and documented SOPs can all help make your clinic more attractive to the right buyer. Owner dependency can kill a future sale. If the practice runs entirely on your face, your name, your hours, or your personal relationships, a buyer may see it as purchasing a job instead of a business. A successful transition protects more than your paycheck. The right sale considers your team, your patients, your culture, and the next owner’s ability to succeed after you leave. Guest Bio: Dr. Ruth Mannschreck is a dentist, practice management strategist, and owner/founder of Shoreline Strategies LLC. After building a successful dental practice from the ground up, a life-altering family experience led her to reduce her clinical hours from 40 to 25 per week while maintaining and eventually exceeding the practice’s previous production levels. That shift inspired her to create a streamlined business model focused on strong systems, high-performing teams, and magnetic company culture. Today, Dr. Ruth helps practice owners build clinics that can run more efficiently, support a better life, and prepare for a stronger eventual sale. Get your free Prep Your Business To Sell Checklist Find out how you can work with Ruth by visiting Shoreline Strategies Follow Ruth on LinkedIn Resources: Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	365 - Why Your Clinic Is Still Dependent on You	17 May 2026	00:45:01
Why does your clinic still fall apart, stall out, or wait for you to make every decision? In this solo episode, Dr. Lauryn breaks down the hidden owner dependency patterns that keep practice owners trapped as the answering machine, fixer, manager, and emotional support system for their entire team. Dr. Lauryn unpacks how clinics become dependent on the owner, why taking tasks back teaches your team to rely on you, and how hover parenting, unclear delegation, and lack of project management skills keep your practice from truly running without you. She also explains the difference between working in, on, and over your clinic, and gives listeners an owner dependency audit to start identifying where their team still needs them too much. Key Takeaways: Owner dependency is often created by the leader, not the team. When practice owners answer too quickly, take tasks back, or silently fix mistakes, they train employees to wait for direction instead of developing initiative. Delegation requires clarity, not vague frustration. Your team cannot fully own a task until you clearly define what needs to be done, what good execution looks like, and what level of decision-making they are responsible for. Moving from operator to CEO means teaching your team how to think. True clinic freedom comes when employees can solve problems, bring solutions, use SOPs, leverage AI, and manage projects without constantly relying on the owner’s brain. An owner dependency audit is the first step toward freedom. By tracking the questions, decisions, tasks, edits, reminders, and emotional load that still come back to you, you can see exactly where your clinic is still built around your involvement. Resources: Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	364 - Building a Team That Thrives Without You feat. Jim Brown	10 May 2026	00:54:18
Are you leading your business… or slowly becoming the bottleneck holding it back? Why do so many healthcare entrepreneurs end up exhausted, resentful, and trapped inside practices they built themselves? In this episode, Dr. Lauryn sits down with leadership expert and author Jim Brown to unpack the hidden leadership patterns that quietly destroy culture, momentum, and fulfillment inside growing businesses. Together, they discuss the dangers of “hero leadership,” why perfectionism and control create disengaged teams, and how collaborative cultures are intentionally built. Jim breaks down the four stages of organizational health, including leadership accountability, strategic momentum, and talent magnetism. Lauryn also shares her own evolution as a clinic owner, learning how to stop leading every conversation and start empowering her team to think, solve problems, and lead alongside her. Key Takeaways Strong leadership culture requires collaboration, vulnerability, and accountability—not control, perfectionism, or micromanagement. Business growth happens faster when CEOs stop being the bottleneck and start empowering high-performing teams. Strategic momentum is built through realistic goals, team ownership, and consistent wins that create confidence and trust. Healthy workplace culture attracts top talent naturally, reducing turnover and creating long-term organizational growth. About the Guest Jim Brown is the founder and CEO of OrgHealth and a former consulting partner with Patrick Lencioni’s Table Group. For more than 30 years, he has helped executive teams and boards build healthier, high-performing organizations through leadership development and culture transformation. Jim is the bestselling author of The Imperfect Board Member and the upcoming book The Imperfect CEO, which focuses on helping leaders replace avoidance, control, and perfectionism with healthier, more sustainable leadership practices. Follow Jim on LinkedIn and preorder his book, The Imperfect CEO Resources: Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub
	363 - Student Loan Changes Every Doctor Needs to Know feat. Lauryn Williams	03 May 2026	00:58:38
What if your student loan strategy is one of the most important wealth-building decisions you’ll ever make? In the final episode of Dr. Lauryn’s three-part student loan series, she sits down with Lauryn Williams of Student Loan Planner to unpack the massive changes coming to student loans and what healthcare providers need to know before making their next move. Together, they discuss the new RAP plan, forgiveness timelines, private loans, consolidation versus refinancing, Parent PLUS loans, and why “just pay it off as fast as possible” can be dangerous advice. Lauryn also explains why debt repayment, retirement, emergency savings, and building your rich doctor life need to happen together, not one after the other. Book your consultation with Student Loan Planner today and secure a discount for being a She Slays listener! Key Takeaways: Student loan rules are changing fast, and the right repayment plan depends heavily on your income, debt load, career path, and whether you are still borrowing. For many healthcare providers, student loan debt cannot be treated separately from wealth building. Retirement, emergency savings, home buying, and practice ownership still need a plan. Consolidation and refinancing are not the same thing, and making the wrong move at the wrong time could dramatically change your repayment or forgiveness timeline. Parent PLUS borrowers may be especially impacted by upcoming changes and should understand their options before key deadlines. Guest Bio: Lauryn Williams is a CFP, student loan advisor at Student Loan Planner, founder of the financial firm Worth Winning, and host of the Worth Listening podcast. Since joining Student Loan Planner in 2018, Lauryn has helped borrowers navigate an increasingly complex student loan landscape, especially as repayment plans, forgiveness options, and federal rules continue to change. Before her career in financial planning, Lauryn was a four-time Olympian and three-time Olympic medalist. Book your consultation with Student Loan Planner today and secure a discount for being a She Slays listener! Follow Lauryn: LinkedIn \| Student Loan Planner Resources: Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	362 - How We Paid Off $175K of Student Loans and What We’d Do Differently	26 Apr 2026	01:30:03
What does it really take to pay off massive student loan debt? Is aggressive repayment the smartest move—or just the most freeing one? In this from the vault episode, and the second installment of our three-week student loan series, Dr. Lauryn and Kirby revisit their own journey of eliminating $175,000 in student loans in five years, sharing the mindset shifts, sacrifices, and lessons they learned along the way. If debt feels overwhelming, this conversation will give you clarity, hope, and practical direction. They break down income-driven repayment plans, interest traps, budgeting strategies, lifestyle downsizing, staying aligned as a couple, avoiding comparison culture, and using raises, bonuses, and extra income to accelerate payoff. They also reveal what they wish they had done differently while still in school, and why becoming debt free changed their lives far beyond money. Key Takeaways: Student loan repayment starts with knowing your numbers. Understand your total balance, interest rates, repayment options, and how much of each payment actually hits principal. Paying off debt fast often requires lifestyle tradeoffs. Smaller housing, cheaper cars, tighter budgets, and resisting comparison can create massive long-term financial freedom. Windfalls should become wealth builders. Raises, bonuses, tax refunds, and side income can dramatically shorten payoff timelines when redirected toward debt. Debt freedom is emotional as much as financial. Removing a six-figure burden can reduce stress, improve relationships, and create future flexibility. Resources: Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	361 - How to Pay Off Student Loans Fast feat. Arden Missal	19 Apr 2026	01:02:50
What if your student loans are costing you more than money? What if they’re stealing your peace, limiting your options, and quietly fueling burnout? In the first episode of this three-part student loan series, Dr. Lauryn sits down with Arden Missal, who paid off $155,000 in student loan debt in just 16 months. Her story will challenge everything you think is “normal” about debt. Lauryn and Arden unpack the mindset shifts, sacrifice, extra income strategies, and aggressive repayment plan that helped Arden become debt-free fast. They also discuss why healthcare professionals are drowning in debt, how student loans impact career freedom, and why financial clarity may be the missing link in burnout prevention. If you’re wondering whether to attack your loans or live with them, this episode is a must-listen. Key Takeaways: • Student loan debt impacts more than finances—it can reduce career freedom, increase stress, and accelerate healthcare burnout. A repayment strategy should consider quality of life, not just interest rates. • Aggressive debt payoff becomes possible when you increase income, reduce lifestyle inflation, and commit to a short-term sacrifice window. Focused intensity can create long-term freedom. • Many professionals never clearly map their debt, net worth, or payoff timeline. Financial awareness is the first step toward wealth building and confidence. • There is no one-size-fits-all answer for student loans. This three-part series explores aggressive payoff, alternative strategies, and expert planning options. About the Guest: Arden Missal is the founder of She’s Financially Free and a Certified Financial Education Instructor℠ who helps women build confidence, clarity, and freedom with money. After paying off $155,000 in student loan debt in just 16 months, Arden turned her personal transformation into a mission to help others break free from financial stress. Through practical tools, mindset coaching, and education, she empowers women to take control of their finances and create the life they truly want. Get Arden’s free financial planning starter kit All things Arden and She’s Financially Free Follow on Instagram Resources: Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	360 - 4 Rules for Growing Your Business, Money, and Marriage Together feat. Kirby	12 Apr 2026	00:58:31
What does it really take to grow your business, increase your income, and still protect your marriage and family? Is it actually possible to scale without losing what matters most? In this episode, Dr. Lauryn is joined by her husband Kirby to break down the 4 rules they’re currently living by as their life and business expand faster than ever. They share how they stay grounded in their core values while navigating growth, money decisions, and the pressures of entrepreneurship. From strengthening individual mental, physical, and spiritual health, to showing their kids the real side of building a business, to leveraging experts and aligning their money personalities—this conversation pulls back the curtain on what it actually looks like to build a life of impact, wealth, and connection at the same time. Key Takeaways: Growth requires personal discipline across all areas of life: Scaling a business and income demands strong spiritual, mental, and physical habits to avoid burnout, misalignment, and relationship strain. Your family should see the full reality of success: Showing both the rewards and sacrifices of entrepreneurship helps build perspective, work ethic, and realistic expectations around money and lifestyle. Leveraging experts accelerates decision-making and reduces conflict: Hiring coaches and mentors provides clarity on what to do—and what not to do—while removing friction in business and marriage decisions. Understanding money personalities is key to financial harmony: Balancing spender vs. saver tendencies allows couples to make aligned financial decisions without resentment or constant conflict. Resources: This is your last chance to join Dr. Lauryn’s Personal Brand Protocol—a 90-day program designed to help clinicians build authority, grow online, and create new opportunities beyond their practice. Starts April 19th, secure your spot now! Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Episodes Referenced: 191 - The Annual Partner Meeting Explained (Spotify) 314 - The Real Path to Wealth and Financial Independence feat. Garrett Gunderson (Spotify) 317 - The Truth About Quantum Leaps (Spotify) #EntrepreneurLife #BusinessGrowth #MoneyMindset #MarriageAndMoney #WealthBuilding #EntrepreneurCouple #PersonalDevelopment #Leadership #WorkLifeBalance #HighPerformance #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	359 - Why Doctors Hesitate to Build a Personal Brand (And Why You Should Start Anyway) feat. Dr. Tara Carlson	05 Apr 2026	00:43:58
Why do so many doctors feel stuck when it comes to building a personal brand? Is it lack of time, confidence, or just not knowing where to start? In this episode, Dr. Lauryn sits down with Dr. Tara Carlson to unpack the real reasons healthcare providers stay on the sidelines—and what finally pushes them to take action. If you’ve ever thought “I should be doing something online… but I’m not ready yet,” this conversation will hit close to home. Together, they dive into Tara’s journey from years of hesitation to finally launching her brand, how personal experience shaped her niche, and why perfection is the biggest thing holding doctors back. They also discuss overcoming fear of being on camera, why B-minus work wins online, how to stop chasing views, and why 2026 is the year doctors start reclaiming authority in the online health space. Key Takeaways: Perfection is the enemy of consistency in personal branding. Doctors often delay starting because they aim for A+ content, but consistent B-minus execution is what actually builds authority and traction online. Your personal story is your most powerful marketing asset. Leaning into lived experience—rather than broad clinical knowledge—is what drives engagement, consistency, and audience growth. It’s not too late to build a personal brand as a healthcare provider. As more doctors enter the online space, early adopters still have a massive opportunity to establish authority and capture attention. About the Guest: Dr. Tara Carlson is a chiropractor specializing in nervous system health and metabolic healing. With a personal history of yo-yo dieting and metabolic challenges, she found a breakthrough through continuous glucose monitoring and now helps others better understand their blood sugar, metabolism, and overall health. Through her growing online presence as “Your Glucose Girl,” she is empowering patients and audiences alike with practical, experience-driven insights. Follow Dr. Tara on Instagram Resources You didn’t earn a doctorate to be outpaced by influencers—step into your authority with Lauryn’s The Influential Doctor bootcamp. In just one week, you’ll learn how to amplify your voice, grow your influence, and turn your expertise into real impact. Bootcamp runs Sunday April 12th - Sunday April 19th, reserve your spot now! This is your last chance to join Dr. Lauryn’s Personal Brand Protocol—a 90-day program designed to help clinicians build authority, grow online, and create new opportunities beyond their practice. Starts April 19th, secure your spot now! Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub
	358 - Building a Personal Brand While Launching a Successful Private Practice feat. Dr. Katie Rowan	29 Mar 2026	00:50:25
What happens when a physician steps outside the traditional system and bets on herself? And can building a personal brand actually accelerate the success of a brand-new practice? In this episode, Dr. Lauryn sits down with Dr. Katie Rowan—former student of the Personal Brand Protocol—to explore what it really looks like to build authority, attract patients, and create momentum online while simultaneously launching a private practice from scratch. Dr. Katie shares her journey from corporate medicine burnout to building a practice centered around patient advocacy and education. They dive into how social media opened unexpected doors, the mindset shifts required to show up consistently online, and why more clinicians need to step into the digital space. Whether you’re a healthcare provider considering a personal brand or an entrepreneur building something new, this episode offers a real-time look at what’s possible when you combine expertise with visibility. Key Takeaways: Building a personal brand while launching a private practice can accelerate patient trust, authority, and visibility in a crowded healthcare market. Consistency and “B-minus work” are key to sustainable content creation, helping clinicians grow online without burnout or perfectionism. Social media creates unexpected opportunities—from local recognition to media exposure—when clinicians share valuable, niche-specific education. Guest Bio: Dr. Katie Rowan is a board-certified Internal Medicine physician and Menopause Society Certified Practitioner dedicated to helping women navigate perimenopause, menopause, and complex chronic symptoms. After years in primary care, she shifted her focus to patients who felt dismissed or overlooked, building a practice centered on education, personalized care, and deeper clinical investigation. Through both her practice and growing online platform, Dr. Rowan translates complex hormone and health topics into accessible, actionable guidance, empowering patients to better understand and advocate for their health. Find out more about Dr. Katie Rowan and the ways to work with her. Follow Dr. Katie on Instagram Resources You didn’t earn a doctorate to be outpaced by influencers—step into your authority with Lauryn’s The Influential Doctor bootcamp. In just one week, you’ll learn how to amplify your voice, grow your influence, and turn your expertise into real impact. Bootcamp runs Sunday April 12th - Sunday April 19th, reserve your spot now! This is your last chance to join Dr. Lauryn’s Personal Brand Protocol—a 90-day program designed to help clinicians build authority, grow online, and create new opportunities beyond their practice. Starts April 19th, secure your spot now! Follow Dr. Lauryn: Instagram \| Facebook \| LinkedIn Follow She Slays on YouTube Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	357 - Leadership Skills for Better Team Culture in Your Practice feat. Jennylynde Renteria-Packham	22 Mar 2026	01:06:20
What does it actually take to lead a team that thrives—not just survives—in your practice? In this episode of She Slays the Day, Dr. Lauryn sits down with Jennylynde Renteria-Packham to break down what real leadership looks like when the pressure is on. From navigating difficult conversations to setting clear expectations and creating a culture of accountability, this conversation challenges the idea that leadership is a title—and reframes it as a daily practice. If you’ve ever felt frustrated with your team, avoided hard conversations, or wondered why your culture isn’t where you want it to be, this episode will give you the clarity and tools to lead differently. Dr. Lauryn and Jennylynde dive into emotional regulation, boundaries, communication strategies, and how leadership directly impacts retention, growth, and long-term success in your practice. Key Takeaways Great leadership starts with ownership, not authority—your ability to regulate your emotions and respond intentionally sets the tone for your entire team and determines the culture you build Avoiding hard conversations doesn’t preserve relationships—it erodes trust over time, while clear expectations and direct communication create alignment, accountability, and stronger team performance Your team will only rise to the level of leadership you model—consistency, boundaries, and integrity are what create long-term retention and a culture people actually want to be part of Guest Bio Jennylynde Renteria-Packham is a Registered Nurse and leadership coach with over 30 years of experience in rehabilitation and long-term care settings. She brings a deep background in administration and operations, leading teams with integrity and a strong belief in modeling the behaviors she teaches. Known for helping others succeed while delivering honest and constructive feedback, Jennylynde is passionate about empowering individuals to step into their vision and build thriving teams and organizations. Learn more about Jennylynde and her services by visiting Courage Coaching Follow Jennylynde on LinkedIn Resources You didn’t earn a doctorate to be outpaced by influencers—step into your authority with Lauryn’s The Influential Doctor bootcamp. In just one week, you’ll learn how to amplify your voice, grow your influence, and turn your expertise into real impact. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	356 - The Adult Friendship Crisis and How to Build Real Connection feat. Shari Leid	15 Mar 2026	00:57:14
Why does making friends feel so much harder as an adult? In a world where we’re more connected online than ever before, why are so many people feeling deeply lonely? In this episode, Dr. Lauryn sits down with author, speaker, and friendship expert Shari Leid to explore the hidden crisis of adult friendship and why so many successful, driven people still feel disconnected in their daily lives. From friendship breakups to the pressure of building new relationships later in life, this conversation uncovers the emotional realities many people silently struggle with. Together, Lauryn and Shari dive into the loneliness epidemic, why friendship breakups can hurt as much as romantic ones, and how modern life has quietly eroded our sense of community. Shari shares lessons from her journey traveling the United States and meeting with women from every walk of life to better understand belonging, connection, and what truly builds lasting friendships. If you’ve ever felt like it’s harder than it should be to make or maintain meaningful relationships as an adult, this episode offers practical insight and hope for creating deeper connections in your life. Key Takeaways: • Adult friendship requires intentionality. Unlike childhood or college friendships formed through proximity, meaningful adult friendships often require deliberate effort, shared environments, and consistent interaction to grow. • Friendship breakups are more common—and more painful—than most people realize. Normalizing the idea that friendships evolve or end can help people process those changes without shame or unnecessary self-blame. • Loneliness is a growing health crisis. Building community, practicing curiosity in conversation, and focusing on genuine connection can dramatically improve emotional wellbeing and long-term life satisfaction. About the Guest: Shari Leid is a nationally recognized keynote speaker, author, and connection expert dedicated to helping people build deeper relationships in an increasingly disconnected world. She is the creator of the Flip the Box Method, a human-centered leadership approach designed to foster belonging and meaningful connection. Shari is the bestselling author of multiple books including Table for 51, inspired by her journey traveling across the United States to share meals with women in every state. Her work has been featured on NBC’s Today Show, ABC, CBS, FOX, and in publications including Time, HuffPost, and Shondaland. Find all things Shari Leid by visiting her website, An Imperfectly Perfect Life Follow Shari on Instagram Resources Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	355 - Licensing Your Expertise: Turn Your Programs Into Scalable Revenue feat. April Beach	08 Mar 2026	01:13:33
What if the programs, processes, or trainings you’ve already created could become a scalable revenue stream—without launching another course or spending hours on social media? In this episode, Dr. Lauryn sits down with business strategist April Beach to explore the powerful but often overlooked world of licensing. If you’ve ever built a system, training, or program inside your practice, you might already be sitting on intellectual property that other businesses would pay to use. Dr. Lauryn and April break down what licensing actually is, how it differs from courses, coaching, and franchising, and why it can be one of the most efficient ways to expand your reach while working less. They discuss how experts can package their knowledge, sell it in bulk to organizations, and create long-term revenue streams from assets they’ve already built. If you’re a practice owner, entrepreneur, or coach looking for the next level of scaling beyond launches and one-to-one services, this episode will open your eyes to a whole new business model. Key Takeaways: • Licensing turns expertise into scalable intellectual property. Instead of selling your knowledge one person at a time, licensing allows other businesses to use your programs, systems, or trainings for their own teams or clients, creating leveraged revenue streams. • You may already have a licensable product. Programs originally built for patients, team training, onboarding systems, or educational resources can often be packaged and licensed to other organizations that need those same solutions. • Licensing is a powerful alternative to constant launching. Rather than relying on repeated course launches or content marketing, licensing allows entrepreneurs to sell knowledge in bulk and create long-term agreements with organizations. About the Guest: April Beach is an award-winning business strategist who helps subject matter experts scale their companies by licensing their courses, trainings, and proprietary methods. With nearly 30 years of experience coaching entrepreneurs, April has partnered with leaders around the world to expand the reach and profitability of their intellectual property. Her strategies have been featured by Today, MSNBC, and The New York Times, and she is the host of a leading business podcast focused on scalable entrepreneurship. April is also a lifelong lifestyle entrepreneur who owns multiple companies with her husband while traveling extensively with her family. Find all things April and how to work with her Free Licensing 101 Workshop Follow April on Instagram & YouTube Resources Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	354 – Contract to Expand: Ego, Abundance & the Courage to Level Up feat. Dr. Austin Cohen	01 Mar 2026	00:49:57
In Part 2 of my conversation with Dr. Austin Cohen, we move beyond systems and scaling and into identity, ego, and what true impact actually looks like in 2026. We talk about endurance challenges as a leadership metaphor, why discipline unlocks creativity, and how abundance can feel deeply uncomfortable when you didn’t grow up with it. Austin shares his word of the year — impact — and what it means to “contract to expand,” including shedding ego, removing tolerations, and even closing clinics that no longer align. We also dive into imposter syndrome, wealth programming, retirement freedom vs. true retirement, and the hard truth chiropractors need to hear: either accept where you are… or have the courage to level up. This one is honest, personal, and just a little spicy. Key Takeaways: You cannot expand while tolerating misalignment. Whether it’s ego, underperforming systems, draining locations, or outdated identities, growth requires contraction first. Removing what no longer serves you creates space for real impact. Abundance isn’t just money — it’s capacity. Many high performers stall not from lack of skill, but from discomfort with receiving more time freedom, wealth, joy, or ease. Growth requires upgrading what you believe you’re allowed to have. Choose your lane with courage. Either accept where you are and enjoy it fully, or decide to level up and embrace discomfort. The most draining place to live is in between. Guest Bio: Dr. Austin Cohen is an Atlanta-based chiropractor and entrepreneur best known as the founder of Corrective Chiropractic, a growing network of clinics focused on structural corrective care across multiple states. He is also the founder of L5 Marketing, a company managing Google Ads and growth systems for chiropractors nationwide, and the creator of Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care planning and spinal health scoring. Austin is passionate about systems, scalability, and building true assets in healthcare, and continues to mentor clinic owners looking to expand beyond a single location while creating lasting impact. Subscribe to Austin’s weekly newsletter for chiropractors Follow Austin on Instagram Listen the The Austin Cohen Podcast on Spotify Resources Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind
	353 - How to Scale Your Practice Without Burning Out feat. Dr. Austin Cohen	22 Feb 2026	00:50:43
Is scaling your practice actually costing you more than it’s giving you? What if burnout isn’t a badge of honor—but a systems failure? In Part 1 of this conversation, Dr. Lauryn sits down with returning guest Dr. Austin Cohen to unpack why so many high-performing chiropractors feel exhausted, stuck, or quietly unfulfilled—even while growing. Together, they explore the difference between grinding and true scalability, what it really means to step into CEO leadership, and why “CEO time” is often misunderstood. They discuss building operational systems that create freedom, preventing burnout through intentional structure, and how wealth should fund presence, relationships, and long-term sustainability. If you want to grow your practice in 2026 without sacrificing your health, family, or identity—this is where it starts. Key Takeaways: • Scaling without systems leads to burnout. Sustainable chiropractic growth requires leadership frameworks, operational systems, and CEO-level thinking—not just more hustle. • CEO time is about clarity and strategic thinking, not busywork. High-level vision, presence, and intentional leadership are essential to scaling a multi-location practice without becoming the bottleneck. • Wealth should create freedom and impact. Long-term success in chiropractic isn’t just about revenue growth—it’s about building a business that supports relationships, health, and meaningful experiences. About the Guest: Dr. Austin Cohen is the owner of Corrective Chiropractic, overseeing 14 thriving clinic locations across five states, specializing in Clinical Biomechanics of Posture and structural corrective care. A graduate of Life University (2009), he has built a reputation for combining clinical excellence with scalable business systems. In 2024, he founded L5 Marketing, managing Google Ads for chiropractors nationwide, and created Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care plan tools. Recognized with multiple Inc 5000 awards and Best Places to Work honors, Dr. Cohen is also a devoted husband and father who prioritizes building both thriving businesses and meaningful family life. Subscribe to Austin’s weekly newsletter for chiropractors Follow Austin on Instagram Listen the The Austin Cohen Podcast on Spotify Resources Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	352 - Personal Brand Strategy in 2026: Followers vs. Monetization	15 Feb 2026	00:52:40
Is building a personal brand in 2026 about going viral—or about making money? Are you chasing followers, or are you building something that actually monetizes? In this solo episode, Dr. Lauryn tackles one of the biggest misconceptions in the online space right now: the idea that more visibility automatically equals more income. If you’ve felt confused by conflicting advice about niching down, being relatable, or “just posting whatever you want,” this conversation will clear the air. Dr. Lauryn breaks down the two primary paths to growing a personal brand—follower-first vs. monetization-first—and explains why they are not the same. She dives into why outdated advice no longer works in 2026, how to identify your true audience, how to connect personal storytelling to your niche, and why engagement and trust matter more than vanity metrics. If you're a healthcare provider or business owner looking to build authority without burning out, this episode is your strategy reset. Key Takeaways: Followers vs. Revenue Is a Strategic Choice: Growing a large audience does not automatically lead to sales. A monetization-first personal brand strategy prioritizes solving a specific problem for a defined audience rather than chasing viral metrics. Niching Down Is About Focus, Not Limitation: In today’s saturated digital landscape, breaking through requires clarity. A well-defined niche builds trust, improves engagement, and accelerates authority in competitive online markets. Personal Brand in 2026 Requires Integration: The era of separate “professional” and “personal” accounts is fading. Trust is built when your story, your expertise, and your mission are cohesively connected. Your Ideal Audience Is a Past Version of You: You don’t invent your niche—you uncover it. The most powerful brands are built by serving the version of yourself who once struggled with the same challenges. Resources Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	351 – Why Every Healthcare Provider Needs a Personal Brand in 2026 feat. Alyssa Schomaker	08 Feb 2026	00:56:36
Is building a personal brand actually optional for healthcare providers anymore—or has it become a requirement for long-term freedom and impact? In this episode, Dr. Lauryn sits down with registered nurse and online business mentor Alyssa Schomaker to unpack why personal branding is no longer a “nice to have” for providers who want to scale beyond one-to-one care. Together, they dive into what it really takes to build a profitable online business from zero followers, why niching down is non-negotiable in 2026, and how organic content—not ads—can fuel sustainable growth. Alyssa shares hard-earned insights on overcoming perfectionism, building trust with small audiences, and creating scalable offers that don’t lead to burnout. If you’re a healthcare provider feeling stuck, bored, or boxed in by traditional models, this conversation will challenge how you think about growth, visibility, and freedom. Key Takeaways Personal branding is no longer optional for healthcare providers who want to scale impact, income, and autonomy beyond one-to-one care. Niching down accelerates growth and trust, even with a small audience, and makes organic marketing far more effective. Organic content beats ads early on, allowing providers to build credibility, community, and sustainable revenue without sacrificing profit margins. Perfectionism is the biggest growth blocker, and B-minus action consistently outperforms polished content that never gets posted. About the Guest Alyssa Schomaker is a registered nurse, online business mentor, and founder of Freedom Collective Co® and the Online Health Business Academy™. She built her first online health coaching brand to six figures in its first year, eventually scaling to seven figures and helping over 14,000 women transform their lives. Today, Alyssa helps health and wellness practitioners, clinicians, and physicians build personal brands, create premium scalable offers, and grow simple, sustainable online businesses that expand impact without burnout. Work with Alyssa and Freedom Collective Co Follow Alyssa on Instagram Resources Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	350 – Real Estate, Retirement, and the Truth About Wealth for Chiropractors feat. Dr. Abby Sirovica	01 Feb 2026	01:10:19
Why do so many chiropractors assume retirement will “just work out” — and why are so many discovering too late that it won’t? In this episode, Dr. Lauryn sits down with Dr. Abby Sirovica to have an honest, unfiltered conversation about real estate, wealth-building, and what it actually takes to create financial freedom beyond the clinic. This isn’t about hustle for hustle’s sake — it’s about realizing what’s possible when you stop playing small. Together, they break down why relying solely on a chiropractic practice is risky, how real estate can become a powerful exit strategy, and the mindset shifts required to build long-term wealth. From short-term rentals and tax strategy to leadership, leverage, and designing a life with real autonomy, this episode challenges the assumptions many providers make about money, retirement, and success — and offers a clearer path forward. Key Takeaways Wealth for chiropractors requires leverage beyond the clinic. Building real estate assets creates cash flow, tax advantages, and freedom that patient care alone rarely provides. Real estate is accessible — even without business ownership. Associates and W2 earners can use short-term rentals and smart strategies to offset income and build wealth. Mindset and action matter more than perfect timing. Wealth grows when chiropractors stop waiting for certainty and start making informed, strategic moves. About the Guest Dr. Abby Sirovica is a chiropractor, entrepreneur, and real estate investor known for her bold, strategic approach to wealth-building. She is the founder of Grassroots Family Chiropractic (now Grassroots Collective), co-owner of a wellness café, and a leader in short-term rental investing. Alongside her fiancé, she coaches healthcare professionals through HBA Academy and hosts The Expansion Podcast, helping providers scale their businesses, income, and impact beyond traditional models. Book a strategy call for your clinic with Dr. Abby Follow Dr. Abby on Instagram Resources: Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	349 – Retiring at 47: The Real Plan Behind My Most Controversial Goal	25 Jan 2026	00:57:31
For the last two years, Lauryn has publicly said she plans to retire from healthcare at 47—and people have feelings about it. Is it realistic? Is it irresponsible? Is it even possible for clinic owners who genuinely care about their patients? In this episode, Lauryn and her husband Kirby sit down to unpack where this goal actually came from and why it’s sparked so much reaction. Together, they answer real listener questions about early retirement, boredom for high achievers, guilt around leaving patient care, financial planning myths, spousal alignment, and what “retirement” really means in practice. This is an honest, nuanced conversation about freedom, cash flow, values, and designing a life that still feels meaningful long after the clinic isn’t the center of it. Key Takeaways Retiring early isn’t about quitting work—it’s about removing obligation. True retirement planning focuses on cash flow, flexibility, and choice, not just hitting a traditional age or number. High achievers often fear boredom, but the deeper issue is identity. Removing money as the motivator forces clarity around purpose, validation, and how you want your days to feel. Traditional retirement advice is built around age 65. If you want freedom earlier, your strategy must include accessible investments, lifestyle planning, and spousal alignment—not just tax deferral. You cannot plan early retirement alone. Avoidance, fear, and mismatched visions will surface unless both partners define what freedom looks like on a day-to-day level. Resources: Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	348 – From Burned Out to Back in Control: A Real Uncharted CEO Success Story feat. Dr. Carrie Silveira	18 Jan 2026	00:53:24
What actually changes when you stop running your clinic on hustle and start running it like a CEO? And what happens when you realize—only a year into ownership—that the practice you bought came with ten-year problems? In this episode, Dr. Lauryn sits down with Dr. Carrie Silveira, a chiropractor who went from CA to associate to clinic owner in record time and found herself overwhelmed, underpaid, and dangerously close to burnout. Carrie shares her unfiltered experience inside Uncharted CEO, what finally forced her to pause and look at the numbers, and how building real systems transformed not just her practice, but her leadership and sanity. They discuss profit leaks, team accountability, using AI to regain time, and why working harder is rarely the answer. Key Takeaways Buying a practice does not guarantee profitability. Inheriting systems, staff, and overhead without clear margins can create instant burnout if not addressed early. Clarity creates momentum. Deep financial visibility and defined KPIs allow clinic owners to make confident decisions instead of reacting emotionally. Teams perform better with measurable goals. Clear expectations and simple metrics can completely change staff engagement and ownership. Time freedom starts with systems. Leveraging AI and structured processes reduces decision fatigue and allows owners to focus on leadership instead of survival. About the Guest Dr. Carrie Silveira is a chiropractor on California’s Central Coast who has spent over 15 years in the same practice—first as a chiropractic assistant, then as an associate, and ultimately as the owner after purchasing the clinic two years ago. A graduate of Life Chiropractic College West with honors, Dr. Silveira specializes in gentle techniques for older and more fragile bodies, helping patients who have been told they “just have to live with it.” With six additional years of education in functional medicine, she brings a deeper investigative lens to uncovering root causes of dysfunction. Outside the clinic, she enjoys making natural skincare products, dreaming of travel, and spending time with family and friends. Follow Dr. Carrie: Instagram Resources: Join the FREE Rich Doc Rising mastermind, register here! Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	Best Of 2025: Show Me the Money	11 Jan 2026	01:16:39
This final Best Of She Slays 2025 episode tackles one of the most important—and most avoided—topics for practice owners and entrepreneurs: money. Not just how to make it, but how to think about it, protect it, and use it as a tool for long-term freedom. Because financial independence isn’t built by accident or by blindly following the traditional path—it’s built through intentional decisions, better systems, and the willingness to question what you’ve been taught about wealth. In this episode, you’ll hear curated segments that challenge conventional retirement planning, explore how money dynamics show up inside relationships, break down how smarter systems create real profit, confront the hard math behind insurance-based models, and introduce digital assets as a long-term wealth strategy. Together, these conversations offer a grounded, practical look at what it really takes to build wealth as a healthcare provider or business owner—so money stops being a source of stress and starts becoming a vehicle for choice, stability, and freedom. Join the FREE Rich Doc Rising mastermind, register here! Want to listen to the full version of one of the featured episodes? Find them all below: Episode 314 — Mastering Money: The Real Path to Wealth and Financial Independence (feat. Garrett Gunderson) Listen on Spotify \| Apple Episode 315 — Growth vs. Security: Finding Financial Peace in a Marriage of Opposites Listen on Spotify \| Apple Episode 325 — Rewiring Your Business for Profit and Freedom with Smarter Systems (feat. Dr. Elise Rigney) Listen on Spotify \| Apple Episode 330 — Insurance or Independence? How Practice Owners Can Thrive Out of Network Listen on Spotify \| Apple Episode 331 — Crypto 101: Building Wealth Through Bitcoin and Digital Assets (feat. Dr. Hans Boateng) Listen on Spotify \| Apple Resources: Join the FREE Rich Doc Rising mastermind, register here! Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	Best Of 2025: Business Growth & Leadership	04 Jan 2026	01:00:41
This second Best Of She Slays 2025 episode brings together some of the most impactful conversations of the year around business growth and leadership—the kind that challenges you to think bigger, lead better, and evolve beyond the role you originally built your practice around. Growth isn’t just about adding patients, revenue, or offers. It’s about learning how to make harder decisions, step into leadership with confidence, and build a business that doesn’t rely on you doing everything yourself. In this episode, you’ll hear curated segments on the future of solo practice and the rise of group models, how to lead effective and ethical sales conversations, why bravery and optimism are trainable leadership skills, how to use AI to scale your impact without losing your voice, and how to identify the real source of burnout before it derails your career. Together, these conversations reinforce one essential truth: sustainable growth requires leadership that supports both the business and the human running it—and without that foundation, success eventually becomes unsustainable. Want to listen to the full version of one of the featured episodes? Find them all below: Episode 295 — Solo Practice Is Over: Why Group Practices Are the Future of Chiropractic (feat. David Michel) Listen on Spotify \| Apple Episode 297 — Mastering Sales Conversations: Build Rapport and Close with Confidence (feat. Nikki Rausch) Listen on Spotify \| Apple Episode 301 — Leadership, Bravery, and the Science of Happiness (feat. Jill Schulman) Listen on Spotify \| Apple Episode 307 — Building Custom AI Systems to Automate and Accelerate Your Business and Life (feat. Callan Faulkner) Listen on Spotify \| Apple Episode 333 — Fixing the Broke Doctor Problem: Why Healthcare Providers Are Burning Out (feat. Kiera Dent) Listen on Spotify \| Apple Resources: Join the FREE Rich Doc Rising mastermind, register here! Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	Best Of 2025: Personal Growth & Personal Branding	28 Dec 2025	00:57:17
As we close out 2025, this first Best Of She Slays episode brings together some of the most powerful conversations of the year around personal growth and personal branding. Because growth isn’t just about adding new strategies—it’s about evolving who you are as a leader. This episode explores the internal work that shapes external success, from mindset and identity to visibility, resilience, and self-belief. If you’ve felt yourself outgrowing old goals, old roles, or old versions of success, this episode is designed to meet you right where you are. You’ll hear curated segments on redefining financial success without tying it to self-worth, training resilience through Stoic principles, protecting your brand legally as your visibility grows, overcoming fear around showing up online, and expanding your identity beyond what feels safe or familiar. Together, these conversations reinforce one core idea: your brand isn’t just what you post—it’s how you think, how you lead, and how willing you are to become the person your next chapter requires. Want to listen to the full version of one of the featured episodes? Find them all below: Episode 294 — Manifesting Seven Figure Success: Scalable Strategies for Chiropractors in 2025 Listen on Spotify \| Apple \| YouTube Episode 299 — The Stoic Mindset: Timeless Strategies for Entrepreneurs and Leaders (feat. Kirby) Listen on Spotify \| Apple \| YouTube Episode 311 — Protect Your Brand: Trademark and Copyright Must-Knows for Practice Owners (feat. Chandler J. Esq.) Listen on Spotify \| Apple \| YouTube Episode 312 — From Invisible to Influential: Personal Branding for Business Owners (feat. Amy Landino) Listen on Spotify \| Apple \| YouTube Episode 318 — Branding Begins with Belief: Helping Providers Become More (feat. Dr. Jessica Emery) Listen on Spotify \| Apple \| YouTube Resources: Join the FREE Rich Doc Rising mastermind, register here! Join the waitlist for The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	344 – A Holiday Would You Rather: Marriage, Money, and Christmas Chaos	21 Dec 2025	00:55:57
What happens when you mix Christmas, marriage, money, parenting, travel, fitness, and a little bit of chaos? You get this year’s annual She Slays the Day holiday episode. In this festive tradition, Lauryn is joined by Kirby for a Christmas-themed game of Would You Rather—and things get honest, funny, and surprisingly insightful very quickly. From holiday indulgences versus discipline to travel preferences, finances, parenting values, workouts, social dynamics, and the realities of adulthood during the holidays, this episode keeps things light while still revealing how decisions, trade-offs, and values actually show up in real life. If you’re looking for a break from heavy strategy and a reminder that growth, relationships, and leadership are all deeply human—this one’s for you. Resources: Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	343 – How Better Clinic Real Estate Decisions Drive Practice Profitability feat. Colin Carr	14 Dec 2025	01:12:28
Your clinic’s real estate decisions can quietly make—or break—your profitability. In this episode of She Slays the Day, Lauryn sits down with Colin Carr, Founder and CEO of CARR Healthcare Realty, to unpack why leases, buildouts, renewals, and location strategy are some of the most overlooked yet financially impactful decisions practice owners make. Colin explains where providers commonly lose money, how landlords think during negotiations, and what healthcare professionals should be doing differently to protect cash flow, reduce risk, and build long-term leverage through smarter clinic real estate decisions. Key Takeaways Why real estate is often the largest hidden expense in a healthcare practice Common lease mistakes that cost practice owners tens (or hundreds) of thousands of dollars How negotiation leverage shifts depending on timing, renewals, and market conditions The difference between landlord-friendly deals and provider-protected agreements How strategic real estate decisions directly impact profitability, scalability, and exit options Guest Bio Colin Carr is the Founder and CEO of CARR Healthcare Realty, the nation’s leading commercial real estate firm exclusively representing healthcare tenants and buyers. With over 20 years of experience and more than 1,000 completed transactions, Colin has advised thousands of healthcare providers on how to maximize profitability through smarter real estate decisions. Under his leadership, CARR operates coast-to-coast with a no-conflicts-of-interest model, representing only healthcare professionals—not landlords or sellers. Colin is a nationally recognized speaker, educator, and advocate for helping providers protect their practices through strategic real estate planning. Chiropractors: find out how Carr can help you and find an agent to work with! Resources: Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	342 - Stop Playing Small: The Habits, Mindset, and Hard Truths for a Breakthrough 2026	07 Dec 2025	00:46:49
What if the only thing standing between you and your breakthrough year… is your comfort zone? In this powerful solo episode, Dr. Lauryn gets radically honest about the habits, mindset shifts, and uncomfortable changes required to create a life, business, and level of health that don’t just look good on a vision board — but actually happen in real life. If you’re tired of feeling stagnant, overwhelmed, or stuck in the same patterns, this episode will wake you up in the best way. Lauryn dives into the truths most high achievers avoid: why comfort quietly kills momentum, how ceilings form inside us long before they show up in our numbers, and why the body always keeps the score when ambition goes unchecked. She shares her 2026 plan with total transparency — from tightening her health habits after an unexpected AFib diagnosis, to leveling up her business strategy, to grounding her goals in faith and intention. If you're ready for a year that asks more of you (and rewards you for it), this is your roadmap. Key Takeaways Growth requires discomfort — every time. Lauryn breaks down why comfort zones create stagnation, how to identify the real ceilings in your life and business, and what it takes to push through them with intention and clarity. Your health is part of your success strategy. After facing a surprising AFib diagnosis, Lauryn shares how stress, ambition, and ignored habits catch up — and why your body will always force changes you don’t willingly make. Big goals demand real systems. Learn how to reverse-engineer revenue, plan launches, delegate effectively, and treat your business like a business rather than “fun money.” Your relationships and faith must evolve with your ambitions. Lauryn explores how marriage, spirituality, and emotional grounding become non-negotiable when you’re scaling your life in any direction. Resources: Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	341 – From Funnels to Community: How Marketing Is Transforming in the AI Era feat. Ryan Rieder	30 Nov 2025	00:57:49
In the second half of Lauryn’s conversation with marketing expert Ryan Rieder, they shift from lead behavior and AI into a bigger, more powerful discussion: what the future of marketing will actually look like. As AI becomes standard and consumer behavior continues to evolve, funnels are losing their influence, trust is becoming the currency, and personal brand is emerging as the most important marketing strategy for practice owners. This episode explores how community, authenticity, and consistent human connection are reshaping how people make decisions in 2027 and beyond. Lauryn and Ryan break down the rise of the “messy middle,” why reactivations are increasing with print newsletters, how workshops and in-person experiences are changing, and why being known, liked, and trusted will matter more than any ad strategy. If Part 1 explained why lead behavior has changed, Part 2 dives into what to do next—and how to position your clinic and brand for the new era of marketing. Key Takeaways: The strongest marketing strategy of the future is community, not funnels. As consumers become more skeptical of being sold to, trust, belonging, and personal brand will outperform traditional lead-generation tactics. The “messy middle” explains today’s nonlinear buying behavior. People now require multiple platforms, repeated exposures, and varied touchpoints before making a decision—making consistency more important than conversion tricks. Print newsletters and human connection are making a comeback. Physical, tangible touchpoints create unusually strong recall and retention, especially in a digital world saturated with automated content. AI will streamline tasks, but authenticity will be the differentiator. Practices that pair AI efficiency with genuine, relatable human presence will dominate the next phase of patient engagement and brand loyalty. About the Guest: Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably. Tired of Missing Calls & Nobody Following Up on Leads? Get ReceptionAI Role-play Day 1 and Day 2 consults with AI. Get instant feedback, AI reports, transcripts and world-class training videos and scripts - everything you need to master new patient conversions with The AI Conversion Coach Follow Dr. Ryan: Website \| YouTube \| Instagram \| Twitter DC Practice Growth Podcast: Apple \| Spotify Resources: Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	340 – Why Your Leads Aren’t Converting: The Human Behavior Problem AI Is Poised to Solve feat. Ryan Rieder	23 Nov 2025	00:57:38
Why are new patient leads harder than ever to convert? Why do people click “request appointment” and then ignore the phone when you call them back? In this eye-opening first half of Lauryn’s conversation with marketing expert Ryan Rieder, they break down the real reasons behind today’s lead behavior—and why overwhelmed, distracted consumers require a completely different approach than what practices used even a few years ago. If you’ve ever felt confused by inconsistent lead follow-up or disappointed by low booking rates, this episode will finally make the data make sense. Together, Lauryn and Ryan unpack the psychology of modern consumers, the impact of decision fatigue, why response timing matters more than most practices realize, and how AI voice agents are beginning to fill critical gaps in speed-to-lead and consistent follow-up. You’ll learn what’s actually normal for booking percentages, why even great front desk teams struggle, and how understanding human behavior is the first step toward better systems, better conversions, and a more predictable new-patient pipeline. Key Takeaways: Modern consumers are overwhelmed—leading to inconsistent follow-through. Ryan Rieder explains how decision fatigue, content overload, and “start now, finish later” behavior impact every step of the new-patient process. Speed-to-lead dramatically increases conversion rates. Answering or calling back within 60 seconds can multiply booking chances, but most practices aren’t staffed to respond that quickly consistently. AI voice agents fill the timing and capacity gap. Early AI adoption is helping small practices match the responsiveness and follow-up systems previously only available to large organizations. Lead quality vs. lead quantity is often misunderstood. Without understanding human behavior and response patterns, practices misjudge what their booking numbers really mean—and what realistic expectations should be. About the Guest: Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably. Tired of Missing Calls & Nobody Following Up on Leads? Get ReceptionAI Role-play Day 1 and Day 2 consults with AI. Get instant feedback, AI reports, transcripts and world-class training videos and scripts - everything you need to master new patient conversions with The AI Conversion Coach Follow Dr. Ryan: Website \| YouTube \| Instagram \| Twitter DC Practice Growth Podcast: Apple \| Spotify Resources: Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! #AI #HealthcareAI #ChiropracticMarketing #LeadConversion #PatientLeads #SmallBusinessAI #MarketingTips #PracticeGrowth #AutomationTools #SpeedToLead #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	339 - The Future of Chiropractic: Philosophy, Advocacy, and AI Innovation feat. Dr. Beau Pierce	16 Nov 2025	01:01:34
What happens when old-school chiropractic passion collides with cutting-edge AI? In this episode, Dr. Lauryn sits down with Dr. Beau Pierce for a wildly compelling conversation that starts with the roots of chiropractic philosophy, advocacy, and identity — and ends in the fast-approaching future of AI-powered practice growth. From political battles to professional awakening, Beau’s story reads like three careers compressed into one…and it reveals why chiropractic may be on the verge of its biggest evolution yet. Together, they dive into why the early “cult-like fire” of chiropractic mattered, how evidence is finally catching up to philosophy, and what AI tools are poised to transform everything from documentation to patient education. They also break down Beau’s new AI projects, the rise of chiropractic-specific tech, and what the upcoming Virtual Chiropractic AI Summit will mean for every doctor who wants to grow smarter — not busier. If you want to understand where the profession is headed, this episode is your roadmap. Key Takeaways: Chiropractic’s philosophical roots are resurging as younger and mid-career docs seek clarity, conviction, and identity in a rapidly shifting healthcare landscape. AI is the next major evolution of chiropractic, offering faster documentation, higher patient engagement, smarter EHR systems, and tools that finally demonstrate the neurological impact of adjustments. Advocacy is changing, and chiropractors must embrace both evidence and authenticity as they lead patients through an uncertain healthcare era. Future-ready practices will win, especially those that combine strong systems, AI-powered tools, and a bold voice rooted in chiropractic’s original mission. About the Guest: Dr. Beau Pierce is a second-generation chiropractor, entrepreneur, filmmaker, and founder of multiple high-impact chiropractic ventures. With over 15 years of clinical experience, he blends classic chiropractic philosophy with modern systems and technology to help doctors build sustainable, profitable, and mission-driven practices. Beau is the creator of ChiroCoach.ai, co-founder of the Well-Rounded Agency, and producer of several documentary series including the landmark Vaccines Revealed project. Known for his advocacy, innovation, and bold leadership, he is currently spearheading the Virtual Chiropractic AI Summit to help practitioners understand and integrate the next wave of AI tools into everyday practice. Transform your business with Chiropractic Business Academy Check out ChiroCoach, the new AI tools for chiropractors from Dr. Beau Follow Dr. Beau on Instagram Resources: Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Follow Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Follow She Slays on YouTube Sign up for the Weekly Slay newsletter! #ChiropracticAI #ChiropracticFuture #ChiroTech #ChiropracticPhilosophy #ChiropracticAdvocacy #ChiroPracticeGrowth #ChiroLeaders #AIforDoctors #AIinHealthcare #BeauPierce #SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	338 - Reclaiming Financial Power: Healing Money Mindset and Nervous System Wealth feat. Shaneh Woods	09 Nov 2025	01:09:42
What if your struggles with money had less to do with spreadsheets—and more to do with your nervous system? In this week’s episode, Dr. Lauryn sits down with Profit Engineer and Infinite Money Mindset Coach Shaneh Woods for a transformative conversation about the energetic side of wealth. Together, they explore how burnout, self-worth, and old money stories can keep even high-achieving providers stuck in financial survival mode—and how true prosperity begins when you heal the way your body and mind respond to money itself. Lauryn and Shaneh unpack how nervous system regulation influences financial decisions, what energetic pricing really means, and why worthiness—not hard work—is the foundation of abundance. They dive into rewriting generational money beliefs, balancing masculine and feminine energies in business, and shifting from scarcity to overflow. If you’ve ever felt anxious about money, undercharged for your services, or disconnected from your financial power, this episode will change how you think about wealth forever. Key Takeaways: Money and the Nervous System: Your financial patterns mirror your nervous system health—true wealth begins when your body feels safe receiving and holding abundance. Reframing Worth and Productivity: You don’t have to earn your worth through overwork; recognizing inherent value is the key to unlocking prosperity. Energetic Pricing and Boundaries: Setting prices rooted in confidence and energetic alignment allows clients to meet you at your value, not your fear. Healing Scarcity Stories: Identifying and releasing inherited money beliefs creates space for overflow, creativity, and freedom in both life and business. About the Guest: Shaneh Woods is a Profit Engineer, Infinite Money Mindset Coach, Author, Speaker, and Entrepreneurial Accountant who bridges the soul and science of money. As the founder of Prosperity First, she helps entrepreneurs reclaim financial agency, design businesses rooted in overflow, and dismantle scarcity-driven systems. Known for blending strategic precision with intuitive insight, Shaneh is also a Human Design expert and Breathwork Facilitator—just as likely to read an Oracle card as she is your balance sheet. Subscribe to Shaneh’s Substack, Profit Is Protest Find all things Shaneh Woods and the many ways to work with Prosperity First Resources: Personal Brand Protocol: The Healthcare Provider’s Shortcut to Showing Up Online Without Burnout. Finally get the traction you’ve been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days. Follow She Slays and Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out! Follow She Slays on YouTube to watch video versions of the show and get additional content! Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	337 - The Three Phases of Brand Building and Why Q4 Is the Best Time to Start	02 Nov 2025	00:48:55
Personal Brand Protocol: The Healthcare Provider’s Shortcut to Showing Up Online Without Burnout. Finally get the traction you’ve been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days. Use code SHESLAYS500 to get $500 off your purchase! ----- What if the best time to start building your personal brand isn’t when you “have more time,” but right now—in Q4? In this solo episode, Dr. Lauryn unpacks the surprising reasons why the final months of the year are actually the perfect season for reflection, strategy, and planting the seeds of your next big opportunity. Instead of chasing the end-of-year hustle, she invites you to reframe this season as a time for clarity and creative growth. Lauryn breaks down the three distinct phases of brand building—clarity, consistency, and monetization—and explains how to navigate each one without burnout. You’ll learn why phase one is all about discovery, how to build momentum in phase two, and what it really takes to reach phase three successfully. Whether you’re a healthcare provider, business owner, or aspiring creator, this episode will help you start your brand journey with purpose and peace. Key Takeaways: Q4 is the ideal season for brand reflection and strategy. Instead of pushing harder, use this time to clarify your message and plant the seeds for future growth. Every personal brand grows through three core phases. Lauryn outlines the journey from clarity to consistency to monetization, showing how to move through each with confidence. You already have a personal brand. The key is learning how to shape and communicate it intentionally so it can serve your long-term goals. Starting small leads to sustainable success. Lauryn shares why just one intentional hour a week in Q4 can jump-start a lasting, authentic brand. Resources: Personal Brand Protocol: The Healthcare Provider’s Shortcut to Showing Up Online Without Burnout. Finally get the traction you’ve been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days. Follow She Slays and Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out! Follow She Slays on YouTube to watch video versions of the show and get additional content! Sign up for the Weekly Slay newsletter! Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	336 - From Audience to Advocates: The Art of Authentic Community Building feat. Haley Westfall	26 Oct 2025	01:13:43
What makes a community truly thrive—and how do you build one that actually lasts? In this episode, Dr. Lauryn sits down with community architect and growth strategist Haley Westfall to explore how genuine connection, shared purpose, and intentional design can transform your audience into loyal advocates. Whether you’re growing an online membership, planning local events, or nurturing patient relationships in your practice, this conversation will change the way you think about engagement and belonging. Together, Lauryn and Haley unpack the keys to sustainable community growth, from cultivating meaningful in-person experiences to creating structure that encourages participation. They discuss how to use strategy and empathy to grow without burnout, why small, purpose-driven groups often outperform massive audiences, and how authentic service—not sales—creates lasting success. Key Takeaways: Community is built through service, not selling. The most powerful growth comes when you focus on helping others connect and feel seen, not just driving conversions. Structure creates safety. Whether online or in-person, clear expectations and simple frameworks help members engage more deeply and consistently. Small and specific wins big. Niche, purpose-driven communities often create stronger loyalty and more meaningful impact than broad, general ones. Strategic connection fuels growth. Collaboration with aligned professionals and nurturing existing relationships can lead to exponential business and personal success. About the Guest: Haley Westfall is a former corporate healthcare leader turned community architect and growth strategist. As the founder of The Table and co-founder of Collab Culture, she helps entrepreneurs and business leaders create authentic, high-functioning communities that fuel connection, collaboration, and long-term success. Through her events, consulting, and membership programs, Haley blends strategic systems with genuine relationship-building to help brands grow with purpose and impact. Find all things Haley Westfall Follow Haley: Instagram \| LinkedIn Resources: Grow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th) Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out! Follow She Slays on YouTube to watch video versions of the show and get additional content! Sign up for the Weekly Slay newsletter! Follow She Slays and Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)
	335 - The Financial Education Every Doctor Needs (But Never Got) feat. Dr. Mike Mackney	19 Oct 2025	00:58:37
Why do so many highly educated healthcare professionals feel lost when it comes to money? From student debt to investing, doctors, dentists, and chiropractors often graduate with six figures of debt and zero financial training. In this eye-opening episode, Dr. Lauryn sits down with New York-based dentist and personal finance educator Dr. Mike Mackney to unpack the financial lessons that every healthcare provider should have learned in school—but didn’t. Together, they explore how to shift from survival mode to wealth-building, the difference between good and bad debt, and why investing early (even $50 at a time) can change your future. Dr. Mike shares his journey from dental school debt to owning multiple rental properties, the mindset shifts that helped him get there, and the simple habits that can help any healthcare provider take control of their financial future Key Takeaways: Financial literacy is the missing piece in healthcare education. Most medical programs teach treatment—not wealth—and it’s costing providers years of financial freedom. Debt isn’t always bad—it’s a tool. Dr. Mackney explains how understanding good vs. bad debt can open doors to ownership, real estate investing, and long-term wealth. Start small, start early. Even minimal investments create valuable financial habits and compound knowledge over time. Lifestyle creep kills freedom. The fastest way to lose financial progress is by inflating expenses as income rises—intentional spending builds sustainable success. About the Guest: Dr. Mike Mackney is a New York-based dentist on a mission to simplify personal finance and investing for busy healthcare professionals. A full-time clinician turned educator, Dr. Mackney began teaching himself the fundamentals of wealth-building during dental school, eventually expanding into real estate, stocks, and financial coaching. Through his growing social media presence, he helps doctors and dentists take control of their finances, break free from debt anxiety, and build the financial future they deserve. Learn all about Dr. Mike and how you can work with him Follow Dr. Mike: Instagram \| LinkedIn Resources: Grow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th) Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out! Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week Follow She Slays on YouTube to watch video versions of the show and get additional content! Sign up for the Weekly Slay newsletter! Follow She Slays and Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	334 - Building True Wealth and Buying Back Your Time: Fixing the Broke Doctor Problem (Part 2) feat. Kiera Dent	12 Oct 2025	00:45:35
In part two of this powerful conversation, Dr. Lauryn and Kiera Dent go beyond burnout to talk about what comes after fixing your business finances—how to build true wealth, create freedom, and stop trading every hour for income. Picking up where last week left off, they dive deep into the realities of money, marriage, and mindset in healthcare ownership. Together, they discuss the “spender vs. saver” dynamic in relationships, how to align your financial goals with your partner, and why discipline and simplicity are the keys to long-term security. Lauryn shares how she diversified her income through real estate, crypto, and personal branding, while Kiera outlines her step-by-step system for mapping financial freedom levels—from survival to abundance. If you’ve ever wondered how to actually buy back your time as a healthcare entrepreneur, this is your roadmap. Key Takeaways: Make the money, keep the money. Profit margins are just the start—wealth comes from disciplined saving, investing, and resisting lifestyle creep. Balance spender vs. saver energy. Success in business and marriage requires clear financial communication and shared vision, not control or guilt. Diversify your income streams. Lauryn shares how adding digital products, real estate, and crypto created freedom beyond her clinic. Buy back your time. Hiring leadership like a Director of Operations and learning to delegate are key to scaling and reclaiming your energy. Reinvent yourself every 7–12 years. Growth requires embracing change instead of fighting it—career reinvention is part of a healthy, evolving life. About the Guest: Kiera Dent is the CEO and founder of The Dental A Team, where she and her team consult with hundreds of dental practices nationwide. Drawing on her experience in nearly every role within a dental office, Kiera helps teams streamline systems, elevate accountability, and boost profitability while still living their best lives. Her mission is to positively transform the structure and culture of dental practices, empowering providers and teams to achieve greater success with less stress. Listen to The Dental A Team: Spotify \| Apple Follow Kiera: Instagram Check out all things The Dental A Team Resources: Join Callan Faulkner's Automate to Accelerate: The Only Proven System to Transform Hire-First Founders into AI Architects and Build Lean, Profitable Businesses That Scale Without Bloat Grow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th) Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out! Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week Follow She Slays on YouTube to watch video versions of the show and get additional content! Sign up for the Weekly Slay newsletter! Follow She Slays and Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook
	333 - Fixing the Broke Doctor Problem: Why Healthcare Providers Are Burning Out feat. Kiera Dent	05 Oct 2025	00:51:50
Why are so many healthcare providers burned out, overworked, and underpaid—despite dedicating their lives to helping others? In part one of this powerful two-part conversation, Dr. Lauryn sits down with Kiera Dent, CEO and founder of The Dental A Team, to uncover the root causes of financial and emotional burnout across chiropractic, dentistry, and other healthcare professions. Together, they dig into why so many doctors feel “broke,” overwhelmed, and disconnected from their purpose, and what needs to change in how we approach business and balance in the healthcare world. Lauryn and Kiera dive deep into the shared challenges facing modern clinicians: massive student debt, a lack of business training, and the generational shift in what work-life balance really means. They discuss how to identify where burnout truly comes from, why profit margins matter more than ever, and how to reclaim your sense of purpose without sacrificing success. Whether you’re a chiropractor, dentist, or any healthcare entrepreneur—this conversation will remind you that you’re not alone and help you start rewriting your professional story. Key Takeaways: Burnout isn’t just emotional—it’s financial. Many healthcare professionals are struggling because their businesses lack healthy profit margins and sustainable structures. Generational shifts are reshaping success. Millennials and Gen Z are rejecting outdated scripts of overwork and redefining what true balance and fulfillment look like in healthcare. Business is business—even in healthcare. Doctors need to learn core entrepreneurial and leadership skills to thrive, not just survive, in private practice. You’re not alone. Whether you’re a dentist, chiropractor, or vet, the struggles of burnout, money stress, and purpose fatigue are universal—and solvable. About the Guest: Kiera Dent is the CEO and founder of The Dental A Team, where she and her team consult with hundreds of dental practices nationwide. Drawing on her experience in nearly every role within a dental office, Kiera helps teams streamline systems, elevate accountability, and boost profitability while still living their best lives. Her mission is to positively transform the structure and culture of dental practices, empowering providers and teams to achieve greater success with less stress. Listen to The Dental A Team: Spotify \| Apple Follow Kiera: Instagram Check out all things The Dental A Team Resources: Grow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th) Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out! Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week Follow She Slays on YouTube to watch video versions of the show and get additional content! Sign up for the Weekly Slay newsletter! Follow She Slays and Dr. Lauryn: Instagram \| X \| LinkedIn \| Facebook Mentioned in this episode: Rich Doc Playbook Let's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having. Rich Doc Playbook INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)

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