Explorez tous les épisodes du podcast She Sells He Sells
| Titre | Date | Durée | |
|---|---|---|---|
| 226. You Have to Sell Yourself First: A Conversation with Empowering Women in Real Estate | 28 Sep 2026 | 00:35:17 | |
You have to sell yourself first, and that's true whether you're selling jewelry, a house, or your own business. Krista joined Karen on Empowering Women in Real Estate the Podcast for a conversation about personal branding, authentic marketing on social media, and how to sell yourself even if you've always said "I'm just not a salesperson." It starts with three months of zero dollars in sales, a lot of complaining on the couch, and one sentence from Brian that Krista did not want to hear (mostly because he was right). From there she makes the case that nothing sells itself. That goes for a necklace, a listing and a business, and it will stay true until people believe in the person selling it. In a feed full of AI influencers and agents trying to look like Selling Sunset, being fully yourself is the only thing no one can copy. If you've ever said "I'm just not a salesperson," this one is for you. Do you buy it? IN THIS EPISODE KEY QUOTE MENTIONED IN THIS EPISODE Connect with us: | |||
| 225. Hot Girls Have Hobbies: Why Midlife Women Need Something Just for Them | 21 Sep 2026 | 00:35:41 | |
Is Krista calling herself a hot girl? Yes she is, and yes, she means both kinds of hot: the conventional kind and the midlife, hot-flash-on-a-random-Tuesday kind. About a year ago, a podcast host asked Krista a simple question, "What do you do for fun?" and she had nothing. That moment sent her on a quest that took her back to a ballet studio she walked away from at 17 and onto a tennis court where she is proudly, firmly in the beginner group. In this episode, Krista shares the five things every good hobby should do for you (credit to @lifewithjacey), the one rule she follows about which hobbies stay off the internet, and her answers to every excuse we tell ourselves about why now isn't the time. If you are a woman in midlife, a mom who has put herself last for a long time, or someone who couldn't answer "what do you do for fun," this one is for you. Do you buy it? IN THIS EPISODE [0:23] The Sell: hot girls have hobbies, and the two kinds of hot KEY QUOTE "There is nothing selfish about taking care of the person that takes care of everyone else." (Krista Demcher) MENTIONED IN THIS EPISODE @lifewithjacey on Instagram Connect with us: | |||
| 224. The Fall Sales Speed Round: Football, Horror Movies, and Daylight Saving Time | 14 Sep 2026 | 00:43:16 | |
Three ideas, sixty seconds each - no prep, no mercy. That's the premise of this fall edition of the Sales Speed Round - Krista and Brian's format for practicing persuasion techniques on the fly using their signature 5S framework (Sell, Story, Solution, Stakes, Success). It's the same format from their popular Fourth of July episode, back with three fall topics pulled from a jar. Brian starts with football is the best team sport there is, making the case for teamwork and interdependence before Krista hits him with the safety objection - concussions, CTE, broken bones. He counters with physics, player-safety coaching, and a Tom Brady line about doing hard things. It's also the real conversation about whether to let your kids play football that led them to say yes with their own son. Next, Krista argues scary movies add fear to a world that already has enough, building her case on When Harry Met Sally, Shawshank Redemption, and Tommy Boy, and why she doesn't like horror movies when there's already so much darkness to choose from. Brian isn't buying it, and they get into a real debate about escapism and true crime. Last, Brian makes the case for why daylight saving time should end, tracing it back to its agricultural roots and tying it to a bigger point about status quo thinking. Along the way, they break down how to persuade someone in under a minute - anchor your idea to something bigger, tie it to an identity people want, and prep even when you've only got sixty seconds. IN THIS EPISODE [0:11] Welcome back and the return of the Sales Speed Round KEY QUOTE MENTIONED IN THIS EPISODE Connect with us: | |||
| 223. Everything You Need to Know About Sales You Can Learn From Tommy Boy | 07 Sep 2026 | 00:33:55 | |
Not long ago Krista was building a keynote around a message she teaches constantly: be authentic, use your own voice, say things the way you would actually say them. She asked Brian if there was a clip or a story that could land that point. He thought immediately of Tommy Boy — the scene where Big Tom Callahan closes a room full of buyers with a line about T-bones and butchers, and the later scene where Tommy, now running his late father's company, tries to borrow that exact line and butchers it instead. Krista used both clips on stage. It was a massive hit. She's using it again. But Brian's case goes further than one scene. He argues the whole 80-minute Chris Farley masterpiece is a sales curriculum hiding inside a road-trip comedy. Authenticity: customers smell a phony, and borrowed words don't land the same way in your mouth — something both Brian and Krista learned the hard way early in their careers, him selling Dermabond, her selling jewelry, both of them writing down someone else's script and wondering why it fell flat. Hard work and territory planning: Tommy and Richard with a paper map, no GPS, figuring out how to maximize face time across every auto parts distributor in Ohio — which in a digital world becomes the question of where your effort actually drives return, and what opportunity cost you're paying for the shiny thing you're considering. Resilience and objection handling: Tommy hears an enormous number of no's, and you watch him mature from fleeing the room at the first pushback to validating a customer's concern and then reframing it — which is exactly what he's doing in the (extremely gross, per Krista) guaranteed-box bit. Nobody has a 100% close rate. Nobody. And then the scene Brian thinks matters most: the diner. Kitchen's closed, Tommy wants wings, and he gets them — not with a pitch, but by being a human being having a bad day in front of another human being. People don't buy products. They buy personal connection. Richard says it out loud in the movie, and it's still the whole game. The counter-argument, of course, is the canon: Glengarry Glen Ross, Wolf of Wall Street, always be closing, coffee's for closers. Brian's take is that those films take one true thing — persuasion matters — and pump it full of steroids until it becomes the only thing. That's not the sales team you'd want to build. Tommy Boy gets you to the same lessons with more laughs and less bro club. If you sell anything, lead a sales team, are looking for a training that people will actually enjoy, or have somehow never seen Tommy Boy — this one is for you. Do you buy it? IN THIS EPISODE [0:12] The Sell: Tommy Boy is the greatest sales movie of all time (and the live revision to a better sell) KEY QUOTE "I can get a good look at a T-bone by sticking my head up a bull's ass, but I'd rather take the butcher's word for it." — Big Tom Callahan (and the line Tommy should never have tried to borrow) MENTIONED IN THIS EPISODE Tommy Boy (1995) — Chris Farley, David Spade, and Callahan Auto Parts of Sandusky, Ohio Connect with us: | |||
| 222. Your Resume Isn't Your Legacy: What Dolly Parton's Death Taught Us About Being Remembered | 31 Aug 2026 | 00:33:58 | |
Your resume is not your legacy. That's the idea Krista Demcher is selling in this special solo episode of She Sells He Sells: Ideas Worth Buying — inspired by the death of Dolly Parton on August 25th, and by a post Krista wrote on a whim that ended up read on SiriusXM, shared by Miss Rachel, and viewed nearly six million times. Krista starts with the trophy case, and it's staggering: roughly 3,000 songs written, 11 Grammys, an Emmy, two Oscar nods, a Tony nod, 13 CMA Awards, and a place in three different Halls of Fame. But when Dolly died, that isn't what filled anyone's feed. People weren't mourning a resume. They were mourning a person — and Krista, an admitted Enneagram Three achiever, sat with what that actually means for the rest of us, who will never have a trophy case like Dolly's. She tells her own Dolly origin story — a chance stop at the Dolly Parton Experience at Dollywood in 2018, not knowing much about Dolly beyond 9 to 5, and walking out a forever fan enough to name a Christmas tree after her. She reads the actual post she wrote the morning after Dolly's death, walks through why it took off the way it did, and shares some of the comments that stopped her in her tracks — including the one that captures the whole idea: "Dolly loved you back." From there, Krista lays out three things she thinks we're actually supposed to take from a life like Dolly's: how your struggle can become your legacy (the Imagination Library, built because her father never learned to read), why you can't take yourself too seriously (the Dolly Parton look-alike contest she entered — and lost), and how what's meant for you won't pass you by (the story of turning down Elvis, and what came back around twenty years later through Whitney Houston). She also tackles the pushback head-on: yes, Dolly could do things most of us can't, because of her money and fame. But the scale is different — the instinct isn't. And she closes with three quiet, mostly unknown stories that prove it. If you've spent the last week scrolling through Dolly tributes, wondering why none of it is about the music — this episode is for you. IN THIS EPISODE [0:08] Welcome back — the Sell: your resume is not your legacy KEY QUOTE "Fame didn't build her character. The character was there, and fame allowed her to amplify it." — Krista Demcher MENTIONED IN THIS EPISODE The Dollywood Foundation's Imagination Library Connect with us: | |||
| 221. Flattering Is A Myth With Ava Demcher | 24 Aug 2026 | 01:08:44 | |
Flattering is a myth. That is the idea Ava Demcher is selling in this episode and if the name sounds familiar, it should. Krista' and Brian's oldest daughter is back for her third appearance on the show, and her first in the rebranded studio she helped conceptualize (creative direction, color palette, and one $3 Helvetica license included). The idea was born during dress try-ons for the vow renewal Ava planned for her parents. Krista put on a dress, winced, and said the thing every woman has said in a fitting room: "this is not flattering." Ava's response: flattering is a myth. She has the receipts to back it up. At 19, Ava is a bridal stylist who has worked with more than 150 brides, and she swears the word "flattering" comes up in 90% of her appointments. From the plus-size bride told she needs an A-line that hides everything, to the thin bride told a ballgown will swallow her up, Ava has watched the same idea hold women back from what she considers the actual point of fashion: looking cool. Her case: "flattering" is really about hiding - rolls, lumps, arms, stomachs, anything that makes you a human being - while accentuating is about showing off what you've got. (Spoiler: this is the distinction that finally sells Krista.) Ava walks through why getting dressed should start with goals instead of rules, why mass-produced clothing was never made for your body anyway, and why the body-type formulas fall apart the moment you look at history: plump was flattering in the Middle Ages, thin is flattering now, and a standard that changes with every era isn't a standard at all. It's a myth - "like a unicorn, but less cute." Along the way: the double standard (nobody asks if a man's blazer flatters him), the record sales summer Ava just had at K&B Bridal and the honesty-plus-authority approach behind it, the millennial bride vs. the Gen Z bride, hard-earned advice for parents of preteen girls (there is a difference between unflattering and inappropriate, and a reason criticism stings most from the people who love you), and the World Cup surprise TikTok that racked up 4.5 million views and a Daily Mail headline. If you have ever put something back on the rack because it "wasn't flattering," if you're shopping for a wedding dress, or if you're raising a girl who is about to walk downstairs in an outfit you have opinions about, this one is for you. Do you buy it? IN THIS EPISODE [0:00] Welcome back — Ava's third appearance, and her first in the studio she helped rebrand KEY QUOTE MENTIONED IN THIS EPISODE K&B Bridal — where Ava has styled 150+ brides Connect with Ava: Connect with us: | |||
| 220. Motherhood Is Your Greatest Competitive Advantage with Sharon Macey | 17 Aug 2026 | 00:41:24 | |
Motherhood is your greatest competitive advantage. That's the idea Sharon Macey is selling this episode, and she's got the résumé to back it up — literally. Sharon spent years in the New York advertising world as a copywriter and associate creative director before stepping away to raise her three kids full time. Almost twenty years later, with her kids grown and flown, she had a realization: the skills she built running a household weren't separate from her professional life. They were the most advanced version of it. Radical empathy, split-second decision making, crisis management, negotiating with a four-year-old who won't leave the park — none of that shows up on a résumé, but all of it is exactly what makes someone effective in a leadership role. Her story starts with a shelf. Sharon describes putting her advertising career "on a shelf" the day she became a stay-at-home mom, assuming those skills were on pause. They weren't. She was still pitching, still negotiating, still coming up with the one-liner that would anchor a school fundraiser — she just didn't have a name for it yet. That reframe is what eventually led her to found the Mom To MORE® podcast, now a top 2% globally ranked show, built to amplify the stories of women reinventing themselves after their at-home years. Sharon and Krista get into exactly how to translate two decades of parenting into language a hiring manager or a client will understand — starting with a notes-app exercise anyone can do tonight. They also tackle the two biggest objections Sharon hears: "I'm too old" and "I've lost my former skill set" — and why neither one holds up. If you've ever felt like your years at home don't belong on your résumé, or you're staring down a career pivot and don't know where to start — this one's for you. Do you buy it? IN THIS EPISODE [0:00] The Sell: motherhood is your greatest competitive advantage KEY QUOTE "Motherhood is not a detour from any sort of competitive edge. It is your competitive edge." — Sharon Macey MENTIONED IN THIS EPISODE The notes-app exercise for uncovering your hidden résumé Connect with Sharon: Connect with us: | |||
| 219. In-Office Beats Remote Work: A 20-Year Remote Employee Changes His Mind | 10 Aug 2026 | 00:27:38 | |
The in-office work environment is better than remote, and it's more effective. That is the idea Brian is selling in this episode , and he's flying solo to do it. Bold move from a guy who worked remote for nearly twenty years, often for companies in entirely different time zones. But eight months into his first true in-office role, Brian is a convert — and he's making the full case. His story starts with three customers from three completely different organizations, each flagging the same problem on the horizon. Brian brought it back to his team, talked it through across the table, and watched an engineer whiteboard and build a working demo platform — in a single afternoon. Would that have happened in a remote environment? Eventually, maybe. In an afternoon? No way. Brian's case cuts both ways. For leaders: if you're mandating a return to office, it's on you to build an environment people actually want to be in — good chairs, real refreshments, a layout that isn't 400 cubicles under fluorescent lights. For employees: stop dwelling on the commute and the parking, and get honest about what remote work is costing you — mentorship, relationship building, faster answers, team chemistry, and a clearer line between work and home. He also brings the numbers. Roughly 40% of the American workforce works for companies with fewer than 50 people, where two or three bad culture fits can mean nearly 10% turnover. 92% of employees say culture is either why they stay or why they're job hunting. And replacing a single employee can cost anywhere from 50% to 200% of their annual salary. If people are your most valuable resource, the office is where you invest in them. If you are a leader weighing an RTO policy, an employee who's grown very attached to pajama pants on Zoom, or anyone still fighting the return-to-office battle — this one is for you. Do you buy it? IN THIS EPISODE [0:00] The Sell: in-office work is better than remote (Brian flies solo) KEY QUOTE "If you're telling me that the people in your organization are your greatest resource, then investing in those people would likely have the best outcome." — Brian Demcher MENTIONED IN THIS EPISODE The demo platform built in one afternoon — the story that started it all Connect with us: | |||
| 218. Success Has Seasons And Your Business Should Too: 24 Years In Real Estate With Karen Cooper | 03 Aug 2026 | 00:39:38 | |
Success has seasons, and your business should too. That is the idea Karen Cooper is selling in this episode of She Sells He Sells: Ideas Worth Buying, and after 24 years in real estate, she has lived every single one of them. Karen's argument is this: we readily accept that our lives have natural seasons, but we refuse to acknowledge that our businesses do too. We think we have to keep doing things the way we did five, ten, fifteen, twenty years ago. That's not how it works, and pretending otherwise is a fast track to real estate agent burnout. She would know. Ten years into her career, with three young children at home, a husband working shift work as a career fireman, and 50 to 60 home sales a year, Karen was running with her hair on fire. She remembers standing on the porch at her son's birthday party, on the phone with an upset seller, watching her life unfold in front of her without actually participating in it. Her first attempt at a fix - trading production for a managing broker role, the "traditional" next step in real estate - turned out to be a colossal mistake. She traded one version of burnout for another. What actually changed everything was becoming open: open to what her business could look like, open to what this career could look like, open to redefining success as more than a number. That openness led to founding Empowering Women in Real Estate, a community that started as a free Facebook group 12 years ago and now includes over 42,000 women in real estate across the industry. Karen and Krista get into what it takes to let go of the version of success you've worked so hard to build, why "I don't know the answer, but I can point you to someone who does" is the ultimate confidence, how to step off the speeding train of making more money to fund a bigger life that requires making more money, and the question to ask yourself when you don't even know what season you're in anymore. If you are a real estate agent, a business owner, or anyone who only knows success as more - more clients, more volume, more everything - this one is for you. IN THIS EPISODE [0:00] Welcome — Karen Cooper and the idea worth buying KEY QUOTE "It's not just success in terms of numbers. It's also success in terms of personal fulfillment. And I think that is really the key." — Karen Cooper MENTIONED IN THIS EPISODE Empowering Women in Real Estate — Karen's community of 42,000+ women in the real estate industry Connect with Karen: Connect with us: | |||
| 217. Family Travel Is the Best Way to Spend Your Money | 27 Jul 2026 | 00:36:16 | |
Family travel is the best way to spend your money. That's the idea Krista and Brian are selling this week, fresh off back-to-back family vacations — an eight-day family trip to the Dominican Republic for their 25th wedding anniversary, followed immediately by their annual family vacation to the Outer Banks. The story centers on Las Terrenas, a quieter, less touristed stretch of the Dominican Republic's northern coast — chosen specifically for family travel that offered a mix of relaxation and real cultural immersion, instead of the big all-inclusive resort experience. Krista and Brian talk through the decision to bring the whole family instead of going just the two of them for their anniversary, working with a travel agency (Mango Tree Travel) for the first time, and the moments that made the trip — including their kids being interviewed by a Dominican news crew on July 4th, and a surprise vow renewal the kids planned and carried out themselves. But this episode isn't just a trip recap — it's the real case for why family travel is worth prioritizing over material spending, including the home renovations they've put off for years to keep taking these family vacations. They back it up with research: a Cornell psychologist's decades of work showing people are happier from experiences than possessions, and studies on how family vacations build bonding, communication, and connection. They also tackle the objections head-on: kids won't remember the trip, wouldn't a couples-only vacation be more relaxing, and isn't family travel only possible if you have money to burn. If you've ever wondered whether the splurge on a family trip is worth it over the kitchen reno or the new floors — this episode makes the case for family travel. IN THIS EPISODE [0:00] Welcome back — fresh off two weeks of vacation KEY QUOTE MENTIONED IN THIS EPISODE Mango Tree Travel (not sponsored, but could be) Connect with us: | |||
| 216. Everyone Is Creative: How to Rewire Your Brain in 5 Minutes a Day With Blythe Harris & Mallory May | 20 Jul 2026 | 00:49:28 | |
The Daily Creative co-founders make the case that creativity isn't a talent — it's a daily habit with science-backed benefits for stress, focus, and brain health. Want to be more creative? Science says you already are. This week's sell: everyone is creative — even the 75% of people who swear they aren't. Krista sits down with Blythe Harris and Mallory May, co-founders of the creative wellness platform Daily Creative and co-authors of the instant bestseller Daily Creative: The Five Minute Habit to Rewire Your Brain. Blythe spent seventeen years as co-founder and chief creative officer of Stella & Dot Family Brands; Mallory spent twelve years as a VP at Sotheby's and has taught at Parsons School of Design. Together they've led creativity workshops for Chanel, Oprah Daily, Jefferies, and Rothy's — and they're on a mission to eliminate the phrase "I'm not creative" from the lexicon. Blythe's story starts in an unforgettable place: at 22, she was hit by a Mack truck in San Francisco, pronounced dead on arrival, resuscitated, and put through a grueling recovery. The thing that helped her process the trauma? Doodling. Not making art — just repetitive motion with her hands. Years later, the science of creativity would explain exactly why that worked, and why knitting, scribbling, and drawing calm the nervous system. The conversation digs into where "I'm not creative" actually comes from — school, shame, and comparison — and why the belief is factually wrong. A study commissioned by NASA tracked 1,600 kids from age five to adulthood: 98% tested at genius level for creativity at five, and only 5% still did by 25. Creativity isn't missing; it's unnourished. The fix is what researchers call mini-C creativity: a few minutes of creative practice a day, no talent or blank canvas required. Naming colors. Noticing sounds. Walking your dog a different route. Eating with your non-dominant hand. And the benefits are real: recent research from Dr. Daisy Fancourt found that even a few minutes of creative activity a day measurably improves mental and physical wellbeing — lowering cortisol, building cognitive flexibility, helping prevent dementia, and even reducing bias. The New York Times just called creativity the fifth pillar of wellness. Krista shares how it's shown up in her own life since returning to ballet, and why this matters especially for midlife women in the sandwich generation. The conversation closes on the bigger picture: creativity as a tool for self-discovery, why AI and automation are making our brains lazy, and what the world could look like if everyone stopped saying "I'm not creative." KEY QUOTE IN THIS EPISODE CONNECT WITH BLYTHE & MALLORY Connect with us: | |||
| 215. Late Bloomers Win in the End (Why Success After 40 Is the Norm) | 13 Jul 2026 | 00:26:38 | |
Krista makes the case that midlife is not too late — your peak years for success, reinvention, and growth are still ahead of you. Think you missed your window? The research says otherwise — success after 40 is the norm, not the exception. This week's sell: late bloomers win in the end. In this solo episode, Krista takes on the narrative most of us grew up with: that success comes early, you find your one thing in your twenties, and if you haven't "made it" by 45, it's over. She's calling that what it is — and making the case for midlife reinvention with a 47-year-old ballerina, an oak tree, and the science of when your brain actually peaks. Here's the thing about oak trees: they don't produce a single acorn for at least their first 20 years, and their peak production happens between years 50 and 80. It's the reason Krista named her business Acorn, and it's the perfect model for a human life — decades of rooting and growing before the best output arrives. The story starts in a ballet studio, where Krista recently returned decades after her teenage ballet chapter ended abruptly and on someone else's terms. Is it a little embarrassing to be a 47-year-old woman at the barre, posting the videos on social media? Sure. It's also empowering, liberating, and proof of the whole idea: it's never too late, and being seen trying is the thing most of us over 40 have stopped letting ourselves do. Then she brings the receipts: a University of Western Australia study found that psychological functioning — emotional stability, decision making, moral reasoning — peaks between ages 55 and 60. Not under 30. Not under 40. The skills that matter most in business, leadership, and life are still climbing when the world tells you you're past your prime. The conversation closes on the real stakes: not failure, but regret. The email you didn't send, the career change you didn't make, the thing you'll wish you'd tried. Plus the late bloomers who prove the point — Vera Wang designing her first wedding dress at 40, Julia Child publishing her first cookbook at 49, Judge Judy hitting TV at 53, and Grandma Moses illustrating her first book at 72. KEY QUOTE IN THIS EPISODE Connect with us: | |||
| 214. Your Breath Is Your Most Underused Tool With TEDx Speaker & Breathwork Coach Stacy Fritz | 06 Jul 2026 | 00:55:48 | |
You breathe 20,000+ times a day without thinking about it once. This week, Stacy Fritz makes the case for why that needs to change. This week's sell: your breath is your most underused tool. Krista sits down with Stacy Fritz — TEDx speaker, longtime yoga teacher, and 11-time marathoner — who breaks down why most of us are breathing on autopilot when we could be using it to change our state in seconds. Stacy's story starts in an unlikely place: kindergarten rest time, where she remembers being told to "just lie there and breathe" and not understanding why. From there it shows up everywhere — in her marathon training, where learning to match breath to pace kept her from hitting the wall, and most personally, in 2018, when her younger brother Brad was diagnosed with stage four colon cancer. Stacy used breathwork, Reiki, and massage to help him manage pain and anxiety through a two-and-a-half-year illness, and that experience became the spark for VidaBall, the breath-training device she spent over three years building and eventually launched in 2024. Stacy teaches what she calls "coffee, water, and wine" breathing — three simple patterns for three different moments: energizing, balancing, and calming. She walks Krista through each one live, including the 4-7-8 technique she recommends for sleep, and shares the backstage hack she taught a fellow TEDx speaker to calm her nerves seconds before walking onstage.
KEY QUOTE "If you want to know how somebody is actually doing, don't ask them how are you doing. Watch the breath." — Stacy Fritz IN THIS EPISODE CONNECT WITH STACY FRITZ → VidaBall on Amazon: search "VidaBall" → Save 15% on VidaBall with code TEDXBREATHE → TEDx talk, "Your Breath Is the Heaviest Thing You Will Ever Hold" → Free download: "The 7 Archetype Office Breathers — Which One Are You?" → Website: www.stacyfritz.com → Instagram: @StacyFritzCommunity → LinkedIn: @StacykFritz --- Connect with us: Take the FREE Personal Brand Quiz: www.kristademcher.com/personal-brand-quiz Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast | |||
| 213. How To Sell An Idea Fast: A Fourth of July Speed Round | 29 Jun 2026 | 00:41:03 | |
We usually take 30 to 60 minutes to sell one idea. This week we are taking on three Fourth of July pitches, one minute each. Do you buy it? This week's episode breaks our own format. Normally we walk you through the 5S Persuasion Framework over a full-length sell — thirty, forty, sometimes sixty minutes with a guest. This time, Krista and Brian turn the whole episode into a mini masterclass in selling fast: three light, seasonal ideas, each pitched in under a minute, to prove the framework holds up even when you don't have half an hour. As a refresher, the 5 S's are the Sell (the idea, stated plainly), the Story (the emotional hook that makes someone care), the Solution (how to actually do the thing), the Stakes (what's lost if they don't buy in), and the Success (what's gained if they do). Brian opens with his pitch that the Fourth of July belongs on the Mount Rushmore of holidays, drawing on a Fourth of July ceremony he experienced as a cadet at West Point. Krista counters — well, pitches — that taking pictures of fireworks is a waste of your phone's camera roll, using last year's Fourth of July at a friend's pool as her story. And Brian closes the episode arguing that hot dogs are top-notch cuisine, backed by a Fenway Frank and a family trip to Fenway Park. Krista, lifelong hot-dog holdout, does not fully concede. Each idea gets sold twice: once as a clean, start-to-finish pitch hitting all five S's back to back, and once as a real, messy back-and-forth — complete with objections, tangents, and a Bennett cameo. Whether you've got thirty seconds at the water cooler or a full pitch meeting, this episode is proof you don't need forty minutes to sell an idea — you just need the five right moves. Happy Fourth of July. Do you buy it? KEY QUOTE "Hope is an extremely powerful driving force." — Brian Demcher IN THIS EPISODE 0:00 — Welcome back — why this episode breaks the format 1:30 — A refresher: the 5 S's 4:00 — Previewing the three Fourth of July ideas (and a Meet the Parents detour) 7:00 — Sell #1: "The Fourth of July is on the Mount Rushmore of holidays" — Brian's full pitch 9:30 — Breaking down the five S's in Brian's pitch 11:30 — Round two: the Mount Rushmore pitch as a real back-and-forth 20:00 — Sell #2: "Taking pictures of fireworks is a waste of your phone's camera roll" — Krista's full pitch 22:30 — Round two: the firework pitch as a back-and-forth 27:30 — Sell #3: "Hot dogs are top-notch cuisine" — Brian's full pitch, starring a Fenway Frank 30:30 — Round two: the hot dog debate — objections, chicken sausage, and Green Eggs and Ham 37:00 — Wrap-up: compressing the framework into one, three, or five minutes 38:30 — Happy Fourth of July — do you buy it?
Take the FREE Personal Brand Quiz: https://www.kristademcher.com/personal-brand-quiz Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast | |||
| 212. Wellness Doesn't Have To Be Complicated: Anita & Kelly Krpata On Building BRYTR DAYS | 22 Jun 2026 | 01:09:54 | |
Try BRYTR DAYS: https://brytrdays.com/?ref=KRISTADEMCHER ------ What if the reason your supplements aren't working isn't the supplements...it's that no one ever told you they don't actually work together? That's exactly what Anita and Kelly Krpata, founders of BRYTR DAYS, are selling in this episode, and coming from a couple who built their company out of a four-year cancer battle and a stack of NIH research papers, we should probably listen. Their story starts in May 2022, when a routine colonoscopy turned into Kelly's colon cancer diagnosis. What followed was two rounds of chemo, two surgeries, a recurrence, and one ER visit where Kelly was, by his own doctor's account, minutes from a medical emergency his surgeon had dismissed as normal. It's a story that ends with them walking away from corporate life entirely and building a wellness brand from scratch. In this episode, Anita and Kelly break down why the wellness industry ballooned into a $7 trillion business by convincing us we need 90-plus ingredients stacked into one supplement, what nutritional psychiatry actually is, and why your grandparents managed without any of it. They walk us through exactly what they built instead: 17 clinically studied nutrients across four pathways - hydration, anti-inflammation, gut health, and neuroplasticity - using their "three Rs" framework of right ingredients, right ratios, and right interactions. The energy and recovery results our own hosts have seen in just two months will make you want to start tomorrow. If you've ever stood in front of a cabinet full of supplements and still felt exhausted, or wondered why nothing on the label seems to be working together, this episode is the information you didn't know you needed. In this episode: Wellness doesn't have to be complicated — the $7 trillion industry built on confusion [1:00] The colonoscopy that changed everything: Kelly's May 2022 cancer diagnosis [3:00] The ER scare and the cracks in traditional medicine [7:00] Why traditional medicine treats symptoms instead of the whole body [12:00] Discovering nutritional psychiatry — the link between nutrition and brain health [16:00] What's actually in BRYTR DAYS: 17 nutrients, not 90 [21:00] The three Rs: right ingredients, right ratios, right interactions [25:00] Why "more" isn't better — the supplement industry's biggest myth [29:00] The four pathways: hydration, anti-inflammation, gut health, neuroplasticity [34:00] Real results: energy, recovery, and breaking the reactive cycle [40:00] Where to find BRYTR DAYS and the money-back guarantee [48:00] --- Key Quote: "Life got complicated. Your body didn't." — Anita Krpata ----- Connect with Anita & Kelly Krpata: @brytrdays Website: www.brytrdays.com ---- Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast | |||
| 211. Cardio Is Making You Gain Weight: Paige Swenson On Strength Training, Perimenopause, And Taking Back Your Body | 15 Jun 2026 | 00:53:33 | |
What if the thing you've been doing to stay healthy is actually working against you? That's exactly what 13-time Ironman triathlete and certified women's health coach Paige Swenson is selling in this episode, and coming from someone who has crossed the finish line at the Ironman World Championships in Kona, we should probably listen. Paige didn't come to this idea from sitting on the sidelines. She came to it after gaining 15 pounds despite logging more cardio hours in a week than most people do in a month. Her story starts in the fall of 2022 when her jeans stopped fitting and her cycling bibs started telling a different story, and it ends with a science-backed program that changed everything she thought she knew about her body. In this episode, Paige breaks down why women in perimenopause and menopause have a fundamentally different biological response to exercise, what cortisol has to do with the belly pooch that seemingly appeared out of nowhere, and why the "calories in, calories out" advice you grew up with is one of the most outdated things you can follow after 40. She walks us through exactly what shifted for her: the carb cycling, the intermittent fasting, the strength training, and what it looks like to work with a certified coach who has lived every bit of this herself. The results her clients have seen in as little as two weeks will make you want to start tomorrow! If you've ever felt frustrated that nothing is working the way it used to, or if you've been told by a doctor to "just wait it out," this episode is the information you didn't know you needed. In this episode: Why cardio spikes cortisol and what that does to your metabolism during perimenopause [1:30] Key Quote: Connect with Paige Swenson: Connect with us: | |||
| 210. Pretty Privilege Is Hindering the Workforce | 08 Jun 2026 | 00:40:51 | |
Pretty privilege is hindering the workforce. That is the idea Brian is selling in this episode of She Sells He Sells: Ideas Worth Buying. Krista is not buying it...at least not entirely. Brian's argument is this: attractive people have been quietly handed a pass in professional settings for a long time — in hiring rooms, in Hollywood, in politics — and the downstream effect is a generation of young people chasing aesthetics over competency. The kids aren't out there "skills maxing." They're looks maxing. And if we don't talk about it, we keep rewarding the wrong thing. Krista keeps poking holes, but somewhere between arguing about whether Kim Kardashian's failed bar exam proves or disproves the whole thing, and whether Brian himself might have been hired because he's tall, they find their way to something actually worth sitting with: the difference between genetic pretty privilege and intentional grooming. One you're born with, one you choose, and only one of them is actionable. The stakes, per Brian, are real. If we keep conflating attractiveness with competence, we get workforces full of people who look the part and can't do the job. If we keep producing content that tells the next generation the hill worth dying on is their face — we are in trouble. They don't fully agree by the end, but they get somewhere honest. IN THIS EPISODE [0:00] Welcome — the idea Brian is selling today KEY QUOTE MENTIONED IN THIS EPISODE Looks maxxing — the trend Brian uncovered in his research Connect with us: | |||
| 209. Creating Content Is The Best Form Of Self-Discovery | 01 Jun 2026 | 00:30:14 | |
Is creating content actually the best form of self-discovery, and can showing up messy and imperfect online change who you are? Krista says yes, and the case she makes is hard to argue with. In a world drowning in AI-generated copy and cookie-cutter content, the human voice has never been more valuable or more rare, and the only way to find that voice is to use it. Krista spent five years building ACORN into a coaching business with hundreds of clients, a team of coaches, and every marker of online business success. It looked right from the outside, but it never felt right from the inside. When she finally pulled back and started creating content with no offer to tie back to — shopping vlogs with her daughter, a Thanksgiving turkey hunt with her son, day-in-the-life videos where she called herself a painfully average entrepreneur — she started remembering who she actually was. The brand deals, speaking invitations, and book conversations that followed were never the point. Finding herself was. In this episode: why showing up publicly strips away perfectionism and people-pleasing in a way nothing else can, the five steps to start creating content that is authentically yours, how to define your vision instead of your goal, why women over 35 and 40 have a wide open market right now, and why the personal brand quiz is the best place to start.
IN THIS EPISODE KEY QUOTE MENTIONED IN THIS EPISODE Personal Brand Quiz — take it at www.kristademcher.com/personal-brand-quiz to find out whether your foundation is your story, your values, your energy, or your approach Connect with us: | |||
| 208. You Have To Become It Before You Receive It With Gabby Roberts | 25 May 2026 | 01:14:25 | |
Gabby Roberts is a former New York City Rockette, content creator, and host of the Kicking It Real podcast. Her argument is this: you cannot wait until the opportunity arrives to start becoming the person who deserves it. The preparation, the identity, the habits — those have to come first. Not because of manifesting or vision boards, but because when you are truly becoming the thing you want, you start to see opportunities that were always there. You start to move differently, and the world responds to that. To make her case, Gabby takes us back to a childhood bedroom in Chicago during COVID — a breakup, a quarantine, and a stranger's Instagram story that showed her a life she wanted badly enough to go get. Less than two years later, she was a Radio City Rockette. But this is not just a dance story. Gabby talks about the four-year gap between college graduation and booking the job — the rejection letters, the half-committed phase, the boyfriend who redirected her toward practicality, and the moment she finally got so sick of her own excuses that the fear of not going became bigger than the fear of going. She talks about what it looks like to actually close the gap between who you are and who you need to be — and why the smallest daily habit, done consistently, is the thing that builds the trust that builds the confidence. If you have ever had a dream that felt both true and out of reach at the same time, this one is for you. IN THIS EPISODE KEY QUOTE MENTIONED IN THIS EPISODE Connect with Gabby: Connect with us: | |||
| 207. EQ Is More Important that IQ | 18 May 2026 | 00:37:05 | |
Is emotional intelligence actually more valuable than IQ — and can you prove it with economics? Brian Demcher says yes, and the case he makes is hard to argue with.EQ is greater than IQ. That is the idea Brian is selling this week. Not because IQ does not matter, but because the economics of scarcity have changed everything. Information is everywhere now. Anyone with a smartphone has access to more knowledge than the smartest person in any room twenty years ago. That makes IQ less scarce, and basic economics tells us the less of a thing that exists, the more valuable it becomes. Emotional intelligence — the ability to read a room, regulate your own reactions, and respond to what people are actually feeling — is still rare, and it is getting rarer. Brian spent years in medical device sales walking into operating rooms and presenting to surgical committees. He thought preparation and product knowledge were everything. Until a committee meeting at a major hospital taught him the hard way that being the most prepared person in the room means nothing if you cannot read it. He called on a surgeon mid-presentation without warning, saw the discomfort, and doubled down on facts instead of adjusting. He did not get the account, and he has never forgotten why. In this episode: what emotional intelligence actually is and why it has nothing to do with being soft, the scarcity economics framework that explains why EQ is your biggest professional edge right now, how to start building emotional intelligence through practical daily habits, why artificial intelligence is accelerating the urgency of this conversation, and what changes in your career and relationships when EQ becomes your default.Your resume gets you considered, but your EQ gets you chosen. IN THIS EPISODE [0:00] Welcome — Brian Demcher and the idea worth buying KEY QUOTE "EQ is becoming more and more scarce while IQ is becoming less and less scarce every single day." — Brian Demcher MENTIONED IN THIS EPISODE Switch by Chip and Dan Heath — Krista references it directly as a book they have discussed multiple times on the podcast, about how humans lead with emotion before logic The lizard brain — Krista's reference to how we are wired emotionally before rationally She Sells He Sells 1.0 — Krista references the original trailer and the shift from buyer beware to seller beware Connect with us: | |||
| 206. You Attract What You Are, Not What You Want With Naomi Kreske | 11 May 2026 | 01:03:49 | |
Can the law of attraction actually be explained by science? Life coach Naomi Kreske says yes — and once you understand it this way, you will never think about manifestation, mindset, or personal growth the same way again. You attract what you are, not what you want. That is the idea Naomi is selling, and it is one of those ideas that sounds simple until you realize how hard it actually is to live. Naomi is a certified life coach, a mom of three, and the founder of Keep Finding You. Her sell is this: we spend so much energy chasing what we want: the relationship, the career, the life - without ever asking whether we are actually showing up as someone who can hold it. And until those two things are aligned, you will keep attracting exactly what you are putting out. Not what you are wishing for. Naomi knows this firsthand. A blindsiding divorce left her a single mom of three kids, the youngest just nine months old. She spent the next decade in what she lovingly calls the Hot Mess Express. She wanted love and stability. But she was emotionally unavailable, surrounded by the wrong people, and completely unaware that she was the common denominator. It wasn't until she read a story in a book that described her own life back to her -wanting Prince Charming while doing everything that pushed him further away — that the shift began. This is not just philosophy. Naomi walks through the science - including declassified CIA files from the 1980s and measurable neuroscience - that backs up the law of attraction as a real, documented phenomenon. But more than the science, it is her story that sells it. Because she has been deep in the mess, and she found her way out by becoming someone different, not by chasing something different. She also gets into manifestation: what it actually means, the three core principles behind it, and why the hardest one (letting go and having faith) is the one most driven, achievement-oriented people refuse to do. If you have been doing all the right things - reading the books, listening to the podcasts, taking the courses - and nothing is actually changing, this one is for you. IN THIS EPISODE KEY QUOTE MENTIONED IN THIS EPISODE Connect with Naomi: Connect with us: | |||
| 205. Mom Brain Is Real, But Society Is Working Against It With Nicole Hackett | 04 May 2026 | 00:44:36 | |
Mom brain is real, but society is working against it. That is the idea Nicole Hackett is selling and before she even finished explaining it, Krista was done...sold - immediately. Nicole is a biochemical patent agent, a mom of two, a podcast host, and the author of the new novel Mom Brain. Her argument is this: what we casually call "mom brain" — the forgetfulness, the scatter, the feeling of being pulled in ten directions at once — is not a punchline. It is one of the most significant neurological events a woman's brain will ever go through. Researchers can look at a brain scan and tell you which one belonged to a mother. The changes are that profound. And yet society sends women back to work four months postpartum and expects them to perform exactly as they did before. Nicole's case is that by doing that, we're not asking women to push through. We're asking them to fight their own biology. And that fight is exhausting. Nicole explains the science of synaptic pruning — the neurological process that happens during pregnancy where the brain strips away what isn't relevant to raising a child and strengthens what is. The parts of the brain associated with empathy, human connection, and reading people get sharper. Which, as Nicole points out, is not a liability. It is a superpower. It made her a better fiction writer. It made her better at her job. It changed the way she moves through the world. But Nicole is not just selling the science. She is selling the story. She wrote six books before selling her debut. She collected hundreds of rejections over years, all while building a demanding career and raising two kids under six. She goes to Starbucks every morning for an hour before her workday starts — that is where the books get written. And she talks honestly about what it costs to do all of that with a brain that is, by design, wired to be thinking about her children. The mom guilt that runs in the background while you are trying to do your job. The moment you miss muffins with mom and spiral. The realization that the guilt is not a character flaw — it is biology. And that realizing it is the first step to working with it instead of against it. This is also the episode where Krista shares her own story — going back to work full time after her first daughter, feeling like a completely different person, and being told it was just hormones. It wasn't just hormones. If you are a working mom, a postpartum mom, or anyone who has ever felt like a different person after having children and been told to just get back to normal — this one is for you. IN THIS EPISODE [0:00] Welcome — Nicole Hackett and the idea worth buying KEY QUOTE MENTIONED IN THIS EPISODE Connect with Nicole: Connect with us: | |||
| 204. Love Won't Save Your Marriage (25 Years In) | 27 Apr 2026 | 00:46:33 | |
Love won't save your marriage. That is the idea Krista Demcher is selling in this very special episode of She Sells He Sells: Ideas Worth Buying — recorded in honor of her and Brian's 25th wedding anniversary. Not exactly the romantic pitch Brian was expecting. And yet, by the end of the episode, he's buying it. Krista's argument is simple and a little uncomfortable: two people can love each other deeply and still slowly grow apart, make a thousand small decisions that create a rift, and wake up one day in a miserable marriage. Love is not the thing that saves a marriage. Growing together in the same direction is. And that takes real work. To make the case, Krista tells a story she's never fully told on the show before: the fight. About seven or eight years ago, Brian was at a conference in Boston and Krista found out he was having quiet conversations about promotions that could have relocated the whole family — conversations she was not part of. It became the biggest argument of their marriage, a couples therapy ultimatum, and the exact moment Brian said the words that lit Krista up: "I love you and you love me — that's enough." She did not agree. She still doesn't. And she explains why. From there, the two of them walk through what has actually held their marriage together for 25 years: the Michelangelo Phenomenon (choosing a partner who sees the David in you), aligning on the direction you're growing, carving out real time together (forget date nights — try walks), using nostalgia on purpose, and building a team-of-two mentality that can withstand whatever life throws at it. They also talk honestly about the illusion of continuity — the lie we tell ourselves that we'll be the same person in 20 years — and why the version of your spouse you married is not the version you'll grow old with. That is a feature, not a bug. If you are newly married, long married, thinking about marriage, or quietly working on a marriage that has gone a little flat — this one is for you. It is part love letter, part pep talk, and part "okay fine, you're right" from Brian. IN THIS EPISODE [0:00] Welcome back — the 25th wedding anniversary episode KEY QUOTE MENTIONED IN THIS EPISODE The Michelangelo Phenomenon (and Michelangelo's David in Florence) Connect with us: | |||
| 203. Phones Don't Belong In Kids' Bedrooms | 20 Apr 2026 | 00:40:46 | |
The no-phones-in-the-bedroom rule is one of the most searched parenting topics right now — and one of the hardest to actually enforce. In this episode, Brian and Krista Demcher share the phone rule that changed their family, how they made it stick across three kids and nearly a decade, and why they believe it's the single most important boundary parents can set in the smartphone era. In Episode 204 of She Sells He Sells: Ideas Worth Buying, Brian makes the case that phones don't belong in kids' bedrooms — not at night, not during the day, not ever. It's not a technology argument. It's a family argument. Krista is buying it, and together they walk through the no-phone bedroom rule that kept their family from quietly fragmenting, what the research shows about teenagers and smartphones, and the moment that proved it was actually working. The data on kids and phones in the bedroom is hard to argue with. 72% of teenagers today sleep with their phones in their bedroom. Researchers connect that directly to higher rates of anxiety and depression in teenagers, disrupted sleep, and a measurable decline in the sense of connection teens feel — not just with friends, but with their own families. And beyond the research, there's a practical reality: parents have no visibility into what's happening behind a closed bedroom door. The kitchen table is a supervised space by default. The bedroom is not. Their solution was simple and non-negotiable: no phones in the bedroom. Every phone charges on the kitchen counter overnight, every night. But they were careful not to just take something away — they replaced it with something worth staying for. A sectional couch that the whole family loves. TV shows they actually all want to watch together. A family room that pulls everyone in rather than pushing them to their corners. The phone rule for kids works, they argue, when the alternative is genuinely better than the bedroom. They answer the three objections every parent raises: what about my kid's privacy, what if my kid is responsible, and doesn't restricting phones just make them a forbidden fruit? They're honest about the times the rule got bent, the moments they looked the other way, and what they'd do differently if they were starting over with younger kids today. The proof came in quietly. Their oldest daughter came home from college and followed the rule without a fight. A TikTok trend asked whether families were "bedroom families" or "living room families" — and their kids answered immediately, proudly, without ever connecting the label back to the phone rule. And one of their daughter's friends told her, completely unprompted, that her dream was to grow up and have a family just like theirs. If you're a parent trying to set phone limits for kids, wondering whether a no-phone bedroom rule is worth the fight, or just trying to keep your family from disappearing into their screens — this one is for you.
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| 202. Your 5 Year Plan Is Holding You Back | 13 Apr 2026 | 00:37:23 | |
Your five-year plan might be the thing standing between you and the life you actually want. In Episode 202 of She Sells He Sells: Ideas Worth Buying, Krista makes the case that rigid goal setting — including the SMART goals framework, the career roadmap, the color-coded five-year plan — creates a kind of tunnel vision that costs you the best opportunities of your life. It's not an argument against ambition. It's an argument against the blinders. Krista starts in 2003, sitting in a classroom in Norman, Oklahoma, newly married, newly enrolled in a counseling program, and already quietly aware that maybe this wasn't quite right. She mapped out the plan anyway — full-time counseling career, school setting, rise through the ranks — because that's what you do when you've invested the time and the money. Then a part-time motivational speaking job came along that was absolutely not in the plan. She took it. And that one detour cracked open the version of her life that exists today. From there, the episode gets into the research. Locke and Latham — the two psychologists who literally invented goal-setting theory — found in their own work that rigid, specific goals create tunnel vision. Studies show only 10% of people actually achieve their ambitious goals. And the NASA Mars Ingenuity drone, originally tasked with five test flights in 30 days, ended up completing 72 missions over three years. If someone had stopped it at the goal line, they would have missed 93% of what it was capable of. Brian isn't letting this one go easy. He comes in with the map objection, the measuring stick objection, and a standing argument that salespeople cannot operate without a quota. Krista has answers. The destination matters...the single route doesn't. The solution isn't to stop planning. It's to take the blinders off — to know what you want your life to feel like, what you want to be known for, what actually energizes you — and then stay open to the lanes that pull up alongside you while you're moving. "Your five-year plan isn't a roadmap. It might be a trap." IN THIS EPISODE [4:00] Intro: Krista previews her case and sets up the episode KEY QUOTE MENTIONED IN THIS EPISODE ____ Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast | |||
| 201. Fake It Til You Make It Is Amazing Advice | 06 Apr 2026 | 00:33:13 | |
Fake it till you make it is amazing advice. Krista Demcher is here to make that case — and she's bringing Nike, Taylor Swift, and brain science to the table. In Episode 201 of She Sells He Sells: Ideas Worth Buying, Krista flips the script on Brian's argument from last episode and pitches fake it till you make it as one of the most powerful permission slips in the personal development toolbox. It's not a fraud strategy. It's not a character flaw. It's a six-word reminder that ready is a decision, not a feeling. Krista starts where she knows best: the origin story of this podcast. Back in 2018, she and Brian were doing Facebook Lives about sales and storytelling. People kept telling them they should start a podcast. And they kept saying no — because they didn't know how. They weren't ready, so they faked it. They told people they were starting a podcast before they knew what that meant, sat down in front of two mics on a table in a room they called Studio D, and figured it out as they went. Episode 201 is proof it worked. From there, Krista makes the connection to Nike. The slogan "Just Do It" — responsible for driving Nike from $877 million to $9.2 billion in revenue over a decade — was written the night before the pitch meeting by Dan Wieden of Wieden+Kennedy. He walked into that room faking his confidence. Fake it till you make it and Just Do It, Krista argues, are in the same category. She also brings in Taylor Swift's anthem "I Can Do It With a Broken Heart" from The Tortured Poets Department — a song that uses the phrase verbatim and has become an anthem for millions. The science backs her up too. Self-talk builds neural pathways. When you tell yourself you're capable before you feel capable, your brain starts building the circuitry to match. Krista walks through what goes through her head before she steps on stage to give a keynote — because faking confidence isn't dishonest, it's how you act your way into a new way of feeling. The stakes are real. Bronnie Ware, a palliative care nurse who wrote The Top Five Regrets of the Dying, found that the number one regret of people at the end of their lives was not having the courage to go after what they really wanted. A Cornell University study found that 76% of people's biggest regret is not fulfilling their ideal self. For Krista, fake it till you make it is the antidote to ending up in that 76%. Brian isn't convinced without a fight. He comes in with four pointed questions about ambiguity, a reference to Switch by Chip and Dan Heath, and a standing objection from last week. Krista has answers for all of them. This is the She Sells episode in the rebrand of She Sells He Sells — and Krista makes her case with the same confidence she's been faking since 2018. IN THIS EPISODE [0:00] Intro: Krista previews her case, explains the 5 S's, and gives you the roadmap for today's episode — including the part she wants you to sit with KEY QUOTE MENTIONED IN THIS EPISODE
MISSED LAST EPISODE? Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast | |||
| 200. Fake It Til You Make It Is Terrible Advice | 06 Apr 2026 | 00:30:08 | |
Fake it till you make it is terrible advice. That's the argument Brian Demcher is making in this episode of She Sells He Sells — and he's got a billion-dollar case study to back it up. In the relaunch episode of She Sells He Sells: Ideas Worth Buying, Brian makes a bold pitch: the phrase "fake it till you make it" isn't just overrated career advice — it's a mindset that quietly chips away at your integrity, your reputation, and your results. And Krista Demcher? She's not buying it. At least not at first. Brian traces the idea back to one of the most infamous business collapses in recent history: Theranos. Founded in 2003 by Elizabeth Holmes, the company raised $1.3 billion across 11 funding rounds on a premise her own professor told her was scientifically impossible. Holmes modeled her appearance, her voice, even her wardrobe after Steve Jobs — performing the part of a visionary while knowingly building on a lie. She ended up in federal prison. Is that the extreme end? Sure. But Brian argues that fake it till you make it sets a dangerous precedent for how we think about confidence, career growth, and personal integrity — especially for people just starting out who are already battling self-doubt and imposter syndrome. The alternative? Lean into your why, not your lie. That means building real confidence through hard work, purpose, and authenticity — not performing a version of yourself you haven't earned yet. Brian walks through why integrity, honesty, and a clear sense of purpose are the actual foundations of a sustainable career, and why Franklin Covey's four pillars of credibility (integrity, purpose, capabilities, results) don't leave any room for the word "fake." Krista brings the debate. She makes the case that not everything fake is bad — lab-grown diamonds, anyone? — and pushes back on whether Brian is taking a simple mantra way too seriously. Their conversation covers reputation management in the modern career landscape, the unrealistic timelines fake it till you make it sets for people, and what it actually looks like when someone builds a career on honesty and work ethic instead of performance. By the end, both hosts agree on more than they expect. But the verdict on the phrase itself? That's up to you. This is Episode 200 of She Sells He Sells — the first episode of the rebrand — and it kicks off with the debate that's been living in the Demcher household for years. Tune in next week for Episode 201, where Krista argues the other side. IN THIS EPISODE KEY QUOTE MENTIONED IN THIS EPISODE DON'T MISS EPISODE 201 ____ Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast | |||
| She Sells He Sells is Back: The Ideas Worth Buying Trailer | 30 Mar 2026 | 00:05:56 | |
After 199 episodes, we took a break. We asked hard questions about what this show was really supposed to be. And we came back with an answer: She Sells He Sells: Ideas Worth Buying is back on April 6th, and it's a whole new show! Every episode, we bring you one bold, defensible idea wrapped in sales, communication, and persuasion skills - the ones that actually move people. It might be something you've never considered before, or something you've always believed but never heard argued this well. We're talking goal setting keeping you stuck, kids under 16 and social media, whether Daniel LaRusso was actually the villain in Karate Kid, and more! Bold ideas, real conversation, and a persuasion framework that's going to rewire how you communicate - in your business, your relationships, your life. Because sales skills are life skills, and we're ready to prove it. Subscribe now, drop a review if you're excited, and we'll see you April 6th! ____ Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast | |||
| 199. The Stanford Plan That Will Help You Design Your Next 5 Years | 15 Dec 2025 | 00:48:16 | |
Welcome to episode 199 and a big announcement! After nearly four years of never missing a Monday since launching in April 2022, we're taking a brief hiatus. But before we go, we're pulling back the curtain on everything: why we failed our big 2025 goal to double our podcast downloads, what we're learning about the difference between goal setting and feeling setting, and how the Odyssey Plan from Stanford's Design Lab is reshaping the next chapter of She Sells He Sells (and our lives). Why Brian's back after his "forced vacation" from the Acorn HR team PRO TIP after listening: Take the "What's Your Sales Style Quiz?": | |||
| 198. How To Use Content Creation To Pivot Your Business - Without Starting Over | 08 Dec 2025 | 00:29:51 | |
Feeling stuck in your online business or wondering how to pivot your business strategy? In this solo episode, Krista shares her business pivot story and how content creation became the path to brand partnerships, speaking opportunities, and diversified revenue streams - all without going viral or building a massive following. This isn't a typical content creator success story. Krista's Instagram grew by only 1,100 followers and her TikTok still has under 1,000 followers. But she landed brand partnerships with KiwiCo, Nuuly, Function Health, PrepScholar, and more. She shares the Michell C. Clark quote that changed her entire approach: "You don't need another rebrand in 2026 - you need a reunion with the version of yourself who knew what brought you joy before the world taught you to monetize it." Listen in for: - How to pivot from group coaching and memberships to consulting while building a personal brand through content Whether you're a coach, consultant, or online business owner feeling misaligned with your current business model, this episode gives you permission to pivot and practical content creation strategies to build your personal brand authentically - no viral moments required. What's Your Sales Style? Find out here! Follow us on YouTube: Follow SHE SELLS HE SELLS on IG: Follow Krista on Instagram: @kristademcher | |||
| 197. Stories That Sell (Part 4): Sell the Transformation | 01 Dec 2025 | 00:57:10 | |
Selling the transformation, not the transaction, is what separates amateur storytelling from sales stories that convert. In this final part of our Stories That Sell framework, you'll learn how to help customers envision who they become after working with you - not just what they get. Most entrepreneurs default to listing features and benefits: "You'll get 6 modules! It includes templates!" But transformation-based selling focuses on the shift, the change, the new version of your customer. When you master selling transformation through stories, closing sales becomes effortless. In this episode we cover: - How to sell transformation instead of features and benefits This is Part 4 of our 4-part "Stories That Sell" framework: Part 1 (Episode 194): The 3 Core Elements Originally released in 2022, this story-selling framework has helped thousands of entrepreneurs learn how to sell with stories that actually convert. Use these 4 parts together to transform your sales approach and turn content into customers. --- Take the "What's Your Sales Style Quiz?": Follow us on YouTube: Follow SHE SELLS HE SELLS on Instagram: Finished the series? Share these 4 episodes with an entrepreneur who's ready to master storytelling for sales! | |||
| 196. Stories That Sell (Part 3): Become the Trusted Guide | 24 Nov 2025 | 00:44:31 | |
If your customer is the hero of your sales story, then you are the guide. Learning how to position yourself as the trusted guide is essential for selling with stories that build authority and close sales. In Part 3 of our Stories That Sell framework, we break down how to position yourself as the credible expert without sounding like you're bragging. You'll learn the guide role in sales storytelling - think Yoda to Luke Skywalker or mentor to hero - and how this positioning builds trust and drives conversions. In this episode we cover: - How to position yourself as the guide in your sales stories This is Part 3 of our 4-part "Stories That Sell" framework: Part 1 (Episode 194): The 3 Core Elements Originally released in 2022, this story-selling system has helped thousands of entrepreneurs master sales storytelling and increase revenue through better positioning. ---- Take the "What's Your Sales Style Quiz?": Follow us on YouTube: Follow SHE SELLS HE SELLS on Instagram: Ready to master sales storytelling? Share this guide positioning episode with an entrepreneur who needs help selling with confidence! | |||
| 195. Stories That Sell (Part 2): Make Your Customer the Hero | 17 Nov 2025 | 00:37:57 | |
Learning how to sell with stories means making your customer the hero, not yourself. This is the biggest mistake in sales storytelling - entrepreneurs focus on their own journey instead of their customer's transformation. In Part 2 of our Stories That Sell framework, we break down customer-centric storytelling techniques that actually convert. You'll learn how to craft sales stories where your customer sees themselves as the main character while you position yourself as their guide. In this episode we cover: - How to make your customer the main character in your sales stories This is Part 2 of our 4-part "Stories That Sell" framework: Part 1 (Episode 194): The 3 Core Elements Originally released in 2022, this storytelling for sales series has helped thousands of entrepreneurs transform their content into customers. ---- Take the "What's Your Sales Style Quiz?": Follow us on YouTube: Follow SHE SELLS HE SELLS on Instagram: Found this helpful? Share this storytelling for entrepreneurs episode with someone who needs it! | |||
| 194. Stories That Sell (Part 1): The 3 Core Elements | 10 Nov 2025 | 00:48:29 | |
You know you need to use stories to sell. But here's the problem - most people share their daily life and wonder why it's not leading to sales. Here's the truth: not all stories sell. But the ones that DO all have 3 core elements in common. In this episode, we're breaking down those 3 elements, common mistakes that make stories fall flat, and real examples of sales stories done right. We're bringing back our most-requested content - our complete 4-part series on how to sell with stories. Originally released in 2022, these episodes have been downloaded hundreds of times and form the foundation of everything we teach about storytelling in business. Whether you're new here or need a refresh, this is your story-selling masterclass. In this episode we cover: - The 3 essential elements every sales story needs This is Part 1 of our 4-part "Stories That Sell" framework: Part 2 (Episode 195): Make Your Customer the Hero - COMING SOON! If you're posting consistently but not seeing sales, this storytelling series will change everything. ---- Take the "What's Your Sales Style Quiz?": Follow us on YouTube: Follow SHE SELLS HE SELLS on Instagram: Enjoying the show? Leave us a review and share this episode with someone who needs to learn how to sell with stories! | |||
| 193. How To Sell This Holiday Season | 03 Nov 2025 | 00:27:14 | |
The holiday selling season is here, and it's tempting to default to discount-driven, spec-heavy messaging. 40% off! Buy one get one! Limited time only! But here's the problem: when you lead with specs, you commoditize your business and become instantly forgettable. In this episode, Krista makes the case for why stories should always lead over specs, especially during the holidays. From the legendary Demcher family "Guess Who Board" (a hilarious inside joke involving waiters, grocery store strangers, and misspelled group chats) to real-world examples for photographers and service providers, this episode will completely shift how you approach your holiday marketing. The bottom line? Holiday sales don't have to be transactional one-night stands. You can create buzz, drive revenue, AND build long-term customers who come back in 2026 and beyond. Listen in for: The story behind the Demcher family "Guess Who Board" and what it teaches us about creating memorable moments [01:00] Whether you're a photographer, coach, product-based business owner, or service provider gearing up for Black Friday and the holiday rush, this episode will help you stand out in a sea of sameness. Related Episodes: What's Your Sales Style? Find out here! Follow us on YouTube: Follow SHE SELLS HE SELLS on IG: | |||
| 192. Stop Overthinking Your Idea: Alex Schinasi On Building Hulken Bags By Moving Fast...Not Perfectly | 27 Oct 2025 | 00:46:18 | |
What happens when you stop overthinking and just launch? Alex Schinasi, founder and CEO of Hulken Bags, turned a family invention into a viral sensation with zero VC funding and a whole lot of guts. In this episode, Alex shares the wild journey of building Hulken—from 50 bags in her apartment during COVID to creating an entirely new product category: the rolling tote bag. She gets real about dealing with copycats, why "schlepping made easy" became their rallying cry, and how moving fast became her secret weapon. If you're sitting on a business idea waiting for the "perfect time" to launch, this conversation will light a fire under you. Listen in for: How Hulken went from a family project to a cult-favorite brand without VC funding [06:00] Whether you're an entrepreneur sitting on an idea, a founder scaling your business, or someone who just loves a good underdog story, Alex's insights will inspire you to stop waiting and start moving. Connect with Alex: Instagram: @alexschinasi ---- What's Your Sales Style? Find out here! Follow us on YouTube: Follow SHE SELLS HE SELLS on IG: | |||
| 191. Why Your Instagram Stories Aren't Making Sales (And How to Fix Them) | 20 Oct 2025 | 00:35:02 | |
Are your Instagram Stories actually making you money? Or are they just random photo dumps that disappear after 24 hours? In this juicy sales snack episode, Krista spills the tea on the 10 biggest Instagram Story mistakes that are killing your sales, and exactly how to fix them. Play along with the "put a finger down" game to see how many of these mistakes you're making. Listen in for: Why talking to the camera for more than 2 minutes is tanking your views (RIP attention spans!) [7:19] Krista's used her Instagram Stories framework to sell $1,200 in just 10 minutes, book speaking gigs, land brand deals, and build a multi-million dollar business. Learn how in the InstaStories Lab: https://kristademcher.kartra.com/page/instastorieslab 4 weeks. Live coaching. All the templates, tools, and an AI bot to make it stupid-easy! Week 1: Quick wins + what's actually working in 2025 Investment: Less than your average grocery run (seriously) | |||
| 190. The Power Of Hometown Pride: Building A Brand Around Connection & Nostalgia with Jen Gavalis | 13 Oct 2025 | 00:54:35 | |
What happens when you're terrified to show your face on camera but know deep down that your business needs you to show up? In this episode, Krista sits down with ACORN client and NorasPawsomeTees founder Jen Gavalis to talk about her incredible transformation over the past 18 months - from hiding behind her products to confidently becoming the face of her brand. Jen's business was born out of her struggles with mental health and chronic pain, and in this raw, honest conversation, she shares how focusing on what she CAN do (instead of what she can't) led her to create a thriving business celebrating Schuylkill County pride through wearable joy. This episode is especially meaningful as it airs during World Mental Health Awareness Week. Krista's vulnerability in sharing her own mental health story last May prompted Jen to reach out, which led to them working together—and now Jen is paying that forward by inspiring others with her story. Listen in for: The SHE SELLS message behind Nora's Pawsome Tees (05:09) Connect with Jen: Website: NorasPawsomeTees.com --- Follow us on YouTube: Follow SHE SELLS HE SELLS on IG: | |||
| 189. The Truth About Late Bloomers and Why Your Best Years Are Ahead | 06 Oct 2025 | 00:34:08 | |
In this raw and vulnerable third annual birthday episode, Krista turns 47 and challenges everything we think we know about success, timing, and being "behind" in life. Spoiler alert: If you're in your 40s, 50s, or beyond and feel like you haven't hit your stride yet, you're not late...you're right on time. Using the metaphor of the oak tree, which doesn't hit its prime acorn production until ages 50-80, Krista makes the case for embracing being a late bloomer and why your most productive, impactful years may still be ahead of you. Listen in for: The hard questions of midlife: "What am I doing this all for? Are my dreams really possible?" [06:58] How this past year looked different than any other in 15 years of entrepreneurship [11:04] The major life events that forced constant hustling and why there was never space until now [13:28] Why hustling hard was actually a mask for not pursuing the real dream [18:34] The statistics that prove you're not alone in feeling behind (hint: 57% of workers feel behind on retirement) [22:13] The oak tree metaphor that will change how you think about your timeline [24:19] How optimizing your "acorn production" creates a legacy that lasts 300+ years [29:28] Famous late bloomers who didn't hit their stride until their 40s, 50s, and 60s [31:46] Krista's late bloomer goal and why she's reclaiming the narrative [35:54] Whether you're questioning your timeline, feeling behind on your dreams, or wondering if it's too late, this episode is your reminder that life is long and your best work may still be ahead of you. Dedicated to: Kate Morgalis (October 9, 1978 - February 2, 2023) ------ What's Your Sales Style? Find out here! Follow us on YouTube: https://www.instagram.com/shesellshesellspodcast DM Krista your late bloomer goal: @kristademcher or @shesellshesellspodcast | |||
| 188. Say Yes More: Krissy & Michael Chin On Living A Life You'll Remember | 29 Sep 2025 | 00:49:37 | |
What if we told you that fun isn't just nice to have - it's actually essential for happiness? That's exactly what Krissy and Michael Chin, the married co-founders behind CHooZ FUN, believe and live by every single day. In this special four-person episode (a She Sells He Sells first!), we dive deep into the story behind their hot pink Cybertruck-driving, mindset-focused lifestyle brand that's turning heads and changing lives one "yes" at a time. From Michael's 20-year journey with the phrase "choose fun" that started at an EDM festival to Krissy's entrepreneurial background building million-dollar businesses, this couple has combined their unique skill sets to create something truly special - a movement disguised as a merch company. Listen in for: Why fun literally rewires your brain for happiness and the science behind it [07:00] The festival story that launched a movement: slap bands, weddings, and unexpected connections [12:30] How a hot pink Cybertruck became their best marketing tool (and why strangers stop them everywhere) [21:00] The difference between living life and living a life you'll remember [10:20] Why "saying yes more" is the simplest definition of fun [36:50] The Yesterday Challenge: 7 days to help you prioritize fun in your life [46:40] How to work as a married couple without losing your minds (or your marriage) [41:50] Why choosing fun becomes even more important in our current social media-driven world [34:40] Whether you're stuck in a routine, feeling like you've lost your spark, or curious about turning your values into a business, this conversation will inspire you to choose fun today. Shop Chooz Fun: https://choozfun.com/ Take the YEStoday Challenge: https://choozfun.com/pages/yestoday-challenge Instagram: @choozfun | |||
| 187. The 3-Step IG Stories Formula That Makes People Actually Want to Watch | 22 Sep 2025 | 00:37:21 | |
Instagram Stories are the most underutilized tool for nurturing your audience, but most people are wasting this prime real estate by photo dumping random life moments. In this solo episode, Krista teaches you why IG Stories viewers are your hottest audience and reveals a simple 3-step framework to transform boring daily moments into compelling brand-building content that creates real connection. Listen in for: Why Instagram Stories have two distinct functions: building connection vs. direct selling [06:51] The problem with "just share your life" advice and why it leads to boring content [09:20] How to think like a director and find stories in your everyday moments [14:07] The 3-step micro moment storytelling framework: Observe → Real Life Moment → Core Message [18:54] Real examples from Krista's Stories: Monday affirmation, late night newsletter, and family photos [22:28] Why you should want to binge your own Stories content if you're doing it right [16:32] How 3-4 story slides per day can build genuine thought leadership [35:39] PRO TIP after listening! Try the 3-step framework in your Stories today: Find one observation from your week, connect it to a real moment, then whittle it down to a core message your audience can relate to. Ready to master Instagram Stories for your brand? Follow Krista @kristademcher to see these patterns in action and join the waitlist for upcoming Stories templates and support! Follow Krista on Instagram: @kristademcher Join the waitlist for Instagram Stories templates: https://kristademcher.kartra.com/page/fall2025waitlist Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast | |||
| 186. How to Shift the Energy and Build Momentum When Everything Feels Hard | 15 Sep 2025 | 00:52:26 | |
Sometimes everything can change in one moment! In this episode, Krista and Brian share their experience at an Orioles vs. Dodgers game that became a powerful lesson about tipping points, momentum, and belief. After catching up on life updates- Brian's new role at a healthcare data analytics company and the emotional process of sending Ava off to college - they dive into an incredible baseball story that perfectly illustrates how one person can shift the energy of 30,000 people in an instant. From Jackson Holliday breaking up a no-hitter with one swing to companies like Lego, Netflix, and Starbucks finding their own comeback moments, this episode explores how entrepreneurs can recognize and create their own game-changing moments. Listen in for: - How Brian's new role in healthcare data analytics is redefining ROI for patients [03:00] - The emotional experience of dropping Ava off at Syracuse [07:49] - Why Jackson Holliday's home run changed everything in 8 seconds [21:58] - How Lego went from $800 million in debt to global success by going back to basics [31:03] - Reed Hastings' bet on Netflix streaming when everyone said go back to DVDs [35:38] - Howard Schultz closing 900 Starbucks stores to refocus on company values [40:20] - Why you control the energy and momentum in your business [42:41] - How belief in yourself is the one characteristic all successful entrepreneurs share [45:04]
Whether you're facing tough times in your business or looking for that breakthrough moment, this episode reminds you that you are your own Jackson Holliday, and it only takes one swing to change everything. ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcastRetryKD | |||
| 185. The 2-Hour Secret: How to Get More Done in Less Time | 08 Sep 2025 | 00:28:18 | |
HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU! It's back-to-school season, and whether you have kids or not, September brings that fresh-start energy that feels even more motivating than New Year's. But here's the entrepreneurial paradox nobody talks about: when you finally have more time, you often get LESS done. In this solo episode, Krista gets real about why "more time equals less productivity" for entrepreneurs and shares the exact time management strategies that helped her build her business during just 2-hour windows when her daughter was in preschool. Listen in for: - Why entrepreneurship without boundaries is pure chaos (and how to fix it) - The "perfect week" concept that will revolutionize your calendar - Krista's "onstage vs. backstage days" system for maximum productivity - How to use the Pomodoro method to get laser-focused - The mindset shift that turns time protection into self-love - Why people actually respect your boundaries (when you're confident about them) If you don't protect your time, no one else will. This episode gives you the tactical strategies to defend your calendar like your sanity depends on it, because it does.
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast | |||
| 184. 61K Views in 4 Days: Write From Your Heart, Not Your Head | 01 Sep 2025 | 00:33:35 | |
Coming home from dropping Ava off at college was really hard but the raw, unedited content that came from that heartbreak became Krista's most engaging post ever. In this solo episode, Krista shares the story behind her viral Instagram post about sending her daughter off to college, and why it teaches us everything we need to know about creating content that truly connects. What started as 20 minutes of writing in her Notes app during one of the hardest moments of her life reached over 61k views, got 94% non-follower reach, and even earned a like from bestselling author Elin Hilderbrand! The best content comes from the heart, not the head. It doesn't come from AI prompts or "30 pieces of content in 30 minutes" solutions. When you lead with your heart and take off the masks, you create real connection - and that's what sells. Listen in to hear: - The 20-minute Notes app writing session that became Krista's most viral post ever [04:49] - How one vulnerable post reached 61K views with 94% being complete strangers [15:25] - The exact metrics behind content that got 200 new follows and 873 saves [15:25] - How to turn your scariest, most vulnerable moments into your most engaging content - Why "30 pieces of content in 30 minutes" AI solutions are making everyone sound cheap and forgettable [29:20] - The Taylor Swift quote about your energy being "expensive" and how to handle critics [24:46] - Krista's simple test: "Will this help someone feel less alone?" - and why that's all that matters - And more! --- Join the ACORN storyselling program, Sell Anything HERE: https://www.kristademcher.com/sellanythingsignature-1 Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast | |||
| 183. A Real & Raw Conversation About Teenage Life, Getting Ready For College + What We've Learned As Mother + Daughter with Ava Demcher :: Part Two | 25 Aug 2025 | 00:59:19 | |
Grab your tissues (again) because Part Two of this conversation gets even more real and raw. Krista and Ava are talking about the stuff that keeps parents up at night and makes teenagers stress-cry in their cars. The college application process in 2025, long-term relationships in high school, friendship drama (and how to avoid it), and the fights that actually made their mother-daughter relationship stronger. This episode is honest about the hard parts - like when everyone else seemed to know where they were going to college and Ava was still waiting to hear back from schools. Or how expensive everything is right now and what that means for families making these huge decisions. But it's also hopeful because watching your kid figure out how to navigate all of this? It's pretty incredible. What they're covering: - The college application stress that almost broke them both - Ava's approach to friendships that eliminates most of the drama - The parenting mistakes Krista is still making (and the ones she's learned to let go) - Why Ava's not scared to be five hours away from home - The fights they've had that would probably make good reality TV Ava's heading to Syracuse for Television, Radio & Film, and honestly, after listening to this episode, you'll understand why she's going to crush it. Keep up with Ava: Instagram: @avademcher --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast | |||
| 182. A Real & Raw Conversation About Teenage Life, Getting Ready For College + What We've Learned As Mother + Daughter with Ava Demcher :: Part One | 18 Aug 2025 | 00:48:26 | |
Grab your tissues - this one will give you all the feels. Krista's oldest daughter Ava is back on the podcast, and honestly, it's hard to believe how much has changed since she was here three years ago as a 15-year-old. Now she's 18, heading to Syracuse University on the day this episode airs, and has become this incredibly self-aware, persistent, and frankly hilarious young woman. They're talking about everything - and we mean everything. The good, the bad, the moments that made them both cry, and the decisions that completely changed the trajectory of Ava's high school experience. If you've ever watched your kid struggle with something that wasn't serving them anymore, or if you're a teenager trying to figure out who you are when everything feels uncertain, this conversation is for you. What they're diving into: - Why she walked away from competitive dance after 11 years (and how scary that actually was) - Why being a student at a culturally diverse school was so important to her - Her car accident, the months without independence, and how it actually made her stronger - The job hunt story that might make you want to hire her immediately - Why she thinks "cutting the umbilical cord" is the best parenting advice ever Fair warning: Ava's personality is BIG in this episode. She came with jokes, coffee through a straw, and zero filter. Basically, it's one big audition for her future spot on SNL. Follow Ava's journey: Instagram: @avademcher Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast | |||
| 181. Sales Secrets the Big Companies Don't Want You to Know With Chris Wallace | 11 Aug 2025 | 00:50:59 | |
In this episode, Brian brings you an in-depth conversation with Chris Wallace, founder and CEO of InnerView Group. Chris brings a unique perspective on sales enablement, having worked across multiple consumer industries to help organizations build alignment between their go-to-market strategy and what's actually happening on the front lines with their sellers. This conversation is packed with insights on why traditional sales training often falls short, how to cut through information overload, and why the value of salespeople is actually increasing in our oversaturated world. Listen in for: - Why information overload is killing sales confidence (and what to do instead) Whether you're a sales leader looking to improve team performance, an entrepreneur trying to sell more effectively, or someone who wants to understand how sales really works in today's marketplace, this episode delivers practical strategies you can implement immediately.
--- What's Your Sales Style? Find out here! Follow us on YouTube: Follow SHE SELLS HE SELLS on IG: | |||
| 180. How to Sell Like an Introvert (And Why That's Your Secret Weapon) | 04 Aug 2025 | 00:39:33 | |
We're switching things up today with a special reair! This is an interview Krista did as a guest on Holly Haynes' Crush the Rush Podcast that perfectly captures why selling doesn't have to feel scary or overwhelming. Holly and Krista dive into the real truth about selling as a solo entrepreneur, especially if you consider yourself an introvert. From shifting your sales mindset to using your natural storytelling abilities, this conversation is packed with actionable insights that will transform how you think about selling your offers. Listen in for: - Why thinking of sales as "service" changes everything - The secret superpower that introverts have in sales situations - How to craft stories that naturally lead people to want to work with you - Real talk about selling without big teams, fancy funnels, or complicated systems - What's coming in 2025 for sales (hint: being authentically human wins) - How to have sales conversations that feel like genuine connections - The mindset shifts that eliminate the "icky" feeling around selling Whether you're preparing for a launch, trying to book more clients, or just want to feel more confident talking about what you do, this episode will give you the tools and confidence to sell in a way that feels completely authentic to you. Originally aired on the Crush the Rush Podcast Connect with Holly: Instagram: @thehollymariehaynes Website: www.hollymariehaynes.com | |||
| 179. 5 Simple Instagram Content Ideas to Actually Sell Your Stuff | 28 Jul 2025 | 00:25:01 | |
It's Summer and many people are just really not feeling like they want to create content because you're living your best life, on vacation, or working with a more flexible schedule. We get it! Whether you have school-age kids or not, summer just feels like a different season when it comes to business. In this solo episode, Krista walks you through five different types of strategic Instagram content that will not only help you create that digital footprint that is so important, but also help you sell - because isn't that the point of creating content? From about me posts to trending content, she's giving you everything you need to stop overthinking and start creating content that converts. Listen in for: - Why Instagram is still your most important digital business card Grab Krista's FREE Narrator Trend Guide: https://kristademcher.kartra.com/page/narrator-trend-personal-brand-video --- Take the "What's Your Sales Style Quiz?": Follow us on YouTube: Follow SHE SELLS HE SELLS on IG: | |||
| 178. Why WHO Your Customer Becomes Matters More Than What You're Selling | 21 Jul 2025 | 00:41:51 | |
The marketplace is LOADED with promises, right? Everybody can reduce this by 20%, increase that by 15%, show you an ROI - but when you play that numbers game, you run the risk of just being a part of the noise. What if there was a way to cut through all of that and connect with your customers on a much deeper level? Brian shares a game-changing conversation he had with a healthcare executive that completely shifted his sales approach, and it has nothing to do with features, benefits, or data. We're diving into identity-based selling: the art of selling to who your customer wants to become rather than what your product does. Listen in for:
The bottom line: Your identity drives your behavior - both who you are AND who you want to be. When you're selling to that identity instead of just listing features, you create emotional connections that cut through the marketplace noise and build long-term relationships. We're giving you plug-and-play examples for different industries, from financial advisors to wedding photographers, so you can start implementing this approach immediately. | |||