SGPT Marketing – Détails, épisodes et analyse

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SGPT Marketing

HAMPER

Business & Entrepreneuriat

Forme & Santé

Fréquence : 1 épisode/10j. Total Éps: 106

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

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Apple

Données mises à jour le 10/09/2026

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https://www.instagram.com/hamperagency
88 partages
https://www.instagram.com/intent91_
1 partage

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Score global : 58%

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Launching a New Gym

Épisode 108

lundi 7 septembre 2026 • Durée 13:43

Opening a new SGPT gym? The work starts well before you open the doors.

In this episode, Miles shares the approach that Hamper's own personal training gyms, INTENT91, are using to launch their latest location, focusing on one of the most important parts of the process: pre-sale.

He explains why gym owners should ideally start building their local presence around 8 weeks before opening, begin selling Founding Memberships around 6 weeks out, and create a compelling offer with limited availability to incentivise people to commit early.

Miles also breaks down how Meta Ads can help generate demand in a brand-new area, why testimonials and social proof are essential when you're not yet known locally, and why you shouldn't expect every early lead to be ready to buy immediately.

The goal is simple: don't open your doors and then start looking for members. Build the demand first, so you can hit the ground running from day one.

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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In-Person vs Phone Sales

Épisode 107

lundi 31 août 2026 • Durée 15:09

Book a discovery call with Hamper here!

In-person sales might give you a higher conversion rate, but does that actually mean you're making more sales?

In this episode, George breaks down the difference between selling your front-end programme in person and over the phone, and shares 3 key factors SGPT gym owners should consider when deciding which approach is right for their business.

From the importance of lead volume and brand trust to the time involved in in-person consultations, George explains why he favours phone sales at INTENT91 where around 95% of their 6 week programmes are sold over the phone.

But that doesn't mean phone sales are automatically the right choice for every gym. If your current sales process is working and your gym is growing, there's no reason to change it. The key is understanding what your current approach is allowing you to achieve and where there may be room to improve.

Listen to more of our podcast episodes on building trust:

Why You Need to Build Trust in 2026 - Spotify or Apple Music
Generate Higher Quality Leads in 2026 - Spotify or Apple Music

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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The SGPT Marketing Playbook (Webinar Replay)

Épisode 106

lundi 24 août 2026 • Durée 29:50

In this special webinar replay, Miles and George share the marketing playbook they’re using to help SGPT gyms generate more leads, improve lead quality and continue growing throughout 2026.

With the fitness market becoming increasingly competitive, simply running ads and waiting for leads to come in isn't enough. This episode breaks down how to build trust with your audience, stand out in your local market and create a marketing system that turns prospects into ready-to-buy leads.

You'll hear practical strategies around:

Building trust through testimonials and user-generated content
Using your website, Google reviews, organic content and email marketing to strengthen your brand
Becoming the go-to SGPT gym in your local area
What's currently working with Meta Ads in 2026
Why creative diversity matters and the different ad formats you should be testing
How to avoid generic "AI slop" and create marketing that actually stands out
Why your front-end ad spend should be viewed in the context of lifetime customer value
How in-person workshops can generate highly qualified new members
How all of these elements work together to create a stronger sales funnel

Everything shared in this webinar comes from Miles and George's experience running their own SGPT gyms and working with 100+ gyms through Hamper Agency.

If you want to finish 2026 strong and build a more predictable marketing system for your SGPT gym, this episode is for you.

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram:

What Should Your Calendar Look Like as an SGPT Gym Owner?

Épisode 105

lundi 17 août 2026 • Durée 08:13

What does a successful SGPT gym owner's calendar actually look like?

In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems that continue to support long-term growth.

In this episode, you'll learn:

Why your calendar is one of the biggest predictors of your business's future
How to prioritise activities that actually move your gym forward
Why sales, content creation, team development, recruitment and KPI reviews should all have dedicated time every week
How to stop reacting to day-to-day distractions and become a more proactive leader
The overlooked habit that helps you perform at your best as a founder

If you're an SGPT gym owner who feels constantly busy but aren't sure you're spending your time on the right things, this episode will help you build a calendar that supports sustainable growth - not just survival.

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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5 Unpopular Opinions on Running an SGPT Gym

Épisode 104

lundi 10 août 2026 • Durée 15:34

Are some of the most common practices in the fitness industry actually holding your gym back?

In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper.

In this episode, you'll learn:

Why discounting your front-end offer could be costing you profit and attracting lower-quality clients
The problem with unlimited memberships and why structured membership options create a healthier business
Why coaches shouldn't be responsible for sales and who should be instead
Why premium facilities aren't what allow you to charge premium prices
Why member feedback is valuable, but shouldn't always determine the future direction of your business

If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth.

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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Gym Owner Interview: Cotswold Training Club

Épisode 103

lundi 3 août 2026 • Durée 19:42

What does it really take to build a successful SGPT gym?

In this episode of the SGPT Marketing Podcast, Miles sits down with Jack Anderson, the Founder of Cotswold Training Club to discuss his journey from launching his gym to building a growing, community-focused business.

Together, we discuss:

How Jack built and grew his gym
The marketing strategies that have had the biggest impact
Lessons learned from overcoming common growth challenges
Why consistency beats chasing the latest marketing trends
Advice for gym owners looking to scale sustainably

If you're an SGPT gym owner looking for real-world insights from operators who have successfully grown their business, this is an episode you won't want to miss. Tune in for an honest conversation packed with practical takeaways you can apply to your own gym.

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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The Truth About Meta Ads

Épisode 102

lundi 27 juillet 2026 • Durée 11:52

Paid ads still work, but only if you know how to use them.

In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer.

If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment.

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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3 Underrated Marketing Strategies

Épisode 101

lundi 20 juillet 2026 • Durée 12:12

Many gym owners slow their marketing down over summer - but that could be a costly mistake.

In this episode, Miles reveals three of the most underrated marketing strategies that consistently generate leads for both Hamper clients and INTENT91 gyms. You'll learn how to re-engage former members with irresistible offers, why email marketing remains one of the most powerful tools in 2026 and how your online presence could be costing you leads without you even realising.

If you're looking to keep your gym growing through the quieter months and build a more resilient marketing strategy, this episode is packed with practical ideas you can implement straight away.

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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An Update from Our Founders (100th episode special)

Épisode 100

lundi 13 juillet 2026 • Durée 16:47

100 episodes. 100 gyms helped. 🎉

In this special milestone episode, George and Miles take a step back to reflect on the journey of building Hamper and INTENT91, sharing an honest update on where both businesses are today and the lessons they've learned along the way.

They discuss why consistency has been a significant factor behind their growth, how continuing to operate and scale their own gyms keeps their marketing strategies relevant and why building systems and great teams has allowed both businesses to grow without relying on the founders day-to-day.

Whether you've been listening since episode one or you're new to the podcast, this is an inside look at the story behind Hamper, what they've learned from helping 100+ gyms, and what's next.

If you'd like to work with Hamper, get in touch today:

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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5 Lessons From Hiring 50+ PTs

Épisode 99

lundi 6 juillet 2026 • Durée 10:25

Growing your gym means building a team you can trust, and that starts with hiring the right people.

In this episode, George Branford shares the biggest lessons he's learned after hiring 50+ personal trainers (and recruiting close to 100) across INTENT91's 5 SGPT gyms. Rather than relying on luck, George explains the systems and processes that have helped build a high-performing coaching team that supports long-term growth.

You'll learn why rushing a hire almost always backfires, how to build a recruitment funnel that filters out the wrong candidates, why you should always have a pipeline of applicants ready to go, the importance of trusting your gut during interviews, and why checking references is a non-negotiable.

If you're planning your next hire - or simply want to improve the quality of your recruitment process - this episode is packed with practical advice you can implement immediately.

In this episode, you'll discover:

Why desperate hiring leads to expensive mistakes
How to build a recruitment process that attracts committed PTs
Why every gym should have a constant pipeline of applicants
When to trust your instincts during the hiring process
The simple step too many gym owners skip before making an offer

👉 Learn more at www.hamperagency.co.uk

📩 Email: info@hamperagency.co.uk

📱 Follow us on Instagram: @hamperagency

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SGPT Marketing – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other13

Instagram2

Apple Podcast6

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Other13

Instagram2

Apple Podcast6

Apple Podcasts

Spotify