Explorez tous les épisodes du podcast Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
| Titre | Date | Durée | |
|---|---|---|---|
| The Business Consolidation Tactics for SaaS Leaders to Scale Multi-Brand Platforms - Josh McCarter | 19 Nov 2025 | 00:41:19 | |
Learn how to automate tasks, save time, and increase your profit. No Coding required! __________________________________________
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Josh McCarter, CEO of EverPro and Board Member at Compass, live from Service World Expo 2025. Josh shares how his background in SaaS and leadership at Mindbody shaped his work in the home services space. He explains how AI, automation, and smart software tools are helping contractors improve their operations and marketing. Josh also talks about the challenges of managing multiple brands, staying ahead of tech trends, and building strong leadership teams. Learn how choosing the right tools and leading with clarity can drive long-term business growth.
In this episode, here's what you can expect to learn:
Timestamps ⏰ [00:00] - Recap [02:10] - Episode Introduction & Meeting Josh McCarter [02:28] - Josh's Background in Technology & SaaS [05:16] - EverPro's Focus on Home Services and Payments [07:02] - Leveraging AI and Automation in Home Services [09:51] - The Importance of Selecting the Right Software [11:30] - Adapting to Changing Tech Trends in the Industry [16:16] - Leadership and Leading Teams Through Change [18:50] - The Role of Customer Feedback in Shaping Products [29:01] - The Future of Home Services and AI Integration [33:07] - Empowering Teams and Building Company Culture
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| How Inverter HVAC Systems Help Contractors Kill Price Objections & Replace Tech with Terry & Phillip | 12 Nov 2025 | 00:49:20 | |
Learn how to automate tasks, save time, and increase your profit. No Coding required! __________________________________________
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch are joined by Terry Frisenda, Executive Sales Manager at LG Electronics and Phillip Kriegbaum, Senior Business Development Manager at LG HVAC Solutions USA, to talk about how modern technology and systems are transforming the HVAC industry. They share insights on how using inverter systems and efficient tools can improve service and help contractors stay competitive. Phillip and Terry explain the importance of adapting to industry trends, optimizing operations, and using the right tools to grow your business and stay ahead in a changing market. Learn practical tips to enhance your service and business performance.
In this episode, here's what you can expect to learn:
🎧 Get expert HVAC insights on LG HVAC Solutions USA youtube channel. Visit: https://www.youtube.com/@LGHVACUSA
Timestamps⏰ [00:00] - Recap [02:45] - Episode Introduction & Meeting Phillip Kriegbaum and Terry Frisenda [03:31] - Terry's Role in HVAC Design & Support [06:42] - Offering High Efficiency Inverter Systems at Competitive Prices [08:43] - Contractor Focus: Efficiency and Adapting to Changing Markets [11:56] - Overcoming AI Skepticism in the HVAC Industry [15:15] - Educating Technicians: Simplifying Complex HVAC Systems [18:39] - Advancements in Refrigerant and Heat Pump Technology [22:21] - Ductwork and HVAC Systems: Managing Temperature & Moisture [27:12] - Spray Foam Insulation: Benefits and Risks for HVAC Systems [29:00] - Dealing with Indoor Air Quality & Fresh Air Systems [34:58] - The Role of AI in Equipment Diagnostics and Serviceability [43:31] - Contractors Adapting to New Tech: Overcoming the Resistance
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| The Cold Calling and Payroll Tax Strategies That Built a $10M Business with Matthew & Jacob Abbott | 10 Sep 2025 | 00:27:35 | |
Learn how to automate tasks, save time, and increase your profit. No Coding required! __________________________________________ Mark Your Calendar: TAP Into the Future | October 3-5, 2025 | Savannah, GA Join us for 3 action-packed days of learning business growth tips, automating processes, and boosting client retention. 🎟️Spaces are filling up fast - register now at: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Matthew Abbott, the Founder, and Jacob Abbott, the Co-Chief Executive Officer of Abbott Family Insurance at the AHR Expo 2025. The conversation centers on Matthew and Jacob's journey of building their insurance business through cold calling, persistence, and hard work. They share how implementing automation helped streamline their processes, save time, and boost efficiency. The duo also discusses the impact of offering creative benefits to clients, which led to stronger retention and steady business growth. Their story is a testament to how dedication, innovation, and smart strategies can drive long-term success.
In this episode, here's what you can expect to learn:
Timestamps⏰ [00:00] - Recap [02:15] - Episode Intro & Meeting Matthew and Jacob Abbott [02:46] - How Matthew and Jacob Got Started in Insurance [04:15] - The Role of Cold Calling and Persistence in Early Success [07:12] - Lessons Learned from Outbound Sales Techniques [13:40] - Overcoming Sales Objections and Handling Rejection [14:24] - The Impact of Consistency and Timing in Sales [17:54] - Innovative Insurance Solutions and Tax Savings [23:31] - The Role of Automation in Streamlining Operations [24:43] - Focus on income-producing actions (IPAs) [25:22] - How to Get in Touch with Abbott Family
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| How Is Customer Engagement Being Reinvented with AI? | 14 Dec 2023 | 00:43:17 | |
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are joined by Sebastian Jimenez from Rillavoice. Sebastian Jimenez is the Founder and CEO of Rillavoice, a company focused on building speech analytics for the world. Sebastian leads the team in developing speech analytics software tailored for sales and service, particularly in industries like home remodelling, roofing, solar, telco, banking, CPG, and more. Rillavoice leverages AI to revolutionize home improvement sales and service interactions. With exceptional transcription accuracy and a focus on enhancing human work, Rillavoice overcomes scepticism, improving techniques and reducing performance gaps. Seamlessly integrated and offering real-time analysis, it sets a new standard in the industry. Explore the transformative impact by booking a demo at Rillavoice.com. In this episode, here's what you can expect to learn:
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably 😉)
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| How To Prepare For Selling A Service Business with Patrick Lange | 06 Dec 2023 | 00:57:36 | |
Welcome to the Service Business Tersh Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are joined by Patrick Lange from Business Modification Group. Patrick, an expert in business valuations and sales, provides useful and actionable insights on how to maximize your business's value. Patrick is not only knowledgeable in business valuation but also actively engages on multiple platforms like YouTube, LinkedIn, and Facebook, where his mission is to educate people for free on how to raise the value of your business if your intention is to sell it. He has been guiding many businesses into improving their worth, with successful stories that showcase significant increases in dollar figures. Business Modification Group proposes The Best HVAC Companies for Sale. Their Proactive, Experienced HVAC Brokers Consistently Sell a Record Number of Heating, Air and Plumbing Companies Nationwide. During our conversation, here's what you can expect to learn:
Patrick's straightforward and genuine approach, combined with his vast experience, brings a unique perspective to the table. He offers simple, actionable steps that, while common for him, can make a world of difference for many business owners. We particularly enjoyed how Patrick teaches you about business and the broader importance of knowing what you are optimizing for. If you enjoy the episode, please don't hesitate to leave us a review (5 start preferably ;)) Links & References:
This episode is kindly sponsored by:
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Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Affiliate links: Castmagic - https://get.castmagic.io/SBM
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| How To Prepare for Selling a Service Business With Patrick Lange | 06 Dec 2023 | 00:55:28 | |
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! www.servicebusinessmastery.com In this episode, we are joined by Patrick Lange from the Business Modification Group. Patrick, an expert in business valuations and sales, provides useful and actionable insights on maximising your business's value. Patrick is not only knowledgeable in business valuation but also actively engages on multiple platforms like YouTube, LinkedIn, and Facebook, where his mission is to educate people for free on how to raise the value of your business if you intend to sell it. He has been guiding many businesses into improving their worth, with successful stories showcasing significant dollar figures increases. Business Modification Group proposes The Best HVAC Companies for Sale. Their Proactive, Experienced HVAC Brokers Consistently Sell a Record Number of Heating, Air and Plumbing Companies Nationwide. During our conversation, here's what you can expect to learn:
Patrick's straightforward and genuine approach, combined with his vast experience, brings a unique perspective to the table. He offers simple, actionable steps that, while common for him, can make a world of difference for many business owners. We particularly enjoyed how Patrick teaches you about business and the broader importance of knowing what you are optimizing for. If you enjoy the episode, please don't hesitate to leave us a review (5 start preferably😉)
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| Driving Your Business Forward: The Big Picture on Truck Wraps and Service Business Growth w/ CJ Stratte | 22 Nov 2023 | 00:32:30 | |
Have you ever wondered how a creatively branded service vehicle can create a massive impact on your small business's visibility and growth? In the current age of digital marketing dominance, we're shifting our focus to a traditional yet remarkably effective marketing method that can generate immense recognition for skilled trades businesses, HVAC companies, and the plumbing industry. CJ Stratte, the brilliant and dynamic CEO of On The Move Trucks, a nationwide truck leasing company, joins us in today's episode of the Service Business Mastery Podcast, to teach us more! CJ, an expert in brand marketing, oversees a company that helps primarily HVAC and plumbing businesses, transforms ordinary service vans into eye-catching moving billboards for their brands. This episode is packed with exciting insights into the power of physical mobile advertising, and how even a single leased van could significantly boost your brand's visibility. Key actionable takeaways for skilled trades businesses include: Firstly, not underestimating the value of traditional marketing methods such as branded service vehicles. Second, the importance of creating engaging, telling visuals on service trucks. The potential of truck fleets as moving billboards and driving brand recognition. Lastly, to explore On The Move Trucks' services, from leasing to custom wraps, as ain important resource for your business. So buckle up and prepare for an intriguing ride into the world of truck leasing and unique marketing strategies–the road to enhanced brand visibility starts here! SHOW NOTES [00:04] Intro + Tersh's Experience with Sign Branding Promo for Service Emperor [03:21] Sponsor Details [07:24] Who is "On the Move Trucks"? [08:00] CJ's Business Experience [11:37] Business Impressions Per Mile [11: 53] "Old School" Word of Mouth Marketing [15:40] On The Move's Truck Leasing Program [21:02] "New School" QR Code Marketing [24:11] Display Your Trucks! [26:09] Best Practices for Truck Promo [29:40] Various truck options. Contact Them for inventory. Connect With Spencer on LinkedIn Here! Or check out his book's website: entreprenumbers.com. This episode is kindly sponsored by: - Copeland (visit their website). - Join the Service Business Mastery Facebook group
Affiliate Links: - Castmagic - https://get.castmagic.io/SBM - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital - IfTTT- 10 Percent off! - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze
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| Accounting Doesn't Have to Suck | HVAC Business Finance Tips w/ Spencer Sheinin CPA | 15 Nov 2023 | 00:41:15 | |
If you are passionate about your skilled trades service business but struggle to see it grow, or if you're simply curious about running a successful service enterprise, this episode of the Service Business Mastery Podcast is for you! They explore hiring problems often faced by small and medium-sized businesses and how hiring the wrong person for accounting can result in lost opportunities. They discuss the role of AI in bookkeeping, financial analysis, and how it may not necessarily be the ideal option for smaller businesses with unique scenarios. Tersh, Josh, and Spencer inspire others with their personal stories of business finance, including Spencer's transformative shift in mindset towards numbers. If you've ever been overwhelmed by financial statements, Spencer's take on using data visualization techniques for better understanding and data interpretation is a game-changer. Also, make sure to look out for the invaluable advice from Sheinin's book, "Entreprenumbers," of which we are giving away copies after the interview. It's an absolute must-read for entrepreneurs looking to demystify their financials and gain the knowledge to make effective business decisions. This episode is full of insights, practical advice, and money-saving tips for anyone in a service business. Don't miss out! 01:59 Justin hosts giveaway and offers script for success. 04:11 Copeland offers valuable compressor diagnostics training. 08:58 Struggling to keep up, correcting formulas, light bulb moment. 12:20 Not a certified accountant. HVAC career started accidentally. 14:14 Accounting department struggles due to inadequate staffing. 17:15 Financials are backwards looking, but budgets and cash flows can be forward looking. Looking backwards helps identify what's not working and the root causes. The 80 20 rule applies to most problems. Understanding the right information helps identify issues like a 3% decrease in average margin. 20:14 AI accounting benefits big companies, not small. 24:16 Increase sales, decrease costs, analyze divisions. 26:01 Forward vs. backward analysis in HVAC operations. 30:46 Managing labor is crucial in every industry, particularly this industry. Analyzing labor as a percentage of sales can indicate if it's going in the wrong direction. Our brains process information visually, so financial information should be presented in pictures instead of letters and numbers. For example, when determining the current percentage of receivables, the accounts receivable aging report is commonly used. 34:27 Book version of tips/tools for implementation. 36:38 Great ideas shared with like-minded business coaches. 39:22 Impressive intro video. Tersh's amazing shoes. Connect With Spencer on LinkedIn Here! Or check out his book's website via entreprenumbers.com. This episode is kindly sponsored by: - Copeland (visit their website). - Join the Service Business Mastery Facebook group Affiliate Links: - Castmagic - https://get.castmagic.io/SBM - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital - IfTTT- 10 Percent off! - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Revolutionizing HVAC Maintenance through Technology w/ Brian Feenie and Ben Reed | 08 Nov 2023 | 00:44:34 | |
Are outdated practices holding back the HVAC industry from reaching its full potential?
In this episode of Service Business Mastery, hosts Tersh Blisset and Joshua Crouch delve deep into the world of HVAC maintenance and how cutting-edge technology is reshaping the customer experience and the growth of HVAC businesses. We have the pleasure of welcoming Ben Reed and Brian Feenie from Measure Quick, a leading software solution for HVAC professionals.
Ben and Brian have a combined experience of over 40 years in the home services and HVAC industries. They are passionate advocates for using technology to drive efficiency and enhance customer interactions. Are you eager to explore how technology can revolutionize the HVAC maintenance industry? If so, this episode of the Service Business Mastery Podcast is a must-listen! SHOW NOTES
Here's a breakdown of what you can expect in this episode:
- [0:00] - Introduction: Tersh and Joshua set the stage for the episode, highlighting the importance of Measure Quick in the HVAC industry.
- [2:15] - MeasureQuick: The hosts discuss how the Measure Quick app helps junior technicians gather crucial information and data for clients.
- [4:30] - Shoutouts to Podcast Partners: Sera, Upfrog, CompanyCam, Copeland, and Interplay Learning are acknowledged as valuable supporters of the podcast.
- [5:45] - Upcoming SBM Content: The hosts tease future episodes and upcoming guests, including Billy from Billy Go and representatives from Copeland Compressors.
- [7:15] - Guests' Self Introduction: Brian and Ben from Measure Quick introduce themselves, sharing their extensive experience in the home services and HVAC industries, as well as their passion for using technology to improve the industry.
- [9:30] - HVAC Business Challenges: The hosts and guests delve into the challenges faced by technicians in convincing business owners to invest in Measure Quick and adopt technology solutions.
- [12:15] - The HVAC industry's struggles: misaligned incentives and perspectives are explored, along with the prioritization of homeowners' expenses and the need for thorough maintenance checks.
- [15:45] - Industry Assumptions: The hosts and guests shed light on old habits and assumptions that hinder progress in the industry and emphasize the value of technology in improving maintenance contracts.
- [19:00] -Full Stack HVAC: This concept is introduced as a way to address gaps in business operations and optimize efficiency, with a focus on standardization, customer value, and company valuation.
- [22:00] - Trust: The importance of trust in increasing revenue and conveying value to customers in the absence of face-to-face interactions is discussed, along with the affordability and benefits of using Measure Quick.
- [25:30] - Guest Announcements: Guests Brian and Ben share upcoming announcements and improvements to the Measure Quick app, as well as their openness to feedback from listeners.
- [29:15] - Episode Conclusion: The hosts express their gratitude to the guests and tease future episodes, encouraging listeners to stay tuned for more valuable content.
If you're looking to level up your skilled trades service business, gain insights into home service businesses, or simply expand your knowledge in the field, this episode is a must-listen. Tune in to the Service Business Mastery Podcast and unlock the truth about HVAC maintenance!
This episode is kindly sponsored by: - Copeland (visit their website). - Interplay Learning (visit their website)
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Affiliate links: - Castmagic - https://get.castmagic.io/SBM - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital - IfTTT- 10 Percent off! - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| What Data Scientists Can Teach Us About Marketing with Rick B. & Carole Lawson | 01 Nov 2023 | 01:00:44 | |
For many service businesses, marketing can feel like throwing random things at a wall and seeing what sticks. Sometimes, you get lucky. But in the ever-shifting landscape of new Google algorithms and increasingly tech-savvy competitors, luck isn't gonna cut it.
That's why the best marketing is data-driven marketing.
In this episode, we learn how to think more like data scientists when it comes to our marketing by speaking with Carole Lawson, bonafide data scientist and Chief Data Officer, and Rick B., CEO at MarketStorm, the company that's delivering better marketing outcomes for its clients through data science.
- Intro [0:00] - Introducing Carole Lawson and Rick B. [9:48] - The truth about keywords [13:49] - Optimizing your content like a data scientist [16:28] - Learning from the language your customers use [20:36] - Data science and hiring [27:17] - How misinterpreting data can backfire [30:52] - Targeting specific audiences [46:00] Resources And People Mentioned:This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Copeland (visit their website). This should be copeland.com - CompanyCam (visit their website) - Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! - Join the Service Business Mastery Facebook group - Visit our website: https://www.servicebusinessmastery.com
Affiliate Links: - Castmagic - https://get.castmagic.io/SBM - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital - IfTTT- 10 Percent off! - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Negotiation Masterclass with Brian Will | 25 Oct 2023 | 00:45:16 | |
The journey from technician to entrepreneur is fraught with risk — but as those who have successfully walked the path will tell you: with big risks come big rewards. In this episode, we speak with someone who has successfully walked the entrepreneurial path many times: Brian Will, Best-Selling Author and Business Consultant at Brian Will Media. Brian shares the secrets to scaling your business, from hiring to negotiating to checking your ego at the door — and everything in between.
- Introduction and the problem with BLTs [0:00] - Introducing Brian Will [9:48] - The problem with relying too heavily on one client [12:27] - Why every day in business must end with "why?" [18:18] - The difference between an entrepreneur and a manager [22:56 - Why entrepreneurs should take Elon Musk's advice with a grain of salt [31:34] Resources And People Mentioned:
- UpFrog (visit their website) Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com
Affiliate links: - Castmagic - https://get.castmagic.io/SBM - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital - IfTTT- 10 Percent off! - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| How Virtual Training is Reshaping the Service Business Landscape with Ken Midgett & Dan Clapper | 18 Oct 2023 | 00:37:20 | |
Every technician knows the power of that on-the-job "aha" moment — when it finally clicks and training goes from theoretical to practical. What if your technicians could have that "aha" moment before they ever even leave for the job? In this episode, Ken Midgett, Plumbing Market Director, and Dan Clapper, HVAC Market Director, of Interplay Learning, join the show to share the exciting ways VR learning is making it easier for your techs to gain the skills needed to thrive in today's service business landscape.
- The benefits of remote training [0:00] - How virtual reality helps build competence before the job ever starts [9:26] - How VR fits into plumbing training [14:22] - How to take your training beyond "herding cats" [19:09] - Training technicians for job success [25:05]
This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Copeland (visit their website). - CompanyCam (visit their website) - Interplay Learning (visit their website)
Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com
Affiliate links: - Castmagic - https://get.castmagic.io/SBM - StreamYard - https://streamyard.com/pal/c/4524595769507840 - CallRail - https://partners.callrail.com/relentless-digital - IfTTT- 10 Percent off! - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| The New Era of Business: Strategies for Success in the HVAC and Plumbing Industry w/ Noah Carter + Justin Riley | 11 Oct 2023 | 01:01:52 | |
Is the traditional way of doing business becoming obsolete in the modern era? In this episode, Tersh Blisset and Joshua Crouch explore the changing landscape of service businesses, specifically in the HVAC and plumbing industry, and discuss how businesses can adapt to the new era of business. Our guests for this Service Business Mastery episode are our sponsors, Justin Riley + Noah Carter, the co-founders of Upfrog, a company that provides innovative solutions for service businesses. We have invited them to share their expertise and insights on navigating the evolving business landscape through innovative tech and sales strategies. Did you know that Upfrog helped generate over $1 million in revenue for their clients last year? This impressive statistic showcases the impact their strategies can have on service businesses. In this episode, Justin + shares actionable tips and strategies that service businesses can implement to thrive in the ever-changing business environment. - Noah shares his personal experience with running a successful service business. - We discuss the challenges service businesses face in the current uncertain climate. - The importance of striking the right tone in marketing and customer communication. - We explore the potential of emerging technologies, such as Chat GPT, and how they can be harnessed for business growth. - How Upfrog has helped service businesses launch successful campaigns and fill their calendars. - Integrating the Upfrog platform with Service Titan for efficient customer tracking and nurturing. - Justin + Noah provides key takeaways for HVAC, plumbing, and service businesses to adapt and thrive in the new era of business.
Key actionable takeaways: - Prioritize practical results and fundamental strategies over extravagant tactics. - Use platforms, like Upfrog, that integrate platforms like Service Titan for efficient customer tracking and nurturing. - Strive for effective communication and marketing strategies that resonate with customers. - Embrace emerging technologies, such as Chat GPT, to stay ahead and provide innovative solutions.
Join us in this episode as we explore the changing landscape of service businesses and discover how you can adapt to thrive in the new era of business. Don't miss out on valuable insights from Justin Riley and Noah Carter from Upfrog, and the actionable takeaways that can transform your HVAC, plumbing, or service business. This episode is kindly sponsored by: Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Smart HVAC Tech for Contractors to Build Recurring Revenue and Own Client Data with Dan Goodman | 03 Sep 2025 | 00:44:12 | |
Learn how to automate tasks, save time, and increase your profit. No Coding required! __________________________________________ Join Us at: TAP Into the Future | October 3–5, 2025 | Savannah, GA Spend three action-packed days diving into practical automation strategies, exclusive access to the Savannah Bananas, and real-world tools to drive serious growth in 2026 🎟️ Spots are limited - reserve yours today: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett talks with Dan G. (Dan Goodman), CEO and Founder of Building36 Technologies, a company dedicated to helping contractors grow through smart home technology. Dan shares how tools like smart thermostats, sensors, cameras, and branded apps help contractors stay connected with customers, remain top of mind, and build long-term loyalty. He explains how automation, remote monitoring, alerts, and simple setups make service more reliable and easier to deliver. Throughout the conversation, Dan highlights how smart tech not only improves customer retention and increases recurring revenue but also supports faster, more sustainable business growth for service contractors.
In this episode, here's what you can expect to learn:
Timestamps⏰ [00:00] - Recap [01:59] - Episode Intro & Meeting Dan Goodman [03:09] - Dan's Tech Journey from MIT to Smart Thermostats [04:15] - Starting Building36: From Retail to Trade Focus [05:11] - Smart Home Uses: Sensors, Locks, Lights, and More [06:41] - Compatibility with Thermostats & HVAC Systems [11:31] - Monthly Reports and Alerts for AC Performance [18:48] - Building Recurring Revenue from Smart Cameras [23:11] - Using Thermostat Data to Boost Early Bookings [25:18] - AI, Automation & Data Use in HVAC Maintenance [29:24] - Remote Monitoring, Sensors & AC Efficiency [40:44] - Zoning, Temp Sensors & Multi-Thermostat Setups
If you enjoyed this insightful conversation with Dan Goodman, please leave us a review (5 stars would be greatly appreciated 😉).
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| Innovate Your Business with CHATGPT and STORYBRAND Featuring RICK BERGMAN | 04 Oct 2023 | 00:40:51 | |
In this episode of the Service Business Mastery podcast, host Tersh Blisset is joined by guest Rick Bergman for an engaging discussion on innovative techniques to grow your business. Despite Joshua being absent due to a speaking engagement, the conversation flows seamlessly as they dive into various topics that are crucial for service business owners, managers, and technicians. One of the key highlights of this episode is the importance of utilizing technology to streamline operations and stay ahead of the competition. Rick Bergman shares his insights on tools such as Chat GPT and STORYBRAND, which can revolutionize the way you communicate with your audience and market your services. They explore the power of AI-generated content and the benefits it can bring to crafting effective messaging for your business. The episode also delves into the significance of storytelling in business. Rick emphasizes the role of understanding your customer and creating a customer persona to guide your marketing strategies. They discuss how storytelling has been used for centuries as a powerful tool to captivate and engage audiences, and share practical tips on how to leverage storytelling techniques to make your business stand out. Throughout the episode, Rick Bergman's expertise and insights shine, making this episode a must-listen for service business owners looking to innovate and grow. From leveraging technology to crafting compelling stories, this conversation offers valuable strategies and ideas to boost your business to new heights. Don't miss out on this enlightening episode of the Service Business Mastery podcast with Rick Bergman.
This episode is kindly sponsored by:
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Visit our website: https://www.servicebusinessmastery.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Building a Business Where Everybody Wins With Tommy Mello | 27 Sep 2023 | 00:59:20 | |
A successful service business is one where everybody wins — your company, your employees and your customers.
Sure, it can be a challenge to elevate your business to this level, but when you reap the rewards, you'll find it's more than worth it.
That's why in today's episode, we're joined by the legendary Tommy Mello, CEO at A1 Garage Door Service, who discusses his new book, Elevate, which is packed with tactics and strategies to overcome the challenges of growing your service business and help you reap those rewards. SHOW NOTES
- Marketing and business growth strategies [2:38] - Entrepreneurship and work-life balance [16:35] - Hiring and retaining top talent [26:25] - Pricing and attracting winners in the home service industry [40:51] - The importance of networking when growing your business [49:24] Resources And People Mentioned:
Join the Service Business Mastery Facebook group
Visit our website: https://www.servicebusinessmastery.com Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus | |||
| How to Grow & Optimize Your Service Business in 5 Simple Steps with Brigham Dickinson - Part 2 | 20 Sep 2023 | 01:30:45 | |
Listen to part 2 of our discussion with Brigham Dickinson, Founder of Power Selling Pros and author of "Something to Give: A Journey to Become a Leader Worth Following". Join us as Brigham breaks down the five steps we mentioned in part 1. These steps will help you gain freedom as an entrepreneur, create a vision for your business, leverage your team's strengths, delegate more, and prioritize business growth. Towards the end, we discuss Brigham's approach to growing a business by optimizing customer acquisition, retention, and customer experience. SHOW NOTES- Recap of Episode 1 [10:19] - Step 1: Holding your team accountable [14:32] - Step 2: Setting the vision of your business [30:07] - Step 3: Discovering the strengths of your team [37:12] - Step 4: Writing down everything you do on a daily basis [38:32] - Step 5: Working ON your business, instead of IN it [55:07] Resources & People Mentioned:Visit Brigham's website & Pre-order "Something to Give": https://www.brighamdickinson.com/hero-page1676928646975 Connect with him on LinkedIn: https://www.linkedin.com/in/brigham-dickinson Patterned After Excellence by Brigham Dickinson: https://bit.ly/3r89iAC Interplay Learning: https://www.interplaylearning.com Rocket Fuel by Gino Wickman & Mark Winters: https://bit.ly/3sQGsFz Watch Next: Part 1 with Brigham Dickinson: https://open.spotify.com/episode/43obq1NhqAsz5Ul9ruvSsj?si=819c449a68804c72 This episode is kindly sponsored by: - Sera (visit their website) Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our website: https://www.servicebusinessmastery.com Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| How to Beat Depression and Anxiety & Become a Leader Worth Following with Brigham Dickinson - Part 1 | 13 Sep 2023 | 01:18:07 | |
Tired of constantly having to prove yourself at work? Feeling anxious or depressed after delegating your daily work tasks? Is everyone on your team relying on you for motivation, but even you are struggling to motivate yourself? Listen up! By the end of this episode, you'll have actionable steps you can take to achieve real freedom over your income, freedom over your time, and most importantly, freedom from anxiety and depression as a business owner. Today, we're joined by Brigham Dickinson, the Founder of Power Selling Pros and author of "Something to Give: A Journey to Become a Leader Worth Following". Join us as Brigham shares his five key steps to overcoming depression and anxiety and finding true fulfillment and happiness as a service business leader. Whether you lead a small team or a massive team, Brigham has tons of insights to give you on how you can become a leader worth following. Resources & People Mentioned:This episode is kindly sponsored by: Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Watch Next: 8 Ways to Create a "WOW" Customer Service Experience w/ Zac Garside Are Your CSRs Empowered to Be the Voice of Your Company w/ Zac Garside Join the Service Business Mastery Facebook group Visit our page https://www.servicebusinessmastery.com Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Earn More Revenue with Fewer Techs With Billy Stevens | 06 Sep 2023 | 01:09:29 | |
What if we told you that you don't need more technicians to reach your next major revenue milestone? You can get there with the techs you've already got — you just need to make them more efficient. To explain what it takes to boost your efficiency, Billy Stevens, Founder & CEO at Sera Systems, joins the show armed with the many insights he's gained fine-tuning Sera into the well-oiled machine it is today. Show Notes - Efficiency at Sera [2:48] - Building a business to sell boxes [18:26] - Spotting areas to improve efficiency [31:33] - Staying competitive with low prices [36:38] - Reaching your revenue-per-technician goals [27:35] Resources And People Mentioned: This episode is kindly sponsored by: Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Visit our page https://www.servicebusinessmastery.com Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Retain Your Clients — Even When They Move with JB Brewster | 30 Aug 2023 | 00:35:22 | |
It's 5x more expensive to acquire a new customer than it is to retain an existing one. That means, if you want your business to thrive, you need to do all you can to retain your customers. But what happens when they decide to move? In this episode, JB Brewster, Co-Founder at Is My Customer Moving, joins the show to explain how the revolutionary tool offered by his organization can help you be more proactive in retaining your customer base and save on customer acquisition. Show Notes - Why the client is your most valuable asset [8:44] - How to stop your "leaky bucket" [14:12] - Using moving data for new customer acquisition [19:00] - Getting started with the program [22:42] - [27:35] Resources And People Mentioned: Is My Customer Moving (visit their website) This episode is kindly sponsored by: Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Flat Rate Pricing & Your Service Business w/ Lance and Sheila Beck | 23 Aug 2023 | 00:40:01 | |
Flat-rate pricing can be a game-changer in your service business. But to fully reap the rewards, you need your technicians and, even more importantly, your customers to be on board. How do you successfully transition in a way that benefits your customers, technicians and business, alike? To find out, in this episode of Service Business Mastery, we speak with Lance and Sheila Beck, Co-Owners at AirOne, about their recent transition to flat-rate pricing and the lessons they learned along the way. Show Notes - Transitioning from ServiceTitan to Housecall Pro [7:08] - Why a flat rate? [9:48] - Getting technicians on board [15:25] - How it impacts customers [24:11] - The time commitment [35:55] Resources And People Mentioned: This episode is kindly sponsored by: Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| What SEER2 Compliance Means for Your HVAC Business | 16 Aug 2023 | 00:34:21 | |
An HVAC purchase is such a rare event that most people know more about funeral expenses.
And with the coming SEER2 regulations, it's more important than ever that HVAC businesses educate their customers, offer easy financing options and shore up their online presence.
In this episode of Service Business Mastery, we speak with Ben Middleton about SEER2, why in-house financing is no longer optional and how the Inflation Reduction Act will shake up the HVAC landscape. SHOW NOTES
- Introducing Ben Middleton [1:19] - SEER2 and regional efficiency standards [4:26] - The importance of consumer education [10:00] - Compliance tracking and enforcement [12:50] - Why financing and online presence are the keys to survival [27:35] Resources And People Mentioned:
This episode is kindly sponsored by:
Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| The Do's & Don'ts of AI in Customer Service [for the Trades] w/ Michelle Ashton Jeppesen | 09 Aug 2023 | 00:46:54 | |
In this episode of Service Business Mastery, Tersh speaks with Michelle Ashton Jeppesen, Director of Business Development & Customer Success at Jill's Office, about the role of artificial intelligence in customer service. Michelle explains why the human touch will always be vital in customer service, while identifying key areas AI can still help you deliver better results for your customers. Michelle also shares how Jill's Office helps ensure their clients never lose money on costly missed calls and the best strategies service businesses can implement to interact with their customers. SHOW NOTES - How Jill's Office is helping service businesses [7:21] - AI vs. the human touch [13:54] - AI and the dreaded one-star review [16:23] - Customer service is the true differentiator [29:28] - The true cost of a missed call [38:37] Resources And People Mentioned:This episode is kindly sponsored by: Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Mastering Your Finances: Key Tips for Trades and HVAC Businesses w/ Randy Stanbury | 02 Aug 2023 | 00:48:17 | |
In this episode of Service Business Mastery, Tersh and Josh interview Randy Stanbury, to tackle a common hurdle faced by business owners – understanding their financials. Randy is the founder of "4 Level Coach" and former founder of Service Freight Systems, Randy reveals that a staggering 98% of business owners lack an understanding of their financial metrics, leaving them without a clear direction. Moreover, Randy advocates for pricing services based on the value they bring rather than adhering to market standards. By mastering financial insights and aligning pricing with value, business owners can ensure profitability and sustainable growth. Tune in for valuable strategies and insights to help your business thrive and make informed decisions for lasting service business mastery and success. SHOW NOTESIntro 00:01 Sponsor Messages- 01:35 Biggest Hurdles That Bussiness Owners Face - 08:08 Understanding the importance of financials- 09:13 Self-performing work vs subcontracting.- 12:14 Technician guilt and growth in business - 18:48 Making a Realistic ROI Plan and Vision for Your Business- 21:17 How Coaches and Mentors Unravel Struggles in Conversations - 25:58 Embracing Stretch Goals to Propel Business Success - 30:04 Sustaining Success in 90-Day Cycles - 33:00 Discussing Failure and Rewards - 35:02 Achieving Clarity without Overwhelming the Team - 42:01 Closing out the Conversation with Randy Stanberry - 46:13 Outro - 46:53 Resources And People Mentioned:This episode is kindly sponsored by: - Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group This episode was produced by Reignite Media and promoted by Relentless Digital. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| How Service Business Owners Use AI Voice Agents to Replace CSRs & Book 75% of Calls - Nathan Keller | 27 Aug 2025 | 00:53:12 | |
Call this demo number to experience Free2Grow : (719) 414-9355 Learn how to automate tasks, save time, and increase your profit. No Coding required! __________________________________________ Don't Miss This: TAP Into the Future | October 3–5, 2025 | Savannah, GA Get ready for three powerful days of practical automation tactics, VIP access to the Savannah Bananas, and real strategies to fuel serious growth in 2026 - no fluff, just results and fun. 🎟️ Space is limited - lock in your spot now: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Nathan Keller of Free2Grow about replacing human call answering with AI voice agents. Nathan shares how AI can sound real, run 24/7, cut costs, and boost bookings, while stressing the importance of proper setup to win customer trust and drive growth.
In this episode, here's what you can expect to learn:
Timestamps ⏰ [02:50] - Episode Intro & Meeting Nathan Keller [03:57] - From Human Answering to AI Voice Agents [07:52] - Challenges and Mindset in Making the Switch [10:03] - Call Quality Issues with Human Answering [12:19] - How Older Clients React to AI Calls [16:47] - Customer Stories Mistaking AI for Real People [21:07] - Key Differences Between Free2Grow and Others [28:08] - AI Staying Calm with Angry Customers [34:42] - Mindset Shift Needed for AI Adoption [36:30] - Why AI Won't Replace All Human CSRs [51:11] - Outbound AI Calls and Legal Rules
Links & References: LinkedIn: Website: This episode is kindly sponsored by:
Connect with us!
Affiliate links:
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| Serial Entrepreneurship and New Beginnings with Tom Casey | 26 Jul 2023 | 00:46:17 | |
In this episode of Service Business Mastery, Tersh and Josh dive into the insights and experiences of Tom Casey, a veteran in the field of home energy conservation, HVAC design and engineering, and indoor air quality with over three decades of experience. His passion lies in creating homes that are not just comfortable but also safer, healthier, and more energy-efficient. His entrepreneurial skills are evidenced in his successful establishment and operation of three contracting companies: Climate Engineering, Climate Partners, and Dr. Energy Saver of Southern CT. Currently, apart from consulting in the industry, Casey assists home improvement contractors in generating online leads to enhance their businesses. His unique approach to his field is grounded in practical experience and reality, rather than abstract theory or elaborate concepts, which he asserts leads to superior results. In addition to his hands-on work, Casey is also a respected author and teacher in his field. He has crafted training materials and systems, designed and built training exhibits, and even constructed labs for a national franchise energy training center. This multifaceted involvement in his industry has granted him opportunities to present at industry events and conferences regularly. Moreover, his expertise is frequently sought for contribution in some of the leading home and industry publications. SHOW NOTES- Life-altering close call and transformation - 01:23 - Discussion on the Peter Principle and the Law of the Lid - 06:09 - The issue of inadequate training for managers - 09:45 - Exploring the role of managers in home services - 12:22 - Delving into the concept of the lid - 14:02 - Daily reevaluation of the customer journey - 19:35 - Strategies for enhancing customer shopping experiences - 22:30 - Focusing on the customer experience - 25:44 - The importance of simplicity - 29:26 - Effective techniques for establishing strong customer connections - 31:00 - The challenges faced in dispatch roles - 35:09 - Managing customer appointment scheduling - 37:12 - Addressing technicians' aversion to being on-call - 41:23 - Prioritizing profitability in planning - 44:00 This episode is kindly sponsored by: Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! This episode was produced by Reignite Media and promoted by Relentless Digital. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Challenges of Transitioning from the Field to Running a Business w/ Jason Grooms | 19 Jul 2023 | 00:22:21 | |
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch discuss valuable business insights with their guest, Jason Grooms. Jason shares his background as a son of a chicken farmer and his passion for mechanical works. After attending HVAC school and gaining experience in a big AC company, Jason started Absolute Climate Control in North Georgia. Together, they discusses the pain points of transitioning from technician to business owner and the challenges that come with it, as well as understanding the importance of processes and different ways to adjust and implement them within a company cutlure. SHOW NOTES- Jason's background from being a son of a chicken farmer [2:30] - Being a technician turned business owner. [4:29] - Jumping back into the truck after challenges. [6:30] - The importance of technical training, process building, and support [10:19] - How processes and help attain positive client success [12:55] - Continued training on processes for success. [17:30] - Takeaways from attending events and conferences. [19:25] Resources And People Mentioned:- This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website). - Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Building a Strong Foundation: Leadership and Success Strategies w/ Jeremy Adams | 12 Jul 2023 | 00:27:06 | |
In this episode of Service Business Mastery, Tersh and Josh dive into the insights and experiences of Jeremy Adams, an entrepreneur, CEO, and firefighter. Jeremy shares his early struggles about living out of his car to how his firefighting background has influenced his approach to leadership and team management in his HVAC business. He discusses the importance of empowering team members, building relationships, and fostering a proactive rather than reactive mindset. Jeremy also highlights the value of implementing processes and leveraging resources like the Profit Coach program offered by BDR. Tune in to gain valuable perspectives on leadership, problem-solving, and driving business growth. SHOW NOTES - Jeremy discusses expanding the electrical division of his business [2:06] - The importance of surrounding yourself with the right people [4:12] - Jeremy talks about his first hire and shares his future plans [6:08] - Strategies for preventing employee financial irresponsibility [10:07] - How to manage many people using experience from firefighting [13:02] - Building genuine relationships as a key aspect of leadership [15:22] - Jeremy draws parallels between firefighting and business strategies [17:31] - How setting up technicians for success is a priority [21:09] - Discussing the concept of charging more for value [25:14] - Tersh mentions sponsors and encourages reaching out for support [26:32] Resources And People Mentioned:- This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website). - Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! - Join the Service Business Mastery Facebook group This episode was produced by Reignite Media and promoted by Relentless Digital. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Service World Expo & Business Uncensored feat. Danielle Putnam & Jim Hinshaw | 01 Jul 2023 | 00:53:22 | |
Danielle Putnam specializes in business development and marketing operations, Danielle's passion is to build thriving companies. When she's not training for the next 1/2 marathon or travelling to a quiet beach with a good book...she's talking to Contractors nationwide about how they truly can double, triple and quadruple their sales with The New Flat Rate - Menu Pricing Made Easy. Jim Hinshaw, promoted to VP of Vertical Markets at Service Nation, oversees HVAC, Plumbing and Connected Home verticals. Jim has been involved with Service Nation for over two decades as a consultant, and joined full-time in 2020. He is now part of a great, growing team that helps companies grow and prosper, providing day-to-day management systems and techniques, up to and including exit strategies. SHOW NOTES - Introduction to the episode: Jim and Danielle discuss the upcoming Service World Expo and Business Uncensored events. [0:00] - Introducing guests Danielle Putnam and Jim Hinshaw. Danielle is the president of The New Flat Rate and Jim is the Vice President of Sales at Service Nation. [0:17] - Conversation on how Danielle Putnam's company The New Flat Rate offers menu pricing, coaching and training, and ride alongs with techs across the US and Canada. [7:58] - Service Nation's and The New Flat Rate's decision to combine forces to put together a comprehensive conference that covers a wide array of business topics. [9:27] - Announcement of the upcoming event in Phoenix, Arizona at the convention center. [13:19] - The Joseph Grow Foundation golf tournament as the event kickoff. [13:42] - Highlighting Lou Habika's story: Lou Habika, owner of Habika Services, sold the business but stayed on as the general manager. [32:55] - Success story of Renee Lucas: Renee Lucas aims to generate $5-6 million in revenue while spending five months traveling. [34:06] - The joy of building and running a business: Jim and Danielle discuss the purpose and fulfillment that come from building and running a business, even after selling it. [36:29] - Importance of early registration: Jim and Danielle encourage listeners to register early and plan ahead for the event. They mention the two-for-one pass offer and a promo code for a discounted rate. [48:46] - Conclusion and closing remarks: Jim and Danielle express their excitement for the upcoming events and thank the listeners for tuning in. To learn more about the event and register, visit serviceworldexpo.com. Reach out to Jim or Danielle for any questions. [52:03] Resources And People Mentioned:- From Service World Expo - Danielle's Promo Code for Sign up BeYou2023 "Tell 'em Jim sent you". - This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website). - Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Standing Out in the HVAC Industry: Offering More Than Just Price Points with Stephanie Postell | 28 Jun 2023 | 00:38:06 | |
Meet Stephanie Postell, an adventurous business owner who leads with determination and drive in the competitive HVAC sector. As the co-owner of Anchor Heating and Air, a thriving business based in Charleston, South Carolina, Stephanie has amassed over 10 years of experience mastering the skills of business development and operations management. If you're feeling the frustration of constantly competing with other HVAC businesses and struggling to differentiate yourself, then you are not alone! You may be offering competitive pricing or flashy marketing campaigns, but still finding it hard to stand out and attract new clients. Customers may be choosing your competitors based solely on price, or worse yet, not choosing you at all. In this episode of Service Business Mastery, Tersh and Josh speak with Stepahnie and share experiences and knowledge on offering exceptional service and going above and beyond, how you can set yourself apart and create a loyal customer base that will bring continued success to your business, and how a skilled teacher or mentor can help employees maximize their potential by guiding their development.
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| Transforming Your Service Business Operations: Strategies by Michael Disney | 21 Jun 2023 | 00:45:48 | |
Michael Disney is a highly respected and experienced professional in the service businesses industry, known for his expertise in optimizing operational processes. With years of hands-on experience, Michael has helped countless entrepreneurs achieve success by developing sustainable and profitable strategies that focus on streamlining operations. His friendly and approachable personality makes him a popular figure among business owners, who value his insightful guidance and practical tips. On this episode of Service Business Mastery, Join Tersh and Josh as they team up with the unstoppable Michael Disney to dissect the daring journey of optimizing operational processes that service business entrepreneurs must take, to achieve their goal of profitability and sustainability amidst challenging times. Resources And People Mentioned:
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| From Burgers to Bangles to Gas Pipes: The Inspiring Story of Lori Tschohl, Service World's Woman of the Year | 14 Jun 2023 | 00:20:05 | |
Burgers to bangles to gas pipes- A lifelong business lesson. Join us on this episode of Service Business Mastery as Tersh and Josh dive into the inspiring story of Lori Tschohl, winner of the 2022 Service World Woman of the Year Award. From owning McDonald's franchises to running a successful HVAC business, Lori shares her secrets to success and the importance of networking and continuous learning.
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| Thriving in Your Service Business: Leadership Tips from Lauren Vahey & Sarah Ghirardo | 07 Jun 2023 | 00:27:54 | |
On this episode of Service Business Mastery, Join Tersh Blissett and Joshua Crouch as they welcome Lauren Vahey and Sarah Ghirardo to Service Business Mastery for an insightful conversation on tackling self-doubt and imposter syndrome. Lauren, who shifted her focus from dance to operations management, brings a fresh perspective on the role of mindset in business success. Sarah, with her extensive marketing and call center management experience, underscores the significance of strong leadership and effective people management in overcoming challenges. Consider building a strong mindset and addressing imposter syndrome to unlock personal and professional growth. Focus on empowering people, rather than just completing tasks, to become a successful manager or leader. Use Service Titan to optimize your scheduling and improve your business operations. This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).
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| Mastering Efficiency & Prioritization w/ Billy Stevens: Boost Your Business Operations | 31 May 2023 | 00:31:05 | |
In this episode of Service Business Mastery, Billy Stevens shares his story from losing half his staff and business on the first day to paying back his loan in just three weeks. Billy's story of prioritization and efficiency is a triumph of determination and innovation. But just when you thought he had it all figured out, a shocking twist in the form of a disruptive technology left everyone stunned and wondering: what's next for Billy and his Sera software? Meet the Guest: The resources mentioned in this episode are: - Check out Sera, a software for service businesses that streamlines processes and increases efficiency. This episode is kindly sponsored by Sera (visit their website)
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| Empowering Women in Plumbing: Overcoming Challenges and Breaking the Mold with Kim Gill | 24 May 2023 | 00:17:56 | |
In this episode of Service Business Mastery, hosts Josh and Tersh talk with Kim Gill. We put the spotlight on women in the plumbing industry, discussing the challenges they face and delving into what can be done to attract more female talent into this field. We have an insightful conversation with our guest, Kim Gill, who not only has extensive experience in association management for various industries, including plumbing, heating, and cooling contractors in Colorado but is also the founder of Women in Plumbing and Piping. Resources And People Mentioned:
This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| How Service Business Owners Use Phantom Equity to Retain Talent & Avoid Entitlement - Chris Buttenham | 20 Aug 2025 | 00:48:36 | |
Learn how to automate tasks, save time, and increase your profit. No Coding required! ---------------------------------------------------- Save the Date: TAP Into the Future | October 3-5, 2025 | Savannah, GA Join us for 3 powerful days of hands-on automation strategies, exclusive Savannah Bananas access, and the energy boost your service business needs heading into 2026. Walk away with real tools, real momentum, and real connections that drive results. 🎫 Spots are limited - register now at: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Chris Buttenham, Co-Founder of Reins, a company that helps contractors retain employees through incentive programs. Chris shares how offering phantom equity and profit-sharing plans motivates employees and aligns their goals with the business's success. He explains how using technology to simplify these programs makes them easy to manage and more effective. Chris talks about how offering meaningful rewards can drive business growth and employee loyalty. This conversation focuses on Chris's journey helping contractors retain key employees with incentive programs. He shares how offering phantom equity and profit-sharing plans motivates employees and aligns their goals with the business. Chris explains how using technology to simplify these programs makes them easy to manage and more impactful. He highlights how offering meaningful rewards can strengthen loyalty, improve performance, and lead to long-term growth.
In this episode, here's what you can expect to learn:
Timestamps ⏰ [00:00] - Recap [02:52] - Episode Intro & Meeting Chris Buttenham [06:39] - The Importance of Employee Retention in Home Services [11:50] - Challenges of Aligning Employee Goals with Business Success [15:40] - Understanding Phantom Equity and Profit-Sharing Programs [18:21] - Simplifying Employee Incentives with Technology [24:04] - How Incentive Programs Can Boost Employee Motivation [31:28] - Managing Emotional Expectations and Visibility in Equity Compensation [33:18] - The Role of Technology in Managing Employee Incentives [37:16] - Employee Compensation Ranges and Impact [38:09] - Equity Impact at Different Business Sizes [40:00] - Fast Onboarding for Profit Sharing Programs [43:34] - KPIs and the Need for Ongoing Communication in Employee Programs
LinkedIn: Website: This episode is kindly sponsored by:
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| From Challenges to Triumphs: Lessons from Successful Service Business Owners w/ Stephanie Allen and Jessica Woodruff Smith | 17 May 2023 | 00:29:54 | |
In this episode of Service Business Mastery, Tersh and Josh interview Stephanie Allen and Jessica Woodruff Smith who share their expertise in growing service businesses through strategic hiring and networking. Stephanie, co-owner of Airworks, prioritizes family-oriented and mom-approved services, while Jessica, co-founder of Lady Titans, advocates for women in the trades. Together, they provide practical tips and growth strategies, emphasizing the importance of strategic hiring, networking, and fostering positive company culture. This episode is a must-listen for entrepreneurs seeking valuable advice on achieving sustained growth and managing remote teams. Resources And People Mentioned:
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| CompanyCam Integration: The Key to Effective Contracting Management w/ Sammy Petersen & Claire Ficke | 10 May 2023 | 00:24:56 | |
In this episode of Service Business Mastery, Tersh and Josh interview two Business Development Representatives from CompanyCam, Claire Ficke and Samantha Petersen, who are passionate about empowering women in various industries, including HVAC, plumbing, roofing, windows, remodeling, and solar. We highlight their experiences attending Women in HVACR events, networking, and sharing knowledge with others. We also talk about how CompanyCam's innovative app simplifies documentation and enhances collaboration for contractors, with a specific emphasis on the importance of photo documentation for project quality and marketing success in the HVACR industry. Resources And People Mentioned:
This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Nicole Boyette: Redefining Success for Women in HVAC | 03 May 2023 | 00:29:17 | |
SHOW DESCRIPTION:
In this episode, hosts Tersh and Josh sit down with Nicole Boyette, the Director of Business Development at HVAC and Plumbing Unlimited. We discuss her background and how she became involved with Women in HVACR, which has allowed her to connect with other women in the trades.
SHOW NOTES
Resources And People Mentioned:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Revolutionizing the HVAC Industry: A Conversation with Ken Goodrich & Billy Stevens | 26 Apr 2023 | 00:34:52 | |
Hosts Tersh Blissett and Josh Crouch welcome Ken Goodrich and Billy Stevens to the Service Business Mastery podcast, where they discuss mergers and acquisitions in the HVAC industry. Goodrich and Stevens, who possess a wealth of experience in the home service sector, offer their insights into the increasing EBITDA multiples and how home service entrepreneurs can benefit from these trends. The conversation also delves into the importance of cultivating a strong company culture and creating a business model where technicians have opportunities for growth. Additionally, the guests shared their views on leveraging technology to enhance efficiency and profitability. Home service entrepreneurs looking for industry insights and growth strategies should not miss this engaging episode. SHOW NOTES
Resources And People Mentioned:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Empowering Women in HVAC: Cassie Pound & Leslie Harpole's "Power Women" Impact | 19 Apr 2023 | 00:44:57 | |
SHOW NOTES Cassie Pound and Leslie Harpole are two accomplished women who have made a notable impact in the HVAC and plumbing industries, respectively. Cassie is the co-owner of Quality Heating, Cooling & Plumbing, where she has used her expertise in sales and people management to contribute to the growth of the business. She is a strong advocate for women in the trade industry and is dedicated to inspiring and connecting with others through her podcast and interactions.
Leslie is the owner of Champion Plumbing, a leading company in the Oklahoma City plumbing industry. Her business acumen has helped shape the core values of Champion Plumbing and positioned it for success. Leslie is also committed to giving back to the community and encouraging female entrepreneurs from diverse backgrounds. Both women are inspirations in their trades and are dedicated to making a positive impact.
In this episode, co-hosts Josh Crouch and Tersh Blissett chat with Cassie and Leslie, regarding their unique experiences as female entrepreneurs who have navigated gender-based challenges to grow their businesses.
Cassie and Leslie highlight the importance of a strong support system, seeking guidance, and maintaining a balance between personal and professional life. They further discuss the significance of great company culture, continuous improvement, and learning from setbacks. This episode offers valuable insights for female entrepreneurs looking to achieve HVAC success through support, accountability, and adaptability.
Resources And People Mentioned:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Addressing Labor Shortage & Inefficiency: Expert Insights from Jeff Plant | 12 Apr 2023 | 00:32:21 | |
Jeff Plant, a seasoned expert in the contracting industry, is here to share his valuable insights on addressing labor shortages and inefficiency. With years of hands-on experience, Jeff has navigated the challenges faced by service managers and developed effective strategies to improve efficiency in the field. Drawing from his extensive background, he offers a unique perspective on tackling issues such as labor shortages and technician training, making him an invaluable resource for those looking to level up their service departments. In this episode of Service Business Mastery, Tersh Blisset and Joshua Crouch are joined by Jeff Plant, an expert in business leadership and personal growth, where they talk about artificial intelligence, digital marketing, and search engine optimization. SHOW NOTES
Check out these resources we mentioned during the podcast:
Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Empowering Women in HVACR: Ruth King Reflects on 20 Years of Progress | 05 Apr 2023 | 00:31:05 | |
When Ruth King and friend set out to find other female technicians in the HVACR industry in 2002, they only found a single Canadian technician. But this discovery was only the beginning of an inspiring journey for Ruth and her organization, Women in HVACR. Through scholarships, mentorship, and ambassador initiatives, they have broken down barriers and given countless women the opportunity to pursue a career in the industry - and they're not done yet. Who knows what unexpected success this organization could achieve next? Women in HVACR started in 2002 with just 10 members, but after 20 years of tireless effort, the organization has grown to over 900 members. Their hard work has paid off, as they have received recognition and funded scholarships for women pursuing a career in HVACR. However, a shocking moment has left the protagonist questioning whether they can continue to make a difference in an industry still plagued by outdated attitudes. What the future holds for Women in HVACR is uncertain, but they remain committed to driving progress and promoting opportunities for women in the industry. If you're feeling frustrated, helpless, and discouraged after taking steps like attending professional conferences, joining industry groups, and networking without seeing any progress toward increased support and opportunities for women in the HVACR industry, then you are not alone! On this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Joshua Crouch interviewed Ruth King, a renowned author in business, leadership, and personal growth. The discussion covered a wide range of topics related to managing a successful and profitable business, including marketing, pricing, and human resources. As the recipient of the Flame of Spirit award, Ruth King shared invaluable insights on navigating the challenges of entrepreneurship, which could be beneficial to anyone looking to make a positive impact in the HVACR industry. In this episode, you will be able to:
Check out these resources we mentioned during the podcast:
Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Meet the Guest: Ruth King, CEO of Business Ventures Corporation
Ruth King is a renowned business expert whose mission is to impact the lives and businesses of entrepreneurs. With over two decades of experience, she has helped countless business owners achieve their goals through a range of tools and processes that focus on staying profitable. She runs the Profitability Revolution Paradigm, the first internet TV network for small businesses. Her operations manuals are widely recognized for their effectiveness in helping plumbing, HVAC, and other contracting companies grow and sustain profitable businesses.With a focus on solving business problems and staying profitable, she continues to be a leader in the industry. LinkedIn:https://www.linkedin.com/in/ruthking1/
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.
Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| How to Manage Your People Better w/ Sarah Hammond | 29 Mar 2023 | 00:28:41 | |
Leadership is a skill. And like all skills, it can be learned. Sure, some people may possess good leadership skills from the get-go but they're not impossible to pick up through practice. The trick is to never stop learning. This is the kind of mindset that Sarah Hammond, President of Atlas Electrical Air Conditioning Refrigeration and Plumbing Services, Inc has consistently applied with her life. When she worked full time for the company in 2008, she had little to no practical knowledge about the company that her father and brother ran all their lives. But with her strong determination to learn, Sarah learned the ropes and eventually took over as president four years later in 2012. This is the same attitude that she took with her when she realized that there was a lot of room for her to grow her leadership skills. Sarah understood that there was a lot to learn about people, and so she began the journey that would lead her to personality tests. In this episode of the Service Business Mastery podcast, Sarah shares several nuggets of leadership wisdom with our hosts Tersh and Josh. The trio also talk about the customer disputes, how best to handle them, and the options contractors have in settling them.
In this episode we discuss:
Check out these resources we mentioned during the podcast:
Meet the Guest: Sarah Hammond is the President of Atlas Electrical Air Conditioning Refrigeration and Plumbing Services, Inc. LinkedIn: https://www.linkedin.com/in/sarah-hammond-atlas/ Instagram: https://www.instagram.com/sarah_atlasrgv/ Website: www.atlasrgv.com Email: sarah@atlasrgv.com TikTok: https://www.tiktok.com/@sarahhammondphoenix
Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Start Them Young: Addressing the HVAC Labor Shortage Problem w/ Lenny Diaddario and Dustin Blackstone | 22 Mar 2023 | 00:30:12 | |
The old guard is far from dying out, but the problem is clear: there's not enough young qualified technicians out there to address the burgeoning demand. If only there was something that contractors could do to encourage more young people to go into the trades, right?
In this episode of the Service Business Mastery, your hosts Tersh and Josh talk to Lenni Diaddario and Dustin Blackstone of Emerson Commercial and Residential Solutions. Our duo from Merson talks about the current efforts of their company to get more young people to learn more about the exciting world of Heating, Ventilation, Airconditioning Refrigeration, and Electrical services.
For Dustin, it's all about extending a helping hand to schools and talking to students not just in middle school during career day, but also when these kids get into high school and even college. Meanwhile, Lenny emphasizes the need for contractors to help schools design a curriculum that will help students learn about the trades in a way that will not only encourage, but prepare them to take it on as a career.
Our duo also touches on the future of training, especially with the use of virtual reality (VR). With VR technology getting better by the day, contractors can leverage its capabilities to create better technicians and provide a higher level of service to customers.
In this episode we discuss:
Check out these resources we mentioned during the podcast:
Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Meet the Guests: Dustin Blackstone LinkedIn: https://www.linkedin.com/in/dustin-blackstone-281902189/
Lenny Diaddario LinkedIn: https://www.linkedin.com/in/lenny-diaddario-8022717a/ You can also reach out to Lenny and Dustine through this link: https://go.climate.emerson.com/SkilledTradesEducator
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.
Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| How Bluon Built the Largest HVAC Community on Earth w/ Peter Capuciati | 15 Mar 2023 | 00:41:58 | |
One of the things that make the HVAC industry unique from other trades is its complexity. It's common to see two HVAC systems using different parts for the same function, even if they were made by the same company. The problem worsens if a technician has to work with aftermarket parts while still ensuring compatibility. This makes experience and knowledge acquired through years of hands-on work critical, especially for technicians that regularly need to make decisions on the ground. What makes it even more difficult is the lack of a brand-agnostic database for HVAC systems that technicians can cross reference, making information difficult to access and pass on to the newer technicians with limited experience. This stunts industry growth and frustrates both clients and contractors. This is the problem that Peter Capuciati and his company has addressed with Bluon, a mobile app and support platform designed for HVAC technicians, contractors, suppliers, and distributors. In this episode of the Service Business Mastery podcast, Tersh and Josh talk to Bluon's CEO and chairperson Peter Capuciati. Peter shares the story of how attempting to release a new kind of refrigerant opened their eyes to the problems of the industry, and how those realizations resulted in the creation of Bluon. Peter shares the pain points that every technician faces while working with limited knowledge in the field, and how using Bluon helps alleviate those issues. He also talks about expanding the app's features to benefit contractors and suppliers to make working in the HVAC industry more efficient and profitable for all. In this episode we discuss:
Check out these resources we mentioned during the podcast:
Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Peter Capuciati is the Chairman and CEO of Bluon, INC. They created and continue to maintain the biggest HVAC database in the world, used by a third of all HVAC technicians in the US. Peter is a serial entrepreneur who found success in commercial real estate, but is a nuclear physicist by training.
LinkedIn: https://www.linkedin.com/in/peter-capuciati-9625b4206/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| The Transparent Pricing Strategy for Service Pros to Drive 500% More Leads with Marcus Sheridan | 13 Aug 2025 | 01:09:15 | |
Learn how to automate tasks, save time, and increase your profit. No Coding required! 🎙️ This Week's Podcast – Exclusive TAP Preview with Marcus Sheridan Mark Your Calendar: TAP Into The Future – October 3–5, 2025 | Savannah, GA Get ready for AI & Automation Unleashed — a three-day event we're hosting, packed with no-fluff automation strategies, unforgettable VIP Savannah Bananas fun, and the momentum your service business needs heading into 2026. One of our headline speakers is Marcus Sheridan, a globally recognized communication expert, bestselling author, and keynote speaker. His They Ask, You Answer framework (now Endless Customers) has been named a "Top 5 Marketing Book of All Time" and has transformed how businesses build trust and win customers. 👉 Register now at https://www.tapintothefuture.ai to join Marcus Sheridan and other industry leaders at TAP Into The Future, October 3–5, 2025, in Savannah, GA. In this special episode of the Service Business Mastery Podcast, hosts Tersh Blissett and Josh Crouch sit down with Marcus to give you a taste of the strategies he'll share on stage at TAP Into The Future. Marcus is Co-Founder of PriceGuide and The Question First Group, Partner at River Pools, and the founder of the They Ask, You Answer movement — a USA Today bestseller with over 100,000 copies sold. His work has reshaped how businesses communicate, focusing on transparency, trust, and empowering customers with information. 🎤 TAP Session Preview: At TAP, Marcus will present a life-changing framework to:
He'll tackle two of the biggest challenges facing modern B2B and B2C businesses:
In this episode, you'll hear a preview of that session, including how contractors and service business owners can use transparent content — such as openly sharing pricing, creating helpful videos, and addressing customer questions online — to build authority and drive sales. 📚 What You'll Learn in This Episode:
📘 Want more of Marcus's strategies?
Learn more about Marcus: marcussheridan.com
Timestamps ⏰
[03:44] - Introduction to Marcus Sheridan [04:33] - Why Businesses Avoid Sharing Prices [06:09] - The Case for Showing Prices Online [13:31] - The Future Is Seller-Free and Self-Service [16:18] - How to Use a Price Estimator to 5X Leads [20:57] - AI Search and the Content That Wins [26:52] - How 'Best Of' Lists Help You Rank for Competitors [38:23] - Embracing Video and Human Connection [41:01] - From Technician to Educator [47:44] - Creating Content That Sells: Assignment Selling [54:36] - CTA Strategy: Ditch "Free Quote" for "Instant Estimate" [59:23] - Disrupting Industry Norms to Build Trust [01:04:56] - Reflections, Event Teasers & Final Thoughts If you enjoyed this chat with Marcus Sheridan, please leave us a review (5 stars would mean a lot 😉).
LinkedIn: Website: Books: This episode is kindly sponsored by:
Connect with us!
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| Breaking the Mold: How Women are Shaping the HVACR Industry w/ Angie Snow | 08 Mar 2023 | 00:14:59 | |
The trades have long been dominated by men, and it's time to change that. In this episode of the Service Business Mastery podcast, Tersh and Josh catch up with Angie Snow during the 20th anniversary event of the Women in HVACR. Angie is an outgoing member of the organization but is currently the principal industry advisor for ServiceTitan. Angie first got into the HVAC business when she and her husband bought an HVAC business called Western Heating & Air Conditioning just as the economy was about to collapse into a recession in 2007.
Despite initial setbacks and through carefully monitoring their cash flow, Angie helped the company return to profitability. Later, she would find Women in HVACR, a group of women changing the HVAC industry bit by bit, from the ground up.
Through the years, Angie has proven her mettle as a business owner and is an important figure in the field. Nowadays, she wants to do more by helping more women get into the trades, giving them educational opportunities, and connecting them with business opportunities.
In this episode we discuss:
Check out these resources we mentioned during the podcast:
Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Meet the Guest: Angie Snow is an HVAC business owner and certified life coach. She helps goal-driven individuals reach their business goals while enjoying a balanced and fulfilling personal life.
Links to content here: LinkedIn: https://www.linkedin.com/in/angiesnowsuccesscoach/ Website (Women in HVACR): https://www.womeninhvacr.org/
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.
Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| Are Your CSR's Empowered to Be the Voice of Your Company? w/ Zac Garside | 01 Mar 2023 | 00:24:51 | |
Most service business owners pour their time and energy into the product and service they're offering, and treat customer service as an afterthought. While this might make sense, this is also a critical mistake that can prevent your service business from growing to a level where it should be. You can have the best tradespeople on your team, and still lag behind your competitors due to a lackluster customer experience.
In this episode of the Service Business Mastery podcast, your host Tersh Blisset talks to Zac Garside, the CEO of Power Selling Pros. Zac reveals the benefits of boosting your customer experience and digs deep into the details by talking about booking rates, average talk times, and more.
But above all the metrics that he mentions, Zac emphasizes the value of empowering your customer service representatives to be the voice of your company and understanding the fundamentals of great customer service over sales tactics.
Zac also gives us a crash course on the best way to lead a remote team. Hint: you need to be objective in holding your team accountable and find ways to monitor their work without having to know what they're doing every minute of the working day. In this episode, we discuss:
Check out these resources we mentioned during the podcast:
Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Meet the Guest: Zac Garside is the CEO of Power Selling Pros. They train customer service representatives to book more calls, increase booking rates, and be the voice of their companies. Connect with Zac on LinkedIn: https://www.linkedin.com/in/zacgarside/ Check out their website: https://powersellingpros.com/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website. Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||
| How To Lead People With More Experience Than You w/ Trey McWilliams | 22 Feb 2023 | 00:26:27 | |
Some people build successful businesses towards the goal of eventually selling their company and cashing in on their efforts. Meanwhile, others pass down their life's work to their children in hopes that they could continue to make their vision work and grow to different heights. Some people assume that inheriting a business is easier than starting from scratch. After all, you'd be inheriting an established system. What many people don't see is that you also inherit all of the problems from the previous generation that went unsolved. In this episode of the Service Business Mastery podcast, we talk to Trey McWilliams, CEO of McWilliams Group, a third-generation business owner. At age 22, he took over McWilliams and Son Heating, Cooling, and Plumbing, a family business that was led by his father and founded by his grandfather before him. As a young and green leader, he knew he had big shoes to fill. But also knew that he had a vision for the business that only he could bring to fruition. In this episode, we discuss:
Check out these resources we mentioned during the podcast:
Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
Meet the Guest: Trey McWilliams is the CEO of the McWilliams Group. He is a third-generation business owner who despite his young age, managed to earn the respect of hardened tradespeople who started working with his father and grandfather before him. His tenacity and willingness to get his hands dirty with his employees allowed him to turn their business around and grow to bigger heights.
Connect with Trey on LinkedIn: https://www.linkedin.com/in/trey-mcwilliams-161348158/ Connect with McWilliams and Son on LinkedIn: https://www.linkedin.com/company/mcwilliams-and-son-heating-and-air-conditioning/ Connect with LemonSeed Media on LinkedIn: https://www.linkedin.com/company/lemonseed-media/
Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.
Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support | |||