Explorez tous les épisodes du podcast Seriously in Business: Brand + Design, Marketing and Business
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Titre
Date
Durée
281: How to Make Social Media Templates That You'll Actually Use
31 Aug 2026
00:18:11
If you've ever stared at a blank Canva file wondering how other business owners post consistently... this podcast is for you.
I get into one of the most underrated tools for business owners who want to show up on social media without losing their minds: templates. Not boring, cookie-cutter templates. Actually strategic ones, built around the kind of content you post, the assets you have, and the audience you're trying to reach.
I also tackle the moment you start to get sick of your own brand, and why that's actually the signal that it's working.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
280: How I (Nearly Didn't) Hire My Best Designer
24 Aug 2026
00:26:36
If you've worked with White Deer in any capacity, you've worked with Vanessa. You just might not have known it.
This week's podcast is a proper introduction to Vanessa, my senior designer and co-coach inside both DIY Design My Biz and The Co+Creation Design Club. She is honestly the person holding a huge part of this business together. I've mentioned her a hundred times without ever sitting down and telling her story properly, so that's what we're fixing today.
We talk about how a one-line text message turned into a 3 year working relationship, what it's actually like inside the studio day to day, and what changes while I'm on maternity leave.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
279: Should you use ChatGPT to make your business graphics? (An alternate solution)
17 Aug 2026
00:20:44
Are you using ChatGPT to create graphics for your business? I get it, it feels like the dream. You tip in your details, out pops a flyer, and you get to move on with your day. But in this podcast, I'm sharing something that might make you rethink that workflow... because what AI is spitting out for you might actually be quietly pushing your clients away.
I've been doing some anecdotal research on this: running Reels, reading comments, talking to people... and what came back genuinely surprised me. Everyday people, not just designers, can spot an AI graphic. And when they can? They're less likely to trust the business, engage with the content, or even show up to the event being promoted. That's a big deal.
This isn't about going anti-AI. I use AI too (mostly for writing, because that's not my strongest suit). But I do want to share why using it for your graphics specifically comes with some real costs, and what I'd actually love for you to do instead.
P.S. This video was recorded before the Instagram update that flags content as “AI” even if only Canva’s AI features like background remover was used.
What’s covered:
Why people can spot AI graphics more than you'd think, and what they do after
The "same same" problem: why AI content is blending into the scroll
What ChatGPT gets wrong about good graphic design
The 3-step Bot-to-Brand Method for graphic design
How to use AI for brainstorming designs
Timestamps:
Intro 0:00
The hidden cost of AI graphics 3:36
The research I did for this podcast 3:52
How people are reacting to AI graphics 5:00
Telltale signs of an AI flyer 7:34
Bot 2 Brand Method 9:08
Wrapping up 18:00
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
278: How to Build an Audience of Superfans that Actually Buy
10 Aug 2026
00:46:14
If you've ever grown your email list and thought... why isn't anyone buying? I sat down with Sophie Griffiths, ads strategist and creator of the Superfans approach, for one of those conversations that makes you rethink everything you're doing to grow your business online.
Sophie works with coaches and service providers who want to scale using ads and group programs, and she has a very specific (and very refreshing) take on what it actually means to build an audience that converts.
In this episode, we cover:
What a superfan actually is
Why most of us are accidentally building an audience of lurkers instead of buyers
Three things Sophie does to consistently turn cold leads into people who put her on their vision board
Timestamps
Intro 0:00
Interview 1:31
Wrapping up 44:42
ABOUT GUEST:
Sophie Griffiths is a scaling strategist and Meta™ Ads expert. She's known for helping impatiently ambitious women scale their businesses by growing an audience of superfans, creating stackable recurring revenue, and building the team and systems that mean they stop being the bottleneck to their own growth. Her background spans the corporate world, including managing a team of 350+ at British Airways, and eight years working with small businesses, and it's that combination that shapes her approach: empowering clients to take bold action while feeling genuinely safe and supported in how they do it.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
277: The 5-minute Test for a Polished DIY Brand
03 Aug 2026
00:12:58
You've built a DIY brand that looks professional, so what next? In this final part of Building a Brand Without a Big Budget series, I wrap up with two things that are often skipped entirely.
It’s a 5-minute quality check you can run on any graphic you create, and an honest conversation about the one thing that actually determines whether your brand works - your own confidence.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
276: The Budget Brand Audit (Are You Building Trust or Losing It?)
27 Jul 2026
00:12:34
You don't have to spend thousands on a brand to look like you did. But there are some things that can quietly signal "DIY" to your audience without you even realising it.
In Part 2 of the Building a Brand Without a Big Budget series, I share the visual cues that build instant credibility, the three places most budget brands fall down, and a practical self-audit you can do right now on whatever graphics you've already created.
The last question in the audit? It might be the most important one.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
275: The Hidden Cost of an Inconsistent Brand
20 Jul 2026
00:16:31
For anyone who's been putting off their branding because they've told themselves they need more money first, I get why you'd think that. But it's genuinely one of the more expensive beliefs you can hold in business.
This podcast kicks off a three part series on building a brand on a budget, and today I'm tackling the myth head on. Because a strong brand isn't actually about how much you spend, it's about knowing what to prioritise and what can wait a while.
I'm walking through the four things your brand genuinely needs (spoiler, your logo is only one of them), the two things you can happily skip for now, and the hidden cost of not sorting your branding out at all.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
274: Raw maternity leave update. Cash flow problems, paying team & time off
13 Jul 2026
00:31:12
I'm sitting in my trackies with a bump that's getting pretty big, and I wanted to give you the unpolished version of how I’m preparing for maternity leave.
Because every mat leave I've taken has looked completely different, and this one's got more moving parts than the last two combined. A team on retainer. A course. A coaching program. A design studio. And a funnel I switched from live to evergreen a month ago that, if I'm honest with you, hasn't made a sale yet.
I'm walking you through what's actually happening behind the scenes. How I'm paying my team while I take two months off. Why I've pre-recorded content through to October. What I'm handing over to my team. And the bit nobody really talks about, which is what happens when the passive income you built your whole business around... isn't being very passive right now.
Why two months off doesn't mean what people think it means when you're already not working full days
The difference between a live webinar and an evergreen funnel, and why one converts so much better than the other
What it actually costs to keep a small content team retained while sales slow down
How I'm training my team to run client calls without me
My honest advice if you're a business owner heading into your own leave for the first time
Timestamps:
Intro 0:00
Content plan and ads 3:28
Budgeting and team 11:59
Hand over 18:00
Saying no (and yes) 20:35
Baby plans 22:20
Advice 25:40
Wrapping up 28:45
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
273: 3 Canva Shortcuts That Will Save You Hours
06 Jul 2026
00:14:37
If you haven't caught the first two podcasts of this series yet (workflow and brand foundations), go back and listen to those first... they're honestly going to move the needle more than today's episode will. Today we get into the nitty gritty of time-saving shortcuts in Canva.
The exact clicks, the exact keys, the exact little habits that shave minutes off every single Canva session.I'm not expecting you to implement everything in this episode at once. Pick one or two, use them until they're second nature, then come back for more. That's how this stuff actually sticks.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
272: How I Use One Canva Design for an Entire Quarter
29 Jun 2026
00:12:16
If you listened to part one of this series, you already know the foundations. Today's a bit more fun, I promise. I'm walking you through the exact system I use to cut my Canva workflow in half, and it's the same system that blows my students' minds every single time I share it.
It's called the Page Stack System, and the short version is this: stop pressing "new" every time you need a design. Stack your effort instead, building every new post from the last one you made, so you're never starting from a blank screen again.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
271: This Canva Brand System Setup Saves Me Hours Every Week
If your Canva session regularly turns into a 45-minute spiral that ends in frustration... this week’s podcast is for you.
In part one of this brand new three-part series, I'm breaking down why so many business owners are losing hours inside Canva, and what to do instead. Spoiler: it's not a creativity problem. It's a systems problem. And the fix is simpler than you think.
I'm introducing you to my Set and Forget Brand System, which is built around three layers that work together to take the mental load out of designing. Once these are in place, you stop remaking the same decisions over and over, and you start actually getting things done.
What’s covered:
The two types of Canva struggles most business owners fall into (and why both are costing you)
Why starting from a blank canvas every time is the root of the problem
Layer 1: Your Brand Kit: what it is, why it matters, and how to set it up
Layer 2: Your Element Library: what brand elements are and how to build yours over time
Layer 3: Your Template Library: the smartest thing you can do if you're posting more than once a week
Timestamps:
Intro 0:00
Setting up 2:41
Tip 1 7:07
Tip 2 11:05
Tip 3 13:48
Wrapping up 16:33
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Episode 270: Emily Built a DIY Brand So Good, People Ask Who the Designer Is
15 Jun 2026
00:37:38
Want to join Emily and I inside DIY Design My Biz? Join today: https://whitedeer.com.au/diy-dmb
(DM me “secret squirrel” on Instagram (@whitedeergd) for $200 off 🤫)
What does it look like when a student actually follows a design process? Today I chat with Emily Richardson, founder of Holistic Dermal Clinic, who joined DIY Design My Biz with zero brand and a very clear idea of how she wanted things to feel. She's since built a brand so polished that her suppliers and clients regularly ask who her professional designer is... and she gets to say, "actually, that was me."
Emily is a skin therapist and university student who runs her clinic half-days so she can give every client her full attention. She's creative, detail-oriented, and unapologetically a control freak when it comes to her brand, which is exactly why she wanted to learn the skills herself rather than hand it all over to someone else. This conversation is a really honest look at what it's like to build a brand from scratch when you're also running a business, studying, and trying to make everything feel cohesive.
In this episode, we cover:
Why Emily built her brand before she had clients (and why that decision paid off)
How the online modules gave her the knowledge... and how the calls gave her the edge
The moment she realised Canva had become a time-saver
Emily's take on when to DIY vs. when to outsource, and how to think about investment when you're starting out
Three skin care non-negotiables you actually haven't heard a million times
Timestamps
Intro 0:00
Interview 1:49
Wrapping up 35:51
ABOUT GUEST:
Emily Richardson is a Dermal Therapist and owner of skin clinic, Holistic Dermal Clinic located in Townsville QLD. She helps women love their skin with non-invasive, gentle methods that embrace both modern advancements as well as holistic wisdom. This involves treating the skin through getting to understand the person as a "whole" to truly create custom, personalised treatments for the individual. Outside of all things skin related, Emily’s a wife, a dog mum and a former professional dancer. Plus she juggles all things business alongside uni, because life long learning is crucial to stay ahead of the curve!
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
269: Graphics That Sell vs Graphics That Just Look Good
Is your brand looking good but not converting? There's a reason for that.
You've done the work. You've built a brand, you're making graphics, you're showing up consistently...and people are liking and saving your posts. But they're not getting in touch. They're not purchasing. And it's making you wonder what's missing.
In this podcast, I get into the difference between graphics that look good and graphics that actually sell, and why those two things are not the same. The prettiest graphics aren't always the ones that convert. The clearest ones are - you'll learn exactly what that means in practice.
What’s covered:
Why clarity beats pretty every single time
Four psychological tools you can use to stop someone mid-scroll
Why your graphic is just one part of your sales sequence
Four questions to audit every graphic before you post it
Timestamps:
Intro 0:00
The elephant in the room 0:56
Tool 1 2:45
Tool 2 3:45
Tool 3 4:14
Tool 4 4:39
Remember this 5:33
Questions to ask 7:43
PSA 9:44
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
268: The mindset shift that makes DIY design actually work
If you've ever spent an hour fiddling in Canva and walked away wondering whether it actually... worked, this video is for you.
The problem with DIY design usually isn't the tools or even the skill level. It's that nobody taught you to think like a designer. And that one shift changes everything about how your graphics perform.
I break down the difference between decorating and designing, why pretty graphics aren't always strategic ones, and the three questions to ask yourself before you start any graphic from here on out.
Once this clicks, design becomes a genuine competitive advantage for your business rather than just a time sink.
What’s covered:
Why DIY graphics sometimes deserve their bad reputation, and when they absolutely don't
The difference between decorating and designing (and why it matters!)
Why your graphics need a job to do
The three questions to ask yourself before you start any new graphic
Why knowing how to DIY well actually gives you a speed advantage over businesses that outsource to designers
Timestamps:
Intro 0:00
Where DIYers get stuck 3:08
Things to ask yourself #1 7:00
Things to ask yourself #2 7:47
Things to ask yourself #3 9:00
PSA 11:58
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
You've got a great offer, know your stuff and you’re working hard. So why aren't the right clients finding you, following you, buying from you?
A lot of the time the answer isn't your pricing, your confidence, or even your copy. It's your visual brand. And specifically, it might be quietly signalling to your dream client that you're not the one for them, before they've even read a word of what you've written.
If that sounds confronting, it's actually really good news. Because it means there's something concrete you can fix.
I walk through the key reasons your visual branding might be getting in the way of your growth and what you can actually do about it today, even if you're not a designer.
What’s covered:
Why humans decide if something is "for them" based almost entirely on what they see first
What a full visual brand actually is
How inconsistency in your graphics is silently telling your audience you're not a professional
Why your clients aren't just buying your offer
How design principles like hierarchy, contrast, and white space actually build credibility
Timestamps:
Intro 0:00
Tip 1 3:52
Tip 2 6:06
Tip 3 9:12
Wrapping up 12:14
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
266: Who You Surround Yourself With Matters More Than You Think
18 May 2026
00:31:20
Business can be lonely. Like, genuinely, surprisingly lonely. You're in your office, making things happen, and unless you've got the right people around you, it can feel like nobody quite... gets it.
In this podcast, I’m joined by my biz bestie and marketing business coach Hazal Ozturk for a really honest, unscripted chat about the rooms and relationships that have shaped both of our businesses. We talk about what emotionally safe friendships in business actually look like, how being around people doing more than you raises what you think is possible, and why group programs surprise almost everyone who joins them (including what surprised us most). Plus, we chat about the things we disagree most about on our business retreats.
Key takeaways:
What makes a business friendship genuinely safe
How surrounding yourself with people ahead of you shifts what you think is possible
The difference between inspiration and jealousy, and what to do if you feel the latter
Why "healthy comparison" is a real thing and how to use it without losing yourself
What genuinely surprised both of us about being inside group programs
ABOUT HAZAL:
Hazal is a marketing genius turned powerhouse coach for brilliant women who feel like they're blending in when they were born to stand out.
With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self-Makers Mastermind, the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be.
Inside her mastermind, Hazal’s clients aren’t just growing their businesses, they’re booking out offers months in advance, creating offers that sell themselves, 13x’ing their revenue, and building businesses that feel FUN to run.
She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don’t need to change who you are to be seen as the absolute best at what you do.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
265: Stop Repurposing Until You Have These 6 Brand Building Blocks
You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should.
Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't working. In this podcast, I get honest about what a solid visual brand actually looks like, and give you a practical checklist to audit where you're at right now.
This one is genuinely useful whether you're two years in or ten. Because most established business owners are quietly operating with a brand they threw together in Canva back in 2019... and wondering why their content feels like it's going nowhere.
I cover:
Why repurposing amplifies your brand (for better or worse)
The 6 visual brand building blocks every business needs, starting with your logo suite
How to know if your colour palette, font system, and templates are actually working
The 4 tests to audit your brand honestly
What to do next depending on where your gaps are
Timestamps:
Intro 0:00
Logo Suit 3:21
Colours 5:57
Font Systems 7:50
Photos 10:54
Templated 12:07
Style guide 14:14
PSA 20:30
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
264: Why Your Team Can't Do Great Design Without This One Thing
If you've ever looked at your team's graphics and thought "it's not quite right... but I can't explain why", I sat down with Sarah Greener, business coach for ambitious women who want thriving businesses and full, well-rounded lives, to chat about what changed to help her team stop guessing designs.
Sarah is not a designer. She'd be the first to tell you that. But her business doubled the year after her rebrand, and clients are now signing at $12,000 USD simply from seeing her brand and resonating. Before they've downloaded a freebie. Before they've booked a call. Just from first impression alone.
We pull back the curtain on exactly what her content operation looks like, how she went from "just put something out" to having a professional creative director in her corner, and what changed when her team started getting real design support through the Co+Creation Design Club.
We cover:
Why "good enough" branding quietly caps your growth, and what Sarah did about it
The difference between delegating and abdicating design
What Sarah's content approval process looked like before and after joining the club
How the club plugged directly into her existing team structure without adding extra load
Why consistent, professional visuals carried her business through a difficult personal season
What she'd tell any business owner sitting on the fence about this kind of investment
Timestamps
Intro 0:00
Sarah’s Rebrand 3:15
Sarah’s Content Creation Process 5:15
The Missing Piece in Sarah’s Business 7:15
Difference between Delegating and Abdicating 7:47
What being a Good Boss Looks Like 13:15
The Co+Creation Design Club Onboarding Process 16:00
Importance of Strategic Design 25:00
Value of a Consistent Brand 29:13
Attracting Ideal Clients 32:15
Importance of Consistency 34:15
Value of Design Support 40:37
What Sarah would tell someone about the Club 45:50
More about Sarah 48:30
Wrap Up 52:07
ABOUT SARAH:
Sarah Greener is a business consultant, founder of The Moxie Movement, and the author of The Off Switch. She has spent 20 years building, buying, and selling businesses across multiple industries — including a boat charter company, a restaurant, retail, ecommerce and an Airbnb — while raising a family and relocating internationally. Her work is built on one plainly stated premise: the business advice most women are following was designed for someone without a second full-time job called parenting. Through The Moxie Movement, Sarah helps established business owners rebuild the structure of their business and their life so that both run properly, at the same time, without one costing the other. She works with women building businesses strong enough to run without them, profitable enough to pay them properly, and designed to outlast them.
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Have you ever spent three hours producing a podcast episode, handed it to your team... and watched the graphics fall completely flat? No DMs, no click-throughs, maybe a handful of likes if you're lucky.
There’s something a lot of business owners quietly suspect but don't want to deal with: sloppy design isn't just a branding problem. It's a revenue problem. And it might be the quiet reason your podcast content isn't building the momentum your business deserves.
If you already have a podcast, a team helping you repurpose content, and a feeling that something's not quite working, this one is for you.
We cover:
Why your audience makes a split-second decision based on design before reading a single word you've written
How inconsistent graphics are unconsciously signalling an inconsistent business to your higher-ticket prospects
The hidden time drain
Why the answer isn't hiring a designer
Timestamps:
Intro 0:00
Effects of deprioritising design 2:37
Tip 1 4:38
Tip 2 6:38
Tip 3 8:12
Track your time 9:32
Building blocks 14:09
PSA 15:18
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
262: The Canva System That Helped Sarah Stop Starting From Scratch
If you've ever finished recording a podcast episode and thought, right, now I just have to figure out what to post about it... this one's for you.
In this guest podcast, I’m joined by Sarah Beisel, a Facebook group strategist and business coach, for an honest conversation about what content creation actually looks like for a busy business owner without a big team, unlimited childcare, or hours to spare.
Sarah walks through exactly how she used my Content Multiplier system to go from scattered posts, lost Canva files, and content that never made it out the door, to writing 30 pieces of content in around 90 minutes at a coffee shop.
We cover:
Why design was the thing holding Sarah back from showing up on Instagram
What changes when everything lives in a design system
The mindset shift that helped Sarah start treating content like a business task
Why posting the same template repeatedly is actually strategic
How having the basics handled frees you up to try fun stuff
Timestamps
Intro 0:00
Interview 2:29
Wrapping up 45:15
ABOUT SARAH:
Sarah Beisel is a Facebook group strategist and business coach for female entrepreneurs who want to run a profitable Facebook group in under 4 hours per week. She’s the host of the Facebook Group Revival Podcast and Profitable Facebook Groups community, where she helps thousands of women create Facebook groups people actually want to be part of.
CONNECT WITH SARAH:
Connect inside the free Facebook group: Facebook.com/groups/sarahbcommunity
Say hi on instagram: instagram.com/sarah.beisel
Go deeper with the free masterclass, How to Create a Profitable Facebook Group (even if you’re starting from scratch!): offers.sarahbeisel.com/masterclass
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
261: The Design System Every CEO Needs for Scalable Content
If you’ve ever tried to “just resize” your content across platforms… you already know the truth, it doesn’t work.
What performs on Instagram won’t perform on YouTube. What works on LinkedIn won’t land on Pinterest. And when you try to force the same design everywhere? Your content flops… or worse, you burn HOURS redesigning everything from scratch.
I’m breaking down the biggest lie in content repurposing and introducing you to my Hero Design System. This is the exact system my team and I use to turn one podcast into 14+ pieces of strategic, high-performing content… without the overwhelm.
I cover:
Why resizing your content is NOT repurposing (and what to do instead)
The 3 biggest mistakes keeping you stuck and overwhelmed
How to create platform-specific content without starting from scratch
The power of templated design systems for speed + consistency
How to scale content with your team (without becoming the bottleneck)
Timestamps
Intro 0:00
How it works 1:40
PSA 3:10
PSA 2 5:58
Managing your posts 7:15
Templates 10:30
Wrapping up 11:45
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
If you’re thinking about rebranding… this is your sign to STOP before you open Canva.
Because the biggest mistake I see?
It’s not bad design… it’s bad strategy.
I’m walking you through exactly how to rebrand your business the right way… so you’re not back here in 3 months wondering why it didn’t work. We’re going beyond colours, logos and fonts… and diving into the strategy that actually makes your brand attract the right clients, feel aligned, and grow with your business.
I cover:
Why most rebrands fail
The 5 real reasons you feel the urge to rebrand
The exact 5-step process to rebrand strategically
How to attract better clients (and repel the wrong ones)
Why your backend systems matter just as much as your visuals
If you’re ready to rebrand once… and do it properly… press play.
Timestamps
Intro 0:00
Why you're rebranding 1:15
PSA 5:43
Steps to follow 8:00
Wrapping up 14:32
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
259: Why Your Content Takes So Long (It’s NOT What You Think)
Last year, I shared something slightly embarrassing… I had published nearly 200 podcast episodes, and barely repurposed any of them.
Which meant hundreds of hours of valuable content were basically sitting there… unseen.
Today I’m pulling back the curtain on what actually changed everything for me. Because spoiler: the problem wasn’t what I thought it was… and it’s probably not what you think either.
If content creation feels overwhelming, messy, or inconsistent, this is going to shift everything for you.
I cover:
Why content isn’t actually hard (and what the real problem is)
The hidden bottleneck slowing down your business
Why your visuals might be costing you clients
The system I built to repurpose content without overwhelm
The exact results I saw after implementing it (they’re BIG)
Timestamps
Intro 0:00
Making content 2:25
Why does making content feel hard 4:16
Stat breaking 6:30
Insight 8:00
PSA 13:52
Wrapping up 14:39
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
258: You Don’t Need More Content… You Need THIS Repurposing System
If you’ve ever felt like you’re putting SO much effort into your content… and barely seeing results, this video is going to hit home.
Because it’s not that your content isn’t good enough. It’s that you’re not fully USING it.
I’m sharing the exact shift I made about 50 episodes ago with my podcast that completely changed how I approach content... and how I turned one podcast into 20+ pieces of strategic content without adding more to my workload.
What we cover:
Why not repurposing your content is capping your reach
The “hero content” strategy that simplifies everything
How to turn ONE idea into a week (or more) of content
The real reason social media feels hard (and how to fix it)
My Canva-based system that makes repurposing EASY
Timestamps
Intro 0:00
Creating for social media 1:40
Hero content 5:30
Design issues 7:40
Freebie 9:10
Walkthrough 9:45
Summary 12:30
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
257: How I Actually Manage Finances of a Course, Coaching + Agency Business (With My Accountant Mum!)
Running a business isn’t just about the visible parts… the branding, marketing, and client work.
Behind every growing business is a whole ecosystem of systems, numbers, and processes quietly doing the heavy lifting.
In this episode, I’m pulling back the curtain on the backend of my business... and I’ve brought in a very special guest to help!
My mum, Sharon Gleeson, who just happens to be an accountant with 40+ years of experience… and now my bookkeeper.
We talk about how my business has evolved from designing in my bedroom to growing 500% in the last four years, what systems we use today, and the financial setup that keeps everything running smoothly.
We cover:
Why spreadsheets eventually stop working for growing businesses
The systems I use to run my courses, coaching and design agency
The biggest mistake I made with accounting software
Why integrations (like Stripe, PayPal and Dubsado) matter so much
How understanding your numbers helps you make better business decisions
Timestamps
Meet my mum (and my bookkeeper) 0:00
Getting to know the guest 1:48
How my business actually works 4:50
PSA 16:00
Why switch to Xero 16:44
Wrapping up 28:30
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
256: 6 Mistakes That Ruin Your Design Project (Before It Even Starts)
If you’ve ever hired a designer and the experience went sideways… you’ll want to watch this video.
Because while outsourcing design can save you time and elevate your brand, it can also go off the rails very quickly if the process isn’t handled properly.
Today I’m flipping the script a little. Usually I teach you how to DIY your branding and graphics in Canva. But since my design studio currently has a few openings, I thought this was the perfect time to share the biggest mistakes I see business owners make when hiring designers.
These aren’t just “client frustrations”… these are the things that can waste money, delay projects, and leave both sides feeling frustrated.
Whether you hire my studio team or another designer entirely, these tips will help you get the best outcome.
You’ll learn:
Why hiring a designer without clarity leads to disappointing results
How to make sure you hire a designer with the right skills and style
The preparation every client should do before starting a project
Why too many opinions can ruin a great design
How to give designers feedback that actually helps
Why design alone can’t fix poor business strategy
If you’re thinking about outsourcing design soon, this will save you a lot of headaches 💜
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
If you’ve ever felt like your business doesn’t feel “legit” yet… this video will change that. I’m sharing 5 systems that make you look professional AND feel organised (even before you hit 100k).
Looking professional isn’t just about having a beautiful logo or a polished Instagram feed.
It’s about what’s happening behind the scenes of your business.
If your business feels chaotic, slow-growing, or stuck in hobby mode… chances are you’re missing one (or more) of these systems.
I cover:
The 5 systems you need to have a professional business
The 4 key questions you need to answer to clarify your offer and messaging
Why backend organisation (especially finances) is the least sexy… but most powerful system
How a brand identity system makes designing faster and more consistent
The 5 content pillars that make showing up online easier and more strategic
Timestamps
Intro 0:00
Tip 1 2:00
Tip 2 4:51
PSA 6:05
Tip 3 11:56
Tip 4 13:46
Tip 5 16:51
Wrap up 19:10
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
254: This Canva template mistake is slowing down your business
23 Feb 2026
00:17:58
You buy the beautiful Canva template. You swap the colours. You change the fonts. You tweak the elements. And somehow… it still looks off. Amateur. Messy. Not quite right.
The Canva templates aren’t the problem, it’s because you haven’t been trained in design principles.
I’m unpacking why Canva hacks and templates feel like the solution (because we LOVE ease and efficiency)… but why they fall flat if you don’t understand the rules behind them. And in 2026, when attention spans are shorter than ever and trust is built in milliseconds, this matters more than ever.
I cover:
Why templates assume you know design rules (and most business owners don’t)
The 3 missing pieces: brand clarity, design fundamentals, and strategic thinking
Why poor design isn’t an aesthetic problem… it’s a BUSINESS problem
How attention spans + AI in 2026 are raising the trust bar
One simple rule you can implement TODAY to stop ruining good templates
Timestamps
Intro 0:00
What you're missing 3:21
Thoughts on templates 6:00
What to look out for 11:20
PSA 14:35
Final tip 15:20
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
253: Using LinkedIn to Book Clients (Without Social Media Overwhelm) with Hailey Rowe
16 Feb 2026
00:32:16
If you’ve ever looked at LinkedIn and thought, “Nope, not for me…”, I brought on marketing and LinkedIn queen, Hailey Rowe, to chat about how she’s booking 2–4 quality calls a week without daily posting, premium plans, or spending hours on content.
We break down the exact steps to start using LinkedIn as a low-lift, high-reward platform for connecting with dream clients and collaborators. If Instagram’s burning you out… this is your sign to explore new options.
In this episode, we cover:
Why LinkedIn is secretly powerful for coaches + service providers
The two groups of people you should be connecting with
Hailey’s process for booking calls (and tracking what’s working)
Profile tips to make you look professional and approachable
How to make LinkedIn work in 2 hours a week
Timestamps Intro 0:00 Interview 1:16 Wrap up 30:35
ABOUT HAILEY: Hailey Rowe is a Marketing & Sales Strategist, Coach, & Linkedin Lead Generation Service Provider. She helps coaches & wellness professionals make more sales, get more time back, and overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast (Top 1% on ListenNotes) & in the free Marketing Hub Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching world & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
252: The Real Experience Behind My Brand Photoshoot (Planning + On The Day Tips)
09 Feb 2026
00:30:32
Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience.
Here’s what I cover:
Why brand photo shoots matter more than you think
DIY vs Pro: which route is right for your stage of biz
How I chose my photographer (and why I travelled!)
Timestamps Intro 0:00 About photoshoots 0:51 First steps 4:20 Style of photos 10:45 Photoshoot prep 12:29 Props 18:20 Shots you need 20:20 Food for thought 26:07
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
251: The Smarter Way to Build a Brand in Today’s Online Business World
One of the biggest questions new business owners face is this:
Should I outsource my design or learn to do it myself?
I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I also share the real costs of both paths, not just financially, but in momentum and autonomy... and introduce my signature framework that helps you strike the perfect balance between doing it yourself and hiring a pro.
Whether you’re just starting or looking to scale, this will help you feel clear, confident and in control of your brand.
What you'll learn:
Why design is no longer just a logo and a flyer
The hidden costs of outsourcing your graphics
Why DIYing without strategy can hurt your brand
The 3-part Design Autonomy System and how to apply it
The one design decision that saves my students thousands
Timestamps Intro 0:00 Options You Have 2:51 Layer 1 5:31 Layer 2 11:41 Layer 3 14:25 Wrapping up 17:00 PSA 19:58 Bonus tip 20:40
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
250: 5 Ways I Teach My Students to Use AI in Design (That Isn’t Actually Designing)
AI might be everywhere right now, but it’s not yet the magical designer that spits out perfect branded designs the moment you ask it. However… there are incredibly practical ways to use AI that will save you time, help you create better design outcomes, support your clarity and build confidence as you design.
I share FIVE ways on how I use AI strategically, from getting clarity on your audience, to brainstorming inspiration, to reviewing your final design for improvements.
Whether you’re AI-curious or AI-conflicted, these are ideas you can start using this week.
What You’ll Learn
How AI can help you get clarity on your target audience before design
Using AI in the visioning & brainstorming stage
How to use AI to generate smart prompts for Pinterest & Canva
Ways to use AI for logo concepting & brand elements
How to get AI to give feedback on your actual design work
And stay until the end… because I share my favorite AI hack that will change how you design forever.
Timestamps Intro 0:00 Clarity 1:40 Brainstorming 3:20 Logo 5:48 Elements 7:58 Feedback 8:56 PSA 9:58
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
249: Brand Rules: When They Matter… and When They Don’t
Most business owners think branding rules are optional because they’re DIYing their brand… but your branding rules are one of the biggest drivers of recognisability, trust, and sales in your business. The trick is knowing when those rules are non‑negotiable and when you can be a little fluid with them without hurting your brand integrity.
In this podcast, I’m walking you through exactly what branding rules are, why consistency matters more than you realise, and how to decide whether to follow the rule tightly or bend it a little. Stick around because I’ll share a simple test you can use every time you’re unsure.
Key Takeaways:
What branding rules actually are, and why they matter even for DIYers
The 4 core parts of your brand: your logo, colours, fonts and brand elements
Why inconsistent visuals erode trust, recognition and sales
When it’s okay to “break” a rule (and how to do it without confusion)
A simple 2‑step test to decide whether to stick to your brand rules
Timestamps Intro 0:00 4 main things in your brand 1:20 Stay consistent 3:07 Consistency issues with web & email 5:15 Collaborations 8:55 PSA 9:30 When to break the rules 10:10
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
248: Steal My Social Media Design Workflow and Make Designing Faster and Easier
90% of business owners tell me the SAME thing... design feels hard, slow and draining. You know you should post. You know you have ideas… but the minute you open Canva, your brain shuts down. Colors. Fonts. Layouts. Decision after decision. And then you don’t post at all.
In this episode, I’m showing you how to make DESIGNING POSTS feel easy again. Not perfect. Not award‑winning. Just clear, consistent and fast. And I’m sharing where design is stealing your time, and how to get it back.
What you’ll learn in this episode:
Why decision fatigue is killing your design flow
How to stop STARTING FROM SCRATCH each time
The power of using templates (even ones you already made)
How hierarchy and less text make your graphics better
A simple brand style guide hack to make design faster forever
Timestamps Intro 0:00 Decision fatigue 1:12 Template advice 3:15 Hierarchy 4:30 Just post it 5:20 PSA 7:30
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
247: You’re More On Track in Business Than You Realise
In today’s episode, we’re flipping the usual business marketing script. Instead of telling you everything you’re doing wrong, I want to celebrate everything you’re already doing right. So much of marketing conditions us to feel like we’re never enough: not posting enough, not strategic enough, not clever enough.
But there’s another way. What if you started noticing your progress... even the tiny things? What if you gave yourself permission to be exactly where you are and STILL grow? This episode is a gentle reminder that your effort matters, your progress counts, even when it doesn’t feel perfect.
What you’ll learn in this episode:
Why showing up, even when you don’t feel ready, is a huge win
How allowing your brand to evolve is part of your growth
Why you’re improving more than you realise
The mindset shift that turns “failure” into feedback
One simple reframe to help you stop beating yourself up after posting or launching
Timestamps Intro 0:00 Show up 3:12 Evolve 4:44 Improving 6:56 Learning 9:49 PSA 11:47
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
246: Building a Profitable, Spacious Business (No Matter Where You Live) with Tori Kopke
29 Dec 2025
00:34:03
In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it).
We dig into how she went from corporate oil & gas to marketing agency to rural business coach, why “value over time” changed everything, and how she built a team and systems to create space, ease, and growth.
Key Takeaways
Spacious business = respect for life + room to think
Leave behind hourly-rate thinking and instead charging for the transformation/value you deliver
Team + systems = the secret sauce
Start manual, build systems later
Rural isn’t a disadvantage, it's a strength... making it a space rich with opportunity if you lean into it
Timestamps Intro 0:00 Interview 1:32 Wrap up 32:36
ABOUT TORI: Tori Kopke is a business coach and strategist who helps rural and regional women build profitable, sustainable and spacious businesses that fit around the realities of small-town life. Based on the family farm in the Wheatbelt of Western Australia, she’s grown a multi six-figure coaching practice between school runs, harvest, power outages and everything regional life throws her way.
As the founder of The Regional Experts Mastermind, Tori supports women to grow their businesses to six figures and beyond through strategy, systems and marketing. She believes rural women are some of the most capable, resilient leaders in business — they just need the right strategy and support to step into their next level.
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
245: The Confidence Loop: How Belief Transforms Your Design (and Your Results)
You might have all the Canva skills or templates in the world, but if you’re designing from a place of doubt… well, those graphics won’t sing. I’m talking about the real behind‑the‑scenes thing that determines whether your brand looks polished, cohesive and like a brand people want to buy from.
You’ll learn:
Why confidence is MORE important than fancy templates or perfect fonts when you’re building your brand
The three-step “Confidence Loop” that will transform how you create: Clarity → Design → Publish
Why clarity (purpose, audience, intention) before designing saves you time, overwhelm and second‑guessing
How to shift from overthinking to doing
Why feedback (even from yourself, friends or early clients) is gold
If you’ve ever felt stuck in Canva, or too nervous to post because it’s “not perfect yet”, this episode is for you.
Timestamps Intro 0:00 The confidence loop 1:25 Find clarity 2:50 Publish your designs 4:05 PSA 7:35
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
244: Designing for Emotion, Not Just Aesthetics: How to Make People Feel Something
Ever scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion.
In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives action, clicks and clients
I’ll walk you through how to uncover your brand’s “vibe words”, what they mean for your colours, fonts and layout, and why your graphics should never try to please everyone.
You’ll learn:
The real reason your graphics might be falling flat
How to define 3–5 core emotions your brand should express
What your colour palette and fonts are secretly saying to your audience
How to attract the right people and repel the wrong ones with intentional design
A key mindset shift that’ll make every graphic you create so much easier
Timestamps Intro 0:00 Design with emotion 1:15 Consider your audience's feelings 2:23 Colours to consider 2:54 Tip 1 5:32 Tip 2 6:23 Tip 3 7:15 Tip 4 7:54 PSA 9:33
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
243: The Anti-Design Trend: Doing Less (Visually) to Stand Out More
If you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value.
In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book.
What you’ll learn:
Why adding “more” design can make your brand look cheaper
What the “Science of Simplicity” is
The #1 principle to apply instead
How to use size contrast to immediately improve your graphics
What to strip back in your design (fonts, colours, effects, and more)
Timestamps Intro 0:00 Making everything simple 2:30 Thoughts on hierarchy 3:19 Don't use too many fonts 6:00 Don't use too many effects 6:26 Final thoughts 8:34 PSA 9:17
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
242: The time & profit shortcuts to create a freedom‑first business
01 Dec 2025
00:43:04
Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too.
Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you.
What you’ll learn:
Why your business model should start with “What does your niche want?”
The trap of low‑ticket courses vs the power of high‑ticket offers
The “trash - trim - transfer” framework: how to reclaim time and scale your business
How to map your energetics + lifestyle to your business model
Boundary setting, rhythms and the beautiful reality of working 25 hours a week on purpose
ABOUT SHAY: Shay is the Co-Founder and COO of Bucketlist Bombshells, a purpose-driven business coaching company that empowers women to build successful service-based online businesses – specifically in graphic design, branding & website design, digital & content marketing, social media management, public relations, and business operations.
Originally from Vancouver Island, Canada, Shay’s holistic business coaching style blends her expertise in sales, operations, and financial management with a compassionate focus on mindset development.
Over the past 10 years, she has helped grow Bucketlist Bombshells to generate over $6 million in revenue and serve over 10,000 women worldwide, achieving recognition in Forbes, BBC and CNBC. When she’s not coaching women inside their business programs Bucketlist Bombshells Launch Camp™, She’s Fully Booked® and Scale With Purpose Mastermind™, you can find her co-hosting their top-charting podcast, The Freedom Filled Life™ Podcast, inspiring entrepreneurial women. Shay now enjoys a balanced life with a part-time 4-day workweek, allowing her to travel, pursue her hobbies, and focus on her personal wellness!
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
241: Why Rebranding Alone Never Works (Here's What You're Missing)
I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum. We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.
What we cover:
Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.
The truth about rebranding: why it doesn’t always happen, even when you know design
The value of external eyes and accountability
Strategic systems in Canva to save time
Jessica’s tips for getting started
Timestamps Intro 0:00 Interview 3:00 Wrap up 26:00
ABOUT JESSICA: Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers.
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
240: The Carousel Post That Beat Their Reels (Getting 28K views!)
Today I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.
Key Takeaways:
How they transformed raw membership‑statistic data into a visually compelling carousel
The importance of brand colours, font hierarchy, arrows, movement and design elements in making slides work, not just “look nice”
How combining strategy (know your audience) + design (make it scroll‑stop) + CTA/coaching content = meaningful results
The results: ~28,500 views, 89% non‑followers reached, 394 profile visits, 71 new followers from one carousel post
Why templates, brand asset libraries and on‑brand visuals save massive time and increase consistency (especially for busy business owners)
The value of ongoing support, feedback and community in the Club
Timestamps: Intro 0:00 Interview 2:06 Wrap up 26:25
Vickie and Chloe are the co-founders of The Movement Perspective and the powerhouse duo behind the Studio Mastery™ Method; a six-month mastermind helping female boutique Pilates studio owners add $10K+ in monthly revenue, fill their classes on repeat, and finally pay themselves without burning out. After building their own 7-figure studio, Breathe Pilates Studio, they now teach others how to do the same.. with simple systems, smart strategy, and a whole lot of fun.
Follow Vickie and Chloe on @the.movement.perspective
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Today I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there.
It’s time to make them matter.
Key Takeaways:
Your brand visuals are doing more than “looking nice”
That feeling of “something’s off” usually means there’s a misalignment between how you show up and how your visuals make you feel
A rebrand isn’t always massive, but sometimes you do need to go full‑tilt if the old colours, graphics, templates no longer serve
Why you should build systems & templates (for social, podcasts, lead magnets, courses) once, reuse them often
How having support (a coach, design team, community) means you don’t get stuck mid‑carousel or mid‑template
Your Facebook (or community) space isn’t just an “offer platform”...it’s building relationships
Timestamps Intro 0:00 Interview 2:13 Wrap Up 24:58
Sarah is a Facebook group strategist and business coach for Christian women. She helps them start, grow and monetize their Facebook groups so they can grow their online businesses with more peace and less overwhelm.
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
238: Hire Right, Lead Boldly with Ash Battye
03 Nov 2025
00:41:45
What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet?
In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business.
We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit.
Whether you’re prepping for your first VA or trying to grow your team with intention, this episode will help you step into your leadership role with clarity and confidence.
We chat:
Why defining your own role is step one before hiring anyone
What mindset shift helps small business owners become strong leaders
How to attract the right candidates (and avoid hiring from overwhelm)
The difference between delegation and micromanagement
What to do if a hire isn’t working out, and how to handle it with integrity
Timestamps Intro 0:00 Interview 1:58 Wrap up 41:28
About Ash Battye and Emerald HQ At Emerald HQ, we support women in business to build teams that actually work - the kind where people share your values, take ownership, and grow with the business. We focus on hiring the right people the first time, HR admin that sets you up for long-term success, leadership support that helps you step out of being the employee and into your role as leader of your business, and defining and embedding culture that attracts and keeps the right people. Everything we do is real-world, people-first, practical, and built for small businesses. Founded by Ash, Chief Hiring Nerd and Hiring & Leadership Partner, our work combines clarity, culture, and confidence to create trusted teams and sustainable success. At Emerald HQ, our focus is ultimately on supporting women to build with intention a business they enjoy and life they love, whatever success looks like for them.
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
237: My Personal Canva Organisation System: How I Keep My Designs (and Sanity) in Check
27 Oct 2025
00:16:33
Ever opened Canva and immediately wanted to close your laptop again?
Maybe it’s the 47 unnamed files…
Or that logo you swear you uploaded but can’t find anywhere…
Or just the time-suck of starting from scratch every single time.
In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.
Here’s what you’ll learn:
Why your Canva chaos isn’t about the app
5 must-do steps to organise your Canva for good
How naming files and using folders can literally save you hours
The sneaky search feature inside Canva most people don’t use
Why your Brand Kit is the key to consistency (even if it’s not perfect yet!)
💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
236: If Your Canva Could Talk, Here’s What It Would Say About Your Brand
20 Oct 2025
00:14:02
If Canva could talk, it would probably throw some serious sass your way...
In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.
From version 87 logos to Untitled 45 file names, I’m walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.
Here’s what you’ll learn:
Why chaotic Canva files signal deeper biz issues
The importance of your Brand Kit (and how to finally set it up)
How inconsistent colours + fonts destroy trust
When to stop tweaking designs and JUST POST IT 💜
Why Canva is a mirror, not the problem
💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
235: The Mindset Shift That Turns Your Canva Designs Into Cashflow
13 Oct 2025
00:19:38
So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today.
Key Takeaways
Perfectionism: Why chasing “perfect” stops you from ever showing up
Comparison: The sneaky way comparing yourself to others paralyzes creativity (and what to do instead)
Fear of Visibility: Why you might avoid showing up, and how stepping into the spotlight is a muscle you can grow
Bonus: You are creative even if you don’t feel like it
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova
06 Oct 2025
00:39:07
I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.
In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.
If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you’re going to love this episode.
We discuss:
How your morning routine is non-negotiable
Using storytelling to build trust, curiosity, and emotional connection
How to convert a bland summary into a compelling story
Starting lessons with a story, whether in emails, social media, workshops, or pages on your website
ABOUT TRANG: Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang’s lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she’s not on stage or coaching others, you’ll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
233: The $100 Social Media Shortcut That Could Save You 30+ Hours
03 Oct 2025
00:15:50
You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming.
In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.
What we’re covering:
Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand or directionless
Ingredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean into
Ingredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scroll
Ingredient 3: Ease of Use: systems, templates, repeatable structure mean you don’t burn out
How to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)
Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted price
Bundles that Benefit has expired...BUT, since you’re here I’m going to give you a sneak code for $400 off my templates. Just use the code TEMPLATETREAT at the checkout: https://www.whitedeer.com.au/30day
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
232 The Expansion That Led To One Of The Biggest Months In My Business Yet
22 Sep 2025
00:23:44
I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot.
If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you.
What I share in this episode:
The heart (and chaos) behind building our family home
How I finally re-recorded my 6-year-old course... and why I almost didn’t
What winning an award taught me about worthiness
Hosting my first retreat (with baby + exhaustion!)
Finally hitting 10k on Instagram after YEARS of showing up
Why delegation is the secret in this season
Timestamps Intro 0:00 House build 1:37 DIY Course 4:17 Business Award 10:19 Retreat 16:20 Instagram 18:30
WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio