Explorez tous les épisodes du podcast SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show
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Titre
Date
Durée
110: Simple Ways to Help Your Website Convert More Visitors into Clients
13 Nov 2025
00:24:42
In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue.
Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three foundations of conversion rate optimisation, how they tie in with SEO, & why clarity is the thread that runs through every high performing website.
Key Takeaways
Why conversions matter Many business owners think they need more traffic, yet they already have visitors coming from social media, email, word of mouth, networking or PR. The real issue is what happens after people arrive.
Clarity and structure improve both SEO and conversions Headings, subheadings, clean paragraphs, skimmable layouts & removing distractions help both humans and search engines understand your content.
Make the action simple Repeated clear calls to action, accessible button sizes, directional cues & streamlined forms all contribute to improved conversion rates.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
109: Back to Basics: How to Get Your Website Showing Up on Google
06 Nov 2025
00:25:27
In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google.
Key Takeaways:
Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic.
Start with clarity: Decide what you want to show up for and which page should target each search term.
Structure is everything: Use proper H1, H2, and paragraph formatting so Google can read and rank your content easily.
Optimise your content: Include keywords naturally in headings, image alt text, and meta descriptions.
Don’t forget to subscribe to The Website Success Show for more clear, practical advice on SEO, conversion, and building visibility - without relying on social media.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
100: What 100 Podcast Episodes Have Taught Me About Confidence, Consistency, and Marketing That Lasts
04 Sep 2025
00:19:26
In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back catalogue, and what she will focus on next as AI search reshapes how people find businesses online.
Key takeaways
Confidence grows when you hear yourself back and realise the inner critic is not the truth.
Consistency counts. Recording regularly helps you keep momentum and serve your audience.
Progress over perfection. The “imperfect but done” episodes still help people.
Slow marketing works. Podcasting can grow without social media or ads, often through word of mouth, guest spots, and email.
Evergreen leverage. Updating your intro, mid-roll, and outro means your latest offer is heard across every episode.
What’s next. Blend solid SEO foundations with practical guidance on showing up in AI search results.
If this episode helped, please share it with a friend who is working on their website. If you host a show and would like Jules to talk about SEO and AI-era search, get in touch about guesting. If a mini-series on FEA Create and HighLevel would be useful, let Jules know what you would like covered.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
010: Website Migration Mistakes That Can Sabotage Your SEO
05 Jul 2024
00:12:23
In this episode of The Website Success Show, host Jules White discusses the critical topic of website migration and its potential impact on your SEO efforts. Learn how even seemingly minor changes like switching website builders, changing domain names, or overhauling your website's content can have significant consequences for your search engine rankings and overall online visibility.
Jules shares real-life examples of clients who faced challenges and setbacks due to website migration mistakes, emphasizing the importance of having a well-thought-out plan to preserve your SEO "juice" and maintain your hard-earned online presence.
Discover the common website migration pitfalls that can sabotage your SEO, and learn how to navigate them with confidence:
Changing content, structure, or design: Understand why gradual changes are preferable to a complete overhaul.
Switching hosting providers: Be aware of the potential impact on your website's performance and search engine rankings.
Changing domain names: Learn about the complexities involved and the need for a comprehensive migration plan.
Changing website builders: Discover how the underlying code and structure can affect your SEO, even if the design looks similar.
Tune in to this episode for expert advice and actionable tips on avoiding website migration mistakes and ensuring a smooth transition that protects your SEO and sets your website up for success.
Need personalized guidance? Book a Power Hour with Jules White to discuss your specific website migration needs and develop a tailored strategy.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
009: Why A Content Strategy Is Your First Step To Website Success!
05 Jul 2024
00:17:45
In this episode of The Website Success Show, host Jules White dives into the often overlooked but crucial topic of content strategy. Learn how a well-defined content strategy can streamline your content creation process, boost your website's SEO, and ultimately drive more traffic and conversions.
Jules explains the importance of identifying your core topics, organizing them into subtopics, and creating cornerstone content that establishes you as an authority in your niche. She also shares practical tips such as using AI tools and visual mapping to refine your strategy and create a cohesive content ecosystem.
Key Takeaways:
Understanding core topics: Identify the main subjects your business revolves around and break them down into subtopics for focused content creation.
Creating cornerstone content: Develop comprehensive resources on your core topics to establish authority and attract backlinks.
Building a content map: Visually map your content to understand the connections between different pieces and ensure a seamless user experience.
Leveraging AI tools: Utilize AI to generate ideas and refine your content strategy.
Focusing on evergreen content: Create content that remains relevant and valuable over time, maximizing its impact and reach.
Tune in to this episode to discover how a well-crafted content strategy can transform your online presence and propel your business forward.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
008: How To Avoid Shady Tactics That Can Harm Your Google Profile!
28 Jun 2024
00:08:36
In this episode of The Website Success Show, host Jules White shares a cautionary tale about a local locksmith who received misguided advice on optimizing his Google Business Profile. Learn why using shady tactics like buying a P.O. box in a different location can backfire and lead to re-verification, suspension, or even worse.
Discover legitimate strategies for boosting your Google Business Profile visibility, such as:
Keeping your profile updated: Regularly add fresh photos and relevant information to showcase your business.
Engaging with your audience: Utilize the Q&A section to answer common questions and interact with potential customers.
Focusing on genuine reviews: Encourage customers to leave honest feedback, rather than resorting to questionable practices to boost ratings.
Jules emphasizes the importance of prioritizing ethical SEO practices and avoiding shortcuts that could jeopardize your online reputation. Tune in to learn how to optimize your Google Business Profile safely and effectively, ensuring long-term success for your business.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
007: 7 Simple Steps to Boost Your Website Traffic with SEO
28 Jun 2024
00:34:15
In this episode of The Website Success Show, host Jules White shares seven places to focus your attention to improve your website's organic visibility and attract more visitors.
Jules emphasizes the importance of understanding why your website matters and how increased traffic can translate to more sales and email signups. She guides you through the process of identifying your target audience, aligning your content with their search intent, and conducting keyword research to discover untapped opportunities.
Key Takeaways:
Think about why organic visibility matters: Understand the impact increased website traffic can have on your business goals.
Focus on your audience: Create content that addresses their needs and solves their problems.
Align your content with search intent: Use keyword research to understand what your audience is searching for and tailor your content accordingly.
Establish content pillars: Organize your content into key topic areas to build authority and expertise.
Optimize your content for search engines: Learn where and how to strategically incorporate keywords into your website and content.
Build your authority and expertise: Share your knowledge and experience to establish yourself as a trusted resource.
Bring it back to your domain: Make sure all your content leads back to your website to maximize traffic and conversions.
Tune in to this episode for practical tips and strategies to enhance your website's SEO and drive more traffic to your business.
Bonus Resource: Download Jules' free SEO getting started checklist here
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
006: Landing Page Vs Website: Which Do You Need and Why?
21 Jun 2024
00:14:14
Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEO
Are you unsure about the difference between web pages, websites, and landing pages? Or do you wonder if having a website is even necessary for businesses today?
In this episode, Jules White, Website and SEO Consultant clears up the confusion surrounding these terms and explains why understanding the distinction is crucial for your SEO strategy. Learn how having a well-structured website with essential pages like a homepage, about page, and contact page can boost your credibility and improve your website's visibility in search engine results.
Discover actionable tips on using webpages strategically, incorporating trust signals, and ensuring your sales pages are easily accessible. Whether you're just starting or have an established online presence, this episode will provide valuable insights to enhance your website's SEO and drive more traffic to your business.
Tune in to learn:
Clear definitions of web pages, websites, and landing pages
How Google's search engine works and the importance of trust signals
Practical tips for optimising your website and landing pages
Don't miss this opportunity to unravel the confusion and unlock the full potential of your online presence!
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
005: Set your Podcast up for organic discoverability! With Stephanie Smith of Newlight Financial Solutions LIVE SEO FOR PODCASTS STRATEGY
19 Jun 2024
00:26:29
Boost Your Podcast's Visibility with Organic Search
In this episode of The Website Success Show, host Jules White sits down with Stephanie Smith, the creator of a new podcast called "Getting to the Bottom Line."
Stephanie aims to help business owners improve their revenue, profit, and cash flow by highlighting the often overlooked aspects that impact their bottom line.
Jules and Stephanie discuss key strategies for boosting the podcast's visibility through organic search, including:
Optimizing the podcast title and description: Incorporating relevant keywords and phrases that listeners might search for in podcast player apps.
Crafting compelling show art: Designing eye-catching visuals with clear text and incorporating keywords for better discoverability.
Choosing the right podcast category: Selecting relevant categories and subcategories to increase visibility among target listeners.
Utilizing transcripts and show notes: Adding transcripts and detailed show notes with relevant keywords to improve SEO and provide additional value to listeners.
Creating individual pages for each episode on your website: Enhancing your website's authority and improving its search engine ranking by providing fresh, relevant content.
By implementing these strategies, podcasters can significantly increase their show's organic reach and attract a larger audience. Tune in to this episode for actionable tips and insights on optimizing your podcast for organic search and driving more traffic to your website.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
004: Don't Let Your Website Visitors Bounce: Optimise Your Hero Section & Make More Sales!
17 Jun 2024
00:11:40
Hero Sections: The Key to Keeping Visitors on Your Website
In this episode, we're diving deep into the world of hero sections – the topmost visible area of your website that holds immense power over your visitor's first impression. Learn why this section is crucial for grabbing attention, conveying your value proposition, and guiding users to take action.
Key takeaways:
Prioritize benefits over features: Highlight how your product or service will improve the lives of your target audience.
Keep it simple and clear: Avoid jargon and make sure your message is easily understandable, even for those not familiar with your industry.
Use visuals strategically: High-quality images or videos can enhance your message and create a visually appealing experience.
Incorporate trust elements: Showcase testimonials, awards, or guarantees to build credibility.
Optimize for mobile: Ensure your hero section looks great and functions well on all devices.
Don't forget the call to action: Guide visitors towards the action you want them to take with a clear and compelling CTA.
Remember, your hero section is the gateway to your website's success. By crafting a captivating and informative experience, you can significantly increase your chances of converting visitors into loyal customers.
Tune in to this episode for actionable tips and insights on how to create a hero section that not only stops visitors from bouncing but also drives conversions and boosts your bottom line.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
14 Jun 2024
00:17:38
In this episode, we tackle the common frustration of website traffic not converting into leads or sales. Even with 100 visitors, if no one is taking your desired action, it's time to diagnose the problem.
Key takeaways:
Track Your Data: Use Google Analytics and Search Console to understand your website's performance, including traffic sources, visitor behaviour, and where they drop off.
Identify Obvious Issues: Check for slow loading times, especially on mobile devices, as well as confusing navigation, unclear calls to action, and poor readability.
Get Fresh Eyes: Ask someone unfamiliar with your business to review your website and provide honest feedback.
Align Your Offer: Ensure your offer addresses the problem your ideal client is facing. Is it clear how your product or service will improve their life?
Match Branding and Pricing: Make sure your website aligns with your brand identity and pricing strategy across all platforms.
Attract the Right People: Refine your messaging to target the ideal client who is ready and able to take action.
Nurture Your Leads: Guide visitors through their buyer journey with relevant content, clear calls to action, and strategic internal links.
Track and Iterate: Continuously monitor your results, make small changes, and learn from what works and what doesn't.
By taking these steps, you can transform your website into a powerful tool that generates leads, builds trust, and ultimately drives revenue for your business.
Ready to take your content marketing to the next level? Book a free discovery call with me today and let's unlock the hidden potential in your existing content!
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
14 Jun 2024
00:07:36
In this episode, Jules White dives into the pressure of the content creation machine and how it can lead us to overlook the hidden potential in our existing content. We'll explore strategies for repurposing and optimizing your podcast episodes, blog posts, and other content to drive traffic to your website and ultimately generate more leads and sales. She also discusses the importance of human connection in content marketing and why AI-generated content often falls short.
If you're feeling overwhelmed by the need to constantly create new content or are struggling to get your website to bring in the results you desire, this episode is for you.
Key takeaways:
Don't chase the algorithm: Focus on creating meaningful content that resonates with your audience.
Unlock the potential of your existing content: Repurpose and optimize your old content to drive traffic and generate leads.
Prioritize human connection: AI-generated content lacks the authenticity and warmth that builds lasting relationships with your audience.
Book a free discovery call: Learn how to create a sustainable content strategy that gets results.
Ready to take your content marketing to the next level? Book a free discovery call with Jules today and let's unlock the hidden potential in your existing content!
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Welcome to The Website Success Show. If you want more traffic and sales through your website, this show delivers expert insights and actionable tips to optimise your website and make the most of your existing (and future content).
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
099: How to Improve Your Website’s SEO and Accessibility with Simple Tweaks LIVE SEO STRATEGY
15 Aug 2025
00:27:37
In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity.
Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of trust signals like reviews, improve heading structures for both SEO and accessibility, and ensure the right pages are appearing in Google’s index.
You’ll hear practical tips on using tools like Google Search Console and the AIOSEO Chrome plugin to spot technical issues, plus why refining page titles and descriptions can strengthen how Google understands your site.
Key Takeaways:
Clarity Above the Fold: Your homepage’s top section should instantly show what you do, why it matters, and the action visitors should take.
Navigation Matters: Increase font size and spacing for accessibility and user experience, especially on mobile.
Trust Signals: Collect and showcase reviews on your website and relevant industry platforms.
Structure for Success: Use a clear heading hierarchy (H1, H2, H3) for better SEO and screen reader accessibility.
Control What Google Sees: Use Search Console to check indexed pages, fix unwanted results, and set clear titles and descriptions.
Think Like Your Visitor: Make the customer the hero of your website messaging, focusing on their problems and transformed results.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
098: Can ChatGPT-5 Really Help You Build a Better Website?
08 Aug 2025
00:21:02
In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process.
Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content planning, and SEO - all while keeping control of their privacy, platforms, and messaging.
She breaks down the pros and pitfalls of letting AI assist with your website, reminding listeners that your website is a long-term asset that needs careful thought, not shortcuts. If you’re feeling overwhelmed with content planning or unclear on where to focus, Jules shares how she uses AI in her daily business tasks, including writing copy, sparking ideas, and chatting through blocks while out walking her dog!
Key Takeaways:
What’s new in ChatGPT-5: Learn how the latest update changes speed, reliability, reasoning, and how it might support your content strategy.
Using AI to plan your website safely: Discover how tools like ChatGPT can help you with homepage structure, SEO meta tags, and first-draft ideas without handing over full control.
Privacy and platform matters: Understand why it’s still vital to build your site on a trusted platform like FEA Create or HighLevel rather than letting AI generate a whole site for you.
Getting unstuck with your messaging: Jules shares how she uses AI voice chats and custom wizards inside her membership to help clients write stronger homepage copy and clarify what they actually do.
If your homepage or core pages aren’t optimised yet, and you’re still pouring time into blog content, this episode will also help you refocus.
If you're working on your website and want to feel more confident about using AI alongside strategy and structure, this episode is packed with real-world insights.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
097: Are Your Website Images Hurting Your SEO? What to Fix First
01 Aug 2025
00:26:41
In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT.
After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website?
This episode covers everything from file names and alt text to load speed, AI search results, and practical examples of what actually works.
Key Takeaways:
Image SEO Basics: Learn why correctly naming your image files (using dashes and keywords) and writing clear, relevant alt text matters more than ever.
Avoid Common Mistakes: Discover why large file sizes, generic filenames, and mismatched imagery can slow your site down and confuse both search engines and visitors.
AI Search & Image Recognition: Hear how tools like ChatGPT and Perplexity are starting to use image data - and how to get your brand to show up in those results.
Bite-Sized Action Steps: Start by updating one image on your homepage and one on your top sales page - optimise file name, file size, and alt text.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive Marketing
25 Jul 2025
00:24:14
In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of hearing you must be on social media to get clients, this episode is for you.
Jules breaks down the real difference between active and passive marketing, busts the myth that social media is essential, and shares practical ways to bring in new clients—without relying on Instagram, Facebook, or TikTok. Drawing on her own recent workshop launch experience, Jules explains how most sales came from conversations, relationships, and email—not social media.
You’ll come away with seven actionable active marketing ideas, clear examples of quick SEO wins, and reassurance that blending active and passive approaches is the most sustainable way to grow your business. If you want more honest, practical conversations and support, find the link to The Website Growth Club here.
Mentioned Links & Resources:
The Website Growth Club – Jules’ membership for honest, practical support and bite-sized action steps
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
095: Three Simple Checks to Future-Proof Your Website for Search
18 Jul 2025
00:20:45
In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks.
Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and internal linking - and how this affects both traditional and AI-driven search. Drawing from real client experiences, she highlights the risks of assuming your website is “SEO-ready” without evidence, especially during a redesign or migration.
Whether you manage your site yourself or have a team, these checks will help you feel more informed and confident about what’s in place - and what might still need attention.
Key Takeaways:
Why being told “your SEO is all sorted” can be a red flag
Why SEO often isn’t included in website builds unless explicitly discussed Three clear questions to ask your support team (or yourself) to assess visibility The role of structure and internal linking in both Google and AI tools Why visibility in tools like ChatGPT and Gemini depends on solid foundations Encouragement to make small, consistent improvements without overwhelm
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)
15 Jul 2025
00:39:04
In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media.
Key takeaways:
How Instagram Content Now Appears in Google Search: Understand what it means for your posts and reels to be ‘indexable’ on Google and other search engines - and why this matters for your business.
Visibility Beyond Social Media: Learn why repurposing your Instagram content (and mentioning key topics and locations) can help you reach a wider audience beyond your followers, and even show up in AI search results.
Tips for Optimising Your Profile and Posts: Get practical advice on using keywords and locations in your Instagram bio, captions and alt text, plus insights into how Google chooses which content to show.
The Power of Core Topics and Messaging: Discover why staying focused on your core topics and making your messaging clear can help both humans and search engines find (and trust) your business.
Connecting Social Media and Your Website: Hear why it’s still important to direct people to your website - where sales and email sign-ups really happen - and how blog posts and social content can work together for better results.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
093: Clarity Over Complexity: How E-Commerce Sites Can Build Trust and Community LIVE WEBSITE STRATEGY
11 Jul 2025
00:27:26
In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger online presence.
Jules uncovers practical ways Andrea can refine her homepage messaging, streamline navigation, improve user experience, and harness blog content to drive more sales and loyal website visitors. They also discuss how to confidently email your list more frequently and the power of weaving your story and values throughout your site – all while keeping the customer at the heart of the brand’s narrative.
If you’re looking to make your website work harder for you, attract more conscious shoppers, and turn browsers into fans, this episode is packed with actionable tips.
Key Takeaways
Tell Your Brand Story Clearly: Make sure your homepage instantly tells visitors who you are, what you do, and how you help – in both words and images.
Make the Customer the Hero: Shift your website messaging so your customers see themselves as the centre of the story, inspired by Donald Millers “StoryBrand” approach.
Tweak Your Navigation: Keep the main menu streamlined and focused to reduce overwhelm and help visitors find what they need quickly.
Use Blogs Strategically: Write blog posts that support your products and homepage, weaving in your mission and linking naturally to key pages.
Prioritise Mobile & Accessibility: Most visitors are on mobile – ensure your site is easy to use, and pay attention to text size, boldness, and colour contrast for readability and SEO.
Keep Visitors on Your Website: Move social media icons to the footer, so people stay focused on your offers rather than being distracted away.
Don’t Be Afraid to Email Your List: Your subscribers want to hear from you – share news, new products, and community updates more than once a month if you can.
Continually Gather Feedback: Talk to your customers about their website experience to spot easy wins and keep evolving.
Links & Resources Mentioned
Just Love It: www.justlove.co.uk – Explore Andrea’s sustainable gifts and homewares.
Transform your website into a powerful tool that generates leads, builds trust, and ultimately drives revenue for your business.
Ready to take your content marketing to the next level? Book a free discovery call with me today and let's unlock the hidden potential in your existing content!
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
092: Want to Be ‘ChatGPT Famous’? Here’s How AI Really Picks Who to Show
04 Jul 2025
00:22:01
In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommended by AI tools like ChatGPT and Google’s AI Overviews.
Key Takeaways:
What Does “ChatGPT Famous” Mean? Hear how business owners are already seeing clients mention ChatGPT in their enquiries, and why this is set to become more common as AI search grows.
Why AI Search Recommendations Matter: Discover how AI search results are changing the way customers find and trust businesses, and why showing up as a recommended business can be a real advantage.
What You Need to Get Recommended: Jules explains the essential website SEO foundations - like having a clear page structure, optimised titles and descriptions, helpful content, and well-managed Google Business Profiles - that help AI tools understand and recommend your business.
The Shift from Social Media to Owned Platforms: Learn why Jules champions putting your website at the centre of your online presence, and how owning your content makes you more discoverable in the long term.
Why It’s Not About Fame, But Being Findable: The real magic isn’t becoming a ChatGPT celebrity - it’s being discoverable and trusted by the people who need what you offer, right at the moment they’re searching.
Resources mentioned in this episode:
Book a Free Discovery Call: Get personalised advice on how to optimise your website to be recommended by ChatGPT.
Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
If you’re keen to future-proof your business and want clear, bite-sized advice on making your website (and your whole business) more discoverable, this episode will give you the clarity and motivation you need.
Don’t forget to subscribe for more practical tips on SEO, website growth, and ethical marketing that puts your business in front of the right people.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
091: Small Changes, Big Results: Website Audit Lessons from the Beauty & Skincare Awards LIVE SEO STRATEGY
27 Jun 2025
00:37:25
In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed.
Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and convert more visitors into award applicants and event attendees. From making the benefits of entering crystal clear, to the importance of analytics, navigation, and building authority, this episode is packed with bite-sized, actionable advice.
Key Takeaways:
Track Your Success: Why setting up Google Analytics and Google Search Console is a must for understanding where your website visitors come from—and how to use that data for smarter marketing decisions. (If you need help, check out Jules' Google Analytics 4 setup mini course.)
Clarity on Your Homepage: How to quickly show who your awards are for, what the benefits are, and guide people to the next step - especially on mobile.
Easy Navigation: Make it simple for different professionals (like lash techs or aesthetics clinics) to find their category, with clear menu options and dedicated category pages.
Optimise Page Titles & Headings: Why using the right heading structure and making the most of your SEO titles and descriptions can help Google and your users know what each page is about.
Small Tweaks, Big Results: The value of ‘quick wins’ - like adjusting font size, button clarity, and removing wasted white space - can make a real difference to both SEO and conversions.
Building Authority: How linking to industry judges’ websites (not just Instagram), and showcasing testimonials and stats from past winners, can improve your authority and ranking in search engines.
Create Authority Content: Instead of endless blogging, focus on creating helpful, relevant articles - like ‘the benefits of entering beauty awards’ - and link them to your key sales pages.
Start Where You Are: Don’t try to do everything at once. Focus on the small improvements first, then build up your site’s authority over time.
If you’re ready to get hands-on with your own website, you can book a Website Clarity Power Hour for expert, no-jargon support - whether you want a quick audit or help setting up your analytics.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
108: Why Your Website Feels So Overwhelming - and How to Make It Easier
31 Oct 2025
00:30:19
In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.
Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that.
She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity.
Key takeaways:
Why website overwhelm is often a brain issue - not a skill issue
The three distinct “brain modes” involved in building your site
How to avoid getting stuck in endless tweaking loops
Why strategy needs to come before writing or tech tweaks
What to do if your website was built for you, but it still doesn’t feel right
A simple way to move forward with confidence, even if tech isn’t your strong suit
Resources mentioned in this episode:
Explore the Website Growth Club the simple, diy seo membership where Jules supports you to optimise your website step-by-step
Episode 073: Choosing the Right Website Platform: Why I Love FEA Create
Don’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
090: The Silent SEO Mistake That’s Making You Invisible
20 Jun 2025
00:28:58
In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO.
Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.
Key Takeaways:
Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.
SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.
28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.
Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.
Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.
If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.
Resources mentioned in this episode:
Episode 31 – How to use Google Search Console to improve your SEO for more website traffic
Episode 39 – The biggest website and SEO mistakes I see (and how to avoid them)
Don’t forget to subscribe to The Website Success Show for more bite-sized SEO, website, and content optimisation tips. And if you ever feel stuck—remember, sometimes all it takes is one focused hour to change everything.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months
13 Jun 2025
00:49:23
Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.
Key Takeaways:
From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.
Most Popular & Mentioned Episodes:
Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building
Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
088: The Photo Fix That Can Instantly Improve Your Website’s First Impression
06 Jun 2025
00:32:26
In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.
Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand shoot, and avoid common mistakes that can hurt your website’s visibility and conversions.
Key Takeaways:
Why professional photography matters: Your images should showcase who you are, what you do, and how you work. Stock photos won’t cut it.
The one photo every website needs: A high-quality, confident image of you (yes, really) – ideally on your homepage, above the fold.
Common mistakes to avoid: Including using portrait images where landscape ones are needed, or forgetting to plan where your photos will be used.
How to prepare for a brand shoot: Adele explains why her clients get homework, and how this helps them get clear on their story and visual style.
Photography and SEO: From dwell time to alt text, the right images can absolutely support your visibility in search – especially when tailored to local SEO.
When to invest in brand photography: Whether you’re just starting out or ready to level up, Adele explains what to consider at each stage.
If you’ve ever felt unsure about what photos to use, when to hire a photographer, or how to make your visuals work harder for your brand – this is a must-listen.
Resources mentioned in this episode:
Visit Super Funky Penguin to find out more about Adele’s photography and videography services
Download Adele's free practical guide & workbook 'How To Stand Out and Be Seen' to confidently show up, share your story, and connect with the right clients.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools
30 May 2025
00:22:47
In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses.
With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refocus on the simple, powerful foundations that still drive visibility - and that matter even more as AI becomes part of search.
Key Takeaways:
What AI Mode actually means: Understand what’s changing with Google’s latest update and how it might impact local search.
Why Google Business Profiles matter more than ever: Discover why this free tool is one of the fastest, most effective ways to improve visibility - and how it connects with AI search results.
Website copy that works: Jules explains how to write clear, structured website content that helps both search engines and potential customers understand what you do.
How to build credibility across the web: Learn why reviews, brand mentions and online reputation are becoming key ranking signals in the age of AI.
You don’t need to become an SEO expert: This episode is a reminder that small, thoughtful steps still count - and you’re not behind if you’re building with care.
If you’ve been feeling out of touch or pressured to “keep up,” this episode is for you. It’s packed with calm, clear advice you can take action on today.
Resources mentioned in this episode:
Google Business Profile Mini-Intensive: A done-with-you session to optimise your profile for local visibility and discover messaging insights that carry through to your website.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
086: SEO + Usability Fixes from a Productivity Coach’s Website Makeover LIVE WEBSITE STRATEGY
23 May 2025
00:40:00
In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website.
If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the right analytics tools, and how to align your website messaging with what your audience is actually searching for.
Whether you’re a coach, service provider, or creative business owner, this episode is packed with actionable insights to help you stop wasting time and start making your website work harder for you.
Key Takeaways:
From Passive to Powerful: Why your website should be more than a placeholder – and how to start making it part of your active marketing strategy.
Quick SEO Wins: Learn the most common website mistakes Jules sees and how to fix them (hint: it’s not about blogging every week or chasing keywords you don’t understand).
Google Tools 101: The difference between Google Analytics and Google Search Console — and which to set up first if SEO is your priority.
Getting Found Online: Why page titles, descriptions, and heading hierarchy matter more than you think for both Google and your visitors.
Content That Converts: How to write for humans and search engines without sounding robotic — and the simple tweaks that improve usability and conversions on mobile.
If you're feeling overwhelmed or unsure about where to start with your website, this episode will help you get clarity on what really matters and how to move forward.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity to the Test
15 May 2025
00:30:59
In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.
You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.
Key Takeaways:
AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.
Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.
The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.
What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.
If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
084: Don’t Ditch It – Fix It! Making Your Website Work Harder
12 May 2025
00:07:09
In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.
Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social media, podcast guesting or referrals - and how simple improvements can double their conversions without needing a total rebuild.
She also talks about the importance of confidence with tech, the mindset shifts needed to stop fearing your website, and why she’s passionate about helping others understand SEO in a simple, step-by-step way. Plus, Jules touches on how search is evolving with AI, and why your owned content - like websites and podcasts - matters more than ever.
Key Takeaways:
Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.
Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.
Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.
Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think.
Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she shares actionable ways to ensure your website genuinely reflects who you are and the value you offer.
Key Takeaways:
Visual Consistency Across Touchpoints: Discover why your branding, colours, and vibe should match across your website, social media, and Google Business Profile.
Your Words Matter More Than You Think: Learn why great design won’t convert without clear, human-centred copy that feels like how you speak in real life.
Tone of Voice That Builds Trust: Jules explains how using conversational, accessible language can boost engagement — and even help with AI search visibility.
Better User Experience: Explore how to make your website feel as welcoming and intuitive as walking into your salon, shop, or Zoom room.
Content That Connects: Make sure your most important offers are easy to find — and written in a way your ideal clients actually understand.
Clear Customer Journeys: Find out how calls-to-action, internal links, and trust-building elements like testimonials can guide visitors to take the next step with confidence.
If your site’s feeling a bit out of step with your business, this episode will help you spot the gaps and start fixing them — no shame, just progress.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
082: Low on Energy? Here’s What You Can Do for Your Website
02 May 2025
00:06:03
In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress.
With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are designed to help you build momentum without draining your energy.
Key Takeaways:
Review Your Homepage Headline: Learn how a simple tweak to your homepage heading can improve clarity and instantly help visitors understand what you offer and who it’s for.
Simplify Your Navigation Bar: Jules explains how to reduce overwhelm by streamlining your menu, removing unnecessary links, and creating a clearer path to your key pages.
Update One Page: Discover the power of reading through a single page—like your about, services or contact page—and fixing anything out of date or unclear.
If your energy is low but you'd still like to feel productive, this episode is a must-listen.
Resources mentioned in this episode:
Join The Website Growth Club – Get bite-sized monthly lessons to improve your website traffic and conversions, without the tech overwhelm.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
25 Apr 2025
00:17:19
In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses.
Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to people who never directly visit your website. She shares why building visibility in both Google and Bing is now essential, and offers practical steps you can take to maximise your chances of being recommended in AI-driven searches.
Key Takeaways:
Google’s Still Queen (For Now): Despite the buzz about AI, over 90% of global searches still happen on Google—about 4.9 billion users. AI search is growing, but Google remains the go-to for trusted answers and major decisions.
The AI Shift: Tools like ChatGPT, Gemini, and Perplexity are changing the way people search, pulling recommendations from Bing, their own training data, and the wider web.
Get Recommended by AI:
Ensure your website is indexed and optimised in both Google and Bing (using Bing Webmaster Tools).
Focus on quality, human-written content that offers unique insights, clear answers, and real expertise.
Widen your digital footprint with mentions on industry blogs, podcasts, forums, news sites, and guest articles.
Positive sentiment and third-party mentions matter more than ever.
Don’t Ditch Classic SEO: Being number one in Google won’t guarantee an AI recommendation, and SEO is far from dead. Classic SEO remains the foundation for all search—AI and traditional alike.
Action Steps:
Check your Bing indexing and fix errors.
Add unique stats, stories, and direct answers to your website content.
Get featured in more places online and make your expertise clear everywhere you’re mentioned.
Test how ChatGPT or Perplexity recommends your business in your field.
If you’d like help with your AI visibility, want to share what ChatGPT says about your business, or have any questions about getting recommended online, text the show or email Jules. She’d love to hear your biggest challenge with showing up in AI or Google search.
Don’t forget: Try searching for your business or offer in ChatGPT and see what comes up—use it as a clue for your next improvement!
If you enjoyed this episode, make sure to subscribe for more practical advice on SEO, digital visibility, and building trust online.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
107: Why Your Wellness Website Isn’t Turning Visitors into Clients (and Simple Fixes That Work) LIVE WEBSITE STRATEGY
23 Oct 2025
00:39:10
In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions.
If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it.
You’ll learn: ✅ What to include (and what to avoid) in your homepage hero section ✅ Why pop-ups, button design, and mobile font size can quietly affect conversions ✅ How to guide visitors towards booking using clear steps and simple messaging ✅ The easiest way to add social proof without overcomplicating your site
By the end, you’ll feel more confident knowing where to focus your energy - and how to make your website work with you, not against you.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
080: Improving UX and Conversions for Baby Class Bookings LIVE WEBSITE STRATEGY
17 Apr 2025
00:39:10
In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford.
Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof more effectively, this episode is packed with practical, bite-sized website tweaks that can make a big difference.
Key Takeaways:
Homepage Hero Section Tweaks: Why simplifying your headline, making buttons bigger, and focusing on a single call-to-action can significantly improve conversions.
Navigation Clarity: Learn how to reduce clutter in your website menu to help visitors find what they need, faster.
Mobile Matters: Discover why mobile-first design is critical, especially when your audience is made up of busy mums.
The Power of Testimonials: How to use short, skimmable reviews near booking buttons to boost trust and action.
Keeping Your Website Current: Simple updates like copyright dates and removing outdated policies can positively impact credibility and SEO.
Gifting Online Courses: Ideas to make your gift vouchers and online baby massage course more compelling and conversion-friendly.
Looking to improve your own website’s conversion rate? Don’t forget to download the Free Beginner’s QuickStart Guide to SEO, and subscribe to The Website Success Show for more bite-sized website and SEO tips.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops.
Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why it’s easier (and often more powerful) than broader national SEO, and how to take advantage of features like Google Business Profiles, website content, and location-specific backlinks.
Key Takeaways:
How to use a Google Business Profile (even without a shop): Why it's one of the easiest and most effective ways to appear in local search and how to optimise it with product photos, updates, and reviews.
Adding local signals to your website: Tips on using local keywords in product descriptions, reviews, blog posts, and even image alt text.
The power of category pages for SEO: Why these often-overlooked pages can help you rank for valuable local and product-related searches.
Getting local backlinks and collaborations: How links from directories, events, and nearby businesses can boost your authority in your area.
Structuring your content for search engines: From schema markup to creating location-based pages, Jules explains how to help Google understand what you sell—and where.
If you want to increase traffic and sales through your existing website, this episode is full of actionable strategies to help you grow your local presence.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure.
Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin and customer service, so you can spend more time doing the work you love.
Key Takeaways:
Website as a Sales Tool: Why your website should guide visitors toward taking the next step—not leave them confused or bouncing.
Small Tweaks, Big Impact: Strategic changes to your homepage, call-to-actions, or mobile layout can make a huge difference.
Page Priorities: Where to start when improving your site (hint: focus on pages closest to the sale).
Mobile Matters: Why mobile responsiveness, fast loading times and clear layouts are essential for local visibility and user experience.
Rethinking Social Media Reliance: Why your own website content matters more than endless social media posts.
Use TinyPNG to compress large image files before uploading to your site
🎉 Join The Website Growth Club – Now Open for Founding Members! Ready to stop guessing what your site needs and start seeing real results? Join The Website Growth Club to get access to bite-sized lessons, monthly website training, expert guidance, and a supportive community—all designed to help you turn your website into your best sales tool.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
077: How to Attract Bigger Brands to Your Event Venue Website LIVE SEO STRATEGY
01 Apr 2025
00:35:00
In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference.
Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Google Search Console, this episode is packed with takeaways for anyone wanting their website to actually work for them.
Key Takeaways:
Why case study pages can help you attract the right clients and improve SEO
The difference between Google Analytics and Google Search Console (and why you need both)
How to optimise your homepage and events page with headings, keywords, and calls to action
Small tweaks that help Google understand what your site is about and who it's for
Why updating your site regularly (even small changes) supports your rankings
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth.
This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper than just tech—they’re tied to confidence, freedom, and feeling like you belong in your space.
Jules explores why so much website and SEO advice feels either too simplistic, too complicated, or simply not designed for women running real-life businesses—especially those doing it all themselves. She offers a grounded, sustainable alternative that focuses on building a website that reflects your values, works for your business, and gives you more freedom (not more pressure).
Key Takeaways:
Why your website might not be working—even if it looks fine
The real reasons so much website advice feels confusing and overwhelming
What a website should actually be doing to support your business
How small, strategic tweaks can help you build trust and guide visitors
A sustainable, values-led approach to SEO and website growth
The power of clear messaging, confident content, and creating a site that feels like you
If you’re ready to stop relying solely on social media or chasing visibility through paid ads, and instead build a website that gently and consistently supports your business—this episode will help you see what’s possible.
👉 Need focused support? Book a Power Hour for practical, personalised advice you can act on straight away 👉 Looking for deeper strategy? Explore VIP Intensives for a full review of your website, SEO, or customer journey
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
075: The First Steps to a Website That Actually Works
21 Mar 2025
00:24:30
In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts.
Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales.
She explains how to build strong foundations by clarifying your message, aligning your content around key topics, and focusing on quick wins that can help your website work harder for your business. Whether you're embarrassed by your current site or simply not seeing results from it, this episode offers a practical path forward.
Key Takeaways:
Clarify Your Message: Why it's essential that visitors instantly understand what you do, how you help, and what action to take.
Core Topics & Authority: How to define 3–5 key topics to build topical authority and improve your chances of appearing in AI-driven search.
Quick Wins for SEO: Discover fast improvements you can make with tools like Google Business Profile and Google Search Console.
Prioritise Key Pages: Learn how to choose and optimise 3–5 of the most important pages on your site, focusing on SEO and conversions.
Keep It Simple: Why your user experience should be clear, skimmable, and conversion-focused, rather than overwhelming or overly complex.
If you're ready to make progress with your website and want a supportive space to help you take consistent, focused action, check out The Website Growth Club—Jules’ new membership for business owners ready to simplify and succeed online.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
074: How to Optimise Your Blog & Homepage for More Conversions - with Candice from Mutha Cuppa Herbal Teas LIVE WEBSITE STRATEGY
20 Mar 2025
00:26:50
In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly.
Together, Jules and Candice explore quick, actionable improvements to enhance website conversions and visibility. Jules highlights the importance of focusing on commercial-intent blog posts, strategically optimising content to boost organic traffic, and integrating clear, relevant calls to action throughout the site. They also discuss the significance of creating impactful banner ads within content, strategically placed pop-ups, and the power of video sales letters.
Key Takeaways:
Identifying Commercial Intent: Learn how to spot high-potential keywords and content with commercial intent to significantly improve website traffic and conversions.
Strategic Content Optimisation: Discover simple tweaks to transform existing content into sales-driving assets by clearly showcasing products related to the reader’s needs.
Banner Ads and Pop-ups: Explore the best practices for creating effective 'ads' within your content and tips for using pop-ups without frustrating visitors or harming SEO.
Enhancing Your Homepage: Understand how to optimise your homepage hero section to clearly communicate your value proposition and guide visitors through a smooth customer journey.
Leveraging Video Content: Find out why a well-placed video sales letter (VSL) can greatly improve visitor engagement and conversions.
This episode is packed with real-world examples and actionable tips for local e-commerce businesses ready to convert more visitors into customers.
Need personalised guidance for your website? Book a Discovery Call or dive straight in with a Power Hour with Jules to identify your most impactful website improvements.
Don't forget to subscribe to the podcast for more valuable insights on improving your website’s SEO, conversions, and overall success!
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
073: Choosing the Right Website Platform: Why I Love FEA Create
14 Mar 2025
00:32:05
In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose?
She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing.
From website building and email marketing to automation and CRM tools, FEA Create brings everything together in one place—eliminating the need for multiple platforms. Jules also breaks down key considerations, who FEA Create is best for, and when another platform might be a better fit.
Key Takeaways:
Why Jules switched from WordPress to FEA Create – and how it transformed her workflow.
What makes FEA Create different? A breakdown of its key features, including website building, email marketing, automation, and CRM.
Who FEA Create is best for – and when another platform might be a better fit.
The importance of website control – and how the ability to make changes impacts SEO and conversions.
Common pitfalls when switching platforms – and how to avoid damaging existing SEO.
If you're considering moving to a new website platform or want an all-in-one solution for your business, this episode will help you make an informed decision.
Resources mentioned in this episode:
Episode 071: Discover the risks of losing valuable traffic during a migration, and how choosing the right platform is critical to website success.
Episode 010: Avoid These Mistakes When Switching Website Platforms – Learn how to migrate platforms without losing SEO.
Episode 006: The Difference Between Web Pages, Landing Pages & Sales Pages – Understand how different page types work together on a website.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
072: Simple Website Fixes for More Sales with Amy from Elemental Health - Website Conversion Rate LIVE WEBSITE STRATEGY
10 Mar 2025
00:25:57
In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions.
Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero section, using human imagery to build trust, and ensuring the homepage effectively communicates the benefits of her services.
They also discuss how to refine the website copy to be more accessible while maintaining credibility and how to strategically position testimonials for maximum impact.
Key Takeaways:
Clarity is Key: Ensure visitors immediately understand what you offer, how it benefits them, and the next steps to take.
Hero Section Optimisation: Make the most of the prime real estate on your homepage with strong headlines, compelling imagery, and clear calls to action.
Features vs. Benefits: Shift your messaging to focus on how your services improve people’s lives, rather than just listing features.
Effective Use of Social Proof: Showcase testimonials in a way that grabs attention and reinforces trust, rather than relying on automated review feeds.
Video Sales Letter Strategy: Create a short, engaging video that highlights the benefits of your service and encourages action.
If this episode has inspired you to refine your own website for better conversions, you can book a Power Hour or a Mini Intensive with Jules to get tailored, actionable recommendations.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
071: From Frustration to Freedom - Making Your Website Work for You
07 Mar 2025
00:17:11
In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success.
Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysis can inform site structure. She also highlights the significance of understanding search intent and ensuring a website is not just visually appealing but also user-friendly and conversion-focused.
Key Takeaways:
Choosing the Right Website Platform: Learn why WordPress was the best choice for this project and how platform decisions impact long-term website management.
Avoiding Traffic Loss in a Website Migration: Discover how to identify and preserve high-value traffic when transitioning to a new site.
Understanding Search Intent: Find out how different types of search intent affect content strategy and website structure.
Making Your Website Work for Your Business: Understand why a beautiful website isn’t enough – it needs to be functional, user-friendly, and aligned with your business goals.
If you're looking to make your website work better for your business, this episode is packed with practical insights. Don’t forget to subscribe for more bite-sized website and SEO tips!
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
106: When the Algorithm Doesn’t Hear You: Why Women’s Content Struggles to Be Seen
17 Oct 2025
00:20:58
In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online.
She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem.
This episode unpacks what that bias means for small business owners and why relying solely on social media isn’t the only route to visibility. Jules also shares her own shift away from using social media as a marketing channel, choosing instead to build visibility through the spaces she owns - her website, podcast, and community.
Key Takeaways:
How the bias within algorithms limits women’s visibility online
Why posts about women’s health and wellbeing are often censored or deprioritised
What this means for small businesses in beauty, health, and wellness
Why owning your platforms (website, email, podcast) gives you lasting control and reach
How to start making the shift away from social media - one calm, practical step at a time
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
070: Simple SEO Fixes to Get More Local Clients with Social Media Manager Jo Bolton LIVE SEO STRATEGY
03 Mar 2025
00:32:51
In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website.
Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable advice on creating case studies, refining service pages, and leveraging Google Business Profile to boost local visibility.
Key Takeaways:
Optimising for Local Search: Learn how to target local keywords effectively and structure your website to rank for location-based searches.
Google Business Profile Wins: Discover how linking your Google Business Profile to your website can improve local search rankings.
The Power of Case Studies: See why creating case study pages featuring local clients can enhance your website’s authority.
Structuring Website Content for SEO: Understand how to use heading tags, page titles, and URLs to improve search visibility.
Building a Website That Converts: Learn why clarity, personality, and a strategic content structure are essential for attracting and converting visitors.
If you're looking to improve your local SEO and ensure your website is working for your business, this episode is packed with practical insights!
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
069: 3 Simple Ways to Use AI to Instantly Improve Your Website
01 Mar 2025
00:29:12
Your website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically.
In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing user experience. You’ll learn how to make small yet powerful tweaks that can have a big impact on conversions.
Key Takeaways: ✅ AI’s Limitations & Strengths – Understand what AI can and can’t do when it comes to improving your website. ✅ Improve Your Website Copy – Discover how AI can help refine your headlines, calls to action, and messaging for better conversions. ✅ Maximise Your Content – Learn how AI can help you make the most of your existing content, repurpose it, and connect it for better SEO. ✅ Enhance Website Navigation & UX – Use AI to structure your site more effectively, helping visitors find what they need faster.
Resources mentioned in this episode: 🎧 Listen to more episodes of The Website Success Show
🎙️Episode 067: How to Improve Your Website (Even with Limited Time)
🎙️Episode 051: AI for Websites - Simple Ways to Save Time and Grow Your Business
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
068: What to Do When Your Website Feels Like a 'Hot Mess' with Entrepreneur Brittany Long LIVE WEBSITE STRATEGY
17 Feb 2025
00:30:03
If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long, founder of Impact Driven AI, uncover why her website isn’t working for her business—and what she can do to fix it.
Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert new clients. Together, Jules and Brittany dive into an SEO audit, breaking down the key areas holding her site back and the simple, practical steps to improve it.
Key Takeaways:
🔹 Why a website should work alongside your social presence – and how to avoid disconnects. 🔹 How to check if your site is indexed in Google (and why it matters for SEO). 🔹 The problem with separating sales pages from your main site – and how to fix it. 🔹 Why page speed matters for search rankings (and what’s slowing Brittany’s site down). 🔹 Easy SEO wins – from optimising page titles to structuring content effectively.
If your website feels like a hot mess and you’re unsure where to start, this episode is packed with practical insights to help you get found, build authority, and create a site you’re proud to share!
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
067: How to Improve Your Website (Even with Limited Time)
14 Feb 2025
00:12:35
In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?"
Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear action plan to help you make smarter website decisions without the overwhelm.
Key Takeaways:
✅ Start with Google Search Console: If you haven't set it up yet, this is your first step! Learn how this tool helps you understand how Google sees your site and reveals opportunities to improve your rankings.
✅ Find Your Low-Hanging SEO Wins: Discover how to use Google Search Console to identify pages that could rank higher with small tweaks—helping you get found in search without needing to start from scratch.
✅ Optimise Your Sales Pages First: Learn why focusing on 'money pages' (like product pages, booking pages, or key services) should be your priority before tweaking other areas of your site.
✅ Make Your Homepage Work Harder: Ensure your homepage acts as a signposting hub, guiding visitors to explore your content, trust your expertise, and take action.
Jules also highlights the power of using AI to analyse your homepage, ensuring it's clear, engaging, and conversion-friendly.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
066: Optimising Your Podcast SEO: with business and marketing strategist Olivia Radcliffe LIVE SEO FOR PODCASTS STRATEGY
10 Feb 2025
00:28:31
In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.
Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.
Key Takeaways:
Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability.
Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening.
The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO.
Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact.
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).