SEO for Established Entrepreneurs: The Basic B – Détails, épisodes et analyse

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Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based on our energy and the amount of fun we’re having.

Grab all the links and resources mentioned in this episode at: https://brittanyherzberg.com/blog/how-to-find-the-fun-marketing-strategies

Connect w/ Latesha:
Threads

Connect w/ Brittany:
Threads

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by Following the show and/or leaving a rating or review on Apple & Spotify!

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
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Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

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Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social proof! Keep your notebook handy for this one!

With this episode you’ll be able to:

• Discover why you should bother with testimonials, hard data, & case studies for a launch.
• Uncover language Grace sees in testimonials that waves a great big red flag.
• Learn how you can add personality to your social proof.

Links & Resources:
Testimonial Template + Training
Case Study Interview Questions

Connect w/ Grace:
Website
Instagram
Podcast

Related Episodes:
Social Proof w/ Chantelle

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

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The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this episode! She gets into showing up through the suck, things we need to normalize as entrepreneurs marketing on social media, and her Four Quadrants of Secret Sauce. If you’ve ever been on the struggle bus with social media as an entrepreneur—DO NOT SLEEP on this episode!

With this episode you’ll be able to:

• Discover actual examples of types of authentic, “truly you” content to share.
• Uncover how to get comfortable with recording videos of yourself (like Stories or Reels).
• Learn what The Four Quadrants of Secret Sauce are—and how they can help you be more authentic.

Links & Resources:
Video Editing Rodeo

Connect w/ Jera:
Instagram
Website

Related Episodes:
Sarah Weiss
Celi Arias

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a marketing badass, a dear friend, and a client-slash-collaborator. You’re definitely gonna want to take notes on this one, boo!

With this episode you’ll be able to:

• Discover the BTS of being a solo podcast host.
• Uncover the real magic of social media marketing for entrepreneurs.
• Learn what it’s like to work with Brittany for SEO blog writing.

Grab The SEO Bundle (feat. Brittany) this August!

Links & Resources:

Podcast SEO Resources

Connect w/ Kristina:

Website

Instagram

LinkedIn

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by fo

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered myself as tribute & created an example of an SEO Audit report featuring my website! I’m going to walk you through this audit example in a very high-level way. (Know that there’s this audio version and a video version of this walkthrough. 😉)

With this episode you’ll be able to:

• Learn what an SEO Audit Report can include.
• Discover what an SEO Audit can reveal about your site.
• Uncover Brittany’s unique way of sharing her SEO Audit Reports.

Got questions? Join us for the (free!) SEO Voxer Day on August 5th!

Links & Resources:
Keyword Research Tutorial (6 min)
SEO Packet (with SEO Audit)
SEO Audit Report Example (blog)

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing for quite some time. And she’s here to share everything from her blogging workflows to tips for podcast guests to how SEO can actually be a wise choice for your mental health! Press play—and don’t forget that notepad.

With this episode you’ll be able to:

• Discover the importance of using keywords for business growth.
• Uncover how SEO marketing actually benefits your mental health.
• Learn what podcast guests can do to make the most of an interview.

Grab The SEO Bundle (feat. Brittany & Robyn) this August!

Links:
Brittany on The Robyn Graham Show
Brittany’s Media Kit
Podcast SEO Resources

Related Episodes:
Image Optimization
Erin: SEO & Accessibility

Connect w/ Robyn:

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates!

With this episode you’ll be able to:

• Learn what big life changes have taken place.
• Uncover how Brittany does SEO differently—and who she supports.
• Discover how Brittany is using these messaging updates as part of her SEO strategy.

Links & Resources:
Book B’s SEO Support

Related Episodes:
Rae: Business Energetics
The Cost of SEO Help
Sarah: Personal Growth & Biz
Kathleen: Nervous System Work for Entrepreneurs
SEO is a Soulful Experience

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

Marketing your business (especially as a woman) isn’t only about creating systems & workflows. It’s about embodying the energy of that strong, supportive, & sensitive badass. (Sounds like a lot to balance while running a business & holding down the fort for the family, right?) This is where I’ve had fun learning with Raechelle Embrey! She’s become many things to me—guide, friend, mentor, & intuitive channel.

In this conversation we get to the heart of business energetics & feminine leadership. We touch on astrology, Human Design, & (*gasp*) money. Conversations like this light me up! And work like I’ve done with Rae has quite literally shifted my life path. As “weird” as this all may sound, I hope you’ll join us for this powerful episode!

With this episode you’ll be able to:

• Discover what happens when we don’t share our needs or ask for help.
• Uncover where we go wrong with setting boundaries.
• Learn the one astrology placement you must look at.

→ Join The Catalyst w/ Rae on 9/26

Links & Resources:
Breathwork w/ Kathleen
Vika's podcast w/ Rae
Book on Moon signs

Connect w/ Rae:

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and… not. Press play to hear what a case study interview can sound like, what Ashleigh loved about Brittany’s process, & how Ashleigh was able to get a completed case study!

With this episode you’ll be able to:

• Discover unique case study uses and why Ashleigh chose to work with Brittany.
• Learn the failed project moment & how Brittany learned from it for future clients.
• Uncover what Ashleigh wanted to showcase in this case study.

Links & Mentioned Resources:
DFY Case Study Copywriting
Ashleigh’s case study
SEO Case Study Strategy Session

Related Episodes:
Different Types of Case Studies
Dallas’ Case Study Interview

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we mentioned.

With this episode you’ll be able to:

• Discover tons of “secret” tips & tricks for keyword research.
• Uncover how to use image titles & Alt text correctly.
• Learn what happens to your SEO ranking when you update website copy.

Links:
Ubersuggest
HotJar Heatmaps
SEO Basics Checklist
Podcast SEO Templates

Connect w/ Brittany Wong:
Website
Instagram
Threads
Free Resource

SEO Services:
Blog Optimization

Supercharge your podcast with SEO! Easily increase podcast downloads AND website traffic with trainings & tools created by SEO expert, Brittany Herzberg!

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...