Explorez tous les épisodes du podcast SEO for Business Growth Without Social Media - The Website Success Show
| Titre | Date | Durée | |
|---|---|---|---|
| 153: Get Found by AI Using FAQs | 24 Sep 2026 | 00:29:25 | |
In this episode, Jules White explains how frequently asked questions, one of the most underused sections on a website, can grow your traffic, build your authority and increase your conversions, and why they matter more now that AI answers and AI Overviews pull directly from them. Jules shares a real example from a website visibility report she ran recently for a physiotherapy business, whose FAQ page was showing up for "sports massage" in both organic and AI search. From there she walks through why FAQs work on two fronts: removing the last-minute hesitation that stops human visitors booking, and giving search engines the context and plain language that show you know your subject. She then covers how to find the right questions, how to structure them so they stand on their own and get cited, and where to place them across your site, including the local-intent questions that help nearby businesses get found. Key Takeaways: Why FAQs matter: They remove buyer hesitation right beside your call to action, help attract right-fit clients by answering things like how you work and your policies upfront, and cut down the admin of answering the same questions over and over. Finding the right questions: Start with what your clients genuinely ask you, then widen out using Google Search Console, the People Also Ask and related searches on a results page, AlsoAsked and Answer the Public, and AI tools like Google Gemini, though Jules suggests not starting with AI. Structuring them to get cited: Lead with the answer rather than waffling, keep each question and answer able to make sense taken out of context, use clear headings, keep answers to roughly 40 to 60 words, stick to one question per entry, and add FAQ schema where you can. Where to place them: A few general questions low down on your homepage, four to six targeted ones on service and product pages to strengthen thin content and weave in keywords, and a dedicated, well-organised FAQ page broken into clear sections. Local intent for local businesses: Questions tied to local events, parking, addresses and nearby landmarks weave your location in naturally, like asking whether to book a sports massage before or after a local marathon. Google Business Profile: Google has retired the manual Q&A section, so its AI now answers questions using your website, reviews and profile details, which makes keeping those sources accurate and complete more important than ever. Your takeaway this week: Review your core pages, your homepage, your most important product or service, your about page and your contact page, and check whether your existing FAQs still make sense out of context, and what you could tweak or add. Resources mentioned in this episode:
You can also text the show or send Jules a DM to share what you discover are your core topics. Subscribe to The Website Success Show for more grounded, practical tips on getting found in search without relying on social media. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 152: 3 SEO Website Mistakes That Cost You Clients (and How to Fix Them) | 17 Sep 2026 | 00:20:01 | |
In this episode, Jules White shares the three biggest SEO and website mistakes she sees costing business owners time and money - the same things that come up again and again when she looks at people's websites and talks to them about their businesses. Counting down from number three, Jules starts with overlooking what SEO and your website can really do for your business. She talks about the owners who pour their time into social media while their website does very little to explain what they do or help people buy - and why a steady stream of leads matters so much, especially for businesses whose clients get better and move on, like physios, counsellors and psychotherapists. When people are already searching, whether that's on Google, through a smart speaker or in a conversation with AI, showing up in search, maps and AI answers can bring the right clients in. The second mistake is not having a clear message. Jules makes the case for simple, obvious language, so people don't have to burn mental calories working out how to buy from you. Could an 82-year-old or a 10-year-old understand what you do, who it's for and what to do next? She covers the curse of knowledge, using the words your customers actually use, and making sure there's a clear call to action above the fold. The number one mistake is website structure. Jules explains how a proper heading hierarchy - one H1, then H2s, in a natural order - helps Google and the AI bots understand your pages, and how website builders can set you up to fail if you only ever use headings for styling. She also covers the details that sit under this same mistake: page titles and descriptions, image alt text, internal links with descriptive anchor text (not "read more"), a relevant external link or two, and mobile responsiveness - including why AI bots won't wait around for a slow site the way Google might. Best of all, you can check your own pages in minutes with a free browser plugin, and fix these things one at a time without rewriting your whole website. Key Takeaways:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 151: Can Podcasting Grow a Local Business? With Adam Schaeuble | 10 Sep 2026 | 00:39:30 | |
In this episode, Jules White is joined by Adam Schaeuble of Podcasting Business School to explore how an audio-only podcast can help small and local business owners grow their reach, win more clients and build expert positioning - all with far less reliance on social media. Adam shares how he went from running a fitness studio to becoming a full-time podcaster, and why he believes so many people give up on podcasting long before it starts to pay off. He explains why you don't need to be famous, own fancy equipment or book a studio to begin, and why the businesses that stick with it are usually the ones that see the real rewards. Jules and Adam get into podcast SEO - which, as Adam explains, works very differently from website SEO - and why the name of your show matters far more than most people realise. Adam also tells the story of losing his Threads account overnight, and why it convinced him to focus on the two things no platform can take away from him: his SEO and his email list. Key Takeaways: Why Most Podcasters Quit Too Soon: Adam shares the sobering statistics on podcast drop-off, and why the first 100 episodes are really just practice. Podcasting for Local Businesses: Discover why a podcast can work for almost any location-based business, from estate agents to chiropractors, and how putting your town or region to work helps the right people find you. How Podcast SEO Really Works: Learn why podcast SEO lives in the search bar of Apple and Spotify, and Adam's rules for naming a show that actually gets found. The Danger of Rented Land: Hear what happened when Adam's Threads account was shut down overnight, and why your email list and the content you own matter so much. Start Before You're Ready: Why "ready, fire, aim" beats waiting for the perfect setup, and how the human, unpolished moments are exactly what set you apart from AI. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 150: Your Biggest SEO Questions, Answered | 03 Sep 2026 | 00:25:16 | |
In this episode - a milestone 150th - Jules White answers the SEO questions she gets asked most often, the ones that come up again and again in messages and in real-life conversations. Think of it as a "start here" episode: the one to send to a friend who is stressing about showing up on Google or feeling worn out by social media. Jules works through six of the questions she hears most, from whether SEO is dead now that everyone is using AI, to whether you really need to be on social media, blog constantly, or hand your SEO over to someone else. Along the way she explains why strong foundations still matter, why your core website pages usually come before blogging, and why you want to understand enough to own your own strategy even when someone else does the implementing. The Top Questions About SEO Jules Answers:
Jules's one takeaway from the whole episode: get really clear on your messaging - what you do, who you help, how you make their life better, why they should choose you over your competitors and what they need to do to get it. Get that in place and everything else becomes so much easier. If you've ever wondered whether SEO still matters, whether you can skip social media, or whether to learn this yourself or pay someone, this is a good episode to start with. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 149: Simple Fixes That Help Google Send You Clients - LIVE GOOGLE BUSINESS PROFILE STRATEGY | 27 Aug 2026 | 00:35:17 | |
In this episode, Jules White sits down with photographer Becky Kerr for a live Google Business Profile audit, working through the simple, practical changes that help Google understand a business and send it the right kind of work. Becky's photography is wonderfully varied, from commercial shoots for big brands through to events and awards, and Jules shows how getting the profile and website working together helps the right clients find her. They look at Becky's categories, spotting that "photography studio" didn't fit how she actually works and that "advertising photographer" could serve her better. Jules also walks through adding services and products properly, with descriptions and links through to the right pages, and explains why niching by location helps you stand out even when your work takes you all over. Key Takeaways:
If your Google Business Profile is sitting half-finished, or you have never quite known what to do with it, this episode gives you a calm, clear place to start. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 148: How to Optimise Your Service Pages for Google and Sales | 20 Aug 2026 | 00:36:13 | |
In this episode, Jules White walks through how to optimise your most important service pages - the pages closest to the sale - so they show up on Google and in AI search, and actually turn visitors into bookings and sales. Rather than blogging for the sake of it, Jules explains why she has Website Growth Club members focus on three to five core pages first, and how to work out which service page to start with - your most profitable one, or the one you most love delivering. Using a skin blemish removal page from her salon days as a worked example, she takes you section by section through what a service page needs to do both jobs at once. Key Takeaways: Choosing where to start: Focus on one page at a time - your most profitable service, or the one you genuinely enjoy delivering - rather than trying to fix everything at once. What the page should show up for: Give each service its own unique, specific page so you're not left with two pages competing against each other in Google, and decide what that single page is really meant to rank for. Page title and description: Get your key phrase into your page title (around 55 characters) and write a description that earns the click - while understanding that Google sometimes rewrites it based on what's on the page. The hero section: Your most valuable space. Make it instantly clear what you do, how it helps and what to do next, without making people burn mental calories to work it out. Headings and hierarchy: Why you want just one H1 at the top of the page, and how a clear heading structure signals to Google and AI bots what the page is about. FAQs that AI can cite: Structure your frequently asked questions so each one makes sense out of context, giving you a chance to show up in "people also ask" and AI answers. Three simple steps: A conversion section that removes hesitation by spelling out exactly how someone gets the result they want. Trust signals: A short bio, split-up testimonials that speak to the result, guarantees and "as featured in" - all placed where they do the most work. Links in and out: Use descriptive anchor text when linking to your service pages from your own blogs, related services and external sources like your Google Business Profile. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 147: How to Stand Out When Anyone Can Create Content With AI | 13 Aug 2026 | 00:48:57 | |
In this episode, Jules White is joined by Rebecca Mackay Miller of BLOC + ROSE for a conversation about how to stand out when anyone can generate content at the click of a button. Together they explore why your unique human perspective and lived experience are now the only real way to show you are a genuine expert, rather than someone who simply knows how to use an AI tool. Rebecca shares how she helps multi-passionate founders become known for one big, ownable idea that connects everything they do, rather than exhausting themselves marketing several different versions of themselves. Jules reflects on how a session with Rebecca was the spark that brought her whole "social media is optional" philosophy together, and the podcast series that grew from it. They also talk about getting your SEO foundations in place before worrying about whether AI will recommend you, writing in plain language that both people and search engines can understand, why intuition should sit alongside external data, and why being a little contrarian helps you cut through. Rebecca then shares a simple exercise you can try straight away to start uncovering the threads that make your thinking your own. Key Takeaways: Why your perspective matters: In a world of AI-generated content, your lived experience and point of view are what help you stand out in search and show genuine expertise. Commodity vs non-commodity content: Understand the difference between surface-level content anyone could generate and the deeper, first-hand content only you can create. The one ownable idea: Why becoming known for a single, connecting philosophy is more powerful than marketing multiple versions of yourself. Plain language wins: Why writing clearly enough for a 12-year-old to understand helps both your readers and the bots crawling your site. The soft end and sharp end of the stick: How to keep the basics of what you do crystal clear, while building out the richer narratives that give your work depth. A simple exercise to start: Try the noughts and crosses grid to surface your beliefs and hot takes, then push to the bolder version to find your real thread. Women and thought leadership: Jules and Rebecca discuss why raising your head above the parapet can feel harder, and why it matters for the generations coming after us. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 146: Six Months Without Social Media: What Actually Changed in My Business | 06 Aug 2026 | 00:30:50 | |
In this episode, Jules White shares an honest reflection on six months since she decided to break up with social media. Jules explains why social media is optional, not forbidden: the handful of ways she still uses it on her own terms, why she now swaps numbers with people she genuinely clicks with rather than collecting followers, and the small daily moments - like a fellow dog-walker who'd never noticed the blackberries he passed every morning - that come back when you lift your head from your phone. Key Takeaways: Six months on, honestly: Stepping back didn't fix everything or break anything - February was Jules's best month ever, and the months after were the normal ebb and flow of business. The 10K month myth: Why chasing a magical public number can cost you your sanity, and why paying the bills and living the life you want is a perfectly good measure of success. Know your numbers: Before you leave social media, look at your data and work out what it's actually bringing into your business - Jules had assumed her podcast was doing far less than it really was. Social media is optional, not forbidden: You don't have to delete your accounts - you can use it intentionally, on your own terms, and point people to where you'd rather be found. Networking without collecting followers: Why exchanging numbers with the people you genuinely click with beats following hundreds of connections you'll never keep up with. Intentional living: The real prize has been headspace, more books read, more time in the real world, and less of the constant "I should be posting" noise. Your first steps: If you're thinking about stepping back, start by knowing your numbers, then build up other ways to connect with people before you go. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 145: The Hidden Costs of Using AI to Build Your Website | 30 Jul 2026 | 00:37:07 | |
In this episode, Jules White shares her honest, first-hand experience of vibe coding - using AI to build a sales page for her Local Visibility Workshop - and why it ended up costing her far more time than simply building the page herself would have. Jules explains what vibe coding actually is, walks through the process she went through with ChatGPT, CodePen and FEA Create, and reflects on where it started to go wrong. Along the way she makes the case for why your core website pages are better built properly, with elements you can easily edit, rather than left as AI-generated code you can't maintain - and she's honest about the moment she realised she hadn't followed her own process. Key Takeaways: What Vibe Coding Actually Is: Jules explains how AI tools let non-coders create websites by prompting, and why she has genuinely mixed feelings about it. Follow Your Own Process: Why doing the strategy and writing the copy first, before you start designing, saves you time in the long run. The Problem with Bloated Code: How AI-generated code becomes bloated, slow to load and difficult to edit without going back and forth with the AI. Technical Debt and Security: The hidden costs of an AI-coded website you can't maintain, from being unable to make simple edits to the real security risks that nobody seems to be talking about. Where AI Code Does Help: How Jules uses code snippets and AI to turn her own podcast episodes into blogs - her own words translated into written content, not commodity content anyone could create. Doing Less, Better: Why it's worth being cautious about outsourcing your thinking to AI, and building a website that's a real asset you actually own. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 144 Do You Need SEO, or Do You Just Need More Clients? | 23 Jul 2026 | 00:36:39 | |
In this episode, Jules White asks the more honest question about SEO: not whether it works, but whether your business actually needs it, and whether now is the right time. It's a conversation she's had more and more as her own business has evolved, and she argues both sides before landing on where she stands. Jules explains what SEO really is, why it keeps bringing people in long after the work is done, and how that differs from social media and ads, where the traffic stops the moment you do. Drawing on her own time as commercial manager at a busy hair & beauty salon, she shows how the same business can sit on either side of the answer: needing SEO to fill the diary and sell more products, or being comfortable enough on word of mouth that it can wait. She's honest about who can deprioritise it, referrals-only businesses, people who only ever need a few extra clients, anyone who needs clients this week, and those with no time or budget, while making the case that even people who don't strictly need more leads often still want the one form of marketing that keeps working while they're not marketing. Key Takeaways: The Honest Question: Learn why "does my business need SEO?" is a better starting point than "is SEO worth it?", and how your situation, not your industry, decides the answer. What SEO Actually Does: Understand why SEO is front-loaded work that keeps bringing the right people in steadily, helping you avoid the feast-or-famine cycle. When You Can Ease Off: Hear the honest case for referrals-only businesses, why full books with no waiting list can still leave you vulnerable, and why social media is optional. Why Relationships Come First: If you need clients right now, Jules explains why your existing network, not SEO and not social media, is the fastest route. The Long-Term Asset: Discover why your website is something you own and build, how AI search can now show results faster than the old wait for Google, and why understanding the basics matters before you outsource anything. If you're on the fence about SEO, this episode will help you decide whether it's the right move for your business right now. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 143: AI Search - Why Simple SEO Foundations Still Matter | 16 Jul 2026 | 00:38:17 | |
In this episode, Jules White tackles a conversation that keeps coming up: is AI search really a completely different animal to SEO? Her answer is a firm no, and she explains why the work you've already done on your website's foundations is exactly what will help you show up in AI search results. Jules cuts through the fear-based marketing around AI visibility and shares what has genuinely changed this year, including Google's AI Mode becoming the default, and what remains fundamentally the same. She explains why the words you use across your website, your Google Business Profile, and the wider internet are still what tell Google and the AI bots what you do. Key Takeaways: What's actually changed: Search results are now delivered differently, with conversational AI answers often replacing the traditional list of links, and fewer clicks going through to websites for informational searches. The fundamentals still matter: Useful content, clear page hierarchy, accurate business details, and structured data are what Google itself says you still need, no gimmicks required. Keywords became topic clusters: The words on your pages, your Google Business Profile, and across the internet still help the bots and humans understand what you do. Trust signals count: Reviews, forum mentions, digital PR, and fact-backed case studies build the authority that gets you cited, and your reviews need to back up what your website claims. Get in the arena first: Sometimes you need to use the words Google understands about your services, even if they're not the words you'd choose, so you can compete against your local competitors at all. Be cautious with AI-generated strategy: AI can help with page titles, descriptions, and content ideas, but a complete SEO strategy needs more nuance than AI tools can currently offer. Jules also shares a practical way to check how AI actually sees your brand this week, and what to do with what you find. Resources mentioned in this episode:
Don't forget to subscribe to the podcast for more valuable tips and insights on getting your business found online! Ever feel like your business should be easier to find on Google & in AI search? | |||
| 142: Before You Pay Someone to Do Your SEO - Growing Your Business Without Social Media | 09 Jul 2026 | 00:35:49 | |
In this final episode of the Grow Your Business Without Social Media series, Jules White tackles the question everyone's asking right now: does AI search change everything? Cutting through the "SEO is dead" noise, she explains why, when you dig underneath it, it's still SEO at the core - your website needs to be well set up, clearly written, and easy for both people and bots to understand. But the real heart of this episode is a bigger, more reassuring message: you're probably a lot less behind than you think. Jules makes the honest case for doing this work yourself and keeping your marketing in-house - not to become an SEO expert, but to understand your own business well enough that you're never bamboozled by tech or paying an agency every month for something you can't check. She's candid that there's work involved. SEO is front-loaded, and if your website has been a bit neglected, it takes time. But unlike social media, where a post is gone within a week, this work compounds - what you do now keeps paying you back for months and years to come. Key Takeaways:
If you're ready to have less reliance on social media and want your website to become the reliable hub of your business, this episode will show you why the work you've been doing is exactly the right work. Resources mentioned in this episode:
Don't forget - social media is optional. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 141: How YouTube Still Brings in Clients Years Later (With Mallory Grimste) | 02 Jul 2026 | 00:52:43 | |
In this episode, Jules White welcomes her friend Mallory Grimste, a licensed clinical social worker based in Connecticut and New York, to talk about how she's used YouTube to grow her therapy practice without relying on social media. Mallory shares how she started making videos back in 2015/2016 after being encouraged to get on camera, and how joining a YouTube-focused programme helped her take it seriously from 2018 onwards. She explains why she stopped producing new long-form videos back in 2022, yet her back catalogue of over 400 videos and 7,000+ subscribers continues to bring in clients today, split almost evenly between Google search and YouTube. Key Takeaways:
If you're wondering whether YouTube could work for your business without needing to be glued to social media, this episode is well worth a listen. Resources mentioned in this episode:
Don't forget to subscribe to the podcast for more ways to grow your business without relying on social media! Ever feel like your business should be easier to find on Google & in AI search? | |||
| 140: Guest Expert Liz Wilcox on How to Grow Your Business Using Email | 25 Jun 2026 | 00:42:07 | |
In this episode, Jules White is joined by email marketing expert Liz Wilcox to talk about how your email list can grow your business without relying on social media. Picking up the thread of the series so far, relationships, visibility through guest talks, collaborations, and owning your own podcast and website content, Jules turns to email: the channel where you truly own the relationship and no algorithm can switch it off. Liz shares how she went from RV travel blogger to email marketing expert, and makes a refreshingly honest case for why your list matters more than any social following. Whether you run an online business, a B2C brand, or a location-based business, this conversation is full of practical, do-it-messy advice on writing emails that connect, growing your list, and selling without feeling salesy. Key Takeaways: Own Your Audience: Social platforms can change overnight, shut you out, or disappear entirely. Your email list is the one asset you own and can take with you wherever you go. Email Works for Local and Everyday Businesses: From RV travellers to nail salons, restaurants and local shops, Liz explains why email brings the people who already know you back through the door, and how it can even add value to your business. Start Small, Write to One Person: Your subscribers do not know how small your list is, so write to one real person. Even with three people on your list, that is how you build momentum and real relationships. Grow Your List Without Social Media: QR codes, networking, freebie swaps, guesting and collaborations, and specific, well-chosen giveaways all help you fill your list without posting to socials. Sell Without Feeling Salesy: Your subscribers opted in and want to hear from you. Liz shares how a low-ticket offer, a welcome sequence and planned launches let you sell with confidence, and why doing it messy and being real beats sounding polished, especially in the age of AI. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 139: How to Use Content You Own to Grow Without Social Media | 18 Jun 2026 | 00:26:41 | |
In this episode, Jules White shares why creating content you own is the most powerful thing you can do to grow your business without social media - and why it's been her fundamental belief since the very first episodes of this podcast. Jules gets honest about her own content journey: why she stopped turning podcast episodes into blog posts, what she noticed when she looked at her Google Search Console data, and how she's approaching content creation differently now - with strategy and purpose rather than just volume. Key Takeaways: Own your content first: Your website and podcast are assets that compound over time. Social media content stops working the moment you stop posting - owned content doesn't. Creating content isn't enough on its own: Without a clear strategy, you can spend years producing content that brings no real business results. The pages that actually make you money are often the ones that get neglected. Commodity versus non-commodity content: If AI can create the same content you're producing, it won't deliver real value. Your lived experience, client stories, and genuine expertise are what set your content apart. Why blogging might not be your first step: Before creating new content, make sure your core pages - homepage, services pages, and booking pages - are actually doing their job. Podcast as a trust-building asset: Jules shares how she's reached 15,000 downloads without social media or paid ads, and why podcast listeners often arrive already feeling like they know you. Using AI to turn podcast episodes into blogs: How Jules uses AI to repurpose episodes into blog posts that stay in her voice - without creating content just for the sake of it. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 138: How Collaborations Helped Me Grow Without Social Media | 11 Jun 2026 | 00:41:24 | |
In this episode, Jules White is joined by virtual summit strategist and coach Julie C Butler, who helps women entrepreneurs grow their email lists, visibility, and income through summits, bundles, and collaborations - without relying on social media or paid ads. Jules and Julie explore how collaborating with others can be one of the most powerful (and underrated) ways to grow your business. Whether you are ready to host your own event or simply want to start getting in front of other people's audiences, this conversation is full of practical insight and genuine inspiration. Key Takeaways: What a virtual summit actually is: Julie explains how a virtual summit works - a free, multi-day event where guest speakers contribute pre-recorded trainings, and in return share it with their own audiences. You get in front of new people without paid ads or social media. Summits vs bundles: Understand the difference between the two formats and how each can help you grow your email list. Bundles can be a lower-lift starting point, while summits offer significant authority-building opportunities. You do not need a big audience to get started: Even contributors with no email list at all can participate and begin building visibility. The value you bring matters more than your numbers. The relationship-building power of collaboration: Every event you are part of - whether as host or contributor - builds genuine connections with other business owners. Jules shares how a member of the Website Growth Club found her through a bundle two years before joining, and how those long-tail relationships quietly compound over time. Why collaborations work for local businesses too: Julie shares how even location-based service businesses can benefit, both for attracting clients and for building referral partnerships with other local business owners. Authority and online visibility: Being featured as a speaker or host across event pages, sign-up pages, and community spaces builds your authority and creates backlinks - increasingly valuable as AI search evolves. Community outside of social media: Jules and Julie discuss why intentional online communities - such as Julie's Skool group - offer the kind of genuine connection and focused engagement that social media never quite delivers. Resources mentioned in this episode:
If you have been wondering how to grow your business and visibility without relying on social media or paid ads, this episode will open your eyes to the possibilities that collaboration can bring. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 137: How Networking Helped Me Grow My Business Without Social Media | 04 Jun 2026 | 00:28:37 | |
In this episode, Jules White shares how networking and building genuine relationships has been one of the most powerful growth strategies in her business - and how it can help you to market your business without relying on social media. Jules reflects honestly on her own journey with networking, from never having done it before, to tracing many of her best clients, collaborations, and friendships back to those early groups she joined. She also covers the downsides - the time commitment, the occasional awkward conversation - and how to keep perspective when your inner critic shows up. Key Takeaways: Approaching Networking with an Open Heart: Learn why going into networking events without the pressure of needing a client changes everything - and how a more open mindset can lead to opportunities you never expected. Incidental Networking: Jules explains how some of her most powerful connections have come from simply being in the same room as other business owners at workshops, accelerator programmes, and local events, without it feeling like formal networking at all. Making It Easy for Others to Refer You: Discover why having a clear, simple "ask" - not a sales pitch - makes networking far less uncomfortable and far more effective. The Downsides of Networking: Jules talks honestly about the time investment, the unpredictability of who you'll meet, and how self-criticism is often the biggest barrier to showing up. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 136: Grow Your Business Without Social Media - How I Do It (And How You Can Too) | 28 May 2026 | 00:24:01 | |
In this episode, Jules White gets real about how she actually gets clients - and spoiler: social media isn't part of it. After stepping away from social media a few months ago, Jules shares the practical strategies that genuinely bring clients into her business, and how you can apply the same approach to yours. Jules walks through the four core problems she helps business owners solve - visibility, conversions, making social media optional, and clarity and focus - and explains how her network, website, podcast, and email list work together to bring in clients consistently, even without a huge following. Key Takeaways:
If you're exhausted by the pressure to post constantly and want a more sustainable way to market your business, this episode is for you. Resources mentioned in this episode:
Don't forget to subscribe to the podcast for more practical tips on getting found online, converting visitors into clients, and building a business that works for you - without the social media overwhelm. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 135: What Google Actually Says About AI Search (And What You Can Stop Worrying About) | 21 May 2026 | 00:44:10 | |
In this episode, Jules White cuts through the noise around AI search by sharing what Google has officially said in their new guide on showing up in AI search features - and perhaps more importantly, what they say you don't need to do. Jules walks through the key takeaways from Google's guide, explaining why your existing SEO foundations are still the right strategy for AI search, what non-commodity content means and why it matters more than ever, and which widely-shared AI search tactics Google has now officially called unnecessary. Key Takeaways: Why you still need Google: Jules explains why skipping Google and just trying to show up in ChatGPT isn't the shortcut it might seem, and shares the stats that show why Google is still central to how people search. SEO and AI search work from the same foundations: Find out why AI Overviews pull from Google's existing search index, and why the SEO work you've already done is your AI search strategy — not something you need to start from scratch. Non-commodity content and why it levels the playing field: Learn what Google means by non-commodity content, why your real lived experience is your biggest asset right now, and how to use AI to check whether your existing content is commodity or not. The AI search myths Google has officially busted: Jules goes through the tactics you can stop worrying about — including special text files, chunking your content for AI, rewriting content in a specific way, chasing brand mentions, and adding special markup for AI search. What to actually focus on: A clear, practical list of where to put your energy — from getting your SEO basics right and going deeper on your core topics, to keeping your Google Business Profile updated and making sure all content lives on your website first. If you've been feeling overwhelmed by all the noise around AI search, this episode will give you the clarity and reassurance to focus on what actually works. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 134: Is Google Business Profile Social Media? (And Why the Answer Matters for Your Business) | 14 May 2026 | 00:17:47 | |
In this episode, Jules White tackles a question that came up at a recent in-person event - is Google Business Profile just another form of social media? The answer is a firm no, and Jules explains exactly why it's one of the most powerful (and most overlooked) tools for getting your business found online. Jules breaks down how Google Business Profile works as a search tool rather than a social platform, why it connects you with people who are actively looking for what you offer, and how even small optimisations can produce results almost overnight. Key Takeaways:
If you've been pouring energy into social media while your Google Business Profile sits neglected, this episode will show you exactly where to focus first. Resources mentioned in this episode:
Don't forget to subscribe to the podcast for more practical tips on getting found online - without relying on social media! Ever feel like your business should be easier to find on Google & in AI search? | |||
| 133: Is a New Website Really the Answer? Protect Your SEO Before You Change Anything | 07 May 2026 | 00:26:32 | |
In this episode, Jules White gets candid about a situation she sees far too often - a client whose website traffic disappeared off a cliff after paying a professional to migrate her site to a new platform. Jules breaks down exactly why this happens, what should have been done differently, and how you can protect yourself if you're considering any kind of change to your website. Jules explains why most websites don't actually need to move platforms at all, and why the desire for a fresh new look can lead to throwing away something far more valuable - the SEO authority your site has already built up with Google. Key Takeaways:
If you're thinking about a new website, rebranding, or changing platforms, this episode could save you months of lost leads - listen before you make any decisions! Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 132: How to Get Your E-Commerce Website Found on Google: LIVE SEO STRATEGY | 30 Apr 2026 | 00:37:41 | |
In this episode, Jules White is joined by Carly Parkin from Carly's Candles for a live website and SEO audit. Carly sells eco-friendly home fragrances - candles, reed diffusers, and wax melts - and wants her website to do more of the heavy lifting when it comes to traffic and sales. Jules walks through Carly's Shopify site in real time, identifying quick wins across SEO and conversion that Carly can act on straight away, without needing to overhaul everything at once. Key Takeaways: Getting found on Google: Jules explains how to use Google Search Console to understand which search queries your site is already showing up for, and how to use that data to identify the pages with the most potential to improve. Google Merchant Centre for e-commerce: Jules highlights why this free Google tool is a must for product-based businesses, and how connecting it to Shopify can help your products appear in shopping results and AI search. Targeting keywords on the right pages: Jules shows how Carly's collections page is already ranking for "eco-friendly candle" and explains exactly how to strengthen that - from the page title and H1 through to adding descriptive text and updating internal link wording. Font size and mobile readability: A simple but often overlooked fix — Jules explains why font size matters for both conversions and SEO, and what Google's minimum recommendation actually means in practice. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 131: Why Blogging Might Be a Waste of Time (And What to Do Instead) | 23 Apr 2026 | 00:19:38 | |
In this episode, Jules White tackles one of the most common pieces of advice given to small business owners - that you need to be blogging consistently to grow your website's visibility. Jules makes the case that for many businesses, blogging isn't actually the priority, and that time spent writing articles could be better spent elsewhere. Jules explains why informational blog content is increasingly being answered directly by AI, and why your core website pages - your homepage, services pages, and booking pages - are likely the real reason you're not getting the enquiries and sales you want. Key Takeaways:
Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 130: Why SEO Beats Social Media for a Steady Stream of Clients | 16 Apr 2026 | 00:21:53 | |
In this episode, Jules White makes the case for SEO as one of the most powerful and sustainable lead generation tools available to service-based business owners - and explains why it beats social media for building a consistent pipeline of warm, ready-to-buy clients. Jules explores why so many small business owners find themselves stuck in feast or famine mode, constantly pouring time and energy into social media without seeing reliable results. She shares why SEO offers a fundamentally different approach: one that works independently of you, compounds over time, and keeps bringing leads into your business whether you feel like posting that day or not. Key Takeaways:
If you're exhausted from actively marketing your business and want a more sustainable way to bring in consistent leads, this episode is a must-listen. Resources mentioned in this episode:
Don't forget to subscribe to the podcast for more practical tips on SEO, AI search, and getting found online without relying on social media! Ever feel like your business should be easier to find on Google & in AI search? | |||
| 129: Why Your Website Isn't Converting (And What to Fix First) LIVE WEBSITE STRATEGY | 09 Apr 2026 | 00:31:20 | |
In this episode, Jules White carries out a live website conversion rate optimisation audit for Sara Southgate, a naturopath and perimenopause specialist. Jules identifies some quick wins and key changes Sara can make to start turning her website visitors into real bookings and sales. Jules walks through Sara's homepage, highlighting how to make it immediately clear who you help, what you do, and what visitors should do next. She also uncovers some significant SEO issues caused by Sara's website builder that are making it difficult for Google to understand her business at all. Key Takeaways:
If your website is just sitting there rather than working hard for your business, this episode is well worth a listen! Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 128: Is ChatGPT Making You Doubt Yourself? Why I Switched to Claude | 02 Apr 2026 | 00:19:37 | |
In this episode, Jules White opens up about why she has made the switch from ChatGPT to Claude, and why it's about much more than just choosing a different tool. Jules shares how she had been using ChatGPT for almost everything - from meal planning and podcast show notes to navigating grief - and how she gradually noticed it was amplifying her anxiety rather than helping. She talks honestly about the spiral of self-doubt it created, the way it seemed designed to keep her chatting rather than helping her step away, and why that became a problem as she began pulling back from social media and reducing her screen time more broadly. She also covers what she noticed immediately when she started using Claude, and why the difference felt significant from the very first conversation. Key Takeaways:
Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 127: How to Get Found on Google and AI Search with a Clearer Website | 26 Mar 2026 | 00:22:20 | |
In this episode, Jules White explores what it really takes to stand out in AI search, and why this isn’t about choosing between Google or AI, but understanding how they now work together. Jules explains why clarity around your niche, your services, and what you want to be known for has never been more important. She walks through how AI tools are interpreting search intent, why going deeper on your core topics helps you get found, and how this can bring more qualified visitors to your website. The episode also breaks down practical ways to strengthen your website so it supports both visibility and conversions, from clear messaging and structured pages to trust signals, links, and technical foundations that help search engines understand what you do. If you’ve been wondering how to adapt your website for AI search without overcomplicating things, this episode will help you focus on what actually matters. Key Takeaways:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 126: How to Improve Your Website SEO Without Overcomplicating It LIVE WEBSITE STRATEGY | 19 Mar 2026 | 00:37:22 | |
In this episode, Jules White walks through a real website and SEO audit with a client who runs an online cookery school for teenagers. Together, they explore how to make the website work harder, from improving visibility on Google to creating a clearer structure that supports both traffic and conversions. Jules focuses on practical, foundational changes that can make a real difference over the next six months. This includes identifying what the homepage should actually be trying to rank for, simplifying messaging, and making sure the website is set up in a way that search engines can properly understand. Throughout the audit, Jules highlights how easy it is to get stuck “tinkering” without a clear strategy, and why stepping back to define your focus can unlock better results. Key Takeaways:
If your website feels busy, unclear, or like it’s not quite doing its job yet, this episode will give you a simple way to refocus on what actually matters. Resources mentioned in this episode:
Don’t forget to subscribe to the podcast for more practical tips on SEO, websites, and building a business where social media is optional. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess | 12 Mar 2026 | 00:36:44 | |
In this episode, Jules White is joined by Rachel Mess from the Inclusive Design Company for a conversation about website accessibility and why it matters for both users and search visibility. They explore the strong overlap between accessibility and SEO, and how simple website improvements can make your site easier to use for everyone. From heading structures and font sizes to colour contrast and image descriptions, Jules and Rachel share practical ways to start making your website more accessible without needing a full redesign. Rachel explains how accessibility helps people with visual impairments, learning differences, or mobility challenges use websites more easily, while Jules highlights how many of the same improvements also help search engines understand your site. If you’ve ever wondered whether your website is easy for people to use, or if you want to improve both accessibility and SEO at the same time, this episode offers a practical place to start. Key Takeaways:
Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 124: I Stopped Using Social Media And Had My Best Month Ever! | 05 Mar 2026 | 00:15:42 | |
In this episode, Jules White shares a personal update about stepping away from social media and what happened next. After stopping using social media in her business, Jules went on to have her best month ever. Rather than presenting it as a magic formula, Jules reflects on what actually changed. She talks about the mental space created by removing social media from her daily routine, how that helped her focus on the right activities in her business, and the alternative ways she’s been connecting with potential clients. Jules also revisits the four core problems she focuses on solving for business owners: visibility, conversion, making social media optional, and turning your website into a reliable source of enquiries and sales. Through client stories, practical examples, and honest reflections, this episode explores how focusing on SEO, relationships, and strategic visibility can help create a more sustainable approach to marketing. Key Takeaways:
Resources mentioned in this episode: Episode 105: Why Your Brain and Business Deserve a Break from Harmful Social Media Episode 042: Google Business Profile Live Strategy Call with Jane Join the Website Growth Club for step by step website and SEO support Book a Website Potential Discovery Call to explore how your website could bring in more enquiries Ever feel like your business should be easier to find on Google & in AI search? | |||
| 123: Is Your Homepage Costing You Clients? LIVE WEBSITE STRATEGY for a Luxury Hair Salon | 26 Feb 2026 | 00:35:41 | |
In this episode, Jules White is joined by Indira Nobile from InHair Salon in Dubai Marina for a live website and SEO audit. Together, they review Indira’s homepage and Google Business Profile, exploring practical tweaks that could help her salon attract more of the right clients, especially those searching for blonde and balayage specialists in a competitive market. Jules walks through how to strengthen the homepage hero section, clarify messaging, align headings with target keywords, and ensure the website and Google Business Profile are working together to reinforce local visibility. They also discuss the importance of clear H1 structure, relevant categories, removing irrelevant services, and using tools to sense-check SEO foundations. This episode offers a real behind-the-scenes look at how small, strategic changes can help a local business position itself as the trusted expert and become a true 24/7 assistant. Key Takeaways:
If you run a local service business and want your website to act as your hardest-working team member, this episode will give you clear, actionable ideas to review your own homepage. Resources mentioned in this episode:
If this episode has sparked ideas about your own website or local visibility, you can find support and book a session at thewebsitesuccesshub.com. Don’t forget to subscribe to The Website Success Show for more practical, no-fluff guidance on SEO, websites and building visibility that lasts. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 122: The Fastest Way to Get More Local Clients | 19 Feb 2026 | 00:25:04 | |
In this episode, Jules White explores how AI search and Google’s AI Overviews are changing the way people find local businesses, and why there’s no need to panic. Rather than chasing social media or worrying about traffic drops, Jules shares why focusing on your core website pages and aligning them with your Google Business Profile can lead to more qualified enquiries and steady visibility. Key Takeaways:
If you’re a local business owner who wants more consistent enquiries without relying on social media, this episode will help you refocus on the foundations that actually bring clients in. Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 121: Stop Guessing What to Do With Your Website: A Simple SEO Strategy That Works | 12 Feb 2026 | 00:28:18 | |
In this episode, Jules White shares a simple four-step filter to help you stop guessing what to do next with your website and start focusing on what actually moves the needle. If you’ve been tinkering with your website without feeling like you’re making progress, or you’re not even sure what your site is doing for you, this episode walks you through what to prioritise first. Key Takeaways: The Stop Guessing Filter: A four-step process covering clarity, free Google tools, choosing your main visibility asset, and optimisation. Offer and message clarity: Why you must be clear on what you sell, who it’s for, how it makes their life better, and what you want to be known for before touching your website copy. Free Google tools that matter: Why setting up Google Business Profile (if eligible), Google Search Console, and Google Analytics is essential for understanding what’s working and what isn’t. Optimising what you already have: How to check what your pages are showing up for, avoid competing pages, and make sure Google understands what each page is about. Local visibility opportunities: Why even online businesses should consider local optimisation, and how categories in Google Business Profile can shape your website structure. Strategic content creation: Why core pages come first, and how case studies or a podcast can support long-term visibility in a way that you own. Resources mentioned in this episode:
Book a Google Business Booster Session: A done-with-you session to optimise your Google Business Profile together Explore ongoing support through one to one consulting or The Website Growth Club Ever feel like your business should be easier to find on Google & in AI search? | |||
| 120: How Local SEO Can Help You Sell Online Services and Products | 05 Feb 2026 | 00:21:15 | |
In this episode, Jules White explores how local SEO can play a powerful role in selling online offers, not just supporting brick-and-mortar businesses. Jules explains why local visibility matters even if you sell digital products, online courses, e-commerce items, or services that can be delivered anywhere. She shares how Google uses location signals to build trust, why people are more likely to buy from businesses that feel local, and how tapping into regional search intent can help you stand out in a crowded online space. Drawing on her own experience working with salons, e-commerce brands, and online businesses, Jules breaks down practical ways to use Google Business Profiles, website optimisation, reviews, and local backlinks to increase visibility for online offers. She also explains how mobile search, AI search, and personalised local results make this approach even more important. If you have been overlooking local SEO because you do not run a physical premises, this episode will help you rethink how location-based strategy can support growth, authority, and trust for your online business. Key takeaways
Resources mentioned in this episode
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 119: What Happens When Social Media Is No Longer Part of Your Marketing Strategy | 29 Jan 2026 | 00:17:42 | |
In this episode, Jules White shares a very honest, voice-note style reflection on what it really means to say social media is optional and what happens when you decide to step away from it completely. Jules talks through her growing desire for a quieter, more minimalist way of running her business and life, with less screen time, less noise, and fewer dopamine-fuelled distractions. She explains why even limited social media use can still create FOMO, pressure, and a constant pull to check in, especially during launches or promotions. Jules also shares why slower marketing methods like SEO, podcasting, PR, and creating content you own feel far more sustainable and aligned. She introduces her experiment of being done with social media, not as a rule, but as a choice, and reflects on how this shift sharpens focus on building a business that does not rely on feeding algorithms. Jules also talks about her vision for building community outside of social platforms in a more intentional space for business owners who want to grow without constant online noise. Key takeaways:
Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 118: AI Search and Google: What Actually Matters for Getting Found | 22 Jan 2026 | 00:29:35 | |
In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses. Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in whether businesses are recommended by Google and AI tools like ChatGPT. Rather than chasing shiny new AI tactics, this episode brings clarity to what really matters right now if you want your website to show up when people are actively searching for what you offer. Key Takeaways:
This episode is especially useful for beauty, health, and wellness business owners who want to be found through search without relying on social media or chasing AI hacks. Resources mentioned in this episode:
Don’t forget to subscribe to The Website Success Show for practical, plain-English guidance on SEO, AI search, and growing your website without social media. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 117: Simple Steps to Help Your Website Get Found: LIVE SEO STRATEGY | 15 Jan 2026 | 00:25:33 | |
In this episode, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website & SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media. We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a blog post that has performed well in the past and use it to highlight simple, actionable SEO improvements, including page titles, headings, and clearer signals about what each page is actually about. I also explain how to check which pages Google has indexed, why there can be a mismatch between your website & what appears in search results, & how schema markup can help strengthen your visibility in both Google and AI search. Key takeaways:
Resources mentioned in this episode:
Don’t forget to subscribe to the podcast for more simple, practical support with SEO, website clarity, and building a business where social media is optional. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 116: How to Get Found on Google by Local Clients | 08 Jan 2026 | 00:20:46 | |
In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on competitors using a simple Chrome plugin, so you can spot opportunities you may be missing. Throughout the episode, I focus on clarity over creativity, and show how small, intentional updates to your profile and website can lead to better local visibility, stronger trust signals, and more enquiries, without constant posting. Key takeaways:
If you’ve felt hidden on Google, unsure what to optimise first, or tired of being told to “just keep posting”, this episode gives you a clear place to start and a more sustainable path to visibility. Resources mentioned in this episode:
Don’t forget to subscribe to The Website Success Show for more practical guidance on improving your website, Google visibility, and conversions without overwhelm. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing) | 18 Dec 2025 | 00:21:44 | |
In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways:
Resources mentioned in this episode:
If you’re ready to stop wasting time on social media, build a website that works harder for your business, and focus on a more sustainable way to attract clients, this episode will help you rethink where your energy is best spent. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know | 11 Dec 2025 | 00:25:45 | |
In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search. She shares why so many business owners feel they’ve chosen the wrong platform, and the key things to look for in a website builder, including ease of use, SEO features, mobile layouts, loading speed, editing confidence and future growth needs such as landing pages, digital products, blogs and booking systems. Jules also talks about why migrating platforms should be a well considered decision, and why choosing a platform that can grow with your business is usually far more important than choosing the cheapest or most advertised option. Key Takeaways
Resources mentioned in this episode: Get a free 14 day trial of FEA Create (affiliate link)
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 113: How to Tell When It’s Time to Rebuild Your Website (and When It Isn’t) | 04 Dec 2025 | 00:25:03 | |
In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your business goals. She also breaks down the many situations where optimisation is a far better and faster path to more visibility, better user experience, and more enquiries. Key Takeaways: • Why a rebuild does not automatically improve visibility or SEO Resources mentioned in this episode:
If you are not sure whether your website needs a full rebuild or whether focused optimisation would get you better results, book a free 20 minute Website Potential Discovery Call using the link here. Jules will help you work out the smartest next step for your beauty, health, or wellness business. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 112: Three Simple Website Tweaks That Help You Get More Bookings | 27 Nov 2025 | 00:13:57 | |
In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and how focusing on individual pages can help you improve your visibility in Google and AI search. Key Takeaways The Real Reason Visitors Don’t Book: Three High-Impact Tweaks to Prioritise: Why Trust Signals Matter: Quick Wins You Can Implement This Week: Jules also reminds you that you don’t need more content for your website to work harder. You need clearer content that helps people understand why they should trust you and how you can make their life better. Resources mentioned in this episode
If you’re ready to improve your website’s performance without relying on social media, this episode is a must-listen. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up) | 20 Nov 2025 | 00:27:33 | |
In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search. Key takeaways:
Resources mentioned in this episode:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 110: Simple Ways to Help Your Website Convert More Visitors into Clients | 13 Nov 2025 | 00:24:57 | |
In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue. Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three foundations of conversion rate optimisation, how they tie in with SEO, & why clarity is the thread that runs through every high performing website. Key Takeaways Why conversions matter Clarity and structure improve both SEO and conversions Make the action simple Resources mentioned in this episode
Related Episodes: 🎧 Episode 109: Back to Basics: How to Get Your Website Showing Up on Google Ever feel like your business should be easier to find on Google & in AI search? | |||
| 109: How to Show Up on Google - Simple Back to Basics | 06 Nov 2025 | 00:25:42 | |
In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google. Key Takeaways:
Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast. Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie. Related Episodes: 🎧 Episode 108: Why Your Website Feels So Overwhelming - and How to Make It Easier 🎧Episode 087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools Free Resource: Don’t forget to subscribe to The Website Success Show for more clear, practical advice on SEO, conversion, and building visibility - without relying on social media. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 108: Why Your Website Feels So Overwhelming - and How to Make It Easier | 31 Oct 2025 | 00:30:33 | |
In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault. She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity. Key takeaways:
Resources mentioned in this episode:
Don’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 107: Why Your Wellness Website Isn’t Turning Visitors into Clients (and Simple Fixes That Work) LIVE WEBSITE STRATEGY | 23 Oct 2025 | 00:39:24 | |
In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions. If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it. You’ll learn: By the end, you’ll feel more confident knowing where to focus your energy - and how to make your website work with you, not against you. Resources mentioned:
Ever feel like your business should be easier to find on Google & in AI search? | |||
| 106: When the Algorithm Doesn’t Hear You: Why Women’s Content Struggles to Be Seen | 17 Oct 2025 | 00:21:13 | |
In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online. She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem. This episode unpacks what that bias means for small business owners and why relying solely on social media isn’t the only route to visibility. Jules also shares her own shift away from using social media as a marketing channel, choosing instead to build visibility through the spaces she owns - her website, podcast, and community. Key Takeaways:
Resources mentioned in this episode:
Next steps:
Your voice and your business matter. You don’t have to fight the system to be heard - and social media is optional. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media | 09 Oct 2025 | 00:12:16 | |
In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself. This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run your business - and why it might be time to step off the hamster wheel. Jules explains how the same psychological triggers used in gambling - known as variable reward systems - are built into every scroll, notification, and ‘like’. You’ll also hear how algorithms reward outrage and comparison rather than calm, meaningful connection, and what that means for small business owners trying to play the game. Most importantly, Jules offers a calmer alternative: focusing on owned content such as your website, Google Business Profile, or podcast - assets that compound over time instead of disappearing into the feed. Key Takeaways
Resources mentioned in this episode
If you’ve ever felt drained or trapped by social media, this episode will help you understand why - and show you how to take back control of your time, energy, and visibility. ✨ Subscribe to The Website Success Show for more grounded conversations on SEO, website strategy, and marketing that works - without feeding the algorithm. Ever feel like your business should be easier to find on Google & in AI search? | |||
| 104: You’ve Been Sold a Lie - Smarter Ways to Be Visible Without Social Media | 02 Oct 2025 | 00:16:05 | |
In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put you back in control and help you build assets that last. Key Takeaways:
If you’re ready to step off the social media hamster wheel, this episode will show you what to focus on instead. Resources mentioned in this episode:
Don’t forget to subscribe to the podcast for more plain-speaking website and SEO tips that help your business grow without relying on social media. Ever feel like your business should be easier to find on Google & in AI search? | |||