Selling on Giants: The eCommerce Marketplace Podcast – Détails, épisodes et analyse

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This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine.

In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now.

In this episode we cover:

• Amazon’s new Seller Challenge tool
Your second chance at overturning bad enforcement decisions if you’re enrolled in Account Health Assurance. What it fixes, who qualifies, and how to use it strategically.

• FBA’s new “Why This ASIN?” insights
Amazon finally shows your speed advantage, conversion gaps, and the real upside of Prime eligibility.

• Profit Analytics inside Seller Central
A true profitability dashboard that replaces spreadsheets, guesswork, and expensive third-party tools.

• Jewelry category enforcement
Fine versus Fashion classification, pearl specs, metal stamps, and how to avoid suppression headaches.

• Walmart’s Creator Program upgrade
Bonuses, collabs, upgraded storefronts, and in-platform influencer partnership tools.

• Walmart’s Pro Seller holiday advantage
Why metrics matter and how to use Q4 data to climb tiers and strengthen Buy Box performance.

• Etsy’s Marketplace Insights for peak season
Real-time keyword demand, competition signals, and how to refresh listings while shoppers are active.

• Amazon DSP’s Ads Agent test
AI audience suggestions sound convenient, but precision matters. How to test it without tanking your funnel.

• Meta Marketplace gets social
Collections, collaborative buying, reactions, AI buyer coaching, and partner inventory from eBay and Poshmark.

• Global trade: digital goods stay duty-free
Meanwhile physical imports face tightening controls after the de minimis shift. What operators should expect in 2026.

• Target’s new AI-powered gift finder
Plus list scanning, Store Mode upgrades, and the retailer’s push to rebuild engagement.

As always, I take the side of sellers. My goal is clarity, education, and impact so operators can move faster and make better decisions.

If this episode saved you hours of research, hit subscribe and stay close. New episodes arrive every Tuesday for the operators building the future of eCommerce.

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Most eCommerce founders focus on sales — but ignore the numbers that tell the real story.

In this episode of Selling on Giants, host Will Haire sits down with Arthur Glinkin, co-founder of S&G Bookkeeping and tax consultant at Deloitte, to uncover the bookkeeping habits that fuel sustainable eCommerce growth.

In this episode, we cover:

Q: What are the most common bookkeeping mistakes eCommerce sellers make?
→ From ignoring sales tax nexus to misreporting Shopify payouts, Arthur explains the hidden pitfalls that cost sellers thousands.

Q: How do you track your true cost of goods sold (COGS)?
→ Learn how to include tariffs, shipping, and landed costs to get an accurate view of your profit margins.

Q: What tools actually simplify bookkeeping for eCommerce?
→ We break down how QuickBooks, Webgility, A2X, and TaxJar connect your storefronts and automate accounting tasks.

Q: Why are clean books more than just compliance?
→ Because clean books mean clarity — and clarity drives smarter, faster business decisions.

Q: What’s the difference between a bookkeeper, accountant, and CFO — and when do you need each?
→ Arthur explains how to build the right financial support system for every growth stage.

About Arthur Glinkin:

Arthur is the co-founder of S&G Bookkeeping and a tax consultant at Deloitte. He helps eCommerce founders clean up their financials, understand cash flow, and build bookkeeping systems that scale.

https://www.linkedin.com/in/arthur-glinkin/
https://www.linkedin.com/company/s-g-bookkeeping/

✨Visit https://sandgbookkeeping.com/ for a free QuickBooks Online audit and a downloadable monthly bookkeeping checklist.

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In this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine.

Together, they dive into:

 ✅ The biggest mistakes brands make with Amazon video (and how to avoid them)

 ✅ Why long-tail keyword intent should guide your video creative

 ✅ How to balance AI-powered workflows with authentic brand storytelling

 ✅ The proven frameworks Rob’s team uses to build high-performing videos

 ✅ Why authenticity will only become more valuable as AI-generated content floods the market

This conversation will help you rethink your content strategy and focus on what really moves the needle.

Tune in to learn how to create Amazon videos that don’t just look good—but sell.

✨ As a special bonus for listeners, you’ll get 10% off your first video with VideoFresh—a perfect chance to put these insights into action.

Connect with Rob:

• LinkedIn: https://www.linkedin.com/in/robwiltsey/ 
• YouTube: https://www.youtube.com/@videofresh 
• Website: https://videofresh.co/ 

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Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business.

We cover:

• Agentic AI and the new Seller Assistant
• Creative AI democratizing high-quality ads
• Data democratization with Clean Room access for Sponsored Products
• Retirement of commingling and major returns upgrades
• Multi-Channel Fulfillment integration with Walmart.com and Shopify
• Smarter product launch tools with Opportunity Explorer, Regional Launch, and FBA New Selection
• Shoppable Collections in A+ Content and enhanced Vine review programs
• Strategic integrations with PayPal, TikTok, and new B2B financing options
• Advanced analytics and profitability insights

From AI tools to logistics control, the theme of Accelerate 2025 was clear: Amazon wants to be your operating system. The sellers who lean into efficiency while keeping a grip on strategy will thrive.

If this breakdown saved you hours of forum scrolling and news skimming, do us a favor — leave a review wherever you tune in. It helps us bring sharper voices and keep Selling on Giants running strong.

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In this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital shelves are more important than ever.

Amazon is sharpening its toolkit. Multi-Channel Fulfillment orders now come with delivery photos to cut down on “where’s my order” emails. Meanwhile, FBA Enrollment Opportunities have been built directly into Manage All Inventory, serving sellers daily recommendations on which SKUs are primed for conversion to FBA. The message is clear: Prime-like fulfillment is no longer optional.

Google is also in the spotlight. AI-powered Search Ads now insert products directly into search summaries, YouTube mastheads are shoppable, and Product Studio can batch-edit creative. On top of that, Google has opened Criteo’s retail media network through Search Ads 360, simplifying retail media buying while raising competition.

Beyond the ad wars, Pattern is targeting a $2.6 billion IPO, Ulta is weaving AI across its business, Walmart is offering sharper pre-purchase shopper insights, and online grocery sales hit $11.2 billion in August. Target is using micro influencers and seasonal drops to spark demand ahead of Q4.

The signal is clear: growth is online, consumers are cautious, and AI is becoming the infrastructure of retail. Sellers who adapt early will be best positioned to ride the $310 billion wave.

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In this September 9, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks the marketplace shifts that sellers need to know as Q4 ramps up.

We start with Amazon’s Prime Big Deal Days, where submissions close September 12 and FBA inventory deadlines are already in play. Deep discounts may unlock merchandising, but only if stock is staged correctly. From there, we tackle catalog “gymnastics”, sellers merging unrelated products into one parent listing to hijack reviews. Amazon’s enforcement remains light, leaving honest brands exposed.

Walmart is going after community-driven commerce with “Collector’s Night,” a new livestream series targeting trading cards and memorabilia. Meanwhile, Amazon is sunsetting Prime Invitee on October 1, a reminder that Prime growth is flattening and seller visibility depends on keeping Prime eligibility strong.

Beauty continues to grow, forecasted to hit $590 billion by 2030, but proof and value now drive conversion. That ties directly to the rise of AI as the new SEO. If your brand isn’t producing authoritative content, AI models will fill the gaps with competitor or critic voices.

We also cover Amazon’s star-only seller feedback update and close with a hack of the week: six video types proven to convert browsers into buyers.

FAQs:

What are the deadlines for Prime Big Deal Days 2025?
Submit deals by September 12. FBA inventory cutoffs: September 10 for minimal splits, September 19 for Amazon-optimized splits.

What is catalog variation abuse?
Merging functionally different products into one parent listing to hijack reviews and rank.

Why is Walmart leaning into livestream shopping?
Collectibles drive urgency, repeat purchases, and community — Walmart Live is now positioned as a serious growth channel.

What does ending Prime Invitee mean?
Amazon is closing loopholes, signaling a push for more paid Prime members. Sellers tied to Prime need to stay optimized.

Why is AI called the new SEO?
AI models now shape what shoppers see when they ask about your brand. Authoritative, structured content ensures you control the narrative.

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In this special edition of Selling on Giants News and Updates, Mr. Will breaks down everything sellers need to know from Walmart’s Let’s Grow event. Walmart is no longer playing catch up. They are rewriting the rules of marketplace growth, and the sellers who move first stand to gain the most.

Based on conversations with category managers, this episode unpacks Walmart’s roadmap to expand assortments, improve the customer experience, and roll out seller friendly tools that can actually move the needle. We cover Walmart’s push into AI automation, the rise of content quality scoring for listings, and why fulfillment through WFS is becoming a requirement, not an option.

You will hear the tactics that matter right now:
 • How to use Walmart’s content quality scoring to boost visibility
 • Why Review Accelerator is a shortcut to early credibility
 • How fee reductions in toys and pets can give your margins a holiday lift
 • Why split testing images and video should be part of your Walmart playbook
 • What Walmart’s in store QR code aisles mean for omnichannel sellers
 • How AI super agents could change the way ads and operations are run

This is not just a recap. It is a roadmap. Walmart is rewarding brands that prioritize quality, storytelling, and operational excellence. The Let’s Grow event makes it clear that if you have been waiting to take Walmart seriously, now is the moment.

Whether you are already selling on Walmart or still debating your entry strategy, this episode gives you a seller first perspective you will not find in a press release. It is sharp, seller savvy, and focused on tactics you can apply today.

Selling on Giants is built for eCommerce operators who are tired of fluff and want real insight into platforms that shape their growth. If this saved you time, leave a review and share it with your team. And make sure you subscribe to the BellaVix Newsletter for weekly marketplace updates delivered straight to you.

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In this August 26, 2025 edition of Selling on Giants News & Updates, Mr. Will breaks down the biggest stories shaping Amazon, Walmart, Target, and the wider world of eCommerce.

We start with Amazon’s growing return problem, the hidden costs, the rise of fraud, and why “Easy Returns” is putting small sellers at risk. This is a preview of our upcoming BellaVix blog feature The Dirty Secret Behind Amazon’s Return Policy: Small Sellers Are Paying the Price releasing on September 16.

Other major updates from the week include:

• Amazon Business surpassing 35 billion dollars in annual sales and becoming a major B2B growth channel for sellers
• Best Buy launching a third party marketplace, doubling its online assortment and creating a new opportunity for brands
• Target CEO Brian Cornell stepping down after continued sales declines, raising questions about the future of Roundel and Target Plus
• Macy’s retail media network now available directly through Amazon Ads, making retail media buying more centralized than ever
• Amazon expanding same day Fresh grocery delivery to more than 1,000 US cities, putting pressure on food and beverage brands
• Walmart reporting stronger sales but weaker earnings as tariffs squeeze margins, a warning sign for marketplace sellers heading into Q4
• Amazon removing outdated variation themes this fall, forcing sellers to rebuild their parent child listings
• New Amazon rules requiring a two unit minimum on percentage off promotions that don’t use claim codes

This episode connects the dots between retail media consolidation, new marketplace opportunities, and the policy changes sellers must prepare for before Q4. Whether you are managing an FBA catalog, selling on Walmart, or testing channels like Best Buy or Target Plus, these shifts will impact your strategy going into the busiest season of the year.

We also look at how retail media is moving from a side bet to the main stage, why more retailers are adopting marketplace models, and how tariffs and logistics costs continue to weigh on sellers. For operators and brand managers, these are not just headlines, they are signals that margins, visibility, and long term growth depend on adapting fast.

If you run an eCommerce brand or manage marketplace accounts, this breakdown helps you protect profits, plan promotions, and capitalize on the platforms that are winning shopper attention today.

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In this August 19, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the headlines shaping how sellers prepare for Q4 across Amazon, Walmart, Shopify, eBay, and beyond.

Walmart is waiving Q4 storage fees to lure more inventory into their fulfillment network, while Amazon is doubling down on strict deadlines and peak fees for Prime Big Deal Days, Black Friday, and Cyber Monday. eBay is bringing resale fashion back to the runway with live shopping events, and Shopify has refreshed its SEO guide with quick wins sellers can implement before peak season.

Amazon also expanded Vine to heavy and bulky items — a game-changer for categories like furniture, appliances, and fitness equipment. Meanwhile, consumer sentiment slipped for the first time in four months, signaling deal-hungry shoppers this holiday. Meta rolled out stronger brand protection tools on Facebook, and Poshmark founder Manish Chandra is stepping down as CEO after nearly fourteen years, signaling potential platform shifts ahead.

What you’ll learn in this episode:

• Why Walmart’s Q4 storage fee waiver levels the playing field against Amazon
• The critical Amazon deadlines and fees sellers need to hit for holiday 2025
• How eBay is doubling down on resale fashion and why sellers should care
• The overlooked Shopify SEO basics that drive compounding organic growth
• Why Vine expansion to bulky items matters for trust and conversions
• How slipping consumer sentiment changes holiday discount strategies
• What Meta’s counterfeit crackdown means for brand protection and compliance
• Why Poshmark’s leadership shake-up signals more change for sellers

If you’re running Amazon FBA, testing Walmart, building a Shopify store, or selling resale apparel, this episode gives you the insight and context you need to plan your next move.

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In this August 12, 2025 episode of Selling on Giants – eCommerce News & Updates, host Mr. Will delivers a deep dive into the biggest marketplace changes and retail trends shaping Q4 strategy for Amazon, Walmart, eBay, and eCommerce sellers.

Amazon has officially lifted the calendar restrictions on Prime Exclusive Deals, allowing sellers to run them year-round instead of only during events like Prime Day. These promotions are exclusive to Prime members and come with high-visibility placements on the Amazon homepage, the Deals page, and in Amazon’s targeted customer emails. We break down how sellers can leverage this new flexibility to align promotions with inventory cycles, seasonal spikes, and strategic sales pushes without waiting for Amazon-led events.

On top of that, Amazon has opened submissions for Prime Big Deal Days, a major pre-holiday event that works like a second Prime Day and can help brands capture early seasonal shoppers before Black Friday and Cyber Monday. You’ll get key deadlines, submission steps, and strategic reasons to participate.

We also unpack Amazon’s clarification on deferred transactions — sales proceeds that are held for 7–14 days after delivery or up to 45 days for invoiced Amazon Business orders. Understanding where these funds are and when they release can help sellers improve cash flow forecasting, especially in high-volume Q4 periods.

From there, we look at Amazon Science’s “Modern Productivity Paradox” and their push toward AI agents that work with sellers instead of replacing them. This vision focuses on collaboration, context-aware recommendations, and higher-quality decision-making — potentially changing how future Amazon tools plan campaigns, optimize listings, and respond to market shifts.

In retail media, Criteo is holding its ground despite losing parts of major accounts like Target’s Roundel. Competitors such as Kevel, Moloco, and Vantage are attracting retailers with advanced programmatic tools and AI-driven solutions. For sellers, the takeaway is clear — your choice of retail media tech partner directly impacts targeting precision, measurement quality, and ROAS.

We also cover how generative AI shopping tools from ChatGPT to Google AI Overviews could disrupt affiliate marketing this holiday season, potentially cutting referral traffic from sites like Wirecutter. Sellers will need to adapt by creating their own review-style content, experimenting with hybrid commission models, and finding ways to surface products directly inside AI shopping tools.

Tariffs are another hot topic, with new U.S. tariffs on Chinese imports adding an estimated $12.2 billion in monthly costs for consumers — about $47 per person. Many shoppers are avoiding Temu and Shein, opening opportunities for domestic brands and those sourcing from tariff-free regions, at least until the de minimis rule expires globally on August 29.

Despite cost pressures, July retail sales rebounded strongly. Core retail sales rose 1.55% month over month, with big gains in sporting goods, general merchandise, and clothing. Digital product sales jumped 25% year over year, signaling continued strength in deal-driven, seasonal buying.

We close with updates on Amazon Handmade’s reclassification project, which is moving products into standard product types for better discoverability, and eBay’s new Boost icon that pushes sellers toward higher ad spend in Promoted Listings — raising questions about the future cost of organic visibility.

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