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How you guys doing? How you guys doing? That intro, I love my intro. I think it's awesome, but I want to switch it up here sometimes. It's stuck in my head all the time. Hey, I got up pretty early. I love getting up early. I get up at about 4 o'clock when I can. My perfect day gets me up at 4 o'clock, which means I have to go to bed like 10:00. That's totally fine, but I was getting up, and I built this gym in our third car garage. I love lifting. Lifting is a ton of fun. I love it because it's a competition with myself. I didn't realize it, but my wife also got up at the same time, and she was just on our living room on the other side of the garage door inside the house. I was lifting pretty heavy, and I was trying to beat some records and goals and stuff like that.
I was really pushing myself hard, and I was dead lifting. Dead lifting is my favorite lift. After you deadlift like super hard, like stuff kind of gets a little bit hazy in your vision, which is pretty normal. People are known to slightly black out a little bit. Not like in a bad way or anything, but you're like, "Steven, how does that sound? Where's the good way?" I was like yelling, like screaming and stuff. I didn't realize that she was on the other side, and she thought I was hurt. She got all scared and nervous and everything and I was like I was killing a babe. Like what, yeah. Anyway, hey guys, I'm excited for today. It's pretty early still. I'm excited for this week.
I've been planning out my weeks really intensely before the week actually happens, and it's been amazing what it's been doing for my day. I hope that you guys are doing that as well. There's so much purpose, there's so much clarity on everything I need to get doing. Today one of the things I'm going to be doing is I'm going through ... A lot of you guys might know, if it's your first episode here, just know that this podcast has been documenting me creating and launching my Secret MLM Hacks course, Secret MLM Hacks product. We had about 37 people join us during the launch, which is great. Tons of people applied to join my downline, which is a lot of fun, which invigorates everyone else. Keeps everyone else moving and things like that.
I'm getting an average of one to two people per day asking to join my downline, which is hilarious. I don't reach out to anybody. I don't do any of the face to face stuff very much. You know what's funny? I was talking to some of the people though like, "Awesome. Now what do you say face to face?" I'm like, "You know what? I kind of solved my own problem. I really don't talk about it at all face to face with anybody." I don't know. The subheadline for the thing was how do to X, Y and Z without friends and family even knowing that I'm in MLM and that's true. I think my parents and my family kind of know-ish that I'm in I, but not really. I think they think it's not like a real thing, or I don't know. I don't know, but that's the whole point.
That's the reason I built these systems was to solve my own pain, and it's been working, and it's great. That's why I built the product to show everyone what I was doing as well. It's not a pitchfest. I don't show anyone. I don't even tell anybody what MLM I'm in, but it's been a lot of fun. Today what I'm building now or what I'm finishing is about three or four months, I did the first draft of the workbook that goes with the course. It's fantastic. It's fabulous. I love workbooks. About four years ago, three, four years ago ... Excuse me. I'm getting over a cold again, but about three or four years ago, I was going through this workbook. Actually I've got it right over here called DotComSecrets Ignite.
It's a workbook. It's not like it's huge or anything, but I went page by page by page through it about four years ago. When it said, "Hey, do this, this and this," I did not move on until I did it. When it said, "Now do X, Y and Z," I did X, Y and Z and I did not move on until I had those things done. It was in the middle of college and I was hiding literally in the basketball stadium box office seats. I think I've told you guys this before. I would hide up there. I didn't have money really to get into the thing I wanted to. What I did is I went through that workbook literally page by page by page by page, and I planned out everything that it said. I did everything it said to do. When it was time for me to launch, I had all my ducks in a row.
I knew where things were going. It made me answer the hard questions. How are you going to find people? How are you going to sell? What's the sell point? All that stuff. Where's the traffic coming from? What's cool is that it helped me apply everything that was being taught in a video course. I've set it up slightly the same way. I tend to think when I get someone's course ... I buy a lot of people's courses and got books all around me. I love studying. I love learning. I tend to think like hey, I'm going to through this entire massive thing. I'm going to go through all of it. Just watch it all in one shot and then I'll see what I want to do after that.
It never works that way though. There's always so much stuff. I'm sure you guys have all done this. You read a book and you're like, "Oh my gosh. That was great. I should go apply that." You're like, "Well, I'll keep reading." You forget about it, right? There's a really, really great TED Talk by Mel Robbins. Mel Robbins is fantastic. She talks about The 5 Second Rule. The 5 Second Rule basically says look, if you have an idea, if you've got that thought that pops in your head and says, "I should do X, Y and Z," right, if you don't act on it in five seconds, it's gone. Right? Your head pulls the emergency break. Your head says, "You know what? There's too much risk involved with that."
Even if there isn't, your head starts to find and search for a risk for it so that you feel justified and not doing it. Does that make sense? The whole point of what I'm trying to say right here is that I kept thinking it through, I got the first draft of this workbook back and it looks fantastic. It's so cool. Oh my gosh. I'm so excited for it. Anyway, it's going to help a whole bunch of people. Apply my course and actually get the stuff done so that they're not stuck in this like learning cycle. I talked about that a little while ago too, but so they're not stuck in the learning cycle. I'm excited to actually get this thing out there, but I'm going through and I'm making edits. One of the things in here talks about relationship creating.
Now I know a lot of people call it relationship marketing or other things besides MLM, which kind of makes me laugh a little bit. MLM. MLM. I talk about relationships and not in a way that I think people really think about it. What you do in here though is you list out a whole bunch of people that you wish were in your downline or who were buying from you or specifically the people who have lists of the people that you wish you could sell to. Right? You got two ways to really go about this MLM thing. Okay? This is what I want to talk about today. There's really two ways to go about this MLM thing. The first way is the way that it's traditionally taught. There's nothing wrong with it, but it takes forever.
The other way is more of the way that I do it, which gets people applying to join my downline which is amazing. Then I give everyone in my downline those same systems so they can keep duplicating. Anyway, there's really two ways to go about it. The first way, okay, imagine this. I used to go backpacking a lot. I grew up in Littleton, Colorado, which is like right between Denver and the mountains. I mean I was skiing since I was five. Skied like crazy. Tons of skiing. Lots of backpacking. Lots of outdoor stuff. I absolute love that kind of stuff. I haven't been able to do as much of that lately, but I still love it. I remember there was a summer we went on a three week backpacking trip.
It was this three week backpacking trip and I remember that like two weeks in, we get to this spot where we were planning on resupplying our water at this creek. We get to the creek and everyone's tired. After two weeks, your legs are kind of broken in. You don't really feel it as much anymore. It's really those first like three or four days that kind of hurt a little bit. Then after that you're like, "Okay." Just like anything, there's growing pains at first and then you kind of get to a spot where your body adapts or like anything else, your brain adapts so you figure out how to solve the problem, whatever it is. Backpacking taught me a lot of stuff about life and business. Anyway, we get to this spot after two weeks in.
We get to this spot where we're going to go refill up our water and there's no water. The creek is totally dried up. Totally dried up. We were like, "Oh, crap. We still have 48 hours before we're going to go waltz into camp." It's actually kind of a dangerous situation. We pooled all of our water together and everyone threw the rest of the water that they had together in this circle. We kind of rationed the water out the remaining 36, 48 hours, which might sound like hey, you can be okay, but when it's high altitude like that, your brain goes a little bit weird when it doesn't have a lot of water. You start to not necessarily hallucinate, but you can. It starts to mess with you.
We were really high up, when you are dropping a lot of elevation to get down to the camp where we would like resupply. I think we went home for like a day or two and then we went back out for another week. There was a lot of us. There's probably like 15, 16 of us. It was one of my favorite memories ever. Do you think that we stood there and started digging for water? No. No. Is that the most efficient thing to do to sit there and start digging for water right there? No. Why? It would take forever. Right? Wouldn't it be better just to pull a map out and go find out where the existing water is and walk to that water? Ah, Steven. Oh, thank you so much.
Here's the lesson of it, here's the lesson of the whole thing is when you go and you start talking to family members and friends who do not have a preexisting disposition to buy into MLM or your product, you are digging for water where it does not exist. It's not to say that you won't find it. In fact, a lot of people do, but my word. For me I hate doing that way. I got to sift through a lot of rocks, a lot of weeds, a lot of boulders on the way to find the few spots of water that hopefully will create more water for me and I eventually can retire. You know what I mean? It's way better for me to just go and find existing streams. Way better. Right? If I have to go and I even have to pay a toll to some river owner, right, that's totally worth it.
It's still going to be more effective and efficient for me to go do that than me to actually start right there. I could even go to a swamp and just start digging. Guess what? That's some nasty water right there. You don't necessarily need that kind of water. Go find the water that's already moving. The water that's already in motion. The water that is already in motion. The water that's already going. The water does not depend on you to move it. Right? Has anyone ever drank stagnant water that you filtered? Holy crap. That is nasty crap. Hopefully you're starting to get the analogy here. Rather than me going and starting to dig water where there once was water, I don't care if even it used to be the Mississippi, if it's not there, go find it.
Right? Move with it. Shift happens. I'm not a swearer, but I actually caught that. Shift happens. Okay? Anyway, it's better for me to just go find who already owns the ... I could go find a river source that nobody owns or I might go find a river source that somebody does own and I have to pay a little bit of homage to. Pay a little bit of fee to. Maybe a relationship for to actually gain access to. I treat MLM the exact same way. Okay? The exact same way. I'm not going to go to the places where I'm going to have to dig and hunt and search and find and track and trap and trick and go and say, "Oh my gosh. This is what you need. You have to have this. You need this. You need this."
First of all, if anyone needs my thing, they're already not a good candidate for me. I am looking for people who are already in motion. People already moving. I want the people that are sometimes hard to get the attention of because they're so active in their life. That's the kind of person that I want. Right? That's the kind of person you should want. Right? That's exactly what I teach my downline to do is how do you find those kinds of people and how to do you become attractive in a way so that they start coming to you, right, rather than you going and tricking, trapping and tracking. That's my three T thing I guess. I don't know. I kind of made it up on the spot, but I kind of like it. It's sticking. Does that make sense?
What I do is in this workbook is I go and I help people identify where the existing river sources are and then what you do to court and slightly date the river owner, right, because you might not own that river. You might not be the first one who found the river. If you're not, which chances are you're not, right, you might have to either pay some homage to that person or whatever it is. Let's think of Facebook for example. Right? The way I see people digging for water in Facebook is they'll go around and they'll start ... Man, if my wife gets invited to another party, it's someone's house party, I swear she's going to snap one day. She gets invited to so many house parties and she is not in MLM at all.
That's people digging for water where there once might have been water, but there's not water. Going on Facebook and posting a whole bunch of stuff like "I'm working from home today" or they're posting selfies of them in the gym. "Working from the gym today." It's like really? Really? You're working from the gym? I saw somebody come out the woodwork and say, "Hey. Oh man. I'm so excited. I made $30 this month from my MLM. That paid for our diapers." I was like man, you've been in that MLM for three years and you're just barely paying for diapers? Something is wrong. Wake up. Something is up. I'm not saying it's not effective and I'm not making fun of anybody.
In any other business, in any other scenario, in any other industry, right, people would call that not necessarily a success. Right? People wouldn't necessarily go to the people who didn't want to have their product in the first place. I am never, ever, ever going to be in the market for a pink Volkswagen or probably any Volkswagen. Don't try to sell me one. I don't have a preexisting disposition towards it. How do you find the rivers of the people who already have a preexisting disposition towards MLM? How do find those people? How do you get attracted to them? Solve that problem and my friends, you get one to two people asking to join your downline a day. I solved that problem. It took me a while.
I certainly figured out how to not do it. There's a lot of times I failed, but eventually I turned on the spicket and I was like, "Holy crap. It's working. My word. Check this out." That's what Secret MLM Hacks is all about. With this workbook though, what I'm having people do is identify where the existing streams of traffic are. Let's take another Facebook example. Right? Mark Zuckerberg's done a great job creating existing streams of traffic on Facebook. Right? It's better for me to go pay ads and target people who have that preexisting disposition towards MLM rather than just digging randomly in these random spots. Right? Mark Zuckerberg created the traffic for me. I know where people are hanging out.
I know where they are. Right? I know how to put ads in front of those people and get their attention and get them to ask to join. Like how interesting? Right? Interesting concept there. If you do it the other way around where you're like digging, man, that's like ... Tell me. Tell me that you have not felt burnt out before doing that game. Again I'm not making fun of it. I know there are people that get great success out of it. That's awesome, but I'm not willing to put like 10 years of work into something before I start to see a return. I'm not willing to do that. I'm not willing to do that and I'm fine being open about that.
I will not do that. There is definitely a better way and I found the way and I've been doing that way. Does that make sense? I hope that there's been some epiphanies with this that going and posting on Facebook all over the place, that's not a bad thing to do. Man, if that's you're only strategy, you are digging in places where there is not currently water and you're trying to dig deep enough with a belief that there is some. Eventually sometimes guys it's just easy enough to just throw the towel and say, "You know what? There's got to be a better way," and you start figuring out, "Yeah. You know what? You're right. You're right. That makes sense." Anyway, I hope that makes sense.
I know that people have reached out before and they'll be like, "Steven, that's so cool. What you do is really, really hard though." I'm like it's actually not. I think that's the part that's been the most shocking to me. It's actually have been way easier than I thought it was going to be. I thought it was going to be a lot harder. Now I had to go through a lot of stuff to get to this spot and that's part of what my course teaches. It's what did work so you can shortcut all of that. Right? It's what did go through and help people or help me actually get success with it. Right? It's not like it's been a one hit wonder. It's still going. It's still running in the background 24/7, 365. It's just running in the back.
It's been fun to be able to have that. There's a quote. When I get up in the morning, a lot of times I like to listen to these different inspirational videos on YouTube and things like that. I love that. I love that stuff. Anytime there's like a quote that really hits me hard, I actually write it on a legal piece of paper and I thumbtack it to my wall. In front of my wall or like in front of me right now, I got pieces of paper thumbtacked all over the place. I got a big massive wall calendar, but then there's thumbtacks all over the place. Sometimes it's a white piece of paper that I grab. Sometimes it's yellow. It's like this white-yellow mural on my wall in front of me right now. There's one on here that I look at a lot.
It says, "If you do what is easy, your life will be hard." Isn't that interesting? "If you do what is easy, your life will be hard." Folks, go ahead and start trying to craft into your life growth experiences. If you've been digging because you don't know any other method of getting people, just take a chance and understand that there are other ways to get this done. There are other ways. If you start looking at what the top MLMers are actually doing, I guarantee you they're not digging in random spots. They're not sitting around going, "Hey. Hey. Hopefully this works. Hopefully this works." They're usually not doing home or hotel meetings. Okay? That's what they teach everyone else. We become their lead gen.
Does that make sense? It's a stark reality. It's a harsh reality. One that I feel like a lot of people don't ... Anyway, I'm sorry if I'm the one that's like bursting the bubble on that, but start looking around. Understand what's going on. Start modeling them or model my stuff or take my course or whatever it is. Just understand that there are other ways to do this game. Anyway, that's all I got for you guys. I'm editing this section in the workbook. I got the first section back or the first edition back and I love it. It's so amazing. There's some tweaks and different things I got to go switch or fit and update and things like that. Then I am shipping it out to everybody who got the thing, who got Secret MLM Hacks.
I'll ship it out to them. They get a physical copy and they also get a digital one. Then my plea is that they go page by page by page. You know what's funny is the first workbook that I actually filled out, that DotComSecrets one, guess which business I was planning? This one. What's funny is I did never expect that I would go work for Russell Brunson. I never expected that I would go do X, Y and Z. There's all these different detours, but I learned everything I needed to on the way to actually pull off what I planned in that original workbook. I take workbooks very seriously. There's something about stopping and thinking and pondering and writing by hand your answers to what you're going to go be doing in your life.
Anyway, I'm excited about it. I'm going to get this thing edited up and then shipped on out to the people who just bought it. Anyway, this is not a pitchfest, but if you're interested, go to SecretMLMHacks.com and that's kind of where you can ... There's a free web class you can go check out there and get started and join our crew. We call ourselves the MLM Mavericks because we break rules. All right, guys. I'll talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.

What's up, guys? Hey. Man, we're hitting like ... We just flew past 10,000 downloads and we got a whole bunch of people listening to this now. It's anywhere from one to 200 downloads a day, which is pretty awesome. I just wanted to say thank you to all of those who went out to iTunes and left me a review. I appreciate that like crazy. Hey, the first 50 episodes of this podcast have been about me documenting the journey of me creating my product. It's something that I've been doing and using for a while with my own downline. Just if you're brand new, fair warning, I do not ever tell anyone what MLM I'm in. That's not the purpose of this podcast. I'm not here to pitch you. While I do recruit aggressively, I'm not here to tell you even what MLM meant.
The reason why is because I want to focus on strategies. The first 50 episodes have been documenting the journey of my creating the product that is more for just mainstream MLMers. I do have an adapted version of it toward, for my actual downline itself, but this is the one that's meant for anybody who's an MLM in general. It's really exciting, guys. It went really, really well. Today was the launch and it just happened just a few hours ago. Just really ended or at least the first round here with a whole bunch of people that just came in. It was a lot of fun. I really, really enjoyed it. We had about 170 people register, about 100 people were there, which is pretty normal. It's actually way higher than what you'd normally see on something like a live web class, which is actually really fun.
There's 100 people on pretty much the entire time and then we had quite a few people actually buy, actually a lot of people, which is a lot of fun. It was so fun. It's so exciting to see all the new people, the fresh people in and ready to rock. I've been really excited. I've been really pumped to welcome, welcome all those you guys who are brand new. Welcome to all of those, you guys who are just getting in. Those of you guys who haven't heard about it yet, that's totally fine. You can go to secretmlmhacks.com, secretmlmhacks.com. You'll be able to go and check out all of the different pieces and what everyone else is yelling happily about. Hey, there was something that I wanted to share with you guys, though.
This is I feel like ... Please put your thick skin on. I don't want to offend anybody. I don't want to offend. I'm not bagging on any person, but I am definitely making fun of a tactic. I'm making fun of a strategy that is very common inside the MLM space. It goes kind of like this. When you go and when you start to ... Let's say you're brand new in MLM, say you're brand new and people are your upline's excited that you've joined. It's kind of a new family. Let's say it's kind of a new experience. Nobody really knows who you are that much yet. Maybe, maybe you do and that's fine. Awesome. Excuse me. I'm getting over a cold. My throat's killing me. Let's say you're brand new in this opportunity, you're still learning.
You may not even know what a comp plan is totally. You may not even know what ... Let's say you're brand new, new, new, new, new and you get in and the first thing someone says is hey, let's go find out other people you might know who might be interested in this. There's nothing wrong with that. That's great. Absolutely. Absolutely. Once you've exhausted that list, what happens? You've been handed this amazing opportunity. You've been handed an opportunity on a silver platter, so to speak. Then, there's this massive problem that happens. There's this huge issue that pops up and the issue is how do I find more people. That's exactly what this product I just launched is all about.
Because here is the reality of it and this is stuff a lot of uplines don't want to talk about or they don't quite know what the answer is and it seems like the only strategy that's ever been taught and promoted is go talk to family and friends. There's nothing wrong with that. Like I said, if you know that somebody's interested in it, if you know that somebody is into it, that's fine. That's fine. When it's left to its own, when there's nothing else that's added into it, that strategy is stuck in the '90s. MLM is broken out of the box. It is. You sell the same stuff to the same people and then we expect to have different results, even though we sell the same product with the same script with the same fulfillment.
Everything is the same as everybody else on the upline and downline. Everything is. Then, we expect to have extraordinary results, even though we're doing things that are completely ordinary. We have thousands of other people that are into the MLM. It makes no sense. Doesn't make any sense. Here's the problem. When you recruit somebody, you actually give them two things. These are the two things you give somebody when you recruit somebody. The first thing that you give to them is an opportunity, obviously. Opportunity, they got a position in the downline, they might have some product, and they're very excited and that's great. They should be. They should be excited. We're talking about generation wealth potential here.
MLM is a great vehicle. The second thing that you hand them, so the first, the you hand them the opportunity. The second thing that you hand them, you also hand them a problem. There was a quote that I heard once that said that ... I'm going to botch the quote. I don't know exactly what it said. It was to the effect that you can measure the level of somebody's success to the same amount of problems that they've solved. Meaning that you can tell if someone's been super successful because they've solved a whole bunch of problems. That is the measurement of success. When you recruit somebody and you actually get them into your downline, you give them an opportunity but you also hand them a bunch of problems they got to go solve.
How do I find people? How do I pitch this thing? How do I talk? Do I know how to talk? Do I know how to talk to people? Do I know how to get outside my comfort zone? There's a lot of personal development things that an individual has to experience, but then there's also tactile things. How the heck do I find my people? Where do I go to actually become more successful? The reason my downline explodes is because I answered that question. I packaged up a whole bunch of amazing things to answer that question, so that they've got potentially, it's basically an unlimited supply of leads. It's amazing. It's ridiculous. I'm not pitching you on joining my downline. I'm just trying to tell you what I've done so you can model and do the same.
Please know that. You need to ... Here's a huge secret, massive secret. Number one. Definitely be all about and be all in on the opportunity that you're selling. Be all in. Be all about it. Most MLMers are out of the gates, which is great, and you should be. But, be very aware of the fact that you are also handing them a problem. The problem is how the heck do I find more people? Unless you solve that problem, the system that you gave them, which is hey just go talk to more relatives or friends will just continue to replicate and it's this broken system that replicates on top of itself. Does that make sense? That's what my product answers. That's the reason I put that out there. I'm super passionate about it because I wasn't handed anything else, the first MLM I joined.
I wasn't handed anything else. I wasn't handed nothing. The reason I did it, the reason I went and I got so frustrated is because the only thing that I was being handed was the same broken system as before. I started that for a while, but then after a while, I was like this is not sustainable. There's nothing sustainable about this. There's no way. I can't take this and run to market with it. It's not duplicatable. There's nothing duplicatable about the way I'm watching these other guys run this method. There are other methods. Why don't I apply what I've been doing in this other industry to the MLM industry? It's worked. I'm still getting one to two people a day asking to join my downline, asking to join my downline.
How amazing is that? That's incredible. That's amazing. Did you know the average? Anyway, I won't jump into much more of that. That's what I'm trying to say, you guys. That's what the whole tip for this whole podcast is that the doors are opened on it, which is great. I would love to have you guys on there. If you want to, go to secretmlmhacks.com and you can register for the next web class that we do about it. Because it's fantastic, it's been a lot of fun. We've got a lot of people who jumped in and joined and I'm excited for them and I'm excited what this means for everybody else. This has been quite ... I literally left my job over this. I wouldn't leave my job over it unless I knew that it was going to be successful.
It's because I do what I do and because of how I do it that let me leave my job. Does that hit home? I hope it does. How cool is that that's one of the tactics, though, is that I solved the followup problem that I'm handing the person when I also hand them an opportunity. That's huge, guys. It's massive. That's a huge deal. The kind of person that that attracts is an amazing person. It's not a person who is a project. I'm a respecter of all persons, but not all recruits are created equal. We would say that for everything else in life, but why do we think that every recruit's going to be the same inside of an MLM downline? It's not true. It is not true. What's I'm trying to help everyone understand and realize is that you got to look at both sides of the coin.
Yes, there's this amazing thing, but don't neglect the hard part that you're handing them. In fact, the opportunity lives in the hard part. If you can solve the hard part of how on Earth do I get more people and that's something that you can hand off to your downline, gold. My friends, you just solved the whole issue. What is your upline doing right now beside asking for more their contacts from you? Figure that out. I know this kind of a tough conversation maybe for some to hear and maybe some might not want to heart it, but it's the honest truth. Let's be real about it. That's the whole issue with the MLM industry is that no one has really solved or resolved the issue of how the heck do I find more people.
Most of the people who have tried to do it in the past, it requires way too much technology. They wear way too much. Man, that's hard. Anyways, I'm excited for you guys to ... For those of you guys who just joined, I'm excited to keep showing you guys how to do this inside your downlines. It's not a pitch fest. I will never even tell you which MLM that I'm in. It's not in the course. Someone has to ask me. You know what I mean? It's not, which is on purpose, on purpose. It's not meant to be something that actually ... It's not meant to be a pitch fest, so anyway. Be cognizant of that. What problem did you hand your downline when you recruited your person besides just the opportunity? What problem did you hand them?
Go solve that, man, you just figured out MLM. All right, guys, that's all I got for you. I'll see the rest of you guys who did buy. Secretmlmhacks.com, if you didn't. All right, guys, bye.
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Look every year I do a video where I publicly display what my goals for the next year. I thought it'd be kind of cool to actually publish the audio of that in this podcast. So it's not too often that I publish the same audio in two different shows but this is me being vulnerable. It always makes me nervous. Always makes me a little bit scared of what ... I've been able to go out ... I don't know. Just getting really, really clear on what I want and then actually going out and telling people what it is that I want to do. So the following is an audio piece from a video I literally took yesterday. So I'm excited to get this out to you guys.
The product Secret MLM Hacks is just about ready to go public which I'm very, very excited about. It's about 5 o'clock in the evening right now. I am rolling this out tomorrow at 2pm. January 4th, 2pm. I am so excited. I've just been hauling. I'm pretty sure I won't sleep tonight which I'm actually really excited about. Just the whole thing. I was getting kind of ... Anyways super stoked about that. So anyways this is my goal though for 2018. I challenge you to get out there and get public about whatever goal it is that you have. Get out there and start getting real with what that is.
The funny thing is that not only do you get more clear on what you want in order to tell people but you actually find that other people actually hold you accountable to that as well. So a lot of benefits that come from that. It also requires a little bit of growth on your side of being unapologetic on what you actually want for fear of offending others, what it is you're actually going for.
So anyway excited for you guys, excited for this episode. Let's dive right in.
So here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
At the beginning of every single year, for the last ... This is the fourth time I've done it in a row now. Every January 1st I go and I find a spot and I think through what it is I want to get done in the next year. Then I publicly declare what that thing is. It's one of the scariest things I do. I honestly started it because I was tired of not feeling like I was ... I felt like I was going nowhere in life four years ago financially I mean, professionally with where I was going for my goals. All those things. I felt like ... I don't know.
It was in hopes that by declaring to go publicly several things would happen. Number one I'd hold my own feet to the fire better. Other people did as well but really the thing that I wanted to have happen is that by me getting serious enough to actually declare, "Here is my goal!" I finally would have a goal. Does that make sense? By getting specific enough on what the goals are that I have I actually would know what my own goals are. I don't know if that makes any sense but I wasn't really setting goals. I didn't have goals. I didn't have things that were ... I didn't have any of that kind of stuff. So what I decided to do is like, hey, what if I was to go set a goal publicly and tell everybody.
Interesting thing that happened is exactly what I thought. Number one it was scary. Number two it felt weird publicly to saying a number. Then what was kind of interesting is all these people started coming out of the woodwork and saying, "Steven, you can do this. You got this. You're the man. Go for it." Stuff like that. You know what's funny is I don't think ever I've actually hit the goal on target. I don't think ever and that's okay.
The first year I was like if I could just make an extra $1000 a month, it would change our entire life. We had almost nothing. We were living on student loans. It was hard as a man to go through that because I didn't feel like I was being a provider which is really rough. So it was like man if I could just do $1000 a month ... that was four years ago. Three years ago, the second time I did it was $3000 a month. I was like, "Oh, man I hit the $1000 a few times and this coming up, this next year, I'm going to go for $3000 a month." And then this next one ... The last one I did was $30,000 a month which was significantly higher obviously. But I'm pleased to say that I actually hit it a couple of times. This is excluding my salaried position. You know what I mean? It was exciting for me to see that. It was exciting for me to see that progress happen.
So yet again here I am. I'm going to set another goal for 2018. I only said ... I really focus on just one goal. I'm not really like a ... Let's set a billion goals out there. When I'm on stage, when I'm teaching, when I'm doing the different things that I do ... One of the things ... Especially a lot of my students, one of the things I see happen over and over and over again is somebody won't get started simply because they can't see all the path in between where they are and where they're trying to go. That's not how life works. You see the few steps in front of you. You see the peak of the mountain but you don't see all the trails in between. You don't see that there's a canyon in the middle. You don't see there's going to be all these different obstacles along the way. That's not how ... That's how life works. Okay. There's all these unexpected things that happen.
The reason I like setting these goals publicly like this is for the sole purpose of ... like I said holding my feet to the fire. But it's fun to know what I'm going to go try and accomplish. If I don't get it done, I'm going to be personally offended by myself about that. I'm actually going to ... I'll actually get mad about it. I'll actually get mad about not hitting the goal. Not reaching what it is I said I would do. But I also know that's okay. I sprint as hard as I can towards it.
It was cool that first year there was only a couple of times I hit $1000 a month. It felt like this insurmountable massive thing. I was like, "Oh my gosh! This is changing my life!" Then the second year when it was just $3000 a month the same thing. I only hit it a couple times I think. And it was like, "Holy crap! That's massive!"
What it made me go learn because I set the goal was the kind of knowledge I needed to hit those goals. I don't totally know all the steps and pieces to be able to hit the goal that I'm going for, for this next year. But I know that I'm motivated enough now to go hit it and people are watching me which is kind of weird but that's how I'm doing it. It's been working.
So here's the goal. Okay. So the first year, I hit $1000 a month just a few rounds. Second year, I hit $3000 a month a few rounds. Last year, I hit $30,000 a month a few rounds. I decided I would take a leap. A huge leap of faith here and quit my job. So I actually, as of yesterday, am no longer employed by anybody. I am self-employed which might sound ludicrous but it's ... I'm just following the pattern. I'm following the pattern I see from other people. I'm following the pattern I've seen the last few years. I'm self-employed. That extra little added good pressure, not bad pressure, good pressure is helping me grow. I can already feel it. It's only day two. Okay. It's like I already feel my feet being held to the fire, which would be nice right now. It's pretty cold out.
But I was sitting in a Mastermind and I was listening to all these other people and I was listening to how they were talking and I was watching. Most of them are all self-employed. I was watching each one of them and the struggles and challenges they were going through. I feel like the thing that I need to do to keep my progress going is something that I'm afraid of admitting. I would sit ... I remember sitting in the room right there. I sat in the room and I didn't ... I couldn't get the stupid topic out of my head for like weeks that I should probably leave my job. I was like I can't. Oh, are you serious? I kept trying to distract myself from my own head.
Then one day, it was when I was sitting in the Mastermind when I came to terms with it. I was like, okay, for me to move forward, I have to leave my job. I was like, "Oh my gosh." It scared me. It actually really freaked my out because it ... I understood clearly ... because of where I work worked. ClickFunnels, there's like 56,000 ... At the time we're making this there's 56,000 active users of ClickFunnels. That let's us see businesses in pretty much every single industry, what's working, what isn't. As the lead funnel builder there that ... my role there, I saw a lot of funnels. I knew what worked, what didn't, what things were good, what things were bad, what was cutting edge versus what are the things that are going to stay true forever in this industry and that industry but not that one nor this one. You know what I mean?
It was cool to see this big, broad thing. So sitting there and I was like I think I have to quit my job. I think I know what I'm going to go do first and I'm excited to go do it.
And this feeling of instead of fear, this feeling of almost like ... I used to do sprint triathlons and it was the feeling I'd get before a sprint triathlon. Little bit of nervous feeling. You know what you're about to go through is actually going to hurt just a little bit. But you ultimately know it's going to go pretty good. Even though you're going to get banged up or scraped or you're swimming in the lake and you're getting hit by a stick that's right over there or someone kicks you in the face. You know what I mean? There's all stuff that's happening in there. It still would end up being ... I look back at all those memories with huge fondness.
This is going to be like that. I've had people reach out and take time out of the day to tell me my plan is stupid. And I've had people reach out, take time out of their day, to tell me that my plan is awesome. That tells me right there that I'm heading in the right direction as well, to get that polarity and get that split between people.
So I'm excited for this. I'm excited for it. I've worked hard towards this. My goal is a million dollars. That's my 2018 goal is to get into the "two comma club" by the end of 2018. I'm quite positive I'm going to be able to do it much faster than that because of the stuff I've identified, where I'm going, what I'm selling, the things ... I mean I am ... It is extremely calculated, everything that I'm doing. I know life's all about curve balls so that will probably change a billion times. But for right now, that's what the goal is. That's what the plan is. I know exactly what I'm going to be doing for the next ... especially the next six weeks. It's going to be straight up hustle time. I'm going to put down anything happy or fun or relaxing or whatever. But I'm excited. I hope that whatever you guys are doing, you go set a goal for yourself and get public about it. I don't care what it is. The important part is to not be afraid to tell people.
Funny enough, we all think by telling people our ideals, our ideas will get stolen. I've never actually had that be the case. I try and tell everyone what my ideas are. Try and tell everybody what the things are that I'm doing. I find that people actually end up adding to the idea rather than steal it. I mean there's only been maybe like one or two people ever who've actually tried to do the thing I'm talking about. People don't because it's not their idea. That's my ownership on my side. Even if they did go pull it off, even if they did go do the thing that I was doing, they still won't do it the same way. I'm the only one. I'm the only me. You know what I mean?
Anyway, so I'm excited. I'm really pumped. My goal's a million dollars. That's $83,000 a month. I think I can do it. I've stacked a ton of high ticket sales scenarios and environments at the beginning of the year to help me get towards that right off the bat. I think I know where I'm going to take it afterwards and I'm excited. It's requiring that I go hire people and it's requiring that I build a team around me and it's requiring that I grow, that I learn how to manage, that I learn how to delegate, that I actually have a structure and schedule for my days personally as a human as an individual. I'm looking forward to the growth. I know that there's some discomfort that's going to come with it but I'm actually excited about that as well. I'm ready for the next change.
So this is it guys. Four years ago, my goal was $1000 a month. Now I'm going to $83,000 a month. It sounds ridiculous but I kind of like that. So I'm going to do it. So if you want to follow me on the journey from here on out I'm going to be documenting what I do and showing everyone what I do so that we all can kind of ... It's not all about me beating my chest. It's about actually selfishly everyone else still holding me to what I said that I was going to go do. So anyway I thought I'd come to this park here. It's freezing out but that's my goal 2018, a million bucks. That's crazy.
I remember scraping by at the beginning of our marriage just like with nothing. We had like nothing. Not even two nickels to rub together. The ridiculous stress that that pulls in. I used to think that rich people were greedy. That's not true at all. I actually have experienced more ... more of the greedy side when you have no money and you're like where's my next meal coming from? When am I going to eat? Where's this? Where's that? You get scraping by, clawing. You're getting past everyone, everything. Don't care about others emotions. You are just thinking about how to make the next meal. I know that's a stereotype but it's been my personal experience that it's actually a little bit the other way around.
I'm excited for this and how it's going to change me and change my family. It's going to require me to change. I understand that where I am ... I probably don't know enough or have enough or whatever to get to that next level but I'm ready. So 2018 here I come. What's your goal? Post you're goal down below. I'd love to know what you're goals are.
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You guys how are you doing? So I'm recording this on January 1st but it will probably go out tomorrow though. But I'm super excited for this year, this year, this day, this morning is actually something I've been fantasying about for six years. In fact, I was trying not to get emotional this morning about it. Man tears of course, man tears, they're very tough. But I have been, I've been wanting to do what I'm doing right now for six years give or take I'm sure a little bit of time as the dream became more and more clear, but I've been so stoked to do this.
You guys I left my job last weekend and I am full time, doing this now full time. And I've had plenty of people tell me I'm crazy. I've had plenty of people tell me that I'm brave. I've had plenty of people tell me, "Yeah you'll do great. Go get it." A lot of people tell me I won't. All over the place, it's so funny anytime you ... I'm sure that you guys have all experienced it before especially when you get into any kind of MLM or do anything, do anything in life. People come out of the woodwork to let you know their own opinion which is pretty funny. It's awesome, but at the same time it makes me kind of laugh because like us you're an armchair quarterback sometimes aren't ya? You know, depending on what they said. And I've had plenty of people let time know that what I'm doing is dumb. A lot of people tell me, "Hey, this is going to be great. Good luck. You're killing it already, like you've got nothing to fear."
It's interesting. You will experience this, and if you have not experienced this yet in MLM, my guess is you probably are not marketing hard enough, number one. Number two, don't worry it's coming. Okay, it's on the way, and your reactions towards it are very much going to determine what happens to you afterwards, how you continue to go forward.
There's a great, great quote by Tony Robbins. I can't say the quote directly but I remember the idea, and the idea was that if you want to change your life you have to simply change the story that you've been telling yourself in your head, and I had to do that. I had to do that really very much on purpose, especially as both people who are excited for me started telling me about it, but also a lot of the naysayers as they've been coming out. I had to be careful of the story that was going on in my head and I was just thinking this morning, just meditating and deep pondering this morning as I was getting ready, I was thinking about how blessed I feel that I can go do this and that to come with you guys and share with you how I've been marketing and getting people applying to join my downline.
How I've been getting people not just to get in my downline, but what I do with them to really duplicate me, and give them proven systems and processes and what I do with each one of them to really ... I mean it's amazing. It's amazing. And I've had a hard time finding anyone else in the MLM industry who really opens up like this and I'm not trying to pat my own back, but it is one of the major reasons why I started this podcast. Like everyone is approaching MLM from the stand point of, "What do you say to get someone to join an MLM? What do you say to get someone in here"... What do you do here ...
In my opinion that's great but it's also the wrong approach and so I go through and I help people understand how to create offers. How do you actually become unique in MLM again? When truly you're upline and downline, you're in competition with them, you know? You all sell the same thing, you're trying to go for the same people. They are your team but they're also in competition. So how do I approach that with my team so that we're not all competing with each other and we can all thrive in our own thing? How do you actually ...
That's amazing that's a huge promise and the only reason I can promise it is because I've been doing it in other industries and I do it in these other, specifically one other, and I mean it works. It's been working. That's literally what I do for a living is I help people take their product and I help evolve it, so that they're taking a step out of where all the red ocean is and back into a blue ocean. That's what I do. So I help people do that, help people create automated funnels, and automated selling scripts, automated closing things, and I've been super excited. I have been fantasying. It's probably the wrong word, but I've been fantasying about how to do this, or the fact that I get to share it for a long time.
It's January 1st 2018 and I can't even believe it. I started this tradition about four years ago. And you can find it on YouTube if you want, but on YouTube about four years ago I realized how sick I was with where we were. I was in college. We were broke and I decided that I would get really vocal about my goals. And that I only wanted to set one goal. And I would set a monetary, a fiscal goal, and my goal that I would go out and I would set ... Here's basically what I did, I grabbed my phone or my computer and turned the camera on. And I publicly declare what my goal is for the next year, financially, and then I account for what happened last year.
So I've been doing this for four years in a row now and I always put the video out on YouTube. I usually make a podcast episode about it. I did last year. But there's four years of this now. I'm about to do it again. which is the fourth year today. I'm about to do it again and I'll probably put that out to you guys so you can hear what it is and it's one of the scariest things that I do.
But it's funny because as I got really clear that ... Okay the naysayers have been around me for a long time. But also so are a lot of the people who are trying to ... It's a yin and a yang thing, I created a divide for my own life. I didn't mean to, but on one side are all these people saying, "Yes you can do it." And on the other side all these people saying, "You're dumb, are you kidding me? That's stupid. Stick with your job. Stay with your nine to five. There's security there." Blah, blah, blah, blah, blah. And I knew that's not what I wanted. And I knew that I've always wanted to be on my own. I've always wanted to go on my own.I've been excited to do so. But it's funny that as you get super clear ... That's the thing I realized really quickly, as I got really clear on what I wanted, so much so, so much so, that I could actually get out there and actually go publicly declare it.
I mean that's pretty freaky a little bit. It's in some scenarios to say the actual number that I'm going for, and actually where I was last ... You know, the year before. It's pretty ... It's humbling, you know to realize that, but it's also extremely, oh my gosh like such fire in the gut because not only now have I gotten real with myself, and honest with myself, but then all these people who are the people who are trying to listen to, the people who are trying to buoy me up. The people who are trying to help me. They come out and they say, "Steven, you better do that man, you better do that. How you doing? How's your goal?" And because I get clear on it, other people also help me.
You know so whenever I do feel like you know I'd love to sleep in, or something was just really so hard that I went through it. I just went through something that certainly was not a win. In fact, it was a loss, or whatever, you know what I mean? People are already around me, and I didn't mean to do that. I didn't know that would be a side benefit of me getting public about my goals. But it is, and I do, and I am, and I'm inviting you to do the same thing. I don't care if you do it about a financial goal or whatever, but just choose one thing, not this massive list of crap you'll never do. What's the one linchpin that if you attacked that it would swing this massive gate of success?
My dad grew up on a farm. I think he was the first one to go to college in my family history line, and he's the man. I have such huge respect for my dad, and for what he did, and everything he overcame. I mean it's pretty amazing. An amazing story but he grew up on a farm, and these big farm gates towards the actual hinge of the gate. If it swings like half a centimeter, those gates are so big that by the time you get to the actual end of the gate, it's swinging feet, right? What is the linchpin in your life that you know has been there that has been ... That's been determining where you go and where you don't go?
Okay, everyone knows what that is, it's that thing that's been on your head that you're trying not to address, that you're trying to act like you don't need to deal with yet, or it really isn't that big of a deal, or it'll happen later and I don't really need to address it now. You know what I mean? Everyone knows what that is, so go through and figure out whatever those things are for you. What's the biggest linchpin? I'm not just saying in your MLM business. I'm saying in your life in general.
Okay, business will require that you have to get better. Business will require that you have to become a more powerful individual in order to be successful in any way. So what is that thing in your life and go figure out what it is and get real. Don't choose a ton of stuff in my opinion. I'm just telling you what I would do. Go choose just the one thing. What's the one thing if you did it, it would swing that gate like crazy, massive linchpin kind of a thing.
It's kind of like what Tim Ferris would say. Tim Ferris always says like, "Hey look, if you were to follow me around for a day you would get pretty bored." Okay, someone asked this in an interview and they're like, "Tim Ferris," and if you don't know who he is, he's the author of the book, The Four Hour Work Week, which is fantastic, I have it right next to me, still one of my favorite books.
He said, "You know what honestly if you came and you followed me, I think you'd get pretty disappointed on what I do. It's pretty boring. I get up," and this is what he was saying, "I get up and I meditate for a while and then I go and I," he was like, "I sip some tea for a while, and then I go on a walk for a while, and I do that for weeks. I really don't do anything. Maybe I'll do some yoga a little bit." And he's like, "That's really all that I do, but what I'm doing is for weeks I'm trying to identify what the one big thing in my life is that if I was to knock that down the rest of the little dominoes would get knocked down also."
Instead of screaming around all over the place on all these little tiny things in my life like I got to do this. I got to do this. I got to do this. And like you could do that or if you just did this one huge thing it would knock down all the others, right? And that's what I'm trying to help you understand is and that's how I've, especially the last three years I've really been trying to focus on just the one goal, the one goal. Yes, there are other goals. Yes, there are other things out there. But the one big thing that would really swing the gate. The most juice for the squeeze, you know what I mean? Most juice for the least amount of squeeze I should say.
And go do that, and then get public about it. Tell people about it. It will freak you out, if it doesn't it may not be big enough. Okay? And I mean everybody. Don't hold back. "Oh, that person will think it's dumb so I'm not going to tell them." It's time to tell them, okay? You get real with yourself. You get real with other people and you get out there and you start saying, "This is my goal," whatever it is. Monetary. It could be anything. And be like, "This is the thing that I'm going to rock. I'm going to tear it down this year. This is my year to do that."
And so I'm excited because a little bit later today that's what I'm going to go record and I'm nervous. But you can go check them out. Like the first year, four years ago I remember thinking like man and I publicly said, "If I could just make an extra $1000.00 a month that would change our life." Just an extra $1000.00 bucks a month, that would be ridiculous you know? And then the year after that it was like if I could just do $3,000.00 and I'd work super hard and half the time I wouldn't hit it, but other times I would. So then I'd raise the goal. And I'd be like< "Oh man," and I remember the second year it was like, "If I could just do $3000.00 a month that would be amazing, that would cover life expenses easily, that would help me. I mean three grand a month, that's huge. That's huge." And I remember having that feeling and then last year the goal was 30 grand a month. "If I could just do 30 grand a month it would be huge, oh my gosh that'd be massive."
And it's cool to see the progression that's been in myself, I'm like, "Oh you know like 30 grand," did I hit it every month? Nope. But I did hit it a couple and you know it's interesting to see like those different pieces and so I know what my goal is next month. Sorry, for this next year, and I'm pretty nervous to declare it. I'm pretty nervous to saying what it is that I want, but man by you saying that stuff just starts happening. I believe in God, I don't know if you do and that's fine, whatever. But that's not what this is about, but call it whatever you want but stuff starts to fall in place, stuff starts to get kind of align for you almost when you get clear about what you want.
I feel like some, a lot of times I feel like people don't get successful because they don't know what they want yet. Like, "Oh I'm going to do this and I'm going to do this, and I'm going to do this. I'm going to do this." You really have enough time in your life to get really good at really just like one thing. You know what I mean? Really, I mean really good at like one thing.
So get what is the thing? Choose what it is. Is it MLM? Is it this? Is it that? Or whatever it is, you get clear, you get honest, you get sincere with yourself and figure out really have a heart to heart and like sit down like, "Okay, what is the thing that I'm going to be known for? What is the legacy that I'm going to be known for?" I doubt it's going to be, "I was this, and I was this, and I was this, and I was this." And even if it becomes that, it doesn't happen all at once you're going to achieve each one of those one at a time not simultaneously. So like what is the thing? That you're going to go do, just one and you go and get clear about that.
I started, I thought I was clear on that and the more and more I think about it, the more I declare publicly, the more clear it gets, the more clear my actions become each day is far more deliberate. The things I do today create a foundation for what I'm going to be able to get done tomorrow. If I don't get the things done today that I'm going to then you know ... No one's it doesn't matter I can't move on, you know what I mean? So figure out what those things are and kind of backwards plan and think about that and try and get sincere about what it is you actually want. And it doesn't matter if you can't see beginning to end on how you get it done. In fact I guarantee you, you won't know exactly how you'll get it done. And if it's a goal that you can see exactly how you'll get it done it probably isn't big enough. It's probably not massive enough.It should almost kind of freak you out.
Okay I was listening to I think I said this on this podcast but I can't remember. There's an interesting, there's a billionaire, a billionaire that was getting interviewed once and they're like, "hey what are your tips for success?"
And they were kind of giving those things and the billionaire was saying though that I don't remember who's was or where this was or whatever, but the billionaire was saying like, "Look, what do you want to be doing in 10 years? What do you want to be in 10 years? Financially, maybe where you're living, what is it?" And the person responded and he goes, "Awesome.
Now ask yourself, "What can you do to get that done in six months?" Whew, okay I don't know what that is for you. I don't know what it is that you're thinking about. I have no idea. It's going to be different for every person, that's great. We're all different human beings I'm not trying to force anything down your throat of whatever it's supposed to be, but like figure out what that is. And as soon as you get super ridiculously wicked clear on what it is, and you start declaring it, how do you get that done in such a short amount of time, a compressed amount of time, okay?
I'm trying to invite for this audience and everyone on here, which is growing like crazy by the way, we're about to pass 10,000 downloads I'm very, very excited about it. But it's only been going like four months, totally organic too, which is awesome. I'm sure I'll turn ads on in some future, which I want to explain to you how I do, what I do on that. At some point but we're about to pass 10,000 downloads. This is an awesome community. It's very tight actually and I want ... We all look out for each other. There's a lot of fun.
But I want you to know just get real honest. And if it means that it takes you away from MLM, all right, you know it's your ... Got to get real and you got to be willing to make some serious sacrifice about it.
I was listening to ... Gosh what book is this in? I have the book I can't remember ... I'm looking on my bookshelves right throw. Crap. But anyway the main lesson I wrote it on my wall. I've got quotes thumb tacked all over my walls. I don't know, I look at them all the time. One of them I'm looking at right now. It says, "There are no life choices, there are only life trades." Ooh, powerful. There are no life choices, there really are no life choices. There are only life trades.
If I want to get this, if I get clear and I know exactly what I want to do, massive income, short amount of time, or massive impact I should say because whatever your goal is. Huge thing, how do I get it done in a shorter amount of time? Now what am I willing to trade for that? It's not really a life choice, it's a life trade.
Where you're like, "Hey look I want to go to X Y and Z. Awesome. Awesome. Super cool. Super cool, right? I want to go do one, two and three," whatever it is. Great in order to do that let's figure out what it is you actually have to do to get that done. Now what does it mean you have to give up? All right? To decide, literally means to cut out, the word decide, I looked it up yesterday. But the word decide literally means to cut out. So when you choose something and you actually decide what it is you want to do, you are cutting out all other options. You are saying no to literally pretty much everything else in your life, okay? I'm not saying to say no to like relationships, your moral law and code, and religion. I'm not telling like any of that kind of stuff.
I'm saying but you got to get good at saying, "No," because as soon as you become a person in motion everyone else gets attracted to that and they will suck to you and they will start throwing all sorts of opportunity at you and it will get noisy. So you've got to get good at saying, "No," and get good at saying, "Yes," to just one thing and kill it. It is about saying, "No." It's not about saying, "Yes." Okay? There's plenty of opportunity out there, that is not the problem, the problem is how much there is and the fact that there's only so many hours in a day. Unfortunately as much as I try to believe I'm superman for a while and could do tons of stuff. Like you know, I can only do one thing at a time. And I got to clear on it. I got to clear exactly what that is.
So anyway, so I was not planning at all about talking about this, in fact I have something very different written on my notepad here for where I was taking this episode. But I felt like I wanted to go through that a little bit that like I understand you might be building this MLM while you're working a nine-to-five somewhere else that's great. Totally fine, no judging that. I just left my job too. I was doing that for a while also. So totally get it, okay? Been there, done that. But whatever it is that you do want eventually, I mean you got to be willing to sacrifice like crazy to get there. And you can do it, and you'll find some inner strength for it. And it can be a little bit scary, but it's also super fun. Totally cool. Fun stuff. And you'll find that you actually get more strength and fortitude than you probably realized that you had all along.
Hey, what I'm doing today, what I'm doing right now is I have been working on this product and I've been putting this thing together and you know I've launched a lot of products. The job that I was leaving, it's an amazing job. I absolutely loved it. I was the lead funnel builder at ClickFunnels. And I was Russell Brunson's right hand guy. And I just I built a lot of products, I put well over 300 funnels together on the internet.
So I'm excited for this, I know what works in MLM and for some reason I don't see enough teaching it. And so I've been doing it and testing it and it works and I've grown the downline's exploding below me and it's a lot of fun. True duplication and I'm really not actually that suave of a person face to face when it comes to selling MLM. So I put automation together to actually address my own weakness so if you're like, "I don't want to talk to a bunch of people," great I don't either, which is why I set this stuff up.
So anyways. I'm super stoked because of this product that's launching on January 4th. It's like three days, it's time. It's exciting. It's super cool. I have been putting this together, and planning it, and knocking the rough parts off of it, and rebuilding stuff, and bringing in the right people. It's not just myself there are other rock stars that are coming in and teaching certain aspects of it. Huge, amazing people, I'm excited for you guys to see them in the course. They've already been recording their sections and I mean it is insane. Their courses are amazing.
Anyway, but that's on June 4th, I'm sorry, I got June in my head because that's my kids birthday. January 4th. January 4th, like in two days, three days. And today what I'm doing is I'm building the registration process so you can come watch the free web class. It's just a web class and I'm teaching people how to set up these kinds of automation pieces. It's kind of the cool preview of what's really inside there but you'll still leave being able to do stuff. And so anyway if you want to go to SecretMLMhacks.com, secretMLMhacks.com and that's where you can register, you can check out the product that I've put together and it's all extremely proven stuff, okay? It's the stuff I do with my own downline and what I did is I flipped it into like a training and teaching model and course so that you can go do the same thing with your downlines.
which is freaking awesome. Oh man I'm so pumped. If you love automation, if you realize that you're not unique in your MLM. If you realize you're in competition with everybody else. If you realize that you're selling with the exact same scripts as everybody else. You have the same duplicated websites as literally everyone in your MLM, upline and downline. If you realize that the only tactic your upline's been teaching you is to talk to a whole bunch of friends and family, come check out the course, okay?
That's why I'm doing what I'm doing. I was emotionally scarred enough the first time I ever joined an MLM and what happened and how there's still soured relationships that I have because of that first experience. That was like three years ago and I hated it so bad I left my first MLM. I couldn't believe what how, it was extremely embarrassing, and I became that guy at family reunions. I became that guy that friend to kind of stick around from because everyone would be like, "What's your next thing Steven? What are you going to try and get me in here and there."
I was like, "Oh my gosh, like if that's MLMN this sucks I'm gone." Okay and I went through and I got really good at these other automation processes, really good at closing people with tons of other ... And I was like there's got to be a way to apply it so I did.
And the result was insane and I got tons of people joining my downline who I'd never met, and it's not that I'm trying to take the human out, the human element out of MLM it's still networking, it's still meeting people. But the kind of person that's coming is amazing, the kind of person's who's applying to join my downline, that's insane. Who does that? Anyway, I'm excited. Go check it out secretMLMhacks.com, you can get signed up there, and check it all out so. It's finally time, this is amazing January 1st, I've had kind of this feeling of euphoria a little bit, I've been dreaming about being on my own for pretty much my entire life. And today's the first day, this is crazy. I'm very, very excited and I'm proud of myself. You guys should all be proud of yourself too. Go get real about your goals, what it is you actually want and if something isn't working, have the courage and honesty to nip that and move on. So all right guys. Talk to you later bye.
Hey thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple [inaudible 00:24:08]and recruiting tips for free? If so go download your free MLM Masters Pack by subscribing to this podcast at secretMLMhacksradio.com.

Hey, I hope you guys are doing great. I've got somewhat of a fast episode for you today, but this is a powerful lesson. Look, I used to do door to door sales, and a lot of you guys know that. That I was a door to door sales guy, and I wasn't bad at it, and I was a telemarketer as well. I chose to do those things on purpose because I wanted to be able to go through experiences that would teach me how to sale in high pressure environments. I wanted to learn how to sale in environments that ... Frankly, I wanted to get uncomfortable. Which was a weird thing for me to realize that I needed to go do, but in order for me to grow and get out of my shell I had to do that.
So I went and I started doing door to door sales. I started going, and I wasn't bad at it, like I said. In fact, I was the number two first year salesmen for like half the summer. Then there was this experience I had that completely ruined me. One day I was driving out to the area, and I was with a bunch of other guys. We were in my buddy's it was either a truck or SUV, I can't remember what kind of car. We were driving out and there was all these billboards on the highway. If I've told this story before just kind of bear with me. There's an aspect to this that I think you should hear.
We were driving out, and all these billboards on the side of the highway. Then suddenly I had the thought hit me, hard. This was my exact thought. Isn't it interesting that I am driving out to convince people to spend money, who woke up and were not planning to spend money today versus people who call these billboards off the highway are trying to get information on how to buy. I was like that's interesting. That's very, very interesting.
You guys ever heard the term, prospecting pushes while marketing pulls? I was basically prospecting. Door to door wise I was prospecting. I was going door to door prospecting this thing, and that's the reason I don't like to go to the mall. I'm not telling you not to do that. I'm not telling you to not sale ways that you've proven to go do it. If you're a master at home parties awesome. I'm not, and I don't want to learn to be. That's part of the reason why though. Is because, prospecting pushes and marketing pulls. Right? I want to be able to market and kind of pull people along who are already in motion.
What I did though is a kind of actual door to door thing. What I did though is I remember I was kind of ruined the rest of the summer. I went back home after the summer, actually before I went home I started placing all these ads all over the internet. I started placing these ads out, and I started saying things like hey here's our ... I basically put our pitch, the same pitch that I was giving the people on the doors I put in ads on free classified sites on the internet. I didn't realize that I actually was breaking some laws by doing that, but I was just taking action.
I had to take them down after a while, but what was crazy is my phone started blowing up, and I was getting phone sales like a beast. More sales than I typically was averaging in a single day were just coming to me. My boss was like, "How are you doing that?" I was like, "Dude, I literally just placed these ads out on the internet. Oh my gosh this is crazy." I was ruined though. I was ruined. I had to take them down, and I couldn't stop, but there was this opened fleet window of just all these sales coming, and these sales coming. I was like, "Oh my gosh. What is this?"
It ruined me, because I kept walking around thinking I know that I could sale today, but how did that happen? How can I replicate that? Was that just a fluke? I mean, it happened so quick, and there was all these people, and I got tons. It was like holy crap. So I was ruined the rest of the summer because I was like there's a different way to do this. How do I do this? You can use the internet for this kind of stuff? I was so new, I was so green. This was four and a half years ago.
When I first really started to learn about funnels, sales funnels, and the internet, and things like that. Anyway, I've never forgotten that. I went on to go learn how to place different ads in different places, and how to communicate to a bunch of people at once rather than just one on one.
Fast forward a little bit. So Russell Brunson and I run an event currently right now called the FHAT event, Funnel Hackathon. Okay? For three straight days we basically help someone set up the funnel, and business, and structure, and sales message, and offer to get them from zero to seven figures. That's the whole event, and it's kind of high ticket, and it's a ton of fun. It's three days long. We really don't let people sleep much, and it's awesome.
We had this realization though. We were prepping for one of these, and he gets onstage and teaches a while, I get onstage and teach a while, we'll get on together we teach a while. That's how it happened in the last one anyway. Then he leaves, and then I pretty much take the full second day almost, and then almost the full third day. It's a lot of fun. We go from 9:00 AM to midnight. It's a long day. It's a long day to be on stage, long day to be on, long day to be turned on and be in on mode, presenting mode the whole time. I really like it.
We were planning for one of these events, and we had done it many times, but we were just refining. We were making things better. We had this epiphany. We had this realization while we were preparing that one of the major reasons why we were being so successful with this stuff was because, what we had learned how to do was instead of selling one to one ... This is super key you guys. Oh my gosh, what I'm about to say here can change your entire MLM for good. This is the reason why ... I know why I'm being successful with this. I know why my funnels work. I know exactly ... It's not an accident.
I know exactly what is pulling people to me, and I know exactly why I'm able to still breath. I know exactly why I'm still able to live, have time, do things that I'd like to. I know why. I know exactly why they convert, and why, why it's being successful. Which is worth way more than being successful by accident. Here's why. It had to do with this realization, I don't know how many months ago this was it was a while ago though, we were preparing for one of these events and we had this realization that the reason we were being so successful was because we had learned how to sale one to many, instead of one to one.
That's the reason I don't like to go do hotel meetings, it's the reason I don't like to do talk to people at the mall moves, or talk to people ... I'm not good at those things. They stress me out. I'm actually not that amazing person to person. I'm fine onstage. It's funny enough, I actually am more relaxed on stage then sometimes one on one. It's not that I don't want to meet people, or that I don't like interviewing people, I do. I love that stuff, it's awesome, but for some reason face to face I don't know what it is, it's my personality. I'm not shy, but I'm more comfortable on stage in front of a ton people than just one on one.
Which is interesting, because selling one to many is the whole thing that I teach people how to do at that event. The type of presentation that allows the entrepreneur to do that. All I've done, all I do with my actual down line is I teach them how to sale one to many. How to pitch one to many, how to be prospecting, how to be marketing one to many. Instead of one to one, instead of thinking through the two or three people that you could get into your down lines.
Do you know the average person only pulls in like, I heard the stat was like 2.3 people in their whole MLM career ever? Holy smokes. Guys I pulled like 20 people in in my first week. Why ... And I'm not bragging. I am not bragging. I'm just trying to prove to you that what I'm talking about works. Then they all went out and they recruited people. I have no idea how many people are actually in my down line, it's a lot already though. Which is awesome. It's just so cool. Why? One to many.
So you got to start thinking through yourself like ... Here's one of the easiest ways to start thinking through a one to many presentation. You've got to include some automation behind it. I'm not telling you to become a tech guru, or tech whiz. Will it help? Sure, because everything is technology now, but you don't need to be. The first time that I ever put a one to many style pitch out there, I didn't realize I was doing it. I stumbled on it.
There was a course that I was putting online, and at first I was making people buy it, but I thought like how interesting if I just made this thing for free. What I did is I took these videos ... And I know that some of you guys are from those early days and you've been following me that whole time, and I appreciate it, and that's awesome. What I did though is instead of making them locked, I actually just made them available to everybody. Funny enough, weirdly enough I was testing a few concepts at the time without actually being in MLM at the time. I had left my first one. You could say I was between MLMs, but I was testing some concepts.
This was probably three years ago. Yeah, three and a halfish, three years ago, somewhere around there. Anyway, I released them, and I put them out there. What was funny is at first no one saw them, because they were still like a paid thing. I think. It was so long ago, and I've built so many funnels and pages, and lived on the internet so long that I'm trying to get the story straight. Regardless of timeline, all I did is I put these things, I made them public on YouTube instead of hiding them, instead of making them unlisted. What was interesting is how many people on a steady stream started reaching out to me asking to join my down line.
I was like fascinating. Oh my gosh it's working. All these people started jumping in, and I ended up joining one. So I guess this is my third one. Interesting. I didn't do anything in that second one. I joined it out of frustration, because so many people were asking me to ... I won't say the name of it, but I joined it out of frustration simply because, my boss was in it, and there were so many people who were asking to be a part of what I was doing. I just needed a place to go, but I got out of it because my heart wasn't in it. Which I do believe does matter to a degree, so I got out of it.
Anyway though. That's all I'm trying to say though. Is guys think through the pitch. Think through, what is the stuff that you say to every single person? I know you say the same thing to every single person, which you should, which is great. That's the script. Stick to the script. Understand you deviate very, very slightly if you need to, but how do you make progress if you can't measure it. How can you measure it if it's different every time? It should be the same. You know what I mean?
What I did, and what I'm doing right now just so you guys know, is I am furthering my one to many pitch. My one to many pitch. So what I do is when someone wants to join my down line they go through an application process at joinmydownline.com. Which I did a whole episode about that, if you want to hear about it. How I do it, why I did it. Please don't go apply unless you're serious about it. It is an actual live thing. Which it's crazy guys. Get anywhere from one to two people applying a day almost, which is awesome. With no ad spend, nothing else. That's crazy. It's grown all over the place.
Again, this is not me beating my chest guys. I just want you to know that gosh it freaking works. You should do it. No one teaches this in MLM. That's the thing that frustrated me so bad. That's why I decided to come back to the industry. I was like are you kidding me? No one told me about this stuff the first time I was going to that first one. Are you kidding?
So what I've did, and what I'm doing is I'm creating a one to many pitch. So after somebody applies to join my down line, I'm creating a one to many pitch. Meaning I recorded all of the ones of me doing it live over, and over, and over, and over again, so I know what all the common questions are. I know what the biggest questions are. I know what the biggest concerns are, and I know ... There's an episode I talked about getting fuel for my auto closing script. I think like two or three episodes ago, but this is the evolution of that though. Is selling one to many.
What I'm trying to do, I'm trying to hit this topic again because I feel like ... It's always funny for me to see which episodes of these I get a lot of feedback on, and which ones I don't. The ones I don't I'm like, are you kidding that was one of the biggest pieces of gold I could've given you. Please for the love, did you understand that? So I feel like I have to hit it again. But go create a one to many pitch. That is the reason why this thing works the way it does. You don't just create a one to many pitch, or an auto closing script once. You go through it and you refine it, and you refine it, and you refine it.
If you've never done the pitch live, or if you've only did it a couple times do not automate it. Okay? It's terrible to automate something that's broken, that wasn't good in the first place. Don't automate crap. Make sure you're automating good things. That's the whole purpose of this guys, and that's what I was telling people at one of the last events I was doing too.
It was day number one, I was getting on there, I stood up and said, "Hey look, I want you to understand that what you guys have the opportunity to learn is the opportunity to learn how to sale one to many." Which is very unique, very unique. The easiest way to go about this is to start looking at how you ... Getting fuel for your auto closing script, that episode two or three ago, that was all about getting critiques and responses, and writing down the concerns of all the people who are coming in and telling you no. No or yes, but specifically no.
What were all their main concerns? They're giving you a lot of fuel, that's why it's called fuel for the auto closing scripts. But, the other flip side of it, the reason I wanted to bring this up. Which has taken me a while to get to. I'm so sorry, but the reason I bring this up is so that you start paying attention to the things that you're saying over, and over, and over again. The auto closing script is this marriage of both those sides. Both what the market is telling you no over, or yes but mostly no, and then all the things that you're saying over, and over, and over again. It very well may not be related at all to the script that your MLM has given you to say. It may not be related to that. It may not sound like the one I gave you. That's fine. That's fine.
Anyway, that's all I've got for you guys. I guess it really wasn't that much of a shorter episode, but that's it. You guys understand it. Start thinking through the things that you're doing over, and over, and over again as far as pitching, and learn how to automate it. Then go ... You could do it with YouTube videos honestly, and just put them out there. Someone who is looking for information on how to get better on their MLM on YouTube, that's the kind of person who's there to be successful. That's the kind of person who's there to be a rock star. They're looking for information. It's a great place to be. Or podcasting, or whatever it is. Whatever you decide to do, but learn how to sale one to many.
The secret sauce is there. If you look at the way a lot of the top people in your MLM are number one, I guarantee you there are several of them that are there because they created a one to many pitch, and they sold it from stage. Hey we're going to get it in the order of the people who are ... How shall I say this? Order forms in the back, and you join my down line in the order that we get the order forms in the back.
There's a big table rush that happens in the back, and people go running to the back, and they fill out the forms, and they're throwing the forms back because they want to get first, because they know everyone else is going to be below them automatically. That's a one to many pitch. I'm not telling you that you have to go that extreme, but there's some aspect to that that you can pull into your own MLM.
All right guys. That's all I got for you. Hope you're doing great. I am refining really phase two/three of my auto closing area. I'm building it as I need it. Just like anything else, so I need it now. All right guys, I'll talk to you later. Bye.
Hey thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM tricks for free? If so go download your free MLM masters pack by subscribing to this podcast at secretmlmhacksradio.com.

Hey, guys, I'm really pumped for today. I wanted to walk you through something, two things. The first one has ... it made almost ten grand in a week in the MLM community, okay, in the MLM community, brand-new. Okay, next, the second thing I want to tell you about is a strategy that I've been implementing that I think the rest of you should probably do also, because the people I've known that have pulled this off, which I'm modeling after them, I'm about to go do it also, but the people that I've known that have done that have made hundreds of thousands of dollars very, very quickly.
If you're thinking like, "Steven, I'm just starting out, I'm barely making $100 a month," then perk your ears up. Get a piece of paper out because this is how. And anyway, the next few episodes of this podcast, I am very, very interested in making sure you understand some of the deep strategies that I am using from a marketing standpoint, to create the course and product that is going live on January 4th, 2018, right? I'm very, very excited about it. It's something that's been in the making now for two years.
I mean, I launched the beta of it a year and a half ago. It went great, but I also saw where the flaws were. You had to be somewhat of a funnel fanatic like myself, somewhat of a tech geek like myself to actually pull it off. So there was a lot of issues there. Now, I'm not a coder or a programmer, I want you guys to know that. But right now, if you go to secretmlmhacksradio.com, there is a funnel there. That's what we call a funnel. That is a sales process behind that. It's not really selling anything but is giving a ton of value, something that you should have paid for, should have paid for. Does that make sense?
If you go a secretmlmhacksradio.com, there that first page. And it says, "Hey, look, do you want the MLM Masters pack?" I had to think through something super awesome that would be awesome to give away for free that people should pay for. And everyone I know that that has actually gone through all those videos, they go nuts for it. I just got a message again today from someone in there, they were fricking out. They're so excited. It's amazing what those five videos have done. They add significant value and I should be charging for it. So I did that on purpose, okay.
So the first page lets you sign up for that. The second page says hey, do you have a question you'd like to be able to ask me that I can answer live on the podcast. And in the next few episodes here, that's what I'm going to be doing a lot of. I want to make sure I answer a lot of questions for you guys, which is awesome.
So the reason I'm telling this is because this Saturday, I love to see so many people who download these the moment I put them up because time is of the essence for a lot of things that I announce on here, okay. So this Saturday, I dropped in. So I dropped an email out to those of you who got the actually MLM Masters pack, the free MLM Masters pack from secretmlmhacksradio.com. And I dropped an email to you guys about a week and a half ago. And I said, "Hey, if you want to watch me, I have a second podcast show and I've got to rebuild the funnel for it. If you want to watch me build it live, why don't you come join me and I'll just share my screen and walk you through everything that I'm doing so you can watch it and do it for yourself."
Okay, that's what the email I set up that went out there, okay. And that offer still stands. That offer still stands. If you want to go watch that this Saturday, I'll be doing that. If you are listening to this and it's past this Saturday which is ... What is that? December 29th, 2017. If you're sitting past there, you can still go to the same URL which is salesfunnelbroker.com/live, salesfunnelbroker.com, salesfunnelbroker.com/live. Sorry, I slurred a little there.
But there's a whole bunch of replays and things I've got on there you can check out as well. The only reason I'm telling you guys about that now, I'm not trying to cross the two communities here that I have. But a lot of you guys have checked out the podcasting funnel that I have. And so I thought I might as well drop it out to you guys so you guys can check it out and watch how I built which a lot of you guys have gone through so you can do it for yourself is what I'm saying. It's free, you can just come watch.
The last live funnel build that I did was four hours long. Just know. It's a crap ton of value. I think it's a technical term. And people pay anywhere from 15 to 25 grand per seat to come to a three-day event with me and Russell Brunson and listen to myself teach for that amount of time. So four hours is a lot and it's a lot of ... I hope you guys feel what I'm giving there is awesome. So I love doing it. So I'm super excited. So anyways, that's this Saturday at 9:00 ... It's either at 9:00 a.m or 8:00 a.m.. I can't remember but I have to go check it out. It will tell you on that page. Again, that's salesfunnelbroker.com/live. Anyway, hey, so that was like five minutes of intro.
Hey, I want to be able to walk you guys through something. So I was ... when I first started working for Russell Brunson, which if you don't know who Russell Brunson is, he actually got a big start in MLM. He was the number one seller in two MLMs at the exact same time. That's crazy. How did he do it? Guess what, the same stuff that I'm teaching you. The same stuff that I'm actually selling. And nobody else sells the stuff that I'm about to drop out on January 4th to everyone in that product. No one else does. How do I know? Because I've looked.
I was right-hand funnel builder for almost two years. I looked around all over the place. There is 56,000 active users of click-funnels every single month, active users. Do you know how many industries that covers? We saw everything. And it was easy to see what people are doing there. No one else teaches this. I'm super excited to be able to go through and actually show this and show you how I'm doing what I am. It's the very first time when I just opened the gates even just a little bit on a new MLM that I got into. It's like immediately 20 people right underneath me joined. Why? Because of how, what I'm doing. Because of how I'm doing it which is why I want to show you guys on this Saturday that funnel build.
So if you want to, you can come check it out. If it's past and you're listening to still go to that URL and you can ... I put a lot of replays and stuff like that up there. If not the full replay, then at least just partial stuff there. You can still check it out and get, I don't know, some of the gist or something like that. Anyway.
But there is a pattern that I have watched over, and over, and over again. And MLM is very related to on the internet what we would call affiliate marketing. MLM's very related to it. And because of that strategies back and forth sometimes bleed over a little bit. Not totally, but sometimes. Affiliate marketing is when I see somebody else's product that I didn't make and I get a commission for it. Most of the time, you're doing the exact thing product wise with MLM.
And so what I've done though is ... okay, let me just walk you through this. The first time I joined an MLM, this guy called and I know I told some of the story before. But this guy called and he goes, "Hey, Steven, man, hey, do you want to do this MLM?" And I was like, "No. No, thanks. Sounds like a pyramid schema, I'm not going to do it." And my buddy called back. And he's like, "Dude, you'd be great at this. Come on, man." And I was like, "Fine. I trust you. I'll do it." So I joined.
Okay, and I joined. I joined somewhat reluctantly and I get in the car and I'm going to go meet this guy in my upline. And I start driving over to like 20 minutes away over to this other building that this guy is in. And I get out of my car and it's cold out, it's winter out. But this clear blue sky. I remember this very clearly because this had a profound impact on ... Well, I mean, it's the reason I'm podcasting about an hour so let me just keep going.
Anyway, clear blue skies. It was chilly out. It was in the middle of winter. There's no snow but there is still ... everything is kind of dead and brown a little bit. And I get out of the car and I walk into this building. It's a white building on the corner of a little more of a run-down part of time. And I was like, "Okay." And I walk inside the building and it was awkwardly very empty. It wasn't a small building but it was very, very empty and there was like some random person over in the corner cleaning. It was kind of awkward a little bit.
And I sit down with this guy and we shake hands. I'm like, "Hey." And he seemed like a nice guy. And I sat down and we started talking. And there's nothing against him at all, okay, nothing against him at all. He, brilliant person. Still talk with him. Absolutely amazing. In spite of this entire thing, all right, I owe a lot to him. But it was the way that he representing the MLM was pulling me in to his downline.
I sat down and he had me write out those big lists. And he said, "Hey, this is how people get successful at this." And I was like, "Okay, sounds good. Let me dive both feet in." So I sat down and we start writing things down. And then at the end of it he hands me this big stack of papers and one of them was like hey, here's some really easy sales scripts. I was like, "Cool." At least I think so. I can't remember but ... Actually, I don't know if I got a sales script.
But he's like, "Hey, here's a sheet that will help you keep track of the people you're recruiting." I was like, "Okay, cool." "Hey, here's like the list of the top three things you need to be doing every single day to be successful at this and actually stay ahead." And I was like, "Cool." And that was kind of it. And I walked away and a lot of you guys know the story. I worked like crazy. I got 13 people in my downline in the first month. I think it was like five weeks, actually. Four and a half, five weeks, something like that. And I did it mostly by walking down main street talking to business, recruiting a few friends and family, yes, mostly, but I did a lot of ... It was cold recruiting, some of it, like right off the street. I was full of gusto.
Okay, now, let's take a moment to analyze what just happened. Okay. In the internet marketing space, in affiliate marketing, this stuff that he handed me when I joined, we would call that the offer. You can think of it as the offer. I paid several hundred dollars. I came in at their highest ... I think at their highest level. But I came in at their level that they ... Well, it's the only one they pitched me, anyway. I don't know if there's another one. But I came in and I was like, "Oh, my gosh. This is crazy. It's ridiculous."
And for my money, I got several things. I got a position in the MLM. I got the rights to go sell the product and through their approved ways. I got some scripts. I got some tracker for some stuff. I got like the daily routine you should be doing to be successful and things like that. There's several things that I got. I didn't just buy a position. The offer was all those other things plus the position, does that make sense?
You need to understand that I have watched many, many, many, and the roles that I've played in the last two years especially with funnel building and the funnel world on the internet especially, the people who know how to make offers when someone joins a downline or when selling a product, in general, are usually the people who are winning, okay.
So I want you to think about this real quick. Follow with me a little bit. Let me craft another story here real quick, okay. So with that in the backdrop, follow me here, all right. I know I'm kind of jumping all over the place in this episode. I'm kind of going all over. But stick with me, okay. Understand this one concept and it should change the way you recruit forever.
This is the reason why people join my MLM, why people join my downline. I'm not pitching you, I'm telling you. This is a strategy I actually use, all right, because I bring them answers. So what I do ... and this now, let's compare. When I joined the second ... So I eventually left that first MLM. Years later when I decided that I wanted to jump in this again but do it very differently, and do it from the standpoint of an internet marketer and not from the education of an MLMer which no offense, but I'm taking things that are proven in another industry and I'm shoving them over to a different industry which never heard of them before, mostly.
And what I'm doing though is ... Anyway, okay. So I join the second MLM. I join the second MLM and what happened? Hey, Steven, we want to give you this position in this company. And then here's what you can get for it. Right, I get online and I start filling out the forms to actually join. And there was these different levels. I don't remember the exact dollar amounts for some of them. I always just go for the highest. That's the kind of people I want so I always go for what I want.
I joined at the highest which was like a 1,000 bucks or something like that. And so I join, I was like cool. No worries. And I joined and when you join at this level, you get two of this and five of this product. And you get this and you get this and tickets to this. And this over here and positions to here, you know what I mean? There was just an offer that the MLM, right, not my upline, the MLM was giving me when I joined their company. Does that make sense? In both scenarios, the MLM was the group that was creating the offer.
Okay, now, let's think about this real quick. Okay, about a year ago, a year and a half ago I was ... We also work. We are creating offers. We were building funnels. We're doing all sort of stuff that we're doing. And suddenly Russell Brunson stands up and he goes, "Oh, my gosh, I want to promote this guys thing. And look, I have my affiliate link." And I was like, "Cool." If you guys don't know how affiliate marketing works, obviously if he sells some of the product, he gets commission for it.
But Russell Brunson being Russell Brunson, marketing wizard, total genius, friend and mentor to me, I absolutely ... Oh, my gosh. The guys like a brother to me. Mad respect for what he does. Complete amazing character of an individual. But what he does is he stands up and he goes, "Oh, my gosh, oh, my gosh, let's create this cool offer." The first thing somebody's going to get when they buy through my downline, when they buy through my link, my affiliate link, right, this is as if he's talking. The first thing I'm going to give when they buy through my affiliate link is they'll get the product.
But I'm going to toss in, right, this is like Russell talking. He's like, "I'm going to toss in this product. I'm going to toss in this service. I'm going to toss in this book, this CD." And he creates his own offer, his own offer off of the other persons. It incentivizes people like crazy to buy through his own affiliate link and he wins affiliate competitions time after time after time like that.
He's not the only one. Anytime I see anyone pull that off, anytime I see anyone do that, that's how it works. The first time I actually really started selling a lot of MLM education and products, that's how I did it. I created this product that was an offer. First, it was a product and I graduated it into an offer, okay. I know I'm getting a little nitty-gritties here but stick with me, okay. Stick with me, I'm going somewhere, I'm going very specific, I'm going somewhere.
So what I've done and what you need to do is learn what you need to include on your own when somebody joins your downline, okay, when somebody joins your downline. Think through this. You've got to think through this because this is super key because right now, you are completely the exact identical pixel for pixel same as everyone else in your upline and your downline. I don't care what MLM you're in. If you love it, awesome. If you don't, start looking around. Be passionate about what you're doing, okay.
Anyway, but what I'm saying ... does that make sense? Out of the box MLM is broken and I've said that many times before on this thing, but that's why. That's one of the reasons why you have, if you just take the offer that the MLM has given you, the actual corporate, HQ, whatever it is. If you're recruiting people in the same way that they've handed it to you, you are literally cookie cutter to everybody else in your upline and in your downline. Make no mistake, they are your competition. Why would somebody join you over the other person? Oh, you have the exact same offer. Oh, if I join you, I get this position, I get these scripts, I get this daily routine thing, and I get the product for X, Y, and Z on auto-ship.
Oh, cool. What do I get when I join this person inside their organization. Oh, look, I get this position. I get these scripts, I get this storyline, I get the daily routine thing, I get this book, I get this product on auto-ship. Wow, there's no difference. That's what I'm trying to point out here. I'm still going there. I'm still going there. I'm not quite there yet. We're unveiling it. I have to set it up like this because everybody, come on, say it. I feel like people don't get it. And I'm trying to help you get it so that you can go do it, okay?
So think through what can I offer that's unique to me, that people get when they join my downline. Since my upline and my downline are my competition, what can I do to become unique again? Because right now, I'm the exact same as everybody else on the planet. So I've taken this to several different levels. And I know I've talked to you guys about this before that this is something that I do. And it's one of the reasons I recruit like an absolute beast because of two things.
Okay, number one, I have my own offer when somebody joins my downline. It is kick-butt, it is amazing. But there is a separate, there's a separate more elite, more helpful, more amazing offer that I give when someone joins at the top level. This is a huge key. Guys, you're MLM does the same thing, most likely, a lot of them do. If you join at the $1,000 level, you get all this stuff. If you join at the $500, you get all of this stuff. If you join at the $100 level you get this stuff. And legally we have to let you join at $49 but no ones ever been like actually successful with that, you know what I mean?
Right, that's like as if they're saying it. That's as if they're talking about it because if they do the same thing to the people coming in but I hardly ever see anyone ever come through and do that to their own MLM also. It is your business, it is your own business. You do and you model off of what your MLM is proven to work and you add to it. You add to it.
So when someone joins your MLM, yes, they get all this stuff from corporate but what do they get from you? Why do you stick out? What is different about you? What is the strategic advantage that you offer? For me, I offer tons of people lots of sick funnels that are proven to work. Let me just prove like I'm using them, okay. I'm using them and then I just clone them and hand them over. I don't know if they're tacky or not. Like they can do them because they pre-done. Does that make sense? That's what I do.
And so a lot of this stuff that I'm putting together with this January 4th thing is with a product that's coming out. It's education on how to become unique. It's education on these kinds of things. But when they actually join my MLM, it's already all done for them. It's completely done for then, does that make sense?
It's extreme turn-key. And so right out of the gate, they're already killing it, they're already doing way more than the standard MLMer that exists out there. Then I teach them how to do a few extra things so that they're the only one who's selling their product of their offer, their entire thing so that they're unique from the rest of my team so that I didn't create my own little cookie cutters, does that make sense? And then we're off to the races and we explode because of it, does that make sense?
I hope you've seen how you can apply this. I hope so because this is not a small deal. Your MLM upline, your MLM is the HQ corporate is doing the same thing but for some reason, for some weird reason, and I know that some MLMs are touchy about it. They're like, "No, you've got to sell this way. You can't do this. You can't do that." I hate that so I immediately chose one that had ... like gave me total ambiguity. That was very much the wrong word.
What's the one I got for ... autonomy, there you go. They gave me 100% autonomy, freedom. Freedom at sell what I want, how I want, and when I want, and at any price point even. I just can't go too low or anything like that but it's completely ... I can sell however I want to. That's why I chose what I did. And I know that if you love what you're doing, great. I am not pursuing you to get out. I'm just trying to tell you like God, this is how I'm doing it. This is how I'm doing it.
Frankly, even some of the other massive gurus that I've seen out there who are published authors all over the place. I'm looking over to my bookshelf and pointing at it as if you guys are in the room and you guys can't see it. But I've got tons of MLM books over there. I've hardly read any of them. I don't think I've read all the way through even one of them. And it's not to say that there isn't amazing stuff in them. It's not to say that it can't help but none of it talks about offer creation. None of it talks about how to actually stand out, how to become unique in a completely red, bloody red ocean, a complete bloodbath of a place where you are competing literally with all the other people who are supposedly also on your team. It's like, "What?"
It's like, "No. I'm going to separate that out." And so my people know and that's part of what I teach them and that's part of the exclusive what I give them. And I'm not going to go through the entire thing but so when somebody joins my MLM, and please model this. That's why I'm telling you that. I'm not pitching you. Just understand like model this, okay.
What I'm doing is when someone joins my MLM, and let's say they come in at the low level, they get help but it's unfair for the people who came in at the top level for them to get everything. So they don't get everything. When someone comes in at the highest level, though, I give them really awesome stuff. Not just like funnels, it's not that somebody comes in a lower level can't be successful. It's that I have a hard time wondering if they take this seriously, you know what I mean?
But anyway, I give them a lot of cool things. There's an exclusive members area with training on how to sell specific products from the MLM which is awesome. It's very much a living members area. It's not totally done yet. But that's what I do in it. As I say, "Hey, look, so this thing, I'm going to show you how to sell it online with this funnel. By the way, it's done. Click this link and you'll have the whole thing in one click. And here's the cool scripts that sell it. Here's some traffic," you know what I mean? That's the purpose of it. It's really, really, really specific. It's high-level stuff. I only want to work with people who are serious and who take my time serious. So I give ... if they come in at the highest level, that's the kind of person that I work with that.
I also give them all the funnels, like I said. I also give them things that personally mean a lot to me. I'm holding a coin right now that says Memento Mori. Memento Mori which means you could leave this life right now and it's not to be like sad or anything like that. It's meant to make you introspective and say, "Oh, my gosh, am I doing what I want to be doing right now? Am I doing the things that are going to get ... Do I like what I'm doing?" That's the whole purpose of it. Anyway, you get all sorts of stuff and I ship things out to you and I created an offer, two of them out of this. One, if you just join this, and another one that's like crazy advanced, awesome, elite if you come in at the highest level.
Anyway, guys, that's all I'm trying to say. I'm sorry it's such a long episode but I hope that you get it, okay, that the people who understand how to create offers are the people who understand how to create new opportunities, unique opportunities. They're the people that understand how to become unique in a marketplace again. And make no mistake, if you have joined an MLM and you have done nothing to improve what it is that you offer, you've done nothing to improve what it is that you offer, you have done nothing to add to the things that your MLM has given you, you are the exact same, you're a cookie cutter, and you have no strategic advantage from a marketing standpoint, from an offer, from a talking, speaking, selling standpoint, from any standpoint I can even name. There's nothing different from you than everybody else. So why should you expect to make tons and buckus amounts of money?
You know what's funny is I went to this ... the first MLM that I was in, I went to one of the meetings. It was a big one. There was a lot of people there. Went at a hotel stuff and I drove up and went, you know, I was wearing a suit and tie because I thought that's what it meant to be successful. I wear flip flops and shorts and t-shirt now. But I walked in there and I noticed there was a guy that was selling in there. The same guy that recruited me, he's the man, by the way. I actually have a ton of respect for him. He helped this whole thing come about.
But he turned to me and he said look at that guy over there. I said, "All right, yeah." And he goes, "That guy created a side business that services all the people inside the MLM." I was like, "That's fascinating." It's like yeah, the way that guy actually makes his money is he created something on top of what the MLM already offers. And I was like, "Fascinating. Oh, that's interesting right there. That's very interesting."
Anyway, so just know that this is not ... I'm not telling you new stuff. I'm just telling you stuff that no one ever really tells anyone else. Anyway. I am going over and over and over and over again, so I feel like I'm saying the same thing over and over and over again. But that's the whole point, guys. Think about how you can become unique, not just when someone joins your MLM, but how can you incentivize ethically somebody to join at the highest level, not just for commission in your own pocket but to help vet out who's actually serious about running inside your team and helping them, becoming leaders with their own unique thing.
All right, guys. That's all I got for you today. It's huge value bombs and I want to hope you get it because that right there, that right there can very well change the outcome of your whole business. All right, guys, talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM masters pack.

Steve Larsen: Hey, what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Here's the real mystery, how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? It's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
All righty, it's ten o'clock right now. I'm honestly super tired, but there's so much caffeine still surging through my veins that I don't think I could go to sleep for a while anyway. Which honestly probably is not that like healthy, but anyway, I am excited to be here. I'm excited to share with you something I've been working on, that is finally ready, that is out there. No, it's not the course yet, the actual, everything is launching on January 4th, 2 PM Mountain Standard Time. If you want to get on the waiting list for that, there are 500 of you on there now, that's crazy, that's crazy to me.
It's amazing the community that has already been forming around Secret MLM Hacks and what I call the Mavericks. You guys will learn more about that on the actual launch, which is awesome. The Mavericks are amazing and I'm excited for those of you who want to become one. It means something very specific. We've got our own little mantra and everything, it's awesome, it's fun stuff. It's very, very, very passionate community, which is very fun.
I want to be around passionate people. I want to be around people who care about what's around them and what they're doing in their life. It's been fun to see how the community has been exploding, we're about to pass 10,000 downloads on this podcast, which is awesome. Which is really, really cool honestly, it's only a few months old. Then, man, I literally looked only maybe a week or two ago, and there's 400 people on the waiting list to check it out. Now there's almost 500, just underneath 500 barely. We'll probably cross it like tomorrow, which is crazy to me.
I just can't even believe it. What it means to me is, okay now, let me flip into marketer mode. What it means to me is, I am validating through the market, the market is telling me that I'm hitting the head. I'm hitting the nail on the head, hitting the pin point straight on the head, which is awesome, okay, that helps me like crazy.
Hey, I want to talk to you about something that's really, really important to me real quick, and that is publishing. A lot of you guys know obviously, I'm publishing right now, you're listening to me. I'm in your ear, I appreciate it, whatever you're doing. I don't know if you're at the gym, you're driving in the car or you're at the grocery store or whatever it is, thanks so much, I really appreciate that.
The power of publishing is amazing, and I know I've talked about it before on this podcast, but I just wanted to talk about it again real quick. Specifically, okay what I've done is I've gone and I've created some funnels, some internal funnels that help manage my internal processes. These internal processes are amazing, because they help save me time and help me focus solely on selling rather than running my business. That makes sense?
As an MLMer, especially at the beginning, look, you are the sole driver. You are the only person that your success hangs on, does that makes sense? When you get cash coming in and I know a lot of you guys, especially a lot of you guys who've been reaching out to me, you guys have huge downlines already, massive rock stars, which is awesome, very, very cool. You have cashflow to be able to go hire other people. You have cashflow to really go, and now if you're just starting out brand new, a lot of times it's going to be more challenging for you, I mean to be able to go hire other people or to whatever it is, right?
You are the sole driver, you are the sole person. There's no other person that you can look to for why you may or may not be successful other than yourself, which comes with a curse and a blessing. You know what I mean? It comes with both a pro and con with that. Do you know the buck stops with you, there's no one else for you to look to, and I don't need to keep saying that. You obviously get that.
What I do, now I have a team. I have people I hire. I have people that, because I'm in a different situation, I've been doing this for a while now. I mean I'm literally leaving my job over this right, which is happening in just a few days here, which is both exciting and nerve wracking with both pieces around it. A lot of people don't know though that before this job that I have now, before I actually was doing heavily a lot of internal processes related things. The things that I was doing and building, people would hire me to go improve their internal processes.
When someone places an order online, how does it automatically get over to this person in support? How does it get over to fulfillment? How is it tracked? How is it checked off the list? You know, all those things, and so I heavily did those pieces for companies. They're inside of me, I already like efficiency and you can go overboard with it, but man, efficiency is amazing. What I do is, I build sales funnels obviously to sell stuff, but I also build funnels for internal management things. Kind of do this with me okay?
There was this company that hired me to travel to these different states and I would film and I would create their internal processes, and I would go around. I was just trying to prove myself to the market at the time, okay, this was several years ago. It's crazy. That's probably almost four years ago now. That's nuts. It's not, maybe three anyway. What they would do is, I would go around and I would film and I would create these cool internal processes for these companies.
My favorite was to work with people just like you, people who might most likely on their own/have a very small team, two, three, four, five people maybe at the most and go help set up the internal processes to help alleviate the business, alleviate the team. Especially alleviate the entrepreneur, whose main role is to go sell stuff.
A marketer, salesman, entrepreneur, I don't care which call, it's the person in charge, their main role is to sell things. Your job, you are a salesman, okay and I know sometimes for whatever reason salesman has somewhat of a negative connotation to it, which is stupid. Sales makes the world go round and if everyone stops selling, our economies they all die immediately. Like be proud to be a salesman. It is in my mind besides parenthood, it's like the most prestigious career path on the planet. You should be proud to be a salesperson, okay, sales is amazing.
Everyone sells, no matter if you've never sold anything for money before, you've certainly sold to the people on whether or not they go to this movie or that movie, that restaurant or this restaurant, get this pair of shoes or that shirt. Okay, everyone has sold no matter where you are. Selling is part of life, and so you are a salesman, and so your main role is to sell.
I want you think real quick and start thinking through and say, self, what are the tasks that are taking up my time that are not sales related? If something does not actually contribute to your bottom line, why are you doing it? Okay, and those are questions that I constantly come up with and I go like, oh, questions that I ask myself and I constantly get new answers. I'm like, oh my gosh, look, I'm spending too much time doing X, Y and Z. Oh man, which one of those can I automate? Which one of those can I start and actually start putting some automation behind it?
That's when I automate stuff, and so what I've done is, I went and I have been automating this internal process that I have been spending a lot of time on. Although I have, I think I've only ever had one other person on this podcast so far. I actually have a second show and I love interviewing people. I love diving deep into their sales processes or these funnels or sales flows or whatever you call them, whatever you want to call them. I want to see how people are selling in their businesses, and I want to see what offers are working with them and I want to see where the traffic is coming from. I want to see, I like that stuff, I want to know where those things are. I want to know who is doing what and who's killing it.
It's the same thing with this podcast. It's just, the main purpose of this podcast so far, this first few episodes has been all about me documenting the journey of me creating the product that is launching on January 4th. We're hard at work. We're putting all sorts of stuff, cool stuff together. We've got the workbook together. I've been creating this cool, there's a lot of awesome stuff here and I want to tell you more about it in future episodes. The main point of this episode though, is I want you to know that, what I've done is, I've taken a step back, just like you should too and ask yourself, "Oh my gosh, what keeps me from the act and role that I have of salesman, right of revenue driver?"
I'm not getting sidetracked with logo, I'm not getting sidetracked with if I have an office space, who cares. Do it on your couch for a while, it doesn't matter, and eventually just go talk to people. Start thinking through those things, what are the tasks? What are the things that I am distracting myself with, the things that I am saying to myself, "Oh, this is more important, because selling for me is uncomfortable," and you go and you start. This might be a little bit unpleasant, this might be a little unpleasant okay, to get real with yourself. Get honest with yourself.
What is it that keeps you from selling? What is it that keeps you from pushing your MLM out there? What keeps you from recruiting another person? What keeps you from, what keeps you from basically working towards your own retirement early? Okay? How much, what is that worth to you? You make a list of what those things are, a real list, okay, not what you think I want to see or hear or someone else wants to see or hear. What you know that you're supposed to be doing next. What is keeping you from doing those things, and write that on one side of the paper.
The other side of the paper write down like the one or two things that you know you're supposed to be doing. What's distracting you, and on the other side of this paper, what are the things that are actually that you're supposed to be doing. Distractions and then real, real tasks. I will tell you that number one on the right side should be revenue. It should be sales. That's what I've been doing, is I went back and I started thinking to like, what are all the things that are keeping me from selling?
Honestly, it's this internal process that I go through and I love it, but it's different literally every single time. There's no systemize ways that I've set up yet to be able to handle this scenario, and that is, with the way I handle my interviews. I love interviewing people on the podcast, I love when people ask they get interviewed on my podcast. I'm about to do a whole bunch more on this podcast. It's not a pitch fest, it is an opportunity for people to share how the strategies they're using to recruit or to sell the products or that kind of thing. It's not, there will be zero name dropping of someone's actual MLM that they're a part of.
That's not the purpose, that's not the goal of this podcast. It is literally just to share strategies with you, so you know other cool ways that other people are recruiting besides the whole friend and family trap. Which again, I know if you love that, that's awesome. It's great for you, but I hate that, and I am not actually that amazing face to face with people. I would rather not talk face to face with people about this stuff, so I found other ways to do it, which is the purpose of this podcast to show you what I've been actually doing.
Interviews, I love interviewing people. What I've done is, the problem is that every time someone asks to get interviewed on the show, which is a whole bunch that we'll be coming up in the future. Or when someone asks to interview me, it's always different. The process is always different. Literally every single time, they might ask through Facebook, they might text me and find my phone number somewhere, they might email me, they might find my phone number. There's been some weird ways people have found some stuff, and I'm not sure whether or not to be flattered by their persistence or kind of creeped out.
What I've done is, I've systemized it and I've put a process in place that replaces me, right, that replaces the stuff that I continue to do over and over and over and over. I shouldn't be distracting myself, I should be mostly focused on sales like you. Here's what I've done, and I'm going to draw it out here while I'm describing it, so that I make sure I put all the pieces together.
If you go to secretmlmhacksradio.com, secretmlmhacksradio.com, it's the same place that the outro talks about my little call to action, saying that I'll help you and help your team, train your team on more ways to actually recruit people, which is awesome. I get a lot of great feedback from that course, but it's free. It's got the MLM Masters pack.
You can also ask a question to me, that I like to place on the show. I haven't done one of those in a while either, I should probably, I know there's a few questions that I got to catch up on. If you go to secretmlmhacksradio.com and on the top click 'Get Interviewed', what it'll do is, it'll take you to a page that's basically a three step process on a single page. Section one asks you just for basic contact information. It says, "Hey, what's your name, email address, what's your Facebook ID?" Of course, I look people up before I interview them. I am very protective of my audience. I'm very protective of you guys. I vet people really hard both myself and a VA, okay?
There's a vetting process. I only want the best of the best of the best, or someone who's very passionate to come on the show. Or someone who has a story or someone who's like, "Hey, I've got this cool story," whereas kind of the rags to riches, around rising above, that kind of stuff. You know what I mean? What's inspiring to the rest of the group, the rest of the community, those are the kinds of things I'm looking for, right, or some cool strategy found or some cool, whatever it is. Whatever you want to share, but it's a chance for you to be set on a pedestal.
Honestly, the episodes are getting downloaded, I'm getting anywhere from one to 200 downloads a day right now, on this podcast, which is awesome for a completely organic, only a couple months old. That's awesome you guys, thank you very much, I appreciate that. What it'll ask you, again, go to secretmlmhacksradio.com if you want to get interviewed. I guess that's my call of action to you, that's my subtle, totally non-subtle plug right there. If you go to secretmlmhacksradio.com, click on the top 'Get Interviewed'. The first thing it asks you, and so I built this whole thing yesterday actually.
The first thing it asks you is, "Hey, name, email, Facebook ID," all those kind of stuff, Skype ID, because that's usually where I do my interviews. Then when you click Next Step, there's like this cool show hide element and it shows the next section. It's the same page, you don't actually leave the page ever. All it does is hide the first section and show the second section, and then it asks things like, "Hey, what do you want to share? What are the things that you'd be passionate about, talking about? Are you okay if I put your face in different places? Are you okay if I spend ad dollars in the future with our interview and kind of push you over the place? Can I repurposed and syndicate the content?" Stuff like that.
Then the third thing it asks you is, "Hey, what's one like massive value bomb you'd love to share with the community in order to provide value?" Please understand this is not a pitch fest, it's not X, Y and Z. It's not are you okay with that, and it goes through. Anyway, that's kind of it. When they click Submit, it automatically through something called Zapier, it automatically sends all that data to a spreadsheet in Google sheets. It automatically emails the person who just submitted it, and it automatically notifies my assistant that a new submission has been placed, so she can go through and do the initial kind of vetting walk through process. Then, if we both give the thumbs up, then she sends over a link, where you can go and choose a time from my calendar to jump on and do an interview call and come share your cool thing. That's kind of it.
I'm super stoked about it. The next page that takes you over to, that's all the animation in the back and the next page it takes you over to the thank you page. It's like, "Hey, look, if you, thanks for, you know want to get on my show. If you want me to get on yours, click right here," and it kind of brings them through a similar process. It's kind of like this cool loop that I created. The whole reason I did it, was to automate a process that I have been finding challenging for me to handle.
So many guys are going to be thinking like, "Steven, I don't love funnels the way you do. I'm not a total geek, nerd like you are. I don't have a pocket protector like you probably do." I don't by the way, but if anyone wants to send me one, I'm all down. I'm just kidding. Hey, I totally get that, and it's totally fine. Luckily for you there are other nerds like me who are looking for people like you, who want to set that up for other people and maybe this is something that I should make available with the current product that's coming out on June, oh sorry January 4th.
Anyway, no matter what it is though, so you don't always need tech, you don't always need X, Y, and Z. I'm not a coder or a programmer, and it always shocks kind of people I think when I say that, but I'm not. I don't know how to do any of that stuff, and so I've pulled this stuff off without knowing how to do that stuff. That should be somewhat alleviating to you. Yes, I spend a lot of time around technology, but this doesn't need to be something crazy. No matter what it is, just systematize more areas of your life.
If there are things that you are finding that you're doing over and over and over and over again, that don't actually contribute to your bottom line, why are you doing them? Okay, think through why are you doing them? Do you really have to or is it a distraction? Is there something that you're trying to get yourself to, you're trying to convince yourself, oh my gosh, like if I just do this one thing, if I just read this extra book, if I just answer this other email that has nothing to do with the sale, I'm going to be successful with it. That's not true at all.
You must be spending as much time as possible, especially in the beginning, in the act of selling, which for a lot of people sometimes means discomfort. Think through yourself, think through what are those things. What are those things that are distracting me and can I systematize any of them? Is there something that, this has more to do with setting up kind of internal processes and more of the business internally for you. I get that. This is an MLM podcast and I get that, but it's so very much applies to you, whether you are new or you are very seasoned and have a massive downline. What are the things that are distracting you from the sale? Can you automate them?
That's all this episode is about, man I'm super stocked so I guess that's kind of my un-shameful plug too. If you're wanting to jump on, go ahead and go to Secret MLM Hacks Radio and click on 'Get Interviewed' over the top. Anyways guys, and the same is true otherwise the other way around. If you're wanting me to get interviewed, if you want to interview me, you go to SteveJLarsen.com. It's very similar process click up on the top, it says 'Interview Me'.
Anyways guys, that's it. I guess that's my soft pitch for absolutely no money. All right guys, hope you're doing great. I'll talk to you later, bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on this show, go to secretmlmhacksradio.com to submit your question and download your free MLM Masters pack.

Hey, hope everyone's doing well out there. Though I want to be publishing a lot more on here in the future. And partly, hope everything's going well for you. It's Christmas here. Or two days after, now. Just wanted to reach out to you guys again and I hope you're doing great. It's been snowing a lot here. It always reminds me of making snow forts. I skied like crazy growing up. My dad was on track to, he was gonna be an Olympic downhill skier. He is very fast on moguls. He was extremely fast at moguls. He still won't tell me the highest cliff he jumped off of.
But, anyway so ... I come from a long line of adrenaline junkies. And people who push boundaries. Anyway, the snow here in Boise, Idaho always reminds me of skiing. I grew up in Denver, though. And the mountains here are not quite as big in Boise as they are in Denver. I kinda miss it, to be honest. I wish there were bigger kind of better mountains. The mountains here are tiny in Idaho on this side of Idaho, anyway.
Anyway, hey. I hope you are doing great though. I love the game of business. I love what it does to people and how it makes them stretch and grow and become something else and brand new. So for me, I love vacation, obviously as much as the next person, but man, after three days of time off, I am itching to get back to work. So I got up super early on the 26th and I just started working. I think I worked for 12 straight hours.
Is it an issue? Probably. But there are worse things, so I guess. I wanted to real quick just acknowledge a quick story. A lot of you guys know that I'm in the Army. I'm literally about to get out. I was an officer in the Army for a while and really enjoyed that. Before I was an officer, I was enlisted. Actually went through basic training. Really enjoyed it, loved the chaos in a weird way. It was actually when we were sitting down and doing nothing that was actually harder for me than when it was crazy. Which I don't know if my head's just kind of messed up like that or I don't know. It comes from the adrenaline junkie side of the family. But, there was this mentality. You got to understand that when I went into the Army, I was like significantly older than a lot of the other people. We did it for a lot of reasons.
Number one: I just wanted to. I wanted to know what that was like. I wanted to learn how to push myself and things like that. I already knew how, but you know. I think it goes back to the adrenaline junkie side of the family a little bit. Like I really wanted to go to crazy zone a little bit. And it was fun. And I enjoyed that. But there were ... multiple times. I was a bit older. And I was married, which immediately set me apart from a lot of people. I had a kid, which really set me apart from a lot of the other people. I was about to graduate college, which really, really set me apart. I'm not saying above. I'm not saying I was better than. Nothing like that at all. I'm not trying to say that.
But what I am saying is that I was just in a very different place in life than a lot of the other people that were there. I didn't realize that I'd been with a bunch of 17-year-olds and I was 25, married, had a kid, almost through college. There was some life lessons that I had had that a few of the people had not had there. And vice versa. I'm not saying I was any better or anything like that. But I learned a really big lesson while I was in there. Especially when I was in basic training.
I'm struggling to find words to say this. I should have probably thought that part through of this a little bit more. I definitely know where I'm going with this, guys, I'm just trying to figure out what ... how to say this. Don't be afraid of progression because of feeling a little bit of discomfort. You know what I mean? There was an attitude of ... there was a few guys I would talk to and I'd be like, "Hey, look. This is my goals in life. What do you want to do?" And you get really close with your fellow soldier buddies. We call them brothers and sisters. I mean, literally. It's ... I have struggled to find a connection with people the way that I've found it in the military. It's because shooting live rounds around each other, you know what I mean? Like ... the amount of trust is insane. But there was ...
I was talking to a ... this happened many times. I'm having a hard time finding a specific example in my head of it. Possibly I should have thought through that part a little bit more. But like I ... please understand the lesson here that I'm trying to say. There was many times I would go talk and I would say, "Hey. Look, what do you want to do in life, what do you want to do in life?" And again, I was on a different area of life than most of the people there. I was literally like eight years older than a lot of people there. Married, kid, almost through college. Right? So I had certainly addressed the topic in my own head of what do I want to do with my life. Whereas a lot of other people, other of kids, honestly, that were in there with me ... had not.
Anytime I would say, "Hey, I want to go do this, this or this." A lot of times, the answer was, "Oh. Yeah. But then you gotta do x, y and z. That's kind of hard." Like, "So what?" It's the same attitude, same mentality a lot of times that I'll see from people when I'm on stage teaching. Okay? A lot of you guys don't know, I worked for two years at a place called ClickFunnels. I still technically do for the next day and then I'm done. Or two days. And then I'm done, which is crazy. I'm actually leaving my job over MLM. Okay, because it's going well and I practice what I preach and I'm not here blowing smoke. Okay? I'm telling you exactly what I do.
But there was this mentality of hey, let's not do something ... or let's not pursue something. Let's not go for something in life simply because it's challenging. I hate that. I hate hanging out with people who believe that. I hate ... and I'm using hate for ... on purpose. I hate it. It is some of the most ... it makes me feel like there are walls around me. It is some of the most controlling, constricting attitude I've ever experienced in my life. Or if somebody else is like that, like I ... have a hard time. Maybe it's a personal issue of mine, but I have a hard time spending time around an individual who believes that. That hey, let's not go from something simply because it's going to be challenging.
Man, I do crap because it's challenging. I like it. You know what I mean? I do that on purpose. Some of you guys are like, "Steve, what does that have to do with MLM and my own MLM?" Everything. It has everything to do with it. Whatever you're doing right now ... and I'm not trying to poke fingers or peg you and say, "I got you, I know exactly where you are. I've been in your shoes before." Like no. Everyone's different. We all come from different walks of life. But I bet ... if you are brand new to MLM or even if you're experienced, a lot of times, it's the first place that people go when they're still in a job. I came back to MLM to do this after I've been selling things online and things like that. I came back to it. So, if you're working for another person, the thing that I'm trying to put across and the thing that I'm trying to tell you is that ... this business will require your growth in a way that you probably may not be thinking about. Which is fine.
MLM and business and entrepreneurship in general requires you to grow. As a person. It requires you, why? Because if you have not mastered simple things like ... hey, let's go ... let's make sure we get up on time. Or hey, I can't shower appropriately. Or ... there's simple things in your life that you've not actually accomplished. How can you expect to accomplish other bigger things? That make sense? It requires your personal growth. And then when you add in the other human element of other people being on your team, other people that you've got to work with, their backgrounds, how you inspire them to be leaders. How you pass down the gauntlet to them as they keep recruiting, as they keep selling? How on earth can you do that if you've not addressed personal things inside your life yet?
What I'm trying to do is I'm trying to help you realize your own situation in a very clear, candid way. Very clear. If there is something in your life that you do not like, you have the ability to change it. And I invite you to do so and I honestly invite you to realize that it probably is affecting your MLM business in ways that you probably aren't thinking about. I'm going through those lessons too, all the time. I'm going through them a lot. A lot.
In your MLM, as you are sitting there and you're thinking through, you have this one problem in your head. I don't know what it is. It's specific to you. It's specific to your own thing. There is an issue. There's an obstacle or something inside your head that you're trying to get around. What I'm trying to tell you is I'm trying to help you realize that that obstacle is the way. Okay? I'm trying to help you realize that the obstacle is the way. I'm trying to help you realize that you should not get numb to where you are. It breaks my heart when someone who has failed a few times before, they start to drop down their expectations for their own selves. Then they get a little bit numb. Then they start justifying. Then they start saying things like, "Oh, I won't do this because it's challenging."
Does that make sense? Guys, embrace. Okay, this is definitely from the Army. There's a time it was raining ice and sleet. It was an ice storm and it covered everything in like a quarter to half inch of ice. It was down on power lines. It was ... terrible. This was the middle of basic training and I certainly know there are other more intense trainings that basic training, but it was still intense in some scenarios. It was cold, it was freezing. They took advantage of the fact that it was snowing ice and raining ice and sleet. So we would stand in shorts and t-shirt out in the middle of it for ... I mean, hours. Just to toughen us up, which was great. Which is why I went there. It was fun. In a weird way, it was fun. I really enjoy that.
There was a phrase that we'd all kind of just tell each other. It'd be like, "Hey, look. Embrace the suck." In the middle of it is where the growth comes. Embrace the suck. Later on, after that, they closed the cafeterias that were near to where our platoon was. So, we ... they would drive food into us. But they couldn't get as much in as they normally would to the rest of the soldiers that were out there. So we got a significantly smaller amount of calories than everybody else who was in basic training for about five weeks.
That was ... guys, I was not overweight when I went in there. I could lose a little bit now. But I lost 15 pounds in that last little bit because we were hardly eating. And I'm not a small guy. I'm a tall guy. One of the things everyone says to me usually is, "Hey man, you're way taller than I thought you would be." When they meet me in person. It's like a repeated thing people say to me. I eat a little bit more than the other person who's all tiny and small because of that, obviously.
But, embrace the suck. Does that make sense? Whatever is rough right now in your MLM, you know what the obstacle is. What's the thing that you should be doing? What's the thing that causes you the most discomfort in your business right now? Is it recruiting? Is it selling the product? Is it talking to people? Is it just getting out your freaking door and just saying hi?
I'm actually not that good of a person one-on-one. I'm not. I'm a little bit more shy than people probably think I am. That's a hard thing for me. I have a hard time ... there's a reason I use automation and internet funnels to sell my stuff all through itself. It's because I don't want to go talk to people. I don't want to go walk around the streets. I don't want to go to the mall. I don't want to go and clobber people in hotels, lobbies. You know what I mean? I don't like that personally. I'm not good one-on-one like that, usually. I'm fun on stage. I'm fine doing one to the masses. But oh my gosh, one-on-one, I have a hard time with that a little bit. I don't know why. It gives me a little bit of anxiety. That's a personal flaw of mine. But I've had to learn to embrace the suck. Get through it, grow from it and build whatever I can from that.
Does that make sense? All I'm trying to say is, the big lesson with what I'm trying to say here. I'm sorry ... I know I've been fumbling around just a little bit more than a normal podcast with you guys but I'm trying to tell you to take a serious stock of where you are. And please, for the love, don't get numb to your current situation. Guys, the job that I am leaving is one of the most cushy, awesome, amazing jobs that thousands of people will and are fighting for. Right hand guy to Russell Brunson at ClickFunnels. Right hand funnel builder. In his office daily for two years. My desk is next to his.
When we were in our older office, I was literally one arm's length away from the guy. Now I think I'm three or four. In the same room, though. Do you understand what kind of marketing knowledge and status quo gets created in the very room that my very desk was in? Paid very well. Percentage of product sales a lot of times. Guys, and I'm leaving it. Why? Oh my gosh, you guys. So many people have reached out, telling me how stupid I am. How dumb of a move that is. Why am I doing it? I'm embracing the next phase of my growth. It's what I'm trying to get you to do and it's what I've been struggling to try to get across in this episode is for you to take stock of your current situation. That's what I did.
I turn around and started talking to myself. I started realizing that where I was, however cool it was, however amazing it was. Not that I couldn't learn more, but where my peak is, where my goal is. Where I actually want to get was not in that room. That was a very painful thing for me to acknowledge. It actually caused me a little bit of mental ... it was a hard thing for me to realize. I started almost kind of freaking out a little bit because I realized that what I wanted wasn't in the place that I was at, which was so amazing.
Think about that. Put yourself in that situation. I don't care if you love your job. Is it where you want to be in five years? In 10 years? In 15 years? In 20 years? Is it? If it's not, for the love I am not telling you to quit your job but my gosh, start getting real about where you are and the scenario you're in. Do not get numb to the situation you're in. Do not fool yourself with how good it is. Do not fool yourself and start pushing away your dreams and throwing water on the fire in your heart because of where you are. Don't let others do that to you.
I let other do that to me for a little while. Of course, we've all done it. And of course, it happens in repeated ways. The goal for you is to keep the flame alive inside your own heart. And realize where the heck you're trying to go. Are you doing what you want to do? If the answer is no, it's time to make a dang change. Turn around and start looking around where you are. And MLM very well, if you choose it to be, can be the vehicle to get you out.
I am leaving my extremely cushy job over it. I have two kids, a two-year-old girl, a four-year-old girl, and a pregnant wife. I'm about to go do this financial move. Interesting, isn't it? Very fascinating. I wouldn't just jump ship without things already in place, which is ... obviously, I'm not doing that. I've always dreamt of being on my own. I've always dreamt of being my own boss. I've always dreamt of having my own businesses. I've always dreamt of employing other people. So I've been doing all of that well before leaving my job. It's the reason I'm launching the product I am on January 4th, in just like a week and a half.
I'm launching it, not again. It's totally new. It's completely different. But I've tested certain aspects of it. I've beta tested it like crazy. There's a seed group, a beta group that's been going with me through it. Or at least been my litmus test for the ideas and things of that behind it. For the last four months. It's already made money. It's made money for other people. It's not willy-nilly stuff. I'm not throwing empty things against the wall that are untested. This is extremely tested. Why the heck would I put the jeopardy of my family, my little kids and my wife, my pregnant wife in jeopardy?
What I had to realize though is that I started getting numb to where I was. I started getting numb to the spot I was in and I started saying, "Oh, it's gonna be challenging." When I realized that I was doing that, I frankly kind of flipped out. It scared me and I started seeing my dreams and my aspirations leave. I started becoming someone new, someone that someone else wanted me to become. This is a move and it will be a move for you. It's gonna be a series of moves. It's never technically over. But it's the steps. I'm sorry, it's a step. It's a series of steps, series of moves of you becoming you. A louder, more real, raw version of yourself.
One of my favorite quotes on the back of a book that I can't remember but I just remember the quote is that, "You don't learn interesting. You unlearn boring." Excuse me. "You don't learn interesting. You unlearn boring." And that's what I'm trying to help you guys realize. Every one of you guys is already interesting. Every one of you guys already has goals, dreams, aspirations. But the thing is, whatever you're trying to go do, whatever you're trying to go get done, you cannot get numb. And you cannot be complacent towards the side distraction that you may have to go through right now called a job, before you get to where you want to go.
And it will happen. Life will. Literally, every time I've launched anything new, anytime I've started anything. Anytime I've put a product out there, whether it's been aged or it's completely new, I always get an onslaught of distractions that come. They come in the form of other opportunities, good opportunities. But it's a distraction. It comes in the form of friends trying to distract me. It comes in the form of other hobbies I suddenly want to get into. It comes in the form of ... it's a constant series of tests, of tests, of tests. So what you're gonna have to do is learn the conviction and learn the grit and the mental fortitude to only dedicate the limited mental shelf space that we all have. You have a certain amount of mental shelf space. The capacity that you have in your head. We all have a limited amount of it.
It is gonna be your task to learn to dedicate your brain to your actual goal and your actual outcome. And screw all the other side things that are gonna be coming your way as soon as you start taking a step towards it. Get rid of any kind of angst. Get rid of any kind of feeling of, "Oh my gosh, it's gonna be painful." Duh. There's gonna be some discomfort. That's where growth happens anyway. The quote that there's no growth in a comfort zone, there's no comfort in a growth zone is far over-said. Oh my gosh, everyone says that. But, it certainly applies to what I'm saying.
So learn to embrace the discomfort because that's where the growth is. Learn to embrace the steps. Learn to embrace the ambiguity of not knowing what exactly is gonna be happening. Does that make sense? That's all I'm trying to say with this episode is that if you don't like where you are, then change it. But get real about it. So real that you tell others. So real that you let others know what you like, what you don't like, what you want. And if you don't know what you want, the easiest thing to do is to start checking what you don't want. I'm personally going through that right now.
My 20 years from now, I have no idea what I want yet. I have an idea, but I really don't know what it is. And I don't want to put too much thought and focus into it, because I'm focusing on three steps in front of me. I kinda know where the middle peaks are in between. I kinda have an idea. The picture is starting. I know from tons of personal experience that I don't need to see everything in between. I just need to know kinda where I'm going. I got to know ... I have to know exactly what the three steps in front of me are to get there. And that's it. I keep my head down and I start working. I start running towards that thing and I go as fast and as hard as I can because I know there's an onslaught of never-ending negativity that will be coming around me. Expect it, love when it happens because it means you're moving, and stop being numb to your current scenario.
That's all this episode is about. Guys, have a good one.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM master's pack by subscribing to this podcast at SecretMLMHacksRadio.com.

Hey, what's going on, everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.

How you guys doing? It's been a little while since I've published, and I apologize for that. A combination of the holidays mixed with a lot of the stuff going on. I have been, and this is not to beat my chest or anything, but I've been recruiting a lot lately, and there's been a lot of my time and attention focused elsewhere. Also, what I was doing this morning is sitting back and thinking through what's happened, what can I tell you guys about that's been going on.

I have this funnel, this sales funnel that automates. It's been automating a lot of my recruiting, about 75% of it. There's still a last 25% that I haven't finished almost totally automating. It won't be completely automated. It'll be like 95% automated, but what ends up happening is somebody goes through, and they say, "Hey, look, I want to join your downline," and then they go through and ... See, last episode, I talked about getting material for my auto-closing script. What I do is I let the market tell me what I should be saying in that script. Does that make sense? It's what you should be doing too in your own MLM.

Today, what I wanted to tell you a little bit about, though, is what always ends up happening every time I see a new person in MLM come into this world. It's the cycle. It's the same thing that happened to me, honestly, until I realized what was going on. It kind of goes like this: Now, imagine with me, you just heard about MLM, you just, for the first time, you're bright-eyed and bushy-tailed. Let's say you've never done anything else business-wise at all, ever. Your only perception at that time is whatever your upline has told you about. Whatever ... I think a lot of you guys agree, and a lot of you guys know that, kind of my take on how MLM recruits. I feel like they're very, I would say I feel like they're stuck in the '90s. There's still very much the friends and family thing, which is a marketing tactic. It is a method. Not the only method, but for some reason, since it is an easy method, it is the only one is typically taught. Does that make sense? Anyways, let me go back to the story though.

It goes like this. It goes like this: You're brand new. You're just barely starting out in business. You're barely starting out in MLM. You don't know, let's say you don't know much. You're, go back to that spot where you're like, "I want to get into this. I am excited about MLM. I really want to make this happen," but as you go and you start moving down the path, you get excited, which is natural, of course. You get excited, you accelerate, you start consuming vast amounts of information, whether from your upline or you're buying books and tapes and CDs and you're learning from other greats.

Whatever it is, you're learning and learning and learning and learning and learning. You should be, and that's great, and you're drinking deeply, but all of a sudden, what ends up happening is, this tends to be the thing that happens in almost every single person's head as I've noticed it. What always happens is usually someone will start reading a book, and then they'll go to book number. They'll take 10 things or some lessons from book number one, then they go on to course number three. Then they go on to CD track number three. Then they go on to presentation or live event number four.

What they do is they end up creating this map in their head of everything it takes to be successful in this. Everything it takes to be ... What they start doing is they start creating these massive checklists inside their head. That's fine, that's great, that's dandy, but ends up happening is the person starts to experience overwhelm in a huge way. It starts to become crippling. They start to get analysis paralysis.

As they're accelerating, as they're on this upward trajectory, eventually, they start leveling out. They level out just a little here and there, and their progress slows because they think, "Oh my gosh. I gotta have X, Y, and Z done. I need to have this, this, and this done. I need to have one, two, and three done. I gotta have these things. Look at all the pieces here. Look at all the players there. Oh my gosh. This, this, this," and then they actually, they corner themselves, and they paint themselves back into a corner of complete paralysis because they've, there's too much to do in their perception. There's too many things to get done in their perception. How do you protect against this?

This is the same thing when I first started learning marketing in general. I was super excited. For years, I was studying, not just studying, I was literally, I was building businesses. It seemed to be in these three-month cycles. Since I'd never done it before, I was practicing and practicing and practicing by actually starting companies. If I hit a wall here, I found something that was more lucrative or better here or there, whatever, I would move on to the next one, and it was like these three-month cycles that I was in.

I was telling somebody the other day, I was like, "Yeah, I'm like a seven-year overnight success story of figuring out what didn't work and eventually stumbling on the amazing things that do," but I started learning, studying, drinking deeply. As I was doing that, I remember one day, it was in college. I was riding my bike home. A peddling bike, not motorcycle at the time because we didn't have enough money for another car. I was riding my bike home, and I was thinking to myself. I was listening to a podcast of somebody. I think it was the Pat Flynn Smart Passive Income Podcast. Love that podcast. Totally got me running and stuff, which is great, but what I realized is as I was biking home, there was this moment of frustration. I remember talking to myself, and I talk to myself a lot, but I remember talking to myself, and I was saying, "Why isn't any of this working?" That was my big question. "How come I can't seem to actually get off the ground with this?"

It was frustrating. It was maddening. I actually, it literally made me mad about it because I was like, "Man, I'm seeing these other people. I know the business that they're in. I know what I would do if I was in that scenario. How come I can't do it to my own? Oh, wait. It's because I don't have a business. Oh, I don't have a business. How many times am I actually asking for someone's money online? Oh, I don't even have a credit card form that's up. Why am I getting mad about this?"

I had to stop. I remember at that exact moment, I did something that was, it's honestly the key, I feel like, to being successful when you're brand new, or even experienced. There's an element to this, but it really helped me, it helped clear the noise in my head, thinking that I had to have this done and this done, remember this strategy, remember that, remember this piece over here, remember this over there, remember this, all these things and all pieces and all these gurus, which is great, which is great. You should learn, which is awesome, but if you don't have a business in the first place and you're not learning for a problem that you actually have to solve, what are you learning for?

What I did is I, on purpose, cultivated what I call a low-information diet. It's actually from Tim Ferriss. It's a low-information diet. Now, I'm not telling you to not drink deeply. Any time ... It's a learning cycle. That's actually what I call these, personally. It's my learning cycle. I can tell, I can feel right now, I am in an execution phase, meaning I put the books down. I put them down. I stop, on purpose, learning. People are like, "That's preposterous. Steven, oh my gosh, what are you doing?" I bet a lot of get, people might get kind of mad that I say that, but understand that it was the biggest thing that started leading me to my success when I was in college was I stopped learning. I stopped learning broadly, I should say. I started learning, I started learning very, very narrowly.

Now, I needed to learn broadly at first because I didn't even know what existed out there. I didn't know that there was thing called SEO. I didn't know about uplines and downlines. You know what I mean? I had to drink deeply. I call it the age of exploration. I go through this age of exploration where I'm just playing around. I'm learning about this, this, this, this, this. There's no rules on my learning, and then what I do, though, is I put heavy rules on my learning. It's the reason why I have some, quite a few books on my book shelf right now that I have not read because I don't have the problem that that book solves. I don't have that problem directly in front of me so why would I read the book right now? Why would I take the course for a problem that I don't need to solve right now.

Does that make sense? It's this execution phase that you have to hit. It's this execution where you put the book down, where you put everything else down because what ends up happening is the person experience overwhelm, then they go through overwhelm, they ... But I had to be very, very careful on the information I started consuming. What I did is I basically chose one or two podcasts because those were easy for me to listen. Tony Robbins calls it N.E.T. time, no extra time, meaning I can listen to while I'm driving, I can listen to while I'm at the gym, I can listen to ... It's stuff that you can do while you're doing other things. It's no extra time, N.E.T. time. Does that make sense?

I chose one or two podcasts, and that was honestly pretty much it, so that I could stay connected to the industry, but I went into this heavy execution phase applying all the stuff I was learning because what ended up happening was I started distracting myself thinking that I needed another book to be successful. I needed the other strategy. "Oh, there's something else that's out there. I'm not going to be successful without it. Let me go distract myself and blame the fact that I'm not being successful on the fact that I've not read another book."

Now, while at the beginning, that might be true because I hadn't gone through that age of exploration like I talk about, but eventually, though, I have to put everything down. Stop distracting yourself from your own success by picking up another course, another book, another guru, another ... Does that make sense? That's what ends up happening. I'm not telling you to not be ever learning, but what I am telling you to do is I'm trying to tell you to start tailoring, tailoring your learning to whatever problem you must solve in front of you right now.

Imagine this, do this right now: Emotionally put down the book. Do it right now with me. Put down ... I'm not telling you that it's not good. I'm not telling you that it's not amazing. I'm not telling you you can't learn anything. What I'm trying to do is I'm trying to help you understand what honestly extremely successful people know. There's an interview that was, well, there's a lot of people that say this, so I don't know if I can quote a specific person, but the difference between a millionaire and someone who's not a millionaire is someone who's learned to say no. Someone who's learned to say no. Someone who, the difference between someone who is successful and someone who is extremely successful is somebody who has learned to say no 99% of the time. Not yes, and that was my issue. "Yes, I'll take another course. Yes, I'll read another book. Yes, there must be something else out there that I'm looking for, that I'm searching for. Because I'm not being successful yet; therefore, I can't be the problem. I must not know enough." You know what I mean?

No. I wasn't taking the time to execute, which takes way longer than it does to learn the strategy. Does that make sense? I hope things are clicking in your head about this because this one thing has completely changed my entire life. I'm not saying that to be all mushy-gushy or whatever. It's true, because I stopped learning random stuff, and all I do now is I start executing, and I execute, and I execute. I come up with a plan, and I execute on it. I put a deadline to it. A close one. One that is ridiculous. One that seems slightly far-fetched for me to even get done, and then, in my brain, I believe that I have to get that done, or I will die or get sick or something and, you know what I mean? It's not like some willy-nilly little deadline out there. I put the deadline out there, and I'm like, "Hey. I have to hit this. I have to this, or ... " I know this is kind of extreme, but it's part of what gets me moving.

"Look. I must get this done, or my family will not eat." You know what I mean? That's where I go. That's where I go mentally and emotionally. When I get to that spot, when I do that, what always ends up happening is I actually do get the stuff done the majority of the time by the deadline, especially when I've promoted it to the public. Does that make sense? When I'm like, "Hey, this next thing's going to be done here, here, and here," I have to get it done. I've done other people about it, so my holding my own feet to the fire. Does that make sense, but I'm starting to tailor my learning to whatever's coming up next. As I do the pieces, I hardly ever, ever see the full picture of where I'm trying to go. I see the top of the mountain. I see the three steps immediately in front of me. I do not see the path on the way.

What I do is I know where the peak of the mountain is, I know where I'm trying to go, I see the three steps in front of me, I take three steps. "This is all the pieces I can figure out right now. I better just do them." What ends up happening, though, is that people will step back and will go, "Hey, I don't want to do these three steps because I can't see the other thousand." It's the wrong approach.

What you do is you say, "Hey, there's the peak I'm going for. I see the three steps in front of me. Let me take these three steps." What's funny is when you take the first step, there's another third step that appears. It's the weirdest thing. You'll see what's immediately in front of you. If you're like, "Ah, I can't execute on this. I can't get this done. I can't get these ... " A lot of times, it's because you psyche yourself out, and you start thinking, "Oh my gosh, I have to know the whole path."

I have never in my life ever launched a product, which I've launched a lot products, where I've actually seen the beginning from the end, or the end from the beginning. However you say that. Does that make sense? You take three steps, and somewhere around step two or three will be a problem that I was not anticipating. There will be something that I don't know how to solve.

Now, I have two options: I could go hire somebody. It could be freelancer.com, it could be upwork.com, it could be really cheap. Most problems can be fixed for like 20 bucks and a freelancer, in my experience. Or I might actually need to learn something to get past the issue, or learn just enough so that I know how to hire correctly to get past that issue. Does that make sense? I've never met a successful solopreneur. Eventually, it takes a team, you know what I mean, which is why you grow your team, which is awesome.

I'm ... It might feel like I'm bouncing all over the place with this podcast. I hope that it makes sense. I just, I have been through what I'm trying to describe to you where you distract yourself to such a huge degree, massive degree that you literally don't ever do anything. You don't do, you literally overwhelm yourself. Make no mistake, you are the culprit. I've done it to myself a ton of times. Whenever I get out there ...

Now, a lot of you guys know that I'm about to leave me job because MLM stuff's going well, which is kind of crazy, and it's slightly nerve-wracking here and there, but it was always amazing to me how well my boss Russell Brunson, CEO of ClickFunnels ... I was his right-hand guy, sat in his office with him for the last two years as his lead funnel builder, which is fun stuff. I've really enjoyed doing that, but it's always amazing to me his incredible, incredible skill of keeping things simple. That's how he and I were able to launch stuff so quickly. My brain loves or tries to marry or romanticizes a little bit of complexity. I think most people's do.

It's funny enough, this whole game of success, it's not complicated. Don't complicate it by constantly be thinking that you gotta know another book, another guru, another course, another this, another that in order to execute. Now, it's not that you might not need to know those things later on in the future, but right now, right now, can you do something without picking up another book or studying or learning something else? Can you do something else without actually going and learning something else?

My guess is, the answer's yes, and that's exactly what I'm talking about. You don't need to pick something up in order to go be successful again, and you might need to, though. Start mapping out where you are in your path. If you're brand spanking new, if you've never done anything business-wise, if you never turned a dollar whether online or offline, then yeah, you might need to study a little bit just so that you know what is out there and how to talk a little bit, some of the vernacular, some of the vocab. You know what I mean? You might need just a little bit of awareness, but my guess is that applies to much smaller amount of you, a much smaller amount of people out there because I was the exact same than we like to think. Don't group yourself into that category automatically. Most of us can just go choose.

Here's my invitation to you. This is literally how I do what I do, which is pretty awesome. Here's a little gold nugget value bomb. Here it comes. I try and make three moves a day. That's it. Three moves per day. Now, that is how many moves I was trying to make when I was working for somebody else. I imagine if you're in MLM and you're just getting started, you're probably working for someone else still also, which is great. That's fine. I did it too for a long time, but I'm going to chance a spot where I'm leaving my job over there, and it's awesome stuff.

Someone asked me, "Hey, Steven, are you going to go and you going to, are you just going to teach MLM or are you going to do it?" I said, "Well, please understand the analogy here. If I want to go become really buff and ripped and looking really, really strong, I will hire somebody who is already there also. Does that make sense? I do not hire somebody who is not there and looks like they can't take care of themselves. Now, while I don't tell you what MLM I'm in, I am definitely in one because it's not my goal to just talk about it. It's my goal to report what I'm doing and how I'm actually doing it."

I've got that cool automated thing, and we got, but how got to this spot was by controlling my information diet. I don't learn just for the fun of it anymore. I did for a while, and it's great, it's awesome. It was good for the awareness, it's good for, but now, what I do is I just solve for the immediate problem in front of me.

Here's my tip. Here's my challenge to you: Please identify the three moves that you will make today. You'll know what that is. For me, my three moves today, I'm going to make this podcast, I'll probably make another podcast, and I've got to go complete this other funnel that I'm going and building that'll help me hire better, hire good people. Does that make sense? Those are my three moves today. Tomorrow, there'll be different moves, but what moves I get done today will depict which moves I do tomorrow. Go choose those three moves, and then before tomorrow starts, choose your three moves for tomorrow. Does that make sense? You're planning one day ahead.

Now, know where you're driving the ship, know where you're going, know where that peak is, and control your information diet to solve and place those three steps as perfectly as you can today so you can do the next three and build on the three tomorrow. Does that make sense? That's all it is. Three moves a day, low-information diet. You'll find really, really quickly, even within a month's time, you'll turn around and go, "How the heck did I get that much done? That's amazing."

I just had that experience happen to me again. I was like, "Holy crap. Wow." I have a three moves a day, even just in the evenings. Fascinating. Fascinating. Don't overwhelm yourself of all the things you could be doing. Even some of it you might, should be doing, or maybe should be doing, but if that doesn't have anything to do with placing those three perfect steps in front of you, then don't worry about it. Make it simple in your head. Keep it simple in your head. Control what information you have coming in, focus on just making the three moves a day, and I promise you, you'll be shocked at how far you get in even a month's time.

All right, guys, that's all I got for you today. That, right there, has been one of the greatest keys to my success to this date, and so I wanted to reach out and let you know about that because I see some people starting to drowned from the stuff I've put out. What, this is episode like 44 or something like that? 43, 44, 45, somewhere around there? I've noticed that some people, they start drowning. They're like, "Steve, you mentioned this book, and you mentioned this book, and you mentioned this course, and you're ... What was this? What was this? What was this, this, this?" Gah, I'm like, "No, stop it."

What are the three moves that you, don't compare yourself to me, what are the three moves you have to do next, and then what are the three tomorrow, and then the three after that? Keep it just to that, and only solve the problem in front of you. Only learn for the problem that's in front of you, and that's it. It's amazing what that's done.

For fear of repeating the same thing over and over again, I should probably stop this episode. Hey, you guys have a good one. We just had Christmas here. Merry Christmas to you.

Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your Free MLM Masters Pack.

Hey what's up guys, I just wanted to reach out real quick and kind of actually follow up on something that I've talked about recently in an earlier podcast. I can't believe I'm on episode 42 or something that like. Time's hauling, and I can't believe how much has already been done. This podcast has only been up for ... I don't even know. Two or three months and there's already 8,000 downloads, which is crazy so thank you to all of you guys that are out there, to everyone who's listening. I know that you guys are all ... just so you know, there's a lot of others that are also listening besides you. Lots of people reaching back out, lots of people asking questions. Been a lot of fun, really enjoyed it. If you do have a question you want me to answer on the podcast, I actually really like doing that it's actually a lot of fun. Just go to Secret MLM Hacks Radio.com. It'll have the opt in, but on the second page there there's actually a green button you can click and you can record a question to me straight off of your browser. I'll take that question, your voice straight. I'll put it right in to the actual podcast itself and go ahead and answer, which is kinda fun.
Anyway, hey a lot of you guys know that I was a door to door salesman, I was a telemarketer, I did a lot of sales you know. There's this interesting phenomemon that happens when you're in sales. It's kind of funny because there's a huge thrill, right with making the sale but what's funny is that there's some aspects of it that get a little bit monotonous and boring. I had to become patient, I had to learn to be even more patient.
For example, let's say I was talking to somebody on the phone and I was selling B2B. I was selling software to business owners. What I would do is I would practice getting passed the gate keeper, you know. Which was usually the receptionist or the assistant. They'd be the first one to answer the phone and I had to convince them to hand the phone to their boss so I was pitching the right person. That was you know, a bit of a piece of art itself but just like in door to door sales, the exact same thing would happen. Within the first three weeks of any sales job I ever had, I felt like I knew every single objection that I would ever hear again ever. Because the receptionists or the assistant would hand the phone to the boss, and I'd start talking and I would start selling and I would start doing well, and then they would ask a question that the previous guy had asked you know cause it was a logical question. Well, how much is it? Well, is there a contract? Well, do I need to hire more staff for it? You know, stuff like that. These questions happened over and over and over and over. They repeated, right. They repeated over and over and over and over.
This was true for door to door sales, true obviously for you know, for telemarketing. It's true for anything. True for any sales involved, including MLM sales. Now, I guarantee if you think back ... there's probably two different types of people who are listening to this podcast right now. Type one, you might be the kind of person who's brand new in MLM and you haven't talked to that many people yet so you're not sure what those patterns are. You're not sure what those patterns of objection are, right. Where you're starting to see hey, everyone's asking one of these three questions every time I bring it up. You know what I mean? Then the second kind of person is the person who does know that. Where you've been in it long enough and maybe you have, maybe you haven't but you know, you notice what those objections are over and over and over and over and over.
Here's kind of my challenge to you, is to go and figure out how to effectively resolve that concern. Every one of them. In fact I would write it out. I've actually done that. I've got a huge list of them on my whiteboards here, of different beliefs that people have about the MLM industry. What I did is I went through and I figured out how to answer each one of those questions, then I put a close immediately afterwards just like you would in any kind of sales environment. What's funny about that is you resolve the concern and immediately go back to the close again, but it could be a soft close. We're not talking hard closing somebody or making them feel uncomfortable or whatever but what I encourage you to do ... this is a neat step of duplication by the way ... is if you know what the top three or even ten objections are, it's nice as the sales guy to get to those before they do. Okay, so that they feel like there's no more ammo left for them to fight against you. Okay.
Again, I'm not talking about being a hunter here where you track and trap and you trick somebody in to joining your down line, but in any environment where there's a sale or transaction happening someone is going to have to convince somebody else that their beliefs are wrong and they need to get new beliefs which means come join your down line. You know what I mean? That's true for any kind of sales environment.
Here's what I recommend you do and this is what I've been doing too, is that as I've given the same presentation over and over and over and over and over and you know, I see what those patterns are, I'm literally creating my own presentation from just me, just my own head. I'm creating my own presentation that does the presentation, but also resolves all of the top concerns that I see. Okay, that I'm constantly seeing. That way when somebody says hey, you know what ... you know, last episode I talked about ... I think it was last episode, I talked about lead-gen and how to create good lead-gen. Maybe that was two episodes ago, I can't remember but good lead-gen right. How to actually get people to become attracted to you, right.
Let's say someone comes over to you now and they're like oh my gosh, what are you doing that's so cool. I love that you're doing a down line, could we chat or is there a call or is there something like that that I can get more information on? This is a very easy, very natural place for you to start handing out the link to your own presentation. You're giving that presentation and resolving the major concerns and continually afterwards just closing them and being assumptive about it saying hey, well you know do you want to you know, do you want to join? Is there ... you know what I mean? Whatever your closes are. This very, very easy way to do that.
What I've been doing lately, is I'm actually putting together an auto closing funnel. [inaudible 00:07:07] a lot of internet sales funnels, basically just a series of webpages that are tied together, but there's a lot of automation behind them. On the first page, they go through and they can register to go and actually check out yesterdays replay of the presentation. You know, or they can schedule a future one as well. Well, what I'm doing is I'm just writing a webinar script for ... you know, there's a lot of ways to do it and it's one of the major things I teach.
I'm what's called a 2 Comma Club Coach. 2 commas meet at a million dollars and helps create the program with Russell Brunson and ClickFunnels but it's 2 Comma Club Coaching meaning you know, the purpose of the program is for me to take you from zero to a million dollars. What we do though, is a lot of webinars. A lot of webinars. They teach a lot of webinars to people. There's a lot of ways to do it, there's a ton of ways to screw it up. There's a lot of ways to do it right, or I should say there's fewer ways to do it right just like anything in life. A lot of ways to screw things up, you got to do it the right way though.
But what I do though, is I basically write pretty much a webinar funnel, addressing all the major concerns and pitching them at the same time so that the only conversation I really need to have with that individual is any last minute questions before they join so that I'm not redoing the presentation every single time. I don't know about you, I need more variety in my life than that. Oh my gosh, there's been times where I've done the presentation every night like boom, boom, boom, boom, boom, boom. It's fine and I get it, you know it's good. I mean it works, I'm recruiting like crazy and it's awesome but I mean I want my evenings. You know what I mean?
What I've been doing is I've been putting together a ... going through those top three objections again so that the presentation is there, all the same things that I need to have are in there. It's not done yet and I'll update you guys when it is done but that's what I've been building and putting together lately so that I get replicated again. You know what's cool about that? How powerful of an asset is that for everyone else in my down line? I just started thinking about that for years. You start thinking about all the people in your down line, start thinking about what it is that you actually offer and teach and do and you know, start thinking through what could I create to help duplicate my time? Okay. Again, it's not to remove the human element. I wouldn't try to do that. Don't remove the human element, you know it's not like they're going to join your MLM and never talk to you. Of course you're going to have to talk to them, but you'll be able to sift out you know, just to the great people. People that are going to be amazing, the people that are dying to be a part of your thing. You've already resolved the major concerns, you know. Or at least addressed them, or at least let them know that you know that those are major concerns.
Anyway, I hope that you're seeing what I'm talking about with this. It was funny, I had to practice a lot of patients on the doors when I was a door to door sales guy or as a telemarketer because I could already tell ... I know that you guys are all the same way too ... I could tell what question they were going to ask before they asked it, you know. If you don't know what those things are yet, you are not selling hard enough frankly. Go start selling harder. Start trying to figure out what it is that people actually want to join and do and be a part of and ask those questions. When someone doesn't join, that's fine. You can still get data from them. Go to them and say look, I'm not offended that you didn't join, that's totally okay. What I just want to know is, why so I can improve it in the future. I have done that so many times to people. What's funny is that there's actually been a lot of times I've said that very phrase to people, and they'll come back and actually join the down line because I went through those things with them and I didn't realize that there were three other things that I wasn't thinking of and they needed more clarity on or something like that.
Anyway, that's all I'm trying to say with this, is start thinking through what you can do to automate the presentation. You're MLM might already have automated presentation stuff, that's great. If they already have automated presentation things, or they've given you videos which most of them probably have. You know, if they've got all that kind of stuff already for you, that's fine but guess what? They still have a huge knee jerk reaction objections to what it is they just watched. Figure out what those are. Maybe that's where you create your follow up piece and you actually send it to them afterwards. Hey, watch this. As soon as you do, now watch this. It'll go through and show your ... man, I've closed so many more people by being real and being myself after the President gets off ... you know, the President of the MLM gets off with me pitching to my friends or family or just awesome people or something like that. You know what I mean? I've closed a lot more people just afterwards, just chit chatting it up talking about those different things. Way more than when it's just me and the President.
Anyway, anyway. I'm super thankful for this community guys, I just want you to know that. This very rare community I feel like there's not many MLM communities on the internet where I feel like you know ... We're actually involved with each other a little bit. I appreciate the involvement, I appreciate the feedback from you to these episodes. I appreciate each one of you guys taking the time to listen and I hope that it's being helpful. I really want this to be helpful to you. I want this to actually solve real issues and hopefully spark your mind on what you can be doing to get your MLM to the next level. To get you to the next rank, to get your team to the next rank, to get more you know down line volume in your sales and such. I haven't even talked that much about product sales yet, I am so excited to do so. I am very versed in that as far as you know, selling on the internet and things but I will definitely go through that probably here shortly as well. In fact I should go write that on my whiteboards here, but anyway, appreciate it.
You guys are all awesome and I am very passionate about trying to fix the MLM industry. I believe that it is a little bit broken out of the box right now. When you get it, it's very similar products with extremely old tactics that are just incredibly annoying because things have evolved, technology. A lot of the tactics you know, shouldn't be using the same ones. We certainly aren't using Civil War strategies in the army anymore, you know what I mean? It's okay to evolve but a lot of times people just don't know what to do or they don't have any kind of guidance on it, or frankly ... I buy a lot of books, you know so I can see what other MLMers and other MLM leaders in the industry are doing. There's really only like one or two MLMers out there that I kind of know of that are kind of doing something similar to Secret MLM Hacks Radio. I'm not patting my own back you guys, I just want you to know that I'm very passionate about it because I see that there is a serious need for the kind of stuff that this goes through, and I love your questions. I love the involvement back and forth and I'm very, very thankful and humbled at what this has become in just a very short two or three months.
Anyways, you guys are all awesome and I just ... anyway. I appreciate it. Let me know if there's anything else extra I can be doing for you, or that would add value to this or whatever. Excited for the launch of Secret MLM Hacks, January 4th. That's it guys and I'll talk to you later. Bye.
Hey. Thanks for listening, please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to Secret MLM Hacks Radio.com to submit your question and download your free MLM Masters Pack.

In truth, the funnel is the SMALLEST part of auto-recruiting online. The first thing I look for is actually these 3 'Treasure Maps'...

What's up guys. Hey. Hope these days going fantastic, and you're killing it, and you woke up smiling. If not, I invite you to do so. It's amazing what it does for your day. Hey, so ... Hey. When, I first joined ... It was the very first MLM I ever joined, and I got into. I ran into a problem really, really soon and imagine that you've probably run into this too, at some point in your MLM career, if you're still in one. What's funny is I actually learned that a lot of people who are listening to this right now, are not in MLM. They're just looking for one. I didn't know that. How you guys doing? Anyway, great to have you.
Anyway, so the first time I ever joined an MLM, I ran into this issue, where I was excited to be a part of it, and I was running. I was literally going door-to-door down Main Street. I was trying to recruit friends and family. I was doing ... You know what I mean? I had not learned a lot of things that I know now, where I actually am ... I treat it very differently now. I actually value. I actually put stuff out there. I actually qualify leads. I auto close. I've got a lot of tools and stuff like that for my down line. The whole purpose, again of this podcast is to help show you what I do, so you can do it in your own business. I don't care whatever it is you're in.
As long as you love it, great. That's awesome. Go kill it and crush it. That's great. The other purpose of this podcast is to go through and show you, kind of documents the journey of me creating this next product for the MLM industry. There's no talk of me trying to recruit you. You won't even know the name of the MLM that I'm in. It's literally just to help you see how someone like me ... I have a heavy, very strong internet marketing background. I was the ... I still am, the right hand funnel builder to Russel Brunson at ClickFunnels. Sat right next to him for about two years. I'm about to leave that job, in about four weeks here, which makes me a little bit nervous, but I'm excited to do it. I'm literally leaving to do this full-time. If that's any kind of testament that what I'm trying to teach you, works.
I have two kids. I have four year old and two year old, and a pregnant wife. I would not leave my job, if it was not actually being successful. Okay? Please know that what I'm teaching you guys throughout this entire podcast, and especially in the course I have coming up, works. It's real. It happens. You guys are living testaments of it right now, also, that ... Anyway. Anyway. Moving on.
The first time I joined an MLM, I ran into a problem quickly, which was, after I had ... You know, I was doing it the old school way. I made the list of the friends and family. I called a bunch of people. I annoyed lot of people. I went through and I was going door-to-door. I was hustling. I still did it the best that I could. The problem was, when somebody else finally joined my down line, I didn't know what to do with them. Right?
They were just sitting there, and it was like, "What do we do now?" I'm like, "Oh crap. Uh. Sorry for sounding like a broken record, but I'm about to tell you the same thing my upline told me to do. Go bug your family members and friends. Go hustle like crazy. Go the next thing, you know, blah, blah, blah, blah, blah, blah, blah, blah, blah." I just started regurgitating all the stuff that I was hearing. Does it work? Yeah. Yeah, it works. It's effective. It's not very efficient though. You know what I mean? It'll work. It's a terrible experience though, and I ruined a lot of relationships with it. You know what I mean? Anyway, that was part of the issue that I was running into with the whole thing. I didn't know what to do with them, after they joined my down line.
I was on this call once. I'm not sure if you guys know who Stu McLaren is. Stu Mclaren's a very amazing guy. He makes millions of dollars every year, running membership sites. Amazing value, but he only spends a couple week a year actually building them. The rest of it's all on auto pilot. Amazing stuff. It's the world I come from. Built a lot of membership sites in my day. And so, one of the things that he teaches in one of his courses, is this concept that ... Have you guys ever bought a product before? You've bought the product. You get it and you realize ... You what, there actually is a better example.
Christmas is right around the corner. Right? Christmas is right around the corner. Let's say you buy a toy for a kid, and you get this toy and you have to assemble it when you get it. You open up those instructions and the first thing you notice is, it's not a simple set up. Right? You kind of get completely overwhelmed by the amount of steps that it's now told you to do. Let's say you have done this for a kid. Fine. Whatever. A piece of furniture. Let's say you go buy a piece of furniture, and you're like, "Oh my gosh. I'm gonna spend the next two or three hours of my life building this thing. I had no idea." You know what I mean? It's that feeling, you like, "Oh crap. There's that much stuff to do? Oh jeez. Oh, uh. Gosh dang it. I didn't want to go through this today." You know what I mean? That's kind of the feeling you get. It's the feeling of pure overwhelm.
Well, what's funny is that it's been learned, it's been noted that the number one reason why people will refund from memberships sites, is become of overwhelm. There's just too much stuff. There's not enough places to go. There's not enough ... I'm sorry, there's too many places to go. There's too many things to do. There's too many options. There's total overwhelm and the person just wants to get out. A confused mind is always a no. Right? The answers always no for a confused mind.
A lot of times that ends up happening, when you join an MLM, or when one of your people joins a MLM. When you recruit somebody, the tendency is just to barf all over him. Here's the comp plan. Here's all the specs to the product. Here's how we're selling it in the script behind it. Here's your duplicated website. Here's the events coming up. Here's all the books coming up. Here's what the president has said about x, y, and z. Here's blah, blah, blah, blah, blah. You go and you barf all over these people. Total overwhelm. No idea where to start and it makes someone want to quit.
What Stu Mclaren teaches as the way around us, is something called a success path. Okay? A success path. These success paths are genius. I use them in my own MLM recruiting now. Their amazing. Okay? When somebody joins my MLM, what I do is I think through the success path that I want that individual to go down, meaning, what's that number one? All right, well, we should probably have learned about the product a little bit more. Watch this video. That's it. Don't think about anything else.
I'm not out to tell you about the [inaudible 00:07:08] plan even more. I'm not about to tell you about all the 12 million events coming up. I'm not about to tell you about the stuff that's going on, and have you re-introduce the 1400 of my upline people. You know what I mean? Just watch that one video. That's it. What else? Don't worry about it. Did you watch the video? Nope. Then, watch that video. That's all. I write it out. I put stuff down, so that they understand what is expected of them, in order to be successful. Right? Both from a business standpoint and a recruiting standpoint and a sales standpoint. I just, I figured it out. I do through. I just simplify it.
Okay. Here's all this crap. Let's put it into an organized manner that you can actually digest it, and that it's not gonna stress you out like crazy. That's what I've been building this last little bit here is ... I've built a lot of members areas on the internet. It's one of my specialties, really enjoy doing it actually. I thought, how cool would it be .. This is something I just barely started doing right now, as far as the members area form.
It's a dedicated members are that's just for my down line. Not just for the tier that's directly under me. I'm totally fine if it's like, they bring in the tier under them, and they bring the tier under them, they bring the tier under ... It's still all essentially my down line. Why would I not want them all to have a success path, to have training on how to sell each specific product, to have training on all the leads and things you can do out there that's all automated. You know what I mean? Why would I not want everybody to have that?
What I've been doing and building, is putting together a members ... When they join, you know I give 'em the option to have the entire members are to themselves too, to duplicate it that way. It's legitimate true duplication, because I know I can build it awesome. That's my actually job, which I'm about to leave soon. Once I build it, I can comb the thing over to 'em. Now they have it for their down line. You know, or they can just give access to the current one too. I'm completely fine with that. Anyways, all I'm trying to do is, I'm trying to just illustrate the fact that, one of the reasons ...
This is the case that I'm posing, which is that I really believe that, one of the major reasons why somebody will not join your down line, or when they do join it, then they do nothing, is just sheer overwhelm. They have no idea what to do next. They have no idea what to start on next. There's a lot of information, which is great. There's so much information, that it's completely overwhelming and they just don't know what to do.
Create a success path. What is the first logical thing you would have any person who joins your MLM do? I can't answer that for you. That's up to you. Okay? I've answered it for myself, and my team. We're putting those things even more together. I go and I survey people and I say, "Hey. What are you struggling with? How can I help?" We do live calls frequently. We go through a lot of cool trainings. We go ... You know, and we ... The upline is not their only support. The content from the MLM, you know, the corporate MLM is not their only piece of guidance. It's not their only source of training. It's not their only source of, here's how you actually sell. They're getting it from me too. Right? Actually, way more in-depth, than my MLM provides. Right? And so, anyways, that's what I'm super stoked about.
I'm very, very pumped to get this piece done here. I've created a lot of "success paths." This is the most in-depth one for an MLM, my MLM down line that I've ever built. Excited to have it. Excuse me. Anyway, super pumped to be able to send that our to 'em. I think what it's gonna do is it's gonna help keep believability. This whole games about beliefs, right? Someone joins your down line, because they believe that it's possible for them to be successful, which is great. They're right. They should. They need to have that belief otherwise why are they do anything. All right?
The belief can get killed when they realize that they've got to ... When they feel like they don't just have to read the owners manual alone, but they also feel like they gotta write the thing. You know what I mean? When it's that much stuff. I actually feel like it's actually been preserving some belief patterns, has actually created more, not just of a path that had to be successful, but just like, overall peace. You know, overall well-being.
What's neat about it too is it's trained people where to go to get information and they collaborate amongst themselves now. It actually helped duplicate me, and slightly removed me. Not that I'm trying to be removed, but it's mainly that I'm no longer the bottleneck. You know, cause the trainings there. The stuff that I said is there. It's all in there. The success path is there.
They know the path from A to Z, how to actually be successful with this thing. Because I'm being transparent about how I'm being successful with it. I'm showing 'em exactly what to do. You know what I mean? It's hand holding at the coolest, but without me having to actually do it, because it's all done through videos and you know, PDFs and ... You know what I mean? All of these different things. Anyway, start thinking through the major sticking points of your down line.
Again, I pose the belief that part of that is just straight, sheer overwhelm. If you can't figure out what those pieces are either, just ask your upline. "Hey. What are the things that the people who joined, actually with the first." And then you start thinking through what that success path looks like. What it is that the person is actually asked to go through.
Here's an example. You can be like, "Here's what the first 30 days of your life here looks like." I know a lot of MLM's have that, but from corporate they have that. It's so much more powerful if you, the leader gives that to the down line. Hey. Welcome to the team. This is a legitimate team. I'm not just saying it, cause that's what we we're told to call it. This is an actually team, meaning, here is an actual success path we found. It actually made us successful with it. Here's how it's duplicatable, and you know. Blah, blah, blah, blah, blah.
If it comes from you, versus just corporate ... Corporate probably has something like that, but if it comes from you also, it's gonna be a lot more powerful and it's gonna go a lot further. Anyways guys, hopefully that's helpful. Go create the success path. Fight overwhelm and I'll talk to you later. Bye.
Hey. Thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line? Five simple MLM recruiting tips for free? If so, go download your free MLM Masters pack by subscribing to this podcast at secretmlmhackradio.com.

Steve Larsen: Hey, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us bleed and cheat, and only bug family members and friends? You want to grow a profitable home business? How do we recruit a players into our downlines and create extra incomes, and still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.
Hi you guys doing? Super glad to be here. I feel like it's been a while since I've published. Really, it's only been a week, but super excited to be able to get this out. It is definitely cold here. We've had a lot of ... Anyway, it's been really, really chilly here in Boise Idaho. That's where we live right now. My wife and I are both from Denver.
Now, it's funny because last year there was a ton of snow here comparative to how much they usually get, but compared to Denver, where my wife and I were from, it was nothing. Everyone was calling it snowmagedon, and all the stuff, and there's barely any inches of snow on the ground, and we're like ... Anyway. There was a five foot snow storm once growing up. Anyway, been all over the place. Been lots of fun.
Well, as such, it's been very lively here in the Larsen home because I believe since it's been so cold, a little bit of wildlife has been trying to move in. So we've had some mice, which is totally disgusting, and I've never had to deal with that problem ever. It's been very lively with my little four year old and two year old, and we've been running around. Anyway, I'm not sure why I'm telling you this, but it's been fun, and I've enjoyed being able to go and just spend more time with the family. You know what I mean? I hope you guys do too.
Hey, I wanted to touch on something here that I think is one of the major reasons why stereotypically MLMers have a hard time recruiting. Okay? Now, someone asked me this question yesterday actually. Asking, "How do I get my people ... How do I just even get like the base team, the core team, the team of people that I wish that I had to go run my MLM with me?" And I was thinking about the answer to that question, and I was thinking about how I've done it. Guys, just in the last week alone I've recruited 20 people. All through automated systems, or at least, so far right now, they're all on the phase where they've been automatically filtered. I should call it that, and they've applied to join my downline. I told you guys about that.
that system that I have running, and it does amazingly well, and it's very, very exciting and I think it does so well because I always tell everyone in my downline when they join, to get all my systems because obviously I want them to be successful because of course, it makes me successful also. So why would I not? Right? It's gone really, really well. I've actually enjoyed going through just tons, I mean, awesome stuff with this team that I have, and it just ... Rock stars. I mean, guys the quality of individual, and I'm not comparing people ... I feel bad. Please don't think that I'm judging people at all, right?
But there are certain times in a person's life where they're going to be better at business than others, right? If they have the actual time to focus on a business. If they want to do it, rather than me trying to convince them. If I have to convince somebody to join my downline, they're the wrong person already. Okay? Now, I was super sad, a person that I know, that I've come close with decided that they did not want to join, and I was like, "Gosh." I was actually hurt by that because I just have so much respect for this individual, and I was very, very sad about that actually, and I'm sure you guy's have all been there as well because I knew that that person would be successful with it, if they just wanted to be coachable or trainable with it. Gosh, it stung. It did sting.
But if you have to convince somebody to join your downline, you shouldn't want them anyways. Okay? What are you going to do? Are you going to put a cattle prod behind their back the entire way, and force them to do all the things it takes? No. It takes a very motivated individual to be successful in anything, but especially in MLM. Anyway, interesting stuff, right?
so I was thinking about this person's question. "Hey, how do I get these people, right? How do I find more awesome rock stars? How do I find rock stars?" And that's honestly ... I was really excited she asked that because it's the entire ... That's all that my chorus that's coming out in January, January fourth, that's the date. January fourth. That's all my course teaches. It's how do you find and recruit rock stars on autopilot? Right? How do you actually get those kinds of people to come to you?
A lot of people treat the MLM game as if they're hunters. They track and they trap, and they ensnare, and they grab, and they hold, and they strangle, and they get people, and those are the actions that define what they do to go recruit people. That's the wrong way. You're not going to get ... you think you're really going to go get an A playing team like that? No. You have to flip the table. You got to flip the cards. It's a totally different game. It's not like you're playing the wrong hand, you're playing the wrong game. Okay?
I mean, it's like anything else, right? It's all about becoming attractive. It's all about creating offers in a way that makes people come to you, right? What I really wanted to point out in this episode is that ... Okay, this is one of the biggest lessons I've learned. When I was sitting on my couch like four years ago now, almost four years now actually, almost exactly, I realized that I had been going about MLM all wrong, and that I was doing the hunting method. Right? I was a hunter, right? And I was hunting and I was saying ... I was tracking, and tracking, and ensnaring, and trying to ... What are the three magic phrases I can say to get somebody to join my downline at any time. That kind of garbage that you see all the time inside the ML Ministry from other educators and stuff. I think it's garbage. It's dumb. Are you kidding me? Are you really going to force somebody into success?
It doesn't work. I mean, the amount of effort that's with it, it is not passive income. Oh, my gosh. It is not passive income. All right. 20 people recruited in the last week, and they're all for recruiting, doing crazy stuff also. That's nuts. That's nuts. I didn't beg any of them to join. They are motivate. They're fired up. They're killing it on their own. Why? How did that happen? It's part of what I realized when I was sitting on my couch, 2:00 AM in the morning four years ago. It was freezing. It was a winter time, and I was reading this ebook and I realized that I was doing it all wrong. Then I realized that I needed to create value, okay?
I learned, and I don't remember if it was from what I was reading or what, but what I learned is that in some way shape or form you're going to purchase your customers. Okay? Understand that. You're going to buy them somehow, whether you're going to buy them through ads. So, some money or you're going to spend time creating relationships. Right? So, time or some other value piece that you put out there to get them to come to you. The time, value, or money. I mean, something like that. You're going to spend something in order to get attention. Okay?
If you think that you're not going to, you're kidding yourself. So think through. Like, "Okay, how can I actually start being successful in this MLM game?" Right, and I'm excited to go through and teach you those kinds of things. That's exactly what I've created and put together, and I'm excited to show you what I've done in order to do that, and that's what the Secret MLM Hacks course is all about coming up, and I think I just spoke in a huge circle right there. But, I'm excited for you guys to go through that because it teaches ... Start thinking that with your MLM.
Okay. What's my plan? Am I going to buy my customer? Meaning, am I going to spend money on ads? Whether it's on Facebook, or YouTube, or I don't know, wherever. Am I going to buy my customer through my time? Now, it's going to be hard, especially in the beginning phases of an MLM, to not spend time. Right? You should spend time mentoring, creating leaders, creating ... I'm not trying to ever take the networking out of the network marketing. Does that make sense? I'm not trying to take the personal touch out of this game. That's not how this works.
It does require a little bit of personal finesse with each other. Obviously, you have to develop as an individual, which is trust for anything, so I don't have to point that out. Or am I going to put pieces of value out there. Now, I chose that third one. I chose number three. I want to put pieces of value out there that create relationships, so that people see what I can offer, and I don't have to spend so much time on the front end recruiting people. I can focus on training the ones that are actually joining. Does that make sense?
That's how I struck ... I did that on purpose. I structured it in a way to do that. So what I did, is I went and I found the top people who were in the industry, and I found a lot of the content pieces that they had put out there, and I figured ... I was like, "Okay, I see what this guy's doing, but I actually think I could recreate that, and better." So that's what I did. I married up several different concepts and things like that from different gurus that were out there, and I re filmed it, and I put it out there for free, and the response was insane. I could not believe how many people were messaging me.
the weirdest thing happened. I put it out there out on the open web for free, I was just trying to help solve problems, and then one day somebody messaged me and they said, "Hey, what's your downline? I just want to join it. If this is the kind of thing that you're doing." It was something like that. If that's the kind of stuff that you're doing or if that's the kind of systems you have or whatever. Like, I really want to be apart of it. And I was like, "What?" It took me back, but then that started going faster, and faster, and faster, and people started joining, and people started coming in like hotcakes and bringing their friends in because suddenly I was answering some big questions for them.
That was my whole value ad. I was just trying to answer legitimate questions. I was trying to actually be very, very valuable. Stuff that they should have paid for, I was giving away for free. Right? That's one of the ways that I created the relationships with it. So that's all I wanted to say. When you think through your MLM, when you think through the business opportunity you have, ask yourself, what is my upline telling me to do right now? Are they trying to have me buy my customers through money? Do they want me to spend money on ads? Through my time, which is what most of them do, or by putting value out there that solve actual problems, which most of them don't teach that.
Start thinking through, like ... and it's fine. If you want to do it some other ways, I'm not telling you not to do it, but I am telling you that there are other ways, and start thinking through what legitimate problems you can solve in the marketplace. What are those problems? What can you actually go solve? I'm not telling ... It does not have to take a lot of your time. You could actually just go and record little content pieces. I'm sure you have a phone. There's a mic feature on your phone most likely, right? There's probably a camera, and you flip that camera sideways, you answer some questions, start publishing, and putting stuff out there, pretty soon you're going to start finding like minded people who want to do what your doing. Who see the issues that you see.
Who see the problems. I guarantee you it's the reason why you're still following me. What is this, episode 40, 41, something like that? You're still following me because you're resonating with the things that I'm talking about, right? You are literally walking through the very thing that I'm describing right now. Okay? I want you to think about how? How did Steve Larsen do that to me? What are the beliefs that I had ahead of time about his thing that I've realized are wrong? Hm? I want you to do that. I want you to start thinking through like, "Hey, what are the beliefs that people are having when I go and start talking to people about my opportunity?" Are they saying, "Oh, it's a scam." Or, "Oh, it's a pyramid scheme." Or, "Oh, that's a ..." whatever it is, those top concerns. Right? They're going to give you a lot of surface level concerns. It's your job to look a little bit deeper. Find the core, real reasons why they're saying what they're saying.
Maybe they failed an MLM before. Maybe they wish they could be in it, and they just don't know what to say, or maybe they wish they could be in it, but they're afraid of how their family or friends will look at them. Right? Or maybe they want to be in one, they're looking for something. They just don't really understand what a comp plan really is, or how it works, or how they actually get paid, or how I'm going to make money? Whatever it is that you get passion about solving, solve it for free, put it out there, and I guarantee you ... Maybe I'm not allowed to guarantee, but ... Insert legal disclaimer here. But you're going to get people to come to you, and they're going to come and it's going to resonate with them, and they're going to say, "Oh, my gosh. Yes, thank you. I get it. I see what you're doing. What's your opportunity, right? And whoosh, Oh, my gosh. You just flipped the tables. Why?"
Because you contributed to a relationship before asking for a sale. That's why. You got to do that. If you don't do it, if you don't contribute to a relationship before asking for the sale, that's like asking for someone to marry you on the very first date. Let alone maybe you didn't even go on a date, you're just walking up to strangers. You wouldn't do that. That's ridiculous. So how come we're not creating relationships before we're asking for sales?
I understand it's one of the easiest reasons why. You can just go straight to friends and family because you have relationships with them already, but it's scary to do so. Again, not telling you not to do it, but if you feel confident that it's not going to mess anything up or be weird or whatever, okay, totally fine, but understand that you need to contribute to a relationship. You've got to solve problems. You've got to have a little bit of likeability or whatever it is. Sorry, likeability or whatever it is. Attractability somehow, or perhaps a little bit of attraction to you because what you're doing is you're developing trust with that individual through your content.
Okay? If I have a hard time knowing what kind of episode I want to put out there, I don't publish. I want this to solve actual problems for you that you should be paying for. Okay? Whether or not you join my MLM, totally fine with that. This is not a pitch fest. I'm not here to talk about that, okay? I want purpose. If I even tell you the name of the one I'm in, it will kill the goose. So I'm never going to tell you the MLM I'm in. That's why it works so well because it follows rule number one, my rule number one, which is they come to me. Okay?
Oh, my gosh. When you do that and when you teach your downline to do that, huge problems get resolved. Stereotypical to the industry kind of problems get resolved because now I'm not tracking and trapping, right? I'm attracting. I'm solving legitimate issues without ever asking for the sale. Now, some sales personnel will probably tell you that I'm being ridiculous. I get it. I know. You're right. I probably could be a little but more aggressive in certain areas with it, but I've learned over experience that I'd rather do it this way and get a little bit fewer recruits, but really high quality ones. Does that make sense?
So I want you to start thinking through that. I want you to start thinking ... Because this is one of the biggest secrets to true duplication. If you can teach people how to do what I'm doing right now, which is what I teach my downline to do, it starts to actually duplicate for real because now they're going and solving other people's legitimate issues as well. And you know what? Let's say I get someone who's like, "Ah, Steven. I wish I had a podcast, but I just can't get myself to do it." You know how much ... Everyone talks about MLM, how it's business opportunity wrapped on a personal development course, right? MLM is a lot of personal development. Well, that's not just MLM. That's all business in general. I've had more personal development through the active entrepreneurship and business than any personal development course out there ever. Right? So I get excited when someone say, "Gah, Steven, I don't know if I can create lead gen stuff. Steven, I don't know if I can create X,Y,Z. Ah, I'm nervous about this or whatever."
I get pumped about it because I know now what to work on with them. I know where to move with them. I see a person in action. I see a person with desire, okay? That's one of the biggest issues with old MLM models. You're trying to go get people to buy something who had no desire at all in the first place to do it. That was one of the reasons why I stopped doing door-to-door sales. It's not that it wasn't great. I was good at it. But I realized, wait a minute. I'm waking up every single day trying to convince people who were not planning to spend money to spend money.
Who are not planning ... Not that it's not possible. I did it. I was good at it. I was a telemarketer too. I was really good at that, but instead I wanted to flip the switch. I wanted to be able to change the game. Where I could put stuff out, and start having them find me. Okay? Again, I know. I could probably be a little more aggressive and pull people and be like, "Hey, this is my thing and I'm going to close you," and I'm still solving problems, but I just ... It's not worth it to me. So I don't it that way, and whatever your MLM is start thinking through how you can do that, and how you can apply it to your thing. How you can apply it. What can you do to start flipping the tables?
If you're having a hard time recruiting people, take what I'm going ... Okay. Please raise your hand right now and say, "Steven, I will be coachable for this next sentence." Okay? All right. Here it is. If you're having a hard time recruiting people, you're probably not valuable enough yet. Now, I don't mean as an individual. I don't mean as you as a person. I'm sure you're an amazing individual, and that's not what I'm ... I'm not saying that you're the bane of the existence of the planet. That's not at all what I'm saying. I'm saying that you're not valuable enough yet. Meaning, you have not solved enough problems for another person or you've not created enough of a relationship, or you have not gone out and actually shown genuine interest in the other person, and they can tell that you're looking at them like a number.
Okay? That's where the game will fail. Learn how to become valuable. That is worth more than any check that you could write yourself. Learn how to become valuable in the marketplace and it will serve you forever. Anyways, that's all I got for you guys. Okay? Anyway, I ... You buy your customers somehow. Don't expect not to. You won't get anybody. So somehow you buy leads, whether it's your time, your money, or your value, and figure out which one you want to do and then marry it. Get good at it. It's just like anything else. You'll suck at first, and that's fine. Just like anything else, and you'll get on the bike again, and you'll fall and you'll scrape your knee, and you'll get bloodied up a little bit as you do it, and that's fine. It's part of the journey, and it's part of the purification that comes with entrepreneurship, which is amazing.
It is so fun. It's my favorite part of the whole thing. One of them anyway, but anyway, that's pretty much it. That's all I got for you. Figure out how you're actually going to buy, quote-unquote, buy your customers. Money, time, or value, and get to it. You will see how funny ... You'll know when you hit it because you'll have struck a pain point and people are going to come flooding to you. That's exactly when I knew that I had struck it directly on the pain points that people were feeling, and I knew that I could go help them. Anyways, that's it. All right, guys. Have a good one. Talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question that you want answered live on the show? Go to secretmlmhacksradio.com to submit your question, and download your free MLM master's pack.

Hey, the first thing you'll probably notice is that I am sick. I feel like crap; I'm not going to lie. My throat is killing me and I'm totally losing my voice, so I'm so sorry if ... anyway, I apologize. I promise that what? I say in this episode it's going to be great. How I say it, I apologize that I sound like I'm going through puberty right now. If my voice cracks, I promise I've gone through puberty already.
Guys, I'm excited for this episode. I've been doing a lot of studying of different downlines and different models from different MLM companies and the different things that are out there. What's kind of interesting about all of it is to see the way the market is shifting. You go back and you start to look at what MLM was 30 years ago before the Internet; even 20, let's look 20; even 10, when Facebook was still a brand new thing, and everyone was excited about it. I guess it's even longer than that now. Buy you go back to pre-Internet times, and it really was a network marketing thing. If you knew how to network with people, if you knew how to pitch to your different networks like it was truly in the true sense of the form and true sense of the word - network marketing.
Fast forwarding, this concept of the Internet gets put in place and people start learning how to market online. They're going and they're marketing to their friends. They get on Facebook. They're taken pictures of themselves at the gym like crazy. That always drives me crazy. They're going around and they're taking pictures of themselves. Whatever it is, they started to use social media to sell their stuff.
I'm sure you guys have heard of this little site called Amazon. If you guys didn't know, this thing about how Amazon got introduced; Amazon got introduced and they are so big. They're so big. You know what's funny about Amazon, Amazon has not cared to really even make that much money they dumped almost all of their money right back into ads, which is pretty amazing. All they care about is reach. They get very easy for anyone to buy pretty much anything online. Right now, the stat is that almost out of every dollar that is spent online, about 25 cents of that dollar is going through Amazon right now. That's huge; 25% of every dollar; 25 cents of every dollar that is being spent on the Internet as a whole is going through Amazon. That's crazy! Should we pause for effect? Pause for effect. But that's pretty intense.
Let's think about this as far as an MLM industry. The MLM companies have noticed the power of Amazon. They have notice how easy it is to get shipping out to people. The fulfillment that Amazon has mastered is incredible. They can ship stuff out to people really quick, two days, get it pretty much everywhere. That's insane, right?
What a lot of companies and a lot of MLMs are doing now, and these are two things, I just wanted to bring up really fast this probably going to become a quick episode, but I want you to take a hard look at the MLM that you are in. Ask yourself ... okay, and this going to be probably a touchy concept, and I'm not like a doom and gloom kind of guy. I'm not. But if you go back and listen to stuff that I've done in the past like you'll see that I'm not a doom and gloom guy. In fact, I really hate that kind of mentality. But ask yourself, "Is my MLM robbing me?" Ouch! It sucks to even think about that. Not the MLM, not the corporate, those guys will never do that to me. You know what I mean? It sucks for me to even bring this up. But I'm going to, because I want you to look at it. I want you to take a good hard look at what it is that your MLM is doing, and I want you to start checking out exactly how the money flows.
Let's look at this then. MLMs have realized that they can make all the money that they need to just by posting things on Amazon. How many times have you seen an MLM whose product is $80? You can see the same product being sold on Amazon for $55 by the corporate, by the MLM corporate. They head [inaudible 00:05:09]. They are undercutting the MLM distributors. The distributors go out. They do all the vetting. They go through, they find the people. They find the market. They convince the people of the product that people start buying a product. If those people just even go on the Internet and start searching for the product, which most people will nowadays, they will find a cheaper version of it. The distributor did all the work. However, the distributor gets undercut like crazy as the corporate sells for a cheaper price.
This is not like a small thing. In the entire MLM industry, this is a huge deal. A lot of this is happening to a lot of people now. This is happening in a lot of MLMs. And a lot of MLMs, in order to try and keep up with revenue and trying to hit their goals, this is a very common practice. And so, what I want you to do is I want you to go out, and I want you to search for your product or your service on the Internet, specifically E-commerce sites, if it's a physical product, which most likely a lot of MLMs are. Go check it out. Where else can your customers buy your product?
When I teach people, I'm the coach for a program called [Too Comical 00:06:18] Coaching. One of the things that we talk about in there is that you've got to know your competition as well as the competition knows their own business. Does that make sense? You've got to know their business as well as they do. This is part of that. Where else can your customers buy your product? Get really, really intimate. Get really familiar with that, because what it's going to allow you to do is it's going to help you figure out the talking points. If someone else is selling more than you are, is it the same or a very similar product, well it's not necessarily a bad thing. This is not meant to be like a Debbie Downer episode.
What you can do is start looking and say, "Why are they selling more than I am?" And you start figuring out those pieces and you take those pieces and you add it into your pitch; you add it into your product; you add it into your offer or the thing that you're putting out there. You can start to compete again in the market place. Does that make sense? I'm not trying to be all Debbie Downers, but it does suck that that is a very, very common practice. Not all MLMs do it. Almost all of them do it though, where they go in the undercut, the actual distributor, on like Amazon or something like that. It could be any kind of E-com store or anything like that.
Anyway, so that's the first way that MLMs kind of rob distributors now. And again, this is not meant to be Debbie Downer, doom and gloom. I want everyone to be aware of it. It took me a long time to become aware of it along my MLM entrepreneurial journey. Anyway, just understand that. As you start looking through comp plans, as you start looking through the actual products, if you've never really dove deep into those places, where else can people buy from ... I guess where are the other places besides you people can buy from. All right, so that's number one, undercutting you on Amazon.
Number two, when an MLM has its management as part of its downline, they are seriously undercutting you as well. I'm sure you guys have heard of stories where someone gets successful, they get a lot of people in their downline; they're selling a lot of product; they're doing really well for themselves, but they get cut out of paychecks pretty frequently. One of that reasons that happens is because MLM admin, MLM owners, are a part of the downline itself. What's funny is that for a long time, I thought that that was a normal thing, and it's not. Meaning it's normal that it happens a lot, but it's not like that's really bad.
What it does is it incentivizes the people in your upline to figure out ways to not pay you. What they do is they create these ceilings and they say, "Kaye, yes, you did x number of dollars in revenue." Let's put it into a point system though. Let's say that that amount of money equals this amount of money, which is much less and that's what we pay you on. They save this huge amount of margin. Those kinds of strategies get put in place mostly when an MLM's owners are part of the downline, because they know at some point they're only going to pay you so many levels deep, and they're only going to get you in for ... they don't want to pay out with this kind of criteria. That sucks. It's not fun when that happens.
The only reason why I'm bringing these two things up is ... I should probably stop talking here because I'm totally going to lose my voice. I'm so sorry guys. I am sick, sick, sick. Oh my gosh! I spoke at a conference last weekend and I went to bed at 4AM on two different nights. Just crazy. And I was up by 8 or 8:30 on both mornings also. I mean, I hardly slept. I talked like crazy, I spoke, I taught, I sold. I closed 28% of the room, just really, really fun. Anyway, totally a side story but it's part of the reason why I've lost my voice. I was giving it all, which is really fun, great feeling. But gosh, I should probably get off this thing quickly.
Anyways, the only thing I'm trying to say with this is that I want you to realize that there are things you can do about it. You don't need to sit idly by. In fact, I encourage you to not sit idly by. I encourage you to ... If you don't like the fact that your MLM, that a corporate MLM is undercutting you on Amazon or other places, say something. If it's really that big of a deal and you realize that you're losing out tons of money ... I mean that could kill your entire business. Literally. That could kill your entire business.
What they'll do, a lot of times, is if they can get you out, they'll just take whatever downline you created and put it under themselves. This is, again, not meant to be doom and gloom, this is just reality though. This is just what happens in most traditional MLMs. There are new ones out though with brand new models where that's not the case at all, where the owners not part of the downline at all; where there and incentivized to pay you as much money as they physically can. I mean really, really cool stuff.
And so I just wanted to point fingers at the certain places that I know that a lot of ... Especially if you're brand new and you just don't know any better, where you might be getting cheated. If you think that you're being undercut, bring it up. If you're being undercut on Amazon, bring it up. Talk about it. The second place, like I said, is that if the management is part of the downline, a lot of times they'll say they're not, but most of the time they are and at some point. Not under their own name. It will be under some weird LLC entity they created and held the position for themselves or like 12 positions. They're like triple dipping all over the place. Another is one is ... Anyway, they incentivize to create qualifications to pay you, especially if they're part of the downline, because now they're going to find ways to not pay.
I had a buddy once who was making, I think he still is, he's doing anywhere from $140,000 to $170,000, $170,000 a month. He's killing it clearly. When you get to that kind of level, your upline, the actual owners of the company, they're going to have a hard time not noticing you. Every once in a while, it's hard for them to ... Guys, it's capitalism. I'm just being a realist here. And I'm just saying that if you don't like something that's going on, like you've got to open your eyes. I know that sometimes we all, I get excited just like the next person. I usually lose my voice at conferences even if I'm not the one speaking because I get so pumped. I love doing what I do. It's super fun. I really enjoy it all.
But sometimes, you got to drop that, and you got to look at the realities of what's going on inside your MLM. If there's things that going on, you raise attention about it. When it's all said and done, what we're really doing is we're trying to change lives. We're trying to build businesses. Honestly, the businesses that you have is what really fuels your life. It fuels you. The marriage that you want, it fuels the house you want, it fuels the life, it fuels everything. It's built by the business you have. So take it serious.
If there's something that you see in there where it's like, "Man, this sucks," don't sit idly by. It is your job to be a squeaky wheel. If it comes down to it, ask yourself if it's worth sticking around. Are you going to really build a sustainable business on something you know is dishonest, that you're not happy with, or whatever it is. Be real with yourself. Have some cahonies about it and understand that this is a great thing to be a part of. But they're also, just like any other industry on the entire planet, there are some dark realities that can be there.
I'm just trying to educate a little bit if you've never heard of these things before. Open your eyes. Figure out where things are also being sold besides you, which can totally undercut you and kill your entire business. And then also try to figure out if your management is in the downline. And if so, are the uplines, the ones that are being successful, are they having restrictions placed on their checks? If so, time to get really serious and honest with yourself and have some face-to-face time in the mirror maybe figure out what you're doing.
All right guys, that's it. I'm sorry it's kind of a heavy episode, but I just wanted to bring that out there more for protection. I am not a doom and gloom like I said. I'm a very positive and forward-thinking guy, and I like action and progression. But I just wanted to go and show you maybe just a few places to make sure you're protecting yourself and hedging in a kind of risk that could be out there.
You guys are all awesome. I appreciate you. I love hearing back from you on this episode. I've really enjoyed that lately. It's been a lot of you guys. It's been fun. I will talk to you later. Bye!
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Master's Pack by subscribing to this podcast at secretmlmhacksradio.com. ab8v3ca8

What's going on everyone, this is Steve Larsen and you're listening to Secret MLM Hacks Radio. So, here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
Hey guys, hope you're doing great. Hope that everything is going fantastic in your life. Hey, I just barely finished a three day event that I got to teach the majority of, and it was a lot of fun ... Anyway, I really enjoy it. I love teaching, I love stage presenting, I did a lot of stage stuff growing up, and I just, I really like it, I enjoy ... There's certainly a rush to it. The way it started out is day number one we went from nine to five, it was kind of normal.
Day number two though, we started about 8:30 in the morning and then we went to about 1:00 AM, 12:00, about midnight, 1:00 AM, somewhere around there, and, which is crazy. It's funny, we don't like take like, there's not like breaks, you know what I mean? There's no like bathroom breaks, there's no like hey go get a snack everybody. It's literally straight through the entire time.
Then the third day, similar to the first one, it was about nine to five, and by the end of it everyone's just dead, and but it's a ton of fun. I got to share the stage with Russell Brunson, and sometimes literally, which was awesome. He and I tagged, we did some tag teaming back and forth on some different topics and such. It was a lot of fun, I really enjoyed ... It's for what's called the Two Comma Club Coaching Program, and I am one of the coaches for it. Two Commas, meaning a million bucks, which is awesome.
It's a lot of fun. I mean I enjoy that setting, I enjoy the ... I think what I like most about it is the high immersion that comes with those kinds of events. Anyway, that's kind of the reason why I wasn't able to podcast so much this last week, because I have been so just, I mean it's intense. It takes me a solid day or two just to recover from that. It's very intense just for the listener, let alone if you're the actual speaker in it for the majority of the time.
The first day Russell and I kind of went back and forth, the second day it was mostly me. I went from 9:00 AM until about 9:00 PM, I was on about 12 straight hours, and then Russell came in and picked up for another session, and anyway it was a lot of fun, I really enjoy it. You know what's funny about the whole thing too is that we spent a lot of time helping people figure out what they're selling and how to sell it, that's like the whole goal of the zero to seven figure area, OK, what are you selling and how do you sell it?
What we're trying to help people figure out is where their product can exist without really any other competition, OK, it's a hard area to hit. That's not an easy thing to do, because what you're trying to do is you're trying to find the reddest, reddest, bloodiest, red, red, ocean, right where there's the most competition, there's the most people in there who are just spending ferociously, wherever the rabid buyers are, irrational purchasers, you're trying to find those people. Then you're trying to take one step out of that and create a new niche that you can then target that red ocean to come buy it from you. Does that make sense?
Here's what's interesting about that with the MLM world. With the MLM world, everyone is inside this super red, red ocean, everyone is, they're selling the exact same thing in the exact same way usually. They're selling the exact same products, the same services, they're even using the same scripts, the same, "Hey, let me three-way in you this guy and he's going to teach us about how do I make a whole bunch of money." Do you know what I mean? It's that kind of thing over and over and over and over again.
What's really interesting is to take the same formulas that we use, which there's a lot of them, and try and in the MLM space figure out a new what am I selling and how does it sell, a new what and how, OK? You think through what actually gets people excited, what actually gets people attracted into what it is that you're actually doing and think to yourself, "OK, what do I sell? What do I sell, and what do I sell that's new, that's different, that is different than what other people have been teaching, and selling, and doing inside the MLM space? How can I be completely different than my upline? How can I be completely different to those I will recruit? How can I solve problems for those I will recruit?" Does that make sense?
When you do it that way, and that's very similar to what we do, and there's a whole bunch of formulas we follow and there's a whole bunch of cool steps we go through to help that person very clearly figure out hey, here is your new niche, here is exactly how you do it, and if you can start asking those questions inside the MLM space, it's amazing how fast you cut away from everybody else.
I know this is a very old number, but years ago I went and I looked at a stat online that said that there's over 10 million MLMers in America alone. I know that's an old stat, it's probably a very small number now, but let alone 10 million people, and they're almost all selling the exact same thing. It may not be that they're all selling the same thing, because I know there's lots of MLMs, there's people selling this, people selling that, whatever it might be, but the how, the how is the exact same. How they do it is the same way, it's the same thing all the time.
"Look, go get friends and family. Look," someone called it the NFL, the no friends left zone. I'd never heard that before. But start thinking through that, and some of the easiest ways to do it is to start looking, and I just want to give you guys like two or three steps here on how to actually find a new niche inside of your MLM opportunity, OK? Here's one of the easiest ways to do it.
Number one, I want you to know that it is not ... You don't need to go be creative first. Usually whenever I say, "Hey, go create a new niche, go create a new niche," it makes sense that you would run off and you would start creating a new niche, meaning you would be creative and start thinking through like, "OK, what can I create, what can I make, what can I sell that's totally different than anything else on the marketplace?" Right? I understand that, I totally get that, like it's a ...
But what I'm begging you to do is to not actually be creative on the first step. It's a little bit counterintuitive. OK, I'm telling you you've got to be creative second. The first thing you got to do, rather than be creative the first thing you got to go do is find the people who are being ultra successful inside your MLM, OK? I know I've gone through a little bit of these steps prior to, I think in a previous episode, but pay close attention to this though, because ...
Anyway, if you go find, go find who is actually killing it inside your MLM. Now, let's be real here. If they're your upline, they are your competitors, does that make sense? Your downline is your competitors. Your click funnel, or your ... I almost said click funnels ... I did say click funnels. Your MLM HQ, that's your competition. Whoever it is who's actually selling that same product, they are your competition, and so while they might be helping you, while they might be saying, "Hey, when you succeed, I succeed," that kind of thing, like that's true, that's true, but they're still your competition.
Someone inside that MLM that you are in right now, whether or not you're in one, is killing it. What are they doing? What's so different about what they're doing? Did they really just go talk to friends and family, or is there another method that they're using to actually recruit people, another method they're using to attract people to them, OK? Get real, real, really, really familiar and friendly with those people, figure out what exactly it is they're doing.
Maybe the script is a little bit different than what the corporate teaches, maybe they offer something in addition when somebody joins their downline, maybe they figured out, maybe they gave a plan, maybe they gave some kind of guide. What is it that they are actually selling, what is it they're actually doing, because I doubt it's just whatever the run of the mill script is that your upline is teaching. I doubt that very much.
Most of the time that's not what happens. Most of the time they're not out doing the friends and family hotel meetings, and home meetings, and stuff, and parties, and stuff like that. Usually that's not how it happens. Usually they're not the ones taking the selfies in the gym saying, "Oh, I've got my thing and I'm working from home today in my living room," like that's not ... That's typically not what the big guys are actually doing, so why would you do it? Stop modeling failure, do you know what I mean?
I had to realize that for myself too. The first time I joined an MLM, it was about 3.5 years ago, 4 years ago, and I realized that I was modeling failure. I realized that I was modeling, but I was expecting success, I was expecting something different out of it, but I was literally modeling failure. I was going around and I was saying, "Hey, I'm going to do the exact same thing, I'm going to do it big, loud, and proud. I'm going to recruit everybody," I literally walked down Main Street and I started recruiting people, and one of the issues that that caused is that it ticked a lot of people off.
There was no one I was really modeling that was uber successful. The people that I was modeling in it, they were not ... It was certainly not passive income like everyone toted around, you know what I mean? Anyway, what I'm telling you to do is number one, go find out what people in your MLM are actually doing to be successful, OK? What are they actually selling?
Then number two, how are they selling it? Ask what do you sell and how are you selling it? If you can figure those two things out, and what's cool is that you that, I mean you know someone in your upline is killing it, so go model them, go figure out what it is. If you figure out what people are selling and how they're selling it, that's like step one, OK, that's step one.
Step two, step two in my opinion is the more fun part. Step two is where you be creative. Now that you know what someone is selling and you know how they're actually selling it, what script are they using, where are they getting their traffic from, whether it's online or offline, or whatever it is, how are they getting eyeballs? Now that you know what they're selling and how they're selling it, the second thing for you is to be creative, OK, not first.
What you do is, this is actually my favorite part of it, what I do is I actually use, it's called a stack slide, and it is a way to model and create new offers out of places that are super competitive. This is one of the easiest ways to create a new offer from something that is super competitive, really red ocean right where there's, there's just, I mean where it sucks to be in, where it's ...
When you don't have an offer, when you're not using a stack slide, it is a race to the bottom, OK? It's whoever is willing to take the smallest margins. You're literally competing on price, that's it, because there's nothing different. When you have no offer, you have no other option but to compete on price, and that's what ends up happening inside super red oceans like that, and you've probably felt a little bit of that inside whatever MLM you're a part of.
What I do is I look at my MLM, and I look at the one I'm a part of, and I look at all the pieces, and I look at all the places people are selling, and looking at the guys who are killing it, what are they selling, how are they selling it, and I start using what's called a stack slide. If you have no idea what I'm talking about, go get the book Expert Secrets. Go to www.ExpertSecrets.com. They're not paying me, there's no endorsement, it's not an affiliate link, but it's seven bucks, and that book's fantastic, and what it will do is it'll teach you how to create a new offer inside of your current MLM, OK?
It'll create it inside MLM in general, OK? What's cool about it is that when you create the stack slide, so it goes kind of like this. I'm trying to figure out how to say this without it being too like techno babbly, do you know what I mean? Anyway, but these are the pieces that I go through with people. Maybe I won't go through this whole thing with you right here.
But anyways, the whole thing has to do with false beliefs. When you start looking at the industry and you start looking at what people are actually selling, and buying, and what they're doing, there starts to be some false beliefs about what it is that you're selling, whether it's about the product, or the opportunity, whatever those reasons are ... I used to be a door-to-door salesman. I was a door-to-door salesman and I went around, and for two summers actually I was knocking doors.
I was knocking doors, and what was funny about it is it was always the same. I was actually a telemarketer too, and I was good at these jobs, and one of the reasons why I was good at the job is because what I learned and what I realized was that honestly about two or three weeks in, I started realizing that I had heard every single objection that I probably was ever going to hear, OK, it was like the same five things. Like when I was selling pest control, it was like, and this is super, super, super like MLM just so you guys know.
When I was going, I was knocking doors, and I'd say, "Hey, let's get you taken care of," or whatever, and one of the objections I would always hear is, "Oh, let me talk to my spouse." How many times do you hear that in MLM? "Oh, let me talk to that neighbor first you said you talked to. Oh, let me check you guys out. Oh, is the pest control safe? Oh, is it ..." Do you know what I mean? Whatever the immediate objections were, what I started doing is I could write all those things out, and I knew what each one of those objections were. I also knew what my counter was for each one of those.
OK, if you don't know what the top like five, six, seven, eight, nine objections are to your MLM, both the product and the opportunity, my guess is that you've not tried to sell it enough if you don't know what those things are. What we do then is we look through each one of those objections and we try to figure out what the top three objections are. We try to ... What we're looking for is the top false beliefs. OK, in order for me to come up with that objection, what must I be believing in order to say what I just did? Do you know what I mean?
When we come up with those false beliefs, that's what we craft the whole message around, that's what we craft the whole sales message, the whole stack, the whole offer, the new opportunity, the new niche, and what it does is it lets us create a new niche out of a super red ocean. If you've not done that kind of thing, and I know I'm kind of going deep through it. People spend three days with us, paying $15,000 a piece to come sit. We had 60 people in the last one, it was a lot of fun, but ...
Anyway, if you've not figured out what those false beliefs actually are, and you're struggling to sell your MLM, I would bet that that's the reason why. With this whole what and how, what do you sell and how do you sell it, understand that if you're not changing anything at all, that you really are selling into a red ocean with a red, red ocean opportunity, with a red ocean product, I mean everything you do, and the only thing you can really do is compete on number one, hustle, which is great, but number two, price, which sucks, OK? You're going to become that guy, you're going to become that guy at family reunions, you're going to become that person that everybody runs from.
Anyway, that's all I'm trying to say this whole episode is that when you start thinking through your MLM, you start thinking through what it is that you're doing. I would go get the book Expert Secrets, I think I've talked about that before in here, but if you go get that book, it'll teach you how to create a new opportunity out of any really red ocean, it doesn't matter which industry you're in, and just apply it to MLM and start thinking through what is it that I actually sell? How am I selling this thing? How are the top guys actually doing it? And I bet a lot of them are not out doing home meetings and hotel meetings, and the ones that are telling you to do that, they're probably just teaching their downline to do it because it's a great lead gen for them, do you know what I mean? That's not to down them, I mean the strategy works. That's not to say that it's bad. The strategy works.
But if you really want to join those top people, you're not going to home party your meeting probably your way to riches. It's not to say you can't, but oh my gosh, that is such a long road. Do you know what I mean? Anyway, that's all I got to say about that. I hope that you understand that if you can start to take your MLM and turn it into what looks like a brand new opportunity, based on the things that you're adding with it, based on the false beliefs that you're overcoming, based on you figuring out how to sell it differently, you're going to be worlds above everybody else.
What are people selling that are actually successful with it, is it just really the MLM or are they offering something else with it, and how are they doing it? Is there a script that's different, is there traffic that they're getting somewhere else? Are they online? Are they strictly offline? What is it they're really doing? I would go model them.
Anyway, that's all I got to say. That's heavily what the event was about the last three days. The fourth day was so tiring. I slept 10 hours two nights in a row, it was ridiculous, oh man. It's a huge amount of energy output, a lot of fun. I'm super animated as an individual. Sometimes I like try to tone it back a little bit on this podcast so you guys aren't like, "Whoa, this guy's a weirdie." But anyway, it's a lot of fun. We helped them create their whole slide presentations for a new sales message, which is great, an hour and a half presentation we helped them create. I mean it was a lot of fun, the whole thing was great, and really, really love it.
We got another one coming up in January, which is super exciting. Anyway, go figure that out, and if you've not taken a look at that, it's going to be an eye opening experience, OK? What I'm inviting you to do is to take off some of the blinders that your upline may have put on you that they probably didn't know they put on you. It's not their fault, it's no one's fault, it's just part of the industry. This is marketing 101 that I'm trying to teach you. It's not so much the three phrases that make anyone want to join your downline, like I don't believe that crap, like I don't think that's true at all.
What I'm telling you is let's actually pump new value into the marketplace by creating additional offers, and new offers, and new products, and new things that are there that have never existed. That way you will literally be the only one selling what you are. Does that make sense? That is a new opportunity. I'm trying to help you create that, that's what you need to make.
Anyway, I'm going to keep blabbering on, but I get really animated about this topic, so much so that I'll talk about it for three straight days to people. Anyway, I hope you guys are doing great. I just wanted to pass that lesson along, and I hope guys are crushing it, and go figure that out, I'm excited. If you do figure that out, I would love to actually know what you've done that has changed the way you sell your MLM, or the opportunity, whatever it is that you're in, very, very exciting. All right guys, talk to you later, bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Master's Pack by subscribing to this podcast at www.SecretMLMHacksRadio.com

With going on and this is Steve Larson and you are listening to secret Eble impacts radio.

Speaker 2

00:04

Oh yeah. So here's the real mystery. How do real embalmers like us. Creedon sheets and only bug family members and friends I want to grow a profitable home business. How do we recruit players enjoy our downline and create extra incomes yet still have plenty of time for the rest of our lives. That's the glaring question in this podcast will give you the answer. My name is Steve Larson and welcome to seegar MLM hack's radio.

Speaker 1

00:33

Hey guys glad that you're here. Thank you so much for listening to this podcast. I appreciate it. He has no podcast is about 8000 downloads and it's only been around for a few months which is awesome. Thanks to all the leaders out there. Thanks to all listeners out there thanks all the people who are out there hustling. You guys are awesome. Really appreciate the support this podcast. The whole purpose of this podcast is to show you more about how we actually market in our MLM and how we're using different principles from different industries to be successful with it. So I have been creating more of my product which helps you oughter recruit people into your downline now. It's a system that I've been using on my own for the last almost year and a half and it's been working. It's been a lot of fun.

Speaker 1

01:19

I really really enjoyed it and got another message today some saying that they join which is great. And what's cool about it is that I've never met them. Now I'm not trying to say to take the human out of your business but how cool is it that the whole system is taking care of it and continue to bring more more people in. Which is awesome by the way shout out to those you guys who went over to the join my downline dot.com funnel something that talks about last episode. Now again just you guys know and so the elephants out of the you know what we call the elephant out of the room. I will never ever ever ever ever pitch anybody into joining. Joining my downline ever I dont do that. Thats not my thing. Rule number one is that they come to me right and get talked about that episode or two ago those guys went over and did check it out and did apply.

Speaker 1

02:07

Thats really cool. I really thought that was awesome of you. And if you dont want to I dont care. Thats the whole point. Thats why this works OK. I will never even tell you what I am. I'm a part of this thing and for a lot of reasons and so I just don't. This is such a low pressure thing because Anyway I just what I've been doing is working really well and I've honestly felt a little bit of an obligation to share what it is that I've been doing and taking a lot of the principles and things that I do and teach. Inside the internet marketing industry which is very different but then I go and I plug them into the MLM world and not many people have ever seen it actually do you actually do this.

Speaker 1

02:48

Which frankly blows my mind. And because of that I've had at least five MLM owners reach out. I've had several I've had a lot of people reach out about the systems that are using it really means a lot of fun. It does. I think what's so much fun about it is that it requires the individual to grow. You have to learn how to market in order for these things to work which is very exciting and that's honestly what the purpose of the podcast is and why do we have coming product called secret MLM hacks. If you want to follow the whole launch of it go to secret MLM hacks dot com. And anyway halo Chauvet of the content today. So what I thought I would be cool to show with you guys today is what's called a prolific index.

Speaker 3

03:29

OK the prolific index is a good example. This

Speaker 4

03:37

year I've been talking to somebody who's trying to pitch you on a product and it sounds exactly like another product you've heard before. Right. Or you or Again someone else is pitching a product or let's say someone talking about you about their opportunity typically if you've been in an MLM you've been in another one also you know what I mean. Let's say someone is actually pitching you to join their MLM and it is boring. I mean it's just so it's so boring. Everything you're saying is mainstream everything they're saying is so. Like you've heard it before there even is some lines even before you know what I mean. I mean I know you guys know those people I know that you've heard those people before you know exactly what it is it's like to get pitched that way. You know exactly what it's like to meet those kinds of people.

Speaker 4

04:22

It's boring. It's not that it's this is mainstream it's that they are literally being boring and you're like man this person doesn't even like their own thing or they're not excited or whatever it is you know what I mean. That's painful. That's not a fun experience to be a part of that. And obviously and you say well does even of course. Now let's take it on the flip side. Let's take it to another area let's get to another spot where someone has pitched a product to you or you can walk down the street and someone came up and they were overbearing. They were way too intense. They were way too strong. And in fact even what they were pitching you sound so far fetched so many promises there's no way it could be true there's no way they could actually fulfill what it is they're actually doing.

Speaker 4

05:01

Right. That's another that's another end of the spectrum. That's like the complete opposite. Right. Well we're you want to be in the prolific index is in between those two where you're not the crazy zone you're not in the nutcase zone. And the you know hey you know rub this coconut oil on your on your elbows and suddenly to be rich area you know to be like this super super nuts area where people go into and they say hey this is going to change you know solve all your problems and you'll be wealthy beyond your wildest imaginations. You know what to do. You don't have to do anything your entire life you know that that's crazy. That's nuts. That's not true. That's total nuts. Right.

Speaker 4

05:37

And then back to the whole boring zone where everything is so mainstream everything sucks and everything's like you want to be in the middle. OK. And one of the reasons why people struggle inside the Emelin space so much is because they sell on the mainstream they sell right in the boring zone. And the way they are delivered is boring. And you know it's funny if I speak normally on this podcast it comes across as boring as well for whatever reason. When I speak into the microphone right now and it pops out the other side it actually tones my message tones my tone down it actually turns down my tone it turns down my excitement level takes it down a notch takes down low and that's what ends up happening as well when you're speaking to people face to face or or over some message or even if it's in writing.

Speaker 4

06:23

They can still hear your voice through the words right. And you want to be in between those two zones. This is the you know the super mainstream's zone. And then there's like the nutcase crazy zone where it's super super super out in La-La land. Right. You can't sell really on either spots the way sales work is. It's all curiosity based. Kay whenever you have a curiosity on your side you have to sell logically which socks it success because you got to go in and you got to start saying you know you are competing on price. You got to start competing on the comp plan you got to start competing and it's like oh you know what's so funny is that if we all increase our excitement level about what we actually do we actually get to get more people in.

Speaker 4

07:09

OK. That's true for for selling a product as it is true for selling your actual opportunity as well. OK. This is a great sentence here. I'm sure you've heard of it and maybe maybe you haven't but it's called a one sentence persuasion course and the one thing is frustration course is. Who's this by again I can't even remember Blair Warren OK Blair Warren said this is awesome. Now if you've never heard the once in a persuasion course it is literally one sentence but this could change everything you're doing inside your MLM so please just pay attention to what it is that you're doing and how you actually deliver your message. OK listen to this. And think of this in context with the prolific index. Are you or your boring. Or are you mainstream or are you in the nutcase zone like you get to be in the middle.

Speaker 4

08:02

OK that's where curiosity lies. That's where your ability to actually close sales with urgency and scarcity lie right. If you're not if you're in that kind of the mainstream zone you can't really have scarcity and urgency. Is the only two tools a marketer actually has. All right start thinking through your MLM. Think it through your pitch or think of you how does you actually talking with people and listen to the sentence the one since the one sentence persuasion course gave. This is what he says people will do anything for those who encourage their dreams justify their failures allay their fears confirmed their suspicions and help them throw rocks at their enemies. That's the whole sentence. It's a whole course. OK let me say I need more time. People will do anything for those who will encourage their dreams justify their failures allay their fears confirm their suspicions and help them throw rocks at their enemies.

Speaker 3

08:59

Interesting. OK.

Speaker 1

09:00

Now here's where the challenge is here's where the challenge is with your MLM. The challenge with your MLM is to go take the scrip.

Speaker 4

09:08

That you're applying is giving you to sell with and we're going to start drizzling on some glaze. We're going to start or start taking some glaze from this one Senate's persuasion course so we're going to start dropping it all over the top of the script that you've given. How can you encourage the dreams of those you're going to be pitching right now. That's pretty simple I think a lot of Emblem's actually get that one right. Right. Which is which is you know hey you're going to make extra money. Hey what's it going to be like when you can retire at a young age hey what's it going to be like when your kids are going to be set for life. Hey what's it going to be like when you're getting at least 10 grand a month. You don't I mean I think you do a great job at encouraging their fears.

Speaker 4

09:44

Let's talk about justifying failures though. All right. Just the five failures justify failures. How can you justify failures for those that you're pitching in your MLM whether joining your MLM or the product yourself. Right. Oh it's not your fault you didn't do well. It's not your fault that it didn't work out. It's actually this things. You know what. It didn't even exist before. It's not even to this this option that I'm giving you right now. It did not even exist beforehand it did not exist when you were trying it. It's not even your fault you didn't try before because the option wasn't even there to truly be successful yet. All right. That's kind of. That's kind of the vernacular you'd say of something like that to justify other fellers allay their fears now allay their fears means to reduce.

Speaker 4

10:33

Yeah I mean it always means a reduced means the drop means to diminish. How do you diminish the fears of the other person. OK now to do that first of all you understand what those fears are. And some people are going have a hard time opening up their fears to you especially if they don't trust you yet. Right if you're not friends if you're cold pitching if you're cold prospecting whatever it is. So they're laying the fears one like anyway. Typically you can go with time money and resources. Hey you know ahead of time he'd own money hate and of resources right time money and resources that's the big one internal fears. I'm not good enough. I don't know how to talk to people. I don't know how to approach others.

Speaker 4

11:09

I don't know what to say right. Those are internal fears as well. And then there's like fears that have to do with the opportunity itself. I don't know if this is good. Are you going to take my money. Am I going to have to talk to all my friends and family where will I lose them. Well you know those are all the different fears that can pop up when someone you know especially when you're talking to you about joining your MLM another one is confirming suspicions. OK I'm going to teach you the ethical way to grow your downline. What ethical way. You mean there's an unethical way. Right. Anyway that's a fun one I like that one law and that helped throw rocks at their enemies. Now that doesn't need to be a person they're throwing rocks at.

Speaker 4

11:46

But it can be a concept right. Very very popularly in the MLM world is to throw rocks at the to concept. Right. All I'm working for myself right. Nine to five right. You know and I'm running out of Sprint and I'm getting all my people in place but I'm through. And so anyway it's very very common in the MLM world especially to throw rocks at the 9 to 5 which is great. It works you know. But how can you do that. The thing that you've got to remember with all of this is that you're helping the prospect throw rocks at their enemies not your enemies. Right. You're helping to justify the failures of the prospect not your own failures. Right. You're helping to confirm the suspicions of the prospect not your own suspicions. Put yourself in the shoes of the other person that you're getting into.

Speaker 4

12:38

That's why it's such a cool business so it's MLM is such a relationship business it has to be relationship business. How can you know what the dreams of the other person are without getting to know them. How do you know what the failures are like getting to know them. How can you know what really the enemies are of that person without getting to know them. You know what I mean. And when you look at those things are these are these are elements of persuasion This is the one sentence persuasion course. And if you can start to learn with this one sentence persuasion of course is kind of combine that with with the prolific index which is to not be mainstream and not to be you know in La-La crazy land. You're going to be the we speak to people the actual way you speak to people is going to be far more persuasive than than in any way.

Speaker 4

13:23

Well it's like you know the most people inside the Emelin space in general Ziv make sense. So start doing it through your MLM. How can I justify and you might actually have let's say you have people who are already inside your downline which is great. That's awesome. If you have people who've already inside your downline right now how can you justify the failures of those who were in your downline. Can you allay their fears. Can you confirm their suspicions. OK. How can you throw rocks at their enemies and and and encourage their dreams. How can he do those things. And that helps them move along helps them push them along. Every single entrepreneur I've ever heard of in my life incurred you know encounters failure if they're not means and are trying right.

Speaker 4

14:01

You better be failing your face off with great speed. I mean how can you be doing that with people who are inciter down. And how can we do that with people you're trying to prospect to and start combining that with the prolific index. All right if you're selling just the main stream stuff in a mainstream way and knows you're going to be boring you give me where you're going. So boring no one buys boring. All right. Only ambitious people by boring. Right. Most people aren't ambitious. So you just cut your market way down. OK. So too ambitious people. So to the rest of humanity. Anyway that's another lesson as well. But anyway. Hey guys I hope this has been helpful.

Speaker 4

14:44

Episode is a little bit more technobabble I kind of dove dove deep into some more concepts but thinking through what these things are. In hindsight when it really comes down to it went and when all is said and done the only real tools that a market are has is scarcity and urgency. That's it. How can you make your Emblem's scarce. How can you make your product scarce. How can you increase your urgency. Well this once in a persuasion course and the prolific index kind of combining those things together with those really easy ways to boost your your MLM you know boost the status of a boost boost the desirability of what it is actually selling anyway. A lot of technobabble this round I'm so sorry for all that but I hope that it helps you start to think through and start to see like look you just can't be selling the same thing as everyone else.

Speaker 4

15:38

You're mainstream you're boring. Can't go to this site either and wacko landie get to be in the middle right. Got to be in. Got to be in the exciting zone where you're kind of on living on the edge but not off the edge you know jumping over the edge. Anyway guys will be doing great. And please go apply this stuff. I would love to know those are guys who are and I love to see your comments. He has been commenting on stuff lately it's been a lot of fun. If you would that would be awesome too if you want to go on an iTunes and just leave a review for this podcast that helps like crazy helps me but also helps all the people who are trying to find this kind of information find it easier in little iTunes algorithm and it just means a lot to me too honestly.

Speaker 4

16:19

Honestly it actually takes me a solid hour to an hour and a half per episode to put these things out so it actually does get me super excited when I see things coming back so knowing you guys are awesome. Appreciate you. Talk to you later.

Speaker 5

16:35

Hey thanks. Please please remember to subscribe and feedback for me. Have a question you want answered live on the show. Go to seegar MLM hack's radio dot com to submit your question and download your free MLM masters at.

My name is Steve Larson and welcome to Secret MLM Hacks Radio.
I'm a goofball at heart. I'm a kid at heart and I will always be that way.
Hey, hope you guys are doing fantastic. Hope you're crushing the week. Hope everything is going great for you right now.
Hey, so I just finished something and I think you'll be interested in. I have talked about it previously in a previous episode. I wanted to tell you that my version of it is done and it's exciting. It's so cool. I am not here to pitch anyone. That's not the purpose of this podcast. The purpose of this podcast is for me to show you what I've been doing so you can do it in your own; your own MLM. If you want to join, awesome. If you wanna stay in what you're doing, awesome. I don't care. I'm just bringing that because it's an elephant in the room sometimes when you're talking to other MLM-ers so I'm just bringing it up. I don't care whether or not you join. This is not a pitch fest. What this is, is it's me feeling a slight obligation to showing you what it is that I've been doing for the last little while, because it's working very well. So, that's what this whole thing is about.
What I wanted to show you is how I get people to apply to join my down line. You should have little bombs dropping in your head right now. This is insane.
In other coaching programs ... Like I have other coaching programs that I do, you know, that I charge money for to look at people's internet sales funnels. Right? The way that they sell stuff. I go through and I critique them with them. There's so many requests I have now to build them, that I actually don't. I just go for straight coaching and I teach people. It's been a lot of fun. I've had a lot of great success stories, helped a lot of businesses. It's been great. I'm also, what's called, a 'two comma club' coach. Two commas meaning million dollars. Meaning I coach people how to go from zero to seven figures. It's a lot of fun.
This is a strategy that we use in many different scenarios, in many different industries. Okay? The strategy is that you, rather than go to somebody ... Yeah, okay. We'll go it this way. Rather than go to somebody and say, "Hey, will you buy my thing?" Instead, what we get people to do is we get people to turn and ask us to buy it from us by applying to buy it. Does that make sense?
It's the craziest thing. It flips the entire sale on the head. It keeps you from begging people to ... Anyway.
There are many people using this right now that are making many millions of dollars per year using it. It's crazy. It's amazing what it does for people. Here's how it works.
Let's think about this with MLM. Let's say that you go and you are teaching people all about your MLM and it's awesome. You get down to that really awkward point where you start to transition into pitching. You know, it's the spot where everyone gets awkward in usually. You start pitching people to join your down line. What are you doing? You are asking people to do something they were not thinking about doing that day. Now that's fine. That works. That was my job at door to door sales. When you do that to someone like a friend or a family member, that's when crap gets awkward because they were not inviting you to pitch them. Does that make sense? That's why it gets weird. That's why it gets weird.
It's a status protection play. They wanna make sure they're protecting their own status. And again, not in a bad way as in like, "Oh I'm so good," or whatever, but that's not it at all. They're just trying to make sure their own status is covered because they're like, "I don't know. Can you handle this? Have you been doing well? Am I your first person? Has other people joined? What's the comp plan like? How many people do I have to recruit to actually make a difference in my income?" You know what I mean? Those are all the fear questions that pop up inside someone's head when you start to pitch them.
So what we do is I flip it. We turn it on its head and instead of you going to them and saying, "Hey ...
Instead of you going to them and saying, "Hey join my thing," instead what we do is we flip it and we say, "Why should I let you join my thing?" What? It's crazy, but that's how it works. So we switch the whole thing and say, "Why should we let you into our world?" Basically it's hilarious that it works because you're saying, "Why should I let you pay me your money," but it works. It works very well. If someone has to apply for something ... You do the same thing if you go to college. Right? If you went to college, it's ... When I went to college I paid to apply to pay them tuition. Same concept.
How do you get someone to do that, because that's kind of intense? So the way that we do it ... Now this is usually really cold traffic, like someone who has no idea who you are, usually that doesn't work very well for them. You gotta have things before they apply for you, you know apply to you, in order to kind of warm them up so that they answer the other questions, which is like, "Who are yeah?" You know. "Do I trust you? Do you seem shady?" You know what I mean? They wanna see who you are.
So I use this funnel, the sales funnel, this application funnel. I use it online mostly to my hot and my warm traffic list. Now you guys all have hot and warm markets that's ... and you all have hot and warm traffic and you know usually in the form of family members and friends. I don't pitch family members and friends. You know most of them don't even know that I'm doing this. Only the people that have asked, right, know that I'm doing this stuff. Or people who've ... Family, immediate or extended, who've stumbled on my podcast will talk to me about that kind of stuff, but I don't tell any of them about it. None of them have any idea what I do. None of them. They don't know at all what I do, and I do that on purpose, because the first time I join and MLM they all knew, because I was that guy and I hated that. I was becoming that guy at family reunions and stuff.
So what I do is I first go get results for somebody else. That's huge. That might mean that you go work for free. In fact, it probably will. If you've never gotten results for someone else before ever, you're gonna have some issues. Okay?
Then what I do is I document those stories of those individual people and I litter those video testimonials all over the front page and I tell what's called my origin story. My origin story is all about me telling the story about how I got into the thing I'm doing. "Steve Larson, how did you get into this MLM thing?" Well and I've told you that before. There's a reason that was my episode number 1, 2, 3, 4, and 5. I went through five different stories that I went through to help you continue to break and rebuild your own belief patterns about MLM. Those stories were very crafted very on purpose; those first five episodes of this podcast. Those are the stories that I tell when I'm in my application funnel. Does that make sense? That's the very first thing.
So first, there's the story of me. You know I'm telling people, "Hey look, you know here's how to get into this thing and why I'm so passionate about it." It has to be highly emotional. Not that you're trying to trick people or be sneaky or whatever it is, but have you ever been in a movie and you walked out and thought "That was a dumb movie." That's because there's no emotion. There's no conflict. It was all action. There's no ups and downs, pauses, and speed forwards. There's none of that stuff.
There's an art to storytelling, so figure out how to tell your story. Why are you doing MLM? Ask yourself that. Why are you doing this? Do you wanna be doing it? Someone pull you into it? You trying to make passive income? What is it? After you figure out what the reason is, what's the real reason? Dive deeper. Does that make sense? So, that's the first ... it's a video of me telling that story.
When they opt in, in order to apply on the second page what I do with them is I have them fill out an application form. It's an actual application. It's on the right side of the page. They're filling out the application. On the left side of the page I just have a huge string of very nice testimonials people have shot about working with me, and the program, and things like that. It's like 15 minutes of just constant videos, and testimonials, and other cool stories and things like that. It's awesome.
Anyway, you guys will see it. It's really cool.
On the right side though is an actual application. What I do is I ask questions like, "Look, I'm really looking for the top marketers. Not just MLM-ers. I'm looking for marketers. Are you a marketer? What's your plan to promote this if you get accepted?" Right? That's ridiculous. That's huge to even ask something like that. "What's your plan to be able to ... Are you gonna spend money on ads?" You know that's gonna affect your ability to get in at all. I just need to know. Who's actually gonna be spending the ads? Who's actually gonna be spending the money? "How many people have you recruited in the past? How many opportunities have you jumped around through in the past?"
It goes through somewhat of a history and it's to do two things. It's kind of meant to rub a little bit of salt on the wound to help them realize what they have had to go through to get there. Sometimes those are painful memories and experiences. Then the other I'm trying to do is I'm trying to get them to tell me why I should accept them. I want fighters. I want competitors. I don't want the person who needs the opportunity. Oh they need this opportunity and this life. If they need the opportunity I already don't want them. It's not that I'm being mean, but the reason I don't want them is because they don't want it. Does that make sense?
If they need the opportunity and want it, sure. Then I'll join them or you know I'll get them in and that's awesome. I am not in the business of begging and I am not in the business of hand holding so much so that I have to actually get someone to have passion. I hand hold all my people, but it's because they already want it and they've been pushing for it. I can see that they do things on their own and they're not looking to me solely. I give them the systems. I teach them how to use the systems and it's awesome. I get a great relationship with my people and it's so fun. I really, really enjoy it.
I have a lot of projects in my life. I don't need a person as a project. Does that make sense? I want people to be part of my one project. Does that make sense?
So anyways I have people apply and it's cool to see live ones coming in right now.
Then on the third page, what I do is I say, "You know what? Your application is in the order that we're getting them and in MLM order does matter, because there could be a lot of people behind you who are applying right now. There's a lot of people ahead of you. So if you wanna skip the line, just go ahead and call us."
Now I do not put scheduling software on there. That always kills conversions anytime we've ever done that in any market. We did this for a visa service. Like visas coming into America. It was really interesting. We've done it for a lot of stuff and they work. It's great.
If you put a scheduling software on that third page, or in that third step, or anywhere in your process, whatever you're doing, it won't work very well. You need to give them the option to call you. Then what would we do is we would just put a sales person on the end who used what we called the four question close. They just call and it's very, very, very low pressure. That is one of the biggest keys to this whole thing. That's one of the easiest ways to find people who are serious, is that you can't have pressure. Okay?
So that's how the structure looks of the entire thing. Number one, an origin story about how I got in there. Number two, lots of testimonials while they fill out the application. Number three, I invite them to call me so they can get out of the line and skip and actually get in.
So how do I get someone to really do that though? What I do is I take my MLM and I make an offer out of it. How many MLM down lines could you go join right now? Tons. There's no difference between any of us, if you leave it that way.
So one of my specialties and my actual job is offer creation. I go create offers. Well a product is not an offer. A service is not an offer, by itself. Does that make sense? It may not at first, let me just keep talking here.
If you're just asking me to join your down line, that's not an offer. Offers makes you someone unique. Offers create scarcity and urgency. Okay? Offers get someone else excited about what it is you're doing, because they realize that you're the only one that's actually doing that? Does that make sense?
So here's what I do is I take my MLM and then I see what other things I can stack on there to make the act of joining my MLM attractive and unique again. Okay? If you're in an industry at all ... Let's say you have normal 9 to 5 job still, or something like that. If you're in industry at all and other people are doing the exact same thing that your company is, how you gonna do? Competition is great, but if you're selling the same thing, I'm saying the same exact thing as your competitor, how you gonna do? It's gonna suck. Right? A lot of the market is going to be going back and forth. There's gonna be a lot of questions. There's gonna be no tribe building in your area, because someone is doing the exact same thing over there.
So what I do is I make the act of joining my down line into an offer. I turn it into and offer and so I remind them that like, "Look if you join my down line, I'm gonna give you all of my automated recruiting systems. Okay? If you join my down line, I'm giving you all my story telling scripts that are not high pressure. Right? If you join my down line, I'll go and I'll give you more of my traffic secrets training." Does that make sense? How to actually get traffic, things like that. "If you join my down line, I'm gonna give you some ..." I haven't told anyone this yet, but there's a piece of software I'm trying to create to help people as well. "I'll teach you how to attract people to you, both you as a person and little mini products that you create in front of your MLM to pull people to you for free. By the way I'll teach you how to get them to pay you for paid prospecting. I'll teach you how to auto-close. I'll teach you how to down line management, the only strategy I know where everyone gets paid anytime anyone gets recruited. You don't have to play favorites anymore when you recruit people." Does that make sense?
Those are the things that I do on the front page and I remind them like, "Look, if you apply to join and you actually get in, you're not just getting my down line. You're getting all these other things to help you be successful."
The biggest question people have when they're gonna join a down line is, "Where am I gonna find people? Where are my leads gonna come from? I don't wanna talk to friends and family." And so what I've dedicated the last like several years to is answering that question. Solving that problem so that when people do join the down line, I have the answer. I launch the beta of it a year ago. It's actually over a year ago and it's freaking awesome and it worked so well. It's so awesome and it works. It's cool. Like oh my gosh.
So I've been teaching others how to do it. I've got my own little beta group that's been going through it and it's been a lot of fun.
So anyway, if you wanna check it out, you can. What I ask is that you don't put your email in unless you're actually applying to join my down line. Does that make sense? And that is where I'm telling you right now, that I am not here to pitch you and I am not here to ask you to come in. I'm not. Look, part of my strategy with this podcast, with this whole thing, is for me to remain somewhat third party. Okay? I'm not here ...
This podcast is all about me showing you and telling you what I'm doing. This is not where I'm here to just pitch you like crazy. That's not what this is about. I'm not doing this. I'm not gonna do that at all.
So if you go to JoinMyDownLine.com, which by the way I can't believe that was available. That's like the biggest over site in the whole industry. JoinMyDownLine.com is the example. It's the actual thing that I use to get people to join and actually apply to get in.
Please don't go past the first page. Again I'm telling you so that you can go see what I'm doing. If you wanna see what my origin story is. If you opt in, there will be a little bit of a series that comes to you; a really cool course. That's kind of an extra course not many have seen. It's just for those who are applying that help people. It's called the MLM Primer. It comes to them for free for like five days and then there's a whole bunch of really cool stories with it.
Anyway, the reason why I'm telling you is so that you can model the same thing in your own MLM. It's not so ...
So I mean if you go through the entire application process, I will ... Number one, your application, your name will show up on the front page, which is awesome. You'll see the live feed updates every five minutes. It just shows your first name to prove to people that it's not dead. You know what I mean?
This version of it is brand new launched and that feed thing is brand new launched, so there might not be ... there's not gonna be as many people ...
I just got an email from a dude asking to bring in 200 people. Anyway, that kind of stuff happens all the time and so I'm just saying that live feed does not directly reflect the only source of people coming in.
Anyway, if you want to see it, meaning how I'm doing it, go for it. I'm asking you not to go through the entire thing, you know, unless you're actually applying.
I thought I'd bring all that out though, because I can't not do it. It's the elephant in the room with this thing, is that people have asked like, "You just do this podcast to recruit tons of people?" No, I'm actually trying to build a tribe and a movement. I wanna fix some of the crappy parts of MLM. I'm very passionate about it. It ticks me off that the strategies are still stuck in the 90's. How on Earth am I the only one using a sales funnel in the whole industry? How on Earth are no up lines teaching this kind of stuff to their down lines? You know what I mean? That's the kind of stuff that kind of makes me a little bit mad. It's like, "Holy smokes, while the companies have evolved, the strategies have not." That's like us going to war and using Civil War, stand in front of the other person in a straight line, tactics. That's dumb.
So anyway, I'm very passionate about it as you can tell as I just ... That's what this whole thing is about. So if you want to see it, like I said, don't go through the whole thing unless you are literally applying to do so, but you can definitely go check out the front page. You can watch my real story of how I got into this whole thing. You can see cool testimonials of other people. You can see the live feed thing that I'm talking about. This big project, this version of it, took me a little while to finish it up, but that's partly what I've been doing the last few weeks here also.
Anyway, you guys are awesome. Appreciate yeah. Figure out a way to flip the tides. If you're like, "There's no way someone will apply to join my down line," well the reason why is because you've gotten results for nobody yet. That make sense? So get results for someone. Go help someone. Work for free. Pump value into the market and then the market will tell you, "Oh yeah here's a cool testimonial," in the form of a person giving it to you. They'll give you a testimonial and you'll be worth so much more, because people will see that you're actually worth stuff. It's way, way worse for you to just walk out and go, "I'm the man. Trust me. I'm the man." You know what I mean? That's what that is. Instead, show people. Go get the actual results and work for people and help them get results. Put that video up there.
If people don't wanna join your down line, it's because you haven't answered those questions yet. It's because you haven't proven that you're good.
Anyway, that's all I've got for you guys. That was way longer than I anticipated it to be, but if you wanna check it out you can. It's JoinMyDownLine.com and that's how I'm pulling it off. Figure out how you wanna pull it off on your own. Again, I'm asking you not to apply there fully unless you're actually applying.
You're all awesome and go crush it. Hope what you're doing in your MLM is awesome, super fun, that it's effective. You feel like it's worth your time; what it is you're actually doing. Yeah, go crush it guys. Talk to you later.
Hey thanks for listening. Please remember to subscribe and leave feedback.
Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download you're free MLM Masters Pack by subscribing to this podcast at Secret MLMHacksRadio.com.

Steve Larsen: What's going on, everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio.
So here’s the big mystery, how do real MLMers like us who didn’t cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
First off, I want to apologize to everybody. It has been I think two weeks since I have published on here. The reason why is kind of funny actually. I'm tired. That's the biggest reason. Not of podcasting. I actually really missing doing this. There's a lot of stuff going on right now. I just finished my application funnel where people apply to join my downline. It's cool to see the applications already coming in. There's a live feed where you can watch the people who are trying to apply to come in. It just shows their first name that's all, but so everyone else can see it as well so they know it's not dead or anything like that. It's been kind of fun.
The other thing that's been going on besides a lot of building, and a lot of things like that is that you know what? I'm actually just trying to take care of myself more. On my dad side, there's a huge history of high blood pressure and me dad's almost died a couple times just from having a hard time taking care of himself while sitting at a desk job. I'm like, "Dang it. I have a desk job." There's a little diabetes issues that go on. I was like, "You know, I don't want any of that." On my mom's side, like every guy has had prostate cancer, and I'm like, "Holy crap." Like I feel like I'm held under a gun and holding a ticking time bomb. Gosh. What I did is I went on YouTube, and I found the buffest dude that I could, and I hired him.
He is now my health coach. It's kind of a funny conversation. It was like, "Hey, you're ripped. Why don't I hire you?" Anyway, I went and I hired him. He created a plan, and I have been lifting like a beast everyday. I'm about to go do it again. I'm exhausted. Today's legs day. I don't want to do legs day. I have been sleeping extra. That's been part of it. For the last year, I've only been sleeping sometimes just a few hours a night because we've been building all these thing and putting all these things in place, and it's been awesome, and it's been a lot of fun, but totally neglecting like just taking care of my own self. You know what I mean? As far as exercise, stuff like that.
That's what's been going on is I realized that for me to get to the next level that I'm trying to get to because I mean as far as recruiting, check. Got that. It's been running for a year and a half. It's been automatically recruiting people. It's been great. I love it. Everyone who joins my downline, I give them the same system. That's awesome, and it's been a lot of fun. As far as like different areas, got it, but as far as like my routine, I'm realizing that I have got to change my routine if I want to get to the next level. Does that make sense? That's basically what I've been doing is recreating me. That's pretty much it. I'm trying to recreate who I am, the time that I spend, the things that I go and do.
That's totally what's been going on. I got a question from somebody the other day. They said, "Hey, should I invest in Bitcoin?" Now I actually am into that a lot, and I said ... A lot of the stuff you guys might ask is like, "What does this have to do anything with MLMs or entrepreneurship?" It has a lot to do with it, but this person asked me the other day, "Should I invest in Bitcoin?" I do. I love it. It's fun. It's exciting. It's made a lot of money, but here's the thing, you have to have a lot of money to put in in order to really make a dent in your wallet, right? I think I put like six grand in, and it's doubled since then and that's awesome, and it's really cool, but what I did is if you go back, and you look at like okay, it doubled. That's great. That's awesome.
I take that out, that means I've made six grand. That's awesome. It's been in there for what? Like four months. I mean okay. We made like what? An average of ... I'm not good at math on spotlight this year, but what? Made like let's say $1,500 in the month. Can you live on that? That's under really, really rare Bitcoin circumstances. You know what I mean? I told her, it was a girl, I told her, "No. I wouldn't. I wouldn't get distracted with that. I wouldn't get distracted." Because here's what ends up happening is ... It's kind of a rage right now, right? I'm not saying to not go do it or if you want to put something in or go do another investment. The point is just to not have a distraction in general.
If you go, and you have just one thing you're trying to go conquer, like this for me right now, that's it. I want to go, and I want to change the MLM industry. I'm very passionate about it. No one's asked me to do it. I mean I've been doing it and I see all these people doing it in a weird way, and I wanted to help, right? That's the problem that I'm trying to solve. Literally this morning, just this morning, as I woke up, rolled over, I saw an email from someone begging to give me a paid position in some other thing. It happened again yesterday. They're mad at me that I said no. Here's the thing guys, if you put more than one thing in your life, you're not going to do all of them very well.
I say no to so many things. That has become so much more of the secret of how I've been successful than anything else. I've learned how to say no. What was funny is I didn't think that would be something that I'd had to learn for a long time. The moment I got out of college, for whatever reason there was this massive influx of deals that started coming to me. I was like that's very fascinating. I got excited and I'm not going to lie. I got really the wrong kind of ambitious. You know what I mean? I was like I'm going to do it all. I'm going to take it all on. You know what's funny? I didn't get any of it done.
After like six months of work, not one thing actually got finished because there were so many things and so many new things coming at such a regular basis that none of it actually got done. When I actually got really serious though and I started saying no to things very quickly, very quickly, I was very fast to say no. It's kind of like when people say like, "Hire slow and fire fast." I kind of do it the other way around where it's like, "Look, I'm going to just say no really, really fast and say yes really slow." That's been great and it's been my guiding principle for a while now. What's been neat is my focus has gone through the roof. It'd be the same thing. How does this apply to your MLM? Well, a lot of ways.
When we talk about health and routines and whatever it is that you're doing, but if you can build your routine about whatever one thing it is that you're trying to accomplish, holy crap, welcome success because you can't not be. When your brain, and disclaimer, disclaimer, disclaimer, when your brain is solely focused though on just one problem, one thing you're trying to get fixed, it's awesome. You'll fix things. You'll figure things out. It could take some time. You might need other people's help, whatever it is, but you are much more likely to figure it out than for you to go try and figure out like six problems at once. You know what I mean? I was trying to tell this lady that like, "Look, with Bitcoin it's exciting.
Yes. If you have a lot of money sitting on the side and kind of in a reserve, sure. Sure. Awesome. I'm not telling you to. I'm not telling you not to." I was like, "You know at that same time though ..." You guys know if you've ever listened to any of these episodes at all, I believe in a concept called paid prospecting, which is where I get paid regardless if someone joins my downline or my MLM or buys anyone of my products. That's amazing. Last year it made 50 grand on its own. $50,000. That's incredible with no ad spend. Okay? I know I hit the nail on the head last year on that one. That was really, really cool. Now that meant I was making at least $100 a day. You know what I mean? It was pulling at least a grand a weekend.
Okay. Let's see Bitcoin do that. You know what I mean? That's what I was trying to show to her. I was like, "Look, if you go make one of these paid prospecting things, it not only will get you paid, but it can blow out of the water any part-time job, any other thing you might be picking up, whatever it is." That's what Secret MLM Hacks is. That's what I've been putting together is teaching people how to do that. Anyway, I wouldn't have more than one thing in your life. I wouldn't go and say, "Hey, I'm going to do this. I'm going to do that." Just choose one thing. There's another podcast show that I have. I interviewed this lady on it towards the beginning of the show's existence and I still don't totally know what she does and I don't think she does either.
Because she's so allusive on like "hey, shiny objects, shiny objects, rabbit, rabbit, rabbit," she doesn't get any of them done very well. It's the same thing when you see someone switching opportunities like a beast. Like I'm in this now. I'm in this now. I was doing door-to-door sales for two summers because I want to learn how to sell in hardest environments. That's the reason I did it, which sucked, but it was great though. I learned a lot and I learned a lot about selling and persuasion and things like that. It was fun. There was this other couple that was there besides my wife and I. Oh, I remember. I shouldn't say it though. Anyway, whatever. They had Shakeology I think it was. Then like three months later they were in ...
Crap. I can't remember what it was. Anyway, that was like four, five years ago. I think they've switched probably five or six times. I mean they're in so many different MLMs right now. It's ridiculous. That's part of the issue is that people blame the vehicle. Now the vehicle might be wrong. You may need to get out of the vehicle, but most the time it's the person driving it. They don't give it enough time to even work. They don't give it enough time to get things. I'm not going to lie. I don't want to go do this workout right now. Man, I turned down this deal to build an internet sales funnel for somebody for $50,000. Why? Because I'm focusing on my one thing, which is you guys. Does that make sense?
There's some pain behind it, but oh my gosh, there is so much more success in just having one thing that you're focusing on, one project, that's it, that's all you're allowed to focus on. Don't focus on anything else to make a million bucks. You understand? When you do that, it's amazing the resources that will come into your life. It'll amaze you how far you'll be able to take that problem that no one else would be able to because it's very hard for the whole human race to focus on one thing at a time. Does that make sense? Each individual person has struggles with this. If you can master it and learn to say no, learn to say no like crazy, I mean you're going to take it in places that you did not imagine.
Anyway, that's all I got for you guys. I'm sorry that it's been a little while. Just my own capacity has been a little bit capped lately. Anyway, I'm excited to keep going on this though. I'm excited. If you do want to check it out, I just finished ... You know what? I'll do a whole episode about it. It's really, really exciting and I can't believe it's working. Anyways, I have been very hard at work getting all these things together, doing tons. I have a beta group right now. About 20 people who've been going through everything before all of you to make sure there's no kinks in it. Make sure everything's worked out. It's been great. They're going nuts over it. Anyways, the launch itself for this whole thing will probably be in another few weeks.
I keep saying that, but there's a few things I got to finish. I'll do a whole episode telling you guys where I really am on everything. Anyways, appreciate you guys listening. Hope you guys go just focus on one thing. If you got like, "I'm in MLM and I'm focusing on this business over here and I got this over here," in our minds we convince ourselves that that's awesome and we should be worth much or I'm sorry, that we should be worth more because I've got this going and I've got this going. This person over here said, "This is about what I'm doing, but they over here said this." It's like we get into these games where we want to ... It's about status. Not in an evil way.
Not in a bad way, but it's about status where we feel like the more projects we're a part of, the more status we have as a person. We feel more important and that's okay. It's not a crazy thing to think that or want to feel that. That kind of status protection does not equal income. Okay? That's not where it comes from. Just kill every other project you're doing and just choose one. If that means you get out of MLM, great. Whatever it is that you feel like you need to be focusing on and doing only, those are the things to do. Don't worry about anything else. Kill everything else. Get rid of it. It doesn't matter. You'll never get ... What's that? It's actually in the book "The One Thing." It's a great book.
It's a Russian proverb. I'm not going to be able to say it correctly, but it basically says, "Look, if there's two rabbits, you can't catch both by chasing both." Does that make sense? You can't catch both by chasing both. You got to chase just one. It's the exact same thing with this whole thing. You're not going to catch multiple opportunities, guys. You're going to catch one. You're going to master it. If you are going to expand, you're going to hire other people to help you do the job you were doing and then you're going to go get the next thing. That's how this happens. It doesn't happen the other way around. Anyway, just remember what this whole thing like ... That the obstacle is the way.
You know what I mean? Whatever the obstacle is, it's in front of your head. That's exactly what you should be focusing on and pushing through. Wherever the grit is, the thing you're looking least forward to doing is probably the thing you should be doing. Does that make sense? If there's one where it's like, "Oh, I love to do this and it's this looming thing," what ends up happening is we start to distract ourselves from what we should be doing by taking on a new opportunity whether that's an MLM or another business or something. Does that make sense? Start looking at your activities. Start to figure out am I distracting myself right now?
Am I trying to keep myself away from what I know I should be doing by fooling myself into thinking that I'm being productive because I'm working on something else? That's like the easiest progress lie ever. Okay? Start thinking about yourself instead. What do I want? What do I want? What's the thing that I'm going to go for? Is it do I want to build a huge downline? Awesome. I've got a cool system for you. Do you want to build something else? Cool. Whatever it is, choose. Get real passionate about it. If you're not already, maybe that's not the right thing. Does that make sense? Then when you get that thing, say no to everything else. Don't be fooled about progress. Don't confuse progress with achievement.
You know what I mean? I've said that several times on this thing, but anyway, that's the whole point of this. Should you do Bitcoin? If you want to be a pro Bitcoiner, sure, or if you got crap tons of money sitting on the side and you want to do something with it and just kind of sit and hold and invest with it, sure. As like an income, no. Are you serious? No. No. No. No. No. Think about this, when there's a huge swing in the Bitcoin market or stock market or whatever it is, any investing, that means they've made like 10% that day. Well, you better have a lot of money in there to make a difference with 10% and they're excited on that day? You know what I mean? Anyway, that's the whole point of it.
That's all I'm trying to say. Focus on your one thing. Don't get distracted. Figure out what that is. Anyway, I got to go do this work leg workout, which I'm not looking forward to. This guy's a bully, man. All right, guys. You're all awesome and I'll talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.

What's going on everyone? Last Christmas I went to a Phoenix Suns game down in Arizona. That's where my parents live, and I went with my brothers, and it was awesome. In the stands, we were there in the stands, and the game was cool. It was awesome. We're in this big arena downtown. There's lots of life, it was at night obviously, and the city's alive. It was super fun, right? Very vibrant. A lot of life. That's what it felt like, and you walked in and it was an indoor arena, a basketball court in the center obviously, and it was a lot fun, but I remember sitting down, and I was looking at all the different logos of all the businesses, all the people who had paid to put their name and their logo inside the stadium, right? Lots of money inside of it. Lots of money on those ads. Lots of money, and there are two kinds of these ads though. I remember sitting down and I was looking, and was noticing that there was a difference. There was really two kinds. There was one kind, and this difference is one of the major reasons why I know my upline didn't know how to teach me to be successful when I was doing MLM for the first time, this one difference.
I was looking around, and I was reading all the signs. I'm really fascinated with ads. I'm the kind of guy who would watch an infomercial for fun. I get it. I obsess over it, and I know it's one of the reasons why I've been able to be good at it. I encourage you to obsess over your craft also. But anyway, so I was sitting down and we were in the basketball game, and it was a lot of fun. Very close as I remember it. It was a great game, and like I said, there's two different kinds of businesses that had bought ad space. The first kind was they just had literally their logo and their name, and that was it. That was it. The second kind had a logo, a name, and a call to action. There was an offer on there, meaning it would be like, "Until Tuesday, get two extra tacos for just a dollar each," or something like that. I was like, "Huh, that's interesting." One kind of business type in this arena just wants their name out there, and they're literally throwing money away in my mind. The second part though, they had an actual offer on the ad with a call to action. They were trying to recoup money from the ad space they had purchased. Interesting. Hmm.
Let's think about the difference between those two real quick, because the difference between those two is why I can do paid prospecting, meaning I get paid even when someone doesn't join my downline. Last year I made about fifty grand that let us go, we went on a cruise, my wife and I, we went for our anniversary, I set up a bunch of cool stuff in my home office, we got a gym, lots of stuff that it did regardless of somebody joining the downline or buying a product or whatever it was. Those are the kinds of systems that I give my downline, these paid prospecting systems, and because of this one principle, I'm allowed to do that. Any time you place an ad, any time you go and you put your name out there, this is the reason why I don't have a business card. Any time I go put my business card out there and I say, "Hey, here's my business card," it's nothing. There's no call to action, there's no offer. There's literally no reason. I literally just gave it to them so they could put it in the trash for me. That's it.
I know I did that episode a little while ago about business cards, but this one principle, you've got to understand that there's a huge difference between promoting and advertising. An ad versus a promotion, and most people in MLM, like 99% of them are stuck promoting their MLM. One will get you a lot of money. One will get you almost no money, but you'll spend a lot. Does that make sense? If I am just running promotions, if I'm just promoting my MLM, it means I don't care who I'm targeting, I don't care who sees my ad, I don't care that I had to spend money to get it up there, I don't care to make back the money I spent to put the promotion up there. Does that make sense? When you're promoting, in my mind, it is the absolute least effective kind of marketing that's out there. Big corporations are known for this, right? Massive, massive with huge, deep, unlimited pockets, and they'll go buy an ad on the Super Bowl and spend millions and millions of dollars just to get their name to flash on the screen a single 15 second spot, right? Or even they'll just put their name inside the actual arena itself. That's it. Coca-Cola and their name's spinning around the inside of the stadium. That's it.
They can afford to do that. They've got a massive, massive, massive bottomless pit of cash they can just toss at stuff, right? They're in an awareness branding stage where they don't care about anything else except sustainability, people seeing the name over and over, that's it. They don't care about recouping the ad cost. I care about that. My ability to go and create some piece of marketing where I can recoup ad costs, now we're getting into sales funnels. Oh, baby! That's my actual job if you guys don't know. I build sales funnels for a living, and the reason that they work is because they are based 100% on recouping ad costs. How does that sound as a business owner? Sound freaking amazing. What I did, and what I do, is I place cool pieces of training, these cool tools, things I'll ship to you, stuff like that, for very cheap. Even I'll give them away for free even if someone just pays for the shipping. I do that kind of stuff all the time. After they buy that first thing, I'm like, you know what, if you like that, you also might like this. There's a little upsale that says, "Hey, I think you might like this." A good percentage takes that next one.
Well, now I'm already making money, right? My average cart value is now above what I paid to get that ad out there. That's a way better form of marketing, and most people, they get out there, and all they do is they just start promoting their stuff. They don't care where their ads are at. If you're spending money for an ad, would you not care who's actually seeing it? Think about this with your MLM. Think about this with who you're promoting to. Think about this with the people that you have been even walking to and talking to. Are they even in the market to hear about your MLM? I'm not saying you shouldn't talk to them about them, but I am never, ever, ever going to buy a pink Volkswagen. I'm not going to. I'm not in the market for it. I will never buy it. I do not have a preset disposition to buy that, right? A lot of times, guys, if you want to get better with your MLM, if you want to actually get people recruiting and get people, you've got to solve a problem for them.
"Hey, I'm going to teach you guys how to do X, Y, and Z, or I'm going to give this away to you for free," or whatever it is, and you're paying to place that ad in front of somebody, if you've some kind of loss leader out there, if you've got some kind of product out there, some kind of ad out there, figure out some way to recoup on that ad cost, and now you're getting customers for free. Does that make sense? If I can just get that first interaction to break even in my pocket, in my wallet, boom! You're getting customers for free. You literally have created and redirected a traffic stream towards your direction. How cool is that? That's why I can do what I do. That's why this works. That's why I'm so passionate about fixing this for so many people. What I did is a systematized it. I put the whole thing into a system, and that's what Secret MLM Hacks is. That's what the product is. It teaches you how to do that. That's step one of five. Now, there's four others, which are mind blowing and automate everything. It's true duplication. It's awesome, but that's why.
People ask, like, "Stephen!" The other day I got an email from someone, and this has happened many times. I've been approached by five MLM owners about my system. I've been approached by tons of people who are like, "Hey, I've got this huge team. I'd love to come join you also, and I'll bring hundreds and hundreds with me and put them under you." That happens frequently. Why? Because I solved a legitimate issue in the MLM space. I'm not trying to pat my own back or toot my own horn here. I'm just trying to tell you, if you really want to get massive with this, you can do it. Figure out what your biggest pain point is, solve it, and turn it into a system that you can give away for free when people join your downline. What? Boosh! Value bomb! Does that make sense? I hope that that's clicking. That's all real marketers do. Real marketers. Real marketers, and you're in multi-level marketing, so you're a real marketer. You're listening to Secret MLM Hacks Radio. You're a real marketer. Real marketers try to spend as much money as they possibly can in order to acquire a customer, and then they figure out how to break even with that ad cost. They figure out how to make that money back.
My friends, that's the kind of stuff the uplines don't teach. That's why I am. Does that make sense? I had to go to a different industry. I had to get an expertise in a different area and come back to the MLM space to help teach that. That's why I'm doing this. So anyways, I've got books all over the place. I love books. I don't read them as much as I want to right now, I'm in kind of a different execution phase as I go, but anyway, I buy almost every MLM book that I see, and it's because I want to see what they're doing. If someone takes the time to write a book, they have to have some good ideas, unless it's like a pamphlet. I go though and I start reading through it and I figure, "Hey, that's cool. Oh, that's bad. Oh, that's cool. Oh, that's bad." You know what I mean? Anyways, I'm not going to tell you the name of this book because I got some positive feedback and some negative as well, but this book goes through tons of low cost tactics for growing your network and advancing to the top of your pay plan. It's cool. There's some great stuff in here, there's just a lot of stuff that I also totally disagree with.
So let's think back to my experience watching that basketball game, right? There are certain pieces in here that are just straight promotional when I was in that basketball game, there's certain pieces that were floating around and companies paid all this money. They're just trying to promote their name, get their name out there, but then there's other pieces where I can tell it's an actual ad. I can tell that they are actual marketers. I can tell that they are trying to recoup an ad cost, and there's an offer attached to the ad. Does that make sense? In here, here's a list of things that you're not supposed to leave home without. As an MLMer, this is what these authors say you should never leave home without. Number one: soundbites. That could be a cool idea. I'd put them on flash drives, you know? That way you can hand it out, but I'd tell people that you don't have that many on you and you want to get it back from them so they've got to call you back or something like that. Don't leave home without testimonials. I actually agree with that one also. That's awesome. Testimonial from someone else is worth way more than you own words.
The next thing it says is business cards. I actually really disagree with that one. I don't have a business card, I don't plan on making a business card. The only time I ever made a business card is when I had a promotion thing on it, and it was for a specific event that I was attending, and I could measure the effectiveness. It's kind of interesting. Anyway, brochures. Brochures in my mind are like websites. I think websites are garbage, and it's like hitting a flat wall. Internet sales funnels, though on the other hand, that's where the money is. Oh my gosh. A website though, like a brochure, brochures, that's a great way to just print a whole bunch of stuff and waste a lot of money printing stuff. I hate brochures. How many times, like okay, let's say you spend tons of time going out there and actually hiring some awesome sales guy, but then all he does is he stands in front of the store and just hands out brochures. How many sales do you actually get from a brochure? I don't know. I've never had it happen. Same thing with the next one on here, which is catalogs. Now, I get that that if you're selling the products and stuff like that, but I don't know.
Article reprints, maybe, but it's got to be a give and a take thing. You can't just hand them out like candy, meaning somehow you've got to get that prospect to invest in a relationship too. That's why I ask people for their email or their phone number or something, that way I know that they have invested in the relationship back. They've also given. I can't just give for free free. You've got to sell stuff that's free also. Tip sheets, I don't even know what that is. Research studies, maybe, but I feel like when you pull out a research study, you're farther along in the sales process. I don't really lead with a research study. I don't know. I don't know what my opinion is on that one, but that sounds a little more promotional. These are all promotional things almost. Now, CDs and DVDs, I agree with that as long as you're not giving it away for free. CDs and DVDs, somehow they've got to pay for it. That's why I do free plus shipping models all the time. It's free, but they pay for shipping, so if someone isn't willing to pay just a few dollars in order to get something that could benefit themselves and their business and their life, I don't want them to even be a lead. Does that make sense?
Okay. I'm sifting. It's literally filters all over the place. Okay, next one. Next one on here it said is bookmarks. That sounds like a supreme waste of money. Toll free number, don't need that. Google Voice is totally fine. Next one on here is voicemail. That kind of comes with it. I don't know why that's considered to be a promotional item. Next one on here, recorded info my phone. I mean, if it's a free training or something like that. Bumper stickers and buttons. That's a supreme waste of money. I would not do that at all. How the heck would you recoup ad costs from that? I mean, I guess. I just hate that. I come from the direct response marketing world where we measure the direct response on the actual consumer the performance of the ad, so if the ad sucked and the customer didn't do anything with it, we're not going to keep spending money on it, but that's exactly what this book's telling you to do. Product samples. Yeah, but again, I would somehow figure out a way to make these guys, somehow you've got to get that customer to have skin in the game, so either make the offer better or make it super cheap on their first one, or collect some information from them that's usually more hard to get, or set up an appointment to come back. You know what I mean? Something.
All I'm trying to say is, let me wrap this up here and I'm going a little bit while here and I'm getting a little more in the weeds. Sorry about that with this episode here, but the whole point is you've got to ask yourself in your MLM business, are you promoting your MLM, or are you advertising your MLM? You're a true marketer. You should want to spend as much money as possible. Please, for the love, become marketers, real marketers, and learn how to use ads. Now, it might help you to know that I don't know how to use Facebook ads. I know how to use other ads, so I hire someone out. I just go find someone. There's people all over the place that will do that for you. It's great. It's awesome. I didn't have to learn it. I used a team. I outsourced. Does that make sense? It's the same thing for your guys. Think through what are the things, and I'm not telling you to bag on or nitpick on your upline or anything like that, but just think through effectively, I mean really honestly. What are the things your upline has told you to go do that is straight promotion based? Waste of your freaking money, money you should be spending on ads that you can track and see the effectiveness with rather than hand out a brochure.
You're never going to see them or that brochure again. You know what I mean? Has it happened where someone actually gets recruited from it? I'm sure, but the effectiveness and efficiency of it is so, so, so small, you have to hand out billions of those things. That's just, I get sick thinking about it. I hate marketing like that. That is so awful. Find out what things you're doing where you actually can't measure a direct impact on. Does that make sense? If I'm going out and I knew when I was doing door to door sales, if I knocked on a hundred doors a day, I was going to get at least two or three sales. That was good. For what I was selling door to door, that was actually pretty good. I just tried to do that, and that's how I measured it. My marketing was my actual walking door to door. Does that make sense? Figure out what it is that you're doing, and try and figure out are there tasks that you're doing, are there tasks that your upline is having you do where you're just kind of being busy rather than actually pitching people?
That's what's so cool about ads. Ads let you pitch people. You spend a little money to get it in front of them. That's fine. Figure out how to recoup the ad cost. As soon as you do that, man, you just got yourself an unlimited source of leads. That's the kind of stuff that I never had any MLMer ever mention ever that I'm excited to keep teaching you guys inside my new product that'll be coming out soon. Yes, that's a shameless plug. I hope you guys all get it. I'll be offended if you don't, because it is freaking amazing, and there's nothing like it in the MLM space. I literally had to create it. It's been four years in the making to put this thing together. Got some awesome guests coming in and teaching stuff, got some awesome. Anyway, you guys will enjoy it. Hey, if you want, hint hint, nudge nudge, look at what I'm about to do right here. Watch the magician's hands. Watch the man behind the curtain. Listen to me right now. If you want me to teach your downline more about systems they can use to recruit the right people, attract the right people, create automation in the recruiting process or in the lead gen process, if you want anything like that or you want me to be teaching you that, there are five free videos you can go get at SecretMLMHacksRadio.com.
When you opt in, there will be five days. They'll come five days, one in each. I'm sorry. I'm saying this super messed up. There will be one video that comes each day for five days, and it's going to walk you through. Each video's 15-20 minutes long, and it's going to walk your downline through ways they can set up your MLM in a way to make it unique and sexy and attractive again in a world where MLM is no longer that. I'm very excited to show you how to do that. It's free. I recommend you watch it with your downline, send it to your downline, and guys, I hope you enjoy it. Guys, I'll talk to you later, and we'll see you next episode.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM masters' pack by subscribing to this podcast at SecretMLMHacksRadio.com.

What's going on, everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. So, here's the real mystery. How do real MLMers, like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.
Hey, guys. Hope you're doing great. I hope the week's gone fantastic, and I hope that the rest of the day goes well for you as well. Hey. Listen. I grew up in Littleton, Colorado. It's a city just outside of Denver. I loved it. It was a lot of fun. It's a city right in between Denver and the mountains. It's kind of an outdoor playground. I loved it a lot. Growing up though, I was always kind of the kid who was trying to sell whatever knick-knack to whatever person. You know what I mean? I was like in the movie Hercules, that guy that was running around asking people if they want to buy sun dials. You know what I mean? I was that guy. I've always been trying to sell stuff.
What was funny about it is I never realized that I was that kind of guy, and you probably can relate with me. I never realized that I was that kind of ... There was never that introspective moment like, "Oh my gosh. I'm that guy," you know, like, "Oh my gosh. I like sales. Oh my gosh. I like business." What was funny is when I got into college, I still had not captured this persona. I had not owned who I naturally am yet. You know? I had not owned that, and so it was weird. I was in business classes, and I was going to marketing classes, and we'd be learning all sorts of crazy formulas and all this stuff, and people would ask, and professors, and teachers, and leaders, and stuff, they'd ask, "Hey, Steven. What is it you want to do?"
Deep down inside I always knew I wanted my own business. I always wanted to be able to run my own thing, but I almost ... I got my perception of what it meant to be an entrepreneur from a lot of Hollywood stories, and from a magazine articles, and from YouTube. This whole persona of what it meant to be an entrepreneur started sitting down on me. It was weird. I had a hard time accepting the fact that I wanted to be an entrepreneur, because in my mind, thank you very much, Hollywood, I was falsely believing that to be an entrepreneur it meant I had to be greedy. It meant I had to go out and I had to be this guy that was constantly wearing a nice suit. There was always a briefcase in my hand. I was walking all to a meeting always. You know what I mean? It's super ... I didn't know what it meant.
All I knew was I wanted to run businesses, and I had been doing it in college. I had started several. Several of them were actually quite successful. It was actually a lot of fun, but I had a hard time telling people ... because all the other students around me, all of their goals were always like, "Hey. I'm going to go work for JP Morgan. Hey. I'm going to go work for this. Hey. I'm going to work for ...", you know, huge, huge people. They're like, "Steve, what are you going to do?" I'm like, "Well, I am going to start a business."
I remember the funny looks that I always got, and I had a hard time, because I was excited to tell people, "Oh my gosh. This is what I want to do," but the reactions that I would get were so ... I don't even know what to say. They were negative almost, not negative, but it was always like, "Oh. You're that guy." You know what I mean? That was the like, "Oh. Good job. Go try it. Oh. Good job. Yeah. Oh. He's going to be an entrepreneur." You know? That was the mentality that I could tell a lot of people ... the reaction that I would get a lot of times.
And so, for years, with everyone, I mean everyone, with not just friends, but family, you know, my wife, parents, I mean, anybody, anybody, those closest to me, and even myself ... I had a hard time accepting the fact that I wanted to be in business for myself. I had a very hard time saying that to people I respected most. I had a hard time owning my natural desire. That's literally the entire topic of this episode. I just wanted to ... As I've gone and this secret MLM Hacks product is about to launch here in the next little bit, as things are starting to fall in place ... I mean, I've had to become more and more clear with what it is I actually want, and I had to have learned to be okay with that, not that I wasn't okay with it, but I had a hard time telling people what I even wanted, what my goals were, because I was afraid of offending someone.
I had a hard time in college telling people what I wanted, because I was afraid that people would look at me and go, "Oh my gosh. That's a greedy guy. What? You just want money?" I'm like, "Yeah. I am intentionally trying to make a lot of money. You know? And you should be too." If it's not something that you're okay stating in a food court and publicly, start checking yourself. Why are you doing what you're doing? Are there internal desires that you have that are not being consistent with what you're saying? I guarantee you that as soon as you start to put your words in your conversation and the conversation in your head and it starts to actually line up with what is inside you, oh my gosh, you guys, stuff starts falling into place for you, because you get true. You get forward. You start to tell people, "Yes. This is what I want," and you move forward, and you start going and going.
You know, it's funny. There was an MLM I joined when I was in college. I didn't know what I was doing. I was trying. It was a good experience. I'm glad that I did it, but there was this MLM that I joined in college. I had a hard time admitting to people that I had joined an MLM. I wasn't willing to admit to myself or to others that I was in an MLM. Have you ever felt this? My guess is that you have. If you're on this podcast, you've probably had that feeling before. You know? There was even a different one that was local to where I was.
I was not a part of it, but there was the actual headquarters for a different MLM was near where I was. If I said the name, you all would know it, so I'm not going to say it. But they came out and they started trying to tell people that they were not an MLM. It confused the crap out of all their people, like, "Wait a second. What?" "No. This is not a multilevel marketing company. This is a direct sales company." They kept trying to change the name. I started noticing that all of these people started trying to do that too, that the term MLM was almost like a swear word. I get it. I know that there are people who go make a bad name, but that's true for every industry, but masking it is you merely not owning what it is you actually want to do. Does that make sense?
Okay. I went online real quick here, and I actually started looking through all the different phrases that are synonymous with MLM. What are the other things that we can call MLM without calling it MLM? Well, we could call it network marketing. It's like, okay, that's a pretty standard one. Direct sales, right? Direct selling, referral marketing. Oh. That's not MLM. Business opportunity. It's like, "What?" This one killed me. I heard this one today actually, circle of influence marketing. Circle of influence marketing? What? How much denial are you in to say that? Okay. Anyway ... I'm trying to be sensitive to this, but ... Pyramid selling. Now, that just sounds crazy.
Anyway, there's a lot of friends that I had and a lot of peoples I started rubbing shoulder with. Every time I saw someone who was in an MLM, they would go out and they would start to say, "No. No. No. It's not an MLM. It's just this." Okay. By definition, by law, if it's three tiers ... If it's two tiers, that's affiliate marketing. It just means you have a rewards system for the second tier. If there are three tiers, if there are three tiers of compensation, it is by definition an MLM, right? Multilevel marketing, multilevel marketing.
You know, I had this moment a little while ago, where ... I'm not sure if you guys ever read the book, The ONE Thing, by Gary Keller. Gary Keller is like Keller Williams, real estate, you know, massive, huge, huge, huge real estate company obviously. But Gary Keller goes through and he starts talking about how let's think forward about what your goals are. What is it that you want to be? What is it you're trying to become? What's your some day goal? What the thing that you want to be doing in 10 years?
What's funny, what's interesting, I actually, for a long time, I kind of shunned that question. I have no idea what I want to be doing in 10 years. I have no idea what I want to be doing in five years. I know it revolves around me having my own businesses still. I know it revolves around me charging the path and honestly doing a lot of the same things I am now. I'd love to have my own software company. I'd love to be able to ... It's interesting to start thinking that, like what is it that you actually want? Are the things you're doing today actually contributing to that long term goal?
There was this ... I can't remember where I've heard this. I've heard this several times though. There was this ... I think so anyways. Anyway, regardless, there was this billionaire that was getting interviewed on some .... I can't remember where it was. Anyway, this billionaire was getting interviewed, and he was giving advice. This was his advice. He said, "Okay. Think through your 10 year goal. What is it that you really want to get? What is it that you want to be? What do you want to have? What do you want to be doing in 10 years? Get really clear on it." Okay. 10 years.
Now, what would It take for you to achieve all of that in the next six months? That's crazy. That's nuts, right? He said, "That's how billionaires think." They just go through and they do the most important tasks, and all their tasks are only focused on that one thing, no distraction, complete honesty with themselves as they do it. There's been several times, I know that you guys have probably seen the same thing before, because a lot of time the people get into MLM, it's the very first business thing they've ever tried ever, which is great. That's awesome, but part of that is someone needs to start ... the new person needs to begin owning what they really want. Some of that takes some personal acceptance. Sometimes that's hard. That's not easy to do.
There's a lot of belief involved in your own self to go and do something like have your own business, or have your own MLM position and make it successful, or start anything new, or charge the path of something that's already been proven. You know? There's a lot of belief and this level of self-confidence, and it's something that it took me a long time to go get before I felt like I could stand up in a food court and say, "Yes. I am Steve Larsen, and I want to be an entrepreneur. I am Steve Larsen." For a while it took me a long time to just to say I want to be an entrepreneur. It took me an even longer amount of time to say, "I am one." Does that make sense?
You are in MLM. You area multilevel marketer. Own the thing. The more people you're offending by saying that, the better. It's counterintuitive. It means you're actually marketing. It means you're actually doing what you should be doing, right? There's a great marketing quote, "If you don't offend someone by noon, you're not working hard enough." It's the same thing for multilevel marketing. You got to believe in yourself though while you do it. I wasn't planning on doing an episode about this. I honestly just sat down. It's been on my mind, as I've watched other people start to grow and start to gain the personal development that MLM requires and any kind of business requires, is belief in one's self, right? This total trust in what it is you know you want, not just to believe it, but to say it to other people.
There's a great quote I cannot name. I don't know ... I can't say his name, as I'm not good at other languages, besides English. He said, "Man is made by his belief. As he believes, so he is. Man is made by his belief. As he believes, so he is." It's fascinating. Ask yourself, what are you believing? What if you believed about yourself? What if you believed about your potential and your capacity, what your actual goals are. What are those beliefs? Start getting real with yourself on what those things are. Start figuring out what that goal is in the ... You know, what's nice about setting that goal our there is that it actually makes a lot of decisions for you. You no longer have to think, "Oh. Should I go do this? Should I go do that?" No, because it's not part of your original goal.
If that's not part of the thing you're going for, then decisions made for you. Don't go for it. Does that make sense? It's been one of the scariest questions I've started asking myself lately, what do I actually want? Right? That question has led me ... I mean, I most said something I'm not allowed to say yet, but it's one of the freakiest things. Me getting real with want I actually want has led me to me to do things that others are calling ludicrous, but because I am driven by my end goal, and I'm finally confident in stating what that is to myself and to others. I just legally, I don't know if I can say it yet. It'll be very exciting. Stay tuned to this podcast by the way, but I believe in this product that I'm launching that there are massive measures being take, so that it changes the MLM industry. That's the whole goal.
I'm tired of how things happen inside the whole industry. I'm tired of the whole tactic's stuck in the 90s. You get MLM, it's broken out of the box. The tactics the up line teaching aren't totally aren't totally accurate. Anyway, I'm not saying they don't work, but they're not effective. They're not efficient, I should say. Anyway, side rant, but it's been fascinating. My whole question, my whole hope, while you are actually pushing, wherever you are in the journey. If you're starting out brand new or you're far into it, or whatever it is. Start asking yourself, what do you actually want?
I challenge you, once you know what that is, number two, own it. Man, put it all over your wall. I mean, I've got quotes all over the place. I've got quotes on my desk. I've got quotes literally, all over the place just things, just trying to keep my in state. Remember the goal. I've got this goal that's constantly going through my head. It's two thousand seven hundred and I think thirteen dollars a day. If I do that, that's a million dollars in a year. $2,700 a day. I had a hard time admitting that I wanted to make that kind of money for a long time, because I had to break ways that I was was raised in. I had to break beliefs of, you know, that I picked up in school that weren't correct. I had to break beliefs of people who are well meaning, but ill informed, as far as my potential and the things I wanted to do, and you're the exact same way.
Start thinking through the believes that you have about yourself, and your potential, and the things you can do, and get real with them. Call it MLM. Don't sugar coat it. Whatever it is, your dream, the industry you choose, the thing you're going for, if you're not clear about what it is you actually want, don't expect anyone else to be clear in helping you. Does that makes sense? I hope that makes sense, what I'm trying to say. If you're not excited, no one else is going to be excited for you. You're the only person who cares about your own success, not that other people don't care about you, but you're the only one who's actually going to drive it. You know what I mean? No one's going to call you accidentally and be like, "Oh. We've got 100 people who want to come join your down line."
That happened to me about two or three days ago. Someone emailed me, again, wanting to bring several thousand people of their down line into mine. It's like, "Oh my gosh." It's because of the stuff that I do, the stuff that works. I never, ever, ever, ever tell you guys what MLM I'm a part of on this podcast, for that reason. That's not the purpose on it. I am not here to recruit. I am here to share the tactics. I'm here to share the mindsets. I'm hear to share all of the different pieces, and the methods, and the marketing, the automation that I use to actually automate my down line. To make a sustainable, duplicatable down line, actual passive income.
I think my first check in MLM was like 13 bucks. I was like, "Oh my gosh. My tactics have got to switch, because this is not ... I'm not doing this." Anyway, I'm not bagging on anyone who's doing that. I'm just saying there's other ways, and there's much better ways, thanks to technology. Anyway, I hope that's making sense though, what I'm saying. Be real with what industry you're in. Don't try to sugar coat it. If you're in MLM, be freaking in MLM. If you know what your goal is, stand up and shout it from the rooftops, "This is my goal. Get it out of the way. That's what I'm doing, right?" I wish it had not taken me so long.
As I was growing up and I started doing this stuff, I wish I had been more confident in what my goals were. I was so nervous about what other people were going to think about my goals. I was so nervous about my ambitions and what other people were going to say about them. It's stupid. Don't do it. Get clear with it on yourself, and then get clear with those around you, and your friends, and your family, and your loved ones, and your spouse. If anyone around you asks, "Be real, clear, open, and honest."
Steven Larsen, what is your goal? I want to make a lot of money, so I can be heavily involved in philanthropy. That's my goal. There's numbers attached to that, and there's timelines attached to that, and I'm trying to break them all, and I'm trying to go as hard as I can, and push hard, and everything, but that's the goal, make a crap load of money and do a lot of humanitarian work. I had a hard time for a long time accepting that that's what I was trying to do, which is stupid, right? A lot of people would hear that and go, "That's a great goal." Well, I don't know why, but I was really embarrassed to say that. You know? I don't know how, but I want to change the world. You know? Anyway, just get clear with yourself and your goals, especially if you're brand new inside of business in general, or trying stuff new, or whatever it is, you can't lean on the approval of other people for very long. That's going to let you down real quick.
Anyway, I'm starting to rant now. I usually do not get on a soapbox like this with these episodes, but anyway, regardless, hopefully it's been harmless. Hopefully you guys have enjoyed this. If you have, you know what would be really nice? I got onto iTunes the other day. I would love it, if you wouldn't mind, go over to iTunes and leave a review. I would love to know ... I do read them. I got on iTunes the other day, and there's a whole bunch on there. I was like, "Whoa." This podcast has only going for like two months. This is super cool. What month is it? Three months I think. Anyway, regardless, I would love a review if you guys wouldn't. Open, honest feedback. I read it, good or and, I would just love to hear what you have to say, so anyways, hope you guys are doing great, and I'll talk to you later. Bye.
Hey. Thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecetMLMHacksRadio.com to submit your question, and download your free MLM masters pack.

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who wanna grow a profitable home business ... How do we recruit 'A' players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
Hey. What's going on guys? Hope the week has gone fantastic for you. I love reading. I actually really, really love reading. What's funny is I hardly ever get to, ever. But I love books. There's something about a book. And today I wanna talk about one of the most influential books, most influential for my career I should say, that I've ever read. I've read a lot of books. I just dropped another $3,000 on books. I built another book shelf in here. I love books. They're ... you think about some authority figure trying to convey an entire career's worth of experience, and condense it down into a couple hundred pages. Oh my gosh! Why would you not wanna read it. You know what I mean?
I'm not actually that fast of a reader. I get too analytical about it, and it takes me like two months to read one book, you know, because I read a paragraph, and I think about it, and I take notes, and I think about it again, and then I write more notes, and then I read the paragraph again. And then, I can go on to the next one. It takes me forever. I get way too analytical, but I really enjoy it though. And I hope that you're taking the time to study. Honestly, I believe that one of the main reasons why people stop being relevant is because they stop learning. They don't know where their own place in their own ecosystem, because they're not seeing the works of the other people inside their own industry.
So, if you're not reading, especially in MLM, my gosh! Go get a whole bunch of ... just look at MLM best sellers on Amazon. Start buying 'em, and read 'em, and drink deeply. So anyways, one of the books I really, really enjoy is a ... both for the title, and for the actual content, is a book called "Ready, Fire, Aim" and I guarantee there's a lot of guys who have listened to ... who are listening to now who have probably read this book. And I ... it's awesome. It's fascinating. It's fantastic. There are parts of it that are a little bit more nitty gritty, and there's other parts of it that are like, okay, that makes sense, you know, here and there.
There was a guy that I was working with at one time, and I actually think I shared some of the story in a previous episode, but I think it's worth to go back over a little bit. But he and I were actually in college, we were starting ... he was getting his wife a new diamond ring, and he's the man, honestly ... good friends, still good friends. This story taught both of us a lot. And basically, he wanted to get his wife a new diamond ring. And he found a place where you could custom build your diamond ring. And he'd send in all these pictures for the diamond ring, and he'd send it on over. And basically, what ended up happening is they would take the three or four pictures that you'd send in of rings that you like, and they'd send you back this blue wax replica, this blue ring, because it was made of max. And they wanted to make sure you liked it before they actually created the band, created the diamond ring band.
And then you would go and you'd choose your cut, and your color, and your clarity. And you would go ... and the shape of the diamond, and it was really quite the fascinating process. Well anyways, he went through this whole thing, and he got the ring back. And he decided that he would take it and actually get it appraised at a retail place. So he went and he got the ring appraised at Jensens. I think that's what it was, Jensens rings. And they appraised it at like $1,200, and he was like holy crap. He bought it straight from the supplier, so it was a lot cheaper. He cut out the middle man. And by doing that, he only paid like $300 for this ring that was retailing for $1200. We're like, "What!" That's insane. Oh my gosh. We were these college kids. And he's like, "Dude, we should sell these. Why don't we do this?"
And it was like, "Cool man. Let's do it." And so we started putting all these pieces together, started all these ... and we did everything we could, and started getting these things together. And it was interesting because it was a lot of work back and forth with these guys to get one ring made. So we sat down and he started coming up with these different plans, like what our future store would look like. And he started coming up with these different plans of our little slogan, what our logo looked like, what our colors were ... all this crap in business that actually doesn't turn dollars. And I got frustrated with him. We're buddies, hope he's cool with me sharing that. And I got frustrated with him.
And I was like, "None of this stuff matters man. This is not what turns a dollar. We're getting confused with the activities of business rather than business itself. Right? Actual sales." So he ... anyway, we went through and we got our first sale, and we're so excited. And I got back to his apartment after classes, and he's like, "Hey dude. It went super well." And I was like, "Yeah. Tell me about it."
And he goes, "Dude. So it was $300 right to the manufacturer themselves, and it was another $1,200 ring appraisal value." He's like, "Dude. I sold it for $325." And I was like, "What?!" I was ticked. I was like, "$325 ... we made $25?" And he's like, "Well yeah man. I was trying to give him a good deal." I was like, "Give us a good deal. You could still give ... you could charge $1,000 and still have a good deal in there."
And ... anyway, it ended up being this big thing and we didn't end up keep going ... you know, continue going with it, which we probably should have, probably would have made some actual real change with that if we kept going with it. But, there was this fascinating phenomenon that started happening. As we were in the middle of planning this thing, we were tying to figure out our business while we're trying to figure out how we actually made money. I don't really look at the comp plan that much. There's much smarter people than I am who actually look through that stuff, and tell me the best ways to play it, and stuff like that.
But you should know your comp plan. How do you actually get paid? What is it that you actually paid on? Do that thing. Get really good at just that thing. But there's this phenomenon that started as I was ... as we started planning this. And what started happening was I felt the need to start making everything I was doing a secret. I was like, "Crap. No one can hear about this thing because everybody's gonna steal it." And it's like this big thing. Everyone thinks that. They're all gonna steal my idea. They're all gonna steal my idea. And I had this professor, at the time, actually it might have been ... if it wasn't that exact semester in college, it was a different one.
But I had this professor who talked to me about this exact thing. And he goes, "You know what's funny Steven is that most the time you actually benefit like crazy by sharing your ideas." I was like, "What?! People are gonna steal 'em. Are you kidding me? And that's what I told him. I'm sure that's what you're thinking too. I was like, "People are gonna steal 'em. No. Mister Professor. Why the heck would I tell everyone my ideas. People are gonna take 'em. They're gonna steal 'em. They're gonna go off and sell 'em. They're gonna be the ones that profit from 'em. I'm gonna be the one who gets screwed, and lives in a ditch." You know what I mean?
And that's how most people treat, sometimes, their ideas ... in fact, a lot of times, their business ideas, the things they wanna go do, maybe something fresh angle you have on your MLM, maybe it's some fresh thing ... you know what's funny is I have gained more, and revenue has gone up by sharing my idea rather than trying to protect it. And it's exactly what this book "Ready, Fire, Aim" talks about in one of the ... it's like a third the way through. I just wanted to read the quote real quick here because I think it applies exactly to MLM. You guys are going, and you're trying to ... you know, you're recruiting, you're working hard. You know, how can you actually get more interaction from people? How can you actually get ... the way you do it is by sharing the idea.
How do you prove that the idea ... you know, it's so funny, a lot of the way the corporate world runs when you actually start a business, and you get something out there, is, "Hey, let's go get a whole bunch of VC funding, and we'll build this entire business structure before we've ever even made a sale. And then when we've got the structure, then we'll start selling."
It's like, no, that's totally backwards. That's totally ... that's crap. That's backwards. I don't believe that with a single ounce of my soul. First, start selling. First, start proving the concept. If you've never actually sold your product, it's time to go do it. Sell your stuff. Figure out how to sell it. Figure out how your up line's selling it. Figure out ... and model them. Anyway, so I'm gonna read this here. Specifically so ... the book's written by Michael Masterson and here Michael Masterson's talking about how, when it comes to your company ... so here, he's not talking about MLM, but you can apply it to MLM. He's talking about with your company, and your employees, or your down line, or whoever it is like the people who are on your team.
Don't hide your secrets from them. Don't hide your ideas from them. Don't hide your ... Don't hide whatever your secret agendas are. Don't have secret agendas. Anyway, that's what he says right here. So he says, here it is, this is on page 116, and I actually took a pen, and drew a big box around it, and ... anyway.
He says, "Resist the temptation to create a culture of cliques and politics in your company, by sharing all your knowledge with everybody. Don't hoard your secrets. They will become stronger and more useful to you after you share them." Ooh. Powerful. Powerful. Are there any secrets? What are the things you .... here, let me read it one more time."Resist the temptation to create a culture of cliques and politics in your company, by sharing all of your knowledge with everybody. Don't hoard your secrets. They will become stronger and more useful to you after you share them."
And ... anyway, it's such a powerful, powerful concept. Most the time, like I say ... and people go and they're like, "Hey. I wanna be able to go and I wanna have the upper hand here, so I'm gonna withhold information from other people." It's like no, no, your idea is gonna get stronger. Number one, as you say it, you'll hear what you're saying and realize, "Oh, that's a stupid idea. Oh, that's a great idea. Oh expound here."
As words are leaving your mouth, you will be improving the idea itself. Second, as your words hit the ears of the other person, they will think "Wow, that's interesting. That's really cool." And they'll give you information whether or not they're trying to by their reaction. How was their reaction? Was it a good reaction? Cool. Oh that's validating. How is that validating? What else would you do with that idea? I mean, is that cool to you? Tell me about that. Or maybe they'll give you a bad reaction. I don't know, that sounds stupid. Oh Okay. No. Thanks for telling me. What about that sounds stupid to you? What about that idea was not good? Right?
And when you approach it that way because what ends up happening is everybody treats their businesses and their ideas and their little things, like babies. They're like, "This is my little baby. Don't touch it. Don't insult my little child." It's not even full grown yet. In fact, it's not even a child yet. I haven't even tested it. There's not even a freaking sell behind it. But don't you dare stab my idea in the heart. Right? And they start treating their business that way, and it starts ... with MLM. They'll do things like not call it MLM for the sake of trying to look like it's something else. Call it MLM. It's MLM, you know, or whatever. But don't be afraid of your own industry.
Don't be afraid of ... it's like Voltimor in Harry Potter, you're not trying to, you know, "The industry which must not be named." Be open and honest about it, and what it is that you do. And what's funny is when you have those ideas and you start sharing them, they will actually build, and grow, and you'll see connections. Ideas work when you start to mull your head over them. And when you start to push those ideas out to others and watch their reactions come back. That's data, whether it's subconsciously, you might not even be thinking about it and the idea gets better, and the idea gets better, and the idea gets better.
Think about your MLM. What can you do that nobody else is doing in your upline or down line? And one of the easiest ways to come up with what that is is to look at who is being most successful in your MLM. I guarantee you there are other things that they've been selling or doing, whatever. They've created some kind of offer. They've created some kind of cool thing. When you join my down line, you get X, Y, and Z to help you in your path. That's proprietary that nobody else has. Well freak, figure out what that stuff is and go create your own version of it.
And take that idea and go expound on it. Talk about it with your down line. Talk about it with your team. Be a team. Share those ideas back and forth. You know what's funny is when I learned that concept, that was about four years ago. And so I started sharing all my ideas. And I think there's maybe one guy in the tens of thousands of people who've downloaded some of my episodes, whether on this show, or my other show, or speaking on stage several times, or ... you know what I mean. There's maybe one person ever who has maybe come close to what my idea actually was and replicating it. 98 percent of people are gonna hear your idea, react somehow, give you some kind of spin off on it, whether or not they like it or don't like it. And they'll never do anything with it. 98 ... tons of people. Maybe one percent were gonna be like, "Oh. That's so cool. I should do that." But they're not going to do anything.
And then maybe half of a half of a half of a half of one percent of people are actually going to actually try and actually launch and do ... but you know what's funny, what's cool about humanity? We're all so different. Even if they actually go do launch your thing, good for them. It's gonna be different than how you were planning on doing it anyway. And competition is good. Don't fear it. If they launch something, and it's similar to yours and it fails. Well shoot, good. That just saved you. Didn't it? Go figure out why it failed, improve on it, relaunch it, and be successful with it.
That's how ... that's like half of the medical industry, I mean medicine and stuff. Anyway, competition's good. Don't hoard the idea. I had the phrase go through my head as I was starting to think through this episode. Secret secrets are no fun unless I am a part of one. But I really kind of wanted to kill that last one and say, "Secret secrets are no fun." And we'll just call that episode that for this one, because that's the whole idea of the episode. Your secrets and the little plans that you have, they do nothing for you when they're just sitting in your head. They do nothing.
Your whole challenge and the joy of entrepreneurship comes when you choose to create, and bring to life, something that never existed before. That's powerful. That's why I do this. That's ... I love to create stuff. And I have obsessed over the process of creation for the last four years. And that's my favorite part, creating something that never existed before that brings value to the world, and legitimately solves actual problems in the market. Oh my gosh! That's so fun. And the only way I've ever found to actually be successful with it is to share my ideas like crazy. Hence this entire podcast, which is showing you my whole process as I'm actually creating the Secret MLM Hacks product. I am documenting my journey along the way as I've been building this thing.
This is my fourth launch of it. I launched it once, figure out what was wrong, took it out. Fixed the thing, relaunched it, cool that was fixed. But now this part was too hard, or I didn't clarify this enough. Took it off, relaunched it, put it out and it's iteration back and forth and back and forth and back and forth. I didn't fall in love with the product. I realized that it was always broken. It's the same thing with your MLM. Your MLM, out of the box, is broken. You have got to figure out how to iterate off of what your corporate has already done with it. It's your business, so treat it like a business. How can you create something new in the marketplace? How can you create value? How can you put something out there that's never existed before? That's gonna come with a lot of ideas.
That's exactly what my product is supposed ... shows you how to do. That's all I do on a day to day ... that is literally my job is I create products, info products specifically, online. And so, I'm just taking the same formulas that we use that have made millions of dollars and I'm showing you how we do it. And we're doing it in MLM space, and it's working. So, that's what the whole product's about. And I'm excited to do it. And it's been idea after idea after idea, and there's probably ... I'm not talking about my down line, I'm talking about the actual company Secret MLM Hacks, there's probably six or seven people on my team now.
I'm talking about the actual company, Secret MLM Hacks. And then, there's probably another 25 people on top of that, who I tell everything to. And I bounce all of my ideas off of. And I don't hold anything back. And what's funny is, those that say, "Hey that's awesome." And they don't want anything to do with it, that's fine. Or they'll say, "Hey that's awesome. I got something for ya that you weren't thinking about."
Or they'll say, "Hey, that's cool. Actually I don't wanna do that at all. That's a bad idea." And I can ask 'em why. And it just doesn't ... anyway, I think I've ... I think I'm beating a dead horse now, but I'm just trying to tell ya. Don't hold back your ideas. Don't create secrets. Just be super open, and crazy vulnerable. And you'll actually find more success as you do so. Don't be too postured. Don't be too ... and people will see you more as a human being because of it. They'll be able to add to what you're already trying to do. They'll see the vision that you're trying to attain. And they'll help you gain it. People want to do that. They love it. They love it. Anyway, that's the whole part of it. Secret secrets are no fun.
Alright guys, I'll talk to you later, and go crush it. Break some personal records. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksradio.com to submit your question and download your free MLM Masters Pack.

This is how to create a 1-to-many style sales pitch for your MLM...

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh, yeah.
So here’s the real mystery. How do real MLMers like us who didn’t cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
What's going on everyone? Hey, I'm so sorry for how long it's taken me to actually get these next few episodes out here. It's been a little bit busy. Excited though for everything that's been going on in this world. For those of you guys who are brand new to the show, I have been creating a product and documenting the process along the way so you guys can follow and actually build the same systems inside your MLM. I'm excited to show with you a little bit more what I've been doing especially in this episode. It actually means a lot to me. I've been writing my whole outline here and there's one concept I wrote on the page right here that actually changed everything for me and made me $70,000 last year, whether or not someone actually joined my downline. Anyways, I'm excited to get to that.
Before I do though, if you're brand new, this whole show and especially right now is all about me documenting the creation of this product. This product means a lot to me. When I first got started in MLM, I had the awkward experience with some guy staring me down and saying, "Write down a whole list of all your family members and friends. You can't leave 'til it's done." I would go and I wrote down this huge list and basically, what would end up happening is these guys would ... You can't blame them. That's the only tactic they knew, but they would hound my connections and there are still connections to this day who have been damaged and soured because of that, people I've not really spoken to much since then. I didn't know what I was doing. I was just following kind of in lock step as they're saying and it didn't really work that well. My guess is that if you're here, you've probably gone through that also, right. I'm assuming so.
Anyways, I got really passionate about figuring out what systems I can put out there to automate the recruiting process in MLM and also automate the product sale side as well. I've been doing that. I launched the beta honestly about two years ago and there was some pieces I was missing so I took it off. Then I launched the real beta I should say a year ago and it was awesome, really, really well. People were buying it and I was getting a whole bunch of leads in and I was getting paid to do it. It was awesome. It was a really, really cool experience. I didn't know that it would work and it did, and there was a few more things that I wanted to add to it so I took it off again. This is like the actual real thing that you guys can go get that'll actually automate the recruiting process inside your MLM.
Now there's a lot of people that claim that and there's a lot of people that come out and say, "Hey, yeah, you can do this. It's all automated," blah, blah, blah. It's not. I want to show you how you can actually ... I want to show you how the act of joining your downline. Like if you go up to someone and say, "Hey, join my downline," that's a old offer. That's a crappy offer. That offer has been on the table for decades, right. The other guy down the street, you can join his downline, too, right. As you get your MLM franchise or whatever from corporate, from your MLM and it's broken out of the box. Every single person who gets MLM, it's broken out of the box and I get really, really passionate about trying to help solve that. How can we make it feel like it's new and exciting? How can I create a new opportunity out of MLM? That's basically what this whole product has answered.
I've been on a quest over the last several years trying to figure this out. In fact, I had the initial idea four years ago sitting on my freezing couch in East Idaho in the middle of winter, it was 2:00 AM and I'm just blown away of the journey that it's taken to actually figure this out and it works. I'm really proud to say I know that there's no other system like this on the planet. Anyway, there's a lot of passion in me for this. Anyway, I'm excited for you guys to have this.
Anyway, it's winter time here. It's just starting to get winter anyway. It's fall, it's freezing out and it reminds me of a lot of my childhood. My childhood, I grew up in Littleton, Colorado and in Colorado, it's weird there. It'll snow like 2 feet and it'll be gone at noon. Then snow 2 feet the next day and it'll be gone at noon. That's how it works there. The weather shifts all over the place.
We'd be out playing, building a snowman and building these ice caves, building ... We did all sorts of stuff. We were very active, but there's something that you guys probably don't know a lot about my childhood and that is I was actually pretty chunky when I was a kid. I'm not trying to get like any ohs and ahs and oh. There's no pity party here. I'm not trying to do that. There's a purpose for it. I was 33% body fat and I was a big kid. I mean I was big. I was only 5'6" and I weighed 210 pounds. I mean I had the double chin. I was working on the triple chin and I was a big kid and I knew that and it was frustrating.
I remember one summer, I got fed up with it. I got really, really fed up with it. I was like, "I'm going to lift and I'm going to work out every single day," and I lost 45 pounds and it took nine months, but I worked my butt off and it was awesome. Anyways, we were very excited. I was very excited at what that meant obviously. I felt new. I felt there's a newness to life that I'd never felt before. I felt strong. I felt independent. It was really, really a fun experience. What was cool is what it did to my own persona and how I saw myself.
Fast forward a few years, right, I had graduated high school. I was starting to go to college and the same summer, I met my wife and we started dating. I had kept that lifestyle up and I was somewhat of a bean pole. I was only 6% body fat and I was lifting two times a day and I mean it was just kind of the mentality I had. It was a lifestyle. I was like, "You know what? I want to do something new. I want to do ... What's a new challenge? What's something I can put out there and work hard towards?" I decided, you know what, I'm going to do a sprint triathlon. I was like sprint triathlon, interesting. Sprint triathlon, you swim, bike and run for an extended period of time and you go as fast as you possibly can, a lot of people throw up. I mean it's intense, right. It's crazy.
I did something on purpose that shaped the outcome of the entire experience for me. I actually ended up getting third on my very first sprint triathlon ever. It's the Loveland, Colorado Sprint Triathlon. There was over 200 people in it. It was huge. I got third in my age group, which was like the 20-year-old, the really crazy fast people, and there's a reason ... I know why. I know why it happened. You're like, "Steven, what does that have to do with MLM?" This has everything to do with MLM. Just follow me just a little bit here, okay. There's a reason why and I know why. I went and I decided that I would go and I would buy my tickets before I ever did any training. That's super key. That's ridiculous. "Steve, why would you buy tickets before you've ever even done ... " I didn't even have a bike that I could ride like a triathlon bike or anything like that. I mean there was no pool I could really practice in. There was no ...
But I bought my tickets and they were expensive and I registered and I said, "I'm going to go do this thing." It was like six months in advance, six months. It was so funny. I was like, "How do I get ready for this thing? I don't want to look like an idiot. I've committed to this thing. I don't want to look dumb." I'm extremely competitive as an individual. You don't really have to motivate me. I'm very motivated as an individual just down to the core. I was like, "Well, I don't want to look like an idiot and I don't want to go get like a personal trainer," because I was like, "I don't want to spend the money on that. I don't want to go do ... " It was this really big question like, "How the heck do I prepare for this thing?"
I decided what I would do is ... That college semester ended. I went back home and I actually was a pool cleaner, like residential pool cleaner and I was cleaning swimming pools literally. I was a pool boy for all these different professional sports athletes and such, Denver Broncos players, Colorado Rockies players and we'd go to these massive mansions and we'd be cleaning their pools and then, I'd go back home. What I was doing was I decided that I would literally just do a full sprint triathlon in the gym as many times a week as I could. That was the only workout plan I knew.
I didn't know how to do any special kind of training and some guys, like you got to do bricks and you go to do these workout regimens you got to do and here's the certain things to eat and stuff like that. I was like, "I don't know any of that stuff." All I know is that I'm going to be running this distance, swimming this distance and biking this distance. I want to do it in such and such amount of time. I was like, "Sweet." I might as well try it. I might as well do it.
What I did is I literally just started doing full sprint triathlons in the gym just like ... I tried to do it three times a week. Usually, it was like two times though. It was a lot of energy output. I just boom, over and over and over and over, and I wasn't slow. I actually was quite fast at that time and I biked a lot and I swam like crazy. That was the weakest part and I just did the thing over and over and over and over, and slowly that date for when the actual sprint triathlon was coming up, it started getting closer and closer. I was like, "Oh, my gosh," like hah, and the pressure started getting bigger. I was like, "Oh, I can't look like a freaking idiot in this," and like that was my mentality. Call it a status thing or pride thing or whatever it is, but that's what I was, how it was.
What I did is I got that day off of work and I think the day before, something like that, I think so ... I don't know, that's several years ago now. It was about that time that I got engaged to my wife. Actually, no, no. Wait. We weren't engaged yet. It was one of our first dates and I don't know why, I just liked her. I was like, "Hey, do you want to come to this thing?" I was trying to act all macho. "Going to be doing myself a sprint triathlon. You want to come watch me?" You know what I mean? She said yes, but I didn't remember to think that I was going to be wearing tight spandex and swimming. You know what I mean? It was interesting experience. My whole family was there and I was like, "Oh, this is a little awkward."
Anyway, it was funny. I started out on the swim and I actually finished second to last on the swim. I'm not that fast of a swimmer. I'm not a bad swimmer. I'm just not like crazy fast like Olympic style like half these other guys were. Then I go tearing out of the water. It was in a lake. Lake swimming is so much harder than pool swimming. Oh, my gosh. Anyway, I go running out of the lake and I jump on my bike and I'm a strong biker and I passed literally almost every single person on the bike. Then I got to the run and I'm not like a slow runner and I knew I had to maintain, and I ended up getting like third and got a medal and got on a podium on my very first sprint triathlon. I was like, "What the heck? This is the craziest ... "
I was not expecting that at all. I was just trying to not look like an idiot and rather than look ... I wish I was trying to win because I was just trying to not look like an idiot and I did that well. Like what would it be like if I was trying to actually win the thing and over the 200 people that were there and such? Anyways, it was fascinating, fascinating experience. The whole thing was fascinating, but it taught me a lot.
That whole concept of setting a date and not just like ... Half the time we'll put goals out there and be like, "Well, in two months I'm going to do X, Y and Z." It's like freak, no. You put skin in the game. Find a way to put skin in the game, right. You might hit the date and you might not, but I guarantee you if you don't put a date, if you don't put skin in the game, if you don't find a way to sacrifice personally for what it is that you're doing, it's not going to work anyway. You'll take forever to get it done.
I don't know if some of you guys might know a guy named Russell Brunson. He's awesome. He's taught this awesome concept called the Plato or Plomo Deadline meaning lead or gold. He teaches that the Mexican mafia when they want a law changed, they say, "Hey, change this law," and they go through Congress and Congress is like, "No, we're not going to change this law. You're the mafia." What they'll do is the mafia will sneak in at night to these politicians' houses and wake them up and be holding a gun to their head and a bag of hold in the other hand and say, "Lead or gold? Plato o plomo?" Most of the time, laws get changed like that because there's only two options, right.
It's the same way ... It's kind of intense. You literally have to trick your brain into thinking like you're going to die if you don't get this deadline done, but that ability in your MLM, that ability in whatever you're doing, whether it's a personal goal, a business goal, financial, whatever it is, your ability to believe that you have to actually hit an actual deadline will so much determine your success in anything that you're doing in life. All I want to do, literally, the purpose of this podcast is for me to describe my mentality a little bit more of how I look at deadlines.
I have a launch calendar on my wall and I backwards plan everything. Then I'll be smart about it and I'll add some extra time for here and there and unexpected events and like, "Hey, I'm going to launch things at this day and I'm going to do this at this day." I'll add any contingencies and things like that, but honestly, none of it actually ... Most of the time I actually don't end up hitting the deadline, but the amount of ridiculous action that I take in effort to try and make it is what makes me successful. If you don't hit it, don't worry about it. I mean you should worry about. I mean try your absolute hardest. Don't give yourself an out, but my gosh, you've got to hit some crazies.
With that being said, three months ago, July 1st, I made the deadline of saying that October 13th, I was going to be launching this course and it's not ready and I can't launch it yet. I'm not able to launch it yet. If you go to secretmlmhacks.com, you can see a countdown clock. You can join the waiting list. There's over 400 people on the waiting list now to buy this product that'll help them automate their recruiting of their downlines and help them auto sell the product ... I mean it's insane. I don't know, there's nothing else like this. I literally had to create my own solution because I could not find it on my own. I'm so excited to actually give this out to you guys and document the journey along the way.
I come from a heavy marketing background and so even though it's MLM, multilevel marketing, most of the time, people don't know how to market so I'm trying to teach that as I create the product itself so you guys can do the same in your MLM, in your own downlines and create true duplication and actually replicate yourselves and actually create actual residual and passive income. That's the whole purpose of me doing this.
Anyway, all I'm trying to say with this whole episode is that I set a deadline and I'm not hitting it and I'm trying to be transparent about it. I created a launch calendar and I'm not going to be able to hit it. I still am building ... There's an actual application sales funnel that I'm building where someone actually has to apply to join my downline. I don't just take anybody and I do that on purpose. I have to finish the actual webinar script and the actual webinar funnel. I got to go through and I'm actually writing the next letter out to my Dream 100 and shipping packages out. There's so much stuff still. I just actually got the first workbook back. They look freaking amazing. You guys are going to love it. Oh, my gosh. It's based on so many proven facts both personally what I've found that's helped me be successful as well as other people. Anyways, you guys are going to love it.
All I'm trying to say though is that I'm not hitting it, that the deadline is soon, but it is not actually going to be available yet. It hurts. There's been an element of my pride being hurt from it, but you know what, it is what it is and I'm going to try my best to hit the next deadline. I'm going to push it out for a little bit here. I probably won't announce the next date here until things kind of shake out a little bit, but I'm pushing hard. I'm barely sleeping and I'm excited to get these things out to you.
There's a lot of sales funnels that I have been using that work, that actually been recruiting real people into my downline that I've never met before and I'm packaging them up and sending ... I'm getting them into ways that you guys can all use them as well very, very simply whether or not you have a tech background. I'm putting together the scripts that I use to sell stuff. There might be a piece of software that it comes with as well. There's a lot of stuff going into this. It's absolutely massive. The workbook itself is 60 pages. It's huge. There's going to be over 20 hours of video content training everybody. There'll be a weekly Q&A call helping you implement everything so you're not just left on your own.
It's a big deal and I'm excited for you guys to be part of it and I'm just thanking you for being a part of the community. I really, really appreciate that because there is a serious canker in the industry and I feel somewhat of a responsibility to help figure it out because I've been doing this in other industries. I'm just taking the same stuff and applying it here and it's working and it's been working on my own and I'm ready to start repackaging and helping you guys do it as well and sell it back.
Anyways, guys, I hope you're all doing awesome. If you've not gone to secretmlmhacksradio.com, I would do so. Inside there, there are five videos to help you get started and help you ... What it actually does is it helps train your downline on how to recruit more people in a way that does not come off bossy, in a way that preserves the relationships. I felt like for a while, I should've worn a T-shirt when I joined MLM that said, "I joined an MLM. You're no longer my friend," or something like that and I know that hurts and it stings and MLM's a great profession and I'm not making fun of it at all. I am a part of it, but man, it sucks when you have to actually figure out oh, my gosh, I'd rather have friends or have ... You know what I mean? It should not be this hand off back and forth [inaudible 00:18:20] shoot.
Anyway, that's a lot of jabbering. All I'm saying now for you, my challenge to you is to actually go figure out some kind of date. What is the thing that you're working toward in your business? What's the thing you're working toward in your MLM? What can you actually set out there as a flag and say, "Plato o plomo, lead or gold? I will get this done. I'm going to put my pride on the line. How much do I want a new life? What am I willing to give up in this current one for the new me?"
You make it personal. I was laughing, people are like business isn't per ... Don't take it personal. It's just business. Freaking A, business is personal. You take it personal. I hope you take it personal. It's your life. Go set that date. Go figure out what it is ... It's your goal. I don't know what your goal is, but go figure out your goal. Figure out what it is that you're trying to do. Set the date for it and tell everyone to get the freak out of your way because you'll have haters come up. You'll have all these things popping up in your head. It's funny whatever happens when you set a date and you put skin in the game, buy the freaking ticket before you know how to do it and you will find a way how to do it.
I have had more personal development to the game of entrepreneurship than any other course, personal development thing, any thing else. I'm excited for you to feel that and experience that, and this is part of that journey. I'm just asking you to go farther and harder on it.
All right, guys. That's it. Go to secretmlmhacksradio.com. Thanks so much for sticking by me with this whole thing and I apologize for the delay of this whole thing. I am going as fast and as hard as I can and trying to get this whole thing done. Anyway, you're all awesome. Let me know if there's anything I can do for you.
I love answering your questions by the way. If you go to secretmlmhacksradio.com, you have to opt in, but on the second page, there's a green button down on the bottom right. If you click that button, a little pop up comes and you can record a question to me that will get put on this show and you record it straight off your browser. It gets sent to me in a voicemail in my email. It's really cool. Anyway, guys thanks so much. Talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at secretmlmhacksradio.com.

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks radio. So here's the real mystery. How do real MLM'ers like us [inaudible 00:00:08] and only bug family members and friends, who want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes? Yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio.
Hey, hope you guys are doing great. I'm so sorry, it's been a little while since I've been publishing out to you guys, feels like that anyway. There's a little bit of a lull there anyway, and it's because a lot of stuff has been happening. Been busy, busy and building a lot of stuff, putting a lot of things together for those in the MLM community. A lot of people who are excited about something I've been putting together, you know getting ready to launch, which is my secret MLM hack's course and super excited for it.
I've got a little group that I've been taking through ahead of time before the public as you know can have it, and it's been, been a whole lot of fun really enjoyed the interaction back and forth. Not just with like, hey yes this works but like the validation as far as like yeah this is not just works, like it's freaking cool you know. So anyway I'm excited, I'm excited for everyone else to have, and I'm excited for those pieces if you're interested and just want to get on the waiting list anyway, just go to secretMLMhacks.com, and you can watch the whole launch there.
So anyway I'm about to send out, now I've kind of talked before ... If you guys, if this is the first episode you're hearing us, I would probably go back and start at number one. Because what I'm about to talk about kind of builds on other things. I've been sending out, I literally paid two VA's a thousand bucks, and they went, and they created a list of the top 100 MLM influencers as well as their contact information like their physical address. What I've been doing is I've been, I have been mailing physically packages to these people for the last four months. What month is it? It's October, one, two three, yeah, this is the fourth month, and I've been mailing stuff physically to these people the last four months. I started with other various nick knacks and I know I've talked about that before in the past.
The reason I'm doing it is because of a few very key things. Number one this is not my first podcast show. I have a separate podcast show and as much as I love the community, and it's awesome, but the sheer volume of people who reach out to me I cannot handle it. It's too many, right and that's why you have like a support team that's where I shouldn't say support team, but that's why you have like your main captains underneath you and your crew too right. They better be rock stars you're not just trying to get anybody, you're trying to get rock stars. So that they can handle and help you be able to manage the team. So like when people reach out to me directly, it's like oh man I can't handle the volume you know. So it's the exact same thing like ... The amount of E-mails I have right now is insane. So I'm constantly like, I'm hiring, I'm getting people in the right place, I'm putting stuff just so that my organization can react appropriately. You know, which is something you guys are all going to have to do if you've not done before.
But anyway there's a really key lesson there with that with what I just said, I'm not a Tony Robbins figure, right? I know that and that's OK, and I'm not a ... I'm not an Eric Worre figure. I'm not ... you know any other top massive MLM'er you can think of. I'm not a Ray Higden, I'm not one of those, you know one of the big, big big people who's out there. I'm literally an Internet sales funnel builder who figured out how to automate building his down line. Yeah and it works, and it still does.
Just yesterday got another message from someone I've never met before, and they said, "Hey I don't even know what you're in, I just want to join you 'cause it's you." I was like sweet. Like it happens all the time. It kind of surges in like there'll be days where it's just like day after day, multiples lots of people and then there'll be a little time where there's not, and then bam tons of people and then other times it's not. It's cool to watch that how it comes in.
But what I'm saying is okay I'm not like a huge giant, and I already can't handle the amount of messages coming in. So let's think about this, if I want to get a hold of really big people in the MLM industry, should I send them a freaking E-mail? No, they're going to do what I do, and they're never going to look at it. It's not because they don't appreciate it or they're not being rude. It's literally because if they sat and answered E-mails they would not do anything else. There's so much the volume they can't handle it. So how do I get past that? I'm like huh, well I could write a letter, like well now might look like junk mail and be kind of weird. How do I really get this past? How do I send a message directly to that person?
A package, a package, so that's what I've been doing. Right now I'm holding this it's this white box and inside the box is, it's going to be this is the fourth package I'm sending out. The first package if you want to hear what those items were you can listen back a little bit. But basically these packages they're going out right. I've got a list of 100 people, and they're going out and with increasing value as far as packages. Each one cost me about 10 bucks, and there's 100 people, so it's about you know about a grand every single time I do it. Grand to two grand around there every time I do it.
Basically what I do is I ship out to these people stuff that helps them create a relationship with me. Over and over, and over again, and stuff that helps them realize like, oh my gosh Steve Larsen's a real cool guy, like you know I want them to think I'm cool, you know, obviously. So I ship out all these different things to them. So if you're trying to ... Just think about this with your own MLM, with your own down line, if you're trying to get someone to join you, whose kind of a big figure, which those are the only kind of people in my mind who should be trying to recruit.
Really think about what I'm saying right there, in my mind those are the only kinds of people that I think that you should be trying to recruit. Because right they're runners, right they're hard to get a hold of for a reason. They are people who are already in motion. You want people who are already in motion, you don't want people who are trying to get in motion, those people are projects you know. It's again and we love everyone we try to help everyone we can but like as far as this is a business, and I would not hire somebody who's not already qualified does that make sense? Same thing with my down line.
Someone the other day reached out to me and said, "Hey I don't, you answer me personally, or I won't join your down line." I answered back, and I said, "Honestly joining my down line is by application only, and if you want to join my down line you have to go to such and such URL which I'm not going to say on this podcast right here. You actually have to apply to join my down line." For a specific reason you know, and I talked about that like two episodes ago.
But anyway, so I need to get a message past these big people's receptionists, I got to get them passed right the junk mail, I got to get them past E-mail, I got to get them passed ... How do I get a message directly to them? I send them a bulky message. So anyway, this fourth one that I'm sending out, it's kind of clever, it's a message in a bottle, literally. It is, it's a bottle, you can hear the little pop. There's the little bottle bart with the cork popping off,` and inside the cork is a USB, it's literally a USB drive. I think 16 gigs and what I do is I'm putting it ... you know when you guys go to secretMLMhacksradio.com, if you go to secretMLMhacksradio.com, there is the MLM master's pack. That's a five day video series that I filmed to just help people understand more of my take on MLM and how different it is, and it's free, right.
But the chances are that these guys probably have no idea what those things are, right? They've never seen them, and they don't know the kind of stuff that I talk about, and they don't know ... So what I'm doing is I'm loading all those videos, as well as a personal message onto this flash drive, and I'm sending them literally a message in a bottle with a letter that talks about how I came up with those videos, which is pretty awesome. I'm excited to do it. That's what I've been up to lately as I prep for this launch and to keep getting people excited for what it is I'm putting out there. So I'm excited to do it, I'm pumped to do it.
Real quick though I wanted to tell you guys how I come up with good bait like that because I gave it away for free. You think, Stephen why would you give something like that away for free, that's ridiculous. Well it's because the kinds of people that it attracts are awesome people who are the kind of people that want to have in my down line, right? So when you think about this with ... Now if you love your MLM for heaven's sake stay in it like I'm not here to pitch you. That's why you never know the name of the one that I'm in. That's why I don't do that, by now you should know that. So what I'm trying to show you though is some of the tactics and strategies that I've been using to help the process. It's like the beginning gates of Otter recruiting and number one you got to attract people to you.
Which first of all means that you must be somewhat of a charismatic leader or attractive character. You have got to be, people buy you they don't buy the MLM, so you've got to be amazing. If you're having a hard time doing that you know you can work on that. The other way I do though, 'cause most people teach that, what most people don't teach though is look create products that you should charge for. They're so good that you charge for, that you're giving away for free, and use that as a way to attract people to you. That's exactly what the MLM masters pack is. You can go check it out, and you watch the sequence I pull you through, and you watch all that and there's call to actions eventually to go check out the product eventually. But it's like I don't lead with those types of things I lead with value.
So if you're getting the wrong kind of person, if you routinely are not getting the kind of person you want to have in your down line my guess is that you've not created a good filter. You know basically bait to get good people, right it's just like just like fishing right? If you switch ... if you've got good bait you'll get good fish. You get the kind of fish that you put the bait in the water, it's the exact same principle. That's how I do it, so anyway this is literally, so better bait equals better prospects. This is the three step little checklist that I use to qualify good bait.
Number one it's got to be easy to consume, that's why I chose video. It's literally the least, I'm catering to the least common denominator. I want people when they go watch those videos to be like, might as well grab a bag of chips, you know what I mean, like I want the kind of ease of consumption. Meaning I'm not trying to make them think right out the gate. I'm not trying to ... I'm trying to just appeal to them I'm trying to ... Anyway so number one it's got to be easier to consume, massive blog posts, you better make sure the kind of person you want to set a down line is a big reader. Like 'cause you know, there's a reason I'm podcasting this, is because you just got to put me in your ears. You know it's OK it's really easy to consume. This is another form of bait. This podcast is another form of bait. You know for the actual course, that's why I'm doing it and to share some stuff with you guys and also bring the right people to me.
So if you're not doing that kind of stuff, in your down line insider like it's, that's ludicrous in my head. So anyways number one it's got to be easy to consume. Number two, it has to be so good that they should have paid for it. It has to be ... Meaning you can give free stuff away that's pure garbage, but you need to actually solve legitimate problems for the person, and they should have paid you for it but they didn't. That builds this massive feeling of reciprocity inside their head.
All right so here's the third thing, you have to give your bait away with an expectation of following up, does that make sense? The reason why I don't just give all five videos away from my MLM masters pack. The reason I don't give it all away in one big shot? Is because I want people to get in the habit of opening up E-mails from me, so it's five days spread out. Now the reality is they could just go change the URL on the top to the next day, day two, day three, day four and they'd go to the very next video. But I'm trying to train them and help them understand that like, yes like open stuff from me it's good stuff. I'm not sending you garbage, and I do a lot of thinking to make sure that it helps solve problems for you.
So anyway those are the three things, so one thing I would do guys is I would sit down, and I would list out like 10 things that you could give away for free. All right, whether it's a video series teaching different MLM tactics, or it could be like a report you know showing the status of the current MLM client, climate. Industry climate, does that make sense? Or it could be you know one of the easiest things to do is to go interview top MLM'ers and then give away the interview. Just give away the interview, you're going to get great people coming to you like that, does that make sense?
Some of the first bait I ever created I just, all I did as I put it on YouTube with a link down in the description. I cannot believe the amount of traffic that came from that there was no ads, I didn't spend any ad money. I wasn't doing anything sneaky or SEO like, I was doing, there was no technical stuff. I literally recorded a video, and I put it on YouTube with the link in the description, and it was so good though people should have paid for it. There was an expectation that I gave away in the video that they should follow up. It was easy for them to consume and it started bringing great people towards me.
That's all I've got for you guys is that if you don't have these little, one of the things that pissed me off so much about the first MLM I joined, is that they kept telling me, "It's passive income, oh my gosh it's passive income." But every time I saw any one of my up lines doing anything, there was nothing passive about it. They were sprinting, sprinting, those guys were working like 60 hour weeks and then saying, "it's passive income". I was like there is nothing passive about what you're doing.
So, if you want to be the only method that people are going to hear about your message, meaning your mouth, don't go create bait. If you want to start the process of duplicating yourself, this isn't the full thing, but it's the first step towards true duplication. Then you have got to go create bait, you've got to go create this bait and whatever it is. Go create different things, interview people, create reports, make videos. You don't even need to be the one coming up with the stuff. You can hire that crap out, or you could go find someone and say, "Hey look I got this and such and such date, or I've got these people on a list or whatever. You know here's my list and there's my contribution you make this stuff we'll split the thing."
You know what's cool is that now you can give that bait away as a tool to anyone who joins your down line. Those are like the first big steps of you creating actual duplication, which is very hard to do. The system has got to be duplicatable. It's the marketing system that becomes duplicatable that, that's actually what creates the longevity. So anyway, guys I hope that helps, all I'm trying to say is create bait create things that people don't ... Don't be your own bottleneck and, which is usually how it is. So, that's the only reason I'm bringing this up, is I keep seeing it. People are reaching out to me, they're like, "How do I do this?" Like well so far you literally have no digital assets so go create something and then we'll start talking.
So anyway hopefully that helps guys if you do want to see what I've been using for bait. it's just one of the things that I use, it's the MLM master's pack. You can go check it out at secretMLMhacksradio.com, and yeah that's it guys. Hey I'll talk to you later, and go crush it.
Hey thanks, please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretMLMhacksradio.com to submit your question and download your free MLM masters pack.

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool.
What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along.
As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt.
Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right.
They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight.
It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour.
It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down.
That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast.
Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time.
Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor.
All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen.
It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched.
We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff.
If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds.
Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow.
It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal?
That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper.
I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels.
He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life.
I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it."
I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything.
I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening.
People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that.
It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing.
It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks.
If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now.
It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense?
That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome.
Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader.
Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me."
Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format.
Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting?
Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it.
I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one.
Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight.
We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else.
I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second.
We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense?
That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box.
I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward.
Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years.
As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry.
Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against?
You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you.
Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged.
People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing.
Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful.
It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money.
If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing.
Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that.
I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either.
Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool.

What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along.

As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt.

Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right.

They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight.

It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour.

It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down.

That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast.

Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time.

Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor.

All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen.

It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched.

We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff.

If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds.

Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow.

It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal?

That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper.

I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels.

He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life.

I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it."

I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything.

I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening.

People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that.

It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing.

It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks.

If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now.

It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense?

That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome.

Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader.

Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me."

Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format.

Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting?

Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it.

I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one.

Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight.

We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else.

I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second.

We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense?

That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box.

I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward.

Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years.

As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry.

Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against?

You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you.

Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged.

People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing.

Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful.

It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money.

If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing.

Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that.

I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either.

Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who wanna grow a profitable home business ... How do we recruit 'A' players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
All right you guys. Hey, recently I was on stage for several days. And I was teaching. And everyone in the room had paid anywhere from 15 to 25 grand per seat to be in the room. And ... a lot of fun. It's a part of my job. I absolutely love it. It's probably one of my favorite aspects of my job and what I do. And I was on stage, and I was teaching and a lot of marketers in the room, almost all of 'em are marketers, and you know business owners, of course. And everyone was ... anyway it was really fun, having a good time.
There was a lady though, who stood up and I think she'd be okay if I share this. She stood up and she started telling us this story and we were on a certain subject here. And she stood up and we were all kind of sharing and stuff. And she stood up, and she started telling this story of when she was pregnant. Now she is in kind of like the mommy weight loss industry. She helps women basically get the results that they want without ... I'm sorry, after being a bit ... you know, giving birth, without giving up their bodies.
It's a huge, huge industry obviously. This is something that isn't talked about that much. And she's sitting there, and she's talking to us about an experience she had while she's on camera. The camera was up and running. She was teaching. And she was showing a particular ... she was showing some exercises. And at this time, she was trying to just be as vulnerable as she could. She was trying to just be 100 percent herself, no fluff, no strings attached. And she leaned over, and she had lifted up her shirt just a little bit to show her stomach. And she leaned over, and she ... you know, she was showing all the skin from the stretching, from being pregnant.
There was all this skin there. Right? And she'd stand up straight, and there was like a six pack. Then she'd lean straight over again, and there'd be all this extra skin. And she's like ... "It's weird. These are things that women don't talk about at all when they're with pregnancy and such."
And all of a sudden, while she's doing ... Now, think of that. First of all. Just right off the bat. Amazing courage to do that on camera. Right? Just to do that, when most people are out there so busy posturing, and most people are out there going crazy about all the things that they need to be doing to make it look like they're professional and stuff like that, she's lifting up ... you know, showing her labs and then leaning over and showing all the actual saggy skin and stretch marks from her pregnancy. Number one, crazy amazing props. Absolutely incredible. All right. Then, she stands back up and the abs come back. And she was talking about, "Hey these are things that most women don't ever talk about. It's not really something in the industry that much."
And while she's doing it, she pees her pants. After women give birth, the pelvic floor isn't as strong anymore. It just ... it's really easy for women to do that. [inaudible 00:03:31] it's kind of weird that I'm talking about this, but there's a whole point behind it. Okay? And she kept the camera running. And instead of getting freaked out and running around, she had no control over it, she pointed it out. And she goes, "Women. This is exactly what I'm talking about. I wanna teach you how to reclaim the body after you have something ... you know, after you have child birth happen to you. You don't have to give up."
And she posted the video. And the video got passed around like crazy. And she ... that event that she was at, that I was helping to run, that was only a couple months ago. And on a $37 product, she has made over one point, I think three million dollars, something like that. Over a million bucks on a $37 product. You think about it, that's over 40,000 customers that have to come through. Let's think about this. That's ridiculous, first of all. Now, typically I teach people how to sell more hi ticket things, and she did it on a $37 product. And she got out there and just did it and posted it.
Number one, ridiculous mad props. I just ... I'm so ... oh my gosh. Like I'm so ... I feel so blessed to even, that she was in there and telling us this story. And it all revolves around what I call and we call "the attractive character" and this notion of vulnerability. The attractive character is something that is ... it's how we speak. It's how we interact with people. It's the stories we tell. It's our parables. It's the things we like, the things we don't like. Right? It's our ability to tell our own backstory and where we came from. Right? It's our voice. And what's funny is that when you think about, "Hey. Let's go get into business. Let's go get into MLM. Let's go get into this. Let's go get into that," whatever it is.
The tendency is to jump out and start putting on a freaking tie, and go to the dry cleaner, and get my suit dry cleaned, and get starch put in there, and go look all postured, and try to make myself look like I'm better than I am, look like I'm farther than I am, look like I'm different than I am. And what sucks about that is you end up cutting out so many people, who may have otherwise followed you. Does that make sense? When we start to posture ourselves, and we try to act like we're something that we're not, we end up cutting out part of the market.
I realized this early on, not just in MLM, in other industries as well. I was doing these different ... you know, I'm a funnel builder. I build internet sales funnels as a living, and put all the pages together, and all the automation, and all this stuff. You know that's ... and I love it. It's a lot of fun. But I remember I was putting these products out there, and I was doing this fun stuff. And it was awesome. And I was really enjoying it. But these people started coming back to me and saying, "Gosh Steven, I'm so happy that you can go do X and Y and Z, but I just can't."
And I realized that I had been posturing myself too much. There was a site that I launched first, not first ... there was a site that I launched about a year and a half ago called Sales Funnel Broker, and it's still up right now. I have not had a chance to go back and change it. But it's with me wearing a shirt and a tie. And I was like hey ... anyone to give me some feedback on this, I just want to see if it's set. I gotta go switch it right now. I probably will after I do this episode. But it was me wearing a shirt and tie and ... I had a buddy reach out to me, really quickly, and he goes, "Dude. Site looks great. Love all the stuff you're doing. Love the value your giving out there."
He said, "Just one piece of feedback though." He said, "You're not really a shirt and a tie guy." I was like, "Well, I like to wear 'em." He was like, "Yeah. But your personality, the way you market, the way you put yourself out there, your voice is not really shirt and tie crap. You're more of like just kind of tell it how it is a little bit." I was like, "You know, that's really interesting feedback."
And I thought that's actually really valuable feedback. Thank you very much and I started going ... I started podcasting like crazy on a different show that I have. And I was out there, and I was doing all this stuff. And I realized, quickly, as I started finding my voice, that more people were resonating with me as I would talk about the things I like, as I would talk about things I didn't like, as I would talk about my failures, as I would talk about ... and anyway I could get vulnerable. The game for me became so much less about how to actually look like I'm being professional. I'm a good funnel builder, you know. And I know that the stuff that I do is world class, you know. And I know that.
And that's okay to know that, and it's okay to know what you're good at and I know that I'm good at it. But when I come off in a way that is too ... what's the word? How we say, "starch in your shirt." When I come off looking too professional, and when I come off looking too like I'm trying to posture myself and looking up like ... you know what I'm saying? It actually pushes people away. And it's the same thing for your MLM businesses. Guys, I promise you if you want to have success in this faster, stop acting like you're a pro if you're not. Even if you are a pro, stop acting like ... people are not attracted to that, because I believe that I have to be on your level just to learn from you.
If you start acting like you're all professional, and talking ... if you're not vulnerable with your people, if your attractive character is too high up, people don't think they're good enough to even get near you. Does that make sense? They start comparing themselves. And the question is no longer, hey that guy is awesome, or that woman is amazing, or ... they're not, that's not the question in their head. The question in their head is, "Oh my gosh. Do I even have a shot at looking like that? Do I even have a shot of going from I am to where Steve Larsen is. Or from where, whoever, Natalie Hobson is, or for whoever ..." You know what I mean?
Wherever you guys are right now, even if you're killing it, even if you're doing ... I've got several messages coming back from you guys. It's been a lot of fun, learned more about who you guys are who are listening to this show, which I love. I've learned more about ... and there's a lot of you. It's a lot of fun. The show's blown up a lot faster than the other one did, which is a lot of fun. This is a huge need. I know it is in the industry. But I've been very careful to not position myself as someone, or somebody, or my brand as Mister Steve Larsen, Commodore Steve Larsen ... you know what I mean? Like some kind of like Commander Steve like ... no. My name's Steve Larsen. I'm from Littleton Colorado. I'm living in Boise Idaho, potato land right now because that's where my full time job is. And while I know that I could leave and be fine. I love my job, so I'm staying at it.
And it's a lot of fun, and I really enjoy it, and I build internet sales funnels. And I know that I, you know, the work that I do, both MLM style and funnel building changes lives. And it's very motivating for me. And it's a lot of fun. And there's this sense of the walls drop as soon as you become real. And that's what Natalie Hobson had figured out. And she figured it out in ... I'm not kidding guys, it's only been a couple months. And on a very cheap product she made a crap ton of money. Right? It's because of her ability to be vulnerable that made her sharable.
And if you're not talkable, if the brand isn't talkable. Let's think about it. So let's think about you and your MLM right now. You're literally the exact same as everybody else out of the box. Right? I've pounded that point like crazy in this podcast. MLM is broken as soon as you get it. Right? Same scripts, same everything, same products, you're literally competing with your upline. Okay? It's like a red, red, red, red, really freaking bloody red ocean. Does that make sense? And if it's that red and you don't do anything different, there's no reason [inaudible 00:11:17] gonna join you.
So one of the easiest ways to start setting yourself apart, besides creating additional products and actually making new offer, and all that kind of stuff, is just to highlight your actual difference. There's a great book ... I cannot remember the title of it. I actually only read the back, which is a lot of you guys are gonna laugh about, but that's me being vulnerable. I only read the back of the book, but it hit me so hard, I've never gotten the line out of my head. And it said, "Stop highlighting your strengths. Don't focus on your strengths." It said, "You need to highlight your differences."
How are you different than everybody else around you. If you start focusing on what you're different at, and you actually make that the loud piece rather than the strength ... someone's always gonna be stronger than you. Someone's always gonna be bigger, faster, better, you know whatever it is. But only you are you. And you've got differences. What makes you different than everybody else. Right? Now go highlight that. Be really, really, really vulnerable.
Now the first time I ever shot videos, and I put 'em out there, they were freaking awful. The reason I don't go update them is because if I go out ... now, the content's amazing, actually the delivery's not that bad either. But I'm really boring in the videos. You know what I mean? I think so anyways. The content is incredible. And the things that I'm teaching are amazing. But like ... and every time someone watches the five video series, it's the MLM Masters Pack, if you guys go to SecretMLMHacksRadio.com there's a five day master pack. Anytime anyone watches that, they always ask to know more, or join the down line, or whatever it is. Then that's the reason I did that.
I could go back and update it. I made those videos years ago. But the reason I don't is because I don't want to come off as like all ... too professional. You know? And it's fine if the stuff that you use, and the members areas, and all this stuff that ... the other products that I create, yeah, they're more professional looking. But man, all those front end videos, all the products and everything that's way out into more of the cold market, man, I do not make it look pro. And I do it on purpose. So, that's my invitation to you. I want you to ask the question to yourself right now, is there a place inside your MLM where you're acting too professional? Where you're acting like someone you're not?
And if that's the case, I'm begging ya, I'm asking ya, for the good of the people who you could run into and help change their lives, stop acting professional like that. Start acting like you. Actually, it's funny, the same as in marriage. You know my wife and I have been married almost six years now. We've got two kids and a lot of fun. And I made the mistake, when we first got married, that I had to start losing parts of my identity. I had to actually become an adult, you know. Get my responsibilities in order. You know what I mean? That kind of thing. Or it was like, oh, there's no more fun for me. You know what I mean?
It was almost like this mentality that I felt like I had to take on, because that's what society was telling me. The problem is that sucks. You become someone that you weren't. And you become someone that the other person didn't fall in love with. That was the other person, you, your real self. You know? It's the same thing with your customers. Especially if you've never done anything in business before ever, a lot of what happens is there's this persona that Hollywood puts out that all meetings are in suits, that you have to have meetings. I hate meetings. Meetings are dumb. Maybe I go to one, one hour meeting a week. That's it. Max. And I barely have anything to do in it, because ... and I run a big organization.
I'm not at all ... I hate meetings. But I thought I had needed it, and I thought I needed my business card. And what's my logo? And all this garbage that has nothing to do with actual sales, or business, or making money. Right? It's all this posturing crap that ... the personas of Hollywood and all the stuff start to put into our heads. And it's the same thing ... and I realized, luckily, even in the marriage and everything. Didn't mean to relate it to that, and was not planning on that in this episode, but it's true. The more I remembered who I am internally, and spoke to those things more loudly, you guys, that's where a lot of the attractive character came from. That's where a lot of finding my voice came from. That's where a lot of confidence in what I'm trying to say in my messages ... that's where a lot of it came from. When I'm just more true to myself, and it's true for you in your MLM as well.
Anyway, it's kind of a deep episode. My gosh. But hey, I hope that you guys enjoyed it. Go be vulnerable. Find places to be vulnerable. Stop worrying. You know, I would go get on Facebook Live and I would just start talking. Do it every day. And you do that every day ... if you publish every single day for a year, you will change your life before a year's even up. It's just the formula. It happens every time. Every time I tell someone to go publish or whatever ... it's happened many times now. A lot of my buddies, a lot of friends, a lot of people I've coached, a lot of my students ... they go out and they go start publishing, and the ones that are vulnerable have success very quickly, because they are being them. And it's sort of attracting like minded people.
But if it's too professional and you're speaking like you're writing a freaking essay in college, no one cares about that. Talk like you're talking to a sibling. You know? Talk like you're talking to ... and do that to your MLM people, do that to your upline, your down line, just be a very loud version of you. And I promise, that's gonna pull a lot of the attractive character out and people are gonna start loving that. They'll like to be around you. Take off the dang suit if it's not you. Right? Stop doing that. I gotta go change that picture. I just still haven't ... it's been a really busy year.
Anyway. Hey guys, hope this was helpful, a little bit of a rant there. But I just hope that it was something that you guys can really use and apply in your MLM right now, because that is ... it's one of the keys that I feel like most people focus on the product, which is good. You have to have the product, or the message, or the marketing and that's good. You have to have that as well. But there's this underlying piece when it comes to recurring buying, and brand building, and the ability to communicate your message, and your confidence, and the speed that you move will highly be dependent on you as a person, as the leader, as the attractive character and your vulnerability with that.
Anyway. Hopefully, it's been helpful guys. I really appreciate all of you. Love the engagement back and forth. I've really enjoyed that a lot. And I'll chat with y'all later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at SecretMLMHacksRadio.com.

What's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business ... How do we recruit A players into our down lines that create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
What's up everyone. Hey, I'm super excited for this episode. I got something really cool to share with you. This is Secret MLM Hacks Radio. So, today I want to share with you a hack. This is something that I have been doing that is ... honestly, it's all around us and I just don't think many MLMers think about it. So I want to share with you something really cool. First off though, I ... You guys gotta know I barely graduated high school. That's not a joke. I got straight D's in all of math, all of science, all especially of Spanish, all of ... I mean, I really, and a lot of times it was like I got a 60.1 percent. I'm pretty sure that some of the teachers a lot of times just felt bad for me so they would just not, I don't know, they would just let me go on. You know what I mean?
I showed up. I was there. I was consistent. I just never did homework or if I did it was just always wrong. There was something in my head that just did not click on for a long time. I had not learned how to learn. You know what I mean? So when I get to the end of my senior year and it's time to go to college, I had been applying and these colleges are like yes, no, no, yes, no, no. It's more like one said yes and all the others said no. But it's pretty fascinating to watch the application process of these colleges or any kind of institute.
Let's say you're applying for health insurance or life insurance. Or your applying for to get into some program. You know what I mean? It's fascinating because I would sit there and I would write out these applications. And I didn't really want to go to college at that time. I'm grateful that I did. I'm grateful that eventually I learned how to learn. I ended up getting straight A's, which is awesome. I got one of the entrepreneurship awards from Hale graduating class which is awesome in college which is super exciting. So that was fun stuff, but I had to learn how to learn, which is it's own skill. I just kind of have never stopped since then.
Anyway, about the application stuff though. It's fascinating to watch the process that they go through. Often times, there is an application fee. So you go and you're filling out this application and you're showing them what you've written to everybody, and everyone's critiquing your essay that you have to apply with it and everyone's critiquing this and that and they're ... you know what I mean? There's so much stuff that goes into a single application. Right? And you sit back and you're like, "Dang. My Gosh. I just spent like a week just putting together this application."
And they wanted a fee, and they wanted this, and they're not gonna get back to me for a solid while. And I don't even know if I got in. And there's no implication yet if I actually got in at all. And I'm like, "Dang. That's pretty crazy." You know, when you think about that. And so you sat back and you think about it. And you think about it. And you think about it, kind of think of it cynically almost like man your convincing somebody why they should take your money. That's basically it. I'm glad that I went to college. I will tell you that even though I got a marketing degree, none of what I learned do I actually do. There ... what I learned at college pretty much was to prepare me to become like an analyst at a corporate marketing firm. You know what I mean?
And I don't do any of that kind of stuff, which hopefully helps some people who think that they need a marketing degree to do what I do. It certainly gave me an environment to learn, however, I mostly am self taught. So, anyway ... But back to the application. You think about that. You are convincing the other person why they should be allowed to take your money. You're like, "What?! That's crazy!"
It's a commitment. You're gonna be there what? Like only 60 percent of people even finish college. So these guys are banking some serious money they don't even have to dish out the final thing to you after a while. You know what I mean? And I'm not bagging on the education system. I'm just using it as an example. Think about that though. Let's think about how we could model that whole process inside of an MLM 'cause that's what I've been doing. That's what I've been putting together more formally. I've had one kind of informally for while but as far as formally though, I've been building out what we call an "application funnel", an application styled sales funnel.
Where somebody has to prove to me why they should be admitted into my program. And typically what we'll do is we'll use these funnels for like high end coaching programs where someone's charging 10 grand or 25 grand, or whatever, 50 grand. And the person is trying to convince the coach why they should be allowed into the program. Right? You're like, "Whoa! Wait a second. That is literally spinning on it's head the whole sales model. You mean I don't have to know any hardcore sales tactics?" Nope. "You mean, I don't have to know tricky little one sentence things to say or little tiny body language things to get them to go crazy and join,"
It always drives me nuts when other people post that kind of stuff in the MLM word. Five techniques, five things you should say to get them begging to join or something like that. It was like, come on, that doesn't really, you know ... How 'bout we actually give real value? You know what I mean? So, that's what I've been doing is ...there's page number one, web page number one. It goes through and says, "Look. I'm only looking for the best of the best elite marketers. If you think that you can, if you want this group, if you want to be part of my down line which is this group of elitists. We're very open, very loving, very ... it's not that we're judging anybody or anything like that. But there is an application to join my down line. You know what I mean?"
And so I have a spot where people can do that. And they go through and it says "Number one. Hey, let me know. If anything you can just fill out the application and then let's get on the phone and see if you're an actually good fit. And be aware, we do actually turn people away." And so they put their name and their email and phone number in. And on the very next page it says, "Hey. Why do you think you should be considered?" Another question is like, "Hey. Steve Larsen's crazy busy. What do you think you can offer? We believe in give and take, we'd love to be able to give you all the stuff. But we also need to know what you could bring to the team. What is it you bring?"
Obviously the questions are worded much better than this. I'm just ad libbing the ones that I'm remembering. But you know what I mean? It says, "Hey. Obviously there's a financial commitment to join the MLM. It does not go to Steven Larsen. It goes to the MLM to actually set up your actual entity with them and get your position. Are you okay with that?" You know what I mean? It's stuff like that. But there's an application that's eight or nine questions that you go through that helps me see where you are before you join. Isn't that interesting?
And it's a totally different set of approach, a completely different kind of approach than what my MLM the first time ever, ever showed, ever. At first, it's like this hard core. It's not that the other tactics of getting on the phone and asking people to join don't work, it's that it takes for freaking ever, there's usually a lot more heartache. I lose more friends doing that. I don't lose any this way. And I attract a kind of person, when they apply, that's awesome. You know? The kind of people who are solving problems in my team that I didn't know that they were there. You know what I mean?
When you go out and you find a team like that. Then I turn around and I give that whole system that actual application style system to my down line. So think about that. I'm not pitching you on joining. I want you to know what I do. I want to flip it on it's head. So page number one. Right? Hey, this is only for the elite of the elite. But if you think that you're a marketer that wants to join us just know there's applications out for 'em. Go to step two here and they put in their email address. Step two, the next page, is a video and there's an extra application form next to it.
And then the third page, after they actually submit the application, it is a form that says, "Look. Obviously positioning does matter inside of MLM to an extent. You know what I mean? I know a lot of people join what I do and it's great it's fun. I really, really, I like it. So first come first serve is a huge deal." This is pretty much what the page says. And it says, "So, if you're really interested and want to skip the line because we just call people down the line as we get applications. We get several a day. So if you want to skip the line. Go head. Heres the phone number, just call us."
And I'll tell you that the people that who call you, there worth like eight times more than the kind of person that you need to call out for. It puts the sales power back in your hands. Not that you're trying to be domineering again or anything like that. But that's the application style funnel that I put inside there. And there's email automation and there's full sequences in the back. And there's all the super sexy stuff, which is amazing, that happens on behind the scenes as well, which is really, really cool.
It's just, you gotta understand that you're nothing new at first out of the gate compared to everybody else. But man if you're telling 'em that you can't join unless you apply and when you do apply, you get X,Y, and Z. And I actually created an offer out of applying. Holy Crap, that's sexy. So start thinking how you can use that inside your MLM. Start thinking about how you can, what can you do to make ... I think it was last episode, I talked about scarcity and the different mental triggers that are out there. I think that was last episode. But anyway, start thinking about what ... start thinking about what you can do to inject ... That's one of the ways that I inject scarcity, and community, and authority right into my down line.
So start thinking about that. It's like, you know ... What kind of person do I actually want to join my down line? Where do I want them to be in their life? What problem sets do I want them to be addressing in their life at that time? If their problem set is that they can't rub two pennies together, they're not probably ready for what I've got. It's not that they can't be successful, but the road is longer. I'm not really looking for that kind of person. I'm looking for the kind of person who is out there, who wants to be successful with this marketing, who is interested in putting together marketing systems that amplify their MLM. Right?
Who actually ... you know what I'm saying? And when you do it that way and you approach it that way and you start getting really, really clear on who it is that you want, you'll start attracting those people. And one of the ways that I do it is by making people apply. I want the kind of people who are fighting to join me. Does that make sense? And if somebody I can tell is fighting, but maybe they don't have a lot of experience, that's okay. Then I'll let 'em join. If someones like, "Hey. I don't have this experience. I don't have this or this or you know, I really am broke or whatever, but I've got passion out the wazoo." That's the kind of person I want. And I want to be able to vet that person out of the rest of the crowd. Does that make sense?
One of the other things that I've been doing ... So, that's what I do. Then we get 'em closed up and we get 'em the marketing systems that they need. Then get 'em started in the success paths that I have. I've got little blueprints and stuff like that. And that's how I on board people. It's totally different than what my MLM provides, totally different than what any MLM provides. So, that's how I do it though. What MLM makes you apply to join? They're not that way at all. They're all like, they're so open that they end up being exclusive, excluding, sorry, they exclude people. Right?
And so instead, what I do is I actually intentionally do that and I make people apply. One of the things that I been doing is ... I'm trying to figure out right now. 'Cause I'm building out the more official version of this application styled sales funnel. But what I've been doing is when someone actually joins, I'm gonna take that data, which is gonna be so cool, and I'll put it on a google sheet. That way people can see live ... just the first name. I'm not gonna give out any personal details obviously. But I'm thinking what I'll do is I'll embed in like a little window on the page, a google sheet.
And you'll be able to see the people who have been applying and those who have been accepted and brought in. And obviously, again, there's gonna be no personal data or anything like that shown in there. But how cool to be social proof. Right? That's why I'm doing it. So that you can see how close you are to the top. So you can see how fast it's growing. So you can see how fast ... Does that make sense? And it causes this ridiculous frenzy like, "Oh my Gosh! That's so freaking cool!" You know what I mean?
I'm not gonna tell you the MLM ... sorry, I'm not gonna tell you the URL to it yet. Just in case you guys want to go check it out, again, I am not pitching. If you love your MLM, my gosh, stay in it. Okay? I'm not hear to take sides, that's not at all what I do. I'm here to just share with you what we do inside other industries to make prices increases, to make anticipation go through the roof, to make people beg to join you. Does that make sense? That's why we do what we do and that's why I'm doing it right now. And that's why I'm sharing with you what I do 'cause it's super, it's crazy powerful.
So, those are all tools and systems that I use as almost like a rewards system like, "Hey. When you join, have comfort in knowing that this system is also yours. You know what I mean? You don't have to go reinvent the wheel." You know what I mean? So that's how I create myself as a new ... that's one of the tons of ways that I create myself as kind of a new opportunity to MLMers. Otherwise, you're kind of the same as everybody else. You see what I'm saying? So, when they're applying, I'll go on through say like, "Hey. By the way, you're gonna get this. You're gonna get this. You're gonna get this. You're gonna get this, if you get accepted. And we truly do turn people away. So, go ahead and apply and then let's jump on the phone, or jump on the phone with one of my team leaders or whatever. And we'll answer any questions that you might have. And see if it's a good fit. If not, that okay and we'll give you like a little thank you also and stuff like that."
Obviously be cordial about it. We're not saying like, "Get lost" or whatever. So that's what we do. That's what I do. That's what I've been building is the more official version of that. And trying to see if I can get this cool google sheet to get embedded so real time you can see the applications coming in. How cool is that? Oh my gosh. So, anyway that's what I've been doing guys and that's why I do it. I just kind of spin it on it's head and turn it into a marketing activity rather than a begging activity.
That's what I felt like the first time I was calling people or I'd go ... I went down Main Street asking people to join. Whatever it was, it was such a ... if you had a heart beat, I was asking. I wasn't clear on who I wanted. And because I wasn't clear on who I wanted, it meant I was targeting nobody. You know what I mean? So I had to get real clear. Anyway, I feel like I'm just saying the same thing over and over again now. That's what I've been doing. Shortly here, when it's done, when a few of the things that I'm waiting for happen. Then, I'll tell you guys what that URL is just so you can see what it is. Again, I'm not .. Oh gosh, please just know that I am not here to pressure you at all.
I just want to show you what it is that I'm doing, so that you can see it and you can model it on your own. Whatever that is. All right guys. Have fun the rest of this day. Go crush it. Go kill it. Remember if you do what is easy, you're life will be hard. It's a good quote. I got a big quote filled wall, so sometimes I just look up and say one of them. So that's one I just looked at. Okay.
If you do what is easy, your life will be hard. Whoo!
Hey, thanks for listening. Please remember to subscribe and leave feed back. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM masters pack by subscribing to this podcast at SecretMLMHacksRadio.com

What's going on, everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Oh, yeah. So, here's the real mystery -- how do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.
Hey, guys. Hope you're doing fantastic. It has been busy, busy, busy over here. I've been doing a ton of stuff on the workbook that I've been putting together. This podcast, right now, as it stands, is all about ... I've kind of just been documenting the journey of me creating basically the course that teaches people how I automate my downline recruiting. Now, my system, personally, is already up. I'm already doing it. Obviously I continue to make tweaks and changes -- it's always getting better and better -- but my background is in tech a little bit. I'm not necessarily a coder, however I do a lot of tech stuff, and so what I've been doing for the last little bit is systematizing far more thoroughly the way that I actually auto-recruit people into my downline. I don't care which one you're in.
My whole goal with this podcast, and with the course actually, is to show people how I auto-recruit, because I believe that MLM is broken out of the box. I believe it that it doesn't work very well. It can work, it just takes forever, too. Oh my gosh. So, my background is in internet marketing, so I'm just applying the same principles and I'm pushing it over into the MLM space, and it's been a lot of fun. So, where I've been right now, though, is I have been creating the workbook that goes along with the course, meaning ... How cool would it be if I created a course where there's a workbook side-by-side? So like, "Watch this video. Now answer the question in this workbook. Like, if you watch this video, you should be able to produce this output, right?" And I'm helping you apply as I go. So, anyways, it's been a lot of fun.
What I've been doing the last little bit is I've been working with this graphic artist, who's been ... It was such an interesting exercise. I sat down and I drew out pictures that represented the principles that I was teaching. It was more thorough on my side to go through it that way, but I think it'd also be more thorough for the individual who's listening to go through the course that way also, if it's by pictures. I'm a kid at heart forever, and I'll totally stay that way. But it's been a lot of fun. I remember when I was in school, there were a few ... not a few times -- there was a lot of times I went and I bought books that I just never used. I never did anything with. They were so technical. They were so intense. They were so far out there, or the teacher didn't even like them. It was just a requirement.
So, what we did is we literally just ... I mean, I would buy the book and it would just sit on my shelf. It would collect dust. It did nothing. And I thought, "Gosh, I don't want this to be that way. My workbook, my courses got to be usable," so, anyway, that's what I've been doing is ... I think I've mentioned this before on this podcast, but, gosh, guys, if you can draw out pictures that represent your MLM ... I know I might sound cheesy, but the whole napkin thing, drawing out a business plan on a napkin -- there's some serious power to that. I encourage you to go do that. Anyway, so that's what I've been working on. And the other thing I've been working on is my auto-closing system.
I have a system that pulls people to me and vets them, so I know whether or not they're serious MLMers. It doesn't just get the leads, it qualifies the leads, and now I've been building really the auto-mated closing portion of this. It's slightly automated, I just know I could make it more automated, so that's what I've been building. And I choose to do it through, what I call, a "webinar funnel". What I do is I take ... And if you ever heard of webinars, it's probably not what you think. No one else does this. I've been making it up, and it seems to have been working. It is working, but I've been building the actual that goes with it. So, what it does is ... Page one, right? They land on ... This is what secretmlmhacks.com is gonna turn into soon, right?
First it will be like a webinar registration page, or a web class, or a product demo, or whatever you want to call it. And it'll be a webinar registration page, and they'll get a chance to sign up to see how I'm auto-recruiting people, right? And see the systems that I'm going through. The second page, after they actually register with their email address and their phone number ... The second page, I think it would be kind of cool if I tell my story on the thank you page. So, I go through and I tell them, "Hey, here's the story of why I joined this MLM," you know? And, to me, I want to do it that way because most of the time the scripts that my MLM, or my upline, was giving me ... They were so dry. The scripts they were giving me had to apply to so many walks of life that it ended up not applying to anybody, you know what I'm saying?
Those are the times when somebody comes out and they just kind of blabber all over you, and you're like, "I still have not figured out why you are in this? You know what I mean? Why are you asking me to be in this? I don't know why you're in it." So, I'm gonna tell my story on the thank you page before they watch the webinar, and I think what it's gonna do is it'll help people understand more ... I think it will help them bind to my personal tractive character, you know what I mean? Then the next thing the sales funnel, the automatic closing system, is gonna do is ... I'm gonna send out to them what's called an "indoctrination series". I'm gonna send three different pieces of information out to them that basically helps close people before they even show up to the webinar. That's like the biggest key with webinars.
Webinars is what I teach in my actual job. It's one of the things that I do, so I thought how cool would it be if I actually apply this to MLM? There's not many people that I've found that actually do it. There's a lot of people that I've found that teach it, but I want you to know that I do it and my stuff has helped a lot of people. So, anyway, I'm excited to do it because this is a part in an industry that I don't think has ever really had the stuff that I'm doing in this way before. It's totally new. It's not just an improvement on other stuff, this is ... Anyway, I'm excited. So, anyways, then I'll go through the actual webinar itself, and then I've got really, really powerful follow up and consumption series, and all these different series that we use to sell other products and services that are proven, that I know work -- I'm plugging them in. I'm really, really excited, guys, 'cause all of these other little things that I've been putting out there and that I've been doing in other industries.
I'm excited to rock it and put it together for the actual MLM stuff, so ... It's exciting. I don't know anyone else ... Anyway, I've already said that. So, that's what I've been working on, though -- tons of workbook stuff, lots of automatic webinar funnel stuff, and those are all things that obviously my team gets as well ... That's kind of my deal with them. It's like, "Hey, if you join, I give you all my stuff that helps you auto-recruit," but then anything that's kind of new, I'll give that to you also for free. But, anyway, that's kind of what's been going on. So that was a lot of talking, and I'm so sorry that ... I feel like I've just been blabbering, but that's where we've been.
There's always the sexy part of what we do, and there's the work part of it, and I'm in the middle of the work part of it, which is ... it's just fun, but every once in a while it's not fun, and we just have to do it. There's a great quote by ... Gosh, I can't remember if it was Eisenhower or ... It's about Eisenhower, but it's a quote that says, "The obstacle is the way," and I want you to know how true that really is. If your biggest fear right now is talking to people, that's exactly what you should be doing the most of. If your biggest fear is trying to figure out how to close people, closing is all you need to be concerned about. If your biggest fear is going and saying, "You know what, I don't really understand what my MLM even does." It's time for you to go understand what your MLM does. The obstacle is the way, and that's the thing that I've been trying to convey with this workbook.
I had a hard time conveying a few things in this workbook, and so what I've been doing is drawing pictures, and guys, it took me four hours just to edit the actual images once I got them back from the actual graphic person. That's another three hours just to edit them -- he hasn't even made the changes yet. By me turning directly into the obstacle, it's an accelerant, guys. It's like throwing gas on the fire. If you don't know how to close people, it's time to do that. I hate talking on the phone. I hate it, and so I turned directly into it. It's not that I was going to talking on the phone, I still hate talking on the phone. I don't know why, I just ... I don't like it. But the obstacle is the way, and so I created systems to make me not have to talk to family, not have to talk to friends, not have to go out and do it the way my uplines tell me.
That's not the only way to do it. There are other ways that's proven in other industries, I'm just grabbing from other industries and using them in the MLM space, you know what I mean? So, that's the biggest thing that I'm hoping to convey after all the crap that I just said, which I hope has been helpful, even just a little bit. But of all the stuff that I've said, what I want is for you to understand that like, "Yeah, we got the workbook going on. We're building out the funnel like the rest of the stuff to actually help launch the course, and all those different things." I'm really, really excited for you guys to see what's been going on. But it's only by turning into obstacles that growth actually happens, sustainability actually happens. If you're like, "Hey, I don't know how to duplicate," that's where you need to go spend your time trying to figure out. That's what I'm excited about, 'cause I totally figured it out, which is awesome. That's why I'm putting the course together. But the obstacle is the way. Go figure it out.
Don't ... In the last episode, I talked about mental triggers. The mental triggers that are out there, right? They're not just there to actually make you recruit people. They're also there to help you act. Does that make sense? So, if don't know what I'm talking about, go listen "The Nine Mental Triggers That Make People Take Action" -- go listen to the last episode. But, anyway, that's the whole point of this episode is I'm just trying to say there's so much stuff going on right now, so much stuff. I barely slept last week, but I believe in what I'm doing. I know that it's gonna work. It already has been, I'm just trying to systematize it so people who aren't as techy can figure it out. There's kind of a walkthrough system, and step-by-step guides, and workbooks to help you implement, and checks and balances, you know what I mean? And additional stuff, and tools, and things like that to make everyone successful with it, which I'm super excited to get out there, and release, and launch.
But the obstacle is the way. Just like stencil that on your wall or something. Staple it to your forehead, because it's such a different mindset than most people have. If you're in MLM, you have desire to be a leader, just like bar none. That doesn't mean you are, and that's okay, but if you're like, "Hey, I don't feel like a leader at all," that's a great place to go and it's not a negative thing. Find the obstacle, work on it, and move forward. One of my favorite quotes was by Buddha, actually, and he said, "Your worst enemy cannot harm you as much as your own unguarded thoughts." Your worst enemy cannot harm you as much as your own unguarded thoughts, and that's some of the things that a lot of people start to battle as they get into the MLM space. "I'm not good at this. I'm not good at that. People aren't understanding what I'm talking about. Oh, I better draw pictures about it." I don't like talking on the phone -- "Let me create a system that does all that for me, that gets the same outcome," you know what I mean?
Turn into the obstacle. It's all about the obstacle. Tony Robbins talks about that. You turn straight into the pain, don't skirt the pain. Don't try and get away. And I'm not ... you're not trying to be masochist, you know? You're not trying to be pain lovers, but you do need to be able to know and say, "Hey, you know what? It's okay that I don't get this. It's okay that I'm not good at that, it's just time for me to go work on those things." So, anyway, hopefully that's been helpful. Obstacle is the way, guys, and I will talk to you next episode.
Hey. Thank you for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters pack.

Hey, hey what's going on everyone, this is Steve Larsen and you're listening to Secret MLM Hacks Radio.
So here's the real mystery, how do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes? Yet still have plenty of time for the rest of our lives. That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
Alright you guys, I've got something special to share with you today. Back when I was in college, when I first started learning about how to drive internet traffic and I started learning more about how to actually market online, there was a book I came across that had quite an impact on me. At the time, I was doing a lot of side businesses with buddies. We were going around trying to do real estate deals. We were, ... I was driving traffic for Paul Mitchell, like the big hair company. We'd build websites for the rising companies and their rising celebrities before they went on TV and stuff like that. We were all over the place doing tons of stuff. It was a lot of fun.
There was a specific book that I read, that really helped me understand more of what I need to be doing inside the person's brain, as they experienced what I was building. So think about this with your MLM, think about this with the things that you are out and you're creating. Think about what it is that you can start to apply here. This is a huge lesson, alright?
The book is launched. It's a book by Jeff Walker and what he does, is he teaches you how to create what we call a launch sequence and basically a product launch funnel. Lets say that you've never launched officially, the product you're selling. Lets say you've never actually created an event around the thing you're selling, how do you actually do that, right? I just talked about how you need to create events around what it is you do. Well, how do you actually do that, right? So the book launch is fantastic. I recommend it to pretty much everybody, whoever wants to make money online. And especially if you're inside the MLM space, because it's not a normal style book that I think most stereotypically, the MLMer will go through.
There were nine things that I realized that I needed before I was going to be successful inside my MLM. But what was funny is that none of them were tangible. These are all intangible things. Which to be honest, completely shocked me. I thought that it'd be some, hey, here's the nine steps, here's the nine things. That's not at all how this works. It works instead, ... think of it kind of an emotional state checklist. Lets make sure that we hit each one of these points inside the person's brain. These are the things that gets someone moving. I've already mentioned before, and we all know, humans are lazy by nature, I mean we just are. We always choose the path of least resistance, which is not a bad thing. Some people say that as a negative thing, but it means we go create better processes. "Hey, I don't want to walk 500 miles, lets invent a car." Not that that's how it happened, but you know what I mean, it's not a bad thing that we go for the path of least resistance.
However, a lot of times when it comes to our MLMs and the offers that we have, it can be a bad thing. If we don't put the other person in a certain state of mind, they're not going to do anything with your MLM. They're not going to do anything with your offer, they're not going to join you. They're not going to care at all about you because they will look at you as being selfish. Does that make sense?
When I was driving traffic for Paul Mitchell, that's when I started realizing. I can drive a crap ton of traffic. We drive traffic all over the place. I remember my record so far, is 53,400 visits in two days to a single website. And I was like holy crap, we can drive traffic. But I wasn't doing, ... I'm going to go through this list in just a second, there's nine of them, nine mental triggers, but I wasn't doing these triggers. Because I wasn't doing these triggers, it comes off as if I'm barking. It comes off as if I'm annoying, as if I'm loud, as if I'm running into somebody at the mall. Just like a standard cliché thing for MLMers to do. If you don't want to come across like this, or come across like you're barking or you're begging, or you're yelling, or you're saying, "Come over here, come with me." If you don't want to compete solely on price, this is how you do it. And these are nine things that you can do inside someone's brain to help them want to take action. Does that make sense?
Here they are, these are the nine. Number one, you've got to have some likability, meaning, are you likable? Does the other person like you? Now this list might sound a little bit shocking to you, but notice I didn't say, "Hey, tell them why you're cheaper than the other guy." Does that make sense? Do they like you? So number one, and some of these things are really easy to do and some of them are a little bit, harder to do. So number one, likability.
Number two, reciprocity. How do I get someone to feel reciprocity in their brain? How do I do it? Well, I give them something for free, which is exactly how I vet people on the internet. When people join my downline, I give them these systems that go out and say, hey lets get you, ... giving out this free stuff. If you don't have free stuff don't worry, I've got stuff for you. What it does is create these feelings of reciprocity, somebody wants to reciprocate. If someone shows up at your door on holidays and they've got something for you, lets say it's a neighbor, and lets say they bring you a plate of cookies. I remember distinctly, my mom, my wife, even my myself now, if someone says, hey, we've brought you this stuff. There's this immediate feeling, ... I'm always like, hey just wait a second, and I run back into the kitchen to see if I have something for them. You're trying to create that feeling of reciprocity. If you do that before ever asking for the sale, it's a lot easier.
So number one, likability. If you're just obviously a straight up jerk, obviously, it's hard to be likable. If you are what we call an attractive character, that doesn't mean visually, but are you someone that's nice to be around? You can create likability inside the person's brain. Number two, reciprocity. Are you creating reciprocity inside their head?
Number three, authority. Now authority is interesting. We trust figures of authority all the time. Lets say I'm driving down the street and I run a stop sign, I only need to barely glimpse the colors red and blue flashing lights in my rear view mirror to know that an authority figure is pulling me over. Does that make sense? So the question is to ask is, what are the authority figures? What's the feelings of authority, not that you're trying to be dominate or domineering, or use these powers I'm about to show you for evil. But what you are doing is, you're saying, hey, how can I come at a place of authority to show that I've actually done what I'm talking about. So if you can create feelings of authority.
Number four is trust. Now trust, ...a lot of these all happen and they're a little bit intertwined all through out. Someone can be in a place of authority but you can totally not trust them. I'm not going to get into this at all, but sure sometimes leaders that we've voted for or didn't vote for, those can have those feelings, where they're in a position of authority but maybe you don't trust them. There are different things. How do you develop trust? One of the easiest way to do it is to help the other person solve one of their problems before you ask them to help solve your own. What's the problem you're trying to solve? Well I want to join, I'm going to get this big downline. I want to get people in, I want to get people enjoying what I'm doing. If you present your problem before you help solve their problem, no one's going to care about you. You have to lead with the value and trust comes really easy.
Number five is social proof. Social proof is an interesting one. Here's an example. And actually Jeff Walker, I can't remember if it's in the book launch or not, but he gives this example and he says, hey, have you ever gotten off of an airplane and as you're getting off of an airplane, you kind of just follow the crowd in front of you, when suddenly everyone is turning around and walking the complete opposite direction? You weren't looking for baggage claim, you're just following the crowd. That's a perfect example of social proof, where you don't ask questions, you are just assuming because everyone else, the masses, are going a certain direction, so you are too. If you can create the feeling of social proof inside of someone else's head, that also obviously is going to give, ... that's a mental trigger. That's a huge mental trigger. Obviously you could use each one of these in good ways and bad ways.
Here's the sixth one, scarcity. This is very real. I don't let just anybody join my downline. "What? Steven, oh my gosh, I thought you wanted everyone to join your downline. Oh my gosh!" That's not the case at all. I don't want everyone to join my downline. That was one of the biggest realizations I ever had. If someone needs to join, ... if I'm looking across the street and somebody's is like, that guy needs to join my downline. Look at the situation they're in, look at the financial situation, they need to join. If they need to join, I don't want them in my downline. That's not why I'm getting these people in. Does that make sense?
Scarcity is a big, big deal. So, I make people apply to join my downline. I really do. And I will say no to people. You may not be a good fit, or why don't you turn around and go learn x, y, and z first. I'm not in the business of taking on another project. And I can't have a person be a project. Does that make sense? Sounds totally harsh, but will change your entire business. So scarcity, it's a scarce thing to join my downline. Obviously I would love the masses. I would love this, I would love that, but my team leaders, the people that, ... but seriously, it is an application style business for me. When I flip that on its head, and there's actually an application form which I've been building it, maybe I'll tell you guys about it on another episode. There's actually an application someone goes through that I created on my own, that is not provided by my MLM. I made it, in order to join my downline. Does that make sense?
I want to vet them. I want to know why they want to be in it. I'm not exposing my link all over the place. I actually make my link scarce. Does that make sense? And what's funny is that when we have feelings of scarcity, when we think something is going to run out, we want it more. Does that make sense? So I'll talk more about that probably in another episode, because it's cool strategy that I use for that, and it has to do with how I auto-close people, with some systems online.
Number seven is anticipation. One of the easiest ways to create anticipation is by events. That could be a physical event, it could be a viral event, it could be something online, it could be something you're just talking about. Car dealerships use any excuse to throw events. There are events all over the place. But anticipation, you can always be talking about what's about to happen, the future. Those kinds of things help you a lot, build feelings of anticipation.
I don't know if you've heard of the book, "The 4-Hour Workweek". It's one of my favorite books. In there, the way that he got that book out to market was fascinating. He did not just write a book and release it. He spent a year just releasing a chapter or two here, a chapter or two there, waits a lot of months, come back, and all he was doing is getting on interviews, getting on shows, talking about it, talking about it, talking about it, getting all over the place. Do you see what I'm saying? And he built anticipation prior to the launch. How can you do that in your MLM? How? If you're always available, there's no anticipation. Or if there's never an event, there's no anticipation. Throw some kind of event, something.
Number eight here, is community. Community is obviously very related with social proof. If I have the feelings that when I'm joining, I'm actually joining a legitimate community, that's power my friends. That's such power. Because now, the community becomes their support system. I remember the first time I launched one of my, ... I launched an info product a while ago. I realized that I was the only support. I realized there was no community and I realized that I had done it wrong. When I switched that, and instead built a community around the product, man, it's so much easier. I didn't have to be there all the time. People didn't need that much handholding. It really freed me up. That's one of the keys of duplication.
And then number nine, is actually back to events and rituals. Events, I already talked about, but rituals, rituals is actually the part that is, ... this is such a big deal. When I was in the army, I was in Basic Training, what would we do every single morning? Wake up immediately, you shave as fast as you can, put your uniform on, run outside, and start doing pushups. That was a ritualistic thing, every single day. There were things that we would do over and over and over again. What's funny is that it would put us in state, whatever state they wanted us to be in. It was total state control. They would use that ritual and help us maintain the ritual to maintain the state of a soldier. Does that make sense? It's the exact same thing for your downline.
There are rituals I have my people go through. There are rituals I have my downline go through. I need to have that. I need them to go through certain rituals. What are the daily rituals? What are the weekly rituals? What are the monthly rituals? What are the yearly rituals? What are the things that my community does, my downline, my company? If it's my company, I'm not just grabbing a franchise. I am, but I'm turning into a company. What are the things that my company does on a regular basis, routinely, that everyone can focus on, everyone can anchor into, and have support with? Those rituals will save your butt, especially after someone joins your downline. They've got to know what to do immediately. You have got to have a set of rituals ready for them, and help them, and get them indoctrinated into them. Does that make sense?
Usually I do more like story-based, stuff like that. I hope this was a helpful episode.
These are the nine mental triggers. These are the things that get people to move. And it's not that you have to hit all nine. Think through the ones that you want to hit most. I don't want to say easily, but which ones are going to be the most effective and just start implementing them into your business slowly, and prove it, and then go to the next one, and then go to the next one, and next one. Prove that that one works.
So number one, likability. Number two, reciprocity. Number three is authority. Four is trust. Five is social proof. Six is scarcity. Seven is anticipation. That's one of my favorite ones, personally. Eight is community, and nine is events and rituals.
Alright guys, hopefully it's helpful. I have every one of those nine things planned out throughout my entire business, not just through onboarding somebody but what happens afterwards. And those are all things that repeat, but I need to maintain feelings of likability. Obviously if they hate my guts, that's not a mental trigger, they're not going to do anything. So anyways, ever single one of these, figure out ways to start incorporating them. How can you pull those emotions out of the other person. When you do that, my friends, that is when you start doing closing scripts. That is when you start handing them application forms because they are in a state to receive you, otherwise you might be hitting them some other state and it may be sort of awkward.
Anyways guys, hope it's helpful. I'll talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack, by subscribing to this podcast, at SecretMLMHacksRadio.com

What's going on everyone? This is Steve Larson and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us cheat and only bug family members and friends? You want a profitable home business, how do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larson, and welcome to Secret MLM Hacks Radio.

Hey, hey. So, when I was in college I started studying internet marketing shortly after in MLM actually, and I joined the MLM and there was very little guidance. I will be honest with you guys, I just did not do well in it, which made me sad. I really wanted to be successful with it. I thought it was going to be the way that would pay for our first born child that was on the way at the time, and I was very excited, and I started studying internet marketing, and I started running into these different companies that really looked like they knew what they were doing. I would compare them and compare their leaders, and stuff like that with other people and I was like, "I want to go learn more about them."

They had an event that was coming up, and I realized, "Oh, my gosh. I have got to get to this event." It's coming up in three months. I have no money, at the time I was like, "I have no money. How the heck am I to get to this event?" I had learned to build what is called a sales funnel. Basically, it's a series of webpages that are linked together that are basically to sell stuff similar to Amazon or Shopify, things like that. There's up sales and down sales an automation and email sequences, and things like that, and it's one of the major reasons why I can build an automated recruited funnel, like I have. You know, that pulls people in and auto-recruits them, and brings all the leads to me, and I don't have to go ... I hate talking on the phone. I'm terrible at talking on the phone, which is funny because I was a telemarketer, but I'm just really bad at chumming it up on the phone. For whatever reason, it totally stresses me out.

Anyway, I was like, "Hey. How do I get to this event? I can't get to this event. We have mo money. We've got nothing." So, I was like, "You know what, Robert Kiyosaki talks about the difference between rich people and poor people, even though we had no money at the time I was trying to walk the walk at least, and he says Robert Kiyosaki says, "Poor look at something and say "I can't afford that," and rich people look at something and say, "How can I can I afford that?"" I was like, "We have no money, but how can I afford this?" How can I get to this event, and for whatever reason it was so stuck in my mind, that if I could just get to this event, for whatever reason, it would be like the next platform. It would be the next catalyst. I can't explain it. It was something. It was palatable. It was something deep inside.

Like I really, really had to get to this event. It was this company's event. It was actually an event for Click Funnels, if you know who they are, 2016 their funnel hacking live event, and I was like, "I have got to get to it," and at the time I actually was working on and building the first beta version of Secret MLM Hacks. Not actually Secret MLM Hacks, but something called the Automated Down and Recruiting Funnel, and I was building the beta, and I was about to go launch it, and put it out there, and I wanted to get better, and I wanted to do awesome at it, and I knew if I got to the event, that for some reason it would be the accelerant. You guys probably know what I'm talking about. Right? I just had to be there, and I was like, "But we have no money."

So, I was like just like Robert Kiyosaki said, "There's those who have resources, and then there are those who are resourceful," and I decided to become resourceful, and I already was an individual, but I had never done it in this way before, and what I did is I started approaching businesses and building for them internet sales funnels, basically sales websites, if you don't know what those are, and I started building them in return for them buying me a plane ticket. Then I did the next one and I was like, "Hey, now will you buy me an event ticket?" Then I did the next one, and I was like, "Hey will you buy a hotel night?" You know what I mean? I literally bootstrapped my entire to that event. I knew that I needed to be there, and I told me teachers I wasn't going to be there. I was in college. I was a good student, at first I wasn't but I learned how to learn and I was getting straight A's, and I was killing it. It was awesome, and I was in the army. Life was busy.

Life was extremely busy, and what was funny is I got to the event, and I cannot explain the feeling that I had when I was there. I mean I was soaking it in, every piece. I mean I'm having a hard time describing it even on this podcast. I wanted to be at this thing so badly that I was graduating in a week from the event's time, graduating college, and I didn't care that I was graduating. I wanted to be at it so badly, that I was sacrificing whatever it took, and I was like, "You know what, I'm going to give up grades. I'm going to give up school. I'm going whatever it takes to get to this event, and if I do it, and if I go and if I'm teachable, and coachable I know something good will happen. I don't even know what. I just have this feeling that something good is going to happen." That's exactly what happened.

I got there, and it was really easy to tell the people who had not sacrificed in order to get to the event. I walked in and I still remember what the carpet even looks like, guys. I mean it's such a vivid thing. I sacrificed so much. So much of my life was poured over to me getting to this event that I mean I remember how the room smelled. That was two and a half years ago. I mean it was a long time ago, and I still remember. I walked in and I remember the first guy looked at me and he goes, "Hey, what's your name?" I said, "My name is Steve Larson," and he looked up slowly and he goes, "Are you that guy pulling off all that Star Wars ninja crap on our software?" I was like, "What do you mean?" He goes, "You are. I want you to apply here." I was like, "Holy crap," and at the time I was going to go run marketing for a company in Florida, and I had building for them, and anyway it was so much fun. It was awesome.

I took 56 pages of notes during that event. My butt was always in the seat when it needed to be. I was always attentive. I was interactive. I got up and asked questions in the middle of the event. There was 1,100 people there. I mean that was a lot of people. I mean I was so engaged in the full process. I was selling products to people. I was there. I was striking several thousand dollar deals. I was in. I was indoctrinated. I gave up parts of my life. I gave up comfort. I gave up time, freedom. I gave up friend time. I didn't really have that many because I was like, "I am going to go and just make this happen. I don't know what it's going to take, but I am going to do it. Get out of my way." Does that make sense?

What I want to talk to you about today, even though I have been talking about it is power of events. Events for whatever reason stick strong in people's minds, and they make time for them. They put stuff aside for them. They sacrifice personal time, family time, comfort. They go through pain. They do things that they would not otherwise do. When you create an event that is worthwhile attending, you create something that it actually has the power to change somebody's life, and I always hate when people say this stuff, "Maybe you this could change your business or change your life." I get it. I understand why they're saying it, but it was true. It was real, because I had done my part, and if you can put on an event, and you can put things on inside, and I'm not telling you that you go to go.

Let's say you're brand new. I'm not telling you got to go fill a room with 1,100 people, but you can still create events virtually online, or you can still create events where they do fly out to you, or maybe they are all, you know what I mean? You can still create something as an event, and all good marketers leverage the crap out of events. You're going to go launch a product? Let's go make an event around it. That's what movie previews are. Hollywood does that all the time. They create events. Guys, guess what this movie is going to launch on December 21, and here's the preview. It's coming in six months. Wow. You know what I mean? People step back they're like, "Oh, my gosh. Look at this preview," and they share it all over the place, and they create the buzz, and they create the anticipation, and people are like, "Oh, my gosh. Look at the community that's put around this thing. This is so much press around this. This is so cool. Why is it only November?" They're counting down and they're marking stuff off on their calendar, and they're buying pre-tickets early.

They're behavior changes because of their excitement, and if you can create that inside you MLM, the feelings of those things. Man, the first MLM I joined was so freaking boring. They had an event, and I could tell it was exciting, but there were no event like things happening, event like activities happening in my team, and no wonder people had a hard time. So, maybe once a month you go out, and you have an event as a team where you go for one day, and all you do is you call people together because it is funner, or more fun. You go out and you create events with people in your down line or in your up line, or whoever, inside your company to keep the momentum going. That's one of the ways you get the motivation up. High schools literally call them pep rallies. There's place for that in business. There's place for that in big corporates. My dad was an executive at IBM, and he's a software architect and there were computers all around me growing up. It's one of the reasons I like them so much, and use them and know a lot about them.

It was because they were just all over the place. We had computers everywhere. We built a massive in home network in our house before wifi was a thing. We did a lot of stuff, and even in IBM, they would go out and these massive ridiculous parties in Vegas for their employees, and everyone's turning to the event. Everyone's excited. It is important. You have to look forward to certain things. Even in the army when I was in basic training, I would look forward to certain events, "Oh my gosh, guys grenade throwing is coming up! It's in three weeks. I can withstand this massive torture push up routine they're making me go through right now, because I know that's coming up." You know what I mean? That's why you do it, because for your people you are creating excitement. You are creating reliance to pain. You are creating inside themselves, gusto. You know what I mean? You're creating for them this attitude that's a fighter. This attitude that is willing to go out, and no one wants to look stupid in front of other people.

So, they'll go out and they'll do things that they would not they would not otherwise do so they can have things to talk about at the event. Does that make sense? So find some way to use events. So, speaking of the launch that I'm going through right now, right? My plan has been to launch this product in mid-October, and it's taken a little bit longer than I wanted to, but I was like, "You know what? I don't just want to open the gates. How can I create an event around the launch?" So, what I'm doing is four weeks before the launch, it's supposed to be next Monday, which is why I'm doing this podcast, because I might have to change it because I'm just not ready, and that's okay. It's pushed me super hard, and I've gotten farther than if I didn't have this deadline.

I might push back like two weeks or something like that, and that's okay. I'm actually very okay with that, because I feel really good. I feel very satisfied emotionally that I've been just crushing it, and I've been creating a lot of cool stuff that I know is going to change MLM industry that nobody's ever taught inside of MLM. I am so freaking out and passionate about this, because I never had anyone in my [demo 00:12:29] teach this. I have literally combed the internet, and I cannot find somebody, and my job is on the internet. I know how to search the internet pretty deeply, and I can't find people who do this stuff, and this is new stuff that has never been inside the MLM world ever. I put my whole integrity behind that because I just can't find it. I'm so excited to show it. So, I'm okay, if I got to push it back. That's okay, but what I'm doing is I'm creating an event.

So, let's say, just for the podcasts sake as it currently stand I'm launching this about mid-October, but I want to make the launch an event. So, what can I do? Well, four weeks beforehand what I'm going to start doing, I'm going to start Facebook living every single day, and I'm going to start doing very specific Facebook ads targeting two other audiences who also like MLM, and I'm giving away free stuff. There's no pitch. There's nothing. It's literally to help buzz happen. Right? I'm going to do that for three weeks. The week before I launch, I'm going to go through what is called the seven day launch. The seven day launch is a very specific sequence that you do in internet marketing or even offline in different places, but it's a very specific sequence that you do that creates such bond with the actual product that it creates a floodgate effect.

I don't have time to go into what it actually is. Maybe we will on another podcast, but it creates a floodgate effect, and that's what I'm trying to do, because of course I want to sell it. I want to get this stuff out there, and if there is no exchange then people aren't going to use it. So they have to pay. You know what I mean? How am I going to that? Well, I got to show them that it's amazing, and that it's never been created before and that no one's ever done this stuff, and that they can automate the recruiting inside their business. That's ridiculous. Nobody's ever really actually pulled that off. There is some people who kind of talk about it a little bit, but there's still weirdness behind some of it. Anyway, this is a very value first way and method towards actual recruiting in an automated fashion.

So, anyway, very excited for it. So, what I'm trying to tell you is that when you're out and you're recruiting, or when you're out and let's say that, and you know what you're a business owner. Right? You own basically a franchise of your MLM. So, what is a business owner going to do? Let's say once a month they've got some crazy special sale. Let's say that once very so often, I'll tell you one of the cool things you can do is demonstrate or consume your product live. Answer questions live. Teach about it live. So many false beliefs and so many concerns will be answered by you merely consuming your product live where people can ask you stuff, and there's vulnerability on your side. You're telling stories, and you're telling testimonials, and you're showing how to use it, and how to be successful with it.

I know a company that made $3 million in a year on that one tactic, just showing their stuff live, because it was an event. I hope I wasn't beating a dead horse. I hope that stuck home what I was trying to say. That there is massive power in events, and if you can get them right, and if you can use it, you will harness so much market pressure in your favor, and I'm excited for you to do that. So, start thinking to yourself, "What can I do to create some kind of a launch for my thing, or what can I do to create some kind of event?" You know what, if it is going to be a launch or some kind of event. There's always pre-launches. There's a pre-launch party. There's a post-launch party. There's always an excuse. How many times do you see places like Kohl's or other department stores not have sales? They always have a sale. They always figure it is on sale.

Guys, it's going to be the October sale. You know what guys, this is the Thanksgiving sale. You know what's coming up? It's the December sale? Hey guys, everyone, it's January. New Year's Eve sale. All right. There's always a sale. Care dealerships are huge on this. Guys, come on in for our early spring sale. You're always going to find some reason for an event. That's a live example of what I'm talking about. So, start doing that with your people in motivating, in recruiting, in selling. Find out how to be an event thrower, and you will become very naturally a marketer. All right guys. Hopefully that's helpful I'll talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line? Five simple online recruiting tips for free. If so go download your free MLM master's pack by subscribing to this podcast at SecretMLMHacksRadio.com.

Hey, what's going on, everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio.

So here’s the real mystery. How do real MLMers like us, who didn’t cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

All right you guys. Hey, hope everything's going well. I know the weekend kind of just ended. I was playing with my little 3-year-old and my little 2-year-old. We were running around the house and it was a lot of fun. I don't totally know why I'm telling this, but we were running around and I'm loud. I'm loud. I think it's sad to try and keep kids quiet. I think that we all want to express ourselves and be open and loud so we were being loud and we were running around and I was yelling. I was chasing around our house and anyways, it was a lot of fun.

We were playing this game and I was running up the stairs and all of a sudden, I totally tripped and we had been going for a while and I was pretty tired. I think, I don't know, if I just closed my eyes or whatever, but I'm pretty sure I either really sprained or slightly fractured a toe. Pardon my foot there. Anyway, it's been kind of funny because we got an event coming up here for about three days. I'm not going to be running. I will be standing the next three days and so I was like, "Well, that's good timing. This is going to throw an extra little piece of little wrench in there."

Hey, I just wanted to real quick tell you guys what's been going on here. My quest has been to help people learn how they can automate their downline recruiting. Now, I do help people sell their products as well and I'm not here to pitch you or anything like that. I just want to show you what process I've been taking in order to create the course that's going to go along with this because it's been a really fun journey along the way.

I think that there's, I don't know, just kind of top of mind here, there's been something on my mind as I've been creating this course that I've noticed I think I've been good at with my MLM without knowing it. You know what I mean? I used to do door-to-door sales and would go door to door and I was actually pretty good at it, and good enough that I got invited on a special retreat with the rest of the owners and they brought us up to this cabin. It was awesome, this big log cabin as such and it was super fun.

There's this pool and we were all just hanging out, but then there's part where there was this training that would happen. I don't remember anything else, but this one line. This guy stood up. He's actually one of the owners of the entire thing. He stood up and he said, "Look, one of the reasons that we're here and one of the reasons why younger door-to-door salesmen struggle is because we as leaders don't know what we know." Meaning, we've been doing it long enough that we don't quite understand why we're doing what we're doing. We just know that it works and we've never actually sat down to figure out, oh, my gosh. This stuff is working because of X, Y and Z. We've never actually figured out the mechanics that makes it work, right.

As I've been sitting down and as I've been creating this course and putting all these things together and standing in front of all these big, massive 3 foot by 3 foot boards I made and all these cool drawings and stuff, and it's been interesting to realize why my automated downline recruiting funnels have been working, my recruiting system, why they're working. How come people are joining and I have ... Anyway, I thought it was because of one thing, but it's actually because of a few other things. You know what I mean? It's been fascinating.

What it's made me do and what I've been doing the whole time as I've been creating this and I think what you should do for your downline is I've actually been ... This is going to sound cheesy, but there's a book called Draw to Win and I mean just the title alone kind of talks about what the book talks about. It's got a picture of a white board marker. Anyway, think of it as like football plays, right. You sit down and you start drawing a diagram of hey, you go here and this person goes here and that goes there, right. They're not like super high class drawings or whatever, and you know what, mine are not either. I really never graduated past stick figures. I really cannot draw at all. No joke. I'm super bad at it.

For this workbook and these things I've been putting together, I'll go draw the pictures that represent the principle. It's been funny because parts that I thought that would be really easy to describe and communicate in a picture have actually been very difficult and vice-versa where it's like this is going to be super hard. I'm like, "Oh, that was really easy to describe in a picture." What's been funny is how much deeper I've been learning my own craft because of it.

Here's what I'm suggesting is that when you actually get out there and you start recruiting somebody, right, and they're excited, they're bright eyed and bushy tailed, and they get out and they start doing whatever, if you let them get out there, you're doing your downline and they're like, "Hey, I'm going to go out and I'm going to do whatever," you let that happen and they go all over the place, you're setting them up for failure right off the bat. You are and in my strong opinion, you need to create what is called a success path.

There's a guy inside of the internet marketing world named Stu McLaren. The guy makes millions of dollars every year creating membership sites that he only runs, spends two to three weeks a year putting together and running, two to three weeks a year for several million dollars a year totally on auto pilot like crazy, crazy. What's fascinating about it, we had a chance to learn from him, and what he taught was that as the moment somebody joins and goes into these membership areas, they are typically in any member area, they are bombarded, just straight bombarded and stressed to the max with information, information overload, way too much stuff going on.

The exact same thing happens inside of an MLM. There's way too much information. All the comp plans and all these different ... I know guys who take teams to go read the comp plan together because there's so much stuff inside of them usually and let alone let's figure out what the product does and how it sells or how to recruit people. You know what I mean? It's big.

The problem is a lot of us will go out there, the moment we recruit somebody and it's like, "Hey, good luck," and we haven't created a way for them to win. That's what this guy, Stu McLaren was talking about with his sites and with his business was that the way he gets around information overwhelm and information overload, which ultimately is the biggest reason people cancel, the way he gets around it is by creating what he calls a success path.

Now you've got to start doing that for your MLM. You've got to start doing that whenever people ... Systematize it. That's what actually duplicates you, right. The system does because you're not going to really duplicate yourself. You're you, but a system can, right. If you get the system down, you're like, "Hey, number one, I want them to read X, Y, and Z and watch this thing over here. Number two, let's do this, this and this. Number three, do this. All right, now that he's done through this success path, these are our rituals and we're going to do this every single day and those are the things that actually make this business successful if you're dedicated and stick with it and everything." Does that make sense?

If you create a success path and you actually create an environment, right, you actually lay the bricks, lay the road down for people and you're like, "Hey, just literally follow this," that's what I did and it was successful. You know what I mean? Then you're far more likely to keep somebody inside your MLM and keep them active, right, not just stagnant people who start to just slowly fizz away and you can never hear from or get a hold of again. You know what I mean? I know we've all had people like that. Of course, we have. Does that make sense though?

That's what I'm trying to get at is that I sat down and I started drawing these pictures and putting all these things together and I was like, "Huh," in order for me to really describe this one principle, I had to draw like 16 other pictures. I was like, "Interesting." I understood that in my head, but not well enough to teach it that first round. That's fascinating. Now I do know. You know what I mean? I became my own critic, healthy critic, about what it really has taken in order for people to understand what I've been doing and for people to understand how to replicate and duplicate what I've been doing and people understand how to create success paths and automate. You know what I mean?

Do the same thing and do it by going back in your head and asking yourself, "Okay, what were my biggest hangups when I joined my MLM, right? What were the biggest things that sucked? What were the things that I just didn't believe or that I had a hard time overcoming?" My bet is that other people who've joined your downline have had the same question, right. Address those things upfront. Create a success path that directly answers and addresses that concern. Show people even before they join the downline, "Hey, when you join, you get this, this and this obviously from the company, but I personally have X, Y and Z," and it's one of the things that makes our team so different. We have a success path. We have something that actually helps you and walks you along the way. We did the hard thinking for you. All you need to do is major execution. That's it.

How cool is that? How sexy is that? That makes you so much more attractive, right, over the other guy who's got the exact same products and exact same service, exact same marketing, exact same websites, exact same company. Does that make sense? If you can do that, that's just another thing you can do and use to throw out there to make yourself different and attractive as opposed to everybody else.

Anyways, that's all I've got to say is create success paths. Get out there and figure out what it is that people need to do, step 1, 2, 3 and if you don't know, I guarantee there are people in your upline who would love to help answer that question for you, right, and would love to help put that together for you. Then I would personalize it. Make it yours. If there's videos involved, you be the one doing the videos. If there are recordings involved, you do the recordings. Become the leader, right, and be the face, and that'll stretch you like crazy also. It's really exciting.

Anyway, that's all I got for you guys. Be sure when you're sprinting upstairs, not to break toes or anything, but anyways, hope things are going well for you and I will talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show, go to secretmlmhacksradio.com to submit your question and download your free MLM Master's Pack.

This is how to sell your product, when it's MORE expensive than your competition...

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. Here's the real mystery, how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. Hey, how you guys doing? Hope life's going well for you. Hope you are living it on purpose and being loud and in charge and taking command of your life. Hey, I grew up in Littleton, Colorado. It's right outside Denver.

It's kind of sandwiched between the city and the mountains. It's kind of nice because you had the best of both worlds. You have the city on one side, but then also the mountains on the other side. What was really nice about that is that we would go kind of sneak away sometimes in the weekends or even weeks at a time we go backpacking. I know we talked about backpacking a little bit on a previous episode, but I learned to love it. It's not that I ever really hated it in fact, but I actually learned to really like it. I really enjoy it. The only reason I bring it up is because recently I was talking to my dad and we were thinking like, "Man, we should go on another huge backpacking trip."

Another one weeker at least or something big, something crazy, something which is challenging and hard. I actually learned to like those kinds of things a lot of the times through backpacking. The crazy things that we would do outside and stuff. I remember there's this one trip we'd put these snow pants on and we are way above tree line. Actually I think I talked about this one before maybe. Anyways, this was a three and a half week backpacking trip. Three and a half weeks and we were way, way above tree line. There's no trees there. Oxygen's really, really low. Super fun. Right? I mean some people listening to this might be thinking, "Steven, you're freaking crazy," but really it's so fun. There's a rush all the time.

You're packing all your food in and out. I mean everything you have to survive is on your back and you're way, way in the back. It even takes a permit because you're so far in the back country just to keep you safe if you favor to get life lighted or stuff like this. I love that stuff. Super fun. I'm not in the shape as I was when I was doing all this stuff, but I remember this one trip we were on. We brought snow pants with us even though it was like July, August. We brought snow pants because way above the tree lines was all the snow. You'd get up there and the wind's blowing and you're sucking wind extra hard because the oxygen's low. It was really, really awesome. We got up to this certain spot where there's this big bowl.

Massive bowl. Now when you say bowl, really that's like this big, massive, huge multi mile swoop from one peak to the next. We're not talking like a little bowl. I mean this is huge, right? It was packed with snow. Very steep. You could stand, reach out and just put your arms straight out and you'd be touching the side of the mountain. Like that kind of steep peak if you can visualize that. What we would do is we had ice axes with us and we needed the ice axes to get up to the top of the crest of this mountain. It's basically a cliff that you climb. We used ice axes to get up it. It was really fun. We'd practice with these ice axes, wrap them around our arms and such. We put these snow pants on and we would go hauling down. We'd sit down and we'd leave our packs and stuff up at the top.

Was it a little stupid? Sure, but this was totally like guy fun. I feel like every guy should go through something like this. We'd sit at the top of this bowl and with this ice ax just start hauling. We'd leave the ice ax. We'd kind of hold it to our chest and lean back. We're wearing snow pants and here's this almost piece of ice and you just go flying down I mean as fast as you can possibly imagine. You pick up speed so quick. You're basically control falling down a cliff. I mean it was so fun. When you're ready to stop, you would just roll over really hard and smack the ice and put all of your weight into the hook and you'd stop in like two inches. It was super fast. It's kind of extreme. I remember thinking like how ridiculous that was.

We went on to backpacking in other areas. Especially when we would climb up to that area, I mean just sucking wind like crazy. You're like breathing super hard. Your lungs are like beating super, super hard. You're trying to get more oxygen inside your body than it can get. It's really common to get altitude sickness with this. I promise there's a point with this whole story and everything, but it's interesting because even while we were going down ... That's called clausading on the snow pants when you're shooting down at the ice ax. When we were clausading or when we were hiking up the sides or whatever it was, I was always shocked at how much technique there was to breathing. Just breathing. That one thing alone changed the entire experience for myself or the other people.

If they didn't do correct breathing or if they didn't do things to help their bodies acclimate either beforehand or in the middle of the hike or whatever it was, a lot of times they'd get altitude sickness which can lead and hallucinations. It actually can get quite serious. Just that simple thing, breathing technique. What we would do is while we were hiking up, we would exhale like we were a freight train. It sounded so stupid. I'm sure it scared all the animals away and maybe kept us safe in some areas. There was moose and bear and mountain lions and stuff all around us. It was really fun. You just kind of like pierce your lips and go ... Every single exhale super, super hard. At first, it was very painful on the lungs to do that because you're stretching the lungs.

You're putting more force on the lungs than the altitude that you're currently at. Does that make sense? Your lungs thought that you're at a higher altitude than you actually were at because of that strategy. It would make your body work harder and it would really hurt at first because your lungs were already hurting, but eventually what would happen was it would become so routine and your body would create more red blood cells. You would actually soak in more oxygen as you'd go up. Now I realize I've been telling the story for six minutes now. The whole point of this is that just that one simple technique is I mean in some cases life changing. Your body would handle it better. Your body actually would take in water when you drink it rather than just get rid of it.

Just because you were breathing correctly, so many good things were happening in the rest of the body and the mind. You're able to keep clear of your mind and keep pushing forward even when it's hard. Eventually the burn would leave and you would acclimate. It's the craziest things. Now Steven, oh my gosh, this is Secret MLM Hacks Radio. What does this have to do with anything? It has everything to do with everything. Okay? A lot of people what I've noticed is they know the right answer on what it takes to be successful in MLM. Right now. Right now. If you were to grab a piece of paper ... In fact, yeah, we'll do it.

Go grab a piece of paper right now, a pen, whatever is near you and pause and just write down the one thing that you know you need to be doing to be successful in MLM, but you're not doing it. What is it? What is it? Because most the time you know what it is and most of the time it's the thing that we are least looking forward to doing. The biggest thing we're supposed to be doing is usually the thing that actually has the most pain associated to it which sucks, but it's just like the breathing thing. If you take the time to learn, it's going to hurt at first. There's no other way to say it. You are going to be uncomfortable. You're going to be stretched beyond your limits. You're going to stretch beyond everything you do.

If you look forward to that and you look forward to the growth, it's actually kind of a rush. I look forward to it every time. I'm excited at the prospect of us going out and being able to go on another week long backpacking trip probably next summer, which is awesome. I know the level of pain that it takes to get there. Those who can handle the pain at first, which always leaves, end up playing the game at a higher level with higher quality "athletes." Does that make sense? You're playing more extreme. Mentally you're getting back more mental goodies than the other guy because they're not willing to go through the things that you are. There's a really great book called "The Dip" by Seth Godin. I love that book.

Basically what it says is that every single time you start out on anything, there's always a piece of excitement. How did you feel when you first joined your MLM? There's this piece of excitement. "This is going to be awesome. This is going to go change my life. I'm going to make extra money." Just like, "This is going to be awesome. We're going to go get crazy, crazy high altitude. We're going to see all this cool wildlife. It will be a little bit dangerous, but it's super fun and we'll come out stronger on the other side." There's this piece of excitement ahead of time before we even start. As you start, right, there's this thrill. You're like, "Yes. Woo." Pretty soon always, always, always it gets harder.

It's going to get harder and then people start to second guess they're decision. You all know people like this. People that you've created into your downline. People who got sold on the dream, but treated it like a hobby. Every time things get hard, the hobbyists leave. Does that make sense? You need to be careful though when you are working inside of your MLM that you are not treating it like a hobby. It is a business. If you're not treating it like one, you'll know the things that you're supposed to be doing that you may not be.

If you're not treating it like a business, the moment it gets hard, which you're probably may have already hit, right, or maybe you're about to or maybe one of those really, really tough periods just kind of ended and you feel like you might be plateauing a little it and you need the resistance in order to grow again. Look forward to the resistance. Understand that that is what actually makes you success and progressive inside this business. You have to turn into the pain. It's was Tony Robbins teaches. Don't skirt around the pain. You turn straight into it and there's always pleasure on the other side of it. It's always funny because the pain is never as long as you were fearing. It's always a little bit longer than you think it's going to be, but it's never as long as you fear.

As soon as it's over, there's always pleasure on the other side of it. A sense of accomplishment. It's funny because there are people that you can look at them and be like, "Wait a second. That guy's not more talented than I am." Right? "Wait a second. That guy ..." You know those people. You're like, "How did that guy get so successful in MLM?" You've probably asked that question before. I've attended meetings before. I'm looking around. I'm like, "Hey, that guy did it?" You know what I mean? It's not to be rude, but you're like, "Man, if that guy can do it, like I should be able too." You know what? It's exactly what you might be thinking. You're right. They probably aren't more talented, but they were willing to stick out a little bit of front end pain for ridiculous pleasure in the back.

Does that make sense? That's how it happens. If you're able to do that and you understand that that's what's coming, you can mentally psych yourself up and be like, "Okay. You know what? I'm going to go and I'm going to climb a mountain professionally. I'm going to go climb a mountian. What do I need?" You start getting ready. You start getting ready. Don't just start right out. Don't just start climbing a mountain. What do you need? What are the things that you need in order to go and be successful with it? Well, number one what I would do is I'd go find one of your top MLMers. Do you even know who they are? Inside your MLM, who actually are the top MLMers inside your MLM? Who are the top earners? Right? Who are the people who are killing to?

Right? Find out who they are. Write them down by name and go figure that out. There's a lot of businesses that die simply by just not knowing who their competition is. Now of course, you're in the same business. Right? You're technically on the same team, but you're also technically competitors. You're competing with that top earner. We all like to talk about the cool success that we've had. I love talking about that I went on a week and a half week backpacking trip. Guess what? It really sucked to the first three to four days. There's so much pain in my feet everyday I woke up. They were throbbing the first 15 minutes I'd walk around. I was walking gingerly. My body was still acclimating to what was going on.

It's strenuous. If you don't allow yourself to go through the strenuous parts of it, you're not going to get to the other side of it. Go find a top earner in your MLM. Ask them, "Hey, what are you doing differently that nobody else is doing or no one else seems to be picking up on? What is it that you're offering? What is it that people are getting when they join your downline?" Start watching everything that they do and start watching everything that they're offering. Are they really doing it through home meetings? Are they really? If they are, awesome. Figure out what they're doing different. Anyway, figure out exactly what those pieces are. What I would do is I would list out ... You're going to get some answers, maybe you get a couple answers from one guy who's a top earner.

Go ask the next one or go ask the next one, then the next one, then the next one, then the next one. If you start asking all those individual people, pretty soon a pattern is going to start emerging, a technique. Right? Whatever it is. For me, for backpacking, it was breathing and a very specific way to breath. It was painful at first, but made it all so amazing throughout. I was able to acclimate quickly because of it. It's the same thing. Go find out the equivalent of what technique you're supposed to be using that may not be taught by your immediate upline. Maybe they're still new to it also. Go ask the people who are being successful of it. Go find what they're doing. Model what they're doing. Right? Go figure out.

Go ask the upline, "Hey, what are on earth am I supposed to be doing? What is it that you're doing that's made you success that no one else seems to be picking up on?" You know what? If you can't for some reason find out or reach someone in your own MLM, any top earner from any company, whoever, just starting asking people who are actually killing it and making an actual living. People who do it full time. People who actually make a living, full passive income on it. You ask those people. Don't ask the people who aren't totally doing it yet, who haven't totally made it, who might still have a full time day job. You know what I mean? Figure out who those people are who are actually doing it. They are walking the walk.

You ask those people regardless of the company, figure out what those patterns out and you model after those techniques. Anyway, that's really been on my mind it's because we're going to go backpacking hopefully soon. Just the thought of it. Anyway, hopefully that makes sense. It really is as simple as that. That's how I actually started four years ago, almost four years ago now. I started with that question in mind and I started looking around and I started going, "What really are these top earners actually doing?" That question led me to this whole thing which started Secret MLM Hacks Radio which now automates my recruiting. It totally automates it which is so fun. It's so cool. People join my downline I never met before like routinely.

It's not like a one or two type of thing like a lot of people. Anyways, it's been really fun. I'm not trying to get numbers or brag or anything like that, but that question alone I'm just trying to illustrate will make you approach your business differently. Don't worry about freaking business cards or a logo or a slogan. Don't worry about whatever. That stuff doesn't matter. You know what matters right now to make a million bucks? Sales. Just go make sales. How do you do it? Go ask someone who's doing it. It's really as simple as that. Go find out who has the best techniques and model what they're doing. Anyways guys, hope you're doing awesome. I will talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback.

Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your own MLM Master's Pack by subscribing to this podcast at SecretMLMHacksRadio.com.

What's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio.

Here's the real mystery. How do real MLMers like us, who didn't cheat and only bugged family members and friends, who want to grow a profitable home business. How do we recruit A players into our downline's, and create extra incomes, but still have plenty of time for the rest our lives? That's the blaring question, an this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.

All right, all right. Hey, hope things are going well for you in your life, and MLM life, and everything. A cool thing going on right now is we are about to turn ads on for the show. Got an amazing ads person. I'm definitely going to get to interview her sometime for you guys in the future, so you guys can see how she's running ads on Facebook for MLM topic things. Anyway, she's about the start running ads to the show. That's kind of cool, so if you guys see it just be aware that's what's going on. We're trying to widen the group.

What's really fun is the thousands of downloads that are already happening for this show. I think we've definitely struck a cord. Anyway, it's excited. Really, really pumped to have all of you guys be here as listeners. One of the cool things I like to do is obviously engage with you guys. If you go to SecretMLMHacksRadio.com and you opt-in, on the bottom right there's a green button, and if you click the green button you can record a question straight from your browser right to me. Which is awesome. Now one thing that I like to do is grab those, I put them straight inside the episodes like I did a few episodes ago, and answer them live. That's what the plan is.

This question comes from Eli Fuentes.

Hey Steve, what are the top three most important things we need to know about marketing our MLM?

Hey, what's going on Eli? Great question. What are the top three things needed in order to actually market an MLM appropriately?

I don't know what it was. It was probably six months ago now, I was speaking at an event in Vegas, and I was all prepared, I was really stoked. It wasn't that big of an event, but it was a good size though. Definitely a big room. I sat down, and I was thinking I was all prepared. It was funny, I sat down in the back just to kind of listen, see what the other speakers are talking about, and it became apparent very quickly that I had prepared the wrong speech. That the actual questions, and the actual things that I could give in order to actually be powerful for these people while I was on stage, I had prepared the wrong thing. It was extremely nerveracking, because I was on very shortly.

I pulled my computer up in the back, and what I did is I started writing like crazy. I wrote, and wrote, and wrote, and I was redoing my slides, and I was like oh my gosh I have literally created ... I created this speech as if these people are doing X, Y, and Z, but they're not. They're actually in this whole separate industry. I was like, oh man. I mean, I changed my title slide, the name of the thing, the main points I was going to make, all the stories. I changed almost the entire thing, and it was nerveracking.

What I had realized, like I said, it's not just that I had created the wrong speech, but I understood the false beliefs that these people had about what I was going to talk about. I had falsely understood those things. Meaning, I thought that these people had all believed that ... I can't even remember right now what it is. Anyway, the whole point is that I was not being accurate in what these people believed and didn't believe. Does that make sense?

It's really, really easy for a golfer to believe that there's a few ways to improve the swing. You know what I mean? People are inclined to several beliefs related to what they do every single day. Just like for an MLM. If someones going to go ... It's very, very hard to recruit somebody who did not already have a preexisting disposition towards MLM, or entrepreneurship. Right? It's very hard to do that.

My whole system, everything that I do is all about finding people who have preexisting dispositions towards MLM, and then helping them get closed into MLM by various things. Does that make sense? I realized that I had understood the beliefs incorrectly. The reason why it's such a big deal with marketing is because, all marketing is is education. Marketing is merely just educating people on a new way of thinking. They've got to take on some new beliefs.

If you're going to go market an MLM, meaning you're basically saying what education are you giving. Now education can come in the form of stories. It's not like it's a classroom, but it can come in the form of stories, it can come in the form of facts, it can come in the form of a lot of things, but merely it's the transfer of belief. You are literally teaching other people how to think differently. It's very, very powerful. Marketing is awesome.

For the number one thing I'd say, if you said hey what are the three things I need to do in order to actually market my MLM. Number one, you've got to understand the false beliefs of the people around you. Meaning, if you're trying to recruit from a group of people you need to understand what that person is believing, even if it's false. Understand what those false beliefs are, know how to counter them, know how to go and rebuild, break, and reframe those belief patterns. Number one I'd say ... It's funny, because that pursuit never really ends.

There's an initial understanding you need to gain, but it doesn't really ever stop. You get deeper, and deeper, and deeper into the false beliefs of those people kind of for life. You keep talking to people. That's one of the reasons why even though this whole thing is built on automation, and systems, and stuff like that, it will never be totally automated because you can't take the human element out of it. You need to be able to understand what those ever changing false beliefs are, so that you can change your marketing message.

I ended up going, back to that stage example, I ended up going and I was writing. It was so cool, because I actually ended up, I nailed it. I'm not trying to pat myself on the back, but I nailed it. I know I did, I did a great job on the speech, because I changed the message. A lot of the core was the same, and a lot of what I told them at the end to do was the exact same also, but the way I presented it was different. Does that make sense? I hope there's some light bulbs going off here. This is like deep, more hardcore marketing type stuff. As far as what marketing actually is. That's number one.

Number two I'd say ... Number one understand the false beliefs of those people you're trying to recruit. Number two, you've got to know how to attract them to you. When I say that what I mean is, you need to learn how to create a new opportunity out of your MLM. Now, I have said that so many times on this podcasts. It's literally because that is the secret. That is one of the biggest secrets of all of this. It's tied in with number one, but you've got to know how to be able to attract people to you.

That's rule number one actually of the course that I'm building. Rule number one is they come to you. I don't go to family and friends, I don't beg them to join. If you're into that power to you. I hate that stuff though. I can not stand it, it drives me nuts, because it makes the individual prone to feeling like the business is more important than the relationship, and I have done that before. I'm speaking from experience, where I know I have offended people, very close people to me because of that. So, I'm not even willing to go there anymore.

Cool part of that is that now I had to figure out how to attract people to me who weren't family and friends, who weren't hot market, or warm market. Does that make sense? Who weren't right next to me in my own network. It's exciting to say that it's totally worked. Number one you got to know what the false beliefs are of those people, and number two you've got to be able to know how to attract people to you. Whether it's through a product, whether it's through some value you're giving, whether it's through some consulting, whatever it is. You've got to know how to attract people. Most of the time it's easiest to do it with something free at first, and then do something paid in the back. That way you can kind of qualify the lead a little bit more, and get more quality people.

Number one false beliefs, number two attract. Which means you got to create an offer. Then the third thing, as far as marketing, I actually just kind of said that. I just led right into it. If number two is attracting with free stuff, number three is all about getting paid to prospect. That's like the holy grail. If you can figure that out, holy crap the worlds yours. Everything gets a lot easier. If you know how to get paid while you're prospecting, meaning you get paid regardless if someone joins.

I'm excited to say I've done that over the last year, and it's super awesome. Not trying to toot my own horn, or say how awesome it is. I'm just letting you know, and letting the listeners know that it's possible. It's not crazy actually either. I'm not a coder, I'm not a programmer. I'm an okay marketer, I love it. It's so fun. I'm an okay stage presenter, although I love it. It's awesome. Really where I excel in is just not giving up, just stop giving up and you won't have to keep starting over.

Number one understand the false beliefs of those people you're trying to sale to, the people you're trying to recruit. Number two you've got to understand how to attract those people to you. One of the easiest ways I do it is just by giving away free stuff like crazy. Then pretty soon that builds an audience around me. Then number three, figure out how to get paid while you prospect. Figure out how to create another revenue source out of the existing one. Does that make sense?

That might not be the answer you were thinking that I was going to give, but that's exactly what I would say. Anyway, you understand those false beliefs. If you understand the false beliefs you'll really easy be able to figure out what kind of free thing to create to attract people around you, and if you know how to attract people around you it's really easy to take one of those elements and turn it into a paid thing. Does that makes sense?

Hopefully that helped Eli, hopefully that helped everyone else who's listening. Again, if you have a question you would like to ask, and you want me to answer, go ahead and ask it on SecretMLMHacksRadio.com. Go ahead and opt-in, and then on the bottom right just click the button and start talking, and it'll shoot the email straight over to me with a recording of your question. All right guys, talk to y'all later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksRadio.com to submit your question, and download your free MLM Masters Pack.

Hey, hey, what's going on, everyone? This is Steve Larsen, and you're listening to another episode of Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.

Hey, guys, this is a bit of a different episode. What I did is I went out and I found a guy who is a honestly spectacular individual. He is rare, meaning, he's gone out and he has made seven figures in traditional business, and then he made another seven figures inside of MLM. What's kind of cool is he's going to go through and teach. I asked him to come on this podcast and teach some of the strategies that he's been using. Does that make sense?

So he's going to go through and he's going to show, number one, some of the strategies that he's been using inside of MLM to grow a downline that honestly it's run like an actual business. He doesn't recruit people personally anymore. All he does is teach his other people how to do that. Does that make sense? He has embraced this idea of duplication. He's embraced this idea of recruiting people the right way without ...

Let's say you are talking to family members and friends. How do you do it in a respectful way? So he's going to go through some of those things with you as well as one of the most powerful recruiting strategies I've ever heard. So anyway, kind of sit back. Relax a little bit with this. It is a little bit of a longer episode, but I think this interview is going to be powerful, and I think it'll be ... This is technically the first interview of this podcast, and I plan to do a whole bunch more. I have in my other show, but, anyway, this'll be a good one, and excited for him. His name is Jon Penkert, and he has actually pulled in through his downline over half a billion in revenue, and he's done this kind of stuff several times.

He knows what he's talking about. So anyways, very, very honored to have him on the show, and let's dive right in. We have a very unique opportunity to hear from honestly one of the most brilliant people I've ever met. I actually only met him probably only a month or two ago, but right off the bat I could tell something was different. I have on the call with me Mr. Jon Penkert, who alone inside of the MLM industry, he's one of the top income earners. He's one of those rare guys that has done both seven figures in regular business but also seven figures in the network marketing business.

One of the things he's taught me is that most people only recruit two and a half, one, two to three people into their MLM business ever, and to say that he's done, which is true, over 500 million in his own downline is absolutely amazing. So anyway, I'm excited to have Mr. Jon Penkert here with me. How are you doing, man?

Hey. Good morning, Steven. Thanks for having me on the call. It's a privilege to be speaking with you.

I'm really excited that you're here. This is a very unique take. Most of the time when you hear the word "MLM," I'm sure you were the exact same, you kind of tend to run the other way. Most people do, anyway, and I know that you've have figured out, though, the way that this whole thing works. But before we jump into that, I actually wanted to ask, how did you get into MLM?

I was an entrepreneur out of college and moved to Southern California. I wanted to take advantage of the business opportunities there and leverage my skills and my degree. When I arrived, in California, it's kind of the mecca for network marketing. I never really heard of MLM, and so a friend of mine invited me to a meeting, and I was very skeptical. It just seemed too good to be true.

Sure.

I couldn't believe all the money they were making, and so I was like, "Man, I got to check this out. And it's funny. You say that people run from MLM. What happened is I started getting involved in network marketing, and then people started running from me.

Exactly.

So I learned very quickly that this MLM business, it's rife with problems, and you end up losing a lot of your friends in the beginning because you don't understand what's required to be successful. You don't understand the key ingredients to network marketing that make successful champions are no different than any other facet of life, whether it's business or music or sports. There's a formula to success, and once you figure that out and you embrace the formula, then guess what? You begin to have the success that you long for.

Did you know what that formula was when you first started?

No. As a matter of fact, I have about 10 years of pain, which means failure. I learned that success is built on the back of failure, and I certainly, I used to tell people, "I'm the biggest loser in network marketing because I tried everything and did it wrong." So I got about 10 years of pain before I figured out, you know what, there's got to be a smarter way to do this.

That's amazing. So when you first joined, though, I guess, what happened? Where was all that kind of failure? Most people don't talk about the failure parts, but I think we can all relate to it.

Well, I don't fail small; I fail big. I joined a company. Back in the '80s people in California were making $30,000 a month in network marketing, and there was a company called Fund America. You can research it. It actually is the case ... all the case law studies. It changed the industry because back then, you paid a lot of money for your membership fees. It was high membership fee to get involved in these clubs, these MLM clubs.

And the federal government shut them down for illegal Ponzi scheme, and so the big boys like Herbal Life and Amway, they all went to school on that, and they changed how they come to a market. So all the case law for network marketing was really centered around that Fund America. You can do the research on the lawsuit. It turned out they came out on the other side nine months later innocent and not being convicted of a Ponzi scheme because it wasn't, but it ruined the business opportunity, and all the downline had dissipated.

So all of us had got involved and began to build saw the rug literally pulled out from under us and what we thought was the biggest opportunity of our life, and we're all going to become millionaires, and the truth is you realize, you know what, if you don't have experienced leaders that have set a foundation to do it right, you're going to get taken out, and there's a lot of examples of that today, but the case law began with that Fund America opportunity that I was knee-deep in and got the rug pulled out from under me.

So you came in while that was all going on, then?

Yeah. Actually I had the misfortune of coming in at the end. I got all my guys in, and we started running right as they closed the doors.

Oh, man. Oh my gosh. So did you pick up and go obviously to somewhere else, then, I'm sure?

Yeah. Then I got into a couple other companies. I tried to travel industry is big in network marketing, and I tried supplements. That's also big in network marketing. The number one product in network marketing is weight loss. We live in a culture that suffers from obesity. And everybody wants the quick fix. So there's a formula to losing weight, but everybody wants to take a pill, often times in network marketing companies begin with weight loss. It's very common.

The problem with weight loss, for those of you who are in weight loss know that 90 to 120 days into the journey, people do one of two things: They lose the weight and get off your product, or they don't lose the weight, and they blame your product. And you lose your residual income oftentimes in weight loss because people don't stay loyal to the product. So weight loss is a tough way to create residual income.

Interesting. I mean, so that is fascinating, then. So did you deliberately steer away from that? I mean, obviously you're asking questions that most people who are brand new in MLM like never ask. Those are an awareness of the economy, and the market, and what's selling and what isn't. It's through the roof. It probably wasn't like that at the beginning, though, I'm sure, was it?

Well, it's not. I mean, when you look at an opportunity, most people get involved in an opportunity because it's based on hype, right? "My really good friend found the product they love, and now I love it, and we're going to get rich together, and we're going to do network marketing." Those are not good reasons to join a network marketing company. Unfortunately, that's how most people get involved in network marketing, and then when they don't make the money, then they're like, "Oh, what happen?"

So there's like five pillars of things that are important in network marketing. For those of your listeners that want to do the ... I was like, "Where do I find out about how to be successful?" Harvard Business Review actually has a study on MLMs and what it takes to be successful. Go read it. Google it and find out here's the key ingredients that you need to be successful in network marketing. It's out there. It's not a secret.

That's fascinating. That's fascinating. So you go into was it Fund America? And they go, and they kind of go under and go through all that big stuff. Then you transfer to another MLM. Were you successful, you'd say, in that one, or were you kind of still learning what it took to be successful with it?

Yeah. Well, I mean, I had I'm a Type A driver, and I'm very successful-oriented, so I'm a guy that I'm going to just try to make it work. And so I've done a lot of network marketing opportunities, but where I had the light bulb moment, the aha moment was when one of my friends, I said, "Hey, get involved in this one. We're making a lot of money, and we're driving the new cars, and we're doing all this stuff." He looked and me and he said, "Jon, you always get the car, but none of the rest of us do," and that was where I went, "Wait a minute."

Powerful.

"It's not about how much money I can make or what I can do. I want to find an opportunity where I can mentor people and help them drive the new car." So that was a paradigm shift in my thought process. I said, "You know what? I have to look for something. There's a word that is abused in network marketing. It's called 'duplicated.' I got news for you guys: Everything duplicates. Success duplicates and so does failure. So if you're using your influence to build your network marketing business, it's not duplicatable and ultimately will fail because your people don't have your influence."

But if you have a system that people can follow to make money, the system will duplicate, and then you have an opportunity in network marketing to create a sustainable residual income. So the system has to duplicate. You can't just use you influence. And that's when the light bulb went off for me. I said, "You know what? It's not good enough for me to be able to do it. I have to enroll people on the journey and will help them actually accomplish their goals."

That's huge. So from that point on, you went for it and just noticed it. I mean, it's got to be a system that's duplicatable rather than you being duplicatable. System-wise what did you go create? What was it that you knew you had to go do?

Well, the first thing that I do when I look at a network marketing company is I say, "Look, I need 90 days to see if the system duplicates," because once you begin ... Most people make the mistake of measuring their success on their sign-up bonuses: "I went out and got a few people to sign up, and they got some people to sign up, and in the first 30 days, I made $3,000." That's not a duplicatable system; that's a sales job. And so the money you make on the front end isn't as important as if I sign you up, Steven. How much money do I make on you four months from now when you're on autoship? That's the key because if I want to residual income, it's not your sign-up bonuses, but it's your monthly autoship that creates an income for me.

Now, if I have a product that doesn't have a monthly autoship component, you can't create residual income. So it's got to be something that you need or want every month. Most people will buy something for a couple of months. But is it sustainable? What does that mean? Is it something that as a consumer six months from now you're still going to buy, because if you're not going to buy it, then I don't have a residual income stream. So I always measure the opportunity not how much money do I make up front, but what kind of residual incomes am I making on an autoship function three, four, five months out? And then I look at the percentages of growth.

If my growth percentage is there, then I've got something, not the paycheck. If you look at your paycheck in the first two or three months of any opportunity and measure the long-term viability, you're making a mistake.

Fascinating. So 90 days to prove the system. Got to have the monthly autoship as a component, so the MLM let me choose. What other components should people look for when they are choosing one?

So there's a saying in business. Remember, I'm a ... One of the things that made me successful in network marketing is realizing that my entrepreneurship business skills in traditional business, they don't translate will to network marketing, and so when you try to bring you skill set from a traditional business model into network marketing, it doesn't work. It doesn't translate-

Like what? What do you mean?

... until you h- ... Well, entrepreneurship requires a skill set where you have an ability to take risks, and make very quick decisions, and cut your losers fast, and leverage a skill set more than a system. And so you try to bring your skills into network marketing, it doesn't work because why? You're managing a volunteer army. Nobody works for you. It's like a sports team. Everyone's part of the team, and we want to win together, but since no one works for me, I can't hold them accountable. I have to motivate them, which is why network marketing oftentimes leverages self-help, right? Become a better version of yourself. Work on yourself because the stronger self you have, the more people you're going to lead.

Fascinating. So it's all about the motivation, then, for that. I didn't realize ... I mean, I knew that, I mean, MLM is kind of like biz op wrapped around ... with the personal development wrapped around it. But that's a fascinating way to describe that though. I've never thought of it that way.

So, let's look you said, "What's important? What do I look for?" Sports parallels business that parallels network marketing. What am I talking about? Leadership is the number one thing that has the biggest impact on your success. Why is that? Because the rate of the pack is determined by the speed of the leaders, and it doesn't matter if you look at successful sports teams or business or network marketing, you got to have good leadership.

So that's one of the things that I leverage going into an opportunity is are the leaders experienced? Are they just a bunch of guys that found a product that have never run a marketing company? Or are their leaders proficient at the global business model? Because, listen, you guys, today network marketing is the business model of the 21st century. There is no greater. And what you are going to get paid to do is monetize networks that you build globally, not networks locally in a local market, but your ability to sell products and services globally in a global marketplace, which means what? Language conversion, currency conversion, you monetize global networks, you want to be with a leader who's done that before, somebody who's opened up other countries, someone who understands logistically how to deliver products into those countries because you can have the greatest product in the world, but if you don't have a leadership team that can deliver, you're going to end up with a lot of unhappy customers.

So what are you doing to train people below you to become leaders? Because that, like you said, really does seem where all that duplication is even possible.

Leadership, I have my own philosophy on leadership, and in the leadership circles, I've studied leadership, and there's a great argument in leadership, and it's are leaders created or are they born? They go back and forth on that question, and the truth is it's neither. Leaders aren't born. You're not a born leader, and you can't just choose someone and create a leader. I like to look at leadership one of two ways: You're either a cheerleader, which sits at the back of the room and encourages everybody to be the best they can be, and go out there and charge, and go do it; and then there's the servant leader that says, "You know what? I'm going first. I'm going to go, and go across the river, and swim across, and make sure it's not dangerous, and make sure it's attainable. Then I'm going to encourage my people to follow me."

So leaders are neither born nor created; leaders are chosen. And the masses will chose to follow you if you're cutting the path, and doing the right things, and having the success. Success attracts success. So as a leader moves forward quickly, there creates a vacuum that people will follow. So my definition of a leader first and foremost is the visionary who's following the path and setting the right example. And the people will follow.

That is definitely the best definition of leadership I've ever heard, okay, a cheerleader or a servant leader, and you're chosen by others based on you cutting the path and being an example. Wow, that's amazing. So you go out, and you're teaching others to do that obviously, and that's, you know, because you've chosen an MLM with the monthly autoship and you have to develop new skills, you now have the potential for actual residual income. What are you doing to actually find people?

It was fascinating, you told me when I first met you, man, what did you say, the average person recruits only like 2.3 people in their life ever? Is that what the stat was?

Yeah. Well, the industry standard, and, look, these are standards. Jim Rohn is a great leader and champion of network marketing, and you can't beat the system, and the system says the average person is going to recruit 2.5 people in their career. So what network marketing companies try to do is they try to attract the superstars recruiters that are going to recruit 200 people, but just do the math. Eventually if you have a system that requires the average person to recruit more than 2.5 people, for instance, well, you're going to set them up to fail because you can't beat basically the laws in network marketing.

Interesting. So one of the other pieces you taught me just floored me. I mean, I just was blown away by the strategy. Do you mind jumping into it? Now, I actually before was, before I did any marketing, I actually was going into CIT. I was going to be a programmer, and I was learning about these things called binaries, but you dropped that word, and it meant something totally different for the MLM world. Do you mind describing what it is that you were sharing with me?

Well, let's take a step back. The one thing that's consistent in life is change. Change is always going to happen. If you would've come to me 10 years ago and said, "Jon, I got an MLM, and it's a binary. Will you join?" I don't want to join that because an old-school definition of a binary, the way they set them up really hurt people, and so the fairest comp plan was the uni-level. There's matrix, and there's different comp plan styles, and different hybrids, but all of the legacy companies ran a uni-level platform. But the truth is in a uni-level, you got to bring your 20 friends into a room, get them signed up, push them out, and say, "Go get your own 20 friends." That's how I make residual income, but you got to go to work and get a job.

That really catered to the type A drivers who could recruit, but it doesn't help the average person. Why? Because the average person is only going to bring in a couple of people, and now you need a front line of 20. So it begins to unravel. Now, I say that; I made a lot of money in uni-levels, but today the hybrid binaries serve the masses the very best. Why do I say that? Because if you have a system where the average person is going to get 2.5 people recruited, and you have a three-legged system, four-legged system, five-legged system to be successful, you're setting yourself up to fail, but if you have a binary system, which is a two-legged system and you're building a team, and 100% of the people, as the recruiter, that you bring in either go into your left team or your right team, that means each person benefits from not only your ability to recruit, but I've set them up to succeed because their 2.5 people does what? It qualifies them, one left, one right, and now they have a least a half a person overflow into their downline.

So now every person is adding to the success of the system, and the system supports the 2.5 people they're going to get, if that makes sense. I know sometimes when you talk about numbers, people get a little foggy, but that's the reason the binaries today are the best leverage point to create residual income.

So, for example, and just so everyone understands on who's listening as well, my first month of MLM was a classic example of ultimate failure. I did a great job of recruiting people. I literally went down Main Street and I recruited 13 people in that first month, but I spread them so wide. They were out all over the place, and you're saying that's not what I should do, right?

Yeah. Let's look at it: I like analogies in life, and if you take a very large room and you have all of these light bulbs that are lighting the room, the light source defuses the light, and it lights the room. But that's not maximizing the energy. Laser beams maximize the energy, so if you took all the light and you focused it into a small beam, you could cut steal with it.

So when I'm running a team as a leader, I want to maximize their efficiency, so I don't want them focused on 10 legs on their front line. I want them to run this business with maximum leverage. So a two-legged systems does what? It focuses their time and energy in basically two streams. So you're not diffusing your energy; you're focusing your energy, and your teams can run faster.

So you're saying, just in case people don't understand also the lingo or jargon, you said only two-legged, meaning I'm only going to put two people directly below me, right, and then try and do that for the people below them also, right?

Yeah. In a binary system, I sign you up, Steven, and you go get two people, one left, one right. They get two people, one left, one right. Now when you get the third person in the business, it has to go under Team A or Team B. So now what's happened is those people that have joined you in the business opportunity, they take advantage of their upline, your ability to recruit to help them build their residual income. That's powerful. That's what J. Paul Getty said when he said, "Look, I'd rather have 1% of 100 people's energy than 100% of my own." Right.

I want to join a team of leaders that are recruiting because I'm going to bring my two people, and my people are going to bring their two people. But then you've got the overflow, you have an opportunity now to gain the advantage of your upline's recruiting ability, if that makes sense.

Yeah, it really does, actually. That's fascinating. When you were saying that all binaries are not created equally as well, I guess compared to what you just said right there, could you show what a bad binary would look like?

Well, I hesitate to step into that because there's a lot of people that make extraordinary incomes in uni-levels and extraordinary incomes at what I would consider a bad binary. There's good binaries and there's, let's say, better binaries, right?

Sure.

So I look for best in class, and there's a series of things that are qualifiers that will tell me, is this a good deal, or isn't it? You know, honestly, I'm going to step aside for a second, you guys. Look, you don't do this business by yourself, and part of when I lead people, I tell them, "Look, you're a sum total of the five people that most influence you. Who are the five people that surround you?"

My life is no different. I've got very good leaders around me that I consult with, and so when we look at a comp plan, I don't look at it by myself? I get my business partners to pick it apart as well because I'll only see certain deficiencies, but I've got guys that they break it down, and they go, "Look, here's why it'll succeed, and here's why it won't." So I don't just rely on my own ability to analyze. I've got strong partners around me, and each of you should do that. Who are your upline, your upline's leadership, and the downline, the people that you're attracting into your business? You have to surround yourself with strong people, and that's a business acumen issue that's not just MLM; it's good business.

Now, you've completely opened my eyes to more of these; the way you run the business, it's fascinating. Even the fact that you said, "I have a business card. Why don't you have your own business card to hand out to everyone?" You run it really cool, man. It's like so awesome.

I don't have a business card because I want my people to trust me. As a leader, if you lose trust, you lose everything. And so when I go into and speak, I'll speak in front of rooms of 20 people and 2,000 people, but what happens is people come up to me and they say, "Hey, John, I want to join your team. I want to be part of your deal," or, "Do you have a business card so I can contact you?" I'm not there to recruit my people's people. The only way you get ahold of me is really through one of my leaders. So I don't have a business card because I'm not looking to recruit anybody.

The other thing is what I've learned in the business as well is even if I come across a cold prospect on an airplane, if I give them my business card, I have a 100% chance of them never calling me. They just don't follow up. But if I say, "You know what? I don't have a card, but let me get your number, and I'll follow up with you," now I've taken control of the relationship. It's amazing how I always have a chance to follow up with them if I don't give them a business card.

So it's part of a business practice, but it's also a part of my leadership where I don't want people thinking I'm going to cross-recruit their people. I work for them, and when I'm in one of their business meetings, then you can always contact me through them. If they want to give out my phone number, they can, but I really ... That brings up kind of another subject that you ... I'm going to keep rambling here because-

No. I love it. Keep going.

... what happens is as you build these teams, I've only recruited best effort between 30 and 40 people in any network marketing company I've ever been in because once you start building a team, I start working from my downline, so when I go into your home, I meet your 20 people. Guess what? There's two or three of them that want me to help them build their business, and I meet their 20 people.

So the masses that I've created, I've done one person at a time, partnering with them and building their business. So I don't have to recruit a lot of people personally. All I have to do is be a leader and work with my downline. And the masses will come if you do that.

Yeah, it's great. It's absolutely great, and so if you go out and you have that servant leader attitude obviously that we've been talking about, and ... Anyway, I'm taking huge notes right now, just so you know, and I'm drawing circles around all of the key pieces and putting it together because this is really awesome. I hope all you guys listening are doing that to. I do that for everyone of the people I interview, but this is really, really interesting.

So if I'm brand new in MLM, brand-spanking new, or, say, I just joined a new one, or whatever, what would you think, what are the first key pieces you'd have me do as a new person into an MLM? Let's say it's in the chosen one you like where there's a binary with it, there's autoship. All the pieces are in play. What would my roles be?

I would seek as fast as I can all of who's in my upline and who the leaders are, because the upline leaders are waiting for their phone to ring with their downline because they want to work with them and they want to help build the business. You might as well leverage their experience because I guarantee your two friends that you bring in, they don't know anything more about the company than you do. So the closer you can get to your upline leadership, the better that it is.

I'll tell you what I wish. Here's what I wish I would've done, and for all you guys that are new to the business, I wish when I was out of college I would've gone and looked in ... The DSA today, there's about 20 to 22 legacy companies do over $1 billion. We're in an industry that does $130 billion globally. There's about 20 companies that actually do over $1 billion, but I wish that I would've found a product that I really liked and believed in and then joined the legacy company, for a couple reasons: because then I would've learned the successful tactics and strategies of a network marketing company, and I would've got connected to leaders in the industry because if you think that five years from now somebody's not going to come up with the latest and greatest something and turn it into a network marketing company, you're wrong.

The relationships that you build will sustain you throughout your career. So I wish I would've just gotten involved in really good companies, and learned sound principles, and met amazing leaders because that's what network marketing is about; it's about connecting great leaders. So any of your listeners, go find a good company and get involved with them, not because you ... I hope that you spend the next 20 years with them, but you probably won't because the truth is when you're looking for a good network marketing opportunity, the one thing that I cannot teach or coach you is something called timing.

The timing it in those companies honestly was 20 years ago when they started, right? Now you're not going to create ... It would be a rare person, you know, somebody probably will prove me wrong, but the average person isn't probably going to get in there and create an extraordinary six-figure income become they've had their run. So I want to look for a company that's been around for a couple of years. They've got their groundwork underneath them. They're doing $40 to $50 million a year, and they haven't hit momentum. The key is pre-momentum, and you'll get that in the Harvard Business Study Review when you read it. You want a company pre-momentum so that you're the one that is building the legacy income.

When they do $1 billion, you help them grow from $50 million to $1 billion. So that's what you look for is timing. That's the one thing that you can't teach or coach is to be at the right place at the right time.

That's interesting. Do you have any tips for on how you find a company that's pre-momentum?

Very difficult it's you got to keep your ears open and be connected to a lot of people, which is why I said, you know, if I was ... A great opportunity for even college kids, I think every college kid, the skills that you learn in network marketing will carry you through the rest of your life, and so go out and find a good company that you believe in the product, and get involved, and learn how to create these residual incomes because it's those people that you meet that are going to introduce you to the next big run.

Yeah, and I appreciate it. That's the advice you said if I was brand new. First know the leaders. Know your upline. I never took time to do that my first round at it. Then I joined one seriously just because my buddy was in it. It's the exact opposite of what you just said I should do. Went into that four years ago. Pretty much every entrepreneur I know is out there, whether or not they'll admit it, has been part of an MLM. And it's such an awesome career. It's a great place to go to, but the problem why, the reason obviously why a lot of people have bad taste in their mouth is because some over-eager upline person turned around and badgered their family, and badgered the friends, and honestly hurt some relationships.

So how do you actually recruit, how do you get to getting leads in this industry without actually hurting those relationships. You know what I'm trying to ask? That was poorly worded, but ...

So what happens, oftentimes people get in these network marketing opportunities, they look at it as a get-rich-quick scheme, right, like, "How can I make money off of you and your friends?" Then they get disappointed because that mindset fails them. It's really not the servant leader model. So when I talk to people who have been hurt by network marketing, and we've all been in a marketing company, it didn't work out for lots of reasons. But I always tell them, Zig Ziglar I think said it best. He said, "Give enough people, or create enough people, or create enough opportunity for people and give them what they want, you'll end up getting what you want."

So what I've learned in network marketing, especially if I've dealt with someone with experience, I'll say, "What are the things that your upline didn't do for you?" I teach them to be the upline that they wish they had, and so people resonate with that. They realize, "You know what? If I do the things for my downline that I wish my upline had done for me, I'll create extraordinary success." Again, that's that leadership model of leading by example and not being a cheerleader.

I'm going to get in there and do the hard work with them because together we can do great things, so that's really what I try to get people to focus on when they have bad experiences in network marketing is, "Hey, lets you and I be the leadership team for your downline that you wish you had." So be the upline that you wish you had is my best practice.

I appreciate that answer. I actually very strongly do believe in an element of business karma, and if you go around, and you start trying to help people, and you put out legitimate value out there, it may not happen all at once. There's got to be this mentality of dropping your anchor and not moving forward for awhile. It's not a get-rich-quick thing. But eventually you do get what you'd like, and it'll come and almost be surprising overnight, just kind of show up. That's great.

What people don't realize, that you attract what you put out there, so if you don't like what you're getting, take a step back and look at what you're putting out.

I guess, do you have any last pieces of advice for someone who, let's say they are in one. They like the product. There's not really a whole lot moving along. What should someone be involved in daily, those tasks, those rituals that keep them engaged in the process?

The biggest thing that I can do for each one of your listeners is, you guys, take a deep breath and look in the mirror because the number one quality that drives my business overall is a belief in yourself. You have to believe in yourself. So find a company with integrity, with a great product and a good comp plan, but then look in the mirror and go, "You know what? You are at the right place at the right time. You were chosen for this opportunity," and go get it because I can't stop a person that 100% rock solid belief. They will go out and break every barrier out there if they just believe. As a leader, most often all I do is get people to see that they have everything that they need to succeed. They just have to believe and go do it.

Very enlightening, very fascinating. I appreciate that a lot. Now, you've obviously mentioned you don't have a business card, and you work with the people directly under you. If people wanted to reach out, or learn more about what it is you're doing, or some kind of action follow-up after this podcast, where should people go or what should people do?

Well, Steven, I totally appreciate and respect you, and I'm glad that you invited me to be on your broadcast. This, for me, was really a favor to you. It wasn't an opportunity for me to recruit. I don't think I'm that great anyway, but-

Lies.

... I think that if you find out who I am and what I'm in, and you want to get involved, I would say embrace a local leader in your local market that's on my team. That's great. I'm not here to recruit people. I'm just here to support, so if they want to reach out to you, you know how to get ahold of me. So let's work it that way.

Sounds good. We'll do it that way. Awesome. Jon, thank you so much. I appreciate that. This has been fantastic.

It's my absolute pleasure, and I look forward to working with you in the future. I'll tell you something: In life, when you get two people, I love the mastermind principle, and you get two people, it creates a third more powerful mind, and you can change the world getting two people committed, and believing in themselves, and moving in the right direction. So I thank you, Steven, for what you bring to the table and your commitment to success.

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at secretmlmhacksradio.com.

Woo hoo, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio, oh yeah. Here's the real mystery, how do real MLMers like us read and cheat and only bug family members and friends who want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question in this podcast we'll give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

Hey, I still jam out to my own intro, I love it. Had a lot of fun making it. Hey guys, I'm glad you're here. It's been a busy week. A lot of stuff, busy weekend. A lot of stuff has been happening. I pretty much spent the entire weekend either filming or preparing to film. What I've been filming is if you guys have been following this podcast at all, you know that I have a really awesome course coming out that basically helps you learn how to automate the recruiting process. It actually literally helps me automate the down line duplication process, pretty amazing, but in order for you to actually do that, there's a lot of elements you had to go through.

Anyway, what I did is I spent a lot of time this weekend getting together. I actually printed out these massive three foot by three foot boards and what happened, it was about a week ago I stood up and I was like, "Hey, I'm ready." The course is ready to go, this whole thing has been in beta for the last year. Now, great results, had a ton of people get recruited to what I do without actually me even talking to them. I mean, the process works, I know it works. What I've been doing is just putting into a format course-wise that is easy to digest but then also go and apply so that you can do the same thing. I was like, "Hey, I'm ready to do this." I set up this home studio.

I told some of this to you guys earlier but I set up my home studio. I got a few softbox lights and got my camera set up. I've done this several times before in creating info products and such. This time it's a little bit different though because I stood up and it was like, there's like a big brain fog. I was like, "Something is missing." The framework is missing. I understand, I was like, "Hey, I know each of these modules are going to be about but what ... How should I start this? What's the thing that's going to help everyone understand?" What I did is I sat down and I acted like a kid, I'm a kid at heart till I die and I started drawing and I drew out a picture that represents each one of the modules.

It became so much clearer, holy crap, to both teach and I know it will be easier to understand and it will be easy, you know what I mean? Anyway, super exciting, very, very exciting. What I did though is first I drew them out. I'm not an artist at all, right? I just grabbed a legal piece of paper, a legal pad, and just drew it all out and I made the graph and I was like, I should go find some graphic artist to make, basically to draw out these images, hand draw them and try to make them at least look somewhat good. I went through and I just could not find anyone good. I went through and I was like hiring this person, hiring this person, I was on Freelancer.com just like hiring out all these people and it was terrible.

Finally, I found some guy. He went through and he sketched it out and with literally hours to spare I went over to Kinko's and I print these massive three foot by three foot board so anyway it was a long story but that's what's been going on over here. I just barely filmed the intros to each one of these modules and I'm super excited. It was cool because every single time, this is why I always encourage anyone who's done MLM to go start publishing and I know I've said that before in a very recent episode but when you do so, you learn your craft so much deeper than if you just kept it inside your own head. The ability to go teach somebody else, here's an example, I was in the army for a little, all right?

There was a guy, we're out shooting one day, we were shooting and we're practicing, we're holding our M16s, we're out there, we're shooting and that was a pretty good shot. I only missed a few rounds when I was at basic training and I won a phone call home which was cool. I won the phone call home. I shot, I wouldn't say a ton but I did shoot quite a bit growing up and I always had a fascination with guns. Anyway, I was shooting and I was in the army. I'm shooting and I hit my targets, I got really nice grouping and the guy next to me, he's not even hitting the paper. I was like, "Dude, are you okay?" He's like, "Yeah, I don't know what's going on, man." I look over and he's like, "My gun won't fire, man. My riffle is not shooting."

I was like, "What is going on?" I was like, "It's so weird." I look over at him and we're really, really close to each other so every time he shoot, the little shells and I promise that I'm going to a place with the story, okay? Just bear with me for a second. Every single one of the rounds would hit me in the face and they are hot, they're coming out of the chamber basically, they are right out of the magwell. They come and they hit me in the face from the guy on the left, that's the way that you eject and I notice that the guy to my right, there's no ammo coming out. He was not shooting. I look over and he's like, "What is wrong, man?" He's getting really frustrated and I look and his magazine is not only upside down it's also backwards.

The bullets were literally facing him. I was like, "Dude, what are you doing?" He's like, "Oh, sorry man. Okay, sorry about that." He's really, really embarrassed because he kept acting all macho like he knew what he's doing and so I helped him actually load his weapon. He start shooting, he start shooting and he's literally not hitting any of the paper at all. I was like, "What is going on?" I lean over, I was like "Dude, are you okay? You're not even hitting the paper," let alone any kind of grouping. He's like, "I don't know what's happening, man. I'm looking through my sights, I'm seeing it all," and I lean over I was like, "Man, the front sight is up but the back sight isn't," which basically means the back is all free flowing I mean, the bullets could go anywhere at that point, right.

I was like, I have flipped up that back sight and he start shooting and he's still not hitting the paper. I was like, "What is going on?" I look and his settings are set to 500 meters rather than 300 meters, basically it means these bolts are lobbing way over top of the paper. I was like, "What the heck?" You know what's funny though is the process of me doing that, of going side by side with him like that. I learned my own riffle even more deeply and I already knew those concepts but because I was able to teach, because I was able to be a coach I was also able to understand more of my own craft. When you go out and you start teaching people and you start telling people about the MLM, you start saying, "Hey, this is amazing.

This is something, it's very, very helpful for you to go start publishing," because you learn with your own thing and so that's what happened I mean, the last few days especially. I was standing up in front of the camera and I was like, "Hey, I got this cool thing coming up," anyway, I finally got them printed out in these massive three foot by three foot boards. It's really, really helpful to do that. The first module is all about how you become attractive, it's all about how you attract people to you through several different ways. In each of these modules are several hours. They are massive, they're going to be really, really helpful, they are super cool. I'm really excited to make them.

The second one is all about how you get paid to prospect so even if someone doesn't join your MLM, you actually get money. I'll tell you, from personal experience, with no ad spent last year, this system made for me 50 grand, $50,000 even when someone didn't even join I was still getting paid. It's going to show you how to do that, how do you actually get paid when you prospect people. The third module is all about how you actually duplicate yourself. What actually is it that you need to do in order to become duplicatable, such a good module. Massive, anyway. No one teaches this stuff, this is why I get so animated about it because I don't know, anyway, whatever.

Module four, what I'm doing is I'm showing more about down line management and simple tweaks you can do both to your culture, both to yourself, that will keep people with you longer and keep them engaged in your process but then also specifically how you can, there's a really easy way to rob your down line that most people don't think about and I want to show you how to not do that which actually results in more money too, which is awesome. Then, the fifth module that was all about how you, I call it pick up your megaphone. Anyway, I don't want to jump more into that but anyway so I'm super stoked so there's a picture now for each one of these things. While I was teaching, my own craft became more clear to me.

It happens every single time. It's kind of a roundabout way of me bringing this full circle so I'm sorry, I know, kind of been scatterbrained all over the place for this episode but I learned that there's really only two currencies that you have in MLM. There's only two. There's only two advantages you can really have inside of MLM, right. Here's number one. You guys obviously know this because it's something I talk about all the time, you have the same product as every other person. The exact same marketing, same messaging, same website, same scripts, literally you get MLM and it's broken out of the box.

In my opinion, very strong opinion, very backed up opinion, MLM is broken out of the box. You get something that's pretty broken. Number one, one of your currencies, one of the things that you have that's a value the others are not going to be able to have or not have as easily or something that makes you stand out. One of your currencies is your ability to take that MLM and turn it into a new offer. How can I make and make it seem like if I join your MLM, how you're going to make me feel like that's a new opportunity? How you're going to make me feel like that's something that's brand new?

You know, that's what the course goes over to but how amazing is that? Just to realize, "Oh my gosh, that's one of the currencies I have." That's one of the pieces of value. If you can figure that out, you're going to have people running to you and begging to join your down line which is what's been happening to me which is really exciting, right? Now again, I'm not here to like, "Look at me versus you," that's not what I'm talking about but I'm just trying to show you what I've been doing that's been working. It's awesome. Anyway, number one, the first currency you have, the first real piece of value you have and the opportunity you have is how do I make it seem like joining my MLM, how do I make it seem like joining my MLM is a new opportunity.

How do I create an offer out of that? Okay. If you can create an offer out of your MLM that's massive, massive value. Now, someone said to me recently because I was talking to them about it, they're like, "Wait a second, but my MLM is the offer." No, no, no, no it's not. Go back and listen to a few, I can't remember what it was, a few episodes ago I talk about how you create an offer out of your MLM. The course goes way more in depth with checklist and everything. How do we make a new opportunity out of ... How do I make an offer out of a product? Usually an offer is made up of whole bunch of tiny products, right.

They are a whole bunch of products and the value of them together is far more than what you're actually charging, that make sense? When someone joins your MLM you might say, "Hey, when you join my MLM you get X, Y, and Z with it," meaning I'll give you this course that teaches how to talk to people or I'll give you this CD, you know what I'm saying? That's how you take and you package that together and you say, "Hey, look, you want to join the MLM?" You're not bribing them, it's literally part of the offer. Does that make sense? Anyway, that's the first currency. Currency number one, how do you become a new opportunity, how to create a new offer, make it seem exciting like you're different from everybody else like no one else can do what you have. Does that make sense? How do you do that?

All right, that's currency number one. That's the first piece of value. The second piece is you as a leader. Currency number one, how do I make my MLM seem like a new opportunity? That's one of the upper hands you have on every other person out there. The other thing that you have and in my opinion, the only other thing you have is you as a leader. There are some people who are so convincing in whatever they argue that even if they're wrong you still believe them. Does that make sense? We call that the attractive character. If your attractive character is so confident, right, absolute certainty and you're showing your back story and you're talking about things you believe and don't believe meaning you're showing polarity and you're showing your back stories and all the parallels and all the things that ...

I mean, if you're an actual leader, that is a currency in MLM but most people aren't and most people don't want to be or they'll just, "Hey, this is a get rich quick thing, I just got to get a few people in there to make tons of money in a few years," that's not how it works. What the course also goes through is how to become that kind of person and hey, it's a formula honestly and how you appear to be like that. Guess what, I was not this way even a year and a half ago. Me being a super forward and being more, my polarity has increased and it's because of a formula that I've been following that I teach inside the upcoming course which is awesome.

Anyway, those are the two currencies though. Number one, think yourself why would somebody join me over somebody else, and if you can't answer that question then you seem and you're going to appear just like everybody else. Sad truth, hard truth, but it's a truth. That make sense? Number two, the second piece of currency you have is are you a leader. Are you somebody that other people follow? If you can't answer that question, guess what? I don't believe that leaders are just born, you become one. I was voted the nicest kid in high school on my graduating class out of 600 people, the nicest kid. Guess what? It was not because I was nice. It was because I was really shy. I had a fear of adults, very strong fear of adults.

I always thought they're always right, that I always had to kowtow to them, that make sense? There's something to be said about respect for sure and I'm not telling that to go respect adults or whatever. You know, obviously I am one but you know what I mean? I had this really, I mean it was bad. I had to overcome that. If you don't feel like you're a leader, if you don't feel like you're an attractive character, that's okay. There is a formula to it. Okay? If you start hitting these points and you start to actually get some motivation behind it, people are going to start following you because you will become, there's a science to becoming an attractive character and actual science to it.

Anyway, those are the parts I'm going to go through. Hopefully this episode, I know it's a little bit scatterbrained but that's where my thoughts have been and I think that it's going to be really, really helpful to some people who might still be struggling with some of the concepts I talk about on this podcast and more specifically the depth I'm about to jump into with this actual course. Go figure all the things that I talk about inside of Secret MLM Hacks. They are all marketing principles and I'm teaching you actually how to market inside of an MLM so anyway, excited you're here, glad you're here. Hopefully that helps. Again, think through how you can create a new offer.

Number two, think through how you can become an actual leader, a more strong leader, one that is not afraid to stand up in any kind of opinion. It's important to become opinionated, very opinionated in what you do. That doesn't mean we have to be a jerk but you know what I mean? Anyway, hey guys, thanks so much. Hopefully this has been helpful and I will talk to you in the next episode. Bye. Hey, hey, hey. Thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM master's pack.

Hey, what's going on everyone? This is Steve Larsen and you're listening Secret MLM Hacks Radio. Oh yeah. Here's the real mystery, how do real MLMers like us read and cheat and only bug family and friends want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steven Larsen and welcome to Secret MLM Hacks Radio. Hey, what's going on everyone? Hey, I'm super excited for today. My dad was really into teaching me how to work. I grew up in Middleton, Colorado. I was the oldest, still am, oldest of six kids. Had a great childhood. We played hard.

We worked hard. It was really important for my dad for us to know how to work and I'm really grateful that he taught us that. We would be out in the yard weeding on Saturdays for like six hours. No joke. Whenever there's a big problem to solve, instead of giving us the answer, he'd be like, "What do you think? What do you think?" I really appreciated that he did that with us because when it comes down to it, the person who's willing to work, I mean you're just going to go so much further. There was one day though he took me to the side and I was getting ready to go to college, I think so, I think that was about that time or I was in it or something like that. Regardless, it was a long time ago. He said to me, "You know one of the reasons why ..."

We weren't like wealthy, wealthy or anything like that, but were certainly not struggling. My dad definitely knew how to provide. He was awesome. We had a lot of awesome fun family trips and memories and all those things. It was really great. I promise this ties right into network marketing. He taught me this lesson that has stuck with me for years and still to this day. I believe it's one of the major reasons why I really believe that it is one of the major reasons why I have been successful with the things that I do. It all comes down to this concept that he told me. I was the age where I understood, "Oh my gosh. Dad makes money. Oh my gosh. He probably makes around this much in order for us to have this life." You know what I mean?

I was around the age when I start putting all those things together and I was like, "Oh wow." I can't remember how really or when or where. Just around that time in my life the whole conversation came up of what your role in a company is. He said to me, "Steven." He said, "Steven, there are two kinds of businesses. Sorry. There's two kinds of employees in a company." He said, "The first kind of employee resides on the cost side of the business." Now there's more security there, right? Meaning your job does not provide revenue for the company. There's more security, meaning your part of the normal job functions. Let's say you're part of HR or you're part of billing, right? You're part of some kind of management role.

Meaning there's a lot of security in it, but you're not really directly responsible for any revenue into the bottom line of the company. I was like, "Okay. Sounds good. This was the first kind." He's like, "First kind, no revenue to the bottom line. You live on the cost side of the business." He said, "The second kind of person though is on the revenue side of the business and the revenue side of the business is slightly more risk, however, vastly more income is available there. Salesmen." There's a reason salesmen get paid so much money because it's not easy job, number one. Number two, not many people want to do it. I mean there's more risk. If they don't sale, they don't make their commission, they don't eat.

If you get someone whose good, you get someone whose actually awesome at it, they get paid a lot more money. Typically, salesmen, if they know how to make it rain, holy crap, they'll get paid a lot than the people whose jobs and their positions ride on the cost side of the business. I was like, "Okay, dad. Yeah, that's cool. That's interesting and everything." I didn't realize how much that would affect me both in my own MLM and my own business, in my day job, and all the things that I've been doing. You know what I mean? I had no idea how much that would affect me. He's right though. I mean every single job that I've ever had where I've been sitting on the cost side of the business, I mean growing up that's mostly where your teenage jobs are.

You know what I mean? Those are like the nine to five or even later and earlier. Construction style jobs that I had, the labor jobs. I'm so grateful I had those. They were hard, but they were good, right? I was on the cost side of the business. I was not adding to the bottom line. If I was a door-to-door salesman like I was for a while or I did telemarketing, one sale would result far more money than I'd make doing those other kind of jobs. I would try and get a couple of them a day. It was like, "Holy cow. Way more earning potential comes to those people whose position sit on the revenue side of business." Right? It's an area that is a little bit uncomfortable for people to think about.

One of the problems that I've seen people run into before when it comes to their MLM is they treat their business as if they, even though they're the CEO technically, even though they are the little entrepreneur of their own little business and they should run it like their own business like it's its own entity, their activities day to day sit on the cost side of the business. They go make dumb business cards. I don't have a business card. I should probably get one, but I don't know. What kind of revenue can I measure from it? I've never been able to measure anything from it, so I don't make them. Right? I'm not saying you should or shouldn't, whatever, but I don't think you should. I think it's a distraction based activity.

I think it's something to fool your brain into thinking that you're being an achieving person because you came up with a logo. Maybe you bought a domain. It's like cool. Who'd you sell to? You know what I mean? It's funny because every single time I've been in a position or a job where I've been able to go make a lot of money compared to the rest of the employees. There's a bit of a separation that begins to happen. Other people look at you and go, "Gosh. What are you doing? You're so freaking lucky, Larsen. You're so lucky." It's like no. I actually decided to take on a little bit more risk.

Yes, while the person who brought you into your down line was right, you can have the lifestyle you want working a few hours a day, you can have the lifestyle you want, but the reality is you need to understand that where you're sitting right now, all the activities you're doing, they might be actually activities that are distracting you from being successful because you're not focusing on revenue generating activities only. Man, you outsource the rest of that stuff. Mostly the rest of the stuff doesn't even matter. Right? I think I said in the last podcast that an entrepreneur only has two roles. That is to innovate and market.

Those are both revenue generating activities, but we all like to think that it takes more than that and it's more complicated and I got to have a domain set up and I've got to have all the stuff set up. Yes. Yes. All of those things do matter. At the end of the day, it means nothing to you, right? Those are cost activities on the business. Anyway, I've had these just kind of run into my head the last little bit because I've had some people reach out to me and say, "Steven, how do you set this up? Steven, how do you set that up? How do you get this going?" I'm like, "It's good you're asking those questions, but are you fooling yourself in thinking that that thing you're trying to set up is the only way for you to make money?"

Because my first time MLM, I literally went door-to-door down Main Street my first month. I mean I recruited family. I recruited friends. I did it all the ways. I hate doing it. I never do it anymore. This was for almost four years ago now. You don't need any of that stuff. I literally went down Main Street. I recruited 13 people my first month. Now that's not a ton of people, but it's not a small amount of people either. It's not a short amount of people. It's not bad. The problem was the quality of the individual I was getting wasn't very good. Anyways, that's all I'd say real quick. This is kind of a faster episode, but just know that ask yourself when you wake up in the day, number one, hey, what am I doing that's actually a revenue generating activity?

Is it recruiting somebody? Is it selling a product? Outside of those two things I don't really know what else you're going to be doing that's actually a revenue generating activity. You as the entrepreneur has to be the expert in your business at the revenue generating activities. How do you expect to move forward and grow yourself and scale it and duplicate if you don't even know how to sell it? Right? Get good at selling. Get good at what it is the act of selling your product. Where's the best place people are where you can go recruit them or the place where people are who will buy your product? Where are those people? How do you expect to help your down line if you don't know those answers? Right?

I know these are kind of challenging questions to ask and they're a bit nerve-racking if you're brand new into MLM or any kind of business or activity or entrepreneurship or anything at all. They're the most important ones to ask. Who the heck are you trying to sell to? Where is that person? You can't duplicate yourself. That's where all the hiccups and hangups happen when you don't know what the answers to those questions are. My advice to you would be to understand that for the first like few months you should probably just realize and understand and be okay with the fact that you're not going to know how to sell it very well. Honestly most of it comes through bruises of you trying to figure out how this thing works.

I remember when I was doing door-to-door sales for the first time. I actually wasn't very bad because I have been doing a lot of door-to-door prior to that in other areas. It was a lot of fun, but man, I stumbled through like crazy. I was one of the most awkward kids on the doorstep. Oh my gosh. It was so awkward. It was so awkward. Before I went out to door-to-door and started doing door-to-door sales, I was like, "You know what? I'm going to try and recruit a team prior to me getting out there. I'm going to do my very, very best to get out there and have people below me and grow my own little branch underneath this office," even though I've never done or sold door-to-door for this style before. What I did was is started trying to talk to some of my buddies.

I was like, "Dude, come sell door-to-door with me." They were like, "I don't know." I was like, "Okay. Let me ask some of the people in my classes." I was like, "Okay. Hey dude, come over here," and then I just start talking to random people. Okay. That didn't work. Pretty soon I was like, "What if I treated this like an ad?" All right. I know that the average direct response ... Excuse me. I know that the average ... If I was to go put out 100 mail pieces, I would get an average of one to two, maybe 3% response from those mail pieces if I literally went to someone's mailbox and put something in there. It was like okay. Interesting. If I want to recruit like 10 people, I would need to have at least a thousand little flyers out on people's doorsteps.

What I did is I went out and I actually wrote out this little flyer and I said, "Hey, come to this meeting. Free pizza and stuff." There's my free little hook. There's some little pieces there and here. I said, "Why don't you come on out?" What's so funny is I literally had a 1 to 2% response rate of people who showed up with that flyer. I grew this little team and I got eight. I think I hit 11, but a couple of them left early, but it was a great experience. I was like, "Holy crap. That works." That was the marketing tactic that I chose in order to make this work. Then the next time someone came up to and said, "Hey, how do you do this?"

I told them I was like, "Honestly, I know it's a little bit ghetto to be honest, but I'm just printing these things out and I'm chopping them in half like with just a normal pair of scissors and I just listen to podcasts and walk around apartments and drop these flyers in people's doors and they come." They're like, "Are you kidding me?" I was like, "No, but it's way easier than me talking to people because I don't want to talk to anybody. That's just a little tactic I'm using." They were like, "Oh my gosh." That's what I was using for door-to-door sales as far as recruiting a team and such. Anyway, the whole point is that you just got to know what those revenue generating activities are. When somebody's excited and they're in the brand new zone of, "Oh my gosh.

This is going to be a great experience. I'm so excited to be a part of this. Yes, thank you. Let me get into your down line," you will know exactly what activities they need to be doing first because an individual who just barely joins, put yourself in their shoes. Their bright eyed and bushy tailed. They've got to have something to do. There needs to be something that they do. They're going to want to feel action. They're going to want to feel that progress. The way they will do is by doing what they think means business. They'll go make a freaking business card. They'll spend for putting a logo together and freelance it out to someone.

It's like none of that stuff is actually going to grow their business or yours. Know what those things. If you don't know what those are yet, just get really obsessed over it for the next two or three weeks. I guarantee you you'll start to see patterns emerge. Oh my gosh. That did that work at all. Hey, check that out. That worked. I'm going to tell my down line to do that. You know what I mean? Those little things become marketing tools that you offer people as kind of bribes when they join your down line because now you're different. Now you know what your marketing plan is. Now your team just became unique. Does that make sense? That's one of the secrets of you becoming duplicatable.

That doesn't happen without you and your team having the culture of a very specific, very deliberate marketing plan. What are your rituals? What are the things that you do to market the MLM? Anyway, that's all I've got for you guys. Are you doing revenue generating activities or are you living on the cost side of your own business? Guys, thanks so much. Talk to you next episode. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Master's Pack by subscribing to this podcast at SecretMLMHacksRadio.com.

What's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio.

Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer.

My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Hey, what's up everyone? Hey, I'm excited for today because we're going to talk about one of my favorite topics ever, and it's something that actually has blessed my life a lot, especially as of about six months ago.

If you don't know, on Secret MLM Hacks Radio, after you opt-in, in the bottom right there, there's a little button. It's a green button. If you click it, you can record straight from your browser a question for me about MLM, or a question to me, I mean, and I'm going to go ahead and drop one of those in now, because I think it's an important topic. This is something ... I'm not kidding, when I found this, and when I figured out how to do this, my life changed, and I'm not just saying that because, but, anyway, you'll see why. Let me play the question real quick. This is from Sarah. Sarah, I appreciate the question.

Hey, Steve. I'd love to start doing a podcast similar to yours about never having to talk to your family or friends or annoy your warm market. I love MLM but have always hated the warm market side of it, and I love your trainings. I think they're just exactly what I need. Do you think it's okay to go ahead and podcast even if I have never had any experience in this and have never had a downline or recruited anybody? Thanks very much. Bye.

Sarah, that's a fantastic question. I really appreciate you saying that. So there's this whole element to needing to find your voice to become a leader. I've never found too many leaders who don't know how to communicate, meaning they're not eloquent all of them. They're not this posh guys wearing suits all the time, like the crappy, totally fake image that Hollywood tosses on us as far as who a speaker or a salesman is or whatever. That's total garbage. I don't believe in that kind of stuff. In fact, I usually make fun of those guys and I'm like those are the guys that put way too much starch in their shirts, try and act too professional all the time, act like they were born in a tuxedo, and you're like, "Come on. No one's like that." Anyway.

So, Sarah, I'm not sure if you've ever heard of a guy named Russell Brunson, but he is the man. He's an internet marketer who talked about something called the attractive character. Now I don't think he's the one that actually came up with this concept, but this is powerful. When I first started my podcast, not this podcast. I have a second one. My first podcast, which I started about a year ago, I went through the same things that you're describing right now. I was scared to death to launch it, but I wanted to feel like I was making progress, so I actually was so scared to do it that I actually was recording episodes without launching them, and I got 17 episodes recorded, and I was interviewing all these people and I was doing all this stuff and I was just so scared to death to actually launch the thing because I was like, "Gosh, is this good enough? Is anyone actually going to listen to these things?"

I'm proud to say that that's been over a year now and there's about 60,000 downloads on it, which is awesome and it's been a lot of fun, but that didn't happen at first. Not at all. Definitely not at all. It was really interesting though. I don't know what it was. I mean I would go and for the format for every one of my podcasts and for any time I would publish anything was always this, okay, what's a story I can tell? What's a principle behind it? What's a call to action, something I want them to do, whether it's go somewhere or act on your own to do something or whatever it is, and that was the formula that I'd follow. Any time I'd communicate with my audience at all ever, whether it was a podcast, whether it was on video, or whatever, that's what I would do, and I got better and better and better and better at it, and I got better and better at ad-libbing. I mean I used to write out all my episodes word for word almost and try and act like I wasn't reading it.

Something happened though. I don't know what it was. I do now actually, but I'm almost 80 episodes into that podcast, and something happened around episode 30 or 40. My confidence changed. My voice changed. I found my voice. Rather than thinking, "Hey, how would this guy say it over here? How would that leader say it over there? How would Steve Larsen say it?" I got really, really fun because I ... meaning it became fun for me is what I'm saying because I learned to love it and podcasting starting becoming this thing that I was like, "Man, I can't wait to do my next episode," rather than this thing of anxiety. It was like, "Oh my gosh. This is cool."

I didn't know what to say at first so I started by interviewing all these other experts and so I interviewed I mean a ton of people, people that were just killing it in these different areas, and I would go ... It was a lot of fun to do it that way, and it helped me understand how they were saying things, and then I understood how to speak more about ... You know what I mean? I got confidence, and I found my voice. Now I don't necessarily mean so much ... I mean there's certainly some confidence that comes with it. There's certainly some more eloquence of the voice. The way you say things or the way you describe stuff, your own isms, your own passion points, things like that, but really what I'm saying is I found my message. With that other audience, with that other podcast, I've got a lot of followers on that podcast, and I found my message though. I found what I stand for, and that's more challenging.

So back to what I was saying about Russell Brunson, Russell, what he did is he actually created this thing called the attractive character, and what it is is that it's a formula that shows you what you need to have in order to become a followable leader, a followable character, somebody who is attractive. There's certain elements to being an attractive character. You've got to have a back story. Everybody has a back story. How did you get here? That's your back story. What was the struggles you went through? What were the things you went through that sucked? That's your back story. Number two, what are your parables, meaning what are more of the story you tell?

So you got the back story. That's like your origin story. That's where you came from, but then you've got all these parables, the isms, the stories that you tell that teach your main principles. The third one is one of the most challenging for people and that is character flaws. You need to be able to show what your character flaws are. You've got to be able to share what they are. I get frustrated sometimes. I have no problem sharing that. What's funny is Robert Kiyosaki said, and I think I actually said this in a previous episode, but man, when you get started ...

I mean, Sarah, you're going to go out and you're going to get started in this, and I'm sure you'll start podcasting. You're going to have character flaws that explode in your face that won't let you move on until you address them, which might be, hey ... Let's say that I can't get up on time. Therefore, I don't have time to actually work on my business before I do my nine to five. Therefore, I'm not going to progress until I ... That's just an example. Therefore, I'm not going to progress until I address the fact that I keep sleeping in. That's an example of a huge character flaw, and you're going to have to get past that before you can move on. Character flaws are going to blow up in your face, but the tendency ... Guys, here's the real secret. The tendency is to take those character flaws and hide them, and it is the exact opposite thing to do. Take your character flaws and expose them.

Number one, you'll get over them easier. Number two, people will be attracted to you because you're willing to share them, because you're willing to be vulnerable, and that's a challenging thing to do. Then the fourth element of the attractive character is all about polarity, meaning what do you stand for? Where do you draw lines in the sand? Where does Sarah actually get passionate? Where does she get really mad? Where does she get happy? Where does she get angry? Where are the points in Sarah where she's like, "No, I don't do that. Yes, I do do that." You have to get really open and really loud about those things and what ...

I am 100% against recruiting family members and friends. I will not do it because I did it before and I hate it so my whole quest, all of Secret MLM Hacks is all about how to automate downline recruiting while not talking to family members and friends. If they want to join they can, great, but I'm not going to talk to them about it. I'm not going to promote it, and I'm proud to say, I am so proud to say I have spent years trying to figure this out, and I am so proud to say that I have a lot of people I have never met, ever, who are joining my downline because of my system and how it's working and the fact that it does work, which just proves ... It's exciting, and for me that's a huge point of polarity whereas a lot of people, they're point of polarity is, "No, I do stand for that. It's all about the warm market," and that's what they'll say, and I'm against that. I'm totally against that, and I'm willing to publish about it.

So you got to find a place where you get passionate, find a place where you're willing to get on the mic and spit it. Get ready to rock because nobody follows mediocrity. Nobody follows it. If you are mainstream, you're not followable, meaning your life and the way you live can be mainstream, and that's how I am. I'm a normal guy, but if you start trying to be a leader, what makes you a leader? A leader is somebody who stands up for what they think. A leader is somebody who goes and says, "Follow me. I know the path," and you need to become the attractive character.

So what's funny is that when I first started podcasting, when I first started publishing, I was not that way at all, and it's not that I wasn't trying to be. I was trying to be. It's just it wasn't me yet. I hadn't figured out my voice. I hadn't figured out how I speak. I hadn't figured out ... So when I was talking to people, whether it was about downline recruiting or I was building a sales funnel for somebody or whatever it was, I needed to get better at me and my attractive character.

So anyway, one of the easiest ways to find your voice, start telling your story to almost everyone you can ... Whether it's a short story or a long story, start telling your story. Get really opinionated, and it gets really, really easy for you to start publishing and find that attractive character. So anyway, those are the four elements of the attractive character. You've got a back story, there's parables, character flaws, and polarity, and you've got to get ... Get fierce. Nobody follows, like I say, nobody follows somebody who's not really, really confident. It's funny ... What is the quote?

This is from Setema, and I think I might actually have said this on this podcast too. I'm not sure. Sometimes they bleed back and forth, but he said that, "Confidence is for children. What you need to maintain as a leader is absolute certainty." That's deeper. That's harder. That's something more challenging to get. So what are you absolutely certain about? You're like, "Whoa." Okay, those are the points of polarity. Those are the points of where you're willing to fight. Howard Stern, I hate that guy, but everybody knows who he is because he has ridiculous polarity. Does that make sense? He has more people who follow him because they hate him than the people who actually like him. That's an actual statistic. More people follow him who hate him, but it's because he has that much polarity, and if you try and get out and you're trying ...

I'm not trying to tell you to just go and be confrontational with people. That's not the point. That's not what I'm saying, but when you go out and you actually decide to maintain absolute certainty, what are those things you're willing to stand for? Those are ways that you could become the attractive character. Those are the ways that you can start to publish and people will follow. So anyway, it's all about that and maintaining the certainty.

So number one, I'm telling you to go find your attractive character by finding your voice. Start telling your story, your back story with your parables, character flaws. Don't be afraid to share the character flaw. Don't come off so professional either. I never put a shirt and a tie on anymore when I go speak on stage because it's not ... I actually love wearing suits, but that's just not me. That's not my resting state. Don't be afraid to expose your resting state, the state where you can put the hair down, show the hair down you versus the hair up you. Does that make sense? Show who you really are and people will follow that. They'll appreciate that rather than this façade of, "Look at my Ferrari and my huge house and pictures of me at the pool."

That's fluffy crap. I hate that. See, that's a point of polarity right there. I freaking hate that because most people are not like that, and they're not even like that half the time, I guarantee it. I mean have you ever hung out by a pool for more than two days? You're freaking bored out of your mind. Nobody does that. Anyway, and if I'm on the beach, I'm not going to have a laptop there. I'm going to be playing in the water with my kids. I'm going to be building some the coolest sand castle you ever seen. Does that make sense? I hate the whole, "Yeah, but I'm working on the beach with my laptop." Okay, I'm throwing my laptop in the ocean because it should not be there. Anyway.

I have one other piece of advice for all of you guys out there. If you want to be a leader and if you want some ... especially in MLM. Oh my gosh, especially in MLM. Guys, regularly publish. I don't care what medium you choose, meaning it could be podcast, it could be video, it could be ... I know there's a guy who sends me an actual written newsletter in the mail every month. Whatever it is, if you regularly publish, it will change your life within a year. It's done that for me. It actually was much faster than that though, and the reason why is because you will find your voice. It goes back to that. You find your message. You find what it is you stand for. You find all those things that I'm talking about right now, you find that, and when you do that, you attract people to you without you trying to attract them. You become the marketing message. You become the marketing system. You literally will turn into somebody different. It's the funnest game in the planet. I love what we do.

Guys, MLM's pretty cool, not because it's ... MLM is like bizop mixed inside of personal development, which is really fun, so anyway, it's a lot of fun and you should get passionate about it, and if you're not passionate about it, nobody will follow you. Nobody will care who you are. What makes you different versus that person over there? Well for a lot of you since you have the exact same product, you haven't done anything to turn it into an offer that's different or you have no marketing system or you have no different website or scripts, I mean you're literally the exact same as everybody else, the only thing that you can actually be different on is the actual leadership, the attractive character.

So anyway, that's what Secret MLM Hacks is. That's what I'm creating is the ability ... It's frameworks for you to make your opportunity a new opportunity, all right. Not just better or faster or stronger. We all see that every day, but a new niche. How do you do that to your downline, your current downline? How do you make it so attractive that people leave their MLM to join yours? That's what we want. That's what we're trying to create. Anyway, how do you make the websites. That's what my job is. That's all I do. So how do you do that stuff in a way ... and I'm not a coder, so that should really help you. If you're like, "I'm not a tech person," guess what? I'm not a coder either. I don't know how to program. I have no idea, but my full-time job is basically I build websites. You're like, "What?" It's not through WordPress. It's not through ... Anyway, I'll show you guys all that stuff later.

You have the same scripts as everybody. If you're the exact same, why the heck would anyone follow you? So for a lot of you guys, start thinking of it that way in terms of a marketer. Play devil's advocate on yourself. Start asking yourself the hard question, "Why would I join me? Why would somebody join me?" Oh, gosh, I don't know. Well, they don't know either then. That's the hard truth, and I'm just trying to be forward about it, and I'm trying to have my polarity about it because I'm really passionate about this topic, which is the whole reason I started Secret MLM Hacks because I want to fix that. It's what I do. It's my actual job every day, all day is to create new opportunities, to create the websites, create scripts, create things that people are excited and change their behavior over, but people don't teach that in MLM, which is why I'm doing this. There's my polarity. You'll see some of my character flaws throughout because I get pretty passionate.

So anyways, Sarah, I challenge you to start publishing, and I challenge you to start doing it regularly, and the only thing I want you to do is start telling your story. The very first episode before you go do it, just so you don't ... So these little practice, then you know where you're taking it ... Go tell your story to family member and friends. Just go tell the story. There's no closing. You're not asking people. Just be like, "You know why I got in this game MLM? You might actually think it's kind of weird. I actually ... " You could even tell them you don't want them in there. It sometimes increases scarcity and they might actually end up joining you anyway, but just go start telling your story to people. Why the heck did you get in MLM? Be like, "Well it's because somebody was asking me to get in." No, no, no, no. What was the emotional epiphany inside your head? Why did you get into this game? Was your back against the wall? Were you trying to make extra money? Why? What were you trying to make the extra money for?

I went to that story a lot in the first episode. I didn't feel like a man. I didn't feel like I was providing well for my wife, my brand new bride. That sucks, and I dove right into that. You got to be that open. Be that open or you're just saying facts and people are going to roll it off their back. Anyway, guys, I hope you're doing awesome. Super excited for this episode to go live. I'm super excited for what I'm doing too. Just a little update. I've been building the course for Secret MLM Hacks, and it's going really, really well. The first module's all about how to attract people to you, and it's not like a fictitious, fluffy thing. It's literally in formulas. Hey, here's how you do it. There's actually science behind it. Anyway, there's science and there's an art, and I go through both with it.

Second module so far is all about how to qualify people. I don't want just anybody in my downline. How do I actually qualify those individuals? So anyway, I'm excited. That's what I'm doing right now. I've been building it like crazy. Got an in-home studio set up, and my family's out of town right now, so I am going to ... I've been staying up night and day working like crazy, and it's a ton of fun. So all right guys. Talk to you later, and if you need any more guidance on the kind of stuff I'm talking about right now, go to secretmlmhacksradio.com, and there's an MLM masters pack there for you. It's five videos that will train you and your downline on how to create a new opportunity out of something that is very much not a new opportunity. Anyways, everyone has MLM right now, so how do make it different? All right guys. Talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM masters pack.

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio, oh, yeah. So, here's the real mystery. How do real MLMers like us could even cheat and only bug family members and friends, who want to grow a profitable home business, how we do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

What's up, everyone? Hey, I'm super excited for this episode. These are my persuasion tactics. These are the ways that I persuade people. There are ways I actually get people to do more of what I want them to do, does that make sense? It's not like mind control or anything but it's super helpful. The reason I'm tossing this in is because I've been in the middle of creating my course, Secret MLM Hacks, and this is how to auto-recruit and duplicate yourself and your own down line using automation and using the internet and using different systems that are out there so you can build the business that you want, life that you want without having to be so hands-on or anything the entire time. Obviously, you have to, at first, you got to build the thing but then, you can just walk away and it's amazing.

What I've been doing is I was literally about to turn the camera on and start teaching and putting these things together. And I was like, "Something is missing. I'm not sure what it is," and a lot of it was some of these persuasion tactics. There's something that just felt off. I went back through and I started drawing pictures to describe all the principles which made it a whole lot easier to understand and whole lot easier to teach, probably a lot easier to remember and actually use and actually implement. I'm excited that it's taking an extra week or two for me to go through and think in terms of pictures and actually go create this thing which has been really fun though.

Second, a little bit more on persuasion, how to be persuasive and those other things as well I tossed in there. But it was probably two or three years ago, I first heard this sentence. This is by a gentleman named Blair Warren. Now, a lot of you guys have probably heard this before. This is called the One-Sentence Persuasion Course, and this sentence is the key. Anytime I'm writing a headline, anytime I'm going to go speak on stage somewhere which I just got asked again last night to go keynote, so I'm really bumped. I'm really excited about that. I love speaking. It's a lot of fun.

Anyways, anytime I'm going to do any type of communication at all, I use this next sentence that I'm going to read to you as like a backbone to turn up the sexy. Does that make sense? Here it is, let me just read the first and then let me tell you why. Again, this is called the One-Sentence Persuasion Course by Blair Warren. He said, "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." Okay, think about that. Let me say it one more time just so you got it in there. "People will do anything for those who will encourage their dreams, justify failures, allay fears, confirm suspicions, help them throw rocks at their enemies."

When you start thinking about what that means, that allows you to side with the other person very easily. Now, you know what's driving the internals, what all those triggers are inside that person's brain. You know what those things are now. You know how to tap into what ... Right there, One-Sentence Persuasion Course. Boom. It's a really short report. You actually can go and get it. If you just Google, One-Sentence Persuasion Course, there's a PDF. It's the second thing that shows up. You can click on it and it's right there. This is on page four.

Anyway, I'm a huge fan. When I need to go and persuade somebody, "Hey, join my down line," or when I need to persuade somebody, "Hey, here's a product," or when I need to persuade somebody to do anything, a lot of times when ... This is what I usually, like I said, to turn up the sexy on, whatever is I'm saying. Instead of a headline being, "Ten ways to ..." What have I said ... "How to use Google to rank your course?" Let's just say that that was a headline. I'm just making stuff on the spot, but if that was, "Ten ways to rank your business on Google," you could turn up the suspicion, you could turn up the sexy, you can help them throw rocks at enemies and justify fears, confirm suspicions. If you just merely switch that headline and say, "Ten ethical ways to rank your business on Google." "Wait. Ethical?" Just by throwing that one word, I'm confirming suspicions that there are unethical ways to do it. Does that make sense?

Help them throw rocks at enemies, "Ten ways to rank your business on Google's big machine ..." Gosh, super hard to do on the spot, especially without writing it. I usually write them down. What I'll do is I write down like ten different headlines with each one of those elements in there. I try and make a headline that's based on encouraging dreams. Make a headline that's based on justifying failures. Another one is based on allaying fears which means to put to rest, like, "Oh, don't worry. Your fears are nothing." Confirming suspicions, I'll make another headline based on it.

If I was going to go and do that, that's how I would do it. That's how I would do it. When every time I go and do a headline critique with somebody, one of my coaching students, whatever it is, I always go back through and I look at their headlines. And one of the easiest things you can do is go turn up the sexy through this One-Sentence Persuasion Course.

That's the first part. When I think about my persuasion tactics, when I think about what it is that I'm trying to do and I want to get somebody to do and obviously, this isn't mind control. Don't lie, ever. Don't be unethical. Anyway, you can be shady in so many areas of life. I just encourage you not to do it. It's not worth it. Your integrity is not worth, whatever you're about to lie about, your integrity is not worth it.

You can still be persuasive, obviously. I'm persuasive with my three-year-old when she decides not to go to sleep. That doesn't mean it's unethical. She's got to go to bed. You can still be persuasive at anything and still be fine. Anyway, this One-Sentence Persuasion Course, that's like the first step at me turning up the sexy. But then sometimes, I'm like, "You know what? The actual headline, like the content of that headline or what I'm about to go and say, what I'm going to speak about, it's not quite on par. How do I fix that?"

Now, I mentioned recently that when I'm getting ready to go and create a course because I've done these several times now and I'm excited to do for the MLM space with the massive internet marketing background. It's going to be fun to go and do this for MLM. That's what I'm in the middle of doing and ...

Anyway, a few episodes ago, I talked about what you do with your down line when actually recruit them which is you run an ask campaign. If you don't know what I'm talking about, it's like two episodes ago. But an ask campaign is so crucial to understanding what it is your people actually are struggling with. Number one, they'll give you kind of like the table of contents like, "Hey, here's the three things I'm struggling with," but that's not really where the massive, massive value of an ask campaign comes from. It comes when you go one level deeper.

If you go one level deeper from an ask campaign and you go from the what to the why. Why did you say that? Why are you saying that? What's the belief that you have that caused you say, "Hey, I've got to be able to ..." I don't know if this is making any sense at all but what I'm saying is once you get down to the false beliefs, you now how to tell stories. You know how to craft stories together. When you add the One-Sentence Persuasion Course with a story, that's the easiest way to persuade somebody. It's the easiest way to get somebody to do things you like to. It's all about story. Otherwise, you have to logically close people. That sucks.

[inaudible 00:07:59] base everything on facts and not emotions. Don't just spew out all the stuff [inaudible 00:08:05]. "This is all the stuff. Here's facts about my business and here's what the thing is made of and here's what the product is made of. Here is what it's made from. Here's who makes it." Nobody cares about that. Nobody cares at all. It's all about storytelling. It's all about story selling. When you do that and you add an element to the One-Sentence Persuasion Course, it's very easy to become persuasive. It's very easy to become some of the other people want to follow.

The reason why is because whenever you tell a story, you by listening to the story, you put yourself in the protagonist shoes. You become the main character of any story you hear whether or not it's your own story. If you go up and you start telling a story that's awesome to somebody else and you don't have to go, "Once upon a time ..." You don't have to do anything like that kind of stuff, but when your closing and when your persuading is based on story, it lets the other person enter your shoes emotionally so then you can tell facts from the emotional side and you can say, "This is why I like this because it's changed my life and look at all the great things it's been doing for these people over here. And I didn't think this would work and the reason I thought it wouldn't work is because X, Y, and Z," you know what I mean? You start getting into the actual storytelling itself. It allows the other person to become the protagonist in your story. If you tell the story emotionally enough, and if you don't think you are, use One-Sentence Persuasion Course.

Anyway, hey, guys, I know this ... What I've been saying here, it might feel like I'm kind of jumping around. I'm so sorry. It's because this is like one of the core pieces of marketing altogether, is understanding what the false beliefs of your audiences are and then crafting stories around them and then you kind of turn up the sexy with things like the One-Sentence Persuasion Course. That's like the basis of marketing, the transfer of belief. Marketing was defined by, I think, it was Jay Abraham that said this, "Marketing's only two roles," what was it? "Is to educate and tell stories," I think that's what it was. Educate and tell stories and search beliefs. I think that was like the crux of it though. That's all you're trying to do. You're just trying to tell stories and educate. That's all marketing is and the problem is that we take the marketing out of MLM a lot of times because we get so stuck up on the facts. That's why I'm so motivated for this episode right now, okay?

Don't get so motivated on the facts. Nobody cares. I don't care. I don't care at all. I was recently approached by the new MLM and it was like this fat barf, "Buh, and it does this, and it does this, and it does this." I'm just like, "I really don't care." Tell me the story. Tell me why did you come up with this MLM as a good idea on your own? What was the epiphany that you had that you made you realize, "Oh, my gosh, like this is amazing." Tell me that story. Tell to me emotionally. Tell it to me with One-Sentence Persuasion Course as like an underground foundation, as the crux for the whole thing. Does that make sense?

If you do that, it is so much easier for them to understand why you're doing what you're doing. It's funny, I used to call myself the student of exceptions and I still kind of do. But when I was in college, I got so many professors to do things for me that none of the other students were allowed to do and it wasn't because like I was a special person, but I was certainly being an exception to the rule. One of the reasons why is because I kept telling stories of my situations in ways that the professors felt for me rather than fought against me.

This is the exact same thing. If you can go out and you start telling a story and you start telling basically the reasoning why you got into it, it's very hard for people to label things as unreasonable. This is something that Tim Ferriss talks about in the Four-Hour Work Week a lot. It's a great book. If you haven't read that, I would go read it, but in the Four-Hour Work Week, he says, "It's very, very difficult for someone to label something as unreasonable." Meaning if I'm going to ask for something or if I'm going to try and recruit somebody into my down line and I start saying things like if I start fighting somebody logically which you should never fight over MLM anyway but some people do.

One of my favorite followup questions is to say, "Is that unreasonable?" I'd love it if you could just jump on the phone with me a little bit here and we can just go through some questions you might have. If anything, it's just for my own practice. Is that unreasonable?" It's really hard for someone to say that's unreasonable because you've just spent tons of time and they know that it's not unreasonable. Does that make sense? When you do that though, it takes them away from the fact side and into the emotion side and we are all emotional buyers. We are all emotional buyers. Closing is a logical thing but selling is emotional. Buying is emotional.

Anyway, I feel like I just barfed on you guys, and I'm doing exactly what I told you guys not to do, but that's the main crux of this episode is that when I was putting these things together, it's like, "Huh, this is like, when I was doing door-to-door sales, any time it stopped working for me was because I jumped into the fact side. "But is it safe for my kids?" I was selling pest control, door to door, and it's like, "Is it safe for my kids?" "Well, let me tell you [inaudible 00:13:27]," you know and I just barfed all over, "[inaudible 00:13:28]." And they would be like, "Huh," and even if it was great information, they'd still like backed up and like, "Uh." Like, "Stop talking, man, you've been talking for three minutes about just that one question I had. I was just asking what your name is, not your genealogy." Do you know what I mean?

Anyway, so jump into the emotions, all about telling emotional story through the One-Sentence Persuasion Course so that you can put them into your shoes so that they have a hard time labeling you as unreasonable. Does that make sense? I'm trying to close it all full circle right here. Go create a story. Figure out what your story is. Why the heck did you join an MLM? Why are you in MLM? Have you ever asked yourself that? Why did you join? Was it because somebody just asked you and you're like, "Uh, I'm just a follower." You know what I mean? That's okay, if that's what you did. Just know why and understand what your story was, what was the reason, what was the epiphany you have for why you joined the MLM. Understand what that story is. Get good at telling that story in an emotional state. Does that make sense?

It doesn't need to be like weeping and stuff but figure out how to tell the story. Turn up my emotions when I hear it. Do it through the One-Sentence Persuasion Course adding in those kinds of elements. You will attack my false beliefs without you even knowing it. You put me into your shoes and you'll make me be able to believe more of what it is that you're saying in the future because it will all be with the backdrop of that story. It will become the backdrop and it will so much easier.

This is marketing, right? When you talk about MLM, multilevel marketing, why [inaudible 00:15:01] on our market? It's mostly because a lot of people don't know how to tell stories. Go study storytelling, and the formulas for how to tell stories, that's something that's heavily ... I'm putting inside the Secret MLM Hacks course coming up here. Anyway, I think I'm being a dead horse now but I hope you had epiphanies with this that when you're approaching somebody, if you approach somebody in the mall, I personally don't do that tactic but if you approach somebody in the mall or if you're approaching a family member or a friend, and I don't do that either, because I've got this sweet little auto-recording system, it pulls people into me. It still does and it's awesome, but that's what I'm making the course about is teach you guys how to do that.

But I have to do it from a story side ... That was the thing I realized, it's like, "Oh, my gosh, I'm doing the exact thing I tell them not to do. I've created this course and it's awesome but there's no story behind it." "Huh, how do I do this?" And I was like, "Oh, I got to go back and rethink this whole thing as far as like telling it and teaching it through stories so that you have all of the false beliefs met that I can't come up with. Does that make sense? That's what a marketer thinks about and does. That's what a marketer goes through in their head. It's all about the message. It's all about crafting it.

The product rarely sells itself, which is why when you go to talk to people and you go start saying, "Hey, this is my product. This is what I've got. It's here, here, here." How many people are like, "Oh, my gosh, I've got to have that." They did that with the iPhone. How many iPhones are out there? There's like one. That's not too frequent of an occurrence. The products hardly ever sell themselves. Your product as an opportunity or as the product itself will hardly ever sell itself. The way you sell it is through the story. The way you sell your opportunity, the way you sell the product, the service, the way you keep people in, all through story.

Sit down and think what your story is, why the heck did you get in? Tell that story in an emotional state. Were you backed up against the wall in some way? Was it some huge thing going on in your life that you couldn't figure out? You know what I mean? Those are the questions you've got to ask as a marketer. In MLM, you are the business owner and the business owner only has two responsibilities, and that is to innovate and market. Marketing means creating belief. The way you do that is by telling stories.

Anyway, there's a lot of stuff in that that I packed in. I'm so sorry, most episodes are not like that. Usually, there's more story in my episodes but I just wanted to drop into you a little bit more. If you guys want to hear some examples of a story, go and see the very first episode of this podcast. I purposely crafted that story to do exactly what I was talking about.

Anyway, so, I hope you guys enjoyed that. If you guys want more about story selling, if you want more about how to actually make your MLM feel like a new opportunity to somebody else rather than just the same thing that everyone else has, go to secretmlmhacksradio.com and you can download the MLM master's pack that I have there. It's free. This is a gift to listeners here. In the past, people pay for it and they still do actually, but anyway, I'm excited for you guys to start crafting story and excited for you guys to start going through and saying, "Hey, why the heck did I do this?" And figuring how to tell it from an emotional state.

Anyway, excited to be able to put up this podcast for you guys. Please let me know if there are any other questions you guys want me to answer anything. I'm getting some awesome questions submitted at the secretmlmhacksradio.com. There's a little green button in the bottom right there after you opt-in and what it does is it lets you ask any question you want to me and it will record a voice broadcast straight to me from your browser, just really kind of cool. Sends it to me in an email and what I do is I take that.

I think on the next episode, I'll do that. I take that and it becomes, I'll actually drop that actual question of you saying into the episode and it was kind of fun. Anyways, I think I'll do it next episode because I got a few of them here that are starting to pop in. anyways, guys, you're awesome. Go craft story, figure out how to actually market the thing that you love and I will talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line, five simple MLM recruiting Tips for free? If so, go download your free MLM master's pack by subscribing to this podcast at secretmlmhacksradio.com.

Good evening, everyone. It is almost midnight where I am, but I've just got to get something off my chest. Here's the real mystery. How do real MLM-ers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

Hey. I don't know if there are any other prior service members out there who are listening, but I was in the army for a while and really enjoyed it. When I was at basic training, I went through, and I actually really enjoyed it. I enjoyed the struggle, I enjoyed ... And I went in a little bit of a different time than most people do. I was actually, I was 25 when I went in. I was already married, we had a kid. It's very different setting than most people who join the military. Most of them were 9 years younger than me and were 17. Some of them had waivers to join early in life. You know what I mean? It's very different.

Already out of the gate, I was a little bit of a different person. Now, they knew that. My drill sergeants knew that. And they knew exactly who I was and who I wasn't. And they knew that I had a pretty clean record, fairly clean record, going into the army. What was funny was that towards the end of the training, it was intense, it was fun, it was ... I actually really enjoyed it. I would definitely go back to basic, just for the challenge of it, even. Which some people say it's not that hard. It was hard for me. My drill sergeant, other drill sergeants called him "the dragon". He was intense. He was really fun, though, because he was so intense. You know what I mean? I'd rather be fully immersed and give me the full, crappy experience. You know what I mean? Than something that's easy. That's just my personality; go all the way or nothing.

Anyway. Towards the end of basic training, we had shot machine guns and thrown grenades and we did all sorts of crazy stuff, and it was a lot of fun. We had done all sorts of stuff, this was in the middle of winter and very, very cold and sometimes they'd use that to their advantage, just to throw a little extra pain at us, which is a lot of fun, but not always fun in the moment. Anyway, towards the end of the training, they knew that my record was fairly clean. It just so happened, this was at Fort Jackson, South Carolina, relaxin' Jackson. I was over there, and that happens to be where the nation's polygraph center also is.

If you don't know what a polygraph center or a polygraph is, that is the lie detector that you see in movies where they hook you up to a lie detector and stuff like that, if you've ever seen ... I can't even remember the name of the movie. Anyway, whatever. They came to me and said, "Hey, Larsen, check it out. You've got an assignment that we're sending you on." They're like, "Tomorrow, what you're going to go to is you're going to go hang out with all of the new NSA, FBI and CIA agents at the polygraph center, and they're going to hook you up to a polygraph and they're going to practice reading your vitals and all the stuff while you answer their questions."

I was like, "Are you serious? That's awesome! I want to do that so bad, that'd be so cool!" And they're like, "It is actually serious, though. If they do actually find anything, they'll actually kick you out of the army. And by the way, if you do fail some of it, they're going to take you into another room and they are actually going to interrogate you." And I was like, "Awesome! Oh my gosh, this is so cool!" And they're like, "You're not supposed to want that. That's pretty intense." And I was like, "Come on, baby, break me! Let's do it!" It's just kind of my personality.

Anyway. I go over to this polygraph center and there's other soldiers over there with me, my platoon's over there, and a few of the guys. We go, and they start hooking us up, and they've got sensors on our arms and our fingertips and stuff around our chests. You know what I mean? There's all this stuff, and they are practicing reading vitals. What they taught us was really interesting, and I promise this has everything to do with MLM, just stick with me for a second, okay? What they did, though, is they taught us that when you tell a lie, there's actually a physical response to that lie. Much as how the body responds when a disease enters the body or some kind of poison. That's how your body reacts. There's a physical reaction to you telling a lie. Interesting, huh?

So what they told us to do is they said, "Hey, look. Tell the truth, but then sometime in there, tell a lie. That way the new NSA, CIA, FBI agent can tell that you're lying and it will help their training." And they're like, "And be good at it. Really try to convince them. Actually try to fool them. Be very good. Actually tell the lie. Don't tell them when you're going to tell the lie." I was like, cool. This is going to be awesome. You know what I mean? So we go in there and again, they hook us all up and everything, and the test starts. We're in the test and the test starts and they're going, and I'm only allowed to answer "yes" and "no" to things. "Is your name Steven Larsen?" "Yes." At that time, "Are you 25 years old?" "Yes." "Are you male?" "Yes." You know what I mean? So it's yes, yes, yes. No, no, no. Yes, yes, yes. No, no, no.

Well, the time came for me to lie. It's very interesting. I'm sitting in this very quiet room, it's almost like a padded room, you know what I mean, and I'm all hooked up to all this stuff. It's straight out of a Jason Bourne scene, a little bit. It felt like that, anyway. I'm sure it wasn't exactly that. But it came time for me to lie. I decided that I was going to ... I was like, okay, it's coming up. I'm going to tell the lie. I relaxed my body and they asked the next question, and I lied. And I waited for them to catch me in it and go bring me to the interrogation room or something. The agent moved forward a little bit, squinted at the screen, and slowly repeated the question again, and I took, without her seeing, took another deep breath. I relaxed my body and then I answered again the question, and I lied. And I beat it. She didn't catch it.

I was like, oh my gosh. I just beat a polygraph machine. Way back in the day when those things came out, they were way harder to fool. I was reflecting on that, I was like, how did I beat ... First of all, I was ticked that I didn't go to the interrogation room, and they were like, "Larsen, dude, you're not supposed to want that. It's interrogation. It's kind of intense. They'll actually break you." I was like, "Good!" I was like, "Yeah!" I want the sky, baby, let's do it! Make it hard!

Anyway. I beat it, though, and I lied. I talked to a few of the other soldiers that were with me afterward, and it turns out there's only one other guy who actually beat it, and everyone else they caught. I was like, how come I was able to beat that thing? And I figure out that there were two things that made it so that I could beat the polygraph machine. Again, this has everything to do with you and your MLM. It has everything to do with it. What I had to do, number one, is I had to relax my body in such a way that I had to get to a place of pure apathy, meaning I didn't care. I didn't care about anything, I didn't care about myself, I didn't care about anyone, I didn't care about my opinions or beliefs, I didn't care about anything at all. It was hard for me to reach that state, because I'm a very opinionated person, right? I was like, okay.

The second thing, though, is that ... This was the key part. This is how it actually worked, I believe. In order for me to actually beat the polygraph machine, I had to believe the lie. Not only did I have to go and get relaxed, I had to actually believe the lie. You think about that, and you think about how powerful that is. You think about all the voices that go on inside your head when you start down something like MLM, something that's not easy. Something at all that's not easy, whether it's MLM or not. There are a lot of lies that start. And there's a lot of lies that you have to fight against. There are voices outside of you, telling you you can't do it. There are voices inside of you, telling you you can't do it. Whether it's your own dialogue or somebody else's, there are lies all around you and you have got to be cognizant of which ones are the lies. Don't get caught in it.

When I first got started in this MLM game, there were all sorts of people that were telling me I couldn't do it. And it was painful, some of the people that were telling me I couldn't do it. People that I trusted, people that were close to me. People that I wanted them to believe in me and say, "Steven, go get it. You can do it." But that's not how it works a lot of times. It really doesn't. They're going to come out and they're going to say, "You know what? You can't do this." Don't believe the lie. All right?

Think about it. A doctor, a lawyer, right? A very high-paid consultant. How often ... How long do they go to school for? Like eight years. And then they come out and they start making, what, $500,000 a year or something like that. Right? Took them eight years to provide that kind of value to the marketplace. If you are just starting this game out, and you've only been going for a few months, and you're not making five hundred freaking thousand dollars a year, stop getting mad about it. Don't get mad about it. Do you really think that you're able to get out there and make that kind of money out of the gate, never having done any business thing ever, and expecting that kind of income when it took other people eight years to hit that kind of income?

I'm not saying it's not possible. There are people that do it. But too often, we're not patient enough for the process to happen. So buy in. Buy into it emotionally. Buy into it and know, okay, this is going to be a while. And you know what? I'm in it for the long term. Again, if you love the MLM, stay in it. If you don't, man, find something you're freaking passionate about, because life's too dang short for you to sit around for things you're not passionate about. Find something you're passionate about and selling will become easy after that.

You guys, selling is not hard at all. Selling is merely finding people who have a predisposition towards buying your thing, and helping them see why it's logical for them to get it. That's it. You're transferring belief. That's all it is. You're saying, "Look, this stuff's awesome." I'm never going to buy a pink Volkswagen. I'm just never going to. I don't have a pink ... I don't have a pre-set disposition towards owning a pink Volkswagen. I'm just never going to buy that. You know what I mean?

Too often, we go out and we start trying to sell the MLM and we start trying to sell ourselves and convince ourselves of something that we just don't believe in, or we try and sell other people in a product that they just don't have a predisposition towards. So, find a MLM that you have a predisposition to completely believe in. Something you can stand totally behind with and have that passion with. Then number two, if you're going out and you're trying to sell people and you don't have full belief in what it is, people are going to smell that like dog smells fear. They know when you don't believe in your product. If you don't believe in it, it's time to start using it and actually getting your own testimonial about it.

I think Tyson Zahner was one of the guys that first taught me that principle, but it's one of the most powerful ones I've ever heard. Any time I ever talk about anyone, I'm going to try ... I try and give credit where credit it due. I'll always try and name-drop the people that I'm learning things from. Anyway. That's all I wanted to say about this, though, was that, guys, if you don't believe in your own product, a lot of times you're starting to believe the lies that you can't get this done. You're starting to believe the lies that maybe the product's not good. And maybe it isn't. If you can't overcome that, you've got to go find a product that you do. There's no other soft, sugar-coated way around it. Find something that you're awesome at. Find something that you love. Find something that you can be awesome at, and swim with the current instead of against it. You know what I mean?

Anyways. That's one of the biggest tickets, in my opinion, to success in this, is guarding yourself against the lies that are out there. You guard yourself like crazy with them. Don't ... Sometimes we try and prolong the pain and say, "Well, belief will come eventually. Eventually I'll believe that I love this. Eventually, I'll believe that it's amazing when it starts to work for me." That's not how it works. The belief comes first. Then the success happens. Right?

Anyway, I feel like I'm saying the same things over and over again. But that's the main point I just wanted to make. Make sure that you don't believe the lie. Understand and try and identify the lies when they come, and if you ever are having a really hard time with your business and your product, believing it, believing the message, believing the product, believing that it'll work, believing that you can be successful with it, if you're really struggling with it, it's time to find a place that you really can believe it. Because people will be able to see that and they'll know that, and it'll shine in your confidence or it will be a detriment to you because no one will actually be able to believe you. If selling is just the transference of belief, if you don't believe it, there's no belief to transfer. So they're not going to believe in it. Even if you do recruit people in your down line, they're not going to do anything. Does that make sense?

Anyway, hopefully that story sticks. Hopefully it's powerful, and hopefully that helps you in what you're doing. Guys, if you have just a few minutes, go to secretmlmhacksradio.com. There are five videos there, I call it the MLM Masters Pack. What it does is it teaches you how to treat your down line in such a way and recruit in such a way, and create an offer for your MLM in such a way that makes you unique again and teaches people why they should join you or why they should get in your product or whatever it is. Does that make sense? Because every person out of the gate with MLM is the same, so how are you going to be unique? Why should I join you when there's thousands of others that are like you? You know what I mean?

Anyway, so go get that. And anyways, hopefully this was helpful. Beware of the lies. Beware of believing the lies. It's easy to do once you start to have your confidence shaken. Don't lose your confidence and you'll be able to be successful with this business. Whatever it is, whatever MLM you've decided to align with. All right, guys, thanks so much, talk to you later! Bye!

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at secretmlmhacksradio.com.

Hey, what's going on everyone? This is Steve Larson and you're listening to another episode of Secret MLM Hacks Radio. Oh, yeah. Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends who wanna grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio.

Hey, what's going on? Hope you don't mind if I throw in a little personality every now and then. Hey, I've been busy over here building an in-home studio, which is actually been a lot of fun. My wife and I, we got married, and we've been living in apartments for ... We lived in apartments for like five years and bought a house and it's awesome. Going from a little two bedroom apartment to ... you know, when we were in college, we moved over, anyway, over to a house. It's a five bedroom house. It's awesome. Really, it's been a lot to fun.

It's not massive, but it's way bigger; way, way bigger than living in an apartment. It's been fun because ... I mean, guys, from the stuff that I've been doing and teaching and the internet world. I mean we're able to use the ... I'm not trying to brag, I just ... It's cool achievement. I really think we all should celebrate what cool things are going on in our lives. A lot ... I could cover the down payment of the house from the stuff on my site, from basically a side hustle; from sales of MLM stuff and sales of product and sales. You know what I mean? My own stuff. It was so cool, such a great feeling. I'm so excited for you guys to experience that if you've never felt that before. It is one of the most rewarding things that I've ever experienced.

Anyway, what I did though is I went and I got a whole bunch of sound panels and so across all the ceilings on the walls all across it, there's the sound panels, all the padded pieces. Then I got this sweet desk that I built and a boom mic and all these cool things. It's been a lot of fun. A black sheet from top to bottom, got these awesome studio lights and awesome backdrops. Anyway, I'm really excited. You know what's so funny? You don't really need all this stuff. It's just fun and it's been fun to be able to set it all up.

The reason I'm doing it this way though is I am getting ready to begin filming the first module for the Secret MLM Hacks Course. Now this is a course that is still in creation. I launched kind of a beta version of it about a year ago and the response has been ridiculous. I mean it's been awesome. Over 300, not over, probably about 300 people bought that beta course and I had great feedback, but what was also nice is people told me the things that they thought were missing; things that they thought maybe were the more challenging concepts or maybe I did explain it enough or whatever it might be. It's cool 'cause I'm recreating not just that course, but whole additions, whole things that I've never actually talked about before, but how I'm actually recruiting and automating my recruiting process inside of my MLM, which is awesome. It's so fun. I'm really, really excited to do it.

One of the things that I wanted to go over and just teach you guys is like okay, if you are inside of your MLM, right? Again, I never ever, ever, ever wanna ever, anyone to think that I am here to persuade you to leave your MLM. If you love it, stay in it. That's not the purpose of this podcast. That's not the purpose of my business or my culture or what I'm doing or anything. My purpose is merely to help. Honestly, the MLM industry understand a little bit more of the internet marketing strategies and product creation strategies because I think MLM's kinda broken out of the box. I know that I've said many times before, but you just ... When you join some company, you're literally the same as everybody else so how do you actually make yourself unique? That's one of the purposes of this podcast. Definitely one of the ... It is the major in-depth topic for the new Secret MLM Hacks Course coming out.

Now to actually figure out what people wanted, right? Start putting yourself in shoes as far as your downline and your MLM and the products and services you're selling. I had to start asking people what they wanted. I've made the mistake in the past. Have you ever gone out to a restaurant that you loved and you're like, "Guys, this restaurant is the best. I absolutely love it." You take all your friends or you take your family or whatever, significant other and you go to the restaurant and their response is like, "Meh." They don't really like it. It's like eh whatever. You're like, "Are you serious? This was so good." Or "The movie was amazing." Or whatever it is. You've taken some group of people to some place where you loved it and it was clear that they didn't. That's kind of awkward, isn't it?

That is so much like how we treat our MLM's when we approach other people about it. Sometimes, we are so sold on our product. We're so sold on the opportunity because we've had time for our brains to put all the pieces together. We've had time for epiphanies to happen and our beliefs to change and our patterns and our behaviors to adjust, right? We've had time to do that, but the other person hasn't, right? So you go and you bring 'em to the restaurant and you say, "This is the best food ever." And, they don't. They don't actually like it and it's really an awkward experience.

Many of us do that when we actually go and we start talking about our MLM's or we start talking our products. They're not in the correct state to receive that product. They're not the state that you were in when you figured out about how cool that product was, right? Or how cool that opportunity was. Instead, when you walk into the restaurant or before you get there, you start saying, "You know, hey, what are you in the mood for?" They say, "Well, I'm in the mood for, I don't know, Chinese or whatever." You're like, "Oh, cool. I know this great place." Now it's a lot easier for you to actually provide a good experience for the other person. Does that makes sense? Simply by you asking just what the other person wants.

This principle that I'm talking about is ... It comes from a book called, "Ask" by Ryan Levesque. What he does is he teaches you how to create a course. Jeff Walker does this. Russell Brunson does this. I do it. Anytime I'm about to go create a course or jump into a market or join a MLM or whatever it is I always run what is called an Ask campaign. What that means is I'm gonna spend some time inside that industry asking people what they want. I'm gonna spend time asking people what their biggest challenges are, what the biggest concerns are, what things that they wish they had that they don't. What things do they wish were different. I spend time doing that and it's been really cool because I've been doing that over the last year and a half-ish. Me doing that has been really, really fun. It's been a cool experience because what ends up happening is now I've asked hundreds of people now, what it is that they're struggling with inside of the MLM world. You know what happens when you ask hundreds of people the same question? Eventually patterns start to emerge. Again, put yourself in my shoes, but as far as your own MLM goes, right?

Maybe you should go to your downline and start asking the things that they're struggling with the most and then go provide those things to them. Does that make sense? Or turn around and say, "You know what things when I was recruiting you or when you were joining this, what things didn't make sense? What things were the hardest parts for you to understand? What things were the things that, you know, honestly were the turn offs that made you want to turn away?" Start getting that kind of feedback back from your downline. Or even go ask the upline. Hey, could I survey everyone inside your downline and I'll share the data with you? I've done that before with different companies and things like that and say hey, look I'm gonna Ask camp'. That's a popular strategy, anyway inside the internet marketing space. Hey, could I go ask everyone what their biggest struggle is?

You know what's so funny is these patterns begin to emerge. One of the first companies I ever built for online with amazing success, it was a company in Florida and they were selling this water machine. These guys are awesome. Totally have massive respect for the owner. He's just a man; still really just love and appreciate his friendship actually. This was three years ago almost now. What I did is I said, "Okay, I wanna go and I want to ask this guy's customers what struggles they're having with the product." Okay. I said, "Hey, guys." It's kind of in the health industry. I know a lot of you guys might be like some kind of health MLM or whatever it is. You guys can do this exact same thing.

What I did is I took his existing customer base and I said, "Hey, existing customer base," and all I did is I wrote a little email and I used Google forms 'cause it was free. I just put the question on there: What's your number one biggest question or challenge about your health right now? It was really intense what happened. About 150 people responded to the survey; 150 people. It's free form meaning I don't lead them anywhere. They have to literally type in whatever answer they want to. Well, what was funny is all these patterns started to emerge from what they were saying. I was like oh, my gosh. Everyone's struggling with these two things. Does the customer know this? Does a business owner know this? I don't think so. Then I was like uh. I asked a few more follow-up questions like how much money are you spending on your health right now per month? They were like well, anywhere from two to $500 or something like that, but I asked that so that now I knew what kind of price point I could charge and not expect massive resistance. The market was telling me what to create, what things I needed to fix. Start looking at your business this way.

Guys, when you get your MLM business, it is not whole. It is not complete. It is very broken, okay? It's very broken. The business is not really built around you, right? You're just this little tiny arm that's basically lead generator for a while until you decide to make your business a business, right? Until you decide to make your MLM a business and treat it that way. Does that make sense?

Turn around and ask all the people in your downline. If you don't have a downline, man, go find some upline member whose really enthusiastic or go find someone else, whatever is, but do not rely on your own opinion or you will not succeed in this. It is my firm strong belief in that fact, okay? What I did with this ... Coming back to that story is I found out what these people were needing, what they were wanting. Then all I did is I turned around. We created it and I gave it to them. Think of how profound and then they made a whole bunch of money. Does that make sense?

I think it was Tony Robbins that said that the secret to success is ... I think it was Tony Robbins if not, I know Russell says it and few other marketers say it who are famous. He says, "Number one, go find a hot market." Ask yourself is your MLM in a hot market if not you probably change your MLM. "Number one, go find a hot market number." Number two, ask 'em what they want. Number three, give it to 'em. That's really all it is. That's all it takes, you guys.

When you're gonna go through ... and so that's what I've been doing for this new product is I have been serving across many different MLM's; tons of people, hundreds of people going through and asking okay, guys, what's your number one biggest challenge? What's your number one question with MLM? And how to be successful and how to recruit people into your downlines. The data has come back and it's really, really interesting what the biggest things people are struggling with.

What's funny is that I kind of had an inkling that that's what those things were, but there was so much more in depth, far more contacts that I never realized before. Guess what I'm making now? I've got this in-home studio and now I am going and I am creating a course addressing those things. The market told me what to create. I didn't come up with it on my own. I have an expertise in this area. I know I'm qualified to teach it for sure, right? But the actual course content, the actual table of contents itself, is actually coming from the market not myself. How cool is that? Guys imagine that.

Isn't that awesome because what it means is now imagine that. Imagine you going to your downline and asking 'em hey, guys, what are you struggling with? Or what was weird about the process signing up? Or you go to other peoples downlines. You go, whatever it is. Ask someone hey, what was kind of weird when we dropped in? Do you imagine how cool it'll be if you were the one that provides the solution for your MLM on that? I'm encouraging you to do that.

Again, if you hate your MLM maybe it's time to find a different one. If it's something that you really loath, there's just no way that anyone's ever gonna do that kind of thing, maybe it's time switch, but if you love it, don't switch. Just go in and start doing those things and start treating it like a business. Create products. Create offers. Actually, go fill a need inside of your network marketing company, inside of your MLM. Does that make sense?

That's what I'm doing right now. Again if your new to this podcast what I'm doing right now for the next few episodes is I am just documenting myself creating this course so that you guys know from a marketer's standpoint, from an internet marketer's prospective and product creator's perspective; myself. What it means to put a new product out there and what it means. Because I've helped create several products that are, you know, made millions. It's really exciting and it's not an income claim. I'm not telling you ... I got that legal crap. I can't, but just know that there are patterns to success with this and when it comes to product creation guess what? Your MLM owners did the exact same thing. They went. They identified a need. I guarantee they did some form of Ask campaign, right? They figured out what it was people actually wanted and then they just made the thing, right? Then they went and they started testing it slowly. Then they went ... all right, does that make sense?

I remember there was MLM meeting I went to for one ... it's the first MLM I ever joined. I got out of it 'cause I was young and dumb. I went to this meeting and I realized that there was this guy on the side who was selling a solution that the main MLM wasn't willing to fill. He was being public about it. I realized that this dude is making so much more money selling this thing rather than the MLM product. Now I'm not telling you to go get distracted and go do this, but understand the principle that I'm trying to illustrate here is the same across the board. Go ask the market what it wants. Go fill the need and you will immediately become unique. You will be far more attractive as the leader in your downline, in your MLM business, right? You'll become a leader like that because you're solving an actual legit ... You're actually providing value to the marketplace.

Anyway, that's what I'm doing. I've got a six week course that'll be coming out, which is awesome; a whole bunch of ridiculous bonuses. Things I've charged $10,000 for. No joke. That are coming out. That is free that are part of it. You know what's funny? Is the market has told me that that's what it wants. I didn't come up with those things. Again, I said that many, many times, but anyway that's the whole purpose of this is that if you want to know how to actually add extra value to your MLM and your upline and start getting the eyes on you. Man, guys, massive power inside what you can do if you just merely ask people what they want and then go create it.

Anyway, I feel like I'm beating a dead horse now. It's kind of a broken record, but that's the main point of this is I got the studio. I've been doing Ask campaigns for the last year and now I know very clearly what people are struggling with. I'm gonna go create the solution and I encourage you to go do the same thing inside your downline and get specific like that. It'll be awesome. All right, guys, talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show. Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.

What’s going everyone? This Steve Larsen and you’re listening to another episode of Secret MLM Hacks Radio. Here’s the real mystery. How do real MLM’ers like us, who didn’t cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines, and create extra incomes, yet, still have plenty of time for the rest of our lives? That’s the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

All right you, guys. I have been busy at work here, putting out tons of stuff, trying to put lots of content out and trying to help you guys understand how I approach the MLM world. Now, if you’re brand new to this podcast, know that the purpose of what I’m doing right now is documenting the creation of my next product in the MLM field so that you know how to use these tactics to sell your own MLM products, and to basically sell people into your own downline.

Right now, what I’ve been doing though is I just recently … Not recently. A lot of you guys are probably on it, but in secretmlmhacksradio.com, I give a pretty awesome thing away and it’s something that I used to charge for and it’s five different videos that basically teach you how to sell and duplicate more people into your downline. How to do it in a way that makes you seem like a new opportunity rather than something that’s readily available all over the place.

I mean, you could walk down the street and basically ask anyone if they’re in MLM and I bet you don’t have to go very far to find out somebody else who has the same thing that you have. That’s discouraging because you’ll get the same as everybody else, so you got to do something that's different. Somehow you got to create new value out there, right?

I’ve been really stoked about this. I have been in the internet game for quite a while, and probably about … I don’t think if I can put in years to it actually because I mean, I’ve dabbled around a lot, but what I’m really stoked about is that secretmlmhackradio.com currently has a 68% conversation rate and it’s bouncing between 68% and about 70.6% conversion rate. That’s ridiculous and just so you know, there are hundreds of people that have hit it. It’s not like only five people have hit and that’s the conversion rate.

It’s like 500-ish, I believe that’s the number, have hit that page and it means that 70% of those people have opted in for the free course that I give them and I’ve been watching it and got value out of it. That’s ridiculous by the way. It is not easy to do that and I honestly have never had a page convert that high for anything, and I’m laughing so hard that it is converting that well because it’s usually very hard to even get, depending on what you do, even 30% conversion rates which is quite good in the internet marking space.

It’s like, “Holy crap. This is amazing. I kept thinking what else can I do to create culture and I want you to start thinking about how you do this in your own MLM, as in your own downlines. The money is in the follow-up. The money is always on the follow-up. I was recently interviewing a gentleman for a separate podcast show that I do and he was telling a story about how he has been building internet sales funnels for real estate agents. What he learned and what he realized is that there are several different people out there who they only get just a few leads on purpose. They only want 16 leads a month, just 16. That’s it.

Their follow-up sequence is so good than any more than 16, and they can’t handle it. What? Only 16 leads. What on Earth? I mean, they call three times a day, they text three times a day, they email three times a day. They treat that individual like gold. You have to remember that anytime anyone comes to you and says, “Hey, what’s this MLM thing you’re part of? What is it that you do? How come this is something you’re so passionate about?”

You guys, they’re trying to become a lead. All you got to do is bait the hook a little bit and invite them to be a lead. When they’ve done that, remember that they’ve asked you to do that. Don’t get bossy. Don’t become that guy at the party, don’t become that guy at family reunions. You know what I mean? Don’t get annoying, but remember that sometimes people are just busy. You know what’s funny is one of my buddies when he started testing this, and he’s like, “Hey. In this industry is like literally every single time, what happens is when you do that and you are that forward about what it is that you do in your follow up process to your leads,” he’s like, “it’s funny.”

Let’s say that you had five people that you were talking with. Five people that you’re talking with and you’re calling literally every single day, maybe even three times. You’re texting three times a day. No joke. It sounds and feels like a lot, but to that individual, you guys, how busy are you? I mean, how many times do you forget to do simple things around the house? It’s very much the same way. He said of the five, you’ll lose one because they get annoyed, but he’s like the rest of them, honestly, the biggest thing they always say is like, “I’m so sorry. It has taken me so long to get back to you.”

Don’t be snooty about it. Don’t be like, “Hey, I expect you to join.” You’re coming from a position of value, you’re coming to that individual and you’re saying, “Hey, I’m trying to add value to the [inaudible 00:05:17].” You don’t just say that, actually do it. You care about the person. Just because I’m in internet marketing, does not mean I take the human out of this machine, the human element. It’s very much, it’s all about value building. It’s all about beliefs, it’s all about helping people understand but there is more to life.

Create for yourself a follow up process, create culture, create for yourself a place where people can go and learn more about you where it can remove you out for … I love creating tools and third-party stuff because I don’t have to sit in front of them. If they’re feeling a little bit awkward at first so they got some walls up, I don’t need to be sitting in front of them and saying, “Here,” and shoving stuff down their throat.

What I did is I went and created a Facebook page called … If you go to facebook.com/secretmlmhacks, you’ll see there’s about 800 people on there. I actually got rid of about 500 of them because I only wanted people who are interactive. I didn’t want people who are just showing on there. I wanted the best of the best, the cream of the crop so I actually just got rid of 500 people on that Facebook page. Right now we are a lively group of 300 people and it’s been really fun, I really enjoyed it.

I’m trying to build culture. I’m trying to help people realize that there is a place on the internet that they can go and not feel like they’re just going to get spammed to death by fake robot comments on the internet. The Facebook right now, that’s really what that is for the MLM space. I’m sure, I’ve talked about it before on this podcast but it’s called Expert Secrets and it’s by Russell Brunson. What it is, is a book that teaches you how to create culture. That’s just one part of it but in there, he states that in order to create culture, you’ve got to be able to give people a place to set their eyes up on to. Does that make sense?

You got to be able to say, “Hey, here's the flag. Here’s where you’re all trying to get.” It’s you placing the flag up on the mountain so when you’re talking to prospects, you’re talking to people who are out there who want to get to your opportunity whatever it might be or even who show a little bit of interest. Place that flag up there for them. What is $10,000 extra month worth to you? You know what I mean? What would you do with that? Can you imagine with that kind of money? That’s ridiculous. I don't know. You start getting them to talk.

Here’s another little sales tip. Whoever talks the most usually is the one that looses. It was that way when I was a door-to-door sales man or I was a telemarketer. Anytime I’ve done any sales position. Find about the person. Get value. Go out there and try and provide value for the individual. That’s the only reason why that page right now is 68% conversion rate is because it is valuable, I know it’s valuable.

I did use to charge for it. Honestly, it’s still part of the things where people do pay for it and I’m giving it away for free. You know what I mean? That’s really valuable. What it helps people do, there’s massive value behind it. I’ve had a ton of people get so excited about it. This podcast has only been up live for two months now at this point of me recording this, but I know people have really enjoyed it.

Anyway, as you go, create for yourself a culture of value. Do not create for yourself a culture of cutthroat, hard dial, everyone inside your phone book until they’re inside or down. Don’t do that kind of stuff. A lot of people do that. I can’t stand that. A lot of people can’t stand that and that’s honestly where a lot of the bad rap MLM gets. If I found out you’re that kind of person, I’ll kick you from the group. You know what I mean?

I’m that serious about it. I’m that passionate about it. I am trying to help change the MLM industry and the reputation that it has. That is what I’m trying to do. That’s the culture that I’m trying to build. I invite you to come over to the facebook.com/secretmlmhacks but just know if you come there to self-promote or try and sell things to people, I’m going to kick you out. That’s the rules of the culture. That’s the rules of the group.

There’s no leeway on that at all. You do it one time, you’re gone. You know what I mean. What’s funny is what am I doing right here? The same thing I’m doing right here, I want you … I’m calling it out so that you know what I’m doing and why I’m doing it. I’m creating rules for the group, I’m creating culture. There’s rules inside of it. I’m creating reputation. I’m creating polarity. If I don’t take a stand and say this is what I believe, if I don’t take a stand and I say … Stand back and go, “You know what, I’m trying to please everybody.” Guess what, guys. That means you please absolutely nobody.

Figure out who it is, who you are and figure out what you stand for and start being more loud about it. When you do that, culture becomes really easy to create. It becomes so easy because you start to attract people to you. The internet is just a big group of congregations and if you want people to come to you in your MLM, in your downline, online or offline, get really, really, really vulnerable about what you believe and people will start to follow you. They will be attracted to you. Does that make sense?

This was huge when I figured this out, when I realized that I shouldn’t be trying to please everybody. I don’t care that I do or don’t. I shouldn’t be. What I need to be doing and what you need to be doing is get really, really honest with yourself, with the people around you, what you’re trying to create and go, “Look, I hate this. I love this,” and create opinions. The goal of the MLM space is not for you to start highlighting your strengths, it’s not.

Now, in the product and the way you sell, you can do that kind of stuff but as far as your culture goes, as far as people following you, as far as you becoming a leader, it is not about highlighting your strengths, it is all about highlighting differences. Does that make sense? It’s all about that because if you don’t do that, you sound like everybody else. Who doesn’t want to be a leader? Who doesn’t want to make money? Who doesn’t want to have impact on the planet? Income and impact, that’s what we’re all going for. Income and impact.

If you stand there and you’re like, “I’m that way too. I’m that way too.” Everybody is that way. It’s easy to highlight that strength because it’s something that speaks to everybody. What makes you different? When you stand back and you start going, “Now I know what makes me different?” That’s good. You find that out by just starting to share at least what you’ve got ideas on. I hope you’re following what I’m saying about this.

There’s this really interesting phenomenon that happens in internet marketing psychology in general, sales in general, MLM in general that if you stand back and you try and become a generalist out of you protecting yourself, nobody will follow you. You will not become a leader. If you stand up though and you start highlighting your differences, 68% conversion rate, you know what I mean? If you start highlighting your differences, figuring out what it is, man get freaking opinionated. Stop standing back, going in the back and being afraid of fending people.

Man, people choose on their own to get offended. Don’t worry about that crap. People get offended on their own. It is a feeling and emotion that they choose to accept and start to feel on their own. Does that make sense? Obviously, I could try my best to offend other people and that’s not good either, but man, stand out and stand up, and start going, you know what, this is what I believe, this is what I’m going for. If you are with me, follow me.

When you stand up with that kind of confidence, when you stand up with that kind of [assurety 00:12:46], people follow you. Your sales message doesn’t need to be as polished when you’re that confident, when you have absolute certainty. There’s a fantastic … He’s a great motivational speaker and a great coach. His name is Setema. I really appreciate him and what he teaches. He teaches that confidence is actually for children. If you want people to follow you, you need to maintain absolute certainty.

Does that make sense? You go and you create absolute certainty. That’s different than confidence. That’s another level up. A leader someone who will follow you, it is because you have absolute certainty. Even if you’re dead wrong, you know what I mean? Certainty is that powerful. What you do is you stand up and you create a culture of value, create a culture of actually helping people and actually caring for people. Don’t look at them like a dollar sign and you can create yourself this awesome community where a downline can grow.

You look at it like a garden box. When I was growing up, my dad used to make me … He’d go stand out every Saturday. No joke. I literally would pick weeds for six hours every single Saturday. I mean it was awful sometimes but man, it taught me to work. Eventually, I learned to like it and eventually I built a business around it when I was a teenager and eventually … You know what I mean? I grew up because he provided the environment.

This is no different. You need to provide an environment where a downline can thrive but most of you don’t do that. You create a downline and understand … I’m probably preaching to the choir if you’re listening to this podcast. A lot of you guys though, if you’re coming out and you’re saying, “Hey, come join, come join.” You never talk to them again or you never create an environment where they can go and thrive, you’re not duplicatable. I don’t care if you have an internet system that helps you automate your downline or not like I do.

If you have no other follow-up or know the communication then it’s going to die, if you have no follow-up at all. If you’re not calling up those leads, if you’re not calling people who already did join the downline. If you’re not creating culture of value, if you’re not actually helping, you know what I mean, then you’re going to fail this. Anyways, that’s my podcast today is I just wanted you to guys know, I’m really stoked. If you haven’t seen the page before, go to secretmlmhacksradio.com and watch the video, watch what I’m doing. Watch why I’m doing it because the same strategy I’m using right there is also the same strategy that’s used to sell million dollars worth of products. You know what I mean? Over, and over, and over, and over again which has been really fun if I had a chance to be part of.

There’s a lot of psychology in marketing behind it and I know that you guys can do it but sometimes you just got to grow a pair. You understand? Maintain Absolutely certainty. Figure out what you want and get very clear about it and start highlighting those differences. Publish those differences. Don’t be afraid of it and if someone doesn’t align with you, that’s okay. Be okay with it. That’s okay. That’s why we’re all different.

There are many different voices in the choir of life. You know what I mean? We’re all different people and its totally fine. It’s going to be way easier on your sales. It’s going to be way easier on what you’re trying to do where you’re trying to steer people if you find like-minded people and one of the easiest ways to do it is for you to get clear on what you believe and start highlighting those differences, not your strengths. Does that make sense?

Anyway, that’s all I got for you guys. Go check out the page if you want to see how I’m getting 68% conversion rate right now. It’s still going up which is awesome, but I think you’ll really, really enjoy it. We’re having hundreds of people hit the page right now and it’s going great.

Anyway, this is me. I’m still documenting the creation of this product, and where I am, and I think you’ll enjoy it. Anyways, please subscribe to the podcast. I would love to hear. If you can go to iTunes and review it, that would be fantastic. It helps me, it helps everybody, and actually it just really gets me motivated which is exciting.

Also, if you have a question that you want to have asked and answered on top of this radio show, again, go to secretmlmhacksradio.com and opt-in. On the very next page, you can record a voicemail straight off your browser to me which I then put inside of the podcast. All right, guys. Thanks so much. Talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline, five simple MLM recruiting tips for free? If so, go download your free MLM Masters pack by subscribing to this podcast at secretmlmhacksradio.com.

There's a couple different ways to sell your network marketing product through a funnel. Here's my top 2 favorite methods...

Hey. How you doing guys? This is Steve Larsen and you're listening to Secret MLM Hacks radio. So, here's the real mystery. Are there real MLM er's like us? Who didn't cheat and only bug family members and friends, who want to grow a profitable home business. How do we recruit A players into our down lines and create extra incomes? Yet, still have plenty of time for the rest of our lives. That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio.

All right guys. We got a really fun episode today here. As some of you may know, actually, some of you guys probably don't know, if you go to secretmlmhacksradio.com and you opt in there, what it does is it allows you to ask any question you want that comes up on this actual podcast. And what I do is I go through, and I do vet them, and I just kind of, as far as questions that apply to everybody so we can all learn together. Then what I do is I go through and I listen to them and I actually go toss in the actual question from you guys inside the episode.

So, here is a question. We're going to start with this first question, here right now. First one of this podcast. I do this on my other podcast show and it's been awesome so I thought I'd do it here too. So, great question here from Bernadette here.

Hey Steve. My name's Bernadette. So, I have a question. I know your philosophy is that MLM is more about the opportunity and the products are kind of like an after thought. I've got the opposite philosophy and I'm wanting to build my business around that. I'm wanting to help people through my products. I don't give a, not swearing, about the opportunity. So, can you help me with that and how do I use online funnels to do that? Cheers.

That is a fantastic question. I thought that was really funny, actually. Hey, yeah, absolutely. So, your question is more about, obviously I call it the MLM down line recruiting funnel. Obviously that means it's focusing more so on the opportunity of MLM rather than the actual product itself. And I totally understand. Actually, that's one of the bigger questions that I've had over and over again. Fantastic question on how do I actually sell the product using funnels?

What's interesting is that most of my background is more on how to actually sell products, as far as in my other life I should say. How I got started, my own career, actually. So, you can use sales funnels to sell anything. Anytime you sell anything, whether or not you meant to, you created a funnel. If I go, I've used the example of McDonald's before, if you go into the drive through at McDonald's, and you're in their sales funnel, right, they might get you with some coupon to get in there as their free thing. They might get you with some little ticket thing. They might get you just because you're hungry. But they're almost always trying to upsell you something. Hey, can I offer you this? Hey, you want to biggie size that? Hey, you want fries and a drink? Hey, you want this, this? Hey, you want this? Those are the different up sales that you can give along the way.

Now, it depends on your MLM's compliance. But, one of the ways that I've been working on right now ... I'm working on the launch of this actual product right now. One of the things I'm working on right now is, there are several e-commerce sales funnels that I've built that have gone and two and three x'd companies sales revenues, right. There's a really good model that sells physical products online. And I know that it works very, very well. It's not Shopify. It's not like Amazon. It is the act of taking just a single product and selling that one product, asking if they want more of the same thing and then upselling them on a few other things as well. And it's really, really cool. It works very fantastic. Of the four or five times that I've put that one together for other companies, I almost always three days later, get a frantic phone call, begging me to turn it off, because it works so well. I know it works really, really well.

So, anyways. You could build that kind of funnel for your MLM. And depending on your MLM's compliance, use that to sell physical products online. Now, that product, that funnel, is included in the Secret MLM Hacks product that's coming out soon. I've built that, I've put it all together so that you can plug and play. You can put, again, it depends on the compliance of the actual MLM you're in. I'm only saying that over and over again so that you guys don't get in trouble or obviously so that I don't have liability also, because some MLM's are fine with it and some are not.

So, regardless though, it's going to be part of that product. But it is a funnel that has made, not just like a couple million, we're talking tens and tens and tens of millions of dollars. So, what I did is I included that for you so that you could drop your own products in. You could add your own images, you could add your own copy. And again, it's just using the software called ClickFunnels. If you don't have a trial, don't worry, I have one for you that will come with the product itself when it launches out there.

Anyways, so you could certainly use it to do that. Some of the other ways though, let's say that your MLM doesn't like, cause this is a great question, I'm really glad you brought it up. There's a ton of ways you could do it. So, I just talked about a straight sell method. Where you could go, and you could sell that product as a straight sell, right off of a web page. Well, let's say that your MLM doesn't allow that. You could run contests. I've seen people do that before. They'll go and say, "Hey, share this video or whatever it is, whoever shares the most will win a free ..." It could be a sample or whatever. What that does is it builds your list. Now you can go market to all those people, and you could talk about your products with those people. You could run coupons. You say, "Hey, here's a coupon." And get trials out like that or get samples out like that.

There's a lot of different models and one of the easiest ways to learn how to do it is to go see how the top MLM ers are doing it in your MLM and then just bring that same strategy online. Again, the first MLM I joined, they did not like us using online strategies, so I had to be careful of that. I keep bringing that up so that you make sure that you're not, anyway.

But there's a lot of ways you could do it and actually both provide value and ... I think one of the major, how should I say this, one of the previous episodes that I launched in here, which you've probably heard as well, talked about the importance of creating an offer out of your main product. If you're just selling the main product, let's say a pair of shoes, how many people are selling shoes online? A ton of people. Tons of people are. Well, how come certain pairs of shoes explode compared to others? It's online, they haven't tried them on. So, we're talking about how they look. We're talking about, really, how they look might sell it more, but then also, how the actual offer is set up too. You might have, hey, when you get this pair of shoes, you just get the pair of shoes. Versus the other guy might be, when you get this pair of shoes, I'm also going to give you this cleaning brush and I'm also going to give you this cool cleaning solution. And I'm also going to give you three different colors of laces. And you know what, I'm actually going to throw a warranty in there that if the sole starts to wear out within a year, just send them back and we'll resole these shoes for you.

That is an offer. That is an offer. That's different than a product. And you can do the same thing with your MLM products and I guarantee that most MLM's are going to be fine. Maybe I shouldn't guarantee that. There's thousands of MLM's out there. I don't know all of the compliance policies but this is how I sell the stuff, okay. I put it into a sales funnel. I do straight sales but then also at the same time, you can take your product and you can go wrap it inside of an offer so that you're not just selling the product. You're not just selling your main MLM's product but what you're doing is you're actually selling an offer.

So, you might be selling, let's say that you have a supplement. Let's say that your MLM is selling some kind of supplement. And you've got all these trials, you've got all these different things that people tried to actually get them sold. Rather than just focusing on selling the actual product, what if you sold an information product on why they should be using your product? Or, how should I say this, instead of selling whey protein, you sell the benefits of protein shakes after workouts. It's an info product. It's something really easy to put together and as a bonus, when you buy the course, you get a cool free sample of protein. Well, all it is is a sample of your own product. Does that make sense?

When you start looking and thinking in terms of offers, the entire world around you is going to change as you know it. Look around and see all the other businesses that are selling things. Look around and start looking at the way movie theaters sell you. Look at the way car salesman sell you. Look at the way most of the time, they will sell that one main thing, the main core product, but they get all extra revenue. They actually vet you out through maybe selling a preliminary product.

Anyway, I hope that makes sense. I'm getting kind of techno babble here and I'm so sorry. But, the main idea is that you could sell straight product right off of the internet if your MLM allows it. But, honestly, one of the easiest ways to do it is to go create your own unique little info product and again, don't over think it. But, you can make your own little info product and as a bonus, when they buy it, go and give the sample. Or go and give them the first round of your supplement or the product, whatever the MLM product is itself. Does that make sense?

So, start asking the question, rather than how can I sell this product online, start thinking, how can I turn my main MLM product into an offer? When you do that, that's totally different realm because you're selling the offer, you're not selling the product. Does that make sense? I hope that makes sense.

I am super big into this sport called Air Soft. I really love it. It's super cheesy but it's a lot of fun. It's like paint ball. I think it hurts more and is faster pace and is cooler. But it's kind of like paint balling. Well, I just bought all of this stuff online, cause it's fun, but when I bought it, Amazon asks me, you know what, other people bought this, you want to add this to your order? Other people also bought this, do you want to add this to your order also?

It's the same thing online with a lot of online sellers. They'll sell the main thing but then you actually just go and then you toss them over the main thing as a bonus. The actual thing you're trying to get them to buy anyway. A lot of people will call those "burner products" or they'll call them front end loss leader products. It's not the product you're trying to sell, it's just the product that gets them in the door so that you can get the actual conversation going.

There are so many ways that you could sell that. I can't even dive into all that. I hope that you start to see though, that it's really a big, big massive, it's a huge world of possibilities. And one of the easiest things you can do is start to look at other ways people are selling other products in general, and just mirror them, model what they're doing. If someone's successful selling supplements and you're, it doesn't have to be the same supplement or same MLM. It could be some random, it could be a GNC supplement, but they're selling it successfully online, how are they doing it? Then, just take that same model and that's how you build out the sales funnel.

That's the easiest way to do it. If you go and you make it up, that's the easiest way to lose money online. Instead, I would go find somebody who's selling a similar item that your MLM has, ask yourself, "How are they actually selling this online?" And then just model it and that's what you build and that's what you put out and put together. So much easier to do that. It's way less risky.

I used to do it the other way around where I would come up with something that I thought was cool. And it's so dangerous and I lost so much money doing that. It's much easier to just see what's hot, how is somebody actually selling your product? What's the hot way to consume the thing that you are offering? And then you go put that together.

Anyway, I feel like I'm beating a dead horse but I feel like the point's been made. Hey, hopefully that was helpful to you and again, to anybody else who has a question, please go ahead and go to secretmlmhacksradio.com and after you opt in there for a free course, then down on the bottom right there's a button that says, "Hey, start recording." And you can record the message straight off of your browser, which is really cool. Just click the button, start talking and you click it again, it'll send it right to my email. Again, I kind of vet the questions but love to have you on.

All right guys, I will talk to you later and I will see you in the next episode. I'll kind of update you on what's been going on too. Cool stuff. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.

What's going on everyone, this is Steve Larsen and you are listening to Secret MLM Hacks radio. Here's the real mystery: how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the glaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio.

All right. How's it going everyone? I grew up in Denver Colorado, if you guys didn't know that about me, I love Colorado, I love the outdoors, I love anything- it's funny, I didn't really play that many sports in high school or college or anything like that but I did a lot of individual sports, I guess you'd call them. I did a lot of backpacking, did a ton of skiing and I love it a lot.

I remember there was this time where we were backpacking, we actually went on this three week backpacking trip. Three weeks, I mean, that's a long time. Three days is a long time, we went for three weeks. I don't know how many miles we went, I don't know the elevation change we went, we were all over the place so everywhere from across the continental divide, beautiful beautiful high high altitude backpacking, way above tree line, way above 11000 feet, and we'd take our food with us and we'd find water along the way at pre-planned water points and we saw some really cool stuff while we were doing that. As a youth it was very shaping for me to go through those experiences, it was really really awesome. I remember we would go super super high above these, we'd start really low but we'd climb every single step along the way.

What was funny is, before the trip there was always this huge moment of, or period I should say, of excitement. We're like, oh my gosh, I get to go do this really cool thing, and I get to go and I wonder what it's going to be like. There's all this anticipation, and there's all these awesome feelings of you know, you're getting all the gear together, you're getting all these things prepared, looking at the maps and making sure you got, you know, you're safe about it at the same time. It's exciting, it's really exciting. You go and you start getting on this trip and it's so funny, about a mile in, the same thing always happened every single time. Same thing always happened every time. You start walking, you're like, woo, hey, this is going to be awesome. Usually your up at 3 or 4 in the morning, starting to walking, sometimes we would put headlamps on and walk in the dark because we'd get started for an early part of the day. The same thing always happened, though. About a mile in, there was always this feeling of, crap. Why did I start this? What did I get myself into? I'm going to be doing this for the next while and if we're all sucking wind and we're all trying to breathe, I'm just going to be left to me and my thoughts. This is the activity for a while.

It was so funny because for about a mile in, that would start, and the legs would burn and your lungs would start burning and you start playing the mind games, you know, you can do this, you got this, this is going to be great. I always enjoyed that, though, and after I had done it enough times, we backpacked a lot, after I'd done it enough times I actually looked forward to that moment because I knew as soon as I got through it my legs, more blood was going to go into the muscles. My red blood cell count was going to go up through the roof and I was going to be able to capture more oxygen per breath, literally, especially as we go really really high up I'd be breathing hard but I wouldn't be in any more pain. It's very very interesting.

I remember there was this particular hike that I was on. This totally relates, okay, just follow with me to your MLM. I remember there was this particular hike we were on, it was a three week backpacking trip, three weeks long and technically it was three and a half but we went and it was, I think it was the last two days of the last week. I mean, we'd been going a long way. We'd go for several days, we would resupply somewhere and immediately just keep going and resupply several days later and keep going. Food is heavy. Water is heavy, so you know, we couldn't carry three weeks obviously on our backs in one shot. We'd go resupply and we'd just keep going. Resupply and keep going at strategic little mountain places throughout in the Rocky Mountains. It was so fun, oh my gosh, but there was this horrifying thing that happened one day. We were resupplying on water as we went. Well, one day two or three days prior to being done for the whole trip, we actually get to this creek that we were supposed to get more water from. You're working really hard, you're working out hard, obviously the whole day for extended periods of time, you drink a lot of water. There's nothing quite so fresh and crisp, delicious as mountain water that you just filtered. Oh my gosh, it is so good. I'm craving it right now just remembering it.

What was so funny, it's funny now but then it actually kind of serious. We got to this creek we were supposed to resupply at and the creek was completely dried up. It was completely dried up and we had no way to get water. All we had was the water that was remaining in our canteens, in our Nalgene bottles, just the ones we had on us. We were like, oh my gosh, without water, you don't eat because you need water to digest it so okay, now we can't eat for the last little bit here. All right, now we can't do this and we can't do this, we can't take little baths or whatever. Play in the water, whatever it was. Without water it gets pretty serious pretty quick, especially at high elevation there's altitude sickness that starts to set in under certain conditions, especially if you're not being hydrated enough, weird things can start to happen in your brain because there's a lot less oxygen you're bringing in as well.

It got kind of serious pretty fast, and so we took all of our water that we did have and we put it all in this big pile and we were like, okay, and we just started rationing out our water. It actually, I'm not going to lie, it was actually pretty freaky, in the middle of the night, I remember waking up and it was actually painful the kind of dehydration pain is so much worse than hunger pain and I remember being in physical pain, I mean, it was- anyway, it wasn't a very good experience for that last little bit but we were trying to stay in high spirits, okay, we're only 36 hours away but I mean, we don't have that much water left, like, you know, in those types of scenarios it can get pretty serious, right?

I remember a lot of the leaders that we were with, because I was a youth at the time, right, they started going through different options. You know, like, okay, what are we going to do? Should we call some emergency line? should we stop this and go figure out what's going to, you know what I mean, and we figured out that literally the shortest way for us to be safe was to complete what we were already doing. There was no other way. We were at really high altitude, there was no other way for us to go get water, there was nothing. We had to keep going and guys were kind of freaking out just a little bit but silently, we were all trying to keep our cool a little bit, we'd been going for weeks and only to come at the very end and like, have no water left.

Now, there's a huge lesson with this, guys, oh my gosh, that taught me so many things. So many things. Recently, I don't know what the deal has been but I've got this other MLM product, I haven't really told you guys that much about it yet, I'd love to but you know, just figure you guys will find out about it if you want to but it sells like hotcakes. It helps people automate their down lines and their recruiting process. It's really really cool. The last several days, people have been just buying it like crazy. It's already sold a ton. I think something like over 250 people have already bought it in the last little bit here. Tons of Facebook messages and questions going on and they're loving and they're like, hey, does it work in this scenario, does it do this here? I'm like, yeah, it works there, there, there, there, there, beware of this, whatever it is.

Some of the comments that come back are hilarious to me. They'll go, get excited before the journey. They're like, oh, this journey's going to be so cool, right? Same thing I did with the backpacking trip. They'll go get excited about it and they'll buy it or they'll get into, you know, this is probably a better example, they'll go get into their network marketing opportunity, right, their MLM. They'll go join an MLM and they're excited, they're full of anticipation, they're ready to rock and they start to feel a little bit of improvement immediately as the excitement kind of carries them through that but then all of a sudden reality sets in, right? That's like the mile mark for me. Reality sets in and oh my gosh, this is going to be cool in hindsight, but wow, this is going to be some work, you know, and wow, oh my gosh, people are already quitting. There's already huge fallout from all the other people who are trying to be successful inside their MLM. It's the exact the same thing with the backpacking, exact same thing with anything in life.

I believe a Seth [Godon 00:09:31], in the book The Dip, The Dip, that's a great book, but the book The Dip, he talks about how we always go through these cycles and as soon as we start anything brand new, there's excitement. "Oh my gosh, we get to go do this cool thing, it's going to be awesome!", you know, and we get ourselves excited on what the future will be like but oftentimes we'll be like, wow, we neglect the middle part, the actual journey part, the actual work, right? Lately there's been a lot of these people who've been messaging me. I remember there was this lady who messaged me, she's like, "I've been working so hard," like, why isn't anything in my MLM working in general? I've been working so so hard. I always laugh at that. I have to laugh at that. There's no, you guys, working hard means nothing. Okay, one of the biggest dangers I see over and over and over is people start to confuse being in motion and taking action, they confuse that with achievement. They confuse it with accomplishment. Movement does not mean accomplishment. If I'd stopped two days from being over, I still wouldn't have accomplished my three day or my three week backpacking trip, would I?

It's the exact same thing with business. You go join this MLM, right, exact same thing that my upline is telling me to do, I went and I wrote down this huge list of all my friends and family and I'm starting to call them and nobody's joining it but I'm feeling good because I'm taking action. All right, action is good you have to get it to get the achievement, but don't confuse it with achievement. Don't, or you're going to start to think, oh my gosh, look at all these great things I'm doing. Great, but what are you finishing? Does that make sense? That's the whole reason why I brought this up. The whole reason. I'm sure you guys have heard of the book Magnetic Sponsoring, by Mike Dillard. Fantastic book. Here, this is probably one of the most referenced books on MLM. This is on page 40, he says, "you and the other distributors are your up line's marketing arm and you have one single task: sell. That's it."

I want to ask you a question. My role here in this podcast, I want to be friends with you, I want to get to know you guys, I want to know who you are, I want to know what MLM you're in, I'm excited for you. I'm never going to try and dissuade you out of whatever you're doing. If you love it? Great! That's awesome, but at the same time you have to ask yourself where are your revenue generating activities and are you doing them? If you're confusing yourself with activities that are not revenue generating, I.e., you go make a logo, or you go put together a dang business card. I don't have a business card, are you kidding me? Unless there's an actual marketing campaign behind it. I've made business cards one time for my dad's business and we put together a business card and it's because there was this cool little free thing on there that would bring someone over to a website so they could opt in and get going on his marketing automation. That was it. Are you kidding, I don't have a business card.

It's so easy to get distracted by the crap fluffy stuff of business. I have a marketing degree. Do you know how much fluffy stuff there was with that? "Go write out your business plan." "Go contact five people and ask them to be your mentors." It was like, what? No no no. It's exactly what Mike Dillard said. Your only, only responsibility in your MLM is to sell. That's it. You need to ask yourself, if time is money, that's a common phrase, time is money, time is money, if time is money, what are you spending your time on? Is it on revenue generating activities or are you distracting yourself by writing another list of people that could possibly join and writing a list of what could happen if their friends joined and what would that look like on the compensation plan? I know we've all done that, of course we've done that before. Our MLM, our up lines all teach us to do that, right, that's like the standard thing to do most of the time, stereotypically.

What I wanted to do and what I wanted to tell, like, you have to get results. Right? If you don't have results you are not achieving and if you are just running around and you're like, "How come this MLM isn't working? How come this opportunity's not working?" And you're not actually focusing on sales, well, there's your problem. Focus on sales. That's the only thing that matters inside your MLM. That's it. Inside of your opportunity, that's it. Sell. Whether you're selling the opportunity or you're selling the product, that's it. Do not go start making big lists of people and doing nothing. You have got to take ridiculous [inaudible 00:14:01] action. There is nothing that's ever come to me in my life without me being 100% obsessed. I mean, a monomaniac. To others, to my mom, to other people, to anyone else even in my own network marketing opportunity, even in my own MLM that I'm in right now, my level of obsession is ridiculous to them. But then they ask, like, "How can we be so successful at this?" Well, it's because I'm obsessing. Right?

Some guy told me once, you have to have life balance and everything. I think that's complete utter bull crap. That's not true at all. It's more like, you guys ever see those circus people and they've got all those plates spinning? They've got like 10 plates spinning on top of sticks but they only got two hands. Well how do they know which one to go for? Well, they wait and they wait and the one that starts to wobble they go give attention to that one until it's good. Then they wait, oh, that one's wobbling, and then they go over to that one. Right? Exact same thing with this. What I am begging you to do is, anything that is not a revenue generating activity, please do not get distracted by it. You have to, don't confuse the action. Don't confuse how far you've come with thinking that you've actually made it. You know what I mean? I if had only gone two weeks and four days, or five days, and not actually finished those last few days, I wouldn't have made it. I couldn't have that little emotional badge on my chest, yeah, I did that, it was a three week backpacking trip, right, I mean, it was hard. It's the exact same thing.

Anyways, I think I made the point, I'm beating a dead horse probably, but I want you to know that that topic for me, I'm very passionate about it because most people will still go and just say, well, I've done this today. Well, I made a list of these people today, and they feel good about themselves. That's great, if you've never done anything ever, that's great. Yeah, you're right, pat yourself on the back, but tomorrow don't get distracted. You can't do it or you're just not going to be successful in it. You're not, and it's hard for me to say that and it's probably hard for some to hear it but I'm okay if that offends you a little bit. Right? It's a harsh reality, it's a harsh wake up call, sales drives the world. Sales drives the economy. Sales drives your business. If you think this is going to retire you, if you think it's going to be something that pays for those extra vacations or an extra car or helps you just pay some bills, it's from a sale so what else is there to focus on? Nothing. Does that make sense? That's how I treat my business and that's how you should treat yours.

Most of the time I'm, I'm very opinionated but I'm like, hey, everyone can have their own opinions. On that, I feel like I'm 100% right on that. There's no contest. You have got to sell. Whether it's the opportunity or it is the product, sell. Sell something every day. Just make that the goal. Today I am going to sell one thing to somebody. You gotta know what your number is. When I was doing telemarketing, I was a telemarketer for a little while and I was a good one and I knew that if I called 100 people that day I would get at least one sale. Same thing when I did a lot of direct response marketing, I sent mailers out and I did all that kind of stuff too. It was great. I knew if I sent out 100 mailers on average I would have one person respond to me.

I was like, cool I want to get 10 new people this week, I gotta send out 1000 flyers. I literally would go door to door and I put on people's doors. You know what? There's more effective ways to do it but I just tried to make the sale, and it worked. I did. It was awesome. I got a good team together really quickly. There are other ways to do that and I use the internet and it's way more automated and far less time costly on me but anyway, that's what I'm saying. Come up with a way that you just rinse and repeat without thinking about it. It's just part of your daily ritual.

That doesn't mean you go barf over people at the store. I hate that, I hate, my friends and family don't even know what MLM I'm in and I set my systems up that way on purpose. If that kind of thing is interesting to you check out secretmlmhacks.com, but anyway. I will never continue to promote over and over on this podcast, that's not the point of this and I hope that that's okay I just said that, but anyways, that's the main point. This podcast gone long enough so far but I just want you to know, please, this is like the main, I have this written on my wall even. Don't confuse action and movement with accomplishment and achievement. They're not the same thing, and thinking that you're just moving does not mean you are being successful.

All right, thanks guys so much, and if you have not got it yet please go to secretmlmhacksradio.com and get your MLM Master's Pack. It's basically it's five videos and you can show it to anyone, I don't pitch an MLM, I don't talk about anything else. You wont even know what MLM I'm in, I'm never going to tell you guys, and it's for the reason that you guys know that I'm a third party, I'm not pressuring you in any way at all. Anyways, it's five videos of me training you and your down line on different ways you can recruit and even set up auto recruiting systems. It's really awesome. Anyways guys, I will talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Master's Pack by subscribing to this podcast at secretmlmhacksradio.com.

Hey, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio.

So, here's the real mystery. How do real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer.

My name is Steve Larson and welcome to Secret MLM Hacks Radio.

Guys, I always feel like life's too short to be boring or not excited, so hopefully my little cheesy intros are okay with you, but it's just that I don't want to ... you know, life's too short. I just believe in grabbing it by the tail, so ... grabbing it by the horns.

Anyways, guys, I hope you're doing fantastic. Lot of stuff's been happening over here. I've been creating my offer. I've been building stuff and putting things together for the actual launch of Secret MLM Hacks, the actual program that will help you to auto recruit people into your down line. I've already been using it. I've actually had several people already been using it and it's been working, which is very exciting. I'm excited for you guys to have it once it leaves beta.

Just so that you guys know where I am with the actual launch of it. Like I said, it's in beta. "Steven, why don't you just release it right now? Please give it to me right now." Well, several reasons; number one, anticipation is a great tool. No, but for real. I almost said for serious. Been watching ... I can't remember that movie. Anyway, whatever. Anyway, the reason though is because anytime I go launch any kind of product online, like I said before, my background is in direct response and internet marketing. Anytime I launch something online it's much like a movie. You know, the last movie that I saw with my wife was Wonder Woman. She and I went and we watched Wonder Woman, we go to the movie, but before we ever went to the movie, we heard about it, right? We heard that the movie was happening. How did we hear about it? Well, there were movie previews six months in advance. Huge, huge lead time for everyone to hear about it and hear the buzz, right? It's the same rinse and repeat Hollywood model over and over and over again.

So, before my product comes out ever, I always want to create some buzz. I want to make an event out of the launch. I want people to understand, "Hey this is cool," right? Pay attention. What I've been doing over the last little bit is I made a list of the top 100 MLM influencers. Period. Regardless of the MLM, regardless of anything else, regardless of their level in their MLM. I want to know who the top 100 MLM influencers are. What I did is I went and I wrote a letter to them.

I decided that I would tell my story; so I went through and I told my story. In fact it would be kind of cool, you know, let me read this to you guys real quick here. It's actually, you guys are probably going to recognize some of this real quick. So, I'm going to read some of this real quick just so you guys know what I sent to them, because what I want to have happen is when I launch this thing, I want to have these huge influencers go out and say, "You know what? Steve Larsen's product's so cool. I want to go ahead and I want to ask my down line to use it also." You know what I mean? But you don't just walk up to some girl and ask them to marry you on the first day, right? It's the same principle, you guys.

I want to develop a relationship with these people. I want them to know that I really do care about them. I want to solve legitimate problems for that individual so that they like me; so that they go out and when I launch the product, that they're like, "Hey, I do want my whole down line to see this. I do want everybody to go check this out. I do ..." You you know, and so it's all about creating value. It's all about relationships. It's all about ... but I don't just do it over the phone. I hate talking on the phone. Just is a personal preference of mine. Whenever people are like, "Hey can we talk on the phone and chat about it?" I'm always like, "No, that's why I built my system to auto recruit people." Again, it's not that I'm anti-people. It's not that I'm totally antisocial, it's not that I'm taking the person out of MLM, taking the human element. That's not it at all. It's just that's the ... I've chosen to not take people in that way.

I'll do video conferences with tons of people at once, but going one-on-one, that's not why I built the system. That's not the reason I built it, and honestly, you've probably felt the same way, right? Do you wish ... there was a very ... he's a very famous internet marketer, his name is Russel Brunson, I'm friends with him and one day, he said, "The difference between going from six to seven figures is actually not that big of a mind shift. It's not a matter of working more hours." It's not. He said it's actually a mindset shift in focusing on instead of just selling one person at one time, how can I sell a ton of people at once? That's how you do it. You got to reach masses. It's got to go critical mass. It's got to go big.

I'm not saying that you got to take your product and just go blast it out all over the place. There's certainly ethical, cool, awesome, value-creating ways to go do it. But that's the reason I built the system that way. It's the reason I don't really do phone calls that much, ever. Phones just freak me out in general. I'm not a good guy on the phone, which is funny because I used to be a telemarketer. Anyway, so, I've been going out to all these Dream 100 people and I've just been trying to create a relationship with them. That's what we call them. I call them the Dream 100. The concept comes from a book called Expert Secrets and another book called Dotcom Secrets, fantastic books. All I do is I go through and I made a list of all the top 100 influencers. I could send an email to them. I could go and send them a tweet, but everybody does that. I get probably 20 a day right now just in Facebook, not including texting and phone calls and Voxers and Skypes and, you know, just on Facebook are now probably 20 a day. I can't handle it, right? It stresses me out, so I don't want to do that to these guys too.

What I decided to do is I went and I wrote a letter. It's a series of about five or six letters that I'm going to be sending out to them. I just sent the first one out a little bit ago. Then a few weeks later I sent the second one, then a few weeks later, which is where we are right about now, I'm sending the third one, which is about right now in a few days here, which is awesome. Just we got to finish the packaging part of it.

Anyway, this is what the first letter said, it said, "Hey, name," you know and I personalize it a little bit, too. I didn't want to just rinse and repeat for everybody, I wanted to actually create real value for these people. I said, "Hey, I can't believe I'm writing this. I'm Steve. This is totally from left field. I just wanted to pick up the mic," and what I did is I didn't just want to send a letter either, I wanted it to be a bulky package. I wanted it to be something that causes the curiosity, you know? I wanted them to look at the package and go, "Oh, that's different. Who's this? Who sent this to me?" So what I did is I wrote this letter and it said, and there's a little microphone in there; a little toy plastic microphone. It was really kind of funny. It said, "Hey, I just wanted to pick up the mic-" get it? "and say that your success is inspiring. Please know that my thanks is very sincere; so thank you. I hope to shake your hand in person one day, because giants like you got me going four years ago," which is so true.

I said, "My first month at MLM four years ago I was a bit of a disaster, but the flip side calls that an education, so, ha! At the start we were in college, newly married, new city, no jobs, dead broke. I couldn't provide for my new bride which greatly challenged my sense of manhood. To top it off my wife started staying in bed all day for weeks. I finally got her to confess to me that she'd only been eating one meal a day, so that I could eat and have energy in my classes. Holy-" insert expletive. "Lost, I clamored for some way just to make sure that we could eat, much less stay in our overpriced apartment. In a flurry of desperation, I found out student loans around the corner but not available for four to six weeks, but I'm going to die in the next week was my dominant thought.

Humbled, lost, beaten, I decided to call my dad begging for an advance of money which I'd pay back when the student loans came in. In a locked room I asked him. There was a long pause, 'Son, no. If I give you this, you may not exhaust resources you didn't know you had.' His exact words. Very wise. We both cried, yet the fire in my gut to make this happen was insane and gave me huge edge. I really didn't know how we'd make it through those weeks and I don't know how I actually did make it through those weeks, but like a sprinter grasping at a single breath, I started trying to make money in any way I could think of. In three to six month rotations, I seemed to try everything; stocks, options, residential real estate, commercial real estate, two summers of door-to-door sales, telemarketing, ebooks, freelance website building, diamonds- yup, smartphone insurance, affiliate marketing, internet traffic driving for Paul Mitchell schools, study, try, repeat.

The pros, I was learning far more on my own than any of my actual marketing classes. The cons, a little money came in here and there but nothing, crap; nothing really big, crap. Then, one day a buddy called me and said, 'This dude's going to help us make a bunch of money,' and three-wayed me in. You know the MLM pitch. Reluctantly and pushed, I joined the MLM at the pleading of my buddy and then finding out that my wife was pregnant. I was pumped to have a kid, but terrified at how to pay the cost; still broke. Ugh, MLM. If I'm going to do this crap, I'm going to tear after it. That was my honest thought, so I literally went door-to-door on our main street for five weeks. I recruited 13 people/businesses ... and they did nothing. I was constantly distracted in all of life, because all I could think of was, holy crap, how did the big MLM'ers actually do this and really make money? That question became my pure obsession.

Again, I hit the books, courses, podcasts." Just like you guys now. "In order to simply live, I joined the army in college but got into trouble for sneaking in finance books and selling a lot and selling other soldiers on my MLM. None of them actually joined after all, though. Six months later, I was back at home. Yet again, it was 2:00 a.m., class in just five hours. I started reading an MLM ebook, as was routine at this point. How do I vet out people who aren't willing to hustle? How do I get people to come to me? How do I change my bait? Then it happened, like a ray of light in a dark room, a single idea hit me between the eyes. It was one concept that changed my life and my family's. A concept that gave me the fuel and ammo to figure out the last piece, the missing link. I barely slept that night. That was three and a half years ago. Anyway, sorry to talk about myself so much. I'm glad my dad said no. I just wanted to say hi and mention how much I truly respect you for what you've accomplished and the real inspiration you probably didn't know you've been. Looking forward to that handshake."

Anyways, that's the letter that I sent to them. I sent that letter to them for the sole purpose of introducing myself. That's it. I'm not asking for anything. I'm not sending them to any link. I'm not telling them to go anywhere. I literally am just trying to get that individual to go, "Hey, this Steve Larsen guy is kind of cool." When you go ... and the reason why I'm bringing this up, is because I'm about to launch this product called Secret MLM Hacks and you all know that, but I'm going out creating relationships before I ask people to buy.

The problem that I had when I first joined MLM is that I went out and I did exactly what my MLM upline was telling me to do. They literally did not let me leave the room until I wrote a list of 20 of my friends and called them in front of them. It seriously was the most awkward thing in my life. I know I've mentioned this before, but I know that there are damaged relationships because of those phone calls. What was so challenging and what was so hard was I didn't know what else to do. There was nothing else to do, but the problem was that I ... I mean, I hadn't created a relationship with the person strong enough in that area, in the business area; they were my friends, they were my family, so of course there was a relationship, but it was out of context. They weren't wanting to join my MLM. They weren't actually wanting to actually go and be pitched on something, and it got really, really frustrating really fast.

So, all I'm trying to say in the purpose of this episode is that when you go and you start to actually try and recruit people into your down lines, if you're doing it the way of calling people up, which is fine, I just don't do that, or if you're doing home meetings, which is fine, I just don't do that, or hotel meetings, again, I just don't do those things. I do it a- I know [inaudible 00:12:33] through the system that I build on my own, that's how I do it and it works great. When you go out and you actually start to try and sell the product, when you're trying to launch your MLM business, don't spam people. Don't go out and try and ... I mean, it makes us feel ... it makes my wife and I feel- we get approached all the time to join MLMs. I don't want to join a MLM. I'm already in one and I love it. You know, that's the reason I don't try and get you to join mine. It's not like a ... it's totally a soft pitch and that's how you got to look at it for how you're approaching your own people as well.

When you go out and ... man, make a list of the people that you wish were in your MLM, your actual down line, and start sending them cool packages. Get their address, find it somehow; send them letters, send them cool stuff. Send them things that are pattern interrupts. Don't just start calling them over the phone and blast them all over the place. Don't go and ... ugh, do not go on Facebook and start saying how much you love working from home. You just started most of you, like ... you've [inaudible 00:13:40] that your home office is your living room. Is that because you can't afford something else? Oh, that means that you really don't have any cashflow? You know what I mean? I'm not trying to put salt in the wound, I'm just saying that's how it looks to everybody else. Everyone's calling the bluff on you. Everyone knows, everyone sees.

The easiest way to go about doing it, create a list of the top 100 people that you wish were in your down line, then start creating relationships with that individual. Ask yourself the question, "How can I provide value for that individual before they even know that I'm in an MLM?" That way when it comes back around, there's going to be a time where you can bring it up, and you can say, "Hey, look, I just want to tell you about it. It's totally cool if you're not interested, though." Guys, that same strategy is what I'm using on other people who I'm not even trying to get them into my MLM. That's just one of the ways that we used to promote products, because all it takes is a few of those people to say yes. They promote it to their followings, you know, people with their internet followings, and it makes a ton of money. That's the way that we do it. It's exact same thing with MLM. So, that's all I'm saying. Go ... do exactly what [inaudible 00:14:47] write out a huge list of people that you wish were in your down line, but my gosh, understand that most of them aren't going to join, especially right off the bat, if at all, and that's fine. You got to mentally be prepared for that.

Second of all, go create the relationships first. Provide real value for the individual. One example real quick then I'll end the podcast real quick. There was a guy who went out and I could tell that I was on his list, like he wanted me to join. Now, I ended up not joining but I was able to help him in some cool products. What he did was insane. He went and he bought one of my online products. When he did it, he did it for the sole purpose of hiring an outside coder, which he did, who went and on his own dollar, went and made all these improvements that I didn't even know you could make to my current product. You know, this is a side product. It's not my main one, it was over on ... you know, and he went and all he did was he just was like, "Hey, I hired this coder and he added these cool extra features in for you. By the way here it is, and also, I made a whole really cool video startup guide to walk people through how to set it up so that you don't have to worry about it with your own support team." He was like, "Here you go, you can set it up. It's all yours totally for free." I was like, "What the heck? Who are you? Are you kidding me?"

You guys, that product still makes me a ton of money. Do you know how much value that individual has provided for me? Anytime he reaches out to me, I answer now, amidst all the noise, amidst all the people that are out there trying to get me to do something for them, to promote a product, to join a down line, to buy there [inaudible 00:16:23] to do whatever, get samples, anything, amidst all the people, when that guys says something, I know that he cares about me. I know he cares about my success as well and you need to do that. You got to care about the success of the other person that you're trying to recruit in your down line. It's same exact ... more than you may even be thinking, this is a relationship business. So go create that list. Go create a relationship with them and then, after you have the relationship, and after you've provided value to that individual, then, then talk about your MLM, then talk about the opportunity.

Alright guys, that's all I got for you. That's what I'm doing right now as far as the launch. Stay tuned next episode so you can see what's happening. You can follow the launch for this thing. It's pretty sweet. Again, the reason I'm doing this is because I want you to be able to copy me and do it for your own down lines.

Alright guys, talk to you later. Bye.

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