Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy.

Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies.

Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf

• Follow Maria on LinkedIn
• Follow Crisol Translations

Resources

• Maria's companion blog post
• Book recommendation: The Culture Map by Erin Meyer
• The Nike 'Am I a Bad Person? ad

Sponsors

• Experience the evolution of SE Ranking
• Start your 14-day free trial of Optmyzr
• Book your personalised Optmyzr demo

Chapters

• 00:00 Start
• 00:00:34 Intro
• 00:01:37 Sponsor: SE Ranking
• 00:03:45 Sponsor: Optmyzr
• 00:06:39 Welcome to the show Maria Scheibengraf
• 00:08:06 Why is SEO localisation so important?
• 00:11:00 The flawed workflow of SEO translation
• 00:15:10 Direct translation doesn’t work
• 00:16:21 Localisation is so much more than language
• 00:20:33 Book recommendation: The Culture Map by Erin Meyer
• 00:20:53 High context vs low context communication
• 00:22:06 British humour vs American humor
• 00:24:00 The importance of technical SEO in localisation
• 00:27:25 Understand what devices your audience are using
• 00:30:00 Common problems with SEO localisation
• 00:36:35 Linguists should learn SEO skills
• 00:40:30 When should SEO localisation be involved in the process?
• 00:41:09 The ideal international SEO workflow
• 00:44:35 How NOT to convince Germans to buy your products
• 00:47:45 How to budget for SEO localisation
• 00:49:20 Reuse resources to save time and money
• 00:51:45 Reframe your unique selling points to different cultures
• 00:54:05 Understanding cultural-coding
• 00:55:32 Be mindful of your messaging in different cultures
• 00:57:10 Marketing is still about evoking emotions in your audience
• 00:58:00 Even emotions are culturally coded
• 00:58:37 ‘Am I a bad person?’ Nike ad
• 01:00:34 Individualistic vs collectivist cultures
• 01:02:58 Search behaviour is becoming more conversational in English
• 01:05:05 AI is not trained on minority languages
• 01:06:58 Adapt your language to cultural standards
• 01:08:12 Even small changes in language can make a big difference
• 01:09:12 Don’t say ‘please’ in your Spanish content!
• 01:10:51 How language changes through generations
• 01:11:35 “De nada” means “it’s nothing” not “you’re welcome”
• 01:13:49 Tiny errors can really change your messaging
• 01:14:08 How to build trust with your audience
• 01:15:40 Where to follow Maria Scheibengraf
• 01:16:36 Outro

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow.

Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine.

Sponsors

1. Experience the evolution of SE Ranking
2. Get your tickets for the live Brighton podcast

Links to follow Eric:

• Follow Eric on LinkedIn
• Eric's Website

Links to resources/articles

• Unmasking AI by Dr Joy Buolamwini
• AI in SEO, Treat it like a New Team Member
• Human-AI Collaboration
• FeedGen AI
• Ranch style SEO vs skyscraper style content
• Most people can’t identify AI-generated content

Chapters

• 00:00:00 How to do SEO in an AI world
• 00:00:28 Intro
• 00:01:37 Sponsor: SE Ranking
• 00:03:45 Live brightonSEO podcast 2 Oct 2024
• 00:05:44 Welcome to the show Eric Hoover
• 00:06:01 Let’s talk about cats (briefly)
• 00:08:16 SEO in an AI world
• 00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini
• 00:12:25 Working with AI as an assistant
• 00:14:37 You should learn to use AI in your workflow
• 00:15:20 How to use AI in keyword research
• 00:18:10 How to use AI in competitor analysis
• 00:19:35 Use AI to automate tasks and save your brain bandwidth
• 00:23:10 How to use AI for ecommerce optimisation
• 00:29:34 How to use AI to create content briefs
• 00:32:06 How to use AI to brainstorm new ideas
• 00:36:30 The common pitfalls of AI content
• 00:39:00 Can readers recognise AI-generated content?
• 00:41:36 How AI is integrated into the rest of our lives
• 00:44:50 Ranch-style SEO strategy works for AI-powered search
• 00:52:20 Content strategy for AI Overviews
• 00:54:20 Waiting for SearchGPT
• 00:56:50 Will there be a Google killer?
• 00:59:25 How search behaviour is shifting away from Google
• 01:02:50 Where to follow Eric Hoover
• 01:03:50 Outro and thanks

Sponsors:

• SEO Testing - Begin your exclusive extended free trial today
• Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets

Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries.

Time stamps:

• 00:00:11 - Intro
• 00:01:14 - Sponsor: SEO Testing
• 00:05:00 - Sponsor: Search ‘n’ Stuff
• 00:07:30 - In loving memory…
• 00:08:18 - RIP to Google’s continuous scroll
• 00:14:09 - RIP to Universal Analytics
• 00:16:06 - Prompt injection leads to demotion on Bing
• 00:22:34 - The Bing index powers a lot of LLMs
• 00:34:02 - AI Overviews only show for 7% of queries
• 00:43:30 - Outro

Links and resources

• Previous episode about GA4 key events and attribution
• Previous episode about GA4 with Krista Seiden & Simo Ahava
• RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en
• Prompt injection with Bing: https://www.seroundtable.com/prompt-injection-bing-webmaster-guidelines-37650.html
• Bing's index is more important than you think: https://x.com/jes_scholz/status/1812693442558087653
• AI Overviews only showing for 7% of queries: https://searchengineland.com/google-ai-overviews-visibility-new-low-444048

On this week's episode, Jack Chambers-Ward is joined by digital marketing extraordinaire (and Jack's new best friend), Jamar Ramos.

Jamar joins Jack to discuss:

• Why you should be watching All Elite Wrestling (yes, they talk about professional wrestling for a few minutes...)
• Jamar's transition from creative writing to digital marketing
• How much does representation matter in digital marketing?
• What is it like being a BIPOC founder of a marketing agency?
• What can people in positions of management do to highlight POC?

Full show notes, transcript and links at search.withcandour.co.uk

Welcome dear listeners to this big bumper episode of Search With Candour, our Halloween Spooktacular 2022!

Joining your (g)host Jack Chambers this week is the mortifying Myriam Jessier and shocking Stéphanie Walter.

In the first half of the episode, our horrible hosts play you some of the scariest SEO stories from BrightonSEO's best and brightest SEO people, including:

1. Steve Paine from SISTRIX (who sponsors this podcast)
2. Lidia Infante
3. Dixon Jones
4. Arnout Hellemans
5. Kyle Place 
6. Billie Geena Hyde
7. Adam Gent
8. Sean Fleming 
9. John Mueller
10. Andi Jarvis
11. Crystal Carter
12. Malcolm Slade
13. Andrew Optimisey
14. Sarah McDowell
15. Martin Splitt 
16. Azeem
17. Alizée Baudez

In the second half, Jack & Myriam learn all about Stéphanie's horror stories from people trying to build links from her blog.

Full show notes, transcript and links available at search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is joined by Maddy Osman, the founder of The Blogsmith and best-selling author of Writing for Humans and Robots. Jack & Maddy discuss:

• Why it's important to write for humans AND robots
• Common mistakes made by SEOs that impact their writing
• How has AI writing affected writers in 2022
• Some tool recommendations for SEOs and writers

And much more!

The full show notes and transcript can be found at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by the incredible Olga Zarr, the founder and CEO of SEOSLY.

Jack & Olga join forces to discuss SEO audits (Olga's favourite topic!) including:

• The first steps of auditing a new website
• How regularly should you audit a website?
• What are some of the most common things auditing tools miss?

And in case you missed it, here is Olga's in-depth article about her auditing process: https://seosly.com/blog/seo-audit/

Search With Candour is supported by SISTRIX, the SEO's toolbox. Go to sistrix.com/swc to try some of their fantastic tools for free.

For full show notes, links, and transcripts, go to search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Alex Hickson, Head of Digital PR at TrunkBBI to discuss:

• How to inspire clients to try digital PR
• Thinking outside the box for opportunities
• Breaking out of your brand bubble

Full show notes, links, and transcript are available at search.withcandour.co.uk

Welcome to the Search With Candour podcast. Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook for a live SEO Q&A!

That's right, live and unedited! This episode was recorded live and broadcast via Mark's LinkedIn page.

Click here to watch the video version on LinkedIn.

Questions answered include:

• How do you decide when it's best to canonicalise multiple variants of a page over simply making one page with a self-referring canonical?
• Is it necessary to keep URLs short or we can keep them as per our need (to cover the focus keyword)?
• I see comments on having a "Link Building Strategy". As a small business should we worry about this, or should we concentrate on good content that builds authority and attracts links?
• Is location tagging images still effective?
• Is HARO worth the effort or do you prefer any other alternative for link building?

and more!

Full show notes and transcript are available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by freelance SEO consultant Luce Rawlings to discuss:

• Starting your career in-house vs in an agency
• When's the right time to go freelance?
• The pros and cons of freelancing
• How can you continue to learn throughout your SEO career?
• SISTRIX's Visibility Leaders 2022 https://www.sistrix.com/visibility-leaders/retail-2022-overview

Full show notes, links, and transcript available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Jenny Abouobaia, SEO consultant of the year 2021 in the Middle East & North Africa. Jack and Jenny discuss all things digital PR including:

• The different types of link building
• How digital PR can boost your SEO and brand awareness
• Is digital PR more or less important than it was 5 years ago?
• How digital PR can increase your digital footprint and improve your EAT

Jenny's website: https://seowithjenny.com/

Follow Jenny on Twitter: https://twitter.com/seowithjenny

Follow Jack on Twitter: https://twitter.com/JLWChambers

Full show notes & transcript available at search.withcandour.co.uk

Welcome to the Search With Candour podcast. In this week's episode, Jack Chambers-Ward is flying solo to discuss all the latest SEO and PPC news including:

• TikTok adding additional regional trend insights
• Google‘s helpful content update has now finished rolling out
• Helpful content update analysis from SISTRIX as well as the latest SectorWatch all about barbecues

Show notes and transcript at search.withcandour.co.uk

Welcome to Episode 34 of Season 2 of the Search With Candour podcast. Your host, Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook to discuss all the latest SEO and PPC news including:

• Google testing new read-time labels on SERPs
• Update on the Helpful Content Update (sort of)
• Updated top 100 domains from SISTRIX
• Google Business Profile guidelines have been updated to include products
• New better ads standards will be introduced in October 2022

Show notes and transcript available at search.withcandour.co.uk

Sponsor:

This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control.

Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important.

There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers.

Follow Nikki

• Follow Nikki on LinkedIn
• Follow Nikki on Twitter
• The Non-wanky SEO Course

Time stamps

• 00:00:04 - Intro

• 00:01:05 - Majestic ad

• 00:06:12 - Interview with Nikki Pilkington

• 00:07:04 - Why is education important in SEO?

• 00:10:40 - Avoid using jargon, this won’t attract new clients

• 00:14:45 - Don’t be afraid to share tips and advice on social media

• 00:16:46 - Nikki’s experiences in the early days of SEO

• 00:18:35 - Don’t gatekeep information

• 00:20:15 - Testing and experimenting is a great way to learn

•  00:21:45 - Educate web designers to add Google Search Console from day one

• 00:25:45  - SEOs can learn a lot from developers and designers too

• 00:27:25 - PPC and SEO teams should work together

• 00:31:36 - Recurring clients

• 00:33:23 - Educating clients about SEO

• 00:35:55 - Explain why SEO things matter, rather than just telling

• 00:37:00 - Use plain English not jargon

• 00:41:00 - SEO isn’t a dark art!

• 00:43:53 - The Google API leak

• 00:51:27 - AI is useful but it’s not the be all and end all

• 00:52:35 - Vanity metics vs what actually matters

• 00:54:32 - The power of word of mouth

• 00:57:18 - Google’s tagline - Don’t be evil

• 00:58:45 - Who to learn SEO from and who to follow

• 01:01:05 - Even small details can lead to new discoveries

• 01:06:42 - Other SEOs to follow on Twitter

• 01:08:25 - Where to follow Nikki

• 01:09:22 - Outro

On this week's episode, Jack Chambers-Ward is joined by the one & only Chloe Smith, SEO Manager at Blue Array.

Jack & Chloe talk about:

• Chloe's transition from Creative Writing to SEO
• What is intersectional feminism?
• How does intersectional representation affect conferences?
• Chloe's talk about menstrual health from BrightonSEO April 2022
• How can we as marketers use intersectionality to better understand our audiences?

Full show notes, links and transcripts are available at search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is reunited with his co-host, Mark Williams-Cook to discuss all the latest SEO & PPC news including:

• Quick update on last week’s rollout of GSC indexing report
• V17 of Screaming Frog
• Google linking to Youtube from organic product listings
• The Youtube shorts algorithm explained

Full show notes, links and transcript available at search.withcandour.co.uk

On this week's episode, our brave host Jack Chambers-Ward is riding solo and gives you a  rundown of the week's SEO news including:

• Wix’s new site inspection tool
• Google steps up featured snippets with MUM;
• Google Search Console performance report bug with Discover on July 26th
• Google Search Console simplifies its reports with a new item classification

The full show notes with links and transcripts can be found at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by his co-host Mark Williams-Cook to discuss the latest SEO & PPC news. Jack & Mark discuss:

• Google updates their Search Quality Raters Guidelines
• SISTRIX's TrendWatch July 2022
• July 2022 Google Product Review Update
• Listener Q&A including how to prioritise SEO tasks and how to maintain rankings when changing CMS

Show notes and transcript available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Annie-Mai Hodge, Head of Brand Development at Atlas SEO and founder of Girl Power Marketing. Jack & Annie-Mai discuss:

• How TikTok is being used as a search engine (and by who!)
• What data can we get from TikTok?
• What are the 'ranking factors' for TikTok videos?
• Are TikTok videos appearing on Google SERPs?
• Can you trust the information you find when you search on TikTok?

And more!

Show notes & transcript: search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss:

• The key factors in getting multi-image thumbnails on SERPs
• Google fights back against 1 star review scammers
• Google Search Console has a new Video Indexing Report
• Google has started automatically upgrading Smart Shopping campaigns to Performance Max
• Automated voice over for Youtube ads

Our 1000-mile challenge for charity: https://withcandour.co.uk/blog/1-000-mile-challenge-in-july

Donate to support Break: https://www.justgiving.com/fundraising/milesforbreak

Show notes & transcript: search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Alice Roussel, the Growth Marketing Manager at Pictarine.

Jack & Alice discuss:

• What SEOs can learn from PPC
• Some common misconceptions about the relationship between SEO & PPC
• Should you build landing pages specifically for PPC or SEO or both?
• What the future of PPC may hold

And much more!

Search With Candour is supported by SISTRIX, the SEO’s toolbox. Go to sistrix.com/swc if you want to check out some of their fantastic free tools.

Full show notes and transcript available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is once again joined by his inimitable co-host, Mark Williams-Cook, to discuss all the latest SEO & PPC news. This week, Jack & Mark discuss:

• A study by ahrefs that revealed that almost half of GSC clicks go to hidden keywords
• New 'pros and cons' SERP annotations appear from unstructured data
• Reason number 5445131 why some SEOs destroy the reputation of SEO

Show notes and transcripts available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by CEO & founder of Mobile Moxie, Cindy Krum.

Jack & Cindy discuss:

• The origins of mobile SEO
• How much has voice search changed mobile SEO?
• How has "the death of AMP" affected mobile SEO?
• Mobile Moxie's free tools - SERPerator & Page-oscope

Show notes and transcript available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss the latest in SEO & PPC news.

Jack and Mark discuss:

• Google's updated Product Rich Results documentation
• Bing's in-SERP voucher codes
• SISTRIX's new on-page feature
• Aira's third annual State of Link Building report
• Google's Evolution of Search

Full transcript and show notes are available at search.withcandour.co.uk

Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23.

Time stamps

• 00:00:04 - Intro
• 00:01:17 - AlsoAsked
• 00:03:03 - Wix Studio
• 00:04:48 - Interview with Josephine Rudolf
• 00:05:30 - Networking for introverts
• 00:06:57 - What networking is like early in your career
• 00:07:42 - Joining Women in Tech SEO
• 00:10:40 - What is an introvert?
• 00:13:26 - Common myths of introverts and extroverts
• 00:14:28 - What is social anxiety?
• 00:16:45 - How Josephine has dealt with social anxiety
• 00:19:34 - Tips and techniques to help reduce social anxiety
• 00:20:08 - Rituals and preparations
• 00:23:57 - Meeting up with friends before the event
• 00:26:58 - One-to-One meetings
• 00:28:01 - The Alter Ego Effect
• 00:32:43 - Having a physical item or drink is good to reduce social anxiety
• 00:34:33 - Self affirmations to reassure yourself
• 00:37:12 - Pacing yourself
• 00:39:15 - The peak-end theory
• 00:44:15 - The importance of aftercare
• 00:49:00 - Take notes - journaling, audio memos and photos
• 00:52:13 - The pressure of social media
• 00:55:10 - The positives of digital networking
• 01:00:56 - SEO Office Hours live chat
• 01:01:48 - How to start networking through social media
• 01:03:23 - The power of one-to-one networking
• 01:06:03 - Be authentic when you’re networking
• 01:09:53 - People will often remember the silly off-topic things about your conversations
• 01:11:22 - Cowboy cat hat
• 01:12:14 - Where to follow Josephine
• 01:13:43 - Outro

Follow Josephine on LinkedIn - https://www.linkedin.com/in/josephine-rudolf/

Josephine's Cowboy cat - https://www.linkedin.com/posts/josephine-rudolf_a-little-monday-motivation-for-everyone-activity-7213524119403835393-izqw

Sponsors:

⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠⁠⁠

On this week's episode, Jack Chambers-Ward is joined by Sarah McDowell, the SEO Manager at Captivate and the co-host of the SEO Mindset podcast. Jack & Sarah discuss:

• What is imposter syndrome?
• Why is it so prevalent in the SEO industry?
• Techniques to cope with it
• How to support coworkers & employees with imposter syndrome
• How you should chop your vegetables for your chili

Full show notes and transcript are available at search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is joined by Katherine Watier Ong of WO Strategies and the DM Victories podcast.

Katherine joins Jack to discuss her 17+ years in digital marketing including:

• SEO for voice search
• Site migrations with millions of URLs and hundreds of millions of backlinks
• The future of search technology

And much more.

This episode's full show notes and transcript can be found at search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is once again joined by his co-host, Mark Williams-Cook and they discuss:

• The rumoured new Apple search engine
• The May 2022 Google Core Update and SISTRIX’s data around it
• PAA spam sites
• New side-by-side SERPs being tested by Google

Full show notes and transcript are available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is once again joined by his co-host, Mark Williams-Cook and they discuss:

• How to use automation in website migrations
• Wix’s new learning hub
• SISTRIX's TrendWatch May 2022
• Performance Max updates
• Edge Images plugin

Full show notes and transcript are available at search.withcandour.co.uk

In this week's episode, Jack is joined by Andy Chadwick from Snippet Consulting/Digital and Keywordinsights.

Jack and Andy discuss:

• How Keywordinsights create keyword clusters
• How Keywordinsights understands keyword context & intent
• What came first: The content hub or the indented search results
• What's new with Keywordinsights V2

And more.

Full show notes and transcripts are available at search.withcandour.co.uk.

In this week's episode, Jack Chambers is joined by Alex Wright, the Performance Marketing Director at Clicky Media.

Jack and Alex discuss:

• What is a headless CMS?
• What are the pros and cons of a headless CMS?
• What are the pros and cons of a hybrid CMS?
• The importance of planning the end before you start at the beginning
• Server-side rendering vs static site generation
• How stoicism can be beneficial to you and your career in digital marketing
• Resources for learning more about stoicism

Full show notes and transcripts are available at search.withcandour.co.uk.

In this week's episode, Jack Chambers is joined by the Marketing Manager of SISTRIX, Steve Paine. Jack & Steve talk about:

• SISTRIX's Visibility Index
• Steve's career before he joined SISTRIX
• Primark's new website
• SISTRIX's upcoming content creation features
• Steve's work at SISTRIX Academy

For show notes & transcripts, please go to search.withcandour.co.uk.

In this week's episode, Mark Williams-Cook and Jack Chambers will be talking about:

• AlsoAsked Deep Search
• AI-generated scammers file fake DMCA notices
• Google's John Mueller has been replaced by MuellerBot
• Google Webspam Report 2021
• Google will be rolling out desktop support for signed exchanges soon
• Google launches a new CDN

For show notes and transcripts, please visit search.withcandour.co.uk

In this week's episode, Mark Williams-Cook and Jack Chambers will be talking about:

• How to avoid manual actions on your medical site
• An update on Google’s guidelines regarding AI-generated content
• Multi-account Google Ads dashboard
• Google tests a play/listen feature in People Also Ask
• The new Woocommerce and Pinterest partnership

For show notes and transcripts, please visit search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

• Google Know Your Data
• Hannah Rampton’s Search Console Explorer v2 is now live
• Updates on Trends & Primark’s new website from SISTRIX
• Google new multisearch feature
• Google’s stance on ai generated content

Full transcript and show notes available at search.withcandour.co.uk

Sponsors:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠

⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠

Show notes:

Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work.

• What data from SEO tools actually means
• What customers want vs what customers need
• Why so many SEOs use tools
• The importance of listening to your audience
• What goes into making important decisions

Follow Simon and Dragon Metrics:

• Twitter: https://x.com/DragonMetrics
• LinkedIn: https://www.linkedin.com/in/simonlesser/ 
• Website: https://www.dragonmetrics.com/

Brightlocal's Local SEO for Good

https://www.brightlocal.com/local-seo-for-good/

In this episode, you will hear Jack interviewing Local Search Expert Claire Carlile. Jack and Claire talk about:

• Local SEO
• Brightlocal Academy
• Google Business Page tips
• Keyword research for local SEO
• Link building strategies for small businesses
• BrightonSEO

Full show notes and transcript available at search.withcandour.co.uk.

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

• The latest Google product review update
• Tabbed meta descriptions in SERPs
• SISTRIX’s new Live Data feature
• Important updates for Google Tag Manager
• RIP URL parameters tool

Full show notes, links and transcript are available at search.withcandour.co.uk.

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

• Google is sunsetting Universal Analytics
• GA4 tutorials & alternatives
• New 'lower price' badge
• Google Unconference 2022
• Brighton SEO April 2022

Full show notes, links and transcript available at search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

• Vehicle ads available to US advertisers
• SISTRIX’s SERPS tools - https://sistrix.com/swc
• How to debug missing pages in Screaming Frog crawls
• AlsoAsked v1 has launched - https://alsoasked.com/

For full show notes and transcript, visit search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

• A great SERP features glossary from Paige Hobart/ROAST
• Sitebulb Server is coming soon
• A GPT3 emotional goal & ad copy generator from Danny Richman
• Bing Professional Service Ads are rolling out
• Google Analytics 4 gets a homepage update

You can get the full transcription and show notes at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

• Keyword insights launching v2
• Errors in GSC URL Inspection tool
• English to regex tool
• SISTRIX TrendWatch March 2022
• More on Google Shopping Scorecard
• Google Shopping Stories

You can get the full transcription and show notes at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

• BERT and how it understands language
• The rollout of the Page Experience update for desktop
• A vulnerability found in a popular WordPress plugin
• SISTRIX Academy
• New Google Shopping experience scorecard

You can get the full transcription and show notes at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

• A recent Google Search Console data loss
• More innovative integrations of the GSC URL Inspection API
• Google Analytics ruled illegal by an EU court
• SISTRIX's SectorWatch - Project management software
• Google Analytics 4 attribution models

You can get the full transcription and show notes at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

Google Search Console URL Inspection Tool API

IndexWatch 2021 - UK retail winners & losers - https://www.sistrix.com/trends/

Are utm and query strings paid links?

Bing's new automotive marketplace

You can get the full transcription and show notes at https://search.withcandour.co.uk

In this episode, you will hear Jack Chambers talking about:

• Google Search Console launches a URL Inspection API
• Deepcrawl launching their technical SEO app on Wix
• SISTRIX TrendWatch February 2022
• And the main event: An interview with the fantastic Tom Critchlow.

Tom's website: https://tomcritchlow.com/
Follow Tom on Twitter: https://twitter.com/tomcritchlow
SEO MBA course: https://seomba.com/
SEO MBA blog/newsletter: https://seomba.substack.com/

You can get the full transcription and links to resources at https://search.withcandour.co.uk

Sponsors:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp⁠

Keep up with the latest SEO news and tips by subscribing to CoreUpdates. ⁠https://coreupdates.com/?utm=swcpodcast⁠

SEO agency red flags with Emina Demiri-Watson

Emina Demiri-Watson joins Jack Chambers-Ward for a confession session on the many sins committed by SEO agencies. If you’ve worked with or are considering hiring an SEO agency, here are some things you’ll want to avoid.

• Overpromising and underdelivering
• Lack of transparency
• How to recognise red flags
• Competition between agencies
• Spreading themselves too thin
• Lack of alignment across teams

Follow Emina:

• Twitter: https://twitter.com/DemiriE
• LinkedIn: https://www.linkedin.com/in/emina-demiri/
• Website: https://www.vixendigital.com/
• SEOs Getting Coffee: https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about:

ContentKing’s log file analysis

The problems with DMCA notices

New robots tag - indexifembedded

IndexWatch 2021 - US Winners - https://sistrix.com/swc

Real-time reporting in Google Analytics 4

Google Ads introduces a new Experiments page

You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talking about:

Yoast on Shopify: The popular WordPress plugin makes its way to Shopify

What average position on Google Search Console actually means and how it's calculated

IndexWatch 2021: The biggest losers

How to find 'hidden' organic traffic in your direct traffic on Google Analytics

You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook & Jack Chambers talking about:

Page Experience update for desktop: Google has confirmed that Page Experience update will be rolling out for desktop next month.

Tracking featured snippets & redirect chains: Valentin Pletzer's cool bit of JavaScript allows tracking of text fragments (and therefore featured snippets) and redirect chains in Google Analytics.

IndexNow: A new WordPress plugin for IndexNow for Bing.

You can get the full transcription and links to resources at https://search.withcandour.co.uk