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	Titre	Date	Durée
	AI search: Let's Talk About It	18 Jul 2026	00:40:22
Content type Discussion Primary goal Educational Summary In this episode, Laura and Grace explore the evolving landscape of AI search, SEO, and how generative models like ChatGPT are transforming digital visibility. They discuss the implications for brands, technical strategies, and the future of search behavior. Key topics The evolution of AI search and its impact on SEO Differences between traditional SEO and GEO strategies The importance of authority and trust for brands in AI search Technical considerations: JavaScript, structured data, and AI algorithms Consumer behavior shifts due to AI and social platforms Future trends: agentic search and AI-powered personal assistants Chapters 00:00 Is SEO Dead? The Evolution of Search 02:57 Generative Engine Optimization: A New Buzzword 06:00 AI in Search: The Role of Large Language Models 08:54 Consumer Behavior and AI: A Shift in Search Dynamics 12:08 The Importance of Visibility in AI Search 15:08 The Future of Search: Traditional vs AI 18:00 AI Agents: The Next Step in Search Technology 20:53 The Debate: GEO vs SEO 23:53 Citations vs Visibility in AI Responses 29:35 Navigating SEO Metrics and Tools 32:39 The Shift from Keywords to Topics 37:27 Establishing Authority in AI Search 39:44 The Role of Structured Data 44:23 Exploring LLMs.txt and Its Impact 49:11 Trusting AI: A Critical Perspective 52:31 SEO Evolution: Is It a Rebrand? 54:19 Building Brand Authority Across Platforms

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