Explorez tous les épisodes du podcast Scale Your Video Business with Den Lennie

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Most production companies hit a wall between $250K and $500K in revenue. They’re too established to compete on price but not big enough to win on reputation, stuck in what’s called the authority gap. The usual “hustle harder” approach of chasing leads and pitching only makes it worse.

In this episode, we explore the four-part farming system that helps production companies break through the $500K ceiling and build predictable, sustainable growth. You’ll learn how to:

• Focus on the right decision-makers instead of chasing everyone
• Deliver value-first insights that position you as a trusted partner
• Build a follow-up system that keeps relationships alive long-term
• Carve out authority by specializing in a niche, not competing on price

If you’re tired of the constant grind of pitching and want to create steady inbound opportunities, this episode is your roadmap to scaling with confidence.

Mentoring options : www.denlennie.com

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In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone.

The punchline? In today’s market, positioning beats talent.

You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less skilled vendors are landing your dream clients, this episode is your wake-up call.

Key takeaways:

• AI is not the enemy—mediocre positioning is. Most video producers are using AI to “speed up,” but that’s not enough. You need to reposition yourself as a strategic advisor, not a faster executor.
• The boutique advantage. Smaller studios can move faster, educate better, and stake out high-value niches—but only if you act now.
• The new competitive threat. You’re not just competing with other creatives—you’re competing with tools, templates, and Maddie in marketing with a ring light and ChatGPT.
• What clients really want. They’re not shopping for video—they’re shopping for outcomes, certainty, and leadership. If they don’t “get” your value, they’ll default to DIY or cheaper options.
• Niching is non-negotiable. In 2025 and beyond, generalists will get lost in the noise. Your expertise must be clear, specific, and packaged into a value-driven offer.
• Be a category of one. Whether you become an “AI-Ready Brand Strategist” or a “Hybrid Content Partner,” the opportunity is to lead your niche—not follow the tools.

If you're ready to stop competing on price and start commanding premium rates, this episode is your blueprint. It’s not about more gear or talent—it’s about clarity, positioning, and seizing your first-mover advantage before it disappears.

🎯 Ready to lead in an AI-driven market?
Subscribe now or visit www.thevideomentors.com for coaching programs that help you scale your video business with strategy, not stress.

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“AI is coming for your job — and if you think it’s not, you’re kidding yourself.

But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you,  there’s a tsunami coming.

In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge.

If you want to be a first mover,  not a casualty,  this one’s for you.”

(And if you’re serious about future-proofing your business, hit subscribe  we’re just getting started.)

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Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience. 

He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master.

Key insights covered:

• Why clients having AI tools doesn't threaten skilled videographers
• How to get ahead of the curve instead of hiding from change
• The biggest opportunity: using AI to handle admin and marketing tasks
• Why your feast-or-famine cycle exists (and how AI can fix it)
• The 3 Ds of business and the 7-hour, 11-touchpoint buyer journey
• Practical ways AI can work as your 24/7 virtual assistant

Den shares real examples from VBA clients who are already leveraging AI for content creation, lead generation, and business growth - without losing their human edge.

Podcast Description

AI disruption is here. Are you ready?

After posting an AI-generated episode that went largely undetected, Den dives deep into what this means for videographers and video business owners.

In this episode, you'll discover: 

✅ Why AI won't replace videographers (but will change everything) 

✅ The fatal flaw in thinking "this will never affect my business" 

✅ How to use AI as your 24/7 business development tool 

✅ Why you're stuck in feast-or-famine (and the AI solution) 

✅ Real strategies VBA clients are using to scale with AI

Don't get left behind. The videographers who embrace AI strategically will dominate the next decade. 

Those who don't... well, they'll be competing on price forever.

Ready to future-proof your video business? This episode shows you exactly how.

Subscribe for weekly no-BS strategies to scale your video business and join 100+ videographers already implementing these systems in the VBA community.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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You’re working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water.

Sound familiar?

In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the feast-or-famine cycle, and how you can break free without turning into a pushy salesman. 

If you’re an introvert or just tired of the hustle, this one’s for you. 

We’re diving into the systems, strategies, and mindset shifts behind real, sustainable growth. 

Let’s get into it

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This week's episode is a personal one. Den shares the incredible story of Bruce Logan ASC - the man behind the Death Star explosion in Star Wars — and the humbling lessons he learned from working with him.

But it’s not just about nostalgia. Den also pulls no punches about the real state of the video industry in 2025: budget cuts, slower sales cycles, and why many creative businesses are quietly collapsing without realizing it.

You'll learn why "good enough" might actually save your business this year... and why community, mentorship, and adaptability are more critical than ever.

If you’re serious about building a sustainable creative business — especially in a tougher market — this episode is unmissable.

🎥 Watch the behind-the-scenes footage of Bruce’s project for Sony, coming soon to YouTube.

➡️ Ready for real business support? DM Den on Instagram @den_lennie or email den@denlennie.com.

Mentoring options : www.denlennie.com

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After three decades behind the camera, I’ve made a big call…

In this episode, I’m announcing something I’ve never done before: I’m releasing my entire archive of foundational training , shooting, lighting, camera operation, all for free on YouTube.

These trainings once sold for thousands. Now, they’re yours to learn from, build on, and share.

Whether you’re just starting out or you’ve been in the game a while, this is the kind of practical, real-world knowledge you won’t find on TikTok tutorials.

Inside this episode:

• Why I’m giving away 30 years of production experience
• What's inside the Videographer Foundation Series (now on YouTube)
• The difference between gear knowledge and storytelling skill
• How you can apply for a $2,000 scholarship to join the VBA Uplevel program if you're in a regional area

This is about giving back and helping the next wave of filmmakers stop guessing and start growing.

🎥 Check out the free training: [Search “Den Lennie The Video Mentors” on YouTube]
 🎓 Apply for a scholarship: DM “SCHOLARSHIP” on Instagram @denlennie or email den@thevideomentors.com

Mentoring options : www.denlennie.com

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Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow?

In this episode, Den sits down with Matt Smolen, founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio.

Matt reveals:

• The 1-4-8 rule that created consistent monthly revenue
• How he finally stopped micromanaging and started leading
• Why he ditched the traditional niche and leaned into his unique creative style
• The mindset shift that let him build a business that supports his life—not consumes it

If you’re ready to stop doing everything yourself and start building something sustainable (and fun), this episode is a must-listen.

👉 Want more behind-the-scenes lessons from real video business owners? Subscribe and leave a review, it helps us help more creatives like you.

Mentoring options : www.denlennie.com

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In this inspiring conversation, Den Lennie sits down with Caleb Maxwell from Hebron Films to unpack the real, behind-the-scenes journey of growing a video production business from a struggling startup to a thriving six-figure operation. 

Caleb shares the raw truths of making just $25K a year, hitting revenue ceilings, and the pivotal role coaching played in scaling up to $500K. 

This episode explores what it really takes to grow sustainably in the creative industry, from overcoming limiting beliefs about money to building a purpose-driven business (and family).

If you're a videographer, filmmaker, or creative entrepreneur feeling stuck, this episode is your roadmap to aligned, strategic growth, with a whole lot of heart.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days. 

From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom.

I break down how adopting a business mindset, asking deeper diagnostic questions, and moving away from transactional pricing can unlock long-term client relationships and serious revenue.

Real stories from our VBA coaches, like Caleb turning a $5K inquiry into a $27K project, demonstrate the power of positioning video as a solution to business problems, not just a service.

Whether you're freelancing, stuck in a feast-or-famine cycle, or looking to grow a serious video business, this episode will give you the insights (and wake-up call) you need.

👉 Listen until the end for the story about how one video install guide helped a client win over tradies and dominate their niche.

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Jay Moyes was this close to giving up on his video business dreams

He was ready to trade his camera for a wrench and go back to .. 

But instead? He built a six-figure video business and now gets paid to travel the world, filming in incredible locations. 

And the craziest part? 

It all came down to one decision that completely changed everything. 

If you’ve ever felt stuck in your creative career or wondered if success is really possible, Jay’s story might be exactly what you need to hear

Mentoring options : www.denlennie.com

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📞 Waiting for work to come to you? It’s time to make the first move.

When business slows down, it’s easy to get stuck in waiting mode—but the best opportunities often come from the connections you’ve already made.

This episode dives into practical ways to generate leads and secure work during lean times. We explore the power of checking in with past clients and nurturing existing relationships to unlock new business.

You’ll also hear insights on cold outreach, the power of referrals, and why self-belief is key to staying proactive and resilient. Because success starts with action.

The Video Mentors: Den Lennie, Andy Johnston, Caleb Maxell, Matt Smolen

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

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00:00 Introduction and Addressing the Perception of Lean Times

01:27 The Power of Genuine Conversations and Checking In on Past Clients

07:37 Utilizing LinkedIn for Outreach and Collaboration

11:18 Nurturing Existing Clients and Offering Additional Services

15:34 The Importance of Mindset and Self-Belief in Business

Mentoring options : www.denlennie.com

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In this candid episode, Den shares a behind-the-scenes look at what's been working and what hasn't - on the podcast. After experimenting with a new format featuring multiple video mentors, the data shows it's time for a change.

Den announces a shift back to engaging solo episodes and one-on-one interviews while introducing an exciting new approach: live problem-solving sessions for video business owners. 

Tune in to hear how you can participate and help shape the future of the podcast!

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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🔥 Are you fired up and ready to go for 2025, or 🤔 already in need of a reset?

Burnout can creep in when you’re juggling growth and balance, but it doesn’t have to be inevitable.

This episode unpacks how delegation, prioritisation, and self-reflection can keep you focused on what matters most. We explore the value of building a strong support network and how hobbies, creative outlets, and physical activity can help you recharge.

You’ll also hear tips on embracing rest, practising mindfulness, and quieting your mind to stay grounded. Because scaling your business shouldn’t mean sacrificing your well-being.

Ready to find your balance and keep burnout at bay?

The Video Mentors: Den Lennie, Alana Tompson, Caleb Maxell, Matt Smolen

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

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00:00 Introduction and Setting the Topic

01:30 Delegation and Letting Go

05:23 Recognising Overstretch and Prioritising Tasks

09:41The Power of Community and Support

14:35 The Role of Physical Activity and Hobbies

17:13 Rest and Self-Care: Essential for Avoiding Burnout

25:19 Quieting the Mind and Tapping into the Heart

Keywords:

Den Lennie, The video mentors, video business coaching, building a business, video mentor, filmmaker, marketing, videographers, burnout, balance, scaling a business, delegation, letting go, self-reflection, community, connection, support, physical activity, hobbies, creative outlets, rest, sleep, mental health, mindfulness

Mentoring options : www.denlennie.com

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In this episode, Den reflects on the importance of perception and clarity in running a video production business. He emphasizes the value of niching down to stand out in a crowded market, the significance of keeping strategies simple and focusing on measurable goals. 

Den also shares insights on effective marketing strategies, including Instagram content and targeted ads, while stressing the importance of maintaining work-life balance. 💡

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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New Year – New Strategy! ✨ 📈

The start of a new year is the perfect time to take stock of what’s working—and what isn’t.

 We explore how strategic time management and a deep dive into your habits can unlock new levels of success, both personally and professionally.

You’ll hear actionable tips on how to prioritise, stay disciplined, and make smarter decisions with your time. And how seemingly small distractions—like partying or indulging too often—can impact your productivity and long-term goals. 

Are you ready to take control of your time and set yourself up for success this year?

TVM: Den Lennie, Alana Tompson, Caleb Maxell, Matt Smolen

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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In this episode, Den kicks off the New Year with a reflective and actionable episode. He emphasizes the importance of revisiting past achievements and lessons to set the tone for success in 2025. 🚀

Den introduces a simple yet powerful exercise to identify wins and lessons from 2024, encouraging listeners to align their goals with their most significant insights and aspirations. 

The episode highlights the value of weekly accountability, gratitude, and thoughtful planning, underscoring the need for consistency and realistic expectations in building a scalable video production business. 

Discover practical strategies to set meaningful goals, avoid past pitfalls, and create a roadmap for your best year yet. 🌟

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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🎄Merry Christmas! In this special holiday episode, Den Lennie reflects on the past year in the video industry and shares a heartfelt message about rest, resilience, and the road ahead.

He emphasizes the importance of taking time off to rest, reflect, and recharge during the holiday season. Den acknowledges the challenges faced by many in the video industry over the past year and highlights the value of lessons learned from overcoming difficulties.

Whether you’re celebrating today or catching up later, this episode is packed with wisdom and gratitude to inspire your journey into the new year.

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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What does it take to thrive in a male-dominated industry? 🎥

With only 4% of filmmakers being female, Alana Tompson knows the challenges firsthand. A talented DP, Alana shares her journey from working on Whale Wars to launching her all-woman production company, Said & Done Media. Often the only woman on set, those experiences fuelled her passion for creating inclusive spaces and driving change.

We explore her transition from dancer to filmmaker, balancing motherhood and entrepreneurship, and why failure and taking risks are key to success.

If you’re looking for inspiration and practical advice, this one’s for you!

TVM: Den Lennie, Alana Tompson

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

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In this episode, Den shares insights from recent events, including a business growth summit and a mastermind session for videographers.

He reflects on 2024's wins and challenges, offering actionable strategies to help listeners plan for a productive and fulfilling 2025. 🚀

Topics include the importance of self-reflection, setting creative and business goals, leveraging marketing platforms like LinkedIn and YouTube, and building scalable systems for growth.

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

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Boo! 

Have you ever had a client on the hook and then poof! Gone...👻  

Today, the Mentors dive into the challenges of ghosting in business, especially in client relationships and sales. They share personal stories of being ghosted and explore strategies to combat this issue, emphasizing the importance of follow-ups and nurturing leads.

This episode also highlights the role of CRMs in managing client interactions and the necessity of systemization in business operations. Don't miss these valuable insights on keeping your clients engaged and your sales pipeline strong!

TVM: Den Lennie, Andy Johnston, Caleb Maxwell and Matt Smolen.

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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00:00 Introduction to Ghosting in Business

06:31 Dealing with Ghosting and Polarizing Communication

12:40 Using Humour to Elicit a Response

23:54 The Importance of CRMs and Strong Systems

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Are you feeling the pinch in your video production business? 📉

In this episode, Den Lennie explores why many video businesses are struggling and share strategic ways to overcome these challenges.

Tune in for practical advice on client engagement, sales strategies, and a special opportunity to scale your business with the "30-Day Close a Whale Sprint." 🐋

Don’t miss this chance to level up and secure your biggest deals yet! 💼

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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What does it really take to be a reliable creative?  ✅ 

We chat about why trust and reliability are so important in building great client relationships and how having a clear process can help you deliver every time. 

We bust the myth that being creative means putting your own vision ahead of your clients' needs, and share how systemizing your business can actually give you more space to be creative and keep your clients happy.  🙌🎨 

TVM: Den Lennie, Andy Johnston, Caleb Maxwell and Matt Smolen.

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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05:12 The Importance of Trust and Reliability in Client Relationships

13:07 Collaboration and Client Satisfaction

21:16 Systemizing the Business for More Creativity and Client Satisfaction

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🎙️In this episode, Den dives into new approaches for running and scaling a successful video business. 

He discusses the importance of testing formats to boost listener engagement, shares a personal journey of balancing work and life while traveling in New Zealand 🌄, and previews the upcoming Video Business Accelerator One Day Summit in Melbourne 🎟️. 

This exclusive event will gather industry experts to help video professionals refine their strategies, overcome business challenges, and reach new growth potential 🚀

Videographer 1 day Business Summit

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

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If a filmmaker creates amazing work but has barely any clients, are they really in business? 

Grant Jamison breaks down how to turn your talent into a brand that attracts clients! 🎥

As a video mentor and filmmaker, Grant shares how he transformed his business, Lift, into a success by embracing the power of marketing. From early mistakes to those pivotal "aha" moments, he explains why marketing is every filmmaker's secret superpower.

We dive into the value of consistent posting, speaking your audience’s language, and the unexpected strategies that have worked wonders for him. Plus, Grant’s top tips on using behind-the-scenes moments and founder stories to bring clients closer make this episode a must-listen for creatives looking to build their brand.

TVM: Den Lennie, Grant Jamison 

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

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How do you focus on landing the right clients rather than simply chasing more

Many people focus on simply getting clients, but having the right clients can make all the difference. 💡 We explore how identifying who your ideal clients are, understanding the problems you solve, and knowing why you’re the best fit is key to success.

We also break down the three steps to securing better clients: identifying your ideal client, getting their attention, and communicating effectively to build trust. Plus, we dive into the value of being authentic and bold in your approach, repelling clients who aren’t a good fit, and why this actually helps you grow.

Ready to take your business to the next level? Tune in to learn more!

TVM: Den Lennie, Alana Tompson, Caleb Maxwell, and Matt Smolen.

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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What does it really take to shift from being a freelancer to a business owner? 

In this episode of The Video Mentors, we break down the mindset changes, tackle the challenges, and explore how finding the right community can make a huge difference in your journey. We also dive into the value of investing in paid coaching to boost your motivation, accountability, and overall growth, both in business and in life. 💡 🌱

TVM: Den Lennie, Andy Johnston, Caleb Maxwell, and Matt Smolen.

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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Mindset matters! The Video Mentors tackle the internal roadblocks that hold business owners back. They break down how filmmakers can move past fear, discomfort, and self-doubt to reach the next level of success. Sharing simple yet powerful strategies, like taking bold action, learning how to prioritise your time, and finding your “why” to stay motivated. 🧠🚀

TVM: Den Lennie, Alana Tompson, Andy Johnston, and introducing new Mentor Grant Jamison.

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

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The Video Mentors dive deep into the world of niching, from targeting specific industries to honing in on geographic areas and stylistic approaches. The conversation unpacks both the benefits and challenges.

You'll hear personal journeys from the team on how embracing a niche has shaped their business, boosted financial success, and created more satisfying client relationships. 💡📈

TVM: Den Lennie, Andy Johnston, Caleb Maxwell, and Matt Smolen

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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#JFDI! Take action and tackle tasks head-on.

In this conversation, The Video Mentors explore practical ways to overcome procrastination, emphasizing the importance of prioritizing tasks, setting clear goals, and celebrating small wins.

They share their own experiences and offer actionable tips and tools to help you stay focused and productive at work. 📈🎥✨

TVM: Den Lennie, Alana Tompson, Caleb Maxwell, and Matt Smolen

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

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Are you tired of going it alone with your video business?

In this episode, Den Lennie introduces The Video Mentors and the three established video production businesses that will be sharing their knowledge and experiences. 

Andy Johnston, Caleb Maxwell, and Matt Smolen discuss the journey of transitioning from being a creative filmmaker to a business owner. They emphasize the importance of understanding the business side of the industry and how it can actually enhance creativity. 📈🎥✨

Download the Little Black Book of Video Business Secrets: The Success Formula of 6 and 7-figure Video Businesses - Stand out, win premium projects, and grow while working less.

Get more great resources and check out how you can work with us in our FREE community directly at TheVideoMentors.com

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In this episode, Den announces a major shift in the show's direction. After years of providing valuable insights and guidance to video business owners, the podcast is evolving to offer even greater value through a new initiative. This change is driven by Den's desire to create a more supportive and collaborative environment for video professionals looking to grow and succeed.

Here's a sneak peek of what you'll hear:

• Podcast Evolution. Introduction of the new project, "The Video Mentors."
  
  
• The Video Mentors Initiative. A new video business coaching program with a unique, heart-centered approach.
  
  
• Meet the Mentors
  • Caleb Maxwell
  • Matt Smolen 
  • Andy Johnston 
  • Grant Jamison 
  • Alana Tompson 
• New Podcast Format. Episodes will feature discussions on current challenges in the video production industry.
  
  
• Upcoming Topics
  • Overcoming procrastination and the power of niching.
  • Strategies for avoiding self-created business problems.
  • Steps to attract better clients and navigate challenges like getting ghosted.
  • Insights on mindset shifts necessary for business owners.
    
    
• Little Black Book of Video Business Secrets. A newly released resource providing insights into building a successful video business.
  
  

Discover how our unique video business coaching can help you scale and succeed. Join our community and get started today!

Explore The Video Mentors

Unlock the strategies and insights of top video business owners. Get your copy now and start building a thriving business! 

Get the Little Black Book

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In this episode, Den addresses the evolving landscape of the videography industry, emphasizing the need for videographers to adopt a business mindset, focus on niching, and leverage effective marketing strategies to thrive. Tune in to learn how to navigate the current market challenges and position your business for long-term success.

Here's a sneak peek of what you'll hear:

• Current Challenges in the Videography Industry. Industry changes due to technology, AI, and financial cycles.
  
  
• Identity Shift for Videographers. Transition from technician to business owner mindset.
  
  
• The Power of Video. Simplify your message to avoid overwhelming potential clients.
  
  
• Marketing Misconceptions. Marketing is about putting the right offer in front of the right people.
  
  
• Niching and Its Benefits. Specializing in a niche makes you an expert, attracting clients in that field.
  
  
• The Reality of Business Building. Focus on solid foundations for long-term success.
  
  
• Client Mindset and Marketing Strategy. Clients need to know you exist; consistent marketing is crucial.
  
  
• HR and Internal Communications as Opportunities. Growing demand for internal company videos (recruitment, retention, etc.).
  
  
• Launching The Video Mentors. Introduction of a new website, thevideomentors.com.
  
  

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In this episode, Den shares exciting updates about the VBA program, including new mentors, an enhanced curriculum, and an imminent price increase. Den discusses the importance of taking action to scale your video production business and introduces the Video Mentors, designed to provide advanced, real-world education for creatives.

Here's a sneak peek of what you'll hear:

• Introduction and Announcement. Den Lennie hosts an Elite Mastermind retreat and announces upcoming changes to the VBA program.
  
  
• Tuition Fee Increase. Tuition fees will increase on July 1st due to added value from new resources and mentors.
  
  
• New Podcast Launch. New podcast series featuring successful VBA clients and mentors: Matt Smolen, Caleb Maxwell, Andy Johnston, and Bailey Cook.
  
  
• Video Mentors Project. Introduction of a new post-graduate film school approach with a seven-step process for business growth, focusing on niching, marketing systems, and sales conversion.
  
  
• Support and Community. Continuous support from mentors and an exclusive online coaching ecosystem for video business owners.
  
  
• Encouragement to Take Action. Urgency to join before the price increase with available financing options and success stories from VBA clients.

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In this episode, Den shares essential tips for managing finances and maximizing tax benefits as a video business owner. As the end of the financial year approaches, Den provides valuable insights on handling your accounts, utilizing financial tools, and considering strategic investments to reduce tax liabilities. He also discusses the importance of proper bookkeeping and the benefits of engaging with a professional accountant.

Here's a sneak peek of what you'll hear:

• Monthly Financial Reviews. Importance of using accounting software like Xero and Dext for efficient bookkeeping.
  
  
• Recommendation to hire a professional bookkeeper for accurate financial management.
  
  
• Tips for reconciling accounts and maintaining proper records.
  
  
• Common Tax Misconceptions. Debunking the myth of buying equipment solely to reduce tax liabilities.
  
  
• Explanation of tax liability calculations and implications of profit withdrawal.
  
  
• Importance of understanding net profit and corresponding tax obligations.
  
  
• Strategic Financial Management. Benefits of using finance options for business purchases to manage cash flow.
  
  
• Differences between personal and business loans and their impact on financial health.
  
  
• Investment in Coaching. Advantages of investing in business coaching and mentorship programs

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This week, Den shares a personal story of being scammed while buying firewood and the valuable marketing lessons learned from the experience. Discover how this mishap underscores the importance of speed, honesty, and customer-centric responses in business. Tune in to uncover insights that can help you avoid similar pitfalls and enhance your marketing strategies.

Here's a sneak peek of what you'll hear:

• The Scam Experience. Detailed account of the scammer’s tactics, including persuasive communication and upselling techniques.
  
  
• Marketing Lessons. How answering questions and immediately asking new ones can keep customers engaged.
  
  
• Reflection and Accountability. Discussion on the importance of taking responsibility and learning from errors.
  
  
• Advice for Video Business Owners. Highlights the benefits of having control over one’s business versus relying on external factors.
  
  
• Community and Support. Mention of the benefits of the group, including weekly calls and training sessions.
  
  
• Conclusion. Den wraps up the episode by emphasizing the importance of learning from mistakes.

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In this episode, we delve into the topic of procrastination and its impact on your business growth. Den shares his personal experiences as a recovering procrastinator and offers valuable strategies to help you shift from a freelancer mindset to a business owner mindset. Learn how to identify and eliminate low-value tasks, implement effective systems, and focus on what's truly important to achieve consistent and predictable growth. Join us as we uncover the secrets to reclaiming your time and accelerating your business success.

Here's a sneak peek of what you'll hear:

• The impact of procrastination on business growth.
  
  
• Shifting from a video operator to a business owner mindset.
  
  
• Debunking myths about quick business fixes.
  
  
• The importance of building genuine client relationships.
  
  
• Strategies to reclaim five hours per week:
  • Auditing and reviewing current time usage
  • Developing a productive mindset
  • Clearing your plate using the four Ds: Delegate, Delete, Defer, Do
• Practical tips for daily productivity:
  • Task, time, and priority management
  • Stacking tasks and maintaining white space in the calendar
• Building blocks of productivity: sleep, exercise, water, meditation, and rest.
  
  
• Creating a simple action plan for effective time management.
  
  

Join Den as he guides you through practical steps to overcome procrastination and achieve greater productivity and business growth. 

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In this enlightening episode, Tim Arch shares his evolution from a solo freelancer to the owner of a thriving production company. He delves into the strategies and mindset shifts required to scale his business, manage a team, and maintain a healthy work-life balance. Tim's candid discussion about the challenges he faced, including cash flow issues and client management, provides valuable insights for any creative professional looking to grow their business.

Here's a sneak peek of what you'll hear:

• Introduction to Tim Arch: Recap of Tim’s previous appearance and updates on his professional journey.
  
  
• Business Evolution: How Tim transitioned from being a freelancer to managing freelancers.
  
  
• Managing Growth: Discussion on purchasing equipment, hiring strategies, and client management.
  
  
• Financial Insights: Handling cash flow challenges, the impact of late payments, and strategic financial planning.
  
  
• Work-Life Balance: Importance of taking breaks and managing burnout in the creative industry.
  
  
• Advice for Freelancers: Tips on moving from solo projects to running a team and scaling a business.
  
  

Tim Arch's website: https://archcreative.com.au/

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In this episode, we delve into a new AI chat box tool embedded on Den's website. This tool is unique as it is trained solely on Den's content, including books and podcasts, to provide personalized answers and enhance user engagement. Den shares insights into using this AI tool effectively and discusses its potential impact on video business owners.

Here's a sneak peek of what you'll hear:

• Introduction to AI Chat Box: Discover how Den Lennie has utilized AI technology to create a chat box that offers tailored advice and information based on his books and podcasts.
  
  
• Features and Benefits: Learn how this tool not only answers queries but also supports video business owners by referencing specific content related to Den’s work.
  
  
• Live Demonstration: Experience a live demo where Den interacts with the AI, highlighting its accuracy and practical utility in real-time scenarios.
  
  
• Engagement Opportunities: Den invites listeners to try the AI tool themselves and provides tips on how to interact with it effectively.
  
  
• Community and Support: Insight into the free resources available at the Video Business Accelerator community, including free training, resources for budgeting and quotes, and regular community calls that help members enhance their video businesses.
  
  
• Future Enhancements: Preview of upcoming improvements to the podcast and additional features in the AI tool, emphasizing continuous development and user-focused enhancements.

Try my clone here: www.delphi.ai/denlennie

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Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry. 

From navigating the complexities of COVID-19 to acquiring another company, Sam offers invaluable insights into the trials and triumphs of business expansion, the efficacy of active marketing, and the indispensable role of community and mindset in attaining success. 

Whether you're an aspiring business owner or in the process of scaling your venture, this episode is brimming with practical advice and genuine experiences to inspire and steer you on your entrepreneurial path.

Here's a sneak peek of what you'll hear:

• Introduction to Sam's journey from filming action sports as a youth to becoming a prominent figure in the live streaming and AV sector.
  
  
• How the COVID-19 pandemic unexpectedly amplified the need for live streaming services, propelling Sam's business into new heights.
  
  
• The strategic advantages and outcomes of acquiring an additional AV company to bolster Sam's business positioning for future success.
  
  
• Insights into the obstacles encountered while scaling the business, emphasizing systematization, staffing challenges, and project management.
  
  
• The critical role of active marketing, with a spotlight on LinkedIn strategies, in driving business growth and establishing a strong industry presence.
  
  
• The value of being part of a business accelerator community for support, learning acceleration, and accountability.
  
  
• Sam's personal reflections on managing stress, the power of a positive mindset, and his quest for achieving a balance that fulfills his life goals.
  
  
• Encouragement for budding entrepreneurs to pace their journey, savor the process, and methodically build a business that aligns with their vision.

Sam Lecon's website: https://www.streamadelaide.com.au/

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In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure work. 

Den unpacks the essence of marketing as not just a tool but a necessity for survival in the competitive videography landscape. By breaking down the process into digestible, actionable steps, this podcast promises to equip you with the strategies needed to redefine your marketing efforts, helping you to not only stand out but thrive.

Here's a sneak peek of what you'll hear:

• Unveiling the Articulation Challenge. An exploration of marketing fundamentals: delivering the right message to the right audience at the perfect time.
  
  
• Overcoming Creative Hurdles. The destructive cycle of inactivity and its impact on business flow, highlighting the crucial role of consistent marketing.
  
  
• Strategic Market Engagement. Emphasis on the importance of niche specialization and using a 'profit per day' metric to pinpoint the most profitable client segments.
  
  
• Innovative Client Acquisition Tactics. Leveraging LinkedIn for strategic marketing, emphasizing the importance of consistent engagement to remain top of mind.
  
  
• Real-world Success Stories. The critical need for patience and persistence in building a successful business and fostering market trust.

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In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights on applying these lessons broadly across entrepreneurial endeavors for strategic growth. 

Here's a bullet list of the books mentioned with a short summary of each:

1. Built to Sell by John Warrillow: Highlights the journey of a graphic designer evolving from freelance to owning a sellable business, underscoring the significance of systemization and operational independence.
   
   
2. One Page Marketing Plan by Alan Dib: Offers a streamlined strategic marketing overview, providing actionable insights on market understanding and message crafting within a single-page framework.
   
   
3. Extreme Ownership by Jocko Willink and Leif Babin: Delivers leadership lessons from former Navy SEALs on taking full responsibility in life and business, translating military discipline into personal and professional growth strategies.
   
   
4. The Road Less Stupid by Keith J. Cunningham: Focuses on smarter business decision-making, advocating for reflective thinking time to avoid common business errors, with direct advice on strategic planning.
   
   
5. Great by Choice by Jim Collins: Analyzes the success of companies in tumultuous conditions through the "20 Mile March" concept, promoting consistent, disciplined progress with insights from historical explorations.
   
   
6. Can't Hurt Me by David Goggins: Chronicles Goggins' transformation from adversity to becoming a top endurance athlete, inspiring readers to surpass mental limits and explore untapped potential.
   
   
7. Your One Word by Evan Carmichael: Encourages identifying a singular, powerful concept to drive business and personal ethos, simplifying success into one guiding principle.
   
   
8. Atomic Habits by James Clear: Details the impact of small, daily habits on achieving significant, long-term goals, emphasizing the compound effect of routine actions.
   
   
9. The Rockefeller Habits by Verne Harnish: Inspired by John D. Rockefeller's strategies, this book offers a structured approach to business scaling with a focus on strategic planning and goal achievement.
   
   
10. Die With Zero by Bill Perkins: Challenges traditional financial planning, advocating for spending wealth on life experiences to ensure a fulfilling life without regrets of unused wealth.
    
    
11. $100 Million Offers by Alex Hormozi: Teaches the art of creating compelling offers with principles of direct response marketing, aimed at maximizing business growth and customer value.
    
    
12. Work Less, Make More by James Schramko: Shares strategies for optimizing business efficiency to enhance income while minimizing work hours, targeting entrepreneurs desiring work-life balance.
    
    
13. Business for Filmmakers by Den Lennie: Offers unfiltered advice on building a lucrative videography business, addressing practical aspects from passion to profit.
    
    
14. The Filmmaker's Guide to Budgets and Quotes by Den Lennie: Focuses on financial strategies for filmmakers, with tips on boosting production profit margins through effective budgeting and quoting.

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In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling the common urgency for price quotes from potential clients.

Here's a sneak peek of what you'll hear:

• Focus on Sales Calls: Strategies for effective sales calls in video production business.
  
  
• Building Rapport: Importance of establishing rapport early in the sales conversation.
  
  
• Maintaining Authority: Techniques to maintain an alpha position during sales discussions.
  
  
• Handling Price Inquiries: Addressing clients' urgency to know the price and guiding the conversation effectively.
  
  
• Sales as Art and Science: Acknowledging sales requires both skill and systematic approach.
  
  
• The Three-Part System: Identifying the problem, understanding the client's goal, and envisioning the future scenario.
  
  
• Client Engagement: Strategies for engaging clients in discussing their business, problems, and goals.
  
  
• Assessing Client Needs: Questions to assess the client's needs, goals, and expectations.
  
  
• Building Trust: Tips for establishing trust and assessing client's motivation and urgency.
  
  
• Price Discussion: Navigating the conversation to a budget discussion and handling price objections.

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In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business. 

Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emphasizing the importance of community and mentorship in overcoming these challenges.

Here's a sneak peek of what you'll hear:

• The recurring nature of the January blues and the impact on videographers' enthusiasm and optimism.
  
  
• The financial pressures faced at the start of the year, including late payments and an empty bank account.
  
  
• The importance of being part of a coaching community to avoid making rash decisions and to gain new perspectives.
  
  
• Strategies for scaling a video business, not just in size but in fitting one's personal goals and lifestyle.
  
  
• The significance of having a strategic plan and clear goals, both financially and personally.
  
  
• The value of consistency in running a successful video production business and setting realistic expectations.

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Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia. 

This episode is a treasure trove of insights on balancing entrepreneurial aspirations with personal goals, the nuanced challenges of business growth, and the art of aligning your work with your values. 

Join Den as he offers a candid, personal narrative filled with lessons and inspiration for entrepreneurs at all stages of their business journey.

Here's a sneak peek of what you'll hear:

• Beginnings and Dreams: Reflections on the business's early days in the UK, emphasizing the perseverance required to achieve long-term goals.
  
  
• Entrepreneurial Challenges: Discussing the stark realities and unexpected challenges in the initial years of business and how to navigate them.
  
  
• Decade of Evolution: Insights into the business's growth and maturation over 10 years, focusing on efficiency and quality.
  
  
• Future Plans and Work-Life Harmony: Strategies for reducing Den's day-to-day business involvement to achieve better work-life balance.
  
  
• Defining Success: Exploring the concept of a vision board and personal definitions of success.
  
  
• Australian Adventure: The tale of moving to Australia and the journey towards buying the dream home.
  
  
• Strategic Property Decisions: Tactics used in buying and selling properties, including leveraging the same agent for continuity.
  
  
• Value-Aligned Business Practices: Emphasizing the importance of aligning business operations with personal values and goals.
  
  
• Upcoming Events and Podcast Pause: Announcing upcoming client events and a brief break in the podcast schedule due to the house move.

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In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Mastermind group, Den provides practical advice and strategies for video business owners.

• Investment Focus: The importance of investing in business growth and personal development instead of accumulating equipment.
  
  
• Quality vs. Cost: A comparison of different lighting brands like Aperture and Nanolight, highlighting the balance between cost and quality.
  
  
• Business Growth Strategies: Den shares strategies for building a successful video business, including saving profits, investing in marketing, and learning sales techniques.
  
  
• Mentorship and Learning: The value of mentorship in business, based on Den's own experience with a mentor and his investment in personal growth.
  
  
• Client Case Study: Discussion of a challenging situation with a client, underscoring the importance of risk mitigation and problem-solving in business.
  
  
• Exclusive Offers: Announcement of two special offers - a half-price entry to the uplevel program and a sales training program named "Organic Sales Machine."
  
  
• Sales Training Program: Details of the sales training program, including LinkedIn optimization, lead generation, quoting for profit, and cash flow management.

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In this episode, Den Lennie addresses the challenges of sales in the video business, emphasizing the need for a consistent mindset and habit formation. 

Key topics include the role of CRM tools in managing client relationships and tracking leads, strategies to combat sales slumps, and the power of community support. Insights from VBA members highlight practical approaches to maintaining a vibrant sales pipeline and the importance of peer advice in navigating business hurdles.

• Sales Mindset Challenges:  Discussing consistent sales approaches and habit formation.
  
  
• CRM Benefits:   Exploring various CRM tools for client tracking and lead management.
  
  
• Navigating Sales Downturns:  Tactics for overcoming inactive periods in business.
  
  
• Sales Pipeline Management: Techniques for nurturing and tracking sales opportunities.
  
  
• Community Insights: Member experiences and peer support for business challenges.

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This episode is a candid exploration of the challenges and triumphs in the video industry, client success stories, and Den's personal journey of balancing professional ambitions with personal well-being. Whether you're a budding videographer or an established entrepreneur, get ready for insightful strategies, real-life anecdotes, and practical advice on thriving in the ever-evolving world of video business.

• Return from Hiatus: Understanding the reasons behind the podcast's recent break and how to manage burnout.
  
  
• Reality of Business Growth: Insights into the practical challenges of scaling a video business.
  
  
• Personal Preferences: Why Den prefers audio podcasts over other content formats like YouTube videos.
  
  
• Success Stories: How Den's clients are achieving remarkable results through the Video Business Accelerator program.
  
  
• Niche Focus: The importance of focusing on a specific niche for business growth and client satisfaction.
  
  
• Life Updates: Sharing Den's personal experiences with moving house and the importance of family time.
  
  
• Business Philosophy: Balancing business growth with personal life and happiness.
  
  
• Building Client Relationships: Strategies for creating lasting partnerships and introducing subscription models.
  
  
• Addressing Burnout: The importance of recognizing and managing burnout in the entrepreneurial journey.
  
  
• Looking Ahead: Future plans for the podcast, new website launch, and the free community resource for videographers.

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Hey there, fellow creators and business enthusiasts! 🎥
 
In today's episode, we're diving deep into the real-talk territory of business partnerships - especially why going into business with someone isn't necessarily the golden ticket to success.

Ever found yourself wondering if you should join forces with someone in the hopes of making your business boom? Before you take that leap, lend an ear to some invaluable advice based on firsthand experiences. In this episode, I share insights from my journey, painting a realistic picture of what partnering with another company truly entails.

I recount my days in London, where a mutually beneficial agreement with another production company laid the foundation for a successful collaboration, without the formalities of an official business partnership. This casual yet respectful arrangement had us bringing varied projects to each other's tables, fostering trust and flexibility while keeping our individual businesses flourishing.

Walk with me as I break down a real-life example from a recent coaching call, sharing some golden nuggets on how to negotiate better with other production companies without getting into an official partnership. We're talking about wearing your producer hat and getting into the nitty-gritty of budget discussions, quote preparations, and fostering relationships that are mutually rewarding.

And remember, when it comes to business and negotiation, it's a messy arena. You're not just crunching numbers but also building partnerships where compromise and collaboration lead the way. I share some of my own tales, working with big names and how James and I successfully maneuvered through various projects, maintaining a respectful agreement that worked wonders for both of us.

So, if you're ready to foster relationships that are not just profitable but also harmonious, this episode is for you! Hit play to learn how to negotiate better, forge meaningful connections, and create a win-win situation in the industry without getting caught in the formalities of an official partnership.

And as always, if you find value in this content, please do like, subscribe and join our free community through the link below. We've got a treasure trove of resources waiting just for you!

Here's to building businesses that thrive on mutual respect and collaboration, rather than rigid partnerships! 💼🤝

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Ever wondered how to accurately price your video projects? Dive into today's episode where we break down the magic behind the pricing calculator used in the VBA. This tool has been a game-changer for us, helping itemize and streamline our pricing process. From pre-production, production to post and expenses – we discuss it all. 🎬

You might sometimes feel the pressure of the market or Uncle Bob saying his DSLR does wonders for almost free, but knowing your worth is essential. We chat about translating the video production process into terms your clients will understand and valuing your expertise at every stage.

Not only will we dissect the pricing process, but we’ll also explore how to communicate value, deal with budget constraints, and anchor the worth of your work away from casual hobbyists.

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