Scale My Ecommerce Store – Détails, épisodes et analyse

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season?

I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how much revenue should come from paid vs organic channels, how much from new vs returning customers, and how much each client can afford to spend on ads to get each purchase conversion, based on their average order value and cost of goods. 

All those numbers will mean diddly squat, though, without nailing the creative strategy and the offer. Because these are the two elements that actually stop the scroll and help get the click in the first place!

So, if you’re not already running paid social ads right now, OR you are but you’re spending too much and not making a profit, then this episode is for you. 

Episode’s Show Notes: https://www.catherinelangman.com/episode-250/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Replay: www.catherinelangman.com/workshop

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2 

Other Ways To Enjoy This Episode:
Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. 

As a brand owner or as a retailer, hopefully you are already thinking about your Christmas marketing, but if not, you really do need to work on this now if you want to close out the year with a successful holiday sales season. 

Because demand increases so much at this time of year, it can almost be like fishing in a barrel – it really is the time of year that you, as the business owner, get to generate the bulk of your revenue and profits. 

In this episode, I share some insights about online shopping behaviour that are relevant right now. And then we're going to dive into some tips for your marketing to make sure that you have a super successful Christmas and holiday sales season and have a fabulous final quarter of the year. 

Episode’s Show Notes: https://www.catherinelangman.com/episode-249/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk 

Christmas Campaign Planning workshop - www.catherinelangman.com/workshop

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739
Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6
Youtube: https://www.youtube.com/@scalemyecomstore

The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.”

Only, there was no retargeting campaign!!

And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about how those ads should work.

This scenario happens all too often, and is precisely why I am such a huge advocate for education. 

Even more frustrating, is the fact that what’s working with ads now is not what worked even 6 months ago, and keeps changing rapidly. 

So today on the show, I’m going to share ONE Meta ad strategy that ALL eCom businesses should be utilising right now, no matter if they are a start-up or a 20-year-old multi-million-dollar brand.

Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Workshop: https://www.catherinelangman.com/workshop

Free Growth Strategy: https://productpreneurmarketing.com/lets-talk

In this episode, I’m going to talk through some of the results that our clients enjoyed over the Black Friday promotional period, or more importantly to share our insights into those results. 

Specifically, what worked really well, what didn’t work so well, and what kind of results did our clients achieve as a result of the specific strategies used.

Overall, I can say that it was a huge success, which was welcome news for everyone after the year that’s been. In fact, this promo was so good that some of our clients surpassed 2021’s sales and many of our clients were still packing BF orders for a week after the event ended…

So how did we do that? What I’m going to do in this episode is first share some insights about the overall strategy and what the results were, and then I’ll go through platform-specific insights and results. 

For the full show notes visit https://www.catherinelangman.com/episode-152/

I see you Productpreneur. 

I see you limping towards the end of 2022, with a tired mind and a tired body. 

You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it’s impossible to figure out what to do, let alone how to do it.

Having been there and done that for many Decembers and guiding our clients and students through the same exhaustion, I’ve come up with a strategy for you to consider. To have a much needed break for yourself and your loved ones AND to round out 2022 with a profitable campaign.

Today I’m going to share with you:

• The importance of taking a break over the holiday period 
• How your creativity can and will return 
• Why you should consider a Boxing Day campaign
• And how to make that happen while you’re on that all important break!

2023 is going to need us to be refreshed, creative and energetic. So find out how to take that much needed break and be ready for the year ahead.

For the full show notes visit https://www.catherinelangman.com/episode-151/

Today, on my 150th episode of The Productpreneur Success Podcast, I’m going to be talking about one of the most important key behaviour traits for success: 

• What it is, 
• How to develop it (because it is something that you can learn and become good at and it won’t cost you a dime), and 
• Why so many people suck at it.

Do you remember a time in your life, perhaps as a kid or a teenager, when you learned a big new skill? Something like mastering a musical instrument, or learning a sport like swimming or tennis or whatever you might have played, or learning how to drive. 

Or if you’re a parent, do you remember watching your kids learn big new skills like walking or talking or reading or writing or learning how to count numbers? 

There is one common element to all of those things. One behavioural trait that is the most important ingredient to the successful attainment of all of those very different skills. 

And yet, it’s the hardest skill for Entrepreneurs to actually develop and is the reason so many business owners get stuck.

What to find out what the most important key behaviour trait for success is?

For the full show notes visit https://www.catherinelangman.com/episode-150/

Today’s podcast episode is going to be a little bit different to my usual. There’s not going to be any strategy or step-by-step training. There’s no inspiring guest. I don’t want to give you more information today, I want this to be more about offering support and encouragement.

Because I don't know about you, but there seems to be this collective exhaustion hanging in the air at the moment.

So I just want to check in - who of you is feeling a little deflated and exhausted at the moment?

I mean, it's fine to have perpetual optimism and enthusiasm for our businesses, but it’s pretty rare for all of us to operate like energizer bunnies all of the time.

Particularly given it has been such a big few years for most if not everyone I know, personally, professionally and globally.

I don’t want to distract you from your implementation right now. I’m just here today to share some pearls of wisdom that I’ve been gifted during my years as a business owner that have helped me to thrive and that I might be able to pass on to you too

For the full show notes visit https://www.catherinelangman.com/episode-149/

To all our eCommerce brands out there in the middle of crazy holiday season - I see you!

You’ve just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there’s still the traditional Christmas marketing period ahead.

It’s enough to make any sane business owner want to crawl up into a little ball under the Christmas Tree with the bottle of champagne you were meant to give your 11 year old’s school teacher and just wait it out until January!

BUT! For all the craziness of itl, it’s also the most profitable time for most product businesses so it’s essential that you feel prepared. 

So this episode is for all those who have got this far and might not have their final Christmas push ready to go. 

I suggest popping this on in the background as you pack all those Black Friday orders, or you manage to get out for a walk and just listen. Take a breath, listen, then take simple action steps on any of these 7 last-minute tips and you’ll be crashing your final campaign of the year (let’s not talk about Boxing Day just yet - although, these tips also apply!).

For the full show notes and link to the video visit https://www.catherinelangman.com/episode-148/

Are you feeling uninspired and frustrated with creating content for your brand?

Are you overwhelmed about what you should be creating, and how often and where to publish it?

Waiting until you have the perfect idea and then how to implement that idea perfectly?

You’re certainly not alone! Creating engaging content for your brand to share on social media, your website, email and digital marketing is super important for your business but it can be incredibly overwhelming.

Which is why I’ve brought back one of my previous guests, Sharon Hunter. Sharon sold her successful product business and discovered just how much she loved that creating role and started a new service based business creating images and videos for product brands.

And today she has some great tips for all of us including:

• Ideas on where to find inspiration with your own content,
• Simple tips on how to get started including where and when,
• The importance of consistency,
• How to get over the inferiority complex and to stop comparing yourself to others,
• And so much more!

For the full show notes and links mentioned in this episode visit https://www.catherinelangman.com/episode-147

Today I get to talk about one of my favourite subjects, email marketing!

But it’s really a double hit combo of favourite subjects as I’m going to be talking about email marketing AND data… and for all those who may have been following my content for awhile you know that these two topics gets me more excited then my coffee machine!

In previous episodes I’ve talked about how email marketing helps you reach your audience and grow your brand but it can also significantly increase your profitability, specifically when you’re running paid ads.

Which sounds absolutely wonderful and amazing, and it really is. 

But what about just on its own: how profitable can your Klaviyo account be and how do you influence that and measure that?

We’re going to need to look at the data! 

Find the show notes and links mentioned in this episode at https://www.catherinelangman.com/episode-146/