Welcome to the Salty Little Business Podcast — a practical space for creative entrepreneurs, small business owners, and digital brands ready to stop coasting and start converting.
Hosted by Mandy Ford — marketing strategist, and founder of High Tide Strategy.
I’ve spent the past decade helping small businesses build marketing systems that don’t just look good, but actually work. If you're ready to sharpen your strategy, scale sustainably, and finally understand what drives real results — you’re in the right place.
This podcast is your front-row seat to what actually grows a business in today’s market — especially when you’re not backed by a team of ten or an unlimited ad budget.
We talk about the marketing that matters:
- SEO strategies that get your website seen
- Pinterest marketing that brings in traffic on autopilot
- Instagram content that sells without sounding salesy
- Showit websites that convert
- Paid ad strategies that don’t waste your money
- Email marketing, lead gen, analytics, and more
But this isn’t a list of checkboxes. This is the place where we break down the why, simplify the how, and build a marketing foundation you can actually grow with.
Each episode is designed to help you:
- Understand the strategy behind your visibility
- Connect your marketing efforts into one streamlined system
- Move from just creating content to driving measurable growth
Whether you’re a photographer, designer, product-based brand, service provider, or a multi-passionate entrepreneur trying to do it all — you’ll leave each episode with clear insights, strong direction, and next steps you can actually implement.
This podcast also serves as the doorway into The Marketing Lab — my program for entrepreneurs who want to learn how to think like a strategist and market like a pro. Inside, we go deeper into the systems, tools, and strategies that power the kinds of businesses that grow without burning out.
And if you’re not the DIY type? That’s where High Tide Strategy comes in — my full-service marketing studio that offers everything from website design and SEO to full ad strategy, brand launches, and more. We work with high-growth, high-vision businesses ready to elevate their online presence and performance.
So whether you’re just getting started or scaling something big — Salty Little Business was created to meet you where you are and challenge you to think bigger.
New episodes drop weekly, each packed with honest conversations, tactical strategies, and the kinds of insights you won’t find in the typical online business echo chamber.
Hit subscribe, check out the episodes that speak to your current season, and when you’re ready — head to hightidestrategy.com/podcast to get more resources, learn about The Marketing Lab, or apply for full-service support.
This is Salty Little Business — where strategy isn’t a secret, and your marketing finally starts to make sense.
