Wow-- episode 100!

Podcasting expert John Tyreman provides tips on using your podcast to get clients, including:

1. Figuring out the right format for your podcast.
2. How to get guests without stress.
3. How to promote your podcast.
4. What equipment you do (and don't) need

And so much more.

And if you're a solo professional, looking to convert podcast energy into clients, you'll want to use Mimiran as an "anti-CRM" to hone in on your ideal clients and guests, nurture relationships with them, and use lead magnets as a way to convert listeners to conversations and clients.

Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life first, despite some interesting obstacles (there's a literal exploding toilet), and build her business around her life, instead of trying to squeeze her life into what's left over from work.

She set up shop in Bali and started the Screw the Cubicle blog while serving clients around the globe, and now travels around the world.

If you'd like more freedom in your business and your life, learn from Lydia's approach to creating a business that works for you, instead of you working for it.

And if this business is a relationship business, that means it's a conversation business, and you'll want to use Mimiran as an "anti-CRM" to hone in on your ideal clients-- the people you want to invest your limited time with-- and stay in touch with them.

While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get published in magazines and journals to boost your profile and attract ideal clients.

Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling (with follow-up features that help you implement Erica's strategies, and lead magnets to help you turn them into conversations and clients).

Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with Arthur Anderson (back in the day) and now helps other solo consultants grow their practices without working more. This comes from growing authority, so more people seek you out.

Unfortunately, some people try to build their authority to avoid talking to people, but having conversations is the best way to get clientsa and build your authority.

In this episode, Rochelle helps us understand how we can build our authority and have conversations, even if we're introverted.

(And of course, nothing like having Mimiran, the fun, "anti-CRM", specifically made for independent consultants, to help you both build your authority and have lots of great conversations with the right people.)

"As entrepreneurs we're typically in relationship with our thoughts about people, versus people themselves", says Bridget Hom, mindset coach and author of Stuck on Ready. In this episode, Bridget discusses how to hire (and fire) the right mental team inside our own head, so we can have real relationships with people outside our heads, and move our business (and life) forward.

Find Bridget at https://www.bridgetofreedomcoaching.com/ or connect with her on LinkedIn.

Listen to more episodes at www.salesfornerds.io.

And check out Mimiran, the fun, anti-CRM for independent consultants who love serving clients, but hate selling. 

If you want to make more money with less stress as a consultant, it helps to move from implementor to advisor.

Philosophy major and accidental "consultant to consultants" Kevin Whelan steps through his journey from building inexpensive websites to advising firms on their digital marketing projects, to advising other marketing agencies on moving up the value chain.

Don't miss it.

Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, helping you create and nurture relationships with your ideal clients and partners, without being "sales-y'. Start a free trial here.

Taking good notes is essential for effective meetings, but most of us never learn how to do it well.

In this episode, Richard White, founder and CEO of Fathom.video, a Zoom note-taking tool, explains how challenges with note-taking at his previous company led him to create this solution.

Reuben wanted to do this episode because he uses Fathom every day (see the show notes for a view of Reuben's custom bookmarks).

Get your free Fathom account.

And of course, Fathom pairs nicely with Mimiran, the fun, "anti-CRM" for independent consultants, letting you enjoy great notes with less effort, so your flawless follow up is easy. Start a free trial here.

Learn how Tom Jackobs went from almost going broke because he didn't know how to sell to hitting a 90% close rate by selling through stories.

Tom's storytelling approach is authentic and doesn't require fancy sales techniques, just being attuned to the prospect and caring about their success.

How do you show appreciation for your best clients and partners?

In this episode, Steve Buzogany from The Appreciation Advocate discusses how to turned around his real estate sales career and turned his gift for gifting into a whole new business, and how you can apply those same techniques to build deeper relationships, get more referrals, and better clients.

Find Steve at AppreciationAdvocate.com.

For a system to track referrals, and the business you get from them, plus lead magnets, proposal automation, e-signature, and more, without the complexity of enterprise CRMs, check out Mimiran, the fun, "anti-CRM" for independent consultants.

Wayne Mullins, founder of Ugly Mug Marketing and author of Full Circle Marketing: Tranform Your Marketing & Turn Customers Into Evangelists stops by Sales for Nerds to help you focus marketing on what gets results, not what's prettiest or shiniest.

Learn how he grew a landscaping business with donuts (and other marketing tricks), why sales and marketing have to work together, how to get more referrals, and more.

Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling, which will help you implement a lot of Wayne's advice, but can't deliver donuts.

In this episode, former management consultant turned referrability expert Jay Kingley explains why he doesn't like referrals (seriously), and how to get the right kind of referrals.

Jay shares how he became the partner with the best sales results, despite hating sales and the usual client entertainment song and dance.

Plus, learn why 98% of people have the wrong format for their elevator pitch, and what to do instead.

Sales for Nerds-- see show notes for all episodes.

Track referrals, including how much business you get from them with Mimiran, the fun, "anti-CRM".

You don't want "word-of-mouth", you want to put words in people's mouths, so they say the right things about you when you're not around.

Michael Roderick shares how he went from high school english teacher to Broadway producer in 2 years, by getting people to say (good) things about him when he wasn't in the room.

Michael shares his A.I.M. principles for referrability and how the L.E.S.S. pneumonic helps you be more memorable.

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.

In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.

This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

If you feel stuck at a job, or even in your own business, wondering why you don't have the passion for it anymore, Franklin Taggart, host of the "Your Own Best Company" podcast, can help you find the right path to create a business (and life) that's engaging and fulfilling (and profitable).

More info and full show notes at www.salesfornerds.io.

Want a system to help you create and nurture business relationships and have fun doing it? Check out www.mimiran.com, the fun, "anti-CRM" for independent consultants.

Join guest Mark Firth as he shares his journey in digital marketing (and around the globe, from London to Bogota to Florida), and how he realized that posting on social media didn't give long last results. But YouTube's algorithm is different, and can help you connect with an audience.

Find out more at www.salesfornerds.io.

And check out Mimiran, the fun, anti-CRM for independent consultants at www.mimiran.com. 

Doubling your revenue seems like a big task, but in this episode, Michael Buzinksi, author of The Rule of 26, shows you how you can improve 3 key metrics by 26%, to double your business.

He also discusses the order to address the different metrics, and how to handle common problems.

Of course, this advice pairs well with Mimiran CRM for independent consultants.

Get the show notes and other links at SalesForNerds.io.

Hourly billing is the industry standard, but it creates perverse incentives for consultant and client.

Jonathan Stark is a former software developer turned consultant, and host of the Ditching Hourly podcast. He shares his journey from realizing how hourly billing was hurting his firm to making more money with better clients and more success with value-based fees.

He covers how to get more money upfront, how to set the prospect's mind at ease, even at higher price points, and much more.

Catch this episode and more at https://www.salesfornerds.io.

To implement some of the ideas in this episode, including offering multiple choices for prospects in one proposal, check out Mimiran, the fun, "anti-CRM" for independent consultants: https://www.mimiran.com. 

Corrie Loguidice was set to inherit the family business, but a series of traumatic events led her to change course and strike out on her own.

Applying the lessons she had learned as an art major (you read that right) and a marketer, she built her own consulting practice and now helps other professionals leave the corporate world to start their own consulting businesses. Learn how to do this the right way, straight from Corrie.

Julie Brown lauched never thought of herself as a master networker or professional speaker, but when someone asked her to give a talk on networking and the room was packed and people in the audience asked her to come talk to their firms, she knew she was on to something.

In addition to being a captivating speaker, Julie puts in the "work" to build the "network". Learn how you can do that the right way, the authentic way, without feeling slimy or overwhelmed, and having fun the whole time.

We communicate not just with words but with tone and body language. Voice coach Cynthia Zhai discusses how we can communicate confidently by being intentional about voice. We can't all sound like Morgan Freeman, but we can improve how we talk to be more effective.

AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI). 

I decided to go to the source and have a conversation with ChatGPT from OpenAI.

It was mindblowing, scary, and uncanny, all at the same time.

Take a listen and decide for yourself, plus get tips on using AI for your business.

Brought to you by Mimiran, the fun, "anti-CRM" built for solo consultants who love serving clients but hate selling, not a VP of sales who wants to keep track of a sales team. Find out more, get proposal templates and other resources, and start a free trial at www.mimiran.com.

Will Russell never set out to start a marketing agency, and as an introvert he wasn't excited about sales and marketing. But he knew his strengths and weaknesses, and created a spreadsheet to track his activities and their results. Almost everything he tried failed. But one tactic worked very well. Learn what he did and whether it will work for you.

Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized.

Tim also delves into how to find your ideal customers, and why you have to go where they are, because the number one problem solopreneurs face is that their best clients don't even know they exist...

Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling.

Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV show discusses how he learned that his network was his net worth, and how you can do the same, even (especially?) if you're an introvert who doesn't like selling.

Brought to you by Mimiran, the fun, "anti-CRM" for solo consultants who love serving clients but hate selling, with networking features to make Steve's advice easier to implement.

Former middle school teacher and TEDx speaker Laura Briggs just released her first book, Start Your Own Freelance Writing Business, and she joins Sales for Nerds to demystify SEO for the busy small business owner. Learn:

• Why you don't need to spend thousands of dollars on SEO to get some traction.
• How to find out the right keywords.
• How to write for both humans and Google.
• How to fit all this into an already overloaded schedule.