saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #8, Anna Nadeina talks with Niklas Hanitsch @SECJUR, platform offering data protection solution.

-----------Episode's Chapters--------------

00:00 - Introduction to Secure and Its Founder

02:56 - The Journey from Law to Tech

06:11 - Transitioning from Consultancy to Product

09:03 - Understanding Customer Needs and Market Dynamics

11:57 - The Decision to Raise Funds

15:10 - Navigating Challenges and Restructuring

17:57 - Spiritual Awakening and Personal Growth

24:03 - Conflict Resolution and Company Culture

30:12 - Future Plans and Lessons Learned

Niklas - https://www.linkedin.com/in/hanitsch/

SECJUR - https://www.secjur.com/

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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #7, Anna Nadeina talks with Janis, Co-founder & CEO of Weflow, an advanced pipeline management & forecasting tool.

Janis - https://www.linkedin.com/in/janiszech/

Weflow - https://www.getweflow.com/

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LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #48, Anna Nadeina talks with Lisa, CEO of zenloop, a Customer Experience Action Management Platform, and one of the brands saas.group acquired last year.

Lisa - https://www.linkedin.com/in/lisarentrop/

zenloop - https://www.zenloop.com/en/

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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #14 we are talking with Ryan Singer, the member of the initial 3-people team at 37signals, now author of Shape Up: Stop Running in Circles and Ship Work that Matters, and the founder of Felt Presence, helping product teams stop running in circles and regain the thrill of building. In this episode, we help you uncover the secrets of successful project management as we navigate through fixed project duration and the art of asking the right questions with Ryan. Understand how Shape Up impacts businesses of all types - whether you're bootstrapped or VC-backed, there's something for everyone here. We help you shift your paradigm from estimating timelines to setting project time limits and make you realize that the specifics of Shape Up implementation can vary according to your company type. Ryan shares his invaluable insights on creating a repeatable process that doesn't rely on one person's knowledge. We discuss the importance of a unique ratio of developers to designers and its influence on the product vision. Finally, we touch upon ensuring that technical factors are taken into account during project planning.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #13, we are talking with Nicolas Saliba, the founder of Tryane Analytics (https://tryane.com/en/), a cross-channel analytics platform that helps internal communication professionals to be more efficient. Nicolas talks about personalizing your customer communication for users and customers and why blasting the same message on different channels doesn't work. He also shares his new approach that he uses for customer acquisitions. We also discuss the most critical moments of Tryane and how Nicolas and the team were able to overcome them to become stronger. We talk about the dynamics of the sales team that Nicolas finds the best for his business, and why he thinks there should be a clear differentiation between the people who find and nurture the leads and the "closers". Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In episode #9, we are talking with Sarah Hum, co-founder @Canny, a user feedback management solution that helps companies collect, prioritize, and track customer feedback. Sarah is sharing her way of working with customers and prioritizing their feedback based on how much they are paying, their role in the company, and how much value they are getting out of the product. Her vision is that not all customers are equal and that relying only on the volume of feedback is the wrong approach. Sarah is talking about the things they offer to their team in order to hire the best talent. They do annual retreats, offer an equity piece, a competitive salary, and the flexibility to work pretty much anywhere in the world.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #8, we are talking with Charles Miglietti, CEO & Co-Founder - Toucan, a customer-facing analytics platform that empowers organizations to drive engagement with the best end-user experience. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #7, we are talking with Dean McPherson co-founder @Paperform/@Dubble.Dean talks about the importance of a strong company culture and the unique approach he and his wife and co-founder Diony are taking toward it. He talks about the dynamics of working alongside your life partner and why it makes great sense in their situation. We also discuss the way they acquired the first customers for Paperform and how selling life deals helped them secure funds to successfully bootstrap the company further. Dean also shares the way they prioritize features for their roadmap and why customer communication always plays a great role in it.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #5, we are talking with Antoine Minoux, co-founder @Fernand/ImprovMX. Antoine talks about the way he bootstraps 2 companies while also being the Principal Designer at Yelp working there a 4-day week. He shares his vision of juggling both roles, the hacks that help him hire the best talent even if they can't necessarily compete in terms of salary. We also discuss the approach of buying SaaS instead of building your own software. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #47, Anna Nadeina talks with Mikael, Founder of Funnelytics, a tool designed for mapping and analyzing marketing funnels.

Mikael - https://www.linkedin.com/in/mikaeldia/

Funnelytics - https://funnelytics.io/

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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #4, we are talking with Jason Fried, Co-Founder of 37signals, Basecamp, Hey.com. Jason talks about ONCE.com, a new domain they acquired recently, and the idea behind it. We discuss the pricing of commodity products that founders need to use, and how important it is to give them more options. Jason also shared his opinion about pricing and retention strategies, and they are implemented throughout the suite of products they're building. We also talked about company culture and why Jason thinks there's very little you can do about it. "You don't build it, it just is". Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. I'm your host Anna Nadeina, Head of Growth at saas.group. In this episode #3 of season #,2 we are talking with Bob Stolk, founder of Hello Ivy, a lightweight tool that's designed for speed and performance.Bob talks about leveraging indie makers' communities for idea validation and growth. He shares his vision about the importance of bringing the best possible user experience for B2B SaaS products and giving extra focus to the tools' design. Bob also discusses the journey it took to pivot from B2C to B2B market, and why he thinks B2B is so much harder to break into. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group

Podcasts have been game-changing for many companies in the last few years. But how do you launch one that truly delivers value and works for your business?

Join Jason Bradwell, the Founder of B2B Better agency and the host of B2B Better Podcast, and Anna Nadeina, Head of Growth at saas.group and the host of saas.unbound podcast for a live AMA where they share some hacks that make podcasts work for brands and answer your questions about launching your own!

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Twitter - https://twitter.com/SaaS_group

Website - https://saas.group/

Talent acquisition has remained a very hot topic throughout 2023. So we couldn't leave this one behind, and had an AMA about navigating talent acquisition! Tune in to our discussion with Katerina Trajchevska, CEO of Adeva, a global talent network, and Ferenc Csonka, Lead Recruiting Partner at saas.group.

Some of the things we've discussed:

1️⃣ effectively attracting top talent in highly competitive markets

2️⃣ the key challenges in hiring remote employees and how to address them

3️⃣ the most effective ways to reduce time-to-hire without compromising the quality of candidates

4️⃣ effective hiring within tight budget constraints?

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

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Twitter - https://twitter.com/SaaS_group

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Technical due diligence is one of the core processes in M&A deals. How do you prepare for it if you're using open source or AI to power your SaaS products? And how is AI going to change the approach to Tech DD in the future? These and many other questions we've answered during our next AMA with Thomas Frieling, Founder and Managing Partner at TechMiners, and Tobias Schlottke, Co-Founder and CTO at saas.group 🛠

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

PLG (product-led growth) has been the hottest potato in SaaS in the last couple of years, and Wes Bush knows exactly how to help you implement it from the ground up with great success.

Wes Bush is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast. His vision is for every company to have a free product experience that enables them to serve before they sell. Wes created the ProductLed System™️ as a simple way of helping companies holistically implement product-led growth from the ground up with great success.

During our chat, we talk about the most holistic ways to implement PLG framework for your SaaS business and how to use it to scale your company past 8 figures.

Stay up to date:

LinkedIn - https://www.linkedin.com/company/14790796

Twitter - https://twitter.com/SaaS_group

Website - https://saas.group/

George Chasiotis, the Managing Director at Minuttia and Shannon Kelly Ash, the Content Marketing Lead at saas.group at our first AMA of 2024 🚀 about Content Marketing and SEO best practices for B2B SaaS companies! Live AMAs at saas.group is our way to bring even more value to the SaaS founders who'd like to take their businesses to the next level.

This time we're talking to SEO and Content Marketing experts to shed some light on the best practices that will help you perfect your Marketing and SEP strategies in 2024.

Here're some of the things we'd like to discuss:

1. The current financial environment and its impact on growth-oriented services;

2. How industry changes affect how companies approach content marketing;

3. Why the old content marketing playbook isn't working anymore;

4. The characteristics of the new content marketing playbook;

5. The false promise of AI.

Stay up to date:

LinkedIn - https://www.linkedin.com/company/14790796

Twitter - https://twitter.com/SaaS_group

Website - https://saas.group/

oin us for an insightful AMA! This time about all things Content operations and SEO with Ane Wiese, SEO Lead at saas.group and Mila Di Bella⚡️, Content Operations Specialist at MilaDiBella.com 😎 where we unravel the mysteries of seamlessly integrating Content Operations and SEO in the dynamics of B2B SaaS.

We will deep dive into the ever-evolving landscape of digital visibility and user engagement.

Some of the topics we want to explore:

1. 2023 SEO Surprises

2. 2024 Predictions

3. AI in Action

4. Scaling Quality Content

5. SEO Safeguarding

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #46, Anna Nadeina talks with Brian, Founder and CEO of FusionAuth, the authentication and authorization platform for developers, and CleanSpeak, a profanity filtering & moderation tool.

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Join us for a LIVE AMA on the intricacies of Tech Due Diligence in SaaS acquisitions. We'll discuss what's included, common pitfalls, OSS-related risks, and more.

Our guests: Chris Philipps, Founder of Phillips & Byrne with more than 20 years of experience in the Tech and startup industry. Former engineer and CTO-turned-CEO/Managing partner. Tech advisor and selective angel investor. Tobias Schlottke, Co-Founder & CTO saas.group. Co-Founder of OMR(dot)com, Co-Founder of alphalist, and an experienced CTO passionate about tech.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Curious about the nuances of product marketing in the early days of your B2B SaaS venture? Join us for an insightful AMA session with two seasoned professionals in the field: Ashley Cheng, Head of Growth and Product Marketing at Usersnap, and John McKiernan, Product Marketing Lead at Atlassian. Gain practical insights, ask candid questions, and navigate the intricate landscape of pre-product-market-fit product marketing. This is your chance to gather invaluable knowledge and strategic tips for steering your B2B SaaS ship through the uncharted waters of the early stages.

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Join Gonzalo de Lomana, founder of SaaS Growth (https://www.saasgrowth.eu/) and Natalia Camp (Pambakian), the sales manager of ScraperAPI (https://www.scraperapi.com/) to talk about bringing sales-led motion into a PLG environment. We are going to talk about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads and the products have mostly been driving the growth of the saas.group's businesses, as well. We will explore creating a sales-led strategy from scratch. Other topics we'd like to discuss are: 1. Upselling / increasing contract value of current clients 2. How to cater to both self-serve, SME clients and enterprises on the website 3. How to create urgency 4. How to showcase value 5. Perfect demo Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #50, we are talking with Tim Schumacher, Co-Founder of saas.group (https://saas.group/), a founder-friendly private equity that acquires bootstrapped SaaS businesses. Tim talks about the way saas.group acquires companies and what are the criteria for being acquired. Why it's not only the tech stack and the financials the potential acquirer is looking for, but also a great cultural fit.

Tim also shares his vision behind acquiring bootstrapped companies and why he thinks it'll be easier to integrate them into the bigger picture.

Tim talks about the important factors acquisition companies are looking into before closing the deal, and explores the impact of market and economic trends on M&A.

A deep dive into SaaS acquisition strategy. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/1479...

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #49, we are talking with Jason Fried, Co-Founder of 37signals, Basecamp, Hey.com. Jason talks about the no-meetings setup they've got going on in the companies. Why it's important to understand the goals of the project before anyone starts to work on it. How pretty much everything you can discuss, you can discuss without the video which usually slows down every meeting. He also shares the way small teams allocated to each project work and why there's no marketer in that setup. We discuss the unique ways to integrate new people into the team, and how important it is to have honest conversations with the team members about their performance. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #45, Anna Nadeina talks with Bethany, Co-founder & CEO at Sendspark, The #1 Platform for Video Selling.

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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #44, we are talking with Girish Redekar, the co-founder of Sprinto (https://sprinto.com/), a cloud-native platform, purpose-built to solve the security compliance needs of fast-growing cloud companies. Girish talks about the reasons a SaaS business would consider getting their security compliance sorted and the aspects that go into the decision-making process. Girish also shares his vision for doing demo calls for Sprinto and the reasons why demo calls are better than the best documentation. How it's easier for the users and the customers to share their questions and concerns about the product with a real person. And why it helps the team with growth. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #39, we are talking with Jane Portman, co-founder @Userlist (https://userlist.com/ ), an automation tool for sending behavior-based messages to your SaaS users. Email marketing is something Userlist leverages for its growth as well and Jane is sharing the tips that help activate the free users and upsell your paying customers if you have a freemium version of your business. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #44, Anna Nadeina talks with Liam, CEO and co-founder of Time Doctor, a time-tracking software tool designed for remote and in-office teams.

Liam Martin - https://www.linkedin.com/in/liammcivormartin/

Time Doctor - https://www.timedoctor.com/

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saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #27, we are talking with Baird Hall, Co-Founder and CEO of Churnkey (https://churnkey.co/ ), a customer service software that makes it easy to manage and connect with customers, and truly help them succeed. Baird talks about the way a founder's journey changes from building the first to building the fourth company and if it gets easier. How to switch from B2C to B2B business and how different they are. Why having a great team and a support system helps founders along the way. He shares the hacks for customer retention that works for Churnkey, and much much more. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/1479... Twitter - https://twitter.com/SaaS_group