Running Industry Alliance (RIA) Podcast – Détails, épisodes et analyse

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Running Industry Alliance (RIA) Podcast

Sport

Business & Entrepreneuriat

Éducation

Fréquence : 1 épisode/55j. Total Éps: 24

This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic.

“The podcast focuses on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”.

Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to become the collaborative podcast Running Industry Alliance Podcast (RIA) in association with supersonic from 2023 onwards. The business-to-business (B2B) collab series will encompass episodes featuring chats with various RIA Member guests “in conversation with” about the running industry.

This collaborative podcast is hosted by Matt as Anchor with Becs, Tom, Phil and other RIA Team rotating on episodes around various content and expertise.

Running Industry Alliance (RIA) is a member-based independent national trade (B2B) organisation built for purpose for the UK & Ireland Running Industry with global reach. Running Industry Alliance exists to collectively assist RIA Members to drive the Running Industry forward to improve the Sport and Business of Running, and holds the annual The Running Conference (TRC) as well as other RIA Member events.

Find out more here:

www.runningindustryalliance.com

www.therunningconference.com

Follow our socials on LinkedIn, Instagram, X and Facebook

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https://www.runningindustryalliance.com/
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https://www.therunningconference.com/
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https://www.runningindustryalliance.com/conference/
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Running Industry Alliance Podcast – Episode #23 World of Triathlon LIVE powered by TriDot with Stuart Walker, Founder and Event Director

Saison 2 · Épisode 23

mardi 20 janvier 2026 • Durée 24:30

🎙️ Episode 23 – World of Triathlon LIVE powered by TriDot | Set to Unite the Multisport Industry at ExceL London with Stuart Walker, Founder and Event Director

🎙️ Hosted by Matt Ward (Supersonic)

In this episode, we sit down with Stuart to talk about how it is a collective effort to get more people into doing triathlon, and what inspired Stuart to sign up for his first triathlon and learn to swim when he was 41. We also find out about his background in the exhibition space and what led him to put together the UK’s only dedicated multipart exhibition.

World of Triathlon LIVE powered by TriDot will bring together the entire multisport community on 28-29 March 2026. Designed as the ultimate destination for everyone from newcomers to elite athletes, the event offers an exciting platform for brands to connect directly with a passionate and curious audience, creating the largest triathlon brand activation and retail experience in the country.

We dive into:

The volume of people in the UK doing triathlons already
The perceived barriers of entry
The goal of getting 10,000 people to the show, including swimmers, cyclists and runners
Stuart’s vision for the next few years
How to get involved and be there in March

Join the Industry at ExceL London & get in touch now!

World of Triathlon LIVE powered by TriDot takes place 28–29 March 2026 at ExceL London.

For exhibitor and partnership enquiries please contact stuart@worldoftriathlonlive.com

For updates and visitor registration, visit www.worldoftriathlonlive.com

🎧 Tune in now on all major podcast platforms including Apple, Spotify, Amazon and more

🗓️ Mention of The Running Conference presented by haku (save the date for 2026: 6th to 8th December) and the role of Running Industry Alliance (RIA) and Triathlon Industry Alliance (TIA)

There is a direct link to the podcast on Running Industry Alliance (RIA) website also.

Thank you for listening, subscribe to be first to hear the latest episode drops!

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Running Industry Alliance Podcast – Episode #22 featuring Chris Walsh - adidas

Saison 2 · Épisode 22

vendredi 10 octobre 2025 • Durée 36:25

Running Industry Alliance Podcast

Episode 22 🎙️ adidas | Performance, Purpose & Progress with Chris Walsh, VP Brand - North Europe adidas - hosted by Matt Ward / Supersonic & Phil Benton / Running Industry Alliance (RIA).

In this episode, we sit down with Chris Walsh to explore how adidas continue to shape the running landscape - blending performance innovation, purpose-driven action, and a future-focused mindset.

We dive into 👇
🏃‍♂️ The evolution of adidas in running with a discussion about product development, partnerships, events and athletes
🌍 Sustainability, culture & community impact
🤝 Collaboration and connection across the industry
🚀 Leadership, innovation & what’s next for the brand

A brilliant, forward-thinking conversation with one of the biggest names in sport - and a must-listen for anyone working in or inspired by the running industry.

🎧 Tune in now on all major podcast platforms including: Apple | Spotify | Amazon or search for Running Industry Alliance Podcast

🗓️ Mention of The Running Conference presented by haku (7th to 9th December) and the role of Running Industry Alliance (RIA)

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Running Industry Alliance Podcast - Episode #13 - featuring Vicki Turner, Sales & Marketing Manager at Bridgedale

Saison 1 · Épisode 13

vendredi 7 juin 2024 • Durée 27:20

Running Industry Alliance Podcast in association with supersonic – Episode #13 featuring Vicki Turner now live!

Matt is in conversation this month with Vicki Turner, Sales & Marketing Manager at Bridgedale.

“All we are trying to do is keep people comfortable on the trails, whether they are walking or running. That’s it, that’s our end goal to make durable, comfortable socks. It’s a small ambition if you like but it makes a big difference to people.”

Vicki Turner, Bridgedale

In this episode we discuss the history and heritage of the brand with Vicki, and how Bridgedale doesn’t just design socks but makes them. Their factory at the tip of the Strangford Lough, Newtownards, near Belfast in Northern Ireland has been knitting socks since WW1, when the first army socks were made. The strong heritage in hosiery is a feature of the Bridgedale brand and several of the team have been working in the factory for over 40 years, so they definitely know their socks!

Matt and Vicki discuss Vicki’s journey and background in the outdoors, the brand’s strapline of why “Little things matter”, how trail running has contributed to the growth of the brand, and the success of their collaborative product development process with the end user that also led to the latest Trail Run range. We also learn about the environmental side, yarn suppliers, and Bridgedale’s commitment to the highest standards of animal welfare.

Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.

There is a link on the homepage of the website and the podcast is also available to listen to on the following platforms:

Apple | Spotify | |

Running Industry Alliance Podcast - Episode #12 - featuring Hannah Beecham MBE, Founder of RED January

Saison 1 · Épisode 12

mercredi 8 mai 2024 • Durée 34:52

Matt and Becs are in conversation with Hannah Beecham MBE, Founder of RED January.

"When RED January began it was at the point in time when we were really on the cusp of talking about the relationship between movement and mental health. Now we know the benefits it is really around empowering and supporting people to move in a way that works for them" Hannah Beecham MBE

RED January is designed to support people through winter and tackle increasing inactivity levels. Recent research shows that 1.8m adults are less active in the winter.
RED focuses on setting realistic movement goals for every day in January. Goals that work for its community and their lifestyles, giving that community a real chance of continuing throughout the year.
RED also represents a supportive community. People across the globe coming together to empower each other.

In this episode we discuss with Hannah the foundations and beginnings of RED. Hannah's inspiration from trying to find resources to help her mum through to celebrating RED's 10 year anniversary with the REDers and the community!

We discuss supportive and collaborative partnerships and how to get involved in RED, and why RED is working closely with RIA.

A decade of movement accumulating to the launch of an additional RED resource on the 13th May, launching as part of Mental Health Awareness Week and establishing further good habits around movement and the benefits to mental and physical health. Find out more about this in this episode as we announce and talk through with Hannah.

Mental Health Awareness Week 2024 takes place from 13th to the 19th May, with the theme this year of “Movement: Moving more for our mental health”.

Thanks for listening!

Host & Guest:

HOST & ANCHOR: Matt Ward LINKEDIN
CO-HOST: Rebecca (Becs) Richardson LINKEDIN

Running Industry Alliance Podcast - Episode #11 - featuring Charlie Allen, Founder of RUNSOCIAL

Saison 1 · Épisode 11

mardi 2 avril 2024 • Durée 35:28

Matt and Tom are in conversation with Charlie Allen, founder of Run Social.

‘RUN SOCIAL is a free after work weekly networking event designed to create a healthy, fun, and alcohol free platform for socialising, networking and exercising. It is a social running club where people can enjoy their running, improve the health, and meet new friends and expand their professional networks all at the same time.’

In this episode we hear all about the rapid growth of Run Social, Charlie’s own journey with running from being stood on London Bridge by himself hoping others would show up to run with him to what is today a network of events across the UK, international trips and the healthiest night out in London!

Having come from the worlds of professional sport and recruitment, Charlie is refreshingly not hampered by traditional views and ways of working and his entrepreneurial spirit and drive to succeed have sparked a community where people feel safe, are willing to share experiences and return time after time.

We hear about Run Socials grand ambitions for the future, why partnerships with brands are working and how being a member of Running Industry Alliance has worked for Run Social.

Charlie is a fascinating person with a wealth of ideas and creativity; listeners will get the sense that Run Social will only grow and grow and become a community highly valued and sort after by many.

Go to https://www.linkedin.com/company/run-social/ to find out more or pop along to one of the 15 free Wednesday night run clubs and join in.

Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.

Host & Guest:

HOST & ANCHOR: Matt Ward LINKEDIN

Running Industry Alliance Podcast - Episode #10 - featuring James Vickers

Saison 1 · Épisode 10

vendredi 1 mars 2024 • Durée 33:38

Welcome to Episode 10 of the Running Industry Alliance Podcast in association with supersonic!

Matt is in conversation this month with James Vickers, CMCO of Muuvr.

"Muuvr is much more than a sports rewards app. It is the heart and soul of a new breed of visionary sports community that is committed to independence, inclusiveness, transparency and the transformative power of sport to move the human race forward".

JOIN THE REVOLUTION, JOIN THE MUUVMENT

In this episode we discuss the fast development of technology and Muuvr, an endurance sports application that motivates athletes to be more active through rewards and community. We discuss the benefits for community members and also for businesses to get involved.

This episode not only gives you an understanding of Muuvr and what they want to achieve for everyone through the transformative power of sport to move the human race forward, but also what is coming and the benefits of technology application to achieve new world experiences. Empowering active people to take ownership of their active lives.

"Our community athletes trade get rewarded for their activities with Muuvs, a virtual currency, these Muuvs can then be exchanged for a huge range of rewards in the Muuvr Marketplace, from the latest sports gear to exclusive event access to funding for health and wellness R&D for the benefit of the wider world".

James is a seasoned CMO with in-depth knowledge and experience of the endurance sports marketing landscape, the fast moving pace of technology, data deep dive to understand product requirements and growing communities members.

At the close of the episode we appreciate the honest discussion of why Muuvr joined Running Industry Alliance (RIA) and the interesting benefits they got from attending The Running Conference.

Go to muuvr.io for further details about Muuvr and links to download the app.

Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.Host & Guest:

Running Industry Alliance Podcast - Episode #9 - featuring David Birch

Saison 1 · Épisode 9

jeudi 7 décembre 2023 • Durée 40:27

Welcome to Episode 9 of the Running Industry Alliance Podcast in association with supersonic!

Matt & Becs are in conversation this month with David Birch, CEO & Founder of Endurance Zone and Creator of CEO Unplugged.

“The rewarding way to engage, retain and learn about your customers”

We are keeping the conversation going in this episode looking at areas like:

> Fast growth of a business and how to manage that
> Funding tips and business learnings
> Finding a key focus on rewards and what that means
> Managing a business in challenging business times
> What is the secret source to business success ......

We close the episode discussing how Endurance Zone can help the running industry and events more and the launching of CEO Unplugged!

Value, insight, education and business learnings are all happening on this podcast, don't miss it!

Go to www.endurancezone.com for further details about Endurance Zone,

Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.

Hosts & Guest:

HOST & ANCHOR: Matt Ward LINKEDIN
HOST: Rebecca Richardson LINKEDIN
GUEST: David Birch LINKEDIN

Useful links:

Running Industry Alliance WEBSITE
Running Industry Alliance ON INSTAGRAM
Running Industry Alliance ON TWITTER

Running Industry Alliance Podcast - Episode #8 - featuring Sophie Power

Saison 1 · Épisode 8

vendredi 3 novembre 2023 • Durée 31:31

Welcome to Episode 8 of the Running Industry Alliance Podcast in association with supersonic!

“Getting more women on start lines and making racing better for women”

Matt & Tom are in conversation this month with Sophie Power, Founder of SheRACES.

Sophie Power, GB Ultramarathoner famous for running the UTMB 106 mile race whilst breastfeeding her 3 month old as she was denied the opportunity to defer her place, founded SheRACES to get more women on start lines, improve their experience and value the competitive female race equally.

In this powerful and educational episode Sophie chats about how to actively remove the barriers for women, the importance to understand that a woman’s experience is different to a man’s from language used through to imagery and logistics at events, and how the interaction between women and different parties, brands and event organisers can work positively on many levels.

Go to www.sheraces.com for further details about SheRACES and to download the guidelines for races that Sophie talked about, email hello@sheraces.com for more information and follow @she.races on Instagram.

Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.

Hosts & Guest:

HOST & ANCHOR: Matt Ward LINKEDIN
HOST: Tom Kerry LINKEDIN
GUEST: Sophie Power LINKEDIN

Useful links:

Running Industry Alliance WEBSITE

Running Industry Alliance Podcast - Episode #7 - featuring Andy Caine

Saison 1 · Épisode 7

lundi 9 octobre 2023 • Durée 52:50

Welcome to Episode 7 of the Running Industry Alliance Podcast in association with supersonic

Today is World Mental Health Day, a day to talk about mental health and remind everyone that mental health matters. It’s also a day to let people know that it’s okay to ask for help, no matter what you’re going through.

An appropriate day to release the latest Running Industry Alliance (RIA) Podcast, episode #7 “Men's Mental Health - A Personal Journey and now a career” with Andy Caine. An honest and open discussion.

“Men's Mental Health - A Personal Journey and now a career”

Andy Caine (former Nike, Puma, Foot Locker, Athlete Manager and International Athlete), Founder of In The Now How, a company which specialises in connecting to the best versions of ourselves and others. Focusing on mental fitness and resilience practices to remain centred, healthy and happy in a frantic society that pulls us off centre at every turn.

Andy runs workshops, off-site, retreats for businesses and on the other side he supports men as individuals and groups to cultivate healthy masculinity, discover purpose and redefine their leadership as men.

Andy holds a monthly free to attend men’s online group called “not having my shit together” aimed at men who just need a space to be seen and heard , to feel it’s ok to talk.

Details about In The Now How Men's Online Group

Please contact Andy directly for more details.

-------------------------------------------------------------------------------------------------------------

Samaritans are waiting for your call. Whatever you're going through, a Samaritan will face it with you.

Running Industry Alliance Podcast - Episode #6 - featuring Wayne Mabbott & Sophie Edwards

mardi 29 août 2023 • Durée 48:56

Welcome to Episode 6 of the Running Industry Alliance Podcast in association with supersonic!

The Future of Recruitment

Matt & Jonathan are in conversation this month with Wayne and Sophie of Drayton Partners.

Dayton Partners are a bespoke executive search firm, with a specialism in the Consumer Goods. Including sectors such as Apparel & Footwear, Food & Drink, Lifestyle and Consumer Tech. Drayton’s vast industry experience and deep search expertise combine to produce nuanced and intelligent results, allowing them to recruit across all disciplines, from senior management to board-level, executive to non-executive.

Drayton have also over the last 18months established DraytonAssess®, a 360° assessment provision, which delivers unparalleled insight and feedback for in-depth candidate assessment. The output reports provide an unbiased yet highly detailed understanding of the work styles of candidates and their preferred way of behaving. This enables Drayton Partners to build a holistic view of the people that they recommend.

“Round pegs for round holes”

Sophie and Wayne had a lot to discuss in this domain, with the primary points of focus including:

· Career Expectations.

· Employee’s changing priorities.

· How AI can impact on roles and hiring.

· Cultural ‘Fit’ vs. Cultural “Add”

· Psychometrics to be able to find the perfect fit

We close the episode discussing the Future of Recruitment and setting yourself apart on your new career adventures!

Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.

Hosts & Guest:

HOST & ANCHOR: Matt Ward LINKEDIN
HOST: Jonathan Midwood LINKEDIN

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