Explorez tous les épisodes du podcast Run a Profitable Gym
| Titre | Date | Durée | |
|---|---|---|---|
| How to Grow Your Gym in Uncertain Times | 07 Apr 2025 | 00:23:09 | |
Economic uncertainty is coming, but that doesn’t mean your gym has to struggle. | |||
| How $18K Months Became $30K Months in Just 3 Years | 04 Apr 2025 | 00:30:50 | |
Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it. Gym Owners United | |||
| Saving CrossFit: Coop Answers Your Questions | 20 Mar 2025 | 00:23:29 | |
Last week, Chris Cooper published a blog titled “How to Save CrossFit,” and the response was massive—affiliate owners, coaches and industry leaders reached out with questions and concerns. | |||
| Mastering the Close: Front-End Sales Strategies for Gym Owners | 20 May 2024 | 00:39:05 | |
Every sale you don’t close at your gym costs you time and money. | |||
| Episode 34: Acquisitions | 20 Jun 2016 | 00:58:41 | |
Michael Scott and Mike Collette are co-owners of CrossFit Prototype in MA. They’ve been open for three years, and now they’re expanding. Instead of opening a second location or adding space to their original box, Michael and Mike are starting to acquire other local boxes. I’m in a privileged position of trust: box owners are more willing to talk openly when I’m in the room as a “broker”. So at the beginning of May, I flew to Boston to hang out with them for a few days, visit other boxes, eat dinner with other affiliates, and sit in on some of these negotiations. In this short interview, Michael and Mike talk about:
You can use the Business Valuation Calculator. You can download it free here: Rigquipment Finance DCF Worksheet for TwoBrainBusiness.com Michael Scott also refers to EBITDA as another valuation tool. Whether you’re thinking about selling your gym, thinking about BUYING other gyms, or just wondering about what makes your gym valuable, this is the perfect episode for you. We don’t get drug down into the math, but we do identify some key metrics to track. Michael and Mike are completely transparent, even when I ask hard questions. But if I missed anything and you’d like to know about it, email chris@twobrainbusiness.com and I’ll pass your questions along. In the meantime, please visit iTunes and give this podcast a 5-star review if you liked it. In “Critical Questions”, I talk about consolidation vs. expansion, the TwoBrain Summit and the big questions I’m working on right now. Here’s “Growing Too Fast?” Recorded on June 17, 2016. | |||
| Food For Thought #2 | 17 Jun 2016 | 00:02:23 | |
Another HUGE question for you to ponder this weekend...are you projecting your OWN fears and biases onto your clients? What's that costing you? | |||
| Episode 33: War Stories With Vaughn Vernon | 13 Jun 2016 | 00:58:57 | |
Vaughn Vernon is the guy behind Affiliate Guard. Vaughn insures over 2200 affiliate gyms, and we get together whenever possible to share “War Stories.” Some of these are funny, it’s true. But the point is to identify the potential tripping stones for gyms. This is NOT a boring episode about insurance. It’s a glimpse into the future. It’s a chance to analyze your defense. Vaughn is definitely not a boring guy, and we can leverage the hard lessons learned in the trenches to avoid gym-killing mistakes in our own businesses. The gyms in these stories aren’t owned by dummies. Most of these coaches have the same expertise, same fantastic community and same passion YOU DO. In most cases, they’ve simply run into one tiny instance of bad luck. Sadly, some didn’t survive. Imagine this: you spend ten years learning how to change lives. You care so greatly it keeps you up at night. You’re profitable; your coaches own houses and cars; your clients are off Lipitor. Then one day, a client collapses mid-WOD. Will you lose it all? Some have. But others were prepared and survived. We can learn from both. In a few cases, this is a hilarious conversation. In others, it’s as serious as a heart attack (literally.) 0:00 – Vaughn’s background and (funny) intro to CrossFit 4:30 – Running events at your gym: are you covered? 9:12 – What are the easiest mistakes to avoid in YOUR gym? 11:44 – Homemade equipment 14:00 – A recent case in CA where a client died of a heart attack, and how it affects YOU 16:58 – Blood-borne diseases – does anyone in your gym rip their hands? 19:15 – Do waivers REALLY protect you? 20:57 – How an OnRamp or Foundations program might save your gym 22:20 – Using pictures on your website 23:21 – Background checks (download the free form here.) 24:06 – Kids getting rides to and from the gym – Download a Child Pickup Authorization form here: Child Pick Up Authorization Article 25:30 – Kids’ competitions 28:10 – Do we need a written assessment for all athletes at intake? (hint: the TwoBrain family is working on this for you.) 30:31 – The absolute basics: taking attendance 31:38 – The Big “R” (free rhabdo waiver here, along with a TON of other free stuff) 37:37 – Why Vaughn is buying into a CrossFit gym 38:48 – You’ll need an AED soon. Here’s what Vaughn is doing to help (Do you need one ALREADY? Click here.) 41:20 – Remote programming: are you liable? 43:00 – Nutrition challenges and prescriptions: what’s legal? 44:10 – Renting space to other coaches 47:00 – Why clients sue In “Coach’s Confessional”, I talk about being proud of the wrong things instead of those that DO matter. Further reading: The Hustle Is A Lie. Recorded on June 7, 2016. | |||
| FoodForThought Friday #1 (MiniEpisode) | 10 Jun 2016 | 00:04:37 | |
The purpose of this episode is to give you a "BIG PICTURE QUESTION" to ponder over your weekend. It's a doozy!Special bonus: a special signup rate for our TwoBrain Summit, July 15-17, 2016. | |||
| Episode 32: AJ Dwyer on Coaching Youth Athletes | 06 Jun 2016 | 01:09:41 | |
AJ and Megan Dwyer own MAD Strength and Conditioning and CrossFit SwampFox. Since December 2015, they’ve affiliated and opened a second location. Their rapid growth is fueled by AJ’s focus on youth athletes, and sports teams. AJ brings a unique approach to intake, testing, prescription and training, and he’ll share his methods in this podcast. 00:5:00 – AJ’s story: MMA, bodybuilding, military deployment to Afghanistan and finding CrossFit 10:30 – AJ trains his first “sport-enhancement” client 12:05 – “Sport-specific” training vs “Sport-Enhancement” training 17:00 – How AJ works with local coaches 19:30 – Misconceptions athletes have when starting the program 22:20 – AJ programs for athletes all day. But he uses BoxProgramming.com for his CrossFit members. Why? 23:15 – We start walking through the client experience from the first inception point, through intake and assessment, and then programming. We start with an overview. 26:45 – We go back through his process in very small detail, from recommendations to testing to recruitment. 34:00 – AJ and I talk about his testing process. He’s currently refining his testing in preparation for rollout to other coaches, so there are some details we skim. But the original model came from mine, which you can read here. Two-Brain Coaching clients are given a copy to use verbatim, but you can replicate the idea without cutting and pasting. You’ll also see the “report card” we give athletes at each test. 37:00 – What athletes actually need vs what they don’t 41:00 – How “sport-enhancement” programs differ from CrossFit youth programs 42:00 – Problems AJ is seeing with kids who play sports, and how he corrects them 44:30 – How AJ recommends PT, small group or large group training for different clients 46:30 – How AJ would get 50 more kids if he had to 49:00 – How AJ describes his program to coaches 51:00 – AJ offers to help other gyms assess and program for athletes to build their program In Critical Questions, I answer, “I have lots of great ideas. How do I actually get the time to DO any of them?” I refer to the “10-Hour CEO” template tool.
Recorded on June 6, 2016. | |||
| Episode 31: Zach Even-Esh | 30 May 2016 | 00:59:43 | |
Zach Even-Esh is the founder of UnderGround Strength. | |||
| Episode 30: Q+A With Coop | 23 May 2016 | 00:51:45 | |
Since I started this podcast six months ago, I've received an increasing amount of questions via email. | |||
| Episode 29 - The Unbeatable Mind of Mark Divine | 16 May 2016 | 01:14:58 | |
This episode is sponsored by InBody. | |||
| Episode 28: Jim Wendler | 09 May 2016 | 01:18:42 | |
Jim Wendler is one of the best-known names in modern powerlifting. Thanks to his association with Westside Barbell, EliteFTS and his book, you probably think you know a lot about him already. In this episode, we go deeper than the Wikipedia page to talk about Jim's mentors, his values, and his concept of "freedom." | |||
| Episode 27: Meet The Browns | 02 May 2016 | 00:59:24 | |
On August 12, 2011, Jason Brown and Danielle Bjorkman went for coffee. By September 19, they owned an affiliate together.The CrossFit gym was their first bond, but not their last. Within that first month, they started a relationship and moved in together."I don't like to gamble, but if there's one thing I'll bet on, it's myself."6:35: "No one outworks my husband. And I'm sure he'd say the same thing about me."8:39: Living on credit cards14:00: How the Browns spend a typical day doing the things they LIKE15:14: Jason talks about BoxProgramming.com (more to come on this)17:26: How defining roles helps partners respect one another19:15: Knowing the RIGHT roles for staff22:38: How paying others makes you the time to make more money27:00: Danielle talks about where she gets her huge ideas, like the WOD & Wine, Bright Spots and #CEOSaturday29:20: What to do when you have GREAT IDEAS and NO TIME35:57: Danielle gives advice on surviving business startup as a couple37:40: How to disagree on business decisions and still thrive39:51: Removing doors in the gym to make a better experience for members40:50: How to avoid bringing the job home43:00: "Does money help?"45:10: Creating the time to improve your relationshipRecorded on April 21, 2016. | |||
| Don't Buy That Gym: Horror Stories, Red Flags and Real Tips | 16 May 2024 | 00:37:04 | |
When should you not buy a gym? | |||
| Episode 26: The Obstacle Racing Overlap | 25 Apr 2016 | 00:50:32 | |
People who do Obstacle Races want three things:1. Something new2. Something they can do with their friends3. Something that scares them a little.They can find all of those things in CrossFit, of course, but many don't know it yet. Rich Borgatti sits at the nexus between Obstacle Course Racing and CrossFit. In this episode, he talks about the overlap; how to train racers; and how to get them into your gym. | |||
| Episode 25: The Movement Fix with Dr. Ryan DeBell | 18 Apr 2016 | 01:02:08 | |
Dr. Ryan DeBell is founder of The Movement Fix.He's been doing CrossFit for 9 years. When he opened his clinic, Dr. DeBell began traveling around to CrossFit gyms with a little two-hour presentation to help lifters. After he published a watershed post, "The Best-Kept Secret: Why People Have to Squat Differently," he was invited to bring his paid seminar to over 20 boxes. That was two years ago; he's already booked for 30 weekends in 2016.This podcast presents a fresh perspective on some prevalent dogma in our community. You'll see topics like "butt wink", the "perfect" squat and foam rolling in a new light!4:15 - "Can you have too much mobility?"6:10 - Two types of stability11:45 - Different methods of abdominal bracing, from wall balls to heavy cleans15:10 - Learning and "muscle memory"17:00 - Why your squat doesn't look like mine18:30 - The Real Purpose of the "Butt Wink" (link to blog post)25:20 - "Are the ones we see on TV just the ones who didn't get hurt?"26:00 - Dr. DeBell's personal warmup process28:50 - How your body adapts to foam-rolling34:30 - The REAL definition of "muscle tone"43:00 - How can we test people at intake? What's best?48:00 - The scope of practice for coaches50:00 - What's covered in "The Movement Fix" seminarDr. DeBell's podcast is excellent. You'll find it here.In "Critical Questions", I turn the tables and suggest the NUMBER ONE QUESTION you should be asking your clients, your staff--and yourself.Recorded on April 12, 2016. | |||
| Episode 24: Affinity Marketing | 11 Apr 2016 | 00:42:36 | |
F your Funnel.Why start your marketing plan with the people LEAST likely to want your service, and then try to filter out 90% of your audience? It's like cutting down a whole tree to find the right twig.Instead, start from a seed. Build a tree on which EVERY branch bears fruit. That's Affinity Marketing.Affinity marketing starts with your SEED clients: those perfect members who are most tightly connected to your brand. Then we move outward from the center: helping those people who are most tightly connected to your perfect client. Then, ring by ring, we identify the spheres of influence owned by the client.I give a few examples in this podcast, and then diverge into psychological and behavioral retention strategies. | |||
| Episode 23: How To Raise Your Rates | 28 Mar 2016 | 00:38:06 | |
You should be able to make a great living from 150 clients.The "low-rate, high-volume" approach doesn't work. Every week, I get on a phone call with a gym owner who sums up their failing business this way:"I just need more clients." Usually, they don't.As strong gyms begin to absorb weak ones, owners on the cusp of success are finding their way to our mentorship at an increasing rate. In many cases, one of the first orders of business is to increase rates and eliminate discounts.Usually, the gym owner is nervous about raising rates. Sometimes they realize it has to be done to save their business; these are the lucky ones, because the burden of choice has been removed from them. But with the strategy I'll outline below, the process is NEVER as bad as they think, and usually results in a large immediate gain.Shannan Garcia purchased Adamant CrossFit when the gym was at a low point. It had a great community, led by a charismatic coach...but wasn't even breaking even. Her plan was to wait a few months, then gradually raise rates. But we decided the change presented the perfect opportunity to make the business sustainable. So over the course of a weekend, Shannan implemented a multi-part strategy to make the gym sustainable long-term.You'll see the outline of that strategy below. But first, listen to Shannan's story, and ask yourself, "What do I really have to lose?" | |||
| Episode 22: Tech Part II | 21 Mar 2016 | 00:56:59 | |
Pieter-Jan Buysmans is the owner of CrossFit Hasselt in Belgium.He's also an innovator. When a back injury sidelined his career as a professional snowboarder, Pieter found CrossFit. Now he owns two gyms, and his systems are so dialed he ran both remotely for six weeks after a recent surgery.This time away from the day-to-day operation gave him weeks to pursue new ideas and growth--the things we call "CEO Time" in Two-Brain Business. But he's been pursuing the idea of Heart Rate Monitoring for over a year.In this second of two episodes on Tech, Pieter walks through using heart rate monitors from two perspectives: as a coach and as a gym owner. Are they effective training tools, or just a nice novelty? We're going to find out. | |||
| Episode 21: Tech Part I | 14 Mar 2016 | 01:15:19 | |
Ray Gowlett is a professional MMA fighter, motocross racer and research skeptic.His lab contains almost 600 subjects (it's a high school) and Ray is constantly seeking new ways to teach and coach. Many of these kids are high-level athletes; just as many don't want to be in the class at all. He's always trying new things, but this cross-pollination of students means every innovation has to satisfy two standards:1. It has to make people fitter;2. It has to make people happier.Sound familiar?Ray coined the phrase we repeat at Catalyst often: "Exercise until you're happy." It's the base of the hierarchy he teaches students. He also teaches research skepticism: how to read and rank the value of "research." Imagine a generation of people who believe what they read on Facebook: that's what's coming, except for the students in Ray's classes.I introduce this episode with the question, "Are we measuring 2016 results with 2001 technology?" CrossFit coaches are the champions of objectively-measurable fitness, and exercisers become addicted to having a "score." But other gym chains, like Orange Theory, are beginning to nibble at our lunch: giant scoreboards focusing on one correlate of fitness draw huge crowds. We can be defensive, or we can do better.This episode is the beginning of that conversation: how do we leverage tech to enhance fitness? Will measurement and feedback help us reach higher levels...or is it only useful to get clients in the gym more often?In "Coach's Confessional," I talk about the one of the (very few) mistakes I HAVEN'T made myself, but see all too often in struggling gyms: the "lifetime membership." It's a monkey's paw, and I'll explain why.My next seminar is April 16 in Charlotte, NC. Get signed up! | |||
| Episode 20: Leadership, Loss and Larris Hutton | 07 Mar 2016 | 01:17:33 | |
Larris Hutton is a Major in the US Army, a JAG lawyer, and a box owner. He has a unique model: fewer clients with higher value in a smaller space.CrossFit Prelude provides full-time careers for his coaches. Larris' box isn't one of the most expensive in the area, but his ARM is very high. And he does it all in 1100 square feet.How? He believes a box owner should behave like a LEADER instead of a COACH. In this interview, he'll tell us the difference.In "Critical Questions," I talk about the difference between seminars, systems and mentoring. Our next seminar is April 16! | |||
| Episode 19: How To Sell A Gym | 29 Feb 2016 | 00:41:45 | |
In this episode, I talk with Jason Ackerman about selling two of his gyms and setting up his third. More and more, entrepreneurs are purchasing gyms from others, or buying out their partners, or selling their gyms. To help, I provide a Gym Valuation Tool (thanks to RigQuipment) and then answer the question, "Should I De-Affiliate?" (answer: no.) | |||
| Episode 18 - Adding Nutrition Services | 22 Feb 2016 | 00:46:45 | |
Sam Brumenschenkel is a behavior therapist and co-owner of CrossFit Port Orange with her husband, Kyle. Nicole Marchand is a Registered Dietitian in Florida, where box owners can't legally prescribe a diet without the oversight of an RD.Before the conversation started, I mentioned two great ideas from other affiliate owners:Butch Santucci uses the Meijer grocery "curb" service in Michigan. Butch owns Wreck Room CrossFit.Jennifer Broxterman is the owner of NutritionRx, and her husband Dave owns CrossFit London. Her "Healthy Meal Exchange Group" is described here. You can download instructions to run the program in YOUR box free here:Healthy-Meal-Exchange-GroupWhen Sam and her husband Kyle learned about the Stratified Model through Two-Brain Business: Grow Your Gym (Volume 1) and the mentoring program, they decided nutrition was their best path to increase ARM...but in Florida, legal hurdles stopped her from using her Precision Nutrition certification with her clients."I wanted a program that I could implement immediately that I couldn't mess up."Sam found Nicole Marchand, a CrossFit L1 trainer and owner of My Healthy Steps, when Nicole visited CrossFit Port Orange. Using Sam's understanding of behavior modification and Nicole's huge knowledge base, they built a program for the box.Read the rest of the show notes here: http://www.twobrainbusiness.com/episode-18-adding-nutrition/ | |||
| Episode 17: Tommy Hackenbruck and the "New You Challenge" | 15 Feb 2016 | 01:06:16 | |
I do up to a dozen free calls every week. On 90% of them, I hear this comment:"I just need 10 more clients."It's usually not true.But if it IS true, this episode will present a new option for getting a ton of clients. Tommy Hackenbruck has acquired well over 100 after running the program three times; Ken Andrukow signed up 120 after running it ONCE.Full show notes at http://twobrainbusiness.com/episode-17-the-new-you-challenge-with-tommy-hackenbruck | |||
| The Big Exit: Selling Your Gym the Right Way | 13 May 2024 | 00:42:42 | |
When a gym owner sells or closes a business, it’s often because they’re burned out, broke or forced to sell for some reason. | |||
| Episode 16: The Legends of CrossFit Illumine | 01 Feb 2016 | 01:04:41 | |
Every gym owner is aware of the "Baby Boomer" market--that massive way of the newly-retired--but most aren't sure how to attract seniors into their program. The key, says Alexander, is to understand what THEY want--or what their kids want FOR them.Many of these 50-60-year-olds are watching their parents decline into decrepitude, physically and mentally, and think, "That's never going to happen to me." At the same time they might perceive a regular CrossFit class to be beyond their capacity. Some, like Wayne, will seek Personal Training; but others will be attracted to Alexander's model. And we go through the pricing, programming and marketing components in this episode.Tyler Belanger is cofounder of IgniteGym and co-author of Enrichment Through Exercise. His daily BrainWODs are being used in gyms around the world to help special populations and add cognitive enrichment to exercise classes. BrainWODs can be a differentiating element in your Seniors' program, and research shows it's the ONLY buttress against cognitive decline. IgniteGym's "101" course launches today (they only take 50 gyms at a time.)Full show notes at:http://www.twobrainbusiness.com/episode-16-the-legends-of-illumine/ | |||
| Episode 15: Pat Barber | 25 Jan 2016 | 01:10:03 | |
Imagine it's 2003. Your high school volleyball coach decides weightlifting will help the team's jumping, so he Googles "clean and jerk Santa Cruz."The coach was Tony Budding, and Pat Barber was on the volleyball team. Over the last 13 years, Barber has "grown up" with CrossFit, first training in the original HQ gym and then becoming part of the early CrossFit Media staff. His first competition was filmed in "Every Second Counts" (Barber is the cover model) and he's made the Games as an individual and Team athlete several times since 2008.Now he's Head of Coach Development for NorCal CrossFit, and founder of WarmupandWorkout.com with his wife, Taz.In "Coach's Confessional," I talk about trying to keep every client (mistake!) and how to fire the bad ones. Recorded on January 15, 2016. | |||
| Episode 14: "By The Numbers" with Sean Manseau | 18 Jan 2016 | 01:18:44 | |
Sean Manseau is the author of “By The Numbers.”A former animator, Sean found CrossFit in 2005 and believed he was “the only person in New York who had ever heard of CrossFit.” As often happens, he was drawn to coaching after a few years as an athlete.In the animation world, a “master animator” draws the major positions of movement, and then an assistant draws all the joint angles between those positions. Sean teaches the major positions and assigns them a number–hence, “By the Numbers.”Sean refers to “rhyming positions”–positions that are identical across different exercises. “The second position of the deadlift is really close to the bottom of the KB swing, which is really close to the hang position of the clean…” he says. When he’s coaching, he can relate new cues to previous positions.We talked about “drawing the line” between intensity and sloppy movement. Sean says the line will depend on an individual coach’s “quality of mercy.” While he agrees a coach must take the long view on client training, he names different modes of training through which an athlete passes.See the full episode notes here: http://twobraincoaching.com/episode-14-sean-manseau-of-by-the-numbers/ | |||
| Episode 13 - Doug Chapman | 11 Jan 2016 | 01:43:11 | |
Doug Chapman was the 13th CrossFit affiliate. | |||
| Episode 12: Ideas | 04 Jan 2016 | 00:57:01 | |
This podcast is about ideas.Every week, I try to introduce a guest whose ideas aren't exactly the same as your own. Sometimes they're VERY different; sometimes they iterate an old idea differently. Sometimes I agree with the idea, and sometimes I don't. That doesn't matter: the ideas provide context.Too often, we all get caught in the "get 10 more clients!" mindset instead of looking at the bigger picture. We think more about spearing fish on our little reef than rising above the surface to check the tide, position of the sun, and look for storm fronts.Luckily, I get to talk to hundreds of gym owners every week - a few dozen in person, a few hundred online, and thousands through blog posts and this podcast. There's some amazing stuff happening in gyms, through gyms and around gyms. There are ideas out there that are strange now, but could become the norm within three years. | |||
| Episode 11: A Very Black Box Christmas | 28 Dec 2015 | 01:07:20 | |
Coach Mike Rutherford did his "Level One" before there was a "Level One." The group was so small, Greg Glassman introduced each person. When Greg reached Rutherford, he reportedly said, "He is my Coach. I've been learning and copying what Rut does. It is essential to CrossFit now. Our athletes are getting so much better.He is my Coach." Two attendees of the same seminar (Michael Halbfish and Jeff Martin) confirmed that quote. The owner of Bootcamp Fitness KC (CrossFit Kansas City), Rut created the Max Effort Black Box (MEBB) system, and later DBWOD.In "Critical Questions," I talk about automating tasks that aren't worth your time. Last week's big 8-Day Giveaway ended on a massive note, with a free email automation from RunYourGym.com. Almost 300 gyms signed up to get the gift (thanks again, Matt and Jake!) and I see "Couch to CrossFit" posts everywhere. Like many, I thought I'd just take the free gift and roll with it...and then realized just how MUCH content they were giving away. So I signed up to have them automate the program for me because my time is worth more than the $99 they were charging.How do you figure out the value of your time? I provide a simple calculation, and then links to other resources that can optimize your time, like 321GoProject's Momentum Program. | |||
| Episode 10 - Automated Marketing and a HUGE GIVEAWAY! | 21 Dec 2015 | 01:10:07 | |
Jake Johnson served two tours in Iraq as a Marine. He returned home and pursued a career as a firefighter, where he now serves as a lieutenant. After one particular call to rescue an obese woman, Jake decided to open CrossFit Gettysburg to proactively help people.Now he's partnered with Matt Verlaque to create RunYourGym.com, an email marketing service specifically made for gyms. Today, he's GIVING you an amazing gift.The Couch to CrossFit strategy is a standalone program geared towards getting new members into the gym. The downloads you'll get free are over 8,000 words of free content including:14 pre-written emailsa facebook post4 handoutsan infographica complete 4-week training program.Show notes: http://twobraincoaching.com/episode-10-automated-marketing-and-huge-giveaway/Link to get the gift: www.runyourgym.com/chriscooper | |||
| Episode 9: Brian Costello and the 8-Day FREE Giveaway! | 14 Dec 2015 | 00:46:02 | |
Brian Costello is the owner and Head Coach at CrossFit Long Island.Brian is also the former captain of Team USA Lifeguarding, a former State-level wrestler, a competitive weightlifter, and high-level finisher at Regionals (both individual and team.) He’s one of the few CrossFit Level 3 trainers on Long Island. BUT…as Brian will attest, none of those things are as important to his clients as the way he coaches them.Trained as a teacher, Brian writes “lesson plans” for every single workout, every single day.Starting today and running for the next week, TwoBrainRadio is going to give you some really valuable FREE materials, starting with Brian Costello’s Fall 2014 programming (3 FULL MONTHS!) and a week's worth of daily lesson plans. Amazing stuff, and very valuable to any gym owner or coach.Full show notes and details here: http://twobraincoaching.com/episode-9-brian-costello-and-the-8-day-christmas-giveaway/ | |||
| Episode 8: Brian Mulvaney, Strategist at CrossFit HQ | 07 Dec 2015 | 01:49:22 | |
"If you can afford him, you need to go see Greg Glassman." In 1999, Brian Mulvaney found Greg in a dojo in Santa Cruz after his neighbor--a fitness trainer herself--described Greg as "the best in town." Fifteen years later, Mulvaney is the director of strategy for CrossFit HQ. The brand, which didn't have a name then, has become a worldwide phenomenon. But the exercise prescription hasn't changed. "A CrossFitter today would recognize the programming from 15 years ago," Mulvaney said. In this interview, Mulvaney walks us through the history of CrossFit through the eyes of an insider. Then we get into the real purpose of the interview: the philosophy at HQ that makes CrossFit take up arms against Big Soda, licensure and bad science. Mulvaney answers the question, "Why US?" Full show notes: http://twobraincoaching.com/twobrainradio-episode-8-brian-mulvaney-strategist-at-crossfit-hq/ | |||
| Episode 7: Dave Tate | 30 Nov 2015 | 01:33:57 | |
I should have hit "record" before I dialed the phone. And I should have hung up before I hit "STOP."I first encountered Dave Tate over fifteen years ago on the Supertraining Forum, and I've read or watched something from him every week since. But I still wasn't prepared for the depths we reached in this conversation.Eleven minutes into the call, I had to say, "Stop, Dave. I have to start recording this stuff!" and we started over. But he didn't miss a beat, and I was laughing within 30 seconds--"I was probably looking for porn" is how he answered the first question.But don't think this is a "powerlifter in the locker room" inside-joke episode. This is a show about big ideas, not big lifts. It's not Dave's autobiography, not a step-by-step guide to using accommodating resistance, and not a sales pitch for EliteFTS.com products (though it could be.) It's a view of the field through the eyes of the guy pulling the plow.Full episode notes are at: two-brain-radio-episode-7-the-dave-tate-effect | |||
| From Facebook to 8 Figures: Mike Doehla's Marketing Approach | 09 May 2024 | 00:52:36 | |
Using mostly unconventional marketing methods, Mike Doehla built a nutrition company that sold to Anytime Fitness for eight figures. | |||
| Episode 6: How To Work With Chiropractors | 23 Nov 2015 | 00:58:35 | |
Knowing WHY you choose a given exercise can have a lot to do with its correction and instruction. In this episode, we run through a few common mistakes Dr. Phillip Carlyle teaches through his SpinalFit program.But MORE importantly, we talk about what CrossFit coaches are doing RIGHT. Phillip is a CrossFitter, a chiropractor and owner of SpinalFit.co, and he believes most chiropractors will want to work with you if you handle the relationship properly.To read the full episode notes and watch two videos from Phillip, visit here: http://twobraincoaching.com/two-brain-radio-episode-6-how-to-work-with-chiropractors/ | |||
| Episode 5: Greg Everett on the Art of Coaching | 15 Nov 2015 | 01:09:40 | |
Greg Everett of Catalyst Athletics is almost a household name. | |||
| Episode 4: Jay Williams | 09 Nov 2015 | 01:06:13 | |
Jay is co-owner of CrossFit Thames -- arguably the best-known gym in Europe -- and CrossFit Hale in California. He believes gym owners can do just as well with a small gym as a large one IF they focus on individual coaching and retention instead of large class sizes.Jay has learned to be an entrepreneur through his CrossFit gyms, and believes "The Cat in the Hat" to be a great read for new business owners. | |||
| Episode 3: Deacon Andrews Takes His Coaching Online | 02 Nov 2015 | 01:03:24 | |
Several months ago, Deacon Andrews sold his brick-and-mortar box, packed his family into a horse trailer and started driving toward California. He kept a squat rack, his dirt bikes and a love for coaching.Deacon moved all his programming online to SisuStrong.com. I was lucky enough to be included on the project as a mentor, and saw the idea go from concept to delivery.With any new technology, you're bound to try things that won't work. These aren't mistakes; they're just tests of the system. And Deacon's rapidly pushing the envelope. In this episode, he shares his bright spots and his challenges as he pioneers online coaching for action sports. | |||
| Episode 2 - Jason Ackerman | 26 Oct 2015 | 01:08:28 | |
Episode 2 - Jason Ackerman | |||
| Episode 1: Greg Amundson | 16 Oct 2015 | 01:14:29 | |
The original CrossFit firebreather, Amundson is still coaching sixteen years after his first WOD. His coaching is self-described as "old school," but his spiritual approach to exercise is cutting-edge. | |||
| Get More Gym Members Without Paid Ads | 06 May 2024 | 00:26:05 | |
Conversations equal conversions. | |||
| Exactly How to Boost Revenue With a 55+ Program | 02 May 2024 | 00:31:22 | |
Specialty programs can significantly boost a gym’s revenue—if they’re set up properly. | |||
| Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster | 29 Apr 2024 | 00:38:43 | |
What happens when you find your niche in the fitness industry? Bill Parisi turned his passion for youth performance into a multi-million-dollar business. | |||
| Marketing Leader After Just 6 Months of Mentorship! | 25 Apr 2024 | 00:31:17 | |
After six months of mentorship with Two-Brain, gym owner Wesley Kalkhoven doubled his income, earned more time with his family, and claimed spots on the February 2024 leaderboards for set rate and show rate. | |||
| How Top Coaching Gyms Close 20+ Sales Per Month | 22 Apr 2024 | 00:18:19 | |
Gym owners often ask “how do I get more leads?” when they really need more customers. | |||
| Double Revenue in 6 Months: How This Owner Turned His Gym Around | 18 Apr 2024 | 00:45:15 | |
Make his gym profitable by Christmas or shut down. | |||
| Stop Using Free Trials at Your Gym and Do Exactly This Instead | 20 Mar 2025 | 00:22:25 | |
Free trials might seem like a great way to attract new members, but they’re actually hurting your gym. Links | |||