Explorez tous les épisodes du podcast Rooted Business
| Titre | Date | Durée | |
|---|---|---|---|
| EP 47 - Understanding The Digital Village | 03 Oct 2025 | 00:37:59 | |
Understanding Your Digital Village: Wisdom for Navigating Social Media
In this episode, I delve into the concept of the 'digital village' and how we can apply lessons from our real-life communities to our online interactions. My goal is to help you remain calm and avoid feeling overwhelmed by social media. As you grow your online presence, it's crucial to set boundaries and operate from a place of peace. Drawing from personal experiences and the wisdom of others, I explore the importance of recognizing natural breaks in our villages and how they translate to the digital space. I share practical tips on curating your digital village, focusing on following those who genuinely add value to your life. This approach helps ensure that your social media experience is uplifting and aligns with your purpose. Remember, your value doesn't come from likes or follows but from the unique gifts God has given you. Let’s work towards a kingdom-minded approach to online influence. Join me as we navigate this journey together, seeking wisdom and maintaining a faithful heart.
00:00 Introduction to the Digital Village 00:23 Finding Peace in Social Media 01:15 Understanding Your Role in the Village 02:43 The Concept of Natural Breaks 07:05 Translating Village Wisdom to Digital Space 09:35 Curating Your Digital Village 13:27 The Importance of Intentional Following 16:26 Leveraging Your Influence for Good 23:13 Kingdom-Minded Business Practices 27:37 Final Thoughts and Blessings
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 46 - Trusting God With Big Dreams | 03 Oct 2025 | 00:25:42 | |
Transform Your Perspective: Unleash Potential Through Social Media
In this episode, I discuss the profound impact of perception on our lives and the incredible opportunities social media offers to broaden our horizons and expand our wealth—not just financially, but relationally and intellectually. By leveraging social media, we can overcome the traditional limitations of our immediate environments and explore limitless possibilities. I emphasize the importance of taking action, trying new things, and pushing past self-doubt. Drawing inspiration from various real-life examples and personal anecdotes, I encourage you to cultivate a vision of possibility and abundance. Whether you're starting a new venture or simply seeking to enhance your influence, this episode aims to motivate you to plant your seeds of potential and let your unique gifts bloom.
00:00 The Power of Perception 01:14 Leveraging Social Media for Wealth 02:19 Breaking Free from Traditional Career Paths 05:44 The Influence of Social Media on Career Choices 08:56 Overcoming Self-Doubt and Taking Action 11:23 The Importance of Vision and Commitment 17:04 Faith, Generosity, and Digital Opportunities 23:33 Final Thoughts and Encouragement
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 37 - If You've Used ChatGPT, Do This | 03 Oct 2025 | 00:10:03 | |
Leveraging ChatGPT to Boost Your Social Media Presence
In this episode, I share a personal story from a recent Girls Night where a friend revealed she uses ChatGPT for her social media content. I discuss how I use ChatGPT as an inspirational tool, cautioning against relying solely on AI-generated content. I emphasize the irreplaceable value of human agency and soul in content creation. I then offer a practical exercise: asking ChatGPT to identify and positively reframe your blind spots. I underline the importance of recognizing your unique influence and value in the social media space, and suggest using these insights to enhance personal growth and audience engagement.
00:00 Girls Night Revelation: Chat GPT vs. Human Creativity 01:02 The Limitations of Chat GPT: Human Agency Matters 02:05 Using Chat GPT for Inspiration, Not Automation 02:24 Homework Assignment: Identifying Blind Spots 03:52 Reframing Blind Spots as Positive 05:29 Leveraging Influence: Everyone is an Influencer 07:07 The Importance of Valuing Your Work 07:48 Coaching and Overcoming Blind Spots
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 36 - Schedules Change and It's Okay | 03 Oct 2025 | 00:08:58 | |
Embracing Change: Finding Balance and Growth in Your Online Presence
In this episode, I encourage you to reflect on what you need to let go of and what to embrace as you grow your online audience. I share personal experiences about navigating significant life changes, like having a baby and adjusting to new schedules, while continuing to build an online presence without shame. You'll hear about my journey with postpartum adjustments, taking healthy breaks, and the importance of evaluating your workload every quarter. We discuss the balance of sustaining growth and joy in creating content, and how to make decisions that work for your physical and emotional well-being. Whether it's putting YouTube on hold or trying new things during busy times, I offer insights and give you permission to prioritize what's important in this season of your life.
00:00 Introduction: Embracing Change and Growth 00:54 Personal Experiences and Challenges 01:31 Adapting to Life's Seasons 03:29 Evaluating and Prioritizing 05:04 Finding Joy and Sustainability 07:03 Conclusion: Permission to Adapt
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 35 - Yes! You Are Blooming! | 03 Oct 2025 | 00:12:20 | |
Reflect on Your Growth: Embracing Change and Recognizing Progress
In this episode, I discuss the often daunting transitions many of us face, such as changing jobs or starting new ventures. I reflect on my own journey over the past few years, emphasizing the importance of looking back at past achievements to gauge current growth. By comparing our current state to where we were years ago, we can see significant progress and reassure ourselves that we are indeed maturing and blooming. I encourage you to pull up your social media memories as tangible evidence of your growth. Remember, growth takes time, and although you may not see immediate results, each small step contributes to your long-term success. Give yourself grace and patience as you navigate new challenges and embrace the present moment.
00:00 Embracing Major Life Transitions 00:34 Reflecting on Personal Growth 01:41 Overcoming Self-Doubt 02:20 Recognizing Your Progress 02:34 Using Social Media as a Growth Tool 03:40 Trusting the Growth Process 08:50 Long-Term Growth Perspective 09:28 Encouragement for New Beginnings 10:15 Homework and Final Thoughts WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 34 - It's More Than Money | 03 Oct 2025 | 00:04:45 | |
In this candid episode, LB emphasizes that while making money online is important, it shouldn't be the sole reason for building an online audience. True fulfillment comes from relationships and genuine connections. LB shares personal experiences of financial struggles and investing in the business while highlighting the eternal value of people and mission. Authenticity and likability are key to growing a meaningful presence, and LB urges listeners to pursue their passions and start their own 'parties' online if they can't find the right fit. This episode is a heartfelt reminder to align your motives with genuine care and purpose.
00:00 The True Value of Building an Online Audience 00:36 The Importance of Relationships Over Money 01:04 The Pitfalls of Chasing Money 01:44 Authenticity and Influence 02:04 Reflecting on Motives and Humanity 02:44 Finding Your Social Media Purpose 03:08 Creating Your Own Space Online 03:32 Continuous Learning and Self-Reflection
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 33 - Soft Skills Series: Healthy Stress | 03 Oct 2025 | 00:18:33 | |
Embracing Stress as a Catalyst for Growth
In this episode of the soft skills series, I dive into stress management amid personal chaos. Sporting my daughter's fluffy dinosaur costume to stay warm, I reflect on the last three incredibly stressful weeks. The completion of our commercial kitchen project culminated in financial pressures and unanticipated challenges, testing our resilience. I share insights on recognizing personal stress patterns, reframing stress, and the importance of pushing oneself out of comfort zones. While acknowledging the fine line between healthy stress and burnout, I emphasize that short-term stress can be a powerful growth tool. Remember, knowing your patterns and setting limits is crucial to turning stress into a positive force. Let's embrace stress and discover what we're truly made of.
00:00 Introduction to Stress Management 00:26 Personal Stress Experience 01:17 Recognizing and Planning for Stress 02:57 Managing Doubts and Inactivity 03:38 Healthy Stress and Resilience 07:04 Facing Financial Stress 10:35 Lessons Learned and Moving Forward 15:22 Embracing Risk and Growth 16:39 Conclusion and Final Thoughts
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 32 - Are You In A New Era? | 03 Oct 2025 | 00:19:19 | |
Embracing New Beginnings Without Burning Old Bridges
In this heartfelt episode, I dive into the concept of evolving in your social media presence and business without losing the valuable relationships you've built over the years. Reflecting on my own journey and recent experiences with unexpected support from past acquaintances, I emphasize the importance of keeping connections alive and highlight that true wealth lies in the relationships we cultivate. Whether you're considering a business pivot or a social media refresh, remember that you don't have to abandon your past audience; they often come along for the ride, cheering you on. Join me as I encourage you to step into new eras confidently, knowing your past connections make you richer and more resilient.
00:00 Embracing Change: A Fresh Start 01:19 The Power of Past Connections 03:37 True Wealth: Relationships Over Riches 06:56 Evolving Without Abandoning Your Audience 09:37 Permission to Enter a New Era 13:59 Encouragement to Keep Going
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 31 - Soft Skills Series: Networking | 03 Oct 2025 | 00:18:24 | |
Mastering Networking: Beyond Transactional Relationships
In this episode, I delve into the importance of networking as a critical soft skill. We start by discussing the fundamentals of soft skills and their importance in personal and professional growth. I break down the concept of non-transactional networking, emphasizing the value of building genuine relationships over just making a profit. I share personal insights on how to view and approach networking, highlighting the significance of reciprocity and the importance of truly knowing and caring for your audience. Additionally, I offer tips on managing a lively comment section and the impact of humor as a tool to disarm fears related to negative feedback. The episode wraps up with strategies to reset your social media algorithm for a more positive experience. Tune in to learn how genuine networking can significantly enhance your audience growth and open unexpected opportunities.
00:00 Introduction to Networking and Soft Skills 00:04 Understanding Soft Skills 01:43 The Importance of Non-Transactional Networking 02:56 Building Genuine Connections 04:37 The Role of Reciprocity in Networking 07:17 Networking in the Age of AI 10:55 Handling Negative Comments with Humor 17:02 Final Thoughts on Networking
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 30 - Soft Skills Series: Decision Making | 03 Oct 2025 | 00:20:58 | |
Mastering Decision Making for Growing Your Online Audience
In this week's episode of the soft skills series, I dive into the topic of decision making, specifically tailored to help you grow your online audience with more confidence and speed. I share personal experiences from my journey, highlighting the importance of trying different platforms and methods—whether it's starting a podcast, blog, or YouTube channel. By experimenting, you can make better, educated decisions about what works best for you. I also discuss dealing with negative automatic thoughts that often accompany decision making, the pillars of significant life decisions, and the new freedom in career choices brought by the digital age. Learn to disarm these negative thoughts, trust in your plans made from peace, and embrace humility to connect more genuinely with your audience. As we navigate financial uncertainties and shifting work paradigms, the key takeaway is to make decisions from a place of understanding and faith, embracing risks and the potential for mistakes as part of the learning process. Enjoy the freedom to try new things and grow your audience over the long term.
00:00 Introduction to Decision Making 00:36 Jump In and Try Everything 02:12 The Importance of Timeless Content 02:24 Navigating Major Life Decisions 03:55 Career Decisions in the Modern Era 05:11 Faith and Decision Making 07:18 Launching a Product: My Experience 10:15 Handling Pre-Launch Nerves 14:51 Overcoming Negative Thoughts 18:00 Final Thoughts on Decision Making
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 29 - Soft Skills Series: Problem Solving | 03 Oct 2025 | 00:23:15 | |
Reframing Problem Solving for Content Creation and Audience Growth
In this episode, I delve into one of my favorite soft skills—problem solving. Initially, I saw problems as negative, but I reframed my perspective to embrace them as opportunities. I discuss two critical aspects: creating content that solves your audience's problems and addressing the challenges of content engagement and audience growth. I stress the importance of humility and authenticity in connecting with your audience. Additionally, I share strategies for maintaining motivation even when content doesn’t immediately gain traction. Lastly, I emphasize that problems are inevitable and learning to tackle them positively can significantly enhance your problem-solving abilities.
00:00 Introduction to Problem Solving 01:11 Reframing Problems as Opportunities 01:23 Problem Solving for Audience Growth 03:34 Creating Content to Solve Problems 05:30 Engaging Your Audience with Problem Solving 07:56 Humility in Problem Solving 10:52 Long-Term Perspective on Content Creation 17:51 Embracing Problems as Growth Opportunities 21:56 Conclusion and Upcoming Coaching
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 28 - Soft Skills Series: Creativity | 03 Oct 2025 | 00:18:57 | |
Unlocking Your Creative Potential: Embrace Boring and Reignite Your Inspiration
In this episode, I dive into the concept of creativity, emphasizing how even the seemingly mundane aspects of life can be a rich source of inspiration. Whether you think your content is boring or you have too many ideas and don't know where to start, I share practical tips on capturing and reigniting creativity. From making voice notes to saving inspiring posts, I explain how to create a 'treasure trove' of ideas that you can revisit. Plus, I tackle the common fear of judgment and encourage you to lean into your creative impulses, reminding you that your content can make others feel seen, heard, and inspired.
00:00 Introduction to Creativity 00:27 Overcoming the Fear of Being Boring 01:36 Embracing Everyday Inspiration 02:13 Managing Abundant Creativity 05:18 Practical Tips for Capturing Ideas 06:37 Re-inspiring Yourself 12:33 The Importance of Courage in Creativity 13:48 Conclusion: Sharing Your Creativity
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 45 - The Struggle Is Real...Beneficial | 03 Oct 2025 | 00:15:27 | |
The Surprising Benefits of Struggle: Embrace the Challenges
In today's episode, I delve into the often-overlooked positives of facing struggle and how it can actually benefit us in surprising ways. Drawing from a recent conversation with my husband about our own struggles, I discuss firsthand experiences with hard work and the valuable lessons learned. From enhancing creativity and deepening relationships to clarifying priorities and increasing humility, I uncover the many ways struggle can be a catalyst for growth. Tune in to discover how you can harness the power of struggle to become a better person and support others through their challenges. Remember, no matter how tough things get, the struggle is not the end of your story. Let's embrace the journey together and find strength in our challenges.
00:00 Introduction to the Struggle 00:35 Personal Struggles and Sacrifices 02:26 The Benefits of Struggle 04:33 Enhanced Creativity Through Struggle 06:45 Deepening Relationships in Struggle 08:25 Struggle Sharpens Focus 10:03 Humility and Connection Through Struggle 11:24 Confidence from Overcoming Struggles 12:52 Conclusion: Embracing the Struggle
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 27 - Soft Skills Series: Negotiation | 03 Oct 2025 | 00:24:46 | |
Mastering Negotiation: A Soft Skill for Audience Growth and Personal Success
In this episode, I dive into the importance of negotiation as a soft skill, particularly for growing your online audience in 2025. While I am not a professional negotiator, I share valuable insights on negotiating with brands and self-negotiation. Using a definition from ChatGPT, I explain that negotiation involves communication, compromise, and problem-solving to achieve a mutually acceptable outcome. I emphasize the need for honest and fair agreements with brands and highlight the significance of only promoting products that you genuinely love. Additionally, I discuss the role of self-negotiation in overcoming self-sabotage and achieving personal goals. Through examples, I illustrate how to break tasks into smaller steps, reframe self-talk, and envision behaviors that align with desired outcomes. This episode is packed with practical tips to help you negotiate better deals and take consistent action toward your goals.
00:00 Introduction to Negotiation as a Soft Skill 00:37 Understanding Negotiation: Definition and Key Concepts 01:25 Common Negotiation Scenarios with Brands 01:58 The Importance of Mutual Benefit in Negotiations 02:12 Personal Experiences and Brand Approaches 03:24 Aligning with Company Goals and Values 05:12 Honesty and Personal Convictions in Promotions 07:53 Self-Negotiation: Overcoming Personal Barriers 11:56 Practical Tips for Self-Negotiation 20:17 Reframing Self-Talk for Better Outcomes 23:06 Conclusion: Taking Action and Seeing Results
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 26 - Soft Skills Series: Active Listening | 03 Oct 2025 | 00:14:11 | |
Mastering Active Listening to Grow Your Social Media Audience
In this episode, I delve into the crucial skill of active listening, placing it among the top five essential soft skills. Through my in-depth analysis, I explain how active listening goes beyond acknowledging someone's words to really making them feel seen, loved, and heard, especially on social media. I introduce my ACA method (Acknowledge, Compliment, Ask a question) to enhance interaction in DMs. I emphasize the importance of body language, tone, and facial expressions in fostering genuine connections. I encourage listening to a highly valuable podcast episode on active listening and recommend the book 'Cues' for further insights into human behavior and communication. By adopting these practices, you can significantly enrich your audience engagement and influence.
00:00 Introduction to Active Listening 00:36 Deep Dive into Active Listening 01:50 The ACA Method for DMs 03:02 Engaging with Your Audience 04:53 Mirroring and Audience Interaction 09:10 Importance of Comments 11:05 Recommended Resources 1 2:16 Conclusion and Final Thoughts
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 25 - Soft Skills Series: Time Management | 03 Oct 2025 | 00:20:42 | |
Mastering Time Management: Discover the Timer Mentality for a Balanced Life
In this episode, I delve into the critical difference between stopwatch and timer mentalities when it comes to managing your to-do list and using social media. I share personal insights and practical tips on how shifting your perspective can alleviate anxiety and improve productivity. Learn how managing your time with a relaxed, timer approach can transform how you engage with your tasks and social media, ultimately leading to a more fulfilling and balanced life. I'll also discuss the importance of seeing your contributions as valuable and how connecting with your audience online can open unexpected opportunities in the future. Let's explore how to make time management an emotionally gratifying part of your daily routine.
00:00 Introduction: Embracing Your To-Do List 01:35 The Stopwatch vs. Timer Mentality 03:45 Practical Time Management Tips 04:57 Social Media: A Supplemental Community 06:45 Balancing Social Media and Real Life 09:26 Emotional and Psychological Aspects of Time Management 16:34 The Eternal Value of Time Management
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 24 - Soft Skills Series: Conflict Resolution | 03 Oct 2025 | 00:28:50 | |
Resolving Inner Conflict in Social Media
In this episode, I delve into the concept of conflict resolution, specifically focusing on the inner conflicts we face when posting on social media. Rather than dealing with external disagreements, I discuss how to address personal struggles such as comparison, purpose vs. metrics, and consistency vs. burnout. I share strategies I use, including pausing to reflect, consulting core values, seeking external coaching, listing pros and cons, and taking small steps. It’s all about making thoughtful, values-based decisions that bring peace and confidence, even when facing potential backlash online.
00:00 Introduction to Conflict Resolution 01:10 Understanding Inner Conflict 01:47 Common Social Media Conflicts 04:03 Balancing Authenticity and Popularity 07:07 Personal Journey and Values 11:17 Practical Steps for Conflict Resolution 23:24 Encouragement and Final Thoughts
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 23 - Soft Skills Series: Flexibility | 03 Oct 2025 | 00:27:10 | |
Embracing Flexibility for Personal and Professional Growth
In this episode, LB dives into the importance of adaptability and flexibility in both personal and professional aspects of life. Reflecting on a personal experience at a church event, LB emphasizes the need for managing expectations and being open to unexpected changes. Drawing comparisons with physical therapy and the challenges of growing an online audience, LB highlights how flexibility can lead to resilience, creativity, improved relationships, and mental well-being. Through examples from major companies like Lamborghini, Samsung, and Nintendo, LB illustrates that staying open and adaptable can lead to unforeseen opportunities and growth. By embracing flexibility, listeners can enhance their journeys and achieve greater fulfillment in their endeavors.
00:00 Introduction: Embracing Flexibility 00:24 Real-Life Example: Flexibility in Action 02:05 Flexibility in Social Media Growth 03:11 The Pain and Gain of Flexibility 05:39 Adaptability During the Pandemic 07:14 Benefits of Flexibility 10:31 Flexibility and Creativity 14:51 Building Better Relationships Through Flexibility 16:23 Unexpected Opportunities Through Flexibility 20:17 Conclusion: The Ultimate Benefit of Flexibility
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 22 - Soft Skills Series: Emotional Intelligence | 03 Oct 2025 | 00:23:20 | |
Mastering the Art of Soft Skills for Sustained Success
In this episode, I'm thrilled to mentor you on the importance of soft skills, which are crucial for sustaining and growing an audience. While hard skills, such as creating content and business planning, are essential, soft skills like emotional intelligence, patience, and empathy are what provide long-term success. I'll discuss ways to cultivate these soft skills, share personal stories, and provide practical exercises to enhance your emotional intelligence. We'll explore how to handle conflict, improve communication, and build resilience to create a supportive and engaged online community. Don't miss the insights on balancing hard and soft skills for true professional growth!
00:00 Introduction to Soft Skills 00:45 Understanding Hard Skills vs. Soft Skills 01:36 The Importance of Soft Skills in Personal and Professional Growth 06:15 Emotional Intelligence: The Core of Soft Skills 08:07 Practical Applications and Personal Stories 12:49 Developing Emotional Intelligence in Relationships 21:52 Conclusion and Homework
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 21 - Behind The Scenes of Ellbee's | 03 Oct 2025 | 00:30:19 | |
Launching Beef Liver Baby Bites: Behind the Scenes of Turning a Vision into Reality
In this episode, I dive deep into the journey of launching Ellbee's Handmade Beef Liver Bites for Kids—from investors and marketing strategies to the unexpected challenges with sourcing and manufacturing. I share detailed insights on managing time, handling growth discomforts, and navigating the emotional rollercoaster of starting a new business. This candid narrative illustrates the practical steps and emotional resilience needed to bring a unique baby food product to market, highlighting the importance of community support, continuous learning, and facing fears head-on.
00:00 Introduction and Overview 02:16 The Birth of Baby Bites 03:08 Health Journey and Beef Liver Discovery 06:01 From Idea to Product 13:45 Marketing Strategy 17:48 Challenges with Machines 24:46 Time Management and Daily Routine 27:33 Final Thoughts and Encouragement
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 20 - We All Have Different Checklists | 03 Oct 2025 | 00:21:15 | |
Navigating Life with Personalized Checklists & Maximizing Income Streams
In this week's episode, I dive into some key takeaways from our coaching call that I believe will resonate with you as you plan and strategize for the week ahead. First, I discuss the importance of recognizing our unique, individual checklists and not falling into the trap of comparison. I'll share some insights into how different life stages and responsibilities shape our daily tasks. Additionally, I emphasize the idea of embracing both agreement and disagreement with our social media content, understanding that disagreement is a natural and non-negative part of growing an audience. I also encourage you to write things down to activate your brain’s reticular activator and watch how these small steps can lead to significant progress. Another essential point I touch on is differentiating between 'dream streams' of future income and the 'actual streams' we have in the present. By valuing and nurturing these actual streams, we set ourselves up for growth and sustainability. Lastly, I highlight the power of gratitude and being faithful with the little, which ultimately paves the way for greater abundance.
00:00 Introduction and Podcast Overview 00:26 Key Takeaways from the Coaching Call 01:21 The Unique Checklist Concept 05:44 Embracing Disagreement on Social Media 08:52 The Power of Writing Things Down 11:42 Streams of Income vs. Dream Streams 19:55 Conclusion and Final Thoughts
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 19 - Having A Builder's Mindset | 03 Oct 2025 | 00:35:04 | |
Builder vs. Critic: Embracing Growth and Overcoming Criticism
In this episode, I share my personal journey and insights as I navigate the exciting yet challenging process of building something entirely new. I dive deep into the emotional highs and hurdles of entrepreneurship, such as facing budget, product, or sourcing issues, much like encountering 'bad guys' in a video game. I stress the importance of distinguishing between the mindset of a builder and that of a critic—highlighting how criticism often stems from fear, jealousy, or avoidance. I offer practical tips to recognize and shift from a critical mindset to a builder mindset, emphasizing the value of taking small steps, learning as you go, and being authentically committed to your goals. Join me as I discuss how embracing a builder's mindset fosters richer relationships, encourages forward-thinking, and propels positive action.
00:00 Introduction: Embracing the Building Journey 00:43 Builders vs. Critics: Understanding the Difference 02:10 Personal Struggles and Self-Reflection 03:33 The Builder's Mindset: Key Characteristics 04:08 Overcoming Fear and Hopelessness 04:46 Practical Steps to Foster a Builder's Mindset 06:33 Real-Life Examples and Encouragement 17:31 Taking Action: Small Steps Towards Big Goals 31:26 Conclusion: Embrace the Messy Creative Process
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| EP 17 - It's Bigger Than You Think | 03 Oct 2025 | 00:12:59 | |
Investing in Your Future Self Through Genuine Connections
In today's short but powerful episode, I share insights on investing in your future self by focusing on building authentic relationships and long-term goals. I recount a heartwarming Zoom call with a 64-year-old grandmother who became a silent investor in my baby snacks business due to the deep connection we've built over six and a half years. I emphasize the importance of long-term thinking and building a digital footprint that will benefit you years down the line. I remind you not to get caught up in short-term gains but to focus on creating valuable content and meaningful connections with your audience. Let's dive into the importance of showing up genuinely on social media, and I close the episode with a prayer for wisdom, opportunities, and the tenacity to think long-term.
00:00 Introduction: High-Octane Episode 00:10 A Week of Wild Adventures 00:34 Inspiring Stories of Change 02:39 Silent Investors and Emotional Connections 03:43 Long-Term Vision and Strategy 06:09 The Power of Authentic Connections 10:30 Closing Thoughts and Prayers
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| EP 44 - A Helpful Trendsetting Mindset | 03 Oct 2025 | 00:29:37 | |
Embrace Curiosity: Let Go of Fear and See What Happens
In this episode, I encourage you to adopt a mindset of curiosity and experimentation when creating content. By letting go of fear and overthinking, and embracing a 'let's just see' attitude, you can discover what works best for you and your audience. I share practical tips and personal experiences that highlight the importance of posting without over-editing, sharing stories, trying new posting times, and being bold and vulnerable. Learn how this mindset can help you break free from indecision and inactivity, and ultimately grow your brand and audience.
00:00 Introduction: Embracing a Refreshing Mindset 00:30 Adopting a Posture of Curiosity 01:11 Starting New Ventures with Curiosity 02:11 The Power of Authenticity and Vulnerability 03:47 Experimenting with Content Creation 04:41 Overcoming Overthinking and Inactivity 08:05 25 Curiosity-Driven Content Ideas 27:35 Conclusion: The Freedom to Explore
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| EP 16 - Becoming More Comfortable with Being Human | 03 Oct 2025 | 00:21:14 | |
Embracing Human Imperfection in Strategy and Audience Growth
In this episode, I dive into the importance of accepting and embracing our human flaws rather than hiding them. I emphasize making our environment a safe space for authenticity. It's okay to be critical and judgmental at times—these are natural human traits. By acknowledging and being transparent about our imperfections, we create stronger, more genuine connections with our audience. I also share personal insights on how understanding human psychology and CBT can help us feel more comfortable in our skin and, in turn, make our audience feel equally at ease. The more human we are, the more genuine our interactions, ultimately leading to better audience engagement and business growth.
00:00 Welcome and Introduction 00:19 Embracing Humanity and Authenticity 01:11 The Role of Judgment and Criticism 02:47 The Importance of CBT and Coaching 04:06 Freedom in Authenticity 04:37 Making It Right When We Get It Wrong 06:27 Building Connections Through Vulnerability 08:41 The Impact of Authenticity on Audience Growth 10:07 Overcoming Self-Doubt in Content Creation 16:25 The Power of Being Human in Business 18:17 Final Thoughts and Challenge
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| EP 15 - My 5 Biggest Regrets in Business | 03 Oct 2025 | 00:21:22 | |
Five Biggest Business Regrets & Lessons Learned
In this episode of Rooted Business, I share my five biggest business regrets. I explore how obsessing over results instead of building genuine connections hindered my progress, the consequences of ignoring gut instincts, the importance of being candid, the value of diversifying beyond a single MLM, and how demonizing competition stunted my growth. Through these reflections, I hope to offer you valuable insights to avoid similar pitfalls and confidently grow your business while glorifying God.
00:00 Introduction to Rooted Business 01:39 Biggest Business Regret #1: Obsessing Over Offers 05:30 Biggest Business Regret #2: Ignoring Gut Instincts 09:04 Biggest Business Regret #3: Not Being Candid 12:31 Biggest Business Regret #4: Not Diversifying Early 15:47 Biggest Business Regret #5: Demonizing Competition 20:57 Conclusion and Final Thoughts
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| EP 14 - Breaking Up With the All or Nothing Mindset | 03 Oct 2025 | 00:24:35 | |
Breaking Up with the All or Nothing Mindset
In this episode, I share my personal journey of overcoming the all or nothing mindset, which I struggled with significantly during the early days of my essential oil business. I discuss my experience with curating Instagram content and how an obsession with perfectionism led to burnout and missed opportunities. Drawing from a definition by ChatGPT, I explore the detrimental effects of an all or nothing mindset in social media, emphasizing the importance of progress over perfection and celebrating every small step. I offer practical advice on maintaining consistency, embracing authenticity, and using data constructively while avoiding self-criticism. From building a garden to fostering genuine connections online, I illustrate the benefits of a growth mindset in achieving both personal and professional success. Join me in learning to have fun, be curious, and just post it!
00:00 Introduction: Overcoming the All or Nothing Mindset 01:29 Defining the All or Nothing Mindset 03:35 Challenges of the All or Nothing Mindset 05:38 Breaking Free from Perfectionism 08:10 Embracing Imperfection and Taking Action 10:00 Learning Through Doing: The Growth Mindset 11:58 Celebrating Small Wins and Consistency 23:24 Final Thoughts: Just Post It!
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| EP 13 - Niche content - Do NOT niche YOU | 03 Oct 2025 | 00:20:28 | |
The Power of Authentic Connections: Why It's Okay to Change Your Mind on Social Media
In this episode, I delve into one of my favorite topics: the permission to change your mind. I discuss how an Instagram influencer, Baker Lita Bakery, is redefining her platform to align more closely with her passions and values. Using examples from other influencers and my own experience, I explore the long-term benefits of building a genuine community over quick, niche-specific growth. From growing a steadfast and loyal following to the liberty of embracing multiple interests, the episode emphasizes the significance of authenticity and personal connection in sustaining a meaningful online presence.
00:00 Introduction: Permission to Change Your Mind 00:19 The Power of Niche Content 00:41 Case Study: Rapid Growth on Instagram 02:19 Highlighting Baker Lita's Journey 02:58 The Long Game Strategy 03:34 The Power of Personal Brand 05:02 Authentic Connections Over Numbers 06:57 Baker Lita's Fresh Start 11:42 Building a Genuine Community 16:46 The Gift of Changing Your Mind 18:58 Conclusion and Encouragement
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| EP 12 - Watch out for Ditches of Despair | 03 Oct 2025 | 00:39:47 | |
Escaping the Ditches of Despair: Strategies for Audience Growth
In this episode, we dive into the concept of 'ditches of despair,' which are mental states of negativity that hinder personal and professional growth, especially in terms of building an audience. They share 10 signs that indicate one might be in a ditch of despair, such as negative self-talk, procrastination, and comparing oneself to others. I emphasize the importance of recognizing and challenging these negative thoughts and offers strategies to overcome them, including cognitive behavioral therapy techniques and a list of positive counter-thoughts. The goal is to help listeners avoid these mental traps, stay consistent in their efforts, and achieve long-term audience growth.
00:00 Introduction: Understanding Ditches of Despair 01:30 Defining Ditches of Despair 05:03 10 Signs You're in a Ditch of Despair 13:27 How to Get Out of a Ditch of Despair 23:07 Challenging Negative Automatic Thoughts 26:56 Positive Thoughts to Combat Despair 36:51 Conclusion: Embracing Hope and Resilience
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| EP 11 - I Don't Stress About Instagram Hacks | 03 Oct 2025 | 00:29:58 | |
Breaking Free from Instagram Trends: Focus on Timeless Marketing Skills
In this episode, we discuss how the constant pursuit of Instagram hacks and trends can create a cycle of overwhelm and hinder the creation of meaningful content. By sharing personal experiences and insights, the script emphasizes the importance of focusing on timeless marketing skills such as active listening, effective communication, empathy, and problem-solving. These skills not only bring clarity and consistency but also drive real audience growth. The episode encourages viewers to create content from a place of genuine connection and stability, rather than chasing fleeting trends. By prioritizing foundational marketing strategies, content creators can build a more sustainable and rewarding online presence.
00:00 Introduction to Instagram Hacks and Trends 00:33 The Problem with Chasing Trends 01:02 Focusing on Timeless Marketing Skills 02:24 The Importance of Authentic Content 06:05 Challenges of Rapid Growth 08:08 Embracing Timeless Marketing Skills 13:12 Active Listening and Effective Communication 18:32 Empathy and Problem Solving 22:07 Mental Health and Wellbeing 26:36 Conclusion and Challenge
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| EP 10 - Intentional Sales and Deals | 03 Oct 2025 | 00:34:52 | |
Mastering Sales Without Devaluing Your Product In this episode, I discuss the philosophy behind discounting products and its impact on perceived value. Drawing parallels to the customer service in restaurants, the host emphasizes the importance of knowing the right time to offer sales and when to refrain. Highlighting personal experiences in selling essential oils, the discussion extends to broader business strategies for maintaining product value and driving consistent sales without over-relying on discounts. By focusing on storytelling and customer needs, businesses can communicate the true value of their offerings. The episode concludes with practical advice on when and how to strategically offer discounts, ensuring long-term business success and customer trust. 00:00 Introduction: The True Value of Sales 00:55 The Waitress Analogy: Timing Your Sales 01:21 Seasonal Sales and Their Impact 02:02 Personal Sales Journey: Essential Oils 04:29 The Philosophy of Full Price 06:25 Psychology of Discounts 08:01 Strategic Sales Planning 11:36 Pricing Strategies and Mistakes 17:34 Balancing Sales and Value 23:57 Conclusion: Empowering Your Sales Approach WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 9 - Hesitation Is A Clue | 03 Oct 2025 | 00:31:18 | |
Leveraging Hesitation in Sales: Turning Anxiety into Advantage In this episode, the speaker addresses how to handle hesitation and timidity when promoting products or services, whether they are your own creations or affiliate products. They share personal experiences and practical strategies to transform hesitation into a positive tool, emphasizing its role as a clue for deeper introspection. The speaker discusses three negative thoughts that provoke hesitation: doubting the product's quality, feeling unknowledgeable, and fearing customer rejection. They offer actionable steps to mitigate these thoughts, including being honest with the audience, gaining more product knowledge, and reframing the goal to help customers make a clear decision. The episode aims to help listeners build confidence and promote authentically and effectively.
00:00 Introduction: Embracing Hesitation in Sales 00:36 Personal Anecdote: Hesitation with a Familiar Brand 02:09 The Importance of Confidence in Promotion 04:38 Understanding Hesitation in MLM and Network Marketing 09:02 Three Negative Thoughts That Cause Hesitation 16:24 Mitigating Hesitation: Knowledge and Authenticity 21:50 Reframing Customer Rejection 28:49 Conclusion: Leveraging Hesitation for Better Sales
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| EP 8 - The Power of Evaluation | 03 Oct 2025 | 00:24:31 | |
The Power of Evaluations: Staying Grounded and Growth-Focused In this podcast episode, the host discusses the importance of regular evaluations in maintaining growth and sustainability for personal brands and businesses, especially on social media. They emphasize the benefits of self-assessment to avoid burnout, understand momentum, and identify areas of improvement. The host shares personal anecdotes, detailing their social media activity and content creation metrics for June. They outline three key questions for evaluations—what's working, what's not, and what can be improved. Listeners are encouraged to introspect and strategically plan their content creation to align with their goals while maintaining mental, emotional, and physical well-being.
00:00 Introduction to Evaluations and Personal Branding 01:08 The Importance of Honest Evaluations 02:21 Momentum and Audience Growth 03:39 The Power of Evaluations: A Personal Example 05:24 Three Key Questions for Evaluations 08:09 Evaluating Content Creation and Performance 12:02 Adjusting Strategies for Better Results 19:04 The Interconnectedness of Personal and Professional Life 21:41 Final Thoughts and Encouragement
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| EP 7 - Joyful Content Creation | 03 Oct 2025 | 00:31:03 | |
Sustainable Content Creation: Balancing Values and Impact
In this episode, the speaker reflects on the journey of building an audience through content creation, emphasizing the importance of creating from a place of authenticity and stability. They discuss how sharing elements of their life online, such as family philosophies and everyday routines, helps build trust and inspire followers. The episode addresses handling burnout and pressure, sharing personal strategies for staying connected to their content creation values. The speaker underlines the significance of creating content that serves and blesses the audience, rather than chasing metrics and virality. By grounding their content in real-life experiences and maintaining a long-term view, they highlight the importance of sustainable and enjoyable content creation practices.
00:00 The Power of Building an Audience 01:27 Handling Burnout and Content Creation Pressure 02:53 Content Creation Values and Consistency 07:13 Creating Content from a Place of Peace 13:21 Balancing Personal Life and Social Media 19:50 The Long Game Mentality 21:12 Maintaining Enjoyment in Content Creation 29:13 Avoiding Transactional Behavior
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| EP 43 - Lowering Your Fear and Preparing For Fall | 03 Oct 2025 | 00:19:53 | |
Double Podcast: Tackling Worries and Prepping for Fall
Today’s podcast episode is a double feature! First, I’ll guide you on how to manage the worries connected with growing your audience by categorizing them into three simple buckets: provision, outcomes, and transformations. By organizing and journaling our concerns, we can reduce our feelings of overwhelm and take actionable steps towards success. Next, we shift our focus to the upcoming holiday season. As fall approaches and people spend more time online, it’s the perfect opportunity to refresh your content and engage your audience with valuable, timely offerings. This season is ripe for sharing recipes, educational content, humor, and behind-the-scenes glimpses into your life. Let’s dive into how we can maximize this season to grow our communities and businesses.
00:00 Introduction: Double Take Podcast Overview 01:11 Managing Overwhelm: Categorizing Your Worries 02:10 Bucket One: Provision 04:05 Bucket Two: Outcomes 06:16 Bucket Three: Transformations 07:52 Practical Tips for Reducing Overwhelm 13:53 Fall Season Strategies: Maximizing Engagement 14:52 Leveraging Content for the Holiday Season 18:06 Final Thoughts and Encouragement
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| EP 6 - The Zone of Possibility | 03 Oct 2025 | 00:26:55 | |
Unlocking the Zone of Possibility: Break Free from Limiting Beliefs In this episode, LB shares a personal journey of overcoming limiting beliefs about success and dives deep into the concept of the 'Zone of Possibility.' She discusses how often people, including herself, feel that success is out of reach and attribute it to luck rather than effort. Through relatable anecdotes, LB illustrates how shifting from a mindset of hopelessness to one where success seems possible can drastically change personal and professional outcomes. She emphasizes the importance of incremental actions, continuous learning, and the power of belief in achieving one's goals. LB encourages listeners to challenge their negative self-talk, embrace new possibilities, and take actionable steps toward building their desired future.
00:00 Introduction: Overcoming Limiting Beliefs 01:12 Witnessing Others' Success 05:04 The Zone of Possibility 08:00 Practical Steps to Embrace Possibility 12:04 Mindset and Action 19:48 Empowerment Through Choice 22:59 Conclusion: Embracing Growth
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| EP 5 - Overcoming Fear Live-streaming on Social Media | 03 Oct 2025 | 00:32:13 | |
Overcoming the Fear of Going Live: Key Strategies and Insights In this episode, the speaker discusses the journey and benefits of going live on social media platforms, drawing from personal experiences since 2016. They emphasize the importance of authenticity, courage, and audience engagement, while sharing practical tips for handling technical difficulties, preparing content, and building confidence. The speaker also addresses common fears and barriers, such as the concern of not having an audience or dealing with trolls. By encouraging viewers to take action and practice going live, they aim to inspire others to enhance their online presence and build trust with their audience.
00:00 Introduction: Is Going Live Worth It? 00:19 My First Live Experience 01:06 Common Questions About Going Live 02:29 The Importance of Authenticity 05:43 Overcoming Fear and Technical Difficulties 21:24 Engaging with Your Audience 24:32 Dealing with Trolls and Negative Comments 28:36 The Benefits of Going Live 29:55 Conclusion: Embrace the Challenge
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| EP 4 - Top 10 Time Questions | 03 Oct 2025 | 00:31:22 | |
Mastering Time Management as a Busy Parent and Entrepreneur In this episode, the host tackles the critical subject of time management, a frequent inquiry from her audience. As a mother of seven and a successful business owner, she shares her unique strategies for balancing family responsibilities and running a six-figure business. Key points include the concept of 'collapsing time,' effective use of time blocking, habit stacking, and the importance of setting clear priorities. She emphasizes the value of documenting and sharing everyday activities as content, involving children in daily routines, and staying flexible in the face of unexpected interruptions. Additionally, she discusses her approach to long-term projects, advocating for grace, patience, and looking at larger time frames rather than immediate results.
00:00 Introduction to Time Management 00:52 Balancing Family and Business 04:21 Time Blocking Techniques 06:28 Habit Stacking for Efficiency 12:54 Handling Interruptions and Emergencies 14:57 Setting Boundaries and Prioritizing Self-Care 20:26 Involving Children in Daily Routines 21:36 Common Time Management Mistakes 24:50 Planning for Long-Term Projects 29:55 Conclusion and Community Engagement WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 3 - Peaceful Selling | 03 Oct 2025 | 00:28:03 | |
The Difference Between Sales, Marketing, and Branding: Making the Shift
In this episode, the host shares insights on the differences between sales, marketing, and branding, based on personal experience in the network marketing industry. Originally starting with selling essential oils in 2016, the host explains the challenges faced with direct sales and the lack of engagement on product-centric posts. A pivotal change around 2017-2018 led to a focus on building and serving an audience, creating a personal brand that naturally attracts customers. The episode dives into the benefits of shifting from traditional sales tactics to a marketing strategy centered on audience engagement, trust-building, and long-term growth. Listeners are encouraged to think about their own approach and consider making a similar shift to achieve better results and sustainability in their business ventures.
00:00 Introduction: Sales vs. Marketing and Branding 00:20 My Journey in Network Marketing 02:10 The Shift from Selling to Branding 03:54 Understanding Audience Engagement 05:48 The Long Game: Building a Personal Brand 09:35 Trends and Market Adaptation 12:38 The Power of Personal Branding 25:06 Conclusion: Embracing the Branding Strategy
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| EP 2 - Put Something Fun On The Plot | 03 Oct 2025 | 00:19:54 | |
The Power of Growing Your Audience: A Personal Story In this episode, we dive into the importance of growing your audience and how it can be a game-changer for your endeavors. Using a personal anecdote involving a conversation with her daughter, Fallon, the speaker illustrates how even a small increase in audience size can significantly impact sales. The narrative emphasizes that your audience is a crucial asset and advocates for the benefits of reaching out to more people.
00:00 The Importance of Growing Your Audience 00:19 A Lesson in Audience Value
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 1 - Goodwill Always Comes Back | 03 Oct 2025 | 00:33:11 | |
The Wizard of Oz Marketing Plan: Embracing Your Personal Brand Journey In this inaugural episode of 'Rooted Business,' host Leslie, a certified coach with 10 years of experience in sales and marketing, introduces a unique marketing philosophy inspired by 'The Wizard of Oz.' She discusses the roles of Glinda, Dorothy, and the Wicked Witch of the West as analogies for different aspects of personal branding and audience engagement. Leslie emphasizes the importance of authenticity, serving your audience, and recognizing the human elements in business. She encourages listeners to balance being a confident guide like Glinda, while also embracing their vulnerabilities like Dorothy, and avoiding negative tendencies symbolized by the Wicked Witch of the West. Her goal is to help Christian entrepreneurs grow their audience and income in a way that feels authentic and glorifying to God. 00:00 Introduction to Rooted Business 00:29 Growing Your Audience Authentically 01:37 The Wizard of Oz Analogy 04:49 Understanding Your Personal Brand 08:17 Balancing Glinda and Dorothy 18:56 Dealing with the Wicked Witch of the West 25:55 Practical Tips for the Week 31:42 Conclusion and Next Steps
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| EP 42 - It Pays Big To Be Yourself | 03 Oct 2025 | 00:32:07 | |
The Power of Authenticity: How Being Yourself Online Pays Off Big
In this episode, I dive into the importance of being authentic across all social media platforms. I share personal stories and real-life examples to illustrate how staying true to yourself can significantly impact your audience and lead to unexpected opportunities. I recount a success story from a one-on-one strategy session with a client and discuss the shift in social media algorithms towards interest-driven content. Key takeaways include the value of maintaining core values, the potential for multifaceted content, and practical advice on leveraging series-based content to grow your audience. I also reflect on a recent investor dinner that highlighted the deep connections formed through genuine online engagement.
00:00 The Power of Authenticity on Social Media 00:58 A Story of Real-Life Integration 02:07 Overcoming Niche Constraints 05:00 The Value of Being Yourself 06:30 The Impact of Authenticity on Business 13:59 Understanding the Interest-Driven Algorithm 16:09 Creating Engaging Content Series 20:06 The Bigger Picture of Social Media Influence 24:55 Final Thoughts on Authenticity WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 41 - Mindful ManyChat | 03 Oct 2025 | 00:27:43 | |
To Automate or Not: Finding the Balance in Social Media Engagement
In this episode of the podcast, we're diving into the crucial debate of automation versus personal connection on social media. We explore how infusing real human interaction can significantly impact your online presence and grow your audience. I share insights from a conversation with another influencer, contrasting perspectives on the use of automated tools like ManyChat. Through examples, including influencer Alex Clark's engagement strategies and feedback from my own followers, we discuss the fine line between leveraging automation for efficiency and maintaining genuine, personal connections. Join me as we navigate the intricacies of using automation thoughtfully and strategically in your social media strategy.
00:00 Introduction: To Automate or Not to Automate? 01:21 The Debate: Personal Touch vs. Automation 02:54 Case Study: Alex Clark's Approach 06:09 Audience Reactions and Opinions 09:22 Balancing Automation and Authenticity 13:20 Final Thoughts: The Future of Social Media Engagement 21:23 Conclusion: Navigating Automation in Social Media
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| EP 40 - How To Avoid Over-Explaining Especially If You're Pivoting | 03 Oct 2025 | 00:15:05 | |
Unlocking the Power of Long-Form Content for Over Explainers
I talk directly to the over explainers—those who struggle with condensing their messages in short-form content such as reels, stories, or posts. I share my approach to leveraging long-form content like blogs, podcasts, or detailed social media posts to provide comprehensive information. By creating one piece of in-depth content, you can slice it into smaller segments for your audience, making it easier to manage and more engaging. I provide examples from my own experiences, such as discussing beef liver or the trying to conceive journey. Learn how to balance your stories, keep your audience engaged, and avoid over-explaining by using long-form content effectively.
00:00 Introduction: Speaking to the Over Explainers 01:12 The Power of Long Form Content 01:45 Challenges of Over Explaining 02:31 Creating Effective Long Form Content 03:05 Personal Examples and Strategies 04:38 Leveraging Long Form Content for Engagement 08:53 Transitioning and Evolving Your Content 12:29 Conclusion: Embrace Your New Vision
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 39 - Good Assumption For This Week | 03 Oct 2025 | 00:15:06 | |
Mindset Shifts for Thriving on Social Media - The Power of Positive Assumptions
In this week's episode, I share some of my key positive assumptions to help you effectively grow your online audience. We kick things off with the assumption that we all have at least 10 minutes a day to dedicate to social media, no matter how busy our schedules are. I highlight the importance of reusing long-form content, as many people haven’t seen your previous posts. I also talk about gamifying your weekly content goals, such as aiming for three live sessions and engaging stories on Instagram. Throughout the episode, I stress the importance of valuing every follower, even if you have only a few. Maintaining a hopeful attitude and staying committed to your audience, no matter its size, is crucial for long-term success and personal fulfillment. Let’s make this week impactful and positive, together!
00:00 Introduction: Safe Assumptions for Growing Your Audience 01:08 Mindset Shift: Time Management for Social Media 02:42 Gamifying Your Social Media Strategy 04:40 Leveraging Long-Form Content 07:59 Engaging with Your Audience: Every Viewer Matters 10:21 Faithfulness in Small Beginnings 12:19 Overcoming Hopelessness: A Call to Action
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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| EP 38 - Less Curation, More From The Heart | 03 Oct 2025 | 00:15:52 | |
Breaking the Social Media Rules: Embracing Authenticity and Human Nature
In today's episode, I discuss why the so-called rules of social media are completely made-up and why understanding basic human behavior is far more important. I dive into natural laws of human psychology, emphasizing authenticity and the unchanging aspects of human connection. I share insights on the overwhelming amount of negative thoughts we have daily, and how this longing for connection and problem-solving drives social media engagement. It's not about trending audio or hacks; it's about making your audience feel seen and heard. Lastly, I stress the importance of integrating authenticity into your content and not being afraid to show different facets of your life. Join me as I encourage you to break the social media rules and focus more on genuine human connections.
00:00 Breaking the Social Media Rules 00:58 Understanding Human Behavior 01:50 The Power of Negative Thoughts 03:04 Solving Unspoken Problems 04:52 The Age of Authenticity 05:20 Curiosity and Human Nature 06:46 The Importance of Authenticity 10:32 Building Your Audience from Values 13:49 Connecting with Your Audience
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator WANT 1:1 COACHING? EMAIL LB AT HELLO@LESLIEBURRIS.com FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
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