In this episode, Dmitry talks to Landon Hammonds of Perimeter Roofing. 

From knocking doors on day one to leading 35 roofers across multiple states, Landon has become one of the fastest-rising leaders at Perimeter. At only 25, he has built systems, teams, and a discipline-driven mindset that separates him from the rest of the industry.

Sponsor: https://workninjas.com/

In this interview, we cover:
Landon's first day knocking doors and how the grind shaped his work ethic
Balancing residential and commercial roofing
Why SOPs, systems, and double-checking are essential
Managing stress, workload, and rapid growth
How private equity changed structure inside the company
Competing in Atlanta’s crowded roofing market
Why experience beats online tutorials
Leadership challenges in managing 35 guys across multiple states
How to know which jobs are worth your time
The toxic and rewarding sides of the roofing industry
Communication, integrity, and the power of saying no
What keeps him grounded and sane
His long-term mission to impact every person he meets
If you work in roofing, sales, leadership, or any service industry, this episode delivers practical lessons built on real-world experience.

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/

In this episode, Dmitry talks to Elijah Muhm, former co-owner of Roman's Roofing. 

Sponsor: https://cwilsonlaw.com

Insights
00:00 – Intro
00:35 – Sponsor: Chad T. Wilson Law Firm
01:55 – How Elijah Muhm got started in roofing
04:12 – Joining Roman’s Roofing and finding early success
07:08 – The culture and lessons learned at Roman’s Roofing
10:30 – The moment everything changed: Elijah’s sudden exit
13:20 – Life after Roman’s Roofing: rebuilding from zero
16:05 – The truth about leaving a big company on principle
18:52 – Lessons on leadership and personal integrity
22:10 – Building a new path in the roofing industry
25:34 – How to earn trust again after starting over
28:45 – What Elijah learned about loyalty and reputation
32:00 – Creating a roofing company built on values
35:28 – Marketing, storytelling, and personal branding
38:12 – Advice for roofers going through tough transitions
41:00 – The future of Elijah’s new roofing journey
43:20 – His message to roofers, leaders, and entrepreneurs

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
============================
Today's guest
Elijah Muhm:
https://www.linkedin.com/in/elijah-muhm-0ab623214/
https://www.instagram.com/elitheslyguy1986/
Empower & Master LLC:
============================

In this episode, Dmitry talks to Eric Ellison, Founder of Ichor.

00:00 – Intro
00:29 – Welcome back to the RoofingInsights Podcast 
01:04 – From rookie to $5.7M in the first year, scaling to $14M – how it happened
02:12 – The storm that boosted the business
03:30 – Before roofing – Eric’s entrepreneur journey
04:00 – Struggles, mentors & marketing start
05:00 – Downsides of growing too fast 
05:35 – When chaos takes over your roofing company 
06:18 – The harsh reality of bankruptcy 
08:15 – Filing bankruptcy while doing $13M+ revenue 
09:30 – Taking full responsibility as a leader 
09:48 – Dmitry’s theory: why 80% of roofers fail in 2 years
10:15 – The LLC shuffle: how contractors “restart” after failure
12:13 – wasn’t worried about that… I was heartbroken for myself.”
14:04 – Because you have good intentions… but others want to screw a couple hundred people.
18:40 – The biggest gap in the industry right now? Simplicity.
21:24 – The future of roofing innovation
22:00 – Crews missing nails and common mistakes
23:19 – Adjusters vs. roofers: using software as a weapon
23:41 – Does tech really help negotiations?
24:03 – How tech could mend roofer–insurer relationships
25:40 – Guest shares personal journey before roofing
27:33 – Why most entrepreneurs actually fail
28:01 – Learn the lessons from bankruptcy
29:19 – Overcoming fear and finding the spirit to continue
30:01 – Being a good father and husband first
37:05 – Why the best advice is still: just work
38:07 – Roofing vs software: what lasts?
39:02 – A better way to judge a person

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Bill Meyers, former rep for Evolve Construction.

00:00 – Intro
03:28 – Whistleblowing in roofing
03:57 – Fake damage & insurance restoration exposed
05:23 – Caught on camera: creating damage for claims
07:29 – The iPhone used as a tool to damage homes
10:09 – Bag of ice, Airbnb, and manufactured storm damage
12:36 – From labor department to police: when fraud gets real
14:53 – $800,000 in stolen insurance checks
19:11 – Insurance fraud charges explained
22:31 – Turning on your own company: testifying in court
23:45 – Why hiring local roofers matters more than ever
24:45 – Threats, subpoenas & standing for integrity
29:43 – What real justice in roofing fraud should look like
33:27 – Is roofing turning into a Ponzi scheme?
35:45 – Free money myth: the psychology of insurance scams
39:18 – Integrity over leads: how roofing should really work

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Galen Hair, Managing Partner at Insurance Claim HQ. 

00:00 – Sponsor: Estimate Experts
00:07 – Coming Up
01:02 – Kicking Off: Setting the Tone
03:15 – Why This Conversation Matters
06:04 – Early Lessons Learned the Hard Way
09:18 – Breaking Down Industry Myths
12:41 – Turning Setbacks Into Opportunities
15:56 – What Nobody Tells You About Growth
19:12 – The Hidden Challenges Behind Success
22:25 – From Struggles to Big Wins
25:43 – How to Handle Pressure & Stress
28:59 – The Game-Changing Decisions We Made
32:14 – Navigating Relationships & Business
35:28 – Lessons From the Toughest Moments
38:45 – Advice That Could Save You Years
42:01 – The Future: What’s Coming Next
45:16 – Closing Reflections

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing. 

00:00 – Intro
00:06 – Coming Up
01:02 – First Steps in the Industry
01:52 – Stories and Connections in Houston
02:28 – Workouts, CrossFit, and Physical Discipline
03:15 – What Does Exercise Have to Do with Roofing?
04:02 – “People First”: Business Philosophy at Cmac Roofing
05:16 – Core Values: Faith, Loyalty, and Respect
07:44 – How to Keep Your Team Humble While Earning $100M a Year
09:46 – How to Manage Offices in 3 States and Keep Growing?
10:18 – Motivation goes beyond salary
10:59 – “You might make $30,000 more now, but with me, you'll get hundreds of thousands later.”
11:40 – Efficiency and purchasing power: reaching 60% margins
12:26 – Differences between Texas, Nashville, and Atlanta in construction
14:57 – How have clients changed in the last 10 years?
15:27 – Where will the biggest opportunity lie in the next 5-10 years?
17:51 – What holds most contractors back? Fear, fear, fear
19:56 – “Back then, I was a workaholic—just chasing a bank account.”
22:18 – “What’s the biggest lie roofers tell themselves about success?”
24:26 – “The ugliest prophet? Choosing profits over people.”
24:50 – "Many roofers make $8–10M a year... then live like they’re making $30M. That’s a trap."
25:17 – "My first $250K? I bought a $600 Gucci watch. But I set real levels for rewards."
25:31 – "The future of roofing belongs to companies that always put people over profits."
26:46 – Austin vs. Atlanta: Who has the best food?
26:55 – “I fell in love with Atlanta, I’d move there tomorrow.”
28:53 – Biggest influence: His dad, a jewelry salesman.
29:20 – “You don’t always have to win, enjoy watching others win.”
29:36 – Keep it simple: If it ain’t broke, don’t fix it.
30:07 – “Life is simple. The simpler, the better.”

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Alex Duta, Founder of Albiware. 

00:00 – Roofing Business Partner  
00:07 – Coming Up  
00:48 – Kicking Off: The Roofing Journey Begins
05:14 – Early Struggles and Breakthrough Moments
09:40 – Building a Strong Team from the Ground Up
14:06 – Why Company Culture Defines Long-Term Success
18:32 – Marketing Moves That Changed the Game
22:58 – Overcoming Fear and Taking Big Risks
27:24 – Turning Setbacks into Opportunities
31:50 – The Power of Trust and Referrals in Roofing
36:16 – Branding That Homeowners Remember
40:42 – Leadership Lessons That Drive Growth
45:08 – Dealing with Difficult Clients the Right Way
49:34 – Scaling Up Without Losing Identity
54:00 – Mistakes Roofers Must Avoid at All Costs
58:26 – Building a Legacy That Lasts Generations
01:02:52 – Final Words of Wisdom for Roofers 

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Jared Litchin, CEO of Radiant Roofing. 

00:00 – Sponsor: The Catch All
00:07 – Coming Up
01:00 – Meet Jared Lichtin: From Law to Roofing
06:45 – From Real Estate to Roofing Sales Success
12:30 – Implementation Over Information
15:00 – Building the Radiant Roofing Brand
20:15 – Hard Lessons Working with Contractors
25:40 – Why Customer Trust Is Everything
34:00 – Hunger vs. Experience in Roofing
41:15 – Financial Discipline and Avoiding Costly Mistakes
49:25 – Marketing Myths vs. What Really Works
55:55 – Social Media, Content, and Recruiting
1:01:30 – Roofing, Solar, and Service Expansion
1:07:40 – Company Culture and Hiring the Right People
1:13:20 – Final Takeaways from Jared Lichtin

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing. 

00:00 – Sponsor: Job Nimbus
00:30 – Coming Up
01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift  
04:10 – The Story Behind “Fox Haven” and Business Naming Lessons  
07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time  
11:00 – Losing Control at $2M/Month (and How He Got It Back)  
15:10 – Why Systemizing Production Nearly Broke the Company  
18:30 – The $75,000 Mistake That Changed Everything  
22:00 – Burnout, 18-Hour Days & the Loneliness of Building a Business  
26:40 – Firing People, Bad Hires, and Hard Leadership Lessons  
31:00 – Theft, Break-Ins & Staying Calm Through Chaos  
35:20 – Florida vs. Philly Roofing: Two Worlds Apart  
38:30 – Insurance Fraud & Why Florida’s Roofing Industry Is Broken  
42:00 – Why Metal Roofing Is Taking Over the Market  
45:00 – Suppliers, Trust & the Idea of Starting Their Own Supply Business  
48:20 – The Only Customer He Ever Fired (And Why)  
51:30 – Final Advice: From Rock Singer to Roofing Industry Leader

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Matthew Danskin, CEO of Restoration Referral System. 

00:00 – Sponsor: GoNano
00:50 – Coming Up
01:31 – Opening Up: The Start of the Roofing Journey  
05:02 – Early Struggles and Lessons Learned  
08:29 – Building a Strong Company Culture  
11:57 – How to Find and Keep the Right People  
15:23 – The Marketing Moves That Changed Everything  
18:49 – Overcoming Fear and Taking Big Risks  
22:16 – When Things Don’t Go as Planned  
25:42 – The Turning Point That Shifted the Business  
29:08 – Why Branding Matters More Than You Think  
32:34 – Lessons from Dealing with Difficult Clients  
36:01 – Leadership That Inspires Growth  
39:27 – Mistakes Roofers Can’t Afford to Make  
42:53 – Scaling Up Without Losing Your Identity  
46:20 – The Legacy Every Roofer Wants to Leave Behind  
49:15 – Final Words of Advice for Roofers  

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Chris Zimmerman, Owner of At Your Service Roofing. 

00:00 – Sponsor: RainDrop Gutter Guard
00:23 – Coming Up
01:11 – The Untold Story Behind the Roofing Journey  
04:45 – Early Struggles and Key Lessons Learned  
08:12 – Building a Team That Shares the Same Vision  
11:39 – Why Company Culture Shapes Everything  
15:06 – The Challenges of Growth in Roofing  
18:33 – How to Win Trust with Homeowners  
22:00 – Marketing Moves That Actually Work  
25:27 – When Tradition Meets Innovation  
28:54 – Overcoming Obstacles and Staying Resilient  
32:21 – What Makes a Brand Truly Memorable  
35:48 – The Power of Leadership in Roofing Success  
39:15 – Mistakes Roofers Must Avoid at All Costs  
42:42 – Turning Setbacks into Opportunities  
46:09 – Building a Legacy That Lasts for Generations  
49:48 – Final Takeaways for Roofers Ready to Grow  

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Chris Townsend, Founder of Can't Quit Consulting.

00:00 – Intro
00:36 – Starting Strong: The First Steps in Building a Roofing Business  
04:28 – Lessons Learned from Early Mistakes  
08:22 – Why Company Culture Shapes Long-Term Success  
12:15 – Building a Team That Truly Fits  
16:08 – The Role of Leadership in Growth  
20:01 – Marketing That Actually Works for Roofers  
24:12 – Overcoming the Fear of Change in Business  
28:05 – How to Handle Tough Clients and Negative Reviews  
32:18 – Innovation vs. Tradition: Finding the Balance  
36:11 – The Power of Storytelling in Roofing  
40:24 – Investing in People, Not Just Projects  
44:18 – What Makes a Brand Memorable for Homeowners  
48:09 – Scaling Up Without Losing Your Identity  
52:02 – Long-Term Vision: Building a Legacy Company  
56:15 – Final Takeaways for Roofers Ready to Grow  

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Aldin Mejia, owner of Top Metal Supply.

Insights
00:00 – Intro
00:48 – Early life and moving to the U.S.
04:49 – Learning the trades and developing work ethic
08:48 – Starting the countertop business
12:28 – Entering metal roofing and navigating Miami-Dade approvals
18:55 – Naming the company and building the Top Metal brand
26:02 – Understanding metal roofing system types
32:26 – Durability, coatings, paint performance, and long-term warranties
38:00 – Who Top Metal serves and how contractor relationships are built
46:58 – Faith, humility, leadership, and personal values in business
50:46 – Hiring challenges and building a reliable team
52:29 – Customer service standards and how complaints are handled
56:16 – Cash flow, accounting, and financial discipline in construction
58:57 – Social media, brand presence, and building trust online
01:02:13 – Balancing marriage, family, and running a growing company
01:09:13 – Expansion strategy  and future vision for Top Metal
01:12:27 – Final message to roofers, installers, and business owners

============================
Today's guest
Aldin Mejia: 
https://www.facebook.com/aldin.mejia
Top Metal: 
https://topmetalsupplier.com
https://www.facebook.com/TopMetalUSA/
https://www.tiktok.com/@topmetalusa
============================

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.roofing-school.com/ 

In this episode, Dmitry talks to Marc Reitzel, CEO of Reitzel Home Improvement. 

00:00 Sponsor: The Catch All
00:18 Intro
01:04 The Problem Most Roofers Don’t See Coming
04:30 How Poor Branding Holds Back Great Companies
07:53 The Hidden Cost of Blending In
11:20 Why Your Company Name Matters More Than You Think
14:46 Logos, Colors, and First Impressions
18:14 Standing Out in a Crowded Roofing Market
21:42 When Is the Right Time to Rebrand?
25:20 Avoiding the Most Common Rebranding Mistakes
28:58 How to Build a Brand Customers Actually Remember
32:33 The Role of Storytelling in Roofing Marketing
36:00 Why Consistency Beats Flashy Ads Every Time
39:36 From Fear to Confidence: Taking the Leap to Rebrand
43:03 The ROI of Rebranding Done Right
47:17 Turning Your Brand into a Long-Term Asset
50:40 Final Thoughts: Make Your Brand Work for You

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Dan Walrack, Founder of Go Beyond The Hustle.

00:00 – Intro
00:43 - Why Contractors Struggle With Margins
03:02 – Pricing Disasters After the Storm
05:11 – The Xactimate Problem Everyone Ignores
07:18 – How to Negotiate With Carriers Like a Pro
09:26 – Building Trust With Homeowners in Minutes
11:15 – Why Most Roofing Businesses Fail Within 5 Years
13:47 – The “Free Roof” Sales Trap
15:58 – Using Supplements to Save Your Profit
18:34 – The One Thing That Gets Claims Approved Faster
20:40 – Avoiding the Top 3 Rookie Mistakes
23:14 – Turning Denials Into Approvals
25:48 – The Insurance Language You MUST Learn
28:09 – How to Spot a Bad Adjuster Instantly
30:37 – Getting Paid What You’re Owed (Not What They Offer)
33:02 – Why Follow-Up Is the Secret Weapon
35:19 – Real-Life Case Study: From $40K to $110K
38:07 – Lessons Learned From the Toughest Claims
40:22 – The Future of Roofing & Claims
43:15 – Closing Thoughts & Final Advice

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

In this episode, Dmitry talks to Jack Hanks, CEO of VPA Public Claims Adjusting.

00:00 – Intro
01:36 – Managing $184 Million in Claims
03:12 – Puerto Rico’s 7-Year Insurance Battle
04:37 – Growing Without Losing the Personal Touch
06:07 – Hurricane Prep: How to Handle 2,000 Claims in Months
07:18 – Standing Out After the Storm
08:13 – When to Say “No” to a Claim
11:02 – Garbage Claims Are Killing the Industry
12:07 – Florida’s Roofing Crisis Explained
13:23 – How Insurance Changed Since the 90s
15:59 – The McKinsey Report That Changed Everything
18:00 – Tech in Claims: Friend or Foe?
20:14 – Desk Adjusters vs. Field Adjusters
22:08 – Contractor vs. Public Adjuster: Which is Better Now?
23:42 – The Million-Dollar “UPPA” Lawsuit
26:10 – Why These Laws Hurt Homeowners Most
28:00 – Bad Apples & Self-Policing the Industry
31:36 – Big Data & Carrier Strategies
32:52 – Why I Left Contracting for Public Adjusting
35:12 – Finding the Right People for the Right Seats
36:47 – The Toughest Claims We’ve Faced
39:16 – Setting Client Boundaries Without Losing Empathy
41:08 – Keeping Clients Calm During Long Claims
42:39 – Lessons from My Early Career
45:20 – Why Rest & Vacations Boost Business
46:27 – Advice to My Younger Self
47:53 – The Wildest Things Insurance Companies Do
50:32 – The Biggest Lies Carriers Tell Clients
52:10 – David vs. Goliath: From $118K to $6.9M

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

In this episode, Dmitry sits down with David Carroll, CEO of Dope Marketing. 

Podcast Sponsor: https://agentone.roofingbusinesspartner.com/

============================
00:00 – Intro and Banter: Surviving Minnesota Winters
00:30 – First Business Hurdles: From No Job to Home Services Startup
01:22 – Reflecting on Growth: Preparation Meets Opportunity in Roofing
02:32 – Why Stick with Home Services: The Universal Needs of Contractors
02:59 – Job Market Real Talk: Would You Hire Yourself?
05:50 – Phasing Out the Old: Knowing When to Launch Dope Marketing
08:46 – Scaling Dreams: Franchising, Investors, and Keeping the Fun Alive
11:00 – The Lonely Crown: Leadership Lessons and Personal Wiring
13:00 – Hiring Evolution: From Potential to Proven Systems
17:00 – YouTube as a Business: Monetizing Content Like a Pro
19:00 – Learning from the Competition: Reverse-Engineering Success
20:00 – Sleepless Nights Scale Too: Stress from Vans to Multi-Millions
21:00 – Boredom Sparks Change: Why I Pivoted to Marketing
22:00 – Dope's Edge: Embracing AI and Data for Recession-Proof Strategies
25:00 – Agencies on Alert: The Shift to Implementation and Results
28:00 – Campaigns vs. Branding: Defining What Really Drives Impact
32:00 – Managing Expectations: The Emotional Rollercoaster of Marketing
35:00 – Unpredictable Twists: Elections, Disasters, and Marketing Dips
37:00 – If Marketing Vanished Tomorrow: Adapting and Pivoting Fast
40:00 – Explosive Growth: Scaling Gutter Cleaning to Seven Figures
45:00 – Holiday Lights Hustle: Turning Down Jobs and Building Trust
50:00 – Dope Philosophy in One Line: Data-Driven Decisions for Owners
53:00 – Personal Redemption: From Dark Days to Funding a Future
56:00 – Pattern Interrupts: Slowing Down for Real Transformation

============================

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
============================
Today's guest: David Carroll
https://www.facebook.com/david.l.carroll.7
https://www.instagram.com/davedopemarketing/?hl=es
https://www.youtube.com/@DopeMarketing
https://www.dopemarketing.com/meettheteam

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

In this episode, Dmitry talks to Jonathan Cater, founder of Creator's Den and Chief Marketing Officer at AlphaOne Exteriors. 

Video Sponsor: alivo.ai (Mention Dmitry for a deal!)

00:00 – Intro
01:59 – Coming Up
02:27 – Presentation
03:00 – Introducing John: The Quiet Force in Content Creation
08:09 – Learning From Others: The Real Key to Growth
09:00 – The Pride of Building Studios Across the Country
13:55 – The Real Difference Between a Media Company and a Creator
17:00 – Calling Out the Sheriff: Why Dmitry Speaks Up
17:40 – “If You Won’t Do It, I Will” — Taking Action When Others Don’t
23:00 – How to Turn Conversations Into Community
24:22 – Why Every Business Should Act Like a Media Company
25:27 – How Authentic Content Attracts the Right Audience
27:05 – Final Advice: Be the Example Others Can Follow
34:37 – The Personal Brand Gap in Contractors’ Content
37:40 – Differentiation comes from building authenticity
41:55 – Storytelling wins regardless of short or long form
44:02 – Click-Through Rate & Retention
50:32 – Stop Posting Drone Videos
59:00 – Experiencing a Russian Bathhouse Sauna Extreme
01:00:00 – Pushing Your Limits and Showing Up Authentically
01:01:00 – Storytelling Lessons from Extreme Experiences

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

In this episode, Dmitry talks to Kyle Van Boxel, CEO of Van Boxel Building Supply. 

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Ricky McGrath, founder of AXL Roofing.  

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Jeremy Rodriguez, owner of Top A1 Contracting.  

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Dean White, owner of King Contractor Agency. 

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Chris Lee, founder of mostdope and VP of Marketing at Reimagine Roofing. 

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/  

In this episode, Dmitry talks to Tommy Mello, CEO of A1 Garage.  

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/  

In this episode, Dmitry talks to Dustin Peterich, CEO of Black Belt Roofing.  

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/  

In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing. 

00:00 – Intro
01:00 – Sponsor: Hook Agency
02:13 – Coming Up
02:58 – From Roofer to CEO: Corey’s Journey Begins
05:10 – Hardest Challenges: Labor, Sales & Leadership
07:19 – When Growth Backfires: Losing Half the Revenue
09:44 – Scaling Too Fast & the Million-Dollar Lesson
11:43 – Money Mistakes Every Young Owner Makes
13:31 – The Future of Roofing: AI vs. Old School Work Ethic
16:15 – Marketing with a Lamborghini: Smart Move or Flex?
19:54 – Community Reactions & Lessons in Humility
22:46 – Should Roofers Charge for Inspections? The Debate
29:00 – Standing Out: Becoming the Local Roofing Celebrity
30:14 – Installer to CEO: The Ultimate Mindset Shift
33:22 – Hitting $5M Before 30 – Pressure or Validation?
35:04 – Success Without Balance Isn’t Success at All
36:45 – Proving the Doubters Wrong & Finding Purpose
41:39 – Money Isn’t Success: What It Really Means to Win

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Adam Leavins, Pastor & CEO of Patriot Roofing.  

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/  

In this episode, Dmitry talks to Brian Mula, Co-Owner of Grand Roofing.  

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/  

In this episode, Dmitry talks to Dean White, CEO of Blueprint.  

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/  

In this episode, Dmitry talks to Dean Talley, Founder of Brand-All Smart Tarps.  

Podcast and business requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship program: https://www.mymarketingfitness.com/