Rock Your Brand Podcast – Détails, épisodes et analyse

In this podcast episode we will be sharing The REAL SECRET To Rank On Etsy's 1st Page NOW and In 2025. There's more to getting ranked than choosing good keywords and we dive deep into this during the show.

For more free resources, visit https://brandcreators.com

In this episode, we will discuss why Etsy EXPERTS will HATE Me for saying this about Q4. 

For more FREE resources, visit - https://brandcreators.com

0:00: ⚙️ Effective strategy for Etsy growth through niche selection and research.

10:34: ⚡ Importance of choosing a profitable niche with consistent demand for long-term success in e-commerce.

19:58: 💡 Effective strategy for Etsy shop growth through niche selection, demand validation, and high-margin product focus.

29:30: ⚖️ Effective Etsy shop growth strategy emphasizing niche focus, product validation, and optimized listings.

39:09: 💡 Effective strategy for boosting Etsy shop growth through targeted product launches and Etsy ads.

49:05: 💡 Effective Etsy shop growth strategy involves optimizing listings, prioritizing sales, and leveraging data from ads for continuous improvement.

58:23: 💼 Effective strategy for Etsy shop growth through product launch, pricing adjustments, and data analysis.

1:07:45: 💡 Effective strategy for Etsy shop growth through niche selection, product research, launch, and data analysis.

1:17:04: ⚠️ Debunking the unrealistic claim of making $38,500/month with 20 minutes of work on Etsy

1:27:04: 💡 Exciting new gift features announced by Etsy to boost sales and enhance gifting experience.

1:42:06: ⚙️ Etsy confirms sellers can use AI in handmade designs, emphasizing AI-assisted creations as the next big thing.

1:46:08: ⚙️ Effective Etsy shop growth strategy involves consistent optimization and product launches.

1:55:08: 💡 Effective strategy for Etsy shop growth discussed with emphasis on keyword relevance and listing optimization.Recap for 

https://youtu.be/CeCm-3cVWF8 by Tammy AI

I will be sharing with you a recent case study we did with one of our private clients. How Sending 6 Emails Generated $5,014.48.
We'll break down exactly what we did, what made it work, and the different elements you will want to use in your business.
Now, if you're listening to this and you're not yet using email in your business, You definitely will want to. 
Email is here. It's going to stay, and it is not dead. 
I will put it right out there because it is working. Significant brands are still using it, and we want to use it too. 
Our clients are using it, and it works. Okay. Now there are some things you need to be aware of regarding what makes it work. 
For more information, listen to this episode in the media player above or the video below.

One of the things Scott enjoys is learning from the successes of others. One of the ways he’s able to do that more effectively is to pass along what he’s learned by teaching you about it. Lately, he's been learning quite a bit concerning retail VS online sales from the television show, Shark Tank. He’s hearing some repeated themes and stories from the show and wants to pass along his observations to you so that you can learn some of the things he’s noticed. So take a few minutes to invest in your own education by hearing what Scott has noticed from the experts on Shark Tank. You’ll be glad you did.

One of the things Scott has noticed when he watches Shark Tank is that the investors always ask about sales numbers right from the start. Why do they do that? It’s because sales numbers indicate that there is already interest in the type of product that the newcomer is proposing. That’s called “proof of concept” and it means that there's good reason to expect success with the product you’re wanting to create and sell. Scott’s got some ideas about how you can use the tools provided on Amazon to discover if there’s adequate proof of concept for the products you want to sell, on this episode.

People come to Scott all the time with a great new product idea that is entirely original. He’s all for new products coming to the market but he also knows that if there're no other products in the market like it then there may not be enough demand to warrant creating the product in the first place. On this episode, Scott’s going to talk about that situation and give you some ideas for what you should do if your DO indeed have an entirely new product.

Anytime a world-changing new development or technology comes on the scene there’s a ton of work and money that goes into helping the public understand exactly what it is, why it’s needed, and how to use it to best effect. As Amazon sellers, few of us have the resources to launch that kind of product on the scale needed to accomplish all of those things. What should do if you have a world-changing product that nobody’s heard of? On this episode, Scott gives you some suggestions regarding what he would do if he was in that situation.

Many of the people who bring product or company ideas to the Shark Tank TV show are seeking investment money because they want to get their products into retail stores. That’s not a bad idea but many times it’s premature given their situation. On this episode, Scott shares what he’s noticed about the advice the “sharks” give those people and relates it to Amazon sales and business. You’ll learn a lot from what he has to share so be sure you listen.

• [0:03] Scott’s introduction to the podcast!
• [2:52] A shout out to some recent iTunes reviewers.
• [5:33] The concept of “proof of concept” and what it means.
• [9:40] Do you have to educate people about your product before they buy?
• [14:30] What to do if you have an entirely original product.

Here it is! The “Ask Scott” session of the Amazing Seller podcast. This is where we talk about all kinds of things relating to online business, private label sales on Amazon, and anything having to do with making a better life for yourself and making a difference in the world. On this episode, you’re going to get straight, helpful answers to real life questions. And the person answering your questions is Scott Voelker, an experienced online businessman, and Amazon seller. You can also hear how to ask your own questions, so be sure to listen and learn!

Scott has recently moved from upstate New York to South Carolina and he’s noticed the difference his surroundings are making on his own mindset. In particular, he’s aware of the people in his neighborhood. Their focus on fitness and healthy eating are impacting Scott and his family, encouraging them toward their own version of fitness and health. It’s an example of why the people you surround yourself with are hugely important for your life - and Scott's got some encouragement for YOU along that line, on this episode.

Many people are discovering opportunities to create multiple products based on their first product. Sometimes it’s as simple as creating a variation of the product (color, size, etc.) and other times it’s a new product that is different in a unique or significant way. On this episode, Scott covers the advantages of variations VS new product listings and encourages Amazon sellers to think about who they are targeting with their product as one way to decide whether there are advantages to one approach over the other. Be sure you listen if you’re interested in creating multiple products as a spin-off from your original product.

There isn’t any way to know for sure how your product rating relates to your reviews simply because Amazon doesn’t reveal how its algorithm works when it comes to product ratings. But there are some things you can focus on to help you improve your product rating. On this episode of The Amazing Seller, Scott gives a couple of very practical things you can focus on to improve your product rating overall. Both are simple but do take some time. So make sure you listen and commit yourself to doing the work to improve your business and products.

A listener called in to ask for help from Scott concerning scaling his sales to a higher level. He’s purchasing bulk size orders of various products and breaking the bulk packaging apart to place the individual products into smaller quantity packages. The problem is that the labor of doing so is slowing down his ability to scale his sales. It’s a very creative and intriguing idea that’s getting good sales traffic but he wants to have more opportunity. Scott’s got some great ideas about how he can leverage others to help him scale the business.

• [0:03] Scott’s introduction to the podcast!
• [2:20] The TAS power hour - a Facebook/Periscope broadcast - Fridays 1PM Eastern.
• [4:01] The power of surrounding yourself with like-minded people.
• [9:12] QUESTION ONE: What are the

One of the most common sticking points Scott hears from people who are looking into the possibility of placing products on Amazon is the product discovery phase. Many people experience brain-lock when it comes to figuring out what to offer for sale. On this episode, Scott’s got a couple of great stories of how he figured out some product and business ideas that should help you see the kinds of real life things that can help you discover product ideas. You won’t want to miss this one. It covers some of the most practical ways you can discover unique products to serve a particular market.

There are many people in the world who are also engaged with the exact areas where you have skill and expertise. They need resources to help them become even more accomplished in that niche. What knowledge, skills, or expertise do you have that can be turned into a product that you could sell to those people on Amazon or other online platforms? You have a leg up on the competition because you already know the market and need. That’s just one way that you can create a product that you can be fairly certain is going to be a success. Listen to this episode to hear the whole story of how you can discover product ideas.

Every one of us has our interest in a new topic piqued from time to time. When that happens there are many things you have to learn or resources you need to purchase in order to get started in that area. Right there are a handful of product ideas that you could possibly begin selling through private label on Amazon. What are you interested in right now? Are there any new hobbies or areas you’re about to step into? Listen to Scott’s ideas on this episode to help you sort out the many opportunities that exist around you right now.

Scott’s daughter has just begun to get involved in two new activities - playing the piano and volleyball. In each of those areas, she’s got to gather the resources she needs in order to be equipped for the activity. For piano lessons and practice she may need a metronome or staff paper. For volleyball, she may need specialized shoes or knee pads. Those pieces of equipment are some of the things that many people need when they are interested in the same activity. On this episode, you’re going to learn how you can observe the things you’re already doing or just getting started with so that you can generate product ideas to sell on Amazon.

Scott just moved to a new home in South Carolina. As a result, he’s meeting lots of new people and getting to know his neighbors. In almost every conversation he’s noticing skills, interests, or knowledge that his new friends have that could be leveraged into a product idea to sell on Amazon. On this episode, he’s not only going to tell you a handful of stories about those encounters but also give you some ideas about how you can begin to pay attention to the relationships you have that could be tapped into for the sake of product ideas.

• [0:03] Scott’s introduction to the podcast!
• [1:08] The upcoming LIVE event in Phoenix, AZ in October 2016.
• [3:52] Scott’s story about how he got started online.

One of the most unaddressed and confusing issues when it comes to selling any kind of products online is the collection of sales tax. One of the reasons it can be so confusing is because every State has its own set of regulations surrounding sales tax as well as its own process business owners need to go through in order to register and pay their taxes. That description alone should show you how difficult it is to remain in compliance. State sales tax issues are one of the most frequently asked questions Scott receives so he decided it was time to get someone on the show who could answer the basic questions about sales tax. That someone is Mark Faggiano of Taxjar. You can hear their conversation on this episode.

Sometimes the fact that the internet is worldwide makes it seem like State and National jurisdictions don’t apply to what goes on, on the World Wide Web. But the fact is that when a product is purchased that transaction is taking place in a particular place. In other words, the purchaser is sitting at a computer or other device within a specific jurisdiction. It makes sense that States would want to collect sales tax when that happens. So yes, as a seller of products you really do need to be collecting sales tax with each product you sell. But how do you do it? That’s what this episode of The Amazing Seller is all about, so be sure you listen.

When it comes to knowing what States you should collect sales tax for it comes down to a couple of issues. First is the issue of “nexus.” Nexus refers to the place where you as a business are actually doing business. The most obvious qualification for where your business nexus is located, is the State in which you reside and do your work. But what if you have employees in a different state, or a warehouse in yet another State? And what if Amazon is warehousing your products in a number of States? As you can see, it gets very complicated. But Mark Faggiano from Taxjar is on the show to help us sort it all out. He’s Scott’s guest on this episode.

What if you discover that you’ve sold enough products in a particular state - let’s say Maine - to owe $15 in tax to the State of Maine. Does that mean that you should register with the State of Maine so you can fork over that $15? Technically, probably so. But there’s another way to look at it that most people who do product sales for a living feel is safe and ethical. You can hear abou the varying approaches to the issue on this episode as well as hear all of them explained in detail. What are you waiting for? You should listen to this one.

It’s entirely possible that many people who sell products on Amazon - either private lable or retail arbitrage - are just now hearing about the possibility that they may owe sales tax to various States. If that’s you, here’s something important you should consider. What kind of sales volume have you done in various states in the past? That may impact whether you should be concerned about the issue or not. But at the very least it’s an issue you should look into because of the possibility that a given State may decide to audit you to come after their Sales tax money - and that could be even more costly than paying the tax of your own accord. Find out how you should think through the issues on this episode.

It’s time for that cup of coffee and a conversation across the virtual table as you and Scott get to chat about the Amazon private label questions that are on your mind. If you’ve got a sticking point, a lesson learned, a piece of information you need to know… this is your chance to ask Scott about those questions. If you are eager to get answers to your Amazon questions this is the episode for you. Find out how to ask your questions directly to Scott by listening to this episode.

A listener to this episode of The Amazing Seller asks why it’s important that private label sellers use Amazon Pay Per Click. It’s quite an expense over the long haul and she’s not quite sure why it’s beneficial. On this episode Scott answers her question, telling her why PPC is vital to getting your product started generating sales from the beginning, which in turn will drive your organic sales higher in the Amazon search rankings.

The BSR ranking on any product in Amazon tells how often and well the product is selling. There are ways you can track the sales ranks of your products and your competitor’s products manually, but it is tedious and requires a good deal of discipline. On this episode Scott describes how he did this using a spreadsheet when he first began selling products on Amazon. He also tells how you can use software to do it much quicker - and offers an affiliate link for you to get the software to try for yourself.

A listener called in for this episode of the podcast to ask about her product launch. She’s going to be selling items that belong in the clothing category and is curious when she should create a parent product with variations underneath it for size, color, etc. - and when she should start an entirely new listing for products. It can be a bit confusing so Scott tells her what he’d do if he were in her shoes, and more importantly, why. You can hear his answer on this “Ask Scott” episode of The Amazing Seller.

October of 2016 is going to see the beginning of Scott’s next TAS LIVE event. This time, it will be held in Phoenix, AZ. It’s a two-day event that allows 10 Amazon sellers to go on the hot seat. The entire group will analyze their business, products, listings, and make recommendations as to what can be done to increase their product sales and improve their brand. The last event was sold out quickly so if you want to be part of this one head over to the show notes page for this episode and find the link to TAS LIVE.

• [0:03] Scott’s introduction to the episode!
• [2:13] Scott’s next live event is going on in Phoenix Arizona!
• [5:03] You can also join the TAS Power Hour on Fridays!
• [7:28] QUESTION ONE: I don’t quite understand the benefits and use of PPC.
• [18:47] QUESTION TWO: I’m trying to understand BSR rankings. Can you give me some illumination?
• [25:05] QUESTION TH

Occasionally Scott likes to have roundtable type discussions with people who he’s come to know through his experience selling private label products on Amazon. On this episode, he’s recorded their conversation which was originally published to Facebook Live and Periscope. You’ll hear Scott, Chris Shaeffer, and Don Sugar chat about some of the things happening around the Amazon private label space and how the issues impact private label sellers and retail arbitrage accounts. Stick around for this one, there’s a lot of insightful thoughts to learn from and some cautions that could save you some real headaches.

Much of what’s going around in the online communities that surround Amazon private label is not verified by Amazon yet, but nevertheless, there does appear to be some changes happening. What is the stink about? Most of it surrounds the issue of brand registry and the conditions Amazon is requiring. There are also many brand products that Amazon is bringing into the issue, requiring that sellers prove their right to sell the product. It could be a mess, or it could be a blessing. Find out why on this roundtable episode.

Many private Label sellers are concerned about the brand registry requirements Amazon appears to be enacting but Chris Shaeffer says that it’s a blessing more than a curse. Why? Because it is going to make it more difficult for hijackers to take over the listings of private label products. In fact, that could very well be the issue Amazon is trying to address with the new actions they are taking regarding brand registry. You can hear Chris’ argument on this episode and find out other things going on in the Amazon universe, on this episode.

Part of the discussion on this episode of the podcast surrounds the tactic of building an email list of potential or previous customers. Email list building is a proven online sales strategy that many private label sellers have not tapped into. On this episode, the guys chat about why email lists are so important, how to go about building one, and how you can use them to generate sales and build your brand.

One of Scott’s concerns when things in the Amazon community begin to get stirred is that people who might be considering private label sales might use the confusion as an excuse not to get started. If you’ve listened to this podcast for any length of time you won’t be surprised to hear Scott addressing that issue. After all, he’s the guy who’s coined the term, “Take Action.” No matter what’s going on in the Amazon space there are always going to be hurdles. But don’t let them scare you away. Everything is going to take some hard work, diligent research, and learning. But the benefits are much larger than the difficulties it takes to get started.

• [0:03] Scott’s introduction to this roundtable discussion.
• [3:50] What are the changes Amazon has been doing?
• [11:45] Why the changes are good news to private label folks.
• [15:25] How can you deal with “gray market” products?