Episode # 170Today the Road 2 Retail team speaks with Ted Peterson- the Founder and President of The VIC Cotton Company. Give a listen to hear the story of the brand and how it continues to keep the memory of his daughter alive while deliver a superior product to consumers.
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Discussion points with Ted include:
- His initial attempt to purchase the brand many years ago- How VIC Cloth proceeds both preserve the memory of his daughter and contribute financial support to Johns Hopkins Kimmel Cancer Center
- Challenges of providing a premium priced product in a low price category
- How VIC Cloth drives demand online
- Traits VIC Cloth is looking for in a brick & mortar retail partner as they consider channel expansion
- A fan of Norway's Erling Haaland and the version of "Under Pressure" by David Bowie and Annie Lennox
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