Explorez tous les épisodes du podcast Richer Retailer - Scaling Retail Stores Past 7 Figures
| Titre | Date | Durée | |
|---|---|---|---|
| #007: The #1 Step to Take to Increase Your Profits | 05 Dec 2024 | 00:23:00 | |
Are you leaving money on the table by overlooking the most powerful profit-boosting metric in retail? In this episode of The Richer Retailer Podcast, Cathy reveals the single most impactful and overlooked metric for increasing retail profitability: the Initial Markup (IMU). She explains what IMU is, why it’s crucial for retail success, and how to measure and optimize it to ensure your store thrives financially. Cathy also dives into pricing strategies for handling customer objections and balancing profitability with exceptional customer service. What You’ll Learn in This Episode
Key Moments
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Listener Action Steps
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| #006: Retail Meets Politics - What Store Owners Need to Know | 05 Dec 2024 | 00:13:37 | |
Retail and politics, two worlds you might think should never mix, but what if embracing your values could strengthen your business, build deeper customer loyalty, and set your store apart? In this episode of Richer Retailer, host Cathy Donovan Wagner dives into a topic that sparks both passion and hesitation: the intersection of retail and politics. With her signature blend of energy and wisdom, Cathy explains why the old advice to "never mix business and politics" might no longer hold true in today’s retail landscape. What You’ll Learn in This Episode
Key Moments
Resources & Links
Have questions? Reach out via email! Listener Action Steps
Remember, your authenticity is your superpower. It’s what sets your retail business apart. Strong branding, genuine engagement, and unwavering values build customer loyalty that lasts. Happy retailing! | |||
| #005: Need Sales Now? Try This Proven Strategy | 05 Dec 2024 | 00:12:01 | |
Ever feel like you're spinning your wheels, trying everything to boost sales but nothing seems to work? In this episode, retail expert Cathy Donovan Wagner shares a guaranteed solution that transformed one desperate retailer's sales by $30,000 in just one week. From mindset shifts to actionable strategies, Cathy will guide you, step-by-step, on how to provide exceptional customer service and turn your top customers into loyal, raving fans. If you're ready to overcome your fears, embrace your CEO mindset, and deliver personalized, high-impact service that sets your store apart - hit play now! What You’ll Learn in This Episode
Key Moments
Resources & Links
Have questions? Reach out via email! Listener Action Steps
Connect With Us
Remember, you have the power to create a retail business that not only thrives but also makes a lasting impact, one intentional step at a time. You've got this! | |||
| #004: Part 3 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well | 05 Dec 2024 | 00:07:45 | |
Feelings are important, but they shouldn’t be in control. In this episode, we’ll tackle the balance between emotions and execution, helping you take charge of your business growth journey. Entrepreneurship is full of ups and downs, but learning how to separate feelings from actions is key to staying on track. We’ll explore practical strategies for maintaining focus, optimizing retail sales, and embracing retail innovation without letting emotions get in the way. What You’ll Learn in This Episode
Key Moments
Resources & Links
Have questions? Reach out via email! Listener Action Steps
Your feelings are part of the journey, but they aren’t the drivers. Keep your hands on the wheel, celebrate your wins, and watch your business growth soar with ease. | |||
| #003: Part 2 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well | 05 Dec 2024 | 00:16:07 | |
Fear and discomfort are natural parts of a growth mindset, but they don’t have to hold you back. In Part 2 of this series, RETAILMavens founder Cathy Donovan Wagner dives into the power of overcoming fear head-on and embracing discomfort to drive business transformation. What You’ll Learn in This Episode
Key Moments
Resources & Links
Have questions? Reach out via email! Listener Action Steps
Millie Moment Spend time in that discomfort, face your fears, and watch your business and confidence soar. Happy retailing! Join us next time for Part 3! | |||
| #002: Part 1 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well | 05 Dec 2024 | 00:11:01 | |
If you’ve ever caught yourself thinking, “My store can’t support me,” this is your episode. In this episode, you’ll learn how to embrace change by rewiring your business mindset, tackling Automatic Negative Thoughts to turn doubt into action. What You’ll Learn in This Episode
Key Moments
Resources & Links
Have questions? Reach out via email! Listener Action Steps
Millie Moment The key to handling expansion is learning to navigate discomfort with ease. This week, your challenge is to identify your biggest Automatic Negative Thought, your “ANT,” and swap it out using the thought ladder. Just take one step up at a time. You’ve got this! Cultivating a retail resilience mindset and applying mindset coaching techniques will help build your confidence in business. | |||
| #001: It's Me. Hi | 05 Dec 2024 | 00:15:12 | |
From sleepless nights to thriving success, retail expert Cathy Donovan Wagner shares her journey from an accidental retailer to a richer retailer. If you’ve ever struggled with inventory management, cash flow management, or sleepless nights, you’re not alone! In this episode, Cathy reveals the pivotal moments, tough lessons, and proven scientific retail strategies that transformed her retail business and how they can help you align your store with your life, profits, and dreams. What You’ll Learn in This Episode
Key Moments
Resources & Links
Have questions? Reach out via email! Listener Action Steps
Remember, every challenge you face is just another step toward the thriving, fulfilling retail business you deserve. Keep believing, keep growing, and know that you’re never alone on this journey, we're cheering you on every step of the way! | |||
| #067: 7 Things I’d Do to Grow Million-Dollar Store Traffic (With No List or Following) | 26 Jan 2026 | 00:13:36 | |
Welcome to Part 4 of the Million Dollar Store series! In this episode, Cathy Donovan Wagner breaks down “The Magic of Marketing” the core system she’d use to grow a million-dollar store by creating unforgettable customer experiences and building a world people want to be part of. This is a tactical, no-fluff episode focused on what actually drives traffic, conversions, and repeat sales: focusing on your best customers, using storytelling to sell, planning marketing with intention, and measuring the numbers that matter. If you’ve been posting consistently but still feel like you’re winging it… or you’re getting likes but not sales… this episode will help you tighten your strategy and start making marketing feel simpler, clearer, and far more profitable. What You’ll Learn in This Episode
Key Takeaways
Your Millie Moment: Pick one product you want to sell this week and do this in the next 30 minutes:
Resources and Links:
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: Marketing isn’t about being louder, it’s about being more meaningful. When you lead with intention, tell better stories, and focus on the customers who already love you, your store becomes unforgettable. Progress is happening, even when it feels slow. You are capable of building this. And you don’t have to do it alone. | |||
| #066: 7 Things I’d Do to Build a Million-Dollar Team | 19 Jan 2026 | 00:10:21 | |
Welcome to Part 3 of the Million Dollar Store series! In this episode, Cathy Donovan Wagner dives into one of the most misunderstood and most powerful elements of building a million-dollar retail business: Your team. After laying the foundation with cash confidence and inventory strategy, this conversation shifts to what truly allows a business to scale sustainably: Building a team that runs with you, not because of you. Cathy breaks down the mindset shifts, systems, and leadership decisions required to create a dream team that supports growth without burnout. This episode challenges the belief that “no one will care about your business like you do”. No micromanaging. No chaos. Just clear systems, empowered people, and a business that can grow beyond you. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment: Take a look at your current week and identify one task that doesn’t require you to do it. Document it. Delegate it. Then, ask your team one simple question: “How would you like to grow in your role here?” You might be surprised by how ready they are to step up. Resources and Links:
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You were never meant to do this alone. A million-dollar business isn’t built by working harder, it’s built by leading better. With the right systems, the right people, and a clear vision, your business can support your life, your goals, and your freedom. Progress is happening, even when it doesn’t feel fast. You are capable of building this and you don’t have to do it alone. | |||
| #057: Retail Game Plan for Success: Coaching, Inventory & Leadership with Krystal Perry | 24 Nov 2025 | 00:30:31 | |
If you’ve ever felt like you’re doing everything in your store and still not getting the results you want… this episode is for you. Cathy sits down with our incredible Coach Maven, Krystal Perry, to pull back the curtain on our strategic Game Plan Calls, the same calls that have helped retailers go from overwhelmed, underwater, and exhausted… to clear, confident, and finally profitable again. Krystal shares her 25-year retail journey, the framework she uses on every Game Plan Call, the most common struggles she hears from store owners, and the powerful question that changes everything for her clients. You’ll hear real stories, real breakthroughs, and real next steps you can take today. What You’ll Learn in This Episode:
Key Takeaways:
Millie Moment: Your Mid-Year Reset Action Plan
Resources & Links
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You deserve so much more than just surviving, you deserve to feel truly rich in your profits, your time, and your happiness. Sometimes just one clear step can light the way to a whole new chapter. And no matter where you are, you’re never alone on this journey. We believe in you, and we’re here to walk beside you every step of the way. | |||
| #056: Double Your Retail Business in 1 Year with Sarah Victory - Part 2 | 17 Nov 2025 | 00:38:41 | |
You don’t need to do more to achieve more, you just need to think differently. This episode will remind you of the power of pausing, dreaming, and daring to share your story with the world. In this inspiring continuation of Cathy’s conversation with visionary business coach Sarah Victory, you’ll learn how to describe your store in a way that sticks, so customers and partners can easily share your story even when you’re not in the room. Sarah shares her proven “Know How” formula to help you stand out from the crowd, plus practical ways to build authentic partnerships, generate powerful word-of-mouth, and turn every event into a magnet for new customers. If you’ve ever struggled to explain what makes your shop special or how to keep traffic coming during slow seasons, this episode is for you. What You’ll Learn in This Episode:
Key Takeaways:
Your Millie Moment:
Resources & Links
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You are seen, you are powerful, and your light is needed. You don’t have to fit into anyone else’s story or wait to be “ready.” Like the Statue of Liberty, you can stand tall, dressed in your own strength and truth, lighting the way for others. Trust yourself, lean on those who believe in you, and keep shining because your courage and light make the world better every single day. | |||
| #055: Double Your Retail Business in 1 Year with Sarah Victory - Part 1 | 10 Nov 2025 | 00:30:18 | |
Every bit of business growth begins with a spark of magic, the courage to imagine something bigger and believe it’s possible. Get ready to be inspired, my friends. In this episode of Richer Retailer, Cathy is joined by Sarah Victory, the powerhouse Chief Visionary Officer of The Victory Company, best known for helping entrepreneurs and business owners double their success. She’s the author of Double Your Business in One Year or Less!, Do Something Brave Every Day, and How to Be Powerful, and the host of The Inspiring Victory Show, where she shares stories of courage, creativity, and unstoppable growth. Together, Cathy and Sarah explore the mindset that fuels extreme business growth, magical thinking. They reveal how to set bold goals, create powerful partnerships, and build the kind of support systems that make your retail dreams real. This episode will remind you that what the mind can conceive, you can achieve, especially when you believe in a little magic. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment
Resources & Links
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: Magic only works when your mind is open. When you believe in what’s possible and take that first brave step, the universe meets you halfway. Trust yourself, your magic is already working. | |||
| #054: How Small Stores Win with Focus, Connection, and Authenticity | State of Retail: November 2025 | 03 Nov 2025 | 00:14:49 | |
November can feel like a whirlwind, the holidays are here, your to-do list is growing, and it’s easy to get swept up in the hustle. Shoppers may not be spending wildly, but they are spending thoughtfully and that’s great news for independent retailers who know how to connect, curate, and stay focused. Cathy shares how smarter spending, authentic storytelling, and intentional experiences are shaping success this season. Plus, she reveals how to use AI as your behind-the-scenes helper (without losing your human touch) and why focus beats frenzy in November. If you’ve been feeling the holiday hustle already kicking in, this episode will help you pause, refocus, and lead your store with clarity and calm confidence. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment: Focus Beats Frenzy
Because when you stay focused, you create calm, clarity, and profit — even in the busiest retail season of the year. Resources & Links
💚 Remember: You are not just managing a busy season, you’re creating moments of magic for your customers and your community. November is your reminder to slow down, focus on what truly matters, and let go of the rest. When you lead with clarity and heart, you don’t just survive the holidays, you shine through them. | |||
| #053: If It Feels Uncomfortable, You’re Probably Doing It Right | 27 Oct 2025 | 00:11:05 | |
Change is never easy, but what if the only thing standing between you and your next level of success is your ability to handle discomfort? In this episode, Cathy dives deep into what it truly means to get comfortable with being uncomfortable. Cathy reveals how fear of change often keeps store owners stuck and how embracing discomfort can actually be the gateway to growth, expansion, and freedom. If you’ve ever said “everything’s fine” when you know it’s not quite good enough, this episode is your wake-up call to move forward with grace, courage, and support. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment
Do this sequence three times in 7 days. You’ll be surprised how quickly the discomfort softens and how much forward motion you create. Resources & Links
Join the community with ambitious store owners in our Richer Retailer Facebook Group. 💚 Remember: Discomfort doesn’t mean you’re failing, it means you’re expanding. Every challenge is a step between your thumb and your pinky… between where you are and where you’re meant to be. | |||
| #052: From Tariffs to Triumph: The Power of Retail Collaboration | 20 Oct 2025 | 00:10:52 | |
What if the very thing holding your business back could become the key to your next big breakthrough? In this powerful episode of the Richer Retailer Podcast, Cathy Wagner takes you inside the magical world of masterminds, where independent retailers come together to brainstorm, collaborate, and turn challenges into opportunities for business growth and success. You’ll hear how one mastermind session transformed a stressful tariff problem into a creative retail solution that boosted profits and inspired every store owner in the group. Cathy reveals how community-driven collaboration can spark ideas that one person alone could never create. If you’ve ever felt stuck trying to figure it all out by yourself, this episode will remind you that your best growth happens together. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment Don’t tackle challenges alone, start your own mini mastermind! Here’s how to do it:
Remember: when you share ideas, you multiply them and that’s how problems turn into possibilities and ideas turn into cash. Resources & Links
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You don’t have to have all the answers on your own. The magic happens when you open up, collaborate, and let others lift you higher. Together, you can turn any challenge, even tariffs into an opportunity for growth and success. | |||
| #051: Too Much Inventory, Too Little Profit? Find Your Goldilocks Zone | 13 Oct 2025 | 00:12:02 | |
You’ve built a beautiful store and customers are buying… so why doesn’t your cash flow feel as strong as your sales? Let’s fix that. In this episode, Cathy dives into one of the most misunderstood parts of running a store: inventory turn and freshness. Broadcasting straight from Disney World, Cathy shares a magical analogy that will forever change the way you look at your backroom: Your inventory is just like a bathtub! If you’ve ever struggled with overbuying, stale stock, or slow cash flow, this episode is your fresh start to making your inventory work for you, not against you. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment Want to see where your profit potential is hiding? Here’s your homework from Cathy:
These two numbers tell the story of how hard your inventory is working for you and where your next profit breakthrough is waiting. Resources & Links
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You’re not just managing numbers or products, you’re nurturing the heartbeat of your business. Every time you refresh your inventory and keep it flowing, you’re creating new energy, new excitement, and new profit. Trust yourself, keep that flow going, and remember, your store is meant to thrive, just like you. | |||
| #050: Create a Manifesto That Attracts Your Dream Customers | 06 Oct 2025 | 00:19:33 | |
What if one bold statement could attract the right customers, energize your team, and set your store apart instantly? What do Apple, Patagonia, and your favorite local boutique all have in common? They know exactly what they stand for and they boldly declare it. In this episode, Cathy Donovan Wagner takes you behind the scenes of the Richer Retailer Manifesto and teaches you how to create your own. A manifesto is more than a mission statement, it’s your customer magnet. It tells the world who you are, what you stand for, and why your store exists. When you claim it with confidence, you don’t just sell products, you attract the right people, inspire loyalty, and build a legacy. Cathy shares the exact steps from the RETAILMavens coaching program that will help you: define your store’s personality, align your business with your core values, and craft a bold declaration that rallies both your customers and your team. What You’ll Learn in This Episode
Key Takeaways:
Resources & Links
Your Millie Moment This week, take 20 minutes to spark your manifesto:
Then share it with your team (and tag us @retailmavens so we can cheer you on). 💚 Remember: Your manifesto is more than words, it’s your rally cry, your customer magnet, and your store’s declaration of purpose. Be bold. Be audacious. And watch the right people come to you. | |||
| #049: Momentum Before the Madness - Let’s Outsmart October | State of Retail: October 2025 | 29 Sep 2025 | 00:13:40 | |
October may feel like the holiday season is right around the corner, but here’s the truth: you still have time. In this episode, Cathy Wagner unpacks the latest consumer trends and shows why October is the launch pad, not the lull for your store. You’ll hear how to use this “quiet before the storm” to build momentum, strengthen community engagement, and set yourself up for your best Q4 yet. From smart inventory management and “go big or go home” buying strategies, to leaning into personalization, leveraging video content, and creating memorable customer experiences, Cathy reveals practical sales strategies to help you outsmart the madness and thrive this season. What You’ll Learn in This Episode
Key Takeaways:
Resources & Links
Your Millie Moment: Don’t just listen, do! Pick ONE bold move from this episode and commit to it today. Maybe it’s going all-in on a product line through smarter inventory management, launching fresh video content, or planning a fun community engagement event that boosts customer experience. Whatever it is, write it down, tell your team, and take the first step. Small, intentional actions taken now create unstoppable momentum before the madness of the holiday season. 💚 Remember: You are not just running a store, you’re building a space where joy, connection, and community thrive. October is your launch pad, the moment where you set the tone for the entire holiday season. Lead with heart, embrace the little wins, and trust that every step you take is guiding you toward being the astonishing retailer you were made to be. | |||
| #048: If I Wanted to Build a $1M+ Store Tomorrow - Here’s What I’d Do | 22 Sep 2025 | 00:28:17 | |
Have you ever wondered what it really takes to grow your store to a million dollars? In this empowering episode, Cathy pulls back the curtain on the exact 7 things she’d do if she were building a million-dollar store today. She shares not just strategy but mindset shifts, tested methods, and practical steps you can apply right now in your own business. You’ll hear everything from profit-first inventory planning, to $2,000-an-hour CEO work, to the importance of failing fast. This isn’t theory, it’s the same proven framework that has helped hundreds of retailers go from stressed and stuck… to thriving, profitable, and free. What You’ll Learn in This Episode
Key Takeaways:
Resources & Links
Your Millie Moment Pick just ONE of the 7 strategies and take action on it this week. Don’t wait to do them all, momentum starts with a single step. Which one will you commit to today to move your store closer to that million-dollar mark? 💚 Remember: Building a million-dollar store isn’t just about profit, it’s about creating freedom, impact, and a life you love. You are stronger than the fear, more capable than the doubt, and fully equipped to reach your next level. Every step forward matters. You don’t have to do it all at once, you just have to keep moving, with courage and heart. | |||
| #065: 7 Things I’d Do to Create a Million-Dollar Inventory Plan | 12 Jan 2026 | 00:10:29 | |
Welcome to Part 2 of the Million Dollar Store series! In the first episode, Cathy Donovan Wagner shared the cash confidence system that lays the foundation for building a profitable retail business from scratch. Now, in this episode, she dives into the core of inventory strategy, the crucial next step to scaling a store. Listeners will learn how to create a million-dollar inventory plan by curating with intention, mastering an open-to-buy budget, tracking best sellers, and buying smarter not more. This episode delivers practical steps to help retailers control their largest expense and unlock real profit growth. No guesswork, just clear, proven systems to build a retail business that lasts. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment:
Resources and Links:
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: Inventory is not a guessing game, it’s a powerful tool that, when managed with intention, creates clarity, confidence, and freedom. Every thoughtful decision made today is a step toward a stronger, more profitable future. With the right systems in place, retailers don’t just survive, they build businesses that support their goals, their lives, and the people they serve. Progress is happening, even when it feels slow, and every intentional choice brings that million-dollar vision closer to reality. You are capable of building this. And you don’t have to do it alone. | |||
| #047: Empowering 100 Retailers past $1M with Sustainable Growth | 15 Sep 2025 | 00:19:49 | |
How do you create a thriving business that fuels freedom, impact, and legacy? In this inspiring episode, Cathy Donovan Wagner shares RETAILMavens’ bold new declaration: helping 100 independent store owners reach $1M in sustainable, profitable growth. She opens up about her own journey of subtracting the chaos, embracing a decision framework, and re-engineering RETAILMavens to reflect freedom, leadership, and transformation. Cathy also reveals new tools, trainings, and experiences designed to help store owners cut through the noise and grow beyond the grind. This episode will challenge you to declare your own audacious goal and step boldly into empowered leadership. What You’ll Learn in This Episode
Key Takeaways:
Resources & Links
Your Millie Moment
Simple, clear steps but powerful enough to start re-engineering your business into one that grows sustainably and supports the life you want. 💚 Remember: Sustainable growth isn’t just about profit, it’s about building a richer life filled with freedom, confidence, and deeper impact. Declare your bold goal, cut through the noise, and lead with audacious hope. | |||
| #046: How CEOs Balance Time Management and Customer Connection | 08 Sep 2025 | 00:10:29 | |
How do you grow your business while still connecting with the customers you love? In this empowering episode, Cathy Donovan Wagner unpacks the role of delegation in creating real business growth. She shares practical time management strategies like time blocking and owner-on-deck days, plus the importance of team training to carry your store’s culture forward. Through inspiring client stories and actionable insights, you’ll discover how to step fully into your CEO role without losing the magic of your brand. What You’ll Learn in This Episode
Key Takeaways:
Resources & Links
Your Millie Moment:
That’s it, simple, doable steps that protect your time management, strengthen customer connection, and move you toward a sustainable business. Join the community with ambitious store owners in our Richer Retailer Facebook Group Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚Remember: You don’t have to do it all alone. Delegation and team training aren’t about stepping away, they’re about giving yourself the freedom to lead as the CEO while still keeping the magic of your customer connection alive. You are building not just a profitable, sustainable business, but also a life that feels richer in every way. And through it all, never forget, you are astonishingly fabulous. | |||
| #045: CEO Guide: Localism + Team Power = Retail Momentum | State of Retail: September 2025 | 01 Sep 2025 | 00:23:43 | |
September 2025 is here and it’s one of the most important months for retail. Cathy Wagner breaks down the state of retail and why this season is your reset button. From navigating price sensitivity and tariffs to leaning into localism, Cathy shares how you can use September as a launch pad for business growth. With your CEO hat firmly on, you’ll discover how team empowerment and stronger customer connection can drive momentum into Q4 helping you scale your store with intention, not overwhelm. What You’ll Learn:
Key Takeaways:
Your Millie Moment: Localism + Team Power = Retail Momentum
AI Prompt: Signature Retail Event Planning Act as an expert retail event strategist. I own a brick-and-mortar retail store that sells (WHAT) and we specialize in helping (WHO do/achieve what). I want to plan one signature event this month that connects deeply with my community and can be repeated seasonally. The goal is to create sales and traffic and customer loyalty. I want to spend no more than ($XX) on materials getting it started, and I’d like to minimize my effort wherever positively possible. Please give me:
Resources Mentioned:
Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! The state of retail in September 2025 is full of opportunities. The actions you take now will set the tone for Q4 and beyond. Lead locally, empower your team, and wear your CEO hat proudly as you choose proactive moves that help your store thrive. | |||
| #044: How Retailers Beat Online Competition with Story & Experience | 25 Aug 2025 | 00:15:50 | |
Are you tired of hearing customers say, “I saw this online for cheaper”? You’re not alone. In this episode, Cathy answers a powerful question from Katya, a member of our Richer Retailer Facebook community: “How do I compete as a brick-and-mortar store with the explosion of online shops stocking from the same suppliers I have to buy from too?” It’s a struggle every retailer knows, but the good news is that competing on price is not the answer. Cathy shares selling techniques to help you beat the competition and remind your customers why shopping with you is an experience they can’t get online. What You’ll Learn in This Episode
Key Takeaways:
Resources & Links
Your Millie Moment: This week, don’t just sell a product, bring it to life!
Your customers aren’t just buying things… they’re buying the connection, the meaning, and the heart that only YOU can give. 💚Remember: Your superpower isn’t in the shelves or the stock, it’s in the way you make people feel when they walk through your doors. You are truly astonishing, and the experience you create is something no online store could ever replace. Your customers don’t just want what you sell… they want you. | |||
| #043: Media That Moves Merch: PR Tactics for Store Owners with Gloria Chou | 18 Aug 2025 | 00:26:08 | |
Think PR is only for big brands with huge budgets? Think again. Wish your store could get featured in magazines or on top websites without hiring a pricey PR agency? We can make it happen. In this episode, Cathy sits down with PR expert Gloria Chou to show you exactly how independent retailers, even those with just one small shop can get featured in major publications like House Beautiful, Refinery29, and even Oprah’s Favorite Things without paying for ads or hiring a pricey agency. If you’ve been stuck in the “social media hamster wheel” or spending thousands on ads, this episode will open your eyes to a smarter, more impactful way to get seen and grow your retail business. What You’ll Learn in This Episode:
Key Takeaways:
Resources & Links
Your Millie Moment Your PR action plan for this week, just 15 minutes at a time:
💚 Remember: You don’t need a massive budget, a famous spokesperson, or thousands of followers to get press. All you need is the right pitch, the right timing, and the confidence to hit “send.” Your next big feature could be one email away. | |||
| #042: Breaking the Cycle: How to Stop Buying Yourself Broke | 11 Aug 2025 | 00:09:17 | |
Have you ever felt like you're just buying and selling inventory on repeat only to find your bank account isn’t growing? You're not alone… and you’re definitely not broken. In this episode, Cathy dives deep into a question from Amanda in our Richer Retailer Facebook group: "How do you get out of that never-ending cycle of purchasing, selling, and spending the profit right back on inventory?" If you’ve ever felt like you’re buying yourself broke, this episode is for you. Cathy shares her own experience with this frustrating cycle and teaches the exact mindset shift and systems you need to build real profit not just more sales. What You’ll Learn in This Episode:
Key Takeaways:
Resources & Links
Millie Moment:
Join the community with ambitious store owners in our Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: You didn’t start your store just to stay stuck in a cycle, you started it to build freedom, joy, and abundance. Profit is possible, and you deserve to be paid well for the impact you make. One step at a time, you’re getting there. | |||
| #041: Why Won’t My Team Just Do What I Ask?! | 04 Aug 2025 | 00:10:42 | |
Have you ever said (or screamed) “I’ve Told Them a Hundred Times… Why Don’t They Get It?!” You’re not alone and this episode is for you. Even with a good team, it can feel like you’re repeating yourself over and over… and still not getting the results you want. In this episode, Cathy unpacks one of the most common (and frustrating!) leadership roadblocks retail store owners face and shows you exactly how to lead with more clarity, confidence, and heart. You’ll learn the real reason your team may not be following through and the 3 powerful questions to ask yourself before jumping to blame. Because when you show up as a clear, values-driven leader… the right people rise. What You’ll Learn in This Episode:
Key Takeaways:
Resources & Links
Have questions? Reach out via email! Millie Moment: When you feel like your team just isn’t getting it, pause before pointing fingers and ask: “Have I taught the why, the what, and the how?” Leadership isn’t about doing it all yourself. It’s about showing the way clearly, kindly, and consistently. Try this: Choose one task your team isn’t doing the way you want, and today, walk them through the why, what, and how out loud. Watch what changes. Join the community with ambitious store owners in our Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remeber: You care so deeply and that alone already makes you a powerful leader. Keep going. You’re building something beautiful, one conversation, one team member, one moment at a time. | |||
| #040: Done Beats Perfect: State of Retail | August 2025 | 28 Jul 2025 | 00:14:56 | |
August in retail comes in like a lamb and goes out like a lion, and it can roar out with great momentum if you play it right. In this month's State of Retail episode, Cathy Wagner shares why this is the perfect time for independent retailers to lead smarter, not hustle. You'll hear the latest economic updates, actionable merchandising tips, and creative ways to deepen community engagement and boost profit. From low-lift in-store events to trends in resale and experiential retail, Cathy walks you through smart, doable strategies to help you finish summer strong and prep for Q4 with confidence. Whether you're feeling a little frazzled or fired up, this episode will remind you: you’re not here to hustle harder, you’re here to lead smarter. What You’ll Learn:
Key Takeaways:
Your Millie Moment: Pause, Plan, and Push Forward
Resources Mentioned:
Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner! Remember: You're not just here to sell. You're here to shine, lead, and shape what small retail can truly be. You're doing more than enough and you're never alone in this. 💚 | |||
| #039: Your Products Have a Story, Share it! with Laura Schmidt | 21 Jul 2025 | 00:30:10 | |
Have you ever wondered if the right words, shared at the right moment, could transform your business and someone else’s life? Meet Laura Schmidt, Cathy’s guest for this episode and founder of notes to self, a brand built on the simple yet powerful belief that words make all the difference. After years in engineering and sales, Laura followed her heart and transformed positive affirmations into a nationwide movement, donating over 155,000 pairs of socks to spread hope and encouragement. Discover how purpose-driven products and heartfelt storytelling can help you build real connection with your customers and why, sometimes, it really does start with just a few good words. What You’ll Learn in This Episode:
Key Takeaways:
Resources & Links
Your Millie Moment: Think about one product or display in your store that already has a special story, purpose, or message behind it but your customers might not know it yet.
Small words, shared intentionally, really can make a big difference in your omnichannel retail story and your bottom line. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: What you put on your shelves isn’t just inventory, it’s hope, comfort, and belief wrapped in a product. Every kind word you share, every story you tell, has the power to brighten someone’s hardest day… and remind them (and yourself) that they’re loved, seen, and never alone. | |||
| #038: From Imposter Syndrome to Inner Confidence - The Secret to Great Retail Leadership with Sherry Winn | 14 Jul 2025 | 00:34:59 | |
Leadership isn’t just about guiding others, it’s about first leading yourself with compassion, courage, and honesty. In this inspiring conversation, Cathy Donovan Wagner sits down with Sherry Winn: two-time Olympian, national championship-winning coach, bestselling author, and founder of The Winning Leadership development Company. Sherry has empowered thousands of executives at global brands like Adobe and Edward Jones, and captivated audiences of thousands with her transformative motivational speaking message. Together, they explore how self-awareness, resilience, and self-care shape true leadership and invite you to see your own potential and lead with heart. What You’ll Learn in This Episode:
Key Takeaways:
Resources & Links
Your Millie Moment:
Little by little, these small steps build the courage and resilience true leadership requires. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: True leadership starts long before anyone is watching. It begins in quiet moments of honesty, courage, and compassion toward yourself. Remember: every failure can fuel growth, every doubt can spark self-awareness, and every act of self-care makes you stronger for those you lead. | |||
| #064: 7 Things I’d Do to Build Million-Dollar Cash Flow From Scratch | 05 Jan 2026 | 00:10:11 | |
What would you do if you had to start over tomorrow with no email list, no team, and no safety net but all the wisdom you have now? To kick off the new year, the Richer Retailer podcast is launching a brand new 5-part series exploring exactly that question: How Cathy Wagner would start over and build a million-dollar retail store from scratch. In this first episode of the Million Dollar Store series, Cathy goes deeper into one of the most downloaded Richer Retailer episodes of all time. She breaks down the exact cash confidence system she would use to build a profitable, cash-multiplying retail business, with practical guidance on cash flow, profit-first strategies, tracking the right numbers, and creating a seasonal sales plan that truly works. This episode isn’t about hope, hustle, or guessing. It focuses on installing the right systems early, so retailers can lead their businesses with clarity, confidence, and control no matter what the economy throws their way. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment:
This is how you build cash confidence and think like a million-dollar retailer. Resources and Links:
Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You don’t need to have everything figured out to be a great retailer. What you do need is the willingness to look at your numbers, face the truth with courage, and lead your business intentionally. Cash confidence isn’t about control, it’s about freedom. And step by step, decision by decision, you are building a business that supports you, not the other way around. You are more capable than you think and you’re not doing this alone. | |||
| #037: Retailers Who Ask Better Questions Make More Sales with Dominick Miserandino | 07 Jul 2025 | 00:30:59 | |
Ever wondered how curiosity, retail trends, and human connection can transform your retail business? In this episode, Cathy Wagner sits down with Dominick Miserandino, founder of RTM Nexus, for a fascinating conversation about the future of retail and the mindset shifts store owners need to stay ahead. From his start in digital media to mentoring retailers through COVID to launching a retail-tech platform, Dominick shares what he’s learned about influence, innovation in retail, and the power of simply asking the right questions. They dive into the real challenges independent retailers face today, the crucial role of customer insight and retail data analytics, and how to think bigger without getting stuck in the weeds. This episode will inspire you to lead with curiosity, adapt boldly, and build deeper customer engagement with your community. What You’ll Learn in This Episode:
Key Takeaways:
Resources & Links
Your Millie Moment: Challenge yourself to ask one new question about your business each day, whether it’s about your customers, your products, or your team. Write down your answers, and if you honestly don’t know the answer, don’t be afraid to reach out for help, explore resources, or ask someone in your community. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: This episode reminds us that retail isn’t just about selling products, it’s about staying curious, asking better questions, and daring to see what’s possible. Every data point, every conversation with a customer, and every brave step forward helps you build something that matters. Keep your heart open, your mind curious, and remember: growth starts with the questions you ask yourself today. | |||
| #036: Your Summer Strategy Reset | State of Retail: July 2025 | 30 Jun 2025 | 00:14:16 | |
It’s halftime, retailers! Can you believe we’re already halfway through 2025? Whether you're crushing your goals or wondering where the last six months went, this episode will help you hit the reset button with purpose. Cathy shares why now is a powerful moment to pause, reassess, and realign. You’ll hear fresh retail trends, surprising customer behaviors that could change how you approach the rest of your year. Plot twist: your second half can be stronger than your first and we’re here to help you make it happen. What You’ll Learn:
Key Takeaways:
Your Millie Moment: Rinse, Repeat, and Rise
Remember: You don’t need to start from scratch. You just need to build on what’s already working. Resources Mentioned:
Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! Let’s make this your most profitable, purposeful, and joy-filled season yet, because the second half is still yours to win. | |||
| #035: Encore: The Hidden Cost of Inventory Hoarding | 23 Jun 2025 | 00:18:39 | |
As summer starts to heat up, it’s easy to overlook the inventory that’s quietly taking up space and eating away at your cash flow. Whether your traffic is slowing down or picking up, now is the moment to move those non-sellers and reinvest in what’s working. In this encore of one of our most downloaded episodes, Cathy breaks down how inventory hoarding drains your profit, clutters your floor (and your mind), and keeps you from being the CEO your business needs. With a fresh perspective and timely reminders, this is a must-listen as you prep for Q3 and set yourself up for a profitable, clutter-free fall. Episode Summary From inventory that overstays its welcome to cash flow struggles, this episode unpacks the hidden costs of holding onto unsold merchandise. Learn how bold markdown strategies, efficient inventory turnover, and a shift in mindset can transform your profits and free up cash to reinvest in your best sellers. What You’ll Learn in This Episode:
Key Takeaways:
Resources & Links
Have questions? Reach out via email! Listener Action Steps
P.S. If it’s been hanging around for 6 months or more, it’s officially freeloading. Mark it down, move it out, and make space for the products that actually pay rent! | |||
| #034: You’re Not Just a Store: You’re a Brand with Sue Kirchner | 16 Jun 2025 | 00:39:25 | |
In this episode, branding expert Sue Kirchner, owner of Brand Strong Marketing, joins host Cathy to share a fundamental truth: "Your brand isn't what you say it is; it's what they say it is." Discover why a brand is more than just a logo, how it's perceived by customers, and the common mistakes businesses often make. Gain actionable tips to differentiate your business and create memorable experiences that foster customer loyalty. What You’ll Learn in This Episode:
Key Takeaways:
Resources:
Millie Moment:
Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: You’re not just running a store you’re building something that matters. Your brand is the love, passion, and purpose you pour into every interaction. Keep showing up with heart. Your customers feel it and they’ll keep coming back because of it. | |||
| #033: The Silent Profit Killer: Gut-Based Pricing Is Costing You Thousands | 09 Jun 2025 | 00:20:29 | |
You are the CEO of your store. You deserve to be paid well. Your customers deserve a store that thrives. In this power-packed episode, Cathy Donovan Wagner dives deep into one of the most overlooked threats to retail profitability: gut-based pricing. If you've ever said, “That price just feels right,” or hesitated to charge what something’s truly worth, this one’s for you. Learn why emotion-based pricing is costing your store big-time, how to reframe your mindset around margin, and the exact markup formula successful retailers use to build financially thriving businesses. Cathy shares real-life retail examples, psychological pricing tips, and a behind-the-scenes look at how training your team can make or break your sales strategy. What You’ll Learn in This Episode:
Key Takeaways:
Resources Mentioned:
Your Millie Moment: Trust the Math, Not the Fear Cathy once underpriced a stunning French outfit out of fear. Her coach challenged her to bundle it at a 58% markup. She was nervous but it sold out fast.
Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! You’re not just pricing a product, you’re financing your future. Try the math. Adjust the markup. Trust the process. Because profit isn’t scary. It’s strategic. | |||
| #032: Curation and Connection This Summer | State of Retail: June 2025 | 02 Jun 2025 | 00:12:29 | |
Clarity. Curation. Connection. June is here and if it feels like the energy is all over the place, you're not imagining it! Some stores are swamped with tourists, others are seeing slower traffic, and many of you are wondering, “Do I need to discount everything just to keep sales moving?” Before you make any big decisions, let’s take a breath and zoom out. In this month’s State of Retail episode, Cathy Donovan Wagner is sharing what’s working right now in independent retail and how summer can be your secret weapon for refining, not rushing. It’s not about doing more. It’s about doing what matters most really well. Intentional curation, smarter inventory management, and merchandising that actually connects with your customers. What You’ll Learn:
Key Takeaways:
Resources Mentioned:
Your Summer Millie Moment: Curate to connect.
Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! Retail is always evolving, but with intention and community, you can make this your most meaningful summer. You’ve got this and we’re cheering you on every step of the way. 💚 | |||
| #031: From Debt to Profit: How Profit First Transforms Retail Stores with Liz Szporn | 26 May 2025 | 00:35:14 | |
True transformation in business begins the moment you decide you're no longer just a store owner, you’re a CEO building a legacy, not just a livelihood. In this powerful, heart-opening episode of The Richer Retailer, Cathy sits down with the brilliant Liz Szporn, a Profit First coach, transformational leader, and lifelong changemaker. From helping build a business from a rental car to guiding others toward values-driven growth, Liz shares what’s possible when passion meets strategy. It’s about stepping out of the hustle and into your highest role: the visionary who scales smart, pays herself first, human flourishing, personal development and building a life-giving business rooted in community and encouragement. You didn’t open your store to just get by, it’s time to build a business that serves you, too. And it starts with profit. What You’ll Learn in This Episode:
Key Takeaways:
Resources Mentioned:
Your Millie Moment:
Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! You're not just a store owner. You are a leader, an innovator, a transformer of lives, starting with your own. And the RETAILMavens community is here to help you rise. | |||
| #030: Retail Resilience: Navigate Tariffs, Grow Customer Loyalty, and Scale Smartly | 19 May 2025 | 00:07:10 | |
Is the economy slowing down? Maybe. But that doesn’t mean your retail business has to. A fellow retailer recently asked Cathy a powerful question: “How to continue growing with an economy that’s in decline?” In this episode, Cathy answers with clarity, encouragement, and action. She shares the exact retail growth strategies you can use even in a slow economy to keep your momentum going. From smarter inventory management to strengthening customer loyalty, you'll walk away with data-driven ideas to protect your cash flow and stay inspired. Plus, Cathy reminds us that rising costs and tariffs don’t have to derail your store, you have more control than you think. What You’ll Learn in This Episode:
Key Takeaways:
Resources Mentioned:
Millie Moment:
Clearing out slow sellers will free up space for faster-moving products and improve your cash flow. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! Remember, even when the economy is unpredictable, you have the power to control what’s in your store and how you manage it. Small steps like this can make all the difference in keeping your business strong, no matter the outside challenges! | |||
| #029: Want to Scale Your Retail Business? Fix This First. | 12 May 2025 | 00:12:21 | |
Feeling stuck in the red but dreaming of seven figures? In this empowering solo episode, Cathy Donovan Wagner tackles one of the most frequently asked questions by retailers: "How do I grow when I'm not even profitable yet?" Cathy shares her own journey of struggling with this exact question and lays out a clear, actionable path to stability and eventual scale. This episode is a must-listen for any store owner who’s dreaming big but struggling with red numbers. What You’ll Learn in This Episode:
Key Takeaways:
Resources Mentioned:
Millie Moment: Before you try to grow, ask if your store is profitable where you are right now? Pause and take ownership of your numbers because when you realize you have the tools to change your financial future, that’s a true Millie Moment. Connect with ambitious store owners in the Richer Retailer Facebook Group. Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Remember, you are loved beyond measure, and you are doing better than you think. Keep showing up, your success story is unfolding one step at a time. 💚 | |||
| #028: The 3 Biggest Obstacles to Growth (and the Mindset Strategies to Beat Them) | 05 May 2025 | 00:13:43 | |
Ever feel like you’re always a step behind, despite having great systems, a solid team, and real passion for your store? In this powerful and personal episode, Cathy answers a heartfelt question from retailer, Linda, who asked how to "push her business to the next level.” The answer? Stop pushing. Start flowing. This episode dives deep into the obstacles and structures that keep independent retailers stuck in survival mode, and how a few key shifts in mindset and strategy can unlock the business growth, profit, and cash flow you've been craving. What You’ll Learn in This Episode:
Key Takeaways:
Resources Mentioned:
Millie Moment: Ask yourself: What’s really clogging the flow in your business? Then, just like Cathy’s bathroom faucet, REMOVE IT. You don’t need to grind more. You need to grow smarter. Connect with ambitious store owners in the Richer Retailer Facebook Group. Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Business growth isn’t about burning out, it’s about clearing the way so what’s meant for you can Flow in. You’re not broken. You’re just one mindset shift away from your next level. And you don’t have to figure it out alone. 💚 | |||
| #063: New Year, New Retail Rules | State of Retail: Q1 2026 | 01 Jan 2026 | 00:20:18 | |
Welcome to the first Richer Retailer episode of the new year! In this Q1 2026 State of Retail check-in, Cathy Wagner reframes the idea of a “slow season” and invites you to see Q1 for what it truly is: a reset season. In a cautious economy where customers are spending more intentionally, Cathy breaks down three major retail trends shaping early 2026 and exactly what to do in January, February, and March to stay profitable, connected, and confident as a CEO. From smarter pricing and leaner inventory to cozy in-store moments and small-but-smart tech, this episode is packed with practical moves you can implement immediately. What You’ll Learn in This Episode
Key Takeaways:
Your Millie Moment: Finish like a Richer Retailer CEO. Choose one focused upgrade to work on this quarter, not five, not ten, just one. Treat Q1 as your setup season by committing to a single improvement that will make the rest of the year easier and more profitable. That action might be:
Put blinders on, finish what you start, and complete that one upgrade before moving on. Progress comes from finishing, not from doing more. Resources & Links
💚 Remember: Q1 isn’t asking you to hustle harder, it’s asking you to breathe, reset, and choose with intention. You don’t need to do everything right now. You just need to choose one thing that truly matters and follow it through. Small, focused actions done with care create powerful momentum. You are building something meaningful, and you’re doing it with heart. Trust that and trust yourself. | |||
| #027: Sales Feel Weird? You’re Not Alone (and Not Stuck) | State of Retail – May 2025 | 28 Apr 2025 | 00:12:00 | |
What’s really happening in independent retail right now? We’re kicking off a brand-new monthly State of Retail episode to help you clear through the noise, get grounded in the data, and take purposeful action based on current retail trends. In this May episode, Cathy Donovan Wagner shares the latest shifts she’s seeing across the industry, everything from slowing traffic to changing customer behavior and customer sentiment and what it all means for your store. Don’t miss the Millie Moment, designed to help you take action and lead with clarity and confidence. Whether you’re feeling steady, slow, or stuck on a retail rollercoaster, this is for you! What You’ll Learn:
Key Takeaways:
Resources Mentioned:
Your Millie Moment: Educate before you activate.
Share this episode with a fellow store owner and help them tackle cash flow challenges! You don’t have to figure this out alone. Retail is shifting, but one smart step at a time, you’ve got this. See you next month for the June State of Retail! | |||
| #026: Health, Wealth & Happiness: The 3 Pillars of a Richer Retailer with Pat Mussieux | 21 Apr 2025 | 00:33:34 | |
What if the only way forward... was to walk away? In this powerful episode, Cathy sits down with internationally acclaimed speaker and award-winning business coach Pat Mussieux, who shares the boldest transformation of her life and the mindset that made it possible. Through raw, real conversation, Cathy and Pat unpack what it really takes to be “richer”, not just in dollars, but in health, wealth, and happiness. This episode is a masterclass in personal growth, intentional living, and building success that actually feels good. What You’ll Learn:
Key Takeaways:
Resources Mentioned:
Millie Moment:
Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Connect with ambitious store owners in the Richer Retailer Facebook Group. Reminding you that it’s never too late to choose joy, build resilience, and become the richest version of yourself. You’ve got this. | |||
| #025: Retail Trade Shows: h+h - Crafting, Education and Community with Darrin Stern | 14 Apr 2025 | 00:32:01 | |
Tired of the same old sourcing strategies? Ready to shake up your retail strategy and discover fresh opportunities? This week, Cathy sits down with Darrin Stern from H&H Americas to explore the power of trade shows for independent retailers. They dive into how these events can help you uncover new products, connect with a thriving community, and gain invaluable insights to evolve your business. What You'll Learn:
Key Takeaways:
Resources Mentioned:
Millie Moment: Take action this week to explore how trade shows can benefit your store:
Don't miss Cathy’s 10@10 Tuesdays - Every Tuesday at 10AM CT where she answers your burning questions in the Richer Retailer Facebook Group. Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Remember, you're part of a community of fellow retailers, and we're all in this together, supporting each other's success. | |||
| #024: The #1 Reason Stores Fail (And How to Make Sure Yours Doesn’t) | 07 Apr 2025 | 00:07:33 | |
If you’ve ever felt overwhelmed by the business side of retail, this episode is a must-listen. In this episode Cathy answers a heartfelt question from Ali, a store owner who’s been pouring her passion into her business but is struggling with financial management, taxes, and tracking expenses. Sound familiar? Cathy breaks down the two most powerful actions retailers can take to stop spinning their wheels: Outsourcing and getting a coach. What You’ll Learn:
Key Takeaways:
Resources Mentioned:
Millie Moment:
Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Connect with ambitious store owners in the Richer Retailer Facebook Group. You’re not expected to know everything, but you are expected to get the help you need. Whether it’s outsourcing, business coaching, or tapping into your retail community, there’s always a path forward. Don’t let what you don’t know hold you back. | |||
| #023: Grow Your Business with Smart Goal Setting, Team Collaboration, and a Winning Mindset with Cecilia Kautzman | 31 Mar 2025 | 00:26:16 | |
Ever set a big business goal and thought, “What do I need to do to get there? In this powerful, unplanned episode, Cathy sits down with RETAILMavens COO & CMO Cecilia Kautzman after an inspiring walk and team retreat to unpack the mindset shifts, self-awareness, and strategic growth moves required to grow into the business and the business owner you want to become. What You’ll Learn:
Key Takeaways:
Resources Mentioned:
Your Millie Moment:
Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Connect with ambitious store owners in the Richer Retailer Facebook Group. You don’t need to wait to feel successful. Start living like the business owner you’re becoming. Step into the growth mindset, the energy, the habits, and the team collaboration now and watch everything else fall into place. | |||
| #022: Tariff-Proof Your Store with Dana Connell | 24 Mar 2025 | 00:25:37 | |
Tariffs are shifting, costs are rising, and retailers are feeling the squeeze so how do you protect your profits? Cathy sits down with retail expert and coach Dana to tackle the challenges of cost management in today’s unpredictable economy. From supply chain disruptions to navigating price adjustments that don’t scare off your customers, this episode is packed with smart, actionable strategies to help independent store owners stay profitable no matter how much the inflation impact shakes things up. What You’ll Learn:
Key Takeaways:
Resources Mentioned:
Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Connect with ambitious store owners in the Richer Retailer Facebook Group. Economic shifts are inevitable but with proactive planning, strong pricing strategies, and a pulse on your numbers, your business can stay strong, profitable, and growing. Happy Retailing! | |||
| #021: Emails Getting Ignored? Fix Your Email Marketing to Sell More with Nick McHenry | 10 Mar 2025 | 00:53:22 | |
Retail is evolving, but one thing remains constant: the power of customer connection. In this episode, Cathy sits down with Nick McHenry from OneShop to explore how retailers can strengthen relationships through email marketing, a tool that’s far from outdated. They break down why personalized emails are more relevant than ever, how to boost open rates, and why email automation can be a game-changer for both small and growing retail businesses. Plus, they dive into the rising impact of AI marketing and how it can enhance but not replace the human side of retail communication. What You’ll Learn:
Key Takeaways:
Resources Mentioned:
Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Connect with ambitious store owners in the Richer Retailer Facebook Group. Email marketing isn’t just alive, it’s thriving. With the right tools, mindset, and strategies, you can build powerful, lasting customer connections that drive growth. Stay consistent, lead with heart, and turn your inbox into your most effective business asset. | |||
| #020: Stop DIY Bookkeeping with Kirk Johnson (Kirk Says It's Dry as Dust, But You NEED This) | 03 Mar 2025 | 00:24:49 | |
If your books are a mess, your business is bleeding money and you might not even know it yet. We joke that this topic is “dry as dust” but in reality it’s like water to your store’s thirsty soil - If you’ve ever felt overwhelmed by bookkeeping or tempted to ignore your numbers, this episode is for you! Cathy sits down with Kirk Johnson, RETAILMavens’ Profit First Maven, to discuss why your store’s money management systems are the hidden engine behind your success. They dig into the high cost of messy books, the dangers of DIY accounting, and how cleaning up your business finances can transform not just your store but your life. This episode is all about clearing the fog and giving you practical steps to protect your profit margin and your peace of mind. What You’ll Learn:
Key Takeaways:
Resources Mentioned:
Your Millie Moment:
Have questions? Reach out via email! Share this episode with a fellow store owner and help them tackle cash flow challenges! Connect with ambitious store owners in the Richer Retailer Facebook Group. Bottom line? Numbers aren’t just numbers, they’re your future. Understanding your books is the first step to protecting your profit margin, strengthening your cash flow, and finally feeling in control of your small business again. | |||