Explorez tous les épisodes du podcast RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business
| Titre | Date | Durée | |
|---|---|---|---|
| The Psychology of Hooks: Why Some Headlines Stop the Scroll and Others Get Ignored (Part 1 of 3) | 21 Oct 2026 | 00:19:16 | |
Ready to hook your audience? 🐟 The RICH Messaging® Podcast is bringing you part 1 of this three-part series on the psychology of hooks. I’m going beyond the usual lists of attention-grabbing headlines because I want to show you WHY certain hooks work so you’ll never have to guess when coming up with your own. 3 Hook-inducing Takeaways From This Episode: 1️⃣ How to create hooks using three powerful types of hooks (Transformation, FOMO, and Pain/Problem). 2️⃣ 3 frameworks to create your own hooks (with examples to get you started). 3️⃣ What running shoes, chocolate chip cookies, and even news stories reveal about stopping people in their tracks. Useful Resources Mentioned In This Episode:
Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| Why Childhood Jingles Stick and How to Make Your Messaging Do the Same | 07 Oct 2026 | 00:09:44 | |
“Twinkle, twinkle, little star, how I wonder what you…” You finished that sentence, didn’t you? ⭐ Some words have a way of sticking in your brain for decades. Now imagine if your customers remembered YOUR messaging that easily. In this episode of the RICH Messaging® Podcast, I’m digging into the psychology behind rhyming words and the fascinating Rhyme-as-Reason Effect, which tells us rhymes do more than help a message stick. 3 Takeaways to Make Your Messaging Click and Stick 1️⃣ Why rhymes are so easy to remember and how you can use that same “sticking power” to make your brand and messaging more memorable (with real-world examples). 2️⃣ How the Rhyme-as-Reason Effect influences perception. 3️⃣ How to strategically use rhyme in your own marketing without sounding cheesy or forced. Useful Resources Mentioned In This Episode:
Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| The Hidden Sound Effect That Makes Catchy Copy Convert | 23 Sep 2026 | 00:11:11 | |
Best Buy. Coca-Cola. PayPal. Dunkin' Donuts. Super Sunday. 🍨 Coincidence? Not exactly. In this episode of the RICH Messaging® Podcast, we're digging into the hidden psychology of alliteration and why repeating sounds can make your messaging more memorable, and you more money. 3 Tantalizing Takeaways From This Episode 1️⃣ How a single word change resulted in an 80% higher share of sales, even though the product cost more. 2️⃣ 5 before-and-after examples of alliteration that you can apply to your business starting today. 3️⃣ An inside secret that will make you want to use alliteration in every area of your marketing. Useful Resources Mentioned In This Episode:
Sources: Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice (https://www.sciencedirect.com/science/article/pii/S0022435915000561) The Power of Peter Piper: How Alliteration Enhances Poetry, Prose, and Memory (https://www.psychologicalscience.org/news/releases/the-power-of-peter-piper-how-alliteration-enhances-poetry-prose-and-memory.html) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| The Mere Exposure Effect: Why Showing Up Makes You Psychologically More Persuasive | 09 Sep 2026 | 00:14:34 | |
Visibility isn't vanity. It's psychology. 🧠 What if one reason people aren’t buying from you has nothing to do with your offer, your price, or even your messaging? What if they just haven’t seen you enough? 📸 In this episode of the RICH Messaging® Podcast, I’m diving into the psychology of exposure and why showing up (again and again) can make you more persuasive than you realize. 4 Mere Exposure Effect Takeaways From This Episode 1️⃣ How just showing up, without saying one word, can make you more familiar and more attractive. 💅 2️⃣The 5 ways you can put the Mere Exposure Effect to work in your business. 3️⃣ My proprietary 4-step framework, called the 4 S’s of Visibility™, that reveals where you may have a visibility gap. 4️⃣ An insider secret about online advertising that can give you another hidden advantage beyond mere exposure. Useful Resources Mentioned In This Episode:
Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| Should You Sell with Emotion or Logic? What the Research Shows About Your Messaging and Profits | 26 Aug 2026 | 00:15:44 | |
I’m answering the age-old question: Do people make decisions first with emotion and then justify them with logic? 🧐 In this episode of the RICH Messaging® Podcast, I’m putting this popular marketing principle to the test. We'll look at fascinating research on emotion and decision-making, and what hundreds of advertising campaigns reveal about the connection between emotion and profit. 3 Logic vs. Emotion Takeaways From This Episode 1️⃣ What the research tells us about the 💖 heart and 🧠 mind and the role emotion plays in different scenarios. 2️⃣ How to uncover the emotional layer inside even the most mundane products. 3️⃣ A 4-step formula to apply to your own messaging to reveal the gems that center on both the logical and emotional side. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| The Secret to Persuasive Messaging Lies in One Simple Question | 13 Aug 2026 | 00:11:45 | |
What your customers say they want and what they actually want can be two wildly different things. 😲 In this episode of the RICH Messaging® Podcast, I reveal that the secret to more persuasive messaging is peeling back the layers of the onion 🧅 to uncover the deeper desires actually driving buying decisions. 3 Desire-Delivering Takeaways From This Episode 1️⃣ How to use the Five Whys technique to get to the heart of what clients truly want, even when they don't tell you. 2️⃣ Why your clients' first surface-level answer for why they want your product is never the most reliable when it comes to your messaging. 3️⃣ 3 examples of how to apply the Five Whys to create marketing messages that connect and persuade. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| The Hidden Psychology of Flattery (Why Feeling Seen Sells) | 30 Jul 2026 | 00:08:45 | |
What if I told you that “buttering up” your audience works? 🧈 It sounds manipulative, doesn't it? But the research says otherwise! In this episode of the RICH Messaging® Podcast, I’m diving into the hidden psychology of flattery, why compliments can influence the way buyers think and feel, and the surprising principles behind recognition. Most importantly, I'll show you why recognition isn’t a tactic, it’s something you can weave into your prospecting and customer experience. 3 People-First Takeaways From This Episode 1️⃣ Why flattery can build trust, increase persuasion, and drive sales. 2️⃣ 5 practical ways to inject flattery into your marketing, without sounding fake or manipulative. 3️⃣ An exercise to help you locate opportunities to notice your audience. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| Paint the Picture: Why Analogies & Metaphors Make Your Messaging So Persuasive | 16 Jul 2026 | 00:12:03 | |
Have you ever noticed how some people can explain a complex idea in a way that instantly makes sense? And then someone else explains the exact same thing...and completely loses you? The difference often comes down to one of the most overlooked persuasion tools in marketing: analogies and metaphors. In this episode of the RICH Messaging® Podcast, I break down why using vivid metaphors is so powerful, how they shape understanding and beliefs, and when to use them to sell and make your messaging dramatically more persuasive. 4 Picture-painting Takeaways From This Episode: 1️⃣ Why metaphors and analogies in marketing are the fastest way to make buyers understand your message. 2️⃣ How metaphors can increase persuasion by up to 42% when they are used early in your message. 3️⃣ 3 examples of exactly how to use metaphors and analogies for completely different industries and how you can too. 4️⃣ A powerful 3-step exercise to create your next metaphor! Useful Resources Mentioned In This Episode:
Want Even More From Me?
Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| Map Your Buyer's Journey to "Yes" (And the Messaging Missteps that Can Derail It) | 02 Jul 2026 | 00:10:10 | |
Different buyers need different messages at different stages. In this episode of the RICH Messaging® Podcast, I explore the 5 Stages of Awareness and why tailoring your messages throughout the buyer’s journey is critical for conversions. You'll also learn what buyers need to hear at each stage, how persuasive messaging influences decision-making, and the common messaging missteps that can derail conversions before prospects ever reach a ‘yes’. 4 Conversion-boosting Takeaways From This Episode: 1️⃣ What the 5 Stages of Awareness are and why you should put them to memory. 2️⃣ What buyers are thinking at each stage. 3️⃣ Example messaging phrases you can adapt and use immediately. 4️⃣ How to get a free guide to keep your buyers on the right course. Read the full blog article: https://justpositionit.com/ep/13 Useful Resources Mentioned In This Episode:
Want Even More From Me?
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| The Anchoring Effect (Why First Impressions Discreetly Influence Buying Decisions) | 18 Jun 2026 | 00:13:46 | |
One number can change everything! In this episode of The RICH Messaging® Podcast, I explore the anchoring effect, a psychological phenomenon that influences how people compare options and make buying decisions. You'll discover why the first number buyers see can dramatically shape their perception of price, quality, and value, and how to use anchoring to create more persuasive messaging and stronger offers. 3 Profit-inducing Takeaways From This Episode: 1️⃣ What the anchoring effect is and why setting a price anchor not only impacts observation but also generates higher sales. 2️⃣ 3 highly effective and practical ways to use price anchoring in your messaging and marketing that you can implement today. 3️⃣ How this one commercial, that generated millions in sales, used anchoring and ways you can too (with a complete, step-by-step walkthrough). Useful Resources Mentioned In This Episode:
Want Even More From Me?
Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| Subtle Messaging Errors that Instantly Repel Buyers (Try This Instead) | 05 Jun 2026 | 00:10:04 | |
One thing I’ve noticed is that some messaging sounds good…until buyers actually hear it! In this episode of The RICH Messaging® Podcast, I reveal the hidden messaging errors that subtly weaken persuasion, create buyer resistance, and push prospects away faster than you can spray Raid on a mosquito. 3 Amazing Takeaways From This Episode: 1️⃣ Why emotional triggers can drive up to 90% of our purchase decisions and how to tap into them (with examples). 2️⃣ How the ego can be your best friend when it comes to psychological persuasion. 3️⃣ When being clear over clever wins and what to stay away from. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Sources: The Subconscious Mind of the Consumer (https://www.library.hbs.edu) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| Why Most Messaging Fails (And the 14-Point Persuasive Pitch® Framework That Fixes It Fast) | 21 May 2026 | 00:11:09 | |
70% of campaigns and pitches fail to deliver meaningful ROI because of poor audience targeting and flawed messaging.* You may not have a traffic problem. But you may have a messaging problem. In this episode of the RICH Messaging® Podcast, I’m walking you through my 14-point Persuasive Pitch® Framework. This roadmap is designed to generate harder-hitting messages that increase conversions no matter what you’re creating (sales pages, webinars, emails, or proposals). 6 Marvelous Takeaways From This Episode: 1️⃣ The psychological and strategic shifts that transform weak pitches into persuasive messaging that drives action. 2️⃣ A tried-and-true sequence for what to include in your content so that it persuades like magic. 3️⃣ The 2 critical elements most people forget to add that make or break the selling power of your messaging. 4️⃣ One factor that’ll 10X how convincing your sales argument is so that people take action. 5️⃣ A hidden secret that draws prospects in so that you can attract perfect-fit clients. 6️⃣ A bonus workbook to help you brainstorm each of the 14 persuasion elements for your content. Useful Resources Mentioned In This Episode:
Want Even More From Me?
*Sources:
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| The #1 Conversion Killer in Your Messaging (You Can Fix Right Now) | 07 May 2026 | 00:11:27 | |
When it comes to messaging, most people sell the wrong thing, that totally tanks conversions. The features. The technical specs. The here and now. In this episode of the RICH Messaging® Podcast, I dive deep into the #1 conversion killer. So if you’ve ever wondered why your messaging misses the mark or no one's buying, there's one technique, the granddaddy of them all, that can actually make your prospect even more motivated to buy your product or service. 3 Not-to-be-missed Takeaways From This Episode: 1️⃣ The one shift in how you think about your product that can take your messaging from meh to instantly more persuasive. 2️⃣ 3 things this secret technique does that’ll change the way you approach your marketing forever. 3️⃣ What your own dreams can teach you about persuasion and how to speak to your audience’s true desires while skyrocketing your conversions over 45%. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Sources: https://extrainningsoftball.com (The Mental Edge: 90% of Olympic Athletes Use This Tool. Do You?) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| FOMO - The Hidden Trigger that Drives Demand for Your Product (And Exactly How to Do It) | 23 Apr 2026 | 00:09:32 | |
Have you ever missed out on a sale or didn’t buy that course or new outfit and actually felt bad about it? 😕 That was likely FOMO kicking in. In this episode of the RICH Messaging® podcast, I tell you what FOMO (the fear of missing out) is and exactly how to use it in your marketing to persuade your target audience and influence buying decisions. 3 Incredible Takeaways From This Episode: 1️⃣ Why FOMO causes discomfort and anxiety, and how your product or service can provide the relief. 2️⃣ 6 ways to create FOMO and how the psychology behind “new” can trigger urgency. Plus, how to apply FOMO strategies to your offers and launches. 3️⃣ How limiting the quantity of a product or service can stir people into irrational frenzies that boost desire, and how you can use it to sell more. Read the full blog article: https://justpositionit.com/ep/8 Useful Resources Mentioned In This Episode:
Want Even More From Me?
Source: FOMO, https://gitnux.org/fomo-statistics Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| 5 Real-Life Before & After Headlines to Boost Clicks (And Conversions) | 09 Apr 2026 | 00:10:56 | |
Ready to turn weak, watered-down words into high-converting headlines? In this episode of the RICH Messaging® podcast, I dissect real-life (from the mailbox) before-and-after headlines and show you how small smart copywriting tweaks can dramatically increase clicks and engagement. 3 Valuable Takeaways From This Episode: 1️⃣ A 3-part framework that helps you identify the right emotional triggers when creating a headline that actually helps you sell. 2️⃣ How to spot useless copy in your advertising that costs you eyeballs and learn the thought process that improves five headlines. 3️⃣ Ways to make your product or service memorable and write compelling, attention-grabbing headlines. Useful Resource Mentioned In This Episode:
Want Even More From Me?
Sources: David Ogilvy (Confessions of an Advertising Man, 1963) Pennsylvania State University (Nov. 2024, journal Nature Human Behavior) Medium.com (7-Second Rule) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| 7 Non-Obvious Ways to Use Social Proof and Persuade (That No One's Talking About) | 26 Mar 2026 | 00:11:55 | |
Most people think social proof is just testimonials, reviews, and case studies, but the real psychology behind why people trust and buy goes much deeper. In this episode of RICH Messaging®, I explore 7 non-obvious ways to use social proof to increase conversions, reduce buyer hesitation, and apply persuasion techniques that actually influence decisions. 3 Invaluable Takeaways From This Episode: 1️⃣ Why social proof can be your best friend in persuasion and stop you from having to work so dang hard to convince people that your product or service is good. 2️⃣ One social proof technique that helped restaurant sales jump by 13% – 18%, and the exact ways you can use it too in your own business. 3️⃣ How using a waitlist can build trust and change buyer behavior without spending any money. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Sources: Robert Cialdini (Influence), Nudge (Behavioral Science Simplified) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| A Dark Psychology Secret that Quietly Shapes Behavior (Without Your Target Knowing) | 12 Mar 2026 | 00:07:32 | |
Have you ever heard the phrase, "Sticks and stones may break my bones, but words will never hurt me?” I’m sure you have, and it’s an absolute lie. In this episode, I teach you a powerhouse persuasion technique using the psychology of selling that’s highly effective at gaining compliance and influencing decision-making. If you want to understand how to bust through buyer resistance at a deeper level, this one’s for you. 3 Fascinating Takeaways From This Episode: 1️⃣ How to create messaging for impact that’s science-backed and proven to increase conversions. 2️⃣ 2 ways you can use this dark psychology approach to drive a desired action. All by using a few choice words. 3️⃣ One phrase that boosted voter turnout by 15% and how you can make someone more likely to buy from you. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| 5 Highly Persuasive Words & Phrases You Should Be Using (and the Psychology Behind Them) | 24 Feb 2026 | 00:10:37 | |
What if you could say one little word and make your message 90% more persuasive? Would you use it? You bet you would! Keep reading. 3 Smart Takeaways From This Episode: 💡 Why this 3-letter word can tap into someone’s self-interest and make you 14% more persuasive. 💡 How giving someone a “reason why” can boost your conversion rate by 90%. 💡 One phrase that can lower defensiveness, build trust, and make someone more likely to buy from you. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| The Secret to a Memorable Message that Commands Attention | 23 Jan 2026 | 00:08:31 | |
This one powerful statement, when done right, can identify a solution to a problem, drive sales, attract the right audience, build loyalty, and give you a significant competitive advantage. Wanna know what it is? 3 Key Takeaways From This Episode: 💡 Why this well-framed statement can become an asset for your business and help you stand out from competitors. 💡 How one business got a 35% increase in homepage clicks by being clear, not clever, and how you can too. 💡 A 6-step system to help clarify your uniqueness in the marketplace. Useful Resources Mentioned In This Episode:
Want Even More From Me?
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| How to Create Winning Benefits from Stodgy Features | 11 Dec 2025 | 00:07:33 | |
Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out! If you’re wondering why you should even care about benefits and features, it's because benefits appeal to customer emotions. When you do this effectively, you can drive more action, like purchasing or signing up. This is what you want. If you don’t get clear on how to craft benefits and only rely on feature-driven messaging, you will leave money on the table. I don’t want that for you. 3 Insightful Takeaways From This Episode: 💡 Why taking a feature-benefit selling approach can increase your conversion rates by double digits. 💡 One easy way to spot the difference between a feature and a benefit, plus 9 examples that show you how to start crafting compelling benefits. 💡 An Ang’s Actionable that gives you a quick trick to tweak your existing website without starting from scratch. Rockin’ Resources Mentioned In This Episode:
Want Even More From Me?
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| 5 Crucial Mistakes Most People Make With Their Messaging | 11 Dec 2025 | 00:10:36 | |
It always amazes me how many businesses consistently make at least 3 of these mistakes in their messaging. In my experience, messaging is one of the biggest areas of struggle for most businesses. Some get stuck with crafting their message and how to talk about their products or services, and others want to improve their messaging but just don't know how. If you know your messaging isn't what it could be, or you feel it misses the mark, this is for you. In this episode, I talk about basic messaging fundamentals and common faux pas most people make but don’t mean to. 3 Fail-Proof Takeaways From This Episode: 💡 A simple framework to jumpstart your messaging draft that highlights the biggest pain points your target audience may be experiencing. 💡 One simple way to make sure your messaging doesn’t confuse your audience, so you get a YES instead of a no. 💡 An exercise involving a piece of paper, a pen, and four lines that will guide you in creating your messaging foundation. Rockin’ Resources Mentioned In This Episode:
Want Even More From Me?
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||
| Welcome to the Rich Messaging Podcast | 05 Dec 2025 | 00:01:49 | |
Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon! | |||