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TitreDateDurée
One-way Doors26 août 202600:18:35

Not every decision deserves a long deliberation. In this episode, co-founders Jason Fried and David Heinemeier Hansson look back on 25 years of running 37signals, the handful of decisions that were truly irreversible, and why keeping a loose grip on most business calls has served them better than any spreadsheet ever could.

Key Takeaways

  • 00:11 – The single one-way door decision at 37signals
  • 05:49 – Why most decisions barely take five minutes to make
  • 08:05 – How the sum of right choices matters more than any single one
  • 13:51 – Recognizing when the business stops moving forward
  • 16:41 – Letting go of decisions that didn't pan out

Links and Resources

Competing with giants, the end of SaaS & other listener questions19 août 202600:26:51

Fresh listener questions are on the table this week. Jason Fried and David Heinemeier Hansson tackle whether small builders can realistically compete with industry heavyweights, what the AI agent wave actually means for the future of SaaS, and whether mixing your personal social presence with your business is a smart move or a mistake.

Key Takeaways

  • 00:11 – Competing in a market dominated by big players
  • 04:40 – Is AI really the end of SaaS as we know it?
  • 15:52 – When it makes sense to build versus buy
  • 17:43 – Personal social accounts and promoting your business

Links and Resources

Rapid Fire Q&A with Jason Fried and David Heinemeier Hansson12 août 202600:19:30

No prep, no filters, just questions. Host Kimberly Rhodes puts Jason Fried and David Heinemeier Hansson on the spot with a fresh round of rapid fire questions covering everything from recent reads and AI discoveries to memorable customer service moments and what they've started or stopped doing to make work better.

Key Takeaways

  • 00:10 – Recent books worth reading
  • 02:13 – Something surprisingly good about AI right now
  • 08:36 – A standout customer service experience
  • 12:36 – Something started or stopped that made work or life better
  • 14:21 – A favorite part of a typical work week

Links and Resources

We'll do it live05 août 202600:26:03

Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fried and David Heinemeier Hansson walk through why 37signals has been hosting live demos and Q&A sessions since the Basecamp 5 launch, what makes the format work, and why being accessible and unafraid of your customers is underrated.

Key Takeaways

  • 00:10 – How (and why) 37signals is embracing live sessions with customers
  • 07:47 – Why showing beats telling when it comes to your own product
  • 13:47 – Being open about what you don't know
  • 16:16 – Showing work in progress without fear
  • 17:42 – Learning to show off what you built with confidence
  • 19:56 – People choose who they do business with

Links and Resources

What's the worst that could happen?29 juil. 202600:25:38

Many entrepreneurs spend more time worrying about what could go wrong than actually finding out. In this episode, Jason Fried and David Heinemeier Hansson detail how 37signals approaches experimentation, why lowering the stakes on most decisions leads to better ones, and how letting go of outcomes is both a mental discipline and a business strategy.

Key Takeaways

  • 00:10 – Where the willingness to just try things comes from
  • 02:40 – The freedom that comes with not having to cover your bases before every decision
  • 08:51 – Nobody can predict how customers will react
  • 13:04 – How long do you give something before moving on?
  • 18:01 – Things don't always pan out
  • 21:29 – Anything you build can roll forward into the next product idea

Links and Resources

Start Here: Building a better onboarding experience22 juil. 202600:15:03

Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals redesigned the onboarding experience with their latest version of Basecamp, why onboarding is one of the easiest things to overlook, and what it looks like when founders stay personally connected to that first impression.

Key Takeaways

  • 00:09 – What Basecamp's onboarding looked like before, and what changed with Basecamp 5
  • 04:01 – Why onboarding is one of the hardest things to get right
  • 08:33 – Why the people who built it are best suited to showcase it to customers
  • 11:07 – Using onboarding to introduce who you are, not just what you built

Links and Resources

Don't write it down15 juil. 202600:22:17

Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals filters feedback, why roadmaps can do more harm than good, and what happens when companies let fear drive their product decisions.

Key Takeaways

  • 00:40 – Why writing down every customer request can work against you
  • 03:08 – Handling feedback on the technical and open source side
  • 07:37 – Why 37signals doesn't really use time specific roadmaps
  • 09:54 – How vague promises set customers up for disappointment
  • 13:33 – Avoiding promised feature regret
  • 16:10 – Don't let the fear of losing customers steer your decisions
  • 19:29 – Resisting the pressure to just "do something”

Links and Resources

AI Challenges in Software Development01 juil. 202600:32:03

AI didn't just speed up the development of Basecamp 5, it changed how it was built. This week, Jason Fried and David Heinemeier Hansson break down how much of a role AI played in building their latest product, where it shines, and how 37signals had to adjust its process to keep their code base clean.

Key Takeaways

  • 00:11 – How much of a role AI played in building Basecamp 5
  • 09:55 – Where the intelligence technology truly excels
  • 14:42 – The new challenge of saying no when features become easier to build
  • 16:19 – Why a leaner product roadmap still matters
  • 18:32 – Staying "easy to use" while competitors focus on AI features
  • 20:44 – Why AI deserves both the hype and the skepticism
  • 25:12 – Token spend, productivity, and staying profitable

Links and Resources

Launch Details and Decisions24 juin 202600:31:22

Basecamp 5 is out in the world! In this episode, Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to talk about some of the details of the launch and the big decisions that went into it. They discuss what went smoothly, what only a live rollout could reveal, and the response from current customers.

Key Takeaways

  • 00:34 – How this launch compared to previous Basecamp versions
  • 03:50 – Setting (and moving) the launch date
  • 06:45 – How the mobile apps equaled a point of no return
  • 13:07 – Going live is when things get real
  • 16:31 – The decision to move all customers to Basecamp 5 at once
  • 19:52 – Handling the customers who push back hardest
  • 21:11 – How a great support team makes or breaks a major product transition

Links and Resources

Clearing the decks for launch13 mai 202600:28:43

With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp.

Key Takeaways

  • 00:00 – Introduction
  • 00:10 – Pausing processes and the power of “not now”
  • 03:41 – Moving quickly and deciding to just build it
  • 08:38 – Pressing pause on routines to stay focused on the goal
  • 11:20 – Staying flexible while working through the chaos
  • 13:54 – What life after launch will look like
  • 20:54 – Jason and David share their favorite Basecamp 5 updates

Links and Resources

Easy to leave08 avr. 202600:25:38

Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, keeping customers by choice instead of pressure, and why people are more likely to share their positive experience when you don't make it hard to go.

Key Takeaways

  • 00:11 – Leaving should be just as easy as signing up
  • 03:23 – Offering a pause instead of forcing a full cancellation
  • 11:00 – Simplifying the buying experience from the start
  • 14:07 – How transparency builds long-term loyalty
  • 17:05 – Creating experiences that make people want to come back

Links and Resources

Pencils down01 avr. 202600:26:39

Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to recognize when something is done, why chasing perfection can do more harm than good, and how putting the pencil down at the right time leads to better results.

Key Takeaways

  • 00:11 – The "pencils down" phase of product development
  • 01:24 — Testing by the entire company
  • 03:17 — AI Workflow & vibe coding
  • 09:58 — Speed vs durability
  • 15:08 — Refinement & cutting features
  • 18:08 — Full launch strategy
  • 20:00 — “Give It Five Minutes” Mindset

Links and Resources

Bring your AI agents to Basecamp25 mars 202600:17:10

Opening things up changes how people use your product. In this episode, David Heinemeier Hansson walks through a new feature that makes Basecamp accessible to AI agents through a Command Line Interface (CLI). He shares how this update can lead to entirely new ways of working for those that are technically minded.

Key Takeaways

  • 00:10 – Redefining product accessibility
  • 03:27 – Opening the door to AI agents
  • 10:07 – Starting small and seeing where it leads
  • 13:37 – The future for agent accessibility with other 37signals products

Links and Resources

Business beyond profit18 mars 202600:24:31

Profit matters, but it’s not the whole story. In this episode, Jason Fried and David Heinemeier Hansson talk about building a company around independence instead of endless growth. They reflect on finding the right size for a business, keeping costs low to preserve freedom, and choosing a long, sustainable run over chasing scale at any cost.

Key Takeaways

  • 00:10 – Finding your “orbit” when you don’t need to keep pushing for more
  • 03:39 – Letting go of the idea that growth has to be endless
  • 09:05 – Choosing independence instead of outside pressure
  • 17:48 – Keeping costs low so you have room to try things your way
  • 19:57 – Why steady can beat getting bigger

Links and Resources

Built on Intuition11 mars 202600:29:10

Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward.

Key Takeaways

  • 00:11 – Letting your gut guide decisions
  • 03:54 – Strengthening instincts through real choices
  • 05:08 – Sometimes the best move is simply to build it
  • 07:49 – Breaking free from analysis paralysis
  • 15:02 – Real products bring real feedback
  • 17:11 – Learning to trust your own judgment
  • 18:26 – Welcoming feedback instead of fearing it

Links and Resources

AI Revisited - part 204 mars 202600:28:01

Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates.

Key Takeaways

  • 00:12 – Putting AI tools to work
  • 06:42 – Using AI to reclaim time, not replace thinking
  • 12:19 – Where 37signals sees thoughtful implementation fitting in
  • 17:16 – Why rushing adoption can backfire
  • 18:25 – The ongoing debate from the customer perspective
  • 21:45 – Why workforce changes aren’t always tied to automation
  • 25:40 – Human interaction still matters

Links and Resources

Talk directly to your customers25 févr. 202600:29:24

Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void.

Key Takeaways

  • 00:11 – Writing customers from a real inbox
  • 05:21 – Building real relationships with the people who use your product
  • 11:34 – Keeping the line open after the first exchange
  • 14:07 – Why email still feels more personal than sliding into DMs
  • 19:29 – Getting to know who your customers actually are
  • 21:55 – Why real human connection is still the point

Links and Resources

Move fast when you can18 févr. 202600:30:02

Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It’s a look at when moving quickly helps, when it doesn’t, and how writing clean code gives you room to change your mind later without breaking everything.

Key Takeaways

  • 00:11 – Shipping a new feature in roughly a day
  • 03:14 – Catching the moment while it's hot
  • 08:02 – Shortening the path from idea to implementation
  • 12:04 – Making change easier with clean, thoughtful code
  • 19:42 – Designing things that hold up and are easy to fix
  • 22:51 – Building for the future

Links and Resources

You've launched... now what?11 févr. 202600:29:40

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line.

Key Takeaways

  • 00:10 – What happens shortly after launch
  • 02:09 – Dialing the team back
  • 05:10 – Product touch ups and enhancements
  • 06:16 – Returning to a familiar work rhythm
  • 07:16 – Balancing the product push with real breaks
  • 10:39 – Not letting early signups call the shots
  • 20:32 – Sticking with what works for your team
  • 22:00 – Putting the product ahead of quick money moves
  • 27:26 – Why launch buzz doesn’t last forever

Links and Resources

Product walkthroughs, the next open source product & other listener questions04 févr. 202600:26:38

A fresh batch of listener questions leads this week's conversation. Jason Fried and David Heinemeier Hansson talk through how they approach product walkthroughs, what's ahead for open code at 37signals, and why a little fun still belongs in serious software.

Key Takeaways

  • 00:22 – Recording product walkthroughs without scripts or polish
  • 11:45 – Writebook as an open source product
  • 15:04 – How the 37signals team uses Basecamp and Fizzy together
  • 22:52 – The quiet joy of Easter eggs and playful details in software

Links and Resources

Give it a name28 janv. 202600:22:18

Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.

Key Takeaways

  • 00:10 – How Fizzy got its name and what it was almost called
  • 04:29 – No name ever checks every box
  • 10:25 – When an available domain influences the choice
  • 13:18 – The legal realities
  • 17:26 – What’s behind the name Omarchy (and how do you actually say it?)
  • 20:12 – Good names work by making an easy connection

Links and Resources

AI Revisited21 janv. 202600:35:44

AI has moved fast, and so has 37signals’ thinking. This week, host Kimberly Rhodes talks to co-founder and CTO David Heinemeier Hansson about the progress AI has made over the last few months. David shares what’s changed, what’s actually useful now, and why his outlook has grown more optimistic.

Key Takeaways

  • 00:11 – How today’s AI feels dramatically more powerful
  • 05:05 – David’s real-world experience working with AI agents
  • 23:36 – How AI can help non-programmers
  • 31:05 – Why the upside of AI outweighs the potential risks

Links and Resources

Making things that multiply14 janv. 202600:33:53

Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve.

Key Takeaways

  • 00:11 – Letting strong ideas travel between products
  • 02:49 – Giving each product its own design voice
  • 07:26 – Bringing back old features when it makes sense
  • 12:03 – Avoiding nostalgia just for the sake of it
  • 17:55 – Using real-world use to guide product improvements
  • 22:10 – Keeping your creative process flexible
  • 23:57 – Leaving space for fun in the design
  • 31:13 – Designing around feel instead of rules

Links and Resources

Launch day — a little logistics, a lot of luck07 janv. 202600:31:27

Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms.

Key Takeaways

  • 00:00 – Introduction
  • 00:10 – How Fizzy’s launch came together
  • 02:17 – Choosing what really needs to ship in V1
  • 08:51 – The downside of announcing dates too far ahead
  • 12:33 – How algorithms have reshaped marketing
  • 23:37 – Building buzz through word of mouth
  • 30:00 – It all comes down to building a solid product

Links and Resources

Open Source Outside the Box17 déc. 202500:25:24

Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they’re drawn to working in the open, and how that mindset carries into their newest product, Fizzy.

Key Takeaways

  • 00:12 – Why open source continues to matter at 37signals
  • 05:12 – Sharing work publicly pushes quality higher
  • 09:55 – How open source fits into Fizzy’s SaaS setup
  • 15:15 – Treating open source as a gift
  • 19:41 – Getting direct feedback in unfamiliar but fun ways 
  • 22:56 – How the team decides what goes into Fizzy and what doesn’t
  • 24:34 – A Danish language lesson

Links and Resources

When is enough, enough?10 déc. 202500:17:34

There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship.

Key Takeaways

  • 00:12 – Recognizing when a product is ready to meet the world
  • 02:55 – Strip things back to the essentials first
  • 07:32 – Weighing real-world feedback from early users
  • 10:03 – Add the final layer of polish without overdoing it

Links and Resources

Picking Pricing03 déc. 202500:35:12

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.

Key Takeaways

  • 00:11 – The pricing experiments over the years
  • 10:48 – Why 37signals avoids enterprise deals
  • 18:05 – How Basecamp’s pricing style differs from HEY’s
  • 25:12 – Avoiding gimmicks and overthinking
  • 31:03 – Fizzy’s pricing model

Links and Resources

Out of Office, Together19 nov. 202500:29:48

Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face.

Key Takeaways

  • 00:14 – How 37signals approaches its twice-a-year meetups
  • 01:52 – What’s required and what’s optional
  • 04:09 – The deeper purpose behind bringing everyone together
  • 07:51 – Finding the right blend of scheduled time and free time
  • 16:37 – The limits of video calls
  • 23:22 – Yes, there’s fun, but it’s still a work trip

Links and Resources

Soft openings aren't just for restaurants12 nov. 202500:14:48

This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy.

Key Takeaways

  • 00:12 – Inside Fizzy’s early access phase
  • 02:28 – Selecting beta testers
  • 03:05 – Treating early access as a real-world dry run
  • 07:11 – Cutting the to-do list down to what truly matters
  • 09:59 – Why early access is different from beta testing

Links and Resources

The itch for a new version05 nov. 202500:23:08

In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5.

Key Takeaways

  • 00:10 – A walk through of Basecamp's evolution
  • 03:00 – How to recognize when it’s time for a new version
  • 05:52 – Pricing considerations
  • 11:42 – There’s no perfect moment to ship a new version
  • 13:16 – How and when to evaluate customer feedback
  • 18:58 – A sneak peek at Basecamp 5 features

Links and Resources

Fizzy Q's and A's29 oct. 202500:26:36

With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using.

Key Takeaways

  • 00:11 – Fizzy and Basecamp, competitors or complementary?
  • 02:00 – Finding the right tools that fit your workflow
  • 11:39 – Why aesthetics matter in software
  • 18:45 – Not every AI feature adds real value

Links and Resources

Revisiting the good old days22 oct. 202500:16:27

Time has a way of reshaping what we believe, and sometimes, what we’ve published. In this week’s episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters.

Key Takeaways

  • 00:10 – The change in perspective on multiple products
  • 03:15 – The team needed for the company’s expansion
  • 05:28 – Recognizing when you’ve taken on too much
  • 09:16 – The real value of writing ideas down
  • 12:35 – Advice on launching new products while maintaining previous ones

Links and Resources

Traditional marketing doesn't work for us15 oct. 202500:30:09

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection.

Key Takeaways

  • 00:12 – Why marketing ROI looks different for every business
  • 10:35 – Spend your marketing budget on companies and people you believe in
  • 17:35 – What kinds of marketing actually does work for 37signals
  • 28:02 – How AI is making the authentic human connection stand out

Links and Resources

Built on Trust08 oct. 202500:27:59

Trust is the foundation of any strong company. In this episode of The REWORK Podcast, 37signals co-founder and CTO David Heinemeier Hansson joins host Kimberly Rhodes to explore what it really means to build a high-trust organization. David shares how trust shapes the culture and success of a team, even when working remotely.

Key Takeaways

  • 00:23 – Trust starts as the default at 37signals
  • 05:19 – Empowering employees with reasonable spending freedom
  • 11:46 – Why one person’s mistake shouldn’t lead to restrictive policies
  • 15:15 – How to cultivate trust in remote workplaces
  • 22:10 – Trust and accountability can and should coexist

Links and Resources

Refining before release01 oct. 202500:24:43

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.

Key Takeaways

  • 00:11 – What the “11th hour” looks like before a product launch
  • 03:50 – How to weigh deadlines against final release decisions
  • 05:44 – The importance of customer onboarding
  • 11:18 – A playful touch added to Fizzy’s logo
  • 15:30 – Why version 1.0 is just the beginning

Links and Resources

Escaping Workaholism24 sept. 202500:21:39

In their book REWORK, 37signals' co-founders Jason Fried and David Heinemeier Hansson caution against glorifying nonstop work. In this week's podcast, they tackle a listener's questions related to the chapter Workaholism and dig into employee management including how to measure productivity and how to track progress. They explain why simple conversations often matter more than complex systems.

Key Takeaways

  • 00:15 – Judge productivity by paying attention and staying engaged
  • 07:50 – Tracking progress doesn’t require complicated systems
  • 11:44 – Conversations matter more than systems; don't be a coward
  • 15:11 – When work ramps up, handling busier times without burning out

Links and Resources

Finding focus17 sept. 202500:24:12

Curious how Jason Fried and David Heinemeier Hansson keep their attention where it counts? In this episode of The REWORK Podcast, the 37signals co-founders join host Kimberly Rhodes to talk about the different ways they approach focus. From procrastination that sometimes pays off to meditation and visualization, Jason and David share their tips for finding and maintaining focus. 

Key Takeaways

  • 00:44 – What procrastination really tells you
  • 05:30 – Traditional and alternative meditation practices
  • 13:28 – Breaking through a creative block
  • 16:35 – Building a work schedule that makes focus easier

Links and Resources

Total transparency03 sept. 202500:17:59

37signals' co-founders Jason Fried and David Heinemeier Hansson share more about their business than many founders. In this episode of The REWORK Podcast, they chat with host Kimberly Rhodes about why transparency is important to them. They talk about how sharing openly can double as marketing, the upside of showing work that's still in progress, and why timing matters when deciding what to put out to the public.

Key Takeaways

  • 00:13 – Why transparency matters at 37signals
  • 03:07 – Everything is marketing
  • 09:22 – Letting people follow along while the work is happening
  • 12:43 – Knowing when and what to share

Links and Resources

It Started with a Blog27 août 202500:24:52

37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.

Key Takeaways:

  • 00:12 – How 37signals' marketing started organically with a blog
  • 02:53 – Authenticity is a must when writing
  • 07:02 – Patience is key to growing an audience
  • 08:18 – Don’t let algorithms dictate your content
  • 13:08 – Make time to write while your ideas are fresh
  • 16:21 – Marketing is simply transferring enthusiasm
  • 22:22 – Audiences want to see behind the curtain

Links and Resources:

Building with LLMs, Finding a Co-founder & Other Listener Questions20 août 202500:25:54

Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to field a fresh round of listener questions. They share perspectives on when coding assistance makes sense, finding a co-founder to compliment your skills, business succession planning, and more.

Key Takeaways:

  • 00:17 – When AI coding tools help vs. when they get in the way
  • 05:44 – Does start-up success require a co-founder?
  • 10:02 – Small business succession planning
  • 15:46 – Honing the skill of coming up with new product ideas
  • 21:41 – New ideas are often just solving existing problems

Links and Resources:

Titles, tenure, and paths don't matter13 août 202500:25:51

In this episode, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why résumés, job titles, and career timelines take a back seat to what really matters when hiring — your actual work. They share how real-world examples cut through the noise, and open doors for people who may not have a traditional path.

Key Takeaways:

  • 00:00 – Episode highlights
  • 00:10 – Why final hiring decisions come down to a candidate’s actual work
  • 03:50 – The 37Better redesign project
  • 07:27 – How real project work reduces the guesswork of hiring
  • 14:29 – Why creating work outside your portfolio shows your range and creativity
  • 20:02 – Hiring when it hurts

Links and Resources:

BONUS EPISODE: 37signals is moving to Omarchy08 août 202500:35:07

In this bonus episode of REWORK, 37signals' co-founder and CTO David Heinemeier Hansson shares his exploration into Linux, development of Omarchy, and the company's decision to go all-in.

Key Takeaways:

  • 00:43 – David's exploration into Linux and development of Omarchy
  • 04:27 – How Omarchy is different, Hyprland, and tiling windows managers
  • 11:05 – The joy and excitement in exploring something new
  • 13:14 – The recent announcement David shared with the 37signals' team regarding Linux and Omarchy
  • 21:20 – Why it's important for the team to be all-in on Omarchy
  • 24:14 – Tips for overcoming the challenge of transitioning to Linux
  • 28:20 – What this new system means for Omakub
  • 30:24 – David's responds a few negative comments on X about the company's decision
  • 34:25 – 37signals is releasing a new podcast later this year

Links and Resources:

Software as art06 août 202500:23:50

This week on The REWORK Podcast, 37signals' co-founders Jason Fried and David Heinemeier Hansson explore a listener question about approaching software as art. They discuss the importance of having a point of view as you're building products.

Key Takeaways:

  • 00:15 – Great software helps customers see things from the creator’s perspective
  • 07:31 – A company’s worldview comes through in the product
  • 14:09 – Your product’s point of view evolves as it takes shape
  • 18:35 – The creation process is meant to stay flexible
  • 20:05 – Solve one problem at a time to maintain a clear development flow

Links and Resources:

Balancing it all30 juil. 202500:29:55

37signals' co-founders Jason Fried and David Heinemeier Hansson are back behind the mic with host Kimberly Rhodes. This week, they’re discussing balancing personal interests, health, and hobbies with business success. They discuss building a healthy company without it taking over your life.

Key Takeaways:

  • 01:12 – Why business health is all about balance
  • 05:48 – The hidden cost of overcomplicating your business
  • 08:36 – Taking a closer look at how you're spending your time
  • 15:10 – Leaders should be available
  • 18:57 – The downside of over scheduling your days
  • 20:44 – Basecamp’s approach to requesting people’s time
  • 25:26 – Your outside interests don’t have to tie back to work

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Managing chaos, feature bloat, and other listener questions18 juin 202500:22:58

In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer a fresh round of listener questions. They share how they stay focused when new ideas pop up, how structured work periods lead to steady progress, and why they’re careful about adding too much to their products.

Key Takeaways:

  • 00:18 – Staying grounded by tackling one thing at a time
  • 06:08 – How scheduled work cycles keep the team on track
  • 11:58 – Trimming complexity to keep products lean
  • 20:21 – A preview of what’s in store for Basecamp 5

Links and Resources:

Building in Public11 juin 202500:20:24

This week on The REWORK Podcast, host Kimberly Rhodes chats with 37signals' CEO and co-founder Jason Fried about the practice of openly sharing what the company is working on, inspired by his recent teaser videos for an upcoming product, Fizzy. Jason explains why building in public fosters connection, clarity, and curiosity.

Key Takeaways:

  • 00:12 – The company's history of sharing teasers and early product previews
  • 05:40 – The biggest risk in sharing previews
  • 13:30 – Design review videos with programmers and designers
  • 15:46 – Today’s transparency echoes former “Building Basecamp” workshops
  • 18:14 – Anyone close to the product can lead a sneak peek

Links and Resources:

The case for cover lettters04 juin 202500:21:35

This week on The REWORK Podcast, host Kimberly Rhodes is joined by Jason Fried to talk about cover letters — what they say about a candidate, how they’re reviewed at 37signals, and why they still matter. Jason shares his take on the value of genuine effort, how AI can either help or hurt your chances, and why hiring should stay a human process.

Key Takeaways:

  • 00:13 – A cover letter says more about you than your résumé ever could
  • 03:35 – How using AI the right (or wrong) way shows up in applications
  • 06:04 – Why a pre-screening team reads every cover letter first
  • 07:18 – A thoughtful effort is often what gets you to the short list
  • 13:36 – It’s easier than you think to spot procrastination
  • 16:50 – At 37signals, hiring decisions are made by people—not algorithms

Links and Resources:

Ignoring the competition, the next wave of CEOs & other listener questions28 mai 202500:24:24

In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer listener questions. They explain why keeping tabs on competitors isn’t part of their strategy, reflect on the changing face of leadership as younger CEOs step in, and talk about the energy that comes with fresh perspectives.

Key Takeaways:

  • 00:22 – Why focusing on your customers matters more than watching competitors
  • 05:55 – A new wave of CEOs is bringing a fresh approach to leadership
  • 10:34 – Why you don’t always need a mentor—sometimes figuring it out is the best teacher
  • 17:38 – Jason and David’s different views on handling employee roadblocks

Links and Resources:

By the Numbers21 mai 202500:22:45

How much data do you really need to make good decisions? In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson talk about 37signals’ evolving relationship with analytics—from working with a full-time analyst to now focusing only on the numbers that truly matter. They share why gut feeling, curiosity, and margin often outweigh dashboards and reports—and how trimming the data obsession can lead to better, bolder decisions.

Key Takeaways:

  • 00:09 – The shift from having a full-time data analyst to working without one
  • 02:25 – Just because you can’t measure it doesn’t mean it’s not important
  • 07:59 – Analytics don’t always drive product decisions
  • 10:15 – How financial margin fuels freedom to experiment
  • 13:42 – Don’t let data make you overly cautious
  • 15:26 – David’s take on cutting unnecessary costs
  • 19:48 – Weighing cost vs. value when making decisions

Links and Resources:

Rapid Fire Questions with Jason and David14 mai 202500:21:18

In this episode of The REWORK Podcast, host Kimberly Rhodes puts 37signals co-founders Jason Fried and David Heinemeier Hansson in the hot seat with a round of rapid-fire questions — from favorite apps and founder skills to customer requests and what's coming next.

Key Takeaways:

  • 00:11 – Favorite software that Jason and David use (that they haven't built)
  • 03:42 – Underrated skills every founder should develop
  • 06:26 – Times they’ve completely changed their minds on a decision
  • 14:05 – Customer feature requests that likely won’t ever happen
  • 15:36 – A new 37signals product is on the way

Links and Resources:

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