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TitreDateDurée
Maintaining a business partnership, simple product design, and other listener questions28 Aug 202400:31:47

This week on the REWORK podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer another round listener questions. Jason and David talk about the ups and downs of their long-running business partnership and friendship, tackle a critical question about Basecamp, and share their thoughts on starting a new company. Plus, they reveal the inspiration behind their Campfire software.

Key Takeaways

00:34 – How Jason and David's partnership has stood the test of time

09:21 – A listener's opinion on Basecamp's shortcomings

14:56 – Advice for building a new company from the ground up.

25:35 – Creating products out of a need versus seeing a business opportunity

Links and Resources

Is group chat making you sweat?

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

Using AI for Writing, Being Facebook Free, and other Listener Questions21 Aug 202400:23:40

In this episode, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, return from a summer hiatus to answer a new set of listener questions. They dive into topics like the role of A.I. in writing and their updated thoughts on staying Facebook-free. REWORK host, Kimberly Rhodes also gets in a question of her own.

Key Takeaways

00:38 - Emphasizing the importance of using your own voice in writing rather than relying on AI

05:50 - Discussing how targeted advertising can be beneficial for some but not for everyone

08:50 - One disagreement with a company or person shouldn't lead to complete condemnation

19:28 - David shares his reflections on taking a summer break from X (formerly Twitter)


Links & Resources

Google pulls Dear Sydney ad

Google - Dear Sydney Ad

ONCE.com

Jobs at 37signals

Books by 37signals

HEY World

The REWORK Podcast

The 37signals Dev Blog

37signals on YouTube

37signals on X

Behind the Scenes of the REWORK podcast22 May 202400:28:52

Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time. 


Key Takeaways:

01:41 - It all started for Kimberly with an event industry podcast

05:19 - The process of creating and reviewing the final product

10:41 - Expanding episodes from audio-only to adding video

12:00 - Creating the video set 

14:01 - Broadening podcast content beyond the REWORK essays

19:15 - Not all episode ideas make it to air

20:58 - Evaluating the podcast stats

22:22 - The most popular REWORK Podcast themes and episodes


Podcasting Tools we use:

Podcast Recording – SquadCast
Podcast Hosting – Buzzsprout
Transcripts and Captions – Rev
Social Clips – Opus Clip

Episode Mentions:

David Heinemeier Hansson’s HEY World blog

Jason Fried’s HEY World blog

This Week In Weddings Podcast

Summer Fridays

Leaving The Cloud

How We Work: Fewer Meetings, More Check-Ins

Software Has Bugs

Ask the Founders: Live Q&A with Jason Fried & David Heinemeier Hansson

A Matter of Ambition - Part 2


Additional Links & Resources:

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

Ignore the Details Early On08 Mar 202200:23:37

It's incredibly easy to focus too much on the little details of what you're building. You can spend hours and hours on something that will rarely ship with the final product. And, details are important! But, early on is not the time to worry about them. Focus on the basics first and worry about the specifics later.

Show Notes

Start at the Epicenter01 Mar 202200:22:46

When starting something new, you can work on the stuff you could do, the stuff you want to do, and the stuff you have to do. It's the stuff you have to do is where you should begin. To find that epicenter ask yourself, "if I took this one thing away, would what I'm selling still exist."

Show Notes

Build Half a Product, Not a Half-Assed Product22 Feb 202200:23:41

You can't do everything you want to do and do it well. You just don't have the time, resources, people, etc., so you're going to have to cut some things. But, this isn't a bad thing at all! As with any other early constraints, embrace the editing process. Your product will be better off for it!

Show Notes

Embrace Constraints15 Feb 202200:24:03

When you're just starting off you're going to be surrounded by constraints. You probably won't have enough time to do everything you want to do. You probably don't have enough people or money either. Don't worry! These are good things! It's when you're boxed in that you're forced to make tough decisions on what to do and what not to do. This results in a clearer, more streamlined product. Embrace those constraints!

Show Notes

Less Mass08 Feb 202200:27:39

Businesses can get weighed down by things like excess staff, countless meetings, long-term contracts, etc. The more mass they take on the harder it is change direction. Being able to change direction, to change your mind, is essential to building a successful company.

Show Notes

Building to Flip is Building to Flop01 Feb 202200:27:32

A lot of people start businesses with the hope that they'll be able to sell it quickly for a huge pile of money. While this might happen sometimes, it's extremely rare and even worse, the businesses created with this goal sacrifice so much just for the chance to sell. They sacrifice their customers, their employees, their product quality... You get the idea. It's like building a house that only looks good in pictures, but you certainly wouldn't want to live in it.

Show Notes

Start a Business, Not a Startup21 Dec 202100:25:26

Last episode of the year and we're talking about startups. The new dry cleaner down the street doesn't call itself a startup. The pizza place on the corner doesn't call itself a startup. They're new businesses, that's all! So, what's so special about your tech company that you need a fancy word for it? Startups make you think of unlimited growth, huge investments, no expenses to worry about. This mindset can be unhealthy and detrimental to your new business.

Show Notes

You Need Less Than You Think (Season 2)14 Dec 202100:27:28

Before you start your great new business you'll NEED to hire some people, raise some money, rent an office, buy some ads, etc. etc. OF COURSE YOU DON'T. These are all just the trappings entrepreneurs tell themselves they need, when in reality, all you need is to start making something.

Show Notes

Outside Money is Plan Z07 Dec 202100:28:27

Taking outside money to start your business may seem like a good idea, but there are a ton of strings attached... You give up control. Cashing out becomes the #1 priority. It's addictive. It's usually a bad deal. Customers become less important than investors... You get the idea. Outside money should never be plan A.

Show Notes

Mission Statement Impossible30 Nov 202100:24:44

Last episode we discussed how important it is to stand for something and you'd think writing your values down in a mission statement would be a great way to let people know exactly what you stand for. Well, you'd be wrong. Mission statements are almost always vapid, boring, platitudes that end up saying nothing at all. Even worse, they often turn people away entirely!

Show Notes

A Matter of Ambition - part 215 May 202400:22:24

In this episode of Rework, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, continue their discussion on ambition, focusing on generating ideas and the process of deciding which projects to pursue. They talk about the importance of experimentation, and how they decide which products to maintain or discontinue.


Key Takeaways:

00:38 - Experimenting and seeing what works in the market

03:07 - The more you build, the more ideas you generate

09:00 - Determining when a product is commercially viable

13:18 - The downfalls of overanalyzing a product before it’s built

17:31 - Balancing ambition with realistic timelines


Links and Resources:

https://killedbygoogle.com/

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

Draw a Line in the Sand23 Nov 202100:28:33

Whenever you start something, especially a business it's important to know why you're doing what you're doing. Having strong opinions, standing for something, can help tremendously when it comes to making crucial decisions and creating super-fans.

Show Notes

No Time is No Excuse16 Nov 202100:27:10

"There're just not enough hours in the day!" This is probably the most common excuse people give for not starting something. Well, guess what. There most definitely are a few hours you could probably squeeze in here and there. And, we're not saying you have to quit your day job to do it!

Show Notes

Start Making Something (Season 2)09 Nov 202100:23:34

This week Jason and David discuss the essay titled "Start Making Something." It's only when you start building something the real insights come. Until then, all you have is just an idea. We also talk about Stanley Kubrick films and Jason introduces groundbreaking concepts like perforated pizza and "The Mysterious Cat."

Show Notes

Scratch Your Own Itch02 Nov 202100:31:14

Basecamp was originally designed as a way to manage 37signals' client work and its success can be credited to the fact that it was designed to scratch a very specific itch by the people with that were itching. Now, we're not saying that building something for others is necessarily a bad way to go about things, but building for your own needs has huge advantages.

Show Notes

  •  06:15 - "The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products." - Steve Jobs in Triumph of the Nerds (PBS)
  • 12:53 - Hotwire
  • 13:57 - Not invented here (Wikipedia)
  • 14:26 - Mary Kay Ash (Wikipedia)
  • 18:12 - Second-system effect (Wikipedia)
  • 21:35 - Minimum viable product (Wikipedia)
  • 21:42 - Making sense of MVP - Henrik Kniberg
  • 23:55 - The Homer (Simpsons Wiki)
Make a Dent in the Universe26 Oct 202100:27:49

This week we discuss the importance of doing meaningful work. At least meaningful to you. What you do is your legacy, but that doesn't necessarily mean you have to change the world. You just need to be doing something that changes YOUR world.

Show Notes

Enough with "Entrepreneurs"19 Oct 202100:26:57

"Entrepreneur" sounds really fancy. Like a member of some exclusive club. But, what we're really talking about is just someone who starts something. Is it time to retire this word? Is there a better word to replace it? Can a business podcast go 30 minutes without talking about Steve Jobs, luxury cars, and watches?

Show Notes

Workaholism12 Oct 202100:26:37

Working long hours, putting in overtime, logging on on the weekends, have become badges of honor, but there's a big difference between work and getting stuff done. This week Jason and David push back against this idea of workaholism.

Show Notes

Why Grow?05 Oct 202100:27:53

Basecamp has always prided itself on staying small and lean. But, with two major products, we're going to change that. The question when looking to grow, however, is "why?"

Show Notes

Planning is Guessing (Season 2)28 Sep 202100:23:44

People put too much stock in making long-term plans, but let's call them what they really are: guesses. On this episode we discuss deadlines, business plans, world domination, and Dungeons & Dragons.

Show Notes

Learning from Mistakes is Overrated21 Sep 202100:28:29

"Fail early and often." You hear this all the time in the tech start-up world. Failure has long been held up as a badge of honor for new start-ups. This week Jason and David take on this idea and make a pitch for learning from your successes instead of your mistakes.

Show Notes

A Matter of Ambition08 May 202400:27:59

In this episode of Rework, host Kimberly Rhodes alongside 37signals co-founders, Jason Fried and David Heinemeier Hansson, talk about the company's renewed sense of ambition and excitement for upcoming projects. They highlight the importance of keeping things fresh, while emphasizing the balance between ambition and practicality.


Key Takeaways:

00:41 - The source of the company’s ambition explained

02:18 - Sticking to fundamentals and simplicity can still have a major impact

06:09 - A hefty price tag on software doesn’t mean it’s good

11:29 - How 37signals structures teams for new product development

18:17 - Uncertainty can serve as adventure the exact path to success is not known

22:32 - A change in priorities is often necessary to fuel ambition

24:59 - The motivation is to make products better


Links and Resources:

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

Ignore the Real World14 Sep 202100:23:51

We continue our revisit of Rework with the essay, "Ignore the Real World." Topics include new ideas failing, risk avoidance, and Marvel movies.

Show Notes

The New Reality07 Sep 202100:31:10

In this episode we dive deep into the introduction and chapter 1 of Rework, The New Reality.

Show Notes

Before Basecamp27 Jul 202100:26:23

Rework is coming back for season 2 this September! In the meantime here's a little bonus to tide you over. Back in the late 90s and early 2000s, during the dot com bubble, Basecamp cofounders, Jason Fried and David Heinemeier Hansson both had run-ins with venture-backed tech startups. These experiences would form many of the ideas later published in Rework.

Show Notes

You Had Me At Hylo20 Apr 202100:24:44

Tibet Sprague is a "communitarian technologist" with a vision for building companies and communities outside of investor-driven, for-profit systems. His current project is Hylo, an online platform for collaboration that's governed by its users.

Show Notes

"Truss the Process" and "Success is Surviving," our episodes on pay equity - 00:18

"Coops: The Next Generation" and "Exit to Community," our episodes about cooperatives - 00:21

Hylo - 00:29

Tibet Sprague on Twitter - 1:08

Terran Collective
- 1:30

NRG acquired One Block Off the Grid (renamed Pure Energies Group) in 2014 - 4:10

Holo - 7:48

Announcement about Holo giving Hylo to Terran Collective - 9:08

Sociocracy for All - 17:30

"Mass vaccination site in Gary draws Chicago-area residents" (Chicago Tribune) - 24:32

"Gary, Indiana" from The Music Man - 24:42

Tibet's List of Resources

Prosocial
Reinventing Organizations
Free, Fair, and Alive: The Insurgent Power of the Commons
Emergent Strategy

More books, articles, and resources can be found on Terran Collective's website.

HEY, Is This App Accessible?13 Apr 202100:31:17

How Basecamp's Michael Berger approached accessibility during the development of HEY, including collaborating with a blind Basecamp user on accessible features that ultimately improved the experience for everyone.

Show Notes

Michael Berger on Twitter - 00:52

Web Content Accessibility Guidelines - 3:49

Apple's Voiceover - 5:32

JAWS - 5:39

NVDA - 5:41

Scott Ballard-Ridley on Twitter - 12:47

HEY for Work - 18:32

Ruby on Rails Core Team - 23:33

thoughtbot - 23:44

Aspiritech - 24:12

CSUN Assistive Technology Conference - 26:29

HEY's Accessibility page | Michael's write-up of his work on HEY - 29:51

Wailin's tweet complaining that Shaun doesn't insert enough airhorn - 30:10

Adam Stoddard on Twitter - 30:43

Manos: The Hands of HEY - 30:50

Success is Surviving06 Apr 202100:27:25

When Robin Petravic and Cathy Bailey bought Heath Ceramics from the company's founders in 2003, they promised to keep the dinnerware maker and its manufacturing workforce in its home base of Sausalito, California. The pandemic provided an opportunity for Heath to recommit to this pledge and create a Living Wage Initiative, which in turn prompted a radical overhaul of the company's 401(k) program. Robin Petravic comes on Rework to talk about walking the walk on equity, resilience, and equipping Heath for the next 200 years.

Robin and Cathy wrote about the Living Wage Initiative in Heath's January newsletter.

Show Notes

Heath Ceramics website | Instagram - 1:02

"Edith Heath: A Rebellion in Clay" (KCET, 2019) - 1:14

"A New Year, 166 New Owners"
- 6:30

"Marin County's intensive effort drove down a COVID surge among Latino residents" (San Jose Mercury News) - 10:46

MIT Living Wage Calculator - 15:46

Eau de Space - 25:16

From Insolvency to Upsolve30 Mar 202100:24:16

Upsolve makes a free tool that automates the process of filing for Chapter 7 personal bankruptcy. The organization is an atypical tech startup that's also an atypical non-profit. Co-founder and CTO Mark Hansen comes on the show to talk about how Upsolve alternately embraces and subverts the norms of the tech and non-profit worlds, and why the "right" corporate structure won't necessarily prevent an organization from causing harm.

Show Notes

Upsolve website | Twitter - 00:40

Mark Hansen on Twitter - 00:48

"HHS failed to heed many warnings that HealthCare.gov was in trouble" (Washington Post, February 2016) - 1:52

Rohan Pavuluri on Twitter - 2:28

Jonathan Petts on Twitter - 2:29

A 2014 study by the Consumer Financial Protection Bureau found that many payday loans trap borrowers in revolving debt - 3:45

Upsolve's explanation of a bankruptcy discharge - 5:37

Upsolve's explanation of the "meeting of creditors" - 8:17

The Legal Services Corporation's Technology Initiative Grant Program - 10:17

Philadelphia Legal Assistance - 10:22

Certified B Corporation - 10:32

Sidewalk Labs - 12:00

"YC-backed Upsolve is automating bankruptcy for everyone" (TechCrunch, January 2019) - 13:28

Yvon Chouinard's 2019 interview in Fast Company - 20:28

Truss The Process23 Mar 202100:25:48

In 2016, software infrastructure consulting firm Truss made salaries transparent across the entire company. Salaries were revealed internally for all employees, from the executives on down. In this episode, Truss CEO Everett Harper and COO Jen Leech talk about why and how they approached their salary transparency project, and how they've adapted this system as the company has grown.

For more details, check out Jen's write-ups of the project on the Truss company blog: "Why We Made Salary Transparent" and "How We Made Salaries Transparent."

Show Notes

Truss website | LinkedIn | GitHub | Twitter - 00:30

Everett Harper's bio | @everettharper | Jen Leech's bio | @jennifermleech - 1:20

Buffer's policy on open salaries - 3:27

"The True Story of the Gender Pay Gap," a 2016 Freakonomics Radio episode - 3:47

"Demystifying the Gender Pay Gap: Evidence from Glassdoor Salary Data" - 4:52

Dreyfus model of skill acquisition (Wikipedia) - 6:43


Coops: The Next Generation16 Mar 202100:23:32

Imagine if gig workers like rideshare drivers or grocery shoppers were compensated for their labor through ownership stakes in the Lyfts and Instacarts of the world. Imagine if companies distributed profits not just to founders and investors, but to their employees and customers. Start.coop is an accelerator for startups that are doing just this—reimagining concepts like scale, investment, and governance under a cooperative ownership structure, and trying to create a more equitable economic system in the process.

Show Notes

Exit to Community - 00:13

Start.coop | Twitter | LinkedIn - 00:37

Greg Brodsky on Twitter | LinkedIn - 00:54

Greg's dad, Howard Brodsky - 1:25

Greg was on the board of directors of the Cooperative Development Institute, a nonprofit for coops - 1:38

Start.coop's graduates - 2:29

Jessica Mason on Twitter | LinkedIn - 2:54

40 Acre Cooperative - 5:31

The U.S. Federal Reserve says the typical white American family has 8x the wealth of the typical Black family - 6:50

Equitable Economy Fund - 7:20

Driver's Seat Cooperative - 11:11

Twitter discussion about imagining Apple as a coop - 12:56

HEY World09 Mar 202100:34:30

Basecamp co-founders Jason Fried and David Heinemeier Hansson talk about HEY World, a new feature of the HEY email service where customers can create a super simple blog. HEY World has no templates, no endless scroll, no ads, no trackers, and no JavaScript. It represents Basecamp's attempt to create a Web 1.0 typewriter for our current digital age. In this episode, we talk about the return of blogging, countering abuse, and the sunsetting of Basecamp's long-running Signal v. Noise blog. Stay tuned until the end for a chance to win some Basecamp bucks! And by Basecamp bucks, we mean actual American dollars.

Show Notes

HEY - 00:17

Jason's post announcing HEY World - 00:22

Signal v. Noise - 00:34

The dumpster fire project - 2:02

Jason on HEY World - 3:10

David on HEY World - 3:13

"Pick A Fight (on Twitter)," a vintage episode about David's relationship with Twitter - 3:28

"100% Facebook-Free," our episode about getting Basecamp off Facebook and Instagram - 4:40

"Two Weeks," our episode about launching HEY and running afoul of Apple - 5:21

Berkshire Hathaway's website - 18:23

The.Ink, Anand Giridharadas' newsletter - 18:45

The Lefsetz Letter - 20:21

HEY's Screener - 27:20

HEY's Shield - 27:44

Basecamp's "Until the end of the Internet" policy - 30:56

Greymatter - 31:34

David and Jason talk about how they met via email in this episode - 31:58

How We Work: Summer Fridays01 May 202400:19:42

In this episode, host Kimberly Rhodes chats with 37signals' cofounders Jason Fried and David Heinemeier Hansson about the company's Summer Fridays policy, which grants employees a four-day workweek from May to September. While the perk encourages work-life balance and a feeling of seasonality, there are drawbacks to consider, like reduced productivity.


Key Takeaways:

00:46 - 37signals' Summer Friday policy and why it was initially introduced

03:09 - The trade-offs the company makes with summer hours

10:12 - The challenge with summer hours in the pursuit of more ambitious goals

13:09 - How the company balances coverage for always-on teams, like customer support

16:17 - The effect on team projects that require collaboration


Links and Resources:

Samsung shifts to emergency mode with 6-day work week for executives

The Hawthorne Effect

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

A Dose of Empathy02 Mar 202100:18:23

Equilibria, a company that makes CBD products for women, has a team of dedicated dosage specialists who do one-on-one consultations with customers. During the pandemic, this team has taken on an unprecedented amount of customer support—bearing witness to the heightened stress and anxiety that their customers are feeling around job security, caregiving, and family life. Equilibria's Marcy Capron Vermillion and Maia Reed come on Rework to talk about helping this team maintain their own stores of emotional energy.

Show Notes

"Women Tending to Their Basic Needs Is Not Self-Care" by Meredith Ethington - 00:12

"This Is A Primal Scream," the New York Times' special report on American mothers' mental health crisis - 1:02

Equilibria website | Instagram - 1:13

Marcy Capron-Vermillion - 2:20

Maia Reed - 3:39

Illinois Women in Cannabis - 4:25

Ellementa - 4:28

Laura van Dernoot Lipsky of The Trauma Stewardship Institute - 12:12

The Humble Fungus23 Feb 202100:22:04

A career climbing the ladder in tech and software left Jesse Noller feeling disillusioned and isolated. He found connection, community, and purpose in a different kind of complex distributed system—mushrooms. Today he's the proprietor of a spore-to-table business called The Humble Fungus. (Content warning: This episode mentions suicide.)

For free and confidential emotional support, you can contact the National Suicide Prevention Lifeline at 1-800-273-8255.

Show Notes

Jesse Noller on Twitter | Instagram - 1:02

The Humble Fungus website | YouTube | Facebook - 1:10

Community Food Share in Louisville, CO - 3:32

The Humble Fungus "About Us" page - 14:12

The Humble Fungus on Patreon - 20:50

Greening Basecamp16 Feb 202100:30:23

Basecamp recently set out to do a carbon accounting, looking at the company's emissions, as well as meaningful ways to offset and mitigate those impacts. Jane Yang and Elizabeth Gramm, the two Basecampers who took on this daunting and nuanced project, come on the show to discuss not just the work itself, but how they've been processing the fear, skepticism, grief, and hope that come with trying to address the climate crisis.

Show Notes

The United Nations 2018 special report on global warming of 1.5ºC (PDF) - 1:52

"Why Air Quality Matters," David Heinemeier Hansson's presentation to the company about indoor air quality - 2:26

The Uninhabitable Earth by David Wallace-Wells - 4:01

Explainer on Scope 1, 2, and 3 emissions - 5:46

Basecamp's former office in Chicago - 6:22

"Spending in the Clouds," our episode about looking for savings on Basecamp's cloud services - 6:59

Books by Basecamp - 10:18

"Towards carbon negativity," Jane's first post about the project on Signal v. Noise - 10:56

"Want to Do Something About Climate Change? Follow the Money" (NYT) - 13:05

"You Never Forget George Pappageorge," our episode about closing the Chicago office - 16:25

Microsoft's Sustainability Calculator for its cloud services - 17:59

"Basecamp has offset our cumulative emissions through 2019," Jane's follow-up post on SvN - 22:09

Cool Effect - 25:05

GoClimate - 25:06

ClimateAction.Tech - 26:08

Wholegrain Digital - 26:35

"The Chicago plant that sparked a hunger strike amid environmental racism claims" (The Guardian) - 27:04

350.org - 27:38

Elizabeth's Reading Recommendations

A January 2021 article by David Wallace-Wells about the pandemic and climate change

What We Think About When We Try Not To Think About Global Warming, Per Espen Stoknes

Hope and Grief in the Anthropocene, Lesley Head

The Sixth Extinction, Elizabeth Kolbert

The Ecology of Wisdom, Arne Naess

The Mushroom at the End of the World, Anna Tsing

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Send A Little Delight22 Dec 202000:30:14

Comfort and joy were in short supply this year, but we're doing our best to end 2020 on a cozy note. Merissa of Basecamp support talks about surprising customers with gifts throughout the year, whether it's to thank them for their fandom or apologize for a disappointing experience. Then Wailin shares a few items from her 2020 gift guide, and Joan of Basecamp customer support reviews a scented candle. Wishing all of our listeners a restful holiday season, and we'll see you in 2021!

Show Notes

Fabric in Flames - 00:35

love languages - 3:15

Basecamp merch store - 6:15

Elami - 10:42

Voluspa - 14:29

Packed With Purpose - 15:32

Gift Boss - 15:58

Greetabl - 16:15

Barefoot Dreams blankets - 17:13

Minky Couture blankets - 17:19

Oprah's Favorite Things - 17:35

Barefoot Dreams CozyChic Lite Circle Cardigan - 19:05

Glerups slippers - 19:28

Solo Stove - 20:06

Corksicle Classic stemless wine tumbler - 20:25

Parks Project x Rumpl sherpa blanket - 20:46

Spindrift subscription - 21:25

Mason Cash cane mixing bowls - 21:46

Neogen A-Clear Soothing Clear Spot Patch - 23:06

Ello Tidal 20-ounce Glass Tumbler with Lid - 23:58

Joan Stewart on Twitter - 24:35

Shaun reviewed the Boy Smells "Polyamberous" candle in our previous episode - 24:48

Kacey Musgraves "Slow Burn" collection - 25:53

IKEA's special edition candles - 26:18

"Amber" by 311 - 27:45

A Dumpster Fire of a Year15 Dec 202000:30:29

HEY launch, App Store, we can’t take it anymore
Antitrust, masks a must, let’s go eat the upper crust
Comfy pants, TikTok dance, POTUS rants, protest chants
COVID cruise can't disembark, David's back in Denmark

We didn’t start the fire—well, in this case we did.

Show Notes

Andy Didorosi on Twitter - 00:09

"Meet Andy," our episode about Andy joining Basecamp - 00:18

Signal v. Noise - 00:33

Adam Stoddard on Twitter - 1:36

HEY - 2:22

H.E.R.L. - 2:50

The dumpster fire livestream - 4:38

Detroit Bus Company - 5:59

Nathan on Twitter - 6:48

Raspberry Pi - 9:10

Recycle Here (Facebook) - 12:30

Ben Wolf of Ferrous Wolf Fabrication (Instagram) - 14:42

Monica Dubray - 14:51

Eric Froh (Instagram) - 14:53

Josh Bacon on Twitter - 15:03

"The Making of a Dumpster Fire" (SvN) - 25:31

Polyamberous candle from Boy Smells - 29:08

Kacey Musgraves collab with Boy Smells - 29:33

HEY for Work08 Dec 202000:33:35

Basecamp is winding down a busy year with one more thing: the rollout of its HEY email service for the workplace. Co-founders Jason Fried and David Heinemeier Hansson talk about privacy, marketing, onboarding, and the other considerations that went into making HEY for Work. They also reflect on the roller coaster ride of the last year.

Show Notes

HEY - 00:41

HEY for Work - 00:46

Jason Fried on Twitter - 00:56

DHH on Twitter - 00:57

HEY's spy pixel blocker - 14:12

"The Spy Who Emailed Me," one of our episodes about tracking pixels - 14:35

"Two Weeks," our episode about the chaotic launch of HEY - 17:05

"Winston Sat At His Computer," one of our episodes about worker surveillance - 19:24

"Don't Promise" (Signal v. Noise) - 27:16

DHH did not write this copy about hygge for the Danish tourism board - 32:48

Support and Console-ation01 Dec 202000:17:49

In the last several years, a group of Basecamp customer support representatives has developed an expertise around "on-call support," or tackling some of the thornier technical issues that require diving into the code base of our applications. This team of self-taught specialists grew out of curiosity, creativity, and an approach to programming that emphasizes fixing over building.

Show Notes

Basecamp's customer support team - 00:13

Jim Mackenzie on Twitter - 00:55

Jamis Buck on Twitter - 3:18

Jamis adapted his original Basil & Fabian on-call notes into a series that teaches newbies about algorithms and computer science. You can read Basil & Fabian on Jamis' website or on Kindle - 3:27

Dan Kim is now a programmer on Basecamp's Android team - 5:57

how to make templates in Basecamp 2 - 6:30

Wikipedia's explanation of traceroutes - 13:54

Kibana is another technical tool used at Basecamp - 14:55

our episode about holding office hours - 16:05

Rosa on Twitter - 16:07

Shape Up with Clients24 Nov 202000:29:53

Since releasing Shape Up, the book by Basecamp's Ryan Singer about our approach to product development, we've heard from other companies who've also adopted this methodology. David Nichols is the co-founder and CEO of Loupe, a company that helps design machines for clients in sectors from aerospace to packaging. He comes on Rework to talk about using Shape Up principles with clients who come from a world of complex contracts and project overruns.

Show Notes

Our previous episode, "Shape Up: The Print Edition" - 00:11

Shape Up - 00:16

David Nichols on Twitter - 00:45

Loupe - 00:49

Six-week cycles - 7:56

Circuit breaker - 13:50

Loupe's explanation of how they "Ship in Six" - 17:30

Our episode introducing Shape Up - 24:52

We featured Hearth & Hammer on the episode "Bubble Wrap & Prayers" - 28:02


Shape Up: The Print Edition17 Nov 202000:21:51

In 2019, Basecamp released Shape Up, a digital book by head of product strategy Ryan Singer about our approach to product development. Since then, Ryan has added sections in response to reader feedback and released a print edition. Ryan comes back on Rework to talk about connecting with other business owners using Shape Up, and how he approached the editing, design, and distribution of the physical book without going through traditional publishing channels.

Show Notes

Our episode introducing Shape Up - 00:10

Ryan Singer's Twitter | website | newsletter - 00:13

Shape Up: Stop Running in Circles and Ship Work that Matters - 00:16

Basecamp's other books - 00:43

Six-week cycles - 3:08

Setting the appetite - 3:36

Principles of shaping - 4:29

Hill charts - 5:20

What about bugs? - 9:48

HEY - 10:33

Making new products - 11:19

Basecamp merch store - 16:21

Notability - 16:57

Ryan's live sessions are on the Shape Up page - 17:24

Ryan's Shape Up Live session with Adam Wathan of Tailwind CSS - 19:34

Take Some Time Off (We Mean It!)10 Nov 202000:27:26

Unlimited paid time off is a common perk in the tech industry, but as one company discovered, an open-ended vacation policy led to confusion and even burnout. Dan Jimenez of Chatbooks comes on Rework to talk about how they shifted from unlimited to mandatory PTO, and how they're recalibrating expectations for work, productivity, and rest during a turbulent time.

Show Notes

"How the 'Knives Out' Costume Designer Chose Chris Evans' Perfect Sweater" (The Hollywood Reporter) - 1:50

"27 Days in Tokyo Bay: What Happened on the Diamond Princess" (Wired) - 2:16

Wailin and Shaun discussed how they spent their sabbaticals in "The Bean Machine" - 2:51

Basecamp's PTO policy - 3:11

We addressed our PTO policy change in "It Doesn't Have to be Crazy at Work - Part 1" and "Rework Mailbag 1 - Part 2" - 3:25

Dan Jimenez on LinkedIn | Twitter - 3:42

Chatbooks - 3:45

Nate Quigley, CEO of Chatbooks - 5:49

Rachel Hofstetter, CMO at Chatbooks - 18:37

Dan Jimenez's Twitter thread about changing Chatbooks' PTO policy - 19:36

"What is Hygge?" - 23:35

John Wick - 24:18

Boy Smells - 24:35

literary candles from Hearth & Hammer - 24:39

We featured Hearth & Hammer on the episode "Bubble Wrap and Prayers" - 24:42

A24 x Joya film genre candles - 24:47

Bath & Body Works white pumpkin candle - 26:42

Shaun gets his togarashi from Third Street Market in Whitefish, Montana - 27:07

A Spin-off Story24 Apr 202400:26:09

In the podcast, REWORK host Kimberly Rhodes talks with 37signals co-founders, Jason Fried and David Heinemeier Hansson, about their journey spinning off products. They stress the value of keeping contracts simple and how once the handover is done, it's best to take a hands-off approach and let the new team run things. They share their experiences with boards and underline the need for trust and flexibility. 

Key Takeaways:

00:43 - The steps they took to transition "Know Your Company" into its own independent entity.

04:49 - Contracts don't offer as much protection as people believe.

10:58 - The differences in spinning off a startup vs. a long-established company.

14:53 - Letting capable partners take the reins and run the show independently.

18:51 - The challenge in finding the right partner for a spin-off business.

20:12 - In any transaction, things may not turn out as expected, but it may be worth taking calculated risks.

23:19 - Contracts don't necessarily prevent disputes and can sometimes escalate them unnecessarily.

Links and Resources:

Canopy, formerly known as Know Your Company

‘Know Your Company’ Deal Structure

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

Create Your Own Serendipity03 Nov 202000:32:02

More than ever, the tech industry is re-thinking how work gets done and how great ideas come to light when people are no longer linked by their physical location. In this episode, we have frank but hopeful conversations with Deldelp Medina of Black & Brown Founders and Michael Berhane of People Of Color In Tech. They talk about the ongoing work of building intentional communities in tech and modeling what it means to truly trust and support each other.

Show Notes

"Duty Calls," the famous XKCD comic - 00:18

"How Remote Work Could Destroy Silicon Valley" (Marker) — 00:40

"'Rich people leave, artists and queerdos return': is San Francisco's tech exodus real or a fantasy?" (The Guardian) - 1:09

Deldelp Medina on LinkedIn | Twitter - 2:07

Black & Brown Founders website | Twitter | Instagram - 2:10

History Channel article on the 1978 murders of San Francisco Mayor George Moscone and Supervisor Harvey Milk - 2:41

PBS article on Jim Jones and The Peoples Temple in Guyana - 2:46

Ruth Asawa - 5:15

BMUG (Berkeley Macintosh Users Group) - 6:34

Michael Berhane on LinkedIn | Twitter | Instagram - 11:26

POCIT (People Of Color In Tech) website | Twitter | Instagram - 11:29

POCIT newsletter - 17:39

Techish podcast - 17:50

Techish co-host Abadesi Osunsade - 17:58

The Lean Startup - 20:20

Aniyia Williams - 25:51



Better Product with Adam Stoddard27 Oct 202000:26:29

Better Product is a podcast by Innovatemap, a digital product agency. We are playing their episode featuring Basecamp's marketing designer, Adam Stoddard, who joins them to talk about Basecamp's design philosophy and the thought process behind the look of HEY.com. 

Show Notes

Adam Stoddard on Twitter - 1:04

Basecamp co-founder and CTO David Heinemeier Hansson discussed Superhuman in a previous Rework episode - 12:20

"Superhuman is Spying on You" by Mike Davidson - 13:23

HEY's pixel tracker blocking feature - 13:33

Babies at Work20 Oct 202000:24:28

We talk to two very different small businesses about their Babies at Work programs, where new parents can have their infants with them at the office. With COVID sending so many office workers home—and pushing women out of the workforce altogether—acknowledging employees' whole selves is more important than ever. The companies in today's episode talk about how they've adapted their programs for a work-from-home-during-a-pandemic reality.

Show Notes

Leah Silber on Twitter - 00:05

Tilde - 00:58

Leah's 2017 essay, "Babies at Work: It's Weird that it's Weird" - 1:06

Our episode where Basecamp employees answered questions about working from home with kids - 2:36

"865,000 women left the workforce in September" (The 19th) - 2:48

“We’re just beginning to understand the extent of Covid-19’s feminist nightmare” (MSNBC) - 3:05

W.S. Badger Company - 3:43

Badger’s Babies at Work program - 4:09

"Parents Got More Time Off. Then the Backlash Started." (NYT) - 18:47

Parenting in the Workplace Institute - 24:03

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