Explorez tous les épisodes du podcast Retail101online
| Titre | Date | Durée | |
|---|---|---|---|
| What Every Store Manager Gets Wrong About Butchery | 03 Sep 2025 | 00:16:50 | |
Managing the Butchery (When You're Not a Butcher) Episode 27 of Retail101online takes store managers deep into the world of butchery — without needing to pick up a knife. Host Mark Lack explores how to manage this complex, high-margin department with confidence, even if you're not trained in meat cutting. Learn to challenge shrink, monitor hygiene, measure yield, monitor daily plans, and drive value-add performance. Plus, get 5 practical actions in the "Help Is On The Way" segment that will beef up your butchery management playbook.
Whether you’re new to fresh departments or want to sharpen your oversight skills, this episode will help you lead with clarity and confidence. #Retail101 #ButcheryLeadership #ButcheryManagement #ShrinkControl #RetailShrink #YieldMatters #GroceryLeadership #StoreManagerTips #RetailTraining #KPIAccountability #FreshFood #ValueAdd #MeatRetail #RetailPodcast #HelpIsOnTheWay #RetailMargins #StoreOperations #ButcheryAudit #FoodSafetyRetail #MeatWaste #DailyProductionRetail #PrepPlanning #ButcheryChallenges #RetailStrategy #RetailExecution #CrossContamination #ButcheryHygiene | |||
| Eight Lies About Life & Success - The Truth Will Set You Free | 20 Aug 2025 | 00:15:49 | |
Episode 26: 8 Lies About Life and Success (And The Truths That Will Set You Free) In this deeply personal episode, Mark Lack unpacks 8 common myths about life and success that hold people back in business and beyond. Inspired by a visual from Victoria Repa, this conversation blends reflection, real-world retail insights, and hard-earned truths to reset your mindset and sharpen your growth. From redefining wealth and embracing imperfection to understanding the power of self-learning and consistency, this episode will help you rethink what success really means—on your terms. A must-listen for retail leaders, emerging professionals, and anyone ready to rewrite their internal story. #LifeAndSuccess #RetailMindset #TruthsAboutSuccess #RetailLeadership #GrowthMindset #Entrepreneurship #RetailPodcast #Retail101Online #MythBusting #RetailTransformation | |||
| Resurrecting Retail - A Post Pandemic Odyssey | 06 Aug 2025 | 00:12:33 | |
Episode 25: Resurrecting Retail – The New World of Business After the Pandemic In this milestone episode, host Mark Lack explores the future of retail through the lens of Doug Stephens’ acclaimed book Resurrecting Retail. Learn how the pandemic reshaped consumer expectations, accelerated innovation, and forced an industry-wide reckoning with purpose, technology, and the role of physical stores. We explore key themes from the book, including retail-as-media, the rise of experiential commerce, and the death of mediocrity. Plus, Mark delivers a "Help Is On the Way" segment packed with 5 practical, hope-filled actions retailers can use right now to evolve their businesses. This is an episode about more than survival. It’s about resurrection. And it’s a must-listen for anyone serious about shaping the next era of retail. #ResurrectingRetail #RetailFuturism #DougStephens #Retail101Online #RetailInnovation #RetailStrategy #RetailExperience #PostPandemicRetail #RetailReinvention #FutureOfRetail | |||
| Mastering Retail The Japanese Way - Tanpin Kanri | 23 Jul 2025 | 00:14:21 | |
Mastering Retail the Japanese Way: Tanpin Kanri & the Art of Precision In this insightful episode of Retail101online, we explore Tanpin Kanri, a revolutionary Japanese retail management philosophy that’s changing how stores around the world operate. Originating from Seven-Eleven Japan, Tanpin Kanri—meaning “item-by-item management”—shifts the focus from broad product categories to detailed, real-time analysis of individual items. This precision-based, customer-driven approach allows store teams to optimize inventory, reduce waste, and respond to actual shopper behavior. Instead of relying on generic sales trends, managers can fine-tune decisions based on daily customer data, local preferences, and seasonal changes. You'll learn:
We’ll also share real-world examples, discuss practical strategies, and show how you can harness the spirit of Japanese innovation to improve your store operations, team performance, and customer satisfaction. Whether you're a store manager, retail executive, or simply curious about global business models, this episode offers an eye-opening look at a data-driven, human-focused retail philosophy that really works. #TanpinKanri #RetailManagement #JapaneseRetail #CustomerCentricRetail #InventoryStrategy #RetailInnovation #SevenElevenJapan #Kaizen #ProductManagement #RetailSuccess #DataDrivenRetail #LocalizedRetail #RetailTrends #RetailPhilosophy #SupplyChainOptimization #AgileRetail #RetailEfficiency #JapaneseBusiness #ConvenienceStoreManagement #ContinuousImprovement #RetailTechnology #CustomerExperience #InventoryControl #BusinessStrategy #GlobalRetailPractices | |||
| What Storewars Teaches Us About the Game of Management | 09 Jul 2025 | 00:12:22 | |
In Episode 23 of Retail101online, we explore the hidden depths of the world-famous management simulation game Storewars. Discover how this game mirrors the realities of retail leadership — from supply chain decisions to strategic pricing, sustainability, and team dynamics. Whether you’ve played the simulation or not, this episode offers philosophical insights and practical tips for managers at every level. Learn how to apply these game-based lessons to real-life retail situations and become the kind of leader who thrives in complexity. #RetailLeadership #StorewarsSimulation #RetailTraining #RetailStrategy #RetailPodcast #Retail101Online #RetailGameTheory #RetailInsights #RetailCoaching #LeadershipDevelopment #RetailManagementTips #RetailManagers #RetailSimulation #RetailWisdom #CustomerExperience #RetailDecisionMaking #RetailInnovation #RetailLearning #TeamDevelopment #SupplyChainStrategy #RetailCaseStudy #RetailTrainingTools #EmpathyInRetail #RetailEducation #PhilosophyOfRetail | |||
| Critical Thinking In Retail With Blooms Taxonomy | 25 Jun 2025 | 00:16:28 | |
Episode 22: Think Smart – Mastering Critical Thinking in Retail How do you teach frontline retail staff to think like leaders? In this milestone 22nd episode of Retail101online, we dive deep into the power of critical thinking using Bloom’s Taxonomy—a simple but powerful framework to level up how you learn, think, and act on the job. Whether you're a store manager, team leader, or rising star, this episode breaks down six key thinking skills every successful retailer needs—from remembering product basics to creating new solutions for daily challenges. With real-world examples, practical tips, and a bonus “Help Is On The Way” segment, this episode is a must-listen for anyone ready to elevate their retail game. 🎧 Tune in and learn how to:
Don’t miss this one—it’s smart thinking made simple. | |||
| Leading With Ubuntu - I Am Because We Are | 11 Jun 2025 | 00:17:35 | |
Episode 21 – Leading the Ubuntu Way: The African Philosophy That Builds Better Retail Teams In this powerful 21st episode of Retail101online, we explore a management philosophy that’s as human as it is effective—Ubuntu. Rooted in Southern African tradition and best summarized as "I am because we are," Ubuntu offers retail managers a new way to lead with compassion, connection, and community. Join us as we unpack what Ubuntu really means, how it differs from Western leadership models, and why it’s especially relevant for managing diverse retail teams in fast-paced environments like the Middle East. With practical examples and culturally sensitive advice, this episode bridges ancient wisdom with today’s workplace realities. Don’t miss our “Help Is On The Way” segment filled with 7 actionable ways to implement Ubuntu in your store—from emotional check-ins to conflict resolution circles. Whether you’re leading a team of 5 or 500, this episode will give you the mindset and tools to create a workplace where everyone belongs—and everyone thrives. Tune in and discover how Ubuntu can transform your leadership style, improve staff morale, and build a stronger team—together.
Music from #Uppbeat https://uppbeat.io/t/vens-adams/sunrise-over-the-serengeti License code: YNFNJYGHLMOXQDJQ #UbuntuLeadership #RetailManagementTips #HumanLeadership #InclusiveRetail #Retail101online #RetailLeadershipPodcast #PeopleFirstLeadership #AfricanPhilosophyInBusiness #RetailManagerTools #TeamBuildingInRetail #LeadershipDevelopment #EmployeeEngagement #DiversityInRetail #CulturalLeadership #EmpatheticLeadership #LeadingWithUbuntu #RetailTrainingPodcast #RetailManagementPhilosophy #UbuntuInBusiness #RetailLeadershipTips #BuildingStrongerTeams #ManagementInTheMiddleEast #LeadWithHeart | |||
| From Ordinary To Extraordinary With Uplifting Service | 28 May 2025 | 00:15:34 | |
Rise Above the Ordinary: Uplifting Service Lessons for Retail Success Welcome to a milestone episode of RETAIL101online! In Episode 20, we explore one of the most powerful tools for transforming your retail career — Uplifting Service by bestselling author Ron Kaufman. Whether you're working in fashion, food, electronics, or customer support, this episode gives you real-world strategies to stand out, get promoted, and feel proud of your work. We break down the structure of the book, uncover the 6 levels of service, and give you practical tips in our “Help Is On The Way” segment — perfect for retail staff working in the Middle East and around the world. From improving your mindset to creating wow moments for customers, this episode helps you deliver more than expected. 🎯 Learn how to:
If you're ready to shift from "just doing your job" to growing your career, this episode is your guide. 🔔 Subscribe and follow for more retail career tools, training, and tips. New episodes drop regularly. | |||
| Your Money - Your Future: Personal Finances Explained | 14 May 2025 | 00:15:41 | |
Episode 19 – your money, your future: personal finance basics for retail workers In this powerful and practical episode of retail101online, we explore how retail workers—especially those working abroad in the middle east—can start building a stronger financial future with simple, easy-to-understand personal finance tips. Many frontline employees have never had the chance to learn money management skills. This episode changes that. We break it down into five clear segments:
Plus, in our "help is on the way" segment, we share useful resources that anyone can access for free. Whether you're sending money home or trying to save for a better life, this episode is full of advice you can use right now—no complicated language, no judgment. Perfect for English-as-a-second-language listeners in the retail world who want to take control of their money and plan for a better future. | |||
| Thinking Fast & Slow By Daniel Kahneman And The Impact On Retail | 07 May 2025 | 00:13:12 | |
In this podcast, we dive into Daniel Kahneman's "Thinking, Fast and Slow" to uncover how you can solve your everyday thinking problems. By understanding the two systems of thought—fast, intuitive reactions and slow, deliberate analysis—you'll learn how to make better decisions, avoid common cognitive biases, and enhance your problem-solving skills. Whether you are a retail leader looking to improve team performance or someone wanting to sharpen your mental clarity, these insights will help you navigate through daily challenges more effectively. Join us to discover practical tips for implementing these principles in real-life situations and start making smarter decisions today! | |||
| Episode 17 - Scaling Convenience in KSA, A Podcast with DTEK.AI | 09 Nov 2024 | 00:39:54 | |
In this episode, the team from DTEK.AI and Sanad Yaghi of What’s in Store, sits down with Mark Lack, CEO of Circle K Arabia, to explore the rapid expansion of Circle K in Saudi Arabia and the broader GCC region. Mark shares insights from his 40-year career in retail, spanning multiple formats and countries, and discusses the unique challenges and opportunities of growing a convenience store empire in a post-pandemic world. From Circle K’s innovative franchise model to the role of technology in supply chain management and customer engagement, this episode dives deep into what it takes to scale operational excellence while staying true to community roots. Tune in for an engaging conversation on leadership, retail innovation, and the future of convenience in the region. | |||
| Episode 16 - The Psychology Of Store Loyalty - What Keeps Us Coming Back | 29 Sep 2024 | 00:22:53 | |
In this episode, we explore the exciting future of loyalty cards and how they are evolving to meet the demands of modern consumers. As technology advances, traditional plastic cards are giving way to digital wallets and mobile apps, enhancing convenience and personalization. We'll delve into innovative trends such as blockchain technology, which promises secure and transparent transactions, enabling cross-brand loyalty initiatives. Sustainability is also a key focus, with brands increasingly rewarding eco-friendly choices. Additionally, the shift towards experiential rewards is reshaping customer engagement, offering unique experiences that forge deeper emotional connections. Join us as we discuss these transformative developments and what they mean for consumers and businesses alike. Tune in to discover how loyalty programs will shape the retail landscape of tomorrow! #LoyaltyCards #FutureOfRetail #DigitalWallets #CustomerEngagement #Sustainability #BlockchainTechnology #ExperientialRewards #RetailInnovation #MarketingTrends #ConsumerBehavior #LoyaltyPrograms #DigitalTransformation #EcoFriendly #CustomerLoyalty #DataAnalytics #MobileApps #BrandLoyalty #ShoppingExperience #RetailTrends #ConsumerTrends #Gamification #RewardsPrograms #FutureTrends #MarketingStrategy #CustomerExperience | |||
| Episode 15 - Conquering Loneliness In Leadership - 5 Pitfalls And How To Mitigate Them | 01 Sep 2024 | 00:14:48 | |
In this episode entitled "Lonely at the Top," we dive into the unique challenges faced by leaders in the as they climb the ladder to success. As they reach the pinnacle of leadership, the feeling of isolation and loneliness often sets in, making it difficult to make decisions and maintain confidentiality. Discover the top 5 reasons why being at the top can feel lonely, including the burden of decision-making, lack of peers, and the challenge of maintaining professional boundaries. We also explore effective strategies to mitigate these feelings and build meaningful connections. Whether you're a seasoned leader or aspiring to climb the retail ladder, this episode provides valuable insights and tips to help you thrive at the top. Don't forget to subscribe for more content on leadership, retail success, and overcoming challenges! #Leadership #RetailSuccess #LonelyAtTheTop #LeadershipChallenges #RetailIndustry #DecisionMaking | |||
| Episode 14 - Mastering Sisu - Transform Your Life with Finnish Determination | 25 Aug 2024 | 00:15:12 | |
In this episode, we delve into the fascinating concept of Sisu, a Finnish term that embodies unyielding determination, courage, and resilience.
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| Episode 13 - Mastering Self Leadership With The Secret Philosophy of IKIGAI | 18 Aug 2024 | 00:13:49 | |
In this podcast, we explore the powerful concept of Ikigai. | |||
| Episode 12 - Visual Merchandising 101 - Creating Displays That Sell | 11 Aug 2024 | 00:21:20 | |
Welcome to "Visual Merchandising 101: Creating Displays that Sell" for mastering the art and science of retail display. Whether you're a seasoned store manager or new to the world of merchandising, this episode will equip you with the essential knowledge and skills to create eye-catching displays that drive sales. We break down the topic into three insightful parts: Part 1: The Power of Merchandising Part 2: The Principles of Effective Merchandising Part 3: Executing Visual Merchandising Strategies Join us as we unlock the secrets to creating displays that not only catch the eye but also drive sales. Tune in and transform your store into a visually stunning, high-performing retail space! #VisualMerchandising, #RetailDisplay, #StoreDesign, #MerchandisingTips, #RetailStrategy, #SalesBoost, #CustomerExperience, #ProductPlacement, #RetailTrends, #In-StoreMarketing, #VisualAppeal, #RetailPsychology, #EffectiveMerchandising, #DisplayTechniques, #StoreLayout, #ColorTheory, #FocalPoints, #LightingDesign, #DisplayMaintenance, #RetailSuccess, #MerchandisingPrinciples, #DisplayRotation, #RetailManagement | |||
| Episode 11 - From Store Assistant to Store Manager: Mastering Retail Leadership | 07 Jul 2024 | 00:30:47 | |
Welcome to "From Store Assistant to Store Manager: Mastering Retail Leadership," your ultimate guide to climbing the retail career ladder. Whether you're starting as a store assistant or aiming for a management position, this podcast is designed to help you succeed at every level. We'll dive deep into the essential skills and competencies required for each role, from providing exceptional customer service and mastering communication as a store assistant to strategic planning and financial management as a store manager. Join us as we explore actionable insights and practical advice for career advancement. Learn how to demonstrate leadership, handle complex customer issues, and develop your team. Hear from industry experts and successful retail professionals who share their experiences and tips on what it takes to excel and move up in the retail world. Tune in to discover how to navigate your retail career, gain the necessary skills, and unlock new opportunities. Whether you're looking to enhance your current role or ready to take the next step, this podcast equips you with the knowledge and confidence to achieve your career goals in the dynamic world of retail.
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| Episode 10 - The Supermarket Story: Past Innovations, Current Trends and Future Visions | 09 Jun 2024 | 00:28:33 | |
In this episode, we delve into the fascinating world of retail, tracing its evolution from its humble beginnings to the bustling industry we know today. | |||
| Episode 9 - Unlocking Retail Secrets: Decoding PSPSPP For Retail Success | 12 May 2024 | 00:23:05 | |
Welcome to Unlocking Retail Secrets: Decoding PSPSPP For Retail Success, the podcast where we delve into the intricate workings of retail store operations through the lens of six key elements: Presentation, Signage, Promotion, Safety, Product Quality, and People. In each segment, we unravel the significance of PSPSPP, examining how these Join us as we explore practical insights, expert advice, and real-world examples to Tune in to Unlocking Retail Secrets: Decoding PSPSPP For Retail Success and unlock | |||
| Episode 8 - Supermarket Secrets - The Eye Opening Truth Behind Pricing Tactics Revealed | 28 Apr 2024 | 00:31:04 | |
Supermarket Secrets - The Eye Opening Truth Behind Pricing Tactics Revealed" is a captivating 30-minute podcast episode delving into the fascinating world of pricing strategies and consumer behavior in supermarkets. Hosted by Mark Lack, this episode explores the groundbreaking work of Hermann Simon on the Psychology of Pricing and Consumer Behavior and unraveling how retailers strategically influence purchasing decisions. Listeners will uncover a range of pricing methodologies used by retailers, from psychological pricing (like charm pricing and decoy pricing) to dynamic pricing and value-based pricing. The episode goes beyond surface-level explanations, offering deep insights into why certain pricing tactics work and how they impact consumer perceptions and behaviors. Through engaging discussions and real-world examples, you'll discover the secrets behind pricing strategies employed by retailers to maximize profits and capture consumer interest. Whether you're a curious consumer or a business enthusiast, this podcast provides actionable insights that shed light on the hidden mechanisms driving the shopping experience. Tune in to "Supermarket Secrets" for an enlightening journey into the intricate world of pricing tactics and the psychology behind consumer choices. Prepare to see retailers in a whole new light! | |||
| Episode 7 - Unleashing Potential Your People Are Your Success (Part 2) | 14 Apr 2024 | 00:33:46 | |
Our employees are the face of our brand and they shape our reputation through every interaction with customers, partners, and stakeholders. Their commitment to excellence in customer service builds trust and loyalty which is crucial for sustained success in competitive landscapes. Moreover, a motivated and engaged workforce cultivates a positive work culture, attracting other top talent and reducing turnover costs. In This episode we will be going behind the register to unveil the key role that employees play in driving success. | |||
| Episode 6 - Unleashing Potential: Your People Are Your Success (Part 1) | 14 Apr 2024 | 00:54:08 | |
Our employees are the face of our brand and they shape our reputation through every interaction with customers, partners, and stakeholders. Their commitment to excellence in customer service builds trust and loyalty which is crucial for sustained success in competitive landscapes. Moreover, a motivated and engaged workforce cultivates a positive work culture, attracting other top talent and reducing turnover costs. In This episode we will be going behind the register to unveil the key role that employees play in driving success. | |||
| Episode 5 - Customer Connection: The Heartbeat of Supermarket Success | 31 Mar 2024 | 00:46:50 | |
Welcome to "Customer Secrets Unveiled," where we delve deep into the world of retail supermarkets and uncover the mysteries behind customer behavior and loyalty. In this episode, we explore the hidden dynamics of the industry, shedding light on the top-secret acronym of PAQAS: Price, Availability, Quality, Assortment, and Service. Join us as we dissect the significance of each element within the PAQAS framework, revealing how they shape customer experiences and influence loyalty. From the psychology of pricing strategies to the intricacies of product assortment and the impact of service quality, we leave no stone unturned. Through our extensive experience, insightful analysis, and real-life anecdotes, we offer listeners an inside look into the strategies we should employ to win over customers and keep them coming back for more. Whether you're a seasoned industry professional or a curious consumer, "Customer Secrets Unveiled" is your go-to podcast for unravelling the mysteries of retail supermarket success. #RetailSupermarkets #CustomerBehavior #CustomerLoyalty #SupermarketIndustry #PriceStrategy #ProductAvailability #ProductQuality #ProductAssortment #CustomerService #RetailAnalysis #ConsumerInsights #RetailMarketing #ShoppingExperience #ConsumerPsychology #IndustrySecrets #RetailStrategies #MarketResearch #GroceryShopping #ConsumerSatisfaction #BusinessInsights | |||
| Episode 4 - The Assortment Chronicles: Unveiling the Epic Saga of Supermarket Success (Part 2) | 17 Mar 2024 | 00:43:56 | |
In this episode, we delve into the intricate world of category management and assortment building, uncovering the strategies and insights that drive success in the retail landscape. From understanding consumer behavior to optimizing shelf space, we explore the art and science behind curating winning assortments that resonate with shoppers and drive profitability. Join us as we discuss the key principles of category management, including data-driven decision-making, market trends analysis, and collaborative partnerships with suppliers. Discover how leveraging advanced analytics and consumer insights can empower retailers to tailor assortments to meet the diverse needs and preferences of their target audience. Through real-world examples and practical tips, we explore the nuances of assortment planning, assortment optimization, and space allocation. Whether you're a seasoned retail professional or a budding entrepreneur, this episode offers valuable insights into mastering category management and unlocking growth opportunities in the competitive retail landscape. Tune in to parts 1 and 2 to gain a deeper understanding of category management strategies and learn how to build assortments that captivate customers and drive sales. #CategoryManagement #AssortmentBuilding #RetailStrategy #ConsumerInsights #RetailAnalytics #ShelfOptimization #RetailTrends #DataDrivenDecisions #Merchandising #RetailSuccess | |||
| Episode 3 - The Assortment Chronicles: Unveiling the Epic Saga of Supermarket Success (Part 1) | 17 Mar 2024 | 00:30:45 | |
In this episode, we delve into the intricate world of category management and assortment building, uncovering the strategies and insights that drive success in the retail landscape. From understanding consumer behavior to optimizing shelf space, we explore the art and science behind curating winning assortments that resonate with shoppers and drive profitability. Join us as we discuss the key principles of category management, including data-driven decision-making, market trends analysis, and collaborative partnerships with suppliers. Discover how leveraging advanced analytics and consumer insights can empower retailers to tailor assortments to meet the diverse needs and preferences of their target audience. Through real-world examples and practical tips, we explore the nuances of assortment planning, assortment optimization, and space allocation. Whether you're a seasoned retail professional or a budding entrepreneur, this episode offers valuable insights into mastering category management and unlocking growth opportunities in the competitive retail landscape. Tune in to parts 1 and 2 to gain a deeper understanding of category management strategies and learn how to build assortments that captivate customers and drive sales. #CategoryManagement #AssortmentBuilding #RetailStrategy #ConsumerInsights #RetailAnalytics #ShelfOptimization #RetailTrends #DataDrivenDecisions #Merchandising #RetailSuccess | |||
| Episode 2 - Stocked & Ready: The Power of Availability in Supermarket Success | 03 Mar 2024 | 00:28:56 | |
Welcome to Mastering Supermarket Availability with RETAIL101online! Join us as we uncover the strategies driving optimal product availability on those grocery store shelves. From the art of POOS™ and NOOS™ to the science of demand forecasting, we'll explore how supermarkets stay one step ahead, ensuring that customers find what they need, when they need it. Whether you're a seasoned retail professional or simply curious about the inner workings of your local supermarket, "Mastering Supermarket Availability" promises to deliver insights, tips, and strategies that will leave you inspired and informed. Tune in to unlock the secrets of supermarket availability and become a true shelf-savvy superstar! | |||
| Episode 1 - Elevate Your Retail Game: Embark on an Epic Adventure with Retail101Online | 26 Feb 2024 | 00:18:24 | |
Welcome to "RETAIL101online: Empowering Tomorrow's Retail Leaders"! Get ready to embark on a transformative journey through the dynamic world of retail education in our exciting new podcast series. In this groundbreaking series, we're flipping the script on traditional retail education, offering listeners an immersive and interactive experience that empowers aspiring retail leaders to thrive in the fast-paced world of commerce. Join us as we delve into a wide range of topics, from the fundamentals of retail management to the latest trends and innovations shaping the industry. But we're not just here to educate we're also here to inspire. Each episode is designed to ignite your passion for retail, fuel your ambition, and unleash your full potential as a future retail leader. Whether you're a seasoned professional looking to stay ahead of the curve or a newcomer eager to make your mark, "RETAIL101online" is your ultimate guide to success in the world of retail. So tune in and get ready to embark on a journey of discovery, growth, and transformation. The future of retail starts here with a brief taster episode as to who RETAIL101online is, what its aims to achieve and who I am too. | |||