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ROAS SPECIAL EP2: ROAS is a Toxic Love Language

ROAS. It's everywhere. In media plans. In ad consoles. In AOP meetings. In strategic decks. And, apparently, in the emotional lives of marketing and sales teams.

In this episode of The Retail Media Therapy Guide to Everything You Wanted to Know About ROAS But Were Afraid to Ask, Viv and Colin are joined by Mrunal Bhagat, Retail Media Lead at Pearson, to tackle the uncomfortable question:

Has retail media been speaking ROAS for so long that we've forgotten how to speak business?

Mrunal's answer is provocative: ROAS is a fraud metric.

Sales teams live in the commercial world - EPOS and sales performance. Marketing teams live in ad consoles and media metrics. These worlds don't always collide.

So what happens? They find something they can both understand: ROAS. As Mrunal puts it, it's the common denominator. Viv has an even better description: ROAS is the shoutiest person in the room. And if ROAS were a romantic partner? A toxic love language. Constantly sliding into your DMs asking: "Hey. Where are you? Want to talk about ROAS?" Meanwhile, incrementality and other potentially useful measures are sitting quietly in the corner, being left on read.

IN this episode, we talk about:

• Why ROAS became the common language between marketing and sales
• Why Mrunal calls ROAS a "fraud metric"
• The difference between a post-media metric and a commercial decision framework
• The Trojan Horse model
• Customer wallet share
• Incrementality
• Share of model: Why AI and LLMs are changing product discovery
• Why today's purchase journey looks nothing like it did 20 years ago
• Why we need measurement frameworks designed for the future - not just better rear-view mirrors

Grace & Co | Retail Media Experts

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ROAS SPECIAL EP1: Where did Retail Media ROAS come from?

ROAS. Four little letters that have somehow taken over retail media.

It appears in conference decks. It lives in ad-platform dashboards. Vendors love it. CFOs ask for it. Marketers stare at it while quietly wondering whether they’re measuring the right thing at all.

In this first episode of The Retail Media Therapy Guide to Everything You Always Wanted to Know About ROAS But Were Afraid to Ask, Viv and Colin get on the measurement couch to ask a deceptively simple question:

Why the hell did ROAS become the default language of retail media?

And, more importantly, should it have?

First: let's stop mixing up the words

Measurement, metrics, attribution and incrementality are related, but they are not the same thing.

• Measurement tells you what happened.
• Metrics give you ways of quantifying performance. ROAS is one of them.
• Attribution tells you what gets the credit - assigning a sale or outcome to a touchpoint or campaign.
• Incrementality asks the much more awkward question: what did your activity actually cause that wouldn't have happened anyway?

So why is everyone obsessed with ROAS?

The episode explores four big reasons.

1. Amazon.

For a long time, retail media was effectively synonymous with Amazon. As Amazon evolved into a major pay-to-play advertising platform, particularly around sponsored products, suppliers understandably wanted to know whether their increasingly expensive investment was generating a return.

ROAS made sense in that environment.

And then, apparently, we collectively decided it should make sense everywhere.

2. Ad tech.

Ad platforms have helped bake ROAS into the operating system. Set your ROAS target. Optimise towards your ROAS target. Report your ROAS.

Lovely and simple.

Possibly too simple.

3. Retail media was treated as performance media.

Retail media audiences are often close to the bottom of the funnel, so a performance metric like ROAS feels like an obvious fit.

But retail media has grown up.

It now spans on-site, off-site and in-store, and increasingly plays across the funnel. Different objectives and different funnel stages require different measures.

One metric to rule them all? Probably not.

4. Humans like simple numbers.

This may be the most powerful reason of all.

ROAS is easy to understand. A higher number sounds better.

And therein lies the trap.

The ROAS paradox

One of the central arguments in this episode is that optimising relentlessly for high ROAS can actually restrict growth.

Why? Because chasing efficiency can encourage brands to focus on people who are already highly likely to buy - rather than finding new customers, building penetration or supporting genuinely incremental growth.

You can therefore celebrate a beautiful ROAS number while quietly strangling your brand's growth.

The goal isn't to kill ROAS.

It's to stop treating it like the answer to every question.

Because if your only tool is a hammer, eventually every business problem starts looking suspiciously like a nail.

And sometimes it's actually a CFO.

What's coming next?

This is only the beginning of the ROAS Special Series of Retail Media Therapy podcasts exploring measurement.

Future episodes will dig into:

• Why everyone is suddenly obsessed with incrementality
• What iROAS actually tells us
• What happens when we go beyond ROAS
• Whether there are better metrics for modern retail media
• Marketing Mix Modelling (MMM) - and whether it's the answer or just assumptions stacked on top of assumptions
• How brands, agencies and retail media networks can make better measurement decisions

Grace & Co | Retail Media Experts

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The Rise of the Retail Media Ad Networks

Retail Media Therapy EP48 with Viv Craske, Colin Lewis & special guest Dean Harris, Head of Co-op Media Network

Retail media is entering a new phase: as advertisers demand more scale, speed and simplicity, are aggregated “super RMNs” the answer to an increasingly fragmented market?

In this episode, Viv and Colin are joined by Dean Harris to explore the rise of retail media aggregation, following the launch of RMX by PlanApps from SMG and the Dunnhumby Network Alliance, bringing together retailers including Tesco, B&Q, John Lewis and Waitrose.

What we cover:

• Why aggregation is happening now: Advertisers are being asked to achieve more with fewer resources, increasing demand for media that is easier, faster and more connected to buy.

• Consolidation vs. curation: Rather than every RMN merging into one giant network, the future may involve curated portfolios of complementary retailers.
• The “rocks, pebbles and sand” model: Large-scale walled gardens could become the “rocks”; differentiated specialist networks the “pebbles”; and aggregated networks the “sand” that efficiently extends audience reach.

• The audience opportunity: The real value of super-networks may not simply be putting more inventory in one place, but enabling advertisers to reach valuable audiences across retailers and sectors through a single buying point.

• Lessons from programmatic: Aggregation can bring efficiency and scale, but it can also put pressure on CPMs, pricing control, differentiation and retailer-client relationships.

• The risk of the “squeezed middle”: RMNs without sufficient scale or differentiation may struggle to attract agency attention unless they find a compelling role within an aggregated ecosystem.

• The strategic choices for RMNs: Retailers need to decide whether to build scale, own a specialist position, participate in aggregation, or potentially become aggregators themselves.

• Why proposition should come before product: Dean argues that RMNs should define their proposition first and then use it to determine where to compete, lead or follow.

Key takeaway:

The future of retail media may not be about every retailer trying to become bigger. It could be about knowing exactly where you fit in the media plan.

For Co-op Media Network, Dean sees the opportunity in being a differentiated specialist: not necessarily the biggest network, but one that can make campaigns work harder.

The bigger question for the industry is whether aggregation can deliver the scale and simplicity advertisers want without triggering the same commoditisation and pricing pressures seen in programmatic media.

Listen in for a lively debate on super RMNs, audience-based buying, the future of retail media consolidation, and what retailers should do next.

About the podcast

Retail Media Therapy is hosted by Viv and Colin and explores the challenges, opportunities and big questions shaping the world of retail media.

Grace & Co | Retail Media Experts

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Retail Media Therapy — EP 47: Cannes Special

Fresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat parties, Colin!

First up: the return of the soap opera. Albertsons Media Collective and P&G launched 'Rico's Tacos,' a 24-episode, 15-second soap opera inspired by shopping data, complete with QR codes linking back to products. It's the TikTokification of retail media taken to its logical conclusion, and proof that in-store screens are ready for real storytelling.

We discuss Instacart's new immersive, shoppable video feed. Billed as inspiring content mid-shop, Viv thinks it's a risky distraction for shoppers.

OpenAI made a quiet Cannes debut, projecting $100 billion in ad revenue by 2030. Viv bets a billion dollars of his own money that it won't happen.

The standout deal: Walmart Connect's acquisition of French startup Vibe.co, the self-serve 'Google Ads of TV' that lets SMBs create and target connected TV ads in minutes. Colin sees this as true democratisation of television advertising.

Besides the messing around, reference to French philosophy, Brad Pitt and squirrels, Viv & Colin agree there's a thread tying all these stories together: Retail Media's creative era has arrived. After a year of data, pipes and AI, it's time for every network to ask: how do we build a creative studio?

Grace & Co | Retail Media Experts

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In this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp.

Why would one of the world's largest agency groups buy one of the industry's most important data collaboration platforms?

We explore what the deal means for retailers, brands, agencies and retail media networks, and whether this is really an AI play... or something much more fundamental.

The conversation dives into LiveRamp's role as a neutral identity and clean-room provider, the strategic fit with Publicis assets such as Epsilon, Sapient and Marcel, and why identity resolution, data collaboration and measurement have become the industry's most valuable battlegrounds.

Viv and Colin debate whether access to customer IDs is becoming more important than access to media inventory, and examine the growing importance of customer graphs in an AI-driven marketing landscape.

They also discuss the challenges facing retail media networks and the potential risks to LiveRamp's neutrality now that it sits inside a major holding company.

A must-listen for anyone trying to understand the future of retail media, identity and data-driven marketing.

Grace & Co | Retail Media Experts

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Retail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda

Your host is Colin Lewis.

Recorded live in Istanbul at Mimeda's studios ahead of a major retail media event hosted by Mimeda for 500 brand representatives – one of the largest retail media gatherings in Turkey.

Kina Demirel has spent 30 years in retail, originally drawn to loyalty programmes while studying in the UK. On returning to Turkey she joined Migros, running their loyalty programme before expanding into marketing and media. Around 15 years ago, Migros began advertising to brands using customised segments from loyalty data – the precursor to what became Mimeda.

Mimeda was founded four years ago as a standalone retail media company, spun out of Migros. It is the first retail media company in Turkey. Mimeda has grown from 10-15 people at launch to close to 100 employees.

Key Insights & Takeaways:

Hybrid shoppers are your most valuable customers. Consumers who shop both in-store and online have significantly larger basket sizes. Mimeda actively encourages brands to run campaigns across both environments.

Integrated campaigns multiply effectiveness. Using a single retail media channel produces a meaningful sales uplift. Combining in-store and online channels doubles the effect. Integrated campaigns consistently outperform single-channel buys.

Don't abandon your customer at the store entrance. If a brand invests heavily in TV, social, and outdoor, they must also be present throughout the in-store journey. From entrance to exit, Mimeda's screen and digital shelf network ensures the brand stays connected to the shopper – because without that presence, shoppers get lost in the maze.

Search is the critical starting point online. 65% of online shoppers begin with search. Brands that are not visible in search are effectively invisible to the majority of online shoppers.

Influencer ROI can be proven. By linking influencer content directly to Mimeda's sales data via trackable URLs, Mimeda can attribute purchases to individual influencers – distinguishing high-performing talent from those delivering only awareness.

People & Structure

— roughly a 10x increase in a few years. Teams span:

The Road Ahead: From Retail Media to Smart Media

Mimeda is evolving its positioning from retail media network to "smart media" – leveraging superior consumer data to serve as a strategic partner to brands, not just a media vendor.

Grace & Co | Retail Media Experts

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From Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2)

With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement at Tesco Media; built the global accounts team at Amazon Advertising.

Hosted by Viv Craske & Colin Lewis. Brought to you by Grace & Co, the marketing and commerce consultancy.

Part two of our special with Florian Clemens dives into the unsexy-but-critical machinery behind retail media: interfaces, platforms, ad policy, data sharing and measurement. We open with the tier-one question every retailer is asking - self-serve or managed service? - then move into how to design ad experiences without breaking the retail experience, why ad policy matters more than people think, and the big make-or-buy question facing every retail media network. Florian closes with a TLDR every retail media leader should pin to the wall: what is your theory of incrementality?

If you missed Part 1 on supply and demand, queue it up first...

About our guest

Florian Clemens has spent more than a decade at the heart of retail media. He built the global accounts team at Amazon Advertising and most recently led strategy, proposition and measurement at Tesco Media.

Topics covered

•   Self-serve vs managed service for tier-one CPG advertisers

•   Designing retail interfaces with ad placements built in

•   Search placement density, relevance guardrails and AB testing

•   Ad policy and sensitive categories (the “red face test”)

•   Contextual ad rules: homepage vs in-category, browsing signals

•   Data sharing posture and the LiveRamp question

•   AI model training risks when sharing purchase data

•   Building a 5-10 year omnichannel retail media platform

•   Make-or-buy decisions and the limits of today’s vendor stack

•   Next-best-action across media and retail (contested space)

•   Yield management and integrated promo/pricing planning

•   Conversational search and AI agents as new entry points

•   iROAS online vs in-store and brand-lift measurement

•   Theory of incrementality as the strategic north star

Enjoyed the episode?

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•   Rate and review — it genuinely helps new listeners find us

•   Visit retailmediatherapy.com for more episodes and resources

•   Learn more about Grace & Co, the marketing and commerce consultancy behind the show

Hosts: Viv Craske and Colin Lewis · Guest: Florian Clemens · Producer: Grace & Co

Grace & Co | Retail Media Experts

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Episode 43: Building Omnichannel Retail Media (Part 1)

Hosts: Viv Craske & Colin Lewis

Guest: Florian Clemens – Former Director of Strategy, Proposition & Measurement at Tesco Media; former global accounts leader at Amazon Advertising

In this episode of Retail Media Therapy, Viv and Colin are joined by retail media veteran Florian Clemens to unpack the complexity of building a true omnichannel retail media business. Drawing on his experience at Tesco Media and Amazon Advertising, Florian breaks down the four major supply sources in retail media, the core principles for designing retail media propositions, and how retailers should think about demand – from large CPG partners to marketplace sellers and agencies.

This is Part 1 of a two-part conversation, focusing on inventory supply and advertiser demand in retail media.

Why Omnichannel Retail Media Is Hard

Building retail media on top of a retail business involves managing multiple moving parts simultaneously:

Ad inventory across physical and digital environments

Retail priorities vs advertising priorities

Technology and data infrastructure

Advertiser expectations shaped by large platforms

Florian emphasizes that retailers must coordinate many internal interfaces while building a credible media proposition.

The Core Framework: “Win–Win–Win”

Florian highlights a guiding principle for retail media strategy:

Every retail media product must work for three stakeholders:

Shoppers – Ads must enhance or at least not harm the shopping experience

Advertisers – Campaigns must deliver measurable results

Retailers – The activity must drive revenue and category growth

If any of these fail, the retail media product quickly breaks.

Retail Media Supply: The Four Major Inventory Sources

1. In-Store Media

2. Onsite & App Media

3. Offsite Retail Media

4. CRM & Loyalty Media

Example activation: Clubcard challenges

Customers earn points for increasing spend on a product

Brands fund the loyalty reward

Brands only pay if customers convert

Demand Side: Where Retail Media Revenue Comes From

Major suppliers generate a large share of revenue through Joint Business Plans.

Retail media can support broader category growth strategies.

Retail media becomes part of joint commercial planning, not just advertising.

Smaller brands often lack traditional brand budgets. Retailers must support them through:

Self-serve ad tools

Performance-driven retail media campaigns

Agency support similar to Amazon marketplace models

Marketplace Sellers

Marketplace sellers often assume retail media works like Amazon. But discovery dynamics differ. Example challenge: Shoppers may not search for categories like garden furniture on grocery sites.

Non-Endemic Advertising: Non-endemic brands represent a major future opportunity. But retailers must offer:

High-impact placements (video, homepage takeovers)

Brand measurement tools

Strong category guidelines

Retailers also need clear internal policies about which non-endemic advertisers are acceptable.

Agencies and the Future of Commerce Media

Florian predicts a major shift: “Commerce is eating advertising.”

Two agency worlds are emerging:

Performance Agencies: Want retail media platforms to behave like Amazon. Focus heavily on sales outcomes

Brand Agencies: Interested in upper-funnel opportunities. But still expect campaigns tied to sales impact

Retail media’s promise is combining brand and performance measurement into a single ecosystem.

Key Takeaways

Retail media must deliver value to shoppers, advertisers, and retailers simultaneously

The four major supply sources are in-store, onsite/app, offsite, and CRM

Retailers must balance relevance and inspiration

Future growth will come from offsite media and non-endemic advertisers

Agencies and brands increasingly expect commerce-driven advertising outcomes

What’s Coming in Part 2

In the next episode, the discussion continues with:

How retail media teams work with internal retail stakeholders

The technology stack required for retail media

The platform architecture retailers must build

Grace & Co | Retail Media Experts

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Retail Media Therapy – EP42

Hiring Boom, Industry Beef & The Rise of Airline Media

This week, Viv Craske and Colin Lewis unpack three major shifts in retail media:

• A growing power struggle between holding companies and The Trade Desk
• A surge in retail media hiring (and what it takes to stand out)
• Why airlines are becoming retail media giants

Topic 1: The Trade Desk vs Holding Companies

A major industry conflict is brewing:

• Omnicom joins Publicis, WPP, and Dentsu in investigating The Trade Desk
• Official concern: transparency and platform fees
• Unofficial theory: control and margin pressure

Key Insight:

Holding companies may want to:

• Own media buying infrastructure (“the pipes”)
• Monetize their own AI-driven targeting
• Reduce reliance on third-party platforms

Is The Trade Desk still a partner… or now a competitor?

Topic 2: Retail Media Hiring Boom

Retail media is officially mainstream.

What’s happening:

• 26 new roles spotted in one week alone
• Hiring across retailers, agencies, and platforms globally:
• UK: Tesco, Ocado, Deliveroo, WPP
• US: Macy’s, CVS, Dentsu
• Europe: Douglas, ICA
• Even banks launching media networks

Skills You Need to Win:

• Commercial mindset + revenue focus
• Retail and media expertise
• Stakeholder management
• Storytelling & negotiation
• Strategic + analytical thinking
• Adaptability

Colin’s 5 Winning Mindsets:

1. Build expertise across disciplines (especially brand growth)
2. Develop personal agency (be a “doer”)
3. Master modern collaboration
4. Think like a showrunner (vision + detail)
5. Adopt a test & learn mentality

Topic 3: Airline Commerce Media

Airlines are quietly becoming powerful retail media platforms.

Why it matters:

• Airlines historically make ~$5–$7 profit per seat
• Through retailing (upsells, hotels, cars), that can jump to $100+ per customer

The Game Changer: Connectivity (e.g. Starlink)

• Real-time passenger data + loyalty profiles
• Enables personalized, high-value advertising
• Creates a captive, high-intent audience

Opportunity:

• Turn onboard experiences into media channels
• Replace generic ads with personalized content
• Unlock high-margin revenue streams

🔗 Follow & Learn More

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Grace & Co | Retail Media Experts

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Retail Media Therapy Episode 41

Costco, Membership Models & the Future of Connected Commerce

In this special episode, Viv Craske and Colin Lewis are joined by Mark Williamson (AVP Retail Media at Costco) to unpack how one of the world’s most disciplined retailers is approaching retail media – without compromising its core business model.

From Costco’s iconic $1.50 hotdog to its membership-first philosophy, this episode explores how retail media can drive growth while staying true to brand principles. The conversation dives deep into sales velocity, data strategy, and Costco’s partnership with Symbiosis (now part of DoorDash) to enable a new kind of connected commerce search.

Key Topics Covered:

The Costco Model Explained

• Membership-first business model
• Low-margin, high-efficiency strategy focused on delivering value
• Ecosystem approach: retail + services
• The $1.50 hotdog as a symbol of customer commitment

Retail Media, the Costco Way

• Retail media must serve member value first, not just ad revenue
• Built on strict guardrails and principles, not “quick wins”
• Transparency & data governance
• Privacy-first measurement
• Saying “no” to misaligned revenue opportunities is a strategic advantage

Sales Velocity > Vanity Metrics

• Core metric: sales per warehouse per week
• Retail media’s job = increase product movement, not just impressions
• Faster sales = better operations + stronger membership renewal
• Keeps retail media aligned with merchant priorities

Connected Commerce & Symbiosis

• Partnership enables performance-driven shopping ads
• Extends reach beyond Costco’s owned channels (search, social, etc.)
• Connects upstream signals → downstream conversions

The Big Idea: Connected Commerce Search

• Meet customers wherever they search (Google, social, LLMs, etc.)
• Identify intent
• Personalize experiences
• Drive conversion back to Costco

The Power of Saying No

• No to non-endemic advertising (if it doesn’t serve members)
• No to short-term monetization that breaks trust
• “Costco will survive without retail media—so it must add real value”

• Membership + retail media = powerful combo (Amazon, Walmart)
• Untapped UK opportunities:
• B&M (high traffic, strong app usage)
• Holland & Barrett (health data + personalisation potential)

Grace & Co | Retail Media Experts

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OpenAI has stepped back from its “instant checkout” experiment—raising a big question: is agentic shopping already over before it began?

In this special news update, Viv and Colin – alongside Grace & Co's new AI expert Rob Isaacs – unpack what really happened, whether OpenAI misjudged the complexity of e-commerce, and what it means for retailers, AI search, and the future of retail media.

• OpenAI’s withdrawal from instant checkout
• Why scaling across retailers is harder than expected
• The reality vs hype of “agentic shopping”
• Consumer behaviour: search vs full-funnel AI commerce
• Advertising strategies across AI platforms (OpenAI vs Perplexity vs Anthropic)
• What retail media networks should do next

“They tried to conquer e-commerce in six months – something that took Google years.”

“AI reinforces expertise – it doesn’t replace it.”

“You have the products, you have the customers. That’s not going away.”

“Everything loops back to closed-loop attribution.”

Stay tuned for more episodes of Retail Media Therapy, where we unpack the biggest shifts in commerce, media, and AI.

Grace & Co | Retail Media Experts

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In this episode of Retail Media Therapy, Viv Craske and Colin Lewis unpack a week packed with developments across AI search, retail media innovation, and marketplaces.

Key Topics in This Episode:

AI platforms are reconsidering advertising

AI search platforms are taking different approaches to monetisation.

Perplexity is stepping back from ads to protect user trust, while Google is experimenting with ads inside AI search results. At the same time, Criteo has announced the ability to run performance advertising within ChatGPT, signalling that retail media could become an early monetisation layer for AI interfaces. Criteo’s integration with ChatGPT and tests by Target’s Roundel suggest retailers and ad tech platforms are moving quickly to connect retail media demand with AI environments.

Argos launches a marketplace with Mirakl

Argos, owned by Sainsbury’s, has selected Mirakl to power its new marketplace.

Marketplaces allow retailers to expand product assortment rapidly, attract long-tail sellers, and layer retail media monetisation on top. Mirakl’s growing ecosystem - including marketplace tools, advertising capabilities and AI integrations - is helping retailers accelerate this strategy.

Wickes launches a DIY retail media network

UK home improvement retailer Wickes has launched its own retail media network, joining the growing list of non-grocery retailers monetising their audiences.

DIY retail media comes with unique challenges:

• Longer shopper journeys
• Lower purchase frequency
• Greater need for education and content
• A mix of B2C and trade customers

This means awareness, inspiration and video content may play a bigger role than pure conversion advertising.

Key Takeaways

• AI platforms are still experimenting with how advertising fits into AI search experiences

• Retail media players are already moving into AI environments

• Marketplaces remain a powerful engine for retail media growth

• DIY and home improvement retail media networks require a different strategy from grocery or FMCG

Grace & Co | Retail Media Experts

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Retail Media Therapy – EP38

Open Letters, Big vs Small Networks & The In-Housing Dilemma

Welcome back to the couch. In this episode of Retail Media Therapy, Viv and Colin tackle three topics that are dominating boardrooms, conference stages and LinkedIn threads:

1. The measurement obsession in retail media
2. Whether size really matters for retail media networks
3. The rise of in-housing – and what it means for brands

Expect metaphors. Mild football confusion. And a lifetime supply of Berocca at stake.

🧨 Topic 1: An Open Letter to Bayer on Measurement

After comments from Bayer’s retail media lead suggesting retail media must improve measurement before budgets increase further, Viv responds with an open letter.

The central question:

Why are we holding retail media networks to a higher measurement standard than the rest of advertising ever faced?

Key discussion points:

• Retail media now commands 25% of some brand media budgets
• Calls for “holistic measurement” and cross-retailer comparisons
• The industry's obsession with incrementality
• Whether measurement is genuinely the blocker - or just the latest conference cliché

Colin’s take?

No TV network in history was ever asked for perfect incrementality modelling before getting a budget.

Viv’s take?

We’ve confused efficiency with effectiveness.

And yes, there may be aspirin involved.

📏 Topic 2: Does Size Matter in Retail Media?

Two case studies spark the debate:

• A UK Co-Op retail media network launching with ~500 stores and 1 million members
• Australia Post launching a network with limited rollout
• 
  

So how big is “big enough”?

Is scale essential?

Or is audience quality and retailer relationship what really matters?

Key considerations:

• CPM economics at smaller scale
• Regional strength vs national reach
• Specialist audiences vs mass audiences
• The myth that “more networks” equals “too many networks”
• 
  

Conclusion?

Size doesn’t automatically determine value. Relevance does.

🏠 Topic 3: In-Housing – Retail Media’s Next Shift

In-housing is accelerating – particularly driven by retail media.

Why?

• Speed requirements
• Exponential growth in creative demand
• Cost pressure
• Need for commercial alignment
• AI enabling scale
• 
  

Colin shares examples including:

• P&G dynamically optimising sponsored products every 15 minutes
• Arla’s “The Barn” in-house model
• L’Oréal’s Retail team moving to 100% programmatic in-house
• 
  

But it’s not all upside.

Viv raises the key risks:

• Talent churn
• Cultural clash
• Creative stagnation
• Owning underperformance internally
• 
  

The likely answer?

Hybrid models. Keep strategic creativity external. Bring operational scale closer.

💡 Episode Takeaways

• Retail media measurement is improving – but the narrative is exaggerated.
• Smaller networks can still offer meaningful value.
• In-housing is accelerating – but managing talent and performance is complex.
• The future likely belongs to hybrid models.
• 
  

🛋️ Join the Conversation

Is measurement really retail media’s biggest problem?

How big is big enough?

Would you in-house retail media?

Lie down on the couch and let us know.

Grace & Co | Retail Media Experts

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Iceland Retail Media’s 5,000 Screen Rollout & The Future of Measurable In-Store Media

This week on Retail Media Therapy, Viv Craske and Colin Lewis sit down with Adam Smith from Iceland Retail Media to unpack one of the most ambitious in-store retail media projects in the UK.

Iceland isn’t just refreshing its network - it’s rolling out up to 5,000 in-store screens across in under a year. And they’re not just adding screens - they’re transforming measurement.

• Iceland Retail Media relaunched in 2025 after restructuring its agency model.
• Screens have been part of the business for years - but this rollout takes them to an entirely new level.
• A fast-moving, privately owned business means rapid execution.

• Every major UK retailer is investing in in-store screens - the question is how well they measure.
• Iceland chose to double down on screens as a core channel of its retail media strategy.
• The rollout could become one of the largest non-London-centric in-store networks in the UK.

Adam describes the ambition as bringing “clickstream media to bricks and mortar.”

Key elements include:

• Real-time in-store impression measurement
• Dwell time tracking
• Viewable impression data
• Closed-loop attribution linking media exposure to EPOS sales

The goal? Prove that £1 spent in-store can outperform £1 spent elsewhere.

Instead of cameras or facial recognition:

• Iceland is using millimetre-wave sensors
• Tracking is based on water-content scanning
• Each shopper is anonymised via temporary RFID tagging
• Fully GDPR compliant
• No personal identification or ongoing tracking

This approach delivers measurable impressions without compromising shopper trust.

The data doesn’t just power media measurement. It also enables:

• Live footfall tracking
• Customer flow mapping
• Hotspot identification
• Smarter merchandising decisions
• Better labour planning

Retail media becomes infrastructure - not just advertising.

A standout example with McCormick:

• AB test: stores with screens vs. without
• Non-promoted EDLP product
• 10% sales uplift
• Category share increase
• Clear link between impressions and sales

And this isn’t just a one-off - this level of reporting is now standard for Iceland suppliers.

Installing thousands of screens is no small task:

• Overnight installations in live retail environments
• Infrastructure challenges
• Store team coordination

Retail media isn’t just marketing - it’s operations.

Grace & Co | Retail Media Experts

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Episode 36 – Is ChatGPT Getting Greedy? Diageo Gets Data-Savvy & AI Traffic Explained

In this episode of Retail Media Therapy, Viv Craske and Colin Lewis dive into three of the hottest topics shaping retail media, marketing, and advertising right now.

First, they unpack the launch of ChatGPT advertising, questioning whether reported $60 CPMs are sustainable — or whether they’re a deliberate premium strategy driven by FOMO, brand signalling, and future valuation considerations.

Next, the conversation turns to Diageo’s retail media strategy, where the global drinks giant positions retail media networks as a full-funnel channel. From leveraging retailer first-party data to activating campaigns offsite via CTV and sponsorships, Diageo shows how retail media can connect brand building directly to purchase behaviour.

Finally, Viv and Colin explore the rise of AI-driven shopping traffic. With millions of referrals now flowing from AI tools to marketplaces, they debate whether this represents net-new demand or potential cannibalisation — and why RFM-based targeting could be the key to turning AI disruption into growth.

A must-listen for anyone working in retail media networks, marketing strategy, or digital advertising.

Grace & Co | Retail Media Experts

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The Hard Thing About Hard Things: Making Retail Media Work Inside and Outside of JBPs

In this continuation of the Show Me the Money special, Viv Craske and Colin Lewis tackle one of the toughest challenges facing brands today: extracting real value from retail media spend locked inside Joint Business Plans (JBPs).

From FMCG vs CPG debates to Beatles metaphors (John, Paul, George & Ringo = marketing, shopper, digital & ecommerce teams), the episode unpacks why retail media budgets are fragmented, hard to track, and often inefficient.

Viv and Colin explore how brands can regain control, align media spend to business objectives, and negotiate smarter retail media agreements that go beyond “promised spend” toward measurable impact.

This episode is a practical guide for brand, sales, and marketing leaders navigating the tension between commercial commitments and media effectiveness.

Key topics covered:

• Why JBPs are one of the hardest places to unlock retail media value
• The “four Beatles” problem: fragmented media budget ownership
• Why brands often don’t know who is spending what—and where
• The tension between commercial teams committing media and marketers needing flexibility
• A simple 3-part retail media budgeting framework:
• Goal-driven budgeting
• Spending effectively (incrementality & measurement)
• Being “always on”
• How brands can negotiate flexibility, transparency, and insights from retailers
• The rise of joint marketing agreements and retail media-specific JBPs
• Why marketing teams must be in the room - not just sales

Grace & Co | Retail Media Experts

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It’s the return of the Retail Media Therapy podcast Celebrity Deathmatch Live edition – this time, live from NRF in New York.

The Retail Media Therapy podcast Celebrity Deathmatch is brought to you by Grace & Co - the marketing and commerce consultancy, alongside event sponsors QSIC and Zitcha.

It's a rowdy Oxford style debate with 3 rounds, where one of our fighters will be for the motion and one will be against the motion – they have to make their point and trash their opposing fighter.

Our fighters are: 

Colin ‘The Crusher’ Lewis

Of Retail Media Therapy Podcast and consultant at Grace & Co

Claire ‘Whiplash’ Wyatt 

from The Trade Desk

Kiri ‘The Killer’ Masters 

Host of the Retail Media Breakfast Club

Sarah ‘The Mauler’ Marzano 

from EMarketer

Your judges are:

Steve Biddle from Zitcha

Mark Walkin from QSIC

And your host is:

Viv Craske 

host of the Retail Media Therapy Podcast and consultant at Grace & Co

Are you ready to do battle?

Round 1 - Colin vs Claire

USA Vs the rest of the world. The USA sucks at Retail Media

Round 2 - Sarah vs Kiri

Agentic commerce: friend or foe to retail media?

The Grand Final - TBC vs TBC

Apocalypse Now: is retail media doomed?

Join the rowdiest, most debauched and most brutally honest event at NRF, and see who wins the debates and survives the insults.

Grace & Co | Retail Media Experts

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Welcome to EP33 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this episode of Retail Media Therapy, the focus is on the intricacies of building a successful retail media sales team and effective strategies for maximizing revenue. The discussion reveals:

• The importance of mastering the basics

• Creating compelling sales presentations,

• The benefits of selling media packages to manage margins and simplify decision-making for clients.

The conversation also covers the critical role of sales team management, including motivation, tiering clients, and the crucial distinction between hunters and farmers in sales roles.

Stay tuned for the next episode, which will shift the focus to the buy side and the navigation of JBPs by CPGs and suppliers.

Grace & Co | Retail Media Experts

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Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss:

Reflecting on 2025: Realities and Surprises

• Amazon DSP's integration of the connected TV world

• Criteo ads in Google 360.

• Slower-than-expected influx of brand budgets

• Consolidation in retail media

Predictions for 2026

Colin Lewis aka "Madam Zelda" turns the crystal ball towards the future.

• The myth of a singular, comprehensive AI solution.

• AI's integration into agencies involves strategic application rather than mass replacement.

• Creativity in retail media campaigns.

• Will Google become a major player in retail media, via AI search?

Wild and Crazy Predictions

• Could Tesco purchase ITV?

• The unlikely but exciting prospect of an Amazon and Walmart merger

• Will retai media hasten the Dead Internet Theory and agents click on retail media ads for rewards?

Grace & Co | Retail Media Experts

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Welcome to EP31 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this special holiday episode, we ask the BIG questions:

• Who’s on Santa’s naughty list in Retail Media?

• What do you get the retail media network that has everything (hello Amazon and Walmart)

• Are Colin and Viv being fired?

Grace & Co | Retail Media Experts

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Welcome to EP30 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this episode:

• Is Walmart really a retailer anymore and should your board stop thinking like a retailer?

• We deep dive into the huge value of in store screens and how each screen location needs to be considered differently to give suppliers the best opportunities.

• The latest from the Ascendant network event in London

Grace & Co | Retail Media Experts

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Welcome to EP29 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this episode:

• The Incrementality Myth

• Winning With Media Agencies

The podcast unpacks why the retail media industry has become overly fixated on incrementality, arguing that while measurement matters, it shouldn’t overshadow broader brand objectives or practical decision-making. We then dives into how retail media networks can effectively work with agencies to unlock brand budgets, emphasizing the need for a clear USP, clean audience data, and a long-term engagement strategy.

Grace & Co | Retail Media Experts

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Welcome to EP28 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this episode:

• Atlas Vs Google – Is the browser from ChatGPT a Google Ads killer?

• Amazon no longer want to own shopping, they want to own advertising. That's the claim Viv makes as Colin explains what AWS RTB Fabric is

• Media Upfronts are appearing more and more in the retail media world - what are they and why does every Hot Shot Retail Media Network need one?

Grace & Co | Retail Media Experts

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Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

This episode:

OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?

The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform.

On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers.

Grace & Co | Retail Media Experts

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Welcome to EP26 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

It's the episode where Colin calls Viv sexy and Viv makes a £5,000 bet over Criteo and Google.

There's also talk of advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory, as well as Disney, HBO, Hulu etc and why Amazon DSP is the No.1 place to buy TV now.

There's an interesting UK story of Snappy Shopper - first UK quick commerce platform fully integrated with Google Shopping, giving local convenience stores the same digital shelf space as the biggest online players.

And we talk about Google and Criteo, who have announced a new partnership allowing advertisers to buy Criteo powered sponsored products directly in Google's SA360 platform... and is this really a prelude to Google making an acquisition offer for Criteo.

Grace & Co | Retail Media Experts

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Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.

This episode s an AI Special.

Our 2 big AI topics are;

1) WPP’s view of creative agencies in an AI world: what it means for retail media

Join Colin, Viv and our guest, Matthew Kershaw, a former Ad Agency man turned AI consultant to discuss WPP’s new white paper and the ad agency's a vision of what an AI-powered agency will look like. We discuss:

● Data 

● Creativity at scale 

● New models of value and why people still matter

2) AI search & LLMs

In our 101 introductory session on all things agentic, LLM and AI search, we look at how retail media networks and advertisers need to be thinking about getting found in AI search engines and chatbots.

• How your brand can be found by AI Search and LLM shopping chatbots as regular search is changing (Hello ChatGPT, Gemini, Claude etc)

• How to make sure you are SEO’d well on Bing. (Popular LLMs ChatGPT and Microsoft Co-Pilot pull info from Bing) and why this matters in your organic and paid SEO strategy.

So strap in for this epic AI podcast special....

Grace & Co | Retail Media Experts

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Welcome to EP24 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

Happy birthday to us! 

The Retail Media Therapy podcast is 1 year old.

So Colin and I take a moment to reflect on the huge changes that have happened in retail media since July 2024.

This episode, we talk about:

• Huge grows of RMNs - RM has gone from a quirky side note to the main event. 

• Less retailers look only to Amazon and Walmart - more are looking to adtech, capability and innovation, and not just at the big bucks.

• Next phase of growth: Less walled gardens and more a realisation that growth comes from partners and the long tail of advertisers.

• Screens are everywhere and make the High Street/Main Street come alive

• Creativity as a THING in retail media and a huge opportunity (and frustration for some) 

And finally, we look ahead into 2026 and ask, what does the retail media crystal ball see…

• Perplexity, OpenAI etc - at least one AI search platform will launch an ad network

• Collaboration and consolidation - think about your partnership strategy with agencies, CTV, content platforms, etc

• Really understanding 1st Insights - the value of retailer data -> Data and tech strategy

Grace & Co | Retail Media Experts

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Welcome to EP23 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

This episode, we talk about:

Cindy Rose, the ex-Microsoft COO and now WPP's new CEO, and we ask are the global advertising agencies about tech not creativity?

Linda Yaccarino has stepped down as CEO of X. And it got us thinking, where is Twitter/X in the retail media conversation?

Ocado comes clean about it's latest clean room innovation. We chat to Jack Johnson, Head of Retail Media & Data, Ocado Retail and Joe Root, Co-founder of Permutive. We probe their new partnership and ask: 'What's Ocado Retail doing, partnering with publishes such as News UK, The Independent and Immediate Media?'

Grace & Co | Retail Media Experts

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Welcome to EP22 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

This episode:

Hot partnerships:

Channel 4, ITV and Sky with Comcast Advertising

Amazon Ads and Disney Advertising

Amazon's DSP and Disney+

Instacart & Pinterest

PayPal & OMG

CVS & Reddit:

DoorDash gets cooking and spends $175M on Symbiosis' adtech

AI utopia - what the rise of AI platforms means for Retail Media Networks - we take a look at what Nectar 360 (Sainsbury’s), WPP and Dunnhumby are up to as well as argue about Meta, Google and Amazon - are they still on the cutting edge of adtech anymore/

Grace & Co | Retail Media Experts

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Cannes Deathmatch Live - Part 2

The Retail Media Therapy podcast goes live at the Cannes International Festival of Creativity

So strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.

→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis

→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Insights)

Hosted by Grace & Co' MD Michael Islip

And featuring Zitcha and QSIC.

Grace & Co | Retail Media Experts

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Cannes Deathmatch Live - Part 1

The Retail Media Therapy podcast goes live at the Cannes International Festival of Creativity

So strap in to live to Retail Media Therapy Live: Celebrity Deathmatch Edition.

→ Featuring the experts: Kiri Masters vs Andrew Lipsman vs Colin Lewis

→ Judged by Mario Mijares (Gulp Media by 7-Eleven), David Clark (Elevate by Frasers Group) and Stacy Gratz (Tesco Media and Insights)

Hosted by Grace & Co' MD Michael Islip

And featuring Zitcha and QSIC.

Grace & Co | Retail Media Experts

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Welcome to EP19 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

This episode:

We invite you to join Retail Media Therapy live in Cannes on June 17th 2025 – to join the event, sign up here: https://lu.ma/cffr9bys

TikTokification and what it means for Retail Media

WPP’s AI magic – is advertising and retail media – about to have it's Chat GPT moment?

Grace & Co | Retail Media Experts

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Welcome to EP18 of the Retail Media Therapy podcast with retail media consultants Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

On this episode:

Costco and Sam’s Club’s fighting talk - how membership clubs are thinking about retail media differently

Frasers Group re-invents fashion Retail Media - the fashion retail group goes big

Getting screens right - our 'On The Couch' topic looks at how to monetize screens well without getting overwhelmed with complexity

Grace & Co | Retail Media Experts

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Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.

Retail Media Therapy is hosed by Viv Craske and Colin Lewis.

This episode:

Walmart AdTech U-Turn

Shell’s retail media secret

Retail media’s impact on share prices

Grace & Co | Retail Media Experts

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Retail Media Therapy is hosted by Colin Lewis and Viv Craske of Grace & Co, the marketing and commerce consultancy.

This episode:

Walmart asks brands for a 25% increase in retail media money

Meta bets big on marketplaces and measurement

How to make it rich in Home & Garden - we look at Bunnings, Kingfisher and Home Depot and what makes DIY and home and garden such a unique opportunity in retail media

Grace & Co | Retail Media Experts

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Welcome to EP15 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

This episode we talk about:

• Why Lidl and Dubai chocolate offer a big opportunity for retailers to think differently about retail media
• How The Very Group - UK's pure play fashion retailer - is pushing data-driven creativity
• Where to find great staff for your retail media team

Grace & Co | Retail Media Experts

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Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.

Hosted by Viv Craske and Colin Lewis. This episode's special guest is Kiri Masters.

This episode: Unilever’s new CEO; are DSPs failing, Iceland’s RM proposition.

Grace & Co | Retail Media Experts

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Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.

This episode:

• The power of convenience is shown by UK Co-op's revealing study

• Meta's team says media spend is wasted if it's not incremental

• Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow together

Grace & Co | Retail Media Experts

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RMT is brought to you by Grace & Co, the marketing acceleration consultancy. Presented by Colin Lewis and Viv Craske

This episode: Dunnhumby & AI, Walmart Scintilla, and measuring incrementality

Grace & Co | Retail Media Experts

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Hello, we're Viv and Colin - your personal therapists in the world of retail media.

Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.

This episode: Asda’s data play, Q-commerce retail media and Airport Advertising

Join us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.

Follow us for more retail media therapy. And check out what we do at retailmediatherapy.com 

Grace & Co | Retail Media Experts

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Hello, we're Viv and Colin -  your personal therapists in the world of retail media.

Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.

This episode:  NRF trends, Amazon takes on Criteo, Insights reports are On The Therapist’s Couch

Join us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.

Follow us for more retail media therapy. And check out what we do at retailmediatherapy.com 

Grace & Co | Retail Media Experts

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This is Retail Media Therapy, from Grace&Co.

Viv and Colin are your personal therapists in the world of retail media, solving all your retail media problems. In this episode they dive into the biggest stories, most surprising events and the biggest opportunities that arrives in 2024.

Instacart, Google, Co-op, Walmart Connect, TikTok, Tesco, Dunnhumby & Group M, Perplexity, Boots Media Group, Liveramp, Criteo, Omnicom, Interpublic... and no 2024 wrap up would be complete without lots of talk of AI.

For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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This is Retail Media Therapy, from Grace&Co, with the latest retail media & commerce headlines - including Motors, Media and Music, whether AI Search will break the internet and ROPO is on the couch.

As Viv and Colin are your personal therapists in the world of retail media, there's also the return of our new FEATURE in this episode as Dr Colin and Viv reveal their expert diagnosis as they examine ROPO!

For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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This is Retail Media Therapy, from Grace&Co, with the latest retail media & commerce headlines - including Criteo ROPO & C-store media!

As Viv and Colin are your personal therapists in the world of retail media, there's also a new FEATURE for episode seven - we ask how to capture growth? Dr Colin and Viv reveal their expert diagnosis!

For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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This is the sixth episode of Retail Media Therapy, from Grace & Co, and Viv & Colin don't hold back!

Why is the media giving Criteo a kicking? Why does any retailer compare themselves to Amazon? And they offer their expert services to Meta & the Zuck!

As Viv mentioned, for more on AI-powered search engines, make sure you listen to Number Two of the Retail Media Therapy! https://open.acast.com/public/streams/66912ea5fbb3fc8e8060b63c/episodes/66e19fabcee9719c6b76e6de.mp3

And for much more check out retailmediatherapy.com and 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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All the latest analysis from the world of retail and media commerce, from Grace & Co, with Colin and Viv discussing the latest headlines and talking points on Retail Media Therapy.

In this episode, we discuss Microsoft's decision to shut PromoteIQ, how Amazon are using artificial intelligence to create video and audio advertisements and we also examine Walmart's new large-language model - Wallaby.

For much more 'follow' or check out retailmediatherapy.com

This is the Retail Media Therapy podcast, from Grace & Co, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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An international feel to the fourth episode of Retail Media Therapy, from Grace & Co, with Colin joining Viv from down under!

They've also the latest worldwide retail and commerce media headlines as Zitcha eyes up the US, Publicis reinvents shopper marketing and Selfridges partners with Criteo!

For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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Viv and Colin return for a third session of Retail Media Therapy!

We discuss the relaunches of Ocado and Very; ask is incremental ROAS important? And home improvement retailer Lowe’s gets in-store audio ads!

For much more 'follow' or check out retailmediatherapy.com

This is the Retail Media Therapy podcast, from Grace & Co, where you can lie on the couch and we can solve all your retail media problems!

Grace & Co | Retail Media Experts

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Viv and Colin are back with episode two and are going to be with you every fortnight for a spot of Retail Media Therapy!

In this episode, we ask whether retail media is overhyped, hear about the billion dollar quick commerce club and chat all things Perplexity AI!

For much more check out retailmediatherapy.com and remember to 'follow' for your latest retail media therapy sessions.

Grace & Co | Retail Media Experts

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Thanks for joining us for a spot of Retail Media Therapy!

In this week's episode, Viv and Colin, get into Tesco, Dunnhumby & GroupM, Walmart and YouTube Instacart.

For more check out retailmediatherapy.com and remember to 'follow' for your latest retail media therapy sessions.

Grace & Co | Retail Media Experts

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